View Document Text
LifeGuide Financial Advisors, LLC
Form ADV Part 2A – Disclosure Brochure
Effective: March 10, 2025
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of LifeGuide Financial Advisors, LLC (“LifeGuide Financial” or the “Advisor”). If you have any questions
about the content of this Disclosure Brochure, please contact the Advisor at (717) 796-1700.
LifeGuide Financial is a registered investment advisor with the U.S. Securities and Exchange Commission
(“SEC”). The information in this Disclosure Brochure has not been approved or verified by the SEC or by any
state securities authority. Registration of an investment advisor does not imply any specific level of skill or
training. This Disclosure Brochure provides information about LifeGuide Financial to assist you in determining
whether to retain the Advisor.
Additional information about LifeGuide Financial and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 284842.
LifeGuide Financial Advisors, LLC
400 W Main St.
Mechanicsburg, PA 17055
Phone: (717) 796-1700
Fax: (717) 796-7763
2011 W. Trindle Road
Carlisle, PA 17013
Phone: (717) 218-5268
Fax: (717) 243-7872
www.LifeGuidefa.com
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about Advisory
Persons of LifeGuide Financial. For convenience, the Advisor has combined these documents into a single
disclosure document.
LifeGuide Financial believes that communication and transparency are the foundation of its relationship with
Clients and will continually strive to provide you with complete and accurate information at all times. LifeGuide
Financial encourages all current and prospective Clients to read this Disclosure Brochure and discuss any
questions you may have with the Advisor.
Material Changes
The following material changes have been made to this Disclosure Brochure since the annual amendment filing
on March 20th, 2024.
• The Advisor has expanded its financial planning service, please see Items 4 and 5 for additional
information.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business practices,
changes in regulations or routine annual updates as required by the securities regulators. This complete
Disclosure Brochure or a Summary of Material Changes shall be provided to you annually and if a material
change occurs.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 284842. You
may also request a copy of this Disclosure Brochure at any time, by contacting the Advisor at (717) 796-1700.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 2
Item 3 – Table of Contents
Item 1 – Cover Page ............................................................................................................................................... 1
Item 2 – Material Changes ..................................................................................................................................... 2
Item 3 – Table of Contents .................................................................................................................................... 3
Item 4 – Advisory Services .................................................................................................................................... 4
A. Firm Information ............................................................................................................................................................. 4
B. Advisory Services Offered .............................................................................................................................................. 4
C. Client Account Management .......................................................................................................................................... 8
D. Wrap Fee Programs ....................................................................................................................................................... 8
E. Assets Under Management ............................................................................................................................................ 9
Item 5 – Fees and Compensation ......................................................................................................................... 9
A. Fees for Advisory Services ............................................................................................................................................. 9
B. Fee Billing ..................................................................................................................................................................... 12
C. Other Fees and Expenses ............................................................................................................................................ 13
D. Advance Payment of Fees and Termination ................................................................................................................ 14
Item 6 – Performance-Based Fees and Side-By-Side Management ................................................................ 15
Item 7 – Types of Clients ..................................................................................................................................... 15
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ......................................................... 15
A. Methods of Analysis ..................................................................................................................................................... 15
B. Risk of Loss .................................................................................................................................................................. 16
Item 9 – Disciplinary Information ........................................................................................................................ 18
Item 10 – Other Financial Industry Activities and Affiliations ......................................................................... 18
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............... 18
A. Code of Ethics .............................................................................................................................................................. 18
B. Personal Trading with Material Interest ........................................................................................................................ 18
C. Personal Trading in Same Securities as Clients .......................................................................................................... 18
D. Personal Trading at Same Time as Client .................................................................................................................... 18
Item 12 – Brokerage Practices ............................................................................................................................ 19
A. Recommendation of Custodian[s] ................................................................................................................................ 19
B. Aggregating and Allocating Trades .............................................................................................................................. 19
Item 13 – Review of Accounts ............................................................................................................................. 20
A. Frequency of Reviews .................................................................................................................................................. 20
B. Causes for Reviews ...................................................................................................................................................... 20
C. Review Reports ............................................................................................................................................................ 20
Item 14 – Client Referrals and Other Compensation ........................................................................................ 20
A. Compensation Received by LifeGuide Financial .......................................................................................................... 20
B. Compensation for Client Referrals ............................................................................................................................... 21
Item 15 – Custody ................................................................................................................................................ 21
Item 16 – Investment Discretion ......................................................................................................................... 21
Item 17 – Voting Client Securities ...................................................................................................................... 21
Item 18 – Financial Information .......................................................................................................................... 22
Appendix 1 - Wrap Fee Program Brochure ........................................................................................................ 24
Privacy Policy ....................................................................................................................................................... 65
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 3
Item 4 – Advisory Services
A. Firm Information
LifeGuide Financial Advisors, LLC (“LifeGuide Financial” or the “Advisor”) is a registered investment advisor with
the U.S. Securities and Exchange Commission (“SEC”). The Advisor is organized as a Limited Liability Company
(“LLC”) under the laws of the Commonwealth of Pennsylvania. LifeGuide Financial was founded in November
2013 and is owned and operated by Douglas K. Denlinger (Managing Principal) and David (“Zak”) I. Lutz
(Principal and Chief Compliance Officer). Derek Mosley, Matthew Hess and Brien Lasse also have ownership of
the firm. This Disclosure Brochure provides information regarding the qualifications, business practices, and the
advisory services provided by LifeGuide Financial.
B. Advisory Services Offered
LifeGuide Financial offers investment advisory services to individuals, high net worth individuals, trusts, estates,
businesses, charitable organizations, and retirement plans (each referred to as a “Client”).
The Advisor serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness and good faith towards each Client and seeks to mitigate potential
conflicts of interest. LifeGuide Financials’ fiduciary commitment is further described in the Advisor’s Code of
Ethics. For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation or
Interest in Client Transactions and Personal Trading.
The Advisor offers the following services:
Wealth Management Services
LifeGuide Financial provides Clients with wealth managmenet services through the combination of financial
advice taking the form of financial coaching and or financial planning and investment management. The Advisor
offers several programs to meet the needs of a range of Clients. The Advisor offers an “Essentials” and
“Essentials+” program, for Clients that generally have less then $450k, and a “Signature” program for Clients
that generally have more then $450k in investable assets. The Advisor offers a “Premier” program for Clients
that generally have more then $1.5mm in investable assets.
Financial planning and coaching recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor
for investment management services or to increase the level of investment assets with the Advisor, as it would
increase the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects
to act on any of the recommendations made by the Advisor, the Client is under no obligation to execute the
transaction through the Advisor.
The Advisor’s investment management is described further in the “Investment Management Services” section
below.
Essentials and Essentials+
The Essentials and Essentials+ program provides the Client with financial planning advice, often taking the form
of an initial financial plan. A financial plan developed for, or financial consultation rendered to, the Client will
usually include general recommendations for a course of activity or specific actions to be taken by the Client. For
example, recommendations may be made that the Client start or revise their investment programs, commence or
alter retirement savings, establish education savings, and/or charitable giving programs.
The programs follow the below steps:
Step 1: First the Advisor will understand the Client’s situation, objectives, and goals.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 4
Step 2: For the Essentials program the Advisor will perform an overall assessment of the Client’s
financial situation by comparing the Client’s financial statistics to general financial metrics. For the
Essentials+ program the Advisor will construct a detailed cash flow based financial plan. Areas that may
be included are cash flow, savings rates, debt level, disability insurance coverage, life insurance
coverage, retirement savings, education savings, investment risk level, etc.
Step 3: The Advisor will then present recommendations to meet the Client’s goals.
The Essentials and Essentials+ programs provide the Client with an initial plan per the steps above. After the
initial plan is completed the engagement is over unless the Client puts investments under management with the
Advisor. If the Client does put investments under management the financial planning advice will continue during
the Clients annual review meetings. The Advisor will discuss and give their recommendations on areas of
concern expressed by the client contained to the analysis that can be done in the annual review meeting. The
Client can elect to have the Advisor complete a new financial plan at any point in time for an additional charge.
Signature Program
The Signature program provides the Client with financial planning advice, often taking the form of a
comprehensive financial plan. Financial planning services are intended to be holistic and address areas of
concern expressed by the Client or the Advisor. Generally, the process is comprised of three (3) steps.
Step 1: Exploration Meeting - The goal of the initial meeting is for LifeGuide Financial to get to know
the Client and what they are looking for, as well as an opportunity for LifeGuide Financial to explain the
wealth management process and the costs involved.
Step 2: Financial LifePlan Development - The Financial LifePlanning process is provided as a
component of wealth management services or pursuant to a stand-alone financial planning agreement.
The Financial LifePlanning process usually involves 2-4 meetings and takes about two months to
complete. Generally, the Financial LifePlanning process involves preparing a formal financial plan and
includes the following steps: understanding the Client’s personal and financial circumstances, identifying
and selecting goals, analyzing the client’s current and potential alternative course(s) of action,
developing the recommendation(s), and presenting the recommendation(s). This planning may
encompass one or more areas of need, including but not limited to, investment planning, retirement
planning, personal savings, education savings, tax planning, insurance needs, asset and income
protection and other areas of a Client’s financial situation.
A financial plan developed for the Client will usually include general recommendations for a course of
activity or specific actions to be taken by the Client. For example, recommendations may be made that
the Client start or revise their investment programs, commence or alter retirement savings, establish
education savings, and/or charitable giving programs. LifeGuide Financial may also refer Clients to an
accountant, attorney, or another specialist, as appropriate for their unique situation.
Step 3: Financial LifePlan Implimentation - After the initial construction of the Client’s Financial
LifePlan, the plan is then implimented over time. LifeGuide Financial then meets (virtually or in person)
as needed (typically 1-3 times per year) to review action items, answer questions, and monitor progress.
To help keep Clients on track, Clients have unlimited phone and email access to the LifeGuide Financial
team.
The Financial LifePlan process will be repeated from time to time as determined necessary at no additional cost.
Premier Program
The Premier program provides the Client with the same planning process as the Signature program but with a
higher level of detail and service.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 5
Investment+
The Investment+ program provides the client with investment management and advice on financial planning
issues but does not include a comprehensive, written financial plan. The Investment+ program provides the
Client with an annual review. The Advisor will review the Client’s accounts during the annual review. The Advisor
will also discuss finanical planning issues and give their recommendations on areas of concern expressed by the
client contained to the analysis that can be done in the annual review meeting. The Advisor is giving financial
advice not holistic financial planning. The Investment+ program does not include a financial plan as part of the
asset based wealth management fee. Clients can request additional a la carte planning on either an hourly or
project basis.
Investment Management Services
The Advisor provides investment management for its Investment+, Essentials, Essentials+, Signature, and
Premier clients. This is achieved through continuous personal Client contact and interaction, financial coaching,
financial planning and discretionary investment management and related advisory services. LifeGuide Financial
works closely with each Client to identify their investment goals and objectives as well as risk tolerance and
financial situation to develop an investment strategy for the Client. The Advisor may retain other types of
investments from the Client’s legacy portfolio due to fit with the overall portfolio strategy, tax-related reasons, or
other reasons as identified between the Advisor and the Client. The Advisor will then construct the Client’s
portfolio utilizing the Advisor’s internal investment strategies. It is possible that aggressive strategies may
achieve higher rates of return thus increasing a Client’s assets under management resulting in higher
compensation for the Advisor. This creates a conflict of interest since LifeGuide Financial is therefore
incentivized to place Client assets into a more aggressive strategy then they would otherwise be in. LifeGuide
Financial is committed to determining appropriate investment allocations to balance a Client’s goals with risk to
management Client accounts in the Client’s best interest.
The Advisor will construct an investment portfolio based upon one of LifeGuide Financials’ model portfolios or
variation of a model portfolio to meet the Client’s objectives. LifeGuide Financial’s strategies employ a strategic
asset allocation approach in constructing a portfolio with a diverse set of assets, consisting primarily of low-cost,
diversified mutual funds and/or exchange-traded funds (“ETFs”). A suite of variations on model portfolios have
also been developed to address different time horizons, growth objectives and risk profiles.
The Advisor may also utilize individual stocks, certificates of deposit, fee-based annuities and bonds to meet the
needs of its Clients. The Advisor may also utilize certain types of alternative investments, such as limited
partnerships, structured notes, real estate interest trusts, private placements, and business development
companies.
The Advisor’s investment approach is primarily long-term focused, but the Advisor may buy, sell, or re-allocate
positions that have been held for less than one year to meet the objectives of the Client or due to market
conditions. The Advisor utilizes an account bucket strategy to minimize the negative effects of volatility on
withdrawals and assist Clients in managing behavior. The Advisor may select actively managed mutual funds
based off of manager experience, process, structure, and alignment with Client interests. Periods of
underperformance are to be expected with actively managed mutual funds and managers are not evaluated on
short term past performance.
The Advisor evaluates and selects investments for inclusion in model portfolios only after applying its internal due
diligence process. The Advisor utilizes dynamic rebalancing through the use of drift collars to ensure consistent
diversification of assets. The Advisor may recommend specific positions to increase sector or asset class
weightings. The Advisor may recommend employing cash positions as a possible hedge against market
movement. The Advisor may recommend selling positions for reasons that include, but are not limited to,
harvesting capital gains or losses, business or sector risk exposure to a specific security or class of securities,
overvaluation or overweighting of the position[s] in the portfolio, change in risk tolerance of Client, generating
cash to meet Client needs, or any risk deemed unacceptable for the Client’s risk tolerance.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 6
The Advisor may increase or decrease allocations to various asset classes such as stocks, bonds, and real
estate if a particular asset class has declined substantially and is, therefore, determined to have a better
risk/return outlook or has increased substantially and has a less attractive risk/return outlook.
At no time will the Advisor accept or maintain custody of a Client’s funds or securities, except for the limited
authority as outlined in Item 15 – Custody. All Client assets will be managed within their designated account[s] at
the Custodian, pursuant to the advisory agreement. Please see Item 12 – Brokerage Practices.
Financial Planning Services
The Advisor also offers the Essentials and Essentials+ programs as one-time project based programs without
investment management for Clients that generally have less then $450k in investable assets.
The Advisor offers a “LifeGuide Hourly” service for clients with more then $450k in investable assets. LifeGuide
hourly generally has an initial project fee and then an hourly fee there after.
A financial plan developed for, or financial consultation rendered to the Client, will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings, and/or charitable giving programs.
The programs follow the below steps:
Step 1: First the Advisor will understand the Client’s situation, objectives, and goals.
Step 2: The Advisor will perform an overall assessment of the Client’s financial situation by comparing
the Client’s financial statistics to general financial metrics or the Advisor will construct a detailed cash
flow based financial plan. Areas that may be included are cash flow, savings rates, debt level, disability
insurance coverage, life insurance coverage, retirement savings, education savings, investment risk
level, etc.
Step 3: The Advisor will then present recommendations to meet the Client’s goals.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor
for investment management services or to increase the level of investment assets with the Advisor, as it would
increase the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any
recommendations made by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects
to act on any of the recommendations made by the Advisor, the Client is under no obligation to implement the
transaction through the Advisor.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. A distribution from an ERISA retirement account or to roll over the
assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based
account to fee-based account) creates a conflict of interest if the Advisor will earn a new (or increase its current)
advisory fee as a result of the transaction. In an effort to mitigate this conflict of interest, the Advisor’s general
practice is to not provide advice or make recommendations related to rollovers or distributions from a Client’s
retirement account(s) that are not actively managed by the Advisor. The Advisor will provide Client’s with
information that is educational in nature regarding the pros and cons of effectuating a rollover or distribution from
a retirement account and how services provided by the Advisor may be impacted by a rollover or distribution. No
client is under any obligation to roll over a retirement account to an account managed by the Advisor.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 7
Non-Purpose Loans – When deemed to be in the Client’s best interest, the Advisor will refer certain Clients to a
bank[s] for loan options, including non-purpose. If a Client decides to utilize a non-purpose loan they may use the
assets in their account[s] as collateral for the non-purpose loan. The recommendation of such a loan presents a
conflict of interest as the Advisor will continue to receive investment advisory fees for managing the collateralized
assets in the Client’s account[s]. Clients are not obligated to engage the Advisor for such offerings. For Additional
information related to the risks involved with non-purpose loans and lines of credit, please see Item 8 - Methods
of Analysis, Investment Strategies and Risk of Loss. The Advisor does not receive any compensation for such
referrals.
