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PFG Private Wealth Management, LLC
Firm Brochure - Form ADV Part 2A
Item 1: Cover Page
This brochure provides information about the qualifications and business practices of PFG Private Wealth
Management, LLC. If you have any questions about the contents of this brochure, please contact us at (813) 286-
7776 or by email at: info@pfgprivatewealth.com. The information in this brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state securities authority.
Additional information about PFG Private Wealth Management, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. PFG Private Wealth Management, LLC’s CRD number is: 282301.
18572 N. Dale Mabry Highway
Lutz, FL, 33548
(813) 286-7776
https://www.pfgprivatewealth.com
info@pfgprivatewealth.com
Registration does not imply a certain level of skill or training.
Version Date: 03/03/2025
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Item 2: Material Changes
Since the last annual updating amendment of PFG Private Wealth Management, LLC on February 29,
2024, we have no material changes to report. Material changes relate to PFG Private Wealth
Management, LLC’s policies, practices or conflicts of interests.
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Item 3: Table of Contents
Item 1: Cover Page .......................................................................................................................................................................... i
Item 2: Material Changes .............................................................................................................................................................. ii
Item 3: Table of Contents ............................................................................................................................................................ iii
Item 4: Advisory Business ............................................................................................................................................................ 5
A.
Description of the Advisory Firm ................................................................................................................................ 5
B.
Types of Advisory Services........................................................................................................................................... 5
C.
Client Tailored Services and Client Imposed Restrictions ........................................................................................ 6
D. Wrap Fee Programs ....................................................................................................................................................... 6
E.
Assets Under Management .......................................................................................................................................... 6
Item 5: Fees and Compensation ................................................................................................................................................... 7
A.
Fee Schedule ................................................................................................................................................................... 7
B.
Payment of fees .............................................................................................................................................................. 8
C.
Client Responsibility for Third Party Fees ................................................................................................................. 9
D.
Prepayment of Fees ........................................................................................................................................................ 9
E.
Outside Compensation for the Sale of Securities to Clients ................................................................................... 10
Item 6: Performance-Based Fees and Side-By-Side Management ......................................................................................... 10
Item 7: Types of Clients ............................................................................................................................................................... 10
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss .................................................................................... 11
A. Methods of Analysis and Investment Strategies ..................................................................................................... 11
B. Material Risks Involved .............................................................................................................................................. 11
C.
Risks of Specific Securities Utilized ........................................................................................................................... 12
Item 9: Disciplinary Information ................................................................................................................................................ 14
A.
Criminal or Civil Actions ............................................................................................................................................ 14
B.
Administrative Proceedings ....................................................................................................................................... 14
C.
Self-regulatory Organization (SRO) Proceedings .................................................................................................... 14
Item 10: Other Financial Industry Activities and Affiliations ................................................................................................ 14
A.
Registration as a Broker/Dealer or Broker/Dealer Representative ...................................................................... 14
B.
Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading
Advisor .......................................................................................................................................................................... 14
C.
Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests................. 14
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ...................................... 15
A.
Code of Ethics ............................................................................................................................................................... 15
B.
Recommendations Involving Material Financial Interests ..................................................................................... 15
C.
Investing Personal Money in the Same Securities as Clients .................................................................................. 15
D.
Trading Securities At/Around the Same Time as Clients’ Securities ................................................................... 16
Item 12: Brokerage Practices ....................................................................................................................................................... 16
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A.
Factors Used to Select Custodians and/or Broker/Dealers ................................................................................... 16
1. Research and Other Soft Dollar Benefits ........................................................................................................................ 16
2. Brokerage for Client Referrals ......................................................................................................................................... 18
3. Clients Directing Which Broker/Dealer/Custodian to Use ............................................................................................. 18
B.
Aggregating (Block) Trading for Multiple Client Accounts ................................................................................... 18
Item 13: Review of Accounts ...................................................................................................................................................... 19
A.
Frequency and Nature of Periodic Reviews and Who Makes Those Reviews .................................................... 19
B.
