Overview
Assets Under Management: $487 million
High-Net-Worth Clients: 91
Average Client Assets: $5 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (ADV PART II BROCHURE)
Min | Max | Marginal Fee Rate |
---|---|---|
$0 | and above | 1.25% |
Minimum Annual Fee: $5,000
Illustrative Fee Rates
Total Assets | Annual Fees | Average Fee Rate |
---|---|---|
$1 million | $12,500 | 1.25% |
$5 million | $62,500 | 1.25% |
$10 million | $125,000 | 1.25% |
$50 million | $625,000 | 1.25% |
$100 million | $1,250,000 | 1.25% |
Clients
Number of High-Net-Worth Clients: 91
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 90.40
Average High-Net-Worth Client Assets: $5 million
Total Client Accounts: 559
Discretionary Accounts: 559
Regulatory Filings
CRD Number: 131655
Last Filing Date: 2024-03-27 00:00:00
Form ADV Documents
Primary Brochure: ADV PART II BROCHURE (2025-03-28)
View Document Text
Form ADV Part 2A
March 28, 2025
Item 1: Cover Page
Form ADV Part 2A Brochure
Meridian Investment Counsel Inc.
P. O. Box 1057
Lafayette, CA 94549
T (510) 493-7650
F (510) 280-7900
This brochure provides information about the qualifications and business practices of Meridian
Investment Counsel Inc. (“Meridian”, “us” or “we”). If you have any questions about the contents of this
brochure, please contact us at (510) 493-7650 or adv@merinvesco.com. The information in this
brochure has not been approved or verified by the U.S. Securities and Exchange Commission (“SEC”) or
by any state securities authority.
This Brochure provides information that a prospective client may rely upon in their decision to retain
Meridian. You are welcome to review this material which includes the professional backgrounds of our
associates.
Additional information about Meridian also is available on the SEC’s website at adviserinfo.sec.gov.
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Item 2: Material Changes
This updated Form ADV Part 2A/2B contains no material changes from the prior filing.
Item 3: Table of Contents
Item 1: Cover Page ........................................................................................................................................ i
Item 2: Material Changes ............................................................................................................................. ii
Item 4: Advisory Business ............................................................................................................................ 1
Item 5: Fees and Compensation .................................................................................................................. 2
Item 6: Performance-Based Fees and Side-by-Side Management .............................................................. 4
Item 7: Types of Clients ................................................................................................................................ 5
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ......................................................... 5
Item 9: Disciplinary Information .................................................................................................................. 6
Item 10: Other Financial Industry Activities and Affiliations ....................................................................... 6
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................. 7
Item 12: Brokerage Practices ....................................................................................................................... 8
Item 13: Review of Accounts ..................................................................................................................... 11
Item 14: Client Referrals and Other Compensation ................................................................................... 11
Item 15: Custody ........................................................................................................................................ 12
Item 16: Investment Discretion ................................................................................................................. 13
Item 17: Voting Client Securities ................................................................................................................ 13
Item 18: Financial Information ................................................................................................................... 14
Item 19: Additional Disclosures ................................................................................................................. 14
INDEX OF ERISA RELATED DISCLOSURES ..................................................................................................... 15
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Item 4: Advisory Business
Headquartered in Lafayette, California, Meridian is an independent investment-advisory firm registered
with the SEC under the Investment Advisers Act of 1940 and the Commissioner of Corporations of the
State of California.1 Meridian was founded in 2004 and is its principal owner is the Woodall Family
2010 Trust.
Meridian offers investment-advisory services to various categories of clients (“you”). Our service is
provided on an individualized and confidential basis. Meridian services relate to allocation of assets
among different classes, security purchases and sales, portfolio diversification, management of
portfolio risk, and financial planning. Asset management is guided by your stated guidelines and
objectives and we maintain all managed assets with a qualified custodian. Investment and suitability
restrictions (“restrictions”) are at your discretion and these will affect your overall account
performance.
When managing your assets we generally take these steps:
• Your investment guidelines and objectives are identified by assessing your risk tolerance, time
horizon, income, net worth, tax situation, education, need for cash flows, investment goals,
and resilience to market volatility. We note any restrictions imposed by you. We request that
such guidance be focused and specific. We collect this information through meetings,
interviews, and a questionnaire;
• After analyzing your financial situation and formulating together with you an investment
strategy, we implement an investment strategy through a combination of an asset allocation
strategy and a recommendation of specific securities for investment;
• We monitor capital market conditions and changes in your circumstances;
• We make adjustments to your assets to reflect significant changes in any or all of the above
variables; and
• You receive a quarterly report from us detailing asset positions and performance.
You may also retain us in a single engagement on a fixed fee or hourly basis to provide you with advice
categorized as financial planning. The term financial planning, as used herein, refers to helping you
formulate financial goals, and then helping you determine the direction you should take to reach these
goals, using your available financial resources. We make recommendations concerning areas other
than securities, such as insurance needs, tax analysis and planning, estate plan review, retirement
planning, education funding analysis, mortgage and refinance analysis, opinion on current investment
strategy, employee stock option analysis, and other areas which affect your financial affairs but are not
1 Registration with the SEC does not imply a certain level of skill or training or that the SEC or other regulator
recommends or guarantees the quality of our services. It means that we meet the minimum requirements for
registration as an investment advisor.
