View Document Text
Item 1 – Cover Page
Prism Planning Partners
321 S. Milwaukee Avenue
Libertyville, IL 60048
(847) 250-9870
www.prismplanningpartners.com
March 07, 2025
This Brochure provides information about the qualifications and business practices of Prism Planning Partners,
LLC (“Prism”). If you have any questions about the contents of this Brochure, please contact us at (847) 250-
9870. The information in this Brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any state securities authority.
Prism is a registered investment adviser. Registration of an Investment Advisor does not imply any level of skill
or training. The oral and written communications of an Advisor provide you with information about which you
determine to hire or retain an Advisor.
Additional information about Prism also is available on the SEC’s website at www.adviserinfo.sec.gov. You can
search this site by a unique identifying number, known as a CRD number. The CRD number for Prism is
290485.
i
Item 2 – Material Changes
This Item of the Brochure discusses only specific material changes that are made to the Brochure since the last
annual update and provides clients with a summary of such changes. In this update, we:
• Updated reference to Buckingham Strategic Partners to Focus Partners Advisor Solutions throughout to
reflect their legal name change;
• Updated the Assets Under Management information of Item 4 in accordance with the filing of our
Annual Updating Amendment on March 07, 2025.
We will further provide you with a new Brochure as necessary based on changes or new information, at any
time, without charge.
Currently, our Brochure may be requested by contacting Nicole Sullivan, Prism’s Chief Compliance Officer at
(847) 250-9870. Additional information about Prism is also available via the SEC’s web site
www.adviserinfo.sec.gov. The SEC’s web site also provides information about any persons affiliated with Prism
who are registered, or are required to be registered, as investment adviser representatives of Prism.
(Date of Brochure: 03/07/2025)
(Date of Most Recent Annual Updating Amendment: 03/07/2025)
ii
Item 3 – Table of Contents
Item 1 – Cover Page .............................................................................................................................................................. i
Item 2 – Material Changes .................................................................................................................................................. ii
Item 3 – Table of Contents ................................................................................................................................................. iii
Item 4 – Advisory Business .................................................................................................................................................. 1
Item 5 – Fees and Compensation ....................................................................................................................................... 5
Item 6 – Performance-Based Fees and Side-By-Side Management .............................................................................. 7
Item 7 – Types of Clients ..................................................................................................................................................... 7
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................................ 7
Item 9 – Disciplinary Information ....................................................................................................................................... 9
Item 10 – Other Financial Industry Activities and Affiliations ...................................................................................... 10
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ........................... 10
Item 12 – Brokerage Practices .......................................................................................................................................... 11
Item 13 – Review of Accounts .......................................................................................................................................... 12
Item 14 – Client Referrals and Other Compensation .................................................................................................... 13
Item 15 – Custody .............................................................................................................................................................. 14
Item 16 – Investment Discretion ...................................................................................................................................... 14
Item 17 – Voting Client Securities .................................................................................................................................... 15
Item 18 – Financial Information ....................................................................................................................................... 15
Brochure Supplements (provided to clients)
iii
Item 4 – Advisory Business
Prism Planning Partners is an Illinois limited liability company owned by Ron Bernstein, Nicole Sullivan, and
Daniel Peters, and has been providing advisory services since 2018. As of December 31, 2024, Prism managed
$191,355,583 all on a discretionary basis.
Prism Planning Partners offers a variety of investment advisory services to our clients with discretionary
authority. Prism Planning Partners’ services include investment management, financial planning and
consulting services. Prior to providing advisory services, clients are required to enter into a written agreement
with Prism Planning Partners.
Investment Management Services
Prism manages investment portfolios for individuals, trusts, charitable organizations, businesses and qualified
retirement plans. Prism will work with a client to determine the client's investment objectives and investor risk
profile and will design a written investment policy statement.
Prism uses investment and portfolio allocation software to evaluate alternative portfolio designs. Prism
evaluates the client's existing investments with respect to the client's investment policy statement. Prism
works with new clients to develop a plan to transition from the client's existing portfolio to the portfolio
recommended by Prism. Prism will then continuously monitor the client's portfolio holdings and the overall
asset allocation strategy and hold review meetings with the client regarding the account as necessary.
Prism will typically create a portfolio of no-load mutual funds and exchange-traded funds (“ETFs”) and may
use model portfolios if the models match the client's investment policy. Prism will allocate the client's assets
among various investments taking into consideration the overall management style selected by the client.
Prism primarily recommends portfolios consisting of passively managed asset class and index mutual funds.
Prism primarily recommends mutual funds that follow a passive asset class investment philosophy with low
holdings turnover.
Client portfolios may also include some individual equity securities in situations where disposition of these
securities would present an overriding tax implication or the client specifically requests they be retained for a
personal reason. These situations will be specifically identified in the client’s Investment Policy Statement
(“IPS”).
