Overview
Assets Under Management: $349 million
Headquarters: WILLIAMSVILLE, NY
High-Net-Worth Clients: 75
Average Client Assets: $2 million
Services Offered
Services: Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (03 14 2025 MAG FORM ADV PART 2A AND 2B FINAL)
Min | Max | Marginal Fee Rate |
---|---|---|
$0 | $1,000,000 | 0.75% |
$1,000,001 | and above | 0.65% |
Illustrative Fee Rates
Total Assets | Annual Fees | Average Fee Rate |
---|---|---|
$1 million | $7,500 | 0.75% |
$5 million | $33,500 | 0.67% |
$10 million | $66,000 | 0.66% |
$50 million | $326,000 | 0.65% |
$100 million | $651,000 | 0.65% |
Clients
Number of High-Net-Worth Clients: 75
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 34.97
Average High-Net-Worth Client Assets: $2 million
Total Client Accounts: 1,306
Discretionary Accounts: 1,300
Non-Discretionary Accounts: 6
Regulatory Filings
CRD Number: 153723
Last Filing Date: 2024-03-14 00:00:00
Website: http://www.membersadvgrp.com
Form ADV Documents
Primary Brochure: 03 14 2025 MAG FORM ADV PART 2A AND 2B FINAL (2025-03-14)
View Document Text
Item 1: Cover Page
Members Advisory Group, LLC
Form ADV Part 2A
Investment Adviser Brochure
6750 Main Street
Williamsville, NY 14221
Phone: (716) 632-4066
Fax: (716) 632-1119
www.membersadvgrp.com
March 2025
This Brochure provides information about the qualifications and business practices of Members
Advisory Group, LLC (“we”, “us”, “our”). If you have any questions about the contents of this
Brochure, please contact Cheryl L. Fluker,
Chief Compliance Officer, at (716) 632-4066 or cfluker@membersadvgrp.com.
Additional information about our Firm is also available on the SEC’s website at
www.adviserinfo.sec.gov. The information in this Brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state securities authority.
We are a registered investment adviser. Please note that use of the term “registered
investment advisor” and a description of the Firm and/or our employees as “registered” does
not imply a certain level of skill or training. For more information on the qualifications of the
Firm and our employees who advise you, we encourage you to review this Brochure and the
Brochure Supplement(s).
Item 2: Summary of Material Changes
Annual Update
In this Item of Members Advisory Group’s (or the “Firm,” “we,” “us,” “ours”) Form ADV 2, the
Firm is required to discuss any material changes that have been made to Form ADV since the
last Annual Amendment.
Material Changes since the Last Update
Since the last Annual Amendment filing on March 11, 2024, the Firm has the following material
change to report:
• Since our last Annual Amendment filing, there has been a change in ownership; Scott M.
Cashmore, Managing Partner, is the owner of Members Advisory Group.
Annual Update
You will receive a summary of any material changes to our Form ADV brochure within 120 days
of our fiscal year end. We may also provide updated disclosure information about material
changes on a more frequent basis. Any summaries of changes will include the date of the last
annual update of the ADV.
The Supplement to our Form ADV Brochure (Form ADV Part 2B) provides you with information
regarding our employees that provide investment advice.
Full Brochure Available
Our Form ADV may be requested at any time, without charge by contacting Cheryl L. Fluker,
Chief Compliance Officer, at (716) 632-4066 or cfluker@membersadvgrp.com. Additional
information about the Firm is also available via the SEC’s website at www.adviserinfo.sec.gov.
The SEC’s website also provides information about any employees affiliated with the Firm who
are registered as investment adviser representatives.
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Item 3: Table of Contents
Item 1: Cover Page .......................................................................................................................... 1
Item 2: Summary of Material Changes ........................................................................................... 2
Item 4: Advisory Business ............................................................................................................... 4
Item 5: Fees and Compensation ..................................................................................................... 7
Item 6: Performance-Based Fees and Side-By-Side Management ............................................... 11
Item 7: Types of Clients ................................................................................................................. 12
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ......................................... 13
Item 9: Disciplinary Information ................................................................................................... 16
Item 10: Other Financial Industry Activities and Affiliations ........................................................ 17
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading . 18
Item 12: Brokerage Practices ........................................................................................................ 19
Item 13: Review of Accounts ........................................................................................................ 21
Item 14: Client Referrals and Other Compensation ..................................................................... 22
Item 15: Custody ........................................................................................................................... 23
Item 16: Investment Discretion .................................................................................................... 25
Item 17: Voting Client Securities .................................................................................................. 26
Item 18: Financial Information ..................................................................................................... 27
Form ADV Part 2B – Investment Adviser Brochure Supplement .................................................. 28
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Item 4: Advisory Business
Description of Firm and Types of Advisory Services
Members Advisory Group, LLC (or the “Firm,” “we,” “us,” “ours”) is a registered investment
advisor based in Williamsville, NY. We are organized as a Limited Liability Company (LLC) under
the laws of the State of New York. We have been providing investment advisory services since
2012. We are owned by Scott M. Cashmore.
Wealth Management Services
We offer wealth management services, which consist of ongoing financial planning services and
discretionary investment management. Our investment advice is tailored to meet our clients'
needs and investment objectives. We will meet with you to determine your investment
objectives, risk tolerance, and other relevant information (the "investment parameters") at the
beginning of our advisory relationship. We will use the investment parameters we gather to
develop a strategy that enables our Firm to give you investment recommendations consistent
with your financial goals.
