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Part 2A of Form ADV: Firm Brochure
Hartline Investment Corporation
460 Winnetka Avenue
Suite #5
Winnetka, IL 60093
Telephone: 312-726-5703
Email: whart@hartlineinv.com
Web Address: hartlineinv.com
03/27/2025
This brochure provides information about the qualifications and business practices of
Hartline Investment Corporation. If you have any questions about the contents of this
brochure, please contact us at 312-982-2744 or kcarroll@hartlineinv.com. The
information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Registration with the SEC or with any state securities authority does not imply a certain
level of skill or training.
Additional information about Hartline Investment Corporation also is available on the
SEC's website at www.adviserinfo.sec.gov. You can search this site by a unique
identifying number, known as a CRD number. Our firm's CRD number is 106923.
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Material Changes
This Firm Brochure, dated 03/27/2025, provides you with a summary of Hartline Investment
Corporation's advisory services and fees, professionals, certain business practices and policies, as well as
actual or potential conflicts of interest, among other things. This Item is used to provide our clients with
a summary of new and/or updated information; we will inform of the revision(s) based on the nature of
the information as follows.
1. Annual Update: We are required to update certain information at least annually, within 90 days
of our firm's fiscal year end (FYE) of December 31. We will provide you with either a summary of
the revised information with an offer to deliver the full revised Brochure within 120 days of our
FYE or we will provide you with our revised Brochure that will include a summary of those
changes in this Item.
2. Material Changes: Should a material change in our operations occur, depending on its nature we
will promptly communicate this change to clients (and it will be summarized in this Item).
"Material changes" requiring prompt notification will include changes of ownership or control;
location; disciplinary proceedings; significant changes to our advisory services or advisory
affiliates - any information that is critical to a client's full understanding of who we are, how to
find us, and how we do business.
The following summarizes new or revised disclosures based on information previously provided
in our Firm Brochure dated 03/27/2024:
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Table of Contents
Item 1
Cover Page
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Material Changes
2
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Table of Contents
3
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Advisory Business
4
Items
Fees and Compensation
5
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Types of Clients
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Methods of Analysis, Investment Strategies and Risk of Loss
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Disciplinary Information
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Item 10
Other Financial Industry Activities and Affiliations
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Item 11
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
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Item 12
Brokerage Practices
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Item 13
Review of Accounts
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Item 14
Client Referrals and Other Compensation
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Item 15
Custody
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Item 16
Investment Discretion
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Item 17
Voting Client Securities
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Item 18
Financial Information
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Advisory Business
Hartline Investment Corporation is an SEC-registered investment adviser with its principal place of
business located in Illinois. Hartline Investment Corporation began conducting business in 1990.
Listed below are the firm's principal shareholders (i.e., those individuals and/or entities controlling 25%
or more of this company).
•
n W. Hart, President
Hartline Investment Corporation offers the following advisory services to our clients:
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT
Our firm provides continuous advice to a client regarding the investment of client funds based on the
individual needs of the client. Through personal discussions in which goals and objectives based on a
client's particular circumstances are established, we develop a client's personal investment policy and
create and manage a portfolio based on that policy. During our data-gathering process, we determine
the client's individual objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we
also review and discuss a client's prior investment history, as well as family composition and
background.
We manage these advisory accounts on a discretionary or non-discretionary basis. Account supervision
is guided by the client's stated objectives (i.e., maximum capital appreciation, growth, income, or
growth and income), as well as tax considerations.
Clients may impose reasonable restrictions on investing in certain securities, types of securities, or
industry sectors.
Our investment recommendations are not limited to any specific product or service offered by a broker-
dealer or insurance company and will generally include advice regarding the following securities:
• Exchange-listed securities
• Securities traded over-the-counter
• Foreign issuers
• Warrants
• Corporate debt securities (other than commercial paper)
• Commercial paper
• Certificates of deposit
• Municipal securities
• Mutual fund shares
• United States governmental securities
• Options contracts on securities
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• Options contracts on commodities
•
•
•
Interests in partnerships investing in real estate
Interests in partnerships investing in oil and gas interests
Interests in partnerships investing in other LLC's investing in other businesses
Because some types of investments involve certain additional degrees of risk, they will only be
implemented/recommended when consistent with the client's stated investment objectives, tolerance
for risk, liquidity and suitability.