Prism manages mutual fund and equity portfolios on a discretionary or non-discretionary basis according to
the investment policy selected by the client. A client may impose any reasonable restrictions on Prism’s
discretionary authority, including restrictions on the types of securities in which Prism may invest client’s
assets and on specific securities, which the client may believe to be appropriate.
Prism has retained Focus Partners Advisor Solutions (“FPAS”) to act as a discretionary sub-advisor. FPAS shall
provide various model asset allocation portfolios (each a “Portfolio”, collectively “Portfolios”) for selection by
Prism. Each Portfolio strives to achieve long-term risk and return objectives through diversification among
multiple asset classes using investment options available to FPAS, which may include, but are not limited to,
mutual funds and/or exchange traded funds from Dimensional Fund Advisors LP, Bridgeway Capital
Management, Inc., AQR Capital Management, LLC, The Vanguard Group, Inc., Stoneridge Asset Management,
1
LLC or other providers selected by FPAS. Each Portfolio is designed to meet a particular investment goal which
Prism has determined is suitable based on the client's circumstances. Once the appropriate Portfolio(s) has
been determined, the Portfolio will continuously be managed based on the portfolio’s goal and FPAS will have
the discretionary authority to manage the Portfolio(s), including periodically rebalancing. However, Prism, on
behalf of its client, will have the opportunity to place reasonable restrictions on the types of investments to be
held in the portfolio. Should material life events occur, clients should immediately contact Prism to determine
if changes to an account and the allocation of the assets held in the account are necessary.
On an ongoing basis, Prism will answer clients’ inquiries regarding their accounts and review periodically with
clients the performance of their accounts. Prism will periodically, and at least annually, review clients’
investment policy and discuss the re-balancing of each client's accounts to the extent appropriate. Prism will
provide to the investment manager any updated client financial information or account restrictions necessary
for investment manager to provide sub-advisory services.
In addition to managing the client’s investment portfolio, Prism may consult with clients on various financial
areas including income and estate tax planning, business sale structures, college financial planning, retirement
planning, insurance analysis, personal cash flow analysis, establishment and design of retirement plans and
trust designs, among other things.
Prism does not participate in or sponsor any wrap fee programs.
Financial Planning Services
Prism offers a broad range of financial planning and consulting services for our clients. Planning services can
be provided on a stand-alone basis, or in conjunction with our investment management services.
Financial Planning includes, in all or part, but is not limited to, the preparation of a financial plan which may
include reviews and recommendations on any or all of the following areas depending on the Client’s
circumstances:
•
Investment Planning
•
Investment Policy Statements
• Portfolio Review and Evaluation
• Budgeting and Cash Flow Planning
• Debt Management
• Capital Needs Analysis (Goal Funding)
•
Insurance Analysis
• Employee Benefits
• Tax Management & Planning
• Trust and Estate Planning
• Charitable Giving
• Social Security
• Retirement Planning
2
Financial planning services can vary and is customized depending on each client’s complexity and
circumstances. The financial planning services will be defined and agreed upon by both parties in advance. For
example, a client not using Prism’s investment management services may request a comprehensive financial
plan, or certain components of our planning services.
The amount of time it takes to provide each of the financial planning services will depend on the client’s
unique circumstances and will vary from client to client. Our services are customized based on what a client
may request. In addition, the amount of time it takes to provide these services is dependent on the quality
and scope of the information that is provided by the client to the advisor.
Prism Planning Partners’ financial planning service follows the process and average timeframe below:
1) Establish/define relationship with client (4 hours) – This includes meeting with clients to discuss
Prism’s service offerings. We will also spend time learning about the Client’s situation, goals,
objectives, attitudes and values and overall satisfaction with the Client’s current financial situation.
2) Data gathering (3 hours) – Prism will work with the Client to collect necessary data regarding multiple
aspects of a Client’s financial situation and, where applicable, confer with outside financial
professionals with whom the Client may be working.
3) Analyze Client situation and develop initial recommendations (8-12 hours)
a. Budgeting and Cash Flow Planning – We will review income and expenses. Prism may provide
suggestions for expense reductions in certain situations. We will also address any concerns the
Client may have currently or that we may foresee occurring in the future.
b. Portfolio review and evaluation – We ensure investment accounts are properly diversified, in line
with stated goals and objectives, and risk assumed is in line with client’s objectives and comfort
level. We review fees to verify fees being charged are not excessive. We ensure tax sensitivity is
accounted for (where applicable). We will review stock options (where applicable). We may make
recommendations to rebalance employer sponsored retirement programs (where applicable).
c. Insurance analysis – We will review insurance policies in force, including life, disability, property
and casualty, and long-term care. While we do not sell or recommend specific insurance products
to purchase, we will perform a cost/benefit analysis. We will also perform an insurance needs
analysis.
