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Item 1: Cover Page
Firm Brochure
(Part 2A of Form ADV)
Form ADV Annual Update as of December 31, 2024
Brochure Dated March 20, 2025
Hollencrest Capital Management, LLC
100 Bayview Circle, Suite 500
Newport Beach, CA 92660-8903
Telephone: 949.737.7700
Fax: 949.737.7703
www.hollencrest.com
Part 2A of Form ADV (the “Brochure”) provides information about the qualifications and business practices of
Hollencrest Capital Management, LLC (“HCM” or the “Firm”). If you have any questions regarding the contents of
this Brochure, please contact Susan Nakamura, Chief Compliance Officer, at 949-823-7751 or via e-mail at
suen@hollencrest.com.
The information in this Brochure has not been approved or verified by the U.S. Securities and Exchange
Commission (“SEC”) or by any state securities authority.
HCM is an investment adviser registered with the SEC; however, such registration does not imply a certain level
of skill or training and no inference to the contrary should be made.
Additional information about the Firm and its Supervised Persons is available on the SEC’s website at
www.adviserinfo.sec.gov.
Hollencrest Capital Management
Form ADV Part 2A Brochure
dated March 20, 2025
Annual Update December 31, 2024
Item 2: Material Changes
This Form ADV Brochure updated for the Form ADV Annual Update for December 31, 2024 for Hollencrest Capital
Management, LLC (“Hollencrest” or “HCM” or the “Firm”) and dated March 20, 2025 contains the following non-
material changes made since the Firm’s prior annual update for December 31, 2023:
In May 2024, Hollencrest implemented a solicitor relationship, paying compensation for the referral of
advisory clients – this is not a material change to Hollencrest’s business, but did require an update to the
firm’s ADV Brochure, which had previously indicated that Hollencrest had no solicitor relationships.
In May 2024, Hollencrest updated procedures to allow Consulting Clients to participate in cross
transactions – this is not a material change to Hollencrest’s business, but did require an update to the
firm’s ADV Brochure, which had previously indicated that Hollencrest did not allow Consulting Clients to
participate in cross transactions.
HCM will ensure that clients receive a summary of any material changes to this Brochure within 120 days of the
close of the Firm’s fiscal year, and any other time the Firm experiences material changes, along with either a copy
of this Brochure or an offer to provide a copy of the Brochure. For more information about the Firm, please visit
www.hollencrest.com.
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Hollencrest Capital Management
Form ADV Part 2A Brochure
dated March 20, 2025
Annual Update December 31, 2024
Item 3: Table of Contents
Part 2A of Form ADV (Brochure)
Item 1: Cover Page ................................................................................................................................................. 1
Item 2: Material Changes ....................................................................................................................................... 2
Item 3: Table of Contents ....................................................................................................................................... 3
Item 4: Advisory Business ....................................................................................................................................... 4
Item 5: Fees and Compensation ........................................................................................................................... 11
Item 6: Performance-Based Fees and Side-By-Side Management ....................................................................... 17
Item 7: Types of Clients ........................................................................................................................................ 19
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ................................................................ 19
Item 9: Disciplinary Information ........................................................................................................................... 23
Item 10: Other Financial Industry Activities and Affiliations ................................................................................ 24
Item 11: Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading ........................ 25
Item 12: Brokerage Practices ............................................................................................................................... 26
Item 13: Review of Accounts ................................................................................................................................ 31
Item 14: Client Referrals and Other Compensation ............................................................................................. 32
Item 15: Custody .................................................................................................................................................. 33
Item 16: Investment Discretion ............................................................................................................................ 34
Item 17: Voting Client Securities .......................................................................................................................... 34
Item 18: Financial Information ............................................................................................................................. 35
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Hollencrest Capital Management
Form ADV Part 2A Brochure
dated March 20, 2025
Annual Update December 31, 2024
Item 4: Advisory Business
A. Description and Overview
Hollencrest Capital Management, LLC (“HCM” or the “Firm”) is a California limited liability company registered
with the SEC as an investment adviser. The Firm was founded in 1999 and is located in Newport Beach, California.
HCM offers a range of wealth management and investment advisory services for its clients.
The following individuals comprise the Firm’s Senior Management; the Firm’s founders have worked together
since 1994:
Gregory P. Pellizzon, Managing Director, Chief Executive Officer, Senior Portfolio Manager, Founder
Peter J. Pellizzon, Managing Director, Chief Operations Officer, Portfolio Manager, Founder
Robert Wolford, Managing Director, Director of Marketing, Portfolio Manager, Founder
Cameron Akers, Managing Director, President, Chief Investment Officer
Susan Nakamura, Chief Compliance Officer, Director of Portfolio Administration
In addition to its registration with the SEC as an investment adviser, HCM is an insurance agency licensed with the
California Department of Insurance.1
B. Types of Advisory Services Offered
HCM provides a broad and robust range of services designed to meet the unique objectives of the Firm’s clients.
HCM offers the following main advisory services:
Wealth Management
Consulting Services
Services for the Ultra-Affluent
Business Owner Advisory Services
1. Wealth Management
There are three components to the Firm’s wealth management services: (a) risk assessment and management;
(b) portfolio design; and (c) strategic planning. Initially, HCM works with a wealth management client (herein
referred to as “Client”) to understand the Client’s risk tolerances and investment objectives and review
current investments and liabilities in order to assess the Client’s long-term wealth management needs. From
there, HCM creates one or more portfolios comprised of investments that HCM believes are best suited to
meet the Client’s current risk profile and investment goals. The Firm’s assessment takes into account the
following information, among other things, which helps to formulate its recommendations and security
1 The Firm is licensed with various states as an insurance agency and has an affiliated licensed insurance agency, Hollencrest Insurance
Services, LLC (“Hollencrest Insurance Services”). Hollencrest Insurance Services recommends life insurance products through its strategic
partner, TRC Financial. Clients of HCM are under no obligation to purchase insurance products through Hollencrest Insurance Services or
TRC Financial.
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Form ADV Part 2A Brochure
dated March 20, 2025
Annual Update December 31, 2024
selections:
Individual and family needs and wishes
Total return objectives
Risk tolerance
Financial information (e.g., other assets, tax liabilities, cash flow needs, debts, financial obligations)
Personal and family planning
Gifting strategies and philanthropic activities
Any other information applicable to the Client’s investor profile
HCM generally manages Client portfolios on a fully discretionary basis. The types of investments HCM utilizes
for its Clients’ portfolios include traditional securities, such as domestic and foreign equity and fixed income
securities, and cash and cash equivalents. HCM also utilizes mutual funds and exchange traded funds (“ETFs”),
and sometimes invests in exchanged traded notes (“ETNs”), real estate investment trusts (“REITs”), options,
futures, and warrants in order for Clients to gain exposure to certain asset classes or investment thesis. In
addition, HCM uses non-traditional and at times illiquid investments, including alternative investments,
variable annuities, commodities, hedge funds, funds of funds, private equity securities, venture capital funds,
direct equity and loan investments, and private real estate investments, for some clients. HCM is tax conscious
and considers ways to help Clients improve their tax efficiencies when managing portfolios. The asset mix in
Client portfolios vary and can be concentrated in a small number of investments or diversified across a variety
of investments. Although HCM does not impose a minimum account size or minimum annual fee, HCM
typically recommends Clients open accounts with a minimum of $1 million in investable assets.
Additionally, HCM’s services and interactions regarding retirement accounts and employee benefit plans
governed under Employee Retirement Income Security Act of 1974, as amended (“ERISA”), (e.g., 401(k)
accounts, IRA accounts) are designed in an effort to comply with the concerns of the Department of Labor’s
(“DOL”) references to Registered Investment Advisors as having the role of Fiduciary.
Private Investments/Alternatives
For Clients who meet certain qualifications and when appropriate, HCM recommends that a portion
of such Client’s assets be invested in private investments, including but not limited to, private equity
and venture capital funds and direct investments, loan funds, alternative funds and direct investments
in real estate (“Private Investments/Alternatives”). It is important for those Clients that receive a
recommendation to invest in Private Investments/Alternatives to read the applicable offering
documents (and/or agreements they are party to) prior to investing to understand the risks and
conflicts of interest pertaining to the Private Investments/Alternatives.
its affiliates and employees) participates
There are times when HCM (and/or
in Private
Investments/Alternatives. In many instances, these are investment opportunities whereby the Firm
only receives income or returns in accordance with the terms of the offering. On other occasions,
HCM is involved as the general partner or as a passive non-controlling member of the general partner
or manager and will participate alongside Clients. In the event that HCM is compensated for its
services in this capacity and recommends the Private Investment/Alternative to a Client, a conflict of
interest exists due to HCM having a direct financial interest for recommending the Private
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Form ADV Part 2A Brochure
dated March 20, 2025
Annual Update December 31, 2024
Investment/Alternative. HCM mitigates this conflict by disclosing its role as the general partner or as
a passive non-controlling member of the general partner or manager, as well as a description of any
compensation to be received by Hollencrest, prior to or simultaneously with making the
recommendation to a Client. Also, in the event that HCM is compensated for its services in relation
to Private Investments/Alternatives, HCM does not charge asset-based fees for wealth management
(discretionary) or consulting services (see “Item 5: Fees and Compensation”) on those specific assets
held by Clients.
Additionally, Private Investments/Alternatives incur sourcing and diligence expenses. These expenses
relate more generally to investment sourcing and diligence for alternative investment strategies and
include fees, costs, and expenses of identifying, investigating (including conducting due diligence with
respect to), evaluating, structuring, and negotiating potential investments for such strategy. Sourcing
and diligence expenses incurred with respect to the pursuit of particular investments that are never
actually completed are referred to as “broken deal” expenses. Examples of such “broken deal”
expenses include fees and expenses of any legal, investigative, financial, accounting, consulting, or
other advisors or lenders, investment banks and other financing sources in connection with arranging
financing for transactions that are not completed; any travel and accommodation expenses; and any
deposits or down payments that are forfeited in connection with, or amounts paid as a penalty for,
uncompleted transactions. These types of broken-deal expenses are borne by the Client investor
accounts, any affiliated funds and other co-investment vehicles that participate in the relevant
investment strategy. The proportions of such expenses are generally allocated pro-rata and vary from
period to period. There are instances where an investment deal does not close due to a majority
Client investor rescinding his/her commitment. If the majority Client investor cannot be replaced by
another investor, the deal is essentially “dead” and any broken deal expenses are borne by that Client.
Once a Private Investment/Alternative is completed there are other transaction-related expenses,
including certain organizational expenses (e.g., those related to the establishment of a multi-
investment platform for a strategy); legal, accounting and other professional fees and expenses; travel
costs, lodging, ground transportation and meals; fees and expenses of consultants; and costs and
expenses of research and technology (such as costs of specialty data subscription and license-based
services and risk analysis software). Transaction-related expenses for completed investments not
reimbursed by a third-party are generally allocated pro-rata based on the percentages of the
investment held by the relevant Client investors.
The Hollencrest Private Investment Committee (the “Investment Committee”) establishes investment
guidelines and supervises the Firm’s investment activity in regard to private investments and
alternative assets. The Investment Committee regularly monitors investment results, reviews
compliance with the Firm’s investment objectives and guidelines, and reports to Senior Management.
The Investment Committee establishes due diligence protocols for private investments and
alternative assets, and monitors these investments after funding. In addition, the Investment
Committee determines appropriate valuation methodologies for hard to price, illiquid assets through
its Private Investment Valuation Sub-Committee on an as-needed basis.
