View Document Text
Item 1: Cover Page
Item 1: Cover Page
Part 2A of Form ADV
Firm Brochure
March 6, 2025
Park Capital Management, LLC
SEC File No. 801-115013
Main Office
1601 Greenway Cross, Suite 201
Madison, WI 53713
Mailing Address
PO Box 258009
Madison, WI 53525
phone: 608-440-8608
email: cbauch@parkcapitalmgt.com
website: www.parkcapitalmgt.com
This brochure provides information about the qualifications and business practices of Park Capital
Management, LLC. If you have any questions about the contents of this brochure, please contact us at
608-440-8608. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority. Registration with the SEC or
state regulatory authority does not imply a certain level of skill or expertise.
Additional information about Park Capital Management, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Page 1
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 2: Material Changes
Item 2: Material Changes
This Firm Brochure is our disclosure document prepared according to regulatory requirements
and rules. We will provide you with interim disclosures about material changes as necessary.
The firm has made the following materials changes since the last update of this disclosure
statement was issued.
• None.
Page 2
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 3: Table of Contents
Item 3: Table of Contents
Item 1: Cover Page ...................................................................................................................................................... 1
Item 2: Material Changes .......................................................................................................................................... 2
Item 3: Table of Contents ......................................................................................................................................... 3
Item 4: Advisory Business ......................................................................................................................................... 5
A. Park Capital Management, LLC ................................................................................................................ 5
B. Description of Advisory Services Offered ............................................................................................ 5
C. Client-Tailored Services and Client-Imposed Restrictions ............................................................. 7
D. Wrap Fee Programs ..................................................................................................................................... 7
E. Client Assets Under Management .......................................................................................................... 7
Item 5: Fees and Compensation ............................................................................................................................. 8
A. Methods of Compensation and Fee Schedule ................................................................................... 8
B. Client Payment of Fees ............................................................................................................................... 9
C. Additional Client Fees Charged ............................................................................................................... 9
D. Prepayment of Client Fees ....................................................................................................................... 10
E. External Compensation for the Sale of Securities to Clients ....................................................... 10
Item 6: Performance-Based Fees and Side-by-Side Management .......................................................... 13
Item 7: Types of Clients ........................................................................................................................................... 14
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss................................................... 15
A. Methods of Analysis and Investment Strategies ............................................................................. 15
B.
Investment Strategy and Method of Analysis Material Risks ..................................................... 22
C. Security-Specific Material Risks ............................................................................................................. 23
Item 9: Disciplinary Information ........................................................................................................................... 24
A. Criminal or Civil Actions ........................................................................................................................... 24
B. Administrative Enforcement Proceedings.......................................................................................... 24
C. Self-Regulatory Organization Enforcement Proceedings ............................................................ 24
Item 10: Other Financial Industry Activities and Affiliations ......................................................................... 25
A. Broker-Dealer or Representative Registration ................................................................................. 25
B. Futures or Commodity Registration ..................................................................................................... 25
C. Material Relationships Maintained by this Advisory Business and Conflicts of
Interest ............................................................................................................................................................ 25
Page 3
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 3: Table of Contents
D. Recommendation or Selection of Other Investment Advisors and Conflicts of
Interest ............................................................................................................................................................ 26
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ............................................................................................................................................................ 27
A. Code of Ethics Description ...................................................................................................................... 27
B.
Investment Recommendations Involving a Material Financial Interest and
Conflicts of Interest .................................................................................................................................... 27
C. Advisory Firm Purchase of Same Securities Recommended to Clients and
Conflicts of Interest .................................................................................................................................... 27
D. Client Securities Recommendations or Trades and Concurrent Advisory Firm
Securities Transactions and Conflicts of Interest ............................................................................. 28
Item 12: Brokerage Practices .................................................................................................................................... 29
A. Factors Used to Select Broker-Dealers for Client Transactions .................................................. 29
B. Aggregating Securities Transactions for Client Accounts ............................................................ 33
Item 13: Review of Accounts .................................................................................................................................... 36
A. Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved ......................................................................................................................................... 36
B. Review of Client Accounts on Non-Periodic Basis .......................................................................... 36
C. Content of Client-Provided Reports and Frequency ...................................................................... 36
Item 14: Client Referrals and Other Compensation ......................................................................................... 37
A. Economic Benefits Provided to the Advisory Firm from External Sources and
Conflicts of Interest .................................................................................................................................... 37
B. Advisory Firm Payments for Client Referrals ..................................................................................... 37
Item 15: Custody ........................................................................................................................................................... 38
Item 16: Investment Discretion ............................................................................................................................... 39
Item 17: Voting Client Securities ............................................................................................................................. 40
Item 18: Financial Information ................................................................................................................................. 41
A. Balance Sheet ............................................................................................................................................... 41
B. Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients .......................................................................................................................... 41
C. Bankruptcy Petitions During the Past Ten Years ............................................................................. 41
Page 4
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 4: Advisory Business
Item 4: Advisory Business
A. Park Capital Management, LLC
Park Capital Management, LLC (”Park Capital” and or “the firm”) is a Wisconsin limited liability
company and an SEC-registered investment adviser which began its business in July 2012. Park
Capital makes investment consulting and investment management services available to a wide
variety of clients. Park Capital is owned by Clint Bauch (31.75%), The Park Bank, Inc. (31.75%),
Hausmann Group (31.75%), and John Friar (4.75%).
B. Description of Advisory Services Offered
Park Capital offers investment consulting and investment management services to a wide variety
of clients including, but not limited to, individuals, pension and profit sharing plans, trusts,
estates, charitable organizations, corporations, and other business entities.
B.1. Consulting Services
In completing a financial plan or other consulting project, regardless of the complexity,
Representatives will:
▪
Interview the client, analyze the client’s financial needs and assist the client in developing
realistic goals and objectives based on information provided by the client. The
Representative may also clarify planning problems and outline strategies designed to
meet the client’s goals. A client may retain Park Capital to perform a single nonrecurring
project, such as investment research or specific investment advice, retirement planning
or insurance analysis, or a comprehensive plan covering these and other subjects. A
client may also engage a Representative for projects that may require annual or more
frequent reviews if more complex long-term planning is needed.
▪ Prepare an initial written project or comprehensive plan in the scope requested by a
client based on the information gathered during the client interview and needs
evaluation. This plan may include establishing a clear set of objectives, an outline of
resources, a written investment policy statement, an asset allocation model, strategy
recommendations, retirement, estate, education, or insurance planning, product
recommendations, and steps to take for implementing advice provided.
▪ Help the client implement the plan, including purchasing and/or selling securities and/or
insurance products.
▪ Review the plan periodically in the scope and frequency agreed upon with the client.
The Representative may also, as needed, recommend changes to the client’s investment
portfolio or Plan, either in writing or verbally. Changes in the client’s financial condition, personal
circumstances, goals, or general economic conditions may trigger changes in the plan. To the
extent material changes have occurred to a client’s circumstances or goals, or to the extent a
client requests a new project, the client will be asked to sign a new services agreement. The
Page 5
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 4: Advisory Business
client may initiate contact with the client’s Representative as often as needed and the
Representative will schedule conferences as needed, usually no less than annually.
All investment consulting is based on information provided by the client. It is the client’s
responsibility to be certain Park Capital has current and accurate information for the initial plan
and it is the client’s responsibility to inform the Representative of material changes affecting the
investments and planning strategies implemented.
B.2. Investment Management Services
Park Capital offers clients portfolio management and reporting services by means of its
Investment Management Services program. Through the program, clients receive investment
analysis, allocation recommendations, monthly or quarterly statements reflecting holdings and
transactions, quarterly statements, and ongoing account monitoring services for a portfolio
which may include stocks, bonds, mutual funds, exchange-traded funds, and convertible
securities. Park Capital will exercise discretionary trading authority while providing services. This
means that Park Capital Representatives will have authority to purchase and sell securities of
their choice in the amounts and at the times they believe it is suitable for a client’s account to
do so. Park Capital may also recommend the use of third-party investment managers to manage
all, or a portion of the assets. Such managers will also have limited discretionary trading
authority. Park Capital also offers non-discretionary investment advice, in which Park Capital
makes investment recommendations to clients and clients decide whether to implement the
recommendation.
The initial asset allocation recommendations are based on the financial information gathered
from each client including net worth, risk tolerance, financial goals and objectives, investment
restrictions and overall financial conditions. Based on this information, the client is provided with
investment recommendations designed to provide an appropriate asset mix consistent with the
client’s objectives. The frequency of these reviews is determined by the Representative. Park
Capital Representatives meet with the client on an as needed basis to discuss the portfolio and
other aspects of the service.
