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Form ADV, Part 2A, Item 1
Cover Page
Firm Brochure
Lombard Advisers Incorporated
1820 Lancaster Street
Baltimore MD 21231
Phone (410) 342-1300
Fax (410) 732-0303
www.golombard.com
This brochure provides information about the qualifications and business
practices of Lombard Advisers Incorporated. If you have any questions about the
contents of this brochure, please contact us at: (410) 342-1300. The information
in this brochure has not been approved or verified by the United States Securities
and Exchange Commission (SEC), or by any state securities authority.
Additional Information about Lombard Advisers Incorporated is available on the
SEC’s website at http://www.adviserinfo.sec.gov.
Disclaimer:
Lombard Advisers Incorporated is a registered investment adviser with the United States
Securities and Exchange Commission (SEC). The word “registered” in the term
“registered investment adviser” does not imply a certain level of skill or training.
March 27, 2025
Form ADV, Part 2A, Item 2
Material Changes
Current Disclosure Brochure Date: March 27, 2024 (as amended March 27, 2025)
This page updates information last provided on March 27, 2024.
Material Changes since the Last Update
This page provides a summary of material changes to our firm’s ADV Part 2A, Disclosure
Brochure. There have been no material updates to our firm’s Client Relationship Summary
(Form CRS) since the last update provided.
Assets under management within this brochure have been updated for period ending December
31, 2024.
This brochure has been amended as follows:
• To include Retirement Plan Services as a type of Advisory Service provided (Item 4 –
Advisory Business).
• To more fully explain the revenue sharing arrangements between Lombard Securities
Incorporated (Lombard Advisers’ affiliated broker dealer) and its clearing firm. (Item 10 –
Other Financial Industry Activities and Affiliations).
• To provide for the use of “promoters” as defined within the Advisers Act of 1940
Marketing Rule (Rule 206(4)-1) (Item 14 – Client Referrals and Other Compensation)
Full Brochure Available
To obtain a copy of our firm’s Client Relationship Summary (Form CRS), Disclosure Brochure or
Supplemental IAR Biographies, Code of Ethics, Business Continuity Plan Summary Disclosure,
or our Privacy Disclosure, please contact the Chief Compliance Officer at 410-342-1300.
You may also contact our firm by post at:
Lombard Advisers Incorporated
Attn: Chief Compliance Officer
1820 Lancaster Street
Baltimore, MD 21231
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Form ADV, Part 2A, Item 3
Table of Contents
Item 4 - Advisory Business .......................................................................................... 5
Firm Description ......................................................................................................... 5
Principal Owners ........................................................................................................ 5
Types of Advisory Services ........................................................................................ 5
Types of Agreements ................................................................................................. 8
Advisory Service Agreement ...................................................................................... 8
Asset Management .................................................................................................... 9
Termination of Agreement ......................................................................................... 9
Assets under Management ...................................................................................... 10
Item 5 - Fees and Compensation ............................................................................... 10
Description ............................................................................................................... 10
Fee Billing ................................................................................................................ 11
Other Fees ............................................................................................................... 12
Expense Ratios ........................................................................................................ 13
Item 6 - Performance-Based Fees .............................................................................. 13
Sharing of Capital Gains .......................................................................................... 13
Item 7 - Types of Clients ............................................................................................. 13
Description ............................................................................................................... 13
Account Minimums ................................................................................................... 14
Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss ................ 14
Methods of Analysis ................................................................................................. 14
Investment Strategies .............................................................................................. 14
Risk of Loss ............................................................................................................. 14
Item 9 - Disciplinary Information ................................................................................ 17
Legal and Disciplinary .............................................................................................. 17
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Item 10 - Other Financial Industry Activities and Affiliations .................................. 17
Financial Industry Activities ...................................................................................... 17
Affiliations and Other Material Disclosures .............................................................. 17
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading ......................................................................................................... 19
Code of Ethics.......................................................................................................... 19
Participation or Interest in Client Transactions ......................................................... 19
Personal Trading...................................................................................................... 19
Item 12 - Brokerage Practices .................................................................................... 20
Selecting Brokerage Firms ....................................................................................... 20
Soft Dollars .............................................................................................................. 20
Order Aggregation ................................................................................................... 20
Item 13 - Review of Accounts ..................................................................................... 21
Periodic Reviews ..................................................................................................... 21
Regular Reports ....................................................................................................... 21
Item 14 - Client Referrals and Other Compensation ................................................. 21
Incoming Referrals ................................................................................................... 21
Referrals Out ........................................................................................................... 23
Item 15 - Custody ........................................................................................................ 24
Account Statements ................................................................................................. 24
Item 16 - Investment Discretion ................................................................................. 24
Discretionary Authority for Trading ........................................................................... 24
Limited Power of Attorney ........................................................................................ 24
Item 17 - Voting Client Securities............................................................................... 25
Proxy Votes ............................................................................................................. 25
Item 18 - Financial Information .................................................................................. 25
Financial Condition .................................................................................................. 25
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Form ADV, Part 2A, Item 4
Advisory Business
Firm Description
Lombard Advisers Incorporated (“Lombard Advisers”) was established in 1991 as a wholly
owned subsidiary of Lombard Securities Incorporated, a Maryland corporation founded in June
1990.
Lombard Advisers is a Securities and Exchange Commission (“SEC”) Registered Investment
Advisor and provides personalized investment management to individuals, pension and profit-
sharing plans, trusts, estates, charitable organizations, and small businesses. Advice is
provided through consultation with the client and includes general portfolio management, growth
and/or income investing, education funding, and retirement planning.
Principal Owners
Lombard Securities Incorporated is a 100% stockholder of Lombard Advisers Incorporated.
