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Item 1
Cover Page
KREITLER FINANCIAL, LLC
ADV Part 2A - Disclosure Brochure
Dated: March 26th, 2025
Contact: Charles Kreitler, Chief Compliance Officer
265 Church Street, Suite 501
New Haven, Connecticut, 06510
This brochure provides information about the qualifications and business practices of Kreitler
Financial, LLC. If you have any questions about the contents of this brochure, please contact us at
(203) 867-4396 or at Charles.Kreitler@KreitlerFinancial.com. The information in this brochure has
not been approved or verified by the United States Securities and Exchange Commission or by any
state securities authority.
Additional information about Kreitler Financial, LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov.
References herein to Kreitler Financial, LLC as a “registered investment adviser” or any reference to
being “registered” does not imply a certain level of skill or training.
Item 2
Material Changes
There have been no material changes made to this Brochure since our last Annual Amendment filing made on
March 22, 2024.
Item 3
Table of Contents
Item 1 Cover Page .............................................................................................................................................. 1
Item 2 Material Changes .................................................................................................................................... 2
Item 3 Table of Contents .................................................................................................................................... 2
Item 4 Advisory Business .................................................................................................................................. 3
Item 5 Fees and Compensation .......................................................................................................................... 7
Item 6 Performance-Based Fees and Side-by-Side Management ...................................................................... 9
Item 7 Types of Clients ...................................................................................................................................... 9
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ............................................................... 9
Item 9 Disciplinary Information....................................................................................................................... 11
Item 10 Other Financial Industry Activities and Affiliations ........................................................................... 11
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ...................... 12
Item 12 Brokerage Practices ............................................................................................................................ 13
Item 13 Review of Accounts ............................................................................................................................ 15
Item 14 Client Referrals and Other Compensation .......................................................................................... 15
Item 15 Custody ............................................................................................................................................... 15
Item 16 Investment Discretion ......................................................................................................................... 16
Item 17 Voting Client Securities ...................................................................................................................... 16
Item 18 Financial Information ......................................................................................................................... 16
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Item 4
Advisory Business
A. Kreitler Financial, LLC (the “Registrant”) is a limited liability company formed in the state
of Connecticut in February 2003. The Registrant became a registered investment advisor
with the U.S. Securities and Exchange Commission in May 2020. The Registrant is
principally owned by Charles Kreitler. Mr. Kreitler is also the Registrant’s Managing
Member.
B.
INVESTMENT ADVISORY SERVICES
The Registrant provides discretionary and non-discretionary investment advisory services
on a fee basis. Registrant’s annual investment advisory fee may include investment advisory
services, and, to the extent specifically requested by the client, financial planning and
consulting services. In the event that the client requires extraordinary planning and/or
consultation services (to be determined in the sole discretion of the Registrant), the
Registrant may determine to charge for such additional services, the dollar amount of which
shall be set forth in a separate written notice to the client.
The Registrant provides investment advisory services specific to the needs of each client.
Before providing investment advisory services, an investment adviser representative will
ascertain each client’s investment objectives. Thereafter, the Registrant will recommend that
the client allocate investment assets consistent with the designated investment objectives.
The Registrant primarily recommends that clients allocate investment assets among various
mutual funds and/or exchange traded funds (“ETFs”), individual equity (stocks), debt
(bonds) and fixed income securities in accordance with the client’s designated investment
objective(s). Once allocated, the Registrant provides ongoing monitoring and review of
account performance, asset allocation and client investment objectives.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND -ALONE)
The Registrant may provide financial planning and/or consulting services (including
investment and non-investment related matters, including estate planning, insurance
planning, etc.) on a stand-alone separate fee basis.
Prior to engaging the Registrant to provide planning or consulting services, clients are
generally required to enter into an agreement with Registrant setting forth the terms and
conditions of the engagement (including termination), describing the scope of the services
to be provided, and the portion of the fee that is due from the client prior to Registrant
commencing services.
It remains the client’s responsibility to promptly notify the Registrant if there is ever any
change in their financial situation or investment objectives for the purpose of reviewing,
evaluating or revising Registrant’s previous recommendations and/or services.
Miscellaneous
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. As indicated above, to the extent requested by a client, Registrant may provide
financial planning and related consulting services inclusive of its advisory fee as set forth
at Item 5 below (exceptions may occur based upon assets under management, special
projects, etc., for which the Registrant may charge a separate fee). However, neither the
Registrant nor its investment adviser representatives assist clients with the implementation
of any financial plan, unless they have agreed to do so in writing. The Registrant does not
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monitor a client’s financial plan, unless specifically engaged to do so, and it is the client’s
responsibility to revisit the financial plan with the Registrant, if desired.
