View Document Text
Objectivity Squared Wealth Management
Form ADV Part 2A – Disclosure Brochure
Effective: March 20, 2025
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of Objectivity Squared Wealth Management (“OSWM” or the “Advisor”). If you have any questions about
the content of this Disclosure Brochure, please contact the Advisor at (843) 212-2805.
OSWM is a registered investment advisor with the U.S. Securities and Exchange Commission. The information in
this Disclosure Brochure has not been approved or verified by the U.S. Securities and Exchange Commission
(“SEC”)/SEC or by any state securities authority. Registration of an investment advisor does not imply any specific
level of skill or training. This Disclosure Brochure provides information about OSWM to assist you in determining
whether to retain the Advisor.
Additional information about OSWM and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 311052.
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Page 2
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about the Advisory
Persons of OSWM.
OSWM believes that communication and transparency are the foundation of its relationship with clients and will
continually strive to provide you with complete and accurate information at all times. OSWM encourages all current
and prospective clients to read this Disclosure Brochure and discuss any questions you may have with the Advisor.
Material Changes
This ADV2A has been fully re-drafted, prompting minor changes throughout. No material changes have been made
since the last annual amendment filing on 03/12/2024 besides the change listed below:
• The Advisor has amended Item 5 to reflect a minimum fee of 0.80% for Wealth Management Services
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business practices,
changes in regulations or routine annual updates as required by the securities regulators. This complete Disclosure
Brochure or a Summary of Material Changes shall be provided to you annually and if a material change occurs.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 311052. You
may also request a copy of this Disclosure Brochure at any time by contacting the Advisor at (843) 212-2805.
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Page 3
Item 3 – Table of Contents
Item 1 – Cover Page ................................................................................................................................................. 1
Item 2 – Material Changes....................................................................................................................................... 3
Item 3 – Table of Contents ...................................................................................................................................... 4
Item 4 – Advisory Services ..................................................................................................................................... 5
A. Firm Information .............................................................................................................................................................. 5
B. Advisory Services Offered ............................................................................................................................................... 5
C. Client Account Management ........................................................................................................................................... 6
D. Wrap Fee Programs ........................................................................................................................................................ 7
E. Assets Under Management ............................................................................................................................................. 7
Item 5 – Fees and Compensation ........................................................................................................................... 7
A. Fees for Advisory Services.............................................................................................................................................. 7
B. Fee Billing........................................................................................................................................................................ 7
C. Other Fees and Expenses .............................................................................................................................................. 8
D. Advance Payment of Fees and Termination ................................................................................................................... 8
E. Compensation for Sales of Securities ............................................................................................................................. 8
Item 6 – Performance-Based Fees and Side-By-Side Management ................................................................... 8
Item 7 – Types of Clients......................................................................................................................................... 9
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................... 9
A. Methods of Analysis ........................................................................................................................................................ 9
B. Risk of Loss ..................................................................................................................................................................... 9
Item 9 – Disciplinary Information ......................................................................................................................... 12
Item 10 – Other Financial Industry Activities and Affiliations .......................................................................... 12
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............... 12
A. Code of Ethics ............................................................................................................................................................... 12
B. Personal Trading with Material Interest ......................................................................................................................... 12
C. Personal Trading in Same Securities as Clients ........................................................................................................... 13
D. Personal Trading at Same Time as Client .................................................................................................................... 13
Item 12 – Brokerage Practices ............................................................................................................................. 13
A. Recommendation of Custodian[s] ................................................................................................................................. 13
B. Aggregating and Allocating Trades ............................................................................................................................... 14
Item 13 – Review of Accounts .............................................................................................................................. 14
A. Frequency of Reviews ................................................................................................................................................... 14
B. Causes for Reviews ...................................................................................................................................................... 14
C. Review Reports ............................................................................................................................................................. 14
Item 14 – Client Referrals and Other Compensation ......................................................................................... 14
A. Compensation Received by OSWM .............................................................................................................................. 14
B. Compensation for Client Referrals ................................................................................................................................ 15
Item 15 – Custody .................................................................................................................................................. 15
Item 16 – Investment Discretion ........................................................................................................................... 15
Item 17 – Voting Client Securities ........................................................................................................................ 15
Item 18 – Financial Information ............................................................................................................................ 15
Privacy Policy......................................................................................................................................................... 16
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Page 4
Item 4 – Advisory Services
A. Firm Information
Objectivity Squared Wealth Management (“OSWM” or the “Advisor”) is a registered investment advisor with the
U.S. Securities and Exchange Commission. The Advisor is organized as a Limited Liability Company (LLC) under
the laws of the State of South Carolina. OSWM was founded in October 2020 and is owned and operated by
Nicholas C. Holmes (Managing Member / CCO) and Alexander Opoulos (Managing Member). This Disclosure
Brochure provides information regarding the qualifications, business practices, and the advisory services provided
by OSWM.
