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Item 1: Cover Page
Fortress Wealth Planning LLC
814 HWY A1A N, Suite 202
Ponte Vedra Beach, Florida 32082
Form ADV Part 2A – Firm Brochure
(904) 301 - 4545
March 26, 2025
www.fortresswealthplanning.com
This Brochure provides information about the qualifications and business practices of Fortress Wealth Planning
LLC, “FWP”. If you have any questions about the contents of this Brochure, please contact us at (904) 301 -
4545. The information in this Brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any state securities authority.
Fortress Wealth Planning LLC is registered as an Investment Adviser with the United States Securities and
Exchange Commission (SEC). Registration of an Investment Adviser does not imply any level of skill or training.
Additional information about FWP is available on the SEC’s website at www.adviserinfo.sec.gov, which can be
found using the firm’s identification number, 307618.
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Item 2: Material Changes
Since this is the previous annual filing of the Form ADV Part 2A for FWP on March 18, 2024, the
following material changes have been made to this version of the Disclosure Brochure:
●
Items 4, 5, 8, 10, 12, and 16 have been updated to disclose our use of Outside Managers for certain
client accounts.
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Item 3: Table of Contents
Contents
Item 1: Cover Page
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Item 2: Material Changes
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Item 3: Table of Contents
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Item 4: Advisory Business
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Item 5: Fees and Compensation
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Item 6: Performance-Based Fees and Side-By-Side Management
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Item 7: Types of Clients
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Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
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Item 9: Disciplinary Information
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Item 10: Other Financial Industry Activities and Affiliations
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Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
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Item 12: Brokerage Practices
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Item 13: Review of Accounts
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Item 14: Client Referrals and Other Compensation
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Item 15: Custody
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Item 16: Investment Discretion
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Item 17: Voting Client Securities
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Item 18: Financial Information
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Form ADV Part 2B – Brochure Supplement for Eileen Ortega
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Form ADV Part 2B – Brochure Supplement for Jay Rolfe
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Form ADV Part 2B – Brochure Supplement for Michael Skowfoe
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Form ADV Part 2B – Brochure Supplement for Joshua Ali
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Form ADV Part 2B – Brochure Supplement for Gregory Chapas
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Form ADV Part 2B – Brochure Supplement for Dalton McIlrath
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Item 4: Advisory Business
Description of Advisory Firm
Fortress Wealth Planning LLC is registered as an Investment Adviser with the United States Securities and
Exchange Commission (SEC). We were founded in January 2017. Eileen Ortega, Michael Skowfoe, and Jay
Rolfe are the principal owners of FWP. FWP currently reports $605,159,086 in discretionary and $10,522,587 in
non-discretionary Assets Under Management as of December 31, 2024.
Types of Advisory Services
Comprehensive Financial Life Management
Our Comprehensive Financial Life Management service includes investment management services and ongoing
comprehensive financial planning. This service involves working with a financial planner and support team over
the life of the relationship. The plan will be updated as the lives of the clients change.
Investment Management
We are in the business of managing individually tailored investment portfolios. Our firm provides continuous
advice to a Client regarding the investment of Client funds based on the individual needs of the Client. Through
personal discussions in which goals and objectives based on a Client's particular circumstances are established, we
develop a Client's personal investment policy or an investment plan with an asset allocation target and create and
manage a portfolio based on that policy and allocation targets. We will also review and discuss a Client’s prior
investment history, as well as family composition and background.
Account supervision is guided by the stated objectives of the Client’s Financial Plan as well as tax considerations.
Clients may impose reasonable restrictions on investing in certain securities, types of securities, or industry
sectors. Fees pertaining to this service are outlined in Item 5 of this brochure.
When appropriate, we utilize the services of third-party investment advisers (“Outside Managers”) to assist with
the management of Client accounts. We assist Clients in completing the Outside Managers’ investor profile
questionnaire, selecting an appropriate asset allocation model, interacting with the Outside Managers and
conducting an ongoing review of the Outside Managers’ investment offerings and investment selection. Our
review process and analysis of Outside Managers is further discussed in Item 8 of this Brochure. Additionally, we
will meet with the Client on a periodic basis to discuss changes in their personal or financial situation, suitability,
and any new or revised restrictions to be applied to the account.
Pontera Solutions, Inc.