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March 28, 2025
necessarily related to securities. Such recommendations do not constitute nor substitute for legal or
accounting advice and you are encouraged to consult with your legal and/or tax adviser on any legal or
tax matter. Implementation of the financial plan in a standalone engagement, not incidental to the
investment-advisory service, is at your discretion. Follow-up services are billed separately at our then
current hourly rate.
In performing our services to you, Meridian will not verify any information received from you or from
your other professionals (i.e., attorney, tax preparer, bookkeeper, etc) and we will rely on you to
promptly provide us with any change in your financial situation or investment objectives that would
necessitate a revision of your portfolio and/or financial plan.
When Meridian provides investment advice to you regarding your investment accounts, including your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of
certain state and federal laws such as the Employee Retirement Income Security Act (“ERISA”) and/or
the Internal Revenue Code and the regulations of the SEC, as applicable. These regulations require
Meridian to act in your best interest and not put Meridian’s interests ahead of yours and to follow
special provisions.
Meridian does not provide advisory services to any wrap fee programs.
As of December 31, 2024, Meridian had approximately $539.4 million in assets under management, of
which 100 percent were managed on a discretionary basis. We do not manage assets on a non-
discretionary basis.
Item 5: Fees and Compensation
For investment-advisory services, Meridian charges a fee based upon the percentage of the market
value of assets held in your accounts which are under Meridian’s management. All assets in these
accounts are included in the fee calculation unless specifically identified in writing for exclusion. Our
minimum annual fee is $5,000. A lower minimum fee or a waiver of the minimum fee is at our
discretion. Before any services are rendered, we explain the computation of fees to you and come to
agreement upon the compensation. The annual compensation for our services ranges up to a
maximum of 1.25% of assets under management. The amount of the advisory fee is negotiated on a
case-by-case basis with each client and is based upon a number of factors including the amount of work
involved and assets placed under management.
We reserve the right to reduce the maximum advisory fee as we deem appropriate for new clients
while retaining prior fee arrangements for existing clients. This will result in different advisory fees
being charged for similar services. For certain relationships, multiple portfolios with a common interest
will be combined as one for billing purposes. Additionally conflicts of interest exist over portfolio
manager time devoted to managing one account and allocating investment opportunities among
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accounts. Circumstances may arise where we give advice and take action with respect to a client that
differs from advice given or the timing or nature of action taken with respect to another client.
Fees are billed in advance at the beginning of each calendar quarter and are computed by multiplying
one quarter of the negotiated fee rate by the gross value of your managed assets, in aggregate, on the
last business day of the previous quarter. For additional contributions of $50,000 or more per
occurrence made to the account during the quarter, fees are pro-rated from that date to the last day of
the quarter. For withdrawals of $50,000 or more per occurrence from the account during a quarter,
fees are refunded on a pro-rata basis. Adjustments are made on the next billing cycle. No adjustments
are made for additions or withdrawals less than $50,000. Fees are generally deducted directly from
your account pursuant to a written agreement. You may choose to pay our fees directly. Investment-
advisory services begin with the effective date of the agreement, which is the date you sign the
Investment Advisory Agreement (“Agreement”), or an alternate date mutually agreed by you and us.
For the calendar quarter when the Agreement is first in place, fees are adjusted pro rata based upon
the number of calendar days in the calendar quarter that the Agreement was effective.
While Meridian does not utilize margin for the management of client accounts a client may choose at
their sole discretion to utilize margin to borrow money against their account. If so, Meridian calculates
its fee on the gross value of managed assets. For example, if your managed assets are $3,000,000 and
there is a $50,000 margin balance initiated and directed by you, Meridian will calculate its fee on
$3,000,000.
Neither Meridian nor any of its employees receive any compensation for the sale or purchase of
securities or other investment products.
Our service can be terminated by either party upon written notification in accordance with the
applicable contractual notice of termination. Upon termination, the fees charged for advisory services
are pro-rated and a refund for any unearned fees is issued. You are responsible to pay for services
rendered until the termination of the Agreement. You can cancel the Agreement without penalty.
For new clients of Meridian, if a copy of this Form ADV Part 2A disclosure statement was not delivered
to the client 48 hours or more before the client enters into a written advisory agreement with us then
the client has the right to terminate the agreement without penalty within five (5) business days after
entering into the agreement. An investment advisory agreement is considered entered into when all
parties to the agreement have signed the agreement. If the client terminates the agreement on this
basis, all fees paid by the client will be refunded. However, any transaction costs imposed by an
executing broker or custodian for establishing the custodial account or for trades occurring during
those five days are non-refundable.
Clients customarily authorize Meridian to deduct its investment advisory fees directly from their
accounts. At the discretion of Meridian, a client may pay their fee directly to Meridian. Under this
arrangement, payment is due upon client’s receipt of our billing invoice. You should be aware of your
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responsibility to verify the accuracy of the fee calculation submitted to the custodian by us, as the
custodian will not determine whether the fee has been properly calculated.
Advisory fees charged by Meridian are separate and distinct from fees and expenses charged by
custodians, broker-dealers, and certain securities such as ADRs and limited partnerships. A detailed
description of these fees and expenses is available from the party charging the fee. These costs are paid
by you. Regarding the purchase and sale of debt securities, you will incur a cost called a “spread”.
When you buy a debt security, there is a mark-up on the price that you pay to the broker completing the
transaction. When you sell a debt security, there is a mark-down on the price that you receive from the
broker completing the transaction. The mark-up and mark-down go to the broker. Your account
custodian may also impose a fee on the transaction.
