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Item 1: Cover Page
Item 1: Cover Page
Appendix 1 of Part 2A
Wrap Fee Program Brochure
March 31, 2025
Prevail Innovative Wealth Advisors, LLC
SEC File No. 801-123758
4745 W. 136th Street
Leawood, KS 66224
phone: 913-295-9500
email: compliance@prevailiws.com
website: www.prevailiws.com
This wrap fee program brochure provides information about the qualifications and business practices of
Prevail Innovative Wealth Advisors, LLC. If you have any questions about the contents of this brochure,
please contact us at 913-295-9500 or email compliance@prevailiws.com. The information in this brochure
has not been approved or verified by the United States Securities and Exchange Commission or by any
state securities authority. Registration with the SEC or State Regulatory Authority does not imply a certain
level of skill or expertise.
Additional information about Prevail Innovative Wealth Advisors, LLC, also available on the SEC’s website
at www.adviserinfo.sec.gov.
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 2: Material Changes
Item 2: Material Changes
This Firm Brochure is our disclosure document prepared according to regulatory requirements
and rules. Consistent with the rules, we will ensure that you receive a summary of any material
changes to this and subsequent Brochures within 120 days of the close of our business fiscal
year. Furthermore, we will provide you with other interim disclosures about material changes as
necessary.
There are no material changes to this Brochure from the last annual update issued on March 26,
2024.
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 3: Table of Contents
Item 3: Table of Contents
Item 1: Cover Page ...................................................................................................................................................... 1
Item 2: Material Changes .......................................................................................................................................... 2
Item 3: Table of Contents ......................................................................................................................................... 3
Item 4: Services, Fees and Compensation .......................................................................................................... 4
Item 5: Account Requirements and Types of Clients ..................................................................................... 9
Item 6: Portfolio Manager Selection and Evaluation ................................................................................... 10
Item 7: Client Information Provided to Portfolio Managers...................................................................... 23
Item 8: Client Contact with Portfolio Managers ............................................................................................ 24
Item 9: Additional Information ............................................................................................................................. 25
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 4: Services, Fees and Compensation
Item 4: Services, Fees and Compensation
A. Ownership/Advisory History
Prevail Innovative Wealth Advisors, LLC (“Prevail IWA,” the “firm,” “we,” or “us”) is a Missouri
limited liability company registered with the Securities and Exchange Commission (“SEC”) as an
investment adviser. Our principal owners are Kerry Lawing (CEO), Andrew Stafford (CCO and
President) and Brad Lawing (Vice President). Prevail IWA became registered as an investment
adviser in 2017.
B. Advisory Services and Fees
Asset Management and Allocation Program Services
Our Asset Management and Allocation Program Services are provided exclusively under a wrap
fee program, where brokerage commissions and transaction costs are included in the asset-
based fee charged to the client.
We offer asset management services under which we provide you with continuous and ongoing
supervision over your investment advisory account(s) you have with us (the “Accounts”).
We manage your Account based on your financial situation, investment objectives and risk
tolerance. We actively monitor the Account and provide advice regarding buying, selling,
reinvesting, or holding securities, cash, or other investments of the Account. By focusing on each
investor’s specific risk tolerance, the investment management process yields a personal solution
for an individual’s needs. For our discretionary asset management services, we receive a limited
power of attorney to effect securities transactions on behalf of clients that include securities and
strategies described in Item 8 of this brochure.
We obtain information from you to determine your financial situation and investment objectives.
Based upon your needs, we will create and manage a portfolio for your account. We are
reasonably available to consult with you about your account. You have the ability to impose
reasonable restrictions on the management of your Accounts, including the ability to instruct us
not to purchase certain securities.
Our Investment Committee meets at least quarterly to evaluate and manage our risk-based
portfolio strategies, ranging from very conservative to aggressive.
Clients have the right to provide the firm with any reasonable investment restrictions that should
be imposed on the management of their portfolio (must be in writing and sent to the firm), and
should promptly notify the firm in writing of any changes in such restrictions or in the client's
personal financial circumstances, investment objectives, goals and tolerance for risk. We will
remind clients of their obligation to inform the firm of any such changes or any restrictions that
should be imposed on the management of the client’s account. We will also contact clients at
least annually to determine whether there have been any changes in a client's personal financial
circumstances, investment objectives and tolerance for risk.
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 4: Services, Fees and Compensation
Fees and Compensation
Fee Schedule
The annual fee for Asset Management & Allocation Program Services will be charged as a
percentage of assets under management according to the following tiered fee schedule, which
represents the firm’s maximum fees for individual services. (When using a tiered annual fee
schedule, the annual fee is calculated by applying different rates to different portions of the
assets under management.) All fees are negotiable.
Amount of Assets Under Management Annual Asset Based Fees
First $99,999
Next $149,999
Next $249,999
Next $249,999
Next $249,999
Next $1,999,999
Next $1,999,999
Any Assets Thereafter
1.50%
1.40%
1.30%
1.20%
1.10%
1.00%
0.85%
0.70%
Example: A client with $2.5 million in assets under management would be charged the following
monthly fee according to this schedule. ($99,999 x (0.015) +$149,999 x (0.014) + $249,999 x
(0.013) + $249,999 x (0.012) + $249,999 x (0.011) + $1,500,005 x (0.01)) = $27,599.99/365 X 31
(or # of days in the month) = $2,344.11 monthly fee.
Asset-based fees are always subject to the investment advisory agreement between the client
and Prevail IWA. Such fees are payable monthly in advance and are calculated based on the
ending portfolio value from the preceding month as indicated on your custodian statement. The
fees will be prorated if the investment advisory relationship commences otherwise than at the
beginning of a calendar month. There will be no adjustments for contributions or withdrawals to
a client’s portfolio.
Household accounts will be aggregated when calculating the management fees. Fees are
assessed on all assets under management including securities, variable annuities, variable life
contracts, cash, and money market balances. For accounts utilizing margin leverage, our fees are
based upon the gross value of the portfolio, which incentivizes us to recommend the use of
margin as it serves to increase assets under management and by extension our fees.
These fees include charges for all transaction costs such as commissions on purchase and sales
of stocks, bonds, exchange-traded funds and options, and mutual fund transactions fees. Except
as otherwise provided below, client will incur no charges other than the adviser’s fee pursuant to
the above fee schedule in connection with the maintenance of and activity in client’s account.
The wrap fee does not include private alternative investment fees and expenses, annual account
fees or other administrative fees, such as wire fees, charged by manager or brokerage firm; fees
for securities transactions executed away from the custodian; certain odd-lot differentials,
transfer taxes, transaction fees mandated by the Securities Act of 1934, postage and handling
fees, and charges imposed by law with regard to transactions in the client’s account;
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 4: Services, Fees and Compensation
and advisory fees, expenses or sales charges (loads) of mutual funds (including money market
funds), closed-end investment companies or other managed investments, if any, held in client’s
account. The wrap fee also does not cover certain costs associated with securities transactions in
the over-the-counter market, such as fixed income securities where manager must approach a
dealer or market maker to purchase or sell a security. Such costs include the dealer’s mark-up,
mark-down or spread and odd-lot differentials or transfer taxes imposed by law.
The trading cost component of the above-mentioned advisory fees are estimated to range from
$50 to $250 per account per year.
