View Document Text
Gerber Kawasaki, Inc.
d/b/a
Gerber Kawasaki Wealth & Investment Management
Gerber Kawasaki Financial Advisors
2716 Ocean Park Blvd #2020-2022
Santa Monica, California 90405
Telephone: 310-399-6397
Telephone: 310-441-9393
Facsimile: 310-392-4018
Websites:
www.gerberkawasaki.com
www.my-moneypage.com
www.gkviewpoint.com
www.getinvested.me
www.gerberkawasakifinancialadvisors.com
March 31, 2025
FORM ADV PART 2
BROCHURE
This Brochure provides information about the qualifications and business practices of Gerber Kawasaki
Wealth & Investment Management. If you have any questions about the contents of this Brochure, please
contact us at 310-399-6397. The information in this Brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
Additional information about Gerber Kawasaki Wealth & Investment Management is also available on
the SEC's website at www.adviserinfo.sec.gov. The searchable IARD/CRD number for Gerber Kawasaki
Wealth & Investment Management is 153649.
Gerber Kawasaki Wealth & Investment Management is a registered investment adviser. Registration
with the United States Securities and Exchange Commission or any state securities authority does not
imply a certain level of skill or training.
1
Item 2 Summary of Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since the last filing of our last annual updating amendment, dated March 29, 2024, we have made the
following material changes:
• We have updated our brochure to reflect our revised one-time initial setup fee of $500 for our
Wealth Building Program. For more details on this fee, please refer to the "Wealth Building
Program aka Get Invested" section in Item 4.
• We have updated our brochure to include details about an alternative investment solution
available through PPB Capital Partners. For information on this service and its associated fees,
please refer to Items 4 and 5 of our brochure. Alternative investments, including those offered
through PPB Capital Partners, carry a high degree of risk. Investors should carefully review all
disclosures and assess their financial goals and risk tolerance before investing. For more
information on the risks associated with alternative investments, please see Item 8 of our
brochure.
• As part of our wealth management and financial planning services, we now offer estate planning
through Estately, a brand of FreeWill Co. that provides self-help estate planning solutions. Clients
with assets of $250,000 or less can obtain a will for $500, while trusts are available for $1,000.
Neither Gerber Kawasaki nor FreeWill Co. is a law firm, and neither provides legal advice. For
more information, refer to Item 4 of this brochure.
• We have updated our brochure to include Fidelity and Altruist as recommended custodians.
Furthermore, we have disclosed the transitional assistance we receive from Fidelity and Altruist
and the associated conflicts of interest. We have also outlined how we mitigate these conflicts.
For more detailed information on this topic, please refer to the following sections in Item 12:
Brokerage Practices and Economic Benefits.
• We have also disclosed that our firm and/or our investment adviser representatives (“IARs”) may
invest in Altruist Corp., the parent company of Altruist, one of the custodians and broker-dealers
we recommend to clients. Additionally, we may own securities of LPL, another custodian we also
recommend to clients. These financial investments create a conflict of interest and have been
disclosed in Item 12. For more information, refer to the Conflicts of Interests with our Custodians
sub-section in Item 12.
2
Item 3 Table Of Contents
Item 1 Cover Page
Item 2 Summary of Material Changes
Item 3 Table Of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Item 19 Requirements for State Registered Advisers
Item 20 Additional Information
Page 1
Page 2
Page 3
Page 4
Page 8
Page 12
Page 12
Page 13
Page 16
Page 16
Page 18
Page 18
Page 22
Page 23
Page 23
Page 24
Page 24
Page 25
Page 25
Page 25
3
Item 4 Advisory Business
Description of Services and Fees
Gerber Kawasaki Wealth & Investment Management is a registered investment adviser based in Santa
Monica, California. We are organized as a corporation under the laws of the State of California. We have
been providing investment advisory services since 2010. Ross M. Gerber and Danilo Kawasaki are our
principal owners. Currently, we offer the following investment advisory services, which are personalized
to each individual client:
• Wealth Management Services
• Exchange Traded Fund Sub-Adviser Services
• Financial Planning
• Selection of Other Advisers
• Pension Consulting Services
• Other Business Services
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to your
individual needs. As used in this Brochure, the words "we", "our" and "us" refer to Gerber Kawasaki
Wealth & Investment Management and the words "you", "your" and "client" refer to you as either a client
or prospective client of our firm. Also, you may see the term Associated Person throughout this Brochure.
As used in this Brochure, our Associated Persons are our firm's officers, employees, and all individuals
providing investment advice on behalf of our firm.
Wealth Management Services
We provide discretionary and non-discretionary continuous asset management and investment advisory
services. Our investment advice is tailored to meet our clients' needs and investment objectives. If you
retain our firm for wealth management services, we will meet with you to determine your investment
objectives, risk tolerance, and other relevant information (the "suitability information") at the beginning
of our advisory relationship. We will use the suitability information we gather to develop a strategy that
enables our firm to give you continuous and focused investment advice and/or to make investments on
your behalf. Once we construct an investment portfolio for you, we will monitor your portfolio's
performance on an ongoing basis and will recommend portfolio rebalancing as required by changes in
market conditions and in your financial circumstances.
If you participate in our discretionary management services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow us to determine
the specific securities, and the amount of securities, to be purchased or sold for your account without
your approval prior to each transaction. Discretionary authority is typically granted by the investment
advisory agreement you sign with our firm and the appropriate trading authorization forms. In our sole
discretion, we may allow you to limit our discretionary authority (for example, limiting the types of
securities that can be purchased for your account) by providing our firm with your restrictions and
guidelines in writing. If you enter into non-discretionary arrangements with our firm, we must obtain your
approval prior to executing any transactions on behalf of your account.
Associated Persons of our firm will conduct an initial interview with you during which a data-gathering
questionnaire will be undertaken to determine your financial situation and investment objectives. This
questionnaire will lead to the design of a model appropriate for your financial needs, time horizon, risk
tolerance and investment objectives. Recommendations will be made to invest in a portfolio of
securities, generally no load mutual funds or load mutual funds available at NAV, stocks, bonds, and
other appropriate investments. Reviews will be at least annually.
4
Wealth Building Program aka Get Invested
As part of our wealth management services, we have created a wealth building program (the "Program")
for investors with less than $250k in investable assets. The Program is designed to be an asset
accumulation program that allows clients with any asset base to get started with the help of a dedicated
investment advisor. Through the Program, we offer a free initial financial consultation as well as a
complementary portfolio review and analysis either online or in person. After the initial consultation and
review, we offer the client a full service implementation plan through either our standard wealth
management services, or through our Wealth Building or Get Invested Program.
For a one-time initial setup fee of $500 we establish all investment accounts and implement the financial
plan as created with the client. This could entail opening several retirement and non-retirement
accounts, as well as providing life insurance for family protection. If you choose to participate in our
standard wealth management services, our ongoing supervisory services will cost 1.50% per annum,
based on the value of the assets managed. For example, a client investing $20,000 would pay a $500
one-time membership/startup fee and 1.50% of the $20,000 investment ($300) per year for access to a
dedicated advisor and the financial guidance we provide. Our wealth building program also has an
option for 60-minute consultations for clients with limited needs like a 401k allocation review or to
discuss college planning for $250 per consultation. The goal of the wealth building program is to help
clients grow their assets and build the base of their financial plan. Upon reaching $250k in assets, clients
can request to be upgraded to our wealth management program.
