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ADV Part 2A – Firm Brochure March 2025
ISTO Advisors, LLC
www.ISTOAdvisors.com
Main Office
2150 Butterfield Drive, Suite 220
Troy, MI 48084
Phone: (248) 458-1100
Branch Office
580 N. Western Avenue
Lake Forest, IL 60045
Phone: (847) 582-9190
Firm Contact:
Christopher A. Fisher, CFA
Chief Compliance Officer
information about our firm
is also available on
This brochure provides information about the qualifications and business practices of ISTO
Advisors, LLC. If clients have any questions about the contents of this brochure, please contact us
at (847) 582-9190. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any State Securities Authority.
Additional
the SEC’s website at
www.adviserinfo.sec.gov by searching CRD #284560.
Please note that the use of the term “registered investment adviser” and description of our firm
and/or our associates as “registered” does not imply a certain level of skill or training. Clients are
encouraged to review this Brochure and Brochure Supplements for our firm’s associates who
advise clients for more information on the qualifications of our firm and our employees.
Item 2: Material Changes
ISTO Advisors, LLC is required to make clients aware of information that has changed since the
last annual update to the Firm Brochure (“Brochure”) and that may be important to them. Clients
can then determine whether to review the brochure in its entirety or to contact us with questions
about the changes.
There have been no material changes since our last annual update filed in March 2024.
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Item 3: Table of Contents
Item 2: Material Changes ............................................................................................................................... 2
Item 3: Table of Contents .............................................................................................................................. 3
Item 4: Advisory Business ............................................................................................................................. 4
Item 5: Fees and Compensation ..................................................................................................................... 7
Item 6: Performance-Based Fees & Side-By-Side Management .................................................................. 9
Item 7: Types of Clients & Account Requirements ....................................................................................... 9
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss ............................................................ 9
Item 9: Disciplinary Information ................................................................................................................. 15
Item 10: Other Financial Industry Activities & Affiliations ....................................................................... 15
Item 11: Code of Ethics, Participation or Interest in Client Transactions & Personal Trading .................. 15
Item 12: Brokerage Practices ....................................................................................................................... 17
Item 13: Review of Accounts or Financial Plans ........................................................................................ 20
Item 14: Client Referrals & Other Compensation ....................................................................................... 20
Item 15: Custody .......................................................................................................................................... 23
Item 16: Investment Discretion ................................................................................................................... 23
Item 17: Voting Client Securities ................................................................................................................ 23
Item 18: Financial Information .................................................................................................................... 24
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Item 4: Advisory Business
Our firm is dedicated to providing financial advisory services including comprehensive wealth
management, financial planning and investment consultation to individuals and other types of
clients. Our firm is a limited liability company formed under the laws of the State of Delaware in
2016 and has been in business as an investment adviser since that time. Our firm is majority owned
by Fisher Financial Partners, Inc. and FlipSide Consulting, LLC.
Our objective is to help our clients meet their financial goals. As a fiduciary it is our duty to always
act in the client’s best interest. This is accomplished in part by knowing our client, including their
risk tolerance and time horizon. Our firm has established a service-oriented advisory practice with
open lines of communication. We work with clients to understand their goals, enabling us to create
a customized and comprehensive financial strategy to help them meet their financial objectives.
Our process includes client education, advocacy and support of one another to better facilitate a
valued working relationship.
Types of Advisory Services Offered
• Comprehensive Wealth Management
As part of our Comprehensive Wealth Management service, clients will be provided asset
management and financial planning or consulting services. This service is designed to assist
clients in meeting their financial goals through the use of a financial plan or consultation. Our
firm will analyze each client’s current investments, investment objectives, goals, age, time
horizon, financial circumstances, investment experience, investment restrictions and limitations
and risk tolerance. Additionally, we will review the client’s insurance needs, tax and estate
planning goals and objectives.
Based on what is learned, an investment approach is presented to the client, consisting of
individual stocks, bonds, exchange-traded funds (“ETFs”), options, mutual funds insurance
solutions including annuities, whole life, and Indexed Universal Life and other public and private
securities or investments. Once the appropriate portfolio has been determined, portfolios are
regularly monitored, and if necessary, rebalanced based upon the client’s individual needs, stated
goals and objectives. Upon client request, our firm provides a summary of observations and
recommendations for the planning or consulting aspects of this service. Our firm may utilize the
sub-advisory services of a third-party investment advisory firm or individual advisor to aid in
the implementation of an investment portfolio designed by our firm. Before selecting a firm or
individual, our firm will ensure that the chosen party is properly licensed or registered
• Financial Planning & Consulting
Our firm provides a variety of standalone financial planning and consulting services to clients
for the management of financial resources based on an analysis of current situation, goals, and
objectives. The plan or consultation may include recommendations on a variety of investment-
related areas. Based on the client’s needs, financial planning services may include the following:
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o Preparation of a recommended portfolio that serves to diversify the client’s portfolio
among different categories of investments, such as small, medium, and large
capitalization securities, corporate and government fixed
income; U.S. and
international investment; growth and value equities; and such other suitable asset
classes.
o Preparation of a retirement plan that serves to identify whether the client is saving
enough or investing in a way that meets retirement objectives
o Preparation of cash flow projections to ensure that the client can meet daily living
expenses and obligations
o An insurance plan to meet the needs of the client, taking into account family, business
and other financial objectives of the client.
o Our services will also include tax strategy, estate planning, education funding, and
budgeting.
Implementation of the recommendations will be at the discretion of the client. Our firm provides
clients with a summary of their financial situation, and observations for financial planning
engagements. Financial consultations are not typically accompanied by a written summary of
observations and recommendations, as the process is less formal than the planning service.
Assuming that all the information and documents requested from the client are provided
promptly, plans or consultations are typically completed within 90 days of the client signing a
contract with our firm.
