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Item 1: Cover Page
Form ADV Part 2A
Investment Adviser Brochure
9 Granite Street
Westerly, RI 02891
(401) 596-2800
www.ppgadvisors.com
March 2025
This Brochure provides information about the qualifications and business practices of
Professional Planning Group. If you have any questions about the contents of this Brochure,
please contact Joanna E. Valentini, Chief Operating Officer at
(401) 596-2800 or jvalentini@ppgadvisors.com.
Additional information about our Firm is also available on the SEC’s website at
www.adviserinfo.sec.gov. The information in this Brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state securities authority.
We are a registered investment adviser. Please note that use of the term “registered
investment advisor” and a description of the Firm and/or our employees as “registered” does
not imply a certain level of skill or training. For more information on the qualifications of the
Firm and our employees who advise you, we encourage you to review this Brochure and the
Brochure Supplement(s).
Item 2: Summary of Material Changes
In this Item of New England Professional Planning Group, Inc. dba Professional Planning Group’s
(Firm) Form ADV 2, the Firm is required to discuss any material changes that have been made to
Form ADV since the last Annual Amendment.
Material Changes since the Last Update
Since the last Annual Amendment filing dated on March 27, 2024, the Firm has the following
material changes to report:
• Effective December 2024, the Firm is owned by the Malcolm A. Makin Revocable NEPPG
Voting Shares Trust. Please see Item 4: Advisory Business for additional information.
Annual Update
You will receive a summary of any material changes to our Form ADV brochure within 120 days
of our fiscal year end. We may also provide updated disclosure information about material
changes on a more frequent basis. Any summaries of changes will include the date of the last
annual update of the ADV.
Full Brochure Available
Our Form ADV may be requested at any time, without charge by contacting Joanna E. Valentini,
Chief Operating Officer at (401) 596 - 2800 or jvalentini@ppgadvisors.com. Additional
information about the Firm is also available via the SEC’s website at www.adviserinfo.sec.gov.
The SEC’s website also provides information about any employees affiliated with the Firm who
are registered as investment advisor representatives.
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Item 3: Table of Contents
Item 1: Cover Page ........................................................................................................................ 1
Item 2: Summary of Material Changes .......................................................................................... 2
Item 4: Advisory Business ............................................................................................................. 4
Item 5: Fees and Compensation .................................................................................................... 8
Item 6: Performance-Based Fees and Side-by-Side Management ............................................... 13
Item 7: Types of Clients ............................................................................................................... 14
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ......................................... 15
Item 9: Disciplinary Information .................................................................................................. 17
Item 10: Other Financial Industry Activities and Affiliations ........................................................ 18
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ... 19
Item 12: Brokerage Practices ....................................................................................................... 21
Item 13: Review of Accounts ....................................................................................................... 24
Item 14: Client Referrals and Other Compensation ..................................................................... 25
Item 15: Custody ......................................................................................................................... 26
Item 16: Investment Discretion ................................................................................................... 27
Item 17: Voting Client Securities ................................................................................................. 28
Item 18: Financial Information .................................................................................................... 29
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Item 4: Advisory Business
Firm Description
We are both a registered investment adviser and a branch office of broker-dealer Raymond
James Financial Services, Inc. (RJFS), member FINRA/SIPC. Employees may provide advice for an
asset-based fee through the Firm or sell securities for commission through RJFS. RJFS has a
corporate affiliate, Raymond James & Associates, Inc. (RJA) member NYSE/SIPC. RJA is a dually
registered broker-dealer and investment advisor. RJFS accounts are custodied with RJA, and RJA
executes and clears transactions. RJA also facilitates various advisory programs. For further
information refer to the Raymond James & Associates Wrap Fee Program Brochure.
Principal Owners
The Firm is owned by the Malcolm A. Makin Revocable NEPPG Voting Shares Trust. We, and our
predecessors, were founded in 1975.
Types of Advisory Services
We provide discretionary and non-discretionary investment advisory services, financial planning
services, a selection of other investment management services and educational
workshops/seminars. We offer services to individuals, high net worth individuals, trusts,
estates, charitable organizations, corporations, endowments, and foundations.
Accounts Managed by your Investment Advisor Representative (IAR):
Ambassador
Ambassador is an investment advisory program which allocates your assets based upon your
financial objectives and risk tolerances. We are the advisor providing investment advisory
services and RJA administers the program providing support services for both clients and our
financial advisors. Ambassador offers clients the opportunity to (1) maintain full investment
authority and direct the individual investments made within their account(s), or (2) delegate
investment discretion to their financial advisor.