We primarily offer advice on equity securities, corporate, municipal and government debt
securities, mutual funds, and exchange traded funds.
Additionally, we may advise you on any type of investment that we deem appropriate based on
your stated goals and objectives. We may also provide advice on any type of investment held in
your portfolio at the inception of our advisory relationship.
We provide portfolio management services where the investment advice provided is custom
tailored to meet your investment needs and objectives. We manage accounts on a discretionary
basis. If you participate in our discretionary portfolio management services, we require you to
grant our Firm discretionary authority to manage your account. Discretionary authorization will
allow us to determine the specific securities and the amount of securities to be purchased or
sold for your account without your approval prior to each transaction. Discretionary authority is
typically granted by the investment advisory agreement you sign with our Firm and the
appropriate trading authorization forms. You may limit our discretionary authority by providing
our Firm with your restrictions and guidelines in writing.
We may also offer non-discretionary portfolio management services. If you enter into non-
discretionary arrangements with our Firm, we must obtain your approval prior to executing any
transactions on behalf of your account. You have an unrestricted right to decline to implement
any advice provided by our Firm on a non-discretionary basis.
Tailored Relationships
We tailor investment advisory services to the individual needs of the client. Our clients are
allowed to impose restrictions on the investments in their account. All limitations and
restrictions placed on accounts must be presented to us in writing. Clients will retain individual
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ownership of all securities.
Fiduciary Statement
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment
advice to you regarding your retirement plan account or individual retirement account, we are
also fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act,
(“ERISA”) and/or the Internal Revenue Code, (“IRC”), as applicable, which are laws governing
retirement accounts.
We have to act in your best interest and not put our interest ahead of yours. At the same time,
the way we make money creates some conflicts with your interests. We must take into
consideration each client’s objectives and act in the best interests of the client. We are
prohibited from engaging in any activity that is in conflict with the interests of the client. We
have the following responsibilities when working with a client:
• To render impartial advice;
• To make appropriate recommendations based on the client’s needs, financial
circumstances, and investment objectives;
• To exercise a high degree of care and diligence to ensure that information is presented
in an accurate manner and not in a way to mislead;
• To have a reasonable basis, information, and understanding of the facts in order to
provide appropriate recommendations and representations;
• Disclose any material conflict of interest in writing; and
• Treat clients fairly and equitably.
Regulations prohibit us from:
• Employing any device, scheme, or artifice to defraud a client;
• Making any untrue statement of a material fact to a client or omitting to state a material
fact when communicating with a client;
• Engaging in any act, practice, or course of business which operates or would operate as
fraud or deceit upon a client; or
• Engaging in any manipulative act or practice with a client.
We will act with competence, dignity, integrity, and in an ethical manner, when working with
clients. We will use reasonable care and exercise independent professional judgement when
conducting investment analysis, making investment recommendations, trading, promoting our
services, and engaging in other professional activities.
Wrap Fee Programs
A “wrap-fee” program is one that provides the client with advisory and brokerage execution
services for an all-inclusive fee. The client is not charged separate fees for the respective
components of the total service. We no longer sponsor, manage nor participate in a Wrap Fee
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Program.
Assets Under Management
As of January 31, 2025, we managed $404,998,886 in client assets; $402,637,159 was managed
on a discretionary basis and $2,361,727 was managed on a non-discretionary basis.
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Item 5: Fees and Compensation
Compensation - Wealth Management Services
Our fee for portfolio management services is based on a percentage of your assets we manage
and is set forth in the following fee schedule:
Assets Under Management Annual Fee
$0 to $999,999
$1,000,000+
0.75%
0.65%
Our annual fee for the wealth management services is billed quarterly in advance based on the
market value of your managed assets on the last day of the preceding quarter. Our fees will be
assessed pro rata in the event the portfolio management agreement is executed at any time
other than the first day of a billing period. At our sole discretion, the fee may be negotiable.
At our discretion, we may combine the account values of family members living in the same
household to determine the applicable advisory fee. For example, we may combine account
values for you and your minor children, joint accounts with your spouse, and other types of
related accounts. Combining account values may increase the asset total, which may result in
paying a reduced advisory fee based on the available breakpoints in our fee schedule stated
above.
We will deduct our fee directly from your account through the qualified custodian holding your
funds and securities. We will deduct our advisory fee only when you have given our Firm
written authorization permitting the fees to be paid directly from your account.
You may terminate the wealth management agreement upon written notice to our Firm. You
will incur a pro rata charge for services rendered prior to the termination of the portfolio
management agreement, which means you will incur advisory fees only in proportion to the
number of days in the quarter for which you are a client. If you have pre-paid advisory fees that
we have not yet earned, you will receive a prorated refund of those fees.
Compensation - Insurance
Persons providing investment advice on behalf of our Firm are licensed as independent
insurance agents. You may work with your Investment Advisor Representative in their separate
capacity as an insurance agent. When acting in their separate capacity as an insurance agent,
the Investment Advisor Representative may sell, for commissions, life insurance, annuities, and
other insurance products to you. As such, your Investment Advisor Representative, in their
separate capacity as an insurance agent, may suggest that you implement recommendations by
purchasing life insurance, annuities, or our other insurance products. This receipt of
commissions creates an incentive for the representative to recommend those products for
which your Investment Advisor Representative will receive a commission in their separate
capacity as an insurance agent. Consequently, the advice rendered to you could be biased. You
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are under no obligation to implement any insurance or annuity transaction through your
Investment Advisor Representative.
