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Prime Capital Financial
(Prime Capital Investment Advisors, LLC)
6201 College Blvd., Suite 150
Overland Park, KS 66211
Phone: (800) 493-6226
www.primefinancial.com
Form ADV Part 2A
Date of Brochure: March 2025
_________________________________________________________________________________________
This brochure provides information about the qualifications and business practices of Prime Capital Investment
Advisors, LLC. If you have any questions about the contents of this brochure, please contact us at 913-491-6226 or
at compliance@pciawealth.com. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Additional information about Prime Capital Investment Advisors, LLC is also available on the Internet at
www.adviserinfo.sec.gov. You can view Prime Capital Investment Advisors’ information on this website by
searching for Prime Capital Investment Advisors. You may search for information by using Prime Capital
Investment Advisors’ name or by using Prime Capital Investment Advisors’ CRD number. The CRD number for
Prime Capital Investment Advisors is 288712.
*Registration as an investment adviser does not imply a certain level of skill or training.
Item 1 - Cover Page
Item 2 – Material Changes
On July 28, 2010, the United State Securities and Exchange Commission published “Amendments to Form ADV,”
adopting new rules which required us to amend the disclosure brochure (“Brochure”) that we provide to clients.
In the following Summary of Material Changes, we report only the material change(s) made since the August 1,
2024 update of this Brochure.
No items to report.
Other change(s) were made to Items 4, 5, 7, 12, 13, and 14. Full details are outlined in this Brochure, which is
available upon request. Prime Capital Investment Advisors, LLC, including certain of its financial professionals, can
and do receive other compensation in addition to the advisory fees they earn. Please note, all such items can and
do create conflict(s) of interest. Please see Item 14 of this Brochure for more information about the conflict(s) of
interest associated with these arrangements and how our firm and its financial professionals address them.
Due to the changes made to this Brochure since prior updates, we suggest that all our clients carefully review
this new Firm Brochure in its entirety and discuss any questions with their investment adviser representative
(“IAR”, “rep-advisor”, “financial professional”).
Item 3 – Table of Contents
Item 1 - Cover Page........................................................................................................................................................ 1
Item 2 – Material Changes ............................................................................................................................................. 2
Item 3 – Table of Contents ............................................................................................................................................ 2
Item 4 – Advisory Business ............................................................................................................................................ 5
Our Principal Owners ................................................................................................................................................ 5
Client Assets Managed by Adviser ............................................................................................................................ 5
Advisory and Investment Management Services Offered ......................................................................................... 5
Asset Management Services (“Wrap Fee Management Program”) ..................................................................... 6
Asset Management Services (using Transaction-based Pricing Custodial Platforms) .......................................... 7
Asset Management Services (Discretionary) through Pontera ............................................................................. 7
Advisory Services for Non-Discretionary Assets ................................................................................................... 7
Managed Account Allocations for Plan Participants ............................................................................................. 7
Qualified Retirement Plan Sponsor and Trustee Services .................................................................................... 8
Collective Investment Funds Services ................................................................................................................... 8
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Third-Party Asset Management Services .............................................................................................................. 9
Investment Advisory Services for Sub-Advisory Relationships ........................................................................... 11
Financial Planning Services ................................................................................................................................. 11
Business Planning Services and Consulting Services ........................................................................................... 13
Seminar(s) for Fee(s) ........................................................................................................................................... 13
Other Services ..................................................................................................................................................... 14
Limits Its Advice to Certain Types of Investments ................................................................................................... 14
Advisory Services Tailored to Individual Needs of Clients ....................................................................................... 15
Item 5 – Fees and Compensation ................................................................................................................................ 15
Fees for Asset Management Services (“Wrap Fee Management Program”) ...................................................... 15
Fees for Asset Management Services (using Transaction-based Pricing Custodial Platforms) ........................... 16
Fees for Asset Management Services (Discretionary) through Pontera ............................................................. 18
Fees for Managed Account Services (for legacy Advisory clients) ...................................................................... 19
Fees for Advisory Services for Non-Discretionary Assets ................................................................................... 19
Fees for Plan Participant Managed Account Allocations .................................................................................... 20
Qualified Retirement Plan Investment Advisory, Plan Sponsor, and/or Trustee Services Fees ......................... 21
Collective Investment Funds Services Fees ......................................................................................................... 22
Third-Party Money Managers ............................................................................................................................. 23
Fees for Investment Advisory Services for Sub-Advisory Relationships ............................................................. 24
Financial Planning Services Fees ......................................................................................................................... 24
Business Planning Services and Consulting Services Fees .................................................................................. 24
Seminar(s) for Fee(s) ........................................................................................................................................... 25
Fees for Limited Advisory (Limited Scope Advisory) Services Wrap Fee Program .............................................. 25
General Information on Fees .................................................................................................................................. 26
Additional Compensation, Economic and Non-Economic Benefits ......................................................................... 28
Income Continuation Program Agreement ............................................................................................................. 28
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................................................ 29
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Item 7 – Types of Clients ............................................................................................................................................. 30
Minimum Investment Amounts Required ............................................................................................................... 31
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ....................................................................... 32
Item 9 – Disciplinary Information ................................................................................................................................ 39
Item 10 – Other Financial Industry Activities and Affiliations ..................................................................................... 39
Other Business Activities ......................................................................................................................................... 39
Registered Representative of a Broker-Dealer ................................................................................................... 39
Third-Party Money Managers ............................................................................................................................. 40
Insurance Agent or Agency ................................................................................................................................. 40
Other ................................................................................................................................................................... 40
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading ................................................. 41
Item 12 – Brokerage Practices ..................................................................................................................................... 42
Advisory Clients Brokerage Discretion .................................................................................................................... 42
Retirement Plan Advisory Clients Brokerage Discretion ......................................................................................... 45
Handling Trade Errors ............................................................................................................................................. 45
Item 13 – Review of Accounts ..................................................................................................................................... 46
Item 14 – Client Referrals and Other Compensation ................................................................................................... 48
Other Compensation ............................................................................................................................................... 48
Compensation Paid for Client Referrals .................................................................................................................. 51
Item 15 – Custody ........................................................................................................................................................ 52
Item 16 – Investment Discretion ................................................................................................................................. 52
Collective Investment Funds ................................................................................................................................... 53
Item 17 – Voting Client Securities................................................................................................................................ 53
Class Action Lawsuits ............................................................................................................................................... 54
Item 18 – Financial Information .................................................................................................................................. 54
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Item 4 – Advisory Business
Prime Capital Investment Advisors, LLC (referred to as “Prime Capital Financial”, “Adviser”, “Firm”, “Prime Capital
Investment Advisors”, or “we” throughout this document) is an investment adviser registered with the United
States Securities and Exchange Commission. Prime Capital Financial is a limited liability company (“LLC”) formed in
May 2017 under the laws of the state of Kansas. Prime Capital Financial offers investment advisory and
investment management services including asset management (wrap fee management program) and allocation
services, qualified retirement plan sponsor and trustee services, financial planning services, business planning
services, and consulting services. Prime Capital Financial has been registered as an investment adviser since June
23, 2017.
Our Principal Owners
Prime Capital Investment Advisors, LLC (“Prime Capital Financial”, “Firm”) is 100% owned by CHHSZ Holdings, LLC.
CHHSZ Holdings, LLC is a limited liability company “LLC” formed in October 2019 under the laws of the state of
Delaware. The major decisions of a strategic and administrative nature for the Firm are made by Scott Colangelo –
Chairman, Brian Dillbeck – Chief Financial and Operations Officer (“CFO”, “COO”), Scott Duba – Chief Investment
Officer (“CIO”), Tim Hakes – Vice Chairman and President, Glenn Spencer – Chief Executive Officer (“CEO”), and
Anthony Woodard – Chief Risk and Compliance Officer (“CRO”, “CCO”).
Client Assets Managed by Adviser
The amount of clients’ assets managed by Adviser (Prime Capital Financial) totaled $30,111,066,570 as of
December 31, 2024 of which $16,496,794,939 was managed on a discretionary basis and $13,614,271,631 was
managed on a non-discretionary basis.
Advisory and Investment Management Services Offered
Prime Capital Financial offers asset management services to advisory clients, which involves Prime Capital Financial
providing clients with continuous and ongoing supervision over their accounts. In providing asset management
services, Prime Capital Financial will continuously monitor a client’s account and make trades in his (her) accounts
when necessary. Prime Capital Financial will assist clients in determining their objective(s), investment strategy,
and investment suitability, prior and subsequent to opening an Asset Management account. Through personal
discussions and other means in which goals and objectives based on a client's particular circumstances are
established and after the client provides Prime Capital Financial with specific details concerning his or her current
financial situation, investment objectives, and risk tolerance, Prime Capital Financial develops a client's Investment
Policy Statement “IPS” or other such investment objectives. A client’s account will be managed by Prime Capital
Financial based on this policy and his (her) financial situation, investment objectives and risk tolerance. Clients
may impose restrictions on investing in certain securities or types of securities. Clients must contact us to notify of
any changes in their investment objective(s), restriction(s), and/or financial situation. Prime Capital Financial will
actively monitor a client’s account and will make management recommendations and decisions regarding buying,
selling, reinvesting, or holding securities, cash, or other investments. Prime Capital Financial provides these
services to individuals, trusts, estates, charitable organizations, corporations, qualified and non-qualified
retirement programs, and deferred compensation programs. When making the determination of whether one of
the advisory services/programs available through Prime Capital Financial is appropriate for a client’s needs, client
should bear in mind that fee-based accounts, when compared with commission-based accounts, often result in
lower costs during periods when trading activity is heavier, such as the year an account is established. However,
during periods when trading activity is lower, the fee-based account arrangements may result in a higher annual
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cost for transactions. Thus, depending on a number of factors, the total cost for transactions under a fee account
versus a commission account can vary significantly. Factors which affect the total cost include account size,
amount of turnover, type and quantities of securities purchased or sold, commission rates and your tax situation.
It should also be noted that lower fees for comparable service may be available from other sources. The exact fees
and other terms will be outlined in the agreement between the client and Prime Capital Financial. Clients should
discuss the advantages and disadvantages of fee-based and commission-based accounts with their investment
adviser representative (“IAR”) and clients should also read this Disclosure Brochure or if applicable, the Firm’s
Wrap Fee Brochure for Asset Management Services, carefully as it explains, in detail, our Asset Management
Services. Prime Capital Financial also offers asset management services to clients who were acquired by way of
adviser recruiting, mergers and acquisitions (i.e., legacy clients). Such clients may have advisory accounts and
services that continue to be subject to prior contract terms, custodial arrangements, investment strategies, and
fee structures, in order to facilitate continuity in both service and investment management. Such terms,
arrangements, strategies, and fee structures are not otherwise available to other clients of Prime Capital Financial.
Strategy availability can and does change, at the sole discretion of Prime Capital Financial. Prime Capital Financial
requires that asset management clients establish brokerage accounts with a Prime Capital Financial-approved
registered broker-dealer or qualified custodian (together “qualified custodian”), such as Fidelity, Goldman Sachs,
or Schwab Advisor Services (Schwab), all registered broker-dealers, members SIPC, to maintain custody of clients’
assets and to effect trades for their accounts. The qualified custodian is the custodian for accounts established
through our Asset Management Services Program. The client will appoint Prime Capital Financial as his (her)
investment adviser of record on specified accounts. The client’s account will consist only of separate account(s)
held by said qualified custodian under his (her) name. Prime Capital Financial does not act as custodian and does
not have direct access to client funds and securities except to have advisory fees deducted from client’s account
with the client’s prior written authorization. The qualified custodian will maintain physical custody of all funds and
securities of a client’s account, and client will retain all rights of ownership (e.g., right to withdraw securities or
cash, exercise or delegate proxy voting and receive transaction confirmations) for his (her) account. Prime Capital
Financial provides such services subject to the limitations and restrictions imposed by the custodial platform
chosen by the client. Other advisers may provide such advisory services to clients through programs, platforms,
and custodians not available to Prime Capital Financial. The client will authorize Prime Capital Financial to have
trading authorization on his (her) account and we will provide asset management services. The client will
authorize either discretionary or non-discretionary management in his (her) agreement for our Asset Management
Services. If the client has authorized us to provide asset management services on a discretionary basis, we will
make all decisions to buy, sell or hold securities, cash, or other investments in the client’s managed account in our
sole discretion without consulting with the client before making any transactions. The client must provide us with
written authorization to exercise this discretionary authority, and he (she) can place reasonable restrictions and
limitations on our discretionary authority. The investment recommendations and any decisions of Prime Capital
Financial on behalf of participants in any strategy, allocation, or portfolio offered by Prime Capital Financial are
subject to various market, currency, economic, political, and business risks, and will not necessarily be profitable or
meet the needs of the client. There are risks and loss of principal is one of those risks.
Asset Management Services (“Wrap Fee Management Program”)
Prime Capital Financial offers asset management services to advisory clients through wrap fee
management programs. In our wrap fee management programs, the fee for advisory services (including
asset management) and transaction costs (including ticket charges and commissions on purchase and
sales of stocks, bonds, exchange-traded funds, and options) are “wrapped” into one fee. Such Asset
Management Services are considered a wrap fee program. Whenever a fee is charged for such services,
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we will receive all or a portion of the fee charged. Participants in our wrap fee management programs
will receive a separate Wrap Fee Brochure for Asset Management Services.
Asset Management Services (using Transaction-based Pricing Custodial Platforms)
Prime Capital Financial also offers asset management services to advisory clients through “transaction-
based pricing custodial platforms.” Such clients do not participate in the Firm’s Wrap Fee Programs and
therefore will also pay transaction costs (including ticket charges and commissions on purchase and sales
of stocks, bonds, exchange-traded funds, and options) in addition to Prime Capital Financial advisory fees.
Such Managed Account Services are offered through platforms made available by Prime Capital Financial-
approved custodians and mutual funds (including mutual fund’(s) transfer agent), and certain Prime
Capital Financial-approved annuity providers (insurance companies).
Asset Management Services (Discretionary) through Pontera
Certain client accounts receiving Prime Capital Financial’s asset management services through
transaction-based pricing custodial platforms may be held at a custodian that is not directly accessible to
our firm (“Held Away Accounts”). We can manage these Held Away Accounts using a third-party platform
called Pontera Order Management System (“Pontera”). Specifically, Prime Capital Financial uses Pontera
to implement ongoing tax-efficient asset allocation and opportunistic rebalancing strategies for held away
assets such as defined contribution plan participant accounts (e.g., 401(k) accounts) and HSAs, with
discretion. All clients engaging in Asset Management Services for Held Away Assets must either engage in
Comprehensive Financial Planning with discretionary investment (asset) management (as described in this
Brochure) or meet a $100,000 minimum of assets under management. Pontera allows Prime Capital
Financial to avoid being considered to have custody of Client funds since we do not have direct access to
Client log-in credentials to affect trades or withdraw funds. We are not affiliated with Pontera in any way
and receive no compensation from Pontera for using its platform. A link will be provided to clients
allowing them to connect their account(s) to the platform. Once client account(s) are connected to the
platform, Prime Capital Financial will review the current account allocations. When deemed necessary,
our firm will rebalance the account considering client investment goals and risk tolerance, and any change
in allocations will consider current economic and market trends. The goal is to improve account
performance over time, minimize loss during difficult markets, and manage internal fees that harm
account performance. No guarantees expressed or implied.
Advisory Services for Non-Discretionary Assets
The scope of such services is limited to making investment recommendations with respect to the assets,
providing regular and periodic (no less than annual) supervision of the assets, implementing trades at the
client’s direction, and to otherwise perform as described in Prime Capital Financial’s disclosure documents
and in the client’s specific agreement with Prime Capital Financial.
Managed Account Allocations for Plan Participants
Prime Capital Financial also offers its discretionary investment advisory services to 401(k), 403(b),
Employee Stock Ownership Plans (ESOP), profit sharing, defined benefit pension and deferred
compensation plans and their participants. These services are currently offered through platforms made
available by firms that include, but are not limited to Ascensus, Empower Retirement, Fidelity, Newport
Group, OneAmerica, Principal Financial, Prudential, TIAA-CREF, Transamerica Retirement Solutions, and
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through other Plan administrator firms, custodians, and record keepers that clear through Fidelity, Matrix
Financial Solutions, Inc., Mid Atlantic Trust Company, Reliance Trust Company, Schwab, State Street, and
Wilmington Trust. In some instances, Prime Capital Financial will work with a designated subadvisor or
co-fiduciary to provide these services. Prime Capital Financial provides such qualified retirement plan
services subject to the limitations and restrictions imposed by the applicable platform chosen by the
client. Other advisers may provide such advisory services to retirement plans through platforms and
custodians not available to Prime Capital Financial. By electing these investment advisory services,
Plan(s) and Plan participants are offered either risk based managed account allocations (Conservative
Income/Conservative, Income/Moderately Conservative, Conservative Growth/Balanced, Growth and
Aggressive/Aggressive Growth) or goals-based managed account allocations. Goals-based managed
account allocations are based primarily on a plan participant's years until retirement and desired
individual
income, but can be further personalized based on a plan participant's
retirement
circumstances. These allocations are comprised of investment options made available through and
custodied by the applicable platform provider. As part of its Qualified Plan Investment Advisory
recommendations, Prime Capital Financial may from time-to-time cover expenses incurred by Qualified
Plan participants as part of any investment option change, transfer or rebalance which triggers a charge,
adjustment, or fee to the participant. The facts and circumstances of any type of expense coverage by
Prime Capital Financial will be fully disclosed to the applicable Qualified Plan Sponsor and Qualified Plan
participant(s) prior to payment by Prime Capital Financial and crediting to the respective participant
account.
Qualified Retirement Plan Sponsor and Trustee Services
Prime Capital Financial, doing business as, Prime Capital Retirement (formerly Qualified Plan Advisors),
also offers Qualified Retirement Plan services to Plan Sponsors and/or Plan Trustees. These services
include design, implementation, monitoring and reporting of a Plan's Investment Policy Statement;
analysis, monitoring and reporting of investment options made available to Plan participants; ERISA
Section 3(38) investment manager services; Pension consulting; Plan design consulting; Form 5500 review;
Plan trustee fiduciary communication and training; Plan benchmarking reporting; Plan Participant
enrollments and education; Plan Health; a stream-lined ERISA Section 3(38) plan-level fiduciary service
engagement named Fiduciary Complete. Such services do not constitute accounting or legal advice.
Prime Capital Financial does not custody plan assets and is not a recordkeeper or third-party
administrator. Prime Capital Financial provides qualified retirement plan advisory, plan sponsor and
trustee services subject to the limitations and restrictions imposed by the applicable platform chosen by
the client. Other advisers may provide such advisory services to retirement plans through platforms and
custodians not available to Prime Capital Financial.
