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MMA Asset Management LLC
Form ADV Part 2A
161 Washington Street, Suite 1200, Conshohocken, PA 19428
(877) 652-6712
WEBSITE: marshmma.com/us/solutions/asset-management.html
March 27, 2025
Last Revised on March 30, 2024
This brochure provides information about the qualifications and business practices
of MMA Asset Management LLC (the “Firm”). If you have any questions about the
contents of this brochure, please contact us at 212-345-5000. The information in
this brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any state securities authority.
You can find more information about MMA Asset Management LLC on the SEC’s
to MMA Asset
website at www.adviserinfo.sec.gov. References herein
Management LLC as a “registered investment adviser” or any reference to being
“registered” does not imply a certain level of skill or training.
Item 2
Material Changes
Within 120 days of the end of the Firm’s fiscal year, we will provide you with a summary of material changes, if any,
describing only material changes to this Brochure since the last annual update. In addition, if material changes occur
throughout the year, we will promptly furnish you with a summary of those changes. Any summary of material changes
will also include instructions for you to obtain a complete copy of the Brochure at no charge if you wish.
Since the last annual updating amendment dated March 30th, 2024 , the firm has not made any material changes to
this brochure or its business practices.
Full Brochure Available
Clients wishing to receive a complete copy of our current Brochure can request a copy at no charge by contacting its
investment adviser representative or the Compliance Department at: (212) 345-5000. Additional information about
the Firm also is available on the SEC’s website at www.adviserinfo.sec.gov.
MMA Asset Management LLC Firm Brochure - Retail
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Item 3
Table of Contents
1. Cover Page .................................................................................................................................... cover
2. Material Changes ........................................................................................................................... 2
3. Table of Contents ........................................................................................................................... 3
4. Advisory Business .......................................................................................................................... 4
5. Fees and Compensation................................................................................................................. 7
6. Performance-Based Fees and Side-by-Side Management .............................................................. 10
7. Types of Clients ............................................................................................................................. 10
8 Methods of Analysis, Investment Strategies and Risk of Loss ......................................................... 10
9. Disciplinary Information .................................................................................................................. 11
10. Other Financial Industry Activities and Affiliations ........................................................................... 12
11. Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ...................... 12
12. Brokerage Practices ....................................................................................................................... 13
13. Review of Accounts ........................................................................................................................ 14
14. Client Referrals and Other Compensation ....................................................................................... 14
15. Custody .......................................................................................................................................... 14
16. Investment Discretion ..................................................................................................................... 15
17. Voting Client Securities .................................................................................................................. 15
18. Financial Information ...................................................................................................................... 15
MMA Asset Management LLC Firm Brochure - Retail
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Item 4
The Firm’s Advisory Business
MMA Asset Management LLC (the “Firm”) is a limited liability company with headquarters in Conshohocken, PA. The Firm
is owned by Marsh & McLennan Agency LLC (“MMA”), which is an indirect wholly owned subsidiary of Marsh & McLennan
Companies, Inc. (“MMC”). MMC is a public corporation listed on the New York, Chicago, and London stock exchanges
(ticker symbol: MMC). MMC’s website address is www.marshmclennan.com . The Firm began conducting business in 2009
and became registered as an investment adviser firm in November 2010.
Overview of Firm’s Advisory Services
The Firm provides discretionary and/or non-discretionary investment advisory services to its clients on a fee basis. The
Firm’s annual investment advisory fee is based upon a percentage (%) of the market value of the assets placed under
the Firm’s management, generally between negotiable and 1.25%.
The Firm's annual investment advisory fee shall include investment advisory services, and, to the extent specifically
requested by the client, financial planning, and consulting services. If the client requires extraordinary planning and/or
consultation services (to be determined at the sole discretion of the Firm), the Firm will determine whether to charge for
such additional services, the dollar amount of which shall be set forth in a separate written notice to the client.
The Firm provides investment advisory and consulting services to employer-sponsored retirement plans, corporations, not-
for-profit institutions, foundations, endowments, and charities. The Firm provides information in a separate disclosure
brochure for its other advisory services. If clients would like more information on our other services and programs, clients
should contact the Firm for a copy of the disclosure brochure that describes those services or programs or go to
www.adviserinfo.sec.gov.
Consulting and Financial Planning Services (Stand-alone)
The Firm provides consulting and/or financial planning services (including investment and non- investment related matters)
on a stand-alone separate fee basis. The Firm’s consulting and planning fees are negotiable; they are charged either on a
fixed fee basis or on an hourly rate basis ranging from $ 250 to $ 750, depending upon the level and scope of the service(s)
required and the professional(s) rendering the service(s). Prior to engaging the Firm to provide planning or consulting
services, clients are required to enter into a Financial Planning and Related Services Agreement with the Firm setting forth the terms
and conditions of the engagement (including termination), describing the scope of the services to be provided, and the
portion of the fee that is due from the client prior to the Firm commencing services. If requested by the client, we
recommend the services of other professionals for implementation purposes, including certain Firm’s representatives in
their individual capacities as registered representatives of MMA Securities LLC (“MMAS”), a FINRA member broker-dealer
and an affiliate of the Firm, and/or in their individual capacities as licensed insurance agents. The client is under no
obligation to engage the services of any such recommended professional. The client retains absolute discretion over all
such implementation decisions and is free to accept or reject any recommendation from the Firm.
If the client engages any such recommended professional, and a dispute arises thereafter relative to such engagement,
the client agrees to seek recourse exclusively from and against the engaged professional. At all times, the engaged licensed
professional[s] (i.e., attorney, accountant, insurance agent, etc.), and not the Firm, shall be responsible for the quality and
competency of the services provided. It remains the client’s responsibility to promptly notify the Firm if there is ever any
change in their financial situation or investment objectives for the purpose of reviewing, evaluating, or revising the Firm’s
previous recommendations and/or services.