All fees paid to Meridian for investment-advisory services are in addition to fees and expenses charged
by investment vehicles such as mutual funds, closed-end funds, exchange-traded funds that are borne
by each shareholder. These fees and expenses are described in each fund’s prospectus. If you hold a
fund in a brokerage account managed by Meridian you will pay the fund’s fees and expenses in addition
to Meridian’s advisory fee.
Fees for financial planning services start at $350 per hour or can be a fixed fee predicated upon the
facts at the start of the engagement. A fixed fee typically ranges from $5,000 to $10,000 depending on
the complexity and scope for comprehensive financial plans and negotiable for limited scope plans.
Estimated financial planning fees are paid in advance. Should additional scope be required
necessitating a revised higher fixed fee you will be given the opportunity to approve the extra fee
before additional work is to be performed. Fees for financial planning are separate from and in
addition to the annual investment-advisory service fee. You can cancel this agreement at any time. If
cancellation occurs, you are responsible only for fees and any expenses incurred to that point. In such
an event, an itemized invoice is provided documenting the fees and any expenses that have been
incurred.
Meridian’s fees for financial planning or investment-advisory services do not include the fees you incur
for other professionals such as attorneys and accountants in connection with the financial planning or
the investment-advisory service.
Item 6: Performance-Based Fees and Side-by-Side Management
Meridian does not charge performance-based fees or engage in side-by-side management, a practice
where an adviser manages similar client portfolios where some are charged a performance-based fee
and some are not. Meridian has not in the past and currently does not manage any client relationships
for mutual funds or hedge funds or charge any performance fees.
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Item 7: Types of Clients
Meridian provides investment-advisory services to individuals, families, trusts and estates, non-profit
corporations, charitable organizations, and pension and profit-sharing plans.
The minimum dollar value of assets required to set up an investment advisory account with Meridian is
$1,000,000. We have discretion to waive the account minimum. Accounts of less than $1,000,000 can
be set up when we anticipate you will add additional funds to the managed account, bringing the total
to $1,000,000 within a reasonable time. Other exceptions may apply. As a result of our minimum
account size and minimum fee requirements, our services may not be appropriate for everyone.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Meridian’s general investment approach is tax-wise, conservative growth. We focus on the
fundamentals of individual companies in evaluating the investment merits of their equity and debt.
Purchases of securities are further guided by your current and anticipated marginal tax rate. In
general, we ladder debt maturities to mitigate interest rate risk for bonds. When selling securities
some of the factors that we consider include tax implications, cash needs, changes in your risk
preference and circumstances, degree of account diversification and competing investment
opportunities.
Your portfolio will be managed and monitored by a portfolio manager on an ongoing basis and
personalized with an appropriate asset allocation between stocks, bonds and cash. Other investments
may include investments in publicly-traded common and preferred stocks, open- and closed-end mutual
funds and exchange traded funds. We may also recommend investments in publicly-traded partnerships,
option contracts and foreign equity and debt securities.
We conduct research and analysis by studying information directly published by companies, third-party
research providers, corporate rating services, financial newspapers, newsletters and magazines,
quantitative screens, industry sources and corporate records filed with the SEC. Meridian’s investment
decision makers meet routinely to review portfolio holdings, financial market conditions and potential
buy and sell candidates.
Depending on the circumstances, investments may be held long-term, short-term or bought and sold
within a short period of time. Long-term holding periods for investments are our norm, which has the
advantage of minimizing taxes and trading commissions.
You should be aware that different types of investments involve varying degrees of risk and that past
performance will not be indicative of future results. Therefore you should not assume that future
performance of any specific investment or investment strategy that we recommend or employ will be
profitable and could result in a loss that you should be prepared to bear. Securities markets experience
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varying degrees of volatility and that over time your assets will fluctuate in value and at any time be
worth more or less than the amount you invested. While economic and investment decisions are
subject to a great deal of uncertainty, we will use our best judgment in making such decisions based on
information we review.
Risk management is important to all aspects of investing. We address risk management by our business
structure and our investment process. Structurally, our firm is organized to manage risk. Meridian is a
fiduciary. This means we put your interests first. Our fees are transparent. We are paid by you and no
one else. We do not accept withdrawal authority on client accounts. We employ investment
professionals who are qualified and trained in security evaluation and selection and who have
undergone rigorous background checks. We maintain data systems that are secure, reliable and
redundant and we can operate remotely should the need arise. On the investment side, we have tools
and resources to monitor your portfolio. We also have operational and compliance teams that work
independently from the portfolio management team to monitor and review transactions and exposures.
There are risks in portfolio management that we contend with on an ongoing basis. Examples include
how a portfolio performs relative to expectations, the presence of concentrated positions, day to day
mechanics of managing a portfolio and the consequences of decisions involving a specific strategy or
tactics. Additionally there are risks that center on the value and performance characteristics of
individual investment positions. Some of the factors that are involved include market risk, security
selection risk, default risk, yield risk, pre-payment risk, liquidity risk, currency risk, taxation risk, political
risk, and counterparty and custodial risk. Meridian does not purchase non-public securities. Price
transparency and trading liquidity are important elements of our risk management process.
Item 9: Disciplinary Information
Meridian and its employees have not been involved in any legal or disciplinary event.