B. Advisory Services Offered
OSWM offers wealth management services to individuals, high net worth individuals, charitable organizations,
corporations, and retirement plans (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. OSWM's fiduciary commitment is further described in the Advisor’s Code of Ethics. For more
information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading.
Wealth Management Services
OSWM may provide Clients with wealth management services, which generally includes a broad range of
comprehensive financial planning and consulting services in connection with discretionary management of
investment portfolios. These services are described below.
Investment Management Services - OSWM provides customized wealth management solutions for its Clients. This
is achieved through continuous personal Client contact and interaction while providing discretionary investment
management and related advisory services. OSWM works closely with each Client to identify their investment goals
and objectives as well as risk tolerance and financial situation in order to create a portfolio strategy. OSWM will
then construct an investment portfolio, consisting of low-cost, diversified mutual funds and/or exchange-traded
funds (“ETFs”) to achieve the Client’s investment goals. The Advisor may also utilize individual stocks, bonds or
options contracts to meet the needs of its Clients. The Advisor may retain other types of investments from the
Client’s legacy portfolio due to fit with the overall portfolio strategy, tax-related reasons, or other reasons as
identified between the Advisor and the Client.
OSWM’s investment strategies are primarily long-term focused, but the Advisor may buy, sell or re-allocate
positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. OSWM will construct, implement and monitor the portfolio to ensure it meets the goals, objectives,
circumstances, and risk tolerance agreed to by the Client. Each Client will have the opportunity to place reasonable
restrictions on the types of investments to be held in their respective portfolio, subject to acceptance by the Advisor.
OSWM evaluates and selects investments for inclusion in Client portfolios only after applying its internal due
diligence process. OSWM may recommend, on occasion, redistributing investment allocations to diversify the
portfolio. OSWM may recommend specific positions to increase sector or asset class weightings. The Advisor may
recommend employing cash positions as a possible hedge against market movement.
OSWM may recommend selling positions for reasons that include, but are not limited to, harvesting capital gains or
losses, business or sector risk exposure to a specific security or class of securities, overvaluation or overweighting
of the position[s] in the portfolio, change in risk tolerance of the Client, generating cash to meet Client needs, or any
risk deemed unacceptable for the Client’s risk tolerance.
Under certain circumstances, OSWM may accept or maintain custody of Client’s funds or securities. Please see
Item 15 – Custody for more information.
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Page 5
Private Equity - Certain clients may be involved with a third-party private equity vehicle, such as Live Oak Capital or
other similar investments. OSWM will apply standard suitability practices for eligibility requirements.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over the
assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based account
to fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a new (or
increase its current) advisory fee as a result of the transaction. No client is under any obligation to roll over a
retirement account to an account managed by the Advisor.
Financial Planning Services - OSWM will typically provide a variety of financial planning and consulting services to
Clients, pursuant to a written financial planning agreement. Services are offered in several areas of a Client’s
financial situation, depending on their goals and objectives. Generally, such financial planning services involve
preparing a formal financial plan or rendering a specific financial consultation based on the Client’s financial goals
and objectives. This planning or consulting may encompass one or more areas of need, including but not limited to,
investment planning, retirement planning, personal savings, education savings, insurance needs and other areas of
a Client’s financial situation.
A financial plan developed for, or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs.
OSWM may also refer Clients to an accountant, attorney or other specialists, as appropriate for their unique
situation. For certain financial planning engagements, the Advisor will provide a written summary of the Client’s
financial situation, observations, and recommendations. For consulting or ad-hoc engagements, the Advisor may
not provide a written summary. Plans or consultations are typically completed within six (6) months of contract date,
assuming all information and documents requested are provided promptly.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor for
investment management services or to increase the level of investment assets with the Advisor, as it would
increase the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to
act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
C. Client Account Management
Prior to engaging OSWM to provide wealth management services, each Client is required to enter into one or more
agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor and the
Client. These services may include:
• Establishing an Investment Strategy – OSWM, in connection with the Client, will develop a strategy that
seeks to achieve the Client’s goals and objectives.
• Asset Allocation – OSWM will develop a strategic asset allocation that is targeted to meet the investment
objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – OSWM will develop a portfolio for the Client that is intended to meet the stated
goals and objectives of the Client.