Furthermore, although the Registrant may provide recommendations regarding non-
investment related matters, such as estate planning, tax planning and insurance, the
Registrant does not serve as an attorney or accountant, and no portion of its services should
be construed as legal or accounting services. Accordingly, the Registrant does not prepare
estate planning documents or tax returns.
To the extent requested by a client, the Registrant may recommend the services of other
professionals for certain non-investment implementation purposes (i.e., attorneys,
accountants, insurance, etc.), including certain of the Registrant’s representatives in their
individual capacities as licensed insurance agents (See disclosure at Item 10.C below). The
client is under no obligation to engage the services of any such recommended professional.
The client retains absolute discretion over all such implementation decisions and is free to
accept or reject any recommendation from Registrant and/or its representatives.
If the client engages any recommended unaffiliated professional, and a dispute arises
thereafter relative to such engagement, the client agrees to seek recourse exclusively from
and against the engaged professional. At all times, the engaged licensed professional(s) (i.e.,
attorney, accountant, insurance agent, etc.), and not the Registrant, shall be responsible for
the quality and competency of the services provided.
Non-Discretionary Service Limitations. Clients that determine to engage the Registrant
on a non-discretionary investment advisory basis must be willing to accept that the
Registrant cannot effect any account transactions without obtaining prior consent to any
such transaction(s) from the client. Therefore, in the event of a market correction during
which the client is unavailable, the Registrant will be unable to effect any account
transactions (as it would for its discretionary clients) without first obtaining the client’s
consent.
Use of Mutual and Exchange Traded Funds. Most mutual funds and exchange traded
funds are available directly to the public. Therefore, a prospective client can obtain many
of the funds that may be utilized by Registrant independent of engaging Registrant as an
investment advisor. However, if a prospective client determines to do so, he/she will not
receive Registrant’s initial and ongoing investment advisory services.
Use of DFA Mutual Funds. Certain mutual funds, such as those issued by Dimensional
Fund Advisors (“DFA”), are generally only available through selected registered investment
advisers. Registrant may allocate client investment assets to DFA mutual funds. Therefore,
upon the termination of Registrant’s services to a client, restrictions regarding transferability
and/or additional purchases of, or reallocation among DFA funds will apply.
Mutual Fund and ETF Fees In addition to Registrant’s investment advisory fee described
below, and transaction and/or custodial fees discussed below, clients will also incur, relative
to all mutual fund and exchange traded fund purchases, charges imposed at the fund level
(e.g., management fees and other fund expenses).
Tamarac and/or eMoney. Registrant may provide its clients with access to an online
platform hosted by Tamarac and/or “eMoney Advisor” (“eMoney”). These platforms allow
a client to view their complete asset allocation, including those assets that Registrant does
not manage (the “Excluded Assets”). Registrant does not provide investment management,
monitoring, or implementation services for the Excluded Assets. Unless otherwise
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specifically agreed to, in writing, Registrant’s service relative to the Excluded Assets is
limited to reporting only. Therefore, Registrant shall not be responsible for the investment
performance of the Excluded Assets.
Without limiting the above, the Registrant shall not be responsible for any implementation
error (timing, trading, etc.) relative to the Excluded Assets. The client may choose to engage
Registrant to manage some or all of the Excluded Assets pursuant to the terms and
conditions of an Investment Advisory Agreement between Registrant and the client.
The eMoney platform also provides access to other types of information and applications
including financial planning concepts and functionality, which should not, in any manner
whatsoever, be construed as services, advice, or recommendations provided by Registrant.
Finally, Registrant shall not be held responsible for any adverse results a client may
experience if the client engages in financial planning or other functions available on the
eMoney platform without Registrant’s assistance or oversight.
the
Socially Responsible (ESG) Investing Limitations. Socially Responsible Investing
involves
incorporation of Environmental, Social and Governance (“ESG”)
considerations into the investment due diligence process. Registrant will only employ an
ESG strategy or portfolio when requested by the client to do so. If implemented, Registrant
shall rely upon the assessments undertaken by the unaffiliated mutual fund, exchange traded
fund or separate account portfolio manager to determine that the fund’s or portfolio’s
underlying company securities meet a socially responsible mandate.
ESG investing incorporates a set of criteria/factors used in evaluating potential
investments: Environmental (i.e., considers how a company safeguards the environment);
Social (i.e., the manner in which a company manages relationships with its employees,
customers, and the communities in which it operates); and Governance (i.e., company
management considerations). The number of companies that meet an acceptable ESG
mandate can be limited when compared to those that do not and could underperform broad
market indices.
Investors must accept these limitations, including potential for underperformance.
Correspondingly, the number of ESG mutual funds and exchange-traded funds are limited
when compared to those that do not maintain such a mandate. As with any type of
investment (including any investment and/or investment strategies recommended and/or
undertaken by Registrant), there can be no assurance that investment in ESG securities or
funds will be profitable or prove successful.