Clients should be aware that commissions will be charged for transactions by the brokerage firm
processing the transactions.
As a general rule, Park Capital believes that investing is best suited to those who believe in a
long-term buy-and-hold policy. Therefore, clients should not expect frequent investment
changes in the portfolio. However, as a result of monitoring the account, investment purchases
and sales will be made.
Investments are not held by Park Capital. Instead, all investments managed by Park Capital are
usually held at the brokerage firm ("Custodian") through which transactions are placed.
Park Capital does not assure or guarantee the results of its Investment Management Services;
thus, losses can occur from following Park Capital advice pertaining to any investment or
investment approach, including using conservative investment strategies.
For its discretionary asset management services, Park Capital receives a limited power of
attorney to effect securities transactions on behalf of its clients that include securities and
strategies described in Item 8 of this brochure.
Page 6
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 4: Advisory Business
In addition to providing Park Capital with information regarding their personal financial
circumstances, investment objectives and tolerance for risk, clients have the right to provide the
firm with any reasonable investment restrictions that should be imposed on the management of
their portfolio, and to promptly notify the firm in writing of any changes in such restrictions or in
the client's personal financial circumstances, investment objectives, goals and tolerance for risk.
Park Capital will also contact clients at least annually to determine whether there have been any
changes in a client's personal financial circumstances, investment objectives and tolerance for
risk.
B.3. 401(k) Consulting Services
Park Capital offers 401(k) consulting services, which include the following:
▪ 3(21) and 3(38) Fiduciary Services
Investment Selection
•
Investment Option Replacement
•
• Ongoing investment monitoring
• QDIA selection assistance
▪
Investment Policy creation assistance
▪ Service Provider Liaison (Record-Keeper & Third Party Administrator)
▪ Participant Education
• Group & Individual
▪ Benchmarking Services (Utilizing RPAG)
C. Client-Tailored Services and Client-Imposed Restrictions
Each client’s account will be managed on the basis of the client’s financial situation and
investment objectives and in accordance with any reasonable restrictions imposed by the client
on the management of the account—for example, restricting the type or amount of security to
be purchased in the portfolio.
D. Wrap Fee Programs
Park Capital does not participate in wrap fee programs. (Wrap fee programs offer services for
one all-inclusive fee.)
E. Client Assets Under Management
As of December 31, 2024, Park Capital managed $720,328,004 of discretionary assets and
$12,435,914 of non-discretionary assets.
Page 7
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 5: Fees and Compensation
Item 5: Fees and Compensation
A. Methods of Compensation and Fee Schedule
A.1. Investment Management Services Fee
Fees for Investment Management Services are negotiable and calculated as a percentage of the
total value of investments under Park Capital’s management at the rates set forth in the fee
schedule below.
Annual Fee
Schedule of Fees Value of Assets
Under Management
First $250,000
Next $750,000
Next $1 million
1.10%
1.00%
0.90%
Next $2 million
Above $4 million
0.80%
0.70%
All fees due are set forth in each client’s Investment Management Services Agreement. All fees
are negotiable at Park Capital’s discretion.
Advisory fees are payable quarterly in arrears and are calculated on the basis of the market value
of the investment in the account as of the last business day of the immediately prior calendar
quarter, including any balances held in money market funds. The fee for the initial quarter is
prorated for the period that services are provided. Subsequent fees are based upon the market
value of the account as of the last business day of the previous quarter. Also, the account
balances of related accounts may, at Park Capital’s discretion, be combined for fee calculation
purposes. Park Capital may amend its fee schedule upon 30 days’ advance written notice to the
client.
Investment Management Services may be terminated upon 30 days’ advance written notice by
either party to the other. Upon termination of the agreement, any earned, unpaid fees will be
due and payable. Client has the right to terminate an investment advisory agreement, without
penalty, within the first five business days after executing the agreement.
Fees payable to Park Capital, with client's prior permission, are deducted from the client's
account when due and reports from the account's custodian show the fee debits. Park Capital
will liquidate money market share to pay the fee and, if money market shares or cash value are
not available, other investments will be liquidated. Authorization for the deduction of fees this
way is contained in the services agreement. The client's periodic account statements from the
custodian disclose all amounts disbursed from the account, including advisory and services fees
paid. The client may terminate the authorization for automatic deduction of advisory fees
payable to Park Capital at any time by notifying Park Capital in writing.
Page 8
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 5: Fees and Compensation
A.2. Consulting Services Fee
Fees for Consulting Services are charged as a fixed or hourly fee on a per project basis. The
maximum hourly rate is $250, and the fixed fee ranges from $300 to $10,000 depending on the
services requested. These fees are negotiable.
Prior to engagement, each client signs an agreement, which provides an estimate of the total fee
for services. The amount of time for each consulting, investment, tax, estate, insurance, or other
project depends on the nature and scope of the advice requested by the client, nature and
number of investments in a client’s portfolio, and amount and nature of research required to
address the planning topics requested by the client.
The fee is payable upon commencement of services, but in no event are clients charged more
than $1200, six or more months in advance. Payment arrangements are established in the
Consulting Services Agreement, but clients typically pay fees directly as opposed to having their
account debited. The fee may be waived in whole or in part by Park Capital at its sole discretion.
The fees described above may change based on special situations such as an expansion of a
project, increase in the number of reviews, more specialized needs of the client, more complex
planning, or more detailed reporting. Before such a change is made, the client is given 30 days’
prior written notice and agrees to such changes by signing a new Consulting Services
Agreement or an amendment thereto.
A.3. 401(k) Consulting Services Fees
401(k) consulting services fees range between 10bps and 75pbs, depending on the scope of
services contracted for and the number of plan participants. These fees are negotiable and set
forth in the 401(k) Services Agreement, and are billed directly in arrears.
B. Client Payment of Fees
Park Capital requires clients to authorize the direct debit of fees from their accounts. Exceptions
may be granted subject to the firm’s consent for clients to be billed directly for our fees. For
directly debited fees, the custodian’s periodic statements will show each fee deduction from the
account. Clients may withdraw this authorization for direct billing of these fees at any time by
notifying us or their custodian in writing.
Park Capital will deduct its advisory fees directly from the client’s account provided that (i) the
client provides written authorization to the qualified custodian, and (ii) the qualified custodian
sends the client a statement, at least quarterly, indicating all amounts disbursed from the
account. The client is responsible for verifying the accuracy of the fee calculation, as the client’s
custodian will not verify the calculation.
C. Additional Client Fees Charged
All fees paid for investment advisory services are separate and distinct from the fees and
expenses charged by exchange-traded funds, mutual funds, separate account managers, broker-
dealers, and custodians retained by clients. Such fees and expenses are described in each
Page 9
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 5: Fees and Compensation
exchange-traded fund and mutual fund’s prospectus, each separate account manager’s Form
ADV and Brochure and Brochure Supplement or similar disclosure statement, and by any
broker-dealer or custodian retained by the client. Clients are advised to read these materials
carefully before investing. If a mutual fund also imposes sales charges, a client may pay an initial
or deferred sales charge as further described in the mutual fund’s prospectus. A client using Park
Capital may be precluded from using certain mutual funds or separate account managers
because they may not be offered by the client's custodian.
Please refer to the Brokerage Practices section (Item 12) for additional information regarding the
firm’s brokerage practices.
D. Prepayment of Client Fees
D.1. Investment Management Services
Park Capital does not require the prepayment of Investment Management Services fees.
Advisory fees are payable quarterly in arrears and are calculated on the basis of the market value
of the investment in the account, including any balances held in money market funds.
Investment Management Services may be terminated upon 30 days’ advance written notice by
either party to the other. Upon termination of the agreement, any earned, unpaid fees will be
due and payable. Client has the right to terminate an investment advisory agreement, without
penalty, within the first five business days after executing the agreement.
D.2. Consulting Services
Consulting services are provided pursuant to a written agreement between the firm and the
client. The fee is payable upon commencement of services, but in no event are clients charged
more than $1200, six or more months in advance. Payment arrangements are established in the
Consulting Services Agreement, but clients typically pay fees directly as opposed to having their
account debited. The fee may be waived in whole or in part by Park Capital at its sole discretion.
The Consulting Services Agreement may be terminated at any time by giving 10 days’ advance
written notice from either party to the other. Any unearned prepaid fee is returned to client
upon termination. Any earned but unpaid fees are due immediately upon termination.
E. External Compensation for the Sale of Securities to Clients
Park Capital’s advisory professionals are compensated primarily through a salary and bonus
structure. Park Capital’s advisory professionals may be paid sales, service or administrative fees
for the sale of mutual funds or other investment products. Park Capital’s advisory professionals
may receive commission-based compensation for the sale of securities and insurance products.
