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Item 1 – Cover Page
JT Stratford, LLC
311 Green Street, Suite 100
Gainesville, GA 30501
(770) 534-6046
www.jtstratford.com
March 2025
This Brochure provides information about our qualifications and business practices of JT
Stratford, LLC (“JT Stratford,” “us,” “we”, “our”). If you (“clients”, your”) have any questions
about the contents of this brochure, please contact us at (770) 534-6046. The information
in this brochure has not been approved or verified by the United States Securities and
Exchange Commission (“SEC”) or by any state securities authority. JT Stratford’s IARD
firm number is 155629.
We are a registered investment adviser. Our registration as an Investment Adviser does
not imply any level of skill or training. Additional information about JT Stratford, LLC also
is available on the SEC’s website at www.adviserinfo.sec.gov (click on the link, select
“investment adviser firm” and type in our firm name). The results will provide you with
both Parts 1 and 2 of our Form ADV.
Item 2 – Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when
information becomes materially inaccurate. If there are any material changes to an
adviser’s disclosure brochure, the adviser is required to notify clients and provide a
description of the material changes.
Generally, JT Stratford will notify clients of material changes on an annual basis.
However, when we determine that an interim notification is either meaningful or required,
we will notify our clients promptly. In either case, we will notify our clients in a separate
document.
The last annual filing of our Disclosure Brochure was dated April 2024. We have made
the following changes:
•
Item 4 – We have updated are assets under management. We have also updated
our Financial Planning and Consulting services (formally referred to as matters not
involving securities) to be more inclusive of the services we can provide.
•
Item 5 – We have amended our Financial Planning and Consulting services pricing
structure.
Item 8 – We added risks related to alternative investments.
•
•
Item 10 – We have updated the list of insurance agencies certain of our IARs own
to offer insurance services and to include a tax preparation services owned by one
of our IARs.
•
Item 14 – We have added disclosures related to our relationship with SmartAsset
and third party referral program.
•
Item 16 – We have clarified how we can offer discretionary and non-discretionary
authority on your account and what that means.
In addition, we have made non-material changes to clarify or enhance existing
disclosures.
the SEC’s public disclosure website
The revised Disclosure Brochure will be available since our last delivery or posting of this
(IAPD) at
Disclosure Brochure on
www.adviserinfo.sec.gov or you may contact our Chief Compliance Officer, Amanda S.
Bruner at (770) 534-6046 or abruner@jtstratford.com to obtain a copy.
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Item 3 – Table of Contents
Item 1 – Cover Page .........................................................................................................
Item 2 – Material Changes ............................................................................................... i
Item 3 – Table of Contents ...............................................................................................ii
Item 4 – Advisory Business ............................................................................................. 1
Item 5 – Fees and Compensation ................................................................................... 6
Item 6 – Performance-Based Fees and Side-By-Side Management ............................. 10
Item 7 – Types of Clients ............................................................................................... 11
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................ 12
Item 9 – Disciplinary Information ................................................................................... 17
Item 10 – Other Financial Industry Activities and Affiliations ......................................... 18
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading .......................................................................................................................... 20
Item 12 – Brokerage Practices ...................................................................................... 22
Item 13 – Review of Accounts ....................................................................................... 24
Item 14 – Client Referrals and Other Compensation ..................................................... 25
Item 15 – Custody ......................................................................................................... 27
Item 16 – Investment Discretion .................................................................................... 28
Item 17 – Voting Client Securities (i.e., Proxy Voting) ................................................... 29
Item 18 – Financial Information ..................................................................................... 30
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Item 4 – Advisory Business
JT Stratford, LLC (“JT Stratford,” “us,” “we”, “our”) is a limited liability company organized
under the laws of the State of Georgia on June 28, 2010, and wholly owned by D. Todd
Ferguson. JT Stratford was first registered at the state level with Georgia on February 22,
2011. We transitioned to registration with the SEC on July 22, 2015. Currently, we are
registered as an investment adviser with the SEC and notice filed with the appropriate
states in which notice filings are required in order to provide the investment advisory
products and services described within this document. Please note that certain states do
not require us to notice file if we have five or fewer clients that reside in a particular state.
Please note that our registration as an Investment Adviser does not imply any level of
skill or training. As of December 31, 2024, we had regulatory assets under management
on a discretionary basis of $814,883,557, non-discretionary basis of $34,121- and assets
under advisement1 of $68,790,472, for a total asset under management is $883,708,150.
We offer investment advisory services to individuals, pension and profit-sharing plans,
charitable organizations, and corporations. This Disclosure Brochure provides you with
information regarding our qualifications, business practices, and the nature of advisory
services that should be considered before becoming our advisory client.
Please contact Amanda S. Bruner, Chief Compliance Officer at (770) 534-6046 or
abruner@jtstratford.com, if you have any questions about this Brochure.
Individuals associated with us will provide our investment advisory services. These
individuals are appropriately licensed and qualified to provide advisory services on our
behalf. Such individuals are known as Investment Advisor Representatives (“IARs”).
Below is a description of the investment advisory and financial planning services we offer.
For more details on any product or service please reference the advisory agreement or
speak with your JT Stratford IAR.
Investment Advisory Services
Our IARs provide continuous and regular investment advisory services on a discretionary
or non-discretionary basis to you in connection with establishing and monitoring of your
1 Assets under advisement represent assets in which we provide consulting services and for which we have neither
discretionary authority, the ability to arrange or effect the purchase or sale of recommendations provided to and
accepted by the ultimate client, or the authority to hire or fire recommended third party managers without client
consent. Inclusion of these assets will make our total assets number different from assets under management
disclosed in Item 5.F of our Form ADV Part 1A due to specific calculation instructions for Regulatory Assets Under
Management.