2. Consulting Services
HCM provides consulting services to Clients (herein referred to as “Consulting Clients”) who desire
customized, non-discretionary services in the following areas:
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Form ADV Part 2A Brochure
dated March 20, 2025
Annual Update December 31, 2024
Development of Investment Policy Statements (“IPS”), guidelines, objectives, or risk tolerances
Preparation of an asset allocation study for long-term assets or a particular strategy (including
evaluation of assets held at other securities firms)
Investment review services
Investment performance measurement for specific accounts and/or pools of assets
Consolidated reporting
Transaction and position reconciliations of outside assets
Assistance with evaluating and selecting a trustee, custodian, actuary, administrator, or other
advisory/service provider
In addition, the firm’s consulting advisory services provide financial/wealth management advice and
consultation on an “incidental” (as-needed) basis which does not involve continuous monitoring of clients’
investments. These services include, but are not limited to, investment analysis and asset allocation and
selection as well as “non-securities advice”, such as consultation on such matters as risk management,
retirement and education funding, cash flow management, debt reduction, tax planning, and estate planning.
3. Services to the Ultra-Affluent
HCM offers certain non-investment related services to ultra-high net worth families. The Firm defines “ultra-
affluent” as Clients having $10 million or more in investable assets. These services include the following:
Planning services including analysis of detailed financial and other quantitative and qualitative
information to assist and support clients in the decision-making process for long term planning –
these planning services include utilizing the MoneyGuide / Wealth Studios platform to generate
analysis and reports for the benefit of the client.
Providing strategic advice on acquiring assets, including assisting with valuations, negotiations, and
deal structuring.
Assisting with structuring and running family meetings, including defining core values, teaching
wealth responsibility, and motivating next generation family members.
Mentoring and managing succession issues.
4. Business Owner Advisory Services
HCM offers non-investment related business owner advisory services which consist generally of financial
planning, consultation, and advisory services related to a business owner’s continued ownership interest in,
or a potential business-related transaction regarding, their business. In connection with the business owner
advisory services, HCM will assist the business owner as follows to the extent applicable to their situation:
Assisting the business owner with understanding general cash flow requirements, asset allocation,
retirement funding, estate planning considerations, philanthropic considerations, and related
financial planning, in each case as such matters relate to the business owner’s interest in the business.
Assisting the business owner with determining options and strategies for the transfer of ownership of
or control over their business, including a transfer to family members.
Assisting the business owner with introductions to brokers, dealers, and investment banks (each a
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Form ADV Part 2A Brochure
dated March 20, 2025
Annual Update December 31, 2024
“BD”), and assisting the business owner with the evaluation and engagement of a BD to assist with a
potential business-related transaction. Following the engagement of a BD, HCM provides ongoing,
as-needed consultation services to the business owner including interpretive advice regarding the
business, any business-related transaction, or the BD.
C. Hollencrest Bayview Partners, LP
HCM is the investment adviser and general partner (“GP”) to Hollencrest Bayview Partners, LP (“Bayview Fund”),
a privately offered alternative fund of funds. HCM will recommend Bayview Partners to clients while taking into
consideration the Client’s needs, including total return objectives, risk tolerance, and other assets and obligations
of the client. Admission as an investor in Bayview Partners is not open to the general public and investors must
meet the definition of an Accredited Investor. The SEC's definition of Accredited Investor is put forth in Rule 501
of Regulation D of the Securities Act of 1933. An Accredited Investor can generally be a bank, brokerage,
registered investment adviser (RIA), some employer-sponsored retirement plans, and some trusts. To be an
Accredited Investor at the individual level, a person must have an annual income of $200,000, or $300,000 on
joint basis, for the past two consecutive years and be able to demonstrate that this income level will continue. An
individual can also be considered an Accredited Investor if he or she has a net worth exceeding $1 million, either
individually or jointly with his/her spouse. The SEC also allows individuals who are a general partner, executive
officer, or director for the issuer of unregistered securities. In some cases, if a person can demonstrate education
and experience with unregistered securities, they may be considered an Accredited Investor. Clients are under
no obligation to consider or make an investment in the Bayview Fund. It is important that each prospective client
investor read and understand the offering materials prior to investing.
Bayview Partners is not intended as a complete investment program and is designed only for Clients who are
sophisticated persons in connection with financial and business matters and are able to bear the economic risks
associated with their investments. In its capacity as adviser to Bayview Partners, HCM is responsible for managing
the assets in the Fund. HCM does not show preferential treatment of the Fund over its other advisory Clients,
either in selection of recommended securities, or in the employment of trading and investment strategies.
The Fund’s portfolio invests in, including but not limited to, the following asset types:
Individual equity securities
Individual fixed income securities
• Mutual funds
• Closed-end funds
• Exchange Traded Funds (ETFs)
• Loan funds
•
•
• Bridge lending
• Futures
• Real estate loans and mortgages
• Alternative investments (e.g., hedge funds, private equity, venture capital funds, private real
estate, and direct investments)
Apex Fund and Custody Services LLC (the “Administrator” or “Apex”) is the third-party administrator (“TPA”) of
the Fund. The qualified custodian of the securities account for Bayview Partners is Fidelity Brokerage Services
LLC, a member of NYSE and SIPC.
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Form ADV Part 2A Brochure
dated March 20, 2025
Annual Update December 31, 2024
D. Other Privately Offered Pooled Investment Vehicles
HCM serves as investment adviser to other privately offered pooled investment vehicles focused on single
investment strategies, typically focused on private equity or venture capital, which are formed as limited
partnerships or limited liability companies (where HCM also acts as the general partner or manager). Generally,
HCM’s pooled investment vehicles are made available to Client investors who are “accredited investors” under
the Securities Act of 1933, as amended (the “1933 Act”), and “qualified clients” under the Investment Advisers
Act of 1940, as amended (“Advisers Act”). In most cases, Client investors must also be “qualified purchasers”
under the Investment Company Act of 1940, as amended. These pooled investment vehicles are not made
available to the general public and are not registered investment companies. HCM’s private pooled investment
vehicles are managed by HCM in its sole discretion.
E. Administrative Services to the National Philanthropic Trust (NPT)
HCM provides administrative services to NPT, a Donor Advised Fund and Not-For-Profit Organization, through the
Administrative Service Program (DAF Administrative Services) pursuant to a separate consulting agreement.
Under this program, HCM provides asset allocation services, executes orders, issues grant requests, and provides
other administrative services on behalf of NPT. In addition, HCM helps to facilitate payments to third-party
advisers for their services related to selecting and facilitating donations to NPT from individuals, trusts, or other
legal entities who donate cash or securities to NPT.
F. Private Real Estate Investments
HCM serves as investment adviser related to privately offered real estate investments. HCM will provide due
diligence, asset management, and other advisory services in its capacity as an adviser related to these
investments.
HCM typically has a passive non-controlling ownership interest in the general partner formed by the sponsor for
each such real estate investment through which HCM is compensated. For any such arrangement where HCM
receives income related to an investment also offered to a Client, and such Client participates in that investment,
HCM will not charge the Client an asset-based advisory or consulting fee for that investment. Please refer to “Item
5: Fees and Compensation” for additional information.
G. Outside Assets
Clients sometime have certain assets that pre-date the inception of their relationship with HCM or that Clients
have independently decided to purchase without a recommendation from HCM (“Outside Assets”). Outside
Assets are likely to possess a higher degree of risk than is appropriate for a Client’s current investment objectives
or financial situation. At the mutual agreement of HCM and a Client, the Firm will agree to provide certain services
with respect to such Outside Assets. Specific services provided by HCM, per discussion with the Client, could
include monitoring, consulting, and/or reporting.
H. Affiliated Investments
Senior management and consultants of HCM (“Hollencrest Affiliated Persons”) have for their own individual
benefit invested in outside business ventures and hold equity ownership interests in said ventures. These
investments are outside the scope of investment advisory services offered through HCM as an investment advisor
(the “Affiliated Investments”). Generally, HCM Clients are not entitled to be involved in these Affiliated
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Form ADV Part 2A Brochure
dated March 20, 2025
Annual Update December 31, 2024
Investments. Nonetheless, there are HCM Clients that have invested in one or more of said ventures with equity
interests after the initial investment of Hollencrest Affiliated Persons, albeit in circumstances in which they
typically invested directly and did not invest through HCM. In addition, as part of an offering to raise capital for
one of these ventures, certain HCM Clients have been extended the opportunity to invest (based upon specific
internal criteria established by HCM) in convertible promissory notes for that particular Affiliated Investment.
Given the existing initial investment of Hollencrest Affiliated Persons, HCM requires these Clients to acknowledge
in writing the existence of certain conflicts of interest as well as to agree that the Client’s election to invest in this
venture is non-discretionary in nature.
I. General Information on Advisory Services
1.
Information Received from Clients
HCM will not assume any responsibility for and is not obligated to verify the accuracy of any information
provided by a Client or from a Client’s other professionals (e.g., attorney, accountant, etc.) and HCM is
expressly authorized to rely on such information. Under all circumstances, Clients are responsible for
promptly notifying HCM in writing of any material changes to the Client’s financial situation, investment
objectives, time horizon, or risk tolerance. In the event that a Client notifies HCM of changes in the Client’s
financial circumstances, the Firm will review such changes and, if needed, recommend revisions to the Client’s
portfolio.
2. Client Agreements
Engagement of HCM to provide advisory services requires Clients to enter into a written agreement with HCM
setting forth the terms and conditions under which the Firm shall render its services (collectively, the
“Agreement”). The Agreement between HCM and the Client remains in effect until terminated by either party
pursuant to the terms of the Agreement. Neither HCM nor the Client will assign the Agreement without the
consent of the other party. Transactions that do not result in a change of actual control or management of
HCM shall not be considered an assignment.
3. Recommendation of Service Providers
To the extent requested by a Client, HCM will recommend the services of other professionals (e.g., attorneys
and accountants) for certain non-investment purposes. The Client is under no obligation to engage the
services of any such recommended service provider and HCM does not receive compensation from
recommended service providers.
4.
Independent Consultants / Third-party Service Providers
Certain independent consultants and third-party service providers associated with HCM will be used or
recommended by the Firm to its advisory Clients. For example, an independent consultant of HCM owns a
real estate consultation firm, which provides certain services on behalf of real estate private investments
recommended by HCM to its Clients. While the real estate consultation firm is not an affiliated entity, under
these circumstances HCM’s independent consultant is receiving an economic benefit as a result of HCM’s
recommendation of these real estate private investments. This arrangement poses a conflict of interest of
which investors should be aware.
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Hollencrest Capital Management
Form ADV Part 2A Brochure
dated March 20, 2025
Annual Update December 31, 2024
J. Assets Under Management (as of Dec 31, 2024):
Type
AUM in US Dollars
$1,289,023,014
$1,378,193,356
$432,043,193
$3,099,259,563
Discretionary RAUM
Non-Discretionary RAUM
Assets under Advisement
Total
Regulatory assets under management (“RAUM”) figures are the gross market values available at the time of fee
calculations for the period ending December 31, 2024 of the accounts and assets (which include assets on which
no fees are assessed) designated as discretionary and non-discretionary in the Agreements between HCM and its
Clients, or per client instruction for client designated non-discretionary assets. In addition to RAUM, HCM has
assets under advisement which refer to non-discretionary assets that are part of the firm’s overall advisory
services and/or client reporting but not eligible for being counted as RAUM.