Factors That Will Trigger a Non-Periodic Review of Client Accounts ................................................................. 19
C.
Content and Frequency of Regular Reports Provided to Clients .......................................................................... 19
Item 14: Client Referrals and Other Compensation ................................................................................................................ 19
A.
Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or
Other Prizes) ................................................................................................................................................................. 19
B.
Compensation to Non–Advisory Personnel for Client Referrals .......................................................................... 19
Item 15: Custody .......................................................................................................................................................................... 20
Item 16: Investment Discretion .................................................................................................................................................. 20
Item 17: Voting Client Securities (Proxy Voting) ..................................................................................................................... 20
Item 18: Financial Information ................................................................................................................................................... 20
A.
Balance Sheet ................................................................................................................................................................ 20
B.
Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients .... 21
C.
Bankruptcy Petitions in Previous Ten Years ............................................................................................................ 21
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Item 4: Advisory Business
A. Description of the Advisory Firm
PFG Private Wealth Management, LLC (hereinafter “PFGPWM”) is a Limited Liability
Company organized in the State of Florida.
The firm was formed in November 2015, and the principal owners are Jeffrey Douglas
Perry and Robert Montgomery Perry.
B. Types of Advisory Services
Portfolio Management Services
PFGPWM offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. PFGPWM creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels). Portfolio management services include, but are not
limited to, the following:
•
•
•
Investment strategy •
•
Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
PFGPWM evaluates the current investments of each client with respect to their risk
tolerance levels and time horizon. PFGPWM will request discretionary authority from
clients in order to select securities and execute transactions without permission from the
client prior to each transaction. Risk tolerance levels are documented in the Investment
Policy Statement, which is given to each client.
PFGPWM seeks to provide that investment decisions are made in accordance with the
fiduciary duties owed to its accounts and without consideration of PFGPWM’s economic,
investment or other financial interests. To meet its fiduciary obligations, PFGPWM
attempts to avoid, among other things, investment or trading practices that systematically
advantage or disadvantage certain client portfolios, and accordingly, PFGPWM’s policy
is to seek fair and equitable allocation of investment opportunities/transactions among its
clients to avoid favoring one client over another over time. It is PFGPWM’s policy to
allocate investment opportunities and transactions it identifies as being appropriate and
prudent, including initial public offerings ("IPOs") and other investment opportunities
that might have a limited supply, among its clients on a fair and equitable basis over time.
Pension Consulting Services
PFGPWM offers ongoing consulting services to pension or other employee benefit plans
(including but not limited to 401(k) plans) based on the demographics, goals, objectives,
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time horizon, and/or risk tolerance of the plan’s participants.
Financial Planning
Financial plans and financial planning may include, but are not limited to: investment
planning; life insurance; tax concerns; retirement planning; college planning; and
debt/credit planning.
Workshops and Seminars
PFGPWM offers financial planning workshops to attendees at a charge.
Services Limited to Specific Types of Investments
PFGPWM generally limits its investment advice to mutual funds, fixed income securities,
real estate funds (including REITs), insurance products including annuities, equities, ETFs
(including ETFs in the gold and precious metal sectors), commodities and non-U.S.
securities, although PFGPWM primarily recommends mutual funds and ETFs to a
majority of its clients. PFGPWM may use other securities as well to help diversify a
portfolio when applicable.
C. Client Tailored Services and Client Imposed Restrictions
PFGPWM offers the same suite of services to all of its clients. However, specific client
investment strategies and their implementation are dependent upon the client Investment
Policy Statement which outlines each client’s current situation (income, tax levels, and risk
tolerance levels). Clients may impose restrictions in investing in certain securities or types
of securities in accordance with their values or beliefs. However, if the restrictions prevent
PFGPWM from properly servicing the client account, or if the restrictions would require
PFGPWM to deviate from its standard suite of services, PFGPWM reserves the right to
end the relationship.