Investment adviser representatives, in their capacity as a PKS registered representative, are
prohibited from earning an advisory fee on the securities value transferred from an advisory
client’s PKS account unless commissions earned on such securities transactions occurred at least
a 12–18 months prior to the transfer. Please see Item 10.C. for detailed information and conflicts
of interest.
Page 10
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 5: Fees and Compensation
F. Important Disclosure – Custodian Investment Programs
Please be advised that certain of the firm’s investment adviser representatives are registered
representatives of a broker-dealer. Under this arrangement, we can access certain investment
programs offered through the broker- dealer that offer certain compensation and fee
structures that create conflicts of interest of which clients need to be aware. As such, the
investment adviser representative and/or the firm may have an economic incentive to
recommend the purchase of 12b-1 or revenue share class mutual funds offered through the
broker-dealer platform rather than from the investment adviser platform.
Please be advised that the firm utilizes certain custodians/broker-dealers. Under these
arrangements we can access certain investment programs offered through such custodian(s)
that offer certain compensation and fee structures that create conflicts of interest of which
clients need to be aware. Please note the following:
Limitation on Mutual Fund Universe for Custodian Investment Programs: Please note that as a
matter of policy we prohibit the receipt of revenue share fees from any mutual funds utilized for
our advisory clients’ portfolios. There are certain programs in which we participate where a
client’s investment options may be limited in certain of these programs to those mutual funds
and/or mutual fund share classes that pay 12b-1 fees and other revenue sharing fee payments,
and the client should be aware that the firm is not selecting from among all mutual funds
available in the marketplace when recommending mutual funds to the client.
Conflict Between Revenue Share Class (12b-1) and Non-Revenue Share Class Mutual Funds:
Revenue share class/12b-1 fees are deducted from the net asset value of the mutual fund and
generally, all things being equal, cause the fund to earn lower rates of return than those mutual
funds that do not pay revenue sharing fees. The client is under no obligation to utilize such
programs or mutual funds. Although many factors will influence the type of fund to be used, the
client should discuss with their investment adviser representative whether a share class from a
comparable mutual fund with a more favorable return to investors is available that does not
include the payment of any 12b-1 or revenue sharing fees given the client’s individual needs
and priorities and anticipated transaction costs. In addition, the receipt of such fees can create
conflicts of interest in instances (i) where our adviser representative is also licensed as a
registered representative of a broker-dealer and receives a portion of 12b-1 and or revenue
sharing fees as compensation – such compensation creates an incentive for the investment
adviser representative to use programs which utilize funds that pay such additional
compensation; and (ii) where the custodian receives the entirety of the 12b-1 and/or revenue
sharing fees and takes the receipt of such fees into consideration in terms of benefits it may
elect to provide to the firm, even though such benefits may or may not benefit some or all
of the firm clients.
Page 11
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 6: Performance-Based Fees and Side-by-Side Management
Item 6: Performance-Based Fees and Side-by-Side Management
Park Capital does not charge performance-based fees or other fees based on a share of capital
gains on or capital appreciation of the assets of a client.
Page 12
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 7: Types of Clients
Item 7: Types of Clients
Park Capital offers its investment services to a wide variety of clients including, but not limited
to, individuals, pension and profit sharing plans, trusts, estates, charitable organizations,
corporations and other business entities.
Although Park Capital does not generally impose any conditions for providing its services, there
may be minimum account sizes and fees for the services offered by third-party managers.
Page 13
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis and Investment Strategies
Park Capital uses a variety of sources of data to conduct its economic, investment and market
analysis, such as financial newspapers and magazines, economic and market research materials
prepared by others, conference calls hosted by mutual funds, corporate rating services, annual
reports, prospectuses, and company press releases. It is important to keep in mind that there is
no specific approach to investing that guarantees success or positive returns; investing in
securities involves risk of loss that clients should be prepared to bear.
Park Capital and its investment adviser representatives are responsible for identifying and
implementing the methods of analysis used in formulating investment recommendations to
clients. The methods of analysis may include quantitative methods for optimizing client
portfolios, computer-based risk/return analysis, technical analysis, and statistical and/or
computer models utilizing long-term economic criteria.
▪ Optimization involves the use of mathematical algorithms to determine the appropriate
mix of assets given the firm’s current capital market rate assessment and a particular
client’s risk tolerance.
▪ Quantitative methods include analysis of historical data such as price and volume
statistics, performance data, standard deviation and related risk metrics, how the security
performs relative to the overall stock market, earnings data, price to earnings ratios, and
related data.
▪ Technical analysis involves charting price and volume data as reported by the exchange
where the security is traded to look for price trends.
▪ Computer models may be used to derive the future value of a security based on
assumptions of various data categories such as earnings, cash flow, profit margins, sales,
and a variety of other company specific metrics.
In addition, Park Capital reviews research material prepared by others, as well as corporate
filings, corporate rating services, and a variety of financial publications. Park Capital may employ
outside vendors or utilize third-party software to assist in formulating investment
recommendations to clients.
A.1. Mutual Funds, Individual Securities, Third-Party Separate Account Managers, and
Pooled Investment Vehicles
Park Capital may recommend “institutional share class” mutual funds, individual securities
(including fixed income instruments), and pooled investment vehicles. Park Capital may also
assist the client in selecting one or more appropriate manager(s) for all or a portion of the
client’s portfolio. Such managers will typically manage assets for clients who commit to the
manager a minimum amount of assets established by that manager—a factor that Park Capital
will take into account when recommending managers to clients.
Page 14
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A description of the criteria to be used in formulating an investment recommendation for
mutual funds, ETFs, individual securities (including fixed-income securities), managers, and
pooled investment vehicles is set forth below.
Park Capital has formed relationships with third-party vendors that
▪ provide a technological platform for separate account management
▪ prepare performance reports
▪ perform or distribute research of individual securities
▪ perform billing and certain other administrative tasks
Park Capital may utilize additional independent third parties to assist it in recommending and
monitoring individual securities, mutual funds, managers, and pooled investment vehicles to
clients as appropriate under the circumstances.
Park Capital reviews certain quantitative and qualitative criteria related to mutual funds and
managers and to formulate investment recommendations to its clients. Quantitative criteria may
include
▪
the performance history of a mutual fund or manager evaluated against that of its peers
and other benchmarks
▪ an analysis of risk-adjusted returns
▪ an analysis of the manager’s contribution to the investment return (e.g., manager’s
alpha), standard deviation of returns over specific time periods, sector and style analysis
▪
the fund, sub-advisor or manager’s fee structure
▪
the relevant portfolio manager’s tenure
Qualitative criteria used in selecting/recommending mutual funds or managers include the
investment objectives and/or management style and philosophy of a mutual fund or manager; a
mutual fund or manager’s consistency of investment style; and employee turnover and efficiency
and capacity.
Quantitative and qualitative criteria related to mutual funds and managers are reviewed by Park
Capital on a quarterly basis or such other interval as appropriate under the circumstances. In
addition, mutual funds or managers are reviewed to determine the extent to which their
investments reflect efforts to time the market, or evidence style drift such that their portfolios no
longer accurately reflect the particular asset category attributed to the mutual fund or manager
by Park Capital (both of which are negative factors in implementing an asset allocation
structure).
Park Capital may negotiate reduced account minimum balances and reduced fees with
managers under various circumstances (e.g., for clients with minimum level of assets committed
to the manager for specific periods of time, etc.). There can be no assurance that clients will
receive any reduced account minimum balances or fees, or that all clients, even if apparently
similarly situated, will receive any reduced account minimum balances or fees available to some
other clients. Also, account minimum balances and fees may significantly differ between clients.
Each client’s individual needs and circumstances will determine portfolio weighting, which can
Page 15
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
have an impact on fees given the funds or managers utilized. Park Capital will endeavor to
obtain equal treatment for its clients with funds or managers, but cannot assure equal
treatment.
Park Capital will regularly review the activities of mutual funds and managers utilized for the
client. Clients that engage managers or who invest in mutual funds should first review and
understand the disclosure documents of those managers or mutual funds, which contain
information relevant to such retention or investment, including information on the methodology
used to analyze securities, investment strategies, fees and conflicts of interest. Similarly, clients
qualified to invest in pooled investment vehicles should review the private placement
memoranda or other disclosure materials relating to such vehicles before making a decision to
invest.
