Overview
Assets Under Management: $130 million
High-Net-Worth Clients: 28
Average Client Assets: $4 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (KEEN CAPITAL FORM ADV PART 2A)
Min | Max | Marginal Fee Rate |
---|---|---|
$0 | $1,000,000 | 1.00% |
$1,000,001 | $3,000,000 | 0.75% |
$3,000,001 | $5,000,000 | 0.60% |
$5,000,001 | and above | 0.45% |
Minimum Annual Fee: $5,000
Illustrative Fee Rates
Total Assets | Annual Fees | Average Fee Rate |
---|---|---|
$1 million | $10,000 | 1.00% |
$5 million | $37,000 | 0.74% |
$10 million | $59,500 | 0.60% |
$50 million | $239,500 | 0.48% |
$100 million | $464,500 | 0.46% |
Additional Fee Schedule (KEEN CAPITAL FORM ADV, PART 3, FORM CRS)
Min | Max | Marginal Fee Rate |
---|---|---|
$0 | and above | 1.00% |
Illustrative Fee Rates
Total Assets | Annual Fees | Average Fee Rate |
---|---|---|
$1 million | $10,000 | 1.00% |
$5 million | $50,000 | 1.00% |
$10 million | $100,000 | 1.00% |
$50 million | $500,000 | 1.00% |
$100 million | $1,000,000 | 1.00% |
Clients
Number of High-Net-Worth Clients: 28
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 94.18
Average High-Net-Worth Client Assets: $4 million
Total Client Accounts: 214
Discretionary Accounts: 214
Regulatory Filings
CRD Number: 283597
Last Filing Date: 2024-03-20 00:00:00
Website: HTTPS://WWW.LINKEDIN.COM/COMPANY/KEEN-CAPITAL-LLC/
Form ADV Documents
Primary Brochure: KEEN CAPITAL FORM ADV PART 2A (2025-03-13)
View Document Text
KEEN CAPITAL, LLC
Firm Brochure – Form ADV Part 2A
This brochure provides information about the qualifications and business practices of Keen Capital, LLC. If you
have any questions about the contents of this brochure, please contact us at (267)454-4503 or by email at:
info@keencapital.net. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Keen Capital, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. Keen Capital, LLC’s CRD number is: 283597.
2830 Ranch Reserve Lane
Westminster, CO 80234
303-898-6584
267-454-4503
www.keencapital.net
info@keencapital.net
Version 03/6/2025
Registration as an investment
adviser does not imply a certain
level of skill or training.
Item 2: Material Changes
Changes Since Previous Annual Filing
• None
Future Changes
From time to time, we may amend this Disclosure Brochure to reflect changes in our business
practices, changes in regulations and routine annual updates as required by the securities
regulators. This complete Disclosure Brochure or a Summary of Material Changes shall be
provided to each Client annually and if a material change occurs in the business practices of Keen
Capital, LLC.
At any time, you may view the current Disclosure Brochure online at the SEC’s Investment
Adviser Public Disclosure website at http://www.adviserinfo.sec.gov by searching for our firm
name or by our CRD number: 283597.
You may also request a copy of this Disclosure Brochure at any time, by contacting us at (267) 454-
4503.
ii
Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes........................................................................................................................................................................................... ii
Item 3: Table of Contents ......................................................................................................................................................................................... iii
Item 4: Advisory Business ......................................................................................................................................................................................... 2
Selection of Other Advisers ............................................................................................................................................................................. 5
Item 5: Fees and Compensation ................................................................................................................................................................................ 6
Selection of Other Advisers Fees .................................................................................................................................................................... 8
Item 6: Performance-Based Fees and Side-By-Side Management ........................................................................................................................ 8
Item 7: Types of Clients ............................................................................................................................................................................................. 9
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss ................................................................................................................... 9
Item 9: Disciplinary Information ............................................................................................................................................................................ 12
Item 10: Other Financial Industry Activities and Affiliations ............................................................................................................................. 12
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .................................................................... 13
Item 12: Brokerage Practices ................................................................................................................................................................................... 14
Item 13: Review of Accounts................................................................................................................................................................................... 15
Item 14: Client Referrals and Other Compensation ............................................................................................................................................. 15
Item 15: Custody ...................................................................................................................................................................................................... 16
Item 16: Investment Discretion ............................................................................................................................................................................... 17
Item 17: Voting Client Securities (Proxy Voting) ................................................................................................................................................. 17
Item 18: Financial Information ............................................................................................................................................................................... 17
Item 4: Advisory Business
Keen Capital, LLC (hereinafter “KC”) is a Limited Liability Company organized in the State of
Colorado and registered with the U.S. Securities and Exchange Commission (SEC). Thomas
Jennings and Jerry McDonnell are the principal owners of Keen Capital, LLC.