Collective Investment Funds Services
A collective investment fund also known as a collective investment trust is a bank-maintained fund that is
exempt from registration as a mutual fund under the Investment Company Act of 1940 and only available
to qualified retirement plans. Prime Capital Financial offers investment advisory services by serving as an
investment adviser to the Fiduciary Investment Trust (including Core Series) funds (also referred to as the
Funds throughout this brochure). The Funds are organized as collective investment trusts. Comerica
Bank & Trust, National Association (“Comerica”) serves as the Funds’ trustee and administrator, hires, and
fires the investment adviser of the Funds and selects the qualified custodian. Comerica has established
accounts for the Funds at its bank, which serves as the qualified custodian. UMB Fund Services provides
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the Funds with fund administration and accounting, omnibus transfer agency and sales support. As
investment adviser Prime Capital Financial provides investment advice and management services to the
Funds. The Funds are available only to retirement plans as an investment option: Aggressive; Growth;
Balanced; Moderately Conservative; Conservative; and Core Series: Large Cap. Some retirement plans
investing in the Funds could also be clients of Prime Capital Financial. Where such a plan is otherwise a
client of Prime Capital Financial, Prime Capital Financial may perform Fiduciary Consulting Services, except
for selecting, monitoring, or recommending any Funds, in which case it will receive a fee for such plan-
level service. The plan sponsor is responsible for selecting and monitoring Funds. The investment
management fee paid by the Funds to Prime Capital Financial may be at a rate that is higher than the fee
Prime Capital Financial typically receives from the plan for the plan-level Fiduciary Consulting Services.
Please refer to Item 5 of this Brochure for a description of our fees. Increases in Funds assets will result in
increases in total management fees paid to Prime Capital Financial. In recognition of that incentive and to
avoid any potential conflict of interest, any retirement plan utilizing Prime Capital Financial’s Fiduciary
Consulting Services will need to make its own independent investigation and evaluation of the Funds. The
Funds currently compose the sole collective investment fund client advised by Prime Capital Financial.
Prime Capital Financial maintains limited power of attorney to act on a discretionary basis when managing
the investments of the Funds. Prime Capital Financial is responsible for investment selection, asset
allocation, and asset management decisions regarding the Funds. Prime Capital Financial does not have
authority to disburse assets or securities from the Funds.
Third-Party Asset Management Services
Prime Capital Financial engages in the selection of third-party money managers. Specifically, the Firm
generally offers clients access to professional third-party money managers (“TPMM”) by means of
“turnkey asset management programs”, or TAMPs. A TAMP is a program sponsored by a third-party that
provides a wide range of services for a program fee. Services vary depending on the program and may
include one or more of the following:
Asset allocation models
Money manager due diligence
Market and manager analysis
Client proposals and risk tolerance tools
Account administration
Performance reporting
Training and education support
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Under such programs, we assist you with identifying your risk tolerance and investment objectives.
Clients who participate in a TAMP typically will complete a program questionnaire that helps to identify
their investment needs and tolerance for risk. Based on the responses to the questionnaire, client assets
will be invested in a portfolio of securities that is designed to meet their investment objectives. Clients
who wish to participate in a TAMP or use a TPMM will receive additional material about it that is prepared
by the sponsor of the TAMP (“TAMP Sponsor”) or TPMM. The additional material must be reviewed by a
client before a TAMP or TPMM account can be opened. You must enter into an agreement directly with
the TAMP Sponsor or TPMM who provides your designated account with asset management services. In
general, sponsors of TAMP programs and TPMMs are given the authority to place trades on behalf of
clients, a practice known as “discretion.” But some programs permit clients to impose reasonable
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restrictions on the management of their accounts. For example, the client may be able to specify that the
client’s assets not be invested in certain types of securities, such as securities issued by tobacco
companies. The TAMP Sponsor or the TPMM determines the reasonableness of the restrictions. TAMP
Sponsors and TPMMs are responsible for continuously monitoring client accounts and making trades in
client accounts when necessary. Some TAMP Sponsors and TPMMs will not open an account unless a
specified minimum amount of money will be invested, but they usually reserve the right to waive the
requirement, and often do so. The Firm’s involvement in third-party asset management services is
generally limited to acting as either a (1) “promoter” (formerly solicitor) or (2) “co-advisor” for third-party
program sponsors. The Firm’s obligations will vary to some extent depending on the nature of its role,
and will vary from one TAMP to another or from one TPMM to another. When the Firm acts as a
promoter, it refers clients to unaffiliated investment advisers who are TAMP Sponsors or TPMMs that
offer asset management and other investment advisory services or sponsor so-called wrap fee programs.
As a result of the referral, we are paid a portion of the fee charged and collected by the TAMP Sponsor or
TPMM in the form of promoter fees. Each solicitation arrangement is performed pursuant to a written
agreement and is in compliance with SEC Rule 206(4)-1 and applicable state securities rules and
regulations. Clients referred by the Firm enter into an investment advisory agreement directly with the
TAMP Sponsor or TPMM, which typically may be terminated by either party upon written notice. Prime
Capital Financial is not a party to this agreement and does not have investment management
responsibility for the provision of TAMP or TPMM services. Rather, the Firm’s role is limited to referring
clients to the TAMP or TPMM and performing limited advisory services, assisting with certain
administrative functions, and acting as a liaison between the client and the TAMP Sponsor or TPMM.
Again, we do not have any trading authority with respect to your designated account managed by the
TAMP Sponsor or TPMM. The Firm’s rep-advisor will provide the client with a copy of the TAMP Sponsor’s
or TPMM’s brochure describing the program, as well as appropriate disclosure, including with regards to
compensation and conflicts of interest, as applicable. The TAMP Sponsor’s or TPMM’s brochure and
investment advisory agreement should describe its responsibilities and Prime Capital Financial’s
responsibilities, and should be reviewed carefully before investing in the program. Under a typical co-
advisory arrangement, the joint client “client” enters into an agreement with both the Firm and the TAMP
Sponsor or TPMM, which may be terminated by any party upon written notice. Prime Capital Financial’s
rep-advisor performs non-discretionary advisory tasks in addition to the ministerial or other tasks
provided in some referral or promoter arrangements, including assisting the client with determining the
appropriate asset allocation model, reviewing the client’s account activity, and reviewing the account with
the client at least annually to identify any changes in the client’s information, financial situation,
investment objectives or restrictions placed on the account. Under a co-advisory arrangement, Prime
Capital Financial and its rep-advisors are responsible for recommending specific TAMP or TPMM model
allocations to clients and for determining if such recommendations are suitable for and in the best
interest of clients. To the extent the client is a “Retirement Client”, Prime Capital Financial acknowledges
that it is a “fiduciary” (as defined by Employee Retirement Income Security Act of 1974 (“ERISA”) with
respect to such Account, Securities, or other Investment Property that are subject to ERISA. As a result of
the co-advisory arrangement, we are paid a portion of the fee charged and collected by the TAMP
Sponsor or TPMM in the form of advisory fees. For all clients with TAMP or TPMM accounts, the Firm’s
rep-advisors will, at least once per year, contact the client to review and update the client’s investment
objectives and account restrictions, investment programs or asset allocation models based on changes in
the client’s goals, objectives, and/or financial situation. For more information about such programs, the
fees applicable to them, and other matters of interest, please review Item 5 of this Brochure and the
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investment advisory or wrap program disclosure document of the relevant program sponsor, which will
be provided to you before an account is opened. Although we review the performance of numerous
third-party investment adviser firms, we enter into only a select number of relationships with third-party
investment adviser firms that have agreed to pay us a portion of the overall fee charged to our clients.
Therefore, Prime Capital Financial has a conflict of interest in that it will only recommend third-party
investment advisors that will agree to compensate us for referrals of our clients. Clients are advised that
there may be other third-party managed programs not recommended by our firm, that are suitable for
the client and that may be more or less costly than arrangements recommended by our firm. No
guarantees can be made that a client’s financial goals or objectives will be achieved by a third-party
investment adviser recommended by our firm. Further, no guarantees of performance can ever be
offered by our firm (Please refer to Item 8 of this Brochure for more details.)
Investment Advisory Services for Sub-Advisory Relationships
Prime Capital Financial may appoint a sub-advisor (a/k/a “subadviser”) to manage the assets of a client’s
advisory account(s) on a discretionary basis. After review of the information provided regarding a client’s
account(s), the appointed sub-advisor may accept or reject its appointment by Prime Capital Financial to
provide investment advisory (sub-advisory) services to the client. Upon acceptance of its appointment by
Prime Capital Financial, the sub-advisor will agree to manage the client’s account(s) with discretion and to
invest all securities and cash that a client may deposit into his or her account(s) without prior consultation
with Prime Capital Financial, subject only to the investment objectives and restrictions imposed by written
notice to sub-advisor by Prime Capital Financial. A client’s Prime Capital Financial rep-advisor will assist
the client with identifying his or her risk tolerance and investment objectives. Prime Capital Financial’s
and its rep-advisor(s)’ recommendation to have a sub-advisor manage a client’s account is based on the
client’s financial situation, level of financial sophistication, investment experience, and financial goals, and
Prime Capital Financial’s and its rep-advisor(s)’ reasonable due diligence of such items and of the sub-
advisor. A Prime Capital Financial rep-advisor is also responsible for reviewing a client’s applicable
account activity, and for reviewing the client’s account(s) with the client, at least annually, to identify any
changes in the client’s information, financial situation, investment objectives or restrictions placed on the
account, and for communicating such changes to the sub-advisor. Prime Capital Financial may exercise its
fiduciary duties as required or requested by a client regarding participation in the accounts managed by a
sub-advisor and the strategy chosen by the client. Prime Capital Financial also retains the right to
terminate the sub-advisory relationship at its sole discretion, as Prime Capital Financial deems prudent.
Prime Capital Financial and a client’s Prime Capital Financial rep-advisor are also responsible for tracking
and managing a client’s cash held in his or her account(s), including deposits, contributions, withdrawals,
and distributions, and for communicating such requests to the sub-advisor.
Financial Planning Services
Prime Capital Financial also offers financial planning services for individuals, families, estates, and
businesses including investment advice. An agreement is executed by the client and Prime Capital
Financial outlining the terms and fees associated with developing a client's financial plan. The purpose of
this service is solely to create a financial plan for the client. The planning process focuses on such areas as
developing a comprehensive financial plan, portfolio evaluation, cash flow analysis, education planning,
retirement account investment analysis, retirement planning, tax projections and planning, risk
management, including a review of insurance coverage (which will exclude property and casualty
insurance), estate analysis and planning, planning for special needs family members, negotiation of the
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purchase of substantial assets, and budgeting. This service may or may not grant discretionary power to
Prime Capital Financial or IAR. Fees for financial planning services may be charged when assets are not
under management of Prime Capital Financial and depend on the nature and complexity of the client's
circumstances and needs. Clients may also elect to receive certain financial planning services on a
monthly subscription basis. The exact fees and other terms (including discretion) will be outlined in the
agreement between you and Prime Capital Financial. A client’s IAR may be a Registered Representative of
Private Client Services (“Broker-Dealer”), which is a Broker-Dealer registered with the Securities Exchange
Commission (“SEC”) and a member of the Financial Industry Regulatory Authority (“FINRA”). Prime Capital
Financial and Private Client Services are not affiliated. A client’s IAR as a Registered Representative is
capable of effecting on the client’s behalf transactions in various securities products, including stocks,
bonds, mutual funds, variable annuities, and variable life insurance. However, a client is always free to
execute securities transactions and purchase insurance products through someone other than his or her
Prime Capital Financial IAR. If a client chooses to purchase securities products through his or her Prime
Capital Financial IAR in the capacity as a Registered Representative, then all such transactions will be
placed through Private Client Services. Broker-Dealers are required to supervise the securities trading of
their representatives. In this event, Private Client Services and Client’s Registered Representative will
receive compensation, including commissions and possible 12b-1 fees normally paid in connection with
the sale of securities products. If a client elects to purchase insurance products through his or her Prime
Capital Financial IAR, IAR will receive commissions normally paid in connection with these products in a
separate capacity as a licensed insurance agent. The aforementioned compensation will be in addition to
the fees a client will pay for “Financial Planning Services”. Please see Item 14 of this Brochure for more
information about the conflicts of interest associated with this arrangement. Prime Capital Financial
provides the following types of financial planning services:
Custom Financial Planning Services
Available Financial Planning Services
Estate Review & Analysis
• Retirement Planning
• College/Education Saving
• Major Purchases
• Budget/Cash-flow Analysis
•
Investment Management
•
Tax Planning, Projection
• Risk/Insurance Analysis
•
• Caring for parents / special needs planning
• Charitable Giving
• Business valuations and buy/sell planning (for business owners)
Special Notice regarding Estate Planning and Tax Planning Services
Since Prime Capital Financial does not practice law or accountancy, this work will generally be
done in coordination with lawyers and accountants separately selected and employed by the
client.
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Business Planning Services and Consulting Services
Business planning services include working with a client's legal and accounting professionals to gather and
analyze the client's current circumstances, to help define the client's cash flow management, company
financing, business valuation, succession planning, qualified corporate risk management and choice of
entity. Consulting services provided by Prime Capital Financial include but are not limited to monitoring
and performance reporting, investment manager review and selection, documentation review and
analysis of general financial markets, public security markets and sector industries, and financial
education and/or coaching. In addition, consulting services could include review and analysis of qualified
and non-qualified retirement program design, operations, fee and/or expense structure and investment
options. Since Prime Capital Financial does not practice law or accountancy, this work will generally be
done in coordination with lawyers and accountants separately selected and employed by the client.
These services may or may not grant discretionary power to Prime Capital Financial or IAR. Fees for
business planning services or consulting services may be charged when assets are not under management
of Prime Capital Financial and depend on the nature and complexity of the client's circumstances and
needs. The exact fees and other terms (including discretion) will be outlined in the agreement between
you and Prime Capital Financial. A client’s IAR may be a Registered Representative of Private Client
Services (“Broker-Dealer”), which is a Broker-Dealer registered with the Securities Exchange Commission
(“SEC”) and a member of the Financial Industry Regulatory Authority (“FINRA”). Prime Capital Financial
and Private Client Services are not affiliated. A client’s IAR as a Registered Representative is capable of
effecting on the client’s behalf transactions in various securities products, including stocks, bonds, mutual
funds, variable annuities, and variable life insurance. However, a client is always free to execute securities
transactions and purchase insurance products through someone other than his or her Prime Capital
Financial IAR. If a client chooses to purchase securities products through his or her Prime Capital Financial
IAR in the capacity as a Registered Representative, then all such transactions will be placed through
Private Client Services. Broker-Dealers are required to supervise the securities trading of their
representatives. In this event, Private Client Services and Client’s Registered Representative will receive
compensation, including commissions and possible 12b-1 fees normally paid in connection with the sale
of securities products. If a client elects to purchase insurance products through his or her Prime Capital
Financial IAR, IAR will receive commissions normally paid in connection with these products in a separate
capacity as a licensed insurance agent. This compensation will be in addition to the fees a client will pay
for “Business Planning Services” or “Consulting Services”. Please see Item 14 of this Brochure for more
information about the conflicts of interest associated with this arrangement.
Seminar(s) for Fee(s)
Please note that this section refers to educational seminars for individuals and does not refer to
retirement plan sponsor/participant education. The intent of an educational seminar is to provide the
attendee with various educational topics that are general in nature. The educational seminar will be
impersonal and not consider the individual circumstances of the attendee. As such, the educational
seminar should not be considered a comprehensive review, analysis, or customized advice in regards to
the attendee’s individual situation. The educational seminar is not a substitute for or the same as a
consultation with an investment adviser in a one-on-one context whereby all the facts of the attendee’s
situation can be considered in their entirety and the investment adviser can provide individualized
investment advice or a customized financial plan. It is important the attendee understands that the
services of Prime Capital Financial under this type of agreement do not include any financial planning,
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investment management, or supervision with respect to the attendee’s assets. If attendee desires such
financial planning, investment management, or supervision services, attendee will be required to execute
a separate agreement and pay fees in addition to the fees paid by attendee to Prime Capital Financial for
a seminar. Prime Capital Financial requires a written Seminar Attendee Agreement to be completed for
each seminar attendee before a seminar fee may be charged. This agreement is intended to be used for
public seminars and not for client events. Again, public seminars are those seminars that are educational
in nature and provided to the public. Conversely, a Seminar Attendee Agreement is not required when a
seminar fee is not being charged.
Other Services
for your account except Prime Capital Financial may provide
Limited Advisory Services (also called Limited Scope Advisory Services)
The Prime Capital Financial Limited Advisory Services or Limited Scope Advisory Services Program is a
wrap fee program. Neither Prime Capital Financial nor any person associated with Prime Capital Financial
shall provide continuous ongoing supervision and management for your account. Prime Capital Financial
will not monitor specific securities or general portfolios within your account. You have the exclusive
responsibility for the making investment decisions and monitoring of all securities that are held in or
purchased or sold for your account. Participants in this wrap fee program will receive a separate Wrap
Fee Brochure for Limited Advisory Services. Prime Capital Financial does not make any investment
recommendations
investment
recommendation for your account in response to a specific request made by you. You understand that it
will be incumbent upon you to make such request, and Prime Capital Financial may decline, at its
discretion, to provide any recommendation for your account. The Account receiving Limited Advisory
Services is expressly excluded from receiving other advisory services of Prime Capital Financial, unless
otherwise agreed to in writing by you and Prime Capital Financial. Further description of the above
program is provided in the Firm’s Wrap Fee Brochure for Limited Advisory Services.
Limits Its Advice to Certain Types of Investments
Prime Capital Financial may provide investment advice on the following types of investments:
Exchange-listed securities
Exchange-traded fund shares or units (“ETF”s)
Exchange-traded notes (“ETN”s)
Foreign issues
Interests in Partnerships
Interval fund shares
• Certificates of deposit
• Closed-end fund shares
• Collective Investment Trusts (“CIT”s)
• Corporate debt securities (other than commercial paper)
• Direct Participation Programs (“DPP”s)
•
•
•
•
•
•
• Master Limited Partnerships (“MLP”s)
• Municipal securities
• Mutual fund shares (including money market mutual funds)
• Open-end fund shares
• Options contracts on securities
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Private Offerings or Placements
•
• Real Estate Investment Trusts (“REIT”s)
•
Securities traded over-the-counter
•
Separate account shares
•
Stable value products (including guaranteed income funds)
•
Structured products (including structured notes)
• Unit Investment Trusts (“UIT”s)
• United States government securities
• Variable annuities
• Variable life insurance
Although we generally provide advice only on the products previously listed, we reserve the right to offer
advice on any investment product that may be suitable for each client’s specific circumstances, needs,
goals and objectives.