LPL Financial LLC Sponsored Advisory Programs
Strategic Wealth Management (SWM) is a custodial account opened with LPL which is used by the Firm to manage client
assets. IARs use the SWM platform to directly manage their client(s) assets on either a discretionary or non-discretionary
basis using the investment advisory agreements of the Firm.
When appropriate, certain IAR can provide advisory services through programs sponsored by LPL Financial, LLC (“LPL”).
Below is a description of each LPL advisory program utilized by the Firm. Annualized fees for participation in LPL advisory
programs vary up to a stated maximum of 3.00%. Regardless, the Firm has imposed a stated firm maximum as described
in the Fees and Compensation section of this brochure for the use of any advisory programs – sponsored by LPL or
otherwise available to the IAR. For more information regarding the LPL programs, including more information on the advisory
services and fees that apply, the types of investments available in the programs, and the potential conflicts of interest
presented by the programs please see the LPL Form ADV Part 2A and the applicable LPL Financial client agreement.
MMA Asset Management LLC Firm Brochure - Retail
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Certain Funds (“SWM Eligible Funds”) in the Strategic Wealth Management (SWM) program contain 12b-1 fees. The list of
available mutual funds in SWM is selected by LPL Financial, the program manager. In the SWM program, there are certain
SWM Eligible Funds available for each fund family. In certain instances, the best available fund may be a share class
containing a 12b-1 fee. The Firm does not receive or accept 12b-1 fees on advisory accounts; any 12b-1 fees generated
through these funds will be retained by the custodian.
Manager Access Select Program (MAS):
MAS provides clients access to the investment advisory services of professional portfolio management firms for the
individual management of client accounts. We will assist client in identifying a third-party portfolio manager (Portfolio
Manager) from a list of Portfolio Managers made available by LPL Financial. The Portfolio Manager manages client’s assets
on a discretionary basis. We will provide initial and ongoing assistance regarding the Portfolio Manager selection process.
A minimum account value of $100,000 is required for Manager Access Select, however, in certain instances, the minimum
account size may be lower or higher.
Optimum Market Portfolios Program (OMP):
OMP offers clients the ability to participate in a professionally managed asset allocation program using Optimum Funds
Class I shares. Under OMP, the client will authorize LPL Financial on a discretionary basis to purchase and sell Optimum
Funds pursuant to investment objectives chosen by the client. We will assist the client in determining the suitability of OMP
for the client and assist the client in setting an appropriate investment objective. The Firm will have discretion to select a
mutual fund asset allocation portfolio designed by LPL consistent with the client’s investment objective. LPL Financial will
have discretion to purchase and sell Optimum Funds pursuant to the portfolio selected for the client. LPL Financial will also
have authority to rebalance the account. A minimum account value of $15,000 is required for OMP.
Model Wealth Portfolios Program (MWP):
MWP offers clients a professionally managed mutual fund asset allocation program. The IAR will obtain the necessary
financial data from the client, assist the client in determining the suitability of the MWP program and assist the client in
setting an appropriate investment objective. We initiate the steps necessary to open an MWP account and have discretion
to select a model portfolio designed by LPL Financials’ Research Department consistent with the client’s stated investment
objective. LPL Financials’ Research Department is responsible for selecting the mutual funds within a model portfolio and
for making changes to the mutual funds selected. The client will authorize LPL Financial act on a discretionary basis to
purchase and sell mutual funds, including in certain circumstances exchange traded funds and to liquidate previously
purchased securities. The client will also authorize LPL Financial to effect rebalancing for MWP accounts.
The MWP program may make available model portfolios designed by strategists other than LPL’s Research Department. If
such models are made available, the IAR will have discretion to choose among the available models designed by LPL and
outside strategists. A minimum account value of $100,000 is required for MWP.
Non-Investment Consulting/Implementation Services
For certain clients, the Firm provides consulting services regarding non-investment related matters, such as estate planning,
tax planning, insurance, etc. Neither the Firm, nor any of its representatives, serves as an attorney or accountant and no
portion of the Firm’s services should be construed as or relied upon as legal or tax advice.
At times, when appropriate, the Firm recommends the services of other professionals for certain non-investment
implementation purposes (i.e., attorneys, accountants, insurance, etc.), including certain representatives of the Firm in their
separate registered/licensed capacities as discussed in Item 5 and above. The client is under no obligation to engage the
services of any such recommended professional. The client retains absolute discretion over all such implementation
decisions and is free to accept or reject any recommendation from the Firm. If the client engages any such recommended
professional, and a dispute arises thereafter relative to such engagement, the client agrees to seek recourse exclusively
from and against the engaged professional. At all times, the engaged licensed professional[s] (i.e., attorney, accountant,
insurance agent, etc.), and not the Firm, shall be responsible for the quality and competency of the services provided.
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Inverse/Enhanced Market Strategies
When appropriate, the Firm utilizes long and short mutual funds and/or exchange traded funds that are designed to
perform in either an: (1) inverse relationship to certain market indices (at a rate of 1 or more times the inverse [opposite]
result of the corresponding index) as an investment strategy and/or for the purpose of hedging against downside market risk;
and (2) enhanced relationship to certain market indices (at a rate of 1 or more times the actual result of the corresponding
index) as an investment strategy and/or for the purpose of
increasing gains in an advancing market. There can be no
assurance that any such strategy will prove profitable or successful. Considering these enhanced risks/rewards, a client may
direct the Firm, in writing, not to employ any or all such strategies for their accounts.
Non-Discretionary Service Limitations
Clients that determine to engage the Firm on a non-discretionary investment advisory basis must be willing to accept
that the Firm cannot affect any account transactions without obtaining prior verbal consent to any such transaction(s)
from the client. Thus, if the Firm would like to make a transaction for a client’s account, and client is unavailable, the Firm will
be unable to affect the account transaction (as it would for its discretionary clients) without first obtaining the client’s verbal
consent.