INDIVIDUAL PORTFOLIO MANAGEMENT
Our firm provides non-continuous asset management of client funds based on the individual needs of
the client. Through personal discussions in which goals and objectives based on the client's particular
circumstances are established, we develop the client's personal investment policy. We create and
manage a portfolio based on that policy. During our data-gathering process, we determine the client's
individual objectives, time horizons, risk tolerance, and liquidity needs. As appropriate, we may also
review and discuss a client's prior investment history, as well as family composition and background.
We manage these advisory accounts on a non-discretionary basis. Account supervision is guided by the
client's stated objectives (i.e., maximum capital appreciation, growth, income, or growth and income),
as well as tax considerations.
Clients may impose reasonable restrictions on investing in certain securities, types of securities, or
industry sectors.
Once the client's portfolio has been established, we review the portfolio annually, and if necessary,
rebalance the portfolio on an annual basis, based on the client's individual needs.
Because some types of investments involve certain additional degrees of risk, they will only
be implemented/recommended when consistent with the client's stated investment objectives,
tolerance for risk, liquidity and suitability.
AMOUNT OF MANAGED ASSETS
As of 12/31/2024 we were actively managing $615,166,275.25 of clients' assets on a discretionary
basis plus $236,307,735.57 of clients' assets on a non-discretionary basis.
Items
Fees and Compensation
INVESTMENT SUPERVISORY SERVICES {"ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT FEES
The annualized fee for Investment Supervisory Services are charged as a percentage of assets under
management, according to the following schedule:
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Hartline Investment Corporation
Personal & Corporate Account Actively Managed Assets
Fee Per Relationship*
First$ 5,000,000 ................................................... 1.00% of assets or 100 basis points
Next$ 5,000,000 .................................................. 0.80% of assets or 80 basis points
Next$ 15,000,000................................................. 0.60% of assets or 60 basis points
............................ Negotiated
Assets Under Management
Annual Fee
1,000,000
10,000
2,000,000
20,000
5,000,000
50,000
10,000,000
90,000
25,000,000
180,000
A minimum fee of $10,000 of assets under management is required for this service. This account fee
may be negotiable under certain circumstances. Hartline Investment Corporation may group certain
related client accounts for the purposes of achieving the minimum account size and determining the
annualized fee.
Limited Negotiability of Advisory Fees: Although Hartline Investment Corporation has established the
aforementioned fee schedule(s), we retain the discretion to negotiate alternative fees on a client-by-
client basis.Client facts, circumstances and needs are considered in determining the fee schedule. These
include the complexity of the client, assets to be placed under management, anticipated future
additional assets; related accounts; portfolio style, account composition, reports, among other factors.
The specific annual fee schedule is identified in the contract between the adviser and each client.
We may group certain related client accounts for the purposes of achieving the minimum account size
requirements and determining the annualized fee.
Discounts, not generally available to our advisory clients, may be offered to family members and friends
of associated persons of our firm.
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GENERAL INFORMATION
Termination of the Advisory Relationship: A client agreement may be canceled at any time, by either
party, for any reason upon receipt of 30 days written notice. Upon termination of any account, any
prepaid, unearned fees will be promptly refunded. In calculating a client's reimbursement of fees, we
will pro rate the reimbursement according to the number of days remaining in the billing period.
Mutual Fund Fees: All fees paid to Hartline Investment Corporation for investment advisory services are
separate and distinct from the fees and expenses charged by mutual funds and/or ETFs to their
shareholders. These fees and expenses are described in each fund's prospectus. These fees will generally
include a management fee, other fund expenses, and a possible distribution fee. If the fund also imposes
sales charges, a client may pay an initial or deferred sales charge. A client could invest in a mutual fund
directly, without our services. In that case, the client would not receive the services provided by our firm
which are designed, among other things, to assist the client in determining which mutual fund or funds
are most appropriate to each client's financial condition and objectives. Accordingly, the client should
review both the fees charged by the funds and our fees to fully understand the total amount of fees to
be paid by the client and to thereby evaluate the advisory services being provided.
Additional Fees and Expenses: In addition to our advisory fees, clients are also responsible for the fees
and expenses charged by custodians and imposed by broker dealers, including, but not limited to, any
transaction charges imposed by a broker dealer with which an independent investment manager effects
transactions for the client's account(s). Please refer to the "Brokerage Practices" section (Item 12) of this
Form ADV for additional information.
Grandfathering of Minimum Account Requirements: Pre-existing advisory clients are subject to
Hartline Investment Corporation's minimum account requirements and advisory fees in effect at the
time the client entered into the advisory relationship, unless subsequently changed by agreement
Therefore, our firm's minimum account requirements will differ among clients.
