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Item 1 – Cover Page
FORM ADV PART 2A FIRM
BROCHURE NORTH RIDGE WEALTH
ADVISORS, INC.
8285 SW Nimbus Avenue,
Suite 155
Beaverton, OR 97008
Phone: (503) 206-8784
Web: www.nrwadvisors.com
March 24, 2025
This Brochure provides information about the qualifications and business practices of North Ridge
Wealth Advisors, Inc. If you have any questions about the contents of this Brochure, you may contact
us by phone at
(503) 206-8784 or by e-mail to brian@nrwadvisors.com to obtain answers and additional information.
The information contained in this Brochure has not been approved or verified by the United States
Securities and Exchange Commission (“SEC”) or by any state securities authority.
Additional information about North Ridge Wealth Advisors, Inc. is available on the SEC’s website at
www.adviserinfo.sec.gov. The searchable IARD/CRD number for North Ridge Wealth Advisors, Inc.
is 157516.
Please note that the use of the term “registered investment advisor” and description of our firm and/or
our associates as “registered” does not imply a certain level of skill or training. Clients are encouraged
to review this Brochure and any Brochure Supplements for more information on the qualifications of
our firm and our associated financial professionals.
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Item 2 – Material Changes
This Brochure contains no material changes from our amendment dated March 21, 2024.
We will ensure that all current clients receive a Summary of Material Changes to this and subsequent
Brochures within 120 days of the close of our business’ fiscal year. A Summary of Material Changes is
also included with our Brochure on the SEC’s website at www.adviserinfo.sec.gov. The searchable
IARD/CRD number for North Ridge Wealth Advisors, Inc. is reflected on the cover page of this
Brochure. Clients will further be provided with disclosure about material changes effecting our firm or
a new Brochure as may become necessary or appropriate at any time in the future, without charge.
Currently, our Brochure may be requested by contacting Brian Lawrence, Compliance Officer of North
Ridge Wealth Advisors, Inc. by telephone at (503) 206-8784 or by e-mail to brian@nrwadvisors.com.
Our Brochure is provided free of charge.
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Item 3 – Table of Contents
Item 1 – Cover Page ......................................................................................................................................... 1
Item 2 – Material Changes ............................................................................................................................... 2
Item 3 – Table of Contents ............................................................................................................................. 3
Item 4 – Advisory Business ............................................................................................................................. 4
Item 5 – Fees and Compensation .................................................................................................................... 7
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................................ 10
Item 7 – Types of Clients............................................................................................................................... 10
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ..................................................... 10
Item 9 – Disciplinary Information ................................................................................................................ 15
Item 10 – Other Financial Industry Activities and Affiliations.................................................................... 15
Item 11 – Code of Ethics, Participation or Interest in Client Transaction & Personal Trading ................ 15
Item 12 – Brokerage Practices ....................................................................................................................... 16
Item 13 – Review of Accounts ...................................................................................................................... 18
Item 14 – Client Referrals and Other Compensation .................................................................................. 18
Item 15 – Custody .......................................................................................................................................... 19
Item 16 – Investment Discretion .................................................................................................................. 20
Item 17 – Voting Client Securities ................................................................................................................. 20
Item 18 – Financial Information ................................................................................................................... 20
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Item 4 – Advisory Business
A
About our Firm. North Ridge Wealth Advisors, Inc. is an Oregon corporation and
independent registered investment advisor firm registered with the SEC since June 24, 2021.
Prior to our registration with the SEC, our firm had been registered as an investment advisor
with the State of Oregon since its founding in 2011. Our principal owners are Brian J. Lawrence,
CFA® and Adam D. Cornwell, CFA®, CFP®. Our offices are located in Beaverton, Oregon.
We provide fee-only financial planning and investment management services that are driven by
and tailored to each client’s unique financial circumstances and goals. We utilize broadly
diversified portfolios and a systematic strategy to manage our clients’ investments. We follow
strict fiduciary standards, putting our clients’ interests before our own and seeking to avoid
conflicts of interest with our clients. We are compensated only by the advisory fees paid to us
by our clients. We do not receive fees, commissions, or any other form of compensation from
any third party.
The information contained in this Brochure describes our investment advisory services,
practices, and fees. As used throughout this Brochure, the words “North Ridge,” “Advisor,”
“firm,” “we,” “our,” and “us” refer to North Ridge Wealth Advisors, Inc., and the words
“you,” “your,” and “client” refer to you as either a client or prospective client of our firm.
Prior to forming an investment advisor-client relationship, we may offer you a complimentary
general consultation to discuss the nature of our services and to determine the possibility of an
advisory relationship. Investment advisory services begin only after the prospective client and
North Ridge formalize their relationship by the execution of a written advisory agreement.
B, C Our Services. We help our clients coordinate and prioritize their financial lives with all aspects
of their life goals through our offering of investment advisory services that combine ongoing
portfolio management with financial planning and consulting advice. These services are custom
tailored to each client’s stated investment objectives, goals, and needs. We will discuss with the
client in detail critically important information such as the client’s risk tolerance, time horizon
for investments, and projected future needs, to formulate a written investment policy and
financial plan. This investment policy and financial plan guide us in objectively and suitably
managing the client’s account. We meet with clients as needed to review portfolio
performance, discuss current issues, and re-assess the client’s long- and short-term goals and
plans.
We design diversified portfolios for our clients which generally include mutual funds, exchange-
traded funds (“ETFs”), exchange-listed equity securities (e.g., stocks) and debt securities (e.g.,
corporate bonds). We may also recommend certificates of deposit, municipal securities, U.S.
government securities, money market funds, and other types of investments, as may be
appropriate for the client.