KC is an independent, fee-only wealth management firm. The firm’s core principles are
founded in wealth advocacy providing utmost objectivity for all assets, directly and indirectly,
managed by the firm. The firm providing planning and investment management services to
individuals, families, trusts and estates, charitable organizations, and small businesses.
As an independent, fee-only wealth management firm, compensation is solely from fees paid
by its clients. The firm does not receive commissions based on the client’s purchase or sale of
any annuities, insurance, stocks, bonds, mutual funds, limited partnerships, or other
commissioned products. No commissions in any form are accepted.
KC offers clients comprehensive planning to define financial objectives and to develop
strategies for reaching those objectives, some of which may include but not limited to:
Insurance/Risk Exposure Review
• Retirement Planning
• Estate Planning
• Charitable Giving
• Special Needs Planning
• Business Succession Issues
• Executive Compensation
• Cash Flow and Budget Management
• Tax Planning
•
• Asset Allocation Analysis
•
Investment Management
• Education Funding
Planning is an ongoing process to help clients make sensible, prudent decisions about their
finances that can help them achieve their goals in life. Clients receive a written and electronic
report, providing them with a detailed financial plan and implementation strategy designed to
assist in the achievement of their stated financial goals and objectives.
KC strives to assist in the achievement of clients’ short, intermediate, and long-term financial
goals by implementing a planning process that includes the following steps:
• Assessment of a client’s present financial situation by collecting information regarding
•
net worth and cash flow statements, tax returns, insurance policies, investment
portfolios, pension plans, employee benefit statements, etc.
Identification of a client’s financial and personal goals and objectives (funding a child’s
education, developing an efficient retirement income strategy, passing on wealth to the
next generation, etc.) The identified goals and objectives are specific, realistic, and
measurable. All goals include time horizons. An in-depth discussion of risk is
undertaken and the client’s risk tolerance is determined.
• Resolution of finance related issues. Obstacles to achieving financial independence are
identified so that resolution may occur. Examples of issues can include too little or
2
too much insurance coverage, inadequate cash flow, a high tax burden, inadequate
retirement savings, high levels of exposure to risk, inappropriate or deficient estate
planning, etc.
• Design a written financial plan that includes recommendations and solutions to any
•
financial related issues.
Implementation of the financial plan. The financial plan is finalized and agreed upon.
The recommendations and solutions are executed to increase the probability of reaching
the desired goals and objectives.
• Evaluation and Monitoring of the financial plan. KC provides periodic review and
revision of the plan to assist in the achievement of financial goals. This periodic review
looks back at all aspects of the financial plan to evaluate progress. Modifications and
adjustments to the financial plan, including changes in risk tolerance and account
reallocation/rebalancing, are undertaken to adapt to the changes in a client’s life and
circumstances. The frequency of this periodic review is determined by the client’s
preferences.
Wealth Management
Type of Relationship
Investment Management
KC offers clients a comprehensive planning and investment management
relationship.
The solution includes:
• development, implementation, and monitoring of the financial plan.
• discretionary or non-discretionary investment management.
•
implementation and active management of the client’s portfolio; assets
are held (in part or in whole) with KC’s custodian.
• working with the client to implement and monitor the recommended asset
allocation of client’s investments held at other financial institution(s)
(brokerage accounts, mutual funds, 401k/403b, etc.).
• on-going reviews to monitor the investment plan including performance
reviews, rebalancing, and reallocation.
• monitoring the client’s financial situation to adjust to changing
circumstances, priorities, and life events.
Ideal for clients who:
• are not self-directed investors.
•
feel that consolidation of their investments will aid in the organization of their
financial life, reduce risk, and provide greater ease of management.
• do not feel that they have the time, knowledge, and discipline to manage their
own assets.
• desire an advocate who will develop, implement, and monitor
a customized strategy.
3
With Investment Management, KC incorporates the client’s income needs, tax levels, time
horizon, and risk tolerance to develop and implement allocation strategies.
KC will request (but will not require) discretionary authority from clients in order to
select securities and execute transactions without permission from the client prior to
each transaction.
If a non-discretionary relationship is desired, KC will discuss the strategy and secure
approval from clients prior to each transaction.
KC seeks to provide that investment decisions are made in accordance with the fiduciary
duties owed to its accounts and without consideration of KC’s economic, investment, or
other financial interests. To meet its fiduciary obligations, KC attempts to avoid, among
other things, investment or trading practices that systematically advantage or disadvantage
certain client portfolios, and accordingly, KC’s policy is to seek fair and equitable allocation
of investment opportunities/transactions among its clients to avoid favoring one client
over another over time. It is KC’s policy to allocate investment opportunities and
transactions it identifies as being appropriate and prudent, including initial public
offerings ("IPOs") and other investment opportunities that might have a limited supply,
among its clients on a fair and equitable basis over time.