ER/SA Accounts: Hartline Investment Corporation is deemed to be a fiduciary to advisory clients that are
employee benefit plans or individual retirement accounts (IRAs) pursuant to the Employee Retirement
Income Security Act ("ERISA"), and regulations under the Internal Revenue Code of 1986 (the "Code"),
respectively. As such, our firm is subject to specific duties and obligations under ERISA and the Internal
Revenue Code that include among other things, restrictions concerning certain forms of compensation.
To avoid engaging in prohibited transactions, Hartline Investment Corporation may only charge fees for
investment advice about products for which our firm and/or our related persons do not receive any
commissions or 12b-1 fees, or conversely, investment advice about products for which our firm and/or
our related persons receive commissions or 12b-1 fees, however, only when such fees are used to offset
Hartline Investment Corporation's advisory fees.
Advisory Fees in General: Clients should note that similar advisory services may (or may not) be
available from other registered (or unregistered) investment advisers for similar or lower fees.
Limited Prepayment of Fees: Under no circumstances do we require or solicit payment of fees in excess
of $1200 more than six months in advance of services rendered.
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Performance-Based Fees and Side-By-Side Management
Hartline Investment Corporation does not charge performance-based fees.
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Types of Clients
Hartline Investment Corporation provides advisory services to the following types of clients:
Individuals (other than high net worth individuals)
•
• High net worth individuals
• Pension and profit sharing plans(other than plan participants)
• Charitable organizations
• Corporations or other businesses not listed above
• State or municipal government entities
As previously disclosed in Item 5, our firm has established certain initial minimum account
requirements, based on the nature of the service(s) being provided. For a more detailed understanding
of those requirements, please review the disclosures provided in each applicable service.
Items
Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS
We use the following methods of analysis in formulating our investment advice and/or managing client
assets:
Charting. In this type of technical analysis, we review charts of market and security activity in an
attempt to identify when the market is moving up or down and to predict how long the trend may last
and when that trend might reverse.
Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking at economic
and financial factors (including the overall economy, industry conditions, and the financial condition and
management of the company itself) to determine if the company is underpriced (indicating it may be a
good time to buy) or overpriced (indicating it may be time to sell).
Fundamental analysis does not attempt to anticipate market movements. This presents a potential risk,
as the price of a security can move up or down along with the overall market regardless of the economic
and financial factors considered in evaluating the stock.
Technical Analysis. We analyze past market movements and apply that analysis to the present in an
attempt to recognize recurring patterns of investor behavior and potentially predict future price
movement.
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Technical analysis does not consider the underlying financial condition of a company. This presents a risk
in that a poorly-managed or financially unsound company may underperform regardless of market
movement.
Cyclical Analysis. In this type of technical analysis, we measure the movements of a particular stock
against the overall market in an attempt to predict the price movement of the security.
Quantitative Analysis. We use mathematical models in an attempt to obtain more accurate
measurements of a company's quantifiable data, such as the value of a share price or earnings per
share, and predict changes to that data.
A risk in using quantitative analysis is that the models used may be based on assumptions that prove to
be incorrect.
Qualitative Analysis. We subjectively evaluate non-quantifiable factors such as quality of management,
labor relations, and strength of research and development factors not readily subject to measurement,
and predict changes to share price based on that data.
A risk is using qualitative analysis is that our subjective judgment may prove incorrect.
Asset Allocation. Rather than focusing primarily on securities selection, we attempt to identify an
appropriate ratio of securities, fixed income, and cash suitable to the client's investment goals and risk
tolerance.
A risk of asset allocation is that the client may not participate in sharp increases in a particular security,
industry or market sector. Another risk is that the ratio of securities, fixed income, and cash will change
over time due to stock and market movements and, if not corrected, will no longer be appropriate for
the client's goals.
Mutual Fund and/or ETF Analysis. We look at the experience and track record of the manager of the
mutual fund or ETF in an attempt to determine if that manager has demonstrated an ability to invest
over a period of time and in different economic conditions. We also look at the underlying assets in a
mutual fund or ETF in an attempt to determine if there is significant overlap in the underlying
investments held in another fund(s) in the client's portfolio. We also monitor the funds or ETFs in an
attempt to determine if they are continuing to follow their stated investment strategy.