Portfolio Activity. Registrant has a fiduciary duty to provide services consistent with the
client’s best interest. As part of its investment advisory services, Registrant will review
client portfolios on an ongoing basis to determine if any changes are necessary based upon
various factors, including, but not limited to, investment performance, fund manager tenure,
style drift, account additions/withdrawals, and/or a change in the client’s investment
objective. Based upon these factors, there may be extended periods of time when Registrant
determines that changes to a client’s portfolio are neither necessary nor prudent. Clients
nonetheless remain subject to the fees described in Item 5 below during periods of account
inactivity.
in
Cash Positions. Registrant treats cash as an asset class. As such, unless determined to the
contrary by Registrant, all cash positions (money markets, etc.) shall continue to be included
as part of assets under management for purposes of calculating Registrant’s advisory fee. At
any specific point
time, depending upon perceived or anticipated market
conditions/events (there being no guarantee that such anticipated market conditions/events
will occur), Registrant may maintain cash positions for defensive and liquidity purposes. In
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addition, while assets are maintained in cash, such amounts could miss market advances.
Furthermore, should Registrant hold any portion of the client’s assets in a money market
fund, Registrant’s advisory fee could exceed the interest paid by the fund, depending upon
current yields.
Cash Sweep Accounts. Certain account custodians can require that cash proceeds from
account transactions or new deposits, be swept to and/or initially maintained in a specific
custodian designated sweep account. The yield on the sweep account will generally be lower
than those available for other money market accounts. When this occurs, to help mitigate
the corresponding yield dispersion Registrant shall (usually within 30 days thereafter)
generally (with exceptions) purchase a higher yielding money market fund (or other type
security) available on the custodian’s platform, unless Registrant reasonably anticipates that
it will utilize the cash proceeds during the subsequent 30-day period to purchase additional
investments for the client’s account. Exceptions and/or modifications can and will occur
with respect to all or a portion of the cash balances for various reasons, including, but not
limited to the amount of dispersion between the sweep account and a money market fund,
the size of the cash balance, an indication from the client of an imminent need for such cash,
or the client has a demonstrated history of writing checks from the account.
The above does not apply to the cash component maintained within a Registrant actively
managed investment strategy (the cash balances for which shall generally remain in the
custodian designated cash sweep account), an indication from the client of a need for access
to such cash, assets allocated to an unaffiliated investment manager and cash balances
maintained for fee billing purposes.
The client shall remain exclusively responsible for yield dispersion/cash balance decisions
and corresponding transactions for cash balances maintained in any Registrant unmanaged
accounts.
Retirement Plan Rollovers–Conflict of Interest. A client or prospective client leaving an
employer typically has four options regarding an existing retirement plan (and may engage
in a combination of these options): (i) leave the money in the former employer’s plan, if
permitted, (ii) roll over the assets to the new employer’s plan, if one is available and
rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”), or (iv)
cash out the account value (which could, depending upon the client’s age, result in adverse
tax consequences). If Registrant recommends that a client roll over their retirement plan
assets into an account to be managed by Registrant, such a recommendation creates a
conflict of interest if Registrant will earn new (or increase its current) compensation as a
result of the rollover. If Registrant provides a recommendation as to whether a client should
engage in a rollover or not, Registrant is acting as a fiduciary within the meaning of Title I
of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. No client is under any obligation
to roll over retirement plan assets to an account managed by Registrant.
Client Obligations. In performing its services, Registrant shall not be required to verify any
information received from the client or from the client’s other professionals, and is expressly
authorized to rely thereon. Moreover, each client is advised that it remains their
responsibility to promptly notify the Registrant if there is ever any change in their financial
situation or investment objectives for the purpose of reviewing, evaluating or revising
Registrant’s previous recommendations and/or services.
Cybersecurity Risk. The information technology systems and networks that Registrant and
its third-party service providers use to provide services to Registrant’s clients employ
various controls that are designed to prevent cybersecurity incidents stemming from
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intentional or unintentional actions that could cause significant interruptions in Registrant’s
operations and/or result in the unauthorized acquisition or use of clients’ confidential or
non-public personal information.
In accordance with Regulation S-P, the Registrant is committed to protecting the privacy
and security of its clients' non-public personal information by implementing appropriate
administrative, technical, and physical safeguards. Registrant has established processes to
mitigate the risks of cybersecurity incidents, including the requirement to restrict access to
such sensitive data and to monitor its systems for potential breaches. Clients and Registrant
are nonetheless subject to the risk of cybersecurity incidents that could ultimately cause
them to incur financial losses and/or other adverse consequences.