Cash Balances
Some of your assets may be held as cash and remain uninvested. Holding a portion of your
assets in cash and cash alternatives, i.e., money market fund shares, may be based on your
desire to have an allocation to cash as an asset class, to support a phased market entrance
strategy, to facilitate transaction execution, to have available funds for withdrawal needs or to
pay fees or to provide for asset protection during periods of volatile market conditions. Your
cash and cash equivalents will be subject to our investment advisory fees unless otherwise
agreed upon. You may experience negative performance on the cash portion of your portfolio if
the investment advisory fees charged are higher than the returns you receive from your cash.
Retirement Plan Rollover Recommendations
As part of our investment advisory services to our clients, we may recommend that clients roll
assets from their employer’s retirement plan, such as a 401(k), 457, or ERISA 403(b) account
(collectively, a “Plan Account”), to an individual retirement account, such as a SIMPLE IRA, SEP
IRA, Traditional IRA, or Roth IRA (collectively, an “IRA Account”) that we will advise on the
client’s behalf. We may also recommend rollovers from IRA Accounts to Plan Accounts, from
Plan Accounts to Plan Accounts, and from IRA Accounts to IRA Accounts.
If the client elects to roll the assets to an IRA that is subject to our advisement, we will charge
the client an asset-based fee as set forth in the advisory agreement the client executed with our
firm. This creates a conflict of interest because it creates a financial incentive for our firm to
recommend the rollover to the client (i.e., receipt of additional fee-based compensation).
Clients are under no obligation, contractually or otherwise, to complete the rollover. Moreover,
if clients do complete the rollover, clients are under no obligation to have the assets in an IRA
advised on by our firm. Due to the foregoing conflict of interest, when we make rollover
recommendations, we operate under a special rule that requires us to act in our clients’ best
interests and not put our interests ahead of our clients’.
Under this special rule’s provisions, we must:
• meet a professional standard of care when making investment recommendations (give
prudent advice);
• never put our financial interests ahead of our clients’ when making recommendations
(give loyal advice);
• avoid misleading statements about conflicts of interest, fees, and investments;
•
follow policies and procedures designed to ensure that we give advice that is in our
clients’ best interests;
• charge no more than a reasonable fee for our services; and
• give clients basic information about conflicts of interest.
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Many employers permit former employees to keep their retirement assets in their company
plan. Also, current employees can sometimes move assets out of their company plan before
they retire or change jobs. In determining whether to complete the rollover to an IRA, and to
the extent the following options are available, clients should consider the costs and benefits of
a rollover. Note that an employee will typically have four options in this situation:
1. leaving the funds in the employer’s (former employer’s) plan;
2. moving the funds to a new employer’s retirement plan;
3. cashing out and taking a taxable distribution from the plan; or
4. rolling the funds into an IRA rollover account.
General Information on Compensation and Other Fees
In certain circumstances, fees, account minimums and payment terms are negotiable
depending on client’s unique situation – such as the size of the aggregate related party
portfolio size, family holdings, low-cost basis securities, or certain passively advised investments
and pre-existing relationships with clients. Certain clients may pay more or less than others
depending on the amount of assets, type of portfolio, or the time involved, the degree of
responsibility assumed, complexity of the engagement, special skills needed to solve problems,
the application of experience and knowledge of the client’s situation.
Our fees are exclusive of brokerage commissions, transaction fees, and other related costs and
expenses which shall be incurred by the client. Clients may incur certain charges imposed by
custodians, brokers, third party investment and other third parties such as fees charged by
managers, custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire
transfer and electronic fund fees, and other fees and taxes on brokerage accounts and
securities transactions. Mutual funds and exchange traded funds also charge internal
management fees, which are disclosed in a fund’s prospectus.
Such charges, fees and commissions are exclusive of and in addition to our fee, and we shall not
receive any portion of these commissions, fees, and costs.
All fees paid to us for investment advisory services are separate and distinct from the fees and
expenses charged by mutual funds and variable annuity sub-accounts to their shareholders.
These fees and expenses are described in each fund’s or sub account’s prospectus. These fees
will generally include a management fee, other expenses, and a possible distribution fee. If the
fund also imposes sales charges, a client may pay an initial or deferred sales charge.
A client could invest in a mutual fund or sub-account directly, without the services of the Firm.
In that case, the client would not receive the services provided by us which are designed,
among other things, to assist the client in determining which mutual funds or sub-accounts are
most appropriate to each client’s financial condition and objectives. Accordingly, the client
should review both the fees charged by the funds/sub-accounts and the fees charged by us to
fully understand the total amount of fees to be paid by the client and to thereby evaluate the
advisory services being provided.
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Clients should note that similar advisory services may (or may not) be available from other
registered investment advisers for similar or lower fees.
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Item 6: Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees or participate in side-by-side management.
Performance-based fees are fees that are based on a share of a capital gains or capital
appreciation of a client's account. Side-by-side management refers to the practice of managing
accounts that are charged performance-based fees while at the same time managing accounts
that are not charged performance-based fees. Our fees are not charged on the basis of a share
of capital gains upon, or capital appreciation of, the funds in your advisory account.