A.2. Material Risks of Investment Instruments
Park Capital may invest in open-end mutual funds and exchange-traded funds for the vast
majority of its clients. In addition, for certain clients, Park Capital may effect transactions in the
following types of securities:
▪ Equity securities
▪ Warrants and rights
▪ Mutual fund securities
▪ Exchange-traded funds
▪ Leveraged and inverse exchange-traded funds
▪ Fixed income securities
▪ Corporate debt securities, commercial paper, and certificates of deposit
▪ Municipal securities
▪ U.S. government securities
▪ Corporate debt obligations
▪ Structured products
▪ Variable annuities
▪ Private placements
▪ Pooled investment vehicles
A.2.a. Equity Securities
Investing in individual companies involves inherent risk. The major risks relate to the
company’s capitalization, quality of the company’s management, quality and cost of the
company’s services, the company’s ability to manage costs, efficiencies in the manufacturing
or service delivery process, management of litigation risk, and the company’s ability to create
shareholder value (i.e., increase the value of the company’s stock price). Foreign securities, in
addition to the general risks of equity securities, have geopolitical risk, financial transparency
risk, currency risk, regulatory risk and liquidity risk.
Page 16
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A.2.b. Warrants and Rights
Warrants are securities, typically issued with preferred stock or bonds that give the holder the
right to purchase a given number of shares of common stock at a specified price and time. The
price of the warrant usually represents a premium over the applicable market value of the
common stock at the time of the warrant’s issuance. Warrants have no voting rights with
respect to the common stock, receive no dividends and have no rights with respect to the
assets of the issuer.
Investments in warrants and rights involve certain risks, including the possible lack of a liquid
market for the resale of the warrants and rights, potential price fluctuations due to adverse
market conditions or other factors and failure of the price of the common stock to rise. If the
warrant is not exercised within the specified time period, it becomes worthless.
A.2.c. Mutual Fund Securities
Investing in mutual funds carries inherent risk. The major risks of investing in a mutual fund
include the quality and experience of the portfolio management team and its ability to create
fund value by investing in securities that have positive growth, the amount of individual
company diversification, the type and amount of industry diversification, and the type and
amount of sector diversification within specific industries. In addition, mutual funds tend to be
tax inefficient and therefore investors may pay capital gains taxes on fund investments while
not having yet sold the fund.
A.2.d. Exchange-Traded Funds (“ETFs”)
ETFs are investment companies whose shares are bought and sold on a securities exchange.
An ETF holds a portfolio of securities designed to track a particular market segment or index.
Some examples of ETFs are SPDRs®, streetTRACKS®, DIAMONDSSM, NASDAQ 100 Index
Tracking StockSM (“QQQs SM”) iShares® and VIPERs®. The funds could purchase an ETF to gain
exposure to a portion of the U.S. or foreign market. The funds, as a shareholder of another
investment company, will bear their pro-rata portion of the other investment company’s
advisory fee and other expenses, in addition to their own expenses.
Investing in ETFs involves risk. Specifically, ETFs, depending on the underlying portfolio and its
size, can have wide price (bid and ask) spreads, thus diluting or negating any upward price
movement of the ETF or enhancing any downward price movement. Also, ETFs require more
frequent portfolio reporting by regulators and are thereby more susceptible to actions by
hedge funds that could have a negative impact on the price of the ETF. Certain ETFs may
employ leverage, which creates additional volatility and price risk depending on the amount of
leverage utilized, the collateral and the liquidity of the supporting collateral.
Further, the use of leverage (i.e., employing the use of margin) generally results in additional
interest costs to the ETF. Certain ETFs are highly leveraged and therefore have additional
volatility and liquidity risk. Volatility and liquidity can severely and negatively impact the price
of the ETF’s underlying portfolio securities, thereby causing significant price fluctuations of the
ETF.
Page 17
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A.2.e. Leveraged and Inverse Exchange-Traded Funds (“ETFs”)
Leveraged ETFs employ financial derivatives and debt to try to achieve a multiple (for example
two or three times) of the return or inverse return of a stated index or benchmark over the
course of a single day. The use of leverage typically increases risk for an investor. However,
unlike utilizing margin or shorting securities in your own account, you cannot lose more than
your original investment. An inverse ETF is designed to track, on a daily basis, the inverse of its
benchmark. Inverse ETFs utilize short selling, derivatives trading, and other leveraged
investment techniques, such as futures trading to achieve their objectives. Leverage and
inverse ETFs reset each day; as such, their performance can quickly diverge from the
performance of the underlying index or benchmark. An investor could suffer significant losses
even if the long-term performance of the index showed a gain. Engaging in short sales and
using swaps, futures, contracts, and other derivatives can expose the ETF.
There is always a risk that not every leveraged or inverse ETF will meet its stated objective on
any given trading day. An investor should understand the impact an investment in the ETF
could have on the performance of their portfolio, taking into consideration goals and
tolerance for risk. Leveraged or inverse ETFs may be less tax-efficient than traditional ETFs, in
part because daily resets can cause the ETF to realize significant short-term capital gains that
may not be offset by a loss. Be sure to check with your tax advisor about the consequences of
investing in a leveraged or inverse ETF. Leveraged and Inverse ETFs are not suited for long-
term investment strategies. These are not appropriate for buy-and-hold or conservative
investors and are more suitable for investors who understand leverage and are willing to
assume the risk of magnified potential losses. These funds tend to carry higher fees, due to
active management, that can also affect performance.
A.2.f. Fixed Income Securities
Fixed income securities carry additional risks than those of equity securities described above.
These risks include the company’s ability to retire its debt at maturity, the current interest rate
environment, the coupon interest rate promised to bondholders, legal constraints,
jurisdictional risk (U.S or foreign) and currency risk. If bonds have maturities of ten years or
greater, they will likely have greater price swings when interest rates move up or down. The
shorter the maturity the less volatile the price swings. Foreign bonds have liquidity and
currency risk.
A.2.g. Corporate Debt, Commercial Paper and Certificates of Deposit
Fixed income securities carry additional risks than those of equity securities described above.
These risks include the company’s ability to retire its debt at maturity, the current interest rate
environment, the coupon interest rate promised to bondholders, legal constraints,
jurisdictional risk (U.S or foreign) and currency risk. If bonds have maturities of ten years or
greater, they will likely have greater price swings when interest rates move up or down. The
shorter the maturity the less volatile the price swings. Foreign bonds also have liquidity and
currency risk.
Page 18
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Commercial paper and certificates of deposit are generally considered safe instruments,
although they are subject to the level of general interest rates, the credit quality of the issuing
bank and the length of maturity. With respect to certificates of deposit, depending on the
length of maturity there can be prepayment penalties if the client needs to convert the
certificate of deposit to cash prior to maturity.
A.2.h. Municipal Securities
Municipal securities carry additional risks than those of corporate and bank-sponsored debt
securities described above. These risks include the municipality’s ability to raise additional tax
revenue or other revenue (in the event the bonds are revenue bonds) to pay interest on its
debt and to retire its debt at maturity. Municipal bonds are generally tax free at the federal
level, but may be taxable in individual states other than the state in which both the investor
and municipal issuer is domiciled.
A.2.i. U.S. Government Securities
U.S. government securities include securities issued by the U.S. Treasury and by U.S.
government agencies and instrumentalities. U.S. government securities may be supported by
the full faith and credit of the United States.
A.2.j. Corporate Debt Obligations
Corporate debt obligations include corporate bonds, debentures, notes, commercial paper
and other similar corporate debt instruments. Companies use these instruments to borrow
money from investors. The issuer pays the investor a fixed or variable rate of interest and must
repay the amount borrowed at maturity. Commercial paper (short-term unsecured promissory
notes) is issued by companies to finance their current obligations and normally has a maturity
of less than nine months. In addition, the firm may also invest in corporate debt securities
registered and sold in the United States by foreign issuers (Yankee bonds) and those sold
outside the U.S. by foreign or U.S. issuers (Eurobonds).
A.2.k. Structured Products
Structured products are designed to facilitate highly customized risk-return objectives. While
structured products come in many different forms, they typically consist of a debt security that
is structured to make interest and principal payments based upon various assets, rates or
formulas. Many structured products include an embedded derivative component. Structured
products may be structured in the form of a security, in which case these products may receive
benefits provided under federal securities law, or they may be cast as derivatives, in which case
they are offered in the over-the-counter market and are subject to no regulation.
Investment in structured products includes significant risks, including valuation, liquidity, price,
credit and market risks. One common risk associated with structured products is a relative lack
of liquidity due to the highly customized nature of the investment. Moreover, the full extent of
returns from the complex performance features is often not realized until maturity. As such,
structured products tend to be more of a buy-and-hold investment decision rather than a
means of getting in and out of a position with speed and efficiency.
Page 19
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Another risk with structured products is the credit quality of the issuer. Although the cash
flows are derived from other sources, the products themselves are legally considered to be the
issuing financial institution's liabilities. The vast majority of structured products are from high
investment grade issuers only. Also, there is a lack of pricing transparency. There is no uniform
standard for pricing, making it harder to compare the net-of-pricing attractiveness of
alternative structured product offerings than it is, for instance, to compare the net expense
ratios of different mutual funds or commissions among broker-dealers.