A risk of mutual fund and/or ETF analysis is that, as in all securities investments, past performance does
not guarantee future results. A manager who has been successful may not be able to replicate that
success in the future. In addition, as we do not control the underlying investments in a fund or ETF,
managers of different funds held by the client may purchase the same security, increasing the risk to the
client if that security were to fall in value. There is also a risk that a manager may deviate from the
stated investment mandate or strategy of the fund or ETF, which could make the holding(s) less suitable
for the client's portfolio.
Risks for all forms of analysis. Our securities analysis methods rely on the assumption that the
companies whose securities we purchase and sell, the rating agencies that review these securities, and
other publicly-available sources of information about these securities, are providing accurate and
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unbiased data. While we are alert to indications that data may be incorrect, there is always a risk that
our analysis may be compromised by inaccurate or misleading information.
INVESTMENT STRATEGIES
We use the following strategy(ies) in managing client accounts, provided that such strategy(ies) are
appropriate to the needs of the client and consistent with the client's investment objectives, risk
tolerance, and time horizons, among other considerations:
Long-term purchases. We purchase securities with the idea of holding them in the client's account for a
year or longer. Typically we employ this strategy when:
• we believe the securities to be currently undervalued, and/or
• we want exposure to a particular asset class over time, regardless of the current projection for
this class.
A risk in a long-term purchase strategy is that by holding the security for this length of time, we may not
take advantage of short-term gains that could be profitable to a client. Moreover, if our predictions are
incorrect, a security may decline sharply in value before we make the decision to sell.
Short-term purchases. When utilizing this strategy, we purchase securities with the idea of selling them
within a relatively short time (typically a year or less). We do this in an attempt to take advantage of
conditions that we believe will soon result in a price swing in the securities we purchase.
Trading. We purchase securities with the idea of selling them very quickly (typically within 30 days or
less). We do this in an attempt to take advantage of our predictions of brief price swings.
Short sales. We borrow shares of a stock for your portfolio from someone who owns the stock on a
promise to replace the shares on a future date at a certain price. Those borrowed shares are then sold.
On the agreed-upon future date, we buy the same stock and return the shares to the original owner. We
engage in short selling based on our determination that the stock will go down in price after we have
borrowed the shares. If we are correct and the stock price has gone down since the shares were
purchased from the original owner, the client account realizes the profit.
Margin transactions. We sometimes use margin transactions as an investment strategy where pre-
approved by the client. Most often margin would be used to purchase inverse exchange traded funds
(ETF's) that help reduce portfolio volatility over short periods of expected high volatility or when the
term of investment is short due to anticipated distributions and in order to postpone capital gain
recognition for tax minimization.
Also, we will purchase stocks for your portfolio with money borrowed from your brokerage account. This
allows you to purchase more stock than you would be able to with your available cash, and allows us to
purchase stock without selling other holdings.
A risk in margin trading is that, in volatile markets, securities prices can fall very quickly. If the value of
the securities in your account minus what you owe the broker falls below a certain level, the broker will
issue a "margin call", and you will be required to sell your position in the security purchased on margin
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or add more cash to the account. In some circumstances, you may lose more money than you originally
invested.
Generally, without prior approval to do otherwise, we do not use margin transactions as an investment
strategy. However, we do recommend, where appropriate, that a client establish a margin account with
the client's broker. In this situation, if we are selling one stock and purchasing another stock with the
proceeds, we can use the margin account to make certain that you are not left out of the purchase if we
have difficulty completing the sale.
Option writing. We may use options as an investment strategy. An option is a contract that gives the
buyer the right, but not the obligation, to buy or sell an asset (such as a share of stock) at a specific price
on or before a certain date. An option, just like a stock or bond, is a security. An option is also a
derivative, because it derives its value from an underlying asset.
The two types of options are calls and puts:
• A call gives us the right to buy an asset at a certain price within a specific period of time. We will
buy a call if we have determined that the stock will increase substantially before the option
expires.
• A put gives us the holder the right to sell an asset at a certain price within a specific period of
time. We will buy a put if we have determined that the price of the stock will fall before the
option expires.
We will use options to speculate on the possibility of a sharp price swing. We will also use options to
"hedge" a purchase of the underlying security; in other words, we will use an option purchase to limit
the potential upside and downside of a security we have purchased for your portfolio.
We use "covered calls", in which we sell an option on security you own. In this strategy, you receive a
fee for making the option available, and the person purchasing the option has the right to buy the
security from you at an agreed-upon price.