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investment objectives, risk tolerance, asset allocation goals and time horizon. In addition,
our IARs may provide information and research about investment products and
strategies, and review portfolio performance reports. You have the opportunity to place
reasonable restrictions or constraints on the way your account is managed; however,
such restrictions will impact the composition and performance of your portfolio. For these
reasons, the performance of the portfolio may not be identical with our average client.
We offer investment advisory services through “Advisor Managed Fee Based Accounts”.
We primarily use Schwab to custody client assets.
Services provided may be available from other providers for lesser fees. In addition, you
may buy securities (e.g., mutual funds, exchange-traded funds, etc.) outside of certain
programs without incurring the technology fee identified under Item 5.
Fee-Based Advisor Managed Accounts
We have the ability to offer certain investment advisory services that we believe allow
IARs to effectively meet your investment needs and preferences. Based on consultations
with you, the IAR determines your investment goals and risk tolerance. The Advisory-
Managed accounts give IARs the ability to customize asset allocation, investment
selection, and investment strategies to meet your individual financial situation and
investment objectives. Several factors may influence the IARs’ selection of your account
structure including but not limited to 1) account size, 2) anticipated trading frequency, 3)
anticipated securities to be traded, and/or 4) management style. In each account
structure, the IAR may manage and provide advice on securities, including but not limited
to mutual funds, stocks, bonds, exchange traded funds (ETFs”), alternative investments,
and options.2
Financial Planning and Consulting
JT Stratford offers customized Financial Consulting Services tailored to meet the unique
needs of each client. Our services include:
• Personal Financial Planning
•
Insurance and Estate Planning
• Education Planning
2 Alternative investments include digital assets or ETFs, non-traded private real estate investment trusts (“REITs”),
non-traded business development companies (“BDCs”), real estate limited partnerships (“RELPs”), non-traded
closed end and interval funds, private equity/private credit funds, hedge funds, managed futures, private
placements, and other illiquid pass-through investments.
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• Broad-Based Balance Sheet and Cash Flow Analysis
• Cash Flow and Capital Budgeting & Forecasting
• Financial Reporting
•
Income Tax Planning and Coordination with Clients’ Tax Advisors
• Wealth Transfer and Estate Tax Planning in Collaboration with Estate Advisors
• Philanthropy and Charitable Gift Strategy & Planning
• Assistance with Major Asset Acquisitions and Dispositions
• Business Planning
The scope and details of these Financial Consulting Services are outlined in a written
agreement between JT Stratford and the client.
As part of our process, we gather relevant financial information through personal
interviews to assess your current financial status, future goals, and risk preferences. We
carefully review any documents you provide, along with other collected data, to develop
a comprehensive report based on the services requested.
Employer Retirement Plan Services
Employer Retirement Plan Services consists of reviewing the Plan’s investment options;
recommending a portfolio structure; recommending appropriate changes in portfolio
holdings (investment options) consistent with the Plan Sponsor Company 401(k) Plan’s
(“Plan”), pursuant to Section 401(a) of the Internal Revenue Code of 1986, Investment
Policy Statement (“Investment Policy”); and advising the Plan Sponsor in support of the
Plan Sponsor’s fiduciary role under the Plan. However, in a non-fiduciary capacity, our
role will be limited to acting as the asset manager/advisor to the Plan. We will also provide
to the Plan Sponsor guidance and investment weightings for asset allocation portfolios
(“Portfolios’) offered under the Plan. Initially, we will establish Portfolios each with a
different investment horizon and risk and reward criteria; additional Portfolios may be
established at a later date. We will construct and monitor the Portfolios consistent with
the policies and criteria set forth in the Investment Policy. Our services shall primarily
include:
a. Portfolio review and performance analysis;
b. Fund weightings for each asset allocation model;
c. Managed models for employees electing to give JT Stratford discretionary
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authority.
d. Periodic discussion of changes in the weightings from previous asset allocations;
e. Review of timing of asset allocation model rebalancing;
f. Review of each mutual fund's historical returns;
g. Anticipated returns for each asset class that is represented by a mutual fund; and
h. Such additional services as the parties may agree to from time to time.
The Plan Sponsor will appoint an independent corporate trustee or custodian (the
“Custodian”) to take and maintain possession of all of the assets in the Plan. Neither we
nor any of our “affiliates” will act as Custodian.
Sub-Advisory Arrangements
We have independently entered into sub-advisory agreements with unaffiliated registered
investment advisors (“sub-advisor”) whereby the sub-advisor will manage certain
designated assets in client portfolios (each a “Designated Portfolio” and collectively, the
“Designated Portfolios”). Depending on the sub-adviser, we will either engage them
directly or you will be required to enter into a separate agreement with the sub-advisor
that defines the terms in which the sub-advisor will provide its services.
Any recommendations made by the sub-advisor shall be made on a discretionary or non-
discretionary basis, subject only to the investment objectives and restrictions we imposed
by written notice to the sub-advisor. Prior to engaging the services of the sub-advisor, we
will consult with you and determine your financial situation and individual needs, including,
without limitation, your investment objectives, and restrictions. In addition, we will perform
initial and ongoing oversight and due diligence with each sub-advisor to ensure the
strategy remains aligned with your investment objectives and overall best interest. It is,
however, your obligation to notify either us or the sub-advisor (depending on who the sub-
advisor is engaged) in writing of any changes in your financial situation. A complete
description of the sub-advisor’s services and compensation relating to this arrangement
will be disclosed in the sub-advisor’s Form ADV Part 2 and/or the advisory agreement,
which will be provided to you at the time an agreement for services is executed and an
account is established.