When you engage us for advisory services you will be required to deposit your assets at an
independent qualified custodian (the “Custodian”), usually a licensed broker-dealer, banking or
savings institution, and grant us limited authority to buy and sell securities within your account
on a discretionary basis. This means that our firm and our investment advisor representatives
will be authorized to implement trades directly within your account without obtaining your
consent prior to each transaction. Unless you direct otherwise, our discretionary authority will
also include the authority to hire and fire third party-money managers and/or sub-advisors
(collectively, “Independent Managers”) to directly manage all or a portion of your account
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without your prior approval. In some instances, you may be required to execute a limited
power of attorney with the Independent Manager(s) selected by North Ridge, permitting the
Independent Manager(s) to directly execute trades within your account. The scope of our
authority over your accounts is described in a written advisory agreement you will enter with
our firm prior to the commencement of any advisory services.
Where we select Independent Manager(s) for management of your assets, we will continue to
act as your primary advisor, determining the initial and ongoing suitability of the selected
investment program, monitoring the Independent Manager’s
Independent Manager’s
investment performance on an ongoing basis, and keeping the Independent Manager informed
of any changes in your financial circumstances or needs. The Independent Manager(s) selected
to manage your account will be responsible for all investment research, trading, and reporting
functions related to assets we allocate for their direct management. As part of our ongoing
monitoring of your Independent Manager relationship(s), we will terminate Independent
Managers and/or reallocate your assets between and among Independent Managers as we
believe to be in your best interests.
We are objective advisors and we always put your interests first. Our discretionary management
of your account will always be conducted in strict accordance with your investment objectives,
goals, and needs. You may impose reasonable restrictions on our management of your account,
including instructing us not to purchase certain specific securities, industry sectors, and/or asset
classes. We will notify you if we are ever unable to honor any of your investment restrictions
for any reason.
Following our initial implementation of the desired portfolio of investments, we will
continuously monitor your holdings, recommend, and implement changes as needed and
appropriate, and provide you with ad hoc financial planning and consulting advice intended to
address your ongoing financial affairs and concerns. These additional included services may
include advice regarding assets “held away” from the accounts we manage on your behalf (e.g.,
college savings accounts, employer-sponsored retirement accounts, certain insurance products,
etc.) and will be provided to you through a combination of in-person consultations, phone
conferences, and/or via electronic means (e.g., e-mail, secure web-portal, etc.).We will typically
update your financial plan at least annually, or as otherwise agreed with the client. You will
make all ultimate investment decisions with respect to our financial planning and consulting
recommendations and be responsible for implementation and ongoing monitoring of any
investments held away from the investment accounts over which we are granted discretionary
authority.
Integrating investments across all individual retirement accounts, taxable accounts, and
employee retirement accounts is crucial to our investment management process. Client input
and involvement are equally critical to our financial planning process and the implementation
of investment decisions for your accounts. To ensure your ongoing involvement in these
processes, we will consult with you periodically (and further, as you may reasonably request) to
address the status of your investments and to address any common financial concerns and
questions that may arise during our relationship.
Schwab Institutional Intelligent Portfolios™
North Ridge also provides portfolio management services through Institutional Intelligent
Portfolios™, an automated, online investment management platform for use by independent
investment advisors and sponsored by Schwab Wealth Investment Advisory, Inc. (the
“Program” and “SWIA,” respectively). Through the Program, we offer clients a range of
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investment allocation models we have constructed and manage, each consisting of a portfolio of
exchange traded funds (“ETFs”) and a cash allocation. The client’s portfolio is held in a
brokerage account opened, with our assistance, by the client at SWIA’s affiliate, Charles Schwab
& Co., Inc. (“CS&Co”).
North Ridge is independent of and not owned by, affiliated with, or sponsored or supervised by
SWIA, CS&Co or their affiliates (together, “Schwab”). The Program is described in the Schwab
Wealth Investment Advisory, Inc. Institutional Intelligent Portfolios™ Disclosure Brochure (the
“Program Disclosure Brochure”), which is delivered to clients by Schwab during the online
enrollment process.
North Ridge and not Schwab, is the client’s investment advisor and primary point of contact with
respect to the Program. We are solely responsible, and Schwab is not responsible, for determining
the appropriateness of the investment allocation model for the client, choosing a suitable
investment strategy and portfolio for the client’s investment needs and goals, and managing that
portfolio on an ongoing basis. Schwab’s role is limited to delivering the Program Disclosure
Brochure to clients and administering the Program so that it operates as described in the Program
Disclosure Brochure.
We have contracted with Schwab to provide us with the technology platform and related trading
and account management services for the Program. This platform enables us to make the
Program available to clients online and includes a system that automates certain key parts of our
investment process (the “System”). The System includes an online questionnaire that helps us
determine the client’s investment objectives and risk tolerance and select an appropriate
investment strategy and portfolio.
Clients should note that we will recommend a portfolio via the System in response to the client’s
answers to the online questionnaire. The client may then indicate an interest in a portfolio that is
one level less or more conservative or aggressive than the recommended portfolio, but we then
make the final decision and select a portfolio based on all the information we have about the
client. The System also includes an automated investment engine through which we manage the
client’s portfolio on an ongoing basis through automatic rebalancing and tax-loss harvesting (if
the client is eligible and so elects).
We do not receive a portion of a wrap fee for our services to clients through the Program. Clients
do not pay fees to Schwab in connection with the Program, [but we charge clients a fee for our
services as described below under the Fees and Compensation section below.
D
Wrap Fee Programs and Types of Investments. We do not participate in or sponsor any
wrap-fee programs. The types of investments we primarily advise our clients on are described
above in this Item 4. However, we may also provide advice regarding investments held in your
portfolio at the inception of our advisory relationship and/or other investment types not listed
above, at your request.
Please see Item 8 of this brochure for a description of the methods of analysis and investment
strategies we typically employ in advising client accounts.
E
Assets Under Management. We manage $182,120,032 of client assets on a discretionary basis
and $0 of client assets on a non-discretionary basis. These amounts were calculated as of
December 31, 2024.
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Item 5 – Fees and Compensation
A
North Ridge provides investment advisory and financial planning services to its clients.
Services may include the analysis of the client’s current portfolio, development of an
investment policy statement and financial plan, implementation of recommended investments,
ongoing monitoring of client portfolios, and periodic updating of the client’s financial plan.