Accounts Managed by Other Asset Managers:
Freedom
Freedom is an investment program in which your assets are allocated to meet your financial
objectives and risk tolerances. Your IAR may assist you in selecting the appropriate Freedom
strategy. RJA acts as wrap-fee sponsor and manager providing portfolio management, selecting
the representative funds, and monitoring their performance on a continuous basis. Your IAR
receives a portion of the asset-based fee.
Raymond James Consulting Service (RJCS)
RJCS is an investment program in which your assets are allocated to meet your financial
objectives and risk tolerances. Your IAR may assist you in selecting an appropriate program
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based on your financial objectives and risk tolerance. RJA acts as wrap-fee sponsor and
manager providing portfolio management, selecting certain portfolio managers, monitoring
performance, providing other administrative services, and assisting portfolio managers with
certain trading activities. Your IAR receives a portion of the asset-based fee.
Other Services:
Raymond James Trust
We utilize Raymond James Trust, N.A., which offers personal trust services, including serving as
trustee or as an agent or custodian for individual trustees. Raymond James Trust serves living
trusts, charitable remainder trusts, life insurance trusts and specialty trusts. We make
suggestions regarding asset allocation and individual investment transactions required to
implement, monitor, and adjust the trust portfolio. Raymond James Trust serves as the trustee
(or co-trustee) and has final approval on all investment suggestions.
Financial Planning
We offer financial planning services. This service reviews aspects of a client’s financial situation,
which may include cash management, risk management, insurance, education funding, goal
setting, retirement planning, estate and charitable giving planning, tax considerations, and
capital needs planning.
We meet with the client to review risk tolerance, financial goals and objectives and time
horizon. Meetings may include a review of additional financial information including sources of
income, assets owned, existing insurance, liabilities, wills, trusts, business agreements, tax
returns, investments, and personal and family obligations.
The scope of financial planning services may vary, and clients should understand that when the
scope is limited, certain financial components may not be taken into consideration.
Wrap Fee Programs
A “wrap-fee” program is one that provides the client with advisory and brokerage execution
services for an all-inclusive fee.
We offer the Ambassador program where we manage the investment portfolio. We actively
solicit advisory clients for this program and are responsible for marketing the program.
We also participate in Freedom and RJCS, both wrap fee programs where you appoint RJA as
the subadvisor to manage your investment strategy.
In evaluating the programs, clients should consider that, depending on the wrap fee charged,
the amount of portfolio activity in the client’s account, the broker-dealer's usual commission
rates and other factors, the wrap fee may be more or less than the aggregate cost of such
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services if they were to be provided separately and if we were to negotiate commissions and
seek best price and execution of transactions for the client's account.
Tailored Relationships
We tailor investment advisory services to the individual needs of the client. The goals and
objectives for each client are documented in our client relationship management system.
Investment policy statements may be created that reflect the stated goals and objectives.
Our clients are allowed to impose restrictions on the investments in their account. We may
accept any reasonable limitation or restriction to discretionary authority placed on the account
by the client. All limitations and restrictions must be presented to us in writing.
Fiduciary Statement
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment
advice to you regarding your retirement plan account or individual retirement account, we are
also fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act,
(“ERISA”) and/or the Internal Revenue Code, (“IRC”), as applicable, which are laws governing
retirement accounts.
We have to act in your best interest and not put our interest ahead of yours. At the same time,
the way we make money creates some conflicts with your interests. We must take into
consideration each client’s objectives and act in the best interests of the client. We are
prohibited from engaging in any activity that is in conflict with the interests of the client. We
have the following responsibilities when working with a client:
• To render impartial advice;
• To make appropriate recommendations based on the client’s needs, financial
circumstances, and investment objectives;
• To exercise a high degree of care and diligence to ensure that information is presented
in an accurate manner and not in a way to mislead;
• To have a reasonable basis, information, and understanding of the facts in order to
provide appropriate recommendations and representations;
• Disclose any material conflict of interest in writing; and
• Treat clients fairly and equitably.
Regulations prohibit us from:
• Employing any device, scheme, or artifice to defraud a client;
• Making any untrue statement of a material fact to a client or omitting to state a material
fact when communicating with a client;
• Engaging in any act, practice, or course of business which operates or would operate as
fraud or deceit upon a client; or
• Engaging in any manipulative act or practice with a client.
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We will act with competence, dignity, integrity, and in an ethical manner, when working with
clients. We will use reasonable care and exercise independent professional judgement when
conducting investment analysis, making investment recommendations, trading, promoting our
services, and engaging in other professional activities.