Item 10: Other Financial Industry Activities and Affiliations
Meridian is an independent investment advisor. Meridian does not use or select other advisers or
third-party managers. We manage all of our client assets.
Meridian does not have any material business or financial industry relationships that would present a
possible conflict of interest to Meridian or its clients. None of Meridian’s staff, other than noted in the
following paragraph, has any material business or financial industry relationships that would present a
possible conflict of interest to Meridian or its clients.
John Kerns is a portfolio manager at Meridian. He is also a CPA providing accounting and business-
consulting services as a sole proprietor. Mr. Kerns spends a little over 5% of his time with his
accounting and business-consulting practice. Clients that desire to retain Mr. Kerns for accounting and
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business-consulting services must do so by directly contracting with him. We do not receive any
compensation if a client engages Mr. Kerns for accounting and business-consulting services.
Meridian recommends clients custody their assets with Charles Schwab & Co., Inc., an SEC registered
broker-dealer and member of the Financial Industry Regulatory Authority (“FINRA”) and the Securities
Investors Protection Corporation (“SIPC”). That being, Meridian has no affiliation with Schwab nor its
brokerage activities supervised by Meridian. Clients may choose to custody assets at another qualified
financial institution.
Meridian is a member in good standing with the Investment Adviser Association.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Meridian’s Code of Ethics Policy applies to our employees and it addresses General Principles,
Employee Trading, Insider Trading, Prohibition of Manipulative Practices, Gifts and Privacy.
Meridian will provide you with a copy of Meridian’s Code of Ethics Policy upon written request.
Meridian’s employees are required to read, understand, and sign off on Meridian’s Code of Ethics
Policy. Failure to comply will result in employee censure and depending on the severity and frequency
may include disciplinary action and termination. Our employees must promptly report violations of the
Code of Ethics or compliance procedure to Meridian’s President/Chief Compliance Officer.
Meridian’s General Principles require our employees to:
• Act with integrity, competence, diligence, respect, and in an ethical manner with the public,
clients, prospective clients, employers, fellow employees, colleagues in the investment
profession, and other participants in the capital markets;
• Place the integrity of the investment profession and the interests of clients above their own
personal interests;
• Adhere to the fundamental standard that employees should not take inappropriate advantage
of their position;
• Avoid any actual or potential conflict of interest;
• Conduct all personal securities transactions in a manner consistent with this policy;
• Use reasonable care and exercise independent professional judgment when conducting
investment analysis, making investment recommendations, taking investment actions, and
engaging in other professional activities;
• Practice in a professional and ethical manner that will reflect credit on themselves and the
profession;
• Promote the integrity of and comply with the rules governing capital markets;
• Maintain and improve their professional competence;
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• Comply with applicable provisions of the federal securities laws.
Meridian’s Personal Securities Transaction Policy requires our employees to: 1) report personal
securities transactions on a quarterly basis; 2) provide a detailed summary of certain holdings (both
upon commencement of employment and annually thereafter) over which employee has a direct or
indirect beneficial interest; 3) pre-clear certain personal securities transactions before completing the
transaction and 4) refrain from trading in any restricted security as determined by the Chief
Compliance Officer, from time to time.
We strive to avoid potential conflicts in our own personal securities transactions by following our Code
of Ethics Policy. Our employees are allowed to buy and sell for their own accounts the same securities
that we recommend to you. It can happen that a security is purchased or sold in an employee account
and a client account on the same day or on a different day where the employee’s price is more
favorable than what is obtained for clients. We are not obligated to acquire for your account any
security that we acquire for our own account or for the account of any other client if in our absolute
discretion it is not practical or desirable to acquire a position in such security. Employees are permitted
to sell a security for their own account that is contrary to those taken on behalf of clients. This can
occur when personal considerations such as liquidity needs or rebalancing or tax planning deems a sale
necessary for individual financial planning reasons. If these securities subsequently fall in price, these
personal transactions create a conflict of interest.
Meridian employees are not allowed to accept or offer inappropriate gifts, favors, entertainment,
special accommodations or other thing of material value that would influence the employee’s decision
making or make them feel beholden to a person or firm.
Meridian had adopted and implements a privacy policy that complies with applicable law. We
acknowledge the importance of client privacy and security of the information relating to clients and
their accounts. Meridian collects non-public information about clients from information we receive
about clients on applications and other forms, given to us in writing, by email or text or any other
electronic means, and orally, and about client transactions with us or others. We do not disclose any
non-public personal information about our existing or former clients without the client’s authorization,
except as required by law or in response to inquiries from governmental or regulatory authorities. We
disclose that information to unaffiliated third parties (such as brokers or custodians) only as permitted
by law and as needed for Meridian to provide agreed services to clients. Meridian maintains physical,
electronic, and procedural safeguards to protect client non-public personal information.
Item 12: Brokerage Practices
Meridian does not take possession or maintain custody of your managed assets, although we are
deemed to have constructive custody of those assets if you give us authority to directly withdraw fees
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from your account. Your assets must be maintained in an account at a qualified custodian which is
generally a broker-dealer or a bank.