Use of Mutual and Exchange Traded Funds
Most mutual funds and exchange traded funds are available directly to the public. Therefore, a prospective client can obtain
many of the funds that may be utilized by the Firm independent of engaging the Firm as an investment advisor. However, if
a prospective client determines to do so, he/she will not receive the Firm’s initial and ongoing investment advisory
services. In addition to the Firm’s investment advisory fee described below, and transaction and/or custodial fees discussed
below, clients will also incur, relative to all mutual fund and exchange traded fund purchases, charges imposed at the
fund level (e.g., management fees and other fund expenses).
Portfolio Activity
The Firm has a fiduciary duty to provide services consistent with the client’s best interest. As part of its investment
advisory services, the Firm will review client portfolios on an ongoing basis to determine if any changes are necessary
based upon various factors, including, but not limited to, investment performance, fund manager tenure, style drift, account
additions/withdrawals, and/or a change in the client’s investment objective. Based upon these factors, there may be
extended periods of time when the Firm determines that changes to a client’s portfolio are neither necessary nor prudent.
Of course, as indicated below, there can be no assurance that investment decisions made by the Firm will be profitable
or equal any specific performance level(s).
Retirement Rollovers-Potential for Conflict of Interest
A client or prospective client leaving an employer typically has four options regarding an existing retirement plan (and
may engage in a combination of these options): (i) leave the money in the former employer’s plan, if permitted, (ii)
roll over the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii) roll over to an
Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending upon the client’s age,
result in adverse tax consequences). If the Firm recommends that a client roll over his or her retirement plan assets into an
account to be managed by the Firm, such a recommendation creates a conflict of interest because the Firm will benefit by
earning fees for providing services to the new account or additional assets because of the roll over recommendation. To
mitigate this conflict, the Firm has implemented policies and processes so that when the Firm makes a recommendation
(including a roll over recommendation), the Firm is acting in its fiduciary capacity and its recommendation is consistent
with the client’s best interest. No client is under any obligation to rollover retirement plan assets to an account managed by
the Firm.
eMoney Advisor Platform
When appropriate, the Firm provides its clients with access to an online platform hosted by “eMoney Advisor” (“eMoney”).
The eMoney platform allows a client to view their complete asset allocation, including those assets that the Firm does not
manage (the “Excluded Assets”). The Firm does not provide investment management, monitoring, or implementation
services for the Excluded Assets. Therefore, the Firm shall not be responsible for the investment performance of the
Excluded Assets. Rather, the client and/or their advisor(s) that maintain management authority for the Excluded Assets,
and not the Firm, shall be exclusively responsible for such investment performance. The client may choose to engage the
Firm to manage some or all the Excluded Assets pursuant to the terms and conditions of an Investment Advisory Agreement
between the Firm and the client. The eMoney platform also provides access to other types of information and applications
MMA Asset Management LLC Firm Brochure - Retail
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including financial planning concepts and functionality, which should not, in any manner whatsoever, be construed as
services, advice, or recommendations provided by the Firm. Finally, the Firm shall not be held responsible for any adverse
results a client may experience if the client engages in financial planning or other
functions available on the eMoney
platform without the Firm’s assistance or oversight.
Cash Positions
When appropriate, the Firm maintains cash and cash equivalent positions (such as money market funds) for defensive
and liquidity purposes. Unless otherwise agreed in writing, all cash and cash equivalent positions will be included as part of
assets under management for purposes of calculating the Firm’s investment advisory fee.
Trade Error Policy
The Firm shall reimburse accounts for losses resulting from the Firm’s trade errors but shall not credit accounts for such
errors resulting in market gains. The gains and losses are reconciled within the custodian firm account and the Firm retains
the net gains and losses.
Client Obligations
In performing its services, the Firm will not be required to verify any information received from the client or from the client’s
other professionals and is expressly authorized to rely thereon. Moreover, each client is advised that it remains their
responsibility to promptly notify the Firm if there is ever any change in their
financial situation or investment objectives
for the purpose of reviewing, evaluating, or revising the Firm’s previous recommendations and/or services.
to, or
A copy of the Firm’s written Brochure as set forth on Part 2 of Form ADV will be provided to each client prior
contemporaneously with, the execution of the Investment Advisory Agreement or Financial Planning and Related Services
Agreement.
The Firm will provide investment advisory services specific to the needs of each client. Prior to providing investment
advisory services, an investment adviser representative will ascertain each client’s investment objective(s). Thereafter,
the Firm will allocate and/or recommend that the client allocate investment assets consistent with the designated
investment objective(s). The client may, at any time, impose reasonable restrictions, in writing, on the Firm’s services. The
Firm does not participate in a wrap fee program.
As of December 31, 2024, in the aggregate, the Firm had approximately $364,799,465 in regulatory assets under
management on a discretionary basis and $ 350,442,631 in regulatory assets under management on a non-discretionary
basis, with respect to individual clients (including high net worth individuals), employer-sponsored retirement plans,
corporations and other institutional clients.
Item 5
Fees and Compensation
The Firm provides discretionary and/or non-discretionary investment advisory services on a fee basis. Our annual
investment
advisory fee shall be based upon a percentage (%) of the market value and type of assets placed under the Firm’s management
(between negotiable and 1.25%), to be charged quarterly in advance, as follows:
Market Value of Portfolio
% Of Assets
$0-$1,000,000
$1,000,001-$5,000,000
$5,000,001-$10,000,000
$10,000,001+
1.25
1.00
0.75
Customized
The Firm's annual investment advisory fee shall include investment advisory services, and, to the extent specifically
requested by the client, consulting, and financial planning services. The fee will be calculated on a tiered (or breakpoint)
fee schedule that is based upon the overall value of the accounts included within the Client’s household (billing group) and
will be calculated at the stated fee tier based upon the total aggregate value of assets under management. All assets under
the detailed household will be charged at this stated fee tier. Where requested by a client, the Firm may charge a flat fee
percentage (%) per annum for accounts rather than utilizing the noted tiered schedule. The election of tiered billing or flat
fee billing will be noted in Section 2 of the Firm’s Investment Advisory Agreement.