Retirement Plan Advisory Services
LifeGuide Financial provides advisory services to retirement plans (each a “Plan”) and the company (the “Plan
Sponsor”). The Advisor’s retirement plan advisory services are designed to assist the Plan Sponsor in meeting its
fiduciary obligations to the Plan and its Plan Participants. Each engagement is customized to the needs of the
Plan and Plan Sponsor. Services generally include:
• Vendor Analysis
• Plan Participant Enrollment and Education Tracking
•
Investment Oversight Services (ERISA 3(21))
• Performance Reporting
• Ongoing Investment Recommendation and Assistance
These services are provided by LifeGuide Financial serving in the capacity as a fiduciary under the Employee
Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA Section 408(b)(2),
the Plan Sponsor is provided with a written description of LifeGuide Financial’s fiduciary status, the specific
services to be rendered and all direct and indirect compensation the Advisor reasonably expects under the
engagement.
C. Client Account Management
Prior to engaging LifeGuide Financial to provide investment advisory services, each Client is required to enter
into one or more agreements with the Advisor that define the terms, conditions, authority and responsibilities of
the Advisor and the Client. These services may include:
• Establishing an Investment Strategy – LifeGuide Financial, in connection with the Client, will develop a
strategy designed to meet the Client’s investment goals along with the model or variation on a model
developed to meet the objectives.
• Model Portfolio – LifeGuide Financial will place Client assets in a model portfolio or a variation of model
portfolio that is targeted to meet the investment objectives, time horizon, financial situation, values profile
and tolerance for risk for each Client.
•
Investment Management and Supervision – LifeGuide Financial will provide investment management and
ongoing oversight of the Client’s investment portfolio.
D. Wrap Fee Programs
LifeGuide Financial typically includes securities transaction fees (“Covered Costs”) together with its investment
advisory fees for clients that have over $450k invested with the Advisor. Including these fees into a single asset-
based fee is considered a “Wrap Fee Program”. The disclosure of the Advisor’s sponsorship of the LifeGuide
Financial Wrap Fee Program is meant solely as a supplemental disclosure regarding the combination of fees
within the Wrap Fee Program.
LifeGuide Financial does not charge Clients a higher fee to be in LifeGuide Financial’s Wrap Program.
Please see Appendix 1 – Wrap Fee Program Brochure, which is included as a supplement to this Disclosure
Brochure.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 8
E. Assets Under Management
As of December 31, 2024, LifeGuide Financial manages $455,567,293 in Client assets, $452,566,253 of which is
managed on a discretionary basis and $3,001,040 on a non-discretionary basis. Clients may request more
current information at any time by contacting the Advisor.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client shall enter into one or more advisory agreements that detail the responsibilities of LifeGuide
Financial and the Client.
A. Fees for Advisory Services
Investment+
Fees for service provided under the Investment+ program are charged three different ways:
Fee as a Percentage of Assets Under Direct Management
Accounts under the Advisor’s direct management are considered accounts that the Advisor can trade in directly
on behalf of the Client and where the Advisor has access to daily account values via the Advisor’s billing
software to be able to calculate the Advisor’s fee. This typically includes Account[s] at the designated custodian
or 529s and annuities that were set up by the Advisor, or existing accounts the Advisor has been assigned as the
Client’s Financial Advisor with the custodian. Fees for assets under direct management are based on the
following schedule pursuant to the terms of the wealth management agreement:
Assets Under Management ($)
First $100,000
Next $400,000 (up to $500,000)
Next $500,000 (up to $1,000,000)
Next $4,000,000 (up to $5,000,000)
$5,000,001 and above
Annual Rate (%)
1.60%
1.30%
0.93%
0.60%
0.37%
Please Note: The Advisor generally requires a minimum annual fee of $1,800 per household per year
Fees for assets under direct management are calculated based on the average daily balance of portfolio assets
under management in the Account[s] during the prior month as provided by the Client’s designated Custodian
and charged at the beginning of each month in advance. However, the fee for assets under direct management
for the first partial month of service is waived. Fees for assets under direct management will be automatically
deducted directly from the Client Account(s) by the Custodian.
Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into consideration the
aggregate household’s assets under management with the Advisor. All securities held in accounts managed by
LifeGuide Financial will be independently valued by the Custodian. The Advisor will conduct periodic reviews of the
Custodian’s valuation to ensure accurate billing.
Hourly Fee
Additional financial advice beyond the scope of the Client’s annual review meeting will be charged at an hourly fee
in addition to the AUM fee outlined above after the work is performed pursuant to the terms of the advisory
agreement. The Advisor will notify the Client before the work is performed as to the then current hourly fee rate,
which can range up to $800 per hour, and if this hourly fee will be charged. The Advisor will not charge this fee
unless the Client agrees to the then quoted hourly rate.
Project Fee
A project based financial plan beyond the scope of the Client’s annual review meeting will be charged a project
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 9
fee. The Advisor will quote the Client the project fee before the work is performed. The Advisor will not charge this
project fee unless the Client agrees to the then quoted fee which can range up to $20,000. The fee will be due
after the project work has been presented to the Client.
Essentials and Essentials+
Fees for service provided under the Essentials and Essentials+ program are charged three different ways:
Initial Fee
There is a one-time fixed initial fee for the development of the Financial Plan, ranging up to $10,000, pursuant to
the terms of the wealth management agreement. Fees may be negotiable based on the nature and complexity of
the services to be provided and the overall relationship with the Advisor. The Advisor, in its sole discretion, may
waive this fee.
Fee as a Percentage of Assets Under Direct Management
Accounts under the Advisor’s direct management are considered accounts that the Advisor can trade in directly
on behalf of the Client and where the Advisor has access to daily account values via the Advisor’s billing
software to be able to calculate the Advisor’s fee. This typically includes Account[s] at the designated custodian
or 529s and annuities that were set up by the Advisor, or existing accounts the Advisor has been assigned as the
Client’s Financial Advisor with the custodian. Fees for assets under direct management are based on the
following schedule pursuant to the terms of the wealth management agreement:
Assets Under Management ($)
First $100,000
Next $400,000 (up to $500,000)
Next $500,000 (up to $1,000,000)
Next $4,000,000 (up to $5,000,000)
$5,000,001 and above
Annual Rate (%)
1.60%
1.30%
0.93%
0.60%
0.37%
Please Note: The Advisor generally requires a minimum annual fee of $1,800 per household per year
Fees for assets under direct management are calculated based on the average daily balance of portfolio assets
under management in the Account[s] during the prior month as provided by the Client’s designated Custodian
and charged at the beginning of each month in advance. However, the fee for assets under direct management
for the first partial month of service is waived. Fees for assets under direct management will be automatically
deducted directly from the Client Account(s) by the Custodian.
Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into consideration the
aggregate household’s assets under management with the Advisor. All securities held in accounts managed by
LifeGuide Financial will be independently valued by the Custodian. The Advisor will conduct periodic reviews of
the Custodian’s valuations.
Hourly Fee
Additional financial advice beyond the scope of the Client’s annual review meeting will be charged at an hourly fee
in addition to the AUM fee outlined in item one above after the work is performed. The Advisor will notify the Client
before the work is performed as to the then current hourly fee rate which can range up to $800 per hour and if this
hourly fee will be charged. The Advisor will not charge this fee unless the Client agrees to the then quoted hourly
rate.
Project Fee
After the initial financial plan is completed, project based financial planning work beyond the scope of the annual
review meeting will be charged a project fee in addition to the AUM fee outlined in item one above. The Advisor
will quote the Client the project fee before the work is performed. The Advisor will not charge this project fee unless
the Client agrees to the then quoted fee which can range up to $20,000. The fee will be due after the project work
has been presented to the Client.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 10
Signature and Premier Programs
The Advisor breaks down their fees into a Planning, Coaching, and Advice Fee and a Direct Asset Management
Fee. The combination of these two fees is collectively referred to as a client’s Total Relationship Fee. The
relationship fee is charged three ways:
Initial Fee – There is a one-time fixed initial fee for the development of the Financial LifePlan, ranging up to
$20,000, pursuant to the terms of the wealth management agreement. Fees are based on household’s total
income and includable assets. Fees may be negotiable based on the nature and complexity of the services to be
provided and the overall relationship with the Advisor. The Advisor, in its sole discretion, may waive this fee.
Fixed Monthly Fee – The Planning, Coaching, and Advice Fee takes the form of an ongoing fixed monthly fee for
ongoing advice on assets not under the Advisor’s direct management up to $5,000 per month, pursuant to the
terms of the wealth management agreement. Assets the Advisor is giving advice on but that are not under the
Advisor’s direct management would be accounts that the Advisor is giving advice on but cannot trade in directly
because the Advisor has not been given trading authorization by the account custodian, or does not have access
to daily account values via the Advisor’s billing software to be able to calculate the Advisor’s fee. This typically
includes 401ks, 403bs, pensions, annuities, and 529 plans not set up by the Advisor. If the Client’s assets are
lower than their income, this fee may be determined based off of their income instead of their assets. This fee is
payable monthly in advance of each month pursuant to the terms of the wealth management agreement. The fee
for the first partial month will be waived. Fees may be negotiable based on the nature and complexity of the
services to be provided and the overall relationship with the Advisor. The Advisor, in its sole discretion, may waive
this fee.
Fee as a Percentage of Assets Under Direct Management – The fee charged as a percentage of assets under
direct management is the combination of the Planning, Coaching, and Advice fee attributable to assets under
direct management and the Direct Asset Management fee on assets under direct management. Assets under the
Advisor’s direct management is the total value of accounts that the Advisor can trade in directly on behalf of the
Client and where the Advisor has access to daily account values via the Advisor’s billing software to be able to
calculate the Advisor’s fee. This typically includes Account[s] at the designated custodian or 529s and annuities
that were set up by the Advisor, or existing accounts the Advisor has been assigned as the Client’s Financial
Advisor with the custodian. Fees for assets under direct management are based on the following schedule
pursuant to the terms of the wealth management agreement:
Assets Under Management ($)
First $100,000
Next $400,000 (up to $500,000)
Next $500,000 (up to $1,000,000)
Next $4,000,000 (up to $5,000,000)
$5,000,001 and above
Annual Rate (%)
1.60%
1.30%
0.93%
0.60%
0.37%
Please Note: The Advisor generally requires a minimum annual fee of $1,800 per household per year
Fees for assets under direct management are calculated based on the average daily balance of portfolio assets
under management in the Account[s] during the prior month as provided by the Client’s designated Custodian
and charged at the beginning of each month in advance. However, the fee for assets under direct management
for the first partial month of service is waived. Fees for assets under direct management will be automatically
deducted directly from the Client Account(s) by the Custodian.
The minimum combined Planning, Coaching, and Advice Fee paid via a fixed monthly fee and the Planning,
Coaching, and Advice portion of the fee charged as a percentage of assets under direct management for
services provided under the Signature program is $4,800 per year. Fees may be negotiable at the sole discretion of
the Advisor. The Client’s fees will take into consideration the aggregate household’s assets under management
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 11
with the Advisor. All securities held in accounts managed by LifeGuide Financial will be independently valued by
the Custodian. The Advisor will conduct periodic reviews of the Custodian’s valuations.
LifeGuide Hourly Program
Fees for service provided under the LifeGuide Hourly program are charged two different ways:
Initial one-time project fee – There is a one-time initial fee for the development of the Financial LifePlan, ranging
up to $50,000 pursuant to the terms of the advisory management agreement. Fees are based on the complexity
of the client’s situation. Fees may be negotiable based on the nature and complexity of the services to be provided
and the overall relationship with the Advisor. The Advisor, in its sole discretion, may waive this fee. The Advisor
also may charge hourly for the initial Financial LifePlan in lieu of a fixed project fee.
Ongoing fee – After the completion of the initial Financial LifePlan, the Advisor charges hourly for their services,
which range up to $800 per hour.
B. Fee Billing
Investment+
Fee as a Percentage of Assets Under Direct Management - Fees are calculated by the Advisor or its delegate and
either invoiced directly by the Advisor or deducted from the Client’s account[s] at the Custodian. The Advisor or
delegate shall send an invoice to the Custodian indicating the amount of the fees to be deducted from the Client’s
account[s] at the beginning of each month. Except as noted in Item 5.A. above, the amount due is calculated by
applying the monthly rate (number of days in the month divided by number of days in the year then multiplied the
annual rate) to the average daily balance of assets under management with LifeGuide Financial during the prior
month.
Hourly and Project Fees – Fees will be invoiced upon completion of the agreed upon deliverable[s]. Clients can
pay fees directly from their bank account through a third party, via credit/debit card through a third party, check,
or deducted directly from the Client’s account[s] at the Custodian, pursuant to the advisory agreement.
Clients will be provided with a statement, at least quarterly, from the Custodian reflecting the deduction of the above
fees that are being charged to the Client’s account[s] at the Custodian. It is the responsibility of the Client to verify
the accuracy of these fees as listed on the Custodian’s brokerage statement, as the Custodian does not assume
this responsibility. Clients provide written authorization permitting advisory fees to be deducted by LifeGuide
Financial directly from their account[s] held by the Custodian as part of the wealth management agreement and
separate account forms provided by the Custodian.
Essentials and Essentials+
Initial Fee - Fees may be invoiced up to 50% by the Advisor upon the signing of the agreement, with the remaining
balance due upon completion of the agreed upon deliverable[s]. Clients can pay fees directly from their bank
account through a third party, via credit/debit card through a third party, check, or deducted directly from the
Client’s account[s] at the Custodian, pursuant to the advisory agreement.
Fee as a Percentage of Assets Under Direct Management - Fees are calculated by the Advisor or its delegate and
either invoiced directly by the Advisor or deducted from the Client’s account[s] at the Custodian. The Advisor or
delegate shall send an invoice to the Custodian indicating the amount of the fees to be deducted from the Client’s
account[s] at the beginning of each month. Except as noted in Item 5.A. above, the amount due is calculated by
applying the monthly rate (number of days in the month divided by number of days in the year then multiplied the
annual rate) to the average daily balance of assets under management with LifeGuide Financial during the prior
month.
Hourly and Project Fees – Fees will be invoiced upon completion of the agreed upon deliverable[s]. Clients can
pay fees directly from their bank account through a third party, via credit/debit card through a third party, check,
or deducted directly from the Client’s account[s] at the Custodian, pursuant to the advisory agreement.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 12
Clients will be provided with a statement, at least quarterly, from the Custodian reflecting the deduction of the above
fees that are being charged to the Client’s account[s] at the Custodian. It is the responsibility of the Client to verify
the accuracy of these fees as listed on the Custodian’s brokerage statement, as the Custodian does not assume
this responsibility. Clients provide written authorization permitting advisory fees to be deducted by LifeGuide
Financial directly from their account[s] held by the Custodian as part of the wealth management agreement and
separate account forms provided by the Custodian.
Signature and Premier Programs
Initial Fee - Fees may be invoiced up to 50% by the Advisor upon the signing of the agreement, with the remaining
balance due upon completion of the agreed upon deliverable[s]. Clients can pay fees directly from their bank
account through a third party, via credit/debit card through a third party, check, or deducted directly from the
Client’s account[s] at the Custodian, pursuant to the advisory agreement.
Fixed Monthly Fee – Fees are paid monthly, in advance of each month. Clients can pay fees directly from their
bank account through a third party, via credit/debit card through a third party, check, or deducted directly from the
Client’s account[s] at the Custodian, pursuant to the advisory agreement.
Fee as a Percentage of Assets Under Direct Management - Fees are calculated by the Advisor or its delegate and
either invoiced directly by the Advisor or deducted from the Client’s account[s] at the Custodian. The Advisor or
delegate shall send an invoice to the Custodian indicating the amount of the fees to be deducted from the Client’s
account[s] at the beginning of each month. Except as noted in Item 5.A. above, the amount due is calculated by
applying the monthly rate (number of days in the month divided by number of days in the year then multiplied the
annual rate) to the average daily balance of assets under management with LifeGuide Financial during the prior
month.
Clients will be provided with a statement, at least quarterly, from the Custodian reflecting the deduction of the above
fees that are being charged to the Client’s account[s] at the Custodian. It is the responsibility of the Client to verify
the accuracy of these fees as listed on the Custodian’s brokerage statement, as the Custodian does not assume
this responsibility. Clients provide written authorization permitting advisory fees to be deducted by LifeGuide
Financial directly from their account[s] held by the Custodian as part of the wealth management agreement and
separate account forms provided by the Custodian.
LifeGuide Hourly
Initial Fee - Fees may be invoiced up to 50% by the Advisor upon the signing of the agreement, with the remaining
balance due upon completion of the agreed upon deliverable[s]. Clients can pay fees directly from their bank
account through a third party, via credit/debit card through a third party, check, or deducted directly from the
Client’s account[s] at the Custodian, pursuant to the advisory agreement.