Advisory Services Tailored to Individual Needs of Clients
Prime Capital Financial’s advisory services are always provided based on your individual needs. This means, for
example, that when we provide asset management services, you are given the ability to impose restrictions on the
accounts we manage for you, including specific investment selections and sectors. We work with you on a one-on-
one basis through interviews and questionnaires to determine your investment objectives and suitability
information. We will not enter into an investment adviser relationship with a prospective client whose investment
objectives may be considered incompatible with our investment philosophy or strategies or where the prospective
client seeks to impose unduly restrictive investment guidelines. For plan participants whose accounts are serviced
under the Managed Account Allocation Program, the accounts are managed according to the selected strategy
(Conservative Income, Income, Conservative Growth, Growth, and Aggressive/Aggressive Growth), or the strategy
assigned by the goals-based managed account methodology, and the restrictions Prime Capital Financial can
reasonably accommodate are more limited. For Qualified Retirement Plan Sponsor and Trustee Services, Financial
Planning Services, Business Planning Services, and Consulting Services, the services are generally delivered upon
client engagement for such services. For these services, issues may be prioritized and addressed all at one time,
for example, with delivery of a financial plan, or alternatively, the services can be delivered over a specified
duration of time, for example, if periodic monitoring is included in the services provided to a qualified retirement
plan. For advisory service programs that are not of a limited duration, clients will have a scheduled conference
with their investment adviser representative at least annually to review any changes to the client’s goals and
objectives and for clients in the Asset Management Services Program, the Investment Policy Statement.
Item 5 – Fees and Compensation
In addition to the information provide in Item 4 – Advisory Business, this section provides details regarding Prime
Capital Financial’s advisory services along with descriptions of each service’s fees and compensation arrangements.
Fees for Asset Management Services (“Wrap Fee Management Program”)
Prime Capital Financial’s fees for asset management services, excluding such services pursuant to a
Performance-Based Advisory Services Agreement, most often range between 1.00% and 1.50%, but will
not be below 0.25% or above 2.50% of the assets held in the account. Fees charged for our asset
management services are negotiable based on the investment adviser representative providing the
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services, the type of client, the complexity of the client's situation, the composition of the client's account
(i.e., equities versus mutual funds), the level of trading activity, the potential for additional account
deposits, the relationship of the client with the investment adviser representative, and the total amount
of assets under management for the client. Thus, Prime Capital Financial's fees may vary among clients
for the services provided due to such differing client needs, circumstances, objectives, services, and other
factors that are deemed at the time to be relevant. It is important to note that it is possible that different
investment advisor representatives may charge different fees for providing the same types and level of
service to clients. The exact fee arrangements for each client will be specified in that client’s investment
management agreement or advisory services agreement with Prime Capital Financial. Further
information on the fees associated with the above-mentioned services, including services pursuant to a
Performance-Based Advisory Services Agreement, is provided in the Firm’s Wrap Fee Brochure for Asset
Management Services.
Fees for Asset Management Services (using Transaction-based Pricing Custodial
Platforms)
Prime Capital Financial’s fees for such asset management services, most often range between 1.00% and
1.50%, but will not be below 0.25% or above 2.50% of the assets held in the account. These accounts use
“transaction-based pricing” and will not participate in the Firm’s Wrap Fee Program. Fees charged for
such asset (investment) management services are charged based on a flat percentage of assets under
management. Accounts that are billed in arrears, may be billed either on a monthly or quarterly calendar
basis and are calculated based on the fair market value of the client’s account as of the last business day
of the current billing period. No fee will be charged on accounts until the assets are under Prime Capital
Financial’s Management. Fees are prorated (based on the number of days service is provided during the
initial billing period) for a client’s account opened at any time other than the beginning of the billing
period. If asset management services are commenced in the middle of the billing period, then the
prorated fee for that billing period will be billed in arrears at the end of that billing period. Accounts that
are billed in advance, may be billed either on a monthly or quarterly calendar basis and are calculated
based on the fair market value of the client’s account as of the last business day of the prior billing period.
No fee will be charged on Accounts until the assets are under Prime Capital Financial’s Management. If
asset management services are commenced in the middle of a billing period, the prorated fee for the
initial billing period is billed in arrears at the same time as the next full billing period’s fee is billed. Fees
are assessed on all assets under management. Management fees charged by Prime Capital Financial are
separate and distinct from the fees and expenses charged by investment company securities that may be
recommended to you. A description of these fees and expenses are available in each investment
company security’s prospectus. Sales charges and 12b-1 fees are not to be paid to Prime Capital Financial
as we do not accept any sales charges or 12b-1 fees. Should such charges or fees be paid to Prime Capital
Financial, Prime Capital Financial will direct the applicable custodian or platform to remit such charges or
fees back to the client. Prime Capital Financial seeks to utilize the lowest cost options available when
prudent. Fees charged for our asset management services are negotiable based on the investment
adviser representative providing the services, the type of client, the complexity of the client's situation,
the composition of the client's account (i.e., equities versus mutual funds), the level of trading activity, the
potential for additional account deposits, the relationship of the client with the investment adviser
representative, and the total amount of assets under management for the client. Thus, Prime Capital
Financial's fees may vary among clients for the services provided due to such differing client needs,
circumstances, objectives, services, and other factors that are deemed at the time to be relevant. It is
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important to note that it is possible that different investment advisor representatives may charge
different fees for providing the same types and level of service to clients. Prime Capital Financial believes
that its annual fee is reasonable in relation to: (1) services provided and (2) the fees charged by other
investment advisers offering similar services/programs. However, our annual investment advisory fee
may be higher than that charged by other investment advisers offering similar services/programs.
Furthermore, the maximum annual asset-based fee of 2.50% would be higher than that normally charged
in the industry. The exact fee arrangements for such clients will be specified in those clients’ advisory
services agreements with Prime Capital Financial.
Fees associated with Alternative Investments
Clients will be subject to both the alternative investment’s management fees and/or performance-based
fees and Adviser’s own advisory fees. The fees, expenses, and investment minimums of each alternative
investment are fully described in the offering materials. Investors in such alternative investments must
meet specific suitability and investor eligibility requirements in order to invest and specific opportunities
may require higher levels of investment. Adviser’s advisory fee, including prorated fee(s), with respect to
alternative investments will be billed either in arrears [OR] in advance. The fair market value of the
alternative investment is determined by the general partner, firm, or company that created or sponsored
the offering, not Adviser. Clients are also expected to maintain a sufficient level of cash or money market
funds within their accounts holding alternative investments to cover Adviser’s advisory fees. In cases
where the alternative investment is intended as a “stand alone” sleeve or account, the client, or account
owner, is required to maintain a cash or cash-equivalent balance equal to the annual advisory fee charged
by Adviser. The exact fee arrangements for such clients will be specified in those clients’ advisory services
agreements with Prime Capital Financial.
Fees associated with Private Offerings
Clients will be subject to both the private offering’s management fees and/or performance-based fees
and Adviser’s own advisory fees. The fees, expenses, and investment minimums of each private offering
are fully described in the offering materials. Investors in such private offerings must meet specific
suitability and investor eligibility requirements to invest and specific opportunities may require higher
levels of investment. For an account(s) wherein Adviser DOES manage uncalled capital, Adviser’s advisory
fee, including prorated fees, with respect to private offerings will be billed either in arrears [OR] in
advance. For an account(s) wherein Adviser DOES NOT manage uncalled capital, Adviser’s advisory fee
with respect to private offerings will be billed in arrears (or in advance) on a quarterly calendar basis and
is calculated based on the fair market value of “called capital” (a/k/a “drawn capital”, “paid-in capital”) as
of the last business day of the current billing period for those Account(s) billed in arrears [OR] as of the
last business day of the prior billing period for those Account(s) billed in advance. The fair market value of
the private offering and its underlying called capital and uncalled capital amounts are determined by the
general partner, firm, or company that created or sponsored the offering, not Adviser. Clients are also
expected to maintain a sufficient level of cash or money market funds within their accounts holding
private offerings to cover Adviser’s advisory fees. The exact fee arrangements for such clients will be
specified in those clients’ advisory services agreements with Prime Capital Financial.
Performance Based Fees
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information about the conflicts of
Under certain situations, Prime Capital Financial charges performance-based fees to investors who meet
the definition of “qualified client”. Under these arrangements, you will be charged a fee based on the
assets under management within your account and in accordance with the fee schedule and parameters
detailed below. As a result, Prime Capital Financial has developed two basic fee schedules. The first fee
schedule illustrated above is applied to non-qualified clients and the second fee schedule is applied to
qualified clients. To be considered a qualified client of Prime Capital Financial, the client must have at
least $1.1 million under management with our firm immediately after entering into an advisory contract
or we must have reasonable belief that the client has a net worth of more than $2,200,000 (excluding the
client’s primary residence) at the time the investment advisory agreement is executed. Qualified clients
are typically charged an annual base fee of (0.70% for Opportunistic Growth Strategy) on their assets
under management, on a quarterly basis, in arrears. Such fees are negotiable. In addition to the annual
base fee based on the value of the client's assets under management, we are compensated for our asset
management services through a performance-based fee. Under this arrangement, the client will be
charged a fee contingent upon the performance within the client's account(s). The performance-based
fee will be tied to the capital appreciation (i.e., capital gains) within the account as evaluated semi-
annually at the end of each semi-annual calendar period (i.e., June 30 and December 31). The
performance-based fee will be payable semi-annually, in arrears. The performance-based fee will not
exceed 20% of the capital appreciation attained within the client's account. For our firm to receive a
performance-based fee, we must achieve capital appreciation within the account. We will charge
performance-based fees in adherence with a high-water mark (i.e., no performance-based fee will be
earned unless the Account’s performance exceeds the previously achieved high water mark where
performance-based fees were charged). The high-water mark will be used to prevent a scenario whereby
we could receive a performance-based fee merely for recouping prior losses. Any contribution of funds or
securities to the Account will increase the high-water mark by a corresponding amount, and any
distributions of funds or securities from the Account will lower the high-water mark by a corresponding
amount. Prime Capital Financial’s Opportunistic Growth Strategy is also available to clients who are under
an asset-based fee arrangement; the maximum annual fee is 2.20%. Please see Item 6 of this Brochure
for more
interest associated with performance-based fee
arrangements. The exact fee arrangements for such clients will be specified in those clients’ advisory
services agreements with Prime Capital Financial.
Account Threshold for accounts that are charged performance-based fees:
A minimum investment of $100,000 USD is required for the Opportunistic Growth Strategy.
Fees for Asset Management Services (Discretionary) through Pontera
Prime Capital Financial’s fees for such asset management services, most often range between 1.00% and
1.50%, but will not be below 0.25% or above 2.50% of the assets held in the account. These accounts use
“transaction-based pricing” and will not participate in the Firm’s Wrap Fee Program. Fees charged for
such asset (investment) management services are charged based on a flat percentage of assets under
management, billed in arrears (at the end of the billing period) on a quarterly calendar basis and
calculated based on the fair market value of your account as of the last business day of the current billing
period. No fee will be charged on accounts until the assets are under Prime Capital Financial’s
management. Fees are prorated (based on the number of days service is provided during the initial billing
period) for your account opened at any time other than the beginning of the billing period. If asset
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management services are commenced in the middle of the billing period, then the prorated fee for that
billing period will be billed in arrears at the end of that billing period. Fees are assessed on all assets
under management. With regards to Held Away Assets and Prime Capital Financial’s discretionary asset
management services through Pontera, it is impossible to directly debit Prime Capital Financial’s advisory
fees from these accounts. As such, clients will authorize Prime Capital Financial to debit its fees directly
from one or more of the Client’s taxable accounts, on a pro-rata basis. If there are insufficient funds
available in another client account or Prime Capital Financial believes that deducting an advisory fee from
another of the client’s accounts would be prohibited by applicable law, it will invoice the client instead.
Management fees charged by Prime Capital Financial are separate and distinct from the fees and
expenses charged by investment company securities that may be recommended to you. A description of
these fees and expenses are available in each investment company security’s prospectus. Sales charges
and 12b-1 fees are not to be paid to Prime Capital Financial as we do not accept any sales charges or 12b-
1 fees. Should such charges or fees be paid to Prime Capital Financial, Prime Capital Financial will direct
the applicable custodian or platform to remit such charges or fees back to the client. Prime Capital
Financial seeks to utilize the lowest cost options available when prudent. Fees charged for our asset
management services are negotiable based on the investment adviser representative providing the
services, the type of client, the complexity of the client's situation, the composition of the client's account
(i.e., equities versus mutual funds), the level of trading activity, the potential for additional account
deposits, the relationship of the client with the investment adviser representative, and the total amount
of assets under management for the client. Thus, Prime Capital Financial's fees may vary among clients
for the services provided due to such differing client needs, circumstances, objectives, services, and other
factors that are deemed at the time to be relevant. It is important to note that it is possible that different
investment advisor representatives may charge different fees for providing the same types and level of
service to clients. Please note, Pontera’s fee(s) are paid by Prime Capital Financial and are not passed
along to you. However, the presence of this arrangement may affect Prime Capital Financial’s willingness
to negotiate its fees, and therefore may affect the overall fees paid by you. The exact fee arrangements
for such clients will be specified in those clients’ advisory services agreements with Prime Capital
Financial.
Fees for Managed Account Services (for legacy Advisory clients)
Former advisory clients of investment adviser firm(s) acquired by Prime Capital Financial, who become
clients of Prime Capital Financial, may have advisory accounts that continue to be subject to prior contract
terms, custodial arrangements, and fee structures to facilitate continuity in both service and investment
management. Such terms, arrangements, and fee structures are not otherwise available to other clients
of Prime Capital Financial. The exact fee arrangements for such clients will be specified in those clients’
advisory services agreements with Prime Capital Financial.
Fees for Advisory Services for Non-Discretionary Assets
Such fees may be asset-based or performance-based, depending on the client’s specific agreement with
Prime Capital Financial. Such accounts may utilize transaction-based pricing or asset-based pricing,
depending on the applicable custodian, bank, or third-party administrator (platform provider) holding or
servicing such assets or accounts.
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Fees for Plan Participant Managed Account Allocations
The annual fee for Prime Capital Financial’s Managed Account Allocations are billed monthly or quarterly
in arrears depending on the administrative and/or recordkeeping platform chosen by the client and the
terms of the applicable agreement between Prime Capital Financial and the client, and is generally based
on either (1) the value of applicable Plan assets at the end of the previous month/quarter (generally
calendar), (2) upon an average of month-end asset values for the preceding quarter (generally calendar),
or (3) upon the average daily balance for the billing period. Retirement plan platform providers
customarily and independently determine the specific methodology for calculating the fees charged to
retirement plans, including our fees, and such methodology is subject to change. Nonetheless, fees will
generally be assessed pro rata based on the number of days applicable services are rendered. In the
event of contract termination, all applicable fees will be assessed and immediately withdrawn from the
Qualified Plan's applicable account. The payment of fees for such services can be made by the custodian
holding the Plan assets or the Plan Sponsor. Prime Capital Financial’s fees for these retirement plan-
related services are subject to negotiation with and approval by the Plan Sponsor. Prime Capital
Financial’s standard annual fee for Managed Account Allocations generally ranges from 10 to 100 basis
points. Prime Capital Financial’s fees for Plan Participant Managed Account Allocations are reflective of
the service schedules selected by the Plan Sponsor which may vary depending on, for example but not
limited to, number and physical location of participants, number and location of onsite meetings, plan
asset size and other specific service requests of applicable plan sponsors. Minimum account deposits and
fee minimums do not apply to the Plan Participant Managed Account Allocations. Prime Capital Financial
will quote an exact percentage (or amount of Bps) to each client based on both the nature of the advisory
services and total dollar value of that client's portfolio. Sales charges and 12b-1 fees are not to be paid to
Prime Capital Financial as we do not accept any sales charges or 12b-1 fees. Should such charges or fees
be paid to Prime Capital Financial, Prime Capital Financial will direct the applicable custodian or platform
to remit such charges or fees back to the client. Prime Capital Financial seeks to utilize the lowest cost
options available when prudent. The Firm’s annual fee for its Retirement Plan Services may vary among
clients due to differing client needs, circumstances, objectives, services, and other factors that are
deemed at the time to be relevant. Prime Capital Financial’s fees for such services are subject to
negotiation. Prime Capital Financial may raise or lower its fees, following its consideration of various
factors, including but not limited to: (1) number of participants and/or locations; (2) current and/or
projected cash/asset inflow and outflow for the plan, including deferral rate(s), withdrawal rate(s), and
aggregate participant loan balance(s); (3) current and/or projected average participant account balance
statistics for the plan; (4) current and/or projected participant Managed Account Allocation utilization,
which may include consideration of whether other similar investment option(s) are currently or expected
to be made available to the plan, among other factors; (5) expenses expected to be incurred in connection
with non-fiduciary education and enrollment services provided to plan participants; and (6) other general
business factors, considerations, and opportunities that are deemed at the time to be relevant. The
following are “real world” examples of circumstances in which the Firm may adjust its fees for Managed
Account Allocations. No guarantee expressed or implied. Fees are subject to negotiation.
•
The Firm may lower its fees for Managed Account Allocations if the retirement plan sponsor
desires basic on-line delivery of non-fiduciary education or enrollment services.
•
The Firm may lower or raise its fees for Managed Account Allocations if the estimated time and
cost associated with providing in-person non-fiduciary education or enrollment services are
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expected to differ from what is generally associated with a retirement plan consisting of less than
one hundred (100) plan participants working in no more than three (3) locations (all locations
within 75 miles of the servicing Prime Capital Financial office location). The requested number of
such meetings or sessions may also be considered.
•
The Firm may lower its fees for Managed Account Allocations if the Firm believes a retirement
plan sponsor has current or future intangible factors (i.e. retirement plan sponsor is a well-known
or nationally recognized company; retirement plan sponsor has a prior established relationship
with the Firm and/or with its representatives; Firm, at its discretion, may choose to pursue new
relationships with certain plan types, companies, or industries, that better align with its current
business objectives).