Our general guiding principle is to trade through broker-dealers who offer the best overall execution
under the particular circumstances. With respect to execution, we consider a number of factors,
including, for example, if the broker has custody of client assets, block trading and block positioning
capabilities, the actual handling of a trade order, the ability of the broker-dealer to settle a trade
promptly and accurately, the financial strength and stability of the broker-dealer, the ability of the
broker-dealer to position stock to facilitate execution, our past experience with similar trades,
settlement and error resolution, and other factors which are unique to a particular trade order. Based
on these judgmental factors, it is possible to trade through broker-dealers that charge fees that are
higher than the lowest available fees.
In addition, you will pay broker-dealer fees that are greater than those typical for similar investments if
we determine that the research, execution and other services rendered by a particular broker-dealer
merit greater than typical fees. Also, executing over-the-counter securities transactions on an agency
basis results in advisory clients incurring two transaction costs for a single trade: a commission paid to
the executing broker-dealer plus the mark-up (in the case of a purchase) or mark-down (in the case of a
sale).
There are instances where we aggregate numerous clients’ purchases or sales as a single order. When
we do, each client account receives the average price of all the securities being purchased or sold in the
aggregated order. Commission costs are not averaged. Client will pay the same commission whether
the trade is placed as part of an aggregated transaction or on an individual basis. The executed price of
the aggregated order may be less favorable than it would be if we executed the transaction on an
individual account basis. Meridian retains a record of the trade order specifying each participating
account and its allocation, which is completed prior to the entry of the aggregated order. Completed
orders will be allocated as specified in the initial trade order. Partially filled orders will be allocated on a
pro rata basis. Any exceptions will be reported to Meridian’s Chief Compliance Officer and noted in the
trade order.
You may direct us in writing to use a particular broker-dealer to execute all transactions for your
account. When you select the broker-dealer to be used for your account, the terms and conditions,
including but not limited to commission rates, are decided between you and your broker-dealer. In
addition, we do not have any responsibility for obtaining for you from any such broker-dealer the best
prices or particular commission rates, and so you may not obtain rates as low as you might otherwise
obtain if we had discretion to select broker-dealers other than those you have chosen.
Should you restrict or direct us to using a particular broker-dealer for executing your transactions this
restriction will make you unable to participate in aggregated orders and you will be precluded from
receiving the benefits, if any, of an aggregation which other clients will receive. We generally execute
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aggregated orders for clients who do not direct brokerage before we execute orders for clients that
direct brokerage.
From time to time, a particular security is required by a client to be sold for their account but Meridian
deems it to be a desirable addition to another account. When such accounts are held at a common
custodian, the securities may be transferred from one account to another through a securities cross
transaction, or cross-trade. We generally utilize cross-trades to address account funding issues and
when it specifically deems the practice to be advantageous for each participant. In no instance do we
receive additional compensation when crossing trades for your account. We seek to ensure that the
terms of the transaction, including the consideration to be paid or received, are fair and reasonable,
and the transaction is done for the sole benefit of the clients.
We use research and trading services furnished by broker-dealers with respect to the securities
markets, the economy, particular industries, individual issuers, and similar topics having broad
applications to client accounts. We use research and trading services for the benefit of all our clients,
including clients whose securities transactions are not affected by the broker providing such services.
We recommend that you establish a brokerage account with Charles Schwab & Co., Inc. (“Schwab”), an
SEC registered broker-dealer and member of the Financial Industry Regulatory Authority (“FINRA”) and
the Securities Investors Protection Corporation (“SIPC”), to maintain custody of your assets and to
trade in your accounts. Although we recommend that you establish an account at Schwab, it is your
decision to custody assets with Schwab.
For Meridian client accounts maintained in Schwab’s custody, Schwab generally does not charge
separately for custody services but is compensated by account holders through commissions and other
transaction-related or asset-based fees for securities trades that are executed through Schwab. For
trades that are executed at a broker-dealer other than Schwab, you will pay a fee to Schwab for the
clearance and settlement of that trade. Schwab’s fees for trades executed at other broker-dealers are
in addition to the other broker-dealer’s fees. Despite the added fee, Meridian judges executing a trade
at another broker-dealer other than Schwab to be appropriate. Also, trades for client accounts
custodied at Schwab may be executed at different times and different prices from trades for other
client accounts that are executed at other broker-dealers.
We can make an error in submitting a trade order on your behalf. When this occurs, we place a
correcting trade with the broker-dealer which has custody of your account. If an investment gain
results from the correcting trade, the gain will remain in your account. If a loss occurs greater than
$100, we will pay for the loss. Schwab will absorb a loss under $100 to minimize and offset its
administrative time and expense. Generally, if related trade errors results in both gains and losses in
your account they will be netted.
Meridian is aided in its ongoing client account monitoring and management services by the use of
third-party portfolio and trade data management software and services provided by Schwab and
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Advyzon, among others. Such third-party services provide linked access to client custodial accounts
and trade activity and provide “cloud” storage of such data on their secure servers on behalf of
Meridian. We only share non-public client information with non-affiliated third parties when we
believe it necessary for our provision of services to you or to maintain your accounts.
Item 13: Review of Accounts
Meridian’s Portfolio managers, acting together as the Investment Committee, review investments on
an ongoing basis to ensure appropriate asset allocation and suitable security holdings based on our
assessment of market conditions, your circumstances, the written guidelines we mutually set for your
account, and your restrictions, if any. Factors giving rise to a review of your account, and perhaps
triggering buy, hold or sell recommendations, include changes in your circumstances, changes in
general conditions in the stock and bond markets, changes in investment companies or individual
securities in your account, or specific requests by you.