Types of Advisory Services
Lombard Advisers provides for the following types of investment management services:
a) Investment Adviser Representative (IAR) Directed Discretionary Investment Management –
A Lombard Advisers sponsored program in which the firm and IAR fully manage and direct
the assets in the client’s platform account with discretion, that is without prior consent of the
client. Discretionary authority is limited to prudently buying and selling securities with the
amount of capital in the platform account. Margin trading is not permitted in discretionary
accounts. The firm’s discretionary authority rests with the advisory agreement which, for a
discretionary account contains a limited power of attorney.
b) Client Directed Portfolio Management (non-discretionary) – A Lombard Advisers sponsored
program in which the firm and IAR assist the client in managing and directing the assets in
the client’s platform account in which the ultimate decision on how to direct the account
including all purchases and sales of securities rests with the client.
c) Held Away Asset Management – A program by which the firm and IAR utilize an unaffiliated
third-party order management system to facilitate management of certain held away assets,
such as defined contribution plan accounts, with discretion. Discretionary authority is limited
to the review of available investment options, allocation of investments, and rebalancing
when deemed appropriate. The firm’s discretionary authority rests with the advisory
agreement which, for a discretionary account, contains a limited power of attorney.
d) Retirement Plan Services – IAR may offer non-discretionary advisory services to employee
benefit plans, plan sponsors and/or to the participants of such plans. IAR may assist plan
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and plan sponsors in plan design and strategy, plan review and evaluation, investment
selection, plan fee and cost analysis, plan committee consultation, and/or participant
education.
e) Wrap Programs offered through Wells Fargo Clearing Services, LLC (WFCS, LLC) -
Lombard Advisers has entered into an agreement through our clearing firm, WFCS, LLC,
pursuant to which WFCS, LLC provides advisory platform services with respect to certain
unaffiliated wrap fee programs and for execution, clearance, settlement, and custody of
client assets. Lombard Advisers will provide the client with the applicable WFCS, LLC Wrap
Fee Brochure and Client Relationship Summary (Form CRS). The client may also receive a
Firm Brochure, Form CRS, or other disclosure documents directly from WFCS, LLC or third-
party managers utilized on the WFCS, LLC Platform. The agreement between our firm and
WFCS, LLC offers, among other things, the following programs:
• Client Directed Programs:
investment objectives,
investments
for
o The Asset Advisor Program - Asset Advisor is a non-discretionary, Client
directed investment Program in which the IAR provides investment
recommendations based on client
financial
circumstances, and risk tolerance. Clients have the option of accepting
the
these recommendations or selecting different
account.
to
rebalance
the
o The Custom Choice Program – a non-discretionary mutual fund wrap
program which allows for the allocation of assets among open-end mutual
funds. Based on client investment objectives and risk tolerance, the IAR
will recommend an appropriate mix of open-end mutual funds and money
market funds and target allocation percentages. The client has the option
of accepting the recommendations or selecting an alternative combination
of funds. The IAR will implement the client investment decisions, but will
not have investment discretion over the account, except for the limited
discretion
target asset allocation, with client
authorization. In a taxable Account, the client is advised that decisions
relating to investments in mutual funds will have tax consequences that
should be discussed with a tax advisor.
• Separately Managed Programs:
o Personalized Unified Managed Account – The IAR assists the client
selecting among various investment options available within the Program,
which includes investments in affiliated and unaffiliated Managers of
WFCS, LLC, mutual funds, ETFs, and advisory annuities, each known as
a “strategy”. The Program offers three investment strategy types:
Single Strategy, in which one strategy of a certain affiliated or
unaffiliated Manager per account is selected.
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Multi Strategy Optimal Blends,
in which
target allocations
comprised of strategies of certain Managers, mutual funds and/or
ETFs designed for Clients with various investment objectives are
selected. These Optimal Blends are based upon Manager, mutual
fund and ETF due diligence provided by WFCS, LLC affiliate,
Wells Fargo Investment Institute (WFII).
Multi Strategy Custom Blends, custom
target allocations
consisting of multiple strategies of Managers, mutual funds, ETFs
and/or advisory annuities in one account are created.
o FundSource® - A discretionary investment advisory Program that offers a
broad array of mutual funds that invest in and across different investment
asset classes and employ varied approaches to investment management.
The program offers a number of "Optimal Blends" that offer managed
portfolios of recommended funds, based on due diligence and asset
allocation guidance provided by WFCS, LLC affiliate, WFII, and market
exposures and fund combinations that they believe are appropriate for a
number of different investment objectives. Based on client investment
objectives, financial circumstances, and risk tolerance, the IAR will
recommend either an Optimal Blend or a Customized Blend, where the
client selects a target allocation in consultation with the IAR. Once the
client chooses an Optimal or Customized Blend, the assets in the account
will be invested by the IAR on a discretionary basis.
to handle
o Private Advisor Network – IAR assists the client in identifying a Manager
to advise and counsel client with respect to the investment of assets. The
intent of the Program is to offer a roster of Managers representing a
broad array of investment classes and styles from which the client selects
a Private Advisor Network Manager
the day-to-day
management of the Account(s). Private Advisor Network services typically
include matching the personal and financial data provided by the client
with a database of Managers and providing reports to allow for periodic
evaluation and comparison of account performance with objectives.
Private Advisor Network Managers classified as "Cleared" in the WFCS,
LLC Program have provided sufficient information to their affiliate, WFII,
for review and have passed their screening qualifications on an ongoing
basis. Some of the factors that are considered for clearing a manager
include track record, number of investment professionals, assets under
management, and legal and disciplinary history. Those Private Advisor
Network Managers not classified as "Cleared" have not met all or some of
the screening qualifications, but certain Clients have specifically
requested their inclusion. Generally, in these cases, Clients have a pre-
existing relationship with the Manager that they'd like to continue. If such
a request is accommodated, these Managers are not included in the
Manager identification or in the ongoing review processes described
above.