d. Employee benefits review – We review the Client’s benefits package to ensure Clients are taking full
advantage of offerings available.
e. Tax management – We will review the last 5 years of tax returns. We perform analysis to ensure
the Client’s tax situation is being optimally managed both currently and in retirement. We conduct
analysis to coordinate tax efficient withdrawal strategies in retirement. We do not prepare taxes
and will coordinate with client’s CPA.
f. Estate plan review – We review documents currently in place and make recommendations for the
to complete or revise missing or outdated documents in with their legal professional.
g. Charitable giving – In cases where the Client has charitable intentions, we will review and provide
charitable planning strategies. We will work with the Client’s legal professionals and/or CPA to
implement the strategies the client elects to adopt.
3
h. Social Security analysis – We analyze the optimal time for each spouse to begin benefits, in
coordination with other retirement income sources.
i. Pension/Annuity analysis (if applicable) – We help determine the appropriate timing to begin
receiving withdrawals, and appropriate method for taking withdrawals.
j. Retirement Planning – We determine a tax efficient withdrawal sequence. We review the feasibility
of Roth IRA conversions.
k. Scenario development – We stress test the Client’s situation against unfortunate events (for
example, a long-term care need, increase in expenses, increase in inflation).
4) Initial recommendation presentation (4 hours)
a. We present our initial findings to the Client and discuss the findings.
b. We prepare custom scenarios a client may request (for example, wanting to retire early or
purchase a vacation home)
5) Implementation of Financial Planning Recommendations (5 hours)
a. We work with clients to prioritize recommendations and put the recommendations into place. This
may involve making a recommendation to an outside financial professional such as an attorney,
accountant, or insurance agent.
b. We will meet with the outside financial professional along with the Client if a more advanced
strategy is being contemplated (such as substantial gifting).
c. We may consult on cash flow – assist with implementation of expense monitoring suggestions (if
applicable).
6) Monitor and Review
a. Monitor cash flow – income, expenses, and spending if requested by the Client.
b. Provide an annual review of tax returns and update Client information. We discuss any questions
we may have regarding their tax situation.
c. Provide investment account monitoring/rebalancing/suggestions for tax efficiency,
d. Consult when new financial situations arise. This may include new investment opportunities; new
major purchases; changes to insurance; modifications to estate plan; or new desires for gifting.
e. We will meet with clients at least semi-annually for 1 hour at a time, and spend 1-2 hours doing
pre/post meeting work.
Clients are free to decline any offer of financial planning services. Should a client choose to implement the
recommendations in the plan, Prism suggests the client work closely with his/her attorney, accountant or
insurance agent. Implementation of financial plan recommendations is entirely at the client’s discretion.
Clients are encouraged to review their plan on a regular basis, especially if there are any changes in their
financial situation, goals, needs, or investment objectives.
In certain circumstances, as agreed to between the Client and Prism, these financial planning services may be
scaled back to match the Client’s needs. These services are outlined in the Client’s financial planning
agreement.
4
Consulting Services
Prism provides a wide array of customized consulting services which may vary greatly in depth and scope and
may be offered in a variety of different situations or circumstances that relate to your financial picture. We
may consult with you regarding topics that are not covered under our general financial planning services or
may not rise to the level of financial planning in the extent of data-gathering and breadth and depth of
recommendations. We may consult on such items as a real estate purchase, a sale analysis or review of a
financial account. The scope and cost of our consulting services are defined in writing prior to the
engagement, and will depend on the complexity of the situation. Consulting services will be offered to any
client who the advisor deems to have circumstances that could be aided by our consulting services. Some
factors in this determination may be the advisor’s experience and level of expertise with the situation. Clients
are free to decline any offer of consulting services.
Item 5 – Fees and Compensation
In certain circumstances, all fees, account minimums and their applications to family circumstances may be
negotiable.
Prism has contracted with Focus Partners Advisor Solutions for services including trade processing, collection
of management fees, record maintenance, report preparation, marketing assistance, and research. Prism has
also contracted with FPAS for sub-advisory services with respect to clients’ accounts. Prism pays a fee for
FPAS’s services based on management fees paid to Prism on accounts which use FPAS. The fee paid by Prism
to FPAS consists of a portion of the fee paid by clients to Prism and varies based on the total client assets
administered and/or sub-advised by FPAS through Prism. These fees are not separately charged to advisory
clients. The fee charged by Prism to its clients includes all sub-advisory fees charged by FPAS.
The specific manner in which fees are charged by Prism is established in a client’s written agreement with
Prism. Investment Management clients will be invoiced in advance at the beginning of each calendar quarter
based upon the value (market value based on independent third-party sources or fair market value in the
absence of market value; client account balances on which Prism calculates fees may vary from account
custodial statements based on independent valuations and other accounting variances, including mechanisms
for including accrued interest in account statements) of the client’s account at the end of the previous quarter.