B. Disclosure of Cost Difference if Services Purchased Separately
Depending on a number of factors, such as the number, size and nature of the securities
transactions in an advisory account, the overall fees and charges borne by the client over time
could be more or less than what these fees and charges would be if the same services were
provided on a separate basis. Bundled fees generally provide an economic incentive for the
advisory firm to select investments and strategies that minimize trading costs. Frequent trading
in an account where transaction fees are included as part of the overall advisory fee to the client
drive trading costs higher and reduce the overall fee revenue to the advisor. As a result, higher
trading costs in a bundled fee account have a negative impact on the advisory firm’s
profitability.
C. Additional Client Fees and Terms of Payment
Client Payment of Fees
Prevail IWA generally requires fees to be prepaid on a monthly basis. Prevail IWA requires clients
to authorize the direct debit of fees from their accounts. Exceptions may be granted subject to
the firm’s consent for clients to be billed directly for our fees. For directly debited fees, the
custodian’s periodic statements will show each fee deduction from the account. Clients may
withdraw this authorization for direct billing of these fees at any time by notifying us or their
custodian in writing.
Prevail IWA will deduct advisory fees directly from the client’s account provided that (i) the client
provides written authorization to the qualified custodian, and (ii) the qualified custodian sends
the client a statement, at least quarterly, indicating all amounts disbursed from the account. The
client is responsible for verifying the accuracy of the fee calculation, as the client’s custodian will
not verify the calculation.
A client investment advisory agreement may be canceled at any time by the client, or by Prevail
IWA with 30 days’ prior written notice to the client. Upon termination, any unearned, prepaid
fees will be promptly refunded and any earned, unpaid fees will be immediately due and
payable.
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 4: Services, Fees and Compensation
Additional Fees
All fees paid for investment advisory services are separate and distinct from the fees and
expenses charged by exchange-traded funds, mutual funds, separate account managers, private
placement, pooled investment vehicles, and trade-away fees imposed by broker-dealers and
custodians retained, if applicable. Such fees and expenses are described in each exchange-
traded fund and mutual fund’s prospectus, each separate account manager’s Form ADV and
Brochure and Brochure Supplement or similar disclosure statement, each private placement or
pooled investment vehicle’s confidential offering memoranda, and by any broker-dealer or
custodian retained by the client. Clients are advised to read these materials carefully before
investing. If a mutual fund also imposes sales charges, a client may pay an initial or deferred
sales charge as further described in the mutual fund’s prospectus. A client using Prevail IWA may
be precluded from using certain mutual funds or separate account managers because they may
not be offered by the client's custodian.
D. Compensation for Recommending the Prevail IWA Wrap Fee Program
The Prevail IWA Wrap Fee Program is a proprietary product offered exclusively through Prevail
IWA. As such, there is a conflict of interest in that we are economically disincentivized to trade
your portfolio. The less we trade the more money we make, as our wrap fee includes trading
costs.
E. External Compensation for the Sale of Securities to Clients
Prevail IWA’s advisory professionals may be compensated through a percentage of advisory fees
charged to clients or salary and bonus structure. Prevail IWA’s advisory professionals may
receive commission-based compensation for the sale of insurance products. Please see Item 9.A.
for detailed information and conflicts of interest.
Prevail IWA or its affiliates may be paid management fees and performance-based fees solely
with respect to investments in its proprietary fund. Please refer to Prevail IWA’s Part 2A of Form
ADV Firm Brochure for more information on performance-based fees.
F. Important Disclosure – Custodian Investment Programs
Please be advised that the firm utilizes certain custodians/broker-dealers. Under these
arrangements we can access certain investment programs offered through such custodian(s)
that offer certain compensation and fee structures that create conflicts of interest of which
clients need to be aware. Please note the following:
Limitation on Mutual Fund Universe for Custodian Investment Programs: There are certain
programs in which we participate where a client’s investment options may be limited in certain
of these programs to those mutual funds and/or mutual fund share classes that pay 12b-1 fees
and other revenue sharing fee payments, and the client should be aware that the firm is not
selecting from among all mutual funds available in the marketplace when recommending
mutual funds to the client.
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 4: Services, Fees and Compensation
Conflict Between Revenue Share Class (12b-1) and Non-Revenue Share Class Mutual Funds:
Revenue share class/12b-1 fees are deducted from the net asset value of the mutual fund and
generally, all things being equal, cause the fund to earn lower rates of return than those mutual
funds that do not pay revenue sharing fees. The client is under no obligation to utilize such
programs or mutual funds. Although many factors will influence the type of fund to be used, the
client should discuss with their investment adviser representative whether a share class from a
comparable mutual fund with a more favorable return to investors is available that does not
include the payment of any 12b-1 or revenue sharing fees given the client’s individual needs
and priorities and anticipated transaction costs. In addition, the receipt of such fees can create
conflicts of interest in instances where the custodian receives the entirety of the 12b-1 and/or
revenue sharing fees and takes the receipt of such fees into consideration in terms of benefits it
may elect to provide to the firm, even though such benefits may or may not benefit some or all
of the firm clients.
Additional Disclosure Concerning Wrap Programs: To the extent that we either sponsor or
recommend wrap fee programs, please be advised that certain wrap fee programs may (i) allow
our investment adviser representatives to select mutual fund classes that either have no
transaction fee costs associated with them but include embedded 12b-1 fees that lower the
investor’s return (“sometimes referred to as “A-Shares,” depending on the mutual fund issuer),
or (ii) allow the use of mutual fund classes that have transaction fees associated with them but
do not carry embedded 12b-1 fees (sometimes referred to as “I-Shares,” depending on the
mutual fund sponsor). Wrap fee programs offer investment services and related transaction
services for one all-inclusive fee (except as may be described in the applicable wrap fee program
brochure). The trading costs are typically absorbed by the firm and/or the investment
representative. If a client’s account holds A-Shares within a wrap fee program, the firm and/or its
investment adviser representative avoids paying the transaction fees charged by other mutual
fund classes, which in effect decreases the firm’s costs and increases its revenues from the
account. Effectively, the cost is transferred to the client from the firm in the form of a lower rate
of return on the specific mutual fund. This creates an incentive for the firm or investment adviser
representative to utilize such funds as opposed to those funds that may be equally appropriate
for a client but do not carry the additional cost of 12b-1 fees. As a policy matter, the firm does
not allow funds that impose 12b-1 or revenue sharing fees on the client’s investment within its
wrap fee programs. Clients should understand and discuss with their investment adviser
representative the types of mutual fund share classes available in the wrap fee program and the
basis for using one share class over another in accordance with their individual circumstances
and priorities.
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 5: Account Requirements and Types of Clients
Item 5: Account Requirements and Types of Clients
We generally provide investment advice to the following types of clients:
▪
Individuals
▪ High net worth individuals
▪ Pension and profit-sharing plans
▪ Trust, estates, or charitable organizations
▪ Corporations and other business entities
There is no minimum investment amount required for establishing an account with us.
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 6: Portfolio Manager Selection and Evaluation
Item 6: Portfolio Manager Selection and Evaluation
A. Prevail IWA’s Participation in Wrap Fee Programs; Portfolio Manager
Selection and Review
Prevail IWA offers its portfolio management services exclusively on a wrap fee basis as a wrap
program sponsor. Under our wrap program, you will receive investment advisory services and
the execution of securities brokerage transactions for a single specified fee. Participation in a
wrap program may cost you more or less than purchasing such services separately. We adhere
to our fiduciary duty when trading in your accounts. Trades are made only on the basis of the
account’s stated investment objectives, and without concern for the firm’s trading costs and
firm’s expenses.
The Prevail IWA Wrap Fee Program is a proprietary product offered exclusively through the firm
and is the only wrap fee program the firm participates in.