Assets Under Management
As of December 31, 2024, we managed $1,166,383,072 in client assets; $1,098,658,136
managed on a discretionary basis, and $67,724,936 on a non-discretionary basis.
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Item 5: Fees and Compensation
Compensation
We base our fees on a percentage of assets under management, hourly charges, and fixed fees,
as described below.
Compensation – Investment Advisory Services
Ambassador
The advisory fees for Ambassador accounts are as follows:
Fee Schedule:
Fee-Based Relationship Value
First $500,000
Next $4,500,000
Next $10,000,000
Next $10,000,000
Amounts over $25,000,000
Annualized Fee
1.00%
0.75%
0.50%
0.40%
0.30%
A portion of the asset-based advisory fee is paid to RJFS and RJA for administrative services.
Freedom – Independent Managers
The maximum fee charged for Freedom program accounts is 1.25%.
A portion of the asset-based advisory fee is paid to RJA for execution, custodial and advisory
services.
RJCS – Independent Managers
The maximum fee charged for RJCS is 1.75%.
A portion of the asset-based advisory fee is paid to RJA for execution as well as a sub-advisory
fee paid to the Managers.
Raymond James Trust
The maximum fee for Raymond James Trust accounts is 1%.
A portion of the asset-based advisory fee is paid to Raymond James Trust.
Compensation – Financial Planning
Our financial planning clients are billed in arrears with fees due and payable upon completion
of the engagement. Billing is fixed fee or hourly.
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Fixed fee engagements range from $1,000 to $10,000 depending on the nature and complexity
of the client’s circumstances, as well as the Firm advisor(s) involved in the planning process.
Hourly fee engagements range from $100 to $500 per hour. An estimate for total hours is
determined at the start of the advisory relationship and communicated to the client.
Calculation, Payment Agreement Terms of Ambassador, Freedom and RJCS
The annual asset-based fee is charged quarterly in advance. RJA deducts asset-based fees from
the client's account and sends statements reflecting amounts disbursed from the client's
account, including the asset-based fee amount, the value of the assets on which the fee was
based and the specific manner in which the fee was calculated.
At account opening, the asset-based fees are billed for the remainder of the current billing
period and based on the initial contribution. Upon termination, the client pays an asset-based
fee for the period the account was managed prior to notification of termination. If payment
was in advance, any unearned fee is refunded.
Charges excluded from the asset-based advisory fee are detailed in the client agreement and
reflected on the client statement, as charged. Margined account fees are based on the absolute
market value. The use of margin also results in interest charges in addition to other fees and
expenses.
Cash Balances
Some of your assets may be held as cash and remain uninvested. Holding a portion of your
assets in cash and cash alternatives, i.e., money market fund shares, may be based on:
• your desire to have an allocation to cash as an asset class, to support a phased market
•
•
•
entrance strategy,
to facilitate transaction execution,
to have available funds for withdrawal needs or to pay fees, or
to provide for asset protection during periods of volatile market conditions.
Your cash and cash equivalents will be subject to our investment advisory fees unless
otherwise agreed upon. You may experience negative performance on the cash portion of your
portfolio if the investment advisory fees charged are higher than the returns you receive from
your cash.
Retirement Plan Rollover Recommendations
As part of our investment advisory services to our clients, we may recommend that clients roll
assets from their employer’s retirement plan, such as a 401(k), 457, or ERISA 403(b) account
(collectively, a “Plan Account”), to an individual retirement account, such as a SIMPLE IRA, SEP
IRA, Traditional IRA, or Roth IRA (collectively, an “IRA Account”) that we will advise. We may
also recommend rollovers from IRA Accounts to Plan Accounts, from Plan Accounts to Plan
Accounts, and from IRA Accounts to IRA Accounts.
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If the client elects to roll the assets to an IRA that is subject to our advisement, we will charge
the client an asset-based fee as set forth in the advisory agreement the client executed with our
firm. This creates a conflict of interest because it creates a financial incentive for our firm to
recommend the rollover to the client (i.e., receipt of additional fee-based compensation).
Clients are under no obligation, contractually or otherwise, to complete the rollover. Moreover,
if clients do complete the rollover, clients are under no obligation to have the assets in an IRA
advised on by our firm. Due to the foregoing conflict of interest, when we make rollover
recommendations, we operate under a special rule that requires us to act in our clients’ best
interests and not put our interests ahead of our clients.