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If the client requires extraordinary consultation and/or planning services (to be determined at the sole discretion of the
Firm), at times, we determine to charge for such additional services, the dollar amount of which shall be set forth in a separate
written notice to the client.
The Firm’s investment advisory fee is negotiable at its discretion, depending upon objective and subjective factors including
but not limited to: the amount of assets to be managed; portfolio composition; the scope and complexity of the
engagement; the anticipated number of meetings and servicing needs; related accounts;
future earning capacity;
anticipated future additional assets; the professional(s) rendering the service(s); prior relationships with the Firm and/or
its representatives, and negotiations with the client. As a result of these factors, similarly situated clients could pay
different fees, the services to be provided by the Firm to any client could be available from other advisers at lower fees,
than those specifically set forth above.
and certain clients may have fees different
Consulting and Financial Planning Services (Stand-alone)
When requested by a client, the Firm provides consulting and/or financial planning services (including investment
and non- investment related matters) on a stand-alone fee basis. The Firm’s consulting and planning fees are negotiable
and are charged either on a fixed fee basis or on an hourly rate basis ranging from $250 to $750, depending upon the level
and scope of the service(s) required and the professional(s) rendering the service(s).
Clients may elect to have the Firm’s advisory fees deducted from their custodial account. Both the Firm’s Investment
Advisory Agreement and the custodial/clearing agreement may authorize the custodian to debit the account for the
investment advisory fee and to directly remit that management fee to the Firm in compliance with regulatory procedures.
In the limited event that the Firm bills the client directly, payment is due upon receipt of the invoice. The Firm shall deduct
fees and/or bill clients quarterly in advance, based upon the market value of the assets on the last business day of the
previous quarter.
As discussed below, unless the client directs otherwise or an individual client’s circumstances require, the Firm typically
recommends that Charles Schwab & Co., Inc. (“Schwab”) or LPL Financial LLC (“LPL”) serve as the custodian for client
investment management assets. Custodians such as Schwab and LPL charge brokerage and/or transaction fees for
effecting certain securities transactions (i.e., transaction fees are charged for certain mutual funds,
individual equity,
and fixed income securities transactions). Clients will incur, in addition to the Firm’s investment management fee,
brokerage and/or transaction fees, and, relative to all mutual fund and exchange traded fund purchases, charges imposed
at the fund level (e.g., management fees and other fund expenses).
The Firm's annual investment advisory fee shall be prorated and paid quarterly, in advance, based upon the market value
of the assets on the last business day of the previous quarter. The Firm does not generally require an annual minimum
fee or asset level for investment advisory services.
The Investment Advisory Agreement between the Firm and the client will continue in effect until terminated by either party
by written notice in accordance with the terms of the Investment Advisory Agreement. Upon termination, the Firm shall
refund the pro-rated portion of the advanced advisory fee paid based upon the number of days remaining in the billing
quarter.
Potential Conflict of Interest:
If the client desires, the client can engage certain Firm’s representatives in their individual capacities as registered
representatives of MMAS, a FINRA member broker-dealer and an affiliate of the Firm, and/or in their individual capacities
as licensed insurance agents, to implement investment recommendations on a commission basis. In this case, MMAS
receives 12b-1 payments or insurance commission compensation,
including trailing compensation, directly from the fund
company or insurance carriers during the period that the client maintains the mutual fund investment or insurance policies.
MMAS will pay a portion of the 12b-1 payments or commissions, as applicable, to the Firm’s representatives.
The sale of commission products by the Firm’s representatives is limited and not material to the Firm’s advisory
operations. However, the recommendation that a client may purchase a commission product from MMAS presents a
conflict of interest, as the receipt of commissions provides an incentive to recommend investment or insurance products
based on commissions received, rather than on a particular client’s need. No client is under any obligation to purchase any
commission products from MMAS.
When the Firm’s representatives sell an investment or insurance product on a commission basis, the Firm does not
charge an advisory fee in addition to the commissions paid by the client for such product. When providing services on
an advisory fee basis, the Firm’s representatives do not also receive commission compensation for such advisory
services (except for any 12b-1 payments or insurance commission compensation, including trailing compensation
received as discussed above). However, a client may engage the Firm to provide investment management services on an
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advisory fee basis and separate from such advisory services purchase an investment or insurance product from the
Firm’s representatives on a separate commission basis.
Clients may purchase investment or insurance products recommended by the Firm through other, non-affiliated broker
dealers or agents. The Firm does not receive more than 10% of its revenue from advisory clients because of commissions or
other compensation for the sale of investment or insurance products it recommends to its clients.
We strive to recognize the success of our professionals and present some representatives, at times, with cash bonus and
non-cash awards and recognitions, which can be interpreted as a type of incentive. Some of our professionals are eligible
to receive cash bonus or non-cash benefits based on the totality of many different performance factors. These bonuses,
awards and benefits present a conflict of interest due to the incentive professionals have to generate more revenues for the
Firm. To mitigate this conflict, we operate a formal performance appraisal and reward system, designed to take many factors
into account (i.e., not only success in achieving revenue goals) when determining an individual’s remuneration and non-
cash benefits.