D. Wrap Fee Programs
Wrap fee programs are investment programs where the investor pays one stated fee that
includes management fees and trading fees. PGFPWM does not participate in wrap fee
programs.
E. Assets Under Management
PFGPWM has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$238,001,349
$ 542,389
December 31, 2024
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Item 5: Fees and Compensation
A. Fee Schedule
Portfolio Management Fees
The following fee schedule is a TIERED fee schedule.
Total Assets Under Management
Annual Fee
$0 - $250,000
1.45%
$250,001 - $500,000
1.00%
$500,001 - $750,000
0.90%
$750,001 - $1,000,000
0.55%
$1,000,001 - And Up
0.50%
PFGPWM uses the value of the account as of the last business day of the prior billing
period for purposes of determining the market value of the assets upon which the
advisory fee is based.
These fees are generally negotiable and the final fee schedule is attached as Exhibit II of
the Investment Advisory Contract. At the option of the firm a fixed percentage or dollar
amount may be charged in certain circumstances. Clients may terminate the agreement
without penalty for a full refund of PFGPWM's fees within five business days of signing
the Investment Advisory Contract. Thereafter, clients may terminate the Investment
Advisory Contract with 30 days' written notice.
Pension Consulting Services Fees
Fixed Fees
The rate for creating client pension consulting plans is between $150 and $35,000.
Hourly Fees
The hourly fee for these services is between $150 and $500.
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Asset-Based Fees
Total Assets Under Management
Annual Fee
$0 - $1,000,000
0.50%
$1,000,001 - $2,500,000
0.35%
$2,500,001 - $15,000,000
0.25%
$15,000,001 – And Up
0.20%
Rather than “tiered” billing, PFGPWM employs “single rate” billing, meaning that a
single rate is charged based on the highest (most favorable) assets under management
tranche that the client’s aggregate accounts qualifies for in accordance with the fee
schedule above. PFGPWM uses the value of the account as of the last business day of the
billing period for purposes of determining the market value of the assets upon which the
advisory fee is based.
These fees are generally negotiable and the final fee schedule is attached as Exhibit II of
the pension consulting agreement. Clients may terminate the agreement without penalty
for a full refund of PFGPWM's fees within five business days of signing the pension
consulting agreement. Thereafter, clients may terminate the pension consulting
agreement with 30 days' written notice.
Financial Planning Fees
Fixed Fees
The negotiated fixed rate for creating client financial plans is between $150 and
$15,000.
Hourly Fees
The negotiated hourly fee for these services is between $150 and $500.
Clients may terminate the agreement without penalty for a full refund of PFGPWM's fees
within five business days of signing the Financial Planning Agreement. Thereafter, clients
may terminate the Financial Planning Agreement generally upon written notice.
B. Payment of fees
Payment of Asset-Based Portfolio Management Fees
Asset-based portfolio management fees are withdrawn directly from the client's accounts
with client's written authorization on a quarterly basis, or may be invoiced and billed
directly to the client on a quarterly basis. PFGPWM selects the method in which clients are
billed. Fees are paid in advance.
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Payment of Asset-Based Pension Consulting Fees
Asset-based pension consulting fees are withdrawn directly from the client's accounts
with client's written authorization on a quarterly basis, or may be invoiced and billed
directly to the client on a quarterly basis. PFGPWM selects the method in which clients are
billed. Fees are paid in arrears.
Payment of Fixed or Hourly Pension Consulting Services Fees
Pension consulting fees are paid via check, in arrears upon completion.
Payment of Financial Planning Fees
Financial planning fees are paid via check or credit card in advance or in arrears upon
completion. PFGPWM selects the method in which clients are billed.
Payment of workshops/seminars fees
Attendees are charged $60 for a book that is provided by the workshop author. PFGPWM
does not charge for providing the training and does not receive any proceeds from the sale of
the books. PFGPWM also provides one-off topical financial planning seminars and does not
charge for those sessions.