B. Wrap Fee Program Portfolio Management
Asset Management and Allocation Program Services
Please refer to Item 4.B of this Brochure for a description of the Asset Management and
Allocation Program Services provided under the Prevail IWA Wrap Fee Program.
Client-Tailored Services and Client-Imposed Restrictions
Each client’s account will be managed on the basis of the client’s financial situation and
investment objectives, and in accordance with any reasonable restrictions imposed by the client
on the management of the account—for example, restricting the type or amount of security to
be purchased in the portfolio.
Performance-Based Fees and Side-by-Side Management
The firm charges performance-based fees solely with respect to investments in its proprietary
fund.
Methods of Analysis, Investment Strategies and Risk of Loss
Investing in securities involves a risk of loss that you, as a client, should be prepared to
bear. There is no guarantee that any specific investment or strategy will be profitable for a
particular client.
Prevail IWA uses a variety of sources of data to conduct its economic, investment and market
analysis, which may include economic and market research materials prepared by others,
conference calls hosted by individual companies or mutual funds, corporate rating services,
annual reports, prospectuses, and company press releases, and financial newspapers and
magazines. It is important to keep in mind that there is no specific approach to investing that
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 6: Portfolio Manager Selection and Evaluation
guarantees success or positive returns; investing in securities involves risk of loss that clients
should be prepared to bear.
Prevail IWA and its investment adviser representatives are responsible for identifying and
implementing the methods of analysis used in formulating investment recommendations to
clients. The methods of analysis may include quantitative methods for optimizing client
portfolios, computer-based risk/return analysis, technical analysis, and statistical and/or
computer models utilizing long-term economic criteria.
▪ Fundamental analysis is a method of evaluating the intrinsic value of an asset and
analyzing the factors that could influence its price in the future. This form of analysis is
based on external events and influences, as well as financial statements and industry
trends.
▪ Factor investing is an investment approach that involves targeting specific drivers of
return across asset classes. There are two main types of factors: macroeconomic and
style.
▪ Optimization involves the use of mathematical algorithms to determine the appropriate
mix of assets given the firm’s current capital market rate assessment and a particular
client’s risk tolerance.
▪ Quantitative methods include analysis of historical data such as price and volume
statistics, performance data, standard deviation and related risk metrics, how the security
performs relative to the overall stock market, earnings data, price to earnings ratios, and
related data.
▪ Technical analysis involves charting price and volume data as reported by the exchange
where the security is traded to look for price trends.
▪ Computer models may be used to derive the future value of a security based on
assumptions of various data categories such as earnings, cash flow, profit margins, sales,
and a variety of other company specific metrics.
In addition, Prevail IWA reviews research material prepared by others, as well as corporate
filings, corporate rating services, and a variety of financial publications. Prevail IWA may employ
outside vendors or utilize third-party software to assist in formulating investment
recommendations to clients.
Mutual Funds and Exchange-Traded Funds, Individual Securities, and Pooled Investment
Vehicles
Prevail IWA may recommend ”institutional share class” mutual funds and exchange-traded
funds (“ETF”s), individual securities (including fixed income instruments), and pooled
investment vehicles.
A description of the criteria to be used in formulating an investment recommendation for
mutual funds, ETFs, individual securities (including fixed-income securities), and pooled
investment vehicles is set forth below.
Prevail IWA has formed relationships with third-party vendors that
▪ provide a technological platform for separate account management
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 6: Portfolio Manager Selection and Evaluation
▪ prepare performance reports
▪ perform or distribute research of individual securities
▪ perform billing and certain other administrative tasks
Prevail IWA may utilize additional independent third parties to assist it in recommending and
monitoring individual securities, mutual funds, and pooled investment vehicles to clients as
appropriate under the circumstances.
Prevail IWA reviews certain quantitative and qualitative criteria related to mutual funds and to
formulate investment recommendations to its clients. Quantitative criteria may include
▪
the performance history of a mutual fund evaluated against that of its peers and other
benchmarks
▪ an analysis of risk-adjusted returns
▪ an analysis of the fund/manager’s contribution to the investment return (e.g., manager’s
alpha), standard deviation of returns over specific time periods, sector and style analysis
▪
the fund/manager’s fee structure
▪
the relevant portfolio manager’s tenure
Qualitative criteria used in selecting/recommending mutual funds include the investment
objectives and/or management style and philosophy of a mutual fund/manager; a mutual
fund/manager’s consistency of investment style; and employee turnover and efficiency and
capacity.
Quantitative and qualitative criteria related to mutual funds are reviewed by Prevail IWA on a
quarterly basis or such other interval as appropriate under the circumstances. In addition,
mutual funds or managers are reviewed to determine the extent to which their investments
reflect efforts to time the market, or evidence style drift such that their portfolios no longer
accurately reflect the particular asset category attributed to the mutual fund by Prevail IWA
(both of which are negative factors in implementing an asset allocation structure).
Prevail IWA may negotiate reduced account minimum balances and reduced fees under
various circumstances (e.g., for clients with minimum level of assets committed to the manager
for specific periods of time, etc.). There can be no assurance that clients will receive any
reduced account minimum balances or fees, or that all clients, even if apparently similarly
situated, will receive any reduced account minimum balances or fees available to some other
clients. Also, account minimum balances and fees may significantly differ between clients. Each
client’s individual needs and circumstances will determine portfolio weighting, which can have
an impact on fees given the funds utilized. Prevail IWA will endeavor to obtain equal treatment
for its clients with funds, but cannot assure equal treatment.
Prevail IWA will regularly review the activities of mutual funds utilized for the client. Clients
that invest in mutual funds should first review and understand the disclosure documents of
those mutual funds, which contain information relevant to such retention or investment,
including information on the methodology used to analyze securities, investment strategies,
fees, and conflicts of interest. Similarly, clients qualified to invest in pooled investment vehicles
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 6: Portfolio Manager Selection and Evaluation
should review the private placement memoranda or other disclosure materials relating to such
vehicles before making a decision to invest.
Investment Strategy, Method of Analysis, Material Risks
Our investment strategy is custom-tailored to the client’s goals, investment objectives, risk
tolerance, and personal and financial circumstances.
Margin Leverage
Although the firm, as a general business practice, does not utilize leverage, there may be
instances in which exchange-traded funds, other separate account managers and, in very limited
circumstances, the firm will utilize leverage. In this regard please review the following:
The use of margin leverage enhances the overall risk of investment gain and loss to the client’s
investment portfolio. For example, investors are able to control $2 of a security for $1. So if the
price of a security rises by $1, the investor earns a 100% return on their investment. Conversely,
if the security declines by $.50, then the investor loses 50% of their investment.
The use of margin leverage entails borrowing, which results in additional interest costs to the
investor.
Broker-dealers who carry customer accounts require a minimum equity requirement when
clients utilize margin leverage. The minimum equity requirement is stated as a percentage of the
value of the underlying collateral security with an absolute minimum dollar requirement. For
example, if the price of a security declines in value to the point where the excess equity used to
satisfy the minimum requirement dissipates, the broker-dealer will require the client to deposit
additional collateral to the account in the form of cash or marketable securities. A deposit of
securities to the account will require a larger deposit, as the security being deposited is included
in the computation of the minimum equity requirement. In addition, when leverage is utilized
and the client needs to withdraw cash, the client must sell a disproportionate amount of
collateral securities to release enough cash to satisfy the withdrawal amount based upon similar
reasoning as cited above.
