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March 27, 2025
Disclosure Brochure
FULL SAIL CAPITAL, LLC
a Registered Investment Adviser
124 N.W. 10th Street
Oklahoma City, OK 73103
(405) 286-2100
www.fullsailcapital.com
This Form ADV Part 2A (“Disclosure Brochure”) provides information about the qualifications and business
practices of Full Sail Capital, LLC (“Full Sail Capital” or the “Advisor”). If you have any questions about the
content of this Disclosure Brochure, please contact the Advisor at (405) 286-2100.
Full Sail Capital is a registered investment advisor with U.S. Securities and Exchange Commission (“SEC”). The
information in this Disclosure Brochure has not been approved or verified by the SEC or by any state securities
authority. Registration of an investment advisor does not imply any specific level of skill or training. This
Disclosure Brochure provides information about Full Sail Capital to assist you in determining whether to retain the
Advisor.
Additional information about Full Sail Capital and its Advisory Persons is available on the SEC’s website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 291368.
Disclosure Brochure
Full Sail Capital, LLC
Item 2. Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure Supplement").
The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s business practices
and conflicts of interest. The Brochure Supplement provides information about the Advisory Persons of Full Sail
Capital.
Full Sail Capital believes that communication and transparency are the foundation of its relationship with clients and
will continually strive to provide you with complete and accurate information at all times. Full Sail Capital encourages
all current and prospective clients to read this Disclosure Brochure and discuss any questions you may have with the
Advisor.
Material Changes
The following material changes were made to this Disclosure Brochure since our last annual filing on March 1, 2024:
Item 5 – We modified our blended fee schedule.
Item 10 – Removed Related CPA disclosure.
Item 17 – Revised to disclose Full Sail Capital does not accept proxy-voting responsibility for clients.
Future Changes
From time to time, the Advisor may amend this Disclosure Brochure to reflect changes in business practices, changes
in regulations or routine annual updates as required by the securities regulators. This complete Disclosure Brochure
or a Summary of Material Changes shall be provided to you annually and if a material change occurs.
You may view the current Disclosure Brochure on-line at the SEC’s Investment Adviser Public Disclosure website at
www.adviserinfo.sec.gov by searching with the Advisor’s firm name or CRD# 291368. You may also request a copy
of this Disclosure Brochure at any time by contacting the Advisor at (405) 286-2100.
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Item 3. Table of Contents
Item 2. Material Changes ............................................................................................................................................... 2
Item 3. Table of Contents ............................................................................................................................................... 3
Item 4. Advisory Business ............................................................................................................................................. 4
Item 5. Fees and Compensation ..................................................................................................................................... 7
Item 6. Performance-Based Fees and Side-by-Side Management ................................................................................. 9
Item 7. Types of Clients ................................................................................................................................................. 9
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss .......................................................................... 9
Item 9. Disciplinary Information .................................................................................................................................. 12
Item 10. Other Financial Industry Activities and Affiliations ...................................................................................... 12
Item 11. Code of Ethics ................................................................................................................................................ 13
Item 12. Brokerage Practices........................................................................................................................................ 14
Item 13. Review of Accounts ....................................................................................................................................... 16
Item 14. Client Referrals and Other Compensation ..................................................................................................... 16
Item 15. Custody ......................................................................................................................................................... 16
Item 16. Investment Discretion .................................................................................................................................... 17
Item 17. Voting Client Securities ................................................................................................................................. 17
Item 18. Financial Information ..................................................................................................................................... 17
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Item 4. Advisory Business
Firm information
Full Sail Capital, LLC (“Full Sail Capital” or the “Advisor”) is a registered investment advisor with the U.S. Securities
and Exchange Commission. The Advisor is organized as a Limited Liability Company (“LLC”) under the laws of the
State of Oklahoma. Full Sail Capital has been registered as an investment adviser since February 2018 and is
principally owned by David Stanley (Chief Executive Officer), Zachary Reynolds (Chief Investment Officer), and
Scott Cravens (Chief Operating Officer). This Disclosure Brochure provides information regarding the qualifications,
business practices, and the advisory services provided by Full Sail Capital.
Advisory Services Offered
Full Sail Capital offers a variety of advisory services, which include financial planning, consulting, and investment
management services to individuals, high net worth individuals, trusts, estates, retirement plans, charitable
organizations, corporations, and business entities (each referred to as a “Client”). Clients are required to enter into one
or more written agreements with Full Sail Capital setting forth the relevant terms and conditions of the advisory
relationship.
Full Sail Capital serves as a fiduciary to Clients, as defined under the applicable laws and regulations. As a fiduciary,
the Advisor upholds a duty of loyalty, fairness, and good faith towards each Client and seeks to mitigate potential
conflicts of interest. Full Sail Capital’s fiduciary commitment is further described in the Advisor’s Code of Ethics.
For more information regarding the Code of Ethics, please see Item 11 – Code of Ethics, Participation, or Interest in
Client Transactions, and Personal Trading.
Wealth Management Services
Full Sail Capital provides Clients with wealth management services which include the financial planning and
consulting services described above, as well as discretionary and/or non-discretionary management of investment
portfolios.
Investment Management Services
Full Sail Capital primarily allocates Client assets among various exchange-traded funds (“ETFs”), mutual funds, and
individual debt and equity securities in accordance with their stated investment objectives. Less frequently, Full Sail
Capital also recommends that certain eligible Clients invest in privately placed securities, which may include debt,
equity, and/or interests in pooled investment vehicles (e.g. private equity, real estate, and hedge funds). The Advisor
may retain certain legacy investments based on portfolio fit and/or tax considerations.