C. Client Responsibility for Third Party Fees
Clients are responsible for the payment of all third-party fees (i.e. custodian fees,
brokerage fees, mutual fund fees, transaction fees, etc.). Those fees are separate and
distinct from the fees and expenses charged by PFGPWM. Please see Item 12 of this
brochure regarding broker/custodian.
D. Prepayment of Fees
PFGPWM collects certain fees in advance and certain fees in arrears, as indicated above.
Refunds for fees paid in advance will be returned within fourteen days to the client via
check or return deposit back into the client’s account.
For all asset-based fees paid in advance, the fee refunded will be equal to the number of
days remaining in the billing period, up to and including the day of termination, times the
daily rate*. The number of days remaining in the billing period is reduced by the 30-day
written notice termination policy referenced in item 5A. (*The daily rate is calculated by
dividing the annual asset-based fee rate by 365.)
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E. Outside Compensation for the Sale of Securities or Other
Investment Products To Clients
Nicholas R. McDevitt, Andrew Jared Whitten, Joao Augusto Teixeira, Robert Montgomery
Perry, Jeffrey Douglas Perry and Michael O’Connell in their outside business activities
(see Item 10 below) are licensed to accept compensation for the sale of insurance products
to PFGPWM clients.
• This presents a conflict of interest and gives the supervised person an incentive to
recommend products based on the compensation received rather than on the client’s
needs. When recommending insurance products for which the supervised persons
receives compensation, PFGPWM will document the conflict of interest in the client
file and inform the client of the conflict of interest.
• Clients always have the right to decide whether to purchase PFGPWM-recommended
products and, if purchasing, have the right to purchase those products through other
agents that are not affiliated with PFGPWM.
• PFGPWM is not compensated by commissions for advisory services.
• Advisory fees that are charged to clients are not reduced to offset the commissions or
markups on insurance products recommended to clients.
Item 6: Performance-Based Fees and Side-By-Side
Management
PFGPWM does not accept performance-based fees or other fees based on a share of capital gains
on or capital appreciation of the assets of a client.
Item 7: Types of Clients
PFGPWM generally provides advisory services to the following types of clients:
❖ Individuals
❖ High-Net-Worth Individuals
❖ Corporations or Business Entities
❖ Pension Plans
There is no account minimum for any of PFGPWM’s services.
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Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
PFGPWM’s methods of analysis include fundamental analysis, technical analysis,
quantitative analysis and modern portfolio theory.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Technical analysis involves the analysis of past market data; primarily price and volume.
Quantitative analysis deals with measurable factors as distinguished from qualitative
considerations such as the character of management or the state of employee morale, such
as the value of assets, the cost of capital, historical projections of sales, and so on.
Modern portfolio theory is a theory of investment that attempts to maximize portfolio
expected return for a given amount of portfolio risk, or equivalently minimize risk for a
given level of expected return, each by carefully choosing the proportions of various
assets.
Investment Strategies
PFGPWM uses long term trading and short-term trading.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
B.
Material Risks Involved
Methods of Analysis
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these patterns
can be identified then a prediction can be made. The risk is that markets do not always
follow patterns and relying solely on this method may not take into account new patterns
that emerge over time.
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Quantitative Model Risk: Investment strategies using quantitative models may perform
differently than expected as a result of, among other things, the factors used in the models,
the weight placed on each factor, changes from the factors’ historical trends, and technical
issues in the construction and implementation of the models.
Modern Portfolio Theory assumes that investors are risk adverse, meaning that given
two portfolios that offer the same expected return, investors will prefer the less risky one.
Thus, an investor will take on increased risk only if compensated by higher expected
returns. Conversely, an investor who wants higher expected returns must accept more
risk. The exact trade-off will be the same for all investors, but different investors will
evaluate the trade-off differently based on individual risk aversion characteristics. The
implication is that a rational investor will not invest in a portfolio if a second portfolio
exists with a more favorable risk-expected return profile – i.e., if for that level of risk an
alternative portfolio exists which has better expected returns.