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Item 7: Types of Clients
Types of Clients
We offer investment advisory services to individuals and high net worth individuals.
Account Minimums
In general, we do not require a minimum dollar amount to open and maintain an advisory
account; however, we have the right to terminate your account if it falls below a minimum size
which, in our sole opinion, is too small to manage effectively.
We may also combine account values for you and your minor children, joint accounts with your
spouse, and other types of related accounts to meet the stated minimum.
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Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
We primarily use Fundamental analysis when formulating investment advice. Fundamental
analysis is a method of evaluating a security by attempting to measure its intrinsic value by
examining related economic, financial, and other qualitative and quantitative factors.
Fundamental analysts attempt to study everything that can affect the security's value, including
macroeconomic factors (like the overall economy and industry conditions) and individually
specific factors (like the financial condition and management of companies). The end goal of
performing fundamental analysis is to produce a value that an investor can compare with the
security's current price in hopes of figuring out what sort of position to take with that security
(underpriced = buy, overpriced = sell or short). This method of security analysis is considered to
be the opposite of technical analysis. Fundamental analysis is about using real data to evaluate
a security's value. Although most analysts use fundamental analysis to value stocks, this
method of valuation can be used for just about any type of security.
The risk associated with fundamental analysis is that it is somewhat subjective. While a
quantitative approach is possible, fundamental analysis usually entails a qualitative assessment
of how market forces interact with one another in their impact on the investment in question.
It is possible for those market forces to point in different directions, thus necessitating an
interpretation of which forces will be dominant. This interpretation may be wrong and could
therefore lead to an unfavorable investment decision.
Investment Strategies
We use the following investment strategies:
• Long term purchases - Investments held at least a year; and
• Short term purchases - Investments sold within a year.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear.
All investments involve the risk of loss, including (among other things) loss of principal, a
reduction in earnings (including interest, dividends and other distributions), and the loss of
future earnings. Although we manage assets in a manner consistent with your investment
objectives and risk tolerance, there can be no guarantee that our efforts will be successful.
You should be prepared to bear the following risk of loss:
• Market Risk: Either the stock market as a whole, or the value of an individual company,
goes down resulting in a decrease in the value of client investments. This is also referred
to as systemic risk.
• Equity (stock) Market Risk: Common stocks are susceptible to general stock market
fluctuations and to volatile increases and decreases in value as market confidence in and
13
perceptions of their issuers change. If you held common stock, or common stock
equivalents, of any given issuer, you would generally be exposed to greater risk than if
you held preferred stocks and debt obligations of the issuer.
• Company Risk: When investing in stock positions, there is always a certain level of
company or industry specific risk that is inherent in each investment. This is also
referred to as unsystematic risk and can be reduced through appropriate diversification.
There is the risk that the company will perform poorly or have its value reduced based
on factors specific to the company or its industry. For example, if a company’s
employees go on strike or the company receives unfavorable media attention for its
actions, the value of the company may be reduced.
• Fixed Income Risk: When investing in bonds, there is the risk that issuer will default on
the bond and be unable to make payments. Further, individuals who depend on set
amounts of periodically paid income face the risk that inflation will erode their spending
power. Fixed-income investors receive set, regular payments that face the same
inflation risk.
• Options Risk: Options on securities may be subject to greater fluctuations in value than
an investment in the underlying securities. Purchasing and writing put, and call options
are highly specialized activities and entail greater than ordinary investment risks.
• ETF and Mutual Fund Risk: When our Firm invests in an ETF or mutual fund, it will bear
additional expenses based on its pro rata share of the ETFs or mutual fund’s operating
expenses, including the potential duplication of management fees. The risk of owning an
ETF or mutual fund generally reflects the risks of owning the underlying securities the
ETF or mutual fund holds. Clients will also incur brokerage costs when purchasing ETFs.
• Management Risk: Your investment with our Firm varies with the success and failure of
our investment strategies, research, analysis, and determination of portfolio securities.
If our investment strategies do not produce the expected returns, the value of the
investment will decrease.
• Pandemic Risk: Large-scale outbreaks of infectious disease can greatly increase morbidity
and mortality over a wide geographic area, crossing international boundaries, and causing
significant economic, social, and political disruption.
• Cybersecurity Risk: A breach in cyber security refers to both intentional and
unintentional events that may cause an account to lose proprietary information, suffer
data corruption, or lose operational capacity. This in turn could cause an account to
incur regulatory penalties, reputational damage, and additional compliance costs
associated with corrective measures, and/or financial loss.
• Custodial Risk: This risk is the probability that a party to a transaction will be unable or
unwilling to fulfill its contractual obligations either due to technological errors, control
failures, malfeasance, or potential regulatory liabilities.
Material risks associated with the methods of analysis and investment strategies used include
actual company specific or market events that may contradict assumptions at the time a
security was chosen, and/or a security’s actual performance that may not follow trends
previously identified in the analysis conducted.
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It is not possible to list all risks associated with each class of securities or assets or each market
sector. Clients should consult us for more information about specific risks that may be
associated with our advisor’s investment strategies.