Qualified Retirement Plan Investment Advisory, Plan Sponsor, and/or Trustee Services
Fees
Unless negotiated as a flat fee arrangement (billed either in arrears or in advance), the annual fee for
Prime Capital Financial's (or under its doing business as name, Prime Capital Retirement's) Qualified Plan
Investment Advisory, Plan Sponsor and/or Trustee Services are billed monthly or quarterly in arrears or in
advance depending on the administrative and/or recordkeeping platform chosen by the client and the
terms of the applicable agreement between Prime Capital Financial and the client, and is generally based
on either (1) the value of applicable plan assets at the end of the previous month/quarter (generally
calendar), (2) upon an average of month-end asset values for the preceding quarter (generally calendar),
or (3) upon the average daily balance for the billing period. Prime Capital Financial will quote an exact
percentage (or amount of Bps) to each client based on both the nature of the advisory services and total
dollar value of that client's portfolio. Retirement plan platform providers customarily and independently
determine the specific methodology for calculating the fees charged to retirement plans, including our
fees, and such methodology is subject to change. Nonetheless, fees will generally be assessed pro rata
based on the number of days applicable services are rendered. In the event of contract termination, all
applicable fees will be assessed and immediately withdrawn from the Qualified Plan's applicable account.
With respect to a “bill in advance” regime, in the event of contract termination, the unearned portion
(i.e., portion of a fee not utilized following termination) of a pre-paid advisory fee will be promptly
refunded (within 30 days) to the retirement plan client on a pro-rata basis. The payment of fees for
Qualified Plan Investment Advisory, Plan Sponsor and/or Trustee Services can be made by the custodian
holding the Plan assets or the Plan Sponsor. Prime Capital Financial's or Prime Capital Retirement's fees
for these Qualified Plan related services are subject to negotiation with and approval by the Plan Sponsor.
Sales charges and 12b-1 fees are not to be paid to Prime Capital Financial as we do not accept any sales
charges or 12b-1 fees. Should such charges or fees be paid to Prime Capital Financial, Prime Capital
Financial will direct the applicable custodian or platform to remit such charges or fees back to the client.
Prime Capital Financial seeks to utilize the lowest cost options available when prudent. Prime Capital
Financial’s standard annual fee for Non-Fiduciary Services, including Participant Education, generally
ranges from 5 to 50 basis points. Prime Capital Financial may raise or lower its fees, following its
consideration of the factors stated above.
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Collective Investment Funds Services Fees
Prime Capital Financial is paid an annual fee based on the amount of assets held in the Fund and the rate
for such Fund or related share class. This standard annual fee will generally range from 5 to 72 basis
points, depending on the Fund offering and share class. Such terms will be subject to agreement(s)
between Prime Capital Financial and the collective investment fund sponsor(s). Prime Capital Financial’s
current annual fee for Fiduciary
Investment Trust: Aggressive; Growth; Balanced; Moderately
Conservative; and Conservative is generally based on the following schedule.
• Class A: 0.72%; Asset Minimum: $0
• Class B: 0.62%; Asset Minimum: $20 million
• Class C: 0.52%; Asset Minimum: $60 million
• Class D: 0.42%; Asset Minimum: $150 million
• Class E: 0.27%; Asset Minimum: $300 million
The above asset levels relate to the total plan assets of the plan utilizing the particular Class. Prime
Capital Financial’s standard annual fee for Fiduciary Investment Trust Core Series: Large Cap will be no
greater than 35 basis points.
A retirement plan’s investment in a Fund is subject to a participation agreement between the retirement
plan sponsor and the Fund sponsor, not Prime Capital Financial. The Firm’s annual fees for various Funds
may differ if the investment guidelines and scope of service(s) for the various Funds and/or related share
classes also differ. The Fund and/or share class utilized may vary among investors due to differing
investor needs, circumstances, objectives, services, and other factors that are deemed at the time to be
relevant. The procurement of a particular Fund share class is subject to negotiation. Prime Capital
Financial may request the procurement of a Fiduciary Investment Trust share class not corresponding to a
plan's total assets, following its consideration of various factors, including but not limited to: (1) number
of participants and/or locations; (2) current and/or projected cash/asset inflow and outflow for the plan,
including deferral rate(s), withdrawal rate(s), and aggregate participant loan balance(s); (3) current and/or
projected average participant account balance statistics for the plan; (4) current and/or projected
participant Fund utilization, which may include consideration of whether other similar investment
option(s) are currently or expected to be made available to the plan and whether the plan sponsor or
other responsible plan fiduciary selects one of the Funds managed by Prime Capital Financial to be used
as the plan's qualified default investment alternative, among other factors; (5) expenses expected to be
incurred in connection with non-fiduciary education and enrollment services provided to plan participants
relating specifically to Funds; and (6) other general business factors, considerations, and opportunities
that are deemed at the time to be relevant. The following are “real world” examples of circumstances in
which the Firm may request the procurement of a share class not corresponding to a plan's total assets.
No guarantee expressed or implied that a retirement plan will receive a share class on such basis. Again,
the procurement of a particular share class is subject to negotiation and investment in a particular share
class is subject to a participation agreement between the retirement plan sponsor and the Fund sponsor,
not Prime Capital Financial.
•
The Firm may request the procurement of a lower-cost share class if it expects a plan will achieve
the applicable target asset level within twelve (12) to eighteen (18) months.
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•
The Firm may request the procurement of a lower-cost share class if the retirement plan sponsor
or other responsible plan fiduciary selects one of the Funds managed by Prime Capital Financial
to be used as the plan's qualified default investment alternative.
•
The Firm may request the procurement of a lower-cost share class if the retirement plan sponsor
desires basic on-line delivery of Fund-specific non-fiduciary education or enrollment services.
•
The Firm may request the procurement of a lower-cost, or higher-cost, share class if the
estimated time and cost associated with providing Fund-specific in-person non-fiduciary
education or enrollment services are expected to differ from what is generally associated with a
retirement plan consisting of less than one hundred (100) plan participants working in no more
than three (3) locations (all locations within 75 miles of the servicing Prime Capital Financial
office location). The requested number of such meetings or sessions may also be considered.
•
The Firm may request the procurement of a lower-cost share class if the Firm believes a
retirement plan sponsor has current or future intangible factors (i.e. retirement plan sponsor is a
well-known or nationally recognized company; retirement plan sponsor has a prior established
relationship with the Firm and/or with its representatives; Firm, at its discretion, may choose to
pursue new relationships with certain plan types, companies, or industries, that better align with
its current business objectives)
The annual fee for all Funds is divided and paid monthly in arrears based on the average daily balance of
the Funds. Prime Capital Financial believes that its fees are competitive with those fees charged by other
investment advisers for comparable services; however, fees of Prime Capital Financial may be higher than
fees charged by other investment advisors. To the extent that a client utilizes Prime Capital Financial’s
retirement plan services and invests in the Funds, Prime Capital Financial will not assess against the value
of the Funds any asset-based fee for Fiduciary Consulting Services. However, the retirement plan will be
paying indirect compensation to Prime Capital Financial since the Funds will charge the retirement plan
for Funds expenses which will include investment management fees paid to Prime Capital Financial. In
addition, an investor of the Funds will pay other annual fund operating expenses such as distribution and
service fees, shareholder servicing plan fees, acquired fund fees and expenses, and certain other fees
(“Net Annual Collective Investment Funds Operating Expenses”). Sales charges and 12b-1 fees are not to
be paid to Prime Capital Financial as we do not accept any sales charges or 12b-1 fees. Should such
charges or fees be paid to Prime Capital Financial, Prime Capital Financial will direct the applicable
custodian or platform to remit such charges or fees back to the client. Prime Capital Financial seeks to
utilize the lowest cost options available when prudent. The Funds or Prime Capital Financial may
terminate the collective investment trust services at any time upon notice to the other party given at least
thirty (30) days prior to the effective date of termination. Upon receipt of written notice of termination
from the Funds, Prime Capital Financial shall, upon the Funds’ request, immediately cease any and all
activities related to the Funds.
Third-Party Money Managers
Third-party managers generally have account minimum requirements that will vary among third-party
money managers. Account minimums are generally higher on fixed income accounts than for equity-
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based accounts. A complete description of the third-party money manager’s services, fee schedules and
account minimums will be disclosed in the third-party money manager’s disclosure brochure which will be
provided to you prior to or at the time an agreement for services is executed and the account is
established. The actual fee charged to you will vary depending on the third-party money manager. The
portion retained by Prime Capital Financial in the form of promoter fees or advisory fees will not exceed
1.50%; however, the overall management fee charged by the third-party money manager, which includes
the referral/promoter/advisory fee retained by Prime Capital Financial, will generally exceed 1.50%. All
fees are calculated and collected by the third-party money manager who will be responsible for delivering
our portion of the fee paid by you to us. Under this type of program, you can incur additional charges
including but not limited to, mutual fund sales loads, 12b-1 fees and surrender charges, custodial fees and
charges, and IRA and qualified retirement plan fees. Prime Capital Financial does not accept any sales
charges or 12b-1 fees.
Fees for Investment Advisory Services for Sub-Advisory Relationships
is executed and the account
Prime Capital Financial’s annual fee for advisory services provided in connection with a sub-advisory
arrangement most often ranges between 0.50% and 1.50%, but will not be below 0.25% or above 1.85%.
Prime Capital Financial’s advisory fees are negotiable. Prime Capital Financial believes that its annual fee
is reasonable in relation to: (1) services provided and (2) the fees charged by other investment advisers
offering similar services. However, our annual investment advisory fee may be higher than that charged
by other investment advisers offering similar services. Prime Capital Financial’s investment advisory fee
does not include the sub-advisor’s fee. The sub-advisor may bill a client’s account directly. A complete
description of the sub-advisor’s fee schedules and account minimums will be disclosed in the sub-
advisor’s disclosure brochure which will be provided to you prior to or at the time an agreement for such
services
The actual fee charged to you and
is established.
payment/collection method will vary depending on the sub-advisor utilized.
Financial Planning Services Fees
Fees may generally be charged in the following ways:
1. As a fixed fee (“flat fee”), ranging from $100 to $25,000, depending on the nature and complexity
of the client's financial circumstances and Prime Capital Financial services, or
2. On an hourly basis, ranging from $100 to $300 per hour (maximum $25,000 annually), depending
on the nature and complexity of the client's circumstances and Prime Capital Financial services.
A total dollar “good faith” estimate will be provided at the start of the relationship, or
3. As a percentage fee based on the totality of assets upon which Prime Capital Financial is
providing such services (“Asset Based Fee Agreement”) (up to 1% annually, maximum of $25,000
annually).
Fees for Financial Planning services most often range between $500 and $5,000 and can be on an annual
recurring basis depending on the client’s arrangement with Prime Capital Financial.
Business Planning Services and Consulting Services Fees
Fees may generally be charged in the following ways:
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1. As a fixed fee (“flat fee”), typically ranging from $100 to $25,000, depending on the nature and
complexity of the client's financial circumstances and Prime Capital Financial services, or
2. On an hourly basis, ranging from $100 to $300 per hour (maximum typically $25,000 annually),
depending on the nature and complexity of the client's circumstances and Prime Capital Financial
services. A total dollar “good faith” estimate will be provided at the start of the relationship.
Fees for Business Planning Services and Consulting Services may exceed $25,000 (one-time or annual) in
certain situations.
All such Planning fees are negotiable. Typically, a plan or service will generally be presented to the client
within ninety (90) days of the contract date, provided that all information needed to prepare the financial
plan or service has been promptly provided by the client. All fees for Financial Planning Services, Business
Planning Services, and Consulting Services are generally billed in arrears, but can and may be billed in
advance. The aforementioned planning or service fees do not cover expenses incurred by Client in
connection with Client’s use of other advisors, such as Client’s attorney or accountant, in connection with
this process. Clients may pay Financial Planning Services, Business Planning Services, and Consulting
Services fees by personal check made payable to Prime Capital Investment Advisors, LLC or by debiting
their brokerage account that is under current Prime Capital Financial advisement or management and is
held with an approved custodian. Prime Capital Financial also utilizes non-affiliated, third-party platforms
(currently AdvicePay) to process the monthly subscription fees for its financial planning services. The
exact fee arrangements for such clients will be specified in those clients’ advisory services (planning)
agreements with Prime Capital Financial.
Seminar(s) for Fee(s)
Prime Capital Financial will not charge an attendee a seminar fee greater than $499. To provide the most
fair and equitable experience, all attendees will be charged the same fee-level for the same event. Prime
Capital Financial may waive or reduce a seminar fee. However, if the fee is waived or reduced for one
attendee, it will be waived or reduced dollar for dollar for all other attendees to the same event. As a
reminder, such seminars do not include any financial planning, investment management, or supervision
with respect to an attendee’s assets. If attendee desires such financial planning, investment
management, or supervision services, attendee will be required to execute a separate agreement and pay
fees in addition to the fees paid by attendee to Prime Capital Financial for such seminar.
Fees for Limited Advisory (Limited Scope Advisory) Services Wrap Fee Program
The annual Prime Capital Financial Wrap Fee rate (%) under this Program is .06% (6 Bps) or $24 USD
whichever is greater.
General Account Threshold
$2,500 USD
Further information on the fees associated with the above-mentioned services is provided in the Firm’s
Wrap Fee Brochure for Limited Advisory Services.
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General Information on Fees
Negotiability of Fees
Fees are subject to negotiation. Prime Capital Financial's fees may vary among clients for the services provided
due to differing client needs, circumstances, objectives, services, and other factors that are deemed at the time to
be relevant. Fee schedules provided in this Brochure are the Firm's basic fee schedules generally charged to
clients, absent negotiable circumstances. Prime Capital Financial on occasion provides investment management
and advisory services to certain clients and to Prime Capital Financial IARs and employees (including their spouses
and certain immediate family members) at a reduced rate or on a "pro-bono" basis.
Fee Calculation (asset-based)
The asset-based fee charged is calculated as described above and is not charged on the basis of a share of capital
gains upon or capital appreciation of the funds or any portion of the funds of an advisory client.
Termination of Advisory Services or Relationship
A Prime Capital Financial advisory services or investment management agreement or the services pursuant to such
agreements may be terminated by either party at any time without penalty with termination effective upon
receipt of written notice. Such termination shall not, however affect liabilities or obligations incurred or arising
from transactions initiated under a client agreement prior to such termination, including the provisions regarding
arbitration, which shall survive an expiration or termination of the agreement. Upon termination, you shall have
the exclusive responsibility to monitor the securities in your account, and Prime Capital Financial shall have no
further obligation to act or advise with respect to your assets. If you terminate your agreement with us or the
services under such agreement within five (5) business days of its signing, you will not be charged for applicable
investment advisory fees. If the agreement or the services under such agreement are terminated after five (5)
business days of its signing, then Prime Capital Financial’s investment advisory fee shall be calculated on a prorated
basis and will be due immediately. With respect to a “bill in advance” regime, if an agreement or the services
under such agreement are terminated after five (5) business days of its signing, the unearned portion (i.e., portion
of a fee not utilized following termination) of a pre-paid advisory fee will be promptly refunded (within 30 days) to
the Client on a pro-rata basis. Conversely, any earned portion of the fees incurred during the initial billing period
shall be calculated on a prorated basis and will be due immediately.
For bill in arrears financial planning services, business planning services, and consulting services arrangements, the
client or Prime Capital Financial may terminate an agreement or the services under such agreement at any time by
notifying the non-terminating party in writing of the intent to terminate at least thirty (30) days before the date
the agreement is to terminate. Any unpaid fees for services rendered will be due and paid immediately by the
client on the date of termination. Failure of Prime Capital Financial to provide the client with agreed-upon
planning or consulting services within ninety (90) days of the contract/agreement date due to any action(s) or
failure(s) by the client shall also constitute a termination to which all agreed-upon services shall be considered fully
rendered. Any unpaid fees for services rendered prior to termination will be due and paid immediately by the
client on the date of termination. Conversely, failure of Prime Capital Financial to provide the client with agreed-
upon planning or consulting services within ninety (90) days of the Agreement date due to any action(s) or
failure(s) by Prime Capital Financial shall constitute a termination. For such planning or consulting services that are
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billed in advance, after five (5) business days of signing the planning or consulting agreement, the client or Prime
Capital Financial may terminate such services at any time by providing the non-terminating party with 30-day
advanced written notice. Any unpaid fees for services rendered will be due and paid immediately by the client on
the date of termination. When a fee for such services is charged based on a flat percentage basis, the amount of
applicable client assets on the termination date will be used to determine the refund. Failure of Prime Capital
Financial to provide the client with agreed-upon services within ninety (90) days of the corresponding agreement
date due to any action(s) or failure(s) by the client shall constitute termination to which all agreed-upon services
shall be considered fully rendered. Any unpaid fees for services rendered prior to the date of termination will be
due and paid immediately by the client on the date of termination. Conversely, failure of Prime Capital Financial
to provide the client with agreed-upon services within ninety (90) days of the corresponding agreement date due
to any action(s) or failure(s) by Prime Capital Financial shall constitute termination and the unearned portion of the
pre-paid fee will be promptly refunded (within 30 days) to the client on a pro-rata basis.
For agreements involving investment advisory services provided in connection with a sub-advisory arrangement,
such agreements and the services pursuant to such agreements continue in effect until terminated by either party
(i.e., Prime Capital Financial or client) by providing written notice of termination to the other party. For advisory
services, when fees are billed in arrears, Prime Capital Financial will prorate the final fee payment based on the
number of days services are provided during the final period. The amount of affected client assets on the
termination date will be used to determine the final fee payment. Such termination shall not, however, affect
liabilities or obligations incurred or arising from transactions initiated under an agreement prior to such
termination, including the provisions regarding arbitration, which shall survive any expiration or termination of the
agreement or the services under the agreement. Upon termination, the client shall have the exclusive
responsibility to monitor the securities in the affected account(s), and Prime Capital Financial shall have no further
obligation to act or advise with respect to those assets. If the client terminates an agreement or the services under
the agreement within five (5) business days of its signing, the client shall not be charged for applicable advisory
fee(s). If an agreement or any of the services under the agreement are terminated after five (5) business days of
its signing, Prime Capital Financial advisory fee(s) shall be calculated on a prorated basis as mentioned above and
will be due immediately.
Termination of Sub-Advisor
Prime Capital Financial retains the right to terminate the sub-advisory relationship with subadvisers at its
sole discretion, as Prime Capital Financial deems prudent. Sub-advisory fees will also be prorated to the
date of termination. Specifically, should the sub-advisory relationship with a subadviser be terminated
prior to the end of a quarter, the sub-advisory fee will be prorated as of the date of termination and in
such event, subadviser shall bill its fee on a pro-rata basis, for the period sub-advisory services were
provided. Upon termination, the sub-advisor shall take no discretionary action regarding the assets in the
client account(s), unless and until Prime Capital Financial instructs subadviser otherwise in writing.