Investment Strategies
Long-term trading is designed to capture market rates of both return and risk. Due to its
nature, the long-term investment strategy can expose clients to various types of risk that
will typically surface at various intervals during the time the client owns the investments.
These risks include but are not limited to inflation (purchasing power) risk, interest rate
risk, economic risk, market risk, and political/regulatory risk.
Short-term trading risks include liquidity, economic stability, and inflation, in addition to
the long- t e r m trading risks listed above. Frequent trading can affect investment
performance, particularly through increased brokerage and other transaction costs and
taxes.
Investing in securities involves a risk of loss that you, as a client, should be prepared to
bear.
C.
Risks of Specific Securities Utilized
Clients should be aware that there is a material risk of loss using any investment strategy.
The investment types listed below are not guaranteed or insured by the FDIC or any other
government agency.
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may
lose money investing in mutual funds. All mutual funds have costs that lower investment
returns. The funds can be of bond “fixed income” nature (lower risk) or stock “equity”
nature.
Equity investment generally refers to buying shares of stocks in return for receiving a
future payment of dividends and/or capital gains if the value of the stock increases. The
value of equity securities may fluctuate in response to specific situations for each
company, industry conditions and the general economic environments.
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Fixed income investments generally pay a return on a fixed schedule, though the amount
of the payments can vary. This type of investment can include corporate and government
debt securities, leveraged loans, high yield, and investment grade debt and structured
products, such as mortgage and other asset-backed securities, although individual bonds
may be the best-known type of fixed income security. In general, the fixed income market
is volatile and fixed income securities carry interest rate risk. (As interest rates rise, bond
prices usually fall, and vice versa. This effect is usually more pronounced for longer-term
securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk, and
credit and default risks for both issuers and counterparties. The risk of default on treasury
inflation protected/inflation linked bonds is dependent upon the U.S. Treasury defaulting
(extremely unlikely); however, they carry a potential risk of losing share price value, albeit
rather minimal. Risks of investing in foreign fixed income securities also include the
general risk of non-U.S. investing described below.
Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges,
similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100%
loss in the case of a stock holding bankruptcy). Areas of concern include the lack of
transparency in products and increasing complexity, conflicts of interest and the
possibility of inadequate regulatory compliance. Precious Metal ETFs (e.g., Gold, Silver,
or Palladium Bullion backed “electronic shares” not physical metal) specifically may be
negatively impacted by several unique factors, among them (1) large sales by the official
sector which own a significant portion of aggregate world holdings in gold and other
precious metals, (2) a significant increase in hedging activities by producers of gold or
other precious metals, (3) a significant change in the attitude of speculators and investors.
Real Estate funds (including REITs) face several kinds of risk that are inherent in the real
estate sector, which historically has experienced significant fluctuations and cycles in
performance. Revenues and cash flows may be adversely affected by: changes in local real
estate market conditions due to changes in national or local economic conditions or
changes in local property market characteristics; competition from other properties
offering the same or similar services; changes in interest rates and in the state of the debt
and equity credit markets; the ongoing need for capital improvements; changes in real
estate tax rates and other operating expenses; adverse changes in governmental rules and
fiscal policies; adverse changes in zoning laws; the impact of present or future
environmental legislation and compliance with environmental laws.
Annuities are a retirement product for those who have the ability to pay a premium now
and want to guarantee they receive certain monthly payments or a return on investment
later in the future. Annuities are contracts issued by a life insurance company designed to
meet requirement or other long-term goals. An annuity is not a life insurance policy.
Variable annuities are designed to be long-term investments, to meet retirement and other
long-range goals. Variable annuities are not suitable for meeting short-term goals because
substantial taxes and insurance company charges may apply if you withdraw your money
early. Variable annuities also involve investment risks, just as mutual funds do.
Commodities are tangible assets used to manufacture and produce goods or services.
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Commodity prices are affected by different risk factors, such as disease, storage capacity,
supply, demand, delivery constraints and weather. Because of those risk factors, even a
well-diversified investment in commodities can be uncertain.