Under this special rule’s provisions, we must:
• meet a professional standard of care when making investment recommendations (give
prudent advice);
• never put our financial interests ahead of our clients’ when making recommendations
(give loyal advice);
• avoid misleading statements about conflicts of interest, fees, and investments;
•
follow policies and procedures designed to ensure that we give advice that is in our
clients’ best interests;
• charge no more than a reasonable fee for our services; and
• give clients basic information about conflicts of interest.
Many employers permit former employees to keep their retirement assets in their company
plan. Also, current employees can sometimes move assets out of their company plan before
they retire or change jobs. In determining whether to complete the rollover to an IRA, and to
the extent the following options are available, clients should consider the costs and benefits of
a rollover. Note that an employee will typically have four options in this situation:
1. leaving the funds in the employer’s (former employer’s) plan;
2. moving the funds to a new employer’s retirement plan;
3. cashing out and taking a taxable distribution from the plan; or
4. rolling the funds into an IRA rollover account.
Each of these options has positives and negatives. Because of that, along with the importance
of understanding the differences between these types of accounts, we will provide clients with
a written explanation of the advantages and disadvantages of both account types and
document the basis for our belief that the rollover transaction we recommend is in your best
interests.
General Information on Compensation and Other Fees
In certain circumstances, asset-based advisory fees and account minimums may be negotiable
depending on client’s unique situation. Factors considered are the size of the aggregate
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portfolio, family holdings or pre-existing relationships with clients. Client accounts may be
linked for fee calculation purposes.
All fees paid to us for investment advisory services are separate and distinct from the fees and
expenses charged by mutual funds to their shareholders. These fees and expenses are
described in each fund’s prospectus. These fees will generally include a management fee, other
expenses, and a possible distribution fee. If the fund imposes sales charges, a client may pay an
initial or deferred sales charge.
Financial planning service fees may vary. Factors considered in fees are the amount of assets,
type of portfolio, time commitment, complexity and skill/knowledge needed for the client
engagement.
Certain employees are registered representatives of the broker-dealer RJFS. As registered
representatives, compensation for the sale of securities and other investment products is
accepted. Commissions and other sales-related compensation are not our primary
compensation. This practice presents a conflict of interest as these employees may have an
incentive to recommend investment products based on the compensation received rather than
on a client’s needs. We mitigate this conflict by following a Code of Ethics, which places the
clients’ interests first.
Employees and certain employee family members of the Firm may be entitled to lower
management fee arrangements for their personal accounts.
Fees and Expenses (Mutual Funds Share Class Selection)
Funds generally offer multiple share classes available for investment based upon certain
eligibility and/or purchase requirements. For instance, in addition to retail share classes
(typically referred to as class A, class B and class C shares), funds may also offer institutional
share classes or other share classes that are specifically designed for purchase by investors who
meet certain specified eligibility criteria, including, account minimums, amount thresholds or
enrollment in an eligible fee-based investment advisory program. Institutional share classes
usually have a lower expense ratio than other share classes.
We and our IARs who are dually registered have a financial incentive to recommend or select
share classes that have a 12b-1 fee because such share classes generally result in higher
compensation. This creates a conflict of interest.
The Firm has taken steps to minimize conflicts of interest, including (1) providing its IARs with
guidance on this issue, as well as (2) conducting periodic reviews of client holdings in mutual
fund investments to ensure the appropriateness of mutual fund share class selections and
whether alternative mutual fund share class selections are available that might be more
appropriate given the client’s particular investment objectives and/or any other appropriate
considerations relevant to mutual fund share class selection. Regardless of such considerations,
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clients should not assume that they will be invested in the share class with the lowest possible
expense ratio.
The appropriateness of a particular fund share class selection is dependent upon a range of
different considerations, including but not limited to: (1) the asset-based advisory fee that is
charged, (2) whether transaction charges are applied to the purchase or sale of funds, (3)
operational considerations associated with accessing or offering particular share classes
(including the presence of selling agreements with the fund sponsors and our ability to access
particular share classes through the custodian), (4) share class eligibility requirements and (5)
the availability of revenue sharing, distribution fees, shareholder servicing fees or other
compensation associated with offering a particular class of shares.
Fees and Expenses (12b-1 fees)
Client accounts may hold shares of investment companies, including money market funds, open
end funds, closed-end funds, and/or exchange-traded funds. In addition to assessing the
advisory fee, these funds may assess other internal expenses, including 12b-1 fees or “trails”,
administrative and other expenses. Rule 12b-1 fees and other fees are typically disclosed in the
applicable fund’s prospectus. Funds may make payments to the Firm or IARs of the Firm,
pursuant to a Rule 12b-1. RJFS automatically refunds client accounts with any 12b-1 fees
charged during the period the account is managed by the Firm.