We use a "spreading strategy", in which we purchase two or more option contracts (for example, a call
option that you buy and a call option that you sell) for the same underlying security. This effectively puts
you on both sides of the market, but with the ability to vary price, time and other factors.
A risk of covered calls is that the option buyer does not have to exercise the option, so that if we want to
sell the stock prior to the end of the option agreement, we have to buy the option back from the option
buyer, for a possible loss.
A risk of spreading strategies is that the ability to fully profit from a price swing is limited.
Risk of Loss. Securities investments are not guaranteed, and you may lose money on your investments.
We ask that you work with us to help us understand your tolerance for risk. Clients should understand
that investing in any securities, including mutual funds, involves a risk of loss of both income and
principal.
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Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to a client's or prospective
client's evaluation of our advisory business or the integrity of our management.
Our firm and our management personnel have no reportable disciplinary events to disclose.
Item 10
Other Financial Industry Activities and Affiliations
Our firm and our related persons are not engaged in other financial industry activities and have no other
industry affiliations.
Code of Ethics, Participation or Interest in Client Transactions and
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Personal Trading
Our firm has adopted a Code of Ethics which sets forth high ethical standards of business conduct that
we require of our employees, including compliance with applicable federal securities laws.
Hartline Investment Corporation and our personnel owe a duty of loyalty, fairness and good faith
towards our clients, and have an obligation to adhere not only to the specific provisions of the Code of
Ethics but to the general principles that guide the Code.
Our Code of Ethics includes policies and procedures for the review of quarterly securities transactions
reports as well as initial and annual securities holdings reports that must be submitted by the firm's
access persons. Among other things, our Code of Ethics also requires the prior approval of any
acquisition of securities in a limited offering (e.g., private placement) or an initial public offering. Our
code also provides for oversight, enforcement and recordkeeping provisions.
Hartline Investment Corporation's Code of Ethics further includes the firm's policy prohibiting the use of
material non-public information. While we do not believe that we have any particular access to non-
public information, all employees are reminded that such information may not be used in a personal or
professional capacity.
A copy of our Code of Ethics is available to our advisory clients and prospective clients. You may request
a copy by email sent to kcarroll@hartlineinv.com, or by calling us at 312-982-2744.
Hartline Investment Corporation and individuals associated with our firm are prohibited from engaging
in principal transactions, which means we will not buy or sell securities from or to our clients as a
principal of the transaction.
Hartline Investment Corporation and individuals associated with our firm are prohibited from engaging
in agency cross transactions.
Our Code of Ethics is designed to assure that the personal securities transactions, activities and interests
of our employees will not interfere with (i) making decisions in the best interest of advisory clients and
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(ii) implementing such decisions while, at the same time, allowing employees to invest for their own
accounts.
Our firm and/or individuals associated with our firm may buy or sell for their personal accounts
securities identical to or different from those recommended to our clients. In addition, any related
person(s) may have an interest or position in a certain security(ies) which may also be recommended to
a client.
It is the expressed policy of our firm that no person employed by us may purchase or sell any security
prior to a transaction(s) being implemented for an advisory account, thereby preventing such
employee(s) from benefiting from transactions placed on behalf of advisory accounts.
Item 12
Brokerage Practices
For discretionary clients, Hartline Investment Corporation requires these clients to provide us with
written authority to determine the broker dealer to use and the commission costs that will be charged
to these clients for these transactions.
These clients must include any limitations on this discretionary authority in this written authority
statement. Clients may change/amend these limitations as required. Such amendments must be
provided to us in writing.
Hartline Investment Corporation will endeavor to select those brokers or dealers which will provide the
best services at the lowest commission rates possible. The reasonableness of commissions is based on
the broker's stability, reputation, ability to provide professional services, competitive commission rates
and prices, research, trading platform, and other services which will help Hartline Investment
Corporation in providing investment management services to clients. Hartline Investment Corporation
may, therefore recommend (or use) the use of a broker who provides useful research and securities
transaction services even though a lower commission may be charged by a broker who offers no
research services and minimal securities transaction assistance. Research services may be useful in
servicing all our clients, and not all of such research may be useful for the account for which the
particular transaction was effected.