Item 5: Fees and Compensation
A. Fees for Wealth Management (Discretionary) or Consulting Services
1. Wealth Management Services
Annual fees are billed quarterly in arrears and are based upon the value (“asset-based fees”) of Client assets
under management (“AUM”) at the end of the quarter, as stipulated in the written Agreement HCM has with
each Client. The Firm’s standard tiered fee schedules based on AUM are as follows:
Tiered Annual Fee
Assets Under Management
Clients With Balanced, Equity, or Other Portfolios *
On the first $3,000,000
On the assets from $3,000,001 to $5,000,000
On the assets from $5,000,001 to $10,000,000
On the assets from $10,000,001 to $20,000,000
On the assets from $20,000,001 and above
1.50% (one hundred fifty basis points)
1.25% (one hundred twenty-five basis points)
1.00% (one hundred basis points)
0.85% (eighty-five basis points)
0.75% (seventy-five basis points)
Annual Fee Rate
Assets Under Management
Accounts Designated Cash Management Only *
On All Assets in the Account
0.20% (twenty basis points)
* Notes: The Firm’s Fee Schedule for Clients With Balanced, Equity, or Other Portfolios was updated effective
4/1/23, to be typically applied to new Client relationships, per Agreement between Hollencrest and Client.
The Fee Schedule for Accounts Designated Cash Management Only also became effective 4/1/23, to be
applied to Client accounts designated Cash Management Accounts (CMA) per Agreement between
Hollencrest and Client.
In accordance with the fee schedule for a portfolio that includes both non-cash investments, and including
cash and cash equivalent investments, a Client with $25 million in assets managed by HCM would pay 1.50%
on the first $3 million, 1.25% on the next $2 million, 1.00% on the next $5 million, 0.85% on the next $10
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dated March 20, 2025
Annual Update December 31, 2024
million, and 0.75% on the remaining $5 million. A Client with $25 million in assets managed by HCM in an
account designated as a Cash Management Account would pay 0.20% on the entire $25 million.
Although HCM has established the above standard fee schedules, the Firm retains the discretion to negotiate
management fees on a client-by-client basis, which include asset-based and fixed fee schedules. Client facts,
circumstances, and needs are considered in determining the fee schedule. These include account size,
investment strategy, type of client, and/or the nature of the relationship between the Client and HCM. HCM’s
wealth management fees do not include service charges or other transaction costs which are borne solely by
the Client. The specific annual fee schedule is identified in the Agreement between HCM and each Client. For
those Clients who have assets in accounts or portfolios which are reported on but not covered by an
Agreement with HCM, such assets would not be included in the fee calculation; the reporting would be
provided as a complimentary service at the request of the Client. Annual fees are billed quarterly in arrears;
partial quarters will be prorated based on the number of days in a calendar quarter that services are provided.
In addition, at the sole discretion of HCM, wealth management fee arrangements for the Firm’s senior
management, employees, employee family members, and/or Friends of the Firm are negotiated, waived, or
reduced, which is not made available to other Clients.
2. Consulting Service Fees
Consulting fees are assessed based upon one of the following methodologies:
Tiered Annual Fee (based on the value of the assets2 to which HCM provides consulting services) -
such fees are billed on a quarterly basis based on the value of the assets as of quarter-end.
Consulting Assets Under Management
On the first $50,000,000
On the assets from $50,000,001 and above
Tiered Annual Fee
0.35% (thirty-five basis points)
0.25% (twenty-five basis points)
Annual Fixed Fee – the fee can be any amount, typically ranging from $100 to $250 or more per year.
Consulting Client specific requests, such as unique/manual asset reporting or monthly reports,
increase the applicable fee which will be set forth in the Consulting Client’s written Agreement.
Although HCM has established the above standard fee schedules, the Firm retains the discretion to negotiate
management fees on a client-by-client basis, which include asset-based and fixed fee schedules. Client facts,
circumstances, and needs are considered in determining the fee schedule. These include account size,
investment strategy, type of client, and/or the nature of the relationship between the Client and HCM. HCM’s
consulting fees do not include service charges or other transaction costs which are borne solely by the Client.
The specific annual fee schedule is identified in the Agreement between HCM and each Client. For those
Clients who have assets in accounts or portfolios which are reported on but not covered by an Agreement
with HCM, such assets would not be included in the fee calculation; the reporting would be provided as a
complimentary service at the request of the Client.
Each type of consulting fee arrangement is customized to the Consulting Client. Tiered and fixed consulting
fees are negotiated and differ from the fee descriptions presented, per specific circumstances and attributes
of the Consulting Client and his/her relationship with the Firm. Annual consulting fees are billed quarterly in
arrears; partial quarters will be prorated based on the number of days in a calendar quarter that services are
2 Assets include real estate, retirement plans, life insurance cash values, trusts, estates and other assets.
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Annual Update December 31, 2024
provided.
In addition, at the sole discretion of HCM, consulting fee arrangements for the Firm’s senior management,
employees, employee family members, and/or Friends of the Firm are negotiated, waived, or reduced, which
is not made available to other Clients.
3. Fees Related to Private Investments/Alternatives
When HCM makes recommendations in Private Investments/Alternatives to its Clients, investors should be
aware that HCM sometimes receives remuneration due to agreements that it has entered into with sponsors
and acquirers of the investment opportunity or in its capacity as general partner or passive non-controlling
member of the general partner or manager. For example, HCM typically serves as an equity financing partner
for a real estate investment opportunity for which it will receive compensation and may or may not have a
passive non-controlling interest in the general partner. Under these arrangements, HCM will receive some or
all of the following: an acquisition fee or due diligence fee (generally ranging from 0.75% to 1.25% of the
purchase price of the property, which is paid through escrow at the closing); distributions of monthly or
quarterly asset management fees (generally ranging from 0.75% to 1.25% of property revenues for the
period); distributions of profit participation from the general partner (e.g., HCM will receive a percentage of
the amounts paid to the general partner in excess of the priority return as that term is defined and described
in the offering memorandum); and/or a disposition fee (a percentage based upon the sales price of the
property). Clients should review the terms of any Private Investment/Alternative and accompanying
disclosure statements to understand the fees and expenses associated with the investment prior to investing.
In certain Private Investment/Alternative deal structures, HCM and/or MJP5 Advisors (a consulting firm owned
by Jerrold Pellizzon, an independent contractor to HCM) are entitled to receive distributions of expendable
income, net proceeds, distributions of the acquisition fee, distributions of the asset management fee, and
other fees as outlined in the operating agreement or other disclosure documents and fee agreements. Any
questions related to fees received by HCM and/or MJP5 Advisors should be directed to the Firm.
In the past, HCM has served as a finder for an investor. Under these circumstances, HCM was paid a referral
fee and additional fees based on the terms and conditions of the offering. Additional fees included a
percentage of distributable funds and capital proceeds once the investor received its special return and other
conditions as set forth in applicable agreements provided to and executed by the investor. HCM no longer
serves as a finder or receives finder fees.
4. Fees Related to the Services for the Ultra-Affluent
Other than the typical and ordinary asset management or consulting fees assessed per their Agreement, there
are no additional fees charged to HCM’s ultra-affluent Clients for services that are performed on their behalf.
5. Fees for Providing Business Owner Advisory Services
As previously mentioned in “Item 4: Advisory Business”, HCM periodically assists business owners with their
privately-owned business. HCM typically introduces the business owner to a BD and assists the business
owner with the evaluation and engagement of a BD for a potential business-related transaction, such as selling
their business. For these services Client will pay HCM a separate, flat Business Owner Advisory Services Fee
(“BOAS Fee”) pursuant to the terms of “Business Owner Advisory Services” section/addendum of the advisory
contract entered into by the Client and HCM. BOAS Fees for HCM’s Business Advisory Services are due and
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owing by Clients as accrued irrespective of whether Clients ultimately enter into a business-related transaction
with the assistance of their BD. BOAS Fees are negotiable in HCM’s sole discretion. HCM in its sole discretion
will offer deferred payment options or discounts of BOAS Fees against its standard managed account advisory
fees depending upon the overall nature of a Client’s relationship with HCM. Clients should review the terms
of their respective Business Owner Advisory Services Agreement with respect to the same. Please note that
separate and apart from the Business Owner Advisory Services and BOAS Fee, Client will independently incur
separate fees and expenses with the BD (“BD Fees”) for services rendered by the BD for Client (“BD Services”).
BD Fees and BD Services are separate from and not included as part of the BOAS Fee or Business Advisory
Services provided by HCM. Clients should review the terms of their respective agreements with Client’s BD
with respect to BD Fees and BD Services that Client will incur in connection with Client’s retention of a BD to
assist Client with a potential business-related transaction.
B. Fees related to the Bayview Fund
As outlined in “Item 4: Advisory Business”, HCM provides portfolio management services to the Bayview Fund. As
such, HCM receives an annual fee based on a percentage of the fund’s assets. All fees payable to HCM by the
Bayview Fund are described in the fund’s private offering memorandum, along with a description of the timing of
payments. Potential Client investors should read and understand the fund’s offering documents before investing.
1. Asset Based Fee
HCM receives asset-based fees from Bayview Partners in an amount equal to 1.00% of the Fund’s net assets
on an annual basis. These fees are assessed monthly, in arrears, and will be adjusted pro-rata for any
subscriptions or redemptions made during the month.
2. Performance Fee
HCM receives 10% of the Fund’s net profit each year, net of the asset-based fee.
3. Expense Reimbursement
HCM is reimbursed for any expenses relating to the Fund’s formation and operation.
4. Additional Fees Payable by the Fund
Services provided by HCM to Bayview Partners do not include service charges or other transaction
costs/expenses which are borne solely by Bayview Partners and the LP investors. Certain transaction costs
are paid by Bayview Partners to custodians, brokers, third-party investment advisers, and other third
parties, which include, but are not limited to, the following:
Custodial Fees
Odd-Lot differentials
Transfer taxes
Wire transfer and electronic fund processing fees
Other fees and expenses that are applicable and incurred
In addition to transaction costs borne by the Fund, these investments also charge additional fees
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and expenses. These additional expenses and fees are in the form of, but not limited to, the
following:
Advisory/management fees
Distribution fees
Administrative and operational expenses
C. Fees for Family and Friends of HCM and HCM Employees
Family members or friends of HCM executive officers and employees receive the same or similar advisory
services as LP investors for fees that are zero or negotiated at a rate lower than available to HCM clients.
These lower advisory fees charged to family or friends are not available to HCM clients. In addition, HCM
officers, directors, and/or employees are able to invest in Bayview Partners without meeting the
requirements of a Qualified Client due to their employment with HCM (or be charged the performance
fee by the investment adviser/GP). In these cases, the HCM-related persons are not charged
performance fees that other qualifying investors pay. Qualified Client is defined in Rule 205-3 of the
Investment Advisers Act of 1940. Currently, an individual or entity is a Qualified Client if he, she, or it:
i.
ii.
iii.
iv.
has $1,100,000 or more of assets under management with the investment adviser
after the investment in the fund;
has a net worth of $2,200,000 prior to the investment in the fund (excluding the
value of his or her primary residence);
is a qualified purchaser; or
is an officer or director of the fund manager or is an employee who participates in
the investment activities of the investment adviser and has been doing so for 12
months.