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Under the Private Advisor Network Program, the client grants the
Manager complete discretionary trading authority and authorizes the
Manager to handle the day-to-day investment management of the
account in accordance with the separate management agreement
between the client and the Manager.
o Customized Portfolios - Under the Customized Portfolios Program, the
IAR assists the client in selecting from portfolios based on the investment
strategies of WFCS, LLC affiliate, WFII. These include Fixed Income
Portfolios, Custom Option strategy, and Option Premium Income strategy
Portfolios.
Tailored Relationships
The goals and objectives for each client are documented on Lombard Securities’ client profile.
Portfolio management should reflect the stated goals and objectives for each client. Clients
may impose restrictions on investing in certain securities or types of securities.
Types of Agreements
For Lombard Advisers sponsored programs with respect to platform accounts, one standard
is utilized which covers both discretionary and non-
Investment Advisory Agreement
discretionary investment management services.
Lombard Advisers utilizes a separate agreement that is specific to the management of held
away assets on a discretionary basis.
Lombard Advisers utilizes a separate agreement that is specific to Retirement Plan Services on
a non-discretionary basis.
Wrap Programs offered through WFCS, LLC utilize Client Agreements specific to the applicable
program. With respect to the Private Advisor Network program, the client enters into a separate
management agreement with the selected Program Manager. Lombard Advisers will provide
the client with the applicable WFCS, LLC Wrap Fee Brochure and Form CRS. The client may
also receive a Firm Brochure, Form CRS, or other disclosure documents directly from WFCS,
LLC or third-party managers utilized on the WFCS, LLC Platform. These documents should be
carefully reviewed in order to understand WFCS, LLC program features, fees, and other
important information.
Advisory Service Agreement
Although Advisory Agreements are ongoing agreements and adjustments are sometimes
required, the length of service to the client is at the client’s discretion. The client or Lombard
Advisers may terminate an Agreement by written notice to the other party. At termination of an
agreement related to a platform account, fees will be billed on a pro-rata basis for the portion of
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the quarter completed. The net portfolio value at the completion of the prior full billing quarter is
used as the basis for the fee computation, adjusted for the number of days during the billing
quarter prior to termination.
For held away asset management accounts, the pro-rata fee billed at termination is determined
pursuant to the fee negotiated between the IAR and the client at the inception of the
arrangement.
Asset Management
Platform Accounts (held through the clearing firm)
Assets may be invested in no-load mutual funds, exchange-traded funds, equities, corporate
bonds, municipal securities, U. S. government securities, covered call option contracts, FDIC
insured CDs and bank deposits and certain other investments approved by Lombard Advisers.
At present, Lombard Advisers’ clients must have a designated advisory account set up at the
firm’s parent, Lombard Securities, and all brokerage transactions and reporting are handled by
Lombard Securities’ correspondent clearing firm, First Clearing. No commissions are charged
to the client with regards to purchases or sales of securities in an advisory account. There may
be other brokerage-related fees charged to your account. (Please see the “Other Fees” section
below).
Held Away Asset Management
Investment options, in most cases open-end mutual funds, are determined by the Client’s plan
sponsor. At the inception of the arrangement, a link is provided to the Client allowing them to
connect an account(s) to the third-party order management system. Once the Client account(s)
is connected to the system, the IAR will review the current investment options, account
allocation, and when deemed necessary, the IAR will rebalance the account considering client
investment goals and risk tolerance.
Termination of Agreement
A Client may terminate the aforementioned advisory agreement within 5 days of signing, without
penalty. Thereafter, the Client may terminate at any time by notifying Lombard Advisers in
writing and paying the rate for the time spent on the investment advisory engagement prior to
notification of termination. If the client has made any advance payment, Lombard Advisers will
refund any unearned portion of the advance payment.
Lombard Advisers may also terminate the aforementioned advisory agreement at any time by
notifying the client in writing.
Please review the applicable WFCS, LLC Wrap Fee Brochure(s) for information related to the
termination of the advisory agreement specific to programs offered through the WFCS, LLC
platform.
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Assets under Management
Total Assets under management $567,437,959 (calculated as of 12/31/2024)
Discretionary $199,085,027
Non-Discretionary: $368,352,932
Form ADV, Part 2A, Item 5
Fees and Compensation
Description
Lombard Advisers bases the fees for its sponsored programs and for Retirement Plan Services
on a percentage of assets under management. The annual fee for the firm’s Advisory
Agreement is provided to the client in writing prior to the start of the relationship.
The annual Advisory Agreement fee is negotiated between the firm, its IAR(s), and client and is
based on a percentage of the net assets (total asset value less debit balance in a margin
account) according to the following guidelines:
Up to 1.70% on the first $1,000,000
Up to 1.00% on the next $2,000,000
Up to .75% on the next $7,000,000.
Lombard Advisers does not charge a minimum fee and may charge a lesser investment
advisory fee based on certain criteria (e.g., historical relationship, type of assets, anticipated
future earning capacity, anticipated future additional assets, dollar amounts of assets to be
managed, related accounts, account composition, negotiations with clients, etc.).
Held Away Asset Management
For Held Away Asset Management accounts, Lombard Advisers provides two methods with
respect to fee determination.