We serve as your primary advisor and relationship manager. Your IAR will be available
to answer questions you may have regarding the portion of your account managed by the
sub-advisor and will act as the communication conduit between you and the sub-advisor.
The sub-advisor may take discretionary authority to determine the securities to be
purchased and sold for your account. However, we will direct the sub-advisor of the
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custodian in which to effect all transactions.
IRA Rollover Recommendations
For the purpose of complying with the DOL's Prohibited Transaction Exemption 2020-02
("PTE 2020-02"), when applicable, we are providing the following acknowledgment to
you. When we provide investment advice to you regarding your retirement plan account
or individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money
creates some conflicts with your interests, so we operate under an exemption that
requires us to act in your best interest and not put our interest ahead of yours. Under this
exemption, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice),
• Never put our financial interests ahead of yours when making recommendations
(give loyal advice),
• Avoid misleading statements about conflicts of interest, fees, and investments,
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest,
• Charge no more than is reasonable for our services, and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an
account that we manage or provide investment advice, because the assets increase our
assets under management and, in turn, our advisory fees. As a fiduciary, we only
recommend a rollover when we believe it is in your best interest.
Wrap Fee Program
We do not intend to offer wrap fee service at this time.
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Item 5 – Fees and Compensation
General Account Characteristics
Described below are general characteristics regarding “other” fees incurred, discretionary
authority, payment of fees, and termination of contracts that will affect your account(s).
Following these disclosures are descriptions of the accounts or services that we offer, the
basic management fee structures and any unique characteristics. For a more complete
discussion and disclosure regarding any Account’s services or fee structure, we will
provide a detailed advisory agreement.
Other Fees
Generally, fees for investment advisory accounts are based on a percentage of the
market value of assets under management including cash and are negotiable. Therefore,
clients with similar assets under management and investment objectives may pay
significantly higher or lower fees than other clients. However, the advisory fee does not
cover charges imposed by third parties for investments held in the Account, such as
contingent deferred sales charges or 12b-1 trails on applicable mutual funds. In addition,
each mutual fund charges asset management fees, which are in addition to the advisory
fees charged by us. The fees charged by such funds or managers are disclosed in each
fund’s prospectus or Manager’s Disclosure Brochure. The advisory fee also does not
cover debit balances or related margin interest or SEC fees or other fees or taxes required
by law. In addition, certain Accounts may require a minimum advisory fee or quarterly
maintenance fee that will be detailed in the applicable advisory agreement. Furthermore,
JT Stratford charges households, with accounts over $50,000, an annual $85
admin/technology fee to offset the expenses associated with the services JT Stratford
offers to each client.
Payment of Fees
For the majority of accounts, fees will be based on the ending value of the account on the
last day of the previous quarter and are payable quarterly in advance. The first advisory
fee is based on the value of the account on the first day of management by Adviser and
is payable within one month after execution of the agreement. The first advisory fee will
be assessed on a pro-rata basis taking into account the time for which the account was
not managed by Adviser and the time left in the quarter.
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Typically, 401k participants that are part of Plan Sponsors that utilize our services are
billed quarterly in arrears, and these fees are processed by the Plan Sponsor’s record-
keeper.
Fees charged are based on a percentage of the assets under management, including
cash or cash equivalents. Fees are calculated and payable quarterly in advance based
on Orion’s valuation (or other valuation program utilized by Adviser) of the market value
of the billable assets in your account. Please note that the balance your fee is based on
may not match the statement you receive from the custodian due to dividends, incoming
contributions, outgoing withdrawals, settlement issues, etc. (except for certain Plan
Sponsors/Plan Participants noted above that are billed in arrears based on the quarter
end balance provided by the custodian).
Termination of Contracts
The advisory agreement may be terminated at any time upon notice by either party. Fees
paid in advance will be prorated to the date of termination and any unearned portion of
the fee will be refunded to the client.
Detailed information on the termination terms and fees can be found in the applicable
advisory agreement.
Fee-Based Advisor Managed Accounts
Portfolio Value
Annual Fee
$
0 - $ 999,999
1.35%
$ 1,000,000 - $ 4,999,999
1.00%
$ 5,000,000 - $ 9,999,999
0.90%
$10,000,000 - $24,999,999
0.80%
$25,000,000 - $49,999,999
0.74%
$50,000,000 - $100,000,000
0.68%
Aggregate account balances are used for fee breakpoint calculations. In addition to the
advisory fee, accounts are assessed applicable transaction charges. These transaction
charges may be higher or lower than transaction charges or commissions the client may
pay at other broker-dealers. All transactions may be subject to postage and handling fees.
Financial Planning and Consulting
JT Stratford’s financial consulting fees are determined on a client-by-client and account-
by-account basis. Fees may be charged hourly, ranging from $200 to $500 per hour, or
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as a flat fee based on service complexity—typically up to $5,000 for standard financial
plans and $50,000 or more for complex consulting engagements. Flat fees are billed in
advance and may be structured as quarterly installments, depending on the estimated
duration of the engagement.
Either party may terminate the contract with 30 days’ notice. Upon written request, we will
issue a prorated refund based on the work completed. If the contract is terminated within
five business days of signing, you will receive a full refund.
Our pricing considers both objective and subjective factors, including the scope and
complexity of services requested. Accordingly, fees and costs may vary among clients.
In addition to consulting fees, clients are responsible for any third-party service provider
expenses associated with their selected services.
JT Stratford may credit all or a portion of the financial consulting fee back to clients who
engage the firm for portfolio management services. This practice presents an inherent
conflict of interest when we recommend securities transactions or investment advice that
results in you becoming a client and paying ongoing fees. We address this conflict through
our fiduciary duty, ensuring our recommendations align with your best interests. However,
you are under no obligation to act on our investment adviser representatives' (IARs)
recommendations. Should you choose to do so, you are not required to execute
transactions through JT Stratford or your IAR.