Where appropriate, the Advisor also provides advice about any type of legacy position or other investment held in
Client portfolios. Clients can engage Full Sail Capital to manage and/or advise on certain investment products that are
not maintained at their primary custodian, such as variable life insurance and annuity contracts and assets held in
employer sponsored retirement plans and qualified tuition plans (i.e. 529 plans). In these situations, Full Sail Capital
directs or recommends the allocation of Client assets among the various investment options available with the product.
These assets are generally maintained at the underwriting insurance company or the custodian designated by the
product’s provider.
Full Sail Capital tailors its services to meet the needs of its individual Clients and seeks to ensure, on a continuous
basis, that Client portfolios are managed in a manner consistent with those needs and objectives. Full Sail Capital
consults with Clients on an initial and ongoing basis to assess their specific risk tolerance, time horizon, liquidity
constraints, and other related factors relevant to the management of their portfolios. Clients are advised to notify Full
Sail Capital if there are changes in their financial situation or if they wish to place any limitations on the management
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of their portfolios. Clients can impose reasonable restrictions or mandates on the management of their accounts if Full
Sail Capital determines, in its sole discretion, the conditions would not materially impact the performance of a
management strategy or prove overly burdensome to the Advisor’s management efforts.
Under certain circumstances, Full Sail Capital may accept or maintain custody of Client’s funds or securities. Please
see Item 15 – Custody for more information.
Retirement Accounts – When the Advisor provides investment advice to Clients regarding ERISA retirement
accounts or individual retirement accounts (“IRAs”), the Advisor is a fiduciary within the meaning of Title I of the
Employee Retirement Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable,
which are laws governing retirement accounts. When deemed to be in the Client’s best interest, the Advisor will
provide investment advice to a Client regarding a distribution from an ERISA retirement account or to roll over the
assets to an IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to
another, one IRA to another IRA, or from one type of account to another account (e.g. commission-based account to
fee-based account). Such a recommendation creates a conflict of interest if the Advisor will earn a new (or increase
its current) advisory fee as a result of the transaction. No client is under any obligation to roll over a retirement
account to an account managed by the Advisor.
Use of Independent Managers - In limited cases, Full Sail Capital will recommend independent investment managers
(“Independent Managers”), to actively manage a portion of its Clients’ assets in accordance with stated investment
objectives. The Advisor is given discretion to hire and fire the Independent Managers without the Client’s prior
consent. The specific terms and conditions under which a Client engages an Independent Manager may be set forth in
a separate written agreement with the designated Independent Manager. In addition to this brochure, Clients may also
receive the written disclosure documents of the respective Independent Managers engaged to manage their assets.
Full Sail Capital evaluates a variety of information about Independent Managers, which includes the Independent
Managers’ public disclosure documents, materials supplied by the Independent Managers themselves and other third
party analyses it believes are reputable. To the extent possible, Full Sail Capital seeks to assess the Independent
Managers’ investment strategies, past performance and risk results in relation to its Clients’ individual portfolio
allocations and risk exposure. Full Sail Capital also takes into consideration each Independent Manager’s management
style, returns, reputation, financial strength, reporting, pricing, and research capabilities, among other factors.
Full Sail Capital continues to provide services relative to the discretionary or non-discretionary selection of the
Independent Managers. On an ongoing basis, Full Sail Capital monitors the performance of those accounts being
managed by Independent Manager. Full Sail Capital seeks to ensure the Independent Managers’ strategies and target
allocations remain aligned with its Clients’ investment objectives and overall best interests.
Financial Planning and Consulting Services
Full Sail Capital offers Clients a broad range of financial planning and consulting services, which includes retirement
planning, education planning, estate planning, tax planning, and cash flow planning. These services are generally only
rendered in conjunction with investment portfolio management as part of a comprehensive wealth management
engagement (described in more detail below). In addition, Clients may engage the Advisor, through its wholly-owned
subsidiary, FSC Realty, LLC, to consult regarding real estate deals or other investments that are sourced by the Client
and not an Advisor recommendation.
A financial plan developed for, or financial consultation rendered to the Client may include general recommendations
for a course of activity or specific actions to be taken by the Client. For example, recommendations may be made that
the Client start or revise their investment programs, commence or alter retirement savings, establish education savings
and/or charitable giving programs.
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Full Sail Capital may also refer Clients to an accountant, attorney, or other specialists, as appropriate for their unique
situation.
Financial planning and consulting recommendations pose a conflict between the interests of the Advisor and the
interests of the Client. For example, the Advisor has an incentive to recommend that Clients engage the Advisor for
investment management services or to increase the level of investment assets with the Advisor, as it would increase
the amount of advisory fees paid to the Advisor. Clients are not obligated to implement any recommendations made
by the Advisor or maintain an ongoing relationship with the Advisor. If the Client elects to act on any of the
recommendations made by the Advisor, the Client is under no obligation to implement the transaction through the
Advisor.
Estate Plan Consulting Services
Full Sail Capital offers estate plan consulting services as part of the Advisor’s wealth management services. Full Sail
Capital’s services may include the Advisor’s licensed attorneys working with Clients’ estate planning attorneys to
ensure documents remain effective legally and function practically.