Hourly Fees – Fees will be invoiced at the end of each month. Clients can pay fees directly from their bank
account through a third party, via credit/debit card through a third party, check, or deducted directly from the
Client’s account[s] at the Custodian, pursuant to the advisory agreement.
Retirement Plan Advisory Services
Fees may be directly invoiced to the Plan Sponsor or deducted from the assets of the Plan, depending on the terms
of the retirement plan advisory agreement.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than LifeGuide Financial, in connection
with investments made on behalf of the Client’s account[s]. LifeGuide Financial includes Covered Costs as part
of its overall advisory fees through the LifeGuide Financial Wrap Fee Program. There are certain situations
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 13
where the Custodian will not allow the Advisor to absorb transaction costs, such as trading in health savings
accounts. Under such circumstances, the Advisor will offset its investment advisory fees for the ticket charges
paid by the Client. Please see Item 4.D. above.
In addition, all fees paid to LifeGuide Financial for wealth management services are separate and distinct from
the expenses charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses
are described in each fund’s prospectus. These fees and expenses will generally be used to pay management
fees for the funds, other fund expenses, account administration (e.g., custody, brokerage, and account
reporting), and a possible distribution fee. A Client may be able to invest in these products directly, without the
services of LifeGuide Financial, but would not receive the services provided by LifeGuide Financial which are
designed, among other things, to assist the Client in determining which products or services are most appropriate
for each Client’s financial situation and objectives. Accordingly, the Client should review both the fees charged by
the fund[s] and the fees charged by LifeGuide Financial to fully understand the total fees to be paid. Please refer
to Item 12 – Brokerage Practices for additional information.
D. Advance Payment of Fees and Termination
Wealth Management Services
Initial & One-Time Fees – LifeGuide Financial may require an advance deposit as described above. Either party
may terminate the agreement, at any time, by providing advance written notice to the other party. The Client may
also terminate the agreement within five (5) business days of signing the Advisor’s agreement at no cost to the
Client. After the five-day period, the Client will incur charges for bona fide advisory services rendered to the point of
termination and such fees will be due and payable by the Client. Upon termination, the Client shall be billed for the
percentage of the engagement scope completed by the Advisor. The Advisor will refund any unearned, prepaid
fees from the effective date of termination. The Client’s agreement with the Advisor is non-transferable without the
Client’s prior consent.
Fixed Monthly Fee – LifeGuide Financial is compensated for its ongoing services in advance of the month in which
services are rendered. The ongoing service is offered as a perpetual engagement where services will be ongoing in
nature and will continue until terminated by either party. Either party may terminate the agreement, at any time, by
providing advance written notice to the other party. The Client may also terminate the agreement within five (5)
business days of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client will
incur charges for bona fide advisory services rendered to the point of termination and such fees will be due and
payable by the Client. The Advisor will refund any unearned, prepaid fees from the effective date of termination.
The Client’s agreement with the Advisor is non-transferable without the Client’s prior consent.
Fee as a Percentage of Assets Under Direct Management – LifeGuide Financial is compensated in advance of
the month in which services are rendered. Either party may terminate the agreement, at any time, by providing
advance written notice to the other party. The Client may also terminate the agreement within five (5) business days
of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client will incur charges for
bona fide advisory services rendered to the point of termination and such fees will be due and payable by the
Client. Upon termination, the Advisor will refund any unearned, prepaid fees from the effective date of termination to
the end of the month. The Client’s agreement with the Advisor is non-transferable without the Client’s prior consent.
In certain circumstances, LifeGuide Financial may waive the initial fee to Clients. In those circumstances, if a
Client terminates the advisory agreement with LifeGuide Financial within the first six months after having
received the initial Financial LifePlan, LifeGuide Financial may impose a cancellation fee for bona fide advisory
services that were provided prior to the termination of the advisory agreement.
Financial Planning Services
LifeGuide Financial may require an advance deposit as described above. Either party may terminate the financial
planning agreement, at any time, by providing advance written notice to the other party. The Client may also
terminate the financial planning agreement within five (5) business days of signing the Advisor’s agreement at no
cost to the Client. After the five-day period, the Client will incur charges for bona fide advisory services rendered to
the point of termination and such fees will be due and payable by the Client. Upon termination, the Advisor will
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 14
refund any unearned, prepaid planning fees from the effective date of termination. The Client’s financial planning
agreement with the Advisor is non-transferable without the Client’s prior consent.
Retirement Plan Advisory Services
LifeGuide Financial may be compensated for its retirement plan advisory services in advance of services being
rendered. Either party may terminate the retirement plan advisory agreement, at any time, by providing advance
written notice to the other party. The Client may also terminate the retirement plan advisory agreement within five
(5) business days of signing the Advisor’s agreement at no cost to the Client. After the five-day period, the Client
will incur charges for bona fide advisory services rendered to the point of termination and such fees will be due and
payable by the Client. The Client shall be responsible for retirement plan advisory fees up to and including the
effective date of termination. Upon termination, the Advisor will refund any unearned, prepaid investment advisory
fees from the effective date of termination to the end of the month. The Client’s retirement plan services
agreement with the Advisor is non-transferable without the Client’s prior consent.
E. Compensation for Sales of Securities
LifeGuide Financial does not buy or sell securities and does not receive any compensation for securities
transactions in any Client account, other than the investment advisory fees noted above.
Item 6 – Performance-Based Fees and Side-By-Side Management
LifeGuide Financial does not charge performance-based fees for its investment advisory services. The fees
charged by LifeGuide Financial are as described in Item 5 above and are not based upon the capital appreciation
of the funds or securities held by any Client.
LifeGuide Financial does not manage any proprietary investment funds or limited partnerships (for example, a
mutual fund or a hedge fund) and has no financial incentive to recommend any particular investment options to
its Clients other than the Advisor’s trading costs for accounts in the Advisor’s wrap program are different for
different funds. The Advisor has an incentive to recommend funds that charge the Advisor lower trading costs.
See FormADV Part 2A Appendix 1 (“Wrap Fee Program Brochure”)
Item 7 – Types of Clients
LifeGuide Financial offers investment advisory services to individuals, high net worth individuals, trusts, estates,
businesses, charitable organizations, and retirement plans. LifeGuide Financial does not impose a minimum
relationship size but LifeGuide Financial may close their Investment+, Essentials and Essentials+ programs
throughout the year to new clients once the availability of services for the year has filled up.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
LifeGuide Financial primarily employs fundamental analysis in developing investment strategies for its Clients. In
addition, LifeGuide Financial may also employ technical and charting analysis. Research and analysis from
LifeGuide Financial are derived from numerous sources, including financial media companies, third-party
research materials, Internet sources, investment books and research prepared by others.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. These criteria
are generally ratios and trends that may indicate the overall strength and financial viability of the entity being
analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment
with a value discounted by the market. While this type of analysis helps the Advisor in evaluating a potential
investment, it does not guarantee that the investment will increase in value. Assets meeting the investment
criteria utilized in the fundamental analysis may lose value and may have negative investment performance. The
Advisor monitors these economic indicators to determine if adjustments to strategic allocations are appropriate.
More details on the Advisor’s review process are included below in Item 13 – Review of Accounts.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 15
Technical analysis involves the analysis of past market data rather than specific company data in determining the
recommendations made to Clients. Technical analysis may involve the use of charts to identify market patterns
and trends, which may be based on investor sentiment rather than the fundamentals of the company. The
primary risk in using technical analysis is that spotting historical trends may not help to predict such trends in the
future. Even if the trend will eventually reoccur, there is no guarantee that LifeGuide Financial will be able to
accurately predict such a reoccurrence.
Cyclical analysis is similar to technical analysis in that it involves the analysis of market conditions at a macro
(entire market/economy) or micro (company specific) level, rather than the overall fundamental analysis of the
health of the particular company that LifeGuide Financial is recommending. The risks with cyclical analysis are
similar to those of technical analysis.
As noted above, LifeGuide Financial generally employs a long-term investment strategy for its Clients, as
consistent with their financial goals, objectives and values. LifeGuide Financial will typically hold all or a portion of
a security for more than a year but may hold for shorter periods for the purpose of rebalancing a portfolio or
meeting the cash needs of Clients. At times, LifeGuide Financial may also buy and sell positions that are more
short-term in nature, depending on the goals of the Client and/or the fundamentals of the security, sector, or
asset class.
B. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. LifeGuide Financial will assist Clients in determining an
appropriate strategy based on their tolerance for risk and other factors noted above. However, there is no
guarantee that a Client will meet their investment goals.
While the methods of analysis help the Advisor in evaluating a potential investment, it does not guarantee that
the investment will increase in value. Assets meeting the investment criteria utilized in these methods of analysis
may lose value and may have negative investment performance. The Advisor monitors these economic
indicators to determine if adjustments to strategic allocations are appropriate. More details on the Advisor’s
review process are included below in Item 13 – Review of Accounts.
Each Client engagement will entail a review of the Client’s investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client’s account[s]. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client’s account[s]. The Advisor shall rely on the financial and other information provided by the
Client or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals
or other factors that may affect this analysis.
The risks associated with a particular strategy are provided to each Client in advance of investing Client
accounts. The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio
construction process. Following are some of the risks associated with the Advisor’s strategies:
Market Risks
The value of a Client’s holdings may fluctuate in response to events specific to companies or markets, as well as
economic, political, or social events in the U.S. and abroad. This risk is linked to the performance of the overall
financial markets.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 16
Mutual Fund Risks
The performance of mutual funds is subject to market risk, including the possible loss of principal. The price of
the mutual funds will fluctuate with the value of the underlying securities that make up the funds. The price of a
mutual fund is typically set daily, therefore a mutual fund purchased at one point in the day will typically have the
same price as a mutual fund purchased later that same day.
ETF Risks
The performance of ETFs is subject to market risk, including the possible loss of principal. The price of the ETFs
will fluctuate with the price of the underlying securities that make up the funds. In addition, ETFs have a trading
risk based on the loss of cost efficiency if the ETFs are traded actively and a liquidity risk if the ETFs have a large
bid-ask spread and low trading volume. The price of an ETF fluctuates based upon the market movements and
may dissociate from the index being tracked by the ETF or the price of the underlying investments. An ETF
purchased or sold at one point in the day may have a different price than the same ETF purchased or sold a
short time later.
Leveraged and Inverse ETF Risks
Leveraged and Inverse ETFs are not suitable for all investors and should be utilized only by sophisticated
investors who understand leverage risk, consequences of seeking daily leveraged investment results, and intend
to actively monitor and manage their investments. Leveraged ETFs are not designed to track the underlying
index over periods longer than one trading day. The use of leverage increases the level of investment risk.
Leverage will magnify gains or losses on those investments. Inverse ETFs lose value when the underlying
investments rise in value. The investments have the risk of not meeting their stated daily investment objectives
over a long-term period.
Non-Purpose Loans and Lines of Credit
Non-purpose loans and lines of credit carry a number of risks, including, but not limited to, the risk of a market
downturn, tax implications if collateralized securities are liquidated, and an increase in interest rates. A decline in
the market value of collateralized securities held in the account[s] at the Custodian, may result in a reduction in
the draw amount of the Client’s line of credit, a demand from the Lending Program that the Client deposit
additional funds or securities in the Client’s collateral account[s], or a forced sale of securities in the Client’s
collateral account[s].
Concentrated Portfolio Risks
Concentrated portfolios are an aggressive and highly volatile approach to trading and investing and should be
viewed as complementary to a stable, highly predictable investment approach. Concentrated portfolios hold
fewer different stocks than a diversified portfolio and are much more likely to experience sudden dramatic price
swings. In addition, the rise or drop in price of any given holding in the portfolio is likely to have a larger impact
on portfolio performance, than a more broadly diversified portfolio.
Structured Products
Structured notes are not bank deposits and are not insured by the Federal Deposit Insurance Corporation or any
other governmental agency. The terms and risks of each structured note vary materially depending on the nature
and volatility of the referenced asset, the creditworthiness of the issuer, and the maturity of the instrument, among
other factors. The general risks associated with this type of investment include, but are not limited to, non-payment
risk (payment of interest and return of principal may be reduced, in whole or in part, due to underperformance of
the referenced asset); counter-party risk (for reasons such as bankruptcy, the issuer of the structured note may fail
to pay all or a portion of the principal and interest due on the structured note); underperformance risk (depending
on market conditions, the structured note may underperform alternative allocations to traditional bonds, the
referenced asset, or a combination of such investments). Structured notes are significantly riskier than conventional
debt instruments. There is a risk of loss of some or all of the principal at maturity.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 17
discuss these risks with the Advisor.
Item 9 – Disciplinary Information
There are no legal, regulatory, or disciplinary events involving LifeGuide Financial or its management
persons. LifeGuide Financial values the trust Clients place in the Advisor. The Advisor encourages Clients to
perform the requisite due diligence on any advisor or service provider that the Client engages. The backgrounds
of the Advisor and its Advisory Persons are available on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 284842.
Item 10 – Other Financial Industry Activities and Affiliations
The sole business of LifeGuide Financial is to provide investment advisory services to its Clients. Neither
LifeGuide Financial nor its Advisory Persons are involved in other business endeavors. LifeGuide Financial does
not maintain any affiliations with other firms other than contracted service providers to assist with the servicing of
its Client’s accounts.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
LifeGuide Financial has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary
commitment to each Client. This Code applies to all persons associated with LifeGuide Financial (“Supervised
Persons”). The Code was developed to provide general ethical guidelines and specific instructions regarding the
Advisor’s duties to each Client. LifeGuide Financial and its Supervised Persons owe a duty of loyalty, fairness,
and good faith towards each Client. It is the obligation of LifeGuide Financial’s Supervised Persons to adhere not
only to the specific provisions of the Code, but also to the general principles that guide the Code. The Code
covers a range of topics that address employee ethics and conflicts of interest. To request a copy of the Code,
please contact the Advisor at (717) 796-1700.
B. Personal Trading with Material Interest
LifeGuide Financial allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients. LifeGuide Financial does not act as principal in any
transactions. In addition, the Advisor does not act as the general partner of a fund or advise an investment
company. LifeGuide Financial does not have a material interest in any securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
LifeGuide Financial allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients. Owning the same securities that are recommended
(purchase or sell) to Clients presents a conflict of interest that, as fiduciaries, must be disclosed to Clients and
mitigated through policies and procedures. As noted above, the Advisor has adopted the Code to address insider
trading (material non-public information controls); gifts and entertainment; outside business activities and
personal securities reporting. When trading for personal accounts, Supervised Persons have a conflict of interest
if trading in the same securities. The fiduciary duty to act in the best interest of its Clients can be violated if
personal trades are made with more advantageous terms than Client trades, or by trading based on material
non-public information. This risk is mitigated by LifeGuide Financial requiring reporting of personal securities
trades by its Supervised Persons for review by the Chief Compliance Officer (“CCO”) or delegate. The Advisor
has also adopted written policies and procedures to detect the misuse of material, non-public information.
D. Personal Trading at Same Time as Client
While LifeGuide Financial allows Supervised Persons to purchase or sell the same securities that may be
recommended to and purchased on behalf of Clients, such trades are typically aggregated with Client orders. At no
time will LifeGuide Financial, or any Supervised Person of LifeGuide Financial, transact in any security to
the detriment of any Client.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 18
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
LifeGuide Financial does not have discretionary authority to select the broker-dealer/custodian for custody and
execution services. The Client will engage the broker-dealer/custodian (herein the "Custodian") to safeguard
Client assets and authorize LifeGuide Financial to direct trades to the Custodian as agreed upon in the wealth
management agreement. Further, LifeGuide Financial does not have the discretionary authority to negotiate
commissions on behalf of Clients on a trade-by-trade basis.
While LifeGuide Financial does not exercise discretion over the selection of the Custodian, it may recommend
the Custodian to Clients for custody and execution services. Clients are not obligated to use the recommended
Custodian and will not incur any extra fee or cost from the Advisor associated with using a custodian not
recommended by LifeGuide Financial. However, the Advisor may be limited in the services it can provide if the
recommended Custodian is not utilized. LifeGuide Financial may recommend the Custodian based on criteria
such as, but not limited to, reasonableness of commissions charged to the Client, services made available to the
Client, its reputation, and/or the location of the Custodian's offices. LifeGuide Financial typically recommends that
Clients establish their account[s] at Charles Schwab & Co., Inc. (“Schwab”), a FINRA-registered broker-dealer
and member SIPC. Schwab will serve as the Client’s “qualified custodian.” LifeGuide maintains an institutional
relationship with Schwab, whereby the Advisor receives economic benefits from Schwab. Please see Item 14
below.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor
enters into an agreement to place security trades with a broker-dealer/custodian in exchange for research and
other services. LifeGuide Financial does not participate in soft dollar programs sponsored or offered by
any broker-dealer/custodian. However, LifeGuide Financial does receive economic benefits from Schwab
as detailed in Item 14 below.