In cases where the Client chooses to have FWP advise on assets that are not held at a qualified custodian
in which FWP has an advisory relationship (See Item 12 of this Brochure) referred to as “held-away
accounts,” FWP is able to provide investment management services of those held-away accounts through
a third-party order management system, Pontera Solutions, Inc (“Pontera”). These held-away accounts
include 401(k) accounts, 529 plans, variable annuities, and other similar accounts.
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Access to held-away accounts is achieved by the Client giving permission via a provided link through
Pontera for the Advisor to make asset allocation changes via the Client’s online login credentials. These
online credentials are never made available to, held or stored by FWP. Access is restricted and Advisor
will only have permissions to make changes to the allocation of funds or other securities in the account
and will not at any time be able to adjust, add to or subtract from investment options, or any other plan
policies or fees assessed by the plan or the fund providers, access the financial assets in the account, make
deposits, withdrawals or distributions. These assets will be monitored using third party account
aggregation software where the account values and holdings are transmitted and viewed from the account
aggregation software. These assets are included in calculating the total assets under management when
assessing the annual advisory fee.
Ongoing Comprehensive Financial Planning
A Client will be taken through our process to establish their goals and values. They will provide information to
help complete the following areas of analysis: net worth, cash flow, insurance, credit scores/reports, employee
benefits, retirement planning, insurance, investments, college planning, and estate planning. The information
shared will be used to create the Financial Life Management Plan, which will be used as a roadmap to align the
goals with the resources available. Gaps will be identified, and steps outlined to address any shortfalls within the
plan. Goals and Issues will be prioritized and worked on by the client and Financial Planner until each are
resolved or attained. While the values of the clients will likely remain static, the goals will be changing as their
lives evolve. The plan will be reviewed with the client at least annually to ensure it reflects the most current goals
and financial information. Clients will receive a copy of the Plan each time updates have been made.
Financial Life Management involves an evaluation of a Client's current and future financial state by using
currently known variables to predict future cash flows, asset values, and withdrawal plans. The key defining
aspect of this planning is that through the process, all questions, information, and analysis will be considered as
they affect and are affected by the entire financial and life situation of the Client.
In general, the Financial Life Management Plan will address any or all of the following areas of concern. The
Client and advisor will work together to select specific areas to cover. These areas may include, but are not limited
to, the following:
Business Planning: We provide consulting services for Clients who currently operate their own business,
are considering starting a business, or are planning for an exit from their current business. Under this type
of engagement, we work with you to assess your current situation, identify your objectives, and develop a
plan aimed at achieving your goals.
Cash Flow and Debt Management: We will conduct a review of your income and expenses to determine
your current surplus or deficit along with advice on prioritizing how any surplus should be used or how to
reduce expenses if they exceed your income. Advice may also be provided on which debts to pay off first
based on factors such as the interest rate of the debt and any income tax ramifications. We may also
recommend what we believe to be an appropriate cash reserve that should be considered for emergencies
and other financial goals, along with a review of accounts (such as money market funds) for such
reserves, plus strategies to save desired amounts.
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College Savings: Includes projecting the amount that will be needed to achieve college or other
post-secondary education funding goals, along with advice on ways for you to save the desired amount.
Recommendations as to savings strategies are included, and, if needed, we will review your financial
picture as it relates to eligibility for financial aid or the best way to contribute to education for
grandchildren (if appropriate).
Employee Benefits Optimization: We will provide review and analysis as to whether you, as an
employee, are taking the maximum advantage possible of your employee benefits, including stock
options. If you are a business owner, we will consider and/or recommend the various benefit programs
that can be structured to meet both business and personal retirement goals.
Estate Planning: This usually includes an analysis of your exposure to estate taxes and your current
estate plan, which may include whether you have a will, powers of attorney, trusts, and other related
documents. Our advice will provide specific recommendations on how to structure a plan that aligns with
the values and goals you have for your family, making sure that your wishes will be carried out as you
intend. In addition, the guidance will include ways for you to minimize or avoid future estate taxes by
implementing appropriate estate planning strategies such as the use of applicable trusts. We always
recommend that you consult with a qualified attorney when you initiate, update, or complete estate
planning activities. We may provide you with contact information for attorneys who specialize in estate
planning when you wish to hire an attorney for such purposes. From time-to-time, we will participate in
meetings or phone calls between you and your attorney with your approval or request.