D. Fees for Investment Management Services to Other Privately Offered Pooled Investment Vehicles
As outlined in “Item 4: Advisory Business”, HCM provides portfolio management services to other privately offered
pooled investment vehicles. As such, HCM receives an annual fee based on a percentage of the fund’s assets as
well as a carried interest or profit participation. All fees payable to HCM by the privately offered pooled
investment vehicles are described in each fund’s private offering memorandum, along with a description of the
timing of payments. Potential client investors should read and understand the fund’s offering documents before
investing.
E. Fees for Administrative Services to the National Philanthropic Trust (NPT)
NPT pays HCM an administrative fee for its services based on assets as valued at the end of the quarter by the
qualified custodian. HCM receives 5 to 25 basis points of the total assets introduced to NPT by the third parties.
F. Fees for Certain Outside Assets
Depending on the nature of the Outside Asset, its investment structure, and characteristics of the relationship
between the Client and HCM, the Firm may or may not charge management fees on the asset, which will be
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discussed with and disclosed to the Client at relationship inception, time of investment, signing of investment
documentation, or anytime thereafter.
G. Employee Compensation
Certain employees of HCM receive additional discretionary compensation in excess of their base salary based on
the employee’s contribution to assets under management at the Firm, private deal structures sourced and created
for Client investment, or other functions that benefit the Firm in the normal performance of their jobs. The
determination of the additional discretionary compensation is a subjective process conducted by the Firm’s senior
management. In 2021, the Firm created a vehicle, HCM Class B Member, LLC (HCM Class B), which owns 5% of
HCM, to permit employees, as members of HCM Class B, to hold small percentages of firm ownership and to
receive quarterly distributions of firm profits based on their percentage ownership. Although currently the
ownership percentages are not material in nature, it is anticipated that this program will be developed further in
the future. In addition, as referenced in “Item 4: Advisory Business”, the Firm is licensed with various states as an
insurance agency through its affiliated licensed insurance agency, Hollencrest Insurance Services (HIS). HCM
senior management who are officers of Hollencrest Insurance Services receive compensation for the sale of
insurance products through its strategic partner TRC Financial.
H. Additional Information about Fees and Expenses
1. Conflicts of Interest
The receipt of additional compensation itself creates an inherent conflict of interest relative to the judgment
of the Firm and certain employees when making certain recommendations and/or placing discretionary trades
in or for a Client’s account. The conflict is due to the fact that there is an incentive to make certain
recommendations and/or place transactions based on the actual or potential compensation to be received
rather than on a Client’s needs. HCM ascertains that its compensation arrangements are fair, reasonable, and
fully disclosed. HCM believes that any additional compensation provided does not compromise the Firm’s
fiduciary duty to its Clients.
2. Additional Third-Party Expenses
The different fees discussed above are specific to what HCM charges and do not include certain charges
imposed by third parties, such as custodial fees, third-party asset management fees, and mutual fund fees
and expenses. Client assets also are subject to transaction fees, brokerage fees and commissions, retirement
plan administration fees (if applicable), mutual fund deferred sales charges and 12b-1 fees, odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage
accounts and securities transactions. For investments made in mutual funds and ETFs, Clients are charged
fund management fees, distribution fees, and other expenses as described in each fund’s prospectus.
All custodial fees and any other charges, brokerage fees, and commissions incurred in connection with
transactions for a Client’s account are generally paid out of the assets in the account and are in addition to
the advisory fees charged by HCM for its services. Clients should review the fees charged to their account(s)
in order to understand the total amount of all fees charged.
3. Payment of Fees
Pursuant to the Agreement entered into between the Client and HCM, Clients typically grant HCM authority
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to invoice the Client’s custodian directly for payment of HCM’s fees. The custodian debits the fees from the
Client’s account(s) as soon as practicable following the date the fee amount(s) are received from HCM after
the last business day of each calendar quarter. Clients can request for HCM to submit an invoice directly to
the Client, or their designee, for payment of fees instead of fees being withdrawn directly from their
account(s). Clients are allowed to have more than one Agreement with HCM, as long as fee levels and
responsibilities are defined separately by each Agreement for the specific accounts and assets covered under
that Agreement. For accounts opened or closed during a calendar quarter, the fee is pro-rated for the actual
number of days in the quarter that HCM’s services were provided.
Clients receive a periodic (at least quarterly) account statement from their custodian, reflecting among other
things any fees withdrawn by the custodian and paid to HCM. Clients are urged to compare statements
received by their custodian, with any reports sent by HCM. For more information on the reports HCM provides
to its Clients, please refer to “Item 13: Review of Accounts”.
Assets Excluded from HCM’s Management Fee. Management fees are not charged on the following assets:
Assets invested by a Client in the Bayview Fund and any assets invested in other proprietary products
where HCM provides investment management services and control
Assets invested by a Client in privately offered pooled investment vehicles managed by HCM through
which HCM receives remuneration
Certain Affiliated Investments where Hollencrest Affiliated Persons invest side-by-side with Clients
Other assets excluded by mutual arrangement between HCM and the Client
HCM does not reduce its advisory fees to offset compensation the Firm or its employees receive due to
transactions with affiliates. Please refer to “Item 10: Other Financial Industry Activities and Affiliations” for
information on how HCM and its employees address this conflict.
I. Termination
A Client or HCM can terminate the Agreement between the parties at any time by providing written notice
typically five (5) business days prior to the effective date of termination. All transactions placed at a Client’s
custodian up through the date HCM receives a termination notice will be completed by their custodian. Upon
termination, fees incurred prior to termination will become due and payable to HCM and will be invoiced or
deducted, as applicable.
Item 6: Performance‐Based Fees and Side‐By‐Side Management
A. Performance-Based Fees
HCM does not charge performance-based fees to any of its Clients. However, as the adviser and general partner
to the Bayview Fund, HCM receives a performance-based fee, also called an incentive fee (see “Item 5: Fees and
Compensation”). The owners of HCM directly share in the fees charged to the Bayview Fund, including the
performance-based/incentive fees.
Clients and investors in the Bayview Fund should understand that certain conflicts of interest exist due to these
performance fee arrangements. Performance fee arrangements create an incentive for HCM to make investments
that are riskier or more speculative than might be the case in the absence of a fee based on performance.
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To address these conflicts, HCM has adopted certain procedures designed to mitigate the effects of these conflicts
(please refer to “Item 10: Other Financial Industry Activities and Affiliations”). As part of its fiduciary duty to
Clients, HCM and its representatives will endeavor at all times to put the interests of its Clients first, and
recommendations will only be made to the extent that they are reasonably believed to be in the best interests of
its Clients. Additionally, Clients should be aware that certain HCM-related persons (as outlined in “Item 4: Advisory
Business”) invest in the Bayview Fund and are not charged performance-based fees if they do not meet the federal
qualification requirements.
Also, some of the Private Investments/Alternatives that Clients participate in charge performance/incentive-based
fees, which are outlined in the respective product’s offering documents and should be reviewed by Clients prior
to investing. Such performance-based fee/incentive allocation structures create an incentive for the managers of
the Private Investments/Alternatives to make underlying investments that are riskier or more speculative than
would be the case in the absence of such an arrangement.
B. Side-by-Side Management
Regarding side-by-side management, HCM provides advisory services for a variety of Clients and HCM has outlined
in this Brochure that both HCM and its employees receive different types of fees. Managing Clients that are
charged different types of fees creates conflicts of interest between HCM and its Clients, in addition to the ones
listed above. For example, the receipt of performance-based fees could incentivize the Firm to trade more
frequently and/or allocate more favorable investments to those accounts. To address and help mitigate these
conflicts of interest, HCM has adopted policies and procedures regarding portfolio management and trading and
implemented the following:
HCM’s portfolio management process is designed to help ensure the fair allocation of investment
opportunities amongst Clients, the consistency of portfolios with Client investment objectives and
selected strategies, proper disclosures by the Firm, and compliance with applicable regulatory
requirements.
Every effort is made to aggregate orders for Clients, with each participating account receiving an average
share price for executed trades. Clients receive different prices due to timing or reasoning behind each
trade.
HCM’s COO or their designee conducts a periodic review of Client accounts, the portfolio management
process, and allocation of investment opportunities to ensure that all activities are performed in
accordance with the Firm’s written policies and procedures and federal securities regulations.
As previously mentioned in “Item 4: Advisory Business”, Hollencrest Affiliated Persons are invested in an outside
business venture whereby certain Clients invested alongside after their initial investment. Insofar as Hollencrest
Affiliated Persons are existing stakeholders in this venture, HCM and its Affiliated Persons have a conflict of
interest when recommending this particular Affiliated Investment and/or investing side-by-side with HCM Clients.
HCM seeks to mitigate potential, apparent, or actual conflicts of interest between investment activities of its
Affiliated Persons on the one hand and the firm or its Clients on the other by, among other activities, disclosing
the conflicts associated with such Affiliated Investments of Hollencrest Affiliated Persons in offering-related
disclosure documents, including details regarding their equity interests, ownership rights, and conflicts associated
with their pre-existing investment. In addition, as a conflict mitigant, HCM excludes or implements “carve outs”
of Client funds invested in this venture from its definition of billable assets under management and charges no
advisory fees on said investments.
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Item 7: Types of Clients
The Firm’s advisory and consulting services currently are offered to individuals, families, high net worth and
affluent clients, trusts and estates, corporate pension and profit-sharing plans, retirement accounts (e.g., IRAs),
other employee benefit plans governed under ERISA (e.g., 401(k)s), non-profit entities, foundations and
endowments, institutional entities, and business owners.
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis
HCM has developed a portfolio management approach that is based upon Modern Portfolio Theory, and in which
HCM works with Clients to assess the kind and amount of expected risk and return that are believed reasonable
based upon the Client’s circumstances. HCM uses a Client’s specific situation and other quantitative, technical,
and qualitative factors in order to determine portfolio structure, which is typically comprised of an allocation of
assets amongst a matrix of different investment portfolios, ranging from Moderately Aggressive to Conservative
risk profiles. In certain instances, HCM will create a fully customized portfolio to meet a Client’s specialized
investment needs.
HCM documents a Client’s unique needs and obligations and asset mix in an Investment Policy Statement (IPS)
and an IPS Confirmation Letter (which documents restrictions and other special parameters if applicable), which
together govern the management of the portfolio, including the portfolio construction, asset allocation, and
associated holdings. HCM also monitors the investments in all of the Clients’ portfolios on a continual basis;
should changes occur to Firm investment recommendations for specific investments, HCM will make changes to
a Client’s portfolio accordingly.
A Client’s personal and family obligations are critically important to the portfolio management services HCM
provides. It is each Client’s responsibility to notify HCM immediately if there is a change in their investment
objective or risk profile, or whenever a significant life event occurs that could trigger a reevaluation of the Client’s
circumstances and the IPS. Examples include: the death of a spouse, an inheritance, a change or loss of a job,
lawsuits, birth of a child, and the need for dependent care (e.g., for the Client or a parent).
HCM incorporates a wide range of data and attributes in conducting its analysis for the purposes of asset allocation
and security selection. HCM utilizes data from a number of sources. HCM then applies proprietary screens and
analysis methodologies to the data gathered. HCM uses the output of this analysis to guide its investment
decisions and recommendations for the Firm’s Clients. Information sources include, but are not limited to:
Bloomberg, Ned Davis Research, Investor’s Business Daily, Yardeni Research, outside manager commentary,
industry research, and other similar services and resources.