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Page 6
•
Investment Management and Supervision – OSWM will provide investment management and ongoing
oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
OSWM includes, in addition to custodial costs, administrative fees, wire fees, trade away transactions, other fees
and expenses (herein “Covered Costs together with its wealth management fees. Including these fees into a single
asset-based fee is considered a “Wrap Fee Program”. The Advisor customizes its wealth management services for
its Clients. The Advisor sponsors the OSWM Wrap Fee Program solely as a supplemental disclosure regarding the
combination of fees. Depending on the level of trading required for the Client’s account[s] in a particular year, the
Client may pay more or less in total fees than if the Client paid its own transaction fees. Please see Appendix 1 –
Wrap Fee Program Brochure, which is included as a supplement to this Disclosure Brochure.
E. Assets Under Management
As of December 31, 2024, OSWM manages $401,100,000 in Client assets, all of which are managed on a
discretionary basis. Clients may request more current information at any time by contacting the Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into one or more
written agreements with the Advisor.
A. Fees for Advisory Services
Wealth Management Services
Wealth management fees are paid quarterly, in advance of each calendar quarter, pursuant to the terms of the wealth
management agreement. Wealth management fees are based on the market value of assets under management at
the end of the prior calendar quarter. Wealth management fees are based on the following schedule:
Total Household Value ($)
Less than $10,000,000
$10,000,000 - $15,000,000
Over $15,000,000
Maximum Annual Advisory Fee (%)
1.00%
0.90%
0.80%
The wealth management fee in the first quarter of service is prorated from the inception date of the account[s] to the
end of the first quarter. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into
consideration the aggregate assets under management with the Advisor, excluding any accounts that are being
charged a discounted fee differing from the tiered advisory fee described above. All securities held in accounts
managed by OSWM will be independently valued by the Custodian. The Advisor will conduct periodic reviews of the
Custodian’s valuation to ensure accurate billing.
The Advisor’s fee is exclusive of, and in addition to any applicable securities transaction and custody fees, and other
related costs and expenses described in Item 5.C below, which may be incurred by the Client. However, the Advisor
shall not receive any portion of these commissions, fees, and costs.
B. Fee Billing
Wealth Management Services
Wealth management fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s] at
the Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be deducted
from the Client’s account[s] at the beginning of the respective quarter. The amount due is calculated by applying the
quarterly rate (annual rate divided by 4) to the total assets under management with OSWM at the end of the prior
quarter. Clients will be provided with a statement, at least quarterly, from the Custodian reflecting deduction of the
wealth management fee. Clients are urged to also review and compare the statement provided by the Advisor to the
brokerage statement from the Custodian, as the Custodian does not perform a verification of fees. Clients provide
written authorization permitting advisory fees to be deducted by OSWM to be paid directly from their account[s] held
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Page 7
by the Custodian as part of the wealth management agreement and separate account forms provided by the
Custodian.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties in connection with investments made on behalf
of the Client’s account[s]. OSWM includes Covered Costs as part of its overall wealth management fee through the
OSWM Wrap Fee Program. Securities transaction fees for Client-directed trades may be charged back to the
Client. Please see Item 4.D. above as well as Appendix 1 – Wrap Fee Program Brochure.
In addition, all fees paid to OSWM for wealth management services are separate and distinct from the expenses
charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are described in
each fund’s prospectus. These fees and expenses will generally be used to pay management fees for the funds,
other fund expenses, account administration (e.g., custody, brokerage and account reporting), and a possible
distribution fee. A Client may be able to invest in these products directly, without the services of OSWM, but would
not receive the services provided by OSWM which are designed, among other things, to assist the Client in
determining which products or services are most appropriate for each Client’s financial situation and objectives.
Accordingly, the Client should review both the fees charged by the fund[s] and the fees charged by OSWM to fully
understand the total fees to be paid. Please refer to Item 12 – Brokerage Practices for additional information.
D. Advance Payment of Fees and Termination
Wealth Management Services
OSWM may be compensated for its wealth management services in advance of the quarter in which services are
rendered. Either party may terminate the wealth management agreement, at any time, by providing advance written
notice to the other party. The Client may also terminate the wealth management agreement within five (5) business
days of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur charges
for bona fide advisory services rendered to the point of termination and such fees will be due and payable by the
Client. Upon termination, the Advisor will refund any unearned, prepaid wealth management fees from the effective
date of termination to the end of the quarter. The Client’s wealth management agreement with the Advisor is non-
transferable without the Client’s prior consent.
E. Compensation for Sales of Securities
OSWM does not buy or sell securities to earn commissions and does not receive any compensation for securities
transactions in any Client account, other than the wealth management fees noted above.