The portfolio manager assigned to your account is responsible for reviewing your account. There is no
set minimum or maximum in place with regard to the number of client accounts each portfolio
manager will review. You are encouraged to discuss your needs, goals, and objectives with your
assigned portfolio manager and to keep them informed of any changes thereto.
If we provide you with ongoing investment-advisory services you will receive a written report from us
summarizing account positions, performance, and a billing statement at least quarterly. We also
generally contact you annually, or more frequently as merited or requested by you, to review our
previous services and recommendations and to discuss the effects arising from any changes in your
financial situation, investment objectives, and restrictions. You are responsible for contacting Meridian
if you feel your circumstances have changed and warrant a reexamination of your investment strategy.
You are provided transaction confirmation notices directly from the broker-dealer and account
statements directly from the custodian of your accounts on a monthly basis during which there is
activity in the accounts. You are responsible for reviewing them for accuracy and completeness. You
can access your accounts via the custodian’s website.
Item 14: Client Referrals and Other Compensation
Meridian receives no monetary compensation from any source other than fees paid by its clients.
Meridian does not pay referral fees to anyone for client referrals to Meridian. We do not direct
brokerage transactions to any broker-dealer in exchange for receiving client referrals. Meridian
employees are not paid sales awards or prizes for referring clients to Meridian.
Meridian Investment Counsel Inc.
Page 11
Form ADV Part 2A
March 28, 2025
While we are independently owned and operated and not affiliated with Schwab, Schwab provides us
with access to its institutional trading and custody services which are typically not available to Schwab
retail clients or that would require a significantly higher minimum initial investment by you. Schwab
also makes available to us other products and services that benefit us but may or may not benefit your
account. These benefits do not depend on the amount of transactions we direct to Schwab or on our
referring clients to Schwab. These benefits include: free research, discounts on services, client- and
adviser-appreciation events, a dedicated service group and an account services manager dedicated to
our client accounts, access to a real time order-matching system, ability to execute block trades,
electronic download of trades, access to an electronic interface with Schwab’s software, duplicate and
batched client statements, confirmations and year-end summaries, the ability to have advisory fees
directly debited from client accounts (in accordance with federal and state requirements), publications
and conferences on aspects of the investment advisory business, practice-management and business
succession aids, access to employee benefits providers, human capital consultants and insurance
providers, pricing information and other market data, access to mutual funds, ability to have loads
waived for our clients who invest in certain mutual funds when certain conditions are met and
maintained and the ability to have custody fees waived. Schwab also provides us with computer
software services whereby we can place orders and obtain up-to-date review of your account.
While a fiduciary, we endeavor to act in your best interests and our recommendation that you maintain
your assets in accounts at Schwab is based in part on the benefit to us of the availability of some of the
foregoing products and services and not solely on the nature, cost or quality of custody and brokerage
services provided by Schwab.
Item 15: Custody
Meridian uses an unaffiliated qualified custodian (in our case a broker-dealer) for your assets and we
make efforts to confirm the custodian sends quarterly account statements directly to you (known as
the “due inquiry” obligation).
Even though the custodian maintains actual custody of your assets at all times, under government
regulations we are deemed to have constructive custody of your assets solely because we are
authorized to deduct fees from your account. Because this is the only way we hold custody we are
exempt from additional requirements of the regulations that govern custody.
Whether you use Schwab or another broker-dealer to custody your assets, you enter into an account
agreement directly with the broker-dealer/custodian. We do not open your account although we may
assist you in doing so. You should receive your account statements directly from the custodian every
month during which there is activity in your account. Those statements will be sent to the email or
postal mailing address you provided to them. You should be aware of your responsibility to carefully
review the information found in your account statement promptly and to compare them with the
periodic statements you receive from us.
Meridian Investment Counsel Inc.
Page 12
Form ADV Part 2A
March 28, 2025
Item 16: Investment Discretion
Meridian accepts client accounts with limited discretionary management authority. This means you
give us permission in advance to buy and sell securities on your behalf in your account. Meridian does
not accept discretion to distribute your cash or your securities.
When you agree to discretionary management authority you do so through the execution of our
advisory contract and a limited power of attorney authorization provided by the broker-dealer acting as
custodian for your account. After written authority is granted by you, we become responsible for
selecting the nature and amount of securities to be bought and sold, subject to investment guidelines
we mutually set for your account. Restrictions on our investment authority are those imposed by you
in writing and confirmed by us. Examples of restrictions include not selling a specific security you hold
in your account or not buying a specific security for your account. You can also exclude certain
securities from Meridian management. In that case, Meridian will not charge you a management fee
on those securities.
In the course of providing our services to you, we will execute trades for you through broker-dealers.
When you give us broker-dealer discretion, there is no restriction on the broker-dealers we select to
execute transactions in your account. You may elect to custody your accounts at any custodian but the
selection of a custodian may or may not put you at a disadvantage for getting the best execution for
your trades.
Item 17: Voting Client Securities
The voting of your proxies is among the services we provide you. It is executed through the limited
power of attorney authorization provided by the broker-dealer acting as custodian for your account.
Our policy is to vote proxies consistent with the recommendation of the Board and senior management
of the issuer, absent mitigating circumstances and/or conflicts of interest. We monitor corporate
actions of individual issuers and investment companies consistent with our fiduciary duty to vote
proxies in your best interests.