B. Investment Strategies
Depending on the Client’s IPS, HCM employs various trading strategies (position acquisition or liquidation)
including, but not limited to, long-term purchases (held over 1 year), short-term purchases (held under 1 year),
securities that will be liquidated within approximately 30-days of purchase, short selling, margin, options, and
hedging through the use of futures contracts. Additionally, some of HCM’s recommendations for Private
Investments, structured notes, closed-end funds, mutual funds, ETFs, and ETNs engage in alternative or riskier
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strategies utilizing leverage, derivatives (e.g., options and futures), and/or hedging.
Leverage is the use of debt to finance an activity. For example, a type of leverage occurs when a Client buys a
security on margin. Typically, derivatives are considered riskier than other types of investments because they are
more sensitive to changes in economic or market conditions than other types of investments and could result in
losses that significantly exceed the original investment. Hedging, on the other hand, occurs when an investment
is made in order to try to reduce the risk of adverse price movements in a security. However, there is no guarantee
that hedging would reduce risk and can lead to losses that exceed the original investment. For example, hedging
is used when a Client takes an offsetting position in a related security, such as an option or short sale. While
leverage or hedging can operate to increase rates of return, it also increases the amount of risk inherent in an
investment. Other types of investments or funds employ alternative techniques which carry even higher degrees
of risk.
There are times when Clients will want to use margin in their account(s) or when HCM recommends using margin.
The use of margin is not suitable for all investors due to the increased risk. Moreover, the use of margin in an
investment advisory account affects a Client’s asset-based fee. If margin is used to purchase additional securities,
the total value of eligible account assets increases, thereby increasing the Client’s asset-based fee. The receipt of
a higher asset-based fee by HCM creates a conflict of interest since HCM is incentivized to recommend the use of
margin. In addition, having a margin account will incur some associated costs. Clients will be charged margin
interest by the custodian on the debit balance in their custodial account.
C. Participation or Interest in Client Transactions
Where appropriate, HCM will, but is not obligated to, provide co-investment opportunities. HCM recommends to
Bayview Partners, HCM clients, and/or other third parties investment opportunities in which one or more of
HCM’s officers, directors, partners, or employees (and/or members of their families), directly or indirectly have
an ownership stake or other interest (as an existing or concurrent new investment). Such investments will involve
additional risks not present in investments where a third-party is not involved, including the possibility that co-
investors have interests or objectives that are inconsistent with other co-investors or are in a position to take (or
block) action in a manner contrary to certain investment objectives.
In general, Bayview Partners, HCM clients, HCM employees, and/or other third parties that have expressed an
interest in co-investments (“interested investors”) will be offered the opportunity to participate in such
investments, as appropriate. HCM will determine at its sole discretion the allocation of each investment
opportunity in a manner that it believes is fair and equitable to its interested investors consistent with HCM’s
obligations and will take into consideration factors such as the following: investment restrictions and objectives,
available investment opportunities and capacity, strategy considerations, and timing for funding. Thus, co-
investment opportunities will not be offered to all interested investors in every case. Co-investors will participate
in investments with management fees and/or carried interest that are different from those charged to Bayview
Partners and/or will permit HCM to retain other fees allocated to such co-investors. The amount of such
management fees, carried interest, and/or retained fees will not offset the management fees and/or carried
interest paid by Bayview Partners. In addition, HCM employee investments are not subject to carried interest and
in most cases do not pay management fees.
D. Risk of Loss
Each investment strategy has certain risks and consequences to a Client’s account. Clients should be aware of the
following:
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Margin: Margin is a loan on a Client’s account assets provided by a Client’s custodian. The use of margin increases
the expenses charged to a Client’s account, because interest (“margin interest”) is calculated on the margin
(negative or short) balance. Clients electing to have their accounts go “on margin” should contact the Firm to
discuss all of the details and effects of that arrangement.
Taxability: Some accounts, assets and transactions may generate activity that can affect a Client’s taxability. HCM
often offers recommendations and/or implements transactions in Client accounts that are designed to help meet
specific tax-related needs, although HCM does not qualify as a tax advisor or expert and HCM does not provide
professional tax advice. In addition, future tax legislation and/or IRS guidance may affect a Client’s taxability. Any
tax issues relating to Client assets should be discussed with a tax professional.
General Investment Risks: Investing has many associated investment risks. As such, Clients may lose money on
their investments. HCM cannot predict future portfolio performance or insulate its Clients and their accounts
from loss. Past performance is no guarantee of future results. The Firm cannot guarantee its Clients’ goals or
investment objectives will be met. Any investment bears the potential for loss of some or the entire invested
amount. Clients should be prepared to bear this loss. General investment risks include, but are not limited to:
Interest-Rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For example,
when interest rates rise, yields on existing bonds become less attractive, causing their market values to
decline.
Market Risk: The price of a stock, bond, mutual fund, ETF or other security may drop in reaction to tangible
and intangible events and conditions. This type of risk is caused by external factors independent of a
security’s particular underlying circumstances.
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much as a dollar next
year, because purchasing power erodes at the rate of inflation.
Equity Risk: Equities are subject to the risk that stock prices may fall over short or extended periods of
time. Historically, the equity markets have moved in cycles, and the value of each strategy’s equity
securities can fluctuate significantly from day-to-day. Individual companies may report poor results or be
negatively affected by industry and/or economic trends and developments. The prices of securities issued
by such companies can suffer a decline in response. These factors contribute to price volatility and
commonly, the higher the price volatility, the riskier the security.
Foreign Risk: Investments in overseas markets (international securities) pose special risks, including
currency fluctuation and political risks, and such investments can be more volatile than that of a U.S.-only
investment. The risks are generally intensified for investments in emerging markets.
Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against the
currency of the investment’s originating country. Currency risk is also referred to as exchange rate risk.
Political and Legislative Risk: Companies face a complex set of laws and circumstances in each country in
which they operate. The political and legal environment can change rapidly and without warning and with
significant impact.
Reinvestment Risk: This is the risk that future proceeds from investments may have to be reinvested at a
potentially lower rate of return (i.e., interest rate). This primarily relates to fixed income securities.
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Business Risk: This risk is associated with a particular industry or a particular company within an industry.
Most commonly, a business risk is that a company will go bankrupt or perform below expectations. Every
company carries the business risk that it will produce insufficient cash flow in order to maintain
operations. Business risk can come from a variety of sources, some systemic and others related to the
specific company or industry.
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets are
more liquid if there is an active market for the asset. For example, Treasury Bills are highly liquid, while
real estate properties are not.
Financial Risk: Excessive borrowing to finance a business’s operations increases the risk of profitability,
because the company must meet the terms of its obligations in good times and bad. During periods of
financial stress, the inability to meet debt obligations may result in bankruptcy and/or declining market
value.
Call Risk: This involves the risk that a bond will be called by its issuer. A callable bond has a provision
which allows the issuer to purchase the bond back from the bondholders at a predetermined price.
Generally, issuers call bonds when prevailing rates are lower than the cost of the outstanding bond. Call
provisions allow an issuer to retire high-rate bonds on a predefined call schedule.
Prepayment Risk: Some types of bonds are subject to prepayment risk. Similar to call risk, prepayment
risk is the risk that the issuer of a security will repay principal prior to the bond’s maturity date. When
principal is returned early, future interest payments will not be paid on that part of the principal.
Derivatives Risk: Options, futures and other derivatives involve risks and are not suitable for everyone.
Such trading can be speculative in nature and carry substantial risk of loss, including the loss of principal.
Cybersecurity Risk: Investment advisers, including HCM, must rely in part on digital and network
technologies (collectively, “cyber networks”) to conduct their businesses. Under certain circumstances,
such cyber networks may be at risk of cyber-attacks that could potentially seek unauthorized access to
digital systems for purposes such as misappropriating sensitive information, corrupting data or causing
operational disruption. Cyber-attacks may potentially be carried out by persons using techniques that
could range from efforts to electronically circumvent network security or overwhelm websites to
intelligence gathering and social engineering functions aimed at obtaining information necessary to gain
access. HCM maintains an information security program and certain technological and physical
safeguards intended to protect the confidentiality of its internal data. Nevertheless, cyber incidents could
potentially occur, and under certain circumstances may result in unauthorized access to sensitive
information about HCM or its Clients.
Risks Involving Investments in Private Investments: Private Investments apply investment processes and
strategies, which are generally considered illiquid, risky, and speculative. These risks are disclosed in the Private
Investment’s offering documents. Such strategies utilized by Private Investments include, but are not limited to,
hedging, leverage, short sales, uncovered options, futures, forward foreign exchange contracts, private loans,
private equity, venture capital, direct investments in private companies, real estate investments, and other non-
liquid investments. These strategies carry a risk of total loss of principal. Each Private Investment has varying
degrees of illiquidity depending on the type of investment vehicle and its underlining assets outlined in the
offering documents. The illiquidity of certain Private Investments may result in a Client’s investment being “locked
up” for a defined period of time or for the life of the Private Investment. The illiquidity of each Private Investment
depends on a few factors, including but not limited to, the security type and investor demand of the Private
Investment’s underlying assets. Additional risks of Private Investments include without limitation: higher fees,
volatile performance, heightened risk of loss, limited transparency, special tax considerations, subjective
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valuations and limited regulatory oversight.
Risks Surrounding The Bayview Fund: The Bayview Fund’s investment objectives, risks, fees and other important
information are described in the Fund’s private offering documents provided to prospective investors. It is
important that each potential qualified investor read and understand the offering materials prior to investing.
Risks Associated with Other Privately Offered Pooled Investment Vehicles: Client investors should be aware that
an investment in a privately offered pooled investment vehicle through an LP or LLC involves a high degree of risk.
Consequently, the investment should be considered speculative and involves substantial risk. There is no
guarantee that a privately offered pooled investment vehicle will achieve its investment objectives or not sustain
losses, and a Client investor must be able to bear the loss of some or all of their investment, which could include
the loss of all of their capital commitment plus the amount of any expense obligation.
Risks Associated with Real Estate Private Investment Vehicles: In addition to the general risks involving a real
estate private investment vehicle listed below, Clients should consider the principal risks associated with a specific
private investment vehicle as outlined in the respective offering materials provided to Clients prior to investing.
General risks involving a real estate private investment vehicle include:
The value of the real estate property is generally appraised upon purchase. Over time, the value of the
real estate property can vary widely depending on market conditions. There is no guarantee or assurance
that the carried value reflects a value that a buyer would be willing to pay.
If the real estate investment is obtained by a loan and the borrower (i.e., private fund, LLC or LP) is unable
at any time to make the loan payments, it may cause the holder of the note (e.g., bank) to foreclose or
take other actions to protect the investment.
A real estate investment may be impacted by economic conditions, neighborhood values, interest rates,
the supply of and demand for properties of like kind, the ability of the borrower to obtain necessary
alternative financing and certain city, state and/or federal regulations.
There is also the possibility of uninsured losses from disasters such earthquakes, floods, tsunami, terrorist
attacks, etc.
Item 9: Disciplinary Information
HCM is required to disclose any legal or disciplinary event(s) or information that is material to a Client’s evaluation
of HCM and the Firm’s advisory and consulting business.