Consistent with obtaining best execution for clients, Hartline Investment Corporation may direct
brokerage transactions for clients' portfolios to brokers who provide research and execution services to
Hartline Investment Corporation and, indirectly, to Hartline Investment Corporation's clients. These
services are of the type described in Section 28(e) of the Securities Exchange Act of 1934 and are
designed to augment our own internal research and investment strategy capabilities. This may be done
without prior agreement or understanding by the client (and done at our discretion). Research services
obtained through the use of soft dollars may be developed by brokers to whom brokerage is directed or
by third-parties which are compensated by the broker. Hartline Investment Corporation does not
attempt to put a specific dollar value on the services rendered or to allocate the relative costs or
benefits of those services among clients, believing that the research we receive will help us to fulfill our
overall duty to our clients. Hartline Investment Corporation may not use each particular research
service, however, to service each client. As a result, a client may pay brokerage commissions that are
used, in part, to purchase research services that are not used to benefit that specific client. Broker-
dealers we select may be paid commissions for effecting transactions for our clients that exceed the
amounts other broker-dealers would have charged for effecting these transactions if Hartline
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Investment Corporation determines in good faith that such amounts are reasonable in relation to the
value of the brokerage and/or research services provided by those broker-dealers, viewed either in
terms of a particular transaction or our overall duty to its ('brokerage') discretionary client accounts.
Certain items obtainable with soft dollars may not be used exclusively for either execution or research
services. The cost of such "mixed-use" products or services will be fairly allocated and Hartline
Investment Corporation makes a good faith effort to determine the percentage of such products or
services which may be considered as investment research. The portions of the costs attributable to non-
research usage of such products or services are paid by our firm to the broker-dealer in accordance with
the provisions of Section 28(e) of the Securities Exchange Act of 1934.
When Hartline Investment Corporation uses client brokerage commissions to obtain research or
brokerage services, we receive a benefit to the extent that Hartline Investment Corporation does not
have to produce such products internally or compensate third-parties with our own money for the
delivery of such services. Therefore, such use of client brokerage commissions results in a conflict of
interest, because we have an incentive to direct client brokerage to those brokers who provide research
and services we utilize, even if these brokers do not offer the best price or commission rates for our
clients.
On a go forward basis, Hartline Investment Corporation no longer uses soft-dollars from brokerage
companies to pay for research services.
Hartline Investment Corporation makes all efforts to give no priority of any client over another. That
means that if we are doing a block trade where the same security is being purchased for multiple clients,
that we submit those trades in a block such that the security is traded at the same time. If a trade is
developed for an individual client based on the clients specific needs, objectives, tax benefit, margin
requirements or other specific motivations, we will move to execute that trade independent of other
clients. We are constantly monitoring aspects of our client accounts for liquidity needs, margin (if any),
anticipated withdrawals for tax payments, Required Minimum Distributions from IRAs or automatic
transfers such that those needs are fulfilled in a timely manner. It is possible that two different clients
have transactions in the same security on the same day made without priority to any transaction which
may be executed at different times with different prices due to this individualized process.
Hartline Investment Corporation will block trades where possible and when advantageous to clients.
This blocking of trades permits the trading of aggregate blocks of securities composed of assets from
multiple client accounts, so long as transaction costs are shared equally and on a pro-rated basis
between all accounts included in any such block.
Block trading may allow us to execute equity trades in a timelier, more equitable manner, at an average
share price. Hartline Investment Corporation will typically aggregate trades among clients whose
accounts can be traded at a given broker, and generally will rotate or vary the order of brokers through
which it places trades for clients on any particular day. Hartline Investment Corporation's block trading
policy and procedures are as follows:
1) Transactions for any client account may not be aggregated for execution if the practice is prohibited
by or inconsistent with the client's advisory agreement with Hartline Investment Corporation, or our
firm's order allocation policy.
2) The trading desk in concert with the portfolio manager must determine that the purchase or sale of
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the particular security involved is appropriate for the client and consistent with the client's investment
objectives and with any investment guidelines or restrictions applicable to the client's account.
3) The portfolio manager must reasonably believe that the order aggregation will benefit, and will
enable Hartline Investment Corporation to seek best execution for each client participating in the
aggregated order. This requires a good faith judgment at the time the order is placed for the execution.
It does not mean that the determination made in advance of the transaction must always prove to have
been correct in the light of a "20-20 hindsight" perspective. Best execution includes the duty to seek the
best quality of execution, as well as the best net price.
4) Prior to entry of an aggregated order, a written order ticket must be completed which identifies each
client account participating in the order and the proposed allocation of the order, upon completion, to
those clients.