A seminar for fee is considered a one-time service fully rendered upon completion of such seminar. If Prime
Capital Financial does not complete the seminar or otherwise terminates the seminar prior to completion, Prime
Capital Financial will refund any seminar fees paid in advance by attendee within thirty (30) days of the
termination date.
Mutual Fund, Annuity & ETF Fees and Expenses
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All fees paid to Prime Capital Financial for investment advisory services are separate and distinct from the fees and
expenses charged by mutual funds, annuities, and ETFs to their shareholders. These mutual fund, annuity and ETF
fees and expenses are described in each fund's prospectus. Prime Capital Financial does not accept any sales
charges or 12b-1 fees. These mutual fund, annuity & ETF fees will generally include a management fee, other fund
expenses, and a possible distribution fee. A client could invest in a mutual fund, annuity, or ETF directly, without
the services of Prime Capital Financial. In that case, the client would not receive the services provided by Prime
Capital Financial which are designed, among other things, to assist the client in determining which mutual fund(s),
annuity(ies) or ETF(s) are most appropriate to each client's financial condition and objective. Accordingly, you
should review both the fees charged by the funds and the fees charged by Prime Capital Financial to fully
understand the total amount of fees to be paid by you and to thereby evaluate the advisory services being
provided.
Advisory Fees in General
You should note that similar advisory services may be available from other registered investment advisors for
similar or lower fees.
Additional Compensation, Economic and Non-Economic Benefits
From time to time, we receive expense reimbursement for travel and/or marketing expenses from distributors of
investment and/or insurance products and recordkeeping platform providers. Travel expense reimbursements are
typically a result of attendance by investment adviser representatives at due diligence and/or investment training
events hosted by product sponsors or platform providers. Marketing expense reimbursements are typically the
result of informal expense sharing arrangements in which product sponsors may underwrite costs incurred for
marketing such as advertising, publishing, and seminar expenses. Although receipt of these travel and marketing
expense reimbursements is not predicated upon specific sales quotas, the product sponsor reimbursements are
typically made by those sponsors for whom sales have been made or it is anticipated sales will be made. Prime
Capital Financial and its investment adviser representatives endeavor at all times to put the interest of the clients
first as a part of their fiduciary duty. However, clients should be aware that the receipt of additional compensation
through nominal sales awards, expense reimbursements, etc. creates a conflict of interest that impacts the
judgment of the investment adviser representatives when making advisory recommendations. We attempt to
control for this conflict by always basing investment decisions on the individual needs of our clients.
A conflict of interest arises when Prime Capital Financial makes recommendations about plan or IRA rollovers
("rollover recommendations"), if it results in Prime Capital Financial receiving compensation for advisory services
to the rollover IRA, for example, fees for advising a rollover IRA. Prime Capital Financial will manage this conflict by
developing a prudent process for evaluating a client’s needs and other relevant information and providing an
informed recommendation that is in the best interest of the client, and by complying with the conditions of a
Department of Labor exemption (PTE 2020-02). No client is under an obligation to roll over ERISA plan or IRA
assets to an account advised by Prime Capital Financial.
Income Continuation Program Agreement
The Income Continuation Program Agreement itself “ICoPA” (including any such materially similar and related
contractual provisions) is a program agreement for eligible disabled Prime Capital Financial Investment Adviser
Representatives (“IAR”) or the family/estate of eligible deceased Prime Capital Financial IAR(s). All client accounts
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that would be considered under this program agreement would be under the investment management of Prime
Capital Financial and would continue to be so during the term of the ICoPA. ICoPA eligibility is based on set and
agreed upon levels of production and tenure with Prime Capital Financial. After commencement of the ICoPA, the
inactive IAR is eligible to receive recurring investment advisory fee-based income based on the general guidelines
agreed upon by Prime Capital Financial and said Prime Capital Financial IAR. Upon the Program Commencement
Date “PCD”, Prime Capital Financial will continue to provide said disabled IAR “inactive IAR” or deceased IAR’s
estate/heirs a fixed amount of the duly apportioned investment advisory fee-based income generated from
applicable recurring Prime Capital Financial fee-based investment advisory accounts for a set period. Applicable
accounts will have been serviced by said IAR prior to the PCD. The PCD is considered the date by which the said
eligible and participating IAR becomes disabled or deceased. Prime Capital Financial sees the program agreement
as a sensible way to ensure continuity of client service when an IAR leaves the workforce as the result of death or
disability, while also allowing the IAR and their family/estate, a reasonable level of financial security. Most
importantly, the issues related to client transition and continuity of service are mostly mitigated by the fact that
the aforementioned investment advisory accounts continue to be under the management of Prime Capital
Financial. In addition, the ICoPA and its carefully-supervised transfer period, ensure that participants and all
applicable parties understand the new provisions/restrictions that come with departure from the industry.
Item 6 – Performance-Based Fees and Side-By-Side Management
As described above in Item 5 – Fees and Compensation, Prime Capital Financial can charge certain clients a
performance fee, which is based upon a share of capital gains or capital appreciation of the assets of such client.
All performance-based fees are negotiated with each client. As mentioned above, we also provide services and are
compensated on asset-based fees, which are based on the total amount of assets owned by the client. Therefore,
Prime Capital Financial may simultaneously manage accounts that are charged performance-based fees and
accounts that are charged asset-based fees. This portfolio management relationship is referred to as “side-by-side
management.” There are conflicts of interest Prime Capital Financial faces by managing performance-based
accounts at the same time as managing asset-based, non-performance-based accounts. For example, the nature
of a performance fee poses an opportunity for Prime Capital Financial to earn more compensation than under a
stand-alone asset-based fee. Consequently, Prime Capital Financial may favor performance fee accounts over
those accounts where we receive only an asset-based fee. One way that Prime Capital Financial may favor
performance fee accounts is that we may devote more time and attention to performance fee accounts than to
accounts under an asset-based fee arrangement. There are other conflicts associated with performance fees.
Specifically, an adviser could allocate the best performing trades to the accounts that will accumulate higher fees.
An adviser could time transactions in a client's account based on fee considerations rather than on what is in the
best interest of the client. An adviser could take unnecessary risk/speculation with client assets to earn or increase
the amount of the fee. The result of riskier investments can have a positive effect in that results could equal
higher returns when compared to an asset-based fee account. Conversely, riskier investments historically have a
higher chance of losing value. On the other hand, compared to a performance-based fee account, Prime Capital
Financial will likely have an interest in engaging in relatively safer investments when managing accounts that pay
asset-based fees. Thus, there are advantages and disadvantages associated with either type of fee arrangement.
Prime Capital Financial’s investment management services are based on your risk tolerance and your individual
needs and preferences. With regards to our Opportunistic Growth Strategy, Prime Capital Financial places all
participating clients regardless of fee-type in the same allocation; participating accounts are managed and traded
in the same way. This mitigates the potential for us (1) allocating the best performing trades to the accounts that
will accumulate higher fees, (2) timing transactions on the basis of fee considerations rather than on what is in the
best interest of our clients, (3) devoting more time and attention to performance fee accounts than to accounts
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under an asset-based fee arrangement, and (4) taking unnecessary risk/speculation with client assets in order to
earn or increase the amount of the fee.
Performance fees can potentially cause an investment adviser to engage in transactions or strategies which will
increase the amount of the performance fees, but which may not increase the overall performance of the client's
account. For example, an account may lose value during a year and no performance fee will be earned. In the
following year, Prime Capital Financial may receive a performance fee for simply recouping losses from the
previous year. Prime Capital Financial controls for this potential conflict of interest by using the high-water mark
fee calculation method described in the preceding paragraph. Prime Capital Financial does not represent that the
amount of the performance fees or the manner of calculating the performance fees is consistent with other
performance related fees charged by other investment advisers under the same or similar circumstances. The
performance fees charged by Prime Capital Financial may be higher than the performance fees charged by other
investment advisers for the same or similar services. Additionally, other investment advisers may evaluate or
determine the capital appreciation of performance-based accounts and update the high-water mark less
frequently than semi-annually, which may positively impact net-of-fee returns. Prime Capital Financial has also
established additional policies and procedures to address the various conflicts of interest and regulatory
requirements associated with charging a performance fee:
• Only clients that can assume additional risk are solicited to engage in a performance fee arrangement.
Prime Capital Financial provides such clients full disclosure of the additional risks associated with a
performance fee arrangement.
• Client accounts subject to a performance fee are evaluated on an initial basis and every three years
thereafter to determine whether the performance-based fee, as compared to a tradition asset-based fee,
is in the client’s best interest.
Performance based fee arrangements of Prime Capital Financial will comply with Section 205(e) of the Investment
Advisers Act of 1940. According to Section 205(e) (see Rule 205-3 thereunder), only natural individual clients
meeting the SEC's definition of "qualified clients" may enter into agreements providing for performance-based
compensation to Prime Capital Financial. A natural person or company must meet the following conditions to be
considered a qualified client:
(1) Have at least $1,100,000 under management with Prime Capital Financial at the time the client enters
into an agreement with Prime Capital Financial; or
(2) Provide documentation to Prime Capital Financial so that Prime Capital Financial will reasonably believe
the client has either a net worth of $2,200,000 or is a qualified purchaser under Section 2(a)(51)(A) of the
Investment Company Act.
Item 7 – Types of Clients
Prime Capital Financial generally provides investment advice to the following types of clients.
Individuals
Pension and profit-sharing plans
•
• High-Net Worth Individuals
• Banking or thrift institutions
•
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Trusts, estates, or charitable organizations
•
• Corporations or business entities other than those listed above
You are required to execute a written agreement with Prime Capital Financial specifying the advisory services to
establish a client arrangement with Prime Capital Financial.
Minimum Investment Amounts Required
Prime Capital Financial generally requires a minimum account size to open an account, which will vary by strategy
as disclosed below. Exceptions may be granted to this minimum in consideration of (1) the current aggregate
investable balance of all household advisory accounts managed by Prime Capital Financial and/or (2) current
and/or expected cash/asset inflow and outflow for the account over the next twelve (12) months.
Core Portfolios - Genesis Series, Account Minimum: $2,500
Core Portfolios - Generations Series, Account Minimum: $10,000
Core Portfolios - Ambassador Series, Account Minimum: $50,000
Core Portfolios - Diversified Income Strategy, Account Minimum: $100,000
Satellite Strategies - Building Block Strategies, Account Minimum: $10,000
Satellite Strategies - Sector Rotation Strategy, Account Minimum: $5,000
Satellite Strategies - Tactical U.S. Equity Strategy, Account Minimum: $10,000
Satellite Strategies - Tactical International Equity Strategy, Account Minimum: $10,000
Satellite Strategies - Focused Equity Strategy, Account Minimum: $50,000
Satellite Strategies - Focused Yield Strategy, Account Minimum: $50,000
Satellite Strategies - Select Alternative Strategy – Liquid, Account Minimum: $50,000
Satellite Strategies - Total Stock Portfolio (Core-Focused), Account Minimum: $150,000
Satellite Strategies - Covered Calls Strategy, Account Minimum: $1,000,000
Custom Strategies - Alternative Investments, Account Minimum: $50,000 or sponsor minimum, whichever
is greater
Custom Strategies - Private Offering, Account Minimum: See applicable Offering Memorandum or
Documents
Custom Strategies - Custom IPS, Account Minimum: $2,500
Custom Strategies - Custom IPS PLUS, Account Minimum: $1,000,000
Rep-managed Accounts, Account Minimum: $2,500
A minimum investment of $100,000 USD is required for the Opportunistic Growth Strategy.
A minimum investment of $2,500 USD is required for an account under the Prime Capital Financial Limited
Advisory Services Program.
All clients engaging in Asset Management Services for Held Away Assets must either engage in Comprehensive
Financial Planning with discretionary asset management (as described in this Brochure) or meet a $100,000
minimum of assets under management.
The account size and related fees may also be negotiable under certain circumstances, such as its applicability to
family members, employees, or employees of affiliated companies and their family members. For purposes of this
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section only, family member is defined as spouse, and/or minor children. The account size threshold and
monthly/quarterly fee minimums do not apply to Qualified Plan participants as advisory fees for Qualified Plan
participants are subject to negotiation reflecting the service schedules selected by the Plan Sponsor. Separate
account managers and IARs/Agents/Brokers may and often require higher account minimums when offering their
services to clients.
Collective Investment Trusts
For investment management services to collective investment funds, Prime Capital Financial currently
works with one collective investment fund client. The minimum fee charged for Fiduciary Investment
Trust: Aggressive; Growth; Balanced; Moderately Conservative; and Conservative generally ranges from
27 to 72 basis points depending on the Fund class. The minimum fee charged for Fiduciary Investment
Trust Core Series: Large Cap, generally ranges from 5 to 15 basis points depending on Fund class.
Third-party money managers and sub-advisors
Third-party money managers and sub-advisors may have minimum account and minimum fee
requirements to participate in their programs or obtain their services. Each third-party money manager
or sub-advisor will disclose its minimum account size and fees in its Form ADV Part 2A Disclosure
Brochure.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Prime Capital Financial may use the following methods of analysis in formulating investment advice:
Bottom-Up Investing
This method initially involves evaluating specific companies and securities before evaluating
higher-level components such as industries, sectors, and the overall state of the economy
(macroeconomic). Investment decisions are therefore primarily based upon the strength of an
individual company.
Charting
This is a method used in technical analysis in which charts are used to plot price movements,
volume, settlement prices, open interest, and other indicators, in order to anticipate future price
movements. Users of these charting techniques believe that past trends in these indicators can
be used to extrapolate future trends.
Cyclical
This is a method of analyzing the investments sensitive to business cycles and whose
performance is strongly tied to the overall economy. For example, cyclical companies tend to
make products or provide services that are in lower demand during downturns in the economy
and in higher demand during upswings. Examples include the automobile, steel, and housing
industries. The stock price of a cyclical company will often rise just before an economic upturn
begins, and fall just before a downturn begins. Investors in cyclical stocks try to make the largest
gains by buying the stock at the bottom of a business cycle, just before a turnaround begins.
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Fundamental
This is a method of evaluating a security by attempting to measure its intrinsic value by
examining related economic, financial, and other qualitative and quantitative factors.
Fundamental analysts attempt to study everything that can affect the security's value, including
macroeconomic factors (like the overall economy and industry conditions) and individually
specific factors (like the financial condition and management of companies). The end goal of
performing fundamental analysis is to produce a value that an investor can compare with the
security's current price in hopes of figuring out what sort of position to take with that security
(underpriced = buy, overpriced = sell or short). This method of security analysis is the opposite of
technical analysis. Fundamental analysis is about using real data to evaluate a security's value.
Although most analysts use fundamental analysis to value stocks, this method of valuation can
be used for just about any type of security.
Modern Portfolio Theory
This is a theory of investment that attempts to maximize portfolio expected return for a given
amount of portfolio risk, or equivalently minimize risk for a given level of expected return, each
by carefully choosing the proportions of various asset.
Technical
This is a method of evaluating securities by analyzing statistics generated by market activity, such
as past prices and volume. Technical analysts do not attempt to measure a security's intrinsic
value, but instead use charts and other tools to identify patterns that can suggest future activity.
Technical analysts believe that the historical performance of stocks and markets are indications
of future performance.
Thematic
This method takes a “top-down” approach to investing and involves making investment decisions
based on predictions about trends or other forward-looking criterion, rather than on past market
performance and indicators or the fundamentals of a specific security.
Top-Down Investing
This method involves evaluating the overall state of the economy (macroeconomic) and then
further evaluating the various components and sub-components in greater detail. For example,
after evaluating the high-level economic environment, either on a global or domestic scale,
analysts further examine the various market and industrial sectors to select those areas that are
forecasted to outperform the overall market. Analysts then further evaluate specific asset
classes and the securities of specific companies to determine an allocation or portfolio.
Special Notice regarding our use of a social objective or other nonfinancial objectives
Prime Capital Financial does incorporate social objective(s) or other nonfinancial
objective(s) into its discretionary investment decisions for certain investment strategies,
portfolios, and allocations. This will result in investments and recommendations/advice
that are not solely focused on maximizing a financial return.
Special Notice regarding our legacy Sustainability ESG Strategy series
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The Sustainability ESG Strategy Series seeks to promote sustainability and minimize
negative impact, without focusing on a specific theme or area of action, by using
underlying
investments that meet Morningstar’s definition of a “General ESG
Investment”. Morningstar currently describes and defines “General ESG Investment
(and related strategies)” as follows, “General ESG Investments” focus on the broad
incorporation of environmental, social, and corporate governance factors, generally
through the use of company ESG metrics and exclusions, where the use of these
approaches plays a central role in their overall investment process.”; “General ESG
Investment strategies use ESG criteria as a central focus or binding factor in their
security-selection and portfolio-construction process. Strategies that incorporate ESG
factors typically have explicit sustainability criteria that invested companies must meet.
These strategies may use ESG criteria to help them limit risk, identify investment
opportunities, and engage with companies. They may also apply certain exclusions.
These strategies endeavor to promote sustainability and minimize negative impact,
without focusing on a specific theme or area of action.” We believe that an asset
allocation - the overall mix of asset types within your portfolio is an important
determinant in your portfolio’s behavior. These actively-managed strategies primarily
invest in a mix of mutual funds and/or exchange-traded funds (ETFs) that Prime Capital
Financial believes strictly adhere to ESG mandate(s) and meet Morningstar’s definition
of a “General ESG Investment” (together, “ESG-focused”). Prime Capital Financial also
uses the alerts provided by Morningstar to monitor for material changes in fund
mandates. Please note, this strategy is closed and is no longer available to new
participation by clients.
Special Notice regarding Sector Rotation strategy
Leisure,
Precious Metals,
Real
Estate,
Retailing,
The Sector Rotation strategy is a sector-based price momentum allocation that seeks to
capitalize on the continuance of existing trends in the market. The Strategy utilizes
sector-based mutual funds and models offered by Guggenheim Partners, LLC
("Guggenheim"). The underlying mutual funds are focused on the following eighteen
(18) sectors as defined by Guggenheim: Banking, Basic Materials, Biotechnology,
Consumer Products, Electronics, Energy, Energy Services, Financial Services, Health Care,
Internet,
Technology,
Telecommunications, Transportation, and Utilities. Prime Capital Financial evaluates the
aforementioned mutual funds on a quarterly basis using a Six (6)-Month Lookback and a
Three (3)-Month Holding Period. The Strategy is reallocated quarterly as needed across
the three (3) mutual funds that represent the top three (3) performing sectors as
defined and determined by Guggenheim based upon the aforementioned Lookback and
Holding Periods. Prime Capital Financial and Guggenheim are not affiliated.