HCM wishes to disclose the following matters:
On December 21, 2015, the National Futures Association (“NFA”) issued a complaint against HCM and Peter
Pellizzon (“Pellizzon”). The complaint alleged that HCM violated NFA Compliance Rule 2-2(f) based on
communications by a former HCM employee, Nita Charlton-Gomes (“Charlton-Gomes”). Charlton-Gomes sent
NFA's registration department a copy of a fabricated e-mail she claimed she received from an NFA employee who
did not in fact exist. This fabricated e-mail showed the NFA’s approval of another HCM employee's registration.
Charlton-Gomes initially hid this fabricated e-mail from Pellizzon and HCM and then repeatedly lied to Pellizzon
regarding the fabricated e-mail when the NFA questioned its validity. Pellizzon and HCM only learned of the
violation when the NFA uncovered the fabricated e-mail. Charlton-Gomes' deception caused the NFA and HCM
to incur significant costs to investigate and resolve the matter. The complaint alleged that HCM and Pellizzon did
not adequately supervise the Firm's investigation of the circumstances surrounding Charlton-Gomes’ submission
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of information to the NFA, in violation of NFA Compliance Rule 2-g (a).
On or about March 16, 2016, HCM, without admitting or denying, agreed as to a finding by the Business Conduct
Committee of the NFA (“Conduct Committee”) that HCM violated NFA Compliance Rule 2-4 by failing to observe
high standards of commercial honor and just and equitable principles of trade in the conduct of its commodity
futures business and swaps business. HCM further agreed to the order of the Conduct Committee to pay
compensation of a $125,000 reimbursement for the NFA’s investigative costs and to resolve the NFA’s charges.
Separately, on March 24, 2016, based on the conduct of Charlton-Gomes described herein, Nita Charlton-Gomes
was found by the Financial Industry Regulatory Authority (“FINRA”) to have violated FINRA Rule 2010. Charlton-
Gomes consented to a lifetime bar from association with any FINRA member broker-dealer in all capacities. In
December 2015, Charlton-Gomes was terminated from employment at HCM. Pellizzon was not found to have
violated any NFA or FINRA rules and no penalties were assessed against him.
On November 18, 2019, Greg Pellizzon, a managing member of Hollencrest Capital Management (the Firm),
voluntarily entered into a settlement of an administrative proceeding with the Financial Industry Regulatory
Authority (FINRA) referred to as a letter of acceptance, waiver, and consent (AWC). The AWC alleges Mr.
Pellizzon’s inadvertent non-disclosure of a customer complaint from 2014 when Mr. Pellizzon was affiliated with
Hollencrest Securities (the Firm’s former broker-dealer). The AWC acknowledged that Mr. Pellizzon, in failing to
make the disclosure, relied upon the advice of legal counsel. Notably, the Firm itself had timely reported the
customer complaint in October 2014 and identified Mr. Pellizzon as being named in the complaint, but in reliance
on legal counsel the Firm and Mr. Pellizzon non-willfully omitted to report on his own Form U-4 at the same time.
The Firm also accurately reported that in November 2014 the complaint was settled without any admission of
wrongdoing nor any payment by Mr. Pellizzon or the Firm. Moreover, the client suffered no financial damages in
this matter. Nonetheless, based on the non-willful reporting omission, Mr. Pellizzon agreed without admitting or
denying to having violated Article V, Section 2 of FINRA’s By-Laws and FINRA Rules 1122 and 2010. Pursuant to
the terms of the AWC, Mr. Pellizzon has served a 20 business day suspension from association with any FINRA
Broker-Dealer member firm. If Mr. Pellizzon were to ever re-associate with a FINRA Broker-Dealer member firm,
Mr. Pellizzon will pay a $5,000 deferred fine. Notably, Hollencrest has not been found by FINRA to have been
engaged in any wrongdoing in connection with this matter, nor is Mr. Pellizzon currently affiliated with any FINRA
Broker-Dealer member firm.
Item 10: Other Financial Industry Activities and Affiliations
A. Conflicts of Interest Surrounding Other Business Activities and Affiliations
As disclosed in this Brochure, HCM, its senior management, and certain employees are actively engaged in other
business activities and have affiliations with other financial service firms. Moreover, HCM has and will enter into
particular business deals and transactions with certain Clients. These activities create a material conflict of
interest in providing investment advice and other services to Clients. HCM manages these conflicts of interests
through various means, including Firm compliance policies and procedures, internal control monitoring, and
employee training.
In addition, Clients should be aware of the following:
Clients are not obligated to use HCM, Hollencrest Insurance Services, or any other HCM affiliate, including
any employees who are licensed as insurance agents or are otherwise affiliated with HCM, to implement
the Firm’s recommendations through such entities or persons.
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HCM is actively engaged in businesses other than investment advisory (as an insurance agent and other
activities) through which additional compensation is received by the Firm.
Gregory Pellizzon, Peter Pellizzon, and Robert Wolford each have a 33.33% ownership interest in Power
Play Partners, a company which was organized solely for the purpose of making private loans to
commercial borrowers. Day-to-day activities are managed by a separate, unaffiliated individual.
Additional compensation is received as a result of this activity.
HCM’s senior management also serves as executive officers of Hollencrest Insurance Services (HIS), an
affiliated licensed insurance agency in the State of California. HIS works with strategic partner TRC
Financial, and, when appropriate, HCM will recommend certain insurance products to Clients, for which
they will receive compensation. Clients have no obligation to purchase insurance products from HIS or
TRC Financial.
HCM from time to time recommends that Clients invest in annuities. Clients should understand that HCM
receives management fees for some annuities per agreement between HCM and the annuity provider.
As disclosed in this Brochure, HCM and its senior management are affiliated with the Bayview Fund, for
which HCM serves as the investment manager and the general partner. Since HCM sometimes
recommends that qualified Clients invest their assets to this fund, Clients should understand that HCM
and senior management receive additional compensation from this fund.
As disclosed in this Brochure, HCM from time to time recommends that qualified Clients invest their assets
in certain private investment opportunities through with HCM is compensated as general partner or
member of the general partner. HCM’s compensation is in addition to, or greater than, compensation
received under a typical asset-based fee relationship. Clients should understand that HCM’s receipt of
compensation represents a conflict.
As disclosed in this Brochure, certain HCM executive officers are invested in private investments /
alternative assets whereby Bayview Partners, certain LP investors, and clients have invested alongside.
As disclosed in this Brochure, Hollencrest Affiliated Persons are invested in an outside business venture
whereby certain Clients have invested alongside. Hollencrest Affiliated Persons have approximately 35%
common and preferred equity ownership interest in this Affiliated Investment.
Item 11: Code of Ethics, Participation or Interest in Client Transactions, and
Personal Trading
A. Personal and Proprietary Trading
HCM, like many investment advisers, follows its own advice and its employees and their family members will
purchase like or same securities as the Firm’s Client accounts. However, HCM recognizes that the Firm and its
access persons have a fiduciary duty to their Clients and an obligation to adhere to high ethical standards of
business conduct. The term “access persons” is defined as HCM supervised persons (i.e., employees, officers,
directors, partners, and other people that HCM is required to supervise) who have access to non-public
information regarding client transactions or holdings, make securities recommendations to Clients, or have access
to such recommendations. In addition, an "access person" can be a designated third-party. Accordingly, HCM has
adopted a Code of Ethics (the “Code”) to help mitigate and address actual and potential conflicts of interest that
exist as a result of its access persons’ personal trading activities, among other things.
Pursuant to the Code, HCM has established policies and procedures for the Firm and its access persons that require
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pre-clearance of certain personal securities transactions (including Private Investments), require reporting of
personal securities transactions and disclosure of personal securities holdings, require pre-clearance for
participation in initial public offerings (IPOs), prohibit insider trading, require reporting of outside business
activities, establish guidelines for gift and entertainment and reporting requirements, require disclosure of
political contributions, and prohibit employees from giving preference to employee or Firm trades over Clients
(i.e., front-running).
Furthermore, HCM updates and maintains a prohibited trading list which is distributed to all access persons on a
periodic basis. The prohibited trading list has securities that access persons are prohibited from trading and/or
recommending for their personal account or immediate family member’s account because the Firm possesses
material non-public information (“MNPI”) and/or has elected to trade with discretion in Client(s) account(s)
and/or has some other conflict of interest.
The Firm’s Code does permit access persons to own securities that are not suitable or recommended for its Clients.
The Code also sets forth conduct standards for access persons to act with integrity, competence, diligence,
respect, and ethics at all times. At no time may an access person use his or her employment at HCM (or its
affiliates) to unduly enrich themselves.
For more information or to receive a copy of the Firm’s Code of Ethics, please contact HCM.
Item 12: Brokerage Practices
A. Broker-Dealer Discretionary Authority
Pursuant to the Agreement for discretionary Clients, HCM is granted authority by its Clients to select appropriate
broker-dealers to execute transactions on their behalf. HCM uses this authority, subject to the obligation of best
execution, to select those broker-dealers which HCM believes are best suited based on execution services and/or
prices, taking into account commission rates and other transaction costs. Clients are also able to designate specific
broker-dealers for Hollencrest to execute securities transactions on their behalf.
B. Recommendations of Custodians
HCM primarily recommends the following qualified custodian (i.e., a broker-dealer or bank) to its Clients:
Charles Schwab & Company
Each Client is free to select their own qualified custodian(s) and HCM will work to accommodate any Client or
potential client that has requirements and/or preferences to maintain accounts and securities with another
qualified custodian(s). In some cases, where appropriate, applicable, and allowable, HCM will utilize Delivery
Versus Payment (DVP) / Receive Versus Payment (RVP) accounts held at the above executing broker to
accommodate trading activity for accounts custodied at institutions other than the above executing brokers.
DVP/RVP is a common form of settlement for securities. HCM’s goal is to provide efficient trading opportunities
and best execution to its Clients. In these cases, the broker-dealer typically assesses an additional fee to the Client
to settle transactions conducted via the DVP/RVP account.
HCM is independently owned and operated and is not affiliated with any custodian. The custodian will hold Client
assets in a brokerage account and buy and sell securities when HCM or the Client instructs them to. While HCM
requires that Clients use a qualified custodian, the Client will decide where to open their account by entering into
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an account agreement directly with the custodian. HCM does not open the account for a Client, although the Firm
will assist a Client in doing so.
C. Selection of Brokers for Client Transactions
When placing transactions for Clients, HCM utilizes various criteria to determine which broker-dealer the Firm will
execute transactions. The following factors are considered:
Broker-dealer’s financial strength, integrity and stability
Market access
Transaction confirmation and statement practices
Reasonableness of commission charges or spreads; ability to negotiation commissions
Research received
Capability to execute, clear and settle trades
Ability to promptly and reliably effect transactions
Consistency of process (minimal trade errors)
Nature of the security or instruments being bought or sold
Timing of the transaction
The confidential treatment of block trades
D. Best Execution
Although HCM will strive to achieve the best execution possible for Client securities transactions, this does not
require the Firm to solicit competitive bids and HCM does not have an obligation to seek the lowest available
commission rate. In seeking best execution, the determinative factor is not the lowest possible cost, but whether
the transaction represents the overall best qualitative execution, taking into consideration the full range of a
broker-dealer’s services. Consistent with the foregoing, while HCM will seek competitive rates, it will not
necessarily obtain the lowest possible commission rates for client transactions. HCM is not required to negotiate
"execution only" commission rates, thus the Client is deemed to be paying for research and related services (i.e.,
"soft dollars") provided by the broker-dealer which are included in the commission rate. HCM has determined
that having its recommended brokers (i.e., Schwab) execute most trades is consistent with the Firm’s duty to seek
“best execution” of Client trades.