At times, third-party providers give our professionals gifts up to a total value of $100 per provider per year, consistent with
industry regulations. At times, our professionals receive invitations to attend training events and seminars or participate in
virtual learning programs, where travel expenses, accommodation, or training expenses are paid for by the sponsoring fund
company. This creates a conflict of interest to the extent that this causes our professionals to prefer those third parties that
provide these non-cash incentives. We address these conflicts of interest by requiring that prospective attendees seek
approval prior to attending such events, by monitoring key policies and deploying mandatory training to personnel, and by
disclosing our practices to ensure you make a fully informed decision. In addition to the mitigation efforts described above,
the Firm has policies, procedures, and codes in place to minimize the above conflicts, including our Code of Ethics “The
Greater Good”, personal securities trading policies, gifts and entertainment policies and outside business activity policies.
Please see Item 11 of this brochure for a discussion of our code of ethics, participation or interest in client transactions and
personal trading. The Firm’s Chief Compliance Officer remains available to address any questions that a client or prospective
client may have regarding the above conflict of interest.
Mutual Fund Share Class Selection / Mutual Fund and Exchange Traded Fund No Transaction Fee Networks
Mutual Funds typically offer multiple share classes available for investment based upon certain eligibility and/or purchase
requirements. For instance, in addition to the more commonly offered retail mutual fund share classes (typically, Class A, B
and C shares), mutual funds may also offer institutional, or advisor share classes (the “lower cost share classes”) or other
share classes that are designed for purchase in an account enrolled in investment advisory programs. These lower cost
share classes usually have a lower expense ratio than other shares classes. In addition, lower cost share classes often do
not charge a 12b-1 fee. The Firm will utilize the most appropriate mutual fund share classes for its portfolio allocations
available to it. Regardless, clients may still be invested in funds with higher internal expenses when no lower cost share
classes for a fund is available at the custodian or the client is not eligible due to investment minimums or other requirements.
Clients, when participating in certain sponsored programs or our management services, should understand that a
transaction charge for mutual fund and exchange traded fund (“ETF”) purchases and redemptions may occur in accordance
with the appropriate custodial agreement. The applicable transaction charge varies depending on the amount of
recordkeeping fees received by the custodian / broker-dealer from the mutual fund or ETF and/or whether the sponsor of
the mutual fund or ETF participates in a No Transaction Fee (“NTF”) Network. When an NTF mutual fund or ETF is
purchased in a client’s account, the NTF fund’s sponsor directs a payment to the custodian / broker-dealer on behalf and
for the benefit of the client that is used exclusively as a credit to defray the bona fide transaction charge obligations of the
client’s account. When an NTF fund is sold, the custodian / broker-dealer waives the transaction charge to the investment
adviser representative (“IAR”). Each custodian which provides execution and custodial services to the Firm has a version
of an NTF fund network specific to them and could vary across custodians.
Clients should understand the cost to the IAR of transaction charges may be a factor the IAR considers when selecting
securities and determining whether to place transactions in accounts. Specifically, the IAR has a financial incentive to select
NTF funds to avoid paying or to lower the transaction charges. While these transaction charges are not passed to the
Client, this does create a conflict of interest. Clients should consider this conflict when monitoring the purchase of NTF
funds as all such conflicts may have an impact on the investment performance of accounts.
MMA Asset Management LLC Firm Brochure - Retail
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Clients also should be aware that NTF funds may have higher ongoing internal expenses that can be used to offset
payments made by sponsors for transaction charge waivers, and this can reduce the investment returns over time relative
to other share classes of the same fund.
Certain Funds (“SWM Eligible Funds”) in the Strategic Wealth Management (“SWM”) program contain 12b-1 fees. The list
of available mutual funds in SWM is selected by LPL Financial, the program manager. In the SWM program, there are
certain SWM Eligible Funds available for each fund family. In certain instances, the best available fund may be a share
class containing a 12B-1 fee. The Firm does not receive or accept 12b-1 fees on advisory accounts; any 12b-1 fees
generated through these funds will be retained by the custodian.
Item 6
Performance-Based Fees and Side by Side Management
The Firm does not receive performance-based fees (fees based on a share of capital gains on or capital appreciation of your
assets).
Item 7
Types of Clients
The Firm provides investment and non-investment consulting services to individuals, business entities, trusts, estates, and
charitable organizations. The Firm provides information in a separate disclosure brochure for its advisory services to
institutional clients. If clients would like more information on other advisory services, clients should contact the Firm for a
copy of the disclosure brochure that describes those services or programs or go to www.adviserinfo.sec.gov.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
The Firm utilizes any one or more of the following methods of security analysis:
Charting – (analysis performed using patterns to identify current trends and trend reversals to forecast the
direction of prices)
Fundamental – (analysis performed on historical and present data, with the goal of making financial forecasts)
Technical – (analysis performed on historical and present data, focusing on price and trade volume, to forecast
the direction of prices)
The Firm utilizes any one or more of the following investment strategies when implementing investment advice given to
clients:
Long Term Purchases (securities held at least a year)
Short Term Purchases (securities sold within a year)
Trading (securities sold within thirty (30) days
Investment Risk
Investing in securities involves risk of loss that clients should be prepared to bear. Different types of investments involve
varying degrees of risk, and it should not be assumed that future performance of any specific investment or investment
strategy (including the investments and/or investment strategies recommended or undertaken by the Firm) will be profitable
or equal any specific performance level(s). The Firm’s methods of analysis and investment strategies do not present any
significant or unusual risks. However, every method of analysis has its own inherent risks. To perform an accurate
market analysis the Firm must have access to current/new market information. The Firm has no control over the
dissemination rate of market
information; therefore, unbeknownst to the Firm, certain analyses may be compiled with
outdated market
information, severely limiting the value of the Firm’s analysis. Furthermore, an accurate market analysis
can only produce a forecast of the direction of market values. There can be no assurances that a forecasted change in
market value will materialize into actionable and/or profitable investment opportunities.