1. Lombard Advisers bases the fee on a percentage of the market value of the account.
The annual fee is negotiated between the firm, its IAR(s), and client and is based on a
percentage of the market value of the account according to the following guidelines:
Up to 1.70% on the first $1,000,000
Up to 1.00% on the next $2,000,000
Up to .75% on the next $7,000,000
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Lombard Advisers does not charge a minimum fee and may charge a lesser investment
advisory fee based on certain criteria (e.g., historical relationship, type of assets,
anticipated future earning capacity, anticipated future additional assets, dollar amounts of
assets to be managed, related accounts, account composition, negotiations with clients,
etc.). The annual fee percentage is negotiated at the beginning of the arrangement and
will be reassessed during the arrangement at regular intervals.
2. Lombard Advisers also offers a fixed fee subscription-based arrangement for the
management of held away assets. The subscription-based fixed fee charged is based
on various factors such as frequency of monitoring, frequency of rebalancing, and
number of investment choices, with a holistic view of the client relationship. The fixed fee
is negotiated in advance and agreed upon through the Investment Advisory Agreement.
The fixed fee is negotiated at the beginning of the arrangement and will be reassessed
during the arrangement at regular intervals.
Wrap Programs offered through Wells Fargo Clearing Services, LLC (WFCS, LLC)
Clients who choose to participate in a wrap fee program through WFCS, LLC, are typically
charged a single annualized Program Fee based on a percentage of Eligible Program Assets.
The Program Fee covers advisory, execution, custodial, and reporting services. Lombard
Advisers and the IAR receive a portion of this fee.
Each Program’s features and fee schedule may be found within the applicable Client Agreement
as well as within the applicable WFCS, LLC Wrap Fee Brochure. Lombard Advisers will provide
the client with the applicable WFCS, LLC Wrap Fee Brochure and Form CRS. The client may
also receive a Firm Brochure, Form CRS, or other disclosure documents directly from WFCS,
LLC or third-party managers utilized on the WFCS, LLC Platform. These documents should be
carefully reviewed in order to understand WFCS, LLC program features, fee schedules, and
other important information.
Fee Billing
Platform Accounts (held through the clearing firm)
For Lombard Advisers sponsored programs investment management fees are billed quarterly, in
advance, meaning that you are charged at the beginning of the quarterly billing cycle. Payment
in full for each quarter is automatically deducted at the time of billing from the designated
Lombard Securities client platform account, based on the net value of the account on the last
business day of the most recent month. The client must provide written consent in advance to
direct debiting of their investment account which is detailed in the Investment Advisory
Agreement. Clients are charged $25.00 annually for administrative costs related to the fee-
billing process.
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Retirement Plan Services
Fees for advisory services to Retirement Plans are charged as a percentage of the plan’s
assets. The fee schedule is negotiated between the IAR and the Retirement plan and is
memorialized through the advisory agreement. Fees are normally collected via invoice in these
circumstances
Held Away Asset Management
For Held Away Asset Management accounts, Lombard Advisers provides two options with
respect to fee billing.
1. The fee is based on the market value of the client’s held away account at the beginning of
the arrangement and is reassessed during the arrangement at regular intervals. The annual
fee is divided by four and the client is invoiced each quarter, in advance. The client pays the
invoice electronically through ACH via a third-party payment solution in which the client will
securely input payment information and pay the advisory fee through a secure portal.
Lombard Advisers will not have access to the Client’s banking information. Payment
amounts are negotiated in advance and agreed upon through the Investment Advisory
Agreement.
2. Fixed Fee Subscription Invoice - The subscription-based fixed annual fee amount is based
on various factors such as frequency of monitoring, frequency of rebalancing, and number of
investment choices, with a holistic view of the client relationship. The fixed annual fee is paid
in monthly/quarterly installments by the client electronically through ACH via a third-party
payment solution in which the client will securely input payment information and pay the
advisory fee through a secure portal. Lombard Advisers will not have access to the Client’s
banking information. Payment amounts are negotiated in advance and agreed upon through
the Investment Advisory Agreement. The fixed annual fee amount will be reassessed during
the arrangement at regular intervals.
Other Fees
Custodians may charge transaction fees on purchases or sales of certain mutual funds,
exchange-traded funds, and maintenance fees on ADRs. These transaction charges are
usually incidental to the purchase or sale of a security. The selection of the security is more
important than the nominal fee that the custodian charges to buy or sell the security.
Brokerage Fees: Lombard Securities’ correspondent clearing firm, WFCS, LLC, may charge
other fees for brokerage services that include miscellaneous charges on trade executions,
postage, annual fees on IRAs and other qualified accounts, margin interest on debit balances,
wire fees, and securities transfer and registration fees. These fees are the responsibility of the
client and are disclosed on the monthly brokerage statement.
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Commissions and sales charges: Advisory accounts are never charged a sales charge or
commission by Lombard Advisers in conjunction with the purchase or sale of any security.
Expense Ratios
Mutual funds generally charge a management fee for their services as investment managers.
The management fee is called an expense ratio. For example, an expense ratio of 0.50 means
that the mutual fund company charges 0.5% for their services. These fees are in addition to the
fees paid by you to Lombard Advisers. The firm only uses advisory share classes of mutual
funds in its platform accounts (with the exception of other share classes transferred into the
account from other firms or accounts converted from Lombard Securities Incorporated).
Performance figures quoted by mutual fund companies in various publications are after their
fees have been deducted.
Form ADV, Part 2A, Item 6
Performance-Based Fees
Sharing of Capital Gains
Fees are not based on a share of the capital gains or losses within managed accounts.
Lombard Advisers does not use a performance-based fee structure because of the potential
conflict of interest. Performance-based compensation may create an incentive for the adviser to
recommend an investment that may carry a higher degree of risk to the client.