Non-U.S. securities present certain risks such as currency fluctuation, political and
economic change, social unrest, changes in government regulation, differences in
accounting and the lesser degree of accurate public information available.
Past performance is not indicative of future results. Investing in securities involves a
risk of loss that you, as a client, should be prepared to bear.
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
Neither PFGPWM nor its representatives are registered as, or have pending applications
to become, a broker/dealer or a representative of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity Pool
Operator, or a Commodity Trading Advisor
Neither PFGPWM nor its representatives are registered as or have pending applications
to become either a Futures Commission Merchant, Commodity Pool Operator, or
Commodity Trading Advisor or an associated person of the foregoing entities.
C. Registration Relationships Material to this Advisory Business and
Possible Conflicts of Interests
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Some of our investment advisers are also licensed as independent insurance agents. From
time to time, they will offer clients advice or products from this activity. Clients should be
aware that these services pay a commission or other compensation and involve a conflict
of interest, as commissionable products conflict with the fiduciary duties of a registered
investment adviser. PFGPWM always acts in the best interest of the client; including the
sale of commissionable products to advisory clients. Clients are in no way required to
utilize the services of any representative of PFGPWM in connection with such individual's
activities outside of PFGPWM.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
As a fiduciary, it is an investment advisor’s responsibility to provide fair and full
disclosure of all material facts. In addition, an investment advisor has a duty of utmost
good faith to act solely in the best interest of each of its clients. PFGPWM and its
representatives’ fiduciary duty to clients is considered the core underlying principle for
PFGPWM’s Code of Ethics and represents the expected basis for all representatives’
dealings with clients. PFGPWM has a responsibility to ensure that the interests of clients
are placed ahead of it or its representatives’ own investment interests. All representatives
will conduct business in an honest, ethical, and fair manner.
PFGPWM’s written Code of Ethics covers the following areas: Prohibited Purchases and
Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions,
Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality,
Service on a Board of Directors, Compliance Procedures, Compliance with Laws and
Regulations, Procedures and Reporting, Certification of Compliance, Reporting
Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual
Review, and Sanctions. PFGPWM's Code of Ethics is available free upon request to any
client or prospective client.
B. Recommendations Involving Material Financial Interests
PFGPWM does not recommend that clients buy or sell any security in which a related
person to PFGPWM or PFGPWM has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of PFGPWM buy or sell securities for themselves that
they also recommend to clients. This provides an opportunity for representatives of
PFGPWM to buy or sell the same securities before or after recommending the same
securities to clients resulting in representatives profiting off the recommendations they
provide to clients. Such transactions create a conflict of interest. PFGPWM will always
document any transactions that could be construed as conflicts of interest and will never
engage in trading that operates to the client’s disadvantage when similar securities are
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being bought or sold.
Additionally, representatives of PFGPWM use strategies in their own personal accounts
(e.g., options) that differ from the strategies and investments PFGPWM uses for its clients.
PFGPWM will ensure that this does not negatively affect client accounts and the firm,
consistent with its fiduciary duty, will put its clients’ best interest first.
D. Trading Securities At/Around the Same Time as Clients’ Securities
From time to time, representatives of PFGPWM buy or sell securities for themselves at or
around the same time as clients. This provides an opportunity for representatives of
PFGPWM to buy or sell securities before or after recommending securities to clients
resulting in representatives profiting off the recommendations they provide to clients.
Such transactions create a conflict of interest; however, PFGPWM will never engage in
trading that operates to the client’s disadvantage if representatives of PFGPWM buy or
sell securities at or around the same time as clients.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
the market expertise and research access provided by
Custodians/broker-dealers will be recommended based on PFGPWM’s duty to seek “best
execution,” which is the obligation to seek execution of securities transactions for a client
on the most favorable terms for the client under the circumstances. Clients will not
necessarily pay the lowest commission or commission equivalent, and PFGPWM will also
consider
the broker-
dealer/custodian, including but not limited to access to written research, oral
communication with analysts, admittance to research conferences and other resources
provided by the brokers that aid in PFGPWM's research efforts. PFGPWM will never
charge a premium or commission on transactions, beyond the actual cost imposed by the
broker-dealer/custodian.