• Our Financial Plan
Our Plan is a living document and is reviewed at least annually in conjunction with the client’s
needs and objectives. The Plan is most commonly divided into the following sections:
o Goals
o Assets/Liabilities
o Education Planning
o Financial
o Investments
o Distributions
o Risk Management
o Estate Planning
Independence
o Income Taxes
• Retirement Plan Consulting
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing
basis. Generally, such consulting services consist of assisting employer plan sponsors in
establishing, monitoring, and reviewing their company’s participant-directed retirement plan. As
the needs of the plan sponsor dictate, areas of advising could include investment options, plan
structure, and participant education.
Retirement Plan Consulting services typically include:
o Establishing an Investment Policy Statement – Our firm will assist in the development of
a statement that summarizes the investment goals and objectives along with the broad
strategies to be employed to meet the objectives.
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o Investment Options – Our firm will work with the Plan Sponsor to evaluate existing
investment options and make recommendations for appropriate changes.
o Asset Allocation and Portfolio Construction – Our firm will develop strategic asset
allocation models to aid Participants in developing strategies to meet their investment
objectives, time horizon, financial situation and tolerance for risk.
o Investment Monitoring – Our firm will monitor the performance of the investments and
notify the client in the event of over/underperformance and in times of market volatility.
In providing services for retirement plan consulting, our firm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non-publicly traded securities or assets, other
(collectively, “Excluded Assets”). All
illiquid investments, or brokerage window programs
retirement plan consulting services shall be in compliance with the applicable state laws regulating
retirement consulting services. This applies to client accounts that are retirement or other employee
benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as
amended (“ERISA”). If the client accounts are part of a Plan, and our firm accepts appointment to
provide services to such accounts, our firm acknowledges its fiduciary standard within the meaning
of Section 3(21) of ERISA as designated by the Retirement Plan Consulting Agreement with
respect to the provision of services described therein.
Tailoring of Advisory Services
Our firm offers individualized investment advice to our Comprehensive Wealth Management
clients. General investment advice will be offered to our Financial Planning & Consulting and
Retirement Plan Consulting clients.
Each Comprehensive Wealth Management client has the opportunity to place reasonable restrictions
on the types of investments to be held in the portfolio. Restrictions on investments in certain
securities or types of securities may not be possible due to the level of difficulty this would entail
in managing the account. Our firm may recommend to certain clients that meet minimum net
worth thresholds investments in private placements.
Participation in Wrap Fee Programs
Our firm does not offer or sponsor a wrap-fee program.
Regulatory Assets Under Management
As of December 31, 2024, our firm manages $834,373,423 on a discretionary basis and
$37,265,013 on a non-discretionary basis. Our total assets under management are $871,638,436.
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Item 5: Fees and Compensation
Comprehensive Wealth Management:
Assets Under Management Annual Percentage of Assets Charge
$0 to $250,000
Next $250,000
Next $500,000
Next $1,000,000
Over $2,000,000
2.00%
1.50%
1.00%
0.80%
0.50%
Fees to be assessed will be outlined in the advisory agreement to be signed by the client.
Annualized fees are calculated on a flat fee or tiered fee schedule not to exceed 2.00% (see fee
schedule above). Fees will be billed quarterly in advance based on the value of the account(s) on
the last day of the previous quarter. Fees are negotiable and will be deducted from client account(s).
Adjustments will be made for deposits and withdrawals during the quarter. We reserve the right to
charge 0.50% on 529 plans. The assets of 529 plans will not be included in the aggregate household
value. As part of this process, Clients understand the following:
a) The client’s independent custodian sends statements at least quarterly showing the market
values for each security included in the assets and all account disbursements, including the
amount of the advisory fees paid to our firm;
b) Clients will provide authorization permitting our firm to be directly paid by these terms.
Our firm will send an invoice directly to the custodian; and
c) If our firm sends a copy of our invoice to the client, a legend urging the comparison of
information provided in our statement with those from the qualified custodian will be
included.
Sub-advisers have their own fees, expenses, or charges, which are separate and distinct from the
advisory fees charged by our firm. The terms and conditions under which the client shall engage
the third-party investment advisory firm or individual advisors shall be set forth in a separate
agreement between the client and the designated third-party.
Financial Planning & Consulting:
Our firm charges on an hourly or flat fee basis for financial planning and consulting services. The
total estimated fee, as well as the ultimate fee charged, is based on the scope and complexity of
our engagement with the client. The maximum hourly fee to be charged will not exceed $1,000.
Flat fees range from $100 to $50,000. Our firm requires a payment of either the first monthly fee
or ½ of the agreed upon flat fee at the time the engagement agreement is signed. The remainder of
the fee will be directly billed based on a schedule indicated in the engagement agreement. In
addition to the financial planning and consulting services, a client may engage our firm to manage
their accounts under a separate and distinct Comprehensive Wealth Management agreement. The
client will pay advisory fees generally based on a percentage of assets under management
according to the schedule provided above. Our firm will not require a retainer exceeding $1,200
when services cannot be rendered within 6 months.
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Retirement Plan Consulting:
Our Retirement Plan Consulting services are billed on the percentage of Plan assets under
management. The total estimated fee, as well as the ultimate fee charged, is based on the scope
and complexity of our engagement with the client. Fees based on a percentage of managed Plan
assets will not exceed 1.00%. The fee-paying arrangements for Retirement Plan Consulting service
will be determined on a case-by-case basis and will be detailed in the signed consulting agreement.
Other Types of Fees & Expenses
Clients will incur transaction charges for trades executed in their accounts. These transaction fees
are separate from our firm’s advisory fees and will be disclosed by the chosen custodian. Private
investment vehicles in which clients have invested have their own fees, expenses, or charges,
which are separate and distinct from the advisory fees charged by our firm. Clients may also pay
charges imposed directly by a mutual fund, index fund, or exchange traded fund, which shall be
disclosed in the fund’s prospectus (i.e., fund management fees, initial or deferred sales charges,
mutual fund sales loads, 12b-1 fees, surrender charges, variable annuity fees, IRA and qualified
retirement plan fees, and other fund expenses). Our firm does not receive a portion of these fees.