New accounts are charged a prorated fee for the remainder of the quarter in which the account is incepted
(date of account transfer).
For Investment Management Services, Prism will request authority from the Client to receive quarterly
payments directly from the client's account held by an independent custodian. Clients may provide written
limited authorization to Prism or its designated service provider, FPAS, to withdraw fees from the account.
Clients will receive custodial statements showing the advisory fees debited from their account(s). Certain
third-party administrators will calculate and debit Prism’s fee and remit such fee to Prism.
A client agreement may be canceled at any time, by either party, for any reason upon receipt of thirty (30)
days’ written notice. Upon termination of any account, any prepaid, unearned fees will be promptly refunded.
The Client has the right to terminate an agreement without penalty within five (5) business days after entering
into the agreement.
5
Prism’s fees are exclusive of brokerage commissions, transaction fees, and other related costs and expenses
which shall be incurred by the client. Clients may incur certain charges imposed by custodians, brokers, third
party investment and other third parties such as fees charged by managers, custodial fees, odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage
accounts and securities transactions. Mutual funds and exchange traded funds also charge internal
management fees, which are disclosed in a fund’s prospectus. These fees will generally include a management
fee and other fund expenses. All fees paid to Prism for investment advisory services are separate and distinct
from the fees and expenses charged by mutual funds and ETFs to their shareholders.
Such charges, fees and commissions are exclusive of and in addition to Prism’s fee, and Prism shall not receive
any portion of these commissions, fees, and costs.
Investment Management Services
The annual fee for investment management services will be charged as a percentage of assets under
management, according to the schedule below:
Assets Under Management
On the first $1,000,000
On the next $1,000,000
On all amounts thereafter
Annual Fee (%)
1.25%
1.00%
0.50%
Prism generally requires a minimum portfolio size of $500,000 for Investment Management Services. Smaller
portfolios may be accepted, for example, based on the expectation that the account will reach the portfolio
minimum through additional client contributions.
All accounts for members of the client’s family (husband, wife and dependent children) or related businesses
may be assessed fees based on the total balance of all accounts.
Financial Planning Services
Fees for financial planning services are generally charged a flat rate of $6,500. Where a client has unique
circumstances with additional scope and complexity, the flat rate may be higher. For high-net-worth
individuals requiring more advanced strategies which may include needs such as business or business start-up
assistance including research and due diligence; asset disposition strategies; teaming with outside
professionals; and substantial one-on one contact, fees scale up accordingly. These arrangements will be
defined and agreed upon by both parties via the financial planning agreement. For clients who also engage
Prism for investment management services, we may waive or offset all or a portion of its fees for the financial
planning and/or consulting services.
In certain circumstances, Client and Prism may agree to reduced financial planning services at a reduced
financial planning services fee. These fees are based upon the Client’s specific needs and are a combination of
initial project fee, plus ongoing revenue minimums. Such fee arrangements are specifically agreed to in the
financial planning services agreement.
Prism does not require a retainer for this service. The fee will be billed to the client and due within thirty (30)
days of a financial plan being delivered or consultation rendered or for complex planning, fees may be billed
6
on a quarterly basis. Prism Planning Partners does not take receipt of more than $500 in fees per client six (6)
months in advance.
Consulting Services
Fees for consulting services are based on an hourly rate between $350 and $500 per hour. All fees will be
disclosed to each Client in writing prior to the engagement, and Clients are free to decline our consulting
services. The services may be billed at the time work is performed, although contracts may specify the total
number of hours expected in total.
Lower fees for comparable services may be available from other sources. If a conflict exists between the
interests of the Advisor or its associated persons and the interest of the client, the client is under no obligation
to act upon this Advisor's or associated person's recommendations. If the client elects to act on any of the
recommendations, the client is under no obligation to effect the transaction through the Advisor or its
associated person when the person is an agent with a licensed broker-dealer or through any associate or
affiliate of such person.
Item 6 – Performance-Based Fees and Side-By-Side Management
Prism does not charge any performance-based fees (fees based on a share of capital gains on or capital
appreciation of the assets of a client). All fees are calculated as described above and are not charged on the
basis of income or capital gains or capital appreciation of the funds or any portion of the funds of an advisory
client.
Item 7 – Types of Clients
Prism provides services to individuals, high-net-worth individuals, trusts, estates, and corporations.
Prism generally requires a minimum account size of $500,000 for Investment Management Services. Minimum
account sizes may be negotiable under certain circumstances.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategy
Prism's services are based on long-term investment strategies incorporating the principles of Modern Portfolio
Theory. Prism's investment approach is firmly rooted in the belief that markets are "efficient" over periods of
time and that investors' long-term returns are determined principally by asset allocation decisions, rather than
market timing or stock picking. Prism recommends diversified portfolios, principally through the use of
passively managed, asset class mutual funds and ETFs. Prism selects or recommends portfolios of broadly-
traded, open end mutual funds, ETFs, or conservative fixed income securities to implement this investment
strategy.