4
Selection of Other Advisers
KC may direct clients to third-party investment advisers. Before selecting other advisers for clients,
KC will verify that all recommended advisers are properly licensed, notice filed, or exempt in the
states where KC is recommending the adviser to clients.
Types of Investments
KC generally invests in mutual funds, ETFs, individual equities, fixed income securities, real
estate (REITs, funds, or direct through LLCs or LLPs), fee-only annuities, commodities, hedging
strategies, private debt, and private equity. KC may use other investments as well to help
diversify a portfolio when applicable.
Client Tailored Services and Client Imposed Restrictions
KC offers the same suite of services to all of its clients. However, specific client investment
strategies and their implementation are dependent upon the client Investment Policy Statement
which outlines each client’s current situation (income, tax levels, and risk tolerance levels).
5
Clients may impose restrictions in investing in certain securities or types of securities in
accordance with their values or beliefs. However, if the restrictions prevent KC from properly
servicing the client account, or if the restrictions would require KC to deviate from its standard
suite of services, KC reserves the right to end the relationship. KC does not participate in any
wrap fee programs.
KC has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$ 142,785,202.02
$0
March 6, 2025
Item 5: Fees and Compensation
Fee Schedule
A. Investment Management
Keen Capital’s fees for Investment Management are based on an annual percentage of
assets under management or an annual fixed dollar fee. The tiered fee schedule below
outlines our firm’s fee structure. These advisory fees are set forth in each client’s
Investment Advisory Contract. The annual fees are negotiable and paid in arrears on a
quarterly basis (calendar quarter).
Investment Management
Assets Under Management
Annual Fee %
First $1,000,000
1.00%
Next $2,000,000
0.75%
Next $2,000,000
0.60%
Above $5,000,000
0.45%
Unless instructed by the client, KC will aggregate asset amounts in accounts from the
client’s same household to determine the advisory fee for all accounts. KC would do this,
for example, when managing accounts on behalf of the client’s minor children, individual
or joint accounts for a spouse/partner, and/or other types of related accounts. This
consolidation practice is designed to allow the benefit of an increased asset total, which
could potentially cause account(s) to be assessed a lower advisory fee.
There is a minimum Investment Management fee of $5,000 annually; this account
minimum can be waived at the discretion of KC.
6
Advisory fees are directly debited from client accounts that are under KC’s management.
An average of the daily balance in the client’s account throughout the billing period is
used to determine the market value of the assets upon which the advisory fee is based.
The client may direct KC to debit the quarterly fee from a specific account of their
choosing that is under KC’s management (for example: Joint Account, Non-Qualified
Account, specific cash account, etc.). This will be agreed upon and noted in the
Investment Advisory Contract. Accounts initiated or terminated during a calendar
quarter will be charged a pro-rated fee based on the amount of time in the billing period.
An account may be terminated with written notice at least 15 calendar days in advance.
Since fees are paid in arrears, no rebate will be needed upon termination of the account.
The final, negotiable fee schedule is attached as Exhibit I of the Investment Advisory
Contract. Clients may terminate the agreement without penalty for a full refund of KC's
fees within five business days of signing the Investment Advisory Contract. Thereafter,
clients may terminate the Investment Advisory Contract generally with 15 days' written
notice. For contracts terminated mid-quarter, clients will be responsible for paying the
prorated advisory fee (earned but unpaid), which will be equal to the daily rate* times the
number of days in the quarter up to and including the effective date of termination. (*The
daily rate is calculated by dividing the annual asset-based fee by 365).
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Selection of Other Advisers Fees
KC may direct clients to third-party investment advisers. KC will be compensated via a fee share
from the advisers to which it directs those clients. The fees shared are negotiable and will not
exceed any limit imposed by any regulatory agency. The notice of termination requirement and
payment of fees for third-party investment advisers will depend on the specific third-party
adviser selected.
The timing, frequency, and method of paying fees for selection of third-party managers will
depend on the specific third-party adviser selected and will be disclosed to the client prior to
entering into a relationship with the third-party adviser.
Third Party Fees
Clients are responsible for the payment of all third party fees (i.e. custodian fees, brokerage fees,
mutual fund fees, transaction fees, etc.). Those fees are separate and distinct from the fees and
expenses charged by KC. Please see Item 12 of this brochure regarding broker-
dealer/custodian.
Neither KC nor its supervised persons accept any compensation for the sale of securities or
other investment products, including asset-based sales charges or service fees from the sale of
mutual funds.
Item 6: Performance-Based Fees and Side-By-Side Management
KC does not accept performance-based fees or other fees based on a share of capital gains on or
capital appreciation of the assets of a client.