Financial Planning Services
We offer broad-based, modular, and consultative financial planning services. Financial planning will
typically involve providing a variety of advisory services to clients regarding the management of their
financial resources based upon an analysis of their individual needs. If you retain our firm for financial
planning services, we will meet with you to gather information about your financial circumstances and
objectives. Once we review and analyze the information you provide to our firm, we may deliver a written
plan to you, designed to help you achieve your stated financial goals and objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to our firm. You must promptly notify our firm if your financial situation,
goals, objectives, or needs change.
Pursuant to California Code of Regulations, 10 CCR Section 260.235.2, Gerber Kawasaki Wealth &
Investment Management hereby makes the following statement: a conflict exists between the interest of
Gerber Kawasaki Wealth & Investment Management and the interests of the client. Further, the client
is under no obligation to act upon Gerber Kawasaki Wealth & Investment Management's
recommendations, and if the client elects to act on any of the recommendations, the client is under no
obligation to effect the transactions through Gerber Kawasaki Wealth & Investment Management.
You are under no obligation to act on our financial planning recommendations. Should you choose to
act on any of our recommendations, you are not obligated to implement the financial plan through any
of our other investment advisory services. Moreover, you may act on our recommendations by placing
securities transactions with any brokerage firm.
Estate Planning Offering
As part of our Wealth Management and Financial Planning services, we offer estate planning through
Estately to provide clients with accessible and cost-effective estate planning solutions. Clients with
assets of $250,000 or less can obtain a basic will for $500, while those interested in a trust can receive
one for $1,000. The fee is paid to the adviser; however, all estate planning documents are created by
Estately, not the adviser. Gerber Kawasaki is not a law firm and cannot give legal advice.
5
Estately is a brand of FreeWill Co., which provides online self-help solutions for common estate planning
needs, along with educational resources. FreeWill Co. is not a law firm, and its services do not replace
legal advice from an attorney. The information provided is for educational purposes only and should not
be considered legal or tax advice.
Alternative Investments
We provide clients with access to alternative investment opportunities through PPB Capital Partners.
PPB Capital Partners offers a selection of alternative investments, including private equity, private real
estate, and hedge funds through their platform. Certain qualified clients may choose to invest in these
opportunities at their discretion, subject to suitability determinations by Gerber Kawasaki.
We have conducted due diligence on PPB Capital Partners as a platform provider of alternative
investment solutions. However, we do not conduct due diligence on each individual alternative
investment available through the PPB platform. PPB Capital Partners is responsible for conducting due
diligence and performing administrative functions related to the alternative investments it offers.
Illiquidity
Although we do not independently verify the due diligence performed by PPB Capital Partners, we are
responsible for assessing the suitability of any alternative investment recommended to clients. Clients
should be aware that investing in alternative investments carries unique risks, including but not limited
to:
•
• Valuation challenges
• Potential lack of transparency
• Longer investment horizons
• Higher fees compared to traditional investments
For more information on the risks associated with alternative investments, refer to Item 8. We encourage
clients to carefully review all disclosures, offering documents, and risk factors associated with any
alternative investment before making an investment decision.
It's important to note that alternative investments can provide potential benefits such as portfolio
diversification, uncorrelated returns, and access to unique investment opportunities. However, they are
typically more suitable for sophisticated investors who understand and can tolerate the associated risks.
Exchange Traded Fund Sub-Adviser Services
In its capacity as sub-adviser to the primary adviser, AdvisorShares Investment, LLC, Gerber Kawasaki
Wealth & Investment Management manages the portfolio of AdvisorShares Gerber Kawasaki ETF
("Funds"). The Fund is an actively managed exchange-traded fund ("ETF") that seeks to achieve its
investment objective by investing in a focused portfolio of growth stocks. The Fund primarily invests in
U.S. exchange traded equity securities, including common and preferred stock and American Depositary
Receipts ("ADRs"). ADRs are securities traded on a local stock exchange that represent interests in
securities issued by a foreign publicly listed company. However, the extent to which the investment
policies seek such extrinsic results are more fully described in the Fund's Prospectus, and all information
in this Brochure is subject to, and expressly qualified by, statements in the Prospectus. Any prospective
investor in a Fund should review the Prospectus before investing.
Selection of Other Advisers
As part of our investment advisory services, we may recommend that you use the services of a third
party money manager ("MM") to manage all, or a portion of, your investment portfolio. After gathering
information about your financial situation and objectives, we will recommend that you engage a specific
into consideration when making our
MM or
investment program. Factors
that we
take
6
recommendation(s) include, but are not limited to, the following: the MM's performance, methods of
analysis, fees, your financial needs, investment goals, risk tolerance, and investment objectives. We will
periodically monitor the MM(s)' performance to ensure its management and investment style remains
aligned with your investment goals and objectives.
Pension Consulting Services
We offer pension consulting services to employee benefit plans and their fiduciaries based upon the
needs of the plan and the services requested by the plan sponsor or named fiduciary. In general, these
services may include an existing plan review and analysis, plan-level advice regarding fund selection
and investment options, education services to plan participants, investment performance monitoring,
and/or ongoing consulting. These pension consulting services will generally be non-discretionary and
advisory in nature. The ultimate decision to act on behalf of the plan shall remain with the plan sponsor
or other named fiduciary.
We may also assist with participant enrollment meetings and provide investment-related educational
seminars to plan participants on such topics as:
• Diversification
• Asset allocation
• Risk tolerance
• Time horizon
Our educational seminars may include other investment-related topics specific to the particular plan.
We may also provide additional types of pension consulting services to plans on an individually
negotiated basis. All services, whether discussed above or customized for the plan based upon
requirements from the plan fiduciaries (which may include additional plan-level or participant-level
services) shall be detailed in a written agreement and be consistent with the parameters set forth in the
plan documents.
Other Business Services
We may, in the course of providing advisory services, provide a wide variety of other business services
under the dba (Gerber Kawasaki Tax Services) to individuals and/or business clients. These may
include, but are not limited to, Tax Services, Tax Estimates, Tax Projections, Tax Compliance, Tax
Consulting, Tax Planning, Accounting Services and Bookkeeping Services. It is expected that advisory
clients of our firm may engage us for other business services. Consequently, clients may become
advisory clients. You are under no obligation to utilize any services provided by our firm.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's Prohibited
Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the following
acknowledgment to you. When we provide investment advice to you regarding your retirement plan
account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee
Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws
governing retirement accounts. The way we make money creates some conflicts with your interests, so
we operate under a special rule that requires us to act in your best interest and not put our interest ahead
of yours. Under this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
7
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management and,
in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in your
best interest.
Types of Investments
We recommend all types of securities and we do not necessarily recommend one particular type of
security over another since each client has different needs and a different tolerance for risk. Additionally,
we may advise you on any type of investment that we deem appropriate based on your stated goals and
objectives. We may also provide advice on any type of investment held in your portfolio at the inception
of our advisory relationship. We may allow you to request that we refrain from investing in particular
securities or certain types of securities. You must provide these restrictions to our firm in writing.
Assets Under Management
As of December 31, 2024, we provide continuous management services for $3,028,413,920 in client
assets on a discretionary basis, and $163,231,421 in client assets on a non-discretionary basis.