Employer Retirement Plan Services
We offer a negotiable fee between .10% to 1% on plan assets and paid quarterly in
arrears.
The Third-Party Administrator (TPA) will state the amount of the fee for the quarter in
question and the manner in which the fee was calculated. The Custodian has agreed (or
the Plan Sponsor will obtain such agreement from the Custodian) to send to the Plan
Sponsor at least quarterly a statement indicating all amounts disbursed from the Plan,
including the amount of fees paid directly to us, if any.
The agreement may be terminated by the Plan Sponsor at any time immediately upon
notice to us. We may terminate the agreement upon thirty (30) days’ notice to the Plan
Sponsor.
Sub-Advisory Arrangements
For sub-advisors that we engage directly, we will pay a portion of the advisory fee that
you pay to us to the sub-advisor while the Sub-Advisory Agreement remains in effect. The
sub-advisory fee will not be greater than 1.00%. A quarterly fee for the services the sub-
advisor provides is paid in advance and shall be calculated on a per account basis using
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the ending market values for the proceeding calendar quarter. If the Sub-Advisory
Agreement is terminated prior to the end of the quarter, the sub-advisory fee shall be
prorated up to the date of termination for the period in which investment advisory services
were provided by the sub-advisor.
In addition, certain sub-advisory arrangements require that you engage the sub-advisor
directly and we will help facilitate that arrangement. Under this scenario you will directly
engage and pay the sub-advisor per their advisory agreement. Your IAR can assist you
with this process, but the ultimate terms are agreed to between you and the sub-adviser.
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Item 6 – Performance-Based Fees and Side-By-Side Management
We do not charge advisory fees on a share of the capital gains or capital appreciation of
the funds or securities in a client account (so-called performance-based fees). Our
compensation structure is disclosed in detail in Item 5 above.
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Item 7 – Types of Clients
We provide investment advisory services to individuals including high net worth
individuals, pension and profit-sharing plans, charitable organizations, and corporations.
We do not impose a minimum account value.
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Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
In determining the investment advice to give to you, we may utilize charting to determine
trends and project future values. In a fundamental analysis, we analyze the financial
statements and health of a business, its management and competitive advantages, and
its competitors and markets but usually focusing on growth or value (or sometimes a
combination of both) to determine if such security meets the clients’ needs and objectives.
We will take into consideration when making investment decisions the stages of the
business during a given point in time. We may also perform a security analysis discipline,
known as technical analysis, in forecasting the direction of prices through the study of
past market data, primarily price and volume.
As described in Item 4 above, our investment strategies may include long term and short-
term buy and hold, short sales, margin transactions, and option strategies. Our IARs may
actively trade option contracts or on margin for client’s accounts, which could result in a
high portfolio turnover ratio. Additionally, the use of margin may also result in interest
charges as well as all other fees and expenses associated with the security or account
involved.
There are inherent risks involved for each investment strategy or method of analysis we
use and the particular type of security we recommend. Investing in securities involves risk
of loss which you should be prepared to bear. Depending on the types of securities we
invest in, you may face the following investment risks:
Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible
and intangible events and conditions. This type of risk is caused by external factors
independent of a security’s particular underlying circumstances. For example, political,
economic, and social conditions may trigger market events.
Business Risk: These risks are associated with a particular industry or a particular
company within an industry. For example, oil drilling companies depend on finding oil and
then refining it, a lengthy process, before they can generate a profit. They carry a higher
risk of profitability than an electric company, which generates its income from a steady
stream of customers who buy electricity no matter what the economic environment is like.
Interest Rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become less
attractive, causing their market values to decline.
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much
as a dollar next year, because purchasing power is eroding at the rate of inflation.
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Financial Risk: Excessive borrowing to finance a business’ operations increases the risk
of profitability, because the company must meet the terms of its obligations in good times
and bad. During periods of financial stress, the inability to meet loan obligations may
result in bankruptcy and/or a declining market value.
ETF and Mutual Funds Risk: ETFs and mutual funds are subject to investment advisory
and other expenses, which will be indirectly paid by clients. As a result, the cost of our
investment strategies will be higher than the cost of investing directly in ETFs or mutual
funds, as there are two levels of fees. ETFs and mutual funds are subject to specific risks,
depending on the nature of the fund.
ETFs are professionally managed pooled vehicles that invest in stocks, bonds, short-term
money market instruments, other mutual funds, other securities, or any combination
thereof. ETF managers trade fund investments in accordance with fund investment
objectives. ETF risk can be significantly increased for funds concentrated in a particular
sector of the market, or that primarily invest in small cap or speculative companies, use
leverage (i.e., borrow money) to a significant degree, or concentrate in a particular type
of security (i.e., equities), rather than balancing the fund with different types of securities.
ETFs can be bought and sold throughout the day like stocks, and their price can fluctuate
throughout the day. During times of extreme market volatility, ETF pricing may lag versus
the actual underlying asset values. This lag usually resolves itself in a short period of time
(usually less than one day); however, there is no guarantee this relationship will always
occur.
Complex products Risks (Alternative Investments): Investing in a complex product
should not be compared to investing in the underlying asset, as the features and risks
may differ significantly. Investors should be aware of any attributes related to limits on the
upside or downside potential of returns, call options, income, risk reduction strategies,
early termination events, tax consequences, and market events that impact the complex
product or its underlying asset. Certain complex products carry additional risk, including
the potential for losses that may exceed the original investment amount. Before investing
in a complex product, investors should carefully read the product’s offering documents
and make sure they fully understand the specific terms and conditions for that product.