8
Item 7: Types of Clients
KC generally provides advisory services to the following types of clients:
• Individuals
• High-Net-Worth Individuals
• Charitable Organizations
• Corporations or Business Entities
There is a minimum account size of $500,000 for Investment Management, which can be waived
at the discretion of KC.
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss
Methods of Analysis and Investment Strategies
Methods of Analysis
KC’s methods of analysis include selection of other advisers, fundamental analysis, technical
analysis and modern portfolio theory.
Fundamental analysis involves the analysis of financial statements, the general financial health
of companies, and/or the analysis of management or competitive advantages.
Technical analysis involves the analysis of past market data; primarily price and volume.
Modern portfolio theory is a theory of investment that attempts to maximize portfolio expected
return for a given amount of portfolio risk, or equivalently minimize risk for a given level of
expected return, each by carefully choosing the proportions of various asset.
Investment Strategies
KC uses long term trading and short term trading.
Investing in securities involves a risk of loss that you, as a client, should be prepared to bear.
Material Risks Involved
Methods of Analysis
Fundamental analysis concentrates on factors that determine a company’s value and expected
future earnings. This strategy would normally encourage equity purchases in stocks that are
9
undervalued or priced below their perceived value. The risk assumed is that the market will fail
to reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market trends.
The assumption is that the market follows discernible patterns and if these patterns can be
identified then a prediction can be made. The risk is that markets do not always follow patterns
and relying solely on this method may not take into account new patterns that emerge over
time.
Modern Portfolio Theory assumes that investors are risk adverse, meaning that given two
portfolios that offer the same expected return, investors will prefer the less risky one. Thus, an
investor will take on increased risk only if compensated by higher expected returns. Conversely,
an investor who wants higher expected returns must accept more risk. The exact trade-off will
be the same for all investors, but different investors will evaluate the trade-off differently based
on individual risk aversion characteristics. The implication is that a rational investor will not
invest in a portfolio if a second portfolio exists with a more favorable risk-expected return
profile – i.e., if for that level of risk an alternative portfolio exists which has better expected
returns.
Investment Strategies
Long term trading is designed to capture market rates of both return and risk. Due to its nature,
the long-term investment strategy can expose clients to various types of risk that will typically
surface at various intervals during the time the client owns the investments. These risks include
but are not limited to inflation (purchasing power) risk, interest rate risk, economic risk, market
risk, and political/regulatory risk.
Short term trading risks include liquidity, economic stability, and inflation, in addition to the
long term trading risks listed above. Frequent trading can affect investment performance,
particularly through increased brokerage and other transaction costs and taxes.
Investing in securities involves a risk of loss that you, as a client, should be prepared to bear.
Risks of Specific Securities Utilized
Clients should be aware that there is a material risk of loss using any investment strategy. The
investment types listed below (leaving aside Treasury Inflation Protected/Inflation Linked
Bonds) are not guaranteed or insured by the FDIC or any other government agency.
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may lose
money investing in mutual funds. All mutual funds have costs that lower investment returns.
The funds can be of bond “fixed income” nature (lower risk) or stock “equity” nature.
Equity investment generally refers to buying shares of stocks in return for receiving a future
payment of dividends and/or capital gains if the value of the stock increases. The value of
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equity securities may fluctuate in response to specific situations for each company, industry
conditions and the general economic environments.
Fixed income investments generally pay a return on a fixed schedule, though the amount of the
payments can vary. This type of investment can include corporate and government debt
securities, leveraged loans, high yield, and investment grade debt and structured products, such
as mortgage and other asset-backed securities, although individual bonds may be the best
known type of fixed income security. In general, the fixed income market is volatile and fixed
income securities carry interest rate risk. (As interest rates rise, bond prices usually fall, and vice
versa. This effect is usually more pronounced for longer-term securities.) Fixed income
securities also carry inflation risk, liquidity risk, call risk, and credit and default risks for both
issuers and counterparties. The risk of default on treasury inflation protected/inflation linked
bonds is dependent upon the U.S. Treasury defaulting (extremely unlikely); however, they
carry a potential risk of losing share price value, albeit rather minimal. Risks of investing in
foreign fixed income securities also include the general risk of non-U.S. investing described
below.
Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges,
similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100% loss
in the case of a stock holding bankruptcy). Areas of concern include the lack of transparency in
products and increasing complexity, conflicts of interest and the possibility of inadequate
regulatory compliance. Precious Metal ETFs (e.g., Gold, Silver, or Palladium Bullion backed
“electronic shares” not physical metal) specifically may be negatively impacted by several
unique factors, among them (1) large sales by the official sector which own a significant portion
of aggregate world holdings in gold and other precious metals, (2) a significant increase in
hedging activities by producers of gold or other precious metals, (3) a significant change in the
attitude of speculators and investors.