2. Brokerage Referrals - LifeGuide Financial does not receive any compensation from any third party in
connection with the recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where LifeGuide Financial will
place trades within the established account[s] at the Custodian designated by the Client. Further, all Client
accounts are traded within their respective account[s]. The Advisor will not engage in any principal transactions
(i.e., trade of any security from or to the Advisor’s own account) or cross transactions with other Client accounts
(i.e., purchase of a security into one Client account from another Client’s account[s]). LifeGuide Financial will not
be obligated to select competitive bids on securities transactions and does not have an obligation to seek the
lowest available transaction costs. These costs are determined by the Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of the order, 3) difficulty of
execution, 4) confidentiality and 5) skill required of the Custodian. LifeGuide Financial will execute its
transactions through the Custodian as authorized by the Client. LifeGuide Financial may aggregate orders in a
block trade or trades when securities are purchased or sold through the Custodian for multiple (discretionary)
accounts in the same trading day. If a block trade cannot be executed in full at the same price or time, the
securities actually purchased or sold by the close of each business day must be allocated in a manner that is
consistent with the initial pre-allocation or other written statement. This must be done in a way that does not
consistently advantage or disadvantage any particular Client accounts.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 19
Item 13 – Review of Accounts
A. Frequency of Reviews
Securities in Client accounts are monitored on a regular and continuous basis by Advisory Persons of LifeGuide
Financial. Formal reviews are generally conducted at least annually or more frequently depending on the needs
of the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A. above, each Client account shall be reviewed at least
annually. Reviews may be conducted more frequently at the Client’s request. Accounts may be reviewed as a
result of major changes in economic conditions, known changes in the Client’s financial situation, and/or large
deposits or withdrawals in the Client’s account[s]. The Client is encouraged to notify LifeGuide Financial if
changes occur in the Client’s personal financial situation that might adversely affect the Client’s investment plan.
Additional reviews may be triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to
the Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions and fees relating to the Client’s account[s]. The Advisor may
also provide Clients with periodic reports regarding their holdings, allocations, and performance.
Item 14 – Client Referrals and Other Compensation
A. Compensation Received by LifeGuide Financial
LifeGuide Financial may refer Clients to various unaffiliated, non-advisory professionals (e.g. attorneys,
accountants, estate planners) to provide certain financial services necessary to meet the goals of its Clients.
Participation in Institutional Advisor Platform
LifeGuide has established an institutional relationship with Schwab through its “Schwab Advisor Services” unit, a
division of Schwab dedicated to serving independent advisory firms like LifeGuide. As a registered investment
advisor participating on the Schwab Advisor Services platform, LifeGuide receives access to software and
related support without cost because the Advisor renders investment management services to Clients that
maintain assets at Schwab. Services provided by Schwab Advisor Services benefit the Advisor and many, but
not all services provided by Schwab will benefit Clients. In fulfilling its duties to its Clients, the Advisor endeavors
at all times to put the interests of its Clients first. Clients should be aware, however, that the receipt of economic
benefits from a custodian creates a potential conflict of interest since these benefits may influence the Advisor's
recommendation of this custodian over one that does not furnish similar software, systems support, or services.
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of Client’s funds and securities. Through
Schwab, the Advisor may be able to access certain investments and asset classes that the Client would not be
able to obtain directly or through other sources. Further, the Advisor may be able to invest in certain mutual funds
and other investments without having to adhere to investment minimums that might be required if the Client were
to directly access the investments.
Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to
technology, research, discounts, and other services. In addition, the Advisor receives duplicate statements for
Client accounts, the ability to deduct advisory fees, trading tools, and back-office support services as part of its
relationship with Schwab. These services are intended to assist the Advisor in effectively managing accounts for
its Clients, but may not directly benefit all Clients.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 20
Services that May Only Benefit the Advisor – Schwab also offers other services and support to LifeGuide that
may not benefit the Client, including educational conferences and events, consulting services, and discounts for
various service providers. Access to these services creates a financial incentive for the Advisor to recommend
Schwab, which results in a potential conflict of interest. LifeGuide believes, however, that the selection of
Schwab as Custodian is in the best interests of its Clients.
Business Line Sale
The Advisor was previously licensed as an insurance agency. That line of business for the Advisor was sold to
Benefit Connections, an independent insurance agency. The Advisor receives installment payments for the sale
of their insurance business from Benefit Connections, which will continue until 2028. The Advisor receives no
additional compensation above and beyond the agreed upon installment payments should the Advisor refer any
business to Benefit Connections.
B. Compensation for Client Referrals
Certain Clients may be referred to LifeGuide Financial by either an affiliated or unaffiliated party (herein
"Promoter") and receive, directly or indirectly, compensation for the Client referral. In such instances, LifeGuide
Financial will compensate the Promoter a fee in accordance with Rule 206(4)-1 of the Advisers Act and any
corresponding state securities requirements. Any such compensation shall be paid solely from the investment
advisory fees earned by LifeGuide Financial and shall not result in any additional charge to the Client.
Item 15 – Custody
LifeGuide Financial does not accept or maintain custody of Client accounts, except for the limited circumstances
outlined below:
Deduction of Advisory Fees - To ensure compliance with regulatory requirements associated with the deduction
of advisory fees, all Clients for whom LifeGuide Financial exercises discretionary authority must hold their assets
with a "qualified custodian." Clients are responsible for engaging a “qualified custodian” to safeguard their funds
and securities and must instruct LifeGuide Financial to utilize that Custodian for securities transactions on their
behalf. Clients are encouraged to review statements provided by the Custodian and compare to any reports
provided by LifeGuide Financial to ensure accuracy, as the Custodian does not perform this review.
Money Movement Authorization - For instances where Clients authorize LifeGuide Financial to move funds
between their accounts, LifeGuide Financial and the Custodian have implemented safeguards to ensure that all
money movement activities are conducted strictly in accordance with the Client’s documented instructions.
Item 16 – Investment Discretion
LifeGuide Financial generally has discretion over the selection and amount of securities to be bought or sold in
Client accounts without obtaining prior consent or approval from the Client. However, these purchases or sales
may be subject to specified investment objectives, guidelines, or limitations previously set forth by the Client and
agreed to by LifeGuide Financial. Discretionary authority will only be authorized upon full disclosure to the Client.
The granting of such authority will be evidenced by the Client's execution of an investment advisory agreement
containing all applicable limitations to such authority. All discretionary trades made by LifeGuide Financial will be
in accordance with each Client's investment objectives and goals.
Item 17 – Voting Client Securities
LifeGuide Financial does not accept proxy-voting responsibility for any Client. Clients will receive proxy
statements directly from the Custodian. The Advisor will assist in answering questions relating to proxies,
however, the Client retains the sole responsibility for proxy decisions and voting.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 21
Item 18 – Financial Information
Neither LifeGuide Financial nor its management have any adverse financial situations that would reasonably
impair the ability of LifeGuide Financial to meet all obligations to its Clients. Neither LifeGuide Financial nor any
of its Advisory Persons have been subject to a bankruptcy or financial compromise. LifeGuide Financial is not
required to deliver a balance sheet along with this Disclosure Brochure, as the Advisor does not collect fees of
$1,200 or more for services to be performed six months or more in advance.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 22
LifeGuide Financial Advisors, LLC
Form ADV Part 2A Appendix 1
(“Wrap Fee Program Brochure”)
Effective: March 10, 2025
This Appendix 1 (“Wrap Fee Program Brochure”) provides information about the qualifications and business
practices of LifeGuide Financial Advisors, LLC (“LifeGuide Financial” or the “Advisor”) when offering services
where securities transaction fees are combined with investment advisory fees into single fee (a “Wrap Fee
Program”) If you have any questions about the contents of this Wrap Fee Program Brochure, please contact the
Advisor at (717) 796-1700.
LifeGuide Financial is a registered investment advisor with the U.S. Securities and Exchange Commission
(“SEC”). The information in this Wrap Fee Program Brochure has not been approved or verified by the SEC or by
any state securities authority. Registration of an investment advisor does not imply any specific level of skill or
training. This Wrap Fee Program Brochure provides information through LifeGuide Financial to assist you in
determining whether to retain the Advisor.
Additional information about LifeGuide Financial and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 284842.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 23
Item 2 – Material Changes
Form ADV 2 Appendix 1 provides information about a variety of topics relating to an Advisor’s business practices
and conflicts of interest. In particular, this Brochure discusses wrap fee programs sponsored by LifeGuide
Financial.
Material Changes
There have been no material changes to this Wrap Fee Disclosure Brochure since the last annual amendment
filing on March 20th, 2024.
At any time, you may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 284842.
You may also request a copy of this Wrap Brochure at any time, by contacting the Advisor at (717) 796-1700.
Item 3 – Table of Contents
Item 2 – Material Changes ................................................................................................................................... 23
Item 3 – Table of Contents .................................................................................................................................. 23
Item 4 – Services, Fees and Compensation ...................................................................................................... 24
Item 5 – Account Requirements and Types of Clients ..................................................................................... 25
Item 6 – Portfolio Manager Selection and Evaluation ....................................................................................... 26
Item 7 – Client Information Provided to Portfolio Managers ............................................................................ 26
Item 8 – Client Contact with Portfolio Managers ............................................................................................... 27
Item 9 – Additional Information .......................................................................................................................... 27
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 24
Item 4 – Services, Fees and Compensation
A. Advisory Services
LifeGuide Financial provides customized investment advisory services for its Clients. This Wrap Fee Program
Brochure is provided as a supplement to the LifeGuide Financial Form ADV Part 2A (“Disclosure Brochure”). This
Wrap Fee Program Brochure is provided along with the complete Disclosure Brochure to provide full details of
the business practices and fees when selecting LifeGuide Financial as your investment advisor.
As part of the investment advisory fees noted in Item 5 of the Disclosure Brochure, LifeGuide Financial includes
normal securities transaction (herein “Covered Costs”) fees as part of the overall investment advisory fee.
Securities regulations often refer to this combined fee structure as a “Wrap Fee Program”. The Advisor’s
recommended Custodian does not charge securities transaction fees for exchange-traded fund (“ETF”) and
equity trades in Client accounts, but typically charges for mutual funds and other types of investments. The
Advisor sponsors the LifeGuide Financial Wrap Fee Program.
The sole purpose of this Wrap Fee Program Brochure is to provide additional disclosure relating the combination
of Covered Costs into a single “bundled” investment advisory fee. This Wrap Fee Program Brochure references
back to the LifeGuide Financial Disclosure Brochure in which this Wrap Fee Program Brochure serves as an
Appendix. Please see Item 4 – Advisory Services of the Disclosure Brochure for details on LifeGuide
Financials’ investment philosophy and related services.
B. Program Costs
Advisory services provided by LifeGuide Financial are offered in a wrap fee structure whereby Covered Costs are
included in the overall investment advisory fee paid to LifeGuide Financial. As the level of trading in a Client’s
account[s] may vary from year to year, the annual cost to the Client may be more or less than engaging for
advisory services where the Covered Costs are borne separately by the Client if being in the Advisor’s wrap
program cost more than the Advisor’s fee for Advisory Services. The Advisor’s wrap program has the same fee
as the Advisor’s fee for Advisory Services and does not cost more. The cost of the Wrap Fee Program varies
depending on the services to be provided to each Client, however, the Client is not charged more if there is
higher trading activity or other Covered Costs. A Wrap Fee Program structure presents a conflict of interest as
the Advisor has an incentive to limit the number of trades placed in the Client’s account[s] or to utilize securities
that do not have transaction fees or lower transaction fees. For example, having the Custodian automatically
reinvest dividends instead of paying to cash, limits the number of trades placed in the Client’s account[s]. As
noted above, the Advisor’s recommended Custodian does not charge securities transaction fees for ETF and
equity trades in Client accounts, but typically charges for mutual funds and other types of investments. As such,
the Advisor is incentivized to utilize ETFs and other equity securities to limit the overall cost to the Advisor. The
Advisor has adopted policies and procedures to help mitigate the conflicts of interest. Please see Item 5 – Fees
and Compensation of the Disclosure Brochure for complete details on fees.
C. Fees
Wealth management fees are paid monthly, in advance of each month, pursuant to the terms of the wealth
management agreement. The ongoing wealth management fee is based on the average daily market value of
assets under management during the prior month. Wealth management fees for assets under management are
based on the following schedule:
Signature Program Fee Schedule for Assets Under Management
Assets Under Management ($)
First $100,000
Next $400,000 (up to $500,000)
Next $500,000 (up to $1,000,000)
Next $4,000,000 (up to $5,000,000)
$5,000,001 and above
Annual Rate (%)
1.60%
1.30%
0.93%
0.60%
0.37%
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 25
Please Note: The Advisor generally requires a minimum annual fee of $1,800 per household per year.
The wealth management fee in the first partial month of service is waived. The wealth management fees for
subsequent months are billed in advance based on the prior months average daily market value of the assets under
management. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into
consideration the aggregate household’s assets under management with the Advisor. All securities held in accounts
managed by LifeGuide Financial will be independently valued by the Custodian. The Advisor will conduct periodic
reviews of the Custodian’s valuations.
Wealth management fees are calculated by the Advisor or its delegate and either invoiced directly by the Advisor or
deducted from the Client’s account[s] at the Custodian. The Advisor or delegate shall send an invoice to the
Custodian indicating the amount of the fees to be deducted from the Client’s account[s] at the beginning of each
month. Except as noted in Item 5.A. above, the amount due is calculated by applying the monthly rate (number of
days in the month divided by number of days in the year then multiplied the annual rate) to the average daily
balance of assets under management with LifeGuide Financial during the prior month. Clients will be provided with
a statement, at least quarterly, from the Custodian reflecting deduction of the wealth management fee. It is the
responsibility of the Client to verify the accuracy of these fees as listed on the Custodian’s brokerage statement as
the Custodian does not assume this responsibility. Clients provide written authorization permitting advisory fees to
be deducted by LifeGuide Financial directly from their account[s] held by the Custodian as part of the wealth
management agreement and separate account forms provided by the Custodian.
Clients may incur certain fees or charges imposed by third parties in connection with investments made on behalf of
the Client’s account[s] which are not included in the Wrap Fee Program. All fees paid to LifeGuide Financial for
wealth management services are separate and distinct from the expenses charged by mutual funds and
exchange-traded funds to their shareholders, if applicable. These fees and expenses are described in each
fund’s prospectus. These fees and expenses will generally be used to pay management fees for the funds, other
fund expenses, account administration (e.g., custody, brokerage, and account reporting), and a possible
distribution fee as a shareholder in a fund. Additionally, account activity fees, such as electronic funds and wire
transfers fees, certificate delivery fees, markups and markdowns, bid-ask spreads, selling concessions, and
other miscellaneous fees and expenses as outlined in the account opening paperwork executed with the
Custodian, are generally charged to the Client. Finally, Securities transaction fees for Client-directed trades may
be charged back to the Client. Additionally, certain Custodians utilized by the Advisor do not charge any
transaction fees.
There are certain situations where the Custodian will not allow the Advisor to absorb transaction costs, such as
trading in health savings accounts. Under such circumstances, the Advisor will offset its investment advisory fees
for the ticket charges paid by the Client. As mentioned previously, certain Custodians utilized by the Advisor do
not charge any transaction fees.
The Advisor does not control nor share in any of these third-party fees. Clients are encouraged to review all fees
charged by the fund[s], third parties, and LifeGuide Financial to fully understand the total fees to be paid. Please
see Item 5.C. – Other Fees and Expenses of the Disclosure Brochure.
D. Compensation
LifeGuide Financial is the sponsor and portfolio manager of this Wrap Fee Program. LifeGuide Financial receives
wealth management fees paid by Clients for wealth management services covered under this Wrap Fee
Program.
Item 5 – Account Requirements and Types of Clients
LifeGuide Financial offers wealth management services to individuals, high net worth individuals, trusts, estates,
businesses, charitable organizations, and retirement plans. Please see Item 7 – Types of Clients of the
Disclosure Brochure for additional information.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 26
Item 6 – Portfolio Manager Selection and Evaluation
A. Portfolio Manager Selection
Clients’ investment portfolios are generally managed directly by LifeGuide Financial. LifeGuide Financial
personnel serve as portfolio managers for this Wrap Fee Program. LifeGuide Financial does not serve as a
portfolio manager for any third-party wrap fee programs.
B. Related Persons
LifeGuide Financial personnel or affiliates serve as portfolio manager[s] for services under this Wrap Fee
Program. LifeGuide Financial only manages this wrap fee program and does not act as portfolio manager for any
third-party wrap fee programs.