The Firm’s primary investment strategies - Long Term Purchases, Short Term Purchases, and Trading - are fundamental
investment strategies. However, every investment strategy has its own inherent risks and limitations. For example, longer
term investment strategies require a longer investment period to allow for
the strategy to potentially develop. Shorter term
investment strategies require a shorter investment period to potentially develop but, because of more frequent trading,
may incur higher transactional costs when compared to a longer-term investment strategy. Trading, an investment strategy
that requires the purchase and sale of securities within a thirty (30) day investment period, involves a very short investment
period but will incur higher transaction costs when compared to a short- t e r m investment strategy and substantially
higher transaction costs than a longer-term investment strategy.
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Currently, the Firm primarily allocates client investment assets among various individual equity and fixed income
securities, mutual funds and/or exchange traded funds (“ETFs”) (including inverse ETFs and/or mutual
funds that are
designed to perform in an inverse relationship to certain market indices), on a discretionary and non-discretionary basis in
accordance with the client’s designated investment objective(s).
As disclosed above, the Firm utilizes, when appropriate, long and short mutual funds and/or exchange traded funds that
are designed to perform in either an: (1) inverse relationship to certain market indices (at a rate of 1 or more times the inverse
[opposite] result of the corresponding index) as an investment strategy and/or for the purpose of hedging against downside
market risk; and (2) enhanced relationship to certain market indices (at a rate of 1 or more times the actual result of the
corresponding index) as an investment strategy and/or for the purpose of increasing gains in an advancing market. There
can be no assurance that any such strategy will prove profitable or successful. Considering these enhanced risks/rewards, a
client may direct the Firm, in writing, not to employ any or all such strategies for his/her/their/its accounts. Our investment
approach keeps the risk in mind. Strategies employed by the Firm can face the following risks:
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For example, when interest rates
rise, yields on existing bonds become less attractive, causing their market values to decline.
Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and intangible events and
conditions. This type of risk is caused by external factors independent of a security’s underlying circumstances. For example,
political, economic, and social conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much as a dollar next year, because
purchasing power is eroding at the rate of inflation.
Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against the currency of the
originating country for the investment. This is also referred to as exchange rate risk.
Reinvestment Risk: This is the risk that future proceeds from investments may have to be reinvested at a potentially lower
rate of return (i.e., interest rate). This primarily relates to fixed income securities.
Business Risk: These risks are associated with a particular industry or a particular company within an industry. For
example, oil-drilling companies depend on finding oil and then refining it, a lengthy process, before they can generate a
profit. They carry a higher risk of profitability than an electric company, which generates its income from a steady stream of
customers who buy electricity no matter what the economic environment is like.
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Assets are more liquid if many traders are
interested in a standardized product. For example, Treasury Bills are highly liquid, while real estate properties are not.
Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of profitability, because the
company must meet the terms of its obligations in good times and bad. During periods of financial stress, the inability to
meet loan obligations may result in bankruptcy and/or a declining market value.
Mutual Fund Risk: The performance of mutual funds is subject to market risk, including the possible loss of principal. The
price of the mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a
mutual fund is typically set daily therefore a mutual fund purchased at one point in the day will typically have the same price
as a mutual fund purchased later that same day.
ETF Risk: Performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs will
fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading risk based on
the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs have a large bid-ask spread and low
trading volume. The price of an ETF fluctuates based upon the market movements and may dissociate from the index being
tracked by the ETF or the price of the underlying investments. An ETF purchased or sold at one point in the day may have
a different price than the same ETF purchased or sold a brief time later.
Item 9
Disciplinary Information
Prior to the acquisition of the Firm by Marsh & McLennan Agency LLC in 2019, a management person of the Firm consented
in 2016 to a Financial Industry Regulatory Authority (FINRA) order in which the individual agreed to neither admit nor deny
participation in recommending a private securities transaction without prior approval of an unaffiliated broker-dealer the
individual was associated with at that time. The order imposed on that individual a monetary penalty and a six-month
suspension from association with a FINRA member firms. The order, however, did not affect the Firm’s investment advisory
activities or that individual’s activities as an investment advisor representative (IAR) of the Firm. The Firm itself has not been
the subject of any disciplinary action.
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Specific information related to any IAR of the Firm will be detailed within their ADV Part 2B Brochure Supplement, and for
those who additionally have FINRA securities registrations, on FINRA BrokerCheck at www.brokercheck.finra.org. Any
information about disciplinary matters applicable to advisory affiliates of the Firm also is available on the SEC’s website at
www.adviserinfo.sec.gov or at FINRA’s web site at http://www.finra.org.
Item 10
Other Financial Industry Activities and Affiliations
a. Other Financial Industry Activities
The Firm is owned by Marsh & McLennan Agency LLC, a licensed insurance agency. The Firm and MMA Securities LLC
(“MMAS”) are affiliated companies whose ultimate parent is Marsh & McLennan Companies, Inc. MMAS is a SEC registered
investment adviser and general securities broker-dealer and a FINRA and SIPC member firm. MMAS primarily engages in
investment advisory and consulting services to employer-sponsored retirement plans .
No client is under any obligation to purchase products or engage the services of MMA or MMA Securities LLC. Clients are
reminded that they may purchase insurance and securities products through other, non-affiliated entities. Additionally,
certain of the Firm’s representatives, in their individual capacities, are licensed insurance agents, and, when appropriate,
recommend the purchase of certain insurance-related products on a commission basis.
b. Affiliations
Marsh & McLennan Agency LLC
Marsh & McLennan Agency LLC (“MMA”), a licensed insurance agency, is the direct owner of the Firm. Both the Firm’s and
MMA’s ultimate parent company is Marsh & McLennan Companies, Inc.