Real Estate funds (via exchange-traded REITs, funds, or direct) face several kinds of risk that
are inherent in the real estate sector, which historically has experienced significant fluctuations
and cycles in performance. Revenues and cash flows may be adversely affected by: changes in
local real estate market conditions due to changes in national or local economic conditions or
changes in local property market characteristics; competition from other properties offering the
same or similar services; changes in interest rates and in the state of the debt and equity credit
markets; the ongoing need for capital improvements; changes in real estate tax rates and other
operating expenses; adverse changes in governmental rules and fiscal policies; adverse changes
in zoning laws; the impact of present or future environmental legislation and compliance with
environmental laws.
Annuities are a retirement product for those who may have the ability to pay a premium now
and want to guarantee they receive certain monthly payments or a return on investment later in
the future. Annuities are contracts issued by a life insurance company designed to meet
requirement or other long-term goals. An annuity is not a life insurance policy. Variable
annuities are designed to be long-term investments, to meet retirement and other long-range
goals. Variable annuities are not suitable for meeting short-term goals because substantial taxes
11
and insurance company charges may apply if you withdraw your money early. Variable
annuities also involve investment risks, just as mutual funds do.
Commodities exposure is gained via ETFs. Commodities are tangible assets used to
manufacture and produce goods or services. Commodity prices are affected by different risk
factors, such as disease, storage capacity, supply, demand, delivery constraints and weather.
Because of those risk factors, even a well-diversified investment in commodities can be
uncertain.
Non-U.S. securities present certain risks such as currency fluctuation, political and economic
change, social unrest, changes in government regulation, differences in accounting and the
lesser degree of accurate public information available.
Past performance is not indicative of future results. Investing in securities involves a risk of
loss that you, as a client, should be prepared to bear.
Item 9: Disciplinary Information
There are no criminal, civil, administrative, or self-regulatory organization proceedings to report.
Item 10: Other Financial Industry Activities and Affiliations
Neither KC nor its representatives are registered as, or have pending applications to become, a
broker/dealer, Futures Commission Merchant, Commodity Pool Operator, or Commodity
Trading Advisor or an associated person of the foregoing entities.
Neither KC nor its representatives have any material relationships to this advisory business that
would present a possible conflict of interest.
KC may direct clients to third-party investment advisers. KC will be compensated via a fee share
from the advisers to which it directs those clients. The fees shared will not exceed any limit
imposed by any regulatory agency. This creates a conflict of interest in that KC has an incentive
to direct clients to the third-party investment advisers that provide KC with a larger fee split. KC
will always act in the best interests of the client, including when determining which third-party
investment adviser to recommend to clients. KC will verify that all recommended advisers are
properly licensed, notice filed, or exempt in the states where KC is recommending the adviser to
clients.
Item 11: Code of Ethics, Participation, or Interest in Client Transactions and
Personal Trading
Code of Ethics
KC has a written Code of Ethics that covers the following areas:
• Prohibited Purchases and Sales
• Compliance Procedures
• Insider Trading
• Personal Securities Transactions
• Exempted Transactions
• Prohibited Activities
• Conflicts of Interest
• Gifts and Entertainment
• Confidentiality
• Service on a Board of Directors
• Compliance with Laws and Regulations
• Procedures and Reporting
• Certification of Compliance
• Reporting Violations
• Compliance Officer Duties
• Training and Education
• Recordkeeping
• Annual Review
KC will do everything to mitigate conflicts of interest by (i) disclosing to the client any conflict of
interest and (ii) always acting in the best interest of the client consistent with its fiduciary duty.
ALL PROSPECTIVE AND CURRENT CLIENTS HAVE A RIGHT TO SEE THIS CODE OF
ETHICS. FOR A COPY OF THE CODE OF ETHICS, PLEASE ASK US AT ANY TIME.
Recommendations Involving Material Financial Interests
KC does not recommend that clients buy or sell any security in which a related person to KC or
KC has a material financial interest.
Investing Personal Money in the Same Securities as Clients
From time to time, representatives of KC may buy or sell securities for themselves that they also
recommend to clients. This may provide an opportunity for representatives of KC to buy or sell
the same securities before or after recommending the same securities to clients resulting in
representatives profiting off the recommendations they provide to clients. Such transactions
create a conflict of interest. KC will always document any transactions that could be construed as
conflicts of interest and will never engage in trading that operates to the client’s disadvantage
when similar securities are being bought or sold.
Trading Securities At/Around the Same Time as Clients’ Securities
From time to time, representatives of KC may buy or sell securities for themselves at or around
the same time as clients. This may provide an opportunity for representatives of KC to buy or
sell securities before or after recommending securities to clients resulting in representatives
profiting off the recommendations they provide to clients. Such transactions create a conflict of
interest; however, KC will never engage in trading that operates to the client’s disadvantage if
representatives of KC buy or sell securities at or around the same time as clients.