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Item 9: Disciplinary Information
We are required to disclose all pertinent facts regarding any legal, regulatory or disciplinary
events that would be material to your evaluation of the Firm or the integrity of our
management.
We and our management personnel have no disciplinary events to disclose.
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Item 10: Other Financial Industry Activities and Affiliations
We are required to disclose to our clients any relationship or arrangement with certain related
persons that is material to our advisory business.
Financial Industry Activities
We are not registered as a broker-dealer, and none of our management persons are registered
representatives of a broker-dealer.
Neither we, nor any of our management persons, is registered as (or associated with) a futures
commissions merchant, commodity pool operator, or a commodity trading advisor.
Neither we nor any of our management persons, have a material relationship or arrangement
with any related person or financial industry entities.
Insurance Agents
Certain of our Investment Adviser Representatives may be licensed insurance agents or brokers
and may be appointed with several insurance companies. They may earn separate
compensation for transactions implemented through various insurance companies. Clients are
not obligated to use any company for insurance product purchases and may work with any
insurance agent they choose. Insurance compensation will be separate and distinct from our
investment advisory fees.
Other Investment Advisors
We do not recommend or select other investment advisors for our clients.
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Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Code of Ethics
Our employees must comply with a Code of Ethics and Statement for Insider Trading (the
Code). The Code describes our high standard of business conduct, and fiduciary duty to its
clients. The Code’s key provisions include:
• Statement of General Principles
• Policy on and reporting of Personal Securities Transactions
• A prohibition on Insider Trading
• Restrictions on the acceptance of significant gifts
• Procedures to detect and deter misconduct and violations
• Requirement to maintain confidentiality of client information
Our employees must acknowledge the terms of the Code at least annually, and any individual
not in compliance with the Code may be subject to termination. We will provide a copy of our
Code upon request.
Participation or Interest in Client Transactions
Neither our Firm nor any of our employees have any material financial interest in client
transactions beyond the provision of investment advisory services as disclosed in this brochure.
Personal Trading
Our Firm and/or our employees with our Firm may buy or sell the same securities that we
recommend to you or securities in which you are already invested. A conflict of interest exists in
such cases because we have the ability to trade ahead of you and potentially receive more
favorable prices than you will receive. To eliminate this conflict of interest, it is our policy that
neither our Firm nor persons associated with our Firm shall have priority over your account in
the purchase or sale of securities.
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Item 12: Brokerage Practices
Research and Other Soft Dollar Benefits
We do not have any soft dollar arrangements.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other
compensation, such as brokerage services or research.
Brokerage Recommendations
We typically recommend the brokerage and custodial services of Charles Schwab & Co., Inc.
(Schwab), registered broker/dealer, member FINRA/SIPC. Our recommendation takes into
account a number of factors, some of which may include custodial fees charged by the
broker/dealer for holding your securities, commission rates, quality of execution, and record
keeping and reporting capabilities. When recommending a broker/dealer, we will attempt to
minimize the total cost for all brokerage services paid by you. It may be the case that Schwab
charges a higher fee for a particular type of service, such as commission rates, than can be
obtained from another broker. You may utilize the broker-dealer of your choice and you have
no obligation to purchase or sell securities through such broker as we recommend.
Directed Brokerage
We routinely recommend that you direct our Firm to execute transactions through Schwab. As
such, we may be unable to achieve the most favorable execution of your transactions and you
may pay higher brokerage commissions than you might otherwise pay through another broker-
dealer that offers the same types of services. Not all advisors require their clients to direct
brokerage.
In limited circumstances, and at our discretion, you may instruct our Firm to use one or more
particular brokers for the transactions in your account. If you choose to direct our Firm to use a
particular broker, you should understand that this might prevent our Firm from aggregating
trades with other client accounts or from effectively negotiating brokerage commissions on
your behalf. This practice may also prevent our Firm from obtaining favorable net price and
execution. Thus, when directing brokerage business, you should consider whether the
commission expenses, execution, clearance, and settlement capabilities that you will obtain
through your broker are adequately favorable in comparison to those that we would otherwise
obtain for you.
Other Economic Benefits
We use Charles Schwab & Co.'s, Schwab Advisor Services (“Schwab”). While there is no
relationship between the investment advice we provide and our use of Schwab, we receive
certain economic benefits which would not be received if we did not use Schwab.
For example, Schwab makes available to us products and services that benefit us but may not
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directly benefit our clients’ accounts. Some of these other products and services assist us in
managing and administering clients’ accounts. These include: receipt of duplicate client
confirmations and bundled duplicate statements; access to a trading desk serving Schwab
participants exclusively; access to block trading which provides the ability to aggregate
securities transactions and then allocate the appropriate shares to client accounts; ability to
have investment advisory fees deducted directly from client accounts; access to an electronic
communication network for client order entry and account information; receipt of compliance
publications; and access to mutual funds which generally require significantly higher minimum
initial investments or are generally available only to institutional investors.
Schwab also makes available to us other services intended to help us manage and further
develop our business enterprise. These services may include consulting, publications and
conferences on practice management, information technology, regulatory compliance, and
marketing. In addition, Schwab may make available, arrange, and/or pay for these types of
services rendered to us by independent third parties.
While as a fiduciary we are required to act in our clients’ best interests, our recommendation
that clients maintain their assets in accounts with Schwab may be based in part on the benefit
to us of the availability of some of the foregoing products and services and not solely on the
nature, cost or quality of custody and brokerage provided by Schwab. This may create a conflict
of interest.