Termination & Refunds
Either party may terminate the advisory agreement signed with our firm for Comprehensive
Wealth Management service in writing at any time. Electronic email notice will be acceptable if
further confirmed in person or by phone with the client requesting termination. Upon notice of
termination our firm will process a pro-rata refund of the unearned portion of the advisory fees
charged in advance at the beginning of the quarter.
Financial Planning & Consulting clients may terminate their agreement at any time before the
delivery of a financial plan by providing written notice. Electronic email notice will be acceptable
if further confirmed in person or by phone with the client requesting termination. For purposes of
calculating refunds, all work performed by us up to the point of termination shall be calculated at
the hourly fee currently in effect. Clients will receive a pro-rata refund of unearned fees based on
the time and effort expended by our firm.
Either party to a Retirement Plan Consulting Agreement may terminate at any time by providing
written notice to the other party. Full refunds will only be made in cases where cancellation occurs
within 5 business days of signing an agreement. After 5 business days from the initial signing,
either party must provide the other party 30 days’ written notice to terminate billing. Billing will
terminate 30 days after receipt of termination notice. Clients will receive a pro-rata refund of
unearned fees based on the time and effort expended by our firm.
Commissionable Securities Sales
Our firm and representatives do not sell securities for a commission in advisory accounts.
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Item 6: Performance-Based Fees & Side-By-Side Management
Our firm does not charge performance-based fees.
Item 7: Types of Clients & Account Requirements
Our firm has the following types of clients:
Individuals/Families and High Net Worth Individuals/Families;
•
• Trusts, Estates or Charitable Organizations;
• Pension and Profit Sharing Plans;
• Corporations, Limited Liability Companies and/or Other Business Types
Our requirements for opening and maintaining accounts or otherwise engaging us:
• Our firm requires a minimum account balance of $500,000 for our Comprehensive Wealth
Management. This minimum account balance requirement is negotiable.
• Our clients are assessed a minimum annual fee of $7,500. This minimum fee requirement
is negotiable.
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
Methods of Analysis
Our investment committee meets regularly to research investments and construct portfolios. We
utilize research software and conduct due diligence calls and meetings with investment
management firms.
Investment Strategies We Use
We use the following strategies in managing client accounts, provided that such strategies are
appropriate to the needs of the client and consistent with the client’s investment objectives, risk
tolerance, and time horizons, among other considerations:
• Equity Securities – Investing in individual companies involves inherent risk. The major
risks relate to the company’s capitalization, quality of the company’s management, quality
and cost of the company’s services, the company’s ability to manage costs, efficiencies in
the manufacturing or service delivery process, management of litigation risk, and the
company’s ability to create shareholder value (i.e., increase the value of the company’s
stock price). Foreign securities, in addition to the general risks of equity securities, have
geopolitical risk, financial transparency risk, currency risk, regulatory risk and liquidity
risk.
• Warrants – Warrants are securities, typically issued with preferred stock or bonds, that
give the holder the right to purchase a given number of shares of common stock at a
specified price and time. The price of the warrant usually represents a premium over the
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applicable market value of the common stock at the time of the warrant’s issuance.
Warrants have no voting rights with respect to the common stock, receive no dividends and
have no rights with respect to the assets of the issuer. Investments in warrants involve
certain risks, including the possible lack of a liquid market for the resale of the warrants
and rights, potential price fluctuations due to adverse market conditions or other factors,
and failure of the price of the common stock to rise. If the warrant is not exercised within
the specified time period, it becomes worthless.
• Mutual Funds – Investing in mutual funds carries inherent risk. The major risks of
investing in a mutual fund include the quality and experience of the portfolio management
team and its ability to create fund value by investing in securities that have positive growth,
the amount of individual company diversification, the type and amount of industry
diversification, and the type and amount of sector diversification within specific industries.
In addition, mutual funds tend to be tax inefficient and therefore investors may pay capital
gains taxes on fund investments while not having yet sold the fund.
• Exchange Traded Funds - ETFs are investment companies whose shares are bought and
sold on a securities exchange. An ETF holds a portfolio of securities designed to track a
particular market segment or index. The funds could purchase an ETF to gain exposure to
a portion of the U.S. or foreign market. The funds, as a shareholder of another investment
company, will bear their pro rata portion of the other investment company’s advisory fee
and other expenses, in addition to their own expenses.
Investing in ETFs involves risk. Specifically, ETFs, depending on the underlying portfolio
and its size, can have wide price (bid and ask) spreads, thus diluting or negating any upward
price movement of the ETF or enhancing any downward price movement. Also, ETFs
require more frequent portfolio reporting by regulators and are thereby more susceptible to
actions by hedge funds that could have a negative impact on the price of the ETF. Certain
ETFs may employ leverage, which creates additional volatility and price risk depending
on the amount of leverage utilized, the collateral and the liquidity of the supporting
collateral.
Further, the use of leverage (i.e., employ the use of margin) generally results in additional
interest costs to the ETF. Certain ETFs are highly leveraged and therefore have additional
volatility and liquidity risk. Volatility and liquidity can severely and negatively impact the
price of the ETF’s underlying portfolio securities, thereby causing significant price
fluctuations of the ETF.
• Fixed Income Securities - Fixed income securities carry additional risks than those of
equity securities described above. These risks include the company’s ability to retire its
debt at maturity, the current interest rate environment, the coupon interest rate promised to
bondholders, legal constraints, jurisdictional risk (U.S or foreign) and currency risk. If
bonds have maturities of 10 years or greater, they will likely have greater price swings
when interest rates move up or down. The shorter the maturity the less volatile the price
swings. Foreign bonds also have liquidity and currency risk.
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• Corporate Debt, Commercial Paper & Certificates of Deposit - Commercial paper and
certificates of deposit are generally considered safe instruments, although they are subject
to the level of general interest rates, the credit quality of the issuing bank and the length of
maturity. With respect to certificates of deposit, depending on the length of maturity there
can be prepayment penalties if the client needs to convert the certificate of deposit to cash
prior to maturity.