MMA Securities LLC
MMA Asset Management and MMA Securities LLC are affiliated investment advisory firms under common ownership of
MMA Asset Management LLC’s ultimate parent, Marsh & McLennan Companies, Inc.
Mercer Investments LLC and Mercer Global Investments Canada Limited
Mercer Investments LLC and Mercer Global Investments Canada Limited are affiliated investment advisory firms under
common ownership of MMA Asset Management LLC’s ultimate parent, Marsh & McLennan Companies, Inc.
Precept Advisory Group LLC
Precept Advisory Group LLC is an affiliated advisory firm under common ownership with the Firm’s ultimate parent company,
Marsh and McLennan Companies, Inc. For the disclosures of Precept Advisory Group LLC, please refer to its Form ADV
Part 2A brochure which may be obtained at www.adviserinfo.sec.gov.
Item 11
Code of Ethics, Participation, or Interest in Client Transactions
and Personal Trading
The Firm has adopted a stringent Code of Ethics, which sets out high ethical standards of conduct for our employees
consistent with our duty of loyalty, fairness, and good faith toward our clients. The Code of Ethics has specific sections
regarding insider trading, protecting confidentiality, compliance with federal and state securities laws, avoiding and
identifying conflicts of interest, and personal securities transactions. A copy of this Code of Ethics is available upon request.
Code of Ethics includes policies and procedures regarding personal securities transactions. The procedures require the
reporting of transactions by our employees, ongoing monitoring of the transactions and the prohibition on the use of material
non-public information. We do not recommend clients transact in securities in which we have a material financial interest.
At times, the Firm and/or representatives of the Firm buy or sell securities, at or around the same time as those securities
are recommended to clients. This practice creates a situation where the Firm and/or representatives of the Firm are able to
materially benefit from the sale or purchase of those securities. Therefore, this situation creates a conflict of interest. As
indicated above, to mitigate this conflict, the Firm has a personal securities transaction policy in place to monitor the personal
securities transaction and securities holdings of each of the Firm’s supervised employees.
Associated and supervised persons will provide services to entities considered publicly traded at certain times. In order to
mitigate the actual conflicts of interest that will arise from these relationships, persons who service these relationships or
supervise those efforts, are prohibited from transacting in any securities of the publicly traded entity during the entirety of
the servicing relationship. The publicly traded entities are maintained on a “watch list” and MMA Asset Management will
monitor the personal trading accounts of access persons via technology solutions to monitor and address potential violations
to this prohibition.
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Item 12
Brokerage Practices
Neither our firm nor our related person(s) have authority to determine, without specific client consent, the broker-
dealer/custodian to be used in any securities transaction or the commission rate to be paid. If the client requests that the
Firm recommend a broker-dealer/custodian for execution and/or custodial services (exclusive of those clients that may
direct the Firm to use a specific broker- dealer/custodian), we typically recommend that investment management accounts
are to be maintained at Schwab or LPL (members of FINRA/SIPC). Prior to engaging the Firm to provide investment
management services, the client will be required to enter into a formal Investment Advisory Agreement with the Firm
setting forth the terms and conditions under which we shall manage the client's assets and a separate custodial/clearing
agreement with each designated broker-dealer/custodian. Clients are permitted to select custodians other than Schwab or
LPL, upon the approval of the Firm.
Factors that the Firm considers in recommending Schwab, LPL or another broker-dealer/custodian include historical
relationship with the Firm, financial strength, reputation, execution capabilities, pricing, research, and service. Although the
commissions and/or transaction fees paid by the Firm‘s clients shall be in accordance with the Firm’s duty to seek best
execution, at times, a client will pay a commission that is higher than another qualified broker-dealer might charge to affect the
same transaction where the Firm determines, in good faith, that the commission/transaction fee is reasonable. In seeking
best execution, the determinative factor is not the lowest possible cost, but whether the transaction represents the best
qualitative execution, taking into consideration the full range of a broker-dealer’s services, including the value of research
provided, execution capability, commission rates, and responsiveness. Accordingly, although the Firm will seek competitive
rates, it may not necessarily obtain the lowest possible commission rates for client account transactions. The brokerage
commissions or transaction fees charged by the designated broker-dealer/custodian are exclusive of, and in addition
to, the Firm’s investment management fee. The Firm’s best execution responsibility is qualified if securities that it
purchases for client accounts are mutual funds that trade at net asset value as determined at the daily market close.
Although not a material consideration when determining whether to recommend that a client utilize the services of
a particular broker-dealer/custodian, the Firm receives from Schwab, LPL or another broker-dealer/custodian, investment
platform and/or mutual fund sponsor, without cost (and/or at a discount) support services and/or products, certain of which
assist the Firm to better monitor and service client accounts maintained at such institutions. Included within the support
services that are obtained by the Firm at times are investment-related research, pricing information and market data,
software and other technology that provide access to client account data, compliance and/or practice management-related
publications, discounted or gratis
consulting services, discounted and/or gratis attendance at conferences, meetings, and
other educational and/or social events, marketing support, computer hardware and/or software and/or other products used
by the Firm in furtherance of its investment advisory business operations.
As indicated above, certain of the support services and/or products assist the Firm in managing and administering client
accounts. Others do not directly provide such assistance but rather assist the Firm to manage and further develop its business
enterprise. As a result of receiving such products and/or services for reduced or no cost, our firm has an incentive to continue
to place client trades through broker-dealers that offer those products and services. This incentive conflicts with the clients'
interest of obtaining the lowest commission rate available. Therefore, our firm must determine in good faith, that transaction
costs are reasonable in relation to the value of the services provided by such executing broker-dealers. Our firm examined
this potential conflict of interest when deciding to enter relationships with Schwab and LPL. We have determined that these
relationships are in the best interest of our firm’s clients and satisfies our client obligations, including our duty to seek best
execution.