Although the Registrant has established processes to reduce the risk of cybersecurity
incidents, there is no guarantee that these efforts will always be successful, especially
considering that the Registrant does not control the cybersecurity measures and policies
employed by third-party service providers, issuers of securities, broker-dealers, qualified
custodians, governmental and other regulatory authorities, exchanges, and other financial
market operators and providers. In compliance with Regulation S-P, the Registrant will
notify clients in the event of a data breach involving their non-public personal information
as required by applicable state and federal laws.
Disclosure Statement. A copy of the Registrant’s written Brochure and CRS, as set forth
on Parts 2 and 3 of Form ADV, respectively, shall be provided to each client prior to the
execution of any new advisory agreement.
C. The Registrant shall provide investment advisory services specific to the needs of each
client. Prior to providing investment advisory services, an investment adviser representative
will ascertain each client’s investment objective(s). Thereafter, the Registrant shall allocate
and/or recommend that the client allocate investment assets consistent with the designated
investment objective(s). The client may, at any time, impose reasonable restrictions, in
writing, on the Registrant’s services.
D. The Registrant does not participate in a wrap fee program.
E. As of December 31, 2024, the Registrant had $511,224,877 in assets under management on
a discretionary basis and $3,687,645 in assets under management on a non-discretionary
basis.
Item 5
Fees and Compensation
A.
INVESTMENT ADVISORY SERVICES
The Registrant provides discretionary investment advisory services on a fee basis. The
Registrant’s annual investment advisory fee is based upon a percentage (%) of the market
value of the client’s assets placed under the Registrant’s management. The Registrant’s fee
shall generally be between 0.65% and 1.25% as follows:
Annual Rate
Portfolio Value
Up to 1,299,999
1.25%
1,300,000 to 1,999,999 1.20%
Portfolio values above $2,000,000 will be charged as follows:
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Annual Rate
Portfolio Value
The first $2,000,000 1.20%
0.85%
Next $3,000,000
Next $5,000,000
0.75%
Above $10,000,000
0.65%
* Subject to a minimum account size of $1,000,000.
The Registrant may, in its sole discretion, reduce or waive its minimum asset requirement
based upon certain criteria (i.e., anticipated future earning capacity, anticipated future
additional assets, dollar amount of assets to be managed, related accounts, account
composition, negotiations with client, etc.).
The Registrant’s investment advisory fee is negotiable at Registrant’s discretion, depending
upon objective and subjective factors including but not limited to: the amount of assets to
be managed; portfolio composition; the scope and complexity of the engagement; the
anticipated number of meetings and servicing needs; related accounts; future earning
capacity; anticipated future additional assets; the professional(s) rendering the service(s);
prior relationships with the Registrant and/or its representatives, and negotiations with the
client. As a result of these factors, similarly situated clients could pay different fees, the
services to be provided by the Registrant to any particular client could be available from
other advisers at lower fees, and certain clients may have fees different than those
specifically set forth above.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
The Registrant may provide financial planning and/or consulting services (including
investment and non-investment related matters, including estate planning, insurance
planning, etc.) on a stand-alone fee basis. Registrant’s planning and consulting fees are
negotiable, but generally range from $3,000 to $15,000 on a fixed fee basis, and from $175
to $400 on an hourly rate basis, depending upon the level and scope of the service(s)
required and the professional(s) rendering the service(s).
B. Clients may elect to have the Registrant’s advisory fees deducted from their custodial
account. Both Registrant’s Agreement and the custodial/clearing agreement may authorize
the custodian to debit the account for the amount of the Registrant’s investment advisory
fee and to directly remit that advisory fee to the Registrant in compliance with regulatory
procedures.
In the limited event that the Registrant bills the client directly, payment is due upon receipt
of the Registrant’s invoice.
C. As discussed below, unless the client directs otherwise or an individual client’s
circumstances require, Registrant shall generally recommend that Raymond James &
Associates, Inc., member New York Stock Exchange/SIPC (“Raymond James”) serve as the
broker-dealer/custodian for client investment management assets. Broker-dealers such as
Raymond James charge transaction fees for effecting certain securities transactions.
In addition to the Registrant’s investment management fee and/or transaction fees, clients
will also incur, relative to all mutual fund and exchange traded fund purchases, charges
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imposed at the fund level (e.g., management fees and other fund expenses). Clients engaging
Independent Managers will incur additional investment advisory fees.
D. Registrant's annual investment advisory fee shall be prorated and paid quarterly, in advance,
based upon the market value of the assets on the last business day of the previous quarter.
The Registrant has engaged Tamarac, a third party service provider, to assist with certain
back office duties including client fee calculations. Although Tamarac’s asset valuation shall
generally track the values reflected on account statements provided by Raymond James or
any other custodian used by Registrant’s clients, due to Tamarac’s treatment of accrued
interest on fixed income securities, fee calculations may be based upon an account value
that differs from statements you receive from Raymond James or other client custodians.