• Municipal Securities - Municipal securities carry additional risks than those of corporate
and bank-sponsored debt securities described above. These risks include the municipality’s
ability to raise additional tax revenue or other revenue (in the event the bonds are revenue
bonds) to pay interest on its debt and to retire its debt at maturity. Municipal bonds are
generally tax free at the federal level, but may be taxable in individual states other than the
state in which both the investor and municipal issuer is domiciled.
• Private Placements - Private placements carry significant risk in that companies using the
private placement market conduct securities offerings that are exempt from registration
under the federal securities laws, which means that investors do not have access to public
information and such investors are not provided with the same amount of information that
they would receive if the securities offering was a public offering. Moreover, many
companies using private placements do so to raise equity capital in the start-up phase of
their business or require additional capital to complete another phase in their growth
objective. In addition, the securities issued in connection with private placements are
restricted securities, which means that they are not traded on a secondary market, such as
a stock exchange, and they are thus illiquid and cannot be readily converted to cash.
• Pooled Investment Vehicle - A pooled investment vehicle, such as a commodity pool or
investment company, is generally offered only to investors who meet specified suitability,
net worth and annual income criteria. Pooled investment vehicles sell securities through
private placements and thus are illiquid and subject to a variety of risks that are disclosed
in each pooled investment vehicle’s confidential private placement memorandum or
disclosure document. Investors should read these documents carefully and consult with
their professional advisors prior to committing investment dollars. Because many of the
securities involved in pooled investment vehicles do not have transparent trading markets
from which accurate and current pricing information can be derived, or in the case of
private equity investments where portfolio security companies are privately held with no
publicly traded market, our firm will be unable to verify the accuracy of the performance
data.
• Unit Investment Trust – A unit investment trust (“UIT”) is a professionally selected
pooled investment vehicle in which a portfolio of securities is selected by the sponsor and
deposited into the trust for a specified period of time. Generally, a UIT’s portfolio is not
actively traded and follows a buy and hold strategy. Although the securities within the trust
remain generally fixed and are not managed, the sponsor may remove a security form the
trust under limited circumstances. It is designed to provide capital appreciations and/or
dividend income. UITs will inherit the risks of the underlying securities, and are not
appropriate for investors seeking capital preservation. There is no assurance that an
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individual UIT portfolio will meet its objective. UITs are not actively managed and will
not be sold to take advantage of market conditions. Upon termination there is no assurance
the value of the UIT will be equal to or higher than the original price. The level and type
of risk associated with UITs may vary significantly from one trust to another. It is important
to have a complete understanding of the underlying products from which a UIT derives its
value to evaluate the risks. In general, complex UITs are subject to a number of risks that
include increased volatility and greater potential for loss and are not suitable for all
investors.
• Structured Products - Structured products are designed to facilitate highly customized
risk-return objectives. While structured products come in many different forms, they
typically consist of a debt security that is structured to make interest and principal payments
based upon various assets, rates or formulas. Many structured products include an
embedded derivative component. Structured products may be structured in the form of a
security, in which case these products may receive benefits provided under federal
securities law, or they may be cast as derivatives, in which case they are offered in the
over-the-counter market and are subject to no regulation.
Investment in structured products includes significant risks, including valuation, liquidity,
price, credit and market risks. One common risk associated with structured products is a
relative lack of liquidity due to the highly customized nature of the investment. Moreover,
the full extent of returns from the complex performance features is often not realized until
maturity. As such, structured products tend to be more of a buy-and-hold investment
decision rather than a means of getting in and out of a position with speed and efficiency.
Another risk with structured products is the credit quality of the issuer. Although the cash
flows are derived from other sources, the products themselves are legally considered to be
the issuing financial institution's liabilities. The vast majority of structured products are
from high-investment-grade issuers only. Also, there is a lack of pricing transparency.
There is no uniform standard for pricing, making it harder to compare the net-of-pricing
attractiveness of alternative structured product offerings than it is, for instance, to compare
the net expense ratios of different mutual funds or commissions among broker-dealers.
• Options - We may use options as an investment strategy. An option is a contract that gives
the buyer the right, but not the obligation, to buy or sell an asset (such as a share of stock)
at a specific price on or before a certain date. An option, just like a stock or bond, is a
security. An option is also a derivative, because it derives its value from an underlying
asset. The two types of options are calls and puts. A call gives us the right to buy an asset
at a certain price within a specific period of time. We will buy a call if we have determined
that the stock will increase substantially before the option expires. A put gives us the holder
the right to sell an asset at a certain price within a specific period of time. We will buy a
put if we have determined that the price of the stock will fall before the option expires. We
will use options to "hedge" a purchase of the underlying security; in other words, we will
use an option purchase to limit the potential upside and downside of a security we have
purchased for your portfolio. We use "covered calls", in which we sell an option on security
you own. In this strategy, you receive a fee for making the option available, and the person
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purchasing the option has the right to buy the security from you at an agreed-upon price.
We use a "spreading strategy", in which we purchase two or more option contracts (for
example, a call option that you buy and a call option that you sell) for the same underlying
security. This effectively puts you on both sides of the market, but with the ability to vary
price, time and other factors. The potential risks associated with these transactions are that
(1) all options expire. The closer the option gets to expiration, the quicker the premium in
the option deteriorates; and (2) Prices can move very quickly. Depending on factors such
as time until expiration and the relationship of the stock price to the option’s strike price,
small movements in a stock can translate into big movements in the underlying options.
• Fixed Annuity – A fixed annuity is a type of annuity contact that allows for the
accumulation of capital on a tax-deferred basis. In exchange for a lump sum of capital, a
life insurance company credits the annuity account with a guaranteed fixed rate of interest
while guaranteeing the principal investment. Consequently, the spending power provided
by the monthly payment may decline significantly over the life of the annuity contract
because of inflation. Annuities with inflation protection are available, but they are
significantly more expensive.