Insurance Agency Affiliations
Certain Advisory Persons are also licensed as independent insurance professionals. As an independent insurance
professional, the Advisory Person will earn commission-based compensation for selling insurance products,
including insurance products they sell to Clients. Insurance commissions earned by these persons are separate
and in addition to advisory fees. This practice presents a conflict of interest because the person providing
investment advice on behalf of the Advisor who is also an insurance agent has an incentive to recommend
insurance products to Clients for the purpose of generating commissions rather than solely based on Client needs.
However, Clients are under no obligation, contractually or otherwise, to purchase insurance products through any
Advisory Person affiliated with the Advisor.
Item 6 – Performance-Based Fees and Side-By-Side Management
OSWM does not charge performance-based fees for its wealth management services. The fees charged by OSWM
are as described in Item 5 above and are not based upon the capital appreciation of the funds or securities held by
any Client.
OSWM does not manage any proprietary investment funds or limited partnerships (for example, a mutual fund or a
hedge fund) and has no financial incentive to recommend any particular investment options to its Clients.
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Page 8
Item 7 – Types of Clients
OSWM offers wealth management services to individuals, high net worth individuals, charitable organizations,
corporations, and retirement plans. OSWM generally does not impose a minimum relationship size.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
OSWM employs both fundamental and technical analysis methods in developing investment strategies for its
Clients. Research and analysis from OSWM are derived from numerous sources, including financial media
companies, third-party research materials, Internet sources, and review of company activities, including annual
reports, prospectuses, press releases and research prepared by others. Examples of methodologies that OSWM
investment strategies may incorporate include:
Fundamental Analysis – Fundamental analysis utilizes economic and business indicators as investment selection
criteria. These criteria consist generally of ratios and trends that may indicate the overall strength and financial
viability of the entity being analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they
are a strong investment with a value discounted by the market. While this type of analysis helps the Advisor in
evaluating a potential investment, it does not guarantee that the investment will increase in value. Assets meeting
the investment criteria utilized in the fundamental analysis may lose value and may have negative investment
performance. The Advisor monitors these economic indicators to determine if adjustments to strategic allocations
are appropriate. More details on the Advisor’s review process are included below in Item 13 – Review of Accounts.
Technical Analysis – involves the analysis of past market data rather than specific company data in determining the
recommendations made to clients. Technical analysis may involve the use of charts to identify market patterns and
trends, which may be based on investor sentiment rather than the fundamentals of the company. The primary risk
in using technical analysis is that spotting historical trends may not help to predict such trends in the future. Even if
the trend will eventually reoccur, there is no guarantee that OSWM will be able to accurately predict such a
reoccurrence.
Asset Allocation – Asset Allocation is a broad term used to define the process of selecting a mix of asset classes
and the efficient allocation of capital to those assets by matching rates of return to a specified and quantifiable
tolerance for risk.
Dollar-Cost Averaging – Dollar-cost averaging is the technique of buying a fixed dollar amount of securities at
regularly scheduled intervals, regardless of the price per share. This will gradually, over time, decrease the
average share price of the security. Dollar-cost averaging lessens the risk of investing a large amount in a single
investment at the wrong time.
Long-Term Purchases – securities purchased with the expectation that the value of those securities will grow over a
relatively long period of time, generally greater than one year.
Short-Term Purchases – securities purchased with the expectation that they will be sold within a relatively short
period of time, generally less than one year, to take advantage of the securities’ short term price fluctuations.
As noted above, OSWM generally employs a long-term investment strategy for its Clients, as consistent with their
financial goals. OSWM will typically hold all or a portion of a security for more than a year, but may hold for shorter
periods for the purpose of rebalancing a portfolio or meeting the cash needs of Clients. At times, OSWM may also
buy and sell positions that are more short-term in nature, depending on the goals of the Client and/or the
fundamentals of the security, sector or asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. OSWM will assist Clients in determining an appropriate
strategy based on their tolerance for risk and other factors noted above. However, there is no guarantee that a
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Page 9
Client will meet their investment goals. Please see Item 8.B. for risks associated with the Advisor’s investment
strategies as well as general risks of investing.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that the
investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis may
lose value and may have negative investment performance. The Advisor monitors these economic indicators to
determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s review process are
included below in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account[s]. The Advisor shall rely on the financial and other information provided by the Client
or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals or
other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client accounts.
The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio construction
process. Following are some of the risks associated with the Advisor’s investment strategies:
Alternative Investments (Limited Partnerships)
The performance of alternative investments (limited partnerships) can be volatile and may have limited liquidity. An
investor could lose all or a portion of their investment. Such investments often have concentrated positions and
investments that may carry higher risks. Client should only have a portion of their assets in these investments.