With the exception of a financial planning engagement on a project basis, which may
automatically terminate upon the completion of the project, agreements between the
Registrant and the client will continue in effect until terminated by either party by written
notice in accordance with the terms of the Agreement. Upon termination, the Registrant
shall refund the pro-rated portion of any advanced advisory fee paid to the Registrant based
upon the number of days remaining in the billing month.
E. Neither the Registrant, nor its representatives accept compensation from the sale of
securities or other investment products.
Item 6
Performance-Based Fees and Side-by-Side Management
Neither the Registrant nor any supervised person of the Registrant accepts performance-
based fees.
Item 7
Types of Clients
The Registrant’s clients shall generally include individuals, business entities, charitable
organizations, pension and profit-sharing plans, trusts and estates.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. The Registrant may utilize the following methods of security analysis:
• Fundamental - (analysis performed on historical and present data, with the goal of
making financial forecasts)
• Technical – (analysis performed on historical and present data, focusing on price
and trade volume, to forecast the direction of prices)
• Cyclical – (analysis performed on historical relationships between price and
market trends, to forecast the direction of prices)
The Registrant may utilize the following investment strategies when implementing investment
advice given to clients:
• Long Term Purchases (securities held at least a year)
• Short Term Purchases (securities sold within a year)
Investment Risk. Investing in securities involves risk of loss that clients should be prepared
to bear. Different types of investments involve varying degrees of risk, and it should not be
assumed that future performance of any specific investment or investment strategy (including
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the investments and/or investment strategies recommended or undertaken by the Registrant)
will be profitable or equal any specific performance level(s).
Investors generally face the following types of investment risks:
• Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate.
For example, when interest rates rise, yields on existing bonds become less attractive,
causing their market values to decline.
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible
and intangible events and conditions. This type of risk may be caused by external factors
independent of the fund’s specific investments as well as due to the fund’s specific
investments. Additionally, each security’s price will fluctuate based on market movement
and emotion, which may, or may not be due to the security’s operations or changes in its true
value. For example, political, economic and social conditions may trigger market events
which are temporarily negative, or temporarily positive.
• Inflation Risk: When any type of inflation is present, a dollar today will not buy as much as
a dollar next year, because purchasing power is eroding at the rate of inflation.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to
fixed income securities.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally,
assets are more liquid if many traders are interested in a standardized product. For example,
Treasury Bills are highly liquid, while real estate properties are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the terms of its obligations in good times and
bad. During periods of financial stress, the inability to meet loan obligations may result in
bankruptcy and/or a declining market value.
B. The Registrant’s methods of analysis and investment strategies do not present any
significant or unusual risks. However, every method of analysis has its own inherent risks.
To perform an accurate market analysis the Registrant must have access to current/new
market information. The Registrant has no control over the dissemination rate of market
information; therefore, unbeknownst to the Registrant, certain analyses may be compiled
with outdated market information, severely limiting the value of the Registrant’s analysis.
Furthermore, an accurate market analysis can only produce a forecast of the direction of
market values. There can be no assurances that a forecasted change in market value will
materialize into actionable and/or profitable investment opportunities.
The Registrant’s primary investment strategies - Long Term Purchases and Short Term
Purchases are fundamental investment strategies. However, every investment strategy has
its own inherent risks and limitations. For example, longer term investment strategies
require a longer investment time period to allow for the strategy to potentially develop.
Shorter term investment strategies require a shorter investment time period to potentially
develop but, as a result of more frequent trading, may incur higher transactional costs when
compared to a longer term investment strategy.
C. Currently, the Registrant primarily recommends that clients allocate investment assets
among various mutual funds and/or ETFs, individual equity (stocks), debt (bonds) and fixed
income securities on a discretionary and/or non-discretionary basis in accordance with the
client’s designated investment objective(s).
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Transactions involve the risk of loss of capital and result in transaction costs associated with
conducting trades and the settlement process as well as potential tax consequences. It is not
the Registrant’s intent to utilize an investment strategy or process that will result in frequent
trading of securities, however more frequent or shorter-term holding periods may occur if
market conditions change quickly or valuations are altered unexpectedly. A client’s
investment portfolio will fluctuate in value as market conditions change and the client could
lose all or a portion of the value of the investment portfolio over short or long periods of
time.
Borrowing Against Assets/Risks. A client who has a need to borrow money could
determine to do so by using:
• Margin-The account custodian or broker-dealer lends money to the client. The
custodian charges the client interest for the right to borrow money, and uses the assets
in the client’s brokerage account as collateral; and,
• Pledged Assets Loan- In consideration for a lender (i.e., a bank, etc.) to make a loan
to the client, the client pledges investment assets held at the account custodian as
collateral.