PFGPWM will require clients to use Charles Schwab & Co., Inc. Member FINRA/SIPC.
However, for 529 Plans and SIMPLE IRA plans, PFGPWM recommends American Funds.
For annuities, PFGPWM recommends Nationwide Advisory and Lincoln Financial.
1. Research and Other Soft Dollar Benefits
While PFGPWM has no formal soft dollars program in which soft dollars are used to
pay for third party services, PFGPWM receives research, products, or other services
from custodians and broker-dealers in the normal course of business.
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Products and services available to the Firm from Schwab
Schwab Advisor Services™ is Schwab's business serving independent investment
advisory firms like us. Schwab provides PFGPWM and our clients with access to
institutional brokerage – trading, custody, reporting and related services – many of
which are not typically available to Schwab retail customers. Schwab also makes
available various support services. Some of those services help us manage or
administer our clients’ accounts while others help us manage and grow our business.
Schwab’s support services described below are generally available on an unsolicited
basis (i.e., we do not have to request them) and at no charge to us. Below is a more
detailed description of Schwab’s support services:
Services that Benefit Clients Directly
Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of client assets.
The investment products available through Schwab include some to which we might
not otherwise have access or that would require a significantly higher minimum initial
investment by our clients. Schwab’s services described in this paragraph generally
benefit each client.
Services that May Not Directly Benefit Clients
Schwab also makes available to us other products and services that benefit us but may
not directly benefit a specific client. These products and services assist us in managing
and administering our clients’ accounts. They include investment research, both
Schwab’s own and that of third parties. We use this research to service all or a
substantial number of our clients’ accounts. In addition to investment research,
Schwab also makes available software and other technology that:
• Provides access to client account data (such as trade confirmations and account
statements);
• Facilitates trade execution and allocate aggregated trade orders for multiple
client accounts;
• Provides pricing and other market data;
• Facilitates payment of our fees from our clients’ accounts; and
• Assists with back-office functions, recordkeeping and client reporting.
Services that Generally Benefit Only Us
Schwab also offers other services intended to help us manage and further develop
our business enterprise. These services include (among others) the following:
• Educational conferences and events
• Technology, compliance, legal, and business consulting
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants and
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insurance providers
Schwab will provide some of these services itself or will arrange for third-party
vendors to provide the services to us. Schwab may also discount or waive its fees for
some of these services or pay all or a part of a third-party’s fees.
Our Interest in Schwab's Services
The availability of the services described above from Schwab benefits us because we
do not have to produce or purchase them. They are not contingent upon PFGPWM
committing any specific amount of business to Schwab in trading commissions or
assets in custody. The fact that we receive these benefits from Schwab is an incentive
for us to recommend the use of Schwab rather than making such a decision based
exclusively on your interest in receiving the best value in custody services and the
most favorable execution of your transactions. This is a conflict of interest. We believe,
however, that taken in the aggregate our recommendation of Schwab as a custodian
and broker is in the best interest of our clients. Our selection is primarily supported
by the scope, quality and price of Schwab’s services, and not Schwab’s services that
benefit only us.
PFGPWM does not receive soft dollar benefits from American Funds, Newport
Retirement Services, Nationwide Advisory, or Lincoln Financial.
2. Brokerage for Client Referrals
PFGPWM receives no referrals from a broker-dealer or third party in exchange for
using that broker-dealer or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
PFGPWM will require clients to use a specific broker-dealer to execute transactions.
Not all advisers require clients to use a particular broker-dealer.