Regulations concerning the use of margin leverage are established by the Federal Reserve Board
and vary if the client’s account is held at a broker-dealer versus a bank custodian. Broker-dealers
and bank custodians may apply more stringent rules as they deem necessary.
Short-Term Trading
Although the firm, as a general business practice, does not utilize short-term trading, there may
be instances in which short-term trading may be necessary or an appropriate strategy. In this
regard, please read the following:
There is an inherent risk for clients who trade frequently in that high-frequency trading creates
substantial transaction costs that in the aggregate could negatively impact account
performance.
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 6: Portfolio Manager Selection and Evaluation
Short Selling
The firm generally does not engage in short selling but reserves the right to do so in the
exercise of its sole judgment. Short selling involves the sale of a security that is borrowed rather
than owned. When a short sale is effected, the investor is expecting the price of the security to
decline in value so that a purchase or closeout of the short sale can be effected at a significantly
lower price. The primary risks of effecting short sales is the availability to borrow the stock, the
unlimited potential for loss, and the requirement to fund any difference between the short credit
balance and the market value of the security.
Technical Trading Models
Technical trading models are mathematically driven based upon historical data and trends of
domestic and foreign market trading activity, including various industry and sector trading
statistics within such markets. Technical trading models, through mathematical algorithms,
attempt to identify when markets are likely to increase or decrease and identify appropriate
entry and exit points. The primary risk of technical trading models is that historical trends and
past performance cannot predict future trends, and there is no assurance that the mathematical
algorithms employed are designed properly, updated with new data, and can accurately predict
future market, industry, and sector performance.
Option Strategies
Various option strategies give the holder the right to acquire or sell underlying securities at
the contract strike price up until expiration of the option. Each contract is worth 100 shares of
the underlying security. Options entail greater risk but allow an investor to have market
exposure to a particular security or group of securities without the capital commitment
required to purchase the underlying security or groups of securities. In addition, options allow
investors to hedge security positions held in the portfolio. For detailed information on the use
of options and option strategies, please contact the Options Clearing Corporation for the
current Options Risk Disclosure Statement.
Prevail IWA as part of its investment strategy may employ the following option strategies:
▪ Covered call writing
▪ Long call options purchases
▪ Long put options purchases
▪ Option spreading
Covered Call Writing
Covered call writing is the sale of in-, at-, or out-of-the-money call option against a long
security position held in the client portfolio. This type of transaction is used to generate
income. It also serves to create downside protection in the event the security position declines
in value. Income is received from the proceeds of the option sale. Such income may be
reduced to the extent it is necessary to buy back the option position prior to its expiration.
This strategy may involve a degree of trading velocity, transaction costs and significant losses
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 6: Portfolio Manager Selection and Evaluation
if the underlying security has volatile price movement. Covered call strategies are generally
suited for companies with little price volatility.
Long Call Option Purchases
Long call option purchases allow the option holder to be exposed to the general market
characteristics of a security without the outlay of capital necessary to own the security. Options
are wasting assets and expire (usually within nine months of issuance), and as a result can
expose the investor to significant loss.
Long Put Option Purchases
Long put option purchases allow the option holder to sell or “put” the underlying security at
the contract strike price at a future date. If the price of the underlying security declines in
value, the value of the long put option increases. In this way long puts are often used to hedge
a long stock position. Options are wasting assets and expire (usually within nine months of
issuance), and as a result can expose the investor to significant loss.
Option Spreading
Option spreading usually involves the purchase of a call option and the sale of a call option at
a higher contract strike price, both having the same expiration month. The purpose of this
type of transaction is to allow the holder to be exposed to the general market characteristics
of a security without the outlay of capital to own the security, and to offset the cost by selling
the call option with a higher contract strike price. In this type of transaction, the spread holder
“locks in” a maximum profit, defined as the difference in contract prices reduced by the net
cost of implementing the spread. There are many variations of option spreading strategies;
please contact the Options Clearing Corporation for a current Options Risk Disclosure
Statement that discusses each of these strategies.
Concentration Risk
There is an inherent risk for clients who have their investment portfolios heavily weighted in
one security, one industry or industry sector, one geographic location, one investment
manager, one type of investment instrument (equities versus fixed income). Clients who have
diversified portfolios, as a general rule, incur less volatility and therefore less fluctuation in
portfolio value than those who have concentrated holdings. Concentrated holdings may offer
the potential for higher gain, but also offer the potential for significant loss.
Material Risks of Investment Instruments
Prevail IWA generally invests in the following types of securities:
▪ Equity securities
▪ Mutual fund securities
▪ Collective investment trusts
▪ Exchange-traded funds
▪ Leveraged and inverse exchange-traded funds
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 6: Portfolio Manager Selection and Evaluation
▪ Exchange-traded notes
▪ Fixed income securities
▪ Municipal securities
▪ Private placements
▪ Pooled investment vehicles
▪ Fixed equity annuities
▪ Fixed equity indexed annuities
▪ Variable annuities
▪ Real Estate Investment Trusts (“REITs”)
▪ Private Equity
Equity Securities
Investing in individual companies involves inherent risk. The major risks relate to the
company’s capitalization, quality of the company’s management, quality and cost of the
company’s services, the company’s ability to manage costs, efficiencies in the manufacturing
or service delivery process, management of litigation risk, and the company’s ability to create
shareholder value (i.e., increase the value of the company’s stock price). Foreign securities, in
addition to the general risks of equity securities, have geopolitical risk, financial transparency
risk, currency risk, regulatory risk and liquidity risk.
Mutual Fund Securities
Investing in mutual funds carries inherent risk. The major risks of investing in a mutual fund
include the quality and experience of the portfolio management team and its ability to create
fund value by investing in securities that have positive growth, the amount of individual
company diversification, the type and amount of industry diversification, and the type and
amount of sector diversification within specific industries. In addition, mutual funds tend to be
tax inefficient and therefore investors may pay capital gains taxes on fund investments while
not having yet sold the fund.
Collective Investment Trusts (“CITs”)
CITs are groups of pooled accounts held by a bank or trust company. CITs can only be
included in retirement accounts qualified by the Employee Retirement Income Security Act of
1974 (ERISA). As opposed to certain other types of retirement investments, such as mutual
funds, an individual investor cannot generally make a direct purchase of a CIT. Instead, their
employer must offer a plan that incorporates this type of trust. This option is popular for
defined contribution retirement plans, such as 401(k) plans. The trust companies and trustee
banks that own and manage CITs use the combined power of investor funds placed into
retirement plans to purchase a variety of securities, thereby creating a single investment
option. The large-scale nature of these plans supports a diversification of assets, which is often
attractive to individual investors. A CIT may include stocks, bonds, mutual funds, and a wide
range of other securities. The financial institution groups assets from individuals and
organizations to develop a single larger, diversified portfolio. CITs are generally available to
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 6: Portfolio Manager Selection and Evaluation
the individual only via employer-sponsored retirement plans, pension plans, and insurance
companies. Other names for them include common trust funds, common funds, collective
trusts, and commingled trusts. CITs are regulated by the Office of the Comptroller of the
Currency (“OCC”). CITs are bank maintained and not registered with the Securities and
Exchange Commission. The CIT is not a mutual fund registered under the Investment
Company Act of 1940, as amended (“1940 Act”), or other applicable law, and unit holders are
not entitled to the protections of the 1940 Act. The regulations applicable to a CIT are
different from those applicable to a mutual fund. The CIT’s units are not securities registered
under the Securities Act of 1933, as amended, or applicable securities laws of any state or
other jurisdiction.