Supervised persons
LifeGuide Financial Supervised Persons serve as portfolio managers for the LifeGuide Financial Wrap Fee
Program described in this Wrap Fee Program Brochure. Please refer to Item 4 – Advisory Services and Item 8 –
Methods of Analysis, Investment Strategies and Risk of Loss of the Disclosure Brochure for details on the
services provided by LifeGuide Financial. For information related to the background of LifeGuide Financial
supervised persons, please see Item 9 – Disciplinary Information and Item 11 – Code of Ethics, Participation or
Interest in Client Transactions and Personal Trading of the Disclosure Brochure.
Performance-Based Fees
LifeGuide Financial does not charge performance-based fees for its wealth management services. The fees
charged by LifeGuide Financial are as described in Item 5 – Fees and Compensation of the Disclosure Brochure
and are not based upon the capital appreciation of the funds or securities held by any Client. LifeGuide Financial
does not manage any proprietary investment funds or limited partnerships (for example, a mutual fund or a
hedge fund) and has no financial incentive to recommend any particular investment options to its Clients.
Methods of Analysis
Please see Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss of the Disclosure Brochure for
additional details.
Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. LifeGuide Financial will assist Clients in determining an
appropriate strategy based on their tolerance for risk and other factors noted above. However, there is no
guarantee that a Client will meet their investment goals.
Past performance is not a guarantee of future returns. Investing in securities and other investments
involve a risk of loss that each Client should understand and be willing to bear. Clients are reminded to
discuss these risks with the Advisor. Please see Item 8.B. – Risk of Loss in the Disclosure Brochure for
details on investment risks.
Proxy Voting
LifeGuide Financial does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements
directly from the Custodian. LifeGuide Financial will assist in answering questions relating to proxies, however, the
Client retains the sole responsibility for proxy decisions and voting.
Item 7 – Client Information Provided to Portfolio Managers
Clients’ investment portfolios are generally managed directly by LifeGuide Financial. Clients participating in the
Wrap Fee Program generally grant LifeGuide Financial the authority to discuss certain non-public information
with third-party managers engaged to manage their accounts. Depending upon the specific arrangement, the
Advisor is authorized to disclose various personal information including, without limitation: names, phone
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 27
numbers, addresses, social security numbers, driver’s license, tax identification numbers and account numbers.
LifeGuide Financial may also share certain information related to its Clients’ financial positions and investment
objectives in an effort to ensure that the third-party managers’ investment decisions remain aligned with its
Clients’ best interests. This information is communicated on an initial and ongoing basis, or as otherwise
necessary to the management of its Clients’ portfolios.
Item 8 – Client Contact with Portfolio Managers
LifeGuide Financial is a full-service investment management advisory firm. Clients always have direct access to
the Portfolio Managers at LifeGuide Financial. Additionally, Clients can generally contact third party managers
managing their portfolios through LifeGuide Financial by providing the Advisor with written request and
identification of the questions or issues to be discussed with the third-party managers. After receiving the Client’s
written request, LifeGuide Financial, at its sole discretion, may contact the third-party managers for the Client or
arrange for the third-party manager and the Client to communicate directly.
Item 9 – Additional Information
A. Disciplinary Information and Other Financial Industry Activities and Affiliations
Disciplinary Information
There are no legal, regulatory, or disciplinary events involving LifeGuide Financial or any of its
management persons. LifeGuide Financial values the trust Clients place in the Advisor. The Advisor
encourages Clients to perform the requisite due diligence on any advisor or service provider that the Client
engages. The backgrounds of the Advisor and its Advisory Persons are available on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov. Clients may search with the Advisor’s firm name or CRD#
283087. Please see Item 9 – Disciplinary Information of the Disclosure Brochure as well as Item 3 – Disciplinary
Information of each Advisory Person’s Brochure Supplement (included with this Wrap Fee Program Brochure) for
additional information on how to research the background of the Advisor and its Advisory Persons.
Other Financial Activities and Affiliations
Please see Item 14 – Compensation for Client Referrals of the Disclosure Brochure.
B. Code of Ethics, Review of Accounts, Client Referrals, and Financial Information
LifeGuide Financial has implemented a Code of Ethics that defines the Advisor’s fiduciary commitment to each
Client. This Code of Ethics applies to all persons subject to LifeGuide Financial’s compliance program
(“Supervised Persons”). Complete details on the LifeGuide Financial Code of Ethics can be found under Item 11
– Code of Ethics, Participation in Client Transactions and Personal Trading of the Disclosure Brochure.
Review of Accounts
Details of the review policies and practices are provided in Item 13 – Review of Accounts of the Disclosure
Brochure.
Other Compensation
Participation in Institutional Advisor Platform – LifeGuide has established an institutional relationship with
Schwab through its “Schwab Advisor Services” unit, a division of Schwab dedicated to serving independent
advisory firms like LifeGuide. As a registered investment advisor participating on the Schwab Advisor Services
platform, LifeGuide receives access to software and related support without cost because the Advisor renders
investment management services to Clients that maintain assets at Schwab. Services provided by Schwab
Advisor Services benefit the Advisor and many, but not all services provided by Schwab will benefit Clients. In
fulfilling its duties to its Clients, the Advisor endeavors at all times to put the interests of its Clients first. Clients
should be aware, however, that the receipt of economic benefits from a custodian creates a potential conflict of
interest since these benefits may influence the Advisor's recommendation of this custodian over one that does
not furnish similar software, systems support, or services.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 28
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of Client’s funds and securities. Through
Schwab, the Advisor may be able to access certain investments and asset classes that the Client would not be
able to obtain directly or through other sources. Further, the Advisor may be able to invest in certain mutual funds
and other investments without having to adhere to investment minimums that might be required if the Client were
to directly access the investments.
Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to
technology, research, discounts, and other services. In addition, the Advisor receives duplicate statements for
Client accounts, the ability to deduct advisory fees, trading tools, and back-office support services as part of its
relationship with Schwab. These services are intended to assist the Advisor in effectively managing accounts for
its Clients but may not directly benefit all Clients.
Services that May Only Benefit the Advisor – Schwab also offers other services and support to LifeGuide that
may not benefit the Client, including educational conferences and events, consulting services, and discounts for
various service providers. Access to these services creates a financial incentive for the Advisor to recommend
Schwab, which results in a potential conflict of interest. LifeGuide believes, however, that the selection of
Schwab as Custodian is in the best interests of its Clients.
Compensation for Client Referrals
Certain Clients may be referred to LifeGuide Financial by either an affiliated or unaffiliated party (herein
"Promoter") and receive, directly or indirectly, compensation for the Client referral. In such instances, LifeGuide
Financial will compensate the Promoter a fee in accordance with Rule 206(4)-1 of the Advisers Act and any
corresponding state securities requirements. Any such compensation shall be paid solely from the investment
advisory fees earned by LifeGuide Financial and shall not result in any additional charge to the Client.
Financial Information
Neither LifeGuide Financial, nor its management, have any adverse financial situations that would reasonably
impair the ability of LifeGuide Financial to meet all obligations to its Clients. LifeGuide Financial is not required to
deliver a balance sheet along with this Disclosure Brochure, as LifeGuide Financial does not collect fees of
$1,200 or more for services to be performed six months or more in advance.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 29
Form ADV Part 2B – Brochure Supplement
for
David I. Lutz, CFP®, CKA®, RLP®
Partner and Chief Compliance Officer
Effective: March 10, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
David I. Lutz, CFP®, CKA®, RLP® (CRD# 5355724) in addition to the information contained in the LifeGuide
Financial Advisors, LLC (“LifeGuide Financial” or the “Advisor”) (CRD # 284842) Disclosure Brochure. If you
have not received a copy of the Disclosure Brochure or if you have any questions about the contents of the
LifeGuide Financial Disclosure Brochure or this Brochure Supplement, please contact the Advisor at (717) 796-
1700.
Additional information about Mr. Lutz is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 5355724.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 30
Item 2 – Educational Background and Business Experience
David I. Lutz, CFP®, CKA®, RLP®, born in 1980, is dedicated to advising Clients of LifeGuide Financial as a
Partner and Chief Compliance Officer. Mr. Lutz earned a Bachelor of Science in Mechanical Engineering from
Lehigh University in 2003. Mr. Lutz received his CFP designation in 2011. Mr. Lutz received his CKA designation
in 2014. Additional information regarding Mr. Lutz’s employment history is included below.
Employment History:
Partner & Chief Compliance Officer, LifeGuide Financial Advisors
Registered Representative/Investment Advisor Repesentative, ProEquities, Inc
Financial Advisor/Partner, Keystone Financial Associates
Engineer, Master Solutions Inc
Engineer, W.L. Gore and Associates
01/2014 to Present
06/2007 to 11/2016
06/2007 to 12/2013
01/2006 to 05/2007
06/2003 to 01/2006
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified
Financial Planner Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with Clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP® Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services, and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). CFP® Board’s
financial planning subject areas include insurance planning and risk management, employee benefits
planning, investment planning, income tax planning, retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and Client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real world circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP® Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of
their Clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP®
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 31
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®
certification.
Certified Kingdom Advisor® (“CKA®”)
Kingdom Advisors is a non-profit training organization for financial professionals who specialize in the planning
differentiators that exist when you apply a Christian worldview to financial decision-making.
The prerequisites for the designation/certification are that the advisor must hold one of the approved industry
designations (CFP®, ChFC®, CPA, CPA/PFS, EA, CFA, CIMA®, AAMS, CLU®, JD) or 10 years of experience in
the discipline in which applying for the CKA® designation. The disciplines include financial planning,
investments, accounting, estate planning law, and insurance.
The education prerequisites for the designation/certification is a 20 module online university-based course and a
proctored exam. All candidates must sign a "Statement of Faith," obtain a letter of reference from pastor or
member of pastoral staff, pass a regulatory review, complete a signed statement of personal stewardship and
submit two Client references. The continuing education requirement to maintain the designation is 10 hours
annually. Kingdom Advisors (KA) also requires all Certified Kingdom Advisor® designees to remain in substantial
compliance with a set of ethical principles, rules, and standards in order to use or to continue to use the Certified
Kingdom Advisor® designation. In order to oversee such compliance, KA has established procedures for
reporting ethical violation, as well as a set of disciplinary procedures to oversee the investigation of potential
violations of such principles.
These requirements are subject to change. The most up to date requirements can be found here
https://www.finra.org/investors/professional-designations/cka
Registered Life Planner (“RLP®)
Life Planning connects the dots between our financial realities and the lives we long to live. To qualify for the
Registered Life Planner® designation, applicants must successfully complete three training courses:
1.The Seven Stages of Money Maturity® Training (16 hours) a 2-day course that teaches listening, principles of
communication, and Client-planner attitudes, values, biases, and behavioral characteristics and their impact on
financial planning.
2. EVOKE® Life Planning Training (36-40 hours) is a 4-day online or a 5-day residential course on a planning
method that uses a structured interview process to uncover Clients’ most exciting, meaningful, and fulfilling
aspirations and engage them in the work of creating their own vibrant futures, based on a solid financial
architecture. It is an experiential program where one experiences both being a Life Planner and being Life
Planned, so one of the requirements of an RLP® designation is that the advisor has been life planned.
3. The Life Planning Mentorship (40-50 hours) is a continuation of the deep learning of the EVOKE® Life
Planning Training using case studies, peer support, group teleconferences, and one-on-one guidance from an
experienced mentor over a six-month period.
After earning the RLP® designation, the planner is expected to keep their skills sharp by attending at least eight
hours of continuing education every two years.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Lutz. Mr. Lutz has never been
involved in any regulatory, civil or criminal action. There have been no Client complaints, lawsuits, arbitration
claims or administrative proceedings against Mr. Lutz.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 32
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Lutz. However, the Advisor does encourage you
to independently view the background of Mr. Lutz on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 5355724.
Item 4 – Other Business Activities
Mr. Lutz is dedicated to the investment advisory activities of LifeGuide Financials Clients. Mr. Lutz does not have
any other business activities.
Item 5 – Additional Compensation
Mr. Lutz is dedicated to the investment advisory activities of LifeGuide Financials Clients. Mr. Lutz does not
receive any additional forms of compensation.
Item 6 – Supervision
Mr. Lutz serves as the Partner and Chief Compliance Office of LifeGuide Financial. Mr. Lutz can be reached at
(717) 796-1700.
LifeGuide Financial has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of LifeGuide Financial. Further, LifeGuide
Financial is subject to regulatory oversight by various agencies. These agencies require registration by LifeGuide
Financial and its Supervised Persons. As a registered entity, LifeGuide Financial is subject to examinations by
regulators, which may be announced or unannounced. LifeGuide Financial is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and
assets of the Advisor.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 33
Form ADV Part 2B – Brochure Supplement
for
Douglas K. Denlinger, CKA®, RLP®
Managing Partner
Effective: March 10, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Douglas K. Denlinger CKA®, RLP® (CRD# 4698387) in addition to the information contained in the LifeGuide
Financial Advisors, LLC (“LifeGuide Financial” or the “Advisor”) (CRD # 284842) Disclosure Brochure. If you
have not received a copy of the Disclosure Brochure or if you have any questions about the contents of the
LifeGuide Financial Disclosure Brochure or this Brochure Supplement, please contact the Advisor at (717) 796-
1700.
Additional information about Mr. Denlinger is available on the SEC’s Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 4698387.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 34
Item 2 – Educational Background and Business Experience
Douglas K. Denlinger, CKA®, RLP®, born in 1968, is dedicated to advising Clients of LifeGuide Financial as the
Managing Partner. Mr. Denlinger earned a Bachelor of Arts in Business Logistics from Pennsylvania State
University in 1990. Mr. Denlinger received his CKA designation in 2014. Additional information regarding Mr.
Denlinger’s employment history is included below.
Employment History:
Managing Partner, LifeGuide Financial Advisors, LLC
Registered Representative/Investment Advisor Representative, ProEquities, Inc
Partner, Keystone Financial Associates
Registered Representative, First Command Financial Planning, Inc.
Sr. Vice President, Global Product Development, Manugistics, Inc.
Sr. Logistics Manager, Frito Lay, Inc.
01/2014 to Present
09/2004 to 11/2016
09/2004 to 12/2013
03/2003 to 07/2003
06/1993 to 02/2003
06/1990 to 05/1993
Certified Kingdom Advisor® (“CKA®”)
Kingdom Advisors is a non-profit training organization for financial professionals who specialize in the planning
differentiators that exist when you apply a Christian worldview to financial decision-making.
The prerequisites for the designation/certification are that the advisor must hold one of the approved industry
designations (CFP®, ChFC®, CPA, CPA/PFS, EA, CFA, CIMA®, AAMS, CLU®, JD) or 10 years of experience in
the discipline in which applying for the CKA® designation. The disciplines include financial planning,
investments, accounting, estate planning law, and insurance.
The education prerequisites for the designation/certification is a 20 module online university-based course and a
proctored exam. All candidates must sign a "Statement of Faith," obtain a letter of reference from pastor or
member of pastoral staff, pass a regulatory review, complete a signed statement of personal stewardship and
submit two Client references. The continuing education requirement to maintain the designation is 10 hours
annually. Kingdom Advisors (KA) also requires all Certified Kingdom Advisor® designees to remain in substantial
compliance with a set of ethical principles, rules, and standards in order to use or to continue to use the Certified
Kingdom Advisor® designation. In order to oversee such compliance, KA has established procedures for
reporting ethical violation, as well as a set of disciplinary procedures to oversee the investigation of potential
violations of such principles.
These requirements are subject to change. The most up to date requirements can be found here
https://www.finra.org/investors/professional-designations/cka
Registered Life Planner (“RLP®)
Life Planning connects the dots between our financial realities and the lives we long to live. To qualify for the
Registered Life Planner® designation, applicants must successfully complete three training courses:
1.The Seven Stages of Money Maturity® Training (16 hours) a 2-day course that teaches listening, principles of
communication, and Client-planner attitudes, values, biases, and behavioral characteristics and their impact on
financial planning.
2. EVOKE® Life Planning Training (36-40 hours) is a 4-day online or a 5-day residential course on a planning
method that uses a structured interview process to uncover Clients’ most exciting, meaningful, and fulfilling
aspirations and engage them in the work of creating their own vibrant futures, based on a solid financial
architecture. It is an experiential program where one experiences both being a Life Planner and being Life
Planned, so one of the requirements of an RLP® designation is that the advisor has been life planned.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 35
3. The Life Planning Mentorship (40-50 hours) is a continuation of the deep learning of the EVOKE® Life
Planning Training using case studies, peer support, group teleconferences, and one-on-one guidance from an
experienced mentor over a six-month period.