Family Office Services
Full Sail Capital offers family office services as part of the Advisor’s wealth management services. Full Sail
Capital’s services may include bill pay services, consolidated reporting, cash flow analysis, family financial literacy,
and wealth transfer planning. Under these services, Full Sail will accept or maintain custody of Client’s funds or
securities. Please see Item 15 – Custody for more information.
Retirement Plan Advisory Services
Full Sail Capital provides various retirement plan advisory services to qualified employee benefit plans and their
fiduciaries. This suite of institutional services is designed to assist plan sponsors in structuring, managing, and
optimizing their corporate retirement plans. Each engagement is individually negotiated and customized, and may
include any or all of the following services:
3(21) Services
Plan Design and Strategy
Plan Review and Evaluation
Executive Planning
Co-Fiduciary Services
Compliance Assistance
Investment Recommendations &
Monitoring
Plan Fee Benchmark
Plan Fee Cost Analysis
Plan Committee Consultation
Participant Education
3(38) Services
Plan Design and Strategy
Plan Review and Evaluation
Executive Planning
Fiduciary Services
Compliance Assistance
Discretionary Investment
Management
Plan Fee Benchmark
Plan Fee Cost Analysis
Plan Committee Consultation
Participant Education
As disclosed in the Advisory Agreement, certain of the foregoing services are provided by the Advisor as a fiduciary
under the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). In accordance with ERISA
Section 408(b)(2), each plan sponsor is provided with a written description of the Advisor’s fiduciary status, the
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specific services to be rendered and all direct and indirect compensation the Advisor reasonably expects under the
engagement.
Client Account Management
Prior to engaging Full Sail Capital to provide investment advisory services, each Client is required to enter into one
or more agreements with the Advisor that define the terms, conditions, authority and responsibilities of the Advisor
and the Client. These services provided by the Advisor may include:
Establishing an Investment Strategy – Full Sail Capital, in connection with the Client, will develop a strategy
that seeks to achieve the Client’s goals and objectives.
Asset Allocation – Full Sail Capital will develop a strategic asset allocation that is targeted to meet the
investment objectives, time horizon, financial situation, and tolerance for risk for each Client.
Portfolio Construction – Full Sail Capital will develop a portfolio for the Client that is intended to meet the
stated goals and objectives of the Client.
Investment Management and Supervision – Full Sail Capital will provide investment management and
ongoing oversight of the Client’s investment portfolio.
Wrap Fee Programs
Full Sail Capital does not manage or place Client assets into a wrap fee program. Investment management services
are provided directly by Full Sail Capital.
Assets Under Management
As of December 31, 2024, Full Sail Capital manages $2,031,697,170 in Client assets, $2,007,986,834 of which are on
a discretionary basis and $23,710,335 on a non-discretionary basis. Furthermore, Full Sail Capital has an additional
$61,016,774 of assets under advisement. Clients may request more current information at any time by contacting the
Advisor.
Item 5. Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the Advisor.
Each Client engaging the Advisor for services described herein shall generally be required to enter into a written
agreement with the Advisor.
Wealth Management and Investment Management Fees
Full Sail Capital offers wealth management and investment management services for an annual fee based on the
amount of assets under the Advisor’s management. This management fee is either a flat fee or varies in accordance
with the following blended fee schedule:
PORTFOLIO VALUE
BASE FEE
*First $3,000,000
Next $7,000,000
Above $10,000,000
1.00%
0.75%
0.50%
*Clients that do not meet our minimum account size of $1M will be charged 1.25% on the First $1M of assets.
Investment advisory fees are paid monthly in arrears pursuant to the terms of the investment advisory agreement.
Investment advisory fees are based upon the market value of the average daily account balance during that month.
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The investment advisory fee in the first month of service is prorated from the inception date of the account[s] to the
end of the first month. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into
consideration the aggregate assets under management with the Advisor. Additionally, for asset management services
the Advisor provides with respect to certain Client holdings (e.g., held-away assets, accommodation accounts,
alternative investments, etc.), Full Sail Capital may negotiate a fee rate that differs from the range set forth above. All
publicly-traded securities held in accounts managed by Full Sail Capital will be independently valued by the
Custodian.
The Advisor’s fee is exclusive of, and in addition to any applicable securities transaction and custody fees, and other
related costs and expenses described below, which may be incurred by the Client. However, the Advisor shall not
receive any portion of these commissions, fees, and costs.
Wealth management and investment management fees are calculated by the Advisor or its delegate and deducted from
the Client’s account[s] at the Custodian. Clients will be provided with a statement, at least quarterly, from the
Custodian reflecting deduction of the investment advisory fee. It is the responsibility of the Client to verify the
accuracy of these fees as listed on the Custodian’s brokerage statement as the Custodian does not assume this
responsibility. Clients provide written authorization permitting advisory fees to be deducted by Full Sail Capital to be
paid directly from their account[s] held by the Custodian as part of the wealth management agreement and separate
account forms provided by the Custodian.
Full Sail Capital is compensated for its services at the end of the month after investment advisory services are rendered.
Either party may terminate their wealth management or investment management agreement, at any time, by providing
advance written notice to the other party. The Client may also terminate their wealth management or investment
management agreement within five (5) business days of signing the Advisor’s agreement at no cost to the Client. After
the five-day period, the Client will incur charges for bona fide advisory services rendered to the point of termination
and such fees will be due and payable by the Client. The Client’s wealth management or investment management
agreement with the Advisor is non-transferable without the Client’s prior consent.
Use of Independent Managers
For Clients referred by the Advisor to an Independent Manager, the Client’s fee may be separately billed or deducted
from the Client’s account[s] with the respective manager and a portion of the investment advisory fee may be provided
to Full Sail Capital.