• Fixed Index Annuity – A fixed index annuity (FIA) is a type of annuity contract designed
to provide principal protection and allow your assets to grow tax-deferred. All or some of
the interest is linked to a market index, such as the S&P 500, the Nasdaq 100 or the Dow
Jones Industrial Average, subject to a cap. This creates the potential for more growth if the
index performs well—and conversely offers protection from loss due to poor index
performance. Although your annuity’s interest is tied to the index's performance, your
money is not directly invested in the market. This means that if the index your annuity is
tied to doesn’t perform well, your annuity doesn’t lose its value due to market volatility.
• Non-Security Insurance Products - Representatives of our firm are licensed insurance
agents and may offer these products to firm clients. A “non-security” is a type of investment
that is not as freely marketable or transferable as a security. Unlike a security, a non-
security does not require the backing of an underwriter or bank and involves much less
documentation and paperwork. This lack of underwriting reduces liquidity and makes
exchanging it between parties more difficult. Non-security investments could still hold
value but will not be quoted on any stock exchange or organized financial market. Non-
securities include assets such as art, rare coins, baseball cards, life insurance, physical gold,
diamonds and bank guarantees. Individual Retirement Accounts (“IRAs”) restrict some
investments with this classification.
• Non-Traded Real Estate Investment Trusts (“REITs”) – A REIT is a tax designation
for a corporate entity which pools capital of many investors to purchase and manage real
estate. Many REITs invest in income-producing properties in the office, industrial, retail,
and residential real estate sectors. REITs are granted special tax considerations which can
significantly reduce or eliminate corporate income taxes. In order to qualify as a REIT and
for these special tax considerations, REITs are required by law to distribute 90% of their
taxable income to investors. REITs can be traded on a public exchange like a stock or be
offered as a non-traded REIT. REITs, both public exchange-traded and non-traded, are
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subject to risks including volatile fluctuations in real estate prices, as well as fluctuations
in the costs of operating or managing investment properties, which can be substantial.
Many REITs obtain management and operational services from companies and service
providers which are directly or indirectly related to the sponsor of the REIT, which presents
a potential conflict of interest that can impact returns on investments.
Non-traded REITs include: (i) A REIT that is registered with the Securities and Exchange
Commission (SEC) but is not listed on an exchange or over-the-counter market (non-
exchange traded REIT); or, (i) a REIT that is sold pursuant to an exemption to registration
(Private REIT). Non-traded REITs are generally blind pool investment vehicles. Blind
pools are limited partnerships which do not explicitly state their future investments prior
to beginning their capital-raising phase. During this period of capital-raising, non-traded
REITs often pay distributions to their investors.
The risks of non-traded REITs are varied and significant. Because they are not exchange-
traded investments, they often lack a developed secondary market, thus making them
illiquid investments. As blind pool investment vehicles, non-traded REITs’ initial share
prices are not related to the underlying value of the properties. This is because non-traded
REITs begin and continue to purchase new properties as new capital is raised. Thus, one
risk for non-traded REITs is the possibility that the blind pool will be unable to raise enough
capital to carry out its investment plan. After the capital raising phase is complete, non-
traded REIT shares are infrequently re-valued and thus may not reflect the true net asset
value of the underlying real estate investments. Non-traded REITs often offer investors a
redemption program where the shares can be sold back to the sponsor, however, those
redemption programs are often subject to restrictions and may be suspended at the
sponsor’s discretion. While non-traded REITs may pay distributions to investors at a stated
target rate during the capital-raising phases, the funds used to pay such distributions may
be obtained from sources other than cash flow from operations, and such financing can
increase operating costs.
Risk of Loss
Investing in securities involves the risk of loss that clients should be prepared to bear. While the
stock market may increase and the account(s) could enjoy a gain, it is also possible that the stock
market may decrease, and the account(s) could suffer a loss. It is important that clients understand
the risks associated with investing in the stock market, are appropriately diversified in investments,
and ask any questions.
Description of Material, Significant or Unusual Risks
Our firm generally invests client cash balances in money market funds, FDIC Insured Certificates
of Deposit, high-grade commercial paper, and/or government-backed debt instruments.
Ultimately, our firm tries to achieve the highest return on client cash balances through relatively
low-risk conservative investments. In most cases, at least a partial cash balance will be maintained
in a money market account so that our firm may debit advisory fees for our services related to our
Comprehensive Wealth Management services.
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ISTO Advisors, LLC
Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to the evaluation of our advisory business
or the integrity of our management.
Item 10: Other Financial Industry Activities & Affiliations
Our firm is not registered, nor does it have an application pending to register, as a broker-dealer,
registered representative of a broker-dealer, futures commission merchant, commodity pool
operator, commodity trading advisor, or an associated person of the foregoing entities.
Representatives of our firm are insurance agents/brokers. They offer insurance products and
receive customary fees as a result of insurance sales. A conflict of interest exists as these insurance
sales create an incentive to recommend products based on the compensation the adviser and/or our
supervised persons may earn. To mitigate this potential conflict, our firm will act in the client’s
best interest.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions & Personal Trading
As a fiduciary, it is an investment adviser’s responsibility to provide fair and full disclosure of all
material facts and to act solely in the best interest of each of our clients at all times. Our fiduciary duty
is the underlying principle for our firm’s Code of Ethics, which includes procedures for personal
securities transactions and insider trading. Our firm requires all representatives to conduct business
with the highest level of ethical standards and to comply with all federal and state securities laws at
all times. Upon employment with our firm, and at least annually thereafter, all representatives of our
firm will acknowledge receipt, understanding, and compliance with our firm’s Code of Ethics. Our
firm and representatives must conduct business in an honest, ethical, and fair manner and avoid all
circumstances that might negatively affect or appear to affect our duty of complete loyalty to all
clients. This disclosure is provided to give all clients a summary of our Code of Ethics. If a client or
a potential client wishes to review our Code of Ethics in its entirety, a copy will be provided promptly
upon request.