After earning the RLP® designation, the planner is expected to keep their skills sharp by attending at least eight
hours of continuing education every two years.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Denlinger. Mr. Denlinger has never
been involved in any regulatory, civil or criminal action. There have been no Client complaints, lawsuits,
arbitration claims or administrative proceedings against Mr. Denlinger.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair, or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Denlinger. However, the Advisor does encourage
you to independently view the background of Mr. Denlinger on the Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 4698387.
Item 4 – Other Business Activities
Mr. Denlinger rents out property that he owns. Mr. Denlinger does not offer any rental property to Clients of the
Advisor.
Item 5 – Additional Compensation
Mr. Denlinger has additional business activities where compensation is received that are detailed in Item 4
above.
Item 6 – Supervision
Mr. Denlinger serves as the Managing Partner of LifeGuide Financial and is supervised by David Lutz, the Chief
Compliance Officer. Mr. Lutz can be reached at (717) 796-1700.
LifeGuide Financial has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of LifeGuide Financial. Further, LifeGuide
Financial is subject to regulatory oversight by various agencies. These agencies require registration by LifeGuide
Financial and its Supervised Persons. As a registered entity, LifeGuide Financial is subject to examinations by
regulators, which may be announced or unannounced. LifeGuide Financial is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and
assets of the Advisor.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 36
Form ADV Part 2B – Brochure Supplement
for
Derek G. Mosley, CFP®, CKA®
Partner and Financial Advisor
Effective: March 10, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Derek G. Mosley, CFP®, CKA® (CRD# 6020464) in addition to the information contained in the LifeGuide
Financial Advisors, LLC (“LifeGuide Financial” or the “Advisor”) (CRD # 284842) Disclosure Brochure. If you
have not received a copy of the Disclosure Brochure or if you have any questions about the contents of the
LifeGuide Financial Disclosure Brochure or this Brochure Supplement, please contact us at (717) 796-1700.
Additional information about Mr. Mosley is available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 6020464.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 37
Item 2 – Educational Background and Business Experience
Derek G. Mosley, CFP®, CKA®, born in 1990, is dedicated to advising Clients of LifeGuide Financial as a Partner
and Financial Advisor. Mr. Mosley earned a Bachelor of Science in Business Administration from Messiah
College in 2013. Additional information regarding Mr. Mosley’s employment history is included below.
Employment History:
Partner and Financial Advisor, LifeGuide Financial Advisors, LLC
Financial Advisor, Keystone Financial Associates
Financial Intern, RBC Wealth Management
01/2014 to Present
06/2013 to 12/2013
02/2013 to 04/2013
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified
Financial Planner Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with Clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP® Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). CFP® Board’s
financial planning subject areas include insurance planning and risk management, employee benefits
planning, investment planning, income tax planning, retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and Client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real world circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP® Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of
their Clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP®
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®
certification.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 38
Certified Kingdom Advisor® (“CKA®”)
Kingdom Advisors is a non-profit training organization for financial professionals who specialize in the planning
differentiators that exist when you apply a Christian worldview to financial decision-making.
The prerequisites for the designation/certification are that the advisor must hold one of the approved industry
designations (CFP®, ChFC®, CPA, CPA/PFS, EA, CFA, CIMA®, AAMS, CLU®, JD) or 10 years of experience in
the discipline in which applying for the CKA® designation. The disciplines include financial planning,
investments, accounting, estate planning law, and insurance.
The education prerequisites for the designation/certification is a 20 module online university-based course and a
proctored exam. All candidates must sign a "Statement of Faith," obtain a letter of reference from pastor or
member of pastoral staff, pass a regulatory review, complete a signed statement of personal stewardship and
submit two Client references. These requirements are subject to change. The most up to date requirements can
be found here https://www.finra.org/investors/professional-designations/cka
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Mosley. Mr. Mosley has never
been involved in any regulatory, civil or criminal action. There have been no Client complaints, lawsuits,
arbitration claims or administrative proceedings against Mr. Mosley.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Mosley. However, the Advisor encourage you to
independently view the background of Mr. Mosley on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 6020464.
Item 4 – Other Business Activities
Mr. Mosley is dedicated to the investment advisory activities of LifeGuide Financials Clients. Mr. Mosley does not
have any other business activities.
Item 5 – Additional Compensation
Mr. Mosley is dedicated to the investment advisory activities of LifeGuide Financials Clients. Mr. Mosley does not
receive any additional forms of compensation.
Item 6 – Supervision
Mr. Mosley serves as the Financial Advisor of LifeGuide Financial and is supervised by David Lutz, the Chief
Compliance Officer. Mr. Lutz can be reached at (717) 796-1700.
LifeGuide Financial has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of LifeGuide Financial. Further, LifeGuide
Financial is subject to regulatory oversight by various agencies. These agencies require registration by LifeGuide
Financial and its Supervised Persons. As a registered entity, LifeGuide Financial is subject to examinations by
regulators, which may be announced or unannounced. LifeGuide Financial is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and
assets of the Advisor.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 39
Form ADV Part 2B – Brochure Supplement
for
Matthew L. Hess, CFP®, CKA®
Partner and Financial Advisor
Effective: March 10, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Matthew L. Hess, CFP®, CKA® (CRD# 6792354) in addition to the information contained in the LifeGuide
Financial Advisors, LLC (“LifeGuide Financial” or the “Advisor”, CRD# 284842) Disclosure Brochure. If you have
not received a copy of the Disclosure Brochure or if you have any questions about the contents of the LifeGuide
Financial Disclosure Brochure or this Brochure Supplement, please contact the Advisor at (717) 796-1700.
Additional information about Mr. Hess is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 6792354.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 40
Item 2 – Educational Background and Business Experience
Matthew L. Hess, CFP®, CKA®, born in 1991, is dedicated to advising Clients of LifeGuide Financial as a Partner
and Financial Advisor. Mr. Hess also earned a Bachelor of Science in Business Administration from Messiah
College in 2013. Additional information regarding Mr. Hess’s employment history is included below.
Employment History:
Partner and Financial Advisor, LifeGuide Financial Advisors, LLC
Special Projects Coordinator, Central Pennsylvania Food Bank
08/2017 to Present
01/2013 to 07/2017
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified
Financial Planner Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with Clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP® Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). CFP® Board’s
financial planning subject areas include insurance planning and risk management, employee benefits
planning, investment planning, income tax planning, retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and Client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real world circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP® Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of
their Clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP®
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®
certification.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 41
Certified Kingdom Advisor® (“CKA®”)
Kingdom Advisors is a non-profit training organization for financial professionals who specialize in the planning
differentiators that exist when you apply a Christian worldview to financial decision-making.
The prerequisites for the designation/certification are that the advisor must hold one of the approved industry
designations (CFP®, ChFC®, CPA, CPA/PFS, EA, CFA, CIMA®, AAMS, CLU®, JD) or 10 years of experience in
the discipline in which applying for the CKA® designation. The disciplines include financial planning,
investments, accounting, estate planning law, and insurance.
The education prerequisites for the designation/certification is a 20 module online university-based course and a
proctored exam. All candidates must sign a "Statement of Faith," obtain a letter of reference from pastor or
member of pastoral staff, pass a regulatory review, complete a signed statement of personal stewardship and
submit two Client references. These requirements are subject to change. The most up to date requirements can
be found here https://www.finra.org/investors/professional-designations/cka
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Hess. Mr. Hess has never been
involved in any regulatory, civil or criminal action. There have been no Client complaints, lawsuits, arbitration
claims or administrative proceedings against Mr. Hess.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Hess. However, the Advisor does encourage you
to independently view the background of Mr. Hess on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 6792354.
Item 4 – Other Business Activities
Mr. Hess is dedicated to the investment advisory activities of LifeGuide Financials Clients. Mr. Hess does not
have any other business activities.
Item 5 – Additional Compensation
Mr. Hess is dedicated to the investment advisory activities of LifeGuide Financials Clients. Mr. Hess does not
receive any additional forms of compensation.
Item 6 – Supervision
Mr. Hess serves as a Financial Advisor of LifeGuide Financial and is supervised by David I. Lutz, the Chief
Compliance Officer. Mr. Lutz can be reached at (717) 796-1700.
LifeGuide Financial has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of LifeGuide Financial. Further, LifeGuide
Financial is subject to regulatory oversight by various agencies. These agencies require registration by LifeGuide
Financial and its Supervised Persons. As a registered entity, LifeGuide Financial is subject to examinations by
regulators, which may be announced or unannounced. LifeGuide Financial is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and
assets of the Advisor.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 42
Form ADV Part 2B – Brochure Supplement
for
Brian J. Wayne, CFP®, CKA®
Financial Advisor
Effective: March 10, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Brian J. Wayne, CFP®, CKA® (CRD# 7451274) in addition to the information contained in the LifeGuide Financial
Advisors, LLC (“LifeGuide Financial” or the “Advisor”, CRD# 284842) Disclosure Brochure. If you have not
received a copy of the Disclosure Brochure or if you have any questions about the contents of the LifeGuide
Financial Disclosure Brochure or this Brochure Supplement, please contact us at (717) 796-1700.
Additional information about Mr. Wayne is available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 7451274.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 43
Item 2 – Educational Background and Business Experience
Brian J. Wayne, CFP®, CKA®, born in 1985, is dedicated to advising Clients of LifeGuide Financial as a Financial
Advisor. Mr. Wayne earned a Master of Art in Theology from Mount Saint Mary's University and Seminary in
2011. Mr. Wayne also earned a Bachelor of Art in Philosophy from Saint Charles Borromeo Seminary in 2007.
Additional information regarding Mr. Wayne’s employment history is included below.
Employment History:
Financial Advisor, LifeGuide Financial Advisors, LLC
Assistant Funeral Director, Musselman Funeral Home
Pool Technician, PoolCore, LLC
Priest, Diocese of Harrisburg
10/2021 to Present
01/2021 to 02/2022
03/2021 to 09/2021
05/2010 to 06/2020
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified
Financial Planner Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with Clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP® Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services, and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). CFP® Board’s
financial planning subject areas include insurance planning and risk management, employee benefits
planning, investment planning, income tax planning, retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and Client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real world circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP® Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of
their Clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP®
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 44
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®
certification.
Certified Kingdom Advisor® (“CKA®”)
Kingdom Advisors is a non-profit training organization for financial professionals who specialize in the planning
differentiators that exist when you apply a Christian worldview to financial decision-making.
The prerequisites for the designation/certification are that the advisor must hold one of the approved industry
designations (CFP®, ChFC®, CPA, CPA/PFS, EA, CFA, CIMA®, AAMS, CLU®, JD) or 10 years of experience in
the discipline in which applying for the CKA® designation. The disciplines include financial planning,
investments, accounting, estate planning law, and insurance.
The education prerequisites for the designation/certification is a 20 module online university-based course and a
proctored exam. All candidates must sign a "Statement of Faith," obtain a letter of reference from pastor or
member of pastoral staff, pass a regulatory review, complete a signed statement of personal stewardship and
submit two Client references. The continuing education requirement to maintain the designation is 10 hours
annually. Kingdom Advisors (KA) also requires all Certified Kingdom Advisor® designees to remain in substantial
compliance with a set of ethical principles, rules, and standards in order to use or to continue to use the Certified
Kingdom Advisor® designation. In order to oversee such compliance, KA has established procedures for
reporting ethical violation, as well as a set of disciplinary procedures to oversee the investigation of potential
violations of such principles.
These requirements are subject to change. The most up to date requirements can be found here
https://www.finra.org/investors/professional-designations/cka
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Wayne. Mr. Wayne has never been
involved in any regulatory, civil or criminal action. There have been no Client complaints, lawsuits, arbitration
claims or administrative proceedings against Mr. Wayne.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Wayne. However, we do encourage you to
independently view the background of Mr. Wayne on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 7451274.
Item 4 – Other Business Activities
Mr. Wayne is dedicated to the investment advisory activities of LifeGuide Financials Clients. Mr. Wayne does not
have any other business activities.
Item 5 – Additional Compensation
Mr. Wayne is dedicated to the investment advisory activities of LifeGuide Financials Clients. Mr. Wayne does not
receive any additional forms of compensation.
Item 6 – Supervision
Mr. Wayne serves as a Financial Analyst of LifeGuide Financial and is supervised by David Lutz, the Chief
Compliance Officer. Mr. Lutz can be reached at (717) 796-1700.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 45
Form ADV Part 2B – Brochure Supplement
for
Holly A. Whitmire, CFP®, CRPC®, CKA®
Financial Advisor
Effective: March 10, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Holly A. Whitmire, CFP®, CRPC®, CKA® (CRD# 4919583) in addition to the information contained in the
LifeGuide Financial Advisors, LLC (“LifeGuide Financial” or the “Advisor”, CRD# 284842) Disclosure Brochure. If
you have not received a copy of the Disclosure Brochure or if you have any questions about the contents of the
LifeGuide Financial Disclosure Brochure or this Brochure Supplement, please contact the Advisor at (717) 796-
1700.
Additional information about Mrs. Whitmire is available on the SEC’s Investment Adviser Public Disclosure
website at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD# 4919583.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 46
Item 2 – Educational Background and Business Experience
Holly A. Whitmire, CFP®, CRPC®, CKA®, born in 1980, is dedicated to advising Clients of LifeGuide Financial as
a Financial Advisor. Mrs. Whitmire earned a Bachelor of Science in Business from The Pennsylvania State
University in 2004. Mrs. Whitmire also attended Millersville University. Additional information regarding Mrs.
Whitmire’s employment history is included below.
Employment History:
Financial Advisor, LifeGuide Financial Advisors, LLC
Registered Representative, Ameriprise Financial Services, Inc.
Financial Advisor, American Express Financial Advisors
Financial Advisor, IDS Life Insurance Company
04/2018 to Present
12/2006 to 04/2018
02/2005 to 12/2006
02/2005 to 12/2006
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP® and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by Certified
Financial Planner Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with Clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP® Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). CFP® Board’s
financial planning subject areas include insurance planning and risk management, employee benefits
planning, investment planning, income tax planning, retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and Client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real world circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP® Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of
their Clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP®
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 47
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®
certification.
Chartered Retirement Planning Counselor (“CRPC®”)
Individuals who hold the CRPC® designation have completed a course of study encompassing pre-and post-
retirement needs, asset management, estate planning and the entire retirement planning process using models
and techniques from real Client situations. Additionally, individuals must pass an end-of-course examination that
tests their ability to synthesize complex concepts and apply theoretical concepts to real-life situations. All
designees have agreed to adhere to Standards of Professional Conduct and are subject to a disciplinary
process. Designees renew their designation every two-years by completing 16 hours of continuing education,
reaffirming adherence to the Standards of Professional Conduct and complying with self-disclosure
requirements.
Certified Kingdom Advisor® (“CKA®”)
Kingdom Advisors is a non-profit training organization for financial professionals who specialize in the planning
differentiators that exist when you apply a Christian worldview to financial decision-making.
The prerequisites for the designation/certification are that the advisor must hold one of the approved industry
designations (CFP®, ChFC®, CPA, CPA/PFS, EA, CFA, CIMA®, AAMS, CLU®, JD) or 10 years of experience in
the discipline in which applying for the CKA® designation. The disciplines include financial planning,
investments, accounting, estate planning law, and insurance.
The education prerequisites for the designation/certification is a 20 module online university-based course and a
proctored exam. All candidates must sign a "Statement of Faith," obtain a letter of reference from pastor or
member of pastoral staff, pass a regulatory review, complete a signed statement of personal stewardship and
submit two Client references. These requirements are subject to change. The most up to date requirements can
be found here:
https://www.finra.org/investors/professional-designations/cka
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mrs. Whitmire. Mrs. Whitmire has
never been involved in any regulatory, civil or criminal action. There have been no Client complaints, lawsuits,
arbitration claims or administrative proceedings against Mrs. Whitmire.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mrs. Whitmire. However, the Advisor does
encourage you to independently view the background of Mrs. Whitmire on the Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with her full name or her Individual CRD# 4919583.
Item 4 – Other Business Activities
Mrs. Whitmire is dedicated to the investment advisory activities of LifeGuide Financials Clients. Mrs. Whitmire
does not have any other business activities.
Item 5 – Additional Compensation
Mrs. Whitmire is dedicated to the investment advisory activities of LifeGuide Financials Clients. Mrs. Whitmire
does not receive any additional forms of compensation.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 48
Item 6 – Supervision
Mrs. Whitmire serves as an Associate Financial Advisor of LifeGuide Financial and is supervised by David Lutz,
the Chief Compliance Officer. Mr. Lutz can be reached at (717) 796-1700.