In the event that a Client should wish to terminate their relationship with the Independent Manager, the terms for
termination may be set forth in the respective agreements between the Client and that Independent Manager. Full Sail
Capital will assist the Client with the termination and transition as appropriate.
Retirement Plan Advisory Services
The Advisor charges an asset-based fee to provide Clients with retirement plan advisory services. Each engagement
is individually negotiated and tailored to accommodate the needs of the individual plan sponsor, as memorialized in
the Agreement. For profit sharing and other retirement plans, the Advisor charges an annual fee in accordance with
its fees for investment management services described above. For services provided to 401(k) plans, the Advisor
charges an annual fee generally between 30 and 50 basis points (0.30% - 0.50%) depending upon the services to be
rendered and the amount of assets to be advised or managed.
Fee Discretion
Full Sail Capital may, in its sole discretion, negotiate to charge a lesser fee based upon certain criteria, such as
anticipated future earning capacity, anticipated future additional assets, dollar amount, and type of assets to be
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managed, related accounts, account composition, pre-existing/legacy Client relationship, account retention, and pro
bono activities.
Additional Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than Full Sail Capital, in connection with
investments made on behalf of the Client’s account[s]. The Client is responsible for all custody and securities
execution fees charged by the Custodian, as applicable. The Advisor’s recommended Custodian does not charge
securities transaction fees for ETF and equity trades in a Client’s account, provided that the account meets the terms
and conditions of the Custodian’s brokerage requirements. However, the Custodian typically charges for mutual funds
and other types of investments. The fees charged by Full Sail Capital are separate and distinct from these custody and
execution fees.
In addition, all fees paid to Full Sail Capital for investment advisory services are separate and distinct from the
expenses charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are described
in each fund’s prospectus. These fees and expenses will generally be used for management fees for the funds, other
fund expenses, account administration (e.g., custody, brokerage and account reporting), and a possible distribution
fee. A Client may be able to invest in these products directly, without the services of Full Sail Capital, but would not
receive the services provided by Full Sail Capital which are designed, among other things, to assist the Client in
determining which products or services are most appropriate for each Client’s financial situation and objectives.
Accordingly, the Client should review both the fees charged by the fund[s] and the fees charged by Full Sail Capital
to fully understand the total fees to be paid. Please refer to Item 12 – Brokerage Practices for additional information.
Item 6. Performance-Based Fees and Side-by-Side Management
Full Sail Capital does not charge performance-based fees for its investment advisory services. The fees charged by
Full Sail Capital are as described in Item 5 above and are not based upon the capital appreciation of the funds or
securities held by any Client.
Full Sail Capital does not manage any proprietary investment funds or limited partnerships (for example, a
mutual fund, or a hedge fund).
Item 7. Types of Clients
Full Sail Capital offers investment advisory services to individuals, high net worth individuals, trusts, estates,
retirement plans, charitable organizations, corporations, and business entities. The amount of each type of Client is
available on Full Sail Capital’s Form ADV Part 1A. These amounts may change over time and are updated at least
annually by the Advisor. Full Sail Capital requires a relationship size minimum of $1,000,000 in order for Clients to
open/maintain an account or establish a relationship. However, Full Sail Capital may reduce the minimum relationship
size based upon certain criteria (i.e. additional assets, anticipated future earning capacity, related accounts, or
negotiations with the Client).
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
Full Sail Capital believes in goals-based portfolio management. Because every Client has different goals, time
horizons, liquidity needs, and tolerance for risk, Full Sail Capital believes each portfolio should be optimized for each
Client’s individual circumstances.
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Different goals have different levels of importance and time horizons. For example, an individual who needs to
immediately withdraw funds from a portfolio to meet basic living expenses has a short time horizon and cannot afford
to take much risk. In contrast, other Clients may have more money than they expect to spend in a lifetime and may
desire to create a legacy through a perpetual foundation. In that case, a portion of the portfolio can be invested more
aggressively to generate higher returns with a longer time horizon.
Frequently, individuals will have a number of goals, requiring a number of sub-portfolios within a portfolio. The
resulting portfolio often has the following components:
Full Sail Capital is a fundamental investor. Within the context of a goals-based portfolio, the Advisor uses mean-
variance optimization (MVO) to create diversified, efficient portfolios tailored to a Client’s objectives. Full Sail
Capital uses individual stocks and bonds, exchange trade funds (ETFs) and mutual funds, as well as alternative
investments. Information about securities comes from a variety of sources, including financial publications like the
Wall Street Journal, Bloomberg, individual company SEC filings, Morningstar, and other sources.
Risk of Loss
Market Risks - Investing involves risk, including the potential loss of principal, and all investors should be guided
accordingly. Publicly traded securities, including stocks, bonds, ETFs and mutual funds, are subject to changes in
price based on external market conditions. The profitability of a significant portion of Full Sail Capital’s
recommendations and/or investment decisions may depend to a great extent upon correctly assessing the future course
of price movements of stocks, bonds and other asset classes and the risks inherent with the business risks of each
investment. There can be no assurance that Full Sail Capital will be able to predict those price movements accurately
or capitalize on any such assumptions.
Mutual Funds and ETFs - An investment in a mutual fund or ETF involves risk, including the loss of principal. Mutual
fund and ETF shareholders are necessarily subject to the risks stemming from the individual issuers of the fund’s
underlying portfolio securities. Such shareholders are also liable for taxes on any fund-level capital gains, as mutual
funds and ETFs are required by law to distribute capital gains in the event they sell securities for a profit that cannot
be offset by a corresponding loss.