Advisory Fees. You will be charged an asset-based fee for our advisory services in accordance
with the below fee schedule. Fees will be billed quarterly in arrears and cover the costs of all
investment management and financial planning and consulting services provided by North
Ridge, including advisory fees charged by any recommended Independent Manager(s).
Annual Fee
Market Value of Portfolio
Assets
0.90%
$0 to $1,000,000
0.80%
$1,000,000 to $2,000,000
0.70%
$2,000,000 to $3,000,000
0.60%
$3,000,000 to $4,000,000
0.50%
$4,000,000 to $5,000,000
0.40%
$5,000,000 to $6,000,000
0.30%
$6,000,000 +
North Ridge charges a minimum annual advisory fee of $12,000. We may, in our sole discretion,
reduce or waive this minimum for individual clients. Family members of North Ridge
employees and certain legacy clients may pay a lower minimum fee.
Our annual asset-based fees are pro-rated for each quarterly billing cycle and are calculated based
upon the average market value of the client’s portfolio as determined by the Custodian of the
client’s account as of the end of the prior quarter. For purposes of calculating our fees, the
average market value means the value of all assets in the account including any cash balances,
not adjusted by any margin debit. To determine average market value, securities and other
instruments traded on a market for which actual transaction prices are publicly reported shall
be valued at the last reported sale price on the principal market in which they are traded (or, if
there shall be no sales on such date, then at the mean between the closing bid and asked prices
on such date). Other readily marketable securities and other instruments shall be priced using a
pricing service or through quotations from one or more dealers. All other assets shall be valued
at fair value by North Ridge and in accordance with North Ridge’s fiduciary duty.
You may make additions or withdrawals from your account at any time; however, you should
note that some or all of the investments in your account may be intended as long-term
investments and withdrawals of cash and premature liquidations of securities positions may
impair the achievement of your investment objectives.
Clients should further note that our asset-based fee schedule is applied on a blended basis.
FEE EXAMPLE: A client with an investment portfolio having an average market value at the
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end of the quarterly billing period of $1,500,000 would be billed ¼ of 0.90% on the first
$1,000,000 and ¼ of 0.80% on the remaining $500,000 managed by our firm.
NOTE: Should we need to consult with your other financial professionals (e.g., accountants,
attorneys, etc.) it is possible they may bill you separately for their time. In addition, the
Custodian will charge the applicable transaction fees associated with buying and selling stocks,
bonds, ETFs, and mutual funds. Given our low trading frequency, we expect that transaction
costs will be nominal in most years.
B
Direct Fee Deduction. North Ridge’s advisory fees are directly deducted from your account
held at the Custodian upon your written approval of such arrangement and our periodic
submission to the Custodian of a written invoice reflecting the amount of advisory fees to be
charged. Your authorization for direct fee deduction is set forth in our written advisory
agreement and/or the account opening documents with the Custodian. We will first look to
cash balances in your account or to liquidate money market shares to pay our advisory fees. In
the event that cash balances or money market shares are not available, other investments may
be liquidated to pay our advisory fees then due. We will only liquidate investments held your
account for these purposes in line with our fiduciary duty to you. We generally do not offer
direct paper or electronic invoicing of our asset-based fees.
The Custodian will send an account statement to you on a monthly basis identifying the
amount of funds and each security in your account at the end of the period and setting forth all
transactions in the account during the period, including the amount of any advisory fees paid
directly to us. We encourage you to review the Custodian’s account statements carefully and promptly upon
receipt. If you believe the advisory fees charged to your account have been miscalculated or if
there is any other issue with your account, you should contact us immediately at the phone
number listed on the cover page of this Brochure.
C
Additional Fees and Expenses. Separate and in addition to our advisory fees, clients will also
pay brokerage transaction costs, custodial charges, funds transfer fees, and other charges
directly to the Custodian in accordance with the Custodian’s account opening documentation.
Clients are also responsible for the payment of any transfer taxes or other taxes applicable to
their account holdings, as well as their proportionate share of any internal management fees,
operating expenses, and other costs charged by any mutual funds or ETFs to their
shareholders. Please see Item 12 of this Brochure for more information regarding our
brokerage practices.
We do not share in any portion of the foregoing additional fees and expenses. To fully
understand the total costs you will incur when engaging our services, you should review the
prospectus of each mutual fund and/or ETF in which you invest and the contractual
arrangement entered with your Custodian.
D
Our Termination Policies. If North Ridge has provided the client a copy of its Form ADV
Part 2 less than forty-eight (48) hours prior to entering into any investment advisory contract,
then the client may terminate the investment advisory agreement without penalty within five
(5) business days after entering into the contract. Alternatively, investment advisory agreements
with our firm may be terminated at any time by either party by providing fifteen (15) days
written notice to the other party. Upon termination, the client will be required to pay a pro-
rated advisory fee based upon the number of days services were provided during the period.
While all billing by our firm is generally in arrears, any compensation paid for services to be
rendered beyond the date of termination shall be refunded to the client.
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E
Compensation For Sale of Securities or Insurance Products. As described above, North
Ridge is a fee-only investment advisory firm paid based upon a percentage of the market value
of the client’s account. No supervised person associated with North Ridge receives or accepts
any compensation for the sale of securities, investment products, or insurance products. We
believe this method of conducting advisory business best aligns with our ongoing fiduciary
duty to our clients.
Rollover Recommendations
As part of our investment advisory services to you, we may recommend that you roll assets
from your employer’s retirement plan, such as a 401(k), 457, or ERISA 403(b) account
(collectively, a “Plan Account”), to an individual retirement account, such as a SIMPLE IRA,
SEP IRA, Traditional IRA, or Roth IRA (collectively, an “IRA Account”) that we will manage
on your behalf. We may also recommend rollovers from IRA Accounts to Plan Accounts, from
Plan Accounts to Plan Accounts, and from IRA Accounts to IRA Accounts. When we provide
any of the foregoing rollover recommendations we are acting as fiduciaries within the meaning
of Title I of the ERISA and/or the Internal Revenue Code (“IRC”), as applicable, which are
laws governing retirement accounts.