To ensure that brokerage firms utilized by HCM are conducting overall best qualitative execution, HCM will
periodically (and no less often than annually) evaluate the trading process and broker-dealers utilized, taking into
account the full range of brokerage services offered. HCM also conducts a Best Execution analysis of Client
transactions.
E. Cross Transactions
HCM will occasionally effect “cross transactions” for Clients. A cross transaction occurs when an adviser arranges
a trade between two different advisory clients. HCM has policies and procedures to address potential conflicts of
interest which might arise from effecting trades between Client accounts and as such, HCM will:
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Engage in cross transactions only when HCM believes that the cross trade is mutually beneficial and
suitable for all accounts involved.
Obtain blanket consent from each Discretionary Client (via disclosure in the written Agreement between
HCM and the Client) to effect cross transactions. Consent can be revoked at any time upon delivery of a
written notice to the Firm.
For Consulting Clients, consent for the cross transaction is obtained from the Client when authorization
for the transaction is requested (transaction authorization from the Client is a requirement for all non-
discretionary transactions).
Provide certain disclosures to Clients regarding the cross transactions executed.
Provide each Client for whom HCM conducted or engaged in a cross transaction an annual written report
identifying the total number of cross transactions since the last notification.
HCM does not permit cross transactions in its ERISA Client accounts and monitors trading to ensure that any Client
accounts involved in cross transactions are not ERISA accounts.
F. Aggregated or Block Trading
The aggregation or blocking of client transactions allows an adviser to execute transactions in a more timely,
equitable, and efficient manner. Consistent with the Firm’s duty to seek best execution for its Clients, HCM
aggregates client transactions where possible and when advantageous to Clients. In these instances Clients
participating in any aggregated transactions will receive an average share price. Portfolio managers will aggregate
orders unless restricted by such factors as investment strategy, account objectives, account restrictions, cash
balances, relevant policies, order instructions (i.e., limit price or market), and order size. Other factors include
price sensitivity, tax considerations, and the Client’s risk profile. Clients can limit the Firm’s authority to
aggregate/block transactions if such limitations or restrictions are provided to HCM in writing and if HCM agrees
to those limitations. If a Client limits the ability to block transactions, the trade execution timing and price received
will differ from the transactions HCM places on behalf of Clients who do not restrict the Firm’s ability to block
trades.
G. Allocation of Investment Opportunities in Private Investments/Alternatives
When determining which Clients receive a recommendation to
invest
Generally when HCM recommends Private Investments/Alternatives to certain HCM Clients, such investments are
available only to a limited number of sophisticated investors who meet the definitions of “accredited investor”
under Regulation D of the Securities Act of 1933, as amended (the “Securities Act”).
Private
Investments/Alternatives are considered “limited offerings,” since they only accept a limited amount of funds for
investment.
in a Private
Investment/Alternative, HCM considers a number of factors, including but not limited to a Client’s sophistication,
risk tolerances and qualifications, investment objectives, size of the account, and the amount of available assets
in Client accounts. HCM’s goal is to allocate in a fair and balanced manner; however, given these differing factors,
the allocation of investment opportunities in Private Investments to Clients is mainly subjective and not all
qualifying Clients will be provided an investment opportunity.
H. Directed Brokerage
As indicated above, Clients are able to designate a particular broker-dealer through which transactions in the
Client’s account can be placed for execution. Instructions to direct brokerage activity are usually provided to HCM
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as part of the Client Agreement. When a Client directs brokerage, HCM is not in a position to freely negotiate
commissions or spreads, select brokers based on its discretion, block trades, receive volume discounts, or achieve
best execution. In addition, directed brokerage trades are not aggregated with those of the Firm’s other Clients
who do not direct brokerage. HCM reserves the right to decline a Client’s request to direct brokerage.
I. Mutual Fund Share Class Selection
Before transacting in any mutual fund for a Client, HCM must have a reasonable basis to believe that the
transaction or investment strategy is suitable for the Client. HCM must also take into account any actual and
potential conflicts that exist when multiple fund share classes are available to Clients to ensure that proper
disclosures have been provided and that “best execution” is achieved.
Even though the transaction fees associated with mutual funds are payable to the account custodian, and not
HCM, the Firm still undertakes a review to determine what share class is most appropriate for the Client,
considering such factors as the intended purchase amount, the amount of the transaction fee, the difference in
expense ratios, the intended holding period, and the availability of the institutional share class.
As a best practice, HCM will transact in the least expensive mutual fund share class in a fund family available to
the Client at the time of purchase (as long as eligibility requirements are met).
J. Transactions for Bayview Fund
HCM is the investment adviser and general partner of the Bayview Fund. The public security transactions for
Bayview Fund are placed at Fidelity Brokerage Services LLC. Private investments and alternative assets are not
transacted through a broker-dealer so the terms of these deals are described in the offerings documents for each
investment. Please see the Fund’s offering documents for additional details.
K. Incidental Benefits Received from Broker-Dealers
HCM will sometimes select a broker-dealer based upon the value of various services or products beyond
transaction execution and price, among other things, offered by such broker-dealer where it believes the broker-
dealer will provide overall best execution, considering all relevant factors. In certain circumstances, the broker-
dealer provides services or products viewed as an incidental benefit for selecting and using that broker-dealer.
This circumstance creates a conflict of interest since the amount of compensation paid to such broker-dealer will
be higher than what another, equally capable broker-dealer might charge. The following discussion is intended
to provide Clients with certain important information regarding such practices as it relates to HCM’s selection and
use of its preferred broker-dealer, Schwab.
1. Schwab Brokerage and Custodian Arrangement
a) Client Custody and Brokerage Costs at Schwab
For Client custodial accounts, Schwab generally does not charge separately for custody services but is
compensated by its account holders through commissions and other fees on securities trades that are
executed through Schwab or that settle into Client Schwab accounts. Certain trades (for example,
many equities, mutual funds, and ETFs) will not incur Schwab commissions or transaction fees (except
under special circumstances as disclosed by Schwab). Schwab is also compensated by earning interest
on the uninvested cash in a Client’s account in Schwab’s Cash Features Program. In addition to
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commissions, Schwab charges custodial Clients a flat dollar amount as a “prime broker” or “trade
away” fee for each trade that HCM executes with a different broker-dealer but where the securities
bought or the funds from the securities sold are deposited (settled) into the Client’s Schwab account.
These fees are in addition to any commissions or other compensation a Client will pay the executing
broker-dealer.
b) Prime Broker Services Available to HCM from Schwab
To increase resources available to HCM, primarily for bond trading, Schwab gives HCM access to their
Prime Broker platform. HCM thoroughly evaluates brokerage firms as potential trading resources.
Brokers meeting our guidelines then open a Prime Brokerage Account, facilitated by Schwab.
Currently, the firms meeting HCM’s guidelines, and which are re-evaluated at least annually, are:
Brownstone Investment Group
Mischler Financial Group, Inc.
Piper Jaffray & Co
R. W. Pressprich & Co.
Raymond James & Associates Inc.
Stifel Nicolaus & Co
c) Products and Services Available to HCM from Schwab
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory firms. They
provide HCM and its Clients custodied at Schwab with access to its institutional brokerage – trading,
custody, reporting, and related services – many of which are not typically available to Schwab retail
customers. Schwab also makes available various support services. Some of those services help HCM
manage or administer Clients’ accounts (including accounts not maintained at Schwab) while others
help HCM manage and grow its business. Schwab’s support services are generally available on an
unsolicited basis and at no charge to HCM. In order to avoid an inadvertent violation of trade
settlement rules for a securities transaction, Schwab will employ trading practices that delay
immediate access to funds due to their “settled funds only” policy. Below is a more detailed
description of Schwab’s support services:
Services that Benefit HCM Clients. Schwab’s institutional brokerage services include access to
a broad range of investment products, execution of securities transactions and custody of
Client assets. The investment products available through Schwab include some to which HCM
might not otherwise have access or that would require a significantly higher minimum initial
investment by HCM Clients.
Services that Will Not Directly Benefit HCM Clients. Schwab also makes available to HCM other
products and services that benefit the Firm but will not directly benefit its Clients. They
include investment research, both Schwab’s own and that of third parties. In addition to
investment research, Schwab also makes available software and other technology that:
provides access to client account data (e.g., duplicate trade confirmations and account
statements)
facilitates trade execution and allocates aggregated trade orders for multiple client
accounts
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provides pricing and other market data
facilitates payment of fees from clients’ accounts
assists with back-office functions, recordkeeping, and client reporting
Services that Generally Benefit Only HCM. Schwab also offers other services intended to help
HCM manage and further develop its business enterprise. These services include:
educational conferences and events
consulting on technology, compliance, legal, and business needs
publications and conferences on practice management and business succession
access to employee benefits providers, human capital consultants, and insurance
providers
marketing consulting and support
Schwab will provide some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services. Schwab will discount or waive its fees for some of these
services or pay all or a part of a third-party’s fees. Schwab will also provide HCM with other
benefits such as occasional business entertainment of HCM personnel.
d) HCM’s Interest in Schwab’s Services
The availability of these services from Schwab benefits HCM because HCM does not have to produce
or purchase them. The Firm does not have to pay for Schwab’s services so long as HCM keeps a total
of at least $10 million of Client assets in accounts at Schwab. The $10 million minimum will give HCM
an incentive to recommend that a Client maintain their account with Schwab based on the Firm’s
interest in receiving Schwab’s services that benefit its business rather than based on a Client’s interest
in receiving the best value in custody services and the most favorable execution of client transactions.
This is a potential conflict of interest. HCM believes, however, that its selection of Schwab as a
recommended custodian and broker is in the best interests of the Firm’s Clients. It is primarily
supported by the scope, quality, and price of Schwab’s services, and not Schwab’s services that only
benefit HCM. HCM does not believe that maintaining at least $10 million of those assets at Schwab
in order to avoid paying Schwab’s quarterly service fees presents a material conflict of interest.
Item 13: Review of Accounts
A. Periodic Reviews and Client Meetings
Client accounts are monitored and reviewed on an ongoing basis by HCM’s portfolio managers. The Firm’s
investment professionals generally schedule Client meetings on a periodic basis or by request to discuss a Client's
portfolio, performance, market conditions, financial circumstances, and investment objectives, among other
things, to assess whether HCM's investment decisions and services are consistent with the Client's current
objectives and goals. These meetings can be formal or informal. Most Clients elect to have telephonic or face-to-
face meetings with their portfolio manager on a quarterly basis, but meetings can occur more or less frequently
and include the attendance of other HCM professionals and outside consultants, advisors, or strategic partners
with the Client’s authorization.
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B. Client Reports
HCM typically provides Clients a selection of reporting materials provided for periodic Client meetings or at a
Client’s request, which typically include consolidated performance reports and additional information designed
to meet the Client’s specific needs, questions, and concerns.
The reports provided by HCM are separate from and in addition to the monthly or quarterly account statements
and trade confirmations Clients receive directly from their qualified custodian. Clients should compare HCM’s
holdings or transactions report with their custodial statements for accuracy and notify HCM immediately of any
questions or concerns. Statements vary based on accounting procedures, reporting dates, or valuation
methodologies for certain securities. Clients should rely upon the statements received from their qualified
custodian(s) for account asset valuation and for all income, holdings, and cost basis information, including capital
gains or loss information.