We use our best efforts to purchase lower cost fund shares but in certain instances cannot
because the fund company does not offer institutional class non-12b-1 fee paying funds.
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Item 6: Performance-Based Fees and Side-by-Side Management
Neither we nor any of our employees accept performance-based fees or participate in any side-
by-side management.
Performance-based fee arrangements involve the payment of fees based on a share of capital
gains or capital appreciation of a client’s account. We do not use a performance-based fee
structure because of the potential conflict of interest. Performance-based compensation may
create an incentive for the adviser to recommend an investment that may carry a higher degree
of risk to the client.
Side-by-side management refers to the practice of managing accounts that are charged
performance-based fees while at the same time managing accounts that are not charged
performance-based fees.
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Item 7: Types of Clients
Types of Clients
Our clients include individuals, high net worth individuals, trusts, estates, charitable
organizations, corporations, endowments, and foundations.
Account Minimums
We require a minimum account of $500,000 for investment advisory services, although this
may be negotiable under certain circumstances. Waivers or exceptions from the minimum
account requirement for investment advisory accounts may be granted at the exclusive
discretion of the Firm.
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Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
We employ fundamental and technical analysis when evaluating securities for potential
investments.
Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking at
economic and financial factors, including the overall economy, industry conditions, and the
financial condition and management of the company itself, to determine if the company is
underpriced (indicating it may be a good time to buy) or overpriced (indicating it may be time
to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a
potential risk, as the price of a security can move up or down along with the overall market
regardless of the economic and financial factors considered in evaluating the stock.
Technical Analysis. We analyze past market movements and apply that analysis to the present
in an attempt to recognize recurring patterns of investor behavior and potentially predict future
price movement.
Technical analysis does not consider the underlying financial condition of a company. This
presents a risk in that a poorly managed or financially unsound company may underperform
regardless of market movement.
Investment Strategies
The investment strategy for a specific client is based upon the objectives stated by the client
during consultations. The client may change these objectives at any time.
Strategies may include long-term purchases, short-term purchases, short sales, margin
transactions, and option writing (including covered options, uncovered options or spread
strategies).
We reserve the right to advise clients on any other type of investment that we deem
appropriate based on the client’s stated goals and objectives. We may also provide advice on
any type of investment held in a client’s portfolio at the inception of the advisory relationship
or on any investment on which the client requests advice.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear.
All investments involve the risk of loss, including (among other things) loss of principal, a
reduction in earnings (including interest, dividends, and other distributions), and the loss of
future earnings. Although we manage assets in a manner consistent with your investment
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objectives and risk tolerance, there can be no guarantee that our efforts will be successful.
You should be prepared to bear the following risks of loss:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become less
attractive, causing their market values to decline.
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to
•
tangible and intangible events and conditions. This type of risk is caused by external
factors independent of a security’s particular underlying circumstances. For example,
political, economic, and social conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar next year will not buy as
much as a dollar today, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the
dollar against the currency of the investment’s originating country. This is also referred
to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to
be reinvested at a potentially lower rate of return (i.e., interest rate). This primarily
relates to fixed income securities.
• Business Risk: These risks are associated with a particular industry or a particular
company within an industry. For example, oil-drilling companies depend on finding oil
and then refining it, a lengthy process, before they can generate a profit. They carry a
higher risk of profitability than an electric company, which generates its income from a
steady stream of customers who buy electricity no matter what the economic
environment is like.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate properties are
not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk
of profitability, because the company must meet the terms of its obligations in good
times and bad. During periods of financial stress, the inability to meet loan obligations
may result in bankruptcy and/or a declining market value.
• Cybersecurity Risk: A breach in cyber security refers to both intentional and
unintentional events that may cause an account to lose proprietary information, suffer
data corruption, or lose operational capacity. This in turn could cause an account to
incur regulatory penalties, reputational damage, and additional compliance costs
associated with corrective measures, and/or financial loss.
• Pandemic Risk: Large-scale outbreaks of infectious disease can greatly increase
morbidity and mortality over a wide geographic area, crossing international boundaries,
and causing significant economic, social, and political disruption.
• Custodial Risk: This risk is the probability that a party to a transaction will be unable or
unwilling to fulfill its contractual obligations either due to technological errors, control
failures, malfeasance, or potential regulatory liabilities.
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Item 9: Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of the Firm or the integrity of our
management.