LifeGuide Financial has implemented a Code of Ethics, an internal compliance document, that guides each
Supervised Person in meeting their fiduciary obligations to Clients of LifeGuide Financial. Further, LifeGuide
Financial is subject to regulatory oversight by various agencies. These agencies require registration by LifeGuide
Financial and its Supervised Persons. As a registered entity, LifeGuide Financial is subject to examinations by
regulators, which may be announced or unannounced. LifeGuide Financial is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and
assets of the Advisor.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 49
Form ADV Part 2B – Brochure Supplement
for
Levi M. Greenly, CFP®, CFA®,CKA®
Financial Advisor
Effective: March 10, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Levi M. Greenly, CFP® CFA®, CKA® (CRD# 7218560) in addition to the information contained in the LifeGuide
Financial Advisors, LLC (“LifeGuide Financial” or the “Advisor”, CRD# 284842) Disclosure Brochure. If you have
not received a copy of the Disclosure Brochure or if you have any questions about the contents of the LifeGuide
Financial Disclosure Brochure or this Brochure Supplement, please contact us at (717) 796-1700.
Additional information about Mr. Greenly is available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 7218560.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 50
Item 2 – Educational Background and Business Experience
Levi M. Greenly, CFP® CFA®, CKA®, born in 1998, is dedicated to advising Clients of LifeGuide Financial as a
Financial Advisor. Mr. Greenly earned a Bachelor of Science in Finance from Messiah College in 2020.
Additional information regarding Mr. Greenly’s employment history is included below.
Employment History:
Financial Advisor, LifeGuide Financial Advisors, LLC
Financial Planning Intern, LifeGuide Financial Advisors, LLC
Student, Messiah College
Credit Analyst Intern, AgChoice Farm Credit
Student, Elizabethtown Area School District
FInancial Advising Intern, DDMP Investment Advisors
01/2020 to Present
08/2019 to 01/2020
08/2016 to 05/2020
05/2019 to 08/2019
09/2009 to 06/2016
01/2016 to 05/2016
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The CERTIFIED FINANCIAL PLANNER™, CFP®, and federally registered CFP® (with flame design) marks
(collectively, the “CFP® marks”) are professional certification marks granted in the United States by CERTIFIED
FINANCIAL PLANNER™ Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with clients. Currently, more than 87,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services, and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). CFP Board’s
financial planning subject areas include insurance planning and risk management, employee benefits
planning, investment planning, income tax planning, retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real-world circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of
their clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 51
Chartered Financial Analyst™ (“CFA®”)
The Chartered Financial Analyst™ (“CFA®”) charter is a professional designation established in 1962 and
awarded by CFA® Institute. To earn the CFA® charter, candidates must pass three sequential, six-hour
examinations over two to four years. The three levels of the CFA® Program test a wide range of investment
topics, including ethical and professional standards, fixed-income analysis, alternative and derivative
investments, and portfolio management and wealth planning. Also, CFA® charter holders must have at least four
years of acceptable professional experience in the investment decision-making process and must commit to,
abide by, and annually reaffirm their adherence to the CFA® Institute Code of Ethics and Standards of
Professional Conduct. CFA® is a trademark owned by CFA® Institute.
Certified Kingdom Advisor® (“CKA®”)
Kingdom Advisors is a non-profit training organization for financial professionals who specialize in the planning
differentiators that exist when you apply a Christian worldview to financial decision-making.
The prerequisites for the designation/certification are that the advisor must hold one of the approved industry
designations (CFP®, ChFC®, CPA, CPA/PFS, EA, CFA, CIMA®, AAMS, CLU®, JD) or 10 years of experience in
the discipline in which applying for the CKA® designation. The disciplines include financial planning,
investments, accounting, estate planning law, and insurance.
The education prerequisites for the designation/certification is a 20 module online university-based course and a
proctored exam. All candidates must sign a "Statement of Faith," obtain a letter of reference from pastor or
member of pastoral staff, pass a regulatory review, complete a signed statement of personal stewardship and
submit two Client references. The continuing education requirement to maintain the designation is 10 hours
annually. Kingdom Advisors (KA) also requires all Certified Kingdom Advisor® designees to remain in substantial
compliance with a set of ethical principles, rules, and standards in order to use or to continue to use the Certified
Kingdom Advisor® designation. In order to oversee such compliance, KA has established procedures for
reporting ethical violation, as well as a set of disciplinary procedures to oversee the investigation of potential
violations of such principles.
These requirements are subject to change. The most up to date requirements can be found here
https://www.finra.org/investors/professional-designations/cka
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Greenly. Mr. Greenly has never
been involved in any regulatory, civil or criminal action. There have been no Client complaints, lawsuits,
arbitration claims or administrative proceedings against Mr. Greenly.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Greenly. However, we do encourage you to
independently view the background of Mr. Greenly on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 7218560.
Item 4 – Other Business Activities
Mr. Greenly is dedicated to the investment advisory activities of LifeGuide Financials Clients. Mr. Greenly does
not have any other business activities.
Item 5 – Additional Compensation
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 52
Mr. Greenly is dedicated to the investment advisory activities of LifeGuide Financials Clients. Mr. Greenly does
not receive any additional forms of compensation.
Item 6 – Supervision
Mr. Greenly serves as a Financial Advisor of LifeGuide Financial and is supervised by David Lutz, the Chief
Compliance Officer. Mr. Lutz can be reached at (717) 796-1700.
LifeGuide Financial has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of LifeGuide Financial. Further, LifeGuide
Financial is subject to regulatory oversight by various agencies. These agencies require registration by LifeGuide
Financial and its Supervised Persons. As a registered entity, LifeGuide Financial is subject to examinations by
regulators, which may be announced or unannounced. LifeGuide Financial is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and
assets of the Advisor.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 53
Form ADV Part 2B – Brochure Supplement
for
Brien J. Lasse, CFP®, CKA®, RLP®
Partner and Financial Advisor
Effective: March 10, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Brien J. Lasse, CFP®, CKA®, RLP® (CRD# 4492498) in addition to the information contained in the LifeGuide
Financial Advisors, LLC (“LifeGuide Financial” or the “Advisor”, CRD# 284842) Disclosure Brochure. If you have
not received a copy of the Disclosure Brochure or if you have any questions about the contents of the LifeGuide
Financial Disclosure Brochure or this Brochure Supplement, please contact us at (717) 796-1700.
Additional information about Mr. Lasse is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 4492498.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 54
Item 2 – Educational Background and Business Experience
Brien J. Lasse CFP®, CKA®, RLP® , born in 1971, advises Clients of LifeGuide Financial as a Financial Advisor.
Mr. Lasse earned a Bachelor of Science in Business Administration from University of Connecticut in 1994.
Additional information regarding Mr. Lasse’s employment history is included below.
Employment History:
09/2020 to Present
10/2013 to 08/2020
10/2011 to 08/2020
07/2005 to 10/2011
Partner and Financial Advisor, LifeGuide Financial Advisors, LLC
Investment Advisor Representative, Raymond James Financial Services
Advisors, Inc.
Vice President Wealth Management - Retirement Planning & Trust Officer, Union
Savings Bank
Practice Management Director, Daoud & Associates, a Private Wealth Advisory
practice of Ameriprise Financial Services, Inc
CERTIFIED FINANCIAL PLANNER™ (“CFP®”)
The Certified Financial Planner™, CFP® and federally registered CFP® (with flame design) marks (collectively,
the “CFP® marks”) are professional certification marks granted in the United States by Certified Financial
Planner™ Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education; (2) stringent code of conduct and standards of practice; and (3) ethical
requirements that govern professional engagements with Clients. Currently, more than 71,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
• Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP® Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services, and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). CFP® Board’s
financial planning subject areas include insurance planning and risk management, employee benefits
planning, investment planning, income tax planning, retirement planning, and estate planning;
• Examination – Pass the comprehensive CFP® Certification Examination. The examination includes case
studies and Client scenarios designed to test one’s ability to correctly diagnose financial planning issues
and apply one’s knowledge of financial planning to real-world circumstances;
• Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
• Ethics – Agree to be bound by CFP® Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements in
order to maintain the right to continue to use the CFP® marks:
• Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
• Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of
their Clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to CFP®
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 55
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®
Certified Kingdom Advisor® (“CKA®”)
Kingdom Advisors is a non-profit training organization for financial professionals who specialize in the planning
differentiators that exist when you apply a Christian worldview to financial decision-making.
The prerequisites for the designation/certification are that the advisor must hold one of the approved industry
designations (CFP®, ChFC®, CPA, CPA/PFS, EA, CFA, CIMA®, AAMS, CLU®, JD) or 10 years of experience in
the discipline in which applying for the CKA® designation. The disciplines include financial planning,
investments, accounting, estate planning law, and insurance.
The education prerequisites for the designation/certification is a 20 module online university-based course and a
proctored exam. All candidates must sign a "Statement of Faith," obtain a letter of reference from pastor or
member of pastoral staff, pass a regulatory review, complete a signed statement of personal stewardship and
submit two Client references. The continuing education requirement to maintain the designation is 10 hours
annually. Kingdom Advisors (KA) also requires all Certified Kingdom Advisor® designees to remain in substantial
compliance with a set of ethical principles, rules, and standards in order to use or to continue to use the Certified
Kingdom Advisor® designation. In order to oversee such compliance, KA has established procedures for
reporting ethical violation, as well as a set of disciplinary procedures to oversee the investigation of potential
violations of such principles.
These requirements are subject to change. The most up to date requirements can be found here
https://www.finra.org/investors/professional-designations/cka
Registered Life Planner (“RLP®)
Life Planning connects the dots between our financial realities and the lives we long to live. To qualify for the
Registered Life Planner® designation, applicants must successfully complete three training courses:
1.The Seven Stages of Money Maturity® Training (16 hours) a 2-day course that teaches listening, principles of
communication, and Client-planner attitudes, values, biases, and behavioral characteristics and their impact on
financial planning.
2. EVOKE® Life Planning Training (36-40 hours) is a 4-day online or a 5-day residential course on a planning
method that uses a structured interview process to uncover Clients’ most exciting, meaningful, and fulfilling
aspirations and engage them in the work of creating their own vibrant futures, based on a solid financial
architecture. It is an experiential program where one experiences both being a Life Planner and being Life
Planned, so one of the requirements of an RLP® designation is that the advisor has been life planned.
3. The Life Planning Mentorship (40-50 hours) is a continuation of the deep learning of the EVOKE® Life
Planning Training using case studies, peer support, group teleconferences, and one-on-one guidance from an
experienced mentor over a six-month period.
After earning the RLP® designation, the planner is expected to keep their skills sharp by attending at least eight
hours of continuing education every two years.
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Lasse. Mr. Lasse has never been
involved in any regulatory, civil or criminal action. There have been no Client complaints, lawsuits, arbitration
claims or administrative proceedings against Mr. Lasse.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 56
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Lasse. However, we do encourage you to
independently view the background of Mr. Lasse on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 4492498.
Item 4 – Other Business Activities
Mr. Lasse is dedicated to the investment advisory activities of LifeGuide Financials Clients. Mr. Lasse does not
have any other business activities.
Item 5 – Additional Compensation
Mr. Lasse is dedicated to the investment advisory activities of LifeGuide Financials Clients. Mr. Lasse does not
receive any additional forms of compensation.
Item 6 – Supervision
Mr. Lasse serves as a Financial Advisor of LifeGuide Financial and is supervised by David Lutz, the Chief
Compliance Officer. Mr. Lutz can be reached at (717) 796-1700.
LifeGuide Financial has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of LifeGuide Financial. Further, LifeGuide
Financial is subject to regulatory oversight by various agencies. These agencies require registration by LifeGuide
Financial and its Supervised Persons. As a registered entity, LifeGuide Financial is subject to examinations by
regulators, which may be announced or unannounced. LifeGuide Financial is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and
assets of the Advisor.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 57
Form ADV Part 2B – Brochure Supplement
for
Noah A. Springer
Operations Analyst
Effective: March 10, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Noah A. Springer (CRD# 7292570) in addition to the information contained in the LifeGuide Financial Advisors,
LLC (“LifeGuide Financial” or the “Advisor”, CRD# 284842) Disclosure Brochure. If you have not received a copy
of the Disclosure Brochure or if you have any questions about the contents of the LifeGuide Financial Disclosure
Brochure or this Brochure Supplement, please contact us at (717) 796-1700.
Additional information about Mr. Springer is available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 7292570.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 58
Item 2 – Educational Background and Business Experience
Noah A. Springer, born in 1996, is dedicated to advising Clients of LifeGuide Financial as an Operations Analyst.
Mr. Springer earned a Bachelor of Science in Business and Engineering and a Bachelor of Arts in Mathematics
from Drexel University in 2019. Additional information regarding Mr. Springer’s employment history is included
below.
Employment History:
Operations Analyst, LifeGuide Financial Advisors, LLC
Self Employed
Student, Drexel University
08/2020 to Present
08/2019 to 06/2020
09/2014 to 06/2019
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Springer. Mr. Springer has never
been involved in any regulatory, civil or criminal action. There have been no Client complaints, lawsuits,
arbitration claims or administrative proceedings against Mr. Springer.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Springer. However, we do encourage you to
independently view the background of Mr. Springer on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 7292570.
Item 4 – Other Business Activities
Mr. Springer is dedicated to the investment advisory activities of LifeGuide Financial’s Clients. Mr. Springer does
not have any other business activities.
Item 5 – Additional Compensation
Mr. Springer is dedicated to the investment advisory activities of LifeGuide Financial’s Clients. Mr. Springer does
not receive any additional forms of compensation.
Item 6 – Supervision
Mr. Springer serves as an Operations Analyst of LifeGuide Financial and is supervised by David Lutz, the Chief
Compliance Officer. Mr. Lutz can be reached at (717) 796-1700.
LifeGuide Financial has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of LifeGuide Financial. Further, LifeGuide
Financial is subject to regulatory oversight by various agencies. These agencies require registration by LifeGuide
Financial and its Supervised Persons. As a registered entity, LifeGuide Financial is subject to examinations by
regulators, which may be announced or unannounced. LifeGuide Financial is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and
assets of the Advisor.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 59
Form ADV Part 2B – Brochure Supplement
for
Ryan B. Althoff, CFP®
Financial Advisor
Effective: March 10, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Ryan B. Althoff, CFP® (CRD# 7408767) in addition to the information contained in the LifeGuide Financial
Advisors, LLC (“LifeGuide Financial” or the “Advisor”, CRD# 284842) Disclosure Brochure. If you have not
received a copy of the Disclosure Brochure or if you have any questions about the contents of the LifeGuide
Financial Disclosure Brochure or this Brochure Supplement, please contact us at (717) 796-1700.
Additional information about Mr. Althoff is available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 7408767.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 60
Item 2 – Educational Background and Business Experience
Ryan B. Althoff, CFP®, born in 1999, is dedicated to advising Clients of LifeGuide Financial as a Financial
Advisor. Mr. Althoff earned a Bachelor's of Arts in Mathematics from Messiah University in 2021. Additional
information regarding Mr. Althoff’s employment history is included below.
Employment History:
Financial Advisor, LifeGuide Financial Advisors, LLC
07/2021 to Present
Certified Financial Planner (CFP®)
The Certified Financial Planner™, CFP®, and federally registered CFP® (with flame design) marks (collectively,
the “CFP marks”) are professional certification marks granted in the United States by the Certified Financial
Planner Board of Standards, Inc. (“CFP® Board”).
The CFP® certification is a voluntary certification; no federal or state law or regulation requires financial planners
to hold the CFP® certification. It is recognized in the United States and a number of other countries for its (1) high
standard of professional education, (2) stringent code of conduct and standards of practice, and (3) ethical
requirements that govern professional engagements with Clients. Currently, more than 92,000 individuals have
obtained CFP® certification in the United States.
To attain the right to use the CFP® marks, an individual must satisfactorily fulfill the following requirements:
● Education – Complete an advanced college-level course of study addressing the financial planning
subject areas that CFP® Board’s studies have determined as necessary for the competent and
professional delivery of financial planning services and attain a Bachelor’s Degree from a regionally
accredited United States college or university (or its equivalent from a foreign university). The CFP®
Board’s financial planning subject areas include insurance planning and risk management, employee
benefits planning, investment planning, income tax planning, retirement planning, and estate planning;
● Examination – Pass the comprehensive CFP® Certification Examination. The examination, administered
in 10 hours over a two-day period, includes case studies and Client scenarios designed to test one’s
ability to correctly diagnose financial planning issues and apply one’s knowledge of financial planning to
real-world circumstances;
● Experience – Complete at least three years of full-time financial planning-related experience (or the
equivalent, measured as 2,000 hours per year); and
● Ethics – Agree to be bound by the CFP® Board’s Standards of Professional Conduct, a set of documents
outlining the ethical and practice standards for CFP® professionals. Individuals who become certified
must complete the following ongoing education and ethics requirements in order to maintain the right to
continue to use the CFP® marks.