There is no corresponding commitment made by the Firm to Schwab, LPL or any other entity to invest any specific amount
or percentage of client assets in any specific mutual funds, securities, or other investment products because of the above
arrangement.
We periodically review Schwab, LPL and other broker-dealer/custodians including their historical relationships with the
Firm, financial strengths, reputations, execution capabilities, pricing, research, and services. We will
change our
recommendation and arrangement if recommending Schwab or LPL is no longer consistent with our client’s best interest.
The Firm’s Chief Compliance Officer remains available to address any questions that a client or prospective client may have
regarding the above arrangement.
The Firm does not receive outside referrals from broker-dealers and typically does not accept directed brokerage
arrangements (when a client requires that account transactions be affected through a specific broker-dealer). In such client
directed arrangements, the client will negotiate terms and arrangements for their account with that broker-dealer, and the
Firm will not seek better execution services or prices from other broker-dealers or be able to "batch" the client's transactions
for execution through other broker-dealers with orders for other accounts managed by the Firm. As a result, the client may
pay higher commissions or other transaction costs or greater spreads, or receive less favorable net prices, on transactions
for the account than would otherwise be the case.
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If the client directs the Firm to effect securities transactions for the client's accounts through a specific broker-dealer, the
client correspondingly acknowledges that such direction may cause the accounts to incur higher commissions or transaction
costs than the accounts would otherwise incur had the client determined to effect account transactions through alternative
clearing arrangements that may be available through the Firm. Higher transaction costs adversely impact account
performance.
Transactions for directed accounts typically are executed following the execution of portfolio transactions for non-directed
accounts.
To the extent that the Firm provides investment management services to its clients, the transactions for each client account
typically will be affected independently, unless the Firm decides to purchase or sell the same securities for several clients at
approximately the same time. When appropriate, although not obligated to do so, the Firm typically combines or “bunches”
such orders to seek best execution, to negotiate more favorable commission rates or to allocate equitably among the Firm’s
clients any differences in prices and commissions or other transaction costs that might have been obtained had such
orders been placed independently. Although such concurrent authorizations could be either advantageous or
disadvantageous to any one or more accounts, the transactions are effected only when our firm believes that to do so will
be in the best interest of the included accounts. Under this procedure, transactions will be averaged as to price and will be
allocated among clients in proportion to the purchase and sale orders placed for each client account on any given day.
In any given situation, the Firm attempts to allocate trade executions in the most equitable manner possible, considering
client objectives, current asset allocation and availability of funds using price averaging, proration and consistently non-
arbitrary methods of allocation. The Firm does not receive any additional compensation or remuneration because of such
aggregation.
Item 13
Review of Accounts
The Firm’s representatives conduct account reviews on an ongoing basis, with the frequency determined by the client. Most
clients select quarterly reviews, while some receive semi-annual or annual reviews. All clients are advised that it remains their
responsibility to advise the Firm of any changes in their investment objectives and/or
financial situation. All clients are
encouraged to review investment objectives and account performance with the Firm on an annual basis. The Firm conducts
account reviews on an other than periodic basis upon the occurrence of a triggering event, such as a change in client
investment objectives and/or financial situation, market corrections and client request.
Clients are provided, at least quarterly, with written transaction confirmation notices and regular written summary
account statements directly from the broker-dealer/custodian and/or program sponsor for the client accounts. The Firm
also provides, where applicable, a written periodic report summarizing account activity and performance.
Item 14
Client Referrals and Other Compensation
We do not receive an economic benefit from a non-client for providing investment advice or advisory services to our clients
other than those set forth in Item 12 provided by Schwab. The total compensation received by the Firm is only based on the
amount of adviser fee agreed to by the Firm and the client.
Please refer Item 10 for the disclosure of the client referral agreement between MMAS and us, under which MMAS will
identify and contact prospective clients that MMAS believes are appropriate for the Firm in accordance with Rule 206(4)-1
of the Advisers Act.
Item 15
Custody
The Firm can have its advisory fee for each client debited by the custodian on a quarterly basis. Clients are provided, at
least quarterly, with written transaction confirmation notices and regular written summary account statements directly from
the broker-dealer/custodian and/or program sponsor for the client accounts. The Firm may also provide a written periodic
report summarizing account activity and performance.
Clients who have their advisory fees debited directly from their custodial accounts are urged to compare any written
statement provided by the Firm with the account statements received from the account custodian to ensure that the
proper advisory fee has been deducted from their custodial account. Please also note that the account custodian does
not verify the accuracy of the advisory fee calculation.
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Item 16
Investment Discretion
The client can determine to engage the Firm to provide investment advisory services on a discretionary basis. Prior to the
Firm assuming discretionary authority over a client’s account, the client shall be required to execute Investment
Advisory Agreement, naming the Firm as the client’s attorney and agent in fact, granting the Firm full authority to buy, sell,
or otherwise effect investment transactions involving the assets in the client’s name found in the discretionary account.
Clients who engage the Firm on a discretionary basis may, at any time, impose restrictions, in writing, on the Firm’s
discretionary authority. (i.e., limit the types/amounts of securities purchased for their account, exclude the ability to
purchase securities with an inverse relationship to the market, limit or proscribe the Firm’s use of margin, etc.).
Item 17
Voting Client Securities
receive proxies
The Firm does not vote client securities. Accordingly, we have not adopted a proxy voting policy. Clients will
or other solicitations directly from their custodian. We do not provide advice with respect to securities solicitations.
Item 18
Financial Information
The Firm will not require you to prepay more than $1,200 in fees six months or more in advance of receiving services, therefore
we are not required to provide a balance sheet.
We must disclose any financial condition that could impair our ability to meet our contractual commitments to you, and whether
we have been the subject of a bankruptcy proceeding. We have no financial condition to disclose to you and have never been
the subject of a bankruptcy proceeding.
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