An investment in a private fund involves a significant degree of risk, and no guarantee or
representation is or can be made that any such vehicle will achieve its investment
objective. Private funds are intended to provide investors with the opportunity to invest in
and obtain indirect investment exposure to a specific investment opportunity. An
investment that is concentrated in a single asset is generally exposed to greater risk and
may cause greater volatility. There is no guarantee that any particular investment strategy
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will be able to achieve a particular level of return or obtain a particular outcome. The
underlying asset will be privately held, will not have a readily available market value, and
will be illiquid. Therefore, private funds have little to no liquidity, and an investment will be
subject to liquidity restrictions and there will not be an ability for an investor to withdrawal
or redeem their investment in the applicable private fund. Clients and investors should
refer to each applicable private fund’s current Offering Documents for a more
comprehensive description of the risks relevant to the applicable fund.
Third Party Money Manager Risks: For certain clients or for certain types of investments
we recommend and utilize third party money managers we believe bring additional
expertise to our clients. However, because they are third parties we have limited oversight
of their activities, even with ongoing due diligence. There is a risk of a delay in timing in
being notified of material changes (e.g., change in key personnel, change in ownership,
a legal event, etc.) at the Manager that could result in a change in our opinion to
recommend them. There is a risk that they delay in informing us of changes in their
investment process that we may not agree with.
In addition, when client assets are allocated to a third-party manager, they typically use
their own custodian. Therefore, there is the risk that the manager or its custodian could
divert or abscond with those assets, fail to follow agreed upon investment strategies,
provide false reports of operations, or engage in other misconduct. Moreover, there can
be no assurances that all third-party managers will operate in accordance with all
applicable laws and that assets entrusted to such managers will be protected.
Furthermore, the institutions (such as banks) and prime brokers with which a manager
does business, or to which securities have been entrusted for custodial purposes, could
encounter financial difficulties. This could impair the operational capabilities or the capital
position of a manager or create unanticipated trading risks.
When you are deciding whether to invest in a specific investment, make sure you obtain,
review and discuss with your Advisory Representative the documentation related to the
investment which outlines the details of the investment (i.e., prospectuses, annual reports
and offering memorandums that discuss the structure of the investment, fees/costs,
management, portfolio, restrictions, contributions, distributions, risks, etc.). The
documentation should be provided by your Advisory Representative or can be obtained
directly from the investment sponsor.
Legal and Regulatory Matters Risks: Legal developments which may adversely impact
investing and investment-related activities can occur at any time. “Legal Developments”
means changes and other developments concerning foreign, as well as US federal, state
and local laws and regulations, including adoption of new laws and regulations,
amendment or repeal of existing laws and regulations, and changes in enforcement or
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interpretation of existing laws and regulations by governmental regulatory authorities and
self-regulatory organizations (such as the SEC, the US Commodity Futures Trading
Commission, the Internal Revenue Service, the US Federal Reserve and the Financial
Industry Regulatory Authority). Our management of accounts may be adversely affected
by the legal and/or regulatory consequences of transactions effected for the accounts.
Accounts may also be adversely affected by changes in the enforcement or interpretation
of existing statutes and rules by governmental regulatory authorities or self-regulatory
organizations.
System Failures and Reliance on Technology Risks: Our investment strategies,
operations, research, communications, risk management, and back-office systems rely
on technology, including hardware, software, telecommunications, internet-based
platforms, and other electronic systems. Additionally, parts of the technology used are
provided by third parties and are, therefore, beyond our direct control. We seek to ensure
adequate backups of hardware, software, telecommunications, internet-based platforms,
and other electronic systems, when possible, but there is no guarantee that our efforts
will be successful. In addition, natural disasters, power interruptions and other events may
cause system failures, which will require the use of backup systems (both on- and off-
site). Backup systems may not operate as well as the systems that they back up and may
fail to properly operate, especially when used for an extended period. To reduce the
impact a system failure may have, we continually evaluate our backup and disaster
recovery systems and perform periodic checks on the backup systems’ conditions and
operations. Despite our monitoring, hardware, telecommunications, or other electronic
systems malfunctions may be unavoidable, and result in consequences such as the
inability to trade for or monitor client accounts and portfolios. If such circumstances arise,
the Investment Committee will consider appropriate measures for clients.
Cybersecurity Risk: A portfolio is susceptible to operational and information security
risks due to the increased use of the internet. In general, cyber incidents can result from
deliberate attacks or unintentional events. Cyberattacks include, but are not limited to,
infection by computer viruses or other malicious software code, gaining unauthorized
access to systems, networks, or devices through “hacking” or other means for the
purpose of misappropriating assets or sensitive information, corrupting data, or causing
operational disruption. Cybersecurity failures or breaches by third-party service providers
may cause disruptions and impact on the service providers’ and our business operations,
potentially resulting in financial losses, the inability to transact business, violations of
applicable privacy and other laws, regulatory fines, penalties, reputational damage,
reimbursement, or other compensation costs, and/or additional compliance costs. While
we have established business continuity plans and risk management systems designed
to prevent or reduce the impact of such cyberattacks, there are inherent limitations in
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such plans and systems due in part to the everchanging nature of technology and
cyberattack tactics.
Pandemic Risks: The recent outbreak of the novel coronavirus rapidly became a
pandemic and has resulted in disruptions to the economies of many nations, individual
companies, and the markets in general, the impact of which cannot necessarily be
foreseen at the present time. This has created closed borders, quarantines, supply chain
disruptions and general anxiety, negatively impacting global markets in an unforeseeable
manner. The impact of the novel coronavirus and other such future infectious diseases in
certain regions or countries may be greater or less due to the nature or level of their public
health response or due to other factors. Health crises caused by the recent coronavirus
outbreak or future infectious diseases may exacerbate other pre-existing political, social,
and economic risks in certain countries. The impact of such health crises may be quick,
severe and of unknowable duration. These pandemics and other epidemics and
pandemics that may arise in the future could result in continued volatility in the financial
markets and could have a negative impact on investment performance.