We have currently identified no conflicts of interest between our client interests and our own within
our proxy voting process. If we determine that we are facing a material conflict of interest in voting a
proxy for you, our procedure is to contact you to determine how you want to vote your interest in the
proxy.
Our proxy voting policy and procedures are memorialized in writing and are available for your review
upon written request. In addition, information pertaining to how we voted on any specific proxy in
your account is available to you, upon written request.
Meridian Investment Counsel Inc.
Page 13
Form ADV Part 2A
March 28, 2025
In the event we do not exercise proxy-voting authority over your securities then the obligation to vote
client proxies shall at all time rest with you. If you make this choice, you are welcome to contact us for
advice or information about a particular proxy vote. However, we shall not be deemed to have proxy-
voting authority solely as a result of providing such advice to you. Upon termination of our agreement
with you, we will vote any proxy that is record-dated before the termination but not after the termination.
Item 18: Financial Information
Meridian does not require or solicit prepayment of its investment management fees from clients six or
more months in advance. There are no adverse conditions related to the Firm’s finances that are likely to
impair its ability to meet its contractual commitments to its clients. The Firm has never been the subject
of a bankruptcy filing.
Item 19: Additional Disclosures
To help the government fight the funding of terrorism and money laundering activities, Federal law
requires all financial institutions to obtain, verify and record information that identifies each person
who opens an account. When a client opens an account, Meridian will ask for name, address, date of
birth, and other information that will allow us to identify the client. Meridian may also ask to see a
current government issued photo identification such as a driver’s license or other identifying
documents.
Meridian maintains an information security program to reduce the risk that your personal and
confidential information may be breached.
Meridian Investment Counsel Inc.
Page 14
Form ADV Part 2A
March 28, 2025
INDEX OF ERISA RELATED DISCLOSURES
Meridian may provide investment advisory services to retirement plans governed by the Employee
Retirement Investment Security Act (“ERISA”). ERISA regulations require that specific disclosures be
made to the ERISA plan fiduciary that is authorized to enter into, or extend or renew, an agreement
with Meridian to provide these services. The following Index identifies the disclosures required and the
location where plan representatives may find them. It is intended to assist ERISA Plan representatives
with compliance with the service provider disclosure regulations under section 408(b)(2) of ERISA. Any
questions concerning this guide or the information provided regarding our services or compensation
should be addressed to the Chief Compliance Officer at the number noted on the cover page of this
ADV Part 2A.
Required Disclosure
Description of the services that Advisor will provide
to covered ERISA plans
Statements that the services that Advisor will
provide to covered ERISA plans will be as an ERISA
fiduciary and registered investment adviser, as
applicable.
Description of the direct compensation to be paid
to Advisor.
Location of the Required Disclosure
Item 4 of this Form ADV Part 2A and at
paragraph 1, 2, 3, and 4 of the client plan’s
investment advisory agreement with Meridian.
Item 4 of this Form ADV Part 2A and at
paragraph 11 and the ERISA Addendum of the
client plan’s investment advisory agreement
with Meridian, if any.
Item 5 of this Form ADV Part and at paragraph
6 of the client plan’s investment advisory
agreement with Meridian.
Items 5, 6, 12 and 14 of this Form ADV Part 2A
Items 12 and 14 of this Form ADV Part 2A.
Description of the indirect compensation Advisor
might receive from third parties in connection with
providing services to covered ERISA plans, if any.
Description of the compensation to be shared
between Advisor and any third party or any
affiliated entity, if any.
Compensation that Advisor will receive upon
termination of its agreement to provide investment
management services, if any.
Item 4 of this Form ADV Part 2A and at
paragraph 18 of the client plan’s investment
advisory agreement with Meridian.
Meridian Investment Counsel Inc.
Page 15
Form ADV Part 2B
March 28, 2025
Form ADV Part 2B Brochure Supplement
Meridian Investment Counsel Inc.
P. O. Box 1057
Lafayette, CA 94549
T (510) 493-7650
F (510) 280-7900
This brochure supplement provides information about Meridian’s investment professionals. It
supplements Meridian’s accompanying Form ADV Part 2A brochure. Please contact us at (510) 493-
7650 or adv@merinvesco.com if you did not receive Meridian’s Form ADV brochure or if you have any
questions about the Form ADV brochure or this supplement, or if you would like to request additional or
updated copies of either document.
Additional information about Meridian’s supervised persons is available on the SEC’s website at
adviserinfo.sec.gov.
Meridian Investment Counsel Inc.
Page 1
Form ADV Part 2B
March 28, 2025
Educational Background and Business Experience
Supervised Persons:
Nancy Woodall was born in 1967 in Toronto, Canada.