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Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund itself or a broker acting
on its behalf. The trading price at which a share is transacted is equal to a fund’s stated daily per share net asset value
(“NAV”), plus any shareholders fees (e.g., sales loads, purchase fees, redemption fees). The per share NAV of a
mutual fund is calculated at the end of each business day, although the actual NAV fluctuates with intraday changes
to the market value of the fund’s holdings. The trading prices of a mutual fund’s shares may differ significantly from
the NAV during periods of market volatility, which may, among other factors, lead to the mutual fund’s shares trading
at a premium or discount to actual NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the secondary market.
Generally, ETF shares trade at or near their most recent NAV, which is generally calculated at least once daily for
indexed based ETFs and potentially more frequently for actively managed ETFs. However, certain inefficiencies may
cause the shares to trade at a premium or discount to their pro rata NAV. There is also no guarantee that an active
secondary market for such shares will develop or continue to exist. Generally, an ETF only redeems shares when
aggregated as creation units (usually 20,000 shares or more). Therefore, if a liquid secondary market ceases to exist
for shares of a particular ETF, a shareholder may have no way to dispose of such shares.
Use of Private Investment - Full Sail Capital recommends that certain Clients invest in privately placed securities or
other investments, including collective investment vehicles. The investments may include private real estate, private
equity funds, etc. The managers of these investments often have broad discretion in selecting the investments. There
may also be no requirement to diversify. Neither the investments nor their managers are typically registered with any
regulator so there is a lack of regulatory oversight. There are numerous other risks in investing in these investments.
Clients should consult each investment’s offering documents explaining such risks prior to investing.
Use of Independent Managers- As stated above, Full Sail Capital selects certain Independent Managers to manage a
portion of its Clients’ assets. In these situations, Full Sail Capital continues to conduct ongoing due diligence of such
managers, but such recommendations rely to a great extent on the Independent Managers’ ability to successfully
implement their investment strategies. In addition, Full Sail Capital does not have the ability to supervise the
Independent Managers on a day-to-day basis.
Interest Rate Risk - Fluctuations in interest rates will affect the price of securities, particularly bonds and fixed income
funds. For example, a rise in interest rates will generally result in a decline in the price of a bond.
Reinvestment Risk - Related to interest rate risk, reinvestment risk is the risk that income or bond maturities may
not be able to provide the same level of income due to a decline in interest rates.
Liquidity Risk - While publicly traded securities generally enjoy a two-sided market that provides liquidity within a
few days, most alternative investments do not. For example, private real estate holdings may take months or years
before being able to be sold at an acceptable price. Clients should not invest funds in illiquid investments if they have
any potential need for liquidity with that portion of their funds.
Business Risk - Investments in individual companies or industries are subject to additional (unsystematic, or non-
market) risks. For example, a pharmaceutical company may lose value due to an FDA decision that would not affect
the market as a whole.
Political Risk - Investments may lose value due to political changes. For example, Congress could eliminate the tax-
exempt status of municipal bonds, or restrict some forms of oil drilling.
Credit Risk - Investments in fixed income securities involve the risk that the issuer could face difficulty in repaying
the debt or even default.
Inflation Risk - Inflation can erode the purchasing power of a dollar over time. Fixed-rate securities (mainly bonds)
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are particularly susceptible to this risk.
Foreign Investment Risk - Investments in securities involving foreign issuers or investments may involve risks
including adverse fluctuations in currency exchange rates, political instability, confiscations, taxes, or restrictions on
currency exchange, difficulty in selling foreign investments, and reduced legal protection.
Margin Risk - The use of short-term margin borrowings may result in certain additional risks to a Client. For example,
if securities pledged to brokers to secure a Client's margin accounts decline in value, the Client could be subject to a
"margin call", pursuant to which it must either deposit additional funds with the broker or be the subject of mandatory
liquidation of the pledged securities to compensate for the decline in value.
Cybersecurity Risk - The computer systems, networks, and devices used by Full Sail Capital and service providers to
us and our clients to carry out routine business operations employ a variety of protections designed to prevent damage
or interruption from computer viruses, network failures, computer and telecommunication failures, infiltration by
unauthorized persons and security breaches. Despite the various protections utilized, systems, networks, or devices
potentially can be breached. Clients could be negatively impacted as a result of a cybersecurity breach.
Cybersecurity breaches can include unauthorized access to systems, networks, or devices; infection from computer
viruses or other malicious software code; and attacks that shut down, disable, slow, or otherwise disrupt operations,
business processes, or website access or functionality. Cybersecurity breaches may cause disruptions and impact
business operations, potentially resulting in financial losses to a client; impediments to trading; the inability by us and
other service providers to transact business; violations of applicable privacy and other laws; regulatory fines, penalties,
reputational damage, reimbursement or other compensation costs, or additional compliance costs; as well as the
inadvertent release of confidential information.
Similar adverse consequences could result from cybersecurity breaches affecting issuers of securities in which a client
invests; governmental and other regulatory authorities; exchange and other financial market operators, banks, brokers,
dealers, and other financial institutions; and other parties. In addition, substantial costs may be incurred by these
entities in order to prevent any cybersecurity breaches in the future.
Past performance is not a guarantee of future returns. Investing in securities and other investments involve a
risk of loss that each Client should understand and be willing to bear. Clients are reminded to discuss these
risks with the Advisor.