● Continuing Education – Complete 30 hours of continuing education hours every two years, including two
hours on the Code of Ethics and other parts of the Standards of Professional Conduct, to maintain
competence and keep up with developments in the financial planning field; and
● Ethics – Renew an agreement to be bound by the Standards of Professional Conduct. The Standards
prominently require that CFP® professionals provide financial planning services at a fiduciary standard of
care. This means CFP® professionals must provide financial planning services in the best interests of
their Clients.
CFP® professionals who fail to comply with the above standards and requirements may be subject to the CFP®
Board’s enforcement process, which could result in suspension or permanent revocation of their CFP®
certification.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 61
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Althoff. Mr. Althoff has never been
involved in any regulatory, civil or criminal action. There have been no Client complaints, lawsuits, arbitration
claims or administrative proceedings against Mr. Althoff.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Althoff. However, we do encourage you to
independently view the background of Mr. Althoff on the Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 7408767.
Item 4 – Other Business Activities
Mr. Althoffr is dedicated to the investment advisory activities of LifeGuide Financial’s Clients. Mr. Althoff does not
have any other business activities.
Item 5 – Additional Compensation
Mr. Althoff is dedicated to the investment advisory activities of LifeGuide Financial’s Clients. Mr. Althoff does not
receive any additional forms of compensation.
Item 6 – Supervision
Mr. Althoff serves as an Analyst of LifeGuide Financial and is supervised by David Lutz, the Chief Compliance
Officer. Mr. Lutz can be reached at (717) 796-1700.
LifeGuide Financial has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of LifeGuide Financial. Further, LifeGuide
Financial is subject to regulatory oversight by various agencies. These agencies require registration by LifeGuide
Financial and its Supervised Persons. As a registered entity, LifeGuide Financial is subject to examinations by
regulators, which may be announced or unannounced. LifeGuide Financial is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and
assets of the Advisor.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 62
Form ADV Part 2B – Brochure Supplement
for
Michael T. Ginder
Financial Advisor
Effective: March 10, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Michael T. Ginder (CRD# 7787122) in addition to the information contained in the LifeGuide Financial Advisors,
LLC (“LifeGuide Financial” or the “Advisor”, CRD# 284842) Disclosure Brochure. If you have not received a copy
of the Disclosure Brochure or if you have any questions about the contents of the LifeGuide Financial Disclosure
Brochure or this Brochure Supplement, please contact us at (717) 796-1700.
Additional information about Mr. Ginder is available on the SEC’s Investment Adviser Public Disclosure website
at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 7787122.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 63
Item 2 – Educational Background and Business Experience
Michael T. Ginder, born in 2000, is dedicated to advising Clients of LifeGuide Financial as a Financial Advisor.
Mr. Ginder earned a Bachelor’s degree from Liberty University in 2023. Additional information regarding Mr.
Ginder’s employment history is included below.
Employment History:
Financial Advisor, LifeGuide Financial Advisors, LLC
07/2023 to Present
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Ginder. Mr. Ginder has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration
claims or administrative proceedings against Mr. Ginder.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Ginder.
However, we do encourage you to independently view the background of Mr. Ginder on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
7787122.
Item 4 – Other Business Activities
Mr. Ginder is dedicated to the investment advisory activities of LifeGuide Financial’s Clients. Mr. Ginder does not
have any other business activities.
Item 5 – Additional Compensation
Mr. Ginder is dedicated to the investment advisory activities of LifeGuide Financial’s Clients. Mr. Ginder does not
receive any additional forms of compensation.
Item 6 – Supervision
Mr. Ginder serves as a Financial Advisor of LifeGuide Financial and is supervised by David Lutz, the Chief
Compliance Officer. Mr. Lutz can be reached at (717) 796-1700.
LifeGuide Financial has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of LifeGuide Financial. Further, LifeGuide
Financial is subject to regulatory oversight by various agencies. These agencies require registration by LifeGuide
Financial and its Supervised Persons. As a registered entity, LifeGuide Financial is subject to examinations by
regulators, which may be announced or unannounced. LifeGuide Financial is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and
assets of the Advisor.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 64
Form ADV Part 2B – Brochure Supplement
for
Kristopher W. Sekera
Financial Advisor
Effective: March 10, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Kristopher W. Sekera (CRD# 7959895) in addition to the information contained in the LifeGuide Financial Advisors,
LLC (“LifeGuide Financial” or the “Advisor”, CRD# 284842) Disclosure Brochure. If you have not received a copy
of the Disclosure Brochure or if you have any questions about the contents of the LifeGuide Financial Disclosure
Brochure or this Brochure Supplement, please contact us at (717) 796-1700.
Additional information about Mr. Sekera is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 7959895.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 65
Item 2 – Educational Background and Business Experience
Kristopher W. Sekera, born in 2002, is dedicated to advising Clients of LifeGuide Financial as a Financial Advisor.
Mr. Sekera earned a Bachelor of Science from Grove City College in 2024. Additional information regarding Mr.
Sekera’s employment history is included below.
Employment History:
Financial Advisor, LifeGuide Financial Advisors, LLC
Desk Shift Worker, Grove City College
Financial Planning Intern, LifeGuide Financial Advisors
Camp Counselor, Summer's Best Two Weeks
Finance Intern, Pheple Federal Credit Union
Student Teller, Pheple Federal Credit Union
07/2024 to Present
01/2023 to 05/2024
07/2023 to 08/2023
05/2022 to 08/2022
07/2021 to 08/2021
07/2018 to 01/2021
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Sekera. Mr. Sekera has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims
or administrative proceedings against Mr. Sekera.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Sekera.
However, we do encourage you to independently view the background of Mr. Sekera on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
7959895.
Item 4 – Other Business Activities
Mr. Sekera is dedicated to the investment advisory activities of LifeGuide Financial’s Clients. Mr. Sekera does not
have any other business activities.
Item 5 – Additional Compensation
Mr. Sekera is dedicated to the investment advisory activities of LifeGuide Financial’s Clients. Mr. Sekera does not
receive any additional forms of compensation.
Item 6 – Supervision
Mr. Sekera serves as a Financial Advisor of LifeGuide Financial and is supervised by David Lutz, the Chief
Compliance Officer. Mr. Lutz can be reached at (717) 796-1700.
LifeGuide Financial has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of LifeGuide Financial. Further, LifeGuide
Financial is subject to regulatory oversight by various agencies. These agencies require registration by LifeGuide
Financial and its Supervised Persons. As a registered entity, LifeGuide Financial is subject to examinations by
regulators, which may be announced or unannounced. LifeGuide Financial is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and assets
of the Advisor.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 66
Form ADV Part 2B – Brochure Supplement
for
Stephen R. Bruce
Financial Advisor
Effective: March 10, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
Stephen R. Bruce (CRD# 7959913) in addition to the information contained in the LifeGuide Financial Advisors,
LLC (“LifeGuide Financial” or the “Advisor”, CRD# 284842) Disclosure Brochure. If you have not received a copy
of the Disclosure Brochure or if you have any questions about the contents of the LifeGuide Financial Disclosure
Brochure or this Brochure Supplement, please contact us at (717) 796-1700.
Additional information about Mr. Bruce is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 7959913.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 67
Item 2 – Educational Background and Business Experience
Stephen R. Bruce, born in 2000, is dedicated to advising Clients of LifeGuide Financial as a Financial Advisor. Mr.
Bruce earned a Bachelor’s in Business Administration: Communications from Liberty University in 2022.Mr. Bruce
also earned a Master’s in Business Administration from Liberty University in 2024. Additional information regarding
Mr. Bruce’s employment history is included below.
Employment History:
Financial Advisor, LifeGuide Financial Advisors, LLC
Financial Planning Intern, LifeGuide Financial Advisors
Pastoral Intern, Grace Church
Marketing Coordinator, Parable Communications
Summer staff, Lorenz and Jones
07/2024 to Present
01/2024 to 07/2024
05/2022 to 07/2022
04/2022 to 03/2024
05/2019 to 08/2020
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Bruce. Mr. Bruce has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration claims
or administrative proceedings against Mr. Bruce.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Bruce.
However, we do encourage you to independently view the background of Mr. Bruce on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
7959913.
Item 4 – Other Business Activities
Mr. Bruce is dedicated to the investment advisory activities of LifeGuide Financial’s Clients. Mr. Bruce does not
have any other business activities.
Item 5 – Additional Compensation
Mr. Bruce is dedicated to the investment advisory activities of LifeGuide Financial’s Clients. Mr. Bruce does not
receive any additional forms of compensation.
Item 6 – Supervision
Mr. Bruce serves as a Financial Advisor of LifeGuide Financial and is supervised by David Lutz, the Chief
Compliance Officer. Mr. Lutz can be reached at (717) 796-1700.
LifeGuide Financial has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of LifeGuide Financial. Further, LifeGuide
Financial is subject to regulatory oversight by various agencies. These agencies require registration by LifeGuide
Financial and its Supervised Persons. As a registered entity, LifeGuide Financial is subject to examinations by
regulators, which may be announced or unannounced. LifeGuide Financial is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and assets
of the Advisor.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 68
Form ADV Part 2B – Brochure Supplement
for
James P. Ortale
Financial Advisor
Effective: March 10, 2025
This Form ADV 2B (“Brochure Supplement”) provides information about the background and qualifications of
James P. Ortale (CRD# 8034431) in addition to the information contained in the LifeGuide Financial Advisors,
LLC (“LifeGuide Financial” or the “Advisor”, CRD# 284842) Disclosure Brochure. If you have not received a copy
of the Disclosure Brochure or if you have any questions about the contents of the LifeGuide Financial Disclosure
Brochure or this Brochure Supplement, please contact us at (717) 796-1700.
Additional information about Mr. Ortale is available on the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with his full name or his Individual CRD# 8034431.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 69
Item 2 – Educational Background and Business Experience
James P. Ortale, born in 2001, is dedicated to advising Clients of LifeGuide Financial as a Financial Advisor. Mr.
Ortale earned his Bachelor of Arts in Finance from Gordon College in 2023. Additional information regarding Mr.
Ortale’s employment history is included below.
Employment History:
Financial Advisor, LifeGuide Financial Advisors, LLC
Financial Planning Intern, LifeGuide Financial Advisors, LLC
Accounts Receivable Specialist, Bigelow Tea
Finance Intern, Bigelow Tea
Fiscal Intern, Town of Southbury
Financial Planning Teaching Assistant, Gordon College
Resident Advisor, Gordon College
10/2024 to Present
07/2024 to 10/2024
08/2023 to 05/2024
06/2023 to 08/2023
05/2022 to 07/2022
01/2022 to 12/2022
08/2021 to 05/2023
Item 3 – Disciplinary Information
There are no legal, civil or disciplinary events to disclose regarding Mr. Ortale. Mr. Ortale has never been
involved in any regulatory, civil or criminal action. There have been no client complaints, lawsuits, arbitration
claims or administrative proceedings against Mr. Ortale.
Securities laws require an advisor to disclose any instances where the advisor or its advisory persons have been
found liable in a legal, regulatory, civil or arbitration matter that alleges violation of securities and other statutes;
fraud; false statements or omissions; theft, embezzlement or wrongful taking of property; bribery, forgery,
counterfeiting, or extortion; and/or dishonest, unfair or unethical practices. As previously noted, there are no
legal, civil or disciplinary events to disclose regarding Mr. Ortale.
However, we do encourage you to independently view the background of Mr. Ortale on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching with his full name or his Individual CRD#
8034431.
Item 4 – Other Business Activities
Mr. Ortale is dedicated to the investment advisory activities of LifeGuide Financial’s Clients. Mr. Ortale does not
have any other business activities.
Item 5 – Additional Compensation
Mr. Ortale is dedicated to the investment advisory activities of LifeGuide Financial’s Clients. Mr. Ortale does not
receive any additional forms of compensation.
Item 6 – Supervision
Mr. Ortale serves as a Financial Advisor of LifeGuide Financial and is supervised by David Lutz, the Chief
Compliance Officer. Mr. Lutz can be reached at (717) 796-1700.
LifeGuide Financial has implemented a Code of Ethics, an internal compliance document that guides each
Supervised Person in meeting their fiduciary obligations to Clients of LifeGuide Financial. Further, LifeGuide
Financial is subject to regulatory oversight by various agencies. These agencies require registration by LifeGuide
Financial and its Supervised Persons. As a registered entity, LifeGuide Financial is subject to examinations by
regulators, which may be announced or unannounced. LifeGuide Financial is required to periodically update the
information provided to these agencies and to provide various reports regarding the business activities and
assets of the Advisor.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 70
Privacy Policy
Effective: March 10, 2025
Our Commitment to You
LifeGuide Financial Advisors, LLC (“LifeGuide Financial” or the “Advisor”) is committed to safeguarding the use
of personal information of our Clients (also referred to as “you” and “your”) that we obtain as your Investment
Advisor, as described here in our Privacy Policy (“Policy”).
Our relationship with you is our most important asset. We understand that you have entrusted us with your
private information, and we do everything that we can to maintain that trust. LifeGuide Financial (also referred to
as "we", "our" and "us”) protects the security and confidentiality of the personal information we have and
implements controls to ensure that such information is used for proper business purposes in connection with the
management or servicing of our relationship with you.
LifeGuide Financial does not sell your non-public personal information to anyone. Nor do we provide such
information to others except for discrete and reasonable business purposes in connection with the servicing and
management of our relationship with you, as discussed below.
Details of our approach to privacy and how your personal non-public information is collected and used are set
forth in this Policy.
Why you need to know?
Registered Investment Advisors (“RIAs”) must share some of your personal information in the course of servicing
your account. Federal and State laws give you the right to limit some of this sharing and require RIAs to disclose
how we collect, share, and protect your personal information.
What information do we collect from you?
Assets and liabilities
Date of Birth, Social Security Number or
Taxpayer Identification Number
Name, address and phone number[s]
Income and expenses
E-mail address[es]
Investment activity
Account information (including other institutions)
Investment experience and goals
What Information do we collect from other sources?
Custody, brokerage and advisory agreements
Account applications and forms
Other advisory agreements and legal documents
Investment questionnaires and suitability
documents
Transactional information with us or others
Other information needed to service account
How do we protect your information?
To safeguard your personal information from unauthorized access and use we maintain physical, procedural and
electronic security measures. These include such safeguards as secure passwords, encrypted file storage and a
secure office environment. Our technology vendors provide security and access control over personal
information and have policies over the transmission of data. Our associates are trained on their responsibilities to
protect Client’s personal information.
We require third parties that assist in providing our services to you to protect the personal information they
receive from us.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 71
How do we share your information?
An RIA shares Client personal information to effectively implement its services. In the section below, we list some
reasons we may share your personal information.
Basis For Sharing
Do we share?
Can you
limit?
Yes
No
No
Not Shared
Servicing our Clients
We may share non-public personal information with non-affiliated third
parties (such as administrators, brokers, custodians, regulators, credit
agencies, other financial institutions) as necessary for us to provide
agreed upon services to you, consistent with applicable law, including but
not limited to: processing transactions; general account maintenance;
responding to regulators or legal investigations; and credit reporting.
Marketing Purposes
LifeGuide Financial does not disclose, and does not intend to disclose,
personal information with non-affiliated third parties to offer you services.
Certain laws may give us the right to share your personal information with
financial institutions where you are a customer and where LifeGuide
Financial or the Client has a formal agreement with the financial
institution. We will only share information for purposes of servicing
your accounts, not for marketing purposes.
Yes
Yes
No
Not Shared
Authorized Users
Your non-public personal information may be disclosed to you and
persons that we believe to be your authorized agent[s] or
representative[s].
Information About Former Clients
LifeGuide Financial does not disclose, and does not intend to disclose,
non-public personal information to non-affiliated third parties with respect
to persons who are no longer our Clients.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us.
Periodically we may revise this Policy, and will provide you with a revised policy if the changes materially alter
the previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public
personal information other than as described in this notice unless we first notify you and provide you with an
opportunity to prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by
contacting us at (717) 796-1700.
LifeGuide Financial Advisors
400 W Main St., Mechanicsburg, PA 17055
Phone: (717) 796-1700 | Fax: (717) 796-7763
2011 W. Trindle Road, Carlisle, PA 17013
Phone: (717) 218-5268 Fax: (717) 243-7872
www.LifeGuidefa.com
Page 72