We have no information to disclose applicable to this Item.
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Item 10: Other Financial Industry Activities and Affiliations
Financial Industry Activities
We are not registered as a broker-dealer. Certain of our employees are registered
representatives of the broker-dealer RJFS.
Neither we nor any of our management persons are registered as (or associated with) a futures
commissions merchant, commodity pool operator, or a commodity trading advisor.
Affiliations – Broker-Dealer Registered Representatives
Certain Firm employees are Registered Representatives of RJFS. Notwithstanding that fact,
principals and associates of the Firm are solely responsible for investment advice rendered.
Advisory services are provided separately and independently of the broker-dealer. This
presents a conflict of interest to the extent that the individual recommends that a client invest
in a security which results in a commission being paid to them.
Other Affiliations
As described in Item 5 and Item 12, employees of the Firm may provide advice for an asset-
based fee or sell securities for commission as Registered Representatives of the broker-dealer
RJFS. RJFS is required to supervise the securities trading activities of its Registered
Representatives. IARs may recommend RJFS to advisory clients for brokerage services.
Insurance Company or Agency
Certain of our Investment Advisor Representatives may be licensed insurance agents or brokers
and may be appointed with various insurance companies. They may earn separate
compensation for transactions through RJFS and those insurance companies. Clients are not
obligated to use any company for insurance product purchases and may work with any
insurance agent they choose. Insurance compensation will be separate and distinct from our
investment advisory fees.
Accountant or Accounting Firm
Certain of our employees are Certified Public Accountants but do not practice accounting
outside of their role at the Firm.
Other Investment Advisors
As described in Item 4, we may select other investment advisors for our clients and may receive
compensation from those advisors.
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Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Code of Ethics
Our employees must comply with a Code of Ethics (the Code). The Code describes the Firms’
high standard of business conduct and fiduciary duty to its clients. The Code’s key provisions
include:
• Statement of General Principles
• Policy on and reporting of Personal Securities Transactions
• A prohibition on Insider Trading
• Restrictions on the acceptance of significant gifts
• Procedures to detect and deter misconduct and violations
• Requirement to maintain confidentiality of client information
Employee trades are reviewed each quarter. These reviews ensure that personal trading does
not affect the markets, and that clients of the Firm receive preferential treatment.
Our employees must acknowledge the terms of the Code at least annually, and any employee
not in compliance with the Code may be subject to termination. We will provide a copy of our
Code upon request.
Participation or Interest in Client Transactions
IARs of the Firm are also registered representatives of RJFS and may be involved in the sale of
securities of various types (including, but not limited to, stocks, bonds, and mutual funds) for
which IARs receive commissions. IAR’s may also be involved in the sale of various insurance
products. The time spent in such capacities varies.
Participation or Interest in Client Transactions – Personal Securities Transactions
We and our employees may buy or sell the same securities as those recommended to clients for
their personal accounts. The Code is designed to assure that personal securities transactions,
activities, and interests of our employees will not interfere with (1) making decisions in the best
interest of advisory clients and (2) implementing such decisions while, at the same time,
allowing employees to invest for their own accounts. Employee trading is continuously
monitored and designed to reasonably prevent conflicts of interest between the Firm and its
clients as there is a possibility that employees might benefit from market activity by a client in a
security held by an employee.
The Code designates certain classes of securities, primarily mutual funds, as exempt
transactions based upon a determination that these would not materially interfere with
determining what is in the best interest of our clients. In addition, the Code requires pre-
clearance of certain transactions.
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Participation or Interest in Client Transactions – Financial Interest and Principal/Agency Cross
We and our employees do not recommend to clients, or buy or sell for client accounts,
securities in which they have a material financial interest.
It is our policy that the Firm will not affect any principal or agency cross securities transactions
for client accounts. We will not cross trades between client accounts.
Participation or Interest in Client Transactions – Aggregation
Our employees may trade in the same securities with client accounts on an aggregated basis
when consistent with our obligation of best execution. In such circumstances, the employee
and client accounts will share transaction costs equally and receive securities at a total average
price. We will retain records of the trade order (specifying each participating account) and its
allocation, which will be completed prior to the entry of the aggregated order. Completed
orders will be allocated as specified in the initial trade order. Partially filled orders will be
allocated on a pro rata basis. Any exceptions will be explained on the order.
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Item 12: Brokerage Practices
Research and Other Soft Dollar Benefits
We do not receive formal soft dollar benefits. We do receive other economic benefits as
disclosed below.