Additionally, we provide non-continuous management services for $167,872,342 in client assets under
advisement.
Item 5 Fees and Compensation
Wealth Management Services
Our fee for wealth management services is based on a percentage of your assets we manage and is set
forth in the following fee schedule evidencing our maximum fees subject to negotiation:
Assets Under Management
Under $250,000
Over $250,000
Annual Fee
1.50%
1.00%
Our fee will be payable quarterly in advance. The first payment is due payable upon the execution of the
Portfolio Management Agreement and will be assessed pro-rata in the event the agreement is executed
other than the first day of the new calendar quarter. Subsequent payments are due and will be assessed
on the first day of each calendar quarter based on the value of the portfolio as of the last day of the
previous calendar quarter.
At our discretion, we may combine the account values of family members living in the same household
to determine the applicable advisory fee. For example, we may combine account values for you and
your minor children, joint accounts with your spouse, and other types of related accounts. Combining
account values may increase the asset total, which may result in your paying a reduced advisory fee
based on the available breakpoints in our fee schedule stated above.
We will deduct our fee directly from your account through the qualified custodian holding your funds and
securities. We will deduct our advisory fee only when the following requirements are met:
8
• You provide our firm with written authorization permitting the fees to be paid directly from your
account held by the qualified custodian.
• The qualified custodian agrees to send you a statement, at least quarterly, indicating all
amounts dispersed from your account including the amount of the advisory fee paid directly to
our firm.
Either party may terminate the management agreement within five days of the date of acceptance without
penalty to you. After the five-day period, either party may terminate the management agreement upon
written notice to the other. The management fee will be pro-rated for the quarter in which the cancellation
notice was given, and any unearned fees will be returned to you.
Alternative Investments
Investors who participate in alternative investments available through the PPB platform will pay fees in
accordance with the terms set forth in the Private Placement Memorandum (PPM) of the selected
investment. These fees may include management fees, performance-based fees, or other charges as
specified in the PPM.
Additionally, any assets invested through the PPB platform will be included in the total assets under
management (AUM) for billing purposes, and we will charge our standard advisory fee based on the
client’s total AUM, inclusive of alternative investments accessed through PPB Capital Partners. Clients
should carefully review all fees associated with both Gerber Kawasaki’s advisory services and the
underlying alternative investments.
We do not receive any compensation, referral fees, or revenue-sharing arrangements from PPB Capital
Partners or the issuers of the alternative investments available through the platform. However, because
assets invested through PPB Capital Partners are included in the total AUM managed by Gerber
Kawasaki for billing purposes, we have an indirect financial incentive to include these assets in our AUM
calculation. Clients should consider this potential conflict of interest when evaluating investment
recommendations.
Exchange Traded Fund Sub-Adviser Services
Our fee for providing services to AdvisorShares Gerber Kawasaki ETF ("Funds") is calculated daily at
an annual rate of 0.50% based on the average daily net assets of the Fund and is payable monthly in
arrears. No fee will be accrued with respect to any day that the value of the assets under our
management equals zero. We may, at our discretion and from time to time, waive a portion of our fees.
Complete information regarding the Fund's operating expenses is located in the Prospectus for the
Fund.
Financial Planning Services
We charge a fixed fee based on the estimated time needed to complete your financial plan. At the
beginning of the advisory relationship, we will estimate the hours required for your plan and multiply
that by your advisor’s hourly rate. Non-managing partners charge $350 per hour, while managing
partners charge $500 per hour. Our fees usually range from $250 to $10,000, but are negotiable based
on the complexity of your situation, your goals, and the scope of the plan we develop together.
Our fixed fee services include, but are not limited to, the following:
• Comprehensive Financial Planning (10 hours);
• 401(k) review (2 hours)
• Portfolio Makeover (2 hours)
• Education Planning (2 hours)
9
Insurance Analysis (2 hours)
•
• Small Business Planning (2 hours)
• Financial Check-up (2 hours)
• Financial Education Seminars and Workshops (1 hour)
We require that you pay 50% of the fee in advance and the remaining portion upon the completion of
the services rendered. In either circumstance, we will not require prepayment of a fee more than six
months in advance and in excess of $1,200.
You may terminate the financial planning agreement by providing written notice to our firm. You will incur
a pro rata charge for services rendered prior to the termination of the agreement. If you have pre- paid
advisory fees that we have not yet earned, you will receive a prorated refund of those fees.
Selection of Other Advisers
We do not charge you a separate fee for the selection of other advisers. We will share in the advisory
fee you pay directly to the MM. The advisory fee you pay to the MM is established and payable in
accordance with the brochure provided by each MM to whom you are referred. These fees may or may
not be negotiable. Our compensation may differ depending upon the individual agreement we have with
each MM. As such, a conflict of interest exists where our firm or persons associated with our firm has
an incentive to recommend one MM over another MM with whom we have more favorable compensation
arrangements or other advisory programs offered by MMs with whom we have less or no compensation
arrangements.
You will be required to sign an agreement directly with the recommended MM(s). You may terminate
your advisory relationship with the MM according to the terms of your agreement with the MM. You
should review each MM's brochure for specific information on how you may terminate your advisory
relationship with the MM and how you may receive a refund, if applicable. You should contact the MM
directly for questions regarding your advisory agreement with the MM.
Pension Consulting Services
Our advisory fees for these customized services will be negotiated with the plan sponsor or named
fiduciary on a case-by-case basis.
Either party to the pension consulting agreement may terminate the agreement upon 30 days written
notice to the other party. The pension consulting fees will be prorated for the quarter in which the
termination notice is given and any unearned fees will be refunded to the client.
Other Business Services
If you engage us in other business services, such as, Tax Services, Tax Estimates, Tax Projections, Tax
Compliance, Tax Consulting, Tax Planning, Accounting Services and Bookkeeping Services, our fees
are as follows and are negotiable depending on the scope and complexity of the services rendered:
• Tier 1 $650
• Tier 2 $1300
• Tier 3 $1950
• Hourly fee $375
• Tax projections $500
Our fees are due and payable as invoiced.
Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in
10
mutual funds and exchange traded funds. The fees that you pay to our firm for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds or exchange
traded funds (described in each fund's prospectus) to their shareholders. These fees will generally
include a management fee and other fund expenses. You will also incur transaction charges and/or
brokerage fees when purchasing or selling securities. These charges and fees are typically imposed by
the broker-dealer or custodian through which your account transactions are executed. We do not share
in any portion of the brokerage fees/transaction charges imposed by the broker-dealer or custodian. To
fully understand the total cost you will incur, you should review all the fees charged by mutual funds,
exchange traded funds, our firm, and others. For information on our brokerage practices, please refer to
the "Brokerage Practices" section of this Disclosure Brochure.
Any material conflicts of interest between you and our firm, or our employees, are disclosed in this
Disclosure Brochure. If at any time, additional material conflicts of interest develop, we will provide you
with written notification of the material conflicts of interest or an updated Disclosure Brochure.
Compensation for the Sale of Securities or Other Investment Products
Persons providing investment advice on behalf of our firm are licensed as independent insurance agents.