The primary objective of a CIT is through the use of economies of scale to lower costs with a
combination of profit-sharing funds and pensions. The pooled funds are grouped into a
master trust account (legally speaking, CITs are set up as trusts) that is controlled by the bank
or trust company, which acts as a trustee or executor. However, many financial institutions use
investment companies or mutual fund companies as sub-advisers to manage the portfolios.
Exchange-Traded Funds (“ETFs”)
ETFs are investment companies whose shares are bought and sold on a securities exchange.
An ETF holds a portfolio of securities designed to track a particular market segment or index.
Some examples of ETFs are SPDRs®, streetTRACKS®, DIAMONDSSM, NASDAQ 100 Index
Tracking StockSM (“QQQs SM”) iShares® and VIPERs®. ETFs have embedded expenses that the
client indirectly bears.
Investing in ETFs involves risk. Specifically, ETFs, depending on the underlying portfolio and its
size, can have wide price (bid and ask) spreads, thus diluting or negating any upward price
movement of the ETF or enhancing any downward price movement. Also, ETFs require more
frequent portfolio reporting by regulators and are thereby more susceptible to actions by
hedge funds that could have a negative impact on the price of the ETF. Certain ETFs may
employ leverage, which creates additional volatility and price risk depending on the amount of
leverage utilized, the collateral and the liquidity of the supporting collateral.
Further, the use of leverage (i.e., employing the use of margin) generally results in additional
interest costs to the ETF. Certain ETFs are highly leveraged and therefore have additional
volatility and liquidity risk. Volatility and liquidity can severely and negatively impact the price
of the ETF’s underlying portfolio securities, thereby causing significant price fluctuations of the
ETF.
Leveraged and Inverse Exchange-Traded Funds (“ETFs”)
Leveraged ETFs employ financial derivatives and debt to try to achieve a multiple (for example
two or three times) of the return or inverse return of a stated index or benchmark over the
course of a single day. The use of leverage typically increases risk for an investor. However,
unlike utilizing margin or shorting securities in your own account, you cannot lose more than
your original investment. An inverse ETF is designed to track, on a daily basis, the inverse of its
benchmark. Inverse ETFs utilize short selling, derivatives trading, and other leveraged
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 6: Portfolio Manager Selection and Evaluation
investment techniques, such as futures trading to achieve their objectives. Leverage and
inverse ETFs reset each day; as such, their performance can quickly diverge from the
performance of the underlying index or benchmark. An investor could suffer significant losses
even if the long-term performance of the index showed a gain. Engaging in short sales and
using swaps, futures, contracts, and other derivatives can expose the ETF.
There is always a risk that not every leveraged or inverse ETF will meet its stated objective on
any given trading day. An investor should understand the impact an investment in the ETF
could have on the performance of their portfolio, taking into consideration goals and
tolerance for risk. Leveraged or inverse ETFs may be less tax-efficient than traditional ETFs, in
part because daily resets can cause the ETF to realize significant short-term capital gains that
may not be offset by a loss. Be sure to check with your tax advisor about the consequences of
investing in a leveraged or inverse ETF. Leveraged and Inverse ETFs are not suited for long-
term investment strategies. These are not appropriate for buy-and-hold or conservative
investors and are more suitable for investors who understand leverage and are willing to
assume the risk of magnified potential losses. These funds tend to carry higher fees, due to
active management, that can also affect performance.
Exchange-Traded Notes (“ETN”)
ETNs are structured debt securities. ETN liabilities are unsecured general obligations of the
issuer. Most ETNs are designed to track a particular market segment or index. ETNs have
expenses associated with their operation. When a fund invests in an ETN, in addition to
directly bearing expenses associated with its own operations, it will bear its pro rata portion of
the ETN’s expenses. The risks of owning an ETN generally reflect the risks of owning the
underlying securities the ETN is designed to track, although lack of liquidity in an ETN could
result in it being more volatile than the underlying portfolio of securities. In addition, because
of ETN expenses, compared to owning the underlying securities directly it may be more costly
to own an ETN. The value of an ETN security should also be expected to fluctuate with the
credit rating of the issuer.
Fixed Income Securities
Fixed income securities carry additional risks than those of equity securities described above.
These risks include the company’s ability to retire its debt at maturity, the current interest rate
environment, the coupon interest rate promised to bondholders, legal constraints,
jurisdictional risk (U.S or foreign) and currency risk. If bonds have maturities of ten years or
greater, they will likely have greater price swings when interest rates move up or down. The
shorter the maturity the less volatile the price swings. Foreign bonds have liquidity and
currency risk.
Municipal Securities
Municipal securities carry additional risks than those of corporate and bank-sponsored debt
securities described above. These risks include the municipality’s ability to raise additional tax
revenue or other revenue (in the event the bonds are revenue bonds) to pay interest on its
debt and to retire its debt at maturity. Municipal bonds are generally tax free at the federal
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 6: Portfolio Manager Selection and Evaluation
level, but may be taxable in individual states other than the state in which both the investor
and municipal issuer is domiciled.
Private Placements
Private placements carry significant risk in that companies using the private placement market
conduct securities offerings that are exempt from registration under the federal securities laws,
which means that investors do not have access to public information and such investors are
not provided with the same amount of information that they would receive if the securities
offering was a public offering. Moreover, many companies using private placements do so to
raise equity capital in the start-up phase of their business, or require additional capital to
complete another phase in their growth objective. In addition, the securities issued in
connection with private placements are restricted securities, which means that they are not
traded on a secondary market, such as a stock exchange, and they are thus illiquid and cannot
be readily converted to cash.
Pooled Investment Vehicles
A pooled investment vehicle, such as a commodity pool or investment company, is generally
offered only to investors who meet specified suitability, net worth and annual income criteria.
Pooled investment vehicles sell securities through private placements and thus are illiquid and
subject to a variety of risks that are disclosed in each pooled investment vehicle’s confidential
private placement memorandum or disclosure document. Investors should read these
documents carefully and consult with their professional advisors prior to committing
investment dollars. Because many of the securities involved in pooled investment vehicles do
not have transparent trading markets from which accurate and current pricing information can
be derived, or in the case of private equity investments where portfolio security companies are
privately held with no publicly traded market, the firm will be unable to monitor or verify the
accuracy of such performance information.
Fixed Equity Annuities
A fixed annuity is a contract between an insurance company and a customer, typically called
the annuitant. The contract obligates the company to make a series of fixed annuity payments
to the annuitant for the duration of the contract. The annuitant surrenders a lump sum of cash
in exchange for monthly payments that are guaranteed by the insurance company. Please note
the following risks: (i) Spending power risk. Social Security retirement benefits have cost-of-
living adjustments. Most fixed annuities do not. Consequently, the spending power provided
by the monthly payment may decline significantly over the life of the annuity contract because
of inflation, (ii) Death and survivorship risk. In a conventional fixed annuity, once the annuitant
has turned over a lump sum premium to the insurance company, it will not be returned. The
annuitant could die after receiving only a few monthly payments, but the insurance company
may not be obligated to give the annuitant’s estate any of the money back. A related risk is
based on the financial consequences for a surviving spouse. In a standard single-life annuity
contract, a survivor receives nothing after the annuitant dies. That may put a severe dent in a
spouse’s retirement income. To counteract this risk, consider a joint life annuity. (iii) Company
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 6: Portfolio Manager Selection and Evaluation
failure risk. Private annuity contracts are not guaranteed by the FDIC, SIPC, or any other federal
agency. If the insurance company that issues an annuity contract fails, no one in the federal
government is obligated to protect the annuitant from financial loss. Most states have
guaranty associations that provide a level of protection to citizens in that state if an insurance
company also doing business in that state fails. A typical limit of state protection, if it applies
at all, is $100,000. To control this risk, contact the state insurance commissioner to confirm
that your state has a guaranty association and to learn the guarantee limits applicable to a
fixed annuity contract. Based on that information, consider dividing fixed annuity contracts
among multiple insurance companies to obtain the maximum possible protection. Also check
the financial stability and credit ratings of the annuity insurance companies being considered.