If you elect to roll the assets to an IRA that is subject to our management, we will charge you an
asset- based fee as set forth in the advisory agreement you executed with our firm. This creates
a conflict of interest because it creates a financial incentive for our firm to recommend the
rollover to you (i.e., receipt of additional fee-based compensation). You are under no obligation,
contractually or otherwise, to complete the rollover. Moreover, if you do complete the rollover,
you are under no obligation to have the assets in an IRA managed by our firm. Due to the
foregoing conflict of interest, when we make rollover recommendations, we operate under a
special rule that requires us to act in your best interests and not put our interests ahead of
yours.
Under this special rule’s provisions, we must:
➢ meet a professional standard of care when making investment recommendations (give
prudent advice);
➢ never put our financial interests ahead of yours when making recommendations
(give loyal advice);
➢ avoid misleading statements about conflicts of interest, fees, and investments;
➢ follow policies and procedures designed to ensure that we give advice that is in your
best interests;
➢ charge no more than a reasonable fee for our services; and
➢ give you basic information about conflicts of interest.
Many employers permit former employees to keep their retirement assets in their company plan.
Also, current employees can sometimes move assets out of their company plan before they
retire or change jobs. In determining whether to complete the rollover to an IRA, and to the
extent the following options are available, you should consider the costs and benefits of a
rollover.
Note that an employee will typically have four options in this situation:
leaving the funds in your employer’s (former employer’s) plan;
1.
2. moving the funds to a new employer’s retirement plan;
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3. cashing out and taking a taxable distribution from the plan; or
4.
rolling the funds into an IRA rollover account.
Each of these options has positives and negatives. Because of that, along with the importance
of understanding the differences between these types of accounts, we will provide you with a
written explanation of the advantages and disadvantages of both account types and the basis for
our belief that the rollover transaction we recommend is in your best interests.
As an alternative to providing you with a rollover recommendation, we may instead take an
entirely educational approach in accordance with the U.S. Department of Labor’s Interpretive
Bulletin 96-1. Under this approach, our role will be limited only to providing you with general
educational materials regarding the pros and cons of rollover transactions. We will make no
recommendation to you regarding the prospective rollover of your assets and you are advised
to speak with your trusted tax and legal advisors with respect to rollover decisions. As part of
this educational approach, we may provide you with materials discussing some or all of the
following topics: the general pros and cons of rollover transactions; the benefits of retirement
plan participation; the impact of pre-retirement withdrawals on retirement income; the
investment options available inside your Plan Account; and high level discussion of general
investment concepts (e.g., risk versus return, the benefits of diversification and asset allocation,
historical returns of certain asset classes, etc.). We may also provide you with questionnaires
and/or interactive investment materials that may provide a means for you to independently
determine your future retirement income needs and to assess the impact of different asset
allocations on your retirement income. You will make the final rollover decision.
Item 6 – Performance-Based Fees and Side-By-Side Management
North Ridge does not charge any performance-based fees for its services nor does it engage in side-by-side
management of client accounts. Accordingly, this item is not applicable to our firm.
Item 7 – Types of Clients
We provide investment advice to individuals, high net worth individuals, businesses, trusts, estates, and
charitable organizations. Because each client is unique, they must be willing to be involved in the
planning and ongoing processes of our management of their assets. Such involvement does not have to
be time consuming, however we want our clients to remain informed and have a sense of security about
their investments. North Ridge requires a minimum account size of $1,000,000 to open or maintain an
account. We may, in our sole discretion, reduce or waive this minimum for individual clients.
Item 8 – Methods of Analysis, Investment Strategies and Risk of
Loss
A
Our Methods of Analysis and Investment Strategies. North Ridge believes in a long-term,
balanced, and disciplined approach to investing. As such, we build globally diversified
portfolios that typically include stocks, bonds, real estate, and cash. These asset classes are
typically accessed via mutual funds and ETFs. Investing takes place within the context of the
plan that is tailored to each client’s unique financial situation and goals. We develop a
statement of investment policy with each client, outlining the investment philosophy,
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management procedures, long-term goals, risk tolerance, and other factors as they pertain to
the client. Numerous studies and statistics have shown that a stable, disciplined investment
approach with a long-term perspective yields better long-term results than a rapid trading,
market timing approach.
As part of our core investment approach, we purchase on behalf of clients investments
including (but not limited to) the following:
• mutual funds;
• ETFs;
•
stocks;
•
corporate debt securities (e.g., corporate bonds);
•
certificates of deposit;
• municipal securities; and
• United States government and agency securities
We primarily research and review securities using traditional fundamental analysis. In using
fundamental analysis, we attempt to determine the intrinsic value of target securities through a
review of, among other things, company specific financial disclosures, the strength and track
record of management personnel, industry sector financial health, and at a macro level, the
overall direction of the economy at large. We use this information as a basis to determine if such
securities are underpriced or overpriced relative to current market prices and then to make a
buy or sell recommendation to you.
Relying on this type of analysis leaves open the risk that the price of a security may move along
with the overall direction of the market, irrespective of the economic and financial factors
which may have indicated that an opposite movement would have been expected. The main
sources of information we rely upon when researching and analyzing securities using
fundamental analysis include research materials prepared by others, annual reports, corporate
rating services, prospectuses, and company press releases.
Rather than focusing on selecting the particular securities or other assets to invest for your
account, we may also use asset allocation attempt to identify an appropriate ratio of various types
of investments (for example, stocks, fixed income, and cash) suitable to your investment goals,
time horizon, and risk tolerance. A risk of asset allocation is that you may not participate in
sharp increases in a particular security, industry or market sector. Another risk is that the ratio
of securities, fixed income, and cash will change over time due to stock and market movements
and, if not corrected, will no longer be appropriate to meet with your investment goals.