Our firm recognizes that the personal investment transactions of our representatives demand the
application of a Code of Ethics with high standards and requires that all such transactions be carried
out in a way that does not endanger the interest of any client. At the same time, our firm also believes
that if investment goals are similar for clients and for our representatives, it is logical, and even
desirable, that there be common ownership of some securities.
In order to prevent conflicts of interest, our firm has established procedures for transactions affected
by our representatives for their personal accounts1. In order to monitor compliance with our personal
1 For purposes of the policy, our associate’s personal account generally includes any account (a) in the name of our associate, his/her spouse,
his/her minor children or other dependents residing in the same household, (b) for which our associate is a trustee or executor, or (c) which our
associate controls, including our client accounts which our associate controls and/or a member of his/her household has a direct or indirect
beneficial interest in.
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ISTO Advisors, LLC
trading policy, our firm has a quarterly securities transaction reporting system for all of our
representatives.
Neither our firm nor a related person recommends, buys, or sells for client accounts, securities in
which our firm or a related person has a material financial interest without prior disclosure to the
client.
Related persons of our firm may buy or sell securities and other investments that are also
recommended to clients. In order to minimize this conflict of interest, our related persons will
place client interests ahead of their own interests and adhere to our firm’s Code of Ethics, a copy
of which is available upon request.
Likewise, related persons of our firm buy or sell securities for themselves at or about the same time
they buy or sell the same securities for client accounts. In order to minimize this conflict of interest,
our related persons will place client interests ahead of their own interests and adhere to our firm’s
Code of Ethics, a copy of which is available upon request. Further, our related persons will refrain
from buying or selling the same securities prior to buying or selling for our clients on the same day
unless included in a block trade.
Compliance with Department of Labor Fiduciary Rule
Our firm provides investment advice to assets affected by the Department of Labor (“DOL”)
Fiduciary Rule for a level fee. As such, we abide by the Impartial Conduct Standards as defined by
the DOL. To comply with these standards, our firm and our advisors give advice that is in our client’s
best interest, charge no more than reasonable compensation (within the meaning of ERISA Section
408(b)(2) and Internal Revenue Code Section 4975(d)(2)), and make no misleading statements about
investment transactions, compensation, conflicts of interest, and any other matters related to
investment decisions.
As a level-fee fiduciary, we maintain a non-variable compensation structure that is provided on the
basis of a fixed percentage of the value of assets or a set fee that does not vary with the particular
investment recommended, as opposed to a commission or other transaction-based fee.
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ISTO Advisors, LLC
Item 12: Brokerage Practices
Selecting a Brokerage Firm
Client assets must be maintained by a qualified custodian. Our firm seeks to recommend a
custodian who will hold client assets and execute transactions on terms that are overall most
advantageous when compared to other available providers and their services. The factors
considered, among others, are these:
• Timeliness of execution
• Timeliness and accuracy of trade confirmations
• Research services provided
• Ability to provide investment ideas
• Execution facilitation services provided
• Record keeping services provided
• Custody services provided
• Frequency and correction of trading errors
• Ability to access a variety of market venues
• Expertise as it relates to specific securities
• Financial condition
• Business reputation
• Quality of services
With this in consideration, our firm has an arrangement with Schwab Advisor Services, a division of
Charles Schwab & Co., Inc. Member SIPC. (“Schwab”). Schwab offers services to independent
investment advisers which include custody of securities, trade execution, clearance and settlement
of transactions.
Schwab may make certain research and brokerage services available at no additional cost to our
firm, all of which qualify for the safe harbor exemption defined in Section 28(e) of the Securities
Exchange Act of 1934. These services may be directly from independent research companies, as
selected by our firm (within specific parameters). Research products and services provided by
Schwab may include research reports on recommendations or other information about, particular
companies or industries; economic surveys, data and analyses; financial publications; portfolio
evaluation services; financial database software and services; computerized news and pricing
services; quotation equipment for use in running software used in investment decision-making; and
other products or services that provide lawful and appropriate assistance by Schwab to our firm in the
performance of our investment decision-making responsibilities.
We do not use client brokerage commissions to obtain research or other products or services. The
aforementioned research and brokerage services are used by our firm to manage accounts for which
we have investment discretion. Without this arrangement, our firm might be compelled to purchase
the same or similar services at our own expense.
As a result of receiving these services, we may have an incentive to continue to use or expand the use
of Schwab services. Our firm examined this potential conflict of interest when we chose to enter into
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ISTO Advisors, LLC
the relationship with Schwab and we have determined that the relationship is in the best interest of
our firm’s clients and satisfies our fiduciary obligations, including our duty to seek best execution.
Schwab charges ticket charges and transaction fees for effecting certain securities transactions (i.e.,
transaction fees are charged for certain no-load mutual funds, and commissions are charged for
individual equity and debt securities transactions). Schwab enables us to obtain many no-load
mutual funds without transaction charges and other no-load funds at nominal transaction charges.
Schwab transaction rates are generally discounted from customary retail transaction rates. The
ticket charges and transaction fees charged by Schwab may be higher or lower than those charged
by other custodians and broker-dealers.
Our clients may pay a transactional fee to Schwab that is higher than another qualified broker-
dealer might charge to affect the same transaction where we determine in good faith that the
transaction fee is reasonable in relation to the value of the brokerage and research services
received. In seeking the best execution, the determinative factor is not the lowest possible cost, but
whether the transaction represents the best qualitative execution, taking into consideration the full
range of a broker-dealer’s services, including the value of research provided, execution capability,
commission rates, and responsiveness. Accordingly, although we will seek competitive rates, to
the benefit of all clients, we may not necessarily obtain the lowest possible commission rates for
specific client account transactions.
ISTO also offers investment advisory services through the custodial platform offered by Altruist
Financial LLC (“Altruist”), an unaffiliated SEC-registered broker-dealer and FINRA/SIPC
member. Custody, clearing and execution services are provided by Altruist Financial LLC as a
self-clearing broker-dealer. ISTO’s clients establish brokerage accounts through Altruist. ISTO
maintains an institutional relationship with Altruist whereby Altruist provides certain benefits to
ISTO, including a fully digital account opening process, a variety of available investments, and
integration with software tools that can benefit ISTO and its clients. ISTO is not affiliated with
Altruist. Altruist does not supervise ISTO, its agents, activities, or its regulatory compliance.