A.2.m. Variable Annuities
Variable Annuities are long-term financial products designed for retirement purposes. In
essence, annuities are contractual agreements in which payment(s) are made to an insurance
company, which agrees to pay out an income or a lump sum amount at a later date. There are
contract limitations and fees and charges associated with annuities, administrative fees, and
charges for optional benefits. They also may carry early withdrawal penalties and surrender
charges, and carry additional risks such as the insurance carrier's ability to pay claims.
Moreover, variable annuities carry investment risk similar to mutual funds. Investors should
carefully review the terms of the variable annuity contract before investing.
A.2.n. Private Placements
Private placements carry significant risk in that companies using the private placement market
conduct securities offerings that are exempt from registration under the federal securities laws,
which means that investors do not have access to public information and such investors are
not provided with the same amount of information that they would receive if the securities
offering was a public offering. Moreover, many companies using private placements do so to
raise equity capital in the start-up phase of their business, or require additional capital to
complete another phase in their growth objective. In addition, the securities issued in
connection with private placements are restricted securities, which means that they are not
traded on a secondary market, such as a stock exchange, and they are thus illiquid and cannot
be readily converted to cash.
A.2.o. Pooled Investment Vehicles
A pooled investment vehicle, such as a commodity pool or investment company, is generally
offered only to investors who meet specified suitability, net worth and annual income criteria.
Pooled investment vehicles sell securities through private placements and thus are illiquid and
subject to a variety of risks that are disclosed in each pooled investment vehicle’s confidential
private placement memorandum or disclosure document. Investors should read these
documents carefully and consult with their professional advisors prior to committing
investment dollars. Because many of the securities involved in pooled investment vehicles do
not have transparent trading markets from which accurate and current pricing information can
be derived, or in the case of private equity investments where portfolio security companies are
privately held with no publicly traded market, the firm will be unable to monitor or verify the
accuracy of such performance information.
Page 20
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
B. Investment Strategy and Method of Analysis Material Risks
Our investment strategy is custom-tailored to the client’s goals, investment objectives, risk
tolerance, and personal and financial circumstances.
B.1. Margin Leverage
Although Park Capital, as a general business practice, does not utilize leverage, there may be
instances in which exchange-traded funds, other separate account managers and, in very limited
circumstances, Park Capital will utilize leverage. In this regard please review the following:
The use of margin leverage enhances the overall risk of investment gain and loss to the client’s
investment portfolio. For example, investors are able to control $2 of a security for $1. So if the
price of a security rises by $1, the investor earns a 100% return on their investment. Conversely,
if the security declines by $.50, then the investor loses 50% of their investment.
The use of margin leverage entails borrowing, which results in additional interest costs to the
investor.
Broker-dealers who carry customer accounts require a minimum equity requirement when
clients utilize margin leverage. The minimum equity requirement is stated as a percentage of the
value of the underlying collateral security with an absolute minimum dollar requirement. For
example, if the price of a security declines in value to the point where the excess equity used to
satisfy the minimum requirement dissipates, the broker-dealer will require the client to deposit
additional collateral to the account in the form of cash or marketable securities. A deposit of
securities to the account will require a larger deposit, as the security being deposited is included
in the computation of the minimum equity requirement. In addition, when leverage is utilized
and the client needs to withdraw cash, the client must sell a disproportionate amount of
collateral securities to release enough cash to satisfy the withdrawal amount based upon similar
reasoning as cited above.
Regulations concerning the use of margin leverage are established by the Federal Reserve Board
and vary if the client’s account is held at a broker-dealer versus a bank custodian. Broker-dealers
and bank custodians may apply more stringent rules as they deem necessary.
B.2. Short-Term Trading
Although Park Capital, as a general business practice, does not utilize short-term trading, there
may be instances in which short-term trading may be necessary or an appropriate strategy. In
this regard, please read the following:
There is an inherent risk for clients who trade frequently in that high-frequency trading creates
substantial transaction costs that in the aggregate could negatively impact account
performance.
B.3. Short Selling
Park Capital generally does not engage in short selling but reserves the right to do so in the
exercise of its sole judgment. Short selling involves the sale of a security that is borrowed rather
Page 21
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
than owned. When a short sale is effected, the investor is expecting the price of the security to
decline in value so that a purchase or closeout of the short sale can be effected at a significantly
lower price. The primary risks of effecting short sales is the availability to borrow the stock, the
unlimited potential for loss, and the requirement to fund any difference between the short credit
balance and the market value of the security.
B.4. Technical Trading Models
Technical trading models are mathematically driven based upon historical data and trends of
domestic and foreign market trading activity, including various industry and sector trading
statistics within such markets. Technical trading models, through mathematical algorithms,
attempt to identify when markets are likely to increase or decrease and identify appropriate
entry and exit points. The primary risk of technical trading models is that historical trends and
past performance cannot predict future trends, and there is no assurance that the mathematical
algorithms employed are designed properly, updated with new data, and can accurately predict
future market, industry, and sector performance.
C. Security-Specific Material Risks
There is an inherent risk for clients who have their investment portfolios heavily weighted in one
security, one industry or industry sector, one geographic location, one investment manager, one
type of investment instrument (equities versus fixed income). Clients who have diversified
portfolios, as a general rule, incur less volatility and therefore less fluctuation in portfolio value
than those who have concentrated holdings. Concentrated holdings may offer the potential for
higher gain, but also offer the potential for significant loss.
Page 22
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 9: Disciplinary Information
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There is nothing to report on this item.
B. Administrative Enforcement Proceedings
There is nothing to report on this item.
C. Self-Regulatory Organization Enforcement Proceedings
There is nothing to report on this item.
Page 23
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 10: Other Financial Industry Activities and Affiliations
Item 10: Other Financial Industry Activities and Affiliations
A. Broker-Dealer or Representative Registration
Neither Park Capital nor its affiliates are registered broker-dealers and do not have an
application to register pending.
Managers, members, and registered personnel of Park Capital are registered representatives of
Purshe Kaplan Sterling Investments, Inc. (“PKS”), a FINRA-registered broker-dealer and member
of SIPC. PKS is a financial services company engaged in the sale of investment products.
B. Futures or Commodity Registration
Neither Park Capital nor its affiliates are registered as a commodity firm, futures commission
merchant, commodity pool operator or commodity trading advisor and do not have an
application to register pending.
C. Material Relationships Maintained by this Advisory Business and
Conflicts of Interest
C.1. Conflict Summary
Please note that Park Capital, The Park Bank, Inc., and Hausmann Group are affiliate entities and
may cross-sell services to each entity’s current and prospective customers, and may provide
financial, technology and human resources support and services to each other. Please note that
there is an economic incentive to cross-sell services and products between affiliates and the
recommendation of one or more affiliate products and services may serve the economic
interests of Park Capital and its affiliates versus the interests of its advisory clients. Clients are
under no obligation to use affiliate products and services and may select their desired service
provider. Any investment products or services provided by Park Capital and/or Hausmann Group
carry risk of loss and are not FDIC insured.
C.2. Broker-Dealer Registration – Purshe Kaplan Sterling
Managers, members, and registered personnel of Park Capital are registered representatives of
Purshe Kaplan Sterling Investments, Inc. (“PKS”), a FINRA-registered broker-dealer and member
of SIPC. As a result, such professionals are subject to the oversight of PKS and FINRA. As such,
clients of Park Capital should understand that their personal and account information is
available to FINRA and PKS personnel in the fulfillment of their oversight obligations and duties.
Park Capital professionals who effect transactions for advisory clients may receive transaction or
commission compensation from PKS. The recommendation of securities transactions for
commission creates a conflict of interest in that Park Capital is economically incented to effect
securities transactions for clients. Although Park Capital strives to put its clients’ interests first,
such recommendations may be viewed as being in the best interests of Park Capital rather than
Page 24
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 10: Other Financial Industry Activities and Affiliations
in the client’s best interest. Park Capital advisory clients are not compelled to effect securities
transactions through PKS.
C.3. Insurance Sales – Hausmann Group
Certain managers, members, and registered employees of Park Capital are licensed insurance
agents of Hausmann Group, a Wisconsin-registered insurance agency. With respect to the
provision of financial planning services, Park Capital professionals may recommend insurance
products and receive a commission. Please be advised that Hausmann Group is an affiliate of
Park Capital and there is a conflict of interest as Park Capital has an economic incentive to
recommend its insurance affiliate for insurance products. Please also be advised that Park
Capital strives to put its clients’ interests first and foremost. Other than for insurance products
that require a securities license, such as variable insurance products, clients may utilize any
insurance carrier or insurance agency they desire. For products requiring a securities and
insurance license, clients may be limited to those insurance carriers that have a selling
agreement with Park Capital’s associated persons’ employing broker-dealer.