S) If the order cannot be executed in full at the same price or time, the securities actually purchased or
sold by the close of each business day must be allocated pro rata among the participating client
accounts in accordance with the initial order ticket or other written statement of allocation. However,
adjustments to this pro rata allocation may be made to participating client accounts in accordance with
the initial order ticket or other written statement of allocation. Furthermore, adjustments to this pro
rata allocation may be made to avoid having odd amounts of shares held in any client account, or to
avoid excessive ticket charges in smaller accounts.
6) Generally, each client that participates in the aggregated order must do so at the average price for all
separate transactions made to fill the order, and must share in the commissions on a pro rata basis in
proportion to the client's participation. Under the client's agreement with the custodian/broker,
transaction costs may be based on the number of shares traded for each client.
7) If the order will be allocated in a manner other than that stated in the initial statement of allocation, a
written explanation of the change must be provided to and approved by the Chief Compliance Officer no
later than the morning following the execution of the aggregate trade.
8) Hartline Investment Corporation's client account records separately reflect, for each account in which
the aggregated transaction occurred, the securities which are held by, and bought and sold for, that
account.
9) Funds and securities for aggregated orders are clearly identified on Hartline Investment Corporation's
records and to the broker-dealers or other intermediaries handling the transactions, by the appropriate
account numbers for each participating client.
10) No client or account will be favored over another.
Hartline Investment Corporation may recommend that clients establish brokerage accounts with the
Schwab Institutional division of Charles Schwab & Co., Inc. ("Schwab"), a FINRA registered broker-dealer,
member SIPC, to maintain custody of clients' assets and to effect trades for their accounts. Although we
recommend that clients establish accounts at Schwab, it is the client's decision to custody assets with
Schwab. Hartline Investment Corporation is independently owned and operated and not affiliated with
Schwab.
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Schwab provides Hartline Investment Corporation with access to its institutional trading and custody
services, which are typically not available to Schwab retail investors. These services generally are
available to independent investment advisers on an unsolicited basis, at no charge to them so long as a
total of at least $10 million of the adviser's clients' assets are maintained in accounts at Schwab
Institutional. These services are not contingent upon our firm committing to Schwab any specific
amount of business (assets in custody or trading commissions). Schwab's brokerage services include the
execution of securities transactions, custody, research, and access to mutual funds and other
investments that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment.
For our client accounts maintained in its custody, Schwab generally does not charge separately for
custody services but is compensated by account holders through commissions and other transaction-
related or asset-based fees for securities trades that are executed through Schwab or that settle into
Schwab accounts.
Schwab Institutional also makes available to our firm other products and services that benefit Hartline
Investment Corporation but may not directly benefit our clients' accounts. Many of these products and
services may be used to service all or some substantial number of our client accounts, including
accounts not maintained at Schwab.
Schwab's products and services that assist us in managing and administering our clients' accounts
include software and other technology that
i.
ii.
iii.
iv.
v.
provide access to client account data (such as trade confirmations and account statements);
facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
provide research, pricing and other market data;
facilitate payment of our fees from clients' accounts; and
assist with back-office functions, recordkeeping and client reporting.
Schwab Institutional also offers other services intended to help us manage and further develop our
business enterprise. These services may include:
i.
ii.
iii.
compliance, legal and business consulting;
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants and insurance providers.
Schwab may make available, arrange and/or pay third-party vendors for the types of services rendered
to Hartline Investment Corporation. Schwab Institutional may discount or waive fees it would otherwise
charge for some of these services or pay all or a part of the fees of a third-party providing these services
to our firm. Schwab Institutional may also provide other benefits such as educational events or
occasional business entertainment of our personnel. In evaluating whether to recommend or require
that clients custody their assets at Schwab, we may take into account the availability of some of the
foregoing products and services and other arrangements as part of the total mix of factors we consider
and not solely on the nature, cost or quality of custody and brokerage services provided by Schwab,
which may create a potential conflict of interest.
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Item 13
Review of Accounts
INVESTMENT SUPERVISORY SERVICES ("ISS")
INDIVIDUAL PORTFOLIO MANAGEMENT
REVIEWS: While the underlying securities within Individual Portfolio Management Services accounts are
continually monitored, these accounts are reviewed at least annually. Accounts are reviewed in the
context of each client's stated investment objectives and guidelines. More frequent reviews may be
triggered by material changes in variables such as the client's individual circumstances, or the market,
political or economic environment.
These accounts are reviewed by: William Hart, Managing Director and Founder, Brian Hart.