These persons will earn commission-based compensation for selling insurance products, including
insurance products they sell to you. Insurance commissions earned by these persons are separate and
in addition to our advisory fees. This practice presents a conflict of interest because persons providing
investment advice on behalf of our firm who are insurance agents have a financial incentive to
recommend insurance products to you. You are under no obligation, contractually or otherwise, to
purchase insurance products through any person affiliated with our firm.
IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you withdraw the assets
from your employer's retirement plan and roll the assets over to an individual retirement account ("IRA")
that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to our
management, we will charge you an asset based fee as set forth in the agreement you executed with
our firm. This practice presents a conflict of interest because persons providing investment advice on
our behalf have an incentive to recommend a rollover to you for the purpose of generating fee based
compensation rather than solely based on your needs. You are under no obligation, contractually or
otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under no
obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also,
current employees can sometimes move assets out of their company plan before they retire or change
jobs. In determining whether to complete the rollover to an IRA, and to the extent the following options
are available, you should consider the costs and benefits of:
An employee will typically have four options:
1. Leaving the funds in your employer's (former employer's) plan.
2. Moving the funds to a new employer's retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage
you to speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage here are a few points
to consider before you do so:
11
a. Determine whether the investment options in your employer's retirement plan address your
needs or whether you might want to consider other types of investments. Employer
retirement plans generally have a more limited investment menu than IRAs.
b. Employer retirement plans may have unique investment options not available to the
public such as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the cost
structure of the share classes available in your employer's retirement plan and how the
costs of those share classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage of
at an IRA provider and the potential costs of those products and services.
3. Our strategy may have higher risk than the option(s) provided to you in your plan.
4. Your current plan may also offer financial advice.
5. If you keep your assets titled in a 401k or retirement account, you could potentially delay your
required minimum distribution beyond age 72.
6. Your 401k may offer more liability protection than a rollover IRA; each state may vary.
a. Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA
assets have been generally protected from creditors in bankruptcies. However, there can
be some exceptions to the general rules so you should consult with an attorney if you
are concerned about protecting your retirement plan assets from creditors.
7. You may be able to take out a loan on your 401k, but not from an IRA.
8. IRA assets can be accessed any time; however, distributions are subject to ordinary income tax
and may also be subject to a 10% early distribution penalty unless they qualify for an exception
such as disability, higher education expenses or the purchase of a home.
9. If you own company stock in your plan, you may be able to liquidate those shares at a lower
capital gains tax rate.
10. Your plan may allow you to hire us as the manager and keep the assets titled in the plan name.
It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment
adviser representative, or call our main number as listed on the cover page of this brochure.
Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees or participate in side-by-side management. Performance-
based fees are fees that are based on a share of capital gains or capital appreciation of a client's account.
Side-by-side management refers to the practice of managing accounts that are charged performance-
based fees while at the same time managing accounts that are not charged performance- based fees.
Our fees are calculated as described in the Advisory Business section above and are not charged on
the basis of a share of capital gains upon, or capital appreciation of, the funds in your advisory account.
Item 7 Types of Clients
We offer investment advisory services to individuals, pension and profit sharing plans, trusts, estates,
charitable organizations, corporations, and other business entities.
In general, we do not require a minimum dollar amount to open and maintain an advisory account;
however, we have the right to terminate your Account if it falls below a minimum size which, in our sole
opinion, is too small to effectively manage.
12
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Our Methods of Analysis and Investment Strategies
We may use one or more of the following methods of analysis or investment strategies when providing
investment advice to you:
Fundamental Analysis - involves analyzing individual companies and their industry groups, such as a
company's financial statements, details regarding the company's product line, the experience and
expertise of the company's management, and the outlook for the company and its industry. The resulting
data is used to measure the true value of the company's stock compared to the current market value.
Risk: The risk of fundamental analysis is that information obtained may be incorrect and the analysis
may not provide an accurate estimate of earnings, which may be the basis for a stock's value. If securities
prices adjust rapidly to new information, utilizing fundamental analysis may not result in favorable
performance.
Technical Analysis - involves studying past price patterns, trends, and interrelationships in the financial
markets to assess risk-adjusted performance and predict the direction of both the overall market and
specific securities.
Risk: The risk of market timing based on technical analysis is that our analysis may not accurately detect
anomalies or predict future price movements. Current prices of securities may reflect all information
known about the security and day-to-day changes in market prices of securities may follow random
patterns and may not be predictable with any reliable degree of accuracy.
Long-Term Purchases - securities purchased with the expectation that the value of those securities will
grow over a relatively long period of time, generally greater than one year.
Risk: Using a long-term purchase strategy generally assumes the financial markets will go up in the
long-term which may not be the case. There is also the risk that the segment of the market that you are
invested in or perhaps just your particular investment will go down over time even if the overall financial
markets advance. Purchasing investments long-term may create an opportunity cost - "locking-up"
assets that may be better utilized in the short-term in other investments.
Short-Term Purchases - securities purchased with the expectation that they will be sold within a
relatively short period of time, generally less than one year, to take advantage of the securities' short-
term price fluctuations.
Risk: Using a short-term purchase strategy generally assumes that we can predict how financial markets
will perform in the short-term which may be very difficult and will incur a disproportionately higher amount
of transaction costs compared to long-term trading. There are many factors that can affect financial
market performance in the short-term (such as short-term interest rate changes, cyclical earnings
announcements, etc.) but may have a smaller impact over longer periods of times.
Tax loss Harvesting, Rebalancing and Active stop loss management: Gerber Kawasaki employs
several trading techniques meant to mitigate against potential losses and harvest tax advantages for
clients. These strategies sometimes result in frequent trading of a client's account. This trading can affect
investment performance due to increased trading costs. As an active manager, we make an effort to
keep our clients' portfolios in balance with our recommendations as well as we harvest tax losses in
most cases if an investment position reaches a 15% loss. This strategy is meant to prevent further losses
and is employed at our discretion. Tax loss harvesting, stop loss and rebalancing does not guarantee
any specific investment result but we employ these strategies in an effort to mitigate potential losses in
13
a market decline. These strategies do incur higher trading costs and possible taxes versus passive
investing.
Our investment strategies and advice may vary depending upon each client's specific financial situation.
As such, we determine investments and allocations based upon your predefined objectives, risk
tolerance, time horizon, financial horizon, financial information, liquidity needs, and other various
suitability factors. Your restrictions and guidelines may affect the composition of your portfolio.
Tax Considerations
Our strategies and investments may have unique and significant tax implications. However, unless we
specifically agree otherwise, and in writing, tax efficiency is not our primary consideration in the
management of your assets. Regardless of your account size or any other factors, we strongly
recommend that you consult with a tax professional prior to and throughout the investing of your assets.
Moreover, as a result of revised IRS regulations, custodians and broker-dealers will begin reporting the
cost basis of equities acquired in client accounts on or after January 1, 2011. Your custodian will default
to the FIFO (First-In First-Out) accounting method for calculating the cost basis of your investments.
You are responsible for contacting your tax advisor to determine if this accounting method is the right
choice for you. If your tax advisor believes another accounting method is more advantageous, please
provide written notice to our firm immediately and we will alert your account custodian of your individually
selected accounting method. Please note that decisions about cost basis accounting methods will need
to be made before trades settle, as the cost basis method cannot be changed after settlement.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not represent or
guarantee that our services or methods of analysis can or will predict future results, successfully identify
market tops or bottoms, or insulate clients from losses due to market corrections or declines.