C.4. The Park Bank, Inc.
Certain managers, members, and employees of Park Capital may be employees and or direct or
indirect owners of The Park Bank, Inc., a Wisconsin chartered bank and member FDIC. Park
Capital professionals may recommend banking products and services from its affiliate, The Park
Bank. Please be advised there is a conflict of interest in that there is an economic incentive to
recommend banking products and services offered through such affiliate. Park Capital strives to
put its clients’ interests first and foremost, and clients are under no obligation to utilize products
or services of The Park Bank and may use the banking institution of their choice.
D. Recommendation or Selection of Other Investment Advisors and
Conflicts of Interest
Park Capital does not recommend separate account managers in which it receives any form of
compensation from the separate account manager.
Page 25
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
A. Code of Ethics Description
In accordance with the Advisers Act, Park Capital has adopted policies and procedures designed
to detect and prevent insider trading. In addition, Park Capital has adopted a Code of Ethics (the
“Code”). Among other things, the Code includes written procedures governing the conduct of
Park Capital's advisory and access persons. The Code also imposes certain reporting obligations
on persons subject to the Code. The Code and applicable securities transactions are monitored
by the chief compliance officer of Park Capital. Park Capital will send clients a copy of its Code of
Ethics upon written request.
Park Capital has policies and procedures in place to ensure that the interests of its clients are
given preference over those of Park Capital, its affiliates and its employees. For example, there
are policies in place to prevent the misappropriation of material non-public information, and
such other policies and procedures reasonably designed to comply with federal and state
securities laws.
B. Investment Recommendations Involving a Material Financial Interest and
Conflicts of Interest
Park Capital does not engage in principal trading (i.e., the practice of selling stock to advisory
clients from a firm’s inventory or buying stocks from advisory clients into a firm’s inventory). In
addition, Park Capital does not recommend any securities to advisory clients in which it has
some proprietary or ownership interest.
C. Advisory Firm Purchase of Same Securities Recommended to Clients and
Conflicts of Interest
Park Capital, its affiliates, employees and their families, trusts, estates, charitable organizations
and retirement plans established by it may purchase the same securities as are purchased for
clients in accordance with its Code of Ethics policies and procedures. The personal securities
transactions by advisory representatives and employees may raise potential conflicts of interest
when they trade in a security that is:
▪ owned by the client, or
▪ considered for purchase or sale for the client.
Such conflict generally refers to the practice of front-running (trading ahead of the client), which
Park Capital specifically prohibits. Park Capital has adopted policies and procedures that are
intended to address these conflicts of interest. These policies and procedures:
▪
require our advisory representatives and employees to act in the client’s best interest
▪ prohibit fraudulent conduct in connection with the trading of securities in a client
account
Page 26
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
▪ prohibit employees from personally benefitting by causing a client to act, or fail to act in
making investment decisions
▪ prohibit the firm or its employees from profiting or causing others to profit on
knowledge of completed or contemplated client transactions
▪ allocate investment opportunities in a fair and equitable manner
▪ provide for the review of transactions to discover and correct any trades that result in an
advisory representative or employee benefitting at the expense of a client.
Advisory representatives and employees must follow Park Capital’s procedures when purchasing
or selling the same securities purchased or sold for the client.
D. Client Securities Recommendations or Trades and Concurrent Advisory
Firm Securities Transactions and Conflicts of Interest
Park Capital, its affiliates, employees and their families, trusts, estates, charitable organizations,
and retirement plans established by it may effect securities transactions for their own accounts
that differ from those recommended or effected for other Park Capital clients. Park Capital will
make a reasonable attempt to trade securities in client accounts at or prior to trading the
securities in its affiliate, corporate, employee or employee-related accounts. Trades executed the
same day will likely be subject to an average pricing calculation (please refer to Item 12.B.3
Order Aggregation). It is the policy of Park Capital to place the clients’ interests above those of
Park Capital and its employees.
Page 27
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 12: Brokerage Practices
Item 12: Brokerage Practices
A. Factors Used to Select Broker-Dealers for Client Transactions
A.1. Custodian Recommendations
Park Capital may recommend that clients establish brokerage accounts with Charles Schwab &
Co., Inc., a FINRA registered broker-dealer, member SIPC, to maintain custody of clients’ assets
and to effect trades for their accounts. Although Park Capital may recommend that clients
establish accounts at the custodian, it is the client’s decision to custody assets with the
custodian. Park Capital is independently owned and operated and not affiliated with custodian.
For Park Capital client accounts maintained in its custody, the custodian generally does not
charge separately for custody services but is compensated by account holders through
commissions and other transaction-related or asset-based fees for securities trades that are
executed through the custodian or that settle into custodian accounts.
Park Capital considers the financial strength, reputation, operational efficiency, cost, execution
capability, level of customer service, and related factors in recommending broker-dealers or
custodians to advisory clients.
In certain instances and subject to approval by Park Capital, Park Capital will recommend to
clients certain other broker-dealers and/or custodians based on the needs of the individual
client, and taking into consideration the nature of the services required, the experience of the
broker-dealer or custodian, the cost and quality of the services, and the reputation of the
broker-dealer or custodian. The final determination to engage a broker-dealer or custodian
recommended by Park Capital will be made by and in the sole discretion of the client. The client
recognizes that broker-dealers and/or custodians have different cost and fee structures and
trade execution capabilities. As a result, there may be disparities with respect to the cost of
services and/or the transaction prices for securities transactions executed on behalf of the client.
Clients are responsible for assessing the commissions and other costs charged by broker-dealers
and/or custodians.
A.1.a. How We Select Brokers/Custodians to Recommend
Park Capital seeks to recommend a custodian/broker who will hold client assets and execute
transactions on terms that are overall most advantageous when compared to other available
providers and their services. We consider a wide range of factors, including, among others, the
following:
▪ combination of transaction execution services along with asset custody services
(generally without a separate fee for custody)
▪ capability to execute, clear, and settle trades (buy and sell securities for client accounts)
▪ capabilities to facilitate transfers and payments to and from accounts (wire transfers,
check requests, bill payment, etc.)
▪ breadth of investment products made available (stocks, bonds, mutual funds, exchange-
traded funds (ETFs), etc.)
Page 29
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 12: Brokerage Practices
▪ availability of investment research and tools that assist us in making investment
decisions
▪ quality of services
▪ competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.) and willingness to negotiate them
▪
reputation, financial strength, and stability of the provider
▪
their prior service to us and our other clients
▪ availability of other products and services that benefit us, as discussed below
A.1.b. Client’s Custody and Brokerage Costs
For client accounts that the firm maintains, the custodian generally does not charge clients
separately for custody services but is compensated by charging commissions or other fees on
trades that it executes or that settle into the custodian’s accounts. The custodian’s commission
rates applicable to the firm’s client accounts were negotiated based on the firm’s commitment
to maintain a certain minimum amount of client assets at the custodian. This commitment
benefits the client because the overall commission rates paid are lower than they would be if
the firm had not made the commitment. In addition to commissions, the custodian charges a
flat dollar amount as a “prime broker” or “trade away” fee for each trade that the firm has
executed by a different broker-dealer but where the securities bought or the funds from the
securities sold are deposited (settled) into the client’s custodian account. These fees are in
addition to the commissions or other compensation the client pays the executing broker-
dealer. Because of this, in order to minimize the client’s trading costs, the firm has the
custodian execute most trades for the account.
A.1.c. Soft Dollar Arrangements
Park Capital does not utilize soft dollar arrangements. Park Capital does not direct brokerage
transactions to executing brokers for research and brokerage services.
A.1.d. Institutional Trading and Custody Services
The custodian provides Park Capital with access to its institutional trading and custody
services, which are typically not available to the custodian’s retail investors. These services
generally are available to independent investment advisors on an unsolicited basis, at no
charge to them so long as a certain minimum amount of the advisor’s clients’ assets are
maintained in accounts at a particular custodian. The custodian’s brokerage services include
the execution of securities transactions, custody, research, and access to mutual funds and
other investments that are otherwise generally available only to institutional investors or
would require a significantly higher minimum initial investment.