Form ADV, Part 2A, Item 7
Types of Clients
Description
Lombard Advisers generally provides investment advice to individuals, banks or thrift
institutions, investment companies, pension and profit-sharing plans, 401k plans, trusts, estates,
charitable organizations, corporations, or business entities.
Client relationships vary in scope and length of service.
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Account Minimums
There is no account minimum required to participate in a Lombard Advisers’ sponsored
program.
Account minimums for Wrap Programs offered through WFCS, LLC vary. Information regarding
account minimums for the specific Program(s) may be found within the applicable WFCS, LLC
Wrap Fee Brochure. Lombard Advisers will provide the client with the applicable WFCS, LLC
Wrap Fee Brochure and Form CRS. The client may also receive a Firm Brochure, Form CRS,
or other disclosure documents directly from WFCS, LLC or third-party managers utilized on the
WFCS, LLC Platform. These documents should be carefully reviewed in order to understand
WFCS, LLC program features, fee schedules, and other important information.
Form ADV, Part 2A, Item 8
Methods of Analysis, Investment Strategies, and Risk of Loss
Methods of Analysis
Security analysis methods may include charting, fundamental analysis, technical analysis, and
cyclical analysis.
Sources of information include but are not limited to financial newspapers and magazines,
inspections of corporate activities, research materials prepared by others, corporate rating
services, timing services, annual reports, prospectuses, filings with the Securities and Exchange
Commission, and company press releases.
Other sources of information that Lombard Advisers may use include subscription-based or
online research services.
Investment Strategies
The investment strategy tailored for a specific client is based upon the objectives stated by the
client during the account opening process and during later consultations. The client may change
these investment objectives by updating his or her suitability information at any time.
Risk of Loss
All investments involve the risk of loss, including (among other things) loss of principal, a
reduction in earnings (including interest, dividends, and other distributions), and the loss of
future earnings. These risks include market risk, interest rate risk, issuer risk, and general
economic risk. Regardless of the methods of analysis or strategies suggested for your particular
investment goals, you should carefully consider these risks, as they all bear varying degrees of
risks.
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Our investment approach constantly keeps the risk of loss in mind. Investors face the following
investment risks:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. It is the risk that a bond’s yield will rise (as its price falls) after it has been
purchased.
• Market Risk: The prices of securities in which clients invest may decline in response to
certain events taking place around the world, including those directly involving the
companies whose securities are owned by the client or an underlying fund; conditions
affecting the general economy; overall market changes; local, regional, or global
political, social, or economic instability; and currency, interest rate and commodity price
fluctuations. Investors should have a long-term perspective and be able to tolerate
potentially sharp declines in market value.
•
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much
as a dollar next year, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the
dollar against the currency of the investment’s originating country. This is also referred
to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to
be reinvested at a potentially lower rate of return (i.e., interest rate). This primarily
relates to fixed income securities.
• Business Risk: These risks are associated with a particular industry or a particular
company within an industry. For example, oil-drilling companies depend on finding oil
and then refining it, a lengthy process, before they can generate a profit. They carry a
higher risk of profitability than an electric company, which generates its income from a
steady stream of clients who buy electricity no matter what the economic environment is
like.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate properties are
not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk
to profitability, because the company must meet the terms of its obligations in good
times and bad. During periods of financial stress, the inability to meet loan obligations
may result in bankruptcy and/or a declining market value.
Below are some more specific risks of investing:
Management Risk: Lombard Advisers’ investment approach may fail to produce the intended
results. If our perception of the performance of a specific security asset class or underlying fund
is not realized in the expected time frame, the overall performance of a client’s portfolio may
suffer.
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Equity Risk: Equity securities tend to be more volatile than other investment choices. The value
of an individual mutual fund or ETF can be more volatile than the market as a whole. This
volatility affects the value of the client’s overall portfolio. Small- and mid-cap companies are
subject to additional risks. Smaller companies may experience greater volatility, higher failure
rates, more limited markets, product lines, financial resources, and less management
experience than larger companies. Smaller companies may also have a lower trading volume,
which may disproportionately affect their market price, tending to make them fall more in
response to selling pressure than is the case with larger companies.
Fixed Income Risk: The issuer of a fixed income security may not be able to make interest and
principal payments when due. Generally, the lower the credit rating of a security, the greater the
risk that the issuer could default on its obligation. If a rating agency gives a debt security a lower
rating, the value of the debt security will decline because investors will demand a higher rate of
return. As nominal interest rates rise, the value of fixed income securities is likely to decrease. A
nominal interest rate is the sum of a real interest rate and an expected inflation rate.
Municipal Securities Risk: The value of municipal obligations can fluctuate over time, and may
be affected by adverse political, legislative and tax changes, as well as by financial
developments that affect the municipal issuers. Because many municipal obligations are issued
to finance similar projects by municipalities (e.g., housing, healthcare, water, and sewer
projects, etc.), conditions in the sector related to the project can affect the overall municipal
market. Payment of municipal obligations may depend on an issuer’s general unrestricted
revenues, revenue generated by a specific project, the operator of the project, or government
appropriation or aid. There is a greater risk if investors can look only to the revenue generated
by the project. In addition, municipal bonds generally are traded in the “over-the-counter” market
among dealers and other large institutional investors. From time to time, liquidity in the
municipal bond market (the ability to buy and sell bonds readily) may be reduced in response to
overall economic conditions and credit tightening.