We cannot offer any guarantees or promises that your financial goals and objectives will be met. Past
performance is in no way an indication of future performance.
Recommendation of Particular Types of Securities
As disclosed under the "Advisory Business" section in this Brochure, we may recommend various types
of investments as appropriate for you since each client has different needs and a different tolerance for
risk. Each type of security has its own unique set of risks associated with it and it would not be possible
to list here all of the specific risks of every type of investment. Even within the same type of investment,
risks can vary widely. However, in very general terms, the higher the anticipated return of an investment,
the higher the risk of loss associated with it.
Note: We may recommend the following:
Digital Asset Investments
Digital Asset Investments is an asset that is issued and/or transferred using distributed ledger or
blockchain technology ("distributed ledger technology"), including, but not limited to, so-called "virtual
currencies," "coins," and "tokens." A particular digital asset may or may not meet the definition of
"security" under the federal securities laws. Digital Assets may become more volatile and less liquid in
a very short period of time, resulting in market prices being subject to irregular and abrupt market
movement, which could harm your investment. Due to limited history of many Digital Assets, which have
only existed for a few number of years, it may be difficult to evaluate Digital Assets, their market
movements over time, and future prospects. There is no guarantee that a client will be able to achieve
a better than average market price for Digital Assets or will purchase Digital Assets at the most favorable
14
price available. The price of Digital Assets achieved by a client may be affected generally by a wide
variety of complex factors such as supply and demand; availability and access to Digital Asset service
providers (such as payment processors), exchanges, miners or other Digital Asset users and market
participants; perceived or actual security vulnerability; and traditional risk factors including inflation
levels; fiscal policy; interest rates; and political, natural and economic events.
There is no assurance that any Digital Asset will maintain its value or that there will be meaningful levels
of trading activities. In the event that the price of Digital Assets or the demand for trading Digital Assets
decline, your investment would be adversely affected.
Mutual Funds and Exchange Traded Funds
Mutual funds and exchange traded funds ("ETF") are professionally managed collective investment
systems that pool money from many investors and invest in stocks, bonds, short-term money market
instruments, other mutual funds, other securities, or any combination thereof. The fund will have a
manager that trades the fund's investments in accordance with the fund's investment objective. While
mutual funds and ETFs generally provide diversification, risks can be significantly increased if the fund
is concentrated in a particular sector of the market, primarily invests in small cap or speculative
companies, uses leverage (i.e., borrows money) to a significant degree, or concentrates in a particular
type of security (i.e., equities) rather than balancing the fund with different types of securities. ETFs
differ from mutual funds since they can be bought and sold throughout the day like stock and their price
can fluctuate throughout the day. The returns on mutual funds and ETFs can be reduced by the costs
to manage the funds. Also, while some mutual funds are "no load" and charge no fee to buy into, or sell
out of, the fund, other types of mutual funds do charge such fees which can also reduce returns. Mutual
funds can also be "closed end" or "open end". So-called "open end" mutual funds continue to allow in
new investors indefinitely whereas "closed end" funds have a fixed number of shares to sell which can
limit their availability to new investors.
ETFs may have tracking error risks. For example, the ETF investment adviser may not be able to cause
the ETF's performance to match that of its Underlying Index or other benchmark, which may negatively
affect the ETF's performance. In addition, for leveraged and inverse ETFs that seek to track the
performance of their Underlying Indices or benchmarks on a daily basis, mathematical compounding
may prevent the ETF from correlating with performance of its benchmark. In addition, an ETF may not
have investment exposure to all of the securities included in its Underlying Index, or its weighting of
investment exposure to such securities may vary from that of the Underlying Index. Some ETFs may
invest in securities or financial instruments that are not included in the Underlying Index, but which are
expected to yield similar performance.
The above does not purport to be a complete list or explanation of the risks involved in an investment
strategy. You are encouraged to consult your financial advisor, legal counsel, and tax professional on
an initial and continuous basis in connection with selecting and engaging in the services provided by
us.
Alternative Investments
Alternative investments refer to asset classes that fall outside traditional investments such as stocks,
bonds, and cash. These investments include private equity, hedge funds, real estate, commodities, and
venture capital. Unlike publicly traded securities, alternative investments often have unique structures,
limited liquidity, and specialized management strategies. They are typically designed for sophisticated
or high-net-worth investors who seek portfolio diversification and exposure to non-traditional asset
classes.
15
Investments in alternative assets involve a higher degree of risk than traditional investments. These risks
may include but are not limited to:
• Limited liquidity, with extended lock-up periods
• Higher fees compared to traditional investments
• Valuation complexities and lack of transparency
• Use leverage and speculative investment practices
• Regulatory and tax considerations
Clients are encouraged to discuss their investment objectives, risk tolerance, and liquidity needs with
their advisor before investing in any alternative investment.
Item 9 Disciplinary Information
Gerber Kawasaki Wealth & Investment Management has been registered and providing investment
advisory services since 2010. Neither our firm nor any of our management persons has any reportable
disciplinary information.
Item 10 Other Financial Industry Activities and Affiliations
Insurance Agent
Persons providing investment advice on behalf of our firm are licensed as independent insurance
agents. These persons will earn commission-based compensation for selling insurance products,
including insurance products they sell to you. See the Fees and Compensation section in this brochure
for more information on the compensation received by insurance agents who are affiliated with our firm.
Insurance Agency
Gerber Kawasaki Wealth & Investment Management is an insurance agency licensed with the State of
California. As such, Associated Persons of our firm may be licensed to sell insurance products through
our firm. In this capacity as an insurance agent, such individuals may sell insurance products to advisory
clients. These individuals will receive normal and customary commissions as a result of selling insurance
as well as advisory fees for providing investment advice through our firm. Clients are hereby advised
that such commissions and advisory fees are separate and apart from the fees charged by us. You are
under no obligation, contractually or otherwise, to purchase insurance products or receive investment
advice through these associated persons in their separate capacities as insurance agents and/or
Associated Persons of our firm.
These arrangements present a conflict of interest because we may have a financial incentive to
recommend our insurance services. While we believe that the compensation charged is competitive,
such compensation may be higher than fees charged by other firms providing the same or similar
services. You are under no obligation to use our insurance services and may obtain comparable
services and/or lower fees through other firms.
Arrangements with Affiliated Entities
Ross Gerber, President of Gerber Kawasaki Wealth & Investment Management is a non-controlling
minority owner of Roundhill Financial Inc., a registered investment adviser. In this capacity, Mr. Gerber
provides strategic advice and digital strategy. The strategic advice and digital strategies provided to
Roundhill Financial Inc. may differ from the advice and strategies Gerber Kawasaki Wealth & Investment
Management may provide to its own clients due to the differing circumstances of Roundhill Financial
Inc. and/or its client base. As a fiduciary, Gerber Kawasaki Wealth & Investment Management places
its clients interests ahead of its own and is obligated to consider its clients' needs and circumstances in
providing advice to its clients. No referral arrangements exist nor are expected between Roundhill
16
Financial Inc. and Gerber Kawasaki Wealth & Investment Management. The overall operations of
Roundhill Financial Inc. and Gerber Kawasaki Wealth & Investment Management are separate and
independent of each other therefore, such conflict of interest has been mitigated accordingly.