Financial Goals: We will help Clients identify financial goals and develop a plan to reach them. We will
identify what you plan to accomplish, what resources you will need to make it happen, how much time
you will need to reach the goal, and how much you should budget for your goal.
Insurance: Review of existing policies to ensure proper coverage for life, health, disability, long-term
care, liability, home, and automobile.
Investment Analysis: Our firm provides continuous advice to a Client regarding the investment of Client
funds based on the individual needs of the Client. This may involve developing an asset allocation
strategy to meet Clients’ financial goals and risk tolerance, providing information on investment vehicles
and strategies, as well as assisting Clients in establishing their own investment account at a selected
broker/dealer or custodian. Through personal discussions in which goals and objectives based on a
Client's specific circumstances are established, we develop a Client's personal investment plan with an
asset allocation target and create and manage a portfolio based on that plan and allocation targets.
Account supervision is guided by the stated objectives of the Client as well as tax considerations. Clients
may impose reasonable restrictions on investing in certain securities, types of securities, or industry
sectors. The strategies and types of investments we may recommend are further discussed in Item 8 of this
brochure.
Retirement Planning: Our retirement planning services typically include projections of your likelihood
of achieving your financial goals, typically focusing on financial independence as the primary objective.
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For situations where projections show less than the desired results, we may make recommendations,
including those that may impact the original projections by adjusting certain variables (e.g., working
longer, saving more, spending less, taking more risk with investments).
If you are near retirement or already retired, advice may be given on appropriate distribution strategies to
minimize the likelihood of running out of money or having spending adversely altered during your
retirement years.
Risk Management: A risk management review includes an analysis of your exposure to major risks that
could have a significant adverse impact on your financial picture, such as premature death, disability,
property and casualty losses, or the need for long‐term care planning. Advice may be provided on ways
to minimize such risks and about weighing the costs of purchasing insurance versus the benefits of doing
so and, likewise, the potential cost of not purchasing insurance (“self‐insuring”).
Tax Planning Strategies: Advice may include ways to minimize current and future income and estate
taxes as a part of your overall financial planning picture. For example, we may make recommendations on
which type of account(s) or specific investments should be owned based in part on their “tax efficiency,”
with the consideration that there is always a possibility of future changes to federal, state or local tax laws
and rates that may impact your situation.
We recommend that you consult with a qualified tax professional before initiating any tax planning and
we may provide you with contact information for accountants or attorneys who specialize in this area if
you wish to hire someone for such purposes. We will participate in meetings or phone calls between you
and your tax professional with your approval.
Ongoing Comprehensive Financial Planning (Stand-alone Services)
We provide our ongoing comprehensive financial planning service as a stand-alone service for those Clients who
do not wish to engage us for investment management services. This service is provided as directly above under
the ongoing comprehensive financial planning sub-heading on page 4. It does not include investment management
services.
Project-Based Financial Planning Service
We provide project-based financial planning services on topics such as retirement planning, risk management,
college savings, cash flow, debt management, work benefits, and estate and incapacity planning.
Retirement Plan Consulting
Our firm provides retirement plan services to employer plan sponsors on an ongoing basis. Generally, such
services consist of assisting employer plan sponsors or plan named fiduciaries in establishing, monitoring, and
reviewing their company's participant-directed retirement plan. As the needs of the plan sponsor dictate, areas of
advising could vary and will be disclosed in the client Agreement.
In providing retirement plan services, our firm does not provide any advisory services with respect to the
following types of assets: employer securities, real estate (excluding real estate funds and publicly-traded REITs),
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participant loans, non-publicly traded securities or assets, other illiquid investments, or brokerage window
programs (collectively, “Excluded Assets”).
Certain plans and/or clients that we may provide services to are regulated under the Employee Retirement Income
Securities Act of 1974 (“ERISA”). We will provide employee benefit plan services to the plan sponsor and/or
fiduciaries as described above for the fees set forth in Item 5 of this brochure. The services we provide are
advisory in nature. We are not subject to any disqualifications under Section 411 of ERISA. In performing
fiduciary services, we are acting as a fiduciary of the plan as defined in Section 3(21)(A)(ii) under ERISA.