Item 9. Disciplinary Information
There are no legal, regulatory, or disciplinary events involving Full Sail Capital or its management persons.
Full Sail Capital values the trust Clients place in the Advisor. The Advisor encourages Clients to perform the requisite
due diligence on any advisor or service provider that the Client engages. The backgrounds of the Advisor and its
Advisory Persons are available on the Investment Adviser Public Disclosure website at www.adviserinfo.sec.gov by
searching with the Advisor’s firm name or CRD# 291368.
Item 10. Other Financial Industry Activities and Affiliations
Related Attorneys
Two supervised Persons of the Advisor, Scott Cravens, and Max J. Rhodes, are licensed attorneys. Neither Mr.
Cravens nor Mr. Rhodes provide legal advice to Clients for compensation, but both may help review estate plans and
other legal documents for Clients for no additional compensation.
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Related Real Estate Management Firm
The Advisor’s wholly-owned subsidiary, FSC Realty, LLC, provides, for compensation, real estate management, and
advisory services. The management services include but are not limited to: (i) rent collection; (ii) financial
management and reporting; (iii) ad valorem tax payments; (iv) property insurance oversight and policy binding; (v)
tenant management; (vi) vendor management; (vii) contractor selection and oversight; (viii) casualty loss
management; (ix) debt servicing and management; (x) lease negotiation; and (xi) location staff oversight. The real
estate advisory services include but are not limited to: (i) acquisition and disposition consulting; (ii) transaction
management; (iii) asset due diligence management; (iv) asset plan development; (v) project consulting; and (vi)
investment analysis. A conflict of interest exists because the Advisor has an incentive to recommend the services of
FSC Realty, LLC to its Clients as FSC Realty, LLC is a wholly-owned subsidiary of the Advisor.
Use of Independent Managers
As noted in Item 4, the Advisor may implement all or a portion of a Client’s investment portfolio with one or more
Independent Managers. The Advisor does not receive any compensation nor does this present a material conflict of
interest. The Advisor will only earn its investment advisory fee as described in Item 5.
Item 11. Code of Ethics
Code of Ethics
Full Sail Capital has implemented a Code of Ethics (the “Code”) that defines the Advisor’s fiduciary commitment to
each Client. This Code applies to all persons associated with Full Sail Capital (“Supervised Persons”). The Code was
developed to provide general ethical guidelines and specific instructions regarding the Advisor’s duties to the Client.
Full Sail Capital and its Supervised Persons owe a duty of loyalty, fairness, and good faith towards each Client. It is
the obligation of Full Sail Capital’s Supervised Persons to adhere not only to the specific provisions of the Code, but
also to the general principles that guide the Code. The Code covers a range of topics that address employee ethics and
conflicts of interest. To request a copy of the Code, please contact the Advisor at (405) 286-2100.
Personal Trading with Material Interest
Full Sail Capital allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Full Sail Capital does not act as principal in any transactions. In addition, the Advisor
does not act as the general partner of a fund, or advise an investment company. Full Sail Capital does not have a
material interest in any securities traded in Client accounts.
Personal Trading in Same Securities as Clients
Full Sail Capital allows Supervised Persons to purchase or sell the same securities that may be recommended to and
purchased on behalf of Clients. Owning the same securities that are recommended (purchase or sell) to Clients presents
a conflict of interest that, as fiduciaries, must be disclosed to Clients and mitigated through policies and procedures.
As noted above, the Advisor has adopted the Code to address insider trading (material non-public information
controls); outside business activities and personal securities reporting. When trading for personal accounts, Supervised
Persons have a conflict of interest if trading in the same securities. The fiduciary duty to act in the best interest of its
Clients can be violated if personal trades are made with more advantageous terms than Client trades, or by trading
based on material non-public information. This risk is mitigated by Full Sail Capital requiring reporting of personal
securities trades by its Supervised Persons for review by the Chief Compliance Officer (“CCO”) or delegate. The
Advisor has also adopted written policies and procedures to detect the misuse of material, non-public information.
Personal Trading at Same Time as Client
While Full Sail Capital allows Supervised Persons to purchase or sell the same securities that may be recommended
to and purchased on behalf of Clients, such trades are typically aggregated with Client orders or traded afterward. Full
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Full Sail Capital, LLC
Sail Capital, or any Supervised Person of Full Sail Capital, will not transact in any security to the detriment of
any Client.
Item 12. Brokerage Practices
Recommendation of Custodian[s]
Full Sail Capital recommends that Clients utilize the custody, brokerage, and clearing services of National Financial
Services LLC and Fidelity Brokerage Services LLC (together with affiliates, “Fidelity”) for investment management
accounts. The final decision to custody assets with Fidelity is at the discretion of the Client, including those accounts
under ERISA or IRA rules and regulations, in which case the Client is acting as either the plan sponsor or IRA
accountholder. Full Sail Capital is independently owned and operated and not affiliated with Fidelity. Fidelity provides
Full Sail Capital with access to its institutional trading and custody services, which are typically not available to retail
investors.
Factors which Full Sail Capital considers in recommending Fidelity or any other broker-dealer to Clients include their
respective financial strength, reputation, execution, pricing, research, and service. Fidelity enables the Advisor to
obtain certain mutual funds without transaction charges and other securities at nominal transaction charges.