Brokerage for Client Referrals
We do not purchase client referrals from broker-dealers.
Directed Brokerage
We generally have limited power of attorney to act on a discretionary basis on behalf of clients.
When such limited powers exist between the client and the Firm, we may choose both the
amount and type of publicly traded securities to be bought to satisfy account objectives. This is
the case with most of our clients. Additionally, we accept any reasonable client limitation or
restriction to such authority presented to us in writing.
Registered Representatives of RJFS are subject to FINRA Conduct Rule 3280 that restricts them
from conducting securities transactions away from RJFS. Therefore, clients are advised that IARs
are limited to conducting securities transactions through RJFS. RJFS may charge a higher or
lower fee than another broker charges for a particular type of service, such as transaction fees.
Clients may utilize the broker-dealer of their choice and have no obligation to purchase or sell
securities through RJFS. However, if the client does not use RJFS, the IAR will reserve the right
not to accept the account. As a registered FINRA broker-dealer, RJFS routes order flow through
its affiliate RJA. RJA is obligated to seek best execution pursuant to FINRA Rule 5310 for all
trades executed, however better executions may be available via another broker-dealer based
on a number of factors including volume, order flow and market making activity.
While it is possible that clients may pay higher commission or transaction fees through RJFS, we
have determined that RJFS currently offers the best overall value to us and our clients for the
customer service, brokerage, research services and technology it provides. We believe these
qualities make RJFS superior to most non-service oriented, deep-discount and internet/web-
based brokers that may otherwise be available to the public.
Directed Brokerage – Other Economic Benefits
RJFS provides benefits such as (1) customized statements, (2) receipt of duplicate client
confirmations and bundled duplicate statements, (3) access to a trading desk servicing RJFS
advisors exclusively, (4) access to block trading which provides the ability to aggregate
securities transactions and then allocate the appropriate shares to client accounts, (5) ability to
have investment advisory fees deducted directly from client accounts, (6) access to an
electronic communication network for client order entry and account information, (7) access to
mutual funds which generally require significantly higher minimum initial investments or those
that are otherwise only generally available to institutional investors, (8) reporting features, (9)
receipt of industry communications and (10) perhaps discounts on business-related products.
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RJFS may also provide general access to research and perhaps discounts on research products.
Any research received is used for the benefit of all clients. RJFS may offer incentives such as the
ability to attend industry related conferences or other benefits. We do not believe that such
incentives impair our independence.
While we endeavor at all times to put the interest of the clients first as part of our fiduciary
duty, clients should be aware that the receipt of additional compensation itself creates a
conflict of interest and may affect judgment when making recommendations.
Other third-party service providers and/or insurance companies may also provide benefits to
the Firm and its IARs. We believe these items have no material value and do not, either
individually or collectively, impair our independence.
Wrap Fee Programs and Related Brokerage
As disclosed in Item 4, clients may participate in wrap fee programs.
In wrap fee programs, trades are generally expected to be executed only with the broker-dealer
with which the client has entered into the wrap fee arrangement. We may not be free to seek
best price and execution by placing transactions with other broker-dealers. Our experience
indicates that wrap fee agreements generally offer best price for transactions. The client may
wish to ensure that the broker-dealer offering the wrap-fee arrangement can provide adequate
price and execution of most or all transactions.
The client should consider (1) the amount of portfolio activity, (2) the value of custodial and
other services which are provided under the arrangement and (3) other factors. Depending on
the all-inclusive wrap fee charged by the broker-dealer, the wrap-fee may or may not exceed
the aggregate cost of such services were they to be provided separately and if the firm were
free to negotiate commissions and seek best price and execution of transactions for the client’s
account.
A client’s total cost of each of the services provided through wrap fee programs, if purchased
separately, could be more or less than the costs of each respective program. Cost factors may
include the client’s ability to:
• obtain the services provided within the programs separately with respect to the
•
selection of mutual funds,
invest and rebalance the selected mutual funds without the payment of a sales charge,
and
• obtain performance reporting comparable to those provided within each program
The IAR may have a financial incentive to recommend a particular account program over
another. The IAR may recommend an asset-based fee advisory program as a portion of the
annual advisory fee is paid to the IAR, which may be more than the IAR would receive if the
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client paid for investment advisory services, brokerage, performance reporting and other
services separately.
IARs do not receive financial incentive to recommend and sell proprietary versus non-
proprietary mutual funds. However, since the compensation structures vary by product type,
IARs may receive higher compensation for certain product types. IARs may receive incentive
compensation for utilizing a particular account program.