Although all investments involve risk, Prism's investment advice seeks to limit risk through broad
diversification among asset classes and, as appropriate for particular clients, the investment directly in
conservative fixed income securities to represent the fixed income class. Prism's investment philosophy is
7
designed for investors who desire a buy and hold strategy. Frequent trading of securities increases brokerage
and other transaction costs that Prism's strategy seeks to minimize.
In the implementation of investment plans, Prism therefore primarily uses mutual funds, ETFs, and, as
appropriate, portfolios of conservative fixed income securities.
Clients may hold or retain other types of assets as well, and Prism may offer advice regarding those various
assets as part of its services. Advice regarding such assets will generally not involve asset management
services but may help to more generally assist the client.
Prism’s strategies do not utilize securities that we believe would be classified as having any unusual risks and
we do not recommend frequent trading, which can increase brokerage and other costs and taxes.
Prism receives supporting research from Focus Partners Advisor Solutions and from other consultants,
including economists affiliated with Dimensional Fund Advisors (“DFA”). Prism utilizes DFA mutual funds in
client portfolios. DFA mutual funds follow a passive asset class investment philosophy with low holdings
turnover. DFA provides historical market analysis, risk/return analysis, and continuing education to Prism.
Analysis of a Client’s Financial Situation
In the development of investment plans for clients, including the recommendation of an appropriate asset
allocation, Prism relies on an analysis of the client’s financial objectives, current and estimated future
resources, and tolerance for risk. To derive a recommended asset allocation, Prism may use a Monte Carlo
simulation, a standard statistical approach for dealing with uncertainty. As with any other methods used to
make projections into the future, there are several risks associated with this method, which may result in the
client not being able to achieve their financial goals. They include:
• The risk that expected future cash flows will not match those used in the analysis
• The risk that future rates of return will fall short of the estimates used in the simulation
• The risk that inflation will exceed the estimates used in the simulation
• For taxable clients, the risk that tax rates will be higher than was assumed in the analysis
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear.
All investments present the risk of loss of principal – the risk that the value of securities (mutual funds, ETFs
and individual bonds), when sold or otherwise disposed of, may be less than the price paid for the securities.
Even when the value of the securities when sold is greater than the price paid, there is the risk that the
appreciation will be less than inflation. In other words, the purchasing power of the proceeds may be less than
the purchasing power of the original investment.
The mutual funds and ETFs utilized by Prism may include funds invested in domestic and international
equities, including real estate investment trusts (REITs), corporate and government fixed income securities
and commodities. Equity securities may include large capitalization, medium capitalization and small
capitalization stocks. Mutual funds and ETF shares invested in fixed income securities are subject to the same
interest rate, inflation and credit risks associated with the underlying bond holdings.
8
Among the riskiest mutual funds used in Prism’s investment strategies funds are the U.S. and International
small capitalization and small capitalization value funds, emerging markets funds, and commodity futures
funds. Conservative fixed income securities have lower risk of loss of principal, but most bonds (with the
exception of Treasury Inflation Protected Securities, or TIPS) present the risk of loss of purchasing power
through lower expected return. This risk is greatest for longer-term bonds.
Certain funds utilized by Prism may contain international securities. Investing outside the United States
involves additional risks, such as currency fluctuations, periods of illiquidity and price volatility. These risks
may be greater with investments in developing countries.
Interval Fund Risk
An interval fund is a type of closed-end fund containing shares that do not trade on the secondary market.
Instead, the fund periodically offers to buy back a percentage of outstanding shares at net asset value.
The rules for interval funds, along with the types of assets held, make this investment largely illiquid compared
with other funds. The primary reasons for investors to consider investing in interval funds PRISM may utilize
include, but are not limited to, gaining exposure to certain risk categories that provide diversified sources of
expected returns, part of which may be in the form of illiquidity premiums. Access to the intended risk and
expected return characteristics may not otherwise be available in more liquid, traditional investment vehicles.
Where appropriate, Prism may utilize certain interval funds structured as non-diversified, closed-end
management investment companies, registered under the Investment Company Act of 1940. Investments in
an interval fund involve additional risk, including lack of liquidity and restrictions on withdrawals. During any
time periods outside of the specified repurchase offer window(s), investors will be unable to sell their shares
of the interval fund. There is no assurance that an investor will be able to tender shares when or in the
amount desired, and the fund may suspend or postpone purchases. Clients should carefully review the fund’s
prospectus to more fully understand the interval fund structure and the corresponding liquidity risks. Because
these types of investments involve certain additional risk, these funds will only be utilized when consistent
with a client’s investment objectives, individual situation, suitability, tolerance for risk and liquidity needs.