Block Trades
Transactions for each client generally will be effected independently unless we decide to
purchase or sell the same securities for several clients at approximately the same time. We
may, but are not obligated to, combine multiple orders for shares of the same securities
purchased for advisory accounts we manage (this practice is commonly referred to as “block
trading”). We will then distribute a portion of the shares to participating accounts in a fair and
equitable manner. The distribution of the shares purchased is typically proportionate to the size
of the account, but it is not based on account performance or the amount or structure of
management fees. Subject to our discretion regarding factual and market conditions, when we
combine orders, each participating account pays an average price per share for all transactions
and pays a proportionate share of all transaction costs on any given day.
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Item 13: Review of Accounts
Reviews
We monitor client portfolios as part of an ongoing process, and regular account reviews are
generally conducted on an annual basis. Reviews could also occur at the time of new deposits,
material changes in the client’s financial information, changes in economic cycles, at our
discretion or as often as the client directs. Reviews entail analyzing securities, sensitivity to
overall markets, economic changes, investment results, asset allocation, etc., to ensure the
investment strategy and expectations are structured to continue to meet the client’s objectives.
These reviews are conducted by one of our Investment Advisor Representatives.
Clients are encouraged to discuss their needs, goals, and objectives with us and to inform us of
any changes.
Reporting
At least quarterly, the custodian provides clients with an account statement for each client
account, which may include individual holdings, cost basis information, deposits and
withdrawals, accrued income, dividends, and performance. We may also provide clients with
periodic reports regarding their holdings, allocations, and performance.
21
Item 14: Client Referrals and Other Compensation
Compensation – Other Economic Benefits
We receive an economic benefit from Schwab in the form of the support products and services
it makes available to us and other independent investment advisors whose clients maintain
their accounts at Schwab. These products and services, how they benefit us, and the related
conflicts of interest are described above. The availability to us of Schwab's products and
services is not based on us giving particular investment advice, such as buying particular
securities for our clients.
Compensation – Client Referrals
We have been fortunate to receive many client referrals over the years. The referrals came
from current clients, estate planning attorneys, accountants, employees, personal friends of
employees, and other similar sources. We do not compensate referring parties for these
referrals.
22
Item 15: Custody
Custody – Fee Debiting
The client agreement authorizes us to deduct advisory fees directly from the client’s account at
the custodian. We send the amount of the quarterly fee to the custodian. With the exception of
the ability to debit client accounts for advisory fees, we do not and will not have custody of
clients’ funds or securities. Client assets shall be held in the custody of a bank, trust company or
brokerage firm agreed upon by the client and us.
The custodian is advised in writing of the limitation of our access to the account. The custodian
sends a statement to the client, at least quarterly, indicating all amounts disbursed from the
account including the amount of advisory fees paid directly to us.
Custody – Account Statements
As described above, clients receive at least quarterly statements from the broker dealer, bank
or other qualified custodian that holds and maintains client’s investment assets. Clients are
urged to carefully review such statements and compare such official custodial records to the
reports that we provide. Our reports may vary from custodial statements based on accounting
procedures, reporting dates, or valuation methodologies of certain securities.
Custody – First Party Money Transfers
Clients may provide us with written ongoing authorization to wire money between the client’s
accounts held with the custodian directly to an outside financial institution (i.e., a client’s bank
account). A copy of this authorization is provided to the custodian. The authorization includes
the client’s account number(s) at the outside financial institution(s) as required.
Custody – Third Party Money Transfers
Clients may provide us with a standing letter of authorization (or similar asset transfer
authorization) which allows us to disburse funds on behalf of clients to third parties. We ensure
the following conditions are in place when deemed to have custody via third party money
movement:
• The client provides a Written Authorization to the custodian that includes all
appropriate information as to how the transfer should be directed;
• The Written Authorization includes instruction to direct transfers to the third party
either on a specified schedule or from time to time;
• Appropriate verification is performed by the custodian, along with a transfer of funds
notice to the client promptly after each transfer;
• The client may terminate or change the instruction to the custodian;
• We have no authority or ability to designate or change any information about the third
party contained in the instruction;
• We maintain records showing that the third party is not a related party of the Firm or
located at the same address as our Firm, LLC; and
23
• The custodian sends the client a written initial notice confirming the instruction and an
annual written confirmation thereafter.
24
Item 16: Investment Discretion
We may accept limited power of attorney to act on a discretionary basis on behalf of clients. A
limited power of attorney allows us to execute trades on behalf of clients. When such limited
powers exist between the Firm and the client, we have the authority to determine, without
obtaining specific client consent, both the amount and type of securities to be bought to satisfy
client account objectives.
If we have not been given discretionary authority, we consult with the client prior to each
trade.
25
Item 17: Voting Client Securities
Proxy Voting
We do not have any authority to and do not vote proxies on behalf of clients, nor do we make
any express or implied recommendation with respect to voting proxies. Clients retain the sole
responsibility for receiving and voting proxies that they receive directly from either their
custodian or transfer agents. Clients may contact us for information about proxy voting.
26
Item 18: Financial Information
We have no financial commitment that impairs our ability to meet contractual and fiduciary
commitments to clients and have not been the subject of a bankruptcy proceeding.