A.M. Best and Standard & Poor’s publish ratings information.
Fixed Equity Indexed Annuities
An equity-indexed annuity is a type of fixed annuity that is distinguished by the interest yield
return being partially based on an equities index, typically the S&P 500.The returns (in the
form of interest credited to the contract) can consist of a guaranteed minimum interest rate
and an interest rate linked to a market index. The guaranteed minimum interest rate usually
ranges from 1 to 3 percent on at least 87.5 percent of the premium paid. As long as the
company offering the annuity is fiscally sound enough to meet its obligations, you will be
guaranteed to receive this return no matter how the market performs. Your index-linked
returns will depend on how the index performs but, generally speaking, an investor with an
indexed annuity will not see his or her rate of return fully match the positive rate of return of
the index to which the annuity is linked — and could be significantly less. One major reason
for this is that returns are subject to contractual limitations in the form of caps and
participation rates. Participation rates are the percentage of an index's returns that are
credited to the annuity. For instance, if your annuity has a participation rate of 75 percent,
then your index-linked returns would only amount to 75 percent of the gains associated with
the index. Interest caps, meanwhile, essentially mean that during big bull markets, investors
won't see their returns go sky-high. For instance, if an index rises 12 percent, but an investor's
annuity has a cap of 7 percent, his or her returns will be limited to 7 percent.
Some indexed annuity contracts allow the issuer to change these fees, participation rates and
caps from time to time. Investors should also be aware that trying to withdraw the principal
amount from a fixed indexed annuity during a certain period — usually within the first 9 or 10
years after the annuity was purchased — can result in fees known as surrender charges, and
could also trigger tax penalties. In fact, under some contracts if withdrawals are taken amounts
already credited will be forfeited. After paying surrender charges an investor could lose money
by surrendering their indexed annuity too soon.
Variable Annuities
Variable Annuities are long-term financial products designed for retirement purposes. In
essence, annuities are contractual agreements in which payment(s) are made to an insurance
company, which agrees to pay out an income or a lump sum amount at a later date. There are
contract limitations and fees and charges associated with annuities, administrative fees, and
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 6: Portfolio Manager Selection and Evaluation
charges for optional benefits. They also may carry early withdrawal penalties and surrender
charges, and carry additional risks such as the insurance carrier's ability to pay claims.
Moreover, variable annuities carry investment risk similar to mutual funds. Investors should
carefully review the terms of the variable annuity contract before investing.
Real Estate Investment Trusts (“REITs”)
A REIT is a tax designation for a corporate entity which pools capital of many investors to
purchase and manage real estate. Many REITs invest in income-producing properties in the
office, industrial, retail, and residential real estate sectors. REITs are granted special tax
considerations, which can significantly reduce or eliminate corporate income taxes. In order to
qualify as a REIT and for these special tax considerations, REITs are required by law to
distribute 90% of their taxable income to investors. REITs can be traded on a public exchange
like a stock, or be offered as a non-traded REIT. REITs, both public exchange-traded and non-
traded, are subject to risks including volatile fluctuations in real estate prices, as well as
fluctuations in the costs of operating or managing investment properties, which can be
substantial. Many REITs obtain management and operational services from companies and
service providers that are directly or indirectly related to the sponsor of the REIT, which
presents a potential conflict of interest that can impact returns on investments.
Non-traded REITs include: (i) A REIT that is registered with the Securities and Exchange
Commission (SEC) but is not listed on an exchange or over-the-counter market (non-exchange
traded REIT); or, (i) a REIT that is sold pursuant to an exemption to registration (Private REIT).
Non-traded REITs are generally blind pool investment vehicles. Blind pools are limited
partnerships that do not explicitly state their future investments prior to beginning their
capital-raising phase. During this period of capital-raising, non-traded REITs often pay
distributions to their investors.
The risks of non-traded REITs are varied and significant. Because they are not exchange-traded
investments, they often lack a developed secondary market, thus making them illiquid
investments. As blind pool investment vehicles, non-traded REITs’ initial share prices are not
related to the underlying value of the properties. This is because non-traded REITs begin and
continue to purchase new properties as new capital is raised. Thus, one risk for non-traded
REITs is the possibility that the blind pool will be unable to raise enough capital to carry out its
investment plan. After the capital raising phase is complete, non-traded REIT shares are
infrequently re-valued and thus may not reflect the true net asset value of the underlying real
estate investments. Non-traded REITs often offer investors a redemption program where the
shares can be sold back to the sponsor; however, those redemption programs are often
subject to restrictions and may be suspended at the sponsor’s discretion. While non-traded
REITs may pay distributions to investors at a stated target rate during the capital-raising
phases, the funds used to pay such distributions may be obtained from sources other than
cash flow from operations, and such financing can increase operating costs.
With respect to publicly traded REITs, publicly traded REITs may be subject to additional risks
and price fluctuations in the public market due to investors’ expectations of the individual
REIT, the real estate market generally, specific sectors, the current yield on such REIT, and the
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 6: Portfolio Manager Selection and Evaluation
current liquidity available in public market. Although publicly traded REITs offer investors
liquidity, there can be constraints based upon current supply and demand. An investor when
liquidating may receive less than the intrinsic value of the REIT.
Private Equity
Private equity is an ownership interest in a company or portion of a company that is not
publicly owned, quoted, or traded on a stock exchange. Private equity takes an ownership
interest in a company with the goal of enhancing the company's value by bringing about
change. Compared to public equity, long-term results of private equity investments are less
dependent on overall market performance. Private equity investments are subject to certain
risks such as market and investment style risk. Investments are highly illiquid and subject to
greater risk. These risks include lack of liquidity, lack of valuation transparency, conflicts of
interest, higher management fees, and complex tax structures. Private equity investments may
require a longer holding period and are highly speculative and may result in a loss of invested
capital. The strategies discussed may only be appropriate for certain qualified investors.
Proxy Voting
The firm does not take discretion with respect to voting proxies on behalf of its clients. All proxy
material will be forwarded to the client by the client’s custodian for the client’s review and action.
Clients may contact the firm with questions regarding proxies they have received.
The firm will endeavor to make recommendations to clients on voting proxies regarding
shareholder vote, consent, election or similar actions solicited by, or with respect to, issuers of
securities beneficially held as part of the firm supervised and/or managed assets. In no event will
the firm take discretion with respect to voting proxies on behalf of its clients.
Except as required by applicable law, the firm will not be obligated to render advice or take any
action on behalf of clients with respect to assets presently or formerly held in their accounts that
become the subject of any legal proceedings, including bankruptcies.
From time to time, securities held in the accounts of clients will be the subject of class action
lawsuits. The firm has no obligation to determine if securities held by the client are subject to a
pending or resolved class action lawsuit. The firm also has no duty to evaluate a client’s
eligibility or to submit a claim to participate in the proceeds of a securities class action
settlement or verdict. Furthermore, the firm has no obligation or responsibility to initiate
litigation to recover damages on behalf of clients who may have been injured as a result of
actions, misconduct, or negligence by corporate management of issuers whose securities are
held by clients.