Investment Companies Risk: When a client invests in open end mutual funds or ETFs, the
client indirectly bears its proportionate share of any fees and expenses payable directly by those
funds. Therefore, the client will incur higher expenses, many of which may be duplicative. In
addition, the client’s overall portfolio may be affected by losses of an underlying fund and the
level of risk arising from the investment practices of an underlying fund (such as the use of
derivatives). ETFs are also subject to the following risks: (i) an ETF’s shares may trade at a
market price that is above or below their net asset value; (ii) the ETF may employ an investment
strategy that utilizes high leverage ratios; or (iii) trading of an ETF’s shares may be halted if the
listing exchange’s officials deem such action appropriate, the shares are de-listed from the
exchange, or the activation of market-wide “circuit breakers” (which are tied to large decreases
in stock prices) halts stock trading generally; or (iv) the ETF may not effectively track the
segment of the market it was designed to mirror. Lombard Advisers has no control over the
risks taken by the underlying funds.
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Form ADV, Part 2A, Item 9
Disciplinary Information
Legal and Disciplinary
In March 2018, the Commonwealth of Virginia State Corporation Commission Division of
Securities and Retail Franchising alleged that Lombard Advisers allowed an associated person
to represent themselves and act as a registered investment advisor representative prior to the
approval of the associated person’s registration by the state. Without admitting or denying the
allegations Lombard Advisers agreed to settle the matter for $40,000 (monetary penalties) and
$5,000 to defray the costs of an investigation.
Form ADV, Part 2A, Item 10
Other Financial Industry Activities and Affiliations
Financial Industry Activities
Lombard Advisers is an independent SEC Registered Investment Advisor, incorporated in the
state of Maryland, which is a wholly owned subsidiary of Lombard Securities Incorporated, a
registered broker/dealer, member FINRA, SIPC and introduces its client accounts through its
correspondent clearing firm, First Clearing.
Affiliations and Other Material Disclosures
The IAR may also be a registered representative of Lombard Securities Incorporated. Lombard
Advisers and its IARs currently direct client's securities brokerage business to Lombard
Securities Incorporated.
Advisory clients must be aware that advisory fees will probably be higher than commissions
charged in an identical non-advisory account if trading activity is modest.
The IAR may also be associated with Lombard Securities Incorporated insurance affiliate
Lombard Agency, or various other non-affiliated insurance agencies. Outside of the advisor
capacity, in a separate non-investment advisor account, the IAR may earn commissions
from insurance sales to his/her advisory clients as insurance clients. Lombard Advisers
prohibits the sale of insurance products in any advisory account.
Lombard Securities Incorporated, in its role as appointed broker/dealer of Lombard Advisers,
may receive selling compensation in connection with any securities transactions effected for
any non-advisory accounts of clients maintained at the firm and, the IAR, in his/her individual
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capacity of registered representative of Lombard Securities Incorporated, may receive
commission or concession compensation from Lombard Securities Incorporated in connection
with any securities transactions effected for the other non-advisory accounts of clients
maintained at or through Lombard Securities Incorporated.
Lombard Advisers, its IARs, Lombard Securities Incorporated and their affiliates may perform,
among other things, research, brokerage, and investment advisory services for other clients.
Advice may be given, and action undertaken in the performance of their responsibilities to other
clients, which advice and actions may differ from that provided or undertaken for client.
All Lombard Advisers IARs are prohibited from earning any commissions, 12b-1 fees, and sales
charges in any of their respective advisory accounts. 12b-1 fees are administrative fees charged
by mutual funds generally ranging from .1% to .75% annually. Lombard Advisers IARs are
permitted to sell only institutional or advisory share classes of mutual funds which generally
provide for no or lower 12b-1 fees than A, B, and C share classes. As a result of client account
transfers into Lombard Advisers, clients may own classes of A, B, and C mutual funds when
they transfer their accounts to us. The advisory firm may receive 12b-1 fees charged to clients
that own certain mutual funds in their accounts. However, any 12b-1 fee payments the firm
receives for eligible mutual funds held in advisory accounts are credited back to the client. The
receipt of 12b-1 fees may give the firm an incentive to recommend mutual funds that pay these
12b-1 fees rather than recommend another investment that may have a lower net cost to the
client.
In conjuction with Lombard Securities Incorporated’s conversion to First Clearing* for custody
and settlement services, in May 2021, the broker-dealer received a business transaction
incentive payment. This payment, made by First Clearing, to Lombard Securities Incorporated
was in consideration of expenses incurred and efforts made during the conversion process.
This type of payment incentivizes Lombard Advisers to recommend this clearing firm and we will
not consider other clearing services which could have less expensive customer pricing or that
provide services not available through First Clearing. The broker-dealer believed (and
continues to believe) that this change provides the firm and its clients with access to a
comprehensive suite of clearing and settlement services.
Through Lombard Securities Incorporated’s clearing firm, First Clearing, clients are provided
with an automated sweep to a bank-insured FDIC vehicle at no additional cost. The firm
receives a rebate from First Clearing based on the value of eligible client sweep account assets.
Therefore, we have an incentive to recommend that clients use a sweep account and
recommend certain money market funds that pay the highest rebates. We do not share this
rebate with Financial Professionals.
*First Clearing is a tradename used by Wells Fargo Clearing Services, LLC (WFCS, LLC), a registered broker-dealer and non-bank
affiliate of Wells Fargo & Company.
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Through Lombard Securities Incorporated’s clearing firm, First Clearing, clients are charged
interest on margin balances. Margin balances result from the purchase of securities on credit.
This practice is not suitable for all investors. Lombard Securities Incorporated determines the
rate of interest to be charged. The broker-dealer earns the difference between the amount of
interest charged to the client and our cost of funds. This revenue is not shared with Financial
Professionals, however, presents a conflict since it creates an incentive to encourage margin
borrowing in order to receive this revenue. Clients must execute a separate margin agreement
and be approved by a firm principal to trade securities on margin.