These above-described collateralized loans are generally utilized because they typically
provide more favorable interest rates than standard commercial loans. These types of
collateralized loans can assist with a pending home purchase, permit the retirement of more
expensive debt, or enable borrowing in lieu of liquidating existing account positions and
incurring capital gains taxes. However, such loans are not without potential material risk to
the client’s investment assets. The lender (i.e., custodian, bank, etc.) will have recourse
against the client’s investment assets in the event of loan default or if the assets fall below
a certain level. For this reason, Registrant does not recommend such borrowing unless it is
for specific short-term purposes (i.e., a bridge loan to purchase a new residence). Registrant
does not recommend such borrowing for investment purposes (i.e., to invest borrowed funds
in the market). Regardless, if the client determines to utilize margin or a pledged assets loan,
the following economic benefits would inure to Registrant:
•
by taking the loan rather than liquidating assets in the client’s account,
Registrant continues to earn a fee on such Account assets; and,
•
•
if the client invests any portion of the loan proceeds in an account to be managed by
Registrant, Registrant will receive an advisory fee on the invested amount; and,
if Registrant’s advisory fee is based upon the higher margined account value,
Registrant will earn a correspondingly higher advisory fee. This could provide
Registrant with a disincentive to encourage the client to discontinue the use of margin.
The Client must accept the above risks and potential corresponding consequences associated
with the use of margin or a pledged assets loan
Item 9
Disciplinary Information
The Registrant has not been the subject of any disciplinary actions.
Item 10
Other Financial Industry Activities and Affiliations
A. Neither the Registrant, nor its representatives, are registered or have an application pending
to register, as a broker-dealer or a registered representative of a broker-dealer.
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B. Neither the Registrant, nor its representatives, are registered or have an application pending
to register, as a futures commission merchant, commodity pool operator, a commodity
trading advisor, or a representative of the foregoing.
C. Licensed Insurance Agents. Certain of the Registrant’s representatives, in their individual
capacities, are licensed insurance agents. These individuals may recommend the purchase
of certain insurance-related products on a commission basis. As referenced in Item 4.B
above, clients can engage certain of Registrant’s representatives to purchase insurance
products on a commission basis.
Conflict of Interest: The recommendation by representatives of the Registrant that a client
purchase an insurance commission product presents a conflict of interest, as the receipt of
commissions may provide an incentive to recommend insurance products based on
commissions to be received, rather than on a particular client’s need. No client is under any
obligation to purchase any commission products from representatives of the Registrant.
Clients are reminded that they may purchase insurance products recommended by
Registrant through other, non-affiliated insurance agents.
D. The Registrant may recommend Raymond James’ Donor Advised Fund program (the “DAF
Program”) to certain clients. Through the DAF Program, clients may make charitable gifts
which are generally immediately deductible for federal income, estate or gift tax purposes
upon their acceptance by the DAF Program.
Furthermore, the Registrant may receive compensation from Raymond James Trust
Company (“RJT”), which currently serves as a provider to the DAF Program, for ongoing
services rendered by the Registrant as part of the DAF Program.
Conflict of Interest: The recommendation the Registrant that a client make a charitable gift
through the DAF Program product presents a conflict of interest, as the receipt of
compensation from RJT provides an incentive to recommend the DAF Program based on
compensation to be received, rather than on a particular client’s need. No client is under any
obligation to make charitable contributions through the DAF Program and are reminded
they may make charitable contributions directly to the foundation or charity of their choice.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
A. The Registrant maintains an investment policy relative to personal securities transactions.
This investment policy is part of Registrant’s overall Code of Ethics, which serves to
establish a standard of business conduct for all of Registrant’s Representatives that is based
upon fundamental principles of openness, integrity, honesty and trust, a copy of which is
available upon request.
In accordance with Section 204A of the Investment Advisers Act of 1940, the Registrant
also maintains and enforces written policies reasonably designed to prevent the misuse of
material non-public information by the Registrant or any person associated with the
Registrant.
B. Neither the Registrant nor any related person of Registrant recommends, buys, or sells for
client accounts, securities in which the Registrant or any related person of Registrant has a
material financial interest.
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C. The Registrant and/or representatives of the Registrant may buy or sell securities that are
also recommended to clients. This practice may create a situation where the Registrant
and/or representatives of the Registrant are in a position to materially benefit from the sale
or purchase of those securities. Therefore, this situation creates a conflict of interest.
Practices such as “scalping” (i.e., a practice whereby the owner of shares of a security
recommends that security for investment and then immediately sells it at a profit upon the
rise in the market price which follows the recommendation) could take place if the
Registrant did not have adequate policies in place to detect such activities. In addition, this
requirement can help detect insider trading, “front-running” (i.e., personal trades executed
prior to those of the Registrant’s clients) and other potentially abusive practices.
The Registrant has a personal securities transaction policy in place to monitor the personal
securities transactions and securities holdings of each of the Registrant’s “Access Persons”.