, Kathryn Carroll, CFA, Managing Director and Chief Compliance Officer.
and
REPORTS: In addition to the monthly statements and confirmations of transactions that clients receive
from their broker-dealer, we provide quarterly reports summarizing account performance, balances and
holdings. As well as observations regarding market opportunities and the assets included in their
portfolios.
Item 14
Client Referrals and Other Compensation
It is Hartline Investment Corporation's policy not to engage solicitors or to pay related or non-related
persons for referring potential clients to our firm.
It is Hartline Investment Corporation's policy not to accept or allow our related persons to accept any
form of compensation, including cash, sales awards or other prizes, from a non-client in conjunction
with the advisory services we provide to our clients.
Item 15
Custody
We previously disclosed in the "Fees and Compensation" section (Item 5) of this Brochure that our firm
directly debits advisory fees from client accounts.
As part of this billing process, the client's custodian is advised of the amount of the fee to be deducted
from that client's account. On at least a quarterly basis, the custodian is required to send to the client a
statement showing all transactions within the account during the reporting period.
Because the custodian does not calculate the amount of the fee to be deducted, it is important for
clients to carefully review their custodial statements to verify the accuracy of the calculation, among
other things. Clients should contact us directly if they believe that there may be an error in their
statement.
In addition to the periodic statements that clients receive directly from their custodians, we also send
account statements directly to our clients on a quarterly basis. We urge our clients to carefully compare
the information provided on these statements to ensure that all account transactions, holdings and
values are correct and current.
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Our firm does not have actual or constructive custody of client accounts.
Item 16
Investment Discretion
Clients may hire us to provide discretionary asset management services, in which case we place trades in
a client's account without contacting the client prior to each trade to obtain the client's permission.
Our discretionary authority includes the ability to do the following without contacting the client:
•
•
determine the security to buy or sell; and/or
determine the amount of the security to buy or sell
Clients give us discretionary authority when they sign a discretionary agreement with our firm, and may
limit this authority by giving us written instructions. Clients may also change/amend such limitations by
once again providing us with written instructions.
Item 17 Voting Client Securities
We vote proxies for all client accounts; however, you always have the right to vote proxies yourself. You
can exercise this right by instructing us in writing to not vote proxies in your account.
We will vote proxies in the best interests of its clients and in accordance with our established policies
and procedures. Our firm will retain all proxy voting books and records for the requisite period of time,
including a copy of each proxy statement received, a record of each vote cast, a copy of any document
created by us that was material to making a decision how to vote proxies, and a copy of each written
client request for information on how the adviser voted proxies. If our firm has a conflict of interest in
voting a particular action, we will notify the client of the conflict and retain an independent third-party
to cast a vote.
Clients may obtain a copy of our complete proxy voting policies and procedures by contacting William
Hart by telephone, email, or in writing. Clients may request, in writing, information on how proxies for
his/her shares were voted. If any client requests a copy of our complete proxy policies and procedures
or how we voted proxies for his/her account(s), we will promptly provide such information to the client.
We will neither advise nor act on behalf of the client in legal proceedings involving companies whose
securities are held in the client's account(s), including, but not limited to, the filing of "Proofs of Claim"
in class action settlements. If desired, clients may direct us to transmit copies of class action notices to
the client or a third party. Upon such direction, we will make commercially reasonable efforts to forward
such notices in a timely manner.
With respect to ERISA accounts, we will vote proxies unless the plan documents specifically reserve the
plan sponsor's right to vote proxies. To direct us to vote a proxy in a particular manner, clients should
contact William Hart by telephone, email, or in writing.
You can instruct us to vote proxies according to particular criteria (for example, to always vote with
management, or to vote for or against a proposal to allow a so-called "poison pill" defense against a
possible takeover). These requests must be made in writing. You can also instruct us on how to cast your
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vote in a particular proxy contest by contacting us at 312-726-5703, whart@hartlineinv.com, or 460
Winnetka Avenue, Suite 5, Winnetka, IL 60093.
Item 18
Financial Information
As an advisory firm that maintains discretionary authority for client accounts, we are also required to
disclose any financial condition that is reasonable likely to impair our ability to meet our contractual
obligations. Hartline Investment Corporation has no such financial circumstances to report.
Under no circumstances do we require or solicit payment of fees in excess of $1200 per client more than
six months in advance of services rendered. Therefore, we are not required to include a financial
statement.
Hartline Investment Corporation has not been the subject of a bankruptcy petition at any time during
the past ten years.
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