The commissions paid by Full Sail Capital’s Clients to Fidelity comply with the Advisor’s duty to obtain “best
execution.” Clients may pay commissions that are higher than another qualified Financial Institution might charge to
effect the same transaction where Full Sail Capital determines that the commissions are reasonable in relation to the
value of the brokerage and research services received. In seeking best execution, the determinative factor is not the
lowest possible cost, but whether the transaction represents the best qualitative execution, taking into consideration
the full range of a Financial Institution’s services, including among others, the value of research provided, execution
capability, commission rates, and responsiveness. Full Sail Capital seeks competitive rates but may not necessarily
obtain the lowest possible commission rates for Client transactions.
To assist the Advisor in fulfilling its duty of best execution, the Advisor generally recommends that Clients enter into
a prime brokerage arrangement with their custodian. Such an arrangement allows the Advisor to place a trade for a
Client’s account with a broker other than the custodian for execution, and then the securities bought or the funds from
the securities sold are deposited (settled) into the Client’s custodian account. The Advisor mainly does this when
trading fixed income securities and only when the Advisor believes it will result in best execution. Under these
arrangements, the custodian usually charges a flat dollar amount for its services as custodian and “prime broker”.
These fees are in addition to the commissions or other compensation a Client will pay the executing broker-dealer.
Consistent with obtaining best execution, brokerage transactions are directed to certain broker-dealers in return for
investment research products and/or services which assist Full Sail Capital in its investment decision-making process.
Such research will be used to service all of the Advisor’s Clients, but brokerage commissions paid by one Client may
be used to pay for research that is not used in managing that Client’s portfolio. The receipt of investment research
products and/or services as well as the allocation of the benefit of such investment research products and/or services
poses a conflict of interest because Full Sail Capital does not have to produce or pay for the products or services.
Full Sail Capital periodically and systematically reviews its policies and procedures regarding its recommendation of
Financial Institutions in light of its duty to obtain best execution.
Software and Support Provided by Financial Institutions - Full Sail Capital receives without cost from Fidelity
administrative support, computer software, related systems support, as well as other third party support as further
described below (together "Support") which allow Full Sail Capital to better monitor Client accounts maintained at
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Fidelity and otherwise conduct its business. Full Sail Capital receives the Support without cost because the Advisor
renders investment management services to Clients that maintain assets at Fidelity. The Support is not provided in
connection with securities transactions of Clients (i.e., not “soft dollars”). The Support benefits Full Sail Capital, but
not its Clients directly. Clients should be aware that Full Sail Capital’s receipt of economic benefits such as the Support
from a broker-dealer creates a conflict of interest since these benefits may influence the Advisor’s choice of broker-
dealer over another that does not furnish similar software, systems support, or services. In fulfilling its duties to its
Clients, Full Sail Capital endeavors at all times to put the interests of its Clients first and has determined that the
recommendation of Fidelity is in the best interest of Clients and satisfies the Advisor's duty to seek best execution.
Specifically, Full Sail Capital receives the following benefits from Fidelity: i) receipt of duplicate Client confirmations
and bundled duplicate statements; ii) access to a trading desk that exclusively services its institutional traders; iii)
access to block trading which provides the ability to aggregate securities transactions and then allocate the appropriate
shares to Client accounts; and iv) access to an electronic communication network for Client order entry and account
information.
Fidelity also makes available to the Advisor, at no additional charge, certain research and brokerage services, including
research services obtained by Fidelity directly from independent research companies, as selected by Full Sail Capital
(within specified parameters). These research and brokerage services are used by the Advisor to manage accounts.
Full Sail Capital also receives funds to be used toward qualifying third-party service providers for research, marketing,
compliance, technology and software platforms, and services. The funds are available regardless of assets held at
Fidelity. Without these arrangements, the Advisor might be compelled to purchase the same or similar services at its
own expense.
The services provided by Fidelity also include record keeping and related services that are intended to support
intermediaries like Full Sail Capital in conducting business and in serving the best interests of their clients but that
benefit the Firm.
Brokerage for Client Referrals - Full Sail Capital does not consider, in selecting or recommending broker-dealers,
whether the Advisor receives Client referrals from the Financial Institutions or other third party.
Directed Brokerage - The Client may direct Full Sail Capital in writing to use a particular Financial Institution to
execute some or all transactions for the Client. In that case, the Client will negotiate terms and arrangements for the
account with that Financial Institution and the Advisor will not seek better execution services or prices from other
Financial Institutions or be able to “batch” Client transactions for execution through other Financial Institutions with
orders for other accounts managed by Full Sail Capital (as described above). As a result, the Client may pay higher
commissions or other transaction costs, greater spreads or may receive less favorable net prices, on transactions for
the account than would otherwise be the case. Subject to its duty of best execution, Full Sail Capital may decline a
Client’s request to direct brokerage if, in the Advisor’s sole discretion, such directed brokerage arrangements would
result in additional operational difficulties.
Aggregating and Allocating Trades - The primary objective in placing orders for the purchase and sale of securities
for Client accounts is to obtain the most favorable net results taking into account such factors as 1) price, 2) size of
the order, 3) difficulty of execution, 4) confidentiality and 5) skill required of the Custodian. Full Sail Capital will
execute its transactions through the Custodian as authorized by the Client. Full Sail Capital may aggregate orders in a
block trade or trades when securities are purchased or sold through the Custodian for multiple (discretionary) accounts
in the same trading day. If a block trade cannot be executed in full at the same price or time, the securities actually
purchased or sold by the close of each business day must be allocated in a manner that is consistent with the initial
pre-allocation or other written statement. This must be done in a way that does not consistently advantage or
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disadvantage any particular Clients’ accounts.