The Registrant’s securities transaction policy requires that an Access Person of the
Registrant must provide the Chief Compliance Officer or his/her designee with a written
report of their current securities holdings within ten (10) days after becoming an Access
Person. Additionally, each Access Person must provide or make available to the Chief
Compliance Officer or his/her designee a list of reportable transactions each calendar
quarter as well as a written annual report of the Access Person’s securities holdings;
provided, however that at any time that the Registrant has only one Access Person, he or
she shall not be required to submit any securities report described above.
D. The Registrant and/or representatives of the Registrant may buy or sell securities, at or
around the same time as those securities are recommended to clients. This practice creates
a situation where the Registrant and/or representatives of the Registrant are in a position to
materially benefit from the sale or purchase of those securities. Therefore, this situation
creates a conflict of interest. As indicated above in Item 11 C, the Registrant has a personal
securities transaction policy in place to monitor the personal securities transaction and
securities holdings of each of Registrant’s Access Persons.
Item 12
Brokerage Practices
A. In the event that the client requests that Registrant recommend a broker-dealer/custodian for
execution and/or custodial services (exclusive of those clients that may direct Registrant to
use a specific broker-dealer/custodian), Registrant generally recommends that investment
management accounts be maintained at Raymond James. Prior to engaging Registrant to
provide investment management services, the client will be required to enter into a formal
advisory agreement with the Registrant setting forth the terms and conditions under which
Registrant shall manage the client's assets, and a separate custodial/clearing agreement with
each designated broker-dealer/custodian.
Factors that Registrant considers in recommending Raymond James (or any other broker-
dealer/custodian to clients) include historical relationship with Registrant, financial
strength, reputation, execution capabilities, pricing, research, and service. Although the
commissions and/or transaction fees paid by Registrant's clients shall comply with
Registrant's duty to seek best execution, a client may pay a commission that is higher than
another qualified broker-dealer might charge to effect the same transaction where Registrant
determines, in good faith, that the commission/transaction fee is reasonable. In seeking best
execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range
of a broker-dealer’s services, including the value of research provided, execution capability,
commission rates, and responsiveness. Accordingly, although Registrant will seek
competitive rates, it may not necessarily obtain the lowest possible commission rates for
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client account transactions. The brokerage commissions or transaction fees charged by the
designated broker-dealer/custodian are exclusive of, and in addition to, Registrant's
investment management fee. Registrant’s best execution responsibility is qualified if
securities that it purchases for client accounts are mutual funds that trade at net asset value
as determined at the daily market close.
1. Research and Additional Benefits
Although not a material consideration when determining whether to recommend that a client
utilize the services of a particular broker-dealer/custodian, Registrant receives from
Raymond James (or another broker-dealer/custodian, investment platform, unaffiliated
investment manager, vendor, unaffiliated product/fund sponsor, or vendor) without cost
(and/or at a discount) support services and/or products, certain of which assist Registrant to
better monitor and service client accounts maintained at such institutions. Included within
the support services that may be obtained by Registrant may be investment-related research,
pricing information and market data, software and other technology that provide access to
client account data, compliance and/or practice management-related publications,
discounted or gratis consulting services, discounted and/or gratis attendance at conferences,
meetings, and other educational and/or social events, marketing support, computer hardware
and/or software and/or other products used by Registrant in furtherance of its investment
advisory business operations.
As indicated above, certain of the support services and/or products received may assist
Registrant in managing and administering client accounts. Others do not directly provide
such assistance, but rather assist Registrant to manage and further develop its business
enterprise.
There is no corresponding commitment made by Registrant to Raymond James or any other
entity to invest any specific amount or percentage of client assets in any specific mutual
funds, securities or other investment products as a result of the above arrangement.
2.
Registrant does not receive referrals from broker-dealers.
3.
Registrant does not generally accept directed brokerage arrangements (when a client
requires that account transactions be effected through a specific broker-dealer). In such
client directed arrangements, the client will negotiate terms and arrangements for their
account with that broker-dealer, and Registrant will not seek better execution services or
prices from other broker-dealers or be able to “batch” the client's transactions for execution
through other broker-dealers with orders for other accounts managed by Registrant. As a
result, client may pay higher commissions or other transaction costs or greater spreads, or
receive less favorable net prices, on transactions for the account than would otherwise be
the case.
In the event that the client directs Registrant to effect securities transactions for the client's
accounts through a specific broker-dealer, the client correspondingly acknowledges that
such direction may cause the accounts to incur higher commissions or transaction costs than
the accounts would otherwise incur had the client determined to effect account transactions
through alternative clearing arrangements that may be available through Registrant. Higher
transaction costs adversely impact account performance.
Transactions for directed accounts will generally be executed following the execution of
portfolio transactions for non-directed accounts.