We do not require prepayment of fees of both a) more than $1,200 per client, and b) more than
six months in advance; and therefore, we are not required to provide a balance sheet to clients.
27
Form ADV Part 2B – Investment Adviser Brochure Supplement
Members Advisory Group, LLC
Form ADV Part 2B
Investment Adviser Brochure Supplement
6750 Main Street
Williamsville, NY 14221
Phone: (716) 632-4066
Fax: (716) 632-1119
www.membersadvgrp.com
Scott M. Cashmore
March 2025
This Brochure Supplement provides information about the Firm’s (“we”, “us”, “our”) employees
that supplements our Brochure. You should have received a copy of that Brochure. Please
contact Cheryl L. Fluker, Chief Compliance Officer, at (716) 632-4066 or
cfluker@membersadvgrp.com. if you did not receive our Brochure or if you have any questions
about the contents of this Supplement.
Additional information about our employee(s) referenced above is also available on the SEC’s
website at www.adviserinfo.sec.gov. You may search this site using a unique identifying
number, known as a CRD number for each employee.
28
Item 2: Educational Background and Business Experience
We generally require that employees involved in making investment decisions and providing
investment advice have a college degree and/or significant experience in the investment
management or financial services industries.
Born 1982
Scott M. Cashmore
CRD #: 5013398
Business Background:
Members Advisory Group, LLC
Managing Partner
2024 to Present
Managing Partner and Investment Advisor Representative
Registered Sales Assistant
2012 to 2024
2010 to 2012
Cashmore Advisory Group, LLC
Registered Sales Assistant
Administrative Associate
2010 to 2012
2008 to 2010
Membersfirst Advantage, LLC
Administrative Associate
2004 to 2010
LPL Financial Corporation
Registered Sales Assistant
Administrative Associate
2010 to 2012
2005 to 2010
2005
Formal Education after High School:
University at Buffalo
Bachelor of Science in Business Administration (Marketing)
Item 3: Disciplinary Information
Scott M. Cashmore has not been involved in any activities resulting in a disciplinary disclosure.
Item 4: Other Business Activities
Disclosure on Outside Business Activities is provided in Form ADV Part 2A Item 10 – Other
Financial Industry Activities and Affiliations above.
29
Scott M. Cashmore is a licensed insurance agent through numerous insurance companies. In such
a capacity, he may offer insurance products and receive normal and customary commissions as
a result of such a purchase. This presents a conflict of interest to the extent that he recommends
the purchase of an insurance product which results in a commission being paid to him as an
insurance agent.
Item 5: Additional Compensation
Scott M. Cashmore does not receive any economic benefit outside of regular salaries and
bonuses.
Item 6: Supervision
Cheryl L. Fluker, Chief Compliance Officer, supervises the person named in this Form ADV Part
2B Investment Adviser Brochure Supplement. Cheryl L. Fluker supervises this person by holding
regular staff, investment, and other ad hoc meetings. In addition, Cheryl L. Fluker regularly
reviews client reports, emails, and trading, as well as employees’ personal securities transaction
and holdings reports. Cheryl L. Fluker may be reached at (716) 632-4066 or
cfluker@membersadvgrp.com.
30
Form ADV Part 2B – Investment Adviser Brochure Supplement
Members Advisory Group, LLC
Form ADV Part 2B
Investment Adviser Brochure Supplement
6750 Main Street
Williamsville, NY 14221
Phone: (716) 632-4066
Fax: (716) 632-1119
www.membersadvgrp.com
Jeffrey A. Cashmore
March 2025
This Brochure Supplement provides information about the Firm’s (“we”, “us”, “our”) employees
that supplements our Brochure. You should have received a copy of that Brochure. Please
contact Cheryl L. Fluker, Chief Compliance Officer, at (716) 632-4066 or
cfluker@membersadvgrp.com. if you did not receive our Brochure or if you have any questions
about the contents of this Supplement.
Additional information about our employee(s) referenced above is also available on the SEC’s
website at www.adviserinfo.sec.gov. You may search this site using a unique identifying
number, known as a CRD number for each employee.
31
Item 2: Educational Background and Business Experience
We generally require that employees involved in making investment decisions and providing
investment advice have a college degree and/or significant experience in the investment
management or financial services industries.
Born 1960
Jeffrey A. Cashmore
CRD #: 1928725
Business Background:
Members Advisory Group, LLC
Investment Advisor Representative
2024 to Present
Managing Partner
and Investment Advisor Representative
2022 to 2024
Managing Partner, Chief Compliance Officer
and Investment Advisor Representative
2010 to 2022
Cashmore Advisory Group, LLC
Managing Member, Chief Compliance Officer
and Investment Advisor Representative
2008 to 2012
Membersfirst Advantage, LLC
Managing Director
1997 to 2010
LPL Financial Corporation
Registered Representative
Investment Advisor Representative
1994 to 2012
1986
Formal Education after High School:
University at Buffalo
Bachelor of Science in Accounting
Item 3: Disciplinary Information
Jeffrey A. Cashmore has not been involved in any activities resulting in a disciplinary disclosure.
Item 4: Other Business Activities
Jeffrey A. Cashmore does not have any other business activities.
32
Item 5: Additional Compensation
Jeffrey A. Cashmore does not receive any economic benefit outside of regular salaries and
bonuses.