Education:
• University of Western Ontario, London, Canada – BA Economics, 1991
• University of Toronto, Toronto, Canada – MA Economics, 1993
• Series 7 – General Securities Representative Exam, 1999
• Series 65 – Uniform Investment Adviser Law Exam, 1999
Professional Designations:
• Chartered Financial Analyst® (CFA®)1 – certification awarded 2001
Business Background:
• September 2004 to Present
Senior Portfolio Manager, CCO and President, Meridian Investment Counsel Inc
• September 2004 to 2007
Portfolio Manager, Cephus Capital Management LLC
• March 1999 to September 2004
Portfolio Manager, SDR Capital Management Inc
• September 1996 to March 1999
VP and Senior Economist, Bank of America
• October 1994 to September 1996
•
•
Senior Economist, Royal Bank of Canada
July 1993 to October 1994
Economist, BMO Nesbitt Burns
July 1991 to August 1992
Economist Assistant, Bank of Canada
1 The Chartered Financial Analyst® designation is a professional certification established in 1962 and awarded by
the CFA Institute. To earn the CFA charter, candidates must pass three sequential, six-hour examinations over two
to four years. The three levels of the CFA Program test a wide range of investment topics, including ethical and
professional standards, fixed-income analysis, alternative and derivative investments, and portfolio management
and wealth planning. In addition, CFA charter holders must have at least four years of acceptable professional
experience in the investment decision-making process and must commit to abide by, and annually reaffirm, their
adherence to the CFA Institute Code of Ethics and Standards of Professional Conduct.
Meridian Investment Counsel Inc.
Page 2
Form ADV Part 2B
March 28, 2025
John Kerns was born in 1946 in Long Beach, California.
Education:
• Stanford University, Stanford, California – BA Economics, 1968
• Stanford University, Stanford, California – MBA Finance, 1970
• Series 65 – Uniform Investment Adviser Law Exam, 2004
Professional Designation:
• Certified Public Accountant (CPA)2 – certification awarded 1975
Business Background:
• March 2005 to Present
Senior Portfolio Manager, Meridian Investment Counsel Inc
• October 1994 to March 2005
•
Senior Portfolio Manager, SDR Capital Management Inc
January 1981 to Present
Self-employed CPA and Business Consultant
Chris Young was born in 1964 in Brooklyn, New York.
Education:
• The Colorado College – BA Business Economics, 1987
Professional Designations:
• Series 7 – General Securities Representative Exam, 1989
• Series 65 – Uniform Investment Adviser Law Exam, 1990
Business Background:
•
•
•
June 2013 to Present
Senior Portfolio Manager, Meridian Investment Counsel Inc
June 2008 to 2016
President and CEO, Cooper Young & Associates Ltd
June 2004 to 2016
Managing Member and CCO, Cephus Capital Management LLC
• February 2002 to June 2004
•
Portfolio Manager, SDR Capital management Inc
June 1987 to February 2002
Financial Consultant, Merrill Lynch, Pierce, Fenner & Smith Inc.
2 The CPA title designates an individual who has completed about 5 years of college level education and a certain
degree of work experience, passed the uniform CPA examination administered by the American Institute of
Certified Public Accountants and who has received state certification to practice accounting. Retaining the
designation requires a commitment to continuing professional education.
Meridian Investment Counsel Inc.
Page 3
Form ADV Part 2B
March 28, 2025
Anita Singh was born in 1974 in London, Canada.
Education:
• University of California, Davis – BSc Civil Engineering, 1996
•
Licensed Professional Engineer in Civil Engineering, 2000
• University of San Francisco, San Francisco – MBA Finance, 2005
Professional Designations:
• CERTIFIED FINANCIAL PLANNERTM (CFP®)3 - certification awarded 2009
• Series 7 – General Securities Representative Examination, 2005
• Series 66 – Uniform Combined State Law Examination, 2005
Business Background:
• 2022 to present
Associate Financial Advisor, Meridian Investment Counsel Inc
• 2006 to 2012
Financial Planner, HC Financial Advisors
• 2004 to 2006
Financial Advisor, UBS Financial Services
• 2000 to 2003
Senior Web Producer, Pacific Gas and Electric Company
• 1997 to 2000
Assistant Engineer, Brown and Caldwell Consulting
3 The CERTIFIED FINANCIAL PLANNER (CFP®) designation requires the holder to meet education, examination,
experience and ethics requirements, and pay an ongoing certification fee. A bachelor's degree (or higher), or its
equivalent in any discipline, from an accredited college or university is required. The course training includes nine
core financial topic areas, sit for a 10-hour CFP Board Certification Examination. Students must also acquire three
years full-time or equivalent (2,000 hours per year) part-time work experience in the financial planning field and
undergo an extensive background check—including an ethics, character and criminal check. To maintain the CFP
certification, CFP® professionals must complete 30 hours of approved continuing education, including completion
of 2 hours of CFP Board approved Ethics.
Meridian Investment Counsel Inc.
Page 4
Form ADV Part 2B
March 28, 2025
Disciplinary Information
No supervised person at Meridian has any legal or disciplinary history to disclose.
Other Business Activities
Other than personal holdings of real estate and financial securities, and the activity noted in the
following paragraph, no investment professional at Meridian is actively involved in any investment
related business activity outside of Meridian.
John Kerns is a CPA providing accounting and business-consulting services as a sole proprietor. John
spends a little over 5% of his time with his accounting and business-consulting practice. Clients that
desire to retain John for accounting and business-consulting services must do so by directly contracting
with him. Meridian does not receive any compensation if a client engages John for accounting and
business-consulting services.
Additional Compensation
No investment professional at Meridian receives economic benefits from any person or entity other
than Meridian in connection with the provision of investment advice to Meridian clients.
Supervision
All Meridian personnel are supervised by Nancy Woodall, President and Chief Compliance Officer, and
her designates. Supervision is ongoing and includes account reviews, trade supervision, annual
compliance reviews including the forensic testing of Meridian’s systems and employee reviews. Nancy
Woodall can be contacted at (510) 493-7630.
Meridian Investment Counsel Inc.
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