Bond Risks
Bonds are subject to specific risks, including the following: (1) interest rate risks, i.e. the risk that bond prices will fall
if interest rates rise, and vice versa, the risk depends on two things, the bond's time to maturity, and the coupon
rate of the bond. (2) reinvestment risk, i.e. the risk that any profit gained must be reinvested at a lower rate than
was previously being earned, (3) inflation risk, i.e. the risk that the cost of living and inflation increase at a rate that
exceeds the income investment thereby decreasing the investor’s rate of return, (4) credit default risk, i.e. the risk
associated with purchasing a debt instrument which includes the possibility of the company defaulting on its
repayment obligation, (5) rating downgrades, i.e. the risk associated with a rating agency’s downgrade of the
company’s rating which impacts the investor’s confidence in the company’s ability to repay its debt and (6) Liquidity
Risks, i.e. the risk that a bond may not be sold as quickly as there is no readily available market for the bond.
Equity (stock) Market Risk
Common stocks are susceptible to general stock market fluctuations and to volatile increases and decreases in
value as market confidence in and perceptions of their issuers change. If you held common stock, or common stock
equivalents, of any given issuer, you would generally be exposed to greater risk than if you held preferred stocks
and debt obligations of the issuer.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs
will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading risk
based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs has a large bid-
ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements and may
dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF purchased
or sold at one point in the day may have a different price than the same ETF purchased or sold a short time later.
Fixed Income Risks
Fixed Income Securities are subject to specific risks, including the following: (1) interest rate risks, i.e. the risk that
bond prices will fall if interest rates rise, and vice versa, the risk depends on two things, the bond's time to maturity,
and the coupon rate of the bond. (2) reinvestment risk, i.e. the risk that any profit gained must be reinvested at a
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Page 10
lower rate than was previously being earned, (3) inflation risk, i.e. the risk that the cost of living and inflation
increase at a rate that exceeds the income investment thereby decreasing the investor’s rate of return, (4) credit
default risk, i.e. the risk associated with purchasing a debt instrument which includes the possibility of the company
defaulting on its repayment obligation, (5) rating downgrades, i.e. the risk associated with a rating agency’s
downgrade of the company’s rating which impacts the investor’s confidence in the company’s ability to repay its
debt and (6) Liquidity Risks, i.e. the risk that a bond may not be sold as quickly as there is no readily available
market for the bond.
Leveraged and Inverse ETFs
Leveraged and Inverse ETFs are not suitable for all investors and should be utilized only by sophisticated investors
who understand leverage risk, consequences of seeking daily leveraged investment results and intend to actively
monitor and manage their investments. Leveraged ETFs are not designed to track the underlying index over
periods longer than one trading day. The use of leverage increases the level of investment risk. Leverage will
magnify gains or losses on those investments. Inverse ETFs lose value when the underlying investments rise in
value. The investments have the risk of not meeting their stated daily investment objectives over a long-term
period.
Management Risks
OSWM’s applies its investment techniques and risk analyses in making investment decisions or recommendations
for its Clients, but there can be no guarantee that they will produce the desired results. In addition, there is no
guarantee that a strategy based on historical information will produce the desired results in the future and, if market
dynamics change, the effectiveness of the strategies may be limited. Each strategy runs the risk that OSWM’s
investment techniques will fail to produce the desired results.
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of the
mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a mutual
fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the same
price as a mutual fund purchased later that same day.
Short Sales
A short sale involves the sale of a security that the Client does not own in the hope of purchasing the same security
at a later date at a lower price. To make delivery to the buyer, the Client must borrow the security and is obligated
to return the security to the lender, which is accomplished by a later purchase of the security. The Client realizes a
profit or a loss as a result of a short sale if the price of the security decreases or increases respectively between the
date of the short sale and the date on which the Client covers its short position, i.e., purchases the security to
replace the borrowed security. A short sale involves the theoretically unlimited risk of an increase in the market
price of the security that would result in a theoretically unlimited loss.
Structured Products
Structured products are securities derived from another asset, such as a security or a basket of securities, an
index, a commodity, a debt issuance, or a foreign currency. Structured products frequently limit the upside
participation in the reference asset. Structured products are senior unsecured debt of the issuing bank and subject
to the credit risk associated with that issuer. This credit risk exists whether or not the investment held in the account
offers principal protection. The creditworthiness of the issuer does not affect or enhance the likely performance of
the investment other than the ability of the issuer to meet its obligations. Any payments due at maturity are
dependent on the issuer’s ability to pay. In addition, the trading price of the security in the secondary market, if
there is one, may be adversely impacted if the issuer’s credit rating is downgraded. Some structured products offer
full protection of the principal invested, others offer only partial or no protection. Investors may be sacrificing a
higher yield to obtain the principal guarantee. In addition, the principal guarantee relates to nominal principal and
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Page 11
does not offer inflation protection. An investor in a structured product never has a claim on the underlying
investment, whether a security, zero coupon bond, or option. There may be little or no secondary market for the
securities and information regarding independent market pricing for the securities may be limited. This is true even
if the product has a ticker symbol or has been approved for listing on an exchange. Tax treatment of structured
products may be different from other investments held in the account (e.g., income may be taxed as ordinary
income even though payment is not received until maturity). Structured CDs that are insured by the FDIC are
subject to applicable FDIC limits.