The above list of risk factors does not purport to be a complete list or explanation of the
risks involved in an investment strategy. You are encouraged to consult your IAR on a
continuous basis in connection with selecting and engaging in the services provided by
us. In addition, due to the dynamic nature of investments and markets, strategies may be
subject to additional and different risk factors not discussed above.
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Item 9 – Disciplinary Information
We do not have any legal, financial, or other “disciplinary” item to report. We are obligated
to disclose any disciplinary event that would be material to you when evaluating us to
initiate a Client / Adviser relationship, or to continue a Client /Adviser relationship with us.
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Item 10 – Other Financial Industry Activities and Affiliations
Neither JT Stratford nor any of our management persons (except as disclosed below) are
registered or have an application pending to register as a broker-dealer, futures
commission merchant, commodity pool operator, commodity trading advisor or as an
associated person of the foregoing entities.
In addition, neither JT Stratford nor any of our management persons have any relationship
or arrangement that is material to our advisory business or to our clients that JT Stratford
or any of our management persons have with an affiliated person that is, under common
control and ownership, a:
• Broker-dealer, municipal securities dealer, or government securities dealer or
broker,
Investment company or other pooled investment vehicle,
•
• Other investment adviser or financial planner,
• Futures commission merchant (or commodity pool operator or commodity trading
advisor),
• Banking or thrift institution,
• Lawyer or law firm,
• Pension consultant,
• Real estate broker or dealer, or
• Sponsor or syndicator of limited partnerships.
However, several of our IARs maintain their own Insurance Agency through which they
can offer accident & sickness, health, casualty, life, property, or other insurance products.
Currently these services are offered through The Stratford Group (an affiliate of JT
Stratford), Colhoun, Robins, Davenport & Company, LLP, SFS Financial Inc. doing
business as Benefit Resources, LLC, Integrated Financial Advisory, Inc., and Purser &
Steward. These agencies are licensed to sell insurance in specific states, and clients
should ensure with their IAR that their state of residence is covered if they are seeking
insurance services. Appropriately licensed IARs will receive compensation for the sale of
such products. You are under no obligation to purchase insurance products through any
insurance agency or IAR and may effect any such transactions where you desire.
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In addition, one of our IARs is a licensed CPA and offers tax preparation services through
Gibbs Financial. JT Stratford does not offer tax advice, and any tax services provided
through Gibbs Financial are separate and distinct from JT Stratford. You are under no
obligation to utilize these services and any client engaging in these services would do so
directly with Gibbs Financial under a separate agreement. JT Stratford has no referral or
compensation arrangement with Gibbs Financial.
We have entered into a sub-advisor relationship with an unaffiliated registered investment
adviser. In the Sub-Advisory Agreement, we agreed to provide discretionary investment
management services for certain designated assets in client portfolios. Refer to Items 4
and 5 above for details of our business relationship and the compensation we receive.
We have also engaged MacAther Plumart with MRP Capital Investments, LLC (“MRP,”
CRD #167256) to serve as our Chief Equity Strategist. MRP provides support in the
recommending, monitoring and the analysis of equity and fixed income portfolios
(“Portfolios”). Such services do not affect the fees paid by the client to JT Stratford.
At least once a quarter, MRP will provide JT Stratford with an update with respect to the
Portfolios in order to discuss whether the Portfolios, or any program model in which such
are invested, continue to conform to the requirements, restrictions, and objectives of our
clients. We will continue to maintain discretionary authority with respect to the Portfolios.
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Item 11 – Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Our firm has adopted a written Code of Ethics in compliance with SEC Rule 204A-1 under
the Investment Advisers Act of 1940 (as amended—the Advisers Act) and in compliance
with state regulations. All employees of JT Stratford are deemed by the Advisers Act to
be supervised persons3 and are therefore subject to this Code of Ethics. In carrying on
its daily affairs, JT Stratford and all of our associated persons shall act in a fair, lawful,
and ethical manner, in accordance with the rules and regulations imposed by our
governing regulatory authority. The Code of Ethics sets forth standards of conduct and
requires compliance with state securities laws. Our Code of Ethics also addresses
personal trading and requires our personnel to report their personal securities holdings
and transactions to our Chief Compliance Officer. We will provide a copy of our Code of
Ethics to you or any prospective client upon request within a reasonable period of time at
the current address of record.
We have created a Code of Ethics which establishes standards and procedures for the
detection and prevention of certain conflicts of interest including activities by which
persons having knowledge of the investments and investment intentions of JT Stratford
might take advantage of that knowledge for their own benefit. We have in place Ethics
Rules (the “Rules”), which are comprised of the Code of Ethics and Insider Trading
policies and procedures. The Rules are designed to ensure that our personnel (i) observe
applicable legal (including compliance with applicable state and federal securities laws)
and ethical standards in the performance of their duties; (ii) at all times place the interests
of our clients first; (iii) disclose all conflicts of interest; (iv) adhere to the highest standards
of loyalty, candor and care in all matters relating to its clients; (v) conduct all personal
trading consistent with the Rules and in such a manner as to avoid any conflicts of interest
or any abuse of their position of trust and responsibility; and (vi) not use any material non-
public information in securities trading. The Rules also establish policies regarding other
matters such as outside employment, the giving or receiving of gifts, and safeguarding
portfolio holdings information.