Mr. Gerber is a non-controlling minority owner and member of the Board of Directors of House Hack
LLC, a privately held real estate company. Mr. Gerber's role on the Board of Directors is to provide
strategic financial advice as well as evaluate real estate opportunities for the company. House Hack,
LLC is also a client of Gerber Kawasaki and maintains an investment account at the firm for its excess
capital. Mr. Gerber spends less than 5% of his time on this activity. Notwithstanding his role on the
Board and the fact that House Hack LLC is a client of Gerber Kawasaki, Mr. Gerber is a fiduciary and
is obligated to act in the best interests of all his clients. A conflict of interest exists because House Hack
LLC has the ability to trade ahead of you and potentially receive more favorable prices than you will
receive. To mitigate this conflict of interest, it is our policy that no client of our firm shall have priority
over another client when purchasing or selling the same securities.
Mr. Gerber is a non-controlling minority owner of Future Fund LLC. Mr. Gerber is a member of the
advisory board of the firm and provides marketing and strategic advice to the firm. Mr. Gerber has a
limited role and Future Funds LLC and neither Mr. Gerber nor Gerber Kawasaki have any conflicts of
interest in the investment operations of Gerber Kawasaki or Future Fund LLC. Gerber Kawasaki does
not recommend the purchase of any Future Fund LLC products or investments to its clients.
We act as the sub adviser to AdvisorShares Gerber Kawasaki ETF, a registered investment company
(the "RIC"). Where appropriate, we will exercise our discretionary authority and without further approval
from you, we will invest a percentage of your assets in the RIC. This creates a conflict of interest because
we will receive compensation as your investment adviser through our firm and as the sub adviser to the
RIC. Except as otherwise required by law for ERISA assets, we do not offset any compensation we
receive against fees or expenses you may otherwise pay to us and/or any of our affiliates. Fees charged
by the RIC are separate and in addition to our advisory fees as disclosed under the Fees and
Compensation section.
In addition, the compensation of Associated Persons, including executive officers of our firm, may be
based, in part, upon the profitability of the RIC. Our relationship to the RIC may involve sharing or joint
compensation, or separate compensation, subject to proper disclosures and the requirements of
applicable law. You should refer to the prospectus for a complete description of fees, investment
objectives, risks and other relevant information associated with investing in the RIC. Refer to
the Investment Discretion section below for additional disclosures on our discretionary authority to
manage your investment account.
Furthermore, in the ordinary course of business activities, we as sub Adviser to the RIC may engage in
activities where the interests of certain Associated Persons, including executive officers of the firm, and
their related parties or the interests of their clients may conflict with the interests of the shareholders of
the Fund or the interest of the Fund may conflict with the interest of the firm's clients. However, we have
established policies and procedures to ensure that the purchase and sale of securities among all
accounts that we manage are fairly and equitably allocated.
Recommendation of Other Advisers
We may recommend that you use a third party adviser ("MM") based on your needs and suitability. We
may receive compensation from the MM for recommending that you use their services. These
compensation arrangements present a conflict of interest because we have a financial incentive to
recommend the services of the third party adviser. You are not obligated, contractually or otherwise, to
use the services of any MM we recommend.
17
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for our Associated Persons. Our goal
is to protect your interests at all times and to demonstrate our commitment to our fiduciary duties of
honesty, good faith, and fair dealing with you. All of our Associated Persons are expected to adhere
strictly to these guidelines. Persons associated with our firm are also required to report any violations of
our Code of Ethics. Additionally, we maintain and enforce written policies reasonably designed to prevent
the misuse or dissemination of material, non-public information about you or your account holdings by
persons associated with our firm.
Our Code of Ethics is available to you upon request. You may obtain a copy of our Code of Ethics by
contacting us at 310.399.6397.
Participation or Interest in Client Transactions
We act as the sub-adviser to an actively managed exchange-traded fund ("Fund"). Where appropriate,
we will exercise our discretionary authority and without further approval from you, we will invest a
percentage of your assets in the Fund. This creates a conflict of interest because we will receive
compensation as your investment adviser and as the investment adviser to the Fund. Additionally,
individuals associated with our firm may buy or sell - for their personal account(s) - investment products
identical to those purchased by the Fund. This practice may create a conflict of interest because we
have the ability to trade ahead of the Fund and potentially receive more favorable prices than the Fund
will receive. To mitigate this conflict of interest, it is our policy that neither our firm nor our Associated
Persons shall have priority over the Fund in the purchase or sale of securities.
Personal Trading Practices
Our firm or persons associated with our firm may buy or sell the same securities that we recommend to
you or securities in which you are already invested. A conflict of interest exists in such cases because
we have the ability to trade ahead of you and potentially receive more favorable prices than you will
receive. To eliminate this conflict of interest, it is our policy that neither our Associated Persons nor we
shall have priority over your account in the purchase or sale of securities.
Item 12 Brokerage Practices
We recommend the brokerage and custodial services of the following firms (individually or collectively
referred to as “Custodian”):
• LPL Financial ("LPL")
• Charles Schwab & Co., Inc. ("Schwab")
• Fidelity Investments (“Fidelity”),
• Altruist Financial LLC (“Altruist”),
• Vontobel Securities Ltd. ("Vontobel")
• Gemini Trust Company, LLC ("Gemini")
Your assets must be maintained in an account at a "qualified custodian," generally a broker-dealer or
bank. In recognition of the value of the services the Custodian provides, you may pay higher
commissions and/or trading costs than those that may be available elsewhere.
18
We seek to recommend a custodian/broker that will hold your assets and execute transactions on terms
that are, overall, the most favorable compared to other available providers and their services. We
consider various factors, including:
• Capability to buy and sell securities for your account itself or to facilitate such services.
• The likelihood that your trades will be executed.
• Availability of investment research and tools.
• Overall quality of services.
• Competitiveness of price.
• Reputation, financial strength, and stability.
• Existing relationship with our firm and our other clients.
Conflicts of Interest with our Custodians
Our firm and/or our investment adviser representatives (“IARs”) may invest in Altruist Corp., the parent
company of Altruist, one of the custodians and broker-dealer we recommend to use to hold and service
client assets. Additionally, we and/or our IARs may own securities of LPL, another custodian we
recommend to clients. These financial investments create a conflict of interest because we and/or our
IARs have a financial incentive to recommend or continue using Altruist Corp and/or LPL based on these
investments rather than solely considering their clients’ best interests. However, we maintain strict policies
and procedures to ensure that all custodian recommendations are made in our clients' best interests,
regardless of our ownership stake. Clients are encouraged to review this conflict and discuss any
concerns with their advisor.
Research and Other Soft Dollar Benefits
We do not receive additional brokerage products and services that considered to have been paid for with
"soft dollars."
Economic Benefits
As a registered investment adviser, we have access to the institutional platform of your account
custodian. As such, we will also have access to research products and services from your account
custodian and/or other brokerage firm. These products may include financial publications, information
about particular companies and industries, research software, and other products or services that
provide lawful and appropriate assistance to our firm in the performance of our investment decision-
making responsibilities. Such research products and services are provided to all investment advisers
that utilize the institutional services platforms of these firms, and are not considered to be paid for with
soft dollars. However, you should be aware that the commissions charged by a particular broker for a
particular transaction or set of transactions may be greater than the amounts another broker who did
not provide research services or products might charge.