Past performance is not a guarantee of future returns. Investing in securities and other investments involve
a risk of loss that each Client should understand and be willing to bear. Clients are reminded to discuss
these risks with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory or disciplinary events involving OSWM or its management persons. OSWM
values the trust Clients place in the Advisor. The Advisor encourages Clients to perform the requisite due diligence
on any advisor or service provider that the Client engages. The backgrounds of the Advisor or Advisory Persons
are available on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by searching with
the Advisor’s firm name or CRD# 311052.
Item 10 – Other Financial Industry Activities and Affiliations
Insurance Agency Affiliations
As noted in Item 5.E, certain Advisory Persons are also licensed insurance professionals conducting business
under Objectivity Squared Insurance Solutions, LLC (“OSIS”), a licensed insurance agency under common control
with the Advisor. Implementations of insurance recommendations are separate and apart from Advisory Persons’
role with OSWM. OSIS and Advisory Persons will receive customary commissions and other related revenues from
the various insurance companies whose products are sold. Advisory Persons are not required to offer the products
of any particular insurance company. Commissions generated by insurance sales do not offset regular advisory
fees. This practice presents a conflict of interest in recommending certain products of the insurance companies.
Clients are under no obligation to implement any recommendations made by Advisory Persons or the Adviser.
One of OSWM’s owners has a familial tie to a firm through which OSWM may purchase mutual funds. Clients
should be aware that the purchase of these mutual funds could cause a conflict of interest. OSWM always acts in
the best interest of the client; including the selection and purchase of mutual funds for advisory clients. Clients are
in no way required to hold these specific mutual funds. OSWM may offer an alternative product.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
OSWM has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary commitment to each
Client. This Code applies to all persons associated with OSWM (“Supervised Persons”). The Code was developed
to provide general ethical guidelines and specific instructions regarding the Advisor’s duties to each Client. OSWM
and its Supervised Persons owe a duty of loyalty, fairness and good faith towards each Client. It is the obligation of
OSWM’s Supervised Persons to adhere not only to the specific provisions of the Code, but also to the general
principles that guide the Code. The Code covers a range of topics that address employee ethics and conflicts of
interest. To request a copy of the Code, please contact the Advisor at (843) 212-2805.
B. Personal Trading with Material Interest
OSWM allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. OSWM does not act as principal in any transactions. In addition, the Advisor does
not act as the general partner of a fund, or advise an investment company. OSWM does not have a material
interest in any securities traded in Client accounts.
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Page 12
C. Personal Trading in Same Securities as Clients
OSWM allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Owning the same securities that are recommended (purchase or sell) to Clients
presents a conflict of interest that, as fiduciaries, must be disclosed to Clients and mitigated through policies and
procedures. As noted above, the Advisor has adopted the Code to address insider trading (material non-public
information controls); gifts and entertainment; outside business activities and personal securities reporting. When
trading for personal accounts, Supervised Persons have a conflict of interest if trading in the same securities. The
fiduciary duty to act in the best interest of its Clients can be violated if personal trades are made with more
advantageous terms than Client trades, or by trading based on material non-public information. This risk is
mitigated by OSWM requiring reporting of personal securities trades by its Supervised Persons for review by the
Chief Compliance Officer (“CCO”) or delegate. The Advisor has also adopted written policies and procedures to
detect the misuse of material, non-public information.
D. Personal Trading at Same Time as Client
While OSWM allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients, such trades are typically aggregated with Client orders or traded afterwards. At no
time will OSWM, or any Supervised Person of OSWM, transact in any security to the detriment of any
Client.
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
OSWM does not have discretionary authority to select the broker-dealer/custodian for custody and execution
services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard Client assets
and authorize OSWM to direct trades to the Custodian as agreed upon in the wealth management agreement.
Further, OSWM does not have the discretionary authority to negotiate commissions on behalf of Clients on a trade-
by-trade basis.