Client Tailored Services and Client Imposed Restrictions
We offer the same services to all Clients. However, specific Client financial plans and their implementation are
dependent upon the Financial Life Management Plan which outlines each Client’s current situation (income, tax
levels, and risk tolerance levels) and is used to construct a Client specific plan to aid in the selection of a portfolio
that matches restrictions, needs, and targets.
Clients can specify, within reason, limitations they would like to place on discretionary authority as it pertains to
individual securities and/or sectors that will be traded in their account, by notating these items on the executed
advisory agreement. Additionally, if in the best interests of the Client, the Client’s assets may be held in a
separate, client-directed account.
Wrap Fee Programs
For certain accounts and when appropriate, FWP may offer our wrap fee program. The wrap fee program is
intended for Clients who would prefer to have advisory fees and brokerage commissions bundled into a singular
fee based on a percentage of assets under management (“wrap fee”). FWP receives a portion of the wrap fee and
remits any transaction fees to the custodian. For Clients whose accounts are appropriate and suitable for such fee
structure, we will provide the Form ADV Part 2A, Appendix 1, Wrap Fee Program Brochure. Please refer to that
Wrap Fee Program Brochure for more information.
The strategies employed under a wrap fee program may differ from the strategy employed for regular investment
management services, where advisory fees and brokerage commissions are paid separately (“non-wrap”). A wrap
fee may be appropriate for accounts that incur larger sums of brokerage commissions due to larger amounts of
trading activity. This strategy is not appropriate for all accounts, such as those under a more passive investment
strategy. Please contact FWP should you have any questions regarding the wrap fee program.
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Item 5: Fees and Compensation
Please note, unless a Client has received the firm’s Disclosure Brochure at least 48 hours prior to signing the
investment advisory contract, the investment advisory contract may be terminated by the Client within five (5)
business days of signing the contract without incurring any advisory fees. How we are paid depends on the type of
advisory service we are performing. Please review the fee and compensation information below.
Financial Life Management Services Fee Schedule
Our standard advisory fee is based on the market value of the assets under management and is calculated as
follows:
Account Value
Annual Advisory Fee
$1 - $2,000,000
1.25%
$2,000,000 - $5,000,000
0.80%
$5,000,001 - $10,000,000
0.60%
$10,000,001 and Above
0.40%
The minimum annual fee is $7,500 and is pro-rated and paid in advance on a quarterly basis. For Client
Households with $600,000 or less in assets under our management, the minimum annual fee will be greater than
1.25%. The advisory fee is a tiered fee and is calculated by assessing the percentage rates using the predefined
levels of assets as shown in the above chart and applying the fee to the account value as of the last day of the
previous quarter. From time to time, FWP will manage certain accounts that are invested in 100% fixed income.
These accounts will be separate from other managed accounts for the Client and FWP may negotiate a fee for
these accounts that is lower than what is disclosed in the fee table above. No increase in the annual fee shall be
effective without agreement from the Client by signing a new agreement or amendment to their current advisory
agreement.
Advisory fees are directly debited from Client accounts, or the Client may choose to pay by check or credit card.
Accounts initiated or terminated during a calendar quarter will be charged a prorated fee based on the amount of
time remaining in the billing period. An account may be terminated with written notice at least 30 calendar days
in advance. Upon termination of the account, any unearned fee will be refunded to the Client.
If FWP utilizes an Outside Manager, the above fee schedule does not include the Outside Manager’s fee. FWP
will debit the account for its fee and the Outside Manager will debit the Client's account for their fee. The Outside
Manager’s advisory fees, billing schedule, and payment procedures are set forth in their separate written
disclosure documents, advisory agreements, and/or the account opening documents of your account Custodian. At
no point will the combined fee charged to the Client exceed 2% of assets under management.
Ongoing Comprehensive Financial Planning
If we do not manage any assets, our fees for Ongoing Financial Planning consists of a fixed flat fee beginning at a
minimum of $7,500. The amount of the fee is based on the specifics of the work and is dependent on the
complexity and the needs of the client. Ongoing Financial Planning consists of an upfront charge that is equal to
one half of the Client’s annual fee and the remainder of the annual fee is an ongoing fee that is paid quarterly, in
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advance. The annual fee is negotiable in certain cases. Fees for this service may be paid by electronic funds
transfer or check. This service may be terminated with 30 days’ notice. Upon termination of any agreement, the
fee will be prorated, and any unearned fee will be refunded to the Client.