Special notice regarding Managed Account Services (for legacy Advisory clients)
For former advisory clients of investment adviser firm(s) acquired by Prime Capital
Financial, who become clients of Prime Capital Financial, Prime Capital Financial will
generally use the following method of analysis for such advisory accounts that continue
to be subject to prior contract terms, custodial arrangements, and fee structures. In
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such circumstances, Prime Capital Financial researches potential equity investments
using its proprietary analytical models. Its equity research is designed to identify both
small and large capitalization companies that consistently deliver above-average returns
to shareholders, that favor a conservative capital structure, and that generate cash flow
internally to fund growth. Once attractive growth stocks have been selected, Prime
Capital Financial subjects them to several in-house valuation models to determine fair
valuation, given their intrinsic characteristics. By carefully assessing each company’s
historical trading patterns and valuations, relative both to the market and to the
industry, Prime Capital Financial determines which stocks represent attractive
investment opportunities.
Prime Capital Financial uses an analytical model to provide information on certain equity investments
selected by Prime Capital Financial as potential equity investments for clients. The information gathered
through this analytical approach is used as part of the Firm’s overall analysis in determining which equity
investments should be selected for a given custom portfolio. Limitations exist with any research method.
No analytical model should be an investor’s sole source of information. Prime Capital Financial feels this
proprietary research method sets a solid framework from which it can work.
From time to time, Prime Capital Financial uses carefully chosen exchange-traded funds or no-load mutual
funds to diversify such client portfolios into areas that require specialized knowledge. For example, such
funds can be a way to participate in foreign markets, real estate investment trusts (REITs), utilities,
precious metals, and other areas for diversification purposes and to hedge market risk.
Prime Capital Financial may use the following investment strategies when managing client assets and/or
providing investment advice:
Long term purchases
Investments held at least a year.
Short term purchases
Investments sold within a year.
Trading
Investments sold within 30 days.
Option writing including covered options, or spreading strategies
Options are contracts giving the purchaser the right to buy or sell a security, such as stocks, at a
fixed price within a specific period.
Short sales
A short sale is generally the sale of a stock not owned by the investor. Investors who sell short
believe the price of the stock will fall. If the price drops, the investor can buy the stock at the
lower price and make a profit. If the price of the stock rises and the investor buys it back later at
the higher price, the investor will incur a loss. Short sales require a margin account.
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Margin transactions
When an investor buys a stock on margin, the investor pays for part of the purchase and borrows
the rest from a brokerage firm. For example, an investor may buy $5,000 worth of stock in a
margin account by paying for $2,500 and borrowing $2,500 from a brokerage firm. Clients
cannot borrow stock for Prime Capital Financial.
Risk of Loss
Past performance is not indicative of future results. Therefore, no current or prospective client should assume
that future performance of any specific investment or investment strategy will be profitable. Investing in securities
involves risk of loss that clients should be prepared to bear. Further, depending on the different types of
investments there may be varying degrees of risk. Clients and prospective clients should be prepared to bear
investment loss including loss of original principal.
Use of Primary Method of Analysis or Strategy
Because of the inherent risk of loss associated with investing, Prime Capital Financial is unable to represent,
guarantee, or even imply that our services and methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate you from losses due to market corrections or declines. For accounts
subject to transaction-based pricing, market conditions may require frequent trading of securities which can
negatively impact investment performance, particularly through increased brokerage and other transaction costs
and taxes. There are certain additional risks associated when investing in securities through Prime Capital
Financial’s investment management programs.
Company Risk
When investing in stock positions, there is always a certain level of company or industry specific
risk that is inherent in each investment. This is also referred to as unsystematic risk and can be
reduced through appropriate diversification. There is the risk that the company will perform
poorly or have its value reduced based on factors specific to the company or its industry. For
example, if a company’s employees go on strike or the company receives unfavorable media
attention for its actions, the value of the company may be reduced.
Concentration Risk
Investments or portfolios that concentrate their assets in a particular security, market, industry,
sector, country, or asset class, may be subject to greater risk of loss than is a more widely
diversified investment.
Covered Call Risk
The writer of a covered call forgoes the opportunity to benefit from an increase in the value of
the underlying interest above the option price, but continues to bear the risk of a decline in the
value of the underlying interest.
Credit and Counterparty Risk
The issuer or guarantor of a fixed-income security, counterparty to an OTC derivatives contract,
or other borrower may not be able to make timely principal, interest, or settlement payments on
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an obligation. In this event, the issuer of a fixed-income security may have its credit rating
downgraded or defaulted, which may reduce the potential for income and value of the portfolio.
Equity (stock) Market Risk
Common stocks are susceptible to general stock market fluctuations and to volatile increases and
decreases in value as market confidence in and perceptions of their issuers change. If you held
common stock, or common stock equivalents, of any given issuer, you would generally be
exposed to greater risk than if you held preferred stocks and debt obligations of the issuer.
ETF and Mutual Fund Risk
When Prime Capital Financial invests in an ETF or mutual fund, it will bear additional expenses
based on its pro rata share of the ETF’s or mutual fund’s operating expenses, including the
potential duplication of management fees. The risk of owning an ETF or mutual fund generally
reflects the risks of owning the underlying securities the ETF or mutual fund holds. Clients will
also incur brokerage costs when purchasing ETFs.
Fixed Income Risk
When investing in bonds, there is the risk that issuer will default on the bond and be unable to
make payments. Further, individuals who depend on set amounts of periodically paid income
face the risk that inflation will erode their spending power. Fixed-income investors receive set,
regular payments that face the same inflation risk.
Hedging Strategy Risk
While a given non-traditional or alternative asset may provide adequate diversification, many
such assets use hedging strategies such as shorting securities, leverage, options, and numerous
other derivative instruments to hedge away a security’s underlying inherent risk. Consequently,
such hedging strategies may increase secondary exposure to Hedging Strategies Risk. Hedging
Strategies Risk may limit the opportunity for gains compared with unhedged investments, and
there is no guarantee that hedges will reduce risk. An investment’s use of leveraging or
derivatives may result in a disproportionally magnified gain or loss.
Interest Rate Risk
Interest rate risk is the risk that changes in interest rates (in the U.S. or other world markets) may
reduce (or increase) the market value of a bond you hold.
Liquidity Risk
Liquidity Risk is the risk stemming from the lack of immediate marketability (or an available
market) of an investment that cannot be bought or sold quickly enough to meet the investor’s
immediate needs or to prevent or minimize a loss.
Management Risk
Your investment performance varies with the success and failure of our investment strategies,
research, analysis, and determination of portfolio securities. If our investment strategies do not
produce the expected returns, the value of the investment will decrease. This risk also pertains
to strategies and portfolios managed by sub-advisors.
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Margin Risk
When you purchase securities, you may pay for the securities in full or borrow part of the
purchase price from your account custodian or clearing firm. If you intended to borrow funds in
connection with your Account, you will be required to open a margin account, which will be
carried by the clearing firm. The securities purchased in such an account are the clearing firm’s
collateral for its loan to you. If those securities in a margin account decline in value, the value of
the collateral supporting this loan also declines, and as a result, the brokerage firm is required to
act to maintain the necessary level of equity in your account. The brokerage firm may issue a
margin call and/or sell other assets in your account. It is important that you fully understand the
risks involved in trading securities on margin, which are applicable to any margin account that
you may maintain, including any margin account that may be established as part of the Asset
Management Agreement established between you and Prime Capital Financial and held by the
account custodian or clearing firm. These risks include the following:
•
•
•
•
•
•
You can lose more funds than you deposit in your margin account.
The account custodian or clearing firm can force the sale of securities or other assets in
your account.
The account custodian or clearing firm can sell your securities or other assets without
contacting you.
You are not entitled to choose which securities or other assets in your margin account
may be liquidated or sold to meet a margin call.
The account custodian or clearing firm may move securities held in your cash account to
your margin account and pledge the transferred securities.
The account custodian or clearing firm can increase its “house” maintenance margin
requirements at any time and they are not required to provide you advance written
notice.
You are not entitled to an extension of time on a margin call.
•
Market Risk
Either the stock market as a whole, or the value of an individual company, goes down resulting in
a decrease in the value of client investments. This is also referred to as systemic risk.
Options Risk
Options on securities may be subject to greater fluctuations in value than an investment in the
underlying securities. Purchasing and writing put and call options are highly specialized activities
and entail greater than ordinary investment risks.
Sector Risk
Concentrating assets in a given sector may disproportionately subject the portfolio to the risks of
that industry, including loss of value because of economic recession, availability of credit, volatile
interest rates, government regulation, and other factors.
Underlying Fund/Fund of Funds Risk
A portfolio’s risks are closely associated with the risks of the securities and other investments
held by the underlying or subsidiary funds, and the ability of the portfolio to meet its investment
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objective likewise depends on the ability of the underlying funds to meet their objectives.
Investment in other funds may subject the portfolio to higher costs than owning the underlying
securities directly because of their management fees.
Prime Capital Financial’s strategies from time to time may include the frequent trading of securities. The frequent
trading of securities may have a positive or negative impact on investment performance. Performance from active
trading can be lowered due to an increase in brokerage and other transaction costs.
It is not our typical investment strategy to attempt to time the market, but we may increase cash holdings
modestly as deemed appropriate based on your risk tolerance and our expectations of market behavior. We may
modify our investment strategy to accommodate special situations such as low basis stock, stock options, legacy
holdings, inheritances, closely held businesses, collectibles, or special tax situations.
Item 9 – Disciplinary Information
Neither the firm, nor any of its management persons, have been the subject of any material legal or disciplinary
action.
Item 10 – Other Financial Industry Activities and Affiliations
Other Business Activities
Prime Capital Financial is not and does not have a related person that is a Broker-Dealer, municipal securities
dealer, government securities dealer or broker, a futures commission merchant, commodity pool operator, or
commodity trading advisor, a banking or thrift institution, an accountant or accounting firm, a lawyer or law firm,
an insurance company, a pension consultant, a real estate broker or dealer, and a sponsor or syndicator of limited
partnerships. Prime Capital Financial has an affiliate named PCRM LLC that is an insurance agency. Please see
Item 14 of this Brochure for more information about the conflicts of interest associated with these arrangements.
Prime Capital Financial only provides investment advisory services. We are not engaged in any other business
activities and offer no other services except those described in this Disclosure Brochure. However, while we do
not sell products or services other than investment advice, our representatives may sell other products or provide
services outside of their role as investment adviser representatives with us.
Registered Representative of a Broker-Dealer
Many of our representatives are also registered representatives of Private Client Services (“Broker-
Dealer”), a securities broker-dealer. Prime Capital Financial and Private Client Services are not affiliated.
You may work with your investment adviser representative in his or her separate capacity as a registered
representative of Private Client Services. When acting in his or her separate capacity as a registered
representative, your investment adviser representative can sell, for commissions, general securities
products such as stocks, bonds, mutual funds, exchange-traded funds, and variable annuity and variable
life products to you. As such, your investment adviser representative can suggest that you implement
investment advice by purchasing securities products through a commission-based brokerage account in
addition to or in lieu of a fee-based investment-advisory account. Please see Item 14 of this Brochure for
a description of this other compensation and the conflicts of interest associated with it. You are under no
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implement securities transactions
obligation to use the services of our representatives in this separate capacity or to use Private Client
Services and can select any broker/dealer you wish to implement securities transactions. If you select our
representatives to
in their separate capacity as registered
representatives, they must use Private Client Services. Prior to effecting any such transactions, you are
required to enter into a new account agreement with the Broker-Dealer and thus such transactions will be
under the supervision of the Broker-Dealer, not Prime Capital Financial. The commissions charged by
Private Client Services may be higher or lower than those charged by other broker/dealers.
Third-Party Money Managers
Prime Capital Financial has developed programs, previously described in Items 4 and 5 of this disclosure
brochure, designed to allow us to recommend and select third-party money managers for you. Once you
select the third-party money manager to manage all or a portion of your assets, the third-party money
manager will pay us a portion of the fees you are charged. Please refer to Items 4 and 5 for full details
regarding the programs, fees, conflicts of interest and materials arrangements when Prime Capital
Financial selects other investment advisers.
Insurance Agent or Agency
The sale and service of insurance-based products require an appropriate insurance license. Your Prime
Capital Financial investment adviser representative may be independently licensed as an insurance agent
and sell insurance-based products such as general disability income insurance and fixed, non-variable life
insurance and annuities. Your rep-advisor’s role as an insurance agent will be different from his or her
role as an investment adviser representative through Prime Capital Financial; it is a separate capacity.
These rep-advisors will earn commissions when selling insurance-based products. Your investment
adviser representative in his or her separate capacity as an insurance agent, can suggest that you
implement recommendations of Prime Capital Financial by purchasing such insurance-based products.
Also, PCRM LLC can and will often receive override commissions on the sale of such products. The receipt
of sales commissions and override commissions creates an incentive to recommend to you those products
for which your rep-advisor, and in turn Prime Capital Financial’s affiliate, PCRM LLC, will receive
compensation. Please see Item 14 of this Brochure for a description of this other compensation and the
conflicts of interest associated with it. You are under no obligation to implement any insurance or annuity
transaction through your investment adviser representative or PCRM LLC.
Other
Other than the legacy arrangement described below, Prime Capital Financial does not prepare tax returns
or otherwise facilitate the providing of such tax preparation services to its clients. As previously
mentioned, Prime Capital Financial does not practice law or accountancy and such work will generally be
done in coordination with lawyers and accountants separately selected and employed by the client. To
maintain continuity of service, and to the extent specifically requested by legacy advisory client(s) (“legacy
clients”), a certain Prime Capital Financial IAR, in his separate capacity as an independent service provider
(i.e., tax preparer), provides coordinated tax return preparation services (“tax services”) to said legacy
clients as an integrated part of his investment advisory service offering. As an accommodation to both
said Prime Capital Financial IAR and legacy clients, Prime Capital Financial is allowing the fee associated
with such tax services to be included in the Firm’s advisory fee to said legacy clients. Fees are subject to
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negotiation. Such tax services, arrangements, and fee structures are not otherwise available to other
clients of Prime Capital Financial. The receipt of compensation for the preparation of tax returns affects
the objectivity of the advice given to such legacy clients by said Prime Capital Financial IAR and is a conflict
of interest. Please see Item 14 of this Brochure for a description of this other compensation and the
conflicts of interest associated with it. Such legacy clients acknowledge and agree that said Prime Capital
Financial IAR in his separate capacity as a tax preparer, not Prime Capital Financial, is solely responsible
for the preparing of tax returns and that should any dispute arise between such legacy clients and said
Prime Capital Financial IAR with regards to such tax services, that said legacy clients will seek recourse
exclusively from and against said Prime Capital Financial IAR in his separate capacity as a tax preparer.
Item 11 – Code of Ethics, Participation in Client Transactions and Personal
Trading
Prime Capital Financial has adopted a Code of Ethics expressing the firm's commitment to ethical conduct. Prime
Capital Financial's Code of Ethics describes the firm's fiduciary duties and responsibilities to clients, and sets forth
Prime Capital Financial's practice of supervising the personal securities transactions of supervised persons with
access to client information. Prime Capital Financial or associated persons of the firm may buy or sell for their
personal accounts, investment products identical to those recommended to clients. This creates a potential
conflict of interest. It is the express policy of Prime Capital Financial that all persons associated in any manner with
our firm must place clients’ interests ahead of their own when implementing personal investments. Prime Capital
Financial and its associated persons will not buy or sell securities for their personal account(s) where their decision
is derived, in whole or in part, by information obtained as a result of employment or association with our firm
unless the information is also available to the investing public upon reasonable inquiry. We are now and will
continue to be in compliance with applicable state and federal rules and regulations. To prevent conflicts of
interest, we have developed written supervisory procedures that include personal investment and trading policies
for our representatives, employees, and their immediate family members (collectively, associated persons):
• Associated persons cannot prefer their own interests to that of the client.
• Associated persons cannot purchase or sell any security for their personal accounts prior to implementing
transactions for client accounts.
• Associated persons cannot buy or sell securities for their personal accounts when those decisions are
based on information obtained as a result of their employment, unless that information is also available
to the investing public upon reasonable inquiry.
• Associated persons are prohibited from purchasing or selling securities of companies in which any client is
deemed an “insider”.
• Associated persons are discouraged from conducting frequent personal trading (e.g., day trading).
• Associated persons are generally prohibited from serving as board members of publicly traded companies
unless an exception has been granted by the Chief Compliance Officer of Prime Capital Financial.
Any associated person not observing our policies is subject to sanctions up to and including termination.
Prime Capital Financial will provide a complete copy of its Code of Ethics to any client upon written request.
Requests should be directed to the Chief Compliance Officer at Prime Capital Financial's principal address.
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Item 12 – Brokerage Practices
For discretionary clients, Prime Capital Financial requests that it be provided with written authority to determine
which securities and the amounts of the securities that are bought or sold. Any limitations on this discretionary
authority will be stated in this written authority statement. Clients may amend these limitations. Such
amendments must be submitted in writing and will be effective once signed by both client and Prime Capital
Financial.
Advisory Clients Brokerage Discretion
Prime Capital Financial requires its wrap-fee program clients, advisory clients who utilize transaction-based pricing
custodial platforms, and also advisory clients who utilize a sub-advisor, to establish brokerage accounts with a
Prime Capital Financial-approved registered broker-dealer or qualified custodian (together “qualified custodian”),
such as Fidelity, Goldman Sachs, LPL, Pershing, or Schwab, all registered broker-dealers, members SIPC, to
maintain custody of clients’ assets and to effect trades for their accounts. Prime Capital Financial is independently
owned and operated and not affiliated with any custodian. Prime Capital Financial provides such services subject
to the limitations and restrictions imposed by the applicable custodial platform chosen by the client. Prime Capital
Financial, as the investment adviser, does not have the authority to negotiate commissions or obtain volume
discounts. Transactions may not always be executed at the lowest available price, no assurance can be given that
best execution will be achieved for each client transaction, and perceptions of what constitutes best execution in
any given instance may vary. Ultimately, the required use of a particular broker-dealer may cost clients more
money. Not all advisers require clients to use a particular broker-dealer. Other advisers may provide such advisory
services to retirement plans through programs, platforms, and custodians not available to Prime Capital Financial.
Certain client accounts receiving Prime Capital Financial’s asset management services through transaction-based
pricing custodial platforms that are maintained by, and held at, a custodian that is not directly accessible to our
firm, must use the third-party platform called Pontera. The final decision to custody assets with a particular
custodian or to utilize Pontera, or both, is at the discretion of the Advisor’s clients, including those accounts under
ERISA or IRA rules and regulations, in which case the client is acting as either the plan sponsor or IRA
accountholder.