Item 12: Brokerage Practices
Factors Used to Select Custodians
Custodians will be recommended based on KC’s duty to seek “best execution,” which is the
obligation to seek execution of securities transactions for a client on the most favorable terms for
the client under the circumstances. This means that KC seeks a custodian that will hold client
assets and execute transactions on terms that are, overall, most advantageous when compared
with other available providers and their services. Clients will not necessarily pay the lowest
commission or commission equivalent, and KC may also consider the market expertise and
research access provided by the custodian, including but not limited to access to written
research, oral communication with analysts, admittance to research conferences and other
resources provided by the brokers that may aid in KC's research efforts. KC will never charge a
premium or commission on transactions, beyond the actual cost imposed by the custodian. KC
recommends Charles Schwab & Co., Inc. Advisor Services.
Research and Other Soft Dollar Benefits
While KC has no formal soft dollars program in which soft dollars are used to pay for third party
services, KC may receive research, products, or other services from custodians in connection with
client securities transactions (“soft dollar benefits”). KC may enter into soft-dollar arrangements
consistent with (and not outside of) the safe harbor contained in Section 28(e) of the Securities
Exchange Act of 1934, as amended. There can be no assurance that any particular client will
benefit from soft dollar research, whether or not the client’s transactions paid for it, and KC does
not seek to allocate benefits to client accounts proportionate to any soft dollar credits generated
by the accounts. KC benefits by not having to produce or pay for the research, products or
services, and KC will have an incentive to recommend a custodian based on receiving research or
services. This constitutes a conflict of interest; however, this conflict is mitigated because soft
dollar benefits can help KC in its investment management and KC will always act in the best
interest of its clients, including in connection with selecting custodians. Clients should be aware
that KC’s acceptance of soft dollar benefits may result in higher commissions charged to the
client.
Brokerage for Client Referrals
KC receives no referrals from a broker-dealer or third party in exchange for using that broker-dealer or
third party.
Clients Directing Which Broker/Dealer/Custodian to Use
KC may permit clients to direct it to utilize a custodian other than the one recommended by KC. If a
client directs brokerage, then the client will be required to acknowledge in writing that the client’s
direction with respect to the use of brokers supersedes any authority granted to KC to select brokers;
this direction may result in higher commissions, which may result in a disparity between free and
directed accounts; and trades for the client and other directed accounts may be executed after trades
for free accounts, which may result in less favorable prices, particularly for illiquid securities or during
volatile market conditions. Not all investment advisers allow their clients to direct brokerage.
Aggregating (Block) Trading for Multiple Client Accounts
If KC buys or sells the same securities on behalf of more than one client, it might, but would be under no
obligation to, aggregate or bunch, to the extent permitted by applicable law and regulations, the
securities to be purchased or sold for multiple Clients in order to seek more favorable prices, lower
brokerage commissions or more efficient execution. In such case, KC would place an aggregate order
with the broker on behalf of all such clients in order to ensure fairness for all clients; provided, however,
that trades would be reviewed periodically to ensure that accounts are not systematically disadvantaged
by this policy. KC would determine the appropriate number of shares to place with brokers and will
select the appropriate brokers consistent with KC’s duty to seek best execution, except for those accounts
with specific brokerage direction (if any).
Item 13: Review of Accounts
All client accounts for KC's advisory services provided on an ongoing basis are reviewed at least
quarterly by Jerry McDonnell, Managing Partner, and Thomas Jennings, Managing Partner, with
regard to clients’ respective investment policies and risk tolerance levels. All accounts at KC are
assigned to these reviewers. Each client of KC's advisory services provided on an ongoing basis will
receive from KC a quarterly report detailing the client’s account, including assets held, asset value, and
calculation of fees.
All financial planning projects are reviewed upon financial plan creation and plan delivery by Jerry
McDonnell, Managing Partner, and Thomas Jennings, Managing Partner.
Item 14: Client Referrals and Other Compensation
Charles Schwab & Co., Inc. Advisor Services provides KC with access to Charles Schwab & Co., Inc.
Advisor Services’ institutional trading and custody services, which are typically not available to Charles
Schwab & Co., Inc. Advisor Services retail investors. These services generally are available to
independent investment advisers on an unsolicited basis, at no charge to them so long as a total of at
least $10 million of the adviser’s clients’ assets are maintained in accounts at Charles Schwab & Co., Inc.