Item 6: Supervision
Cheryl L. Fluker, Chief Compliance Officer, supervises the person named in this Form ADV Part
2B Investment Adviser Brochure Supplement. Cheryl L. Fluker supervises this person by holding
regular staff, investment, and other ad hoc meetings. In addition, Cheryl L. Fluker regularly
reviews client reports, emails, and trading, as well as employees’ personal securities transaction
and holdings reports. Cheryl L. Fluker may be reached at (716) 632-4066 or
cfluker@membersadvgrp.com.
33
Form ADV Part 2B – Investment Adviser Brochure Supplement
Members Advisory Group, LLC
Form ADV Part 2B
Investment Adviser Brochure Supplement
6750 Main Street
Williamsville, NY 14221
Phone: (716) 632-4066
Fax: (716) 632-1119
www.membersadvgrp.com
Cheryl L. Fluker
March 2025
This Brochure Supplement provides information about the Firm’s (“we”, “us”, “our”) employees
that supplements our Brochure. You should have received a copy of that Brochure. Please
contact Cheryl L. Fluker, Chief Compliance Officer, at (716) 632-4066 or
cfluker@membersadvgrp.com. if you did not receive our Brochure or if you have any questions
about the contents of this Supplement.
Additional information about our employee(s) referenced above is also available on the SEC’s
website at www.adviserinfo.sec.gov. You may search this site using a unique identifying
number, known as a CRD number for each employee.
34
Item 2: Educational Background and Business Experience
We generally require that employees involved in making investment decisions and providing
investment advice have a college degree and/or significant experience in the investment
management or financial services industries.
Born 1969
Cheryl L. Fluker
CRD #: 1834777
Business Background:
Members Advisory Group, LLC
Chief Compliance Officer
2022 to Present
Client Relationship Manager
2010 to 2022
Cashmore Advisory Group, LLC
Registered Sales Assistant
2008 to 2012
Membersfirst Advantage, LLC
Registered Sales Assistant
Administrative Associate
2002 to 2010
1997 to 2002
LPL Financial Corporation
Registered Sales Assistant
Administrative Associate
2002 to 2012
1997 to 2002
Formal Education after High School:
Erie Community College
Courses towards a Bachelor of Science in Business Administration
Item 3: Disciplinary Information
Cheryl L. Fluker has not been involved in any activities resulting in a disciplinary disclosure.
Item 4: Other Business Activities
Cheryl A. Fluker does not have any other business activities.
35
Item 5: Additional Compensation
Cheryl L. Fluker does not receive any economic benefit outside of regular salaries and bonuses.
Item 6: Supervision
Cheryl L. Fluker, Chief Compliance Officer, supervises the persons named in this Form ADV Part
2B Investment Adviser Brochure Supplement. Cheryl L. Fluker supervises these persons by
holding regular staff, investment, and other ad hoc meetings. In addition, Cheryl L. Fluker
regularly reviews client reports, emails, and trading, as well as employees’ personal securities
transaction and holdings reports. Cheryl L. Fluker may be reached at (716) 632-4066 or
cfluker@membersadvgrp.com.
36
Form ADV Part 2B – Investment Adviser Brochure Supplement
Members Advisory Group, LLC
Form ADV Part 2B
Investment Adviser Brochure Supplement
6750 Main Street
Williamsville, NY 14221
Phone: (716) 632-4066
Fax: (716) 632-1119
www.membersadvgrp.com
Connor P. Allan
March 2025
This Brochure Supplement provides information about the Firm’s (“we”, “us”, “our”) employees
that supplements our Brochure. You should have received a copy of that Brochure. Please
contact Cheryl L. Fluker, Chief Compliance Officer, at (716) 632-4066 or
cfluker@membersadvgrp.com. if you did not receive our Brochure or if you have any questions
about the contents of this Supplement.
Additional information about our employee(s) referenced above is also available on the SEC’s
website at www.adviserinfo.sec.gov. You may search this site using a unique identifying
number, known as a CRD number for each employee.
37
Item 2: Educational Background and Business Experience
We generally require that employees involved in making investment decisions and providing
investment advice have a college degree and/or significant experience in the investment
management or financial services industries.
Born 1996
Connor P. Allan
CRD #: 7193021
Business Background:
Members Advisory Group, LLC
Financial Advisor
2023 to Present
Associate Financial Advisor
2020 to 2023
Equitable Advisors, LLC
Financial Consultant
2019 to 2020
Formal Education after High School:
College of Wooster
Bachelor of Arts in Economics
Item 3: Disciplinary Information
Connor P. Allan has not been involved in any activities resulting in a disciplinary disclosure.
Item 4: Other Business Activities
. Connor P. Allan does not have any other business activities.
Item 5: Additional Compensation
Connor P. Allan does not receive any economic benefit outside of regular salaries and bonuses.
Item 6: Supervision
Cheryl L. Fluker, Chief Compliance Officer, supervises the person named in this Form ADV Part
2B Investment Adviser Brochure Supplement. Cheryl L. Fluker supervises this person by holding
regular staff, investment, and other ad hoc meetings. In addition, Cheryl L. Fluker regularly
reviews client reports, emails, and trading, as well as employees’ personal securities transaction
38
and holdings reports. Cheryl L. Fluker may be reached at (716) 632-4066 or
cfluker@membersadvgrp.com.
39