Products and services Prime Capital Financial receive from qualified custodians
Qualified custodian(s) provide(s) Prime Capital Financial with access to its institutional trading and
custody services, which are typically not available to qualified custodian’(s) retail investors. Qualified
custodian’(s) services include brokerage services that are related to the execution of securities
transactions, custody, research, including that in the form of advice, analyses and reports, and access to
mutual funds and other investments that are otherwise generally available only to institutional investors
or would require a significantly higher minimum initial investment. For Prime Capital Financial wrap-fee
program client accounts and sub-advised advisory client accounts maintained in its custody, Qualified
custodian(s) is (are) not compensated through commissions or other transaction-related or asset-based
fees for securities trades but rather through a flat fee based on a percentage of the client’s assets under
management in the account. Qualified custodian(s) also make(s) available to Prime Capital Financial other
products and services that benefit Prime Capital Financial but may not benefit its clients’ accounts. These
benefits may include national, regional or Prime Capital Financial specific educational events organized
and/or sponsored by qualified custodian(s). Other potential benefits may include occasional business
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entertainment of personnel of Prime Capital Financial by qualified custodian(s) personnel, including
meals, invitations to sporting events, including golf tournaments, and other forms of entertainment, some
of which may accompany educational opportunities. Other of these products and services assist Prime
Capital Financial in managing and administering clients’ accounts. These include software and other
technology (and related technological training) that provide access to client account data (such as trade
confirmations and account statements), facilitate trade execution (and allocation of aggregated trade
orders for multiple client accounts), provide research, pricing information and other market data,
facilitate payment of Prime Capital Financial fees from its clients’ accounts, and assist with back-office
training and support functions, recordkeeping and client reporting. Many of these services generally may
be used to service all or some substantial number of Prime Capital Financial accounts, including accounts
not maintained at qualified custodian(s). Qualified custodian(s) also make(s) available to Prime Capital
Financial other services intended to help Prime Capital Financial manage and further develop its business
enterprise. These services may
legal and business consulting,
include professional compliance,
publications and conferences on practice management, information technology, business succession,
insurance, and
regulatory compliance, employee benefits providers, human capital consultants,
marketing. Qualified custodian(s) may offer banking and lending services to certain clients of Prime
Capital Financial. Prime Capital Financial will generally receive compensation from such qualified
custodian(s) in exchange for referring clients to said qualified custodian(s) for these services. In addition,
qualified custodian(s) may make available, arrange, and/or pay vendors for these types of services
rendered to Prime Capital Financial by independent third parties. Qualified custodian(s) may discount or
waive fees it (they) would otherwise charge for some of these services or pay all or a part of the fees of a
third-party providing these services to Prime Capital Financial.
While, as a fiduciary, Prime Capital Financial endeavors to act in its clients’ best interests, Prime Capital Financial
recommendation/requirement that clients maintain their assets in accounts at certain custodians may be based in
part on the benefit to Prime Capital Financial of the availability of some of the foregoing products and services and
other arrangements and not solely on the nature, cost or quality of custody and brokerage services provided by
such custodians, which may create a potential conflict of interest. We receive an economic benefit from qualified
custodian(s) in the form of the support products and services they make available to us and other independent
investment advisers whose clients maintain their accounts at said qualified custodian(s). These products and
services, how they benefit us, and the related conflicts of interest are described above. The availability of qualified
custodian’s products and services is not based on us giving particular investment advice, such as buying particular
securities for our clients.
Special notice regarding Managed Account Services (for legacy Advisory clients)
For former advisory clients of investment adviser firm(s) acquired by Prime Capital Financial, who become
clients of Prime Capital Financial, and who have advisory accounts that continue to be subject to prior
contract terms, custodial arrangements, and fee structures, Prime Capital Financial and its rep-advisors
may place certain fixed-income trades and certain small equity transactions with broker-dealers other
than Fidelity, Goldman Sachs, LPL, Pershing, or Schwab. Such brokers will be selected based on
competence of execution, back-office expertise, competitive commission rates, and quality of research
services applicable to effective management of accounts.
Special notice regarding Advisory Services for Non-Discretionary Assets
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Client, not Prime Capital Financial, will choose the custodian, bank, or third-party administrator (platform
provider) (together referred to as “Custodian”) to hold (if necessary) the Client’s applicable non-
discretionary assets (“Holding(s)”), including all such related cash and proceeds, that are subject to the
Client’s agreement with Prime Capital Financial and to effect and execute all transactions in, including
payments to and from, such Holding(s). Prime Capital Financial provides investment advice and advisory
services subject to the limitations and restrictions imposed by the Custodian. Clients should be aware
that the Custodian may be unable to achieve best execution for transactions and that the Client may pay
more for transactions and services in comparison with other clients using the same or different
custodian(s)/bank(s)/platform provider(s). Other advisers may provide advisory services to clients
through custodians, banks, and platform providers not available to Prime Capital Financial.
Soft-Dollar Benefits
An investment adviser receives soft dollar benefits from a broker-dealer when the investment adviser receives
research or other products and services in exchange for client securities transactions or maintaining an account
balance with the broker-dealer. Prime Capital Financial currently does not participate in soft dollar arrangements
with any broker-dealers or third-parties; Prime Capital Financial does receive certain other products and services
from qualified custodians, including Schwab.
Brokerage for Client Referrals
Prime Capital Financial receives no referrals from a broker-dealer or third party in exchange for using that
broker-dealer or third party.
Clients Directing Which Broker-Dealer/Custodian to Use
As previously mentioned, Prime Capital Financial requires advisory clients to use specific broker-dealers to execute
transactions. Not all advisers require clients to use a particular broker-dealer.
Order Aggregation and Allocation (Block Trading)
For advisory clients, including clients that are also associated persons of Prime Capital Financial, we may elect to
purchase or sell the same securities for several clients at approximately the same time. This process is referred to
as aggregating orders, batch trading or block trading and is used by our firm when Prime Capital Financial believes
such action may prove advantageous to clients. When we aggregate client orders, allocating securities among
client accounts is done on a fair and equitable basis. Typically, the process of aggregating client orders is done to
achieve better execution, to negotiate more favorable commission rates or to allocate orders among clients on a
more equitable basis to avoid differences in prices and transaction fees or other transaction costs that might be
obtained when orders are placed independently. Prime Capital Financial uses the average price allocation method
for transaction allocation. Under this procedure Prime Capital Financial will calculate the average price and
transaction charges for each transaction included in a block order and assign the average price and transaction
charge to each allocated transaction executed for the client’s account. When we determine to aggregate client
orders for the purchase or sale of securities, including securities in which Prime Capital Financial or our associated
persons may invest, we will do so in accordance with the parameters set forth in the SEC No-Action Letter, SMC
Capital, Inc. Neither we nor our associated persons receive any additional compensation because of block trades.
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As part of Prime Capital Financial's fiduciary duty to put the interest of its clients first, non-advisory accounts will
not be included in Prime Capital Financial Advisory-client trade blocks or batches. Prime Capital Financial’s ability
to block trades may be impaired or affected by limitations and restrictions imposed by the applicable custodian or
platform. Such ability may also be impaired or affected by limitations and restrictions imposed by a product
sponsor or fund company including, but not limited to, holding or redemption periods or whether a fund or
security is or remains available for transacting. Prime Capital Financial’s ability to block trades may also be
impaired or affected by any client-specific instructions or restrictions and various account-specific characteristics
such as account or transfer status, current account holdings, or transaction history.
Retirement Plan Advisory Clients Brokerage Discretion
A plan sponsor has the exclusive option to choose the platform provider or custodian through which Plan and
participant investment transactions will be executed. The available platform options for which Prime Capital
Financial may provide advisory services currently include, but are not limited to, ADP Retirement Services, Alerus,
American Funds, Ameritas, Ascensus, Aspire, Cuna Mutual Group, Empower Retirement, Fidelity, Insperity, John
Hancock, JP Morgan, Lincoln Financial, Nationwide, Newport Group, OneAmerica, Paychex, Inc., Principal Financial,
Prudential, Securian, Standard, TIAA-CREF, T. Rowe Price, Transamerica Retirement Solutions, Vanguard, Voya,
Wells Fargo, and through other Plan administrator firms, custodians, and record keepers that clear through
Fidelity, Matrix Financial Solutions, Inc., Mid Atlantic Trust Company, Reliance Trust Company, Schwab, State
Street, and Wilmington Trust. Other advisers may provide advisory services to retirement plans through platforms
and custodians not available to Prime Capital Financial.
Handling Trade Errors
Prime Capital Financial has implemented procedures designed to prevent trade errors; however, trade errors in
client accounts cannot always be avoided. Consistent with its fiduciary duty, it is the policy of Prime Capital
Financial to correct trade errors in a manner that is in the best interest of the client. In cases where the client
causes the trade error, the client is responsible for any loss resulting from the correction. Depending on the
specific circumstances of the trade error, the client may not be able to receive any gains generated as a result of
the error correction. In all situations where the client does not cause the trade error, the client is made whole and
any loss resulting from the trade error is absorbed by Prime Capital Financial if the error is caused by Prime Capital
Financial. If the error is caused by the broker-dealer, sub-advisor, platform provider, or custodian, the
broker-dealer, sub-advisor, platform provider, or custodian, is responsible for handling the trade error. If an
investment gain results from the correcting trade, the gain remains in the client’s account unless the same error
involved other client account(s) that should also receive the gains. It is not permissible for all clients to retain the
gain. Prime Capital Financial may also confer with a client to determine if the client should forego the gain (e.g.,
due to tax reasons). For errors involving or occurring in the Fiduciary Investment Trust funds (including Core
Series) (“Funds”), the Funds’ sponsor, Comerica Bank & Trust, N.A. (“Comerica”), retains the exclusive rights to
define what constitutes a “trade error”, to determine if such errors are material, and to determine if a correction
or reimbursement is required. Prime Capital Financial will never benefit or profit from trade errors.
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Item 13 – Review of Accounts
Client accounts are reviewed for appropriateness in light of each client’s investment objectives, risk tolerance and
financial goals. Prime Capital Financial Investment Adviser Representatives (“IAR”) periodically review their
designated client accounts on a regular basis and no less than annually. Prime Capital Financial and its IARs act as
the portfolio manager(s) for advisory accounts receiving our Asset Management and Managed Account Services.
Portfolio securities and markets are monitored on an ongoing basis. The Firm's financial professionals responsible
for the particular client relationship have the primary responsibility for determining and knowing each client's
circumstances and managing the client's portfolio consistent with the client's objectives.
The Firm's Investment Advisory Board (“IAB”) has the overall responsibility for ensuring the implementation and
monitoring of the investment processes policy, practices, disclosures, and recordkeeping for the firm. Specifically,
the IAB (1) provides oversight of the Firm’s investment products, (2) approves the addition or removal of
investment strategies and permissible
investments, asset types, or asset classes, (3) ensures proper
documentation and record keeping by Prime Capital Wealth (formerly Prime Capital Wealth Management) and
Prime Capital Financial Compliance for regulatory purposes, and (4) determines the Firm’s Investment Advisory
Committee (“IAC”) members and structure.
The Firm’s Chief Compliance Officer (“CCO”) is responsible for the general oversight of all supervised persons. The
Firm’s IAB has ultimate authority over portfolio management, fundamentals, model portfolio constituents, asset
allocation, and related areas of potential concern (i.e., governance).
Chief Investment Officer and Investment Advisory Committee
The Firm’s Chief Investment Officer (“CIO”), including through Prime Capital Wealth, conducts and oversees the
investment review, selection, management, and trading processes for the Firm and its affiliates. Specifically, said
processes include, but are not limited to, (1) selection and ongoing evaluation of investments and/or investment
advisors, (2) modeling asset allocation, (3) ongoing research and investment review, and (4) trading.
The primary function of the Firm’s Investment Advisory Committee (“IAC”) is to provide feedback to CIO and Prime
Capital Wealth. The IAC is a committee comprised of multiple Prime Capital Financial officers together with
multiple Prime Capital Financial investment adviser representatives and employees. The IAC meets quarterly with
a pre-set and documented agenda.
When managing portfolios, the baseline criteria for research and selection generally includes:
• Research investments with the goal of obtaining lower volatility portfolios
• Attempt to manage with significant diversification
•
Select outside managers or mutual funds that have consistently, over long periods of time, outperformed
their peers
• Be prudent when reviewing costs associated with different managers and advisors
The Firm will make best efforts to identify and utilize a mutual fund’s lowest (i.e., lowest net cost) available share
class given any platform or fund restrictions, and will monitor for changes to fund families’ and platforms’ share
class offerings no less than annually.
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Prime Capital Financial's allocations, strategies, and portfolios for advisory clients including Core Portfolios and
Satellite Strategies, and for retirement plan advisory clients including Conservative (including Conservative
Income), Moderately Conservative (including Income), Balanced (including Conservative Growth), Growth,
Aggressive (including Aggressive Growth) portfolios, are reviewed by Prime Capital Wealth on a periodic basis, no
less than annually. Purchases and sales of securities, reallocations, and rebalances are made on an ongoing basis,
as deemed necessary. Custom IPS, Custom IPS PLUS, and PbASA allocations, strategies, and portfolios are
reviewed by Prime Capital Wealth and/or Prime Capital Financial Compliance on a periodic basis, no less than
annually. Purchases and sales of securities, reallocations, and rebalances are made on an ongoing basis, as
deemed necessary. The Fiduciary Investment Trust (including Core Series) fund allocations managed by Prime
Capital Financial are reviewed by Prime Capital Wealth no less than annually. Purchases and sales of securities,
reallocations, and rebalances are made on an ongoing basis, as deemed necessary. Client account(s) receiving our
firm’s Asset Management Services using Transaction-based Pricing Custodial Platforms, Asset Management
Services (Discretionary) through Pontera, and our Rep-managed Accounts platform, are reviewed by Prime Capital
Wealth, Prime Capital Financial Compliance, and/or a Prime Capital Financial rep-advisor, for appropriateness in
light of each client’s investment objectives, risk tolerance, and financial goals at least annually. Purchases and
sales of securities, reallocations, and rebalances are made on an ongoing basis, as deemed necessary. Sub-advised
advisory accounts are reviewed by a Prime Capital Financial rep-advisor no less than annually. The exact scope
and nature of services are outlined in the agreement between the client and Prime Capital Financial.
Special notice regarding Managed Account Services (for legacy Advisory clients)
For former advisory clients of investment adviser firm(s) acquired by Prime Capital Financial, who become
clients of Prime Capital Financial, and who have advisory accounts that continue to be subject to prior
contract terms, custodial arrangements, and fee structures, such accounts are reviewed by a member of
Prime Capital Wealth and the primary IAR assigned to the accounts, no less than annually. This process
includes reviews of current account holdings, year-to-date realized gains, asset allocation, and adherence
to the applicable investment policy. Purchases and sales of securities, reallocations, and rebalances are
made on an ongoing basis, as deemed necessary. The exact scope and nature of services are outlined in
the agreement between the client and Prime Capital Financial.
Events that would trigger more frequent reviews could include, but are not limited to: market volatility, client
request, change in client goals, and other events that we feel would warrant a review.
For asset management services under our wrap fee management program(s), the only portfolio managers selected
for managing the strategies under such program(s) are Investment Adviser Representatives of Prime Capital
Financial. Therefore, conflicts of interest present in other wrap fee programs that make available both affiliated
and unaffiliated portfolio managers are not present in our wrap fee program strategies. Prime Capital Financial
Investment Adviser Representatives can, and do on occasion, select separate (unaffiliated) portfolio managers to
advise portions of certain clients’ accounts, including wrap fee accounts. The terms of such arrangements are fully
described in the client’s advisory agreement with Prime Capital Financial. Our firm has procedures designed to
select such unaffiliated portfolio managers.
For our asset management services, clients are provided with transaction confirmation notices and regular
quarterly account statements directly from the qualified custodian. Prime Capital Financial may provide additional
reports to advisory clients. Client should compare any reports received directly from Prime Capital Financial
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against the account statements received from the broker-dealer or custodian and should immediately report any
discrepancies to Prime Capital Financial and the broker-dealer or custodian. Whether reports by an outside money
manager are provided to you will depend upon the outside money manager. Clients are encouraged to always
compare any reports or statements provided by us, a sub-adviser or third-party money manager against the
account statements delivered from the qualified custodian.
Financial planning clients will receive a financial plan and may arrange for or request subsequent reviews or
updates of the client's financial plan.
Item 14 – Client Referrals and Other Compensation
Other Compensation
Some of Prime Capital Financial’s associated persons sell securities in a separate capacity as registered
representatives with Private Client Services. Some associated persons are also independently licensed insurance
agents and sell insurance products. They earn commissions when selling these products. This receipt of
commissions creates an incentive to recommend those products for which your investment adviser representative
will receive a commission in his or her separate capacity as a registered representative of a securities broker-dealer
or as an agent of an insurance company. Consequently, the objectivity of such advice rendered to you would be
biased. Some of the advice offered by these associated persons involves investments in mutual fund products.
Load and no-load mutual funds may pay annual distribution charges, sometimes referred to as 12b-1 fees. These
associated persons will receive a portion of these 12b-1 fees in their separate capacities as registered
representatives, as Prime Capital Financial does not accept any sales charges or 12b-1 fees. Clients should be
aware that these 12b-1 fees come from fund assets and, thus, indirectly from client’s assets. Therefore, when 12b-
1 fees are charged against the assets of a mutual fund, the investor’s return on such mutual fund is reduced
accordingly. The receipt of these fees also represents an incentive for registered representatives to recommend
funds with 12b-1 fees or higher 12b-1 fees over funds with no fees or lower fees, therefore creating a conflict of
interest. The associated persons always endeavor to put the interest of the clients first as a part of their fiduciary
duty. Prime Capital Financial also provides clients and customers at the commencement of advisory services or at
the time of sale with a document that illustrates the differences between advisory accounts and commissionable
accounts so that such clients and customers can consider the differences between an advisory and a
commissionable relationship when working with their Prime Capital Financial financial professional. Clients are
under no obligation to use the services of our representatives in their separate capacities as a registered
representative of a securities broker-dealer or an insurance agent.
As previously mentioned, Prime Capital Financial has an affiliate named PCRM LLC that is an insurance agency.
PCRM LLC can and will often receive override commissions on the sale of insurance-based products. The receipt of
override commissions creates an incentive to recommend to you those products for which your rep-advisor, and in
turn Prime Capital Financial’s affiliate, PCRM LLC, will receive compensation. Consequently, the objectivity of such
advice given to you would be biased. Prime Capital Financial will manage this conflict by developing and providing
an informed recommendation in the best interest of you, the client. Again, you are under no obligation to
purchase insurance products from your Prime Capital Financial financial professional or to use the services of our
representatives in their separate capacities as insurance agents.