Investment should be avoided where an investor has a short-term investing horizon and/or cannot bear the
loss of some or all of the investment.
The risk of loss described herein should not be considered to be an exhaustive list of all the risks which clients
should consider.
More information about the risks of any particular market sector can be reviewed in representative mutual
fund prospectuses managing assets within each applicable sector.
Item 9 – Disciplinary Information
Registered investment advisors are required to disclose all material facts regarding any legal or disciplinary
events that would be material to your evaluation of Prism or the integrity of Prism’s management. Prism has
no information applicable to this Item.
9
Item 10 – Other Financial Industry Activities and Affiliations
The principal business of Prism is that of a registered investment advisor and provider of financial planning
services.
Prism will disclose any material conflict of interest relating to Prism Planning Partners, our representatives, or
any of our associates which could reasonably be expected to affect the decision-making of our clients.
Focus Partners Advisor Solutions, LLC
As described above in Item 4, Prism will exercise discretionary authority provided by a client to select an
independent third-party investment manager for the management of portfolios of securities. Prism has
selected Focus Partners Advisor Solutions for such sub-advisory management and also contracts with FPAS for
back-office services. Prism has a fiduciary duty to select qualified and appropriate managers in the client’s best
interest and believes that FPAS effectively provides both the back-office services that assist with its overall
investment advisory practice and sub-advisory services. Prism continuously analyzes and assesses the use of
FPAS in this capacity. While Prism has a contract with FPAS governing a time period for back-office services,
Prism has no such fixed commitment to the selection of FPAS for sub-advisory services and may select another
investment manager for clients upon reasonable notice to FPAS.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Prism has adopted a Code of Ethics for all supervised persons of the firm describing its high standard of
business conduct, and fiduciary duty to its clients. The Code of Ethics includes provisions relating to the
confidentiality of client information, a prohibition on insider trading, restrictions on the acceptance of
significant gifts and the reporting of certain gifts and business entertainment items, and personal securities
trading procedures, among other things. All supervised persons at Prism must acknowledge the terms of the
Code of Ethics annually, or as amended.
Prism or individuals associated with Prism may buy or sell securities identical to those recommended to
customers for their personal accounts. In addition, any related person(s) may have an interest or position in a
certain security(ies) which may also be recommended to a client. It is the expressed policy of Prism that no
person employed by Prism will take inappropriate advantage of their positions, and the interests of client
accounts will be placed first at all times.
Prism anticipates that, in appropriate circumstances, consistent with clients’ investment objectives, it will
cause accounts over which Prism has management authority to effect, and will recommend to investment
advisory clients or prospective clients, the purchase or sale of securities in which Prism, its affiliates and/or
clients, directly or indirectly, have a position of interest. Prism’s employees and persons associated with Prism
are required to follow Prism’s Code of Ethics. Subject to satisfying this policy and applicable laws, officers,
directors and employees of Prism and its affiliates may trade for their own accounts in securities which are
recommended to and/or purchased for Prism’s clients. The Code of Ethics is designed to assure that the
personal securities transactions, activities and interests of the employees of Prism will not interfere with (i)
making decisions in the best interest of advisory clients and (ii) implementing such decisions while, at the
same time, allowing employees to invest for their own accounts. Under the Code, certain classes of securities
10
have been designated as exempt transactions, based upon a determination that these would materially not
interfere with the best interest of Prism’s clients. In addition, the Code requires pre-clearance of certain
transactions. Nonetheless, because the Code of Ethics in some circumstances would permit employees to
invest in the same securities as clients, there is a possibility that employees might benefit from market activity
by a client in a security held by an employee. Employee trading is continually monitored under the Code of
Ethics, and to reasonably prevent conflicts of interest between Prism and its clients.
Prism will provide a complete copy of its Code of Ethics to any client or prospective client upon request.
It is Prism’s policy that the firm will not affect any principal or agency cross securities transactions for client
accounts. Prism will also not cross trades between client accounts. Principal transactions are generally defined
as transactions where an advisor, acting as principal for its own account or the account of an affiliated broker-
dealer, buys from or sells any security to any advisory client. A principal transaction may also be deemed to
have occurred if a security is crossed between an affiliated private fund and another client account. An agency
cross transaction is defined as a transaction where a person acts as an investment advisor in relation to a
transaction in which the investment advisor, or any person controlled by or under common control with the
investment advisor, acts as broker for both the advisory client and for another person on the other side of the
transaction. Agency cross transactions may arise where an advisor is dually registered as a broker-dealer or
has an affiliated broker-dealer.