Advisor Services. Charles Schwab & Co., Inc. Advisor Services includes brokerage services that are
related to the execution of securities transactions, custody, research, including that in the form of advice,
analyses and reports, and access to mutual funds and other investments that are otherwise generally
available only to institutional investors or would require a significantly higher minimum initial
investment. For KC client accounts maintained in its custody, Charles Schwab & Co., Inc. Advisor
Services generally does not charge separately for custody services but is compensated by account holders
through commissions or other transaction-related or asset-based fees for securities trades that are
executed through Charles Schwab & Co., Inc. Advisor Services or that settle into Charles Schwab & Co.,
Inc. Advisor Services accounts.
Charles Schwab & Co., Inc. Advisor Services also makes available to KC other products and services that
benefit KC but may not benefit its clients’ accounts. These benefits may include national, regional or KC
specific educational events organized and/or sponsored by Charles Schwab & Co., Inc. Advisor Services.
Other potential benefits may include occasional business entertainment of personnel of KC by Charles
Schwab & Co., Inc. Advisor Services personnel, including meals, invitations to sporting events, including
golf tournaments, and other forms of entertainment, some of which may accompany educational
opportunities. Other of these products and services assist KC in managing and administering clients’
accounts. These include software and other technology (and related technological training) that provide
access to client account data (such as trade confirmations and account statements), facilitate trade
execution (and allocation of aggregated trade orders for multiple client accounts, if applicable), provide
research, pricing information and other market data, facilitate payment of KC’s fees from its clients’
accounts (if applicable), and assist with back-office training and support functions, recordkeeping and
client reporting. Many of these services generally may be used to service all or some substantial number
of KC’s accounts. Charles Schwab & Co., Inc. Advisor Services also makes available to KC other services
intended to help KC manage and further develop its business enterprise. These services may include
professional compliance, legal and business Advisory, publications and conferences on practice
management, information technology, business succession, regulatory compliance, employee benefits
providers, and human capital consultants, insurance and marketing. In addition, Charles Schwab & Co.,
Inc. Advisor Services may make available, arrange and/or pay vendors for these types of services
rendered to KC by independent third parties. Charles Schwab & Co., Inc. Advisor Services may discount
or waive fees it would otherwise charge for some of these services or pay all or a part of the fees of a
third-party providing these services to KC. KC is independently owned and operated and not affiliated
with Charles Schwab & Co., Inc. Advisor Services.
KC does not directly or indirectly compensate any person who is not advisory personnel for client
referrals.
Item 15: Custody
KC does not have physical custody of client assets, but when it deducts fees directly from client
accounts at the custodian, KC will be deemed to have limited custody of client’s assets. For fees
deducted directly from client accounts, in states that require it, KC will:
16
(A) Possess written authorization from the client to deduct advisory fees from an account held
by a qualified custodian.
(B) Utilize a custodian that sends at least quarterly statements reflecting all additions and
deductions, including the amount of advisory fees.
(C) Send the qualified custodian written notice of the amount of the fee to be deducted and send
the client a written invoice upon or prior to fee deduction itemizing the fee, including the formula
used to calculate the fee, the time period covered by the fee, and the amount of assets under
management on which the fee was based.
Clients will receive all account statements from the custodian and billing invoices from KC that are
required in each jurisdiction, and they should carefully review those statements for accuracy. Clients
are urged to compare the account statements they received from custodian with any statements they
received from KC.
Item 16: Investment Discretion
KC provides discretionary and non-discretionary investment advisory services to clients. The
Investment Advisory Contract established with each client sets forth the discretionary authority for
trading. Where investment discretion has been granted, KC generally manages the client’s account and
makes investment decisions without consultation with the client as to when the securities are to be
bought or sold for the account, the total amount of the securities to be bought/sold, what securities to
buy or sell, or the price per share.
Item 17: Voting Client Securities (Proxy Voting)
KC will not ask for, nor accept voting authority for client securities. Clients will receive proxies directly
from the issuer of the security or the custodian. Clients should direct all proxy questions to the issuer of
the security.
. Item 18: Financial Information
KC neither requires nor solicits prepayment of more than $500 in fees per client, six months or more in
advance, and therefore is not required to include a balance sheet with this brochure.
Neither KC nor its management has any financial condition that is likely to reasonably impair KC’s
ability to meet contractual commitments to clients.
KC has not been the subject of a bankruptcy petition.
Additional Brochure: KEEN CAPITAL FORM ADV, PART 3, FORM CRS (2025-03-13)
View Document Text
KEEN CAPITAL
Client Relationship Summary
Form CRS
March 6, 2025
Introduction
Keen Capital, LLC is registered with the Securities and Exchange Commission as an investment
adviser.
Brokerage and investment advisory services and fees differ, and it is important for you to understand
these differences. Free and simple tools are available to research firms and financial professionals at
Investor.gov/CRS, which also provides educational materials about broker-dealers, investment
advisers, and investing.
What investment services and advice can you provide me?