We evaluate and select mutual funds and ETFs for your account based on several factors which may
include, without limitation, (1) the experience and track record of the underlying portfolio
manager(s), (2) the performance of the fund over time and through various market conditions;
(3) expected market conditions that might impact the underlying holdings of the fund or
applicable market sector; and (4) whether and to what extent the underlying holdings of the
fund overlap with other assets held in your account. We also monitor the fund in an attempt to
determine if it is continuing to follow its stated investment strategy.
A risk of this form of analysis is that, as in all securities investments, past performance does
not guarantee future results. A fund manager’s past track record of success cannot be relied
upon as a predictor of success in the future. In addition, the underlying holdings of the fund
are determined by independent fund managers and may change overtime without advance
11
warning, creating the potential for overlap with other investments held in your account. This
increase in the correlation of your holdings will increase the risk of loss where the value of any
overlapping holdings should decrease. There is also a risk that a manager may deviate from the
stated investment mandate or strategy of the fund, which could make the holding(s) less
suitable for the client’s portfolio.
When identifying and selecting Independent Managers, we review their investment experience,
investment philosophies, and past performance in an attempt to determine if they have
demonstrated an ability to
invest over a period of time and in different economic conditions. Key factors we may consider
when evaluating Independent Managers are their investment process and philosophy, risk
management methods and procedures, historical performance, investment strategy and style,
fees and operating expenses, assets under management and number or clients, and tax‐
efficiencies. We may utilize various research databases, proprietary models, financial periodicals,
prospectuses and filings with the SEC, industry contacts and manager data, among other items,
as part of the research process. Monitoring the Independent Manager’s underlying holdings,
strategies, concentrations, and/or leverage as part of our overall periodic risk assessment
typically completes the analysis. As part of the due-diligence process, the Independent
Manager’s compliance and business enterprise risks may be surveyed and reviewed. We may
engage and rely upon a third party to assist in this review and due diligence process.
Methods of analysis such as charting, fundamental, technical, or cyclical analysis may be used
by the Independent Managers we recommend to clients. Please refer to the disclosure brochure
each Independent Manager selected for your account for more information.
The primary investment strategies used to implement investment advice are as follows:
We primarily take a long-term, passive, “buy and hold” approach to investing client assets. In this
type of investment strategy, we suggest the purchase of securities with the idea of holding them in
a portfolio for a year or longer. Typically, we employ this strategy when (1) we believe the
securities to be currently undervalued, and/or (2) we want the portfolio to have exposure to a
particular asset class over time, regardless of the current projection for this class. A risk in a
long-term purchase strategy is that by holding the security for this length of time, we may not
take advantage of short-term gains that could be profitable to a client. Moreover, if our
predictions are incorrect, a security may decline sharply in value before we make the
recommendation to sell.
Alternatively, we may suggest a short-term investment approach (e.g., the purchase of securities
with the idea of selling them within a relatively short time, typically within a year or less). We
do this in an attempt to take advantage of conditions that we believe will soon result in a price
swing in the securities we recommend for purchase. A short-term purchase strategy poses risks
should the anticipated price swing not materialize; we are then left with the option of having a
long-term investment in a security that was designed to be a short-term purchase, or potentially
taking a loss. In addition, this strategy involves more frequent trading than does a longer-term
strategy and will result in increased brokerage and other transaction-related costs, as well as less
favorable tax treatment of short-term capital gains.
The main sources of information we rely upon when researching and analyzing securities
include traditional research materials such as financial newspapers and magazines, annual
reports, prospectuses, filings with the SEC, as well as research materials prepared by others, and
company press releases. We also subscribe to various professional publications deemed to be
12
consistent and supportive of our investment philosophy.
B
We use our best judgment and good faith efforts in rendering services to you. However, we
cannot and do no warrant or guarantee any particular level of account performance, or that an
account will be profitable over time. Not every investment recommendation we make will be
profitable. Investing in securities involves risk of loss that clients should be prepared to
bear. Clients assume all market risk involved in the investment of account assets. Investments
are subject to various market, currency, economic, political and business risks.
Except as may otherwise be provided by law, we are not liable to clients for:
•
any loss that clients may suffer by reason of any investment recommendation we made
with that degree of care, skill, and diligence under the circumstances that a prudent
person acting in a fiduciary capacity would use; or
•
any independent act or failure to act by a Custodian of your account(s).
C
Summary of Investment Risks. While all investing involves risks and losses can and will
occur, we generally recommend a broad and diversified allocation of securities and other
investments intended to reduce the specific risks associated with a concentrated or undiversified
portfolio. Nonetheless, you should consider the following high-level summary of investment
risks when engaging our services. This list is not intended to be an exhaustive description of all
risks you may encounter in engaging our firm for advisory services. We encourage you to
inquire with us frequently about the risks related to any investments in your account.
Risk of Loss. Securities investments are not guaranteed, and you may lose money on your
investments. As with any investment manager that invests in common stocks and other equity
securities, our investment recommendations are subject to market risk—the possibility that
securities prices will decline over short or extended periods of time. As a result, the value of
your account(s) will fluctuate with the market, and you could lose money over short or long
periods of time. You should recognize whenever you determine to invest in the securities
markets your entire investment is at risk. Clients should not invest money if they are unable to
bear the risk of total loss of their investments.
Economic Risk. The prevailing economic environment is important to the health of all
businesses. Some companies, however, are more sensitive to changes in the domestic or global
economy than others. These types of companies are often referred to as cyclical businesses.
Countries in which a large portion of businesses are in cyclical industries are thus also very
economically sensitive and carry a higher amount of economic risk. If an investment is issued
by a party located in a country that experiences wide swings from an economic standpoint or in
situations where certain elements of an investment instrument hinge on dealings in such
countries, the investment instrument will generally be subject to a higher level of economic risk.
Financial Risk. Financial risk is represented by internal disruptions within an investment or the
issuer of an investment that can lead to unfavorable performance of the investment. Examples
of financial risk can be found in cases like Enron or many of the “dot com” companies that
were caught up in a period of extraordinary market valuations that were not based on solid
financial footings of the companies.