Item 12 – Brokerage Practices
Prism arranges for the execution of securities transactions with the operational assistance of Focus Partners
Advisor Solutions. While Prism provides the investment advice to clients, FPAS executes specific transactions
for portfolio implementation and rebalancing. For fixed income securities only, FPAS’s authority is expanded
to arrange client transactions. Because these transactions fall outside of the “Directed Brokerage”
arrangement agreed to in the client agreement, Prism will periodically review FPAS’s best execution policies to
ensure FPAS is seeking best execution for fixed income transactions.
Through FPAS, Prism participates in the Fidelity Institutional Wealth Services (“FIWS”) program, sponsored by
Fidelity Brokerage Services. Fidelity is an unaffiliated SEC-registered broker dealer and FINRA member broker
dealer. FIWS offers services which include custody of securities, trade execution, clearance and settlement
transactions.
FIWS will generally be recommended to advisory clients for the execution of equity securities transactions,
including mutual funds and ETFs. Prism regularly reviews these programs to ensure that its recommendations
are consistent with its fiduciary duty. These trading platforms are essential to Prism's service arrangements
and capabilities, and Prism may not accept clients who direct the use of other brokers. As part of this program,
Prism receives benefits that it would not receive if it did not offer investment advice (See the disclosure under
Item 14 of this Brochure).
As Prism will not request the discretionary authority to determine the broker dealer to be used or the
commission rates to be paid for mutual fund and equity securities transactions, clients must direct Prism as to
the broker dealer to be used. In directing the use of a particular broker or dealer, it should be understood that
Prism will not have authority to negotiate commissions among various brokers or obtain volume discounts,
11
and best execution may not be achieved. Not all investment advisors require clients to direct the use of
specific brokers.
For transactions in fixed income securities, however, Prism will not exercise authority to arrange client
transactions. Clients will provide this authority to Focus Partners Advisor Solutions, a sub-advisor retained by
Prism on clients’ behalf. FPAS will be granted trading authority over the clients’ brokerage account(s). Clients
will be provided with the Disclosure Brochure (Form ADV Part 2 and Form CRS) of FPAS.
Fidelity does not generally charge clients a custody fee and is compensated by account holders through
commissions or other transaction-related fees for securities trades that are executed through the broker or
that settle into the clients' accounts at the broker. Trading client accounts through other brokers may result in
fees (including mark-ups and mark-downs) being charged by the custodial broker and an additional broker.
As stated above, Prism will not arrange transactions through other brokers. The authority of the fixed income
portfolio manager, however, includes the ability to trade client fixed income assets through other brokers.
Prism also does not have any arrangements to compensate any broker dealer for client referrals.
When trading client accounts, errors may periodically occur. Prism does not maintain any client trade error
gains. Prism makes client whole with respect to any trade error losses incurred by client and caused by Prism.
Trade error gains will be donated by the custodian to charity.
Prism generally does not aggregate any client transactions in mutual fund or other securities. Client accounts
are individually reviewed and managed, and transaction costs are not saved by aggregating orders in almost all
circumstances in which Prism arranges transactions. Focus Partners Advisor Solutions, in the management of
portfolios, will aggregate certain transactions among client accounts that it manages, in which case a Prism
client’s order may be aggregated with an order for another client of Focus Partners Advisor Solutions who is
not a Prism client. See Focus Partners Advisor Solutions’ Form ADV Part 2.
Financial Planning Services:
Prism’s financial planning practice, due to the nature of its business and client needs, does not include
blocking trades, negotiating commissions with broker dealers or obtaining volume discounts, nor necessarily
obtaining the best price. Clients will be required to select their own broker dealers and insurance companies
for the implementation of financial planning recommendations. Prism may recommend any one of several
brokers. Prism clients must independently evaluate these brokers before opening an account. The factors
considered by Prism when making this recommendation are the broker's ability to provide professional
services, Prism experience with the broker, the broker's reputation, and the broker's financial strength, among
other factors. Prism financial planning clients may use any broker or dealer of their choice.
Item 13 – Review of Accounts
Reviews
Investment Management Services
Account assets are supervised continuously and formally reviewed at least annually by an investment advisor
representative of Prism. The review process contains each of the following elements:
12
a. assessing client goals and objectives;
b. evaluating the employed strategy(ies);
c. monitoring the portfolio(s); and
d. addressing the need to rebalance.
Additional account reviews may be triggered by any of the following events:
a. a specific client request;
b. a change in client goals and objectives;
c. an imbalance in a portfolio asset allocation; and
d. market/economic conditions.
For accounts on the FPAS platform, certain account review responsibilities are delegated to FPAS as described
above in Item 4.
Financial Planning Services
Financial planning accounts will be reviewed as contracted for at the inception of the advisory relationship.
Reports
Investment Management Services:
All clients will receive written quarterly performance reports, prepared by FPAS and reviewed by Prism that
summarize the client's account and asset allocation. Clients will also receive at least quarterly statements from
their account custodian, which will outline the client's current positions and current market value.