The upfront portion of the Comprehensive Financial Planning fee is for Client onboarding, data gathering, and
setting the basis for the financial plan. This work will commence immediately after the fee is paid and will be
completed within the first 60-90 days of the date the fee is paid. Therefore, the upfront portion of the fee will not
be paid more than 6 months in advance.
Project-Based Financial Planning Fixed Fee
Project-Based Financial Planning is offered on a fixed fee basis. The fixed fee will be agreed upon before the
start of any work. The fixed fee for project-based financial planning will begin at $7,500. The amount of the fee is
based on the specifics of the work and is dependent on the complexity and the needs of the client. If a fixed fee
program is chosen, half of the fee is due at the beginning of the process and the remainder is due at completion of
work, however, FWP will not bill an amount above $1,200 more than 6 months in advance. This work will
commence immediately after the fee is paid, and will be completed within the first 60-90 days of the date the fee
is paid. Therefore, the upfront portion of the fee will not be paid more than 6 months in advance. Fees for this
service may be paid by electronic funds transfer or check. In the event of early termination any prepaid but
unearned fees will be refunded to the Client and any completed deliverables of the project will be provided to the
Client and no further fees will be charged.
Retirement Plan Consulting Fee
The Plan or Plan Sponsor will pay the Advisor an annualized advisory fee based on the market value of Plan
assets according to the following fee schedule (“Advisory Fee”):
0.35% or 35 basis points of the Plan assets
The Advisory Fee is billed quarterly, in advance of each quarter, based on the fair market value of plan assets
supervised by the Advisor on the last business day of the preceding quarter. The fees in the first quarter of the
Agreement shall be prorated from the inception date to the end of the first quarter.
If the Agreement terminates before the end of a quarter, the Advisory Fee pre-paid from the effective date of
termination to the end of the quarter will be refunded by the Advisor.
If the Plan Sponsor or Plan Named Fiduciary elects that the Plan will pay the Advisory Fee, the Advisory Fee will
be automatically deducted from the Plan account[s] by the Custodian based on the authorization provided by the
Plan Sponsor or Plan Named Fiduciary to the Custodian. The Advisor shall send a quarterly invoice to the
Custodian indicating the amount of the fees to be deducted from the Plan account[s]. Regardless of whether the
Plan or Plan Sponsor elects that the Plan pay the Advisory Fee or that the Plan Sponsor pay the Advisory Fee, the
Advisor will provide the Plan Sponsor or Plan Named Fiduciary, if required, a written invoice itemizing the fee,
including the calculation period covered by the fee, the account value and the methodology used to calculate the
fee. Based on the election above, the Plan or the Plan Sponsor shall be responsible for paying the invoice within
thirty days from receipt of the invoice. In the event the Plan Sponsor or Plan Named Fiduciary has elected the
Plan to pay the Advisory Fee but the Custodian has not caused the Plan to pay the Advisory Fee to Advisor, the
Plan Sponsor agrees to pay the Advisory Fee, notwithstanding any election herein to the contrary. In all cases, the
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Plan Sponsor or Plan Named Fiduciary, as applicable, shall be responsible for assuring that the Custodian
provides the Advisor sufficient information to assure the accurate calculation and payment of the Advisory Fee.
Other Types of Fees and Expenses
Our fees are exclusive of brokerage commissions, transaction fees, and other related costs and expenses which
may be incurred by the Client. Clients may incur certain charges imposed by custodians, brokers, and other third
parties such as custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire transfer, and
electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. Mutual fund and
exchange-traded funds also charge internal management fees, which are disclosed in a fund's prospectus. Such
charges, fees, and commissions are exclusive of and in addition to our fee, and we shall not receive any portion of
these commissions, fees, and costs. Please see our Wrap Fee Brochure detailed within the Form ADV Part 2A
Appendix 1 for more information on what transaction fees are included in our fees.
Item 12 further describes the factors that we consider in selecting or recommending broker-dealers for Client’s
transactions and determining the reasonableness of their compensation (e.g., commissions).