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B. To the extent that the Registrant provides investment management services to its clients, the
transactions for each client account generally will be effected independently, unless the
Registrant decides to purchase or sell the same securities for several clients at approximately
the same time. The Registrant may (but is not obligated to) combine or “bunch” such orders
to seek best execution, to negotiate more favorable commission rates or to allocate equitably
among the Registrant’s clients differences in prices and commissions or other transaction
costs that might have been obtained had such orders been placed independently. Under this
procedure, transactions will be averaged as to price and will be allocated among clients in
proportion to the purchase and sale orders placed for each client account on any given day.
The Registrant shall not receive any additional compensation or remuneration as a result of
such aggregation.
Item 13
Review of Accounts
A. For those clients to whom Registrant provides investment supervisory services, account
reviews are conducted on an ongoing basis by the Registrant’s Managing Member and/or
representatives. All investment supervisory clients are advised that it remains their
responsibility to advise the Registrant of any changes in their investment objectives and/or
financial situation. All clients (in person, remotely or via telephone) are encouraged to
review financial planning issues (to the extent applicable), investment objectives and
account performance with the Registrant on an annual basis.
B. The Registrant may conduct account reviews on an other than periodic basis upon the
occurrence of a triggering event, such as a change in client investment objectives and/or
financial situation, market corrections and client request.
C. Clients are provided, at least quarterly, with written transaction confirmation notices and
regular written summary account statements directly from the broker-dealer/custodian
and/or program sponsor for the client accounts. The Registrant may also provide a written
periodic report summarizing account activity and performance.
Item 14
Client Referrals and Other Compensation
A. As referenced in Item 12.A.1 above, the Registrant receives an economic benefit from
broker-dealers. The Registrant, without cost (and/or at a discount), receives support services
and/or products from broker-dealers.
There is no corresponding commitment made by the Registrant to a broker-dealer or any
other entity to invest any specific amount or percentage of client assets in any specific
mutual funds, securities or other investment products as a result of the above arrangement.
B. Neither Registrant nor any of its representatives compensates any person other than its
supervised persons for client referrals.
Item 15
Custody
The Registrant shall have the ability to have its advisory fee for each client debited by the
custodian on a monthly basis. Clients are provided, at least quarterly, with written
transaction confirmation notices and regular written summary account statements directly
from the broker-dealer/custodian and/or program sponsor for the client accounts. The
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Registrant may also provide a written periodic report summarizing account activity and
performance.
To the extent that the Registrant provides clients with periodic account statements or reports,
the client is urged to compare any statement or report provided by the Registrant with the
account statements received from the account custodian.
The account custodian does not verify the accuracy of the Registrant’s advisory fee
calculation.
The Registrant engages in other practices and services on behalf of its clients that require
disclosure at ADV Part 1, Item 9. In particular, certain clients have signed asset transfer
authorizations which permit the qualified custodian to rely upon instructions from the
Registrant to transfer client funds to “third parties.” These arrangements are reflected at
ADV Part 1, Item 9, but in accordance with the guidance provided in the SEC’s February
21, 2017 Investment Adviser Association No-Action Letter, the affected accounts are not
subjected to an annual surprise CPA examination.
Item 16
Investment Discretion
The client can determine to engage the Registrant to provide investment advisory services
on a discretionary basis. Prior to the Registrant assuming discretionary authority over a
client’s account, the client shall be required to execute an Investment Advisory Agreement,
naming the Registrant as the client’s attorney and agent in fact, granting the Registrant full
authority to buy, sell, or otherwise effect investment transactions involving the assets in the
client’s name found in the discretionary account.
Clients who engage the Registrant on a discretionary basis may, at any time, impose
restrictions, in writing, on the Registrant’s discretionary authority (i.e., limit the
types/amounts of particular securities purchased for their account, exclude the ability to
purchase securities with an inverse relationship to the market, limit or proscribe the
Registrant’s use of margin, etc.).
Item 17
Voting Client Securities
A. The Registrant does not vote client proxies. Clients maintain exclusive responsibility for:
(1) directing the manner in which proxies solicited by issuers of securities beneficially
owned by the client shall be voted, and (2) making all elections relative to any mergers,
acquisitions, tender offers, bankruptcy proceedings or other type events pertaining to the
client’s investment assets.
B. Clients will receive their proxies or other solicitations directly from their custodian. Clients
may contact the Registrant to discuss any questions they may have with a particular
solicitation.
Item 18
Financial Information
A. The Registrant does not require clients to pay fees of more than $1,200, per client, six
months or more in advance.
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B. The Registrant is unaware of any financial condition that is reasonably likely to impair its
ability to meet its contractual commitments relating to its discretionary authority over certain
client accounts.
C. The Registrant has not been the subject of a bankruptcy petition.
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