Financial Planning Services:
Financial planning clients do not normally receive investment reports.
Item 14 – Client Referrals and Other Compensation
As indicated under the disclosure for Item 12, Fidelity provides Prism with access to services which are not
available to retail investors. These services generally are available to independent investment advisors on an
unsolicited basis at no charge to them.
These services benefit Prism but may not benefit its clients' accounts. Many of the products and services assist
Prism in managing and administering clients' accounts. These include software and other technology that
provide access to client account data (such as trade confirmations and account statements), facilitate trade
execution (and allocation of aggregated trade orders for multiple client accounts), provide research, pricing
information and other market data, facilitate payment of Prism's fees from its clients' accounts, and assist with
back-office functions, recordkeeping and client reporting. Many of these services generally may be used to
service all or a substantial number of Prism's accounts. Fidelity also makes available to Prism other services
intended to help Prism manage and further develop its business enterprise. These services may include
consulting, publications and conferences on practice management, information technology, business
succession, regulatory compliance, and marketing. Prism does not, however, enter into any commitments with
Fidelity for transaction levels in exchange for any services or products from brokers. While as a fiduciary, Prism
endeavors to act in its clients' best interests, Prism's recommendation that clients maintain their assets in
accounts at Fidelity may be based in part on the benefit to Prism of the availability of some of the foregoing
13
products and services and not solely on the nature, cost or quality of custody and brokerage services provided
by the brokers, which may create a potential conflict of interest.
Prism also receives software from DFA, which Prism utilizes in forming asset allocation strategies and
producing performance reports. DFA also provides continuing education for Prism personnel. These services
are designed to assist Prism plan and design its services for business growth.
As previously disclosed, employees of Prism, in their individual capacities, are licensed insurance agents. As
such, these individuals are able to receive separate, yet customary commission compensation resulting from
implementing insurance product transactions on behalf of advisory clients. Clients, however, are not under
any obligation to engage these individuals when considering implementation of recommendations. The
implementation of any or all recommendations is solely at the discretion of the client.
Prism does not engage in any referral arrangements.
Item 15 – Custody
Prism is considered to have limited custody due to automatic fee deduction. In order to prevent Prism from being
deemed as maintaining custody of portfolio management client assets, we will ensure the following:
a) Prism will provide a copy of its fee invoice to the custodian at the same time it sends a copy to the client; and
b) Prism has a reasonable belief that the account custodian sends at least quarterly statements directly to the
client showing all disbursements from the custodial account, including Prism’s advisory fee.
Clients provide written authorization for Prism to deduct advisory fees from the custodial accounts in the client’ advisory
agreement.
Clients should receive at least quarterly statements from the broker dealer, bank or other qualified custodian
that holds and maintains client’s investment assets. Prism urges you to carefully review such statements and
compare such official custodial records to the account statements that we may provide to you. Our
statements may vary from custodial statements based on accounting procedures, reporting dates, or valuation
methodologies of certain securities.
Item 16 – Investment Discretion
Prism requests that it be provided with written authority to determine which securities and the amounts of
securities that are bought or sold. For sub-advisory services, this authority will include the discretion to retain
a third-party independent manager. Any limitations on this discretionary authority shall be included in this
written authority statement. Clients may change/amend these limitations as required. Such amendments shall
be submitted in writing.
When selecting securities and determining amounts, Prism observes the investment policies, limitations and
restrictions of the clients for which it advises. Investment guidelines and restrictions must be provided to
Prism in writing.
14
Item 17 – Voting Client Securities
Proxy Voting
As a matter of firm policy and practice, Prism does not accept the authority to and does not vote proxies on
behalf of advisory client. Clients retain the responsibility for receiving and voting proxies for any and all
securities maintained in client portfolios. Clients will receive applicable proxies directly from the issuer of
securities held in clients’ investment portfolios. Prism, however, may provide advice to clients regarding the
clients' voting of proxies.
Class Actions, Bankruptcies and Other Legal Proceedings
Clients should note that Prism will neither advise nor act on behalf of the client in legal proceedings involving
companies whose securities are held or previously were held in the client’s account(s), including, but not
limited to, the filing of “Proofs of Claim” in class action settlements. If desired, clients may direct Prism to
transmit copies of class action notices to the client or a third party. Upon such direction, Prism will make
commercially reasonable efforts to forward such notices in a timely manner.
Item 18 – Financial Information
Registered investment advisors are required in this Item to provide you with certain financial information or
disclosures about Prism’s financial condition. Prism does not require or solicit prepayment of more than $500
in fees per client, six months or more in advance. Prism has no financial commitment that impairs its ability to
meet contractual and fiduciary commitments to clients and has not been the subject of a bankruptcy
proceeding.
15