Under the general prohibitions of the Rules, our personnel may not: 1) effect securities
transactions while in the possession of material, non-public information; 2) disclose such
information to others; 3) participate in fraudulent conduct involving securities held or to
3 Supervised person means any partner, officer, director (or other person occupying a similar status or
performing similar functions), or employee of an investment adviser, or other person who provides
investment advice on behalf of the investment adviser and is subject to the supervision and control of the
investment adviser.
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be acquired by any client; and 4) engage in frequent trading activities that create or may
create a conflict of interest, limit their ability to perform their job duties, or violate any
provision of the Rules.
Our personnel are required to conduct their personal investment activities in a manner
that we believe is not detrimental to its advisory clients. Our personnel are not permitted
to transact in securities except under circumstances specified in the Code of Ethics. The
policy requires all Access Persons4 to report all personal transactions in securities not
otherwise exempt under the policy. All reportable transactions are reviewed for
compliance with the Code of Ethics. The Ethics Rules are available to you and prospective
clients upon request by contacting us during regular business hours. We will furnish a
copy within a reasonable period of time to you at your current address of record.
Our firm, and/or our officers, directors or employees may buy or sell for their own accounts
securities that are also held by their clients. Conversely, they may buy and sell securities
for client accounts which they themselves may own. Such transactions are permitted if in
compliance with our Policy on Personal Securities Transactions. Your transactions will
always take precedence over our own or any related persons’ transactions. Records will
also be maintained of all securities products bought or sold by us, the related persons, or
related entities. Such records will be available for inspection upon request. Reports of
personal transactions in securities by our IARs are reviewed by the firm’s Compliance
Department quarterly or more frequently if required.
We do not, nor does a related person recommend to you, or buy or sell for your accounts,
securities in which we (or a related person) have a material financial interest.
We do not execute transactions on a principal or agency cross basis.
We and the sub-advisor agree that all non-public records, information, and data relating
to the business of the other, clients or Designated Portfolios (including, without limitation,
any and all non-public, personal information regarding clients) that are exchanged or
negotiated pursuant to the Sub-Advisory Agreement or in carrying out the agreement are,
and shall remain, confidential and will not be disclosed to any third-party without our
consent.
4 Access person means any of your supervised persons who has access to nonpublic information regarding
any clients' purchase or sale of securities, or nonpublic information regarding the portfolio holdings of any
reportable fund, or who is involved in making securities recommendations to clients, or who has access to
such recommendations that are nonpublic. If providing investment advice is your primary business, all of
your directors, officers and partners are presumed to be access persons.
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Item 12 – Brokerage Practices
We do not select broker-dealers for client transactions. However, we primarily
recommend and use Schwab as the custodian for our clients. Depending on your
circumstances and needs, we may recommend other broker-dealers. Factors we consider
when making any recommendations include the broker-dealers ability to provide
professional services, our experience with the brokerage firm(s), the broker-dealer(s)
reputation, and the firms' quality of execution services and costs for such services, among
other factors. You are under no obligation to accept any of our recommendations and are
free to select any broker-dealer you may choose. We do not warrant or represent that
commissions for transactions implemented through such brokers will be lower than
commission rates available if you use another brokerage firm.
Despite the reasoning for favorable execution, we may be willing to use a different broker-
dealer at the client's direction. Clients directing the use of a particular broker/dealer or
other custodian must understand that we may not be able to obtain the best prices and
execution for the transaction. Under a client-directed brokerage arrangement, clients may
receive less favorable prices than would otherwise be the case if the client had not
designated a particular broker/dealer or custodian. Directed brokerage account trades
are generally placed by us after effecting trades for other clients. In the event that a client
directs us to use a particular broker or dealer, we may not be authorized to negotiate
commissions and may be unable to obtain volume discounts or best execution. In
addition, under these circumstances a disparity in commission charges may exist
between the commissions charged to clients who direct us to use a particular broker or
dealer versus clients who do not direct the use of a particular broker or dealer.
We do not receive research or other products or services from a broker-dealer or a third-
party in connection with client securities transactions (“soft dollar benefits”) that we would
consider a factor in utilizing a particular broker-dealer. However, through our relationship
with any custodian, we may receive certain services and products, such as fundamental
research reports, technical and portfolio analyses, pricing services, economic forecasting
and general market information, historical data base information and computer software
that assist with our investment management process.
We do not consider whether we or a related person receive client referrals from a broker-
dealer or third-party in selecting or recommending broker-dealers to our clients.
We may simultaneously enter orders to purchase or sell the same securities for the
accounts of two or more clients. It is our practice that these orders be “batched” for ease
of execution. Since there may be several prices at which the securities transactions are
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executed and the orders were entered as one order for all accounts, it is our practice to
treat all subject accounts equally, averaging the execution prices of the related trades
and applying the average price to each transaction and account. Allocations of “batched”
trades also may be rounded up or rounded down to avoid odd lot or small holdings in any
client account.
Trade Error Policy
If a trading or transaction error is associated with a client-specific trade, the firm will enter
a correcting transaction. If the trade error involves a de minimis dollar amount (currently
less than $100), the client is either reimbursed for a loss or retains the gain. However, for
errors with a gain of $100 or more, Schwab will donate it (along with other advisor trade
error gains Schwab retains) to the Charles Schwab Foundation on a monthly basis. Any
client losses resulting from a trade error are reimbursed to the client.
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Item 13 – Review of Accounts
REVIEWS: Accounts are reviewed by their IARs on an ongoing basis, and we attempt to
meet (in person or over the phone) with each client to formally review their accounts at
least annually. However, it is up to each client to determine if they want this formal
meeting. Reviews of investment accounts typically look at portfolio consistency with
regards to your risk tolerance, investment time horizon, performance objectives, and
asset allocation instructions. Any sub-advisor to whom the IAR recommends for advisory
services provides regular quarterly account report to you and the IAR. Reviews also
consist of covering account holdings, transactions, charges, and performance as provided
on such statements and other account reports. Also, if you receive financial planning
advice, reviews are made on the same schedule. Reviews may cover progress toward
financial independence, anticipated distributions toward family legacy goals, anticipated
distributions for social capital or charitable goals, as well as other goals communicated
by you. In either type of review, accounts will also be reviewed upon notice of changes in
your circumstances.