A.1.e. Other Products and Services
Custodian also makes available to Park Capital other products and services that benefit Park
Capital but may not directly benefit its clients’ accounts. Many of these products and services
may be used to service all or some substantial number of Park Capital's accounts, including
Page 30
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 12: Brokerage Practices
accounts not maintained at custodian. The custodian may also make available to Park Capital
software and other technology that
▪ provide access to client account data (such as trade confirmations and account
statements)
▪
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts
▪ provide research, pricing and other market data
▪
facilitate payment of Park Capital’s fees from its clients’ accounts
▪ assist with back-office functions, recordkeeping and client reporting
The custodian may also offer other services intended to help Park Capital manage and further
develop its business enterprise. These services may include
▪ compliance, legal and business consulting
▪ publications and conferences on practice management and business succession
▪ access to employee benefits providers, human capital consultants and insurance
providers
The custodian may also provide other benefits such as educational events or occasional
business entertainment of Park Capital personnel. In evaluating whether to recommend that
clients custody their assets at the custodian, Park Capital may take into account the availability
of some of the foregoing products and services and other arrangements as part of the total
mix of factors it considers, and not solely the nature, cost or quality of custody and brokerage
services provided by the custodian, which may create a potential conflict of interest.
A.1.f. Independent Third Parties
The custodian may make available, arrange, and/or pay third-party vendors for the types of
services rendered to Park Capital. The custodian may discount or waive fees it would otherwise
charge for some of these services or all or a part of the fees of a third party providing these
services to Park Capital.
A.1.g. Additional Compensation Received from Custodians
Park Capital may participate in institutional customer programs sponsored by broker-dealers
or custodians. Park Capital may recommend these broker-dealers or custodians to clients for
custody and brokerage services. There is no direct link between Park Capital’s participation in
such programs and the investment advice it gives to its clients, although Park Capital receives
economic benefits through its participation in the programs that are typically not available to
retail investors. These benefits may include the following products and services (provided
without cost or at a discount):
▪ Receipt of duplicate client statements and confirmations
▪ Research-related products and tools
▪ Consulting services
▪ Access to a trading desk serving Park Capital participants
Page 31
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 12: Brokerage Practices
▪ Access to block trading (which provides the ability to aggregate securities transactions
for execution and then allocate the appropriate shares to client accounts)
▪ The ability to have advisory fees deducted directly from client accounts
▪ Access to an electronic communications network for client order entry and account
information
▪ Access to mutual funds with no transaction fees and to certain institutional money
managers
▪ Discounts on compliance, marketing, research, technology, and practice management
products or services provided to Park Capital by third-party vendors
The custodian may also pay for business consulting and professional services received by Park
Capital’s related persons, and may pay or reimburse expenses (including client transition
expenses, travel, lodging, meals and entertainment expenses for Park Capital’s personnel to
attend conferences). Some of the products and services made available by such custodian
through its institutional customer programs may benefit Park Capital but may not benefit its
client accounts. These products or services may assist Park Capital in managing and
administering client accounts, including accounts not maintained at the custodian as
applicable. Other services made available through the programs are intended to help Park
Capital manage and further develop its business enterprise. The benefits received by Park
Capital or its personnel through participation in these programs do not depend on the
amount of brokerage transactions directed to the broker-dealer.
Park Capital also participates in similar institutional advisor programs offered by other
independent broker-dealers or trust companies, and its continued participation may require
Park Capital to maintain a predetermined level of assets at such firms. In connection with its
participation in such programs, Park Capital will typically receive benefits similar to those listed
above, including research, payments for business consulting and professional services received
by Park Capital’s related persons, and reimbursement of expenses (including travel, lodging,
meals and entertainment expenses for Park Capital’s personnel to attend conferences
sponsored by the broker-dealer or trust company).
As part of its fiduciary duties to clients, Park Capital endeavors at all times to put the interests
of its clients first. Clients should be aware, however, that the receipt of economic benefits by
Park Capital or its related persons in and of itself creates a potential conflict of interest and
may indirectly influence Park Capital’s recommendation of broker-dealers such as Schwab for
custody and brokerage services.
A.1.h. The Firm’s Interest in Schwab’s Services
The availability of these services from the custodian benefits the firm because the firm does
not have to produce or purchase them. The firm does not have to pay for the custodian’s
services so long as a certain minimum of client assets is kept in accounts at the custodian. This
minimum of client assets may give the firm an incentive to recommend that clients maintain
their accounts with the custodian based on the firm’s interest in receiving the custodian’s
services that benefit the firm’s business rather than based on the client’s interest in receiving
the best value in custody services and the most favorable execution of client transactions. This
Page 32
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 12: Brokerage Practices
is a potential conflict of interest. The firm believes, however, that the selection of the custodian
as custodian and broker is in the best interest of clients. It is primarily supported by the scope,
quality, and price of the custodian’s services and not the custodian’s services that benefit only
the firm.
A.2. Brokerage for Client Referrals
Park Capital does not engage in the practice of directing brokerage commissions in exchange
for the referral of advisory clients.
A.3. Directed Brokerage
A.3.a. Park Capital Recommendations
Park Capital typically recommends Schwab as custodian for clients’ funds and securities and to
execute securities transactions on its clients’ behalf.
A.3.b. Client-Directed Brokerage
Occasionally, clients may direct Park Capital to use a particular broker-dealer to execute
portfolio transactions for their account or request that certain types of securities not be
purchased for their account. Clients who designate the use of a particular broker-dealer
should be aware that they will lose any possible advantage Park Capital derives from
aggregating transactions. Such client trades are typically effected after the trades of clients
who have not directed the use of a particular broker-dealer. Park Capital loses the ability to
aggregate trades with other Park Capital advisory clients, potentially subjecting the client to
inferior trade execution prices as well as higher commissions.
B. Aggregating Securities Transactions for Client Accounts
B.1. Best Execution
Park Capital may recommend that clients establish brokerage accounts with Schwab, a FINRA-
registered broker-dealer, member SIPC, to maintain custody of clients’ assets and to effect
trades for their accounts. Such accounts will be prime broker eligible so that if and when the
need arises to effect securities transactions at broker-dealers ("executing brokers") other than
with the client’s current custodian, such custodian will accept delivery or deliver the applicable
security from/to the executing broker. Schwab charges a “trade away” fee which is charged
against the client account for each trade away occurrence. Other custodians have their own
policies concerning prime broker accounts and trade away fees. Clients are directed to consult
their current custodian for their policies and fees.
Park Capital, pursuant to the terms of its investment advisory agreement with clients, has
discretionary authority to determine which securities are to be bought and sold, the amount of
such securities, the executing broker, and the commission rates to be paid to effect such
transactions. Park Capital recognizes that the analysis of execution quality involves a number of
factors, both qualitative and quantitative. Park Capital will follow a process in an attempt to
Page 33
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 12: Brokerage Practices
ensure that it is seeking to obtain the most favorable execution under the prevailing
circumstances when placing client orders. These factors include but are not limited to the
following:
▪ The financial strength, reputation and stability of the broker
▪ The efficiency with which the transaction is effected
▪ The ability to effect prompt and reliable executions at favorable prices (including the
applicable dealer spread or commission, if any)
▪ The availability of the broker to stand ready to effect transactions of varying degrees of
difficulty in the future
▪ The efficiency of error resolution, clearance and settlement
▪ Block trading and positioning capabilities
▪ Performance measurement
▪ Online access to computerized data regarding customer accounts
▪ Availability, comprehensiveness, and frequency of brokerage and research services
▪ Commission rates
▪ The economic benefit to the client
▪ Related matters involved in the receipt of brokerage services
Consistent with its fiduciary responsibilities, Park Capital seeks to ensure that clients receive best
execution with respect to clients’ transactions by blocking client trades to reduce commissions
and transaction costs. To the best of Park Capital’s knowledge, these custodians provide high-
quality execution, and Park Capital’s clients do not pay higher transaction costs in return for
such execution.
Commission rates and securities transaction fees charged to effect such transactions are
established by the client’s independent custodian and/or broker-dealer. Based upon its own
knowledge of the securities industry, Park Capital believes that such commission rates are
competitive within the securities industry. Lower commissions or better execution may be able
to be achieved elsewhere.
B.2. Security Allocation
Since Park Capital may be managing accounts with similar investment objectives, Park Capital
may aggregate orders for securities for such accounts. In such event, allocation of the securities
so purchased or sold, as well as expenses incurred in the transaction, is made by Park Capital in
the manner it considers to be the most equitable and consistent with its fiduciary obligations to
such accounts.
Park Capital’s allocation procedures seek to allocate investment opportunities among clients in
the fairest possible way, taking into account the clients’ best interests. Park Capital will follow
procedures to ensure that allocations do not involve a practice of favoring or discriminating
against any client or group of clients. Account performance is never a factor in trade allocations.