Market Risk. The value of your portfolio may decrease if the value of an individual company or
multiple companies in the portfolio decreases or if our belief about a company’s intrinsic worth
is incorrect. Further, regardless of how well individual companies perform, the value of your
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portfolio could also decrease if there are deteriorating economic or market conditions. It is
important to understand that the value of your investment may fall, sometimes sharply, in
response to changes in the market, and you could lose money. Investment risks include price
risk as may be observed by a drop in a security’s price due to company specific events (e.g.,
earnings disappointment or downgrade in the rating of a bond) or general market risk (e.g., such
as a “bear” market when stock values fall in general). For fixed- income securities like corporate
bonds, a period of rising interest rates could erode the value of a bond since bond values
generally fall as bond yields go up. Past performance is not a guarantee of future returns.
Interest Rate Risk. Certain investments involve the payment of a fixed or variable rate of
interest to the investment holder. Once an investor has acquired or has acquired the rights to
an investment that pays a particular rate (fixed or variable) of interest, changes in overall
interest rates in the market will affect the value of the interest-paying investment(s) they hold. In
general, changes in prevailing interest rates in the market will have an inverse relationship to the
value of existing, interest paying investments. In other words, as interest rates move up, the
value of an instrument paying a particular rate (fixed or variable) of interest will go down. The
reverse is generally true as well.
Independent Manager Risk. An Independent Manager’s past track record of success cannot be
relied upon as a predictor of success in the future. In addition, the particular holdings of your
Independent Manager-managed account(s) are determined exclusively by the Independent
Manager directly, and may change overtime without advance warning to us, creating the
potential for overlap with other investments held in your account. This increase in the
correlation of your holdings will increase the risk of loss where the value of any overlapping
holdings should decrease. There is also a risk that an Independent Manager may deviate from
the stated investment mandate or strategy of the account, which could make the holding(s) less
suitable for the client’s portfolio. Our firm does not control any Independent Manager’s daily
business and compliance operations, and thus our firm may be unaware of any lack of internal
controls necessary to prevent business, regulatory or reputational deficiencies.
Risks Related to Analysis Methods. Our analysis of securities relies in part on the assumption
that the issuers whose securities we recommend for purchase and sale, the rating agencies that
review these securities, and other publicly-available sources of information about these
securities, are providing accurate and unbiased data. While we are alert to indications that data
may be incorrect, there is always a risk that our analysis may be compromised by inaccurate or
misleading information.
Securities Transactions at the Direction of Clients. All assets are held at the Custodian in your
name, and you will always maintain the concurrent ability to direct transactions within your
account. We are not responsible for the consequences of your self-directed investment
decisions or the costs and fees they generate within your account.
Interim Changes in Client Risk Tolerance and Financial Outlook. The particular investments
recommended by our firm are based solely upon the investment objectives and financial
circumstances disclosed to us by the client. While we strive to meet with clients at regular
intervals (at least annually, unless otherwise agreed, either in person, telephonically, or by
electronic means) to discuss any changes in the client’s financial circumstances, the lack of
constant and continuous communication presents a risk insofar as your liquidity, net worth, risk
tolerance and/or investment goals could change abruptly, with no advance notice to our firm,
resulting in a mis-aligned investment portfolio and the potential for losses or other negative
financial consequences.
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It is your continuing and exclusive responsibility to give us complete information and to
notify us of any changes in your financial circumstances, income level, investment
goals or employment status. We encourage you to contact us regularly and promptly to
discuss your investment and any changes to your financial circumstances.
Item 9 – Disciplinary Information
North Ridge is required to disclose all material facts regarding any legal or disciplinary event that would
be material to your evaluation of our firm or the integrity of our management. No principal or person
associated with North Ridge has any information to disclose which is applicable to this Item.
Item 10 – Other Financial Industry Activities and Affiliations
Our firm and our related persons are not registered, nor do they have an application pending to
register, as a broker-dealer, futures commission merchant, commodity pool operator, commodity
trading advisor, or an associated person of any of the foregoing.
As described in Item 5, the advisory fees charged by any Independent Manager(s) we recommend to
clients are absorbed within the advisory fees you will pay to our firm. This arrangement creates a
conflict of interest, insofar as we may have an incentive to recommend Independent Managers that
charge reduced fees relative to other similar firms, resulting in our retention of a larger portion of the
advisory fees paid. We address this conflict of interest by only recommending Independent Managers
when we believe their management of your assets to be in your best interests.
We have no other arrangements or other financial industry affiliations to disclose which would be
considered material to our business or to our clients or which would present any material conflicts of
interests with clients. We do not receive any additional compensation or benefits, either directly or
indirectly, in connection with referrals of our clients to any Independent Managers, attorneys, tax
advisors, accountants, or any other third- parties. We will only recommend and refer such third-parties
to you when we believe such recommendations to be in your best interests.
Item 11 – Code of Ethics, Participation or Interest in Client
Transaction & Personal Trading
A
Our Code of Ethics. North Ridge has a Code of Ethics which all employees are required
to follow. The Code of Ethics outlines our high standard of business conduct, and
fiduciary duty to clients. The Code of Ethics includes provisions relating to the
confidentiality of client information, a prohibition on insider trading, a prohibition of
rumor mongering, restrictions on the acceptance of significant gifts, the reporting of
certain gifts and business entertainment items, and personal securities trading procedures,
among other things.
telephone at
(503) 206-8748 or via e-mail
A copy of the code of ethics is available to any client or prospective client upon request by
to
contacting Brian Lawrence by
brian@nrwadvisors.com.
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B, C, D Material/Proprietary Interests in Securities Recommended to Clients. We do not
own or manage any companies or investments that we advise our clients to buy.