Where the firm receives written or electronic notice of a class action lawsuit, settlement, or
verdict affecting securities owned by a client, it will forward all notices, proof of claim forms, and
other materials to the client. Electronic mail is acceptable where appropriate and where the
client has authorized contact in this manner.
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 7: Client Information Provided to Portfolio Managers
Item 7: Client Information Provided to Portfolio Managers
The firm is the sole portfolio manager in the Prevail IWA Wrap Fee Program and does not share
any personal information it collects from its clients other than as required by law or regulatory
mandate. The firm may collect the following information in order to formulate its investment
recommendations to clients:
▪
Income
▪ Employment and residential information
▪ Social security number
▪ Cash balance
▪ Security balances
▪ Transaction detail history
▪
Investment objectives, goals, and risk tolerance
▪ Sources of wealth and/or deposits
▪ Risk assessment
▪
Investment time horizon
▪
Income and liquidity needs
▪ Asset allocation
▪ Restrictions on management of accounts
▪ Client interview(s)
▪ Review of client’s current portfolio
▪ Analysis of historical risk/return characteristics of various asset classes
▪ Analysis of the long-term outlook for global financial markets
▪ Analysis of the long-term global economic and political environments
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 8: Client Contact with Portfolio Managers
Item 8: Client Contact with Portfolio Managers
The firm encourages communication with its clients and does not limit or condition the amount
of time clients can spend with the firm’s advisory professionals.
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 9: Additional Information
Item 9: Additional Information
A. Disciplinary Information
Criminal or Civil Actions
There is nothing to report for this item.
Administrative Enforcement Proceedings
There is nothing to report for this item.
Self-Regulatory Organization Enforcement Proceedings
Brad Lawing signed an Acceptance, Waiver and Consent (AWC) which was accepted by the
Financial Industry Regulatory Authority (FINRA) on November 7, 2017. At the time that the AWC
was accepted, Brad Lawing was no longer registered with FINRA. Brad Lawing was found to have
violated FINRA Rule 2010 by communicating securities business by a means his firm prohibited
and could not monitor. Brad Lawing was also found to have violated FINRA Rule 2111 and 2010
by recommending shares of a business development company to three customers, but two of
them did not satisfy the issuers’ suitability standards and the third customer’s investment
resulted in overconcentration.
Brad Lawing was ordered to pay a fine of $10,000. He was ordered to make restitution to two of
the three affected customers in the amount of $11,754 plus interest. In addition, Brad Lawing
was suspended for five months from associating with any FINRA member firm in any capacity
from November 20, 2017 through April 19, 2018. Brad Lawing paid the fine of $10,000 and made
restitution to the two clients in the total amount of $12.255.87 in December 2017.
B. Other Financial Activities and Affiliations
Broker-Dealer or Representative Registration
Neither the firm nor its affiliates are registered broker-dealers and do not have an application to
register pending.
Futures or Commodity Registration
Neither the firm nor its affiliates are registered as a commodity firm, futures commission
merchant, commodity pool operator or commodity trading advisor and do not have an
application to register pending.
Material Relationships Maintained by this Advisory Business and Conflicts of Interest
Insurance Agents
You can work with your investment adviser representative in his or her separate capacity as an
insurance agent. When acting in his or her separate capacity as an insurance agent, the
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 9: Additional Information
investment adviser representative will sell, for commissions, general disability insurance, life
insurance, annuities, and other insurance products to you. As such, your investment adviser
representative in his or her separate capacity as an insurance agent, will suggest that you
implement our recommendations by purchasing disability insurance, life insurance, annuities,
or other insurance products. This receipt of commissions creates an incentive and a material
conflict of interest for the representative to recommend those products for which your
investment adviser representative will receive a commission in his or her separate capacity as
an insurance agent. Consequently, the advice rendered to you would be biased. Clients are
under no obligation to implement any insurance or annuity transaction through your
investment adviser representative.
Prevail Strategies LLC
Kerry Lawing is the CEO and a member of Prevail Strategies LLC, an affiliated insurance
agency. When acting in this capacity, Kerry Lawing is compensated in the form of a salary as
CEO of Prevail Strategies LLC and, when profitable, he will receive distributions.
Andrew F. Stafford is the President of Prevail Strategies LLC. When acting in this capacity,
Andrew F. Stafford is compensated in the form of a salary as President of Prevail Strategies LLC
and, when profitable, he will receive distributions.
Bradley Lawing is a member of Prevail Strategies LLC. Bradley Lawing is compensated by the
profits of Prevail Strategies LLC based on his ownership in the firm.
Prevail Strategies LLC and Prevail IWA are under common control and ownership. The receipt
of this additional compensation affects the judgment of Messrs. Lawing, Stafford and Lawing
and creates a conflict of interest when recommending insurance products to our advisory
clients. While Messrs. Lawing, Stafford and Lawing endeavor always to put the interest of their
clients first as a part of Prevail IWA’s overall fiduciary duty to clients, clients should be aware
that the receipt of profits from Prevail Strategies LLC itself creates a conflict of interest and can
affect the decision-making process when making recommendations. Clients are never
obligated or required to purchase insurance products from or through Messrs. Lawing,
Stafford or Lawing, or Prevail Strategies LLC.
Prevail Alternative Assets, LLC
Prevail Alternative Assets, LLC, is affiliated with Prevail IWA and Prevail Strategies LLC, because
they are under common ownership and control. Prevail Alternative Assets was formed to
provide real estate investment opportunities for high-net-worth investors looking for
diversification. Prevail Strategies LLC is the majority owner of Prevail Alternative Assets, with
Kerry Lawing (CEO) as the majority owner of Prevail Strategies LLC. Kerry Lawing and the other
members of Prevail Strategies LLC do not receive a salary from Prevail Alternative Assets but
could receive compensation in the future in the form of distributions if Prevail Alternative
Assets is profitable. Prevail Alternative Assets may from time to time solicit investments in real
estate projects for clients of Prevail IWA. Clients should be aware that the receipt of additional
compensation from Prevail Alternative Assets creates a conflict of interest that may impact the
judgement of our investment advisor representatives and owners, who have an ownership
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 9: Additional Information
interest in Prevail Alternative Assets and/or through our affiliation with Prevail Alternative
Assets, when referring Prevail IWA clients to Prevail Alternative Assets. To mitigate this conflict
of interest, Prevail Alternative Assets does not provide any compensation to our investment
advisor representatives or owners for referrals.
Any investment by a Prevail IWA client into a Prevail Alternative Assets sponsored real estate
investment would be without the involvement of Prevail IWA and should not be seen as a
recommendation by Prevail IWA. Additionally, Prevail IWA clients should understand that any
capital they invest in a Prevail Alternative Assets sponsored real estate investment would be
completely outside of their advisory relationship with Prevail IWA and not part of their Prevail
IWA Account going forward. Any client funds invested into a Prevail Alternative Assets offering
is no longer held in custody by advisory Account custodians. Please note that the owners of
Prevail Alternative Assets and Prevail IWA investment advisor representative can invest in
Prevail Alternative Assets offerings. An investment by a Prevail Alternative Assets owner or
Prevail IWA investment advisor representative should not be considered as an endorsement of
any offering by Prevail Alternative Assets Finally, there are material differences between the
type of investments Prevail Alternative Assets may offer and the investments on which Prevail
IWA provides advice on in terms of risk profile and liquidity, and the compensation Prevail
Alternative Assets earns from a real estate project in which Prevail IWA clients invest may be
materially different than the investment advisory fees Prevail IWA charges its clients.