Soft Dollars
Although the investment research products and services that may be obtained by our firm will
generally be used to service all our clients, transaction fees paid by a specific client may be used
to pay for research that is not used in managing that specific client’s account at the time of the
trading.
Our firm does not accept products or services that do not qualify for safe harbor exemption outlined
in Section 28(e) of the Securities Exchange Act of 1934, such as those services that do not aid in
investment decision-making or trade execution.
Brokerage for Client Referrals
Our firm does not receive compensation for client referrals to any specific custodian.
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ISTO Advisors, LLC
Directed Brokerage
Neither we nor any of our firm’s related persons have discretionary authority in making the
determination of the custodian with whom orders for the purchase or sale of securities are placed
for execution, and the commission rates at which such securities transactions are affected. Clients
must direct us to execute their transactions through a specified broker-dealer. Our firm
recommends the use of Schwab. Each client will be recommended to establish their account(s) with
Schwab. Please note that not all advisers make this recommendation.
Permissibility of Client-Directed Brokerage
We allow clients to direct brokerage outside our recommendation, if necessary. We may be unable
to achieve the most favorable execution of client transactions. Client-directed brokerage may cost
clients more money. For example, in a directed brokerage account, you may pay higher brokerage
commissions because we may not be able to aggregate orders to reduce transaction costs, or you
may receive less favorable prices.
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account
through a specific broker or dealer to obtain goods or services on behalf of the plan. Such direction
is permitted provided that the goods and services provided are reasonable expenses of the plan
incurred in the ordinary course of its business for which it otherwise would be obligated and
empowered to pay. ERISA prohibits directed brokerage arrangements when the goods or services
purchased are not for the exclusive benefit of the plan. Consequently, we will request that plan
sponsors who direct plan brokerage provide us with a letter documenting that this arrangement
will be for the exclusive benefit of the plan.
Aggregation of Purchase or Sale
We perform investment management services for various clients. There are occasions on which
portfolio transactions may be executed as part of concurrent authorizations to purchase or sell the
same security for numerous accounts served by our firm, which involve accounts with similar
investment objectives. Although such concurrent authorizations potentially could be either
advantageous or disadvantageous to any one or more particular accounts, they are affected only when
we believe that doing so will be in the best interest of the affected accounts. When such concurrent
authorizations occur, the objective is to allocate the executions in a manner that is deemed equitable
to the accounts involved. In any given situation, we attempt to allocate trade executions in the most
equitable manner possible, taking into consideration client objectives, current asset allocation, and
availability of funds using price averaging, proration, and consistently non-arbitrary methods of
allocation. Participating accounts receive the average execution price, and each client’s ticket charge
is applied to each client’s trade.
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ISTO Advisors, LLC
Item 13: Review of Accounts or Financial Plans
Our management personnel or financial advisors review accounts on at least an annual basis for
our Comprehensive Wealth Management clients. The nature of these reviews is to learn whether
client accounts are in line with their investment objectives, and appropriately positioned based on
market conditions, and investment policies, if applicable. Our firm does not provide written reports
to client unless asked to do so. Verbal reports to clients take place on at least an annual basis when
our Comprehensive Wealth Management clients are contacted.
Our firm may review client accounts more frequently than described above. Among the factors
that may trigger an off-cycle review are major market or economic events, the client’s life events,
requests by the client, etc.
Financial Planning clients do not receive reviews of their written plans unless they take action to
schedule a financial consultation with us. Our firm does not provide ongoing services to financial
planning clients, but is willing to meet with such clients upon their request to discuss updates to
their plans, changes in their circumstances, etc. Financial Planning clients do not receive written
or verbal updated reports regarding their financial plans unless they separately engage our firm for
a post-financial plan meeting or update their initial written financial plan.
Retirement Plan Consulting clients receive reviews of their retirement plans for the duration of the
service. Our firm also provides ongoing services where clients are met with upon their request to
discuss updates to their plans, changes in their circumstances, etc. Retirement Plan Consulting
clients do not receive written or verbally updated reports regarding their plans unless they choose
to engage our firm for ongoing services.
Item 14: Client Referrals & Other Compensation
Schwab
As disclosed under Item 12, above, our firm participates in Schwab’s Advisor Services program,
and we may recommend Schwab to Clients for custody and brokerage services. There is no direct
link between our participation in the program and the investment advice we give to Clients,
although we receive economic benefits through our participation in the program that are typically
not available to Schwab retail investors. These benefits include the following products and services
(provided without cost or at a discount): receipt of duplicate Client statements and confirmations;
research related products and tools; consulting services; access to a trading desk serving our
participants; access to block trading (which provides the ability to aggregate securities transactions
for execution and then allocate the appropriate shares to Client accounts); the ability to have
advisory fees deducted directly from Client accounts; access to an electronic communications
network for Client order entry and account information; access to mutual funds with no transaction
fees and to certain institutional money managers; and discounts on compliance, marketing,
research, technology, and practice management products or services provided to us by third-party
vendors. Schwab may also have paid for business consulting and professional services received by
our related persons. Some of the products and services made available by Schwab through the
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ISTO Advisors, LLC
program may benefit us but may not benefit our Client accounts. These products or services may
assist our firm in managing and administering Client accounts, including accounts not maintained
at Schwab. Other services made available by Schwab are intended to help our firm manage and
further develop our business enterprise. The benefits we receive through participation in the
program do not depend on the amount of brokerage transactions directed to Schwab. As part of
our fiduciary duty to clients, we endeavor at all times to put the interests of clients first. Clients
should be aware, however, that the receipt of economic benefits in and of itself creates a potential
conflict of interest and may indirectly influence our choice of Schwab for custody and brokerage
services.