Item 14: Client Referrals and Other Compensation
A. Client Referrals
Solicitor relationships are governed by the requirements of the SEC’s updated marketing rule. Beginning in May
2024, Hollencrest initiated third-party solicitor arrangements. Solicitor relationships are governed by signed
agreements requiring the solicitor to provide a disclosure to prospective clients describing the compensation to
be received by the solicitor, whether or not the solicitor is a client of Hollencrest, and a statement of any material
conflicts of interest. For applicable prospective clients who become Hollencrest clients, Hollencrest pays
compensation to the solicitor calculated as a percentage (typically 20%) of the management fee income
Hollencrest receives from the client.
In addition, HCM pays service fees to third-party vendors that only provide to Hollencrest prospective client
contact information. Per the agreements with these vendors, the prospective client receives only a notification
from the vendor that Hollencrest has been provided their contact information. No additional compensation is
paid to the vendors in connection with Hollencrest clients.
B. Other Compensation
As previously disclosed under “Item 5: Fees and Compensation”, HCM has served as a finder of Private
Investments/Alternatives for certain investors. Under these circumstances, HCM was paid a referral fee and
additional fees based on the terms and conditions of the offering. HCM no longer serves as a finder or receives
finder fees.
As referenced in “Item 4: Advisory Business”, the Firm is licensed with various states as an insurance agency and
HCM also has an affiliated licensed insurance agency, Hollencrest Insurance Services. HCM senior management
who are officers of Hollencrest Insurance Services receive compensation from the sale of insurance products
through its strategic partner, TRC Financial.
As discussed under “Item 12: Brokerage Practices”, HCM uses certain custodians from which it receives incidental
benefits in the form of investment research, products and/or services which assists HCM in the performance of
its advisory services. The receipt of such services is deemed to be the receipt of an economic benefit by HCM, and
although customary, these arrangements give rise to potential conflicts of interest, including the incentive to
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allocate securities transactional business to certain broker-dealers based on the receipt of such benefits rather
than on a Client’s interest in receiving most favorable execution. For example, HCM recommends that Clients use
Schwab as their custodian and broker of record. While there is no direct link between the investment advice given
to Clients and HCM’s recommendation to use Schwab as their custodian, certain incidental benefits are received
by HCM due to these arrangements.
Also,
in the event that HCM
is compensated for
its services
in Private
As discussed under “Item 4: Advisory Business”, when HCM makes recommendations
Investments/Alternatives to its Clients, HCM sometimes receives remuneration due to agreements that it has
entered into with sponsors and acquirers of the investment opportunity or in its capacity as general partner or
passive non-controlling member of the general partner or manager. For example, HCM typically serves as an
equity financing partner for a real estate investment opportunity for which it will receive compensation and may
or may not have a passive non-controlling interest in the general partner. Under these arrangements, HCM will
receive some or all of the following: an acquisition fee or due diligence fee (generally ranging from 0.75% to 1.25%
of the purchase price of the property, which is paid through escrow at the closing); distributions of monthly or
quarterly asset management fees (generally ranging from 0.75% to 1.25% of property revenues for the period);
distributions of profit participation from the general partner (e.g., HCM will receive a percentage of the amounts
paid to the general partner in excess of the priority return as that term is defined and described in the offering
memorandum); and/or a disposition fee (a percentage based upon the sales price of the property). Clients should
review the terms of any Private Investment/Alternative and accompanying disclosure statements to understand
the fees and expenses associated with the investment prior to investing. HCM mitigates this conflict by disclosing
its role as the general partner or as a passive non-controlling member of the general partner or manager, as well
as any compensation to be received by Hollencrest, prior to or simultaneously with making the recommendation
to a Client.
in relation to Private
Investments/Alternatives, HCM does not charge any asset-based fees for wealth management (discretionary) or
consulting services (see “Item 5: Fees and Compensation”) on those specific assets held by Clients.
As discussed under “Item 10: Other Financial Industry Activities and Affiliations”, when HCM makes
recommendations of annuities to its Clients, when HCM enters into an agreement with the annuity provider, HCM
receives management fees from the annuity provider, typically at a 1% annual rate.
Item 15: Custody
Pursuant to Rule 206(4)-2 under the Investment Advisers Act (the “Custody Rule”), HCM is deemed to have
custody of Client assets due to the operational nature of its business model and services provided to its Clients,
which include but are not limited to assisting with Client authorized wires and third-party checks, withdrawing
fees per Client authorization, and other similar services. In order to meet regulatory requirements for the Custody
Rule, HCM has engaged a Public Company Accounting Oversight Board (PCAOB)-registered public accountant to
perform annual surprise audits in compliance with the Custody Rule. To mitigate any potential conflicts of interest,
all Client assets are maintained with a qualified custodian. Generally, HCM recommends Schwab for custodial
services, but other qualified custodians can be used to custody assets.
Clients must arrange for and establish a custodial account and furnish HCM with information and authorization
regarding the accounts held at the designated qualified custodian, prior to execution of any investment
recommendations. There are exceptions for certain Client assets (e.g., 401(k) plans, private placements) that are
held-away but managed or monitored by HCM. HCM meets the additional requirements of the Custody Rule by
maintaining Client assets with qualified custodians. These qualified custodians maintain actual custody of Client
assets. Clients will receive account statements directly from these custodians at least quarterly. They will be sent
to the email or postal mailing address provided to the custodian. Clients should carefully review those statements
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Hollencrest Capital Management
Form ADV Part 2A Brochure
dated March 20, 2025
Annual Update December 31, 2024
promptly when received. HCM also urges Clients to compare custodial account statements with any account/
portfolio reports Clients receive from HCM.
In addition, the Bayview Fund (the Firm’s affiliated alternative fund) and the other pooled vehicles managed by
Hollencrest provide certain audit reports to HCM in accordance with the Custody Rule. For more information,
including custody information related to HCM’s affiliates, please contact the Firm.
Item 16: Investment Discretion
HCM provides discretionary portfolio management services to Clients, the Bayview Fund, and other pooled
investments. In exercising its client discretionary authority, HCM determines the following: (1) the type of
securities to be bought and sold; (2) the dollar amounts of the securities to be bought and sold; (3) the broker-
dealers through which transactions will be executed; and (4) whether a Client’s transaction should be combined
with those of other Clients as a “block” trade. For the Bayview Fund and other pooled investments, HCM manages
the fund’s assets in accordance with the investment objectives and guidelines as outlined in the fund’s offering
documents.
HCM’s discretionary authority is subject to conditions imposed by a Client or a prospective client, including
restricting or prohibiting transactions in securities of a specific company or industry and/or directing trade
execution through a specific broker-dealer. While HCM allows Clients to impose reasonable restrictions, each
Client assumes responsibility for informing HCM in writing of any changes to these restrictions. However, there
are instances when a Client imposes certain restrictions that limit or prevent the Firm from meeting and/or
maintaining the Client’s investment objectives. If the Firm feels that a Client has requested restrictions that are
too prohibitive, HCM reserves the right to not accept and/or terminate management of the Client’s account. Prior
to entering into an Agreement with HCM, Clients should consider their tolerance for: (1) a long-term investment
time horizon (minimum five to seven years); (2) stock market volatility; and (3) portfolio variance whereby at any
time the assets are worth more or less than the original amount invested.
Limited Power of Attorney: HCM is authorized to exercise discretionary authority via a limited power of attorney
contained in written Discretionary Agreements executed between HCM and its Clients. HCM is designated as a
Client’s attorney-in-fact with discretionary authority to effect investment transactions in a Client’s account, which
authorizes HCM to give instructions to third parties in furtherance of such authority.
As previously disclosed, HCM provides its Consulting Clients with customized, non-discretionary consulting
services. As such, Consulting Clients have the sole authority to follow or disregard any consulting
recommendations made by HCM and retain the authority and discretion over all trade execution decisions. There
are times when HCM will suggest that trade execution of HCM’s recommendations are conducted by HCM
personnel on their behalf. Consulting Clients are advised that a conflict of interest exists when HCM recommends
its own investment management products or services due to the remuneration the Firm will receive when such
services are utilized by the Consulting Client.
Item 17: Voting Client Securities
HCM has adopted proxy voting policies and procedures as required by Advisers Act Rule 206(4)-6 and ensures that
proper documentation is maintained relating to how proxies are voted. In the absence of a Client’s specific
request to vote proxies or of specific voting guidelines from the Client, HCM votes proxies in the economic best
interests of Clients. The Firm’s general principles are as follows:
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Hollencrest Capital Management
Form ADV Part 2A Brochure
dated March 20, 2025
Annual Update December 31, 2024
In reviewing proxy proposals, HCM considers the opinion of and effect on management, the effect on
shareholder value and the issuer’s business practices.
HCM votes all proxies from a specific issuer the same way for each Client absent qualifying restrictions
from a Client. Clients are permitted to place reasonable restrictions on HCM’s voting authority.
Generally, HCM votes in accordance with management recommendations.
For ERISA plans where sole proxy voting authority rests with HCM, the Firm votes in accordance with the above
guidelines subject to the fiduciary responsibility standards of ERISA unless instructed otherwise by the Client based
on the plan’s governing documents.
HCM will identify any conflicts that exist between the interests of the Firm and the interests of its Clients by
determining if the Firm or its employees have any financial, business, or personal relationship with the issuer of
each security requiring a proxy vote. For example, such a conflict would exist if an HCM employee also sits on a
Board of a public company. If a material conflict of interest exists, HCM will decide if disclosure to affected Clients
is required and the appropriate proxy voting procedure to follow given the facts and circumstances. HCM also
can choose not to vote proxies in certain situations or for certain accounts, such as when a Client has retained the
right to vote the proxies, or when a proxy is received for a Client account that has been terminated. HCM does
not entertain any vote solicitations from third parties.
If Clients have questions related to proxy voting or would like to receive a copy of the Firm’s proxy voting policies
and procedures, please contact HCM. Clients can also obtain information on how their proxies were voted by
making a written request, including their name and account number.
Item 18: Financial Information
HCM does not require or solicit prepayment of more than $1,200 in fees per Client, six months or more in advance,
and therefore is not required to provide, and has not provided, a balance sheet. HCM does not have any financial
commitments or issues that would reasonably impair the Firm’s ability to meet contractual commitments and
fiduciary obligations to its Clients. In addition, neither HCM nor any senior management person has been the
subject of a bankruptcy proceeding.
HCM has entered into a significant, material financing arrangement with Emigrant Partners, LLC (“EP”) to provide
financing for the Firm and to become a strategic long-term partner for us. This financing arrangement will allow
HCM to remain independent and to significantly expand the Firm’s advisory capabilities and infrastructure. EP is
designated as a “Special Member” of HCM for the purposes of HCM’s Operating Agreement and in that capacity,
has no current equity interest or financial or other interest (other than its rights under the credit agreement) in
the Firm except as a party to the Operating Agreement with rights set forth therein and rights of enforcement
thereunder. The loan also has a non-voting equity conversion option that will become effective on the earlier of
an event of default under the credit agreement or within ninety days prior to the maturity of the loan issued under
the credit agreement between HCM and EP. The loan is scheduled to mature in 2030 which date is to
automatically be extend for two successive periods of five years each provided there is no default under the credit
agreement at such time. We firmly believe this financing arrangement will continue to allow HCM to provide top-
tier independent wealth management services to our clients.
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