Where OSWM does not exercise discretion over the selection of the Custodian, it may recommend the Custodian
to Clients for custody and execution services. Clients are not obligated to use the recommended Custodian and will
not incur any extra fee or cost associated with using a custodian not recommended by OSWM. However, the
Advisor may be limited in the services it can provide if the recommended Custodian is not engaged. OSWM may
recommend the Custodian based on criteria such as, but not limited to, reasonableness of commissions charged to
the Client, services made available to the Client, and its reputation and/or the location of the Custodian’s offices.
OSWM will generally recommend that Clients establish their account[s] at Raymond James & Associates, Inc.
(“Raymond James”), a FINRA-registered broker-dealer and member New York Stock Exchange/SIPC. Raymond
James will serve as the Client’s “qualified custodian”. OSWM maintains an institutional relationship with Raymond
James, whereby the Advisor receives economic benefits from Raymond James. Please see Item 14 below.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor
enters into an agreement to place security trades with a broker-dealer/custodian in exchange for research and
other services. OSWM does not participate in soft dollar programs sponsored or offered by any broker-
dealer/custodian. However, the Advisor receives certain economic benefits from the Custodian. Please see
Item 14 below.
2. Brokerage Referrals - OSWM does not receive any compensation from any third party in connection with the
recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where OSWM will place trades
within the established account[s] at the Custodian designated by the Client. Further, all Client accounts are traded
within their respective account[s]. The Advisor will not engage in any principal transactions (i.e., trade of any
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Page 13
security from or to the Advisor’s own account) or cross transactions with other Client accounts (i.e., purchase of a
security into one Client account from another Client’s account[s]). OSWM will not be obligated to select competitive
bids on securities transactions and does not have an obligation to seek the lowest available transaction costs.
These costs are determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of the order, 3) difficulty of execution,
4) confidentiality and 5) skill required of the Custodian. OSWM will execute its transactions through the Custodian
as authorized by the Client. OSWM may aggregate orders in a block trade or trades when securities are purchased
or sold through the Custodian for multiple (discretionary) accounts in the same trading day. If a block trade cannot
be executed in full at the same price or time, the securities actually purchased or sold by the close of each business
day must be allocated in a manner that is consistent with the initial pre-allocation or other written statement. This
must be done in a way that does not consistently advantage or disadvantage any particular Clients’ accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Nicholas Holmes, Chief
Compliance Officer of OSWM. Formal reviews are generally conducted at least annually or more frequently
depending on the needs of the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least
annually. Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a result
of major changes in economic conditions, known changes in the Client’s financial situation, and/or large deposits or
withdrawals in the Client’s account[s]. The Client is encouraged to notify OSWM if changes occur in the Client’s
personal financial situation that might adversely affect the Client’s investment plan. Additional reviews may be
triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to the
Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions and fees relating to the Client’s account[s]. The Advisor may also
provide Clients with periodic reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by OSWM
OSWM is a fee-based advisory firm, that is compensated solely by its Clients and not from any investment product.
OSWM does not receive commissions or other compensation from product sponsors, broker-dealers or any un-related
third party. OSWM may refer Clients to various unaffiliated, non-advisory professionals (e.g. attorneys, accountants,
estate planners) to provide certain financial services necessary to meet the goals of its Clients. Likewise, OSWM may
receive non-compensated referrals of new Clients from various third-parties.
Participation in Institutional Advisor Platform
OSWM has established an institutional relationship with Raymond James & Associates, Inc. (“Raymond James or
Custodian”) member New York Stock Exchange/SIPC to assist the Advisor in managing Client account[s]. Access to
the Raymond James platform is provided at a $2,260 per month charge to the Advisor. The Advisor receives access
to software and related support at a reduced cost because the Advisor renders investment management services to
Clients that maintain assets at Raymond James. The software and related systems support may benefit the Advisor,
but not its Clients directly. In fulfilling its duties to its Clients, the Advisor endeavors at all times to put the interests of
its Clients first. Clients should be aware, however, that the receipt of economic benefits from a Custodian creates a
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Page 14
potential conflict of interest since these benefits may influence the Advisor's recommendation of this Custodian over
one that does not furnish similar software, systems support, or services.
Additionally, the Advisor has the following benefits from Raymond James: receipt of duplicate Client confirmations and
bundled duplicate statements; access to a trading desk that exclusively services its institutional participants; access to
block trading which provides the ability to aggregate securities transactions and then allocate the appropriate shares
to Client accounts; and access to an electronic communication network for Client order entry and account information.
B. Compensation for Client Referrals
The Advisor does not compensate, either directly or indirectly, any persons who are not supervised persons, for
Client referrals.