REVIEWERS: Accounts are primarily reviewed by your IAR. In addition, our compliance
program includes a periodic review of a sample of customer accounts for consistency with
your risk tolerance, investment time horizon, performance objectives, and asset allocation
instructions. There is no minimum number of accounts assigned to the reviewer.
You are provided with monthly account statements from the custodian, depending on the
activity in the account. Reports include details of your holdings, and other transaction
information. We will also provide written quarterly reports which include details of your
holdings, asset allocation and other transaction information. Comparisons to market
indices and account performance may be used to evaluate account performance in review
with you.
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Item 14 – Client Referrals and Other Compensation
We have a limited number of arrangements whereby from time-to-time JT Stratford may
compensate, either directly or indirectly, affiliated and/or unaffiliated persons for client
referrals and/or service. Under such arrangements, JT Stratford generally pays a
percentage of the investment advisory fee payable to us by the client. This fee may vary
according to each agreement. Clients referred to JT Stratford will not be charged more
than similarly situated clients who were not referred to JT Stratford. Clients referred to us
by a Promoter will receive a copy of this Disclosure Brochure along with disclosure (either
orally or in writing) of the terms of the referral arrangement and any conflicts of interest
related to the arrangement at the time of the referral. Referral arrangements are entered
into in accordance with Advisers Act Rule 206(4)-1. In addition, JT Stratford may
recommend a third-party advisor to manage a portion of a client’s assets. In certain
arrangements, the client pays their advisory fees to the third-party advisor who then
remits a portion to JT Stratford.
One arrangement that certain JT Stratford IARs have entered into is with SmartAdvisor
(a.k.a SmartAsset), a third-party vendor to receive client referrals. SmartAsset’s parent
company, Financial Insight Technology, Inc. provides free online tools to assist
consumers in making financial decisions about home buying, refinance, retirement, life
insurance, taxes, investing and personal loans through web-based online tools. As part
of the online Tools, SmartAsset provides an online tool that allows consumers interested
in financial planning or asset management services to input their full name, email and/or
personal phone number in order to be contacted by financial advisors for the purpose of
financial planning or asset management services. SmartAsset uses
receiving
commercially reasonable efforts to connect certain JT Stratford IARs with potential client
leads in accordance with the terms and conditions in the vendors agreement. JT Stratford
pays SmartAsset a pre-determined flat fee for referrals but does not share any advisory
fees with SmartAsset. You will not pay additional fees because of this referral
arrangement.
Promoters that refer business to more than one investment adviser may have a financial
incentive to recommend advisers with more favorable compensation arrangements. Our
Promoters will disclose to you whether multiple referral relationships exist, and those
comparable services may be available from other advisers. Referral fees paid to a
Promoter are contingent upon your entering into an advisory agreement with JT Stratford.
This creates a conflict of interest given that the Promoter has a financial incentive to
recommend our firm to you for advisory services. However, you are not obligated to retain
our firm for advisory services. Comparable services and/or lower fees may be available
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through other firms. In addition, JT Stratford has implemented a compliance program to
monitor for such conflicts and our relationships with promoters are periodically reviewed.
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Item 15 – Custody
We do not have custody of client funds or securities. Client assets are held at a qualified
custodian. However, we are deemed to have limited custody of some of our clients’ funds
or securities when the clients authorize us to deduct our management fees directly from
the client’s account. In addition, we are also deemed to have custody of clients’ funds or
securities when clients have standing letters of authorizations (“SLOAs”) with their
custodian to move money from a client’s account to a third-party, and under that SLOA it
authorizes us to designate the amount or timing of transfers with the custodian. The SEC
has set forth a set of standards intended to protect client assets in such situations, which
we follow. The qualified custodian will send you, at least quarterly, your account
statements. The account statements will reveal the funds and securities held with the
qualified custodian, any transactions that occurred in your account, and the deduction of
our fee. You should carefully review the account statements received from the qualified
custodian and compare them with any statements that you receive from us. You should
contact us at the address or phone number on the cover of this brochure with any
questions about your statements. You should notify us if you do not receive the account
statements, at least quarterly, from the qualified custodian.
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Item 16 – Investment Discretion
JTS offers our asset management on both a discretionary and non-discretionary basis.
Discretionary asset management allows us the limited authority to buy and sell
investments in your account without asking you each time a transaction is placed. With
non-discretionary asset management, we provide investment recommendations but
require your approval to proceed. You make the ultimate decision regarding the purchase
or sale of investments. Our level of authority is determined at the beginning of our
relationship with you in our advisory agreement but can be changed upon request.
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Item 17 – Voting Client Securities (i.e., Proxy Voting)
We do not have, nor will we accept authorization to vote client securities. You will receive
proxies or other solicitations directly from your custodian or a transfer agent. You should
contact your custodian or a transfer agent with questions about a particular solicitation.
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Item 18 – Financial Information
We are not required to provide financial information to our clients because we do not:
•
require the prepayment of more than $1,200 in fees and six or more months in
advance, or
take custody of client funds or securities, or
•
• currently have a financial condition that is reasonably likely to impair our ability to
meet our commitments to you.
Additionally, we have not been the subject of a bankruptcy petition at any time during the
past ten years.
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Item 19 – Requirements for State-Registered Advisers
JT Stratford is an SEC-registered investment adviser; so, this section is not applicable.
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