Form ADV, Part 2A, Item 11
Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Code of Ethics
Lombard Advisers’ Code of Ethics includes guidelines for professional standards of conduct for
our Associated Persons. Our goal is to protect client interests at all times and to demonstrate
our commitment to fiduciary duties of honesty, good faith, and fair dealing. All Lombard
Advisers’ Associated Persons are expected to strictly adhere to these guidelines. Persons
associated with Lombard Advisers are also required to report any violations to the Code of
Ethics. Additionally, the firm maintains and enforces written policies reasonably designed to
prevent the misuse or dissemination of material, non-public information about our clients or
client accounts by persons associated with our firm.
Participation or Interest in Client Transactions
Lombard Advisers does occasionally participate in some riskless principal trades, meaning
client trades are purchased through Lombard’s proprietary account. Lombard Advisers does not
charge a mark-up or mark-down on these trades. Principal trading could create a potential
conflict of interest because it could give the firm an incentive to make recommendations and
enter trades that are not in the best interest of the client for the firm’s financial gain. This conflict
of interest is mitigated by the fact that Lombard Advisers has a fiduciary duty to act in the best
interest of clients, and these trades are not charged a mark-up or mark-down.
Personal Trading
Lombard Advisers, its IARs and its employees may have positions in securities that are also
held by clients. Firm policy prohibits any associated person or employee to trade ahead of client
orders. However, if an employee trades in the same security that is in the client’s account, it
could have an adverse impact on the marketplace of that security.
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The Chief Compliance Officer of Lombard Advisers is Terry Donlan Wleker. She reviews all
employee trades each quarter. Her personal trading is reviewed by the Chief Financial Officer
of Lombard Securities.
The Code of Ethics is available for review by clients and prospective clients by contacting us at
(410) 342-1300.
Form ADV, Part 2A, Item 12
Brokerage Practices
Selecting Brokerage Firms
Lombard Advisers believes that it is in their clients’ best interests to use its affiliated broker-
dealer, Lombard Securities Incorporated, because of easy access to in-house trading records
and client statements. Since Lombard Advisers’ sponsored platform advisory accounts never
pay commissions, there is no benefit for them to seek lower commissions. It should be noted,
however, that various fees charged at other broker-dealers may be lower than those at Lombard
Securities Incorporated.
Soft Dollars
Lombard Advisers does not have any formal soft dollar agreements or arrangements.
Order Aggregation
Lombard Advisers does not aggregate orders within its sponsored advisory program, as the firm
makes no markets. Trades are done individually for each client. No commissions are charged to
the client, and because share lots are relatively small, under these circumstances, clients may
receive better prices if they had accounts at a larger advisory firm with access to order
aggregation.
Wrap Programs offered through Wells Fargo Clearing Services, LLC (WFCS, LLC)
With respect to information regarding Brokerage Practices within wrap programs offered through
WFCS LLC, Lombard Advisers will provide the client with the applicable Wrap Fee Brochure
and Form CRS. The client may also receive a Firm Brochure, Form CRS, or other disclosure
documents directly from WFCS, LLC or third-party managers utilized on the WFCS, LLC
platform. Disclosure documents received should be carefully reviewed in order to understand
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WFCS, LLC Brokerage Practices, limitations, and any additional costs associated with the use
of these programs.
Form ADV, Part 2A, Item 13
Review of Accounts
Periodic Reviews
Account reviews are performed periodically by Lombard Advisers’ Compliance Department.
Account reviews are performed more frequently when market conditions dictate.
Regular Reports
Clients receive brokerage statements at least quarterly on their platform accounts. Statements
include information with respect to gains and losses. IARs may elect to mail periodic
comparative financial reports to clients which must be pre-approved by the firm’s compliance
department.
For Held Away Asset Accounts, statements are provided directly through the custodian holding
the account(s), in most cases, quarterly.
Form ADV, Part 2A, Item 14
Client Referrals and Other Compensation
Incoming Referrals
Lombard Advisers officers, directors, employees, independent contractors, or a person that
controls, is controlled by, or is under common control with Lombard Advisers, or is an officer,
director, employee, or independent contractor of such may recommend or introduce services of
Lombard Advisers to those whom they feel may be interested. Pursuant to SEC Rule 206(4)-
1(b)(4)(ii)) certain individuals included in this category may be eligible to receive enhanced
compensation related to referring prospective clients to Lombard Advisers. Their affiliation with
Lombard Advisers must be readily apparent to or disclosed to the prospective client at the time
the endorsement is made. Lombard Advisers will document such a person’s status at the time
the endorsement is made, which could include capture in archived communication systems.
IAR
is
the
individual who will evaluate
Endorsements such as this could create a conflict of interest in that these individuals may
receive a direct or indirect financial benefit for referring prospective clients to Lombard Advisers.
The servicing
the prospective client, make
recommendations in accordance with what he or she feels is in the clients’ best interest,
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recommend respective services, if applicable, and negotiate the advisory fee with the client.
Thereby, mitigating the referral conflict.
Use of Outside Promoters and Conflicts of Interest
Lombard Advisers (“the Adviser”) may enter into agreements with solicitors, promoters, or other
third parties (“Promoters”) to refer clients to the Adviser. Under these arrangements, the Adviser
may compensate Promoters based on a percentage of advisory fees received from the referred
clients or through another agreed-upon compensation structure.
A Promoter is any person or entity that, directly or indirectly, solicits or refers potential clients to
an investment adviser in exchange for cash or non-cash compensation. The use of Promoters
presents inherent conflicts of interest, as Promoters have a financial incentive to refer clients to
the Adviser, which may not necessarily align with the best interests of those clients. Clients
should be aware that Promoters may recommend the Adviser’s services not based on the
merits of those services, but rather on the compensation received from the Advisor.