Keen Capital offers investment advisory services to retail investors. We will meet with you to identify
and discuss your financial goals, financial needs, and the level of investment risk that you are willing to
bear. We will then build a portfolio of investments (including investment restrictions) including stocks,
exchange traded funds (“ETFs”), mutual funds, bonds, private fund vehicles, real estate, and other
investments that can help you meet those goals and financial needs. If you provide Keen Capital with
discretionary authority, we will make investment decisions for your account and execute trades on
your behalf. Keen Capital also offers non-discretionary services, meaning that we will discuss our trade
recommendations with you, but you will make the ultimate decisions regarding the purchase or sale of
securities.
Our Firm requires a minimum account value of $2,000,000 to provide advisory services to you; this
minimum portfolio value requirement is negotiable. If deemed appropriate for you, our Firm will
recommend utilizing an independent Third-Party Money Manager (TPMM) to aid in the
implementation of investment strategies for your portfolio. Wealth planning services are included
within the investment management advisory fee. Additional information can be found in Item 4 of our
Firm Brochure (Form ADV, Part 2A): https://adviserinfo.sec.gov/.
QUESTIONS TO ASK YOUR FINANCIAL PROFESSIONAL:
• Given my financial situation, should I choose an investment advisory service? Why or why not?
• How will you choose investments to recommend to me?
• What is your relevant experience, including your licenses, education, and other qualifications?
What do these qualifications mean?
What fees will I pay?
Our Firm receives a fee as compensation for providing advisory services on your accounts. The
investment management fee includes investment management supervision, trade entry, and other
account maintenance, service activities, and wealth planning services. The custodian can charge
transaction costs, custodial fees, redemption fees, etc. Our Firm’s advisory fees are billed as a percent of
assets under management or as a flat fee, assessed quarterly in arrears, and deducted from client
account(s). The fee percentage depends on the household total of assets; smaller households will pay a
higher percentage than households with larger total account values, but no fee shall exceed 1% except
for those clients that do not meet a minimum level of assets. The Firm has an incentive to encourage
you to increase the asset value in your account. You will pay fees and costs whether you make or lose
money on your investments. Please make sure you understand what fees and costs you are paying.
You may be charged additional fees and/or expenses by third parties that include, but are not limited
to, custodial fees, brokerage commissions, transaction fees, and fees related to mutual funds, ETFs, &
annuities. Private funds which Keen Capital recommends to you may charge their own management
fees and performance fees. These fees are paid by you in addition to the management fees you pay to
Keen Capital. Additional information can be found in Item 5 of our Firm Brochure (Form ADV, Part
2A): https://adviserinfo.sec.gov/.
QUESTIONS TO ASK YOUR FINANCIAL PROFESSIONAL:
• Help me understand how these fees and costs might affect my investments.
•
If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested
for me?
What are your legal obligations to me when acting as my investment adviser? How else
does your firm make money and what conflicts of interest do you have?
When Keen Capital acts as your investment adviser, we must act in your best interest, and not put our
interest ahead of yours. At the same time, the way we make money creates some conflicts with your
interests. You should understand and ask us about these conflicts because they can affect the
investment advice we provides to you.
Here are some examples to help you understand what that means:
• Keen Capital utilizes Charles Schwab & Co. (Schwab) to provide custodial services to client
accounts. Schwab also provides certain support services related to the transition of client
accounts from other investment advisers to Keen Capital. You do not pay more as a result of
this arrangement, but our firm benefits as these costs are not borne by Keen Capital.
• From time to time, representatives of Keen Capital may buy or sell securities for themselves that
they also recommend to clients. This may provide an opportunity for representatives of the firm
to buy or sell the same securities before or after recommending the same securities to clients.
Additional information can be found in Item 11 of our Firm Brochure (Form ADV, Part 2A):
https://adviserinfo.sec.gov/.
QUESTIONS TO ASK YOUR FINANCIAL PROFESSIONAL:
• How might your conflicts of interest affect me and how will you address them?
How do your financial professionals make money?
Our financial professionals are paid either a variable or fixed monthly or quarterly amount. Each
financial professional receives a salary and compensation based upon the overall revenue of the firm.
Do you or your financial professionals have legal or disciplinary history
No, our firm and/or financial professionals do not have any legal and/or disciplinary history. Visit
https://Investor.gov/CRS for a free and simple search tool to research our firm and our financial
professionals.
Additional Information
For additional information about our investment advisory services visit the SEC’s website at
www.adviserinfo.sec.gov. Our firm’s CRD number is 283597. You may also contact us directly for up-
to-date information and request a copy of the relationship summary at: 267-454-4503
QUESTIONS TO ASK YOUR FINANCIAL PROFESSIONAL:
• Who is my primary contact person? Is he or she an investment adviser or a representative of a
broker/dealer? Who can I talk to if I have concerns about how this person is treating me?