Page 34
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 12: Brokerage Practices
Park Capital’s advice to certain clients and entities and the action of Park Capital for those and
other clients are frequently premised not only on the merits of a particular investment, but also
on the suitability of that investment for the particular client in light of his or her applicable
investment objective, guidelines and circumstances. Thus, any action of Park Capital with respect
to a particular investment may, for a particular client, differ or be opposed to the
recommendation, advice, or actions of Park Capital to or on behalf of other clients.
B.3. Order Aggregation
Orders for the same security entered on behalf of more than one client will generally be
aggregated (i.e., blocked or bunched) subject to the aggregation being in the best interests of
all participating clients. Subsequent orders for the same security entered during the same
trading day may be aggregated with any previously unfilled orders. Subsequent orders may also
be aggregated with filled orders if the market price for the security has not materially changed
and the aggregation does not cause any unintended duration exposure. All clients participating
in each aggregated order will receive the average price and, subject to minimum ticket charges
and possible step outs, pay a pro rata portion of commissions.
To minimize performance dispersion, “strategy” trades should be aggregated and average
priced. However, when a trade is to be executed for an individual account and the trade is not in
the best interests of other accounts, then the trade will only be performed for that account. This
is true even if Park Capital believes that a larger size block trade would lead to best overall price
for the security being transacted.
B.4. Allocation of Trades
All allocations will be made prior to the close of business on the trade date. In the event an
order is “partially filled,” the allocation will be made in the best interests of all the clients in the
order, taking into account all relevant factors including, but not limited to, the size of each
client’s allocation, clients’ liquidity needs and previous allocations. In most cases, accounts will
get a pro forma allocation based on the initial allocation. This policy also applies if an order is
“over-filled.”
Park Capital acts in accordance with its duty to seek best price and execution and will not
continue any arrangements if Park Capital determines that such arrangements are no longer in
the best interest of its clients.
Page 35
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 13: Review of Accounts
Item 13: Review of Accounts
A. Schedule for Periodic Review of Client Accounts or Financial Plans and
Advisory Persons Involved
The client's portfolio is reviewed no less frequently than annually by a Park Capital
Representative, or more frequently as agreed upon by the client and the Representative. More
than one Representative may be involved in the development of a plan and, with the client's
permission, the client's legal and accounting professionals may be involved. When outside
professionals become involved in the planning process, the cost of the outside professionals is
the responsibility of the client.
For clients receiving Consulting Services, a written project report or comprehensive financial
plan is prepared in the scope requested by the client during the initial interview and subsequent
counseling sessions.
B. Review of Client Accounts on Non-Periodic Basis
Park Capital may perform ad hoc reviews on an as-needed basis if there have been material
changes in the client’s investment objectives or risk tolerance, or a material change in how Park
Capital formulates investment advice.
C. Content of Client-Provided Reports and Frequency
Clients receiving Investment Management Services receive reports at least quarterly from their
account's custodian. The client may receive a written performance report as often as is agreed
upon between the client and the advisor, but not more often than quarterly. Clients are
encouraged to compare the information on any account statement received from Park Capital to
that shown on custodial statements.
Page 36
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 14: Client Referrals and Other Compensation
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided to the Advisory Firm from External Sources
and Conflicts of Interest
Please refer to the disclosures in Items 10 and 12 regarding referrals to third-party service
providers and benefits the firm receives from its custodian(s). Park Capital may receive economic
benefits for referring clients to third-party service providers. You are under no obligation to
utilize any service provider recommended to you by Park Capital or its affiliates.
Park Capital may attend mutual fund company or other third-party company programs, events,
or conferences where expenses are paid for (in part or in whole) by the fund company or other
third parties whose products and services that Park Capital may utilize in providing advisory
services. This represents a conflict of interest in that Park Capital has an incentive to use and
promote their products and services. To address this conflict, Park Capital will always act in the
best interest of its clients consistent with its fiduciary duty as an investment adviser.
B. Advisory Firm Payments for Client Referrals
Employees of The Park Bank, Inc., a Wisconsin chartered bank and member FDIC, as well as
insurance affiliate Hausmann Group, may recommend to clients the financial services of its
affiliate Park Capital and receive a referral fee from Park Capital. You are under no obligation
to utilize any service provider recommended to you by Park Capital or its affiliates.
Page 37
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 15: Custody
Item 15: Custody
Park Capital is considered to have custody of client assets for purposes of the Advisers Act for
the following reasons:
▪ The client authorizes us to instruct their custodian to deduct our advisory fees directly
from the client’s account. The custodian maintains actual custody of clients’ assets.
▪ Our authority to direct client requests, utilizing standing instructions, for wire transfer of
funds for first-party money movement and third-party money movement (checks and/or
journals, ACH, Fed-wires). The firm has elected to meet the SEC’s seven conditions to
avoid the surprise custody exam, as outlined below:
1. The client provides an instruction to the qualified custodian, in writing, that includes
the client’s signature, the third party’s name, and either the third party’s address or
the third party’s account number at a custodian to which the transfer should be
directed.
2. The client authorizes the investment adviser, in writing, either on the qualified
custodian’s form or separately, to direct transfers to the third party either on a
specified schedule or from time to time.
3. The client’s qualified custodian performs appropriate verification of the instruction,
such as a signature review or other method to verify the client’s authorization, and
provides a transfer of funds notice to the client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s
qualified custodian.
5. The investment adviser has no authority or ability to designate or change the identity
of the third party, the address, or any other information about the third party
contained in the client’s instruction.
6. The investment adviser maintains records showing that the third party is not a
related party of the investment adviser or located at the same address as the
investment adviser.
7. The client’s qualified custodian sends the client, in writing, an initial notice confirming
the instruction and an annual notice reconfirming the instruction.
Individual advisory clients will receive at least quarterly account statements directly from their
custodian containing a description of all activity, cash balances, and portfolio holdings in their
accounts. Clients are urged to compare the account balance(s) shown on their account
statements to the quarter-end balance(s) on their custodian's monthly statement. The
custodian’s statement is the official record of the account.
Page 38
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 16: Investment Discretion
Item 16: Investment Discretion
Clients may grant a limited power of attorney to Park Capital with respect to trading activity in
their accounts by signing the appropriate custodian limited power of attorney form. In those
cases, Park Capital will exercise full discretion as to the nature and type of securities to be
purchased and sold, the amount of securities for such transactions, the amount of commissions
to be paid, and the executing broker to be used. Investment limitations may be designated by
the client as outlined in the investment advisory agreement. In addition, subject to the terms of
its investment advisory agreement, Park Capital may be granted discretionary authority for the
retention of independent third-party investment management firms. Investment limitations may
be designated by the client as outlined in the investment advisory agreement. Please see the
applicable third-party manager’s disclosure brochure for detailed information relating to
discretionary authority.
Page 39
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 17: Voting Client Securities
Item 17: Voting Client Securities
Park Capital does not take discretion with respect to voting proxies on behalf of its clients. Park
Capital will endeavor to make recommendations to clients on voting proxies regarding
shareholder vote, consent, election or similar actions solicited by, or with respect to, issuers of
securities beneficially held as part of Park Capital supervised and/or managed assets. In no event
will Park Capital take discretion with respect to voting proxies on behalf of its clients.
Except as required by applicable law, Park Capital will not be obligated to render advice or take
any action on behalf of clients with respect to assets presently or formerly held in their accounts
that become the subject of any legal proceedings, including bankruptcies.
From time to time, securities held in the accounts of clients will be the subject of class action
lawsuits. Park Capital has no obligation to determine if securities held by the client are subject to
a pending or resolved class action lawsuit. Park Capital also has no duty to evaluate a client’s
eligibility or to submit a claim to participate in the proceeds of a securities class action
settlement or verdict. Furthermore, Park Capital has no obligation or responsibility to initiate
litigation to recover damages on behalf of clients who may have been injured as a result of
actions, misconduct, or negligence by corporate management of issuers whose securities are
held by clients.
Where Park Capital receives written or electronic notice of a class action lawsuit, settlement, or
verdict affecting securities owned by a client, it will forward all notices, proof of claim forms, and
other materials to the client. Electronic mail is acceptable where appropriate and where the
client has authorized contact in this manner.
Page 40
Part 2A of Form ADV: Park Capital Management, LLC Brochure
Item 18: Financial Information
Item 18: Financial Information
A. Balance Sheet
Park Capital does not require the prepayment of fees of $1200 or more, six months or more in
advance, and as such is not required to file a balance sheet.
B. Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability
to Meet Commitments to Clients
Park Capital does not have any financial issues that would impair its ability to provide services to
clients.
C. Bankruptcy Petitions During the Past Ten Years
There is nothing to report on this item.
Page 41
Part 2A of Form ADV: Park Capital Management, LLC Brochure