B. Aggregating (Block) Trading for Multiple Client Accounts
If PFGPWM buys or sells the same securities on behalf of more than one client, then it may
(but would be under no obligation to) aggregate or bunch such securities in a single
transaction for multiple clients in order to seek more favorable prices, lower brokerage
commissions, or more efficient execution. In such case, PFGPWM would place an
aggregate order with the broker on behalf of all such clients in order to ensure fairness for
all clients; provided, however, that trades would be reviewed periodically to ensure that
accounts are not systematically disadvantaged by this policy. PFGPWM would determine
the appropriate number of shares and select the appropriate brokers consistent with its
duty to seek best execution, except for those accounts with specific brokerage direction (if
any).
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Item 13: Review of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes
Those Reviews
All client accounts for PFGPWM's advisory services provided on an ongoing basis are
reviewed at least quarterly by the investment adviser on the account with regard to
clients’ respective investment policies and risk tolerance levels. All accounts at PFGPWM
are assigned to these reviewers.
All financial planning accounts are reviewed upon financial plan creation and plan
delivery by the investment adviser on the account. There is only one level of review for
financial planning, and that is the total review conducted to create the financial plan.
B. Factors That Will Trigger a Non-Periodic Review of Client
Accounts
Reviews may be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical
move, or inheritance).
With respect to financial plans, PFGPWM’s services will generally conclude upon delivery
of the financial plan.
C. Content and Frequency of Regular Reports Provided to Clients
Each client of PFGPWM's advisory services provided on an ongoing basis will receive a
statement, at least quarterly, detailing the client’s account, including assets held, asset
value, and calculation of fees. This written report will come from the custodian. PFGPWM
will also provide, at least quarterly, a separate written statement to the client.
Each financial planning client will receive the financial plan upon completion.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice
Rendered to Clients (Includes Sales Awards or Other Prizes)
Other than soft dollar benefits discussed in Item 12 above, PFGPWM does not receive any
economic benefit directly or indirectly from any third party for advice rendered to its
clients. There is no direct link between PFGPWM’s participation in Schwab Advisor
Services and the investment advice it gives to its clients.
B. Compensation to Non – Advisory Personnel for Client Referrals
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PFGPWM, via written arrangement, retains third parties to act as solicitors for PFGPWM’s
investment management services. All compensation with respect to the foregoing will be
fully disclosed to each client to the extent required by applicable law. PFGPWM will
ensure each solicitor is properly registered in all appropriate jurisdictions. Clients do not
pay additional fees as a result of any referral arrangements.
Item 15: Custody
When advisory fees are deducted directly from client accounts at client's custodian, PFGPWM
will be deemed to have limited custody of client's assets and must have written authorization
from the client to do so. Clients will receive all account statements and billing invoices that are
required in each jurisdiction, and they should carefully review those statements for accuracy.
Item 16: Investment Discretion
PFGPWM provides discretionary and non-discretionary investment advisory services to clients.
The Investment Advisory Contract established with each client sets forth the discretionary
authority for trading. Where investment discretion has been granted, PFGPWM generally
manages the client’s account and makes investment decisions without consultation with the client
as to when the securities are to be bought or sold for the account, the total amount of the securities
to be bought/sold, what securities to buy or sell, or the price per share. In non-discretionary
arrangements PFGPWM must obtain client approval prior to implementing recommended
transactions for the client’s account.
Item 17: Voting Client Securities (Proxy Voting)
PFGPWM will not ask for, nor accept voting authority for client securities. Clients will receive
proxies directly from the issuer of the security or the custodian. Clients should direct all proxy
questions to the issuer of the security.
Item 18: Financial Information
A. Balance Sheet
PFGPWM neither requires nor solicits prepayment of more than $1,200 in fees per
client, six months or more in advance, and therefore is not required to include a balance
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sheet with this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to
Meet Contractual Commitments to Clients
Registered investment advisers are required to provide certain financial information
or disclosures about their firms. PFGPWM has no financial commitment that impairs
its ability to meet contractual and fiduciary commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
PFGPWM has not been the subject of a bankruptcy petition in the last ten years.
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