Please be advised that Prevail Real Estate Opportunities, LLC, is an affiliated entity that exists
solely to hold legacy real estate investment assets. No new investments are being added.
Private Funds and Investment Ventures
Clients of Prevail IWA may be solicited to invest in Prevail IWA’s proprietary investment
ventures and private investment vehicles, which poses a conflict of interest because Prevail
IWA may receive compensation in connection with such investments. As a fiduciary, Prevail
IWA always acts in its clients best interests. As such, before recommending an investment in
an investment venture or a private investment vehicle, Prevail IWA will ensure such
recommendation is in the client’s best interest. Prevail IWA addresses the conflict of interest
by fully disclosing such conflict of interest to its clients.
Use of DBA Name
Prevail IWA, along with its affiliated entities, Prevail Strategies, LLC, and Prevail Alternative
Assets, LLC, utilize the entity name “Prevail” for marketing purposes. This includes the use of
the entity name reflected on our website as well as social media. The name “Prevail” references
independent services offered by each of the three entities and the specific services provided
by each entity are summarized below:
▪ Prevail Innovative Wealth Advisors, LLC (Prevail IWA), is an investment adviser registered
with the U.S. Securities Exchange Commission and offers investment advisory services.
▪ Prevail Strategies, LLC, is a registered insurance agency and offers insurance products
and services.
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 9: Additional Information
▪ Prevail Alternative Assets, LLC, is an entity that offers private placements in real estate
investment opportunities.
Recommendation or Selection of Other Investment Advisors and Conflicts of Interest
The firm does not recommend separate account managers or other investment products in
which it receives any form of compensation from the separate account manager or investment
product sponsor.
C. Code of Ethics, Brokerage Trading Practices, Account Reviews, and
Financial and Related Matters
Code of Ethics Description
In accordance with the Advisers Act, the firm has adopted policies and procedures designed to
detect and prevent insider trading. In addition, the firm has adopted a Code of Ethics (the
“Code”). Among other things, the Code includes written procedures governing the conduct of
the firm's advisory and access persons. The Code also imposes certain reporting obligations on
persons subject to the Code. The Code and applicable securities transactions are monitored by
the chief compliance officer of the firm. The firm will send clients a copy of its Code of Ethics
upon written request.
The firm has policies and procedures in place to ensure that the interests of its clients are given
preference over those of the firm, its affiliates and its employees. For example, there are policies
in place to prevent the misappropriation of material non-public information, and such other
policies and procedures reasonably designed to comply with federal and state securities laws.
Investment Recommendations Involving a Material Financial Interest and Conflicts of
Interest
The firm does not engage in principal trading (i.e., the practice of selling stock to advisory clients
from a firm’s inventory or buying stocks from advisory clients into a firm’s inventory). The firm
may recommend, or provide advice on managed proprietary investment products..
Advisory Firm Purchase or Sale of Same Securities Recommended to Clients and
Conflicts of Interest
The firm, its affiliates, employees and their families, trusts, estates, charitable organizations and
retirement plans established by it may purchase or sell the same securities as are purchased or
sold for clients in accordance with its Code of Ethics policies and procedures. The personal
securities transactions by advisory representatives and employees may raise potential conflicts
of interest when they trade in a security that is:
▪ owned by the client, or
▪ considered for purchase or sale for the client.
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 9: Additional Information
Such conflict generally refers to the practice of front-running (trading ahead of the client), which
the firm specifically prohibits. The firm has adopted policies and procedures that are intended to
address these conflicts of interest. These policies and procedures:
▪
require our advisory representatives and employees to act in the client’s best interest
▪ prohibit fraudulent conduct in connection with the trading of securities in a client
account
▪ prohibit employees from personally benefitting by causing a client to act, or fail to act in
making investment decisions
▪ prohibit the firm or its employees from profiting or causing others to profit on
knowledge of completed or contemplated client transactions
▪ allocate investment opportunities in a fair and equitable manner
▪ provide for the review of transactions to discover and correct any trades that result in an
advisory representative or employee benefitting at the expense of a client.
Advisory representatives and employees must follow the firm’s procedures when purchasing or
selling the same securities purchased or sold for the client.
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Transactions and Conflicts of Interest
The firm, its affiliates, employees and their families, trusts, estates, charitable organizations, and
retirement plans established by it may effect securities transactions for their own accounts that
differ from those recommended or effected for other the firm clients. The firm will make a
reasonable attempt to trade securities in client accounts at or prior to trading the securities in its
affiliate, corporate, employee or employee-related accounts. Trades executed the same day will
likely be subject to an average pricing calculation. It is the policy of the firm to place the clients’
interests above those of the firm and its employees.
D. Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory Persons
Involved
Accounts are reviewed by Prevail IWA’s investment adviser representative servicing the client’s
account. The frequency of reviews is determined based on the client’s investment objectives, but
reviews are conducted no less frequently than annually. More frequent reviews may also be
triggered by a change in the client’s investment objectives, tax considerations, large deposits or
withdrawals, large purchases or sales, loss of confidence in the underlying investment, or
changes in macro-economic climate.
Review of Client Accounts on Non-Periodic Basis
The firm may perform ad hoc reviews on an as-needed basis if there have been material
changes in the client’s investment objectives or risk tolerance, or a material change in how the
firm formulates investment advice.
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 9: Additional Information
Content of Client-Provided Reports and Frequency
For our asset management services, you may elect to receive transaction confirmation notices
and will receive regular monthly account statements in writing directly from the qualified
custodian. Additionally, we may provide position or performance reports at meetings with you
and upon request.
You are encouraged to always compare any reports or statements provided by us against the
account statements delivered from the qualified custodian. When you have questions about
your account statement, you should contact our firm and the qualified custodian preparing the
statement. The custodian’s statement is the official record of the client’s securities account and
supersedes any statements or reports created on behalf of the client by Prevail IWA.
E. Economic Benefits Provided to the Advisory Firm from External Sources
and Conflicts of Interest
Schwab
Prevail IWA receives an economic benefit from Schwab in the form of the support products and
services it makes available to us and other independent investment advisors that have their
clients maintain accounts at Schwab. These products and services, how they benefit us, and the
related conflicts of interest are described in the Prevail IWA Part 2A Brochure, Item 12:
Brokerage Practices. The availability of Schwab’s products and services to us is not based on our
giving particular investment advice, such as buying particular securities for our clients
Expense Reimbursements
The firm may from time to time receive expense reimbursement for travel, entertainment and/or
marketing expenses from distributors of investment and/or insurance products. Although
receipt of these expense reimbursements is not predicated on specific sales quotas, the product
sponsor reimbursements are typically made by those sponsors for whom sales have been made
or it is anticipated sales will be made. This creates a conflict of interest in that there is an
incentive to recommend certain products and investments based on the receipt of this
compensation instead of what is the in best interest of our clients. We attempt to control for this
conflict by always basing investment decisions on the individual needs of our clients.
Advisory Firm Payments for Client Referrals
The firm does not pay for client referrals.
F. Financial Information
Balance Sheet
Prevail IWA does not require the prepayment of fees of $1200 or more, six months or more in
advance, and as such is not required to file a balance sheet.
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure
Item 9: Additional Information
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients
The firm does not have any financial issues that would impair its ability to provide services to
clients.
Bankruptcy Petitions During the Past Ten Years
There is nothing to report for this item.
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Appendix 1 of Part 2A of Form ADV: Prevail Innovative Wealth Advisors, LLC Wrap Fee Program Brochure