We do not accept compensation for the sale of securities or other investment products including asset-based sales
charges or service fees from the sale of mutual funds.
Item 6: Performance-Based Fees and
Side-By-Side Management
We do not offer performance-based fees and do not engage in side-by-side management.
Item 7: Types of Clients
We provide financial planning and portfolio management services to individuals, high net-worth individuals,
charitable organizations, and corporations or other businesses.
We do not have a minimum account size requirement. The minimum annual fee for Financial Life Management
Services is $7,500 and is pro-rated and paid in advance on a quarterly basis. For Client Households with $600,000
or less in assets under our management, the minimum annual fee will be greater than 1.25%.
Item 8: Methods of Analysis, Investment
Strategies and Risk of Loss
We recognize that each client’s needs and goals are different; subsequently portfolio strategies and underlying
investment vehicles may vary. Generally, our investment advice is based on Modern Portfolio Theory and the
belief that proper diversification and risk management will provide an investor client with a stable and consistent
return over time. The practice of Modern Portfolio Theory does not employ market timing or stock selection
methods of investing but rather a long-term strategic allocation with periodic rebalancing of the account to
maintain desired risk levels.
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While decisions about asset allocation are the most important decisions to be made about portfolios, we also
evaluate the managers we select on an ongoing basis. In particular, we look for their ability to deliver consistent
returns within their asset class in a cost-effective and tax-efficient manner. While we do not quickly jump from
one manager to the other, we continually monitor the strategies we utilize to ensure that there is still support for
the presence of continued performance relative to benchmarks and adherence to their stated investment style and
process. We think that an approach that follows a methodical and repeatable research process, keeps manager fees
low, employs complementary active and passive managers, and stays invested for the long term gives the highest
probability of success.
Active and Passive Management
We utilize both active and passive investment managers. We expect the performance of active and passive
managers to be complementary over a full market cycle. Where we don’t see value in adding active risk we utilize
low-cost passive index funds and ETFs.
Passive investment management is characterized by low portfolio expenses (i.e. the funds inside the portfolio have
low internal costs), minimal trading costs (due to infrequent trading activity), and relative tax efficiency (because
the funds inside the portfolio are tax efficient and turnover inside the portfolio is minimal).
In contrast, active management involves a single manager or managers who employ some method, strategy or
technique to construct a portfolio that is intended to generate returns that are greater than the broader market or a
designated benchmark.
Use of Outside Managers: We may refer Clients to Third Party Investment Advisers or advisory programs
(“Outside Managers”). Our analysis of Outside Managers involves the examination of the experience, expertise,
investment philosophies, and past performance of the Outside Managers in an attempt to determine if that Outside
Manager has demonstrated an ability to invest over a period of time and in different economic conditions. We
monitor the Outside Manager's underlying holdings, strategies, concentrations, and leverage as part of our overall
periodic risk assessment. Additionally, as part of our due diligence process, we survey the Outside Manager's
compliance and business enterprise risks. A risk of investing with an Outside Manager who has been successful in
the past is that they may not be able to replicate that success in the future. In addition, we do not control the
underlying investments in an Outside Manager's portfolio. There is also a risk that an Outside Manager may
deviate from the stated investment mandate or strategy of the portfolio, making it a less suitable investment for
our Clients. Moreover, as we do not control the Outside Manager's daily business and compliance operations, we
may be unaware of the lack of internal controls necessary to prevent business, regulatory or reputational
deficiencies.
Material Risks Involved
All investing strategies we offer involve risk and may result in a loss of your original investment which you
should be prepared to bear. Many of these risks apply equally to stocks, bonds, commodities, and any other
investment or security. Material risks associated with our investment strategies are listed below.
Market Risk: Market risk involves the possibility that an investment’s current market value will fall because of a
general market decline, reducing the value of the investment regardless of the operational success of the issuer’s
operations or its financial condition.
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Strategy Risk: The Adviser’s investment strategies and/or investment techniques may not work as intended.
Concentration Risk: Certain investment strategies focus on particular asset-classes, industries, sectors or types of
investment. From time to time these strategies may be subject to greater risks of adverse developments in such
areas of focus than a strategy that is more broadly diversified across a wider variety of investments.