To address these conflicts, Lombard Advisers complies with the Investment Advisers Act of
1940 (the "Advisers Act") Marketing Rule (Rule 206(4)-1), which imposes disclosure, oversight,
and compliance requirements to ensure transparency in the referral process. The Adviser will
provide prospective clients with appropriate disclosures explaining
the compensation
arrangement with the Promoter and any material conflicts of interest.
Inherent Conflicts of Interest:
Compensating a Promoter for referrals creates a conflict of interest because:
• The Promoter has a financial incentive to refer clients to the Adviser regardless of
whether the Adviser’s services are suitable for the client.
• The Promoter may not fully consider or compare alternative advisory services before
making a referral.
• The Promoter may make statements about the Adviser that are biased, misleading, or
incomplete due to their financial interest.
• The Adviser has an interest in retaining the referral arrangement, which could affect its
selection of Promoters, or the fees paid.
To mitigate these conflicts, Lombard Advisers:
• Oversees Promoters to ensure that they do not make false or misleading statements
about the Adviser’s services.
• Ensures that all advertising and referral activities comply with the Marketing Rule and all
applicable regulations.
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Registration and Qualification of Promoters
Depending on the jurisdiction and the nature of the referral arrangement, certain Promoters may
be required to register as an investment adviser representative or broker-dealer representative.
Promoters who engage in referral activities beyond the scope of the Adviser's agreement, such
as providing investment advice, may trigger additional registration requirements. Reasonable
steps will be taken to ensure that any Promoter engaged is properly registered if required by
applicable law.
Disqualified Persons
Lombard Advisers will not and cannot compensate any Promoter who is considered a
"disqualified person" under the Marketing Rule. A disqualified person includes individuals or
entities that:
• Have been convicted of a felony or misdemeanor involving dishonesty, fraud, or
securities law violations within the past ten years.
• Are subject to an SEC order barring or suspending them from associating with an
investment adviser, broker-dealer, or other regulated entity.
• Are subject to an order from a state securities regulator prohibiting them from engaging
in advisory or securities-related business.
• Have engaged in misconduct or violations of securities laws that would result in their
disqualification under SEC or state rules.
Before engaging a Promoter, Lombard Advisers conducts reasonable due diligence to confirm
that the individual or entity is not a disqualified person. If the Adviser becomes aware that a
Promoter is disqualified, the engagement will be immediately terminated, and no further
compensation will be paid.
While Lombard Advisers takes steps to manage conflicts of interest associated with Promoter
arrangements, clients should be aware that such arrangements inherently involve potential
biases. Clients should evaluate all information carefully and consider whether the Adviser’s
services align with their financial needs and objectives before engaging with the Adviser.
Referrals Out
Lombard Advisers does not accept referral fees or any form of remuneration from other
professionals when a prospect or client is referred to them.
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Form ADV, Part 2A, Item 15
Custody
Account Statements
Lombard Advisers does not have physical custody of any client funds and/or securities and
does not take custody of client accounts at any time. Client funds and securities will be held
with a bank, broker dealer, or other independent qualified custodian. In the case of Lombard
Advisers, the custodian is the parent firm’s clearing firm, First Clearing. By granting Lombard
Advisers written authorization to automatically deduct fees from client platform accounts,
Lombard Advisers is deemed to have limited custody.
You will receive account statements from the independent, qualified custodian holding your
funds at least quarterly. The account statement from the custodian will indicate the amount of
advisory fees deducted from your account(s) each billing cycle. Clients should carefully review
statements received from the custodian.
Form ADV, Part 2A, Item 16
Investment Discretion
Discretionary Authority for Trading
Lombard Advisers accepts discretionary authority to manage securities accounts on behalf of
some of its clients. In these discretionary accounts, Lombard Advisers has the authority to
determine, without obtaining specific client consent, the securities to be bought or sold, and the
amount of the securities to be bought or sold and the timing of the purchases or sales.
However, if discretionary trading authorization has not been given, the IAR must consult with the
client prior to each and every trade to obtain approval from the client. The client must specify on
the account agreement whether the account is discretionary or non-discretionary.
Limited Power of Attorney
A limited power of attorney is a trading authorization for this purpose. For discretionary accounts
only, clients give Lombard Advisers a limited power of attorney as stated in the Investment
Advisory Agreement so that the firm may execute the trades without prior approval. This is a
limited power of attorney, which only applies to the purchase or sale of securities for your
account. It is not a full power of attorney.
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Form ADV, Part 2A, Item 17
Voting Client Securities
Proxy Votes
For Lombard Adviser sponsored programs with respect to platform accounts, proxy material is
mailed to clients by Lombard Securities’ clearing firm, First Clearing. Lombard Advisers does
not vote proxies on securities. Clients are responsible for voting their own proxies. When
assistance on voting proxies is requested, Lombard Advisers may provide recommendations to
the Client. If a conflict of interest exists, it will be disclosed to the Client.
Wrap Programs offered through Wells Fargo Clearing Services, LLC (WFCS, LLC)
With respect to information regarding Proxy Voting within wrap programs offered through WFCS
LLC, Lombard Advisers will provide the client with the applicable WFCS LLC Wrap Fee
Brochure and Form CRS. The client may also receive a Firm Brochure, Form CRS, or other
disclosure documents directly from WFCS, LLC or third-party managers utilized on the WFCS,
LLC platform. Disclosure documents received should be carefully reviewed in order to
understand WFCS, LLC processes related to proxy voting, limitations, and any additional costs
associated with the use of these programs.
Form ADV, Part 2A, Item 18
Financial Information
Financial Condition
Lombard Advisers does not have any financial impairment that will preclude the firm from
meeting contractual commitments to clients.
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