Participation or Interest in Client Transactions. North Ridge or individuals associated
with our firm may buy and sell some of the same securities for their own accounts that
North Ridge buys and sells for its clients. When appropriate, we will purchase or sell
securities for clients before purchasing the same for our account or allowing
representatives to purchase or sell the same for their own account. In some cases, North
Ridge or its representatives may buy or sell securities for their own account for reasons not
related to the strategies adopted for our clients. Our employees are required to follow our
Code of Ethics when making trades for their own accounts in securities which are
recommended to and/or purchased for clients. The Code of Ethics is designed to assure
that the personal securities transactions will not interfere with decisions made in the best
interest of advisory clients while at the same time, allowing employees to invest their own
accounts.
North Ridge will disclose to advisory clients any material conflict of interest relating to us,
our representatives, or any of our employees which could reasonably be expected to
impair the rendering of unbiased and objective advice.
As any advisory situation could present a conflict of interest, we have established the
following restrictions to ensure our fiduciary responsibilities:
1. No supervised person of North Ridge shall buy or sell securities for his or her
personal portfolio where the buy or sell decision is substantially derived, in whole
or in part, by reason of such person’s employment, unless the information is also
available to the investing public on reasonable inquiry. No supervised person of
North Ridge shall prefer his or her own interest to that of any advisory client.
2. North Ridge maintains a list of all securities holdings for itself and for anyone
associated with its advisory practice who has access to advisory recommendations.
An appropriate officer of North Ridge reviews these holdings on a regular basis.
3. Any individual not in observance of the above may be subject to termination.
Item 12 – Brokerage Practices
A
Recommendation of Broker-Dealers; Best Execution; Directed Brokerage; and Soft
Dollar and Other Benefits. Our clients’ assets are held by independent third-party custodians.
The client is not obligated to effect transactions through any broker-dealer recommended by
North Ridge. In recommending broker-dealers, North Ridge will comply with its fiduciary duty
to seek best execution and with the Securities Exchange Act of 1934 and will take into account
such relevant factors as:
➢ Price;
➢ The custodian’s facilities, reliability and financial responsibility;
➢ The ability of the custodian to effect transactions, particularly with regard to such
aspects as timing, order size and execution of order; and
➢ Any other factors that we consider to be relevant.
Although clients may request us to execute transactions for their account through any broker-
dealer of their choice, we will typically recommend that clients engage the custodial and
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brokerage services of unaffiliated broker-dealers Fidelity Institutional, a division of Fidelity
Brokerage Services, LLC, 900 Salem Street, Smithfield, Rhode Island 02917 (“Fidelity”), an
independent registered broker-dealer firm and Member FINRA/SIPC, or Charles Schwab &
Co., Inc., 211 Main Street, San Francisco, California 94105 (“Schwab”), so long as Fidelity and
Schwab continue to meet the above criteria. We work primarily with Fidelity and Schwab for
administrative convenience and also because Fidelity and Schwab offer a good value to our
clients for the transaction costs and other costs incurred. Fidelity and Schwab do not supervise
the activities of our firm or our personnel.
Our recommendation of Fidelity or Schwab to clients is not based on any financial arrangement
between North Ridge and Fidelity or Schwab. North Ridge does not receive any form of
compensation or soft dollars by having Fidelity or Schwab maintain custody of client accounts.
Clients participating in the Schwab Intelligent Portfolios™ Program, will utilize the brokerage
services of Schwab offered to independent investment advisers. Schwab Wealth Investment
Advisory, Inc.(“SWIA”) provides North Ridge with the technology platform to automate the
management of portfolios of ETFs and mutual fund securities, provides sub-advisory services
and acts in a discretionary capacity to the client’s account. Any clients that use the Schwab
Intelligent Portfolios™ Program or the The Institutional Intelligent Portfolios™ Program
platform will receive the SWIA Program Disclosure Brochure (“Program Disclosure Brochure”)
from SWIA which includes a more detailed description and additional information.
North Ridge also participates in the Schwab Advisor Services™ program offered to
independent investment advisors by Charles Schwab & Company, Inc., ("Schwab"). Schwab
Advisor Services™ is Schwab’s business serving independent investment advisory firms like us.
They provide our clients and us with access to their institutional brokerage services (trading,
custody, reporting and related services), many of which are not typically available to Schwab
retail customers. However, certain retail investors may be able to get institutional brokerage
services from Schwab without going through us. Schwab also makes available various support
services. Some of those services help us manage or administer our clients’ accounts, while
others help us manage and grow our business. Schwab’s support services are generally available
on an unsolicited basis (we don’t have to request them) and at no charge to us.
Schwab Advisor Services™ that benefit you may include investment products, execution of
securities transactions, and custody of client assets. The investment products available through
Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab’s services described in this
paragraph generally benefit you and your account.
Schwab Advisor Services™ that do not benefit you yet do benefit North Ridge may include
products and services such as software and technology that assist us in operating our firm,
investment research, educational conferences, and consulting on enterprise, compliance, and
marketing related needs.
B
Trade Aggregation. North Ridge may aggregate or combine orders for multiple client
accounts, so long as it is done for purposes of achieving best execution, and so long as no client
is systematically advantaged or disadvantaged. The allocations of a particular security will be
determined by North Ridge before the trade is placed with the broker. When practical, client
trades in the same security will be bunched in a single order (a “block”) in an effort to obtain
best execution at the best security price available. When employing a block trade:
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• North Ridge will make reasonable efforts to attempt to fill client orders by day-end.
•
If the block order is not filled by day-end, North Ridge will allocate shares executed to
underlying accounts on a pro rata basis, adjusted as necessary to keep client transaction
costs to a minimum.
•
If a block order is filled (full or partial fill) at several prices through multiple trades, an
average price and commission will be used for all trades executed;
• All participants receiving securities from the block trade will receive the average price.
• Only trades executed within the block on the single day may be combined for purposes
of calculating the average price.
It is expected that this trade aggregation and allocation policy will be applied consistently.
However, if application of this policy results in unfair or inequitable treatment to some or all of
North Ridge’s clients, North Ridge may deviate from this policy.
The trade aggregation and allocation practices of mutual funds, ETFs, and Independent Managers
that we may recommend to you are disclosed in their respective prospectuses and disclosure
brochures. We encourage you to review those documents carefully to understand the trade
aggregation and allocation practices of these third parties.