Item 15 – Custody
OSWM does not accept or maintain custody of Client accounts, except for the limited circumstances outlined
below:
Deduction of Advisory Fees - To ensure compliance with regulatory requirements associated with the deduction of
advisory fees, all Clients for whom OSWM exercises discretionary authority must hold their assets with a "qualified
custodian." Clients are responsible for engaging a “qualified custodian” to safeguard their funds and securities and
must instruct OSWM to utilize that Custodian for securities transactions on their behalf. Clients are encouraged to
review statements provided by the Custodian and compare to any reports provided by OSWM to ensure accuracy,
as the Custodian does not perform this review.
Money Movement Authorization - For instances where Clients authorize OSWM to move funds between their
accounts, OSWM and the Custodian have implemented safeguards to ensure that all money movement activities
are conducted strictly in accordance with the Client’s documented instructions.
Item 16 – Investment Discretion
OSWM generally has discretion over the selection and amount of securities to be bought or sold in Client accounts
without obtaining prior consent or approval from the Client. However, these purchases or sales may be subject to
specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed to by OSWM.
Discretionary authority will only be authorized upon full disclosure to the Client. The granting of such authority will
be evidenced by the Client's execution of a wealth management agreement containing all applicable limitations to
such authority. All discretionary trades made by OSWM will be in accordance with each Client's investment
objectives and goals.
Item 17 – Voting Client Securities
OSWM does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements directly from
the Custodian. The Advisor will assist in answering questions relating to proxies, however, the Client retains the
sole responsibility for proxy decisions and voting.
Item 18 – Financial Information
Neither OSWM, nor its management, have any adverse financial situations that would reasonably impair the ability
of OSWM to meet all obligations to its Clients. Neither OSWM, nor any of its Advisory Persons, have been subject
to a bankruptcy or financial compromise. OSWM is not required to deliver a balance sheet along with this
Disclosure Brochure as the Advisor does not collect advance fees of $1,200 or more for services to be performed
six months or more in the future.
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Page 15
Privacy Policy
Effective: March 20, 2025
Our Commitment to You
Objectivity Squared Wealth Management (“OSWM” or the “Advisor”) is committed to safeguarding the use of
personal information of our Clients (also referred to as “you” and “your”) that we obtain as your Investment Advisor,
as described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your private
information, and we do everything that we can to maintain that trust. OSWM (also referred to as "we", "our" and
"us”) protects the security and confidentiality of the personal information we have and implements controls to
ensure that such information is used for proper business purposes in connection with the management or servicing
of our relationship with you.
OSWM does not sell your non-public personal information to anyone. Nor do we provide such information to others
except for discrete and reasonable business purposes in connection with the servicing and management of our
relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set forth
in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose
how we collect, share, and protect your personal information.
What information do we collect from you?
Driver’s license number
Date of birth
Social security or taxpayer identification number Assets and liabilities
Name, address and phone number[s]
Income and expenses
E-mail address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
Other advisory agreements and legal documents
Transactional information with us or others
Account applications and forms
Investment questionnaires and suitability
documents
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a
secure office environment. Our technology vendors provide security and access control over personal information
and have policies over the transmission of data. Our associates are trained on their responsibilities to protect
Client’s personal information.
We require third parties that assist in providing our services to you to protect the personal information they receive
from us.
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Page 16
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list some
reasons we may share your personal information.
Basis For Sharing
Do we share?
Can you limit?
Yes
No
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, brokers, custodians, regulators, credit
agencies, other financial institutions) as necessary for us to provide
agreed upon services to you, consistent with applicable law, including but
not limited to: processing transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
No
Not Shared
Yes
Yes
No
Not Shared
Marketing Purposes
OSWM does not disclose, and does not intend to disclose, personal
information with non-affiliated third parties to offer you services. Certain
laws may give us the right to share your personal information with
financial institutions where you are a customer and where OSWM or the
client has a formal agreement with the financial institution. We will only
share information for purposes of servicing your accounts, not for
marketing purposes.
Authorized Users
Your non-public personal information may be disclosed to you and
persons that we believe to be your authorized agent[s] or
representative[s].
Information About Former Clients
OSWM does not disclose and does not intend to disclose, non-public
personal information to non-affiliated third parties with respect to persons
who are no longer our Clients.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy and will provide you with a revised Policy if the changes materially alter the
previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public personal
information other than as described in this notice unless we first notify you and provide you with an opportunity to
prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by contacting
us at (843) 212-2805.
Objectivity Squared Wealth Management
701 East Bay Street, Suite 403, Charleston, SC 29403
Phone: (843) 212-2805 * Fax: 855-256-6267
https://www.objectivitysquared.com/
Page 17