We believe the charges and fees offered within each fee-based program are competitive with
alternative programs available through other firms and/or investment sources yet make no
guarantee that the aggregate cost of a particular program is lower than that which may be
available elsewhere.
Trade Aggregation
We may aggregate trades for multiple accounts. Orders for the same security entered on behalf
of more than one client will generally be aggregated (i.e., blocked or bunched) subject to the
aggregation being in the best interests of all participating clients. If the order is filled at
different prices during the day, the prices are averaged for the day so that all participating
accounts receive the same price. All clients participating in each aggregated order shall receive
the average price and subject to minimum ticket charges, pay a pro-rata portion of
commissions. If an order has not been filled completely shares will be allocated in good faith.
Our allocation procedure seeks to be fair and equitable to all clients with no particular client
being favored over any other. Accounts for the Firm or its employees may be included in a block
trade with client accounts.
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Item 13: Review of Accounts
Reviews
We monitor client portfolios as part of an ongoing process, and regular account reviews are
generally conducted on an annual basis. Reviews could also occur at the time of new deposits,
material changes in the client’s financial information, changes in economic cycles, at our
discretion or as often as the client directs. Reviews entail analyzing securities, sensitivity to
overall markets, economic changes, investment results, asset allocation, etc., to ensure the
investment strategy and expectations are structured to continue to meet the client’s objectives.
These reviews are conducted by one of our Investment Advisor Representatives.
Clients are encouraged to discuss their needs, goals, and objectives with us and to inform us of
any changes.
Review Triggers
Other conditions that may trigger a review are changes in market, political or economic
conditions, tax laws, new investment information, and changes in a client's own situation.
Reporting
At least quarterly, the custodian provides clients with an account statement for each client
account, which may include individual holdings, cost basis information, deposits and
withdrawals, accrued income, dividends, and performance. We may also provide clients with
periodic reports regarding their holdings, allocations, and performance.
Financial Planning – Reviews and Reporting
An initial financial plan may be included as a component of the financial planning process. At
the client’s request, we may review and/or update financial plans that are not implemented
upon presentation. Such reviews and/or updates may be subject to our current hourly rate.
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Item 14: Client Referrals and Other Compensation
Compensation – Brokerage Arrangements
Clients establish brokerage accounts with RJFS, member FINRA/SIPC. RJA maintains custody of
client assets and effects trades on their accounts. Although we require that clients establish
accounts at RJFS, it is the client’s decision.
Other Compensation – Economic Benefits
See disclosure in Item 12 regarding compensation, including economic benefits.
Compensation – Client Referrals
We do not make or accept referral fees or any form of remuneration from other professionals
when a prospect or client is referred.
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Item 15: Custody
Custody – Fee Debiting
We have custody as we are authorized in client agreements to debit fees directly from the
client’s account, held at our qualified custodian, RJA. RJA is advised in writing of the limitation
of our access to the account. RJA sends a statement to the client, at least quarterly, indicating
all amounts disbursed from the account including the amount of advisory fees paid directly to
us.
Custody – Account Statements
As described above and in Item 13, clients receive statements, at least quarterly, from RJA who
holds and maintains client’s investment assets. Clients should carefully review statements and
compare this official custodial record to account statements or other reports provided by us.
Our reports may vary from RJA statements due to reporting dates or valuation methodologies
of certain securities.
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Item 16: Investment Discretion
Through the client agreement, we may accept limited power of attorney to act on a
discretionary basis on behalf of clients. A limited power of attorney allows us to execute trades
on behalf of clients.
When such limited powers exist between the Firm and the client, we have the authority to
determine, without obtaining specific client consent, both the amount and type of securities to
be bought to satisfy client account objectives. Additionally, we may accept any reasonable
limitation or restriction to such authority on the account placed by the client. All limitations and
restrictions placed on accounts must be presented to us in writing.
For non-discretionary accounts, we consult with the client prior to each trade to obtain
concurrence.
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Item 17: Voting Client Securities
Proxy Voting
We do not have any authority to and do not vote proxies on behalf of clients, nor do we make
any express or implied recommendation with respect to voting proxies. Clients retain the sole
responsibility for receiving and voting proxies that they receive directly from either their
custodian or transfer agents. Clients may contact us for information about proxy voting.
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Item 18: Financial Information
We are not required to provide a balance sheet. We do not require prepayment of fees of both
more than $1,200 per client, and more than six months in advance.
We have no financial commitment that impairs our ability to meet contractual and fiduciary
commitments to clients and have not been the subject of bankruptcy proceedings.
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