Item 13. Review of Accounts
Account Reviews
Full Sail Capital monitors Client portfolios on a continuous and ongoing basis. The accounts will be monitored for
compliance to asset allocation target ranges through the Advisor’s investment management software. The Advisor’s
Chief Investment Officer will monitor accounts regularly and make trades as appropriate and consistent with the
Client’s investment policy statement. All Clients are encouraged to discuss their needs, goals, and objectives with Full
Sail Capital and to keep the Advisor informed of any changes thereto. The Advisor contacts Clients at least annually
to review its previous services and/or recommendations and quarterly to discuss the impact resulting from any changes
in the Client’s financial situation and/or investment objectives.
Account Statements and Reports
Unless otherwise agreed upon, Clients are provided with transaction confirmation notices and regular summary
account statements directly from the Financial Institutions where their assets are custodied. From time-to-time or as
otherwise requested, Clients may also receive written or electronic reports from Full Sail Capital and/or an outside
service provider, which contain certain account and/or market-related information, such as an inventory of account
holdings or account performance. Clients should compare the account statements they receive from their custodian
with any documents or reports they receive from Full Sail Capital or an outside service provider.
Item 14. Client Referrals and Other Compensation
Other Compensation Received by Full Sail Capital
Participation in Institutional Advisor Platform - As noted in Item 12, the Advisor has established an institutional
relationship with Fidelity to assist the Advisor in managing Client account[s]. Access to the Fidelity Platform is
provided at no charge to the Advisor. The Advisor receives access to software and related support without cost because
the Advisor renders investment management services to Clients that maintain assets at Fidelity. The software and
related systems support may benefit the Advisor, but not its Clients directly. In fulfilling its duties to its Clients, the
Advisor endeavors at all times to put the interests of its Clients first. Clients should be aware, however, that the receipt
of economic benefits from the Custodian creates a potential conflict of interest since these benefits may influence the
Advisor's recommendation of the Custodian over one that does not furnish similar software, systems support, or
services.
Additionally, the Advisor may receive the following benefits from Fidelity: receipt of duplicate Client confirmations
and bundled duplicate statements; access to a trading desk that exclusively services its institutional participants; access
to block trading which provides the ability to aggregate securities transactions and then allocate the appropriate shares
to Client accounts; and access to an electronic communication network for Client order entry and account information.
Client Referrals
Advisor may enter into solicitation agreements pursuant to which it compensates third-party intermediaries for client
referrals that result in the provision of investment advisory services by Advisor. Advisor will disclose these solicitation
arrangements to affected investors, and any cash solicitation agreements will comply with Rule 206(4)-1 under the
Advisers Act. Solicitors introducing clients to Advisor may receive compensation from Advisor, such as a retainer, a
flat fee per referral, and/or a percentage of introduced capital. Such compensation will be paid pursuant to a written
agreement with the solicitor and generally may be terminated by either party from time to time. The cost of any such
fees will be borne entirely by Advisor and not by any affected client.
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Item 15. Custody
All Clients must place their assets with a “qualified custodian”. Clients are required to engage the Custodian to retain
their funds and securities and direct Full Sail Capital to utilize that Custodian for the Client’s security transactions.
Clients should review statements provided by the Custodian and compare to any reports provided by Full Sail Capital
to ensure accuracy, as the Custodian does not perform this review. For more information about custodians and
brokerage practices, see Item 12 – Brokerage Practices.
In certain instances, Advisory Persons of Full Sail Capital serve as power of attorney for certain Client accounts of
Full Sail Capital. Additionally, the Advisor may offer bill pay services to certain Clients as part of its family office
services. As such, Full Sail Capital is deemed to have custody over certain Clients’ cash, bank accounts, or securities
as part of its advisory services, pursuant to securities regulations. Full Sail Capital is required to engage an independent
accounting firm to perform a surprise annual examination of those assets and accounts over which it maintains custody.
Any related opinions issued by an independent accounting firm are filed with the SEC and are publicly available on
the SEC’s Investment Adviser Public Disclosure website (http://adviserinfo.sec.gov).
Item 16. Investment Discretion
Full Sail Capital generally has discretion over the selection and amount of securities to be bought or sold in Client
accounts without obtaining prior consent or approval from the Client. However, these purchases or sales may be
subject to specified investment objectives, guidelines, or limitations previously set forth by the Client and agreed to
by Full Sail Capital. Discretionary authority will only be authorized upon full disclosure to the Client. The granting
of such authority will be evidenced by the Client's execution of an investment advisory agreement containing all
applicable limitations to such authority. All discretionary trades made by Full Sail Capital will be in accordance with
each Client's investment objectives and goals.
Item 17. Voting Client Securities
Full Sail Capital does not accept proxy-voting responsibility for any Client. Clients will receive proxy statements
directly from the Custodian. The Advisor will assist in answering questions relating to proxies, however, the Client
retains the sole responsibility for proxy decisions and voting.
Item 18. Financial Information
Neither Full Sail Capital, nor its management, have any adverse financial situations that would reasonably impair the
ability of Full Sail Capital to meet all obligations to its Clients. Neither Full Sail Capital, nor any of its Advisory
Persons, have been subject to a bankruptcy or financial compromise. Full Sail Capital is not required to deliver a
balance sheet along with this Disclosure Brochure as the Advisor does not collect advance fees of $1,200 or more for
services to be performed six months or more in the future.
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