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From time to time, we receive expense reimbursement for travel and/or marketing expenses from distributors of
investment and/or insurance products. Travel expense reimbursements are typically a result of attendance at due
diligence and/or investment training events hosted by product sponsors. Marketing expense reimbursements are
typically the result of informal expense sharing arrangements in which product sponsors may underwrite costs
incurred for marketing such as client appreciation events, advertising, publishing, and seminar expenses. Although
receipt of these travel and marketing expense reimbursements is not predicated upon specific sales quotas, the
product sponsor reimbursements are typically made by those sponsors for which sales have been made or for
which it is anticipated sales will be made. This creates a conflict of interest in that there is an incentive to
recommend certain products and investments based on the receipt of this compensation instead of what is in the
best interest of our clients. We attempt to control for this conflict by always basing investment decisions on the
individual needs of our clients.
From time to time, we receive compensation from sponsors of certain private offerings (e.g., private equity,
private debt, venture capital). Such compensation typically relates to conducting due diligence and/or attending
investment training events hosted by said sponsors. Although receipt of such compensation is not predicated
upon specific sales quotas, the payments are typically made by those sponsors for which sales have been made or
for which it is anticipated sales will be made.
Prime Capital Financial and its representatives sometimes recommend the Goldman Sachs Finance Corp. Systemic
Options Series 32 and 34 Total Return Strategies to certain clients who meet certain categories of “accredited
investors” as such term is defined pursuant to Rule 501(a)(3), (5), (6), (9), (12) or (13) of Regulation D promulgated
under the Securities Act of 1933, where appropriate. Prime Capital Financial and Goldman Sachs Finance Corp are
not affiliated. Client investors will be subject to both the Offering’s management/service fees and Prime Capital
Financial’s own advisory fees. Furthermore, per an arrangement with this Offering’s sponsor (Goldman Sachs
Finance Corp), Prime Capital Financial’s parent company will also receive “License and Service Fees” up to seventy-
five basis points (75 bps) in connection with (based upon) the outstanding aggregate value of this Offering; these
fees will be borne by investors through a deduction in the payment on this Offering. While we believe that this
Offering provides investors with tax benefits, trading efficiencies, and the potential for better trade execution and
pricing, when Prime Capital Financial’s advisory fee(s) are not reduced to offset the License and Service Fee(s) we
receive, it is a conflict of interest because our firm has additional financial incentive to recommend this Offering.
In this scenario, the fee arrangement will impact the judgment of our investment adviser representatives when
making advisory recommendations that involve this Offering. We attempt to further control for this conflict by (1)
always basing investment decisions on the individual needs of our clients, (2) developing and providing an
informed recommendation in the best interest of the client, and (3) providing disclosure, so that clients may
consider whether participating in a particular Prime Capital Financial managed strategy, portfolio, or account that
utilizes this Offering is acceptable to them. The fees, expenses, and investment minimums of this Offering are fully
described in the Offering Materials. Prime Capital Financial’s fees are fully described in the client agreement with
Prime Capital Financial.
Specific to certain private offerings sponsored by Bow River, Prime Capital Financial will receive a one-time fee of
$250,000 from Bow River to perform due diligence on Bow River and the funds it sponsors. Bow River may
terminate this agreement and stop paying us this fee if no clients invest in Bow River’s funds. As a result, we have
a conflict of interest in recommending that our clients invest in Bow River in that there is an incentive to
recommend such products and investments based on the receipt of this compensation instead of what is in the
best interest of our clients. We attempt to control for this conflict by always basing investment recommendations
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on the individual needs of our clients. To further ensure that we provide you with the best advice, in your best
interest, despite the presence of our conflict of interest, we also take the following steps: (1) provide clients with a
separate disclosure so that they may consider whether purchasing or investing in a Bow River fund is or remains
acceptable to them and (2) monitor our firm’s interaction with Bow River and its funds for possible future conflicts
and to inform clients accordingly. We believe that these affirmative steps enable us to provide good guidance to
our clients in accordance with the fiduciary duties we owe to each of you. The positive side of our due diligence
arrangement with Bow River is that we maintain current access to Bow River’s information, which keeps us up-to-
date on due diligence in providing advice to our clients about Bow River and its funds. Nevertheless, in deciding
whether to invest in Bow River and its funds, you should bear in mind that we benefit through our due diligence
fee arrangement when you invest in Bow River and its funds. Prime Capital Financial itself is not a current client of
Bow River or an investor in any fund managed by Bow River. Certain Prime Capital Financial employees and
representatives (“access persons”), including members of Prime Capital Financial’s ownership and leadership, may
invest, or have invested, in certain funds managed by Bow River.
Specific to co-investment opportunities and sidecars (“Investment”) sponsored by ATX Venture Partners or
affiliates (“Sponsor”), moving forward, Prime Capital Financial will receive fees from Sponsor amounting to fifty
percent (50%) of Sponsor’s carried interest for such Investment(s). A “co-investment opportunity” is generally
defined as an option to invest alongside a primary private fund in an investment that may otherwise be too large
for the fund itself. A “sidecar” is generally defined as an investment vehicle organized by the sponsor of the
primary private fund to participate in one or more co-investment opportunities. This fee arrangement creates an
additional conflict of interest for Prime Capital Financial in advising clients to invest or participate in such
Investment(s) because (1) Prime Capital Financial has an incentive to earn the carried interest-based fee and (2)
said fees are in addition to the advisory fees Prime Capital Financial already charges to such clients. However, this
fee arrangement does not increase the amount of fees such clients will pay. Specifically, in consideration of Prime
Capital Financial’s advisory role with its client in regards to such Investment(s), the Sponsor has solely elected to
share “its” portion of the carry and Prime Capital Financial’s sharing in the carried interest will not increase the
amount of the carried interest charged to said sidecars and co-investment opportunities. This carried interest fee
will retroactively apply from the beginning of the Investment(s) and on a forward-looking basis. We attempt to
control for these conflicts by always basing investment recommendations on the individual needs of our clients.
To further ensure that we provide you with the best advice, in your best interest, despite the presence of our
conflict of interest, we also take the following steps: (1) provide clients with a separate disclosure so that they may
consider whether purchasing or investing in said Investment(s) is or remains acceptable to them and (2) monitor
our firm’s interaction with Sponsor, and its related co-investment opportunities and sidecars, for possible future
conflicts and to inform clients accordingly. Certain Prime Capital Financial access persons, including members of
Prime Capital Financial’s ownership and leadership, may invest, or have invested, in certain private offerings, co-
investment opportunities, and sidecars, sponsored by ATX Venture Partners or affiliates. The fees, expenses, and
investment minimums of the Investment(s) are fully described in the Investment’(s) offering materials. Prime
Capital Financial’s advisory fees are fully described in the client’s advisory agreement with Prime Capital Financial.
The principal executive officers, directors, and other employees of Prime Capital Financial may, from time to time,
receive incentive awards for the recommendation or introduction of investment products. The receipt of this
compensation affects Prime Capital Financial’s judgment in recommending products to its clients. The associated
persons always endeavor to put the interest of the clients first as a part of their fiduciary duty.
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Prime Capital Financial and its representatives have an inherent conflict of interest in recommending collective
investment funds (“Funds”) managed by Prime Capital Financial or an affiliate to clients. To avoid a conflict of
interest, any retirement plan utilizing Prime Capital Financial’s Fiduciary Consulting Services will need to make its
own independent investigation and evaluation of Funds managed by Prime Capital Financial or an affiliate. To
avoid receiving two layers of management fees, to the extent that a retirement plan utilizes Prime Capital Financial
for Fiduciary Consulting Services and invests in Funds managed by Prime Capital Financial or an affiliate, Prime
Capital Financial will not assess against the value of such Funds any asset-based fee for Fiduciary Consulting
Services. Prime Capital Financial may credit the portion of the management fees paid by the Funds to Prime
Capital Financial or an affiliate with respect to a retirement plan account’s investment in the Funds against the
account-level advisory fees the particular retirement plan account owes Prime Capital Financial. Please note, such
retirement plans will be paying indirect compensation to Prime Capital Financial since the Funds will charge the
retirement plan for Funds expenses which will include investment management fees paid to Prime Capital
Financial.
As previously mentioned, to maintain continuity of service, and to the extent specifically requested by legacy
advisory client(s) (“legacy clients”), a certain Prime Capital Financial IAR, in his separate capacity as an independent
service provider (i.e., tax preparer), provides coordinated tax return preparation services (“tax services”) to said
legacy clients as an integrated part of his investment advisory service offering. As an accommodation to both said
Prime Capital Financial IAR and legacy clients, Prime Capital Financial is allowing the fee associated with such tax
services to be included in the Firm’s advisory fee to said legacy clients. The receipt of compensation for the
preparation of tax returns affects the objectivity of the advice given to such legacy clients by said Prime Capital
Financial IAR and is a conflict of interest. Prime Capital Financial and said Prime Capital Financial IAR will manage
this conflict by developing and providing an informed recommendation in the best interest of their clients. You
should note that similar advisory services and/or tax services may be available from other registered investment
advisers and/or tax preparers for similar or lower fees.
Compensation Paid for Client Referrals
Prime Capital Financial utilizes testimonials and endorsements in accordance with Rule 206(4)-1 under the Advisers
Act (the “Marketing Rule”), where applicable. The definition of “testimonial” includes any statement by a current
client about the client’s experience with the investment adviser or its supervised persons. The definition of
“endorsement” includes any statement by a person other than a current client that indicates approval, support, or
recommendation of the investment adviser or its supervised persons or describes that person’s experience with
the investment adviser or its supervised persons. Forms of compensation under the Marketing rule include fees
based on a percentage of assets under management or amounts invested, flat fees, retainers, hourly fees, reduced
advisory fees, fee waivers, and any other methods of cash compensation, and cash or non-cash rewards that
advisers provide for endorsements and testimonials. The definitions of testimonial and endorsement under the
Rule also include solicitation and referral activities. Prime Capital Financial has entered into written arrangements
with third parties to act as promoters (formerly solicitors) (“Referring Parties”) to refer clients to Prime Capital
Financial for Prime Capital Financial's investment management or advisory services. Referral or Promoter
relationships will be fully disclosed to each Client to the extent required by applicable law. Prime Capital Financial
will ensure each promoter is exempt, notice filed, or properly registered in all appropriate jurisdictions, as
applicable. All such referral activities will be conducted in accordance with the “Marketing Rule”, where
applicable. If a referred client enters into an investment advisory agreement with Prime Capital Financial, a cash
referral fee (cash compensation) is paid to the referring party, which is based upon a percentage of the client
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advisory fees that are generated. The referral agreements between any referring party and Prime Capital Financial
will not result in any charges to clients in addition to the normal level of advisory fees charged. If the referring
party is an unaffiliated registered investment adviser firm, then the client will also receive a copy of the referring
party’s Form ADV Part 2 Disclosure Brochure. Prime Capital Financial also utilizes lead-generation firms or adviser
referral networks (collectively, “operators”). Operators are networks operated by non-investors where an adviser
directly compensates (typically a flat fee) the operator to solicit investors for, or refer investors to, the adviser.
Operators may also include for-profit or non-profit entities that make third-party advisory services (such as model
portfolio providers) accessible to investors, and who do not promote or recommend particular services or products
accessible on the platform(s). An operator may tout the advisers included in its network, and/or guarantee that
the advisers meet the network’s eligibility criteria. Testimonials, endorsements, and referral arrangements create
a conflict of interest in that the compensation we provide, directly or indirectly, for these activities incentivizes a
person to provide a positive statement about, solicit an investor for, or refer an investor to, Prime Capital Financial.
Non-cash compensation, including forms of entertainment, also incentivizes persons to provide a positive
statement about an adviser, or make a referral or solicitation on an adviser’s behalf. We attempt to control for
these conflicts by (1) providing clients and prospective clients with full disclosure of said conflicts and (2)
employing a defined process with respect to the use of testimonials, endorsements, and referral arrangements.
Item 15 – Custody
Custody has been defined as having access or control over client funds and/or securities, but does not include the
ability to execute transactions in client accounts. Custody is not limited to physically holding client funds and
securities. If an investment advisor can access or control client funds or securities, the investment advisor is
deemed to have custody for purposes of the Investment Advisers Act of 1940 and must ensure proper procedures
are implemented. Prime Capital Financial is deemed to have custody of client funds and securities in those
situations where Prime Capital Financial is given the authority to have fees deducted directly from client accounts.
Clients will be required to provide written authority to allow the deduction of Prime Capital Financial’s advisory
service fees directly from a client’s account. Except for fee deductions for advisory service fees, we are not
granted access to any client account which would enable us to withdraw or transfer or otherwise move funds or
cash from any client account to our accounts or the account of any third party. Prime Capital Financial has
established procedures to ensure all client funds and securities are held at a qualified custodian in a separate
account for each client under that client’s name. Clients or an independent representative of the client will direct,
in writing, the establishment of all accounts and therefore are aware of the qualified custodian’s name, address
and the way the funds or securities are maintained. Finally, account statements are delivered directly from the
qualified custodian to each client, or the client’s independent representative at least quarterly. Clients should
carefully review those statements. When clients have questions about their account statements, they should
contact Prime Capital Financial or the qualified custodian preparing the statement.
Item 16 – Investment Discretion
Upon receiving written authorization from the client, Adviser may provide discretionary investment advisory
services for client accounts. Written authorization from the client must be granted in the contract for services.
When discretionary authority is granted, Prime Capital Financial is given the authority to determine the type of
securities and the amount of securities that can be bought or sold for the client portfolio without obtaining the
client’s consent for each transaction. Written authorization, including limitations thereof, will be provided by the
client in the investment advisory agreement. Depending on the advisory service provided, Prime Capital Financial
may or may not have discretion over a client’s assets. For certain investment advisory services that provide
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managed account allocations for retirement plan participants, the plan participant may provide authorization via
electronic acceptance of the advisory agreement. In situations where a plan sponsor has designated the managed
account allocations as the retirement plan's qualified default investment alternative (QDIA), neither written
authorization nor electronic acceptance from the plan participant will be required. Instead, required notices and
disclosures associated with the QDIA will be provided to the plan participants. For allocations and strategies that
are subject to the Adviser’s UCA or PbASA, Prime Capital Financial is generally authorized to buy, sell or otherwise
trade open-end and closed-end mutual funds, interval funds, Exchange Traded Funds (“ETF”), stocks (common and
preferred), Master Limited Partnership (“MLP”) shares, call and put options, bonds, treasuries, money markets and
money market funds, Certificates of Deposit (“CD”s) in the account without discussing the transactions with the
client in advance. The Adviser’s discretionary authority in selecting a retirement plan client’s “Core Investment
Options” or “Menu” is generally limited to open-end mutual funds, Collective Investment Trusts (“CIT”s), separate
account shares, Stable value products (including guaranteed income funds), and money market (including money
market funds) that are made available through and custodied by the applicable platform provider. The Adviser’s
discretionary authority over its Managed Account Allocations for Plan Participants is generally limited to open-end
mutual funds, Collective Investment Trusts (“CIT”s), separate account shares, Stable value products (including
guaranteed income funds), and money market (including money market funds) that are made available through
and custodied by the applicable platform provider.
Collective Investment Funds
Prime Capital Financial shall determine the assets to be bought and sold for the Funds. Such assets are
limited to mutual fund shares, exchange-traded fund (“ETF”) shares, shares of any collective investment
trust (“CIT”), separate account shares, money market, or stable value products (including guaranteed
income funds). Prime Capital Financial also serves as a fiduciary investment manager under ERISA 3(38)
with respect to the management of the investments within the Funds.
When discretion is granted, clients maintain the ability to impose reasonable restrictions on the management of
their accounts.
Item 17 – Voting Client Securities
Prime Capital Financial does not vote proxies on behalf of Clients. We have determined that taking on the
responsibilities for voting client securities does not add enough value to the services provided to you to justify the
additional compliance and regulatory costs associated with voting client securities. Therefore, it is your
responsibility to vote all proxies for securities held in Account. You will receive proxies directly from the qualified
custodian or transfer agent; we will not provide you with the proxies. You are encouraged to read through the
information provided with the proxy-voting documents and decide based on the information provided. Although
we do not vote client proxies, if you have a question about a particular proxy feel free to contact us. However, you
will have the ultimate responsibility for making all proxy-voting decisions. With respect to assets managed by a
third-party money manager, we will not vote the proxies associated with these assets. You will need to refer to
each third-party money manager’s disclosure brochure to determine whether the third-party money manager will
vote proxies on your behalf. You may request a complete copy of third-party money manager’s proxy voting
policies and procedures as well as information on how your proxies were voted by contacting the third-party
money manager or by contacting Prime Capital Financial at the address or phone number indicated on Page 1 of
this disclosure document.
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Class Action Lawsuits
You (client) retain the right under applicable securities laws to individually initiate a lawsuit or join a
class-action lawsuit against the issuer of a security that was held, purchased, or sold by or for you. Prime
Capital Financial does not provide legal advice to clients regarding potential causes of action against such
a security issuer and whether any client should join a class-action lawsuit. Prime Capital Financial
recommends that you seek legal counsel prior to making a decision regarding whether to participate in
such a class-action lawsuit. While Prime Capital Financial does not initiate such a legal proceeding on
behalf of clients, our services may include monitoring or informing clients of any potential or actual
class-action lawsuits against the issuers of the securities that were held, purchased, or sold by or for the
client. Prime Capital Financial offers this service to select (not all) clients, only at our discretion.
Specifically, Prime Capital Financial will retain third-parties to assist with respect to class action lawsuits,
bankruptcies and other legal actions relating to securities held, currently or in the past, in a client’s
account (with the exception of recoveries as part of a Fair Funds settlement for which a client must apply
on his or her own). Moreover, Prime Capital Financial will retain the services of a third-party to manage
the relevant claims process for such actions, and such third-party will generally be compensated by
retaining a percentage of any amounts recovered in such action.
Item 18 – Financial Information
This item is not applicable to Prime Capital Financial’s brochure. Prime Capital Financial does not require or solicit
prepayment of more than $1,200 in fees per client, six months or more in advance. Therefore, Prime Capital
Financial is not required to include a balance sheet for its most recent fiscal year. Prime Capital Financial is not
subject to a financial condition that is reasonably likely to impair its ability to meet contractual commitments to
clients. Finally, Prime Capital Financial has not been the subject of a bankruptcy petition at any time.
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