Item 13 – Review of Accounts
A
Our Account Review Policy. Accounts are reviewed by Brian Lawrence and Adam Cornwell,
who are both responsible for overseeing all investment advisory activities for the firm. The
frequency of reviews is determined based upon the client’s investment objectives and needs.
However, accounts are generally reviewed quarterly, but in any event, no less than annually.
B
More Frequent Reviews. More frequent reviews of client accounts may be triggered by a
change in a client’s investment objectives or financial circumstances; tax considerations; large
deposits or withdrawals; large sales or purchases; loss of confidence in corporate management;
or, changes in the economic climate.
C
Reporting to Clients. Investment advisory clients receive standard account statements from
the Custodian of their accounts on a monthly basis. North Ridge also provides clients with a
written report summarizing the account activity and performance generally quarterly, but in any
event, no less than annually.
Item 14 – Client Referrals and Other Compensation
We compensate Zoe Financial, an unaffiliated SEC registered investment advisor, for prior solicitor
services by payment of an ongoing percentage of the asset-based fees we receive from each referred
client’s account. Clients referred through the Zoe Advisor Network pay fees in accordance with the fee
schedule in their North Ridge advisory agreements and do not pay any additional fees or costs due to
their referral by Zoe Financial.
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All solicitor referral arrangements maintained by North Ridge will be memorialized in a written
solicitor’s agreement. The agreement will set forth (a) the scope of the solicitor’s activities; (b) a covenant
that the solicitor will perform its activities consistent with the instructions of the Advisor and in
compliance with the Investment Advisers Act of 1940 and similar state rules; and (c) a covenant that the
Solicitor will provide the client with a copy of North Ridge’s Form ADV Part 2A and a separate written
solicitor disclosure.
The separate written solicitor disclosure will be provided to each solicited client and must include the
following information:
•
•
•
•
•
The name of the solicitor;
The nature of the relationship between the solicitor and North Ridge;
A statement that the solicitor will be compensated by us for the referral;
The terms of the compensation arrangement including a description of the fees paid or
to be paid to the solicitor; and
The amount the client will be charged in addition to the advisory fee (if any).
At all times, North Ridge will make the determination as to whether to accept or reject any referred
client and to determine whether the needs and objectives of the client align with North Ridge’s
investment strategy and philosophy.
North Ridge receives an economic benefit from Schwab in the form of the support products and services it
makes available to us and other independent investment advisors whose clients maintain their accounts
at Schwab. In addition, Schwab has also agreed to pay for certain products and services for which we
would otherwise have to pay once the value of our clients’ assets in accounts at Schwab reaches a certain
size. You do not pay more for assets maintained at Schwab as a result of these arrangements. However, we
benefit from the arrangement because the cost of these services would otherwise be borne directly by us.
You should consider these conflicts of interest when selecting a custodian. The products and services
provided by Schwab, how they benefit us, and the related conflicts of interest are described above (see
Item 12 – Brokerage Practices).
Item 15 – Custody
Your funds and securities will be held in an account titled in your name and maintained at an
independent qualified custodian (typically, Fidelity). Your Custodian will be authorized to execute trades
within your account upon our instruction (or the instruction of any Independent Manager(s) we engage
for your account), acting within the scope of the discretionary authority you grant us in our written
advisory agreement and/or the Custodian’s account opening documents. Except for our ability to
directly deduct our advisory fees and to disburse or transfer certain client funds pursuant to Standing
Letters of Authorization (“SLOAs”) executed at the option of the client, we will not maintain custody of
any client funds or securities or the authority to obtain possession of them.
Where a client has elected to execute a SLOA, North Ridge follows the guidance and additional
safeguards set forth in the SEC’s no-action letter to the Investment Adviser Association dated February
21, 2017. A copy of that no-action letter can be viewed at the following link:
https://www.sec.gov/divisions/investment/noaction/2017/investment-adviser-association-022117-
206- 4.htm.
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We shall have no liability to you for any loss or other harm to any property in the account resulting
from the insolvency of any Custodian or any acts of the agents or employees of any Custodian, whether
or not the full amount of such loss is covered by the SIPC or any other insurance which may be carried
by such Custodian. Clients understand that SIPC provides only limited protection for the loss of
property held by a Custodian.
Item 16 – Investment Discretion
Generally, clients grant North Ridge ongoing and continuous discretionary authority to execute its
investment recommendations within the client’s accounts in accordance with the client’s unique written
investment policy (or similar document used to establish each client’s objectives and suitability) without
obtaining the client’s prior approval of each specific transaction. Under this discretionary authority, the
client allows North Ridge to purchase and sell securities and instruments in their account(s), arrange for
delivery and payment in connection with the foregoing, select, retain and terminate sub-advisors, and
act on behalf of the client in all matters necessary or incidental to the handling of the account, including
monitoring of certain assets.
Item 17 – Voting Client Securities
A
Without exception, we do not vote proxies on behalf of clients. Additionally, we will not provide
advice to clients on how the client should vote.
B
We do not have or accept authority to vote client securities. Most clients will receive proxies and
other solicitations directly from the custodian or transfer agent. If any proxy materials are
received on behalf of a client, they will be sent directly to the client or a designated
representative of the client, who is responsible to vote the proxy.
Item 18 – Financial Information
A
North Ridge does not require advisory fees to be paid in advance and under no circumstances
will North Ridge collect more than $1,200.00, more than six months in advance of rendering
any services to a client.
B
Advisors who have discretionary authority over client accounts, custody of client assets, or who
require or solicit pre-payment of more than $1,200.00 in fees per client, six months or more in
advance, are required to disclose any financial condition that is reasonably likely to impair their
ability to meet contractual commitments to clients. North Ridge maintains discretionary
authority over client funds and securities. We have no financial commitments that would
impair our ability to meet contractual and fiduciary commitments to our clients.
C
Neither North Ridge, nor any of the principals, have been the subject of a bankruptcy petition
at any time in the past.
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