Referral Fees
Our firm does not pay referral fees (non-commission based) to independent solicitors (non-
registered representatives) for the referral of their clients to our firm in accordance with Rule 206
(4)-3 of the Investment Advisers Act of 1940.
Commission-Based Insurance Products
Licensed insurance agents of ISTO Advisors, LLC are permitted to engage in certain approved
outside business activities. As licensed insurance agents (“agents”) under applicable state law, the
agent recommends that clients purchase commission-based fixed annuities or fixed index
annuities, life insurance, disability and/or long-term care products (collectively, “Fixed Annuities
and Insurance Products”). In making recommendations of Fixed Annuities and Insurance Products,
the agent is participating in an outside business activity and is acting in the capacity of an insurance
agent.
All Fixed Annuities and Insurance Products are issued by licensed insurance carriers. ISTO
Advisors, LLC is not affiliated with these insurance carriers. You are under no obligation to accept
the recommendation of the agent or, if you do accept it, to purchase the recommended Fixed
Annuities and Insurance Products through your agent.
You will enter into a separate contract with the insurance carrier to purchase Fixed Annuities and
Insurance Products. The contract contains important terms and conditions of Fixed Annuities and
Insurance Products, including the product-specific fees and expenses and any charges for early
surrender or withdrawal. You should carefully review the terms and conditions of the Fixed
Annuities and Insurance Products contract.
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ISTO Advisors, LLC
ISTO Optimize
ISTO Optimize, wholly owned by ISTO Advisors, LLC, was established in March 2023. ISTO
Optimize provides executive coaching and corporate leadership training to help organizations
build strong cultures. This service may include:
• Personalized coaching with the expertise of a certified Coach.
• Coaching is a comprehensive process that may cover areas including work, family,
finances, health, relationships, spirituality, education, recreation, and more.
• Personal and professional assessments to enhance the Client’s learning and create a
customized experience to serve your specific goals and objectives.
• Time will be spent helping identify key personal and professional goals, providing
guidance and accountability.
Prosperity
We are committed to helping clients not just leave money to the next generation but also train that
generation to be great stewards of the legacy left to them. Therefore, Prosperity is a multi-
generational approach. Prosperity serves young adults early on in their financial journey who wish
to actively plan their life. Through access to a financial coach and life coach, clients are mentored
on setting and attaining their goals, advised throughout money management and decision-making
processes, and educated on the financial topics applicable to making those decisions. This service
may include:
• Monthly meetings with either the life coach and/or financial coach.
• Financial coaching:
o Teaching them financial topics to make them better decision-makers.
o Utilizing budgeting software to help monitor, manage, and forecast cash flows.
o Continuously building upon their Every Dollar Plan and one-page financial
overview.
o Assisting with their finances and decision-making as things arise in life (e.g.,
buying a house, getting married, switching jobs, open enrollment).
• Life coaching:
o Helping them create and prioritize goals.
o Providing action plans and accountability for achieving those goals.
o Working with them to overcome areas of unease in their life.
• Setting up and managing their investment accounts, offering investment advice, and
periodic portfolio rebalancing.
• Assist with tax planning and offer tax review (not tax preparation).
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ISTO Advisors, LLC
Consulting
ISTO Advisors provides consulting to Elevate for Wealth members (other RIAs and investment
advisor representatives doing business with Alphastar Capital Management, LLC) to assist them
with their financial planning, methods, marketing, sales, and productivity. ISTO receives
compensation quarterly. Consulting services may include personalized coaching services for the
financial advisor and/or the construction of financial plans for their clients. Separate fees are
received for these services.
Item 15: Custody
Our firm is deemed to have custody as a result of possession of client's online account login
credentials. We may also make payments on behalf of our clients as part of a bill-paying service.
All of our clients receive account statements directly from their qualified custodians at least
quarterly upon opening an account.
In compliance with SEC Rule 206(4)-2(a)(4) the client funds and securities of which our firm has
custody are verified by actual examination at least once during each calendar year by an
independent public accountant (“IPA”) registered with the Public Company Accounting Oversight
Board (“PCAOB”), at a time that is chosen by the accountant without prior notice or announcement
to our firm and that is irregular from year to year. Clients are encouraged to raise any questions
with us about the custody, safety, or security of their assets and our custodial recommendations.
Item 16: Investment Discretion
Clients have the option of providing our firm with investment discretion on their behalf, pursuant
to an executed investment advisory client agreement. By granting investment discretion, our firm
is authorized to execute securities transactions, determine which securities are bought and sold,
and the total amount to be bought and sold. Limitations may be imposed by the client in the form
of specific constraints on any of these areas of discretion with our firm’s written acknowledgement.
Item 17: Voting Client Securities
Our firm does not accept the proxy authority to vote client securities. Clients will receive proxies
or other solicitations directly from their custodian or a transfer agent. In the event that proxies are
sent to our firm, our firm will forward them to the appropriate client and ask the party who sent
them to mail them directly to the client in the future. Clients may call, write or email us to discuss
questions they may have about particular proxy votes or other solicitations.
Third-party money managers selected or recommended by our firm may vote proxies for clients.
Therefore, except in the event a third-party money manager votes proxies, clients maintain
exclusive responsibility for: (1) directing the manner in which proxies solicited by issuers of
securities beneficially owned by the client shall be voted, and (2) making all elections relative to
any mergers, acquisitions, tender offers, bankruptcy proceedings or other type events pertaining to
the client’s investment assets. Therefore (except for proxies that may be voted by a third-party
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ISTO Advisors, LLC
money manager), our firm and/or the client shall instruct the qualified custodian to forward copies
of all proxies and shareholder communications relating to the client’s investment assets.
Item 18: Financial Information
Our firm is not required to provide financial information in this Brochure because:
• Our firm does not require prepayment of more than $1,200 in fees when services cannot
be rendered within 6 months.
• Our firm does take custody of client funds or securities; however, our firm does not have a
financial condition or commitment that impairs our ability to meet contractual and
fiduciary obligations to clients.
Our firm has never been the subject of a bankruptcy proceeding.
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ISTO Advisors, LLC