In addition to the research products and services mentioned above, we also receive transitional
assistance from Fidelity and Altruist, two of our custodians. This assistance may include, but is not
limited to, reimbursements of account transfer (ACAT) termination fees and budget allocations for
marketing and technology support. While this transitional support is beneficial to our firm, it also presents
a potential conflict of interest, as it may incentivize us to recommend this custodian over others that do
not provide such assistance. To mitigate this conflict, we maintain a fiduciary duty to act in our clients'
best interests and regularly evaluate our custodial relationships to ensure they align with our clients'
needs. We base our custodian recommendations on a comprehensive assessment of their services,
technology, and overall value proposition, rather than solely on the transitional support offered.
Furthermore, we disclose this arrangement to our clients and are committed to transparency regarding
any benefits we receive from Custodians.
19
Schwab - Your Custody and Brokerage Costs
For our clients' accounts it maintains, Schwab generally does not charge you separately for custody
services but is compensated by charging you commissions or other fees on trades that it executes or
that settle into your Schwab account. Schwab's commission rates and/or asset-based fees applicable
to our client accounts were negotiated based on our commitment to maintain a certain dollar amount of
our clients' assets statement equity in accounts at Schwab. This commitment benefits you because the
overall commission rates and/or asset-based fees you pay are lower than they would be if we had not
made the commitment. In addition to commission rates and/or asset-based fees Schwab charges you a
flat dollar amount as a "prime broker" or "trade away" fee for each trade that we have executed by a
different broker-dealer but where the securities bought or the funds from the securities sold are
deposited (settled) into your Schwab account. These fees are in addition to the commissions or other
compensation you pay the executing broker-dealer. Because of this, in order to minimize your trading
costs, we have Schwab execute most trades for your account.
Schwab Adviser Services
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab's business serving
independent investment advisory firms like us. They provide us and our clients with access to its
institutional brokerage – trading, custody, reporting and related services – many of which are not typically
available to Schwab retail customers. Schwab also makes available various support services. Some of
those services help us manage or administer our clients' accounts while others help us manage and
grow our business. Schwab's support services are generally are available on an unsolicited basis (we
don't have to request them) and at no charge to us.
Services that Benefit You
Schwab's institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab's services described in this
paragraph generally benefit you and your account.
Services that May Not Directly Benefit You
Schwab also makes available to us other products and services that benefit us but may not directly
benefit you or your account. These products and services assist us in managing and administering our
clients' accounts. They include investment research, both Schwab's own and that of third parties. We
may use this research to service all or some substantial number of our clients' accounts, including
accounts not maintained at Schwab. In addition to investment research, Schwab also makes available
software and other technology that:
provide access to client account data (such as duplicate trade confirmations and account
statements);
facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
facilitate payment of our fees from our clients' accounts; and
•
• provide pricing and other market data;
•
• assist with back-office functions, recordkeeping and client reporting.
Services that Generally Benefit Only Us
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include:
• educational conferences and events;
•
technology, compliance, legal, and business consulting;
20
• publications and conferences on practice management and business succession;
• access to employee benefits providers, human capital consultants and insurance providers; and
• discount of up to $4,250 on PortfolioCenter® Reporting Software.
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors
to provide the services to us. Schwab may also discount or waive its fees for some of these services or
pay all or a part of a third party's fees. Schwab may also provide us with other benefits such as occasional
business entertainment of our personnel.
Our Interest in Schwab's Services
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. These services may give us an incentive to recommend that you maintain your account
with Schwab based on our interest in receiving Schwab's services that benefit our business rather than
based on your interest in receiving the best value in custody services and the most favorable execution
of your transactions. This is a potential conflict of interest. We believe, however, that our selection of
Schwab as custodian and broker is in the best interests of our clients. It is primarily supported by the
scope, quality and price of Schwab's services (based on the factors discussed above – see "The
Custodian and Broker We Use") and not Schwab's services that benefit only us. We do not believe that
maintaining our client's assets at Schwab for services presents a material conflict of interest.
Custodial Services with Vontobel
Vontobel is a Swiss banking and financial institution that will serve as our custodial partner for our global
clients. Vontobel provides us with unparallelled service and access based on in-depth worldwide
investment expertise to private clients, institutional investors, and financial market intermediaries in the
domestic Swiss market and key international markets.
Since partnering with Vontobel, we will be able to provide the following for our clients:
• Service and manage assets across the globe
• Trading and execution across many different markets
• Ability to hold and trade multiple currencies
• Tax reporting capabilities depending on jurisdiction
• Accounts for individuals, entities and trusts
• State of the art technology to monitor and access your portfolios
Custodial Services with Gemini
Gemini is a digital currency exchange and custodian under New York Banking Law, that allows customers
to buy, sell, and store digital assets. It is a New York trust company that is regulated by the New York
State Department of Financial Services (NYDFS). Gemini Exchange provides trading features for both
institutions and individuals, including:
Services
OTC Clearing and Settlement (New!)
Daily Auction
Gemini Block Trading
Market Data
Trade Interface
Gemini ActiveTraderTM
API Connectivity (REST, FIX, Websockets)
Gemini Mobile App (iOS, Android)
21
In a Gemini Custody account, customers' digital assets are segregated, using unique digital asset
addresses, which are independently verifiable and auditable on their respective blockchains. All
segregated digital assets are custodied and secured offline in Gemini's proprietary Cold Storage System,
which utilizes multi-sig technology requiring multiple custodians to visit geographically dispersed, 24/7
access controlled facilities, requiring multiple layers of biometric access to gain entry.
Service providers that support Digital Assets and the Digital Asset marketplace(s) may not be subject
to the same regulatory and professional oversight as traditional securities service providers. Further,
there is no assurance that the availability of and access to virtual currency service providers will not be
negatively affected by government regulation or supply and demand of Digital Assets. Accordingly,
companies or financial institutions that currently support virtual currency may not be able to do so in the
future.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation, such
as brokerage services or research.
Directed Brokerage
We routinely require that you direct our firm to execute transactions through LPL or Schwab. As such,
we may be unable to achieve the most favorable execution of your transactions and you may pay higher
brokerage commissions than you might otherwise pay through another broker-dealer that offers the same
types of services. Not all advisers require their clients to direct brokerage.
Aggregated Trades
Transactions for each client generally will be effected independently, unless we decide to purchase or
sell the same securities for several clients at approximately the same time. We may, but are not
obligated to, combine multiple orders for shares of the same securities purchased for advisory accounts
we manage (this practice is commonly referred to as "aggregated trading"). We will then distribute a
portion of the shares to participating accounts in a fair and equitable manner. Generally, participating
accounts will pay a fixed transaction cost regardless of the number of shares transacted. In certain
cases, each participating account pays an average price per share for all transactions and pays a
proportionate share of all transaction costs on any given day. In the event an order is only partially filled,
the shares will be allocated to participating accounts in a fair and equitable manner, typically in
proportion to the size of each client's order. Accounts owned by our firm or persons associated with our
firm may participate in aggregated trading with your accounts; however, they will not be given
preferential treatment.