Interest Rate Risk: Bond (fixed income) prices generally fall when interest rates rise, and the value may fall
below par value or the principal investment. The opposite is also generally true: bond prices generally rise when
interest rates fall. In general, fixed income securities with longer maturities are more sensitive to these price
changes. Most other investments are also sensitive to the level and direction of interest rates.
Legal or Legislative Risk: Legislative changes or Court rulings may impact the value of investments, or the
securities’ claim on the issuer’s assets and finances.
Inflation: Inflation may erode the buying power of your investment portfolio, even if the dollar value of your
investments remains the same.
Risks Associated with Securities
Apart from the general risks outlined above which apply to all types of investments, specific securities may have
other risks.
Commercial Paper is, in most cases, an unsecured promissory note that is issued with a maturity of 270 days or
less. Being unsecured the risk to the investor is that the issuer may default.
Common stocks may go up and down in price quite dramatically, and in the event of an issuer’s bankruptcy or
restructuring could lose all value. A slower-growth or recessionary economic environment could have an adverse
effect on the price of all stocks.
Corporate Bonds are debt securities to borrow money. Generally, issuers pay investors periodic interest and
repay the amount borrowed either periodically during the life of the security and/or at maturity. Alternatively,
investors can purchase other debt securities, such as zero coupon bonds, which do not pay current interest, but
rather are priced at a discount from their face values and their values accrete over time to face value at maturity.
The market prices of debt securities fluctuate depending on factors such as interest rates, credit quality, and
maturity. In general, market prices of debt securities decline when interest rates rise and increase when interest
rates fall. The longer the time to a bond’s maturity, the greater its interest rate risk.
Bank Obligations including bonds and certificates of deposit may be vulnerable to setbacks or panics in the
banking industry. Banks and other financial institutions are greatly affected by interest rates and may be adversely
affected by downturns in the U.S. and foreign economies or changes in banking regulations.
Municipal Bonds are debt obligations generally issued to obtain funds for various public purposes, including the
construction of public facilities. Municipal bonds pay a lower rate of return than most other types of bonds.
However, because of a municipal bond’s tax-favored status, investors should compare the relative after-tax return
to the after-tax return of other bonds, depending on the investor’s tax bracket. Investing in municipal bonds carries
the same general risks as investing in bonds in general. Those risks include interest rate risk, reinvestment risk,
inflation risk, market risk, call or redemption risk, credit risk, and liquidity and valuation risk.
Options and other derivatives carry many unique risks, including time-sensitivity, and can result in the complete
loss of principal. While covered call writing does provide a partial hedge to the stock against which the call is
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written, the hedge is limited to the amount of cash flow received when writing the option. When selling covered
calls, there is a risk the underlying position may be called away at a price lower than the current market price.
Exchange Traded Funds prices may vary significantly from the Net Asset Value due to market conditions.
Certain Exchange Traded Funds may not track underlying benchmarks as expected. ETFs are also subject to the
following risks: (i) an ETF’s shares may trade at a market price that is above or below their net asset value; (ii)
trading of an ETF’s shares may be halted if the listing exchange’s officials deem such action appropriate, the
shares are delisted from the exchange, or the activation of market-wide “circuit breakers” (which are tied to large
decreases in stock prices) halts stock trading generally. The Adviser has no control over the risks taken by the
underlying funds in which the Clients invest.
Mutual Funds: When a Client invests in open-end mutual funds or ETFs, the Client indirectly bears its
proportionate share of any fees and expenses payable directly by those funds. Therefore, the Client will incur
higher expenses, many of which may be duplicative. In addition, the Client's overall portfolio may be affected by
losses of an underlying fund and the level of risk arising from the investment practices of an underlying fund
(such as the use of derivatives).
Item 9: Disciplinary Information
Criminal or Civil Actions
FWP and its management have not been involved in any criminal or civil action.
Administrative Enforcement Proceedings
FWP and its management have not been involved in administrative enforcement proceedings.
Self-Regulatory Organization Enforcement Proceedings
FWP and its management have not been involved in legal or disciplinary events that are material to a Client’s or
prospective Client’s evaluation of FWP or the integrity of its management.
Item 10: Other Financial Industry Activities and
Affiliations
No FWP employee is registered, or has an application pending to register, as a broker-dealer or a registered
representative of a broker-dealer.
No FWP employee is registered, or has an application pending to register, as a futures