We combine multiple orders for shares of the same securities purchased for discretionary accounts;
however, we do not combine orders for non-discretionary accounts. Accordingly, non-discretionary
accounts may pay different costs than discretionary accounts pay. If you enter into non-discretionary
arrangements with our firm, we may not be able to buy and sell the same quantities of securities for you
and you may pay higher commissions, fees, and/or transaction costs than clients who enter into
discretionary arrangements with our firm.
Item 13 Review of Accounts
For investment management services, your account is reviewed at least quarterly. Additionally, the
Associated Person servicing your account will attempt to conduct a formal review with you at least
annually.
Additional reviews may be conducted based on various circumstances, including, but not limited to:
22
• contributions and withdrawals,
• year-end tax planning,
• market moving events,
• security specific events, and/or,
• changes in your risk/return objectives.
We will not provide you with additional or regular written reports in conjunction with account reviews.
You will receive trade confirmations and monthly or quarterly statements from your account
custodian(s).
Item 14 Client Referrals and Other Compensation
We may receive economic benefits in the form of sponsorships and/or marketing reimbursements from
non-affiliated third-parties. As part of our fiduciary duty, we endeavor at all times to put the interests of
our clients first. While these benefits do not influence the investment advice we offer to you, we
nevertheless feel that it should be disclosed as it creates receipt of economic benefits from a non-client
in and of themselves creates a potential conflict of interest. This arrangement does not cause our clients
to pay any additional transaction fees beyond those that are traditionally charged by our firm and/or other
service providers.
Refer to the Brokerage Practices section above for disclosures on research and other benefits we may
receive resulting from our relationship with your account custodian.
Forgivable Loan
Furthermore, through the normal course of our business, we have received forgivable loans from LPL
Financial. The forgivable loans are provided to assist in the growth of our firm, and are not dependent
on providing a certain amount of business to the broker-dealer.
Solicitor Arrangements with Employees
We have entered into contractual arrangements with an employee of our firm, under which the individual
receives compensation from our firm for the establishment of new client relationships. Employees who
refer clients to our firm must comply with the requirements of the jurisdictions where they operate. The
compensation is a percentage of the advisory fee you pay our firm for as long as you are a client with
our firm, or until such time as our agreement with the Solicitor expires. You will not be charged additional
fees based on this compensation arrangement. Incentive based compensation is contingent upon you
entering into an advisory agreement with our firm. Therefore, the individual has a financial incentive to
recommend our firm to you for advisory services. This creates a conflict of interest; however, you are
not obligated to retain our firm for advisory services. Comparable services and/or lower fees may be
available through other firms.
Item 15 Custody
We directly debit your account(s) for the payment of our advisory fees. This ability to deduct our advisory
fees from your accounts causes our firm to exercise limited custody over your funds or securities. We
do not have physical custody of any of your funds and/or securities. Your funds and securities will be
held with a bank, broker-dealer, or other independent, qualified custodian. You will receive account
statements from the independent, qualified custodian(s) holding your funds and securities at least
quarterly. The account statements from your custodian(s) will indicate the amount of our advisory fees
deducted from your account(s) each billing period. You should carefully review account statements for
accuracy. If you have a question regarding your account statement or if you did not receive a statement
from your custodian, please contact us at 310.399.6397.
23
In certain cases, individuals affiliated with our firm may serve as trustees for accounts for which we also
provide investment advisory services. These individuals have been appointed as trustees due to
personal or familial connections with the trust’s grantor and/or beneficiary, rather than through their
employment with our company. As a result, we do not have custody over these advisory accounts.
Item 16 Investment Discretion
You may grant our firm discretion over the selection and amount of securities to be purchased or sold
for your account(s) without obtaining your consent or approval prior to each transaction. In our sole
discretion, we may allow you to limit our discretionary authority (for example, limiting the types of
securities that can be purchased for your account) by providing our firm with your restrictions and
guidelines in writing. Please refer to the Advisory Business section in this brochure for more information
on our discretionary management services.
If you enter into non-discretionary arrangements with our firm, we will obtain your approval prior to the
execution of any transactions for your account(s). You have an unrestricted right to decline to implement
any advice provided by our firm on a non-discretionary basis.
Item 17 Voting Client Securities
Proxy Voting
Wealth Management Services
If we provide wealth management services to you, we will not vote proxies on behalf of your advisory
accounts. At your request, we may offer you advice regarding corporate actions and the exercise of your
proxy voting rights. If you own shares of common stock or mutual funds, you are responsible for
exercising your right to vote as a shareholder.
In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to you
by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we would
forward any electronic solicitation to vote proxies.
Exchanges Traded Fund Sub-Adviser Services
In our capacity as sub-adviser to the portfolio of AdvisorShares Gerber Kawasaki ETF ("Funds"), we will
determine how to vote proxies based on our reasonable judgment of the vote most likely to produce
favorable financial results for the Fund. Proxy votes generally will be cast in favor of proposals that
maintain or strengthen the shared interests of shareholders and management, increase shareholder
value, maintain or increase shareholder influence over the issuer's board of directors and management,
and maintain or increase the rights of shareholders. Generally, proxy votes will be cast against proposals
having the opposite effect. However, we will consider both sides of each proxy issue. Unless we receive
specific instructions from you, we will not base votes on social considerations.
Except in the case of a conflict of interest as described below, we do not accept direction from you on
voting a particular proxy.
Conflicts of interest between you and our firm, or a principal of our firm, regarding certain proxy issues
could arise. If we determine that a material conflict of interest exists, we will take the necessary steps
to resolve the conflict before voting the proxies. For example, we may disclose the existence and nature
of the conflict to you, and seek direction from you as to how to vote on a particular issue; we may abstain
from voting, particularly if there are conflicting interests for you (for example, where your account(s) hold
different securities in a competitive merger situation); or, we will take other necessary steps designed
24
to ensure that a decision to vote is in your best interest and was not the product of the conflict.
We keep certain records required by applicable law in connection with our proxy voting activities. You
may obtain information on how we voted proxies and/or obtain a full copy of our proxy voting policies
and procedures by making a written or oral request to our firm.
Item 18 Financial Information
We are not required to provide financial information to our clients because we do not:
take custody of client funds or securities, or
• require the prepayment of more than $1,200 in fees and six or more months in advance, or
•
• have a financial condition that is reasonably likely to impair our ability to meet our commitments
to you.
Item 19 Requirements for State Registered Advisers
Our firm is registered with the SEC; therefore, no response is required for this item.
Item 20 Additional Information
Your Privacy
We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure.
We do not disclose any nonpublic personal information about you to any non affiliated third parties,
except as permitted by law. In the course of servicing your account, we may share some information with
our service providers, such as transfer agents, custodians, broker-dealers, accountants, consultants,
and attorneys.
We restrict internal access to nonpublic personal information about you to employees, who need that
information in order to provide products or services to you. We maintain physical and procedural
safeguards that comply with regulatory standards to guard your nonpublic personal information and to
ensure our integrity and confidentiality. We will never sell information about you or your accounts to
anyone. We do not share your information unless it is required to process a transaction, at your request,
or required by law. You will receive a copy of our privacy notice prior to or at the time you sign an advisory
agreement with our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on
an annual basis. Please contact us at 310.399.6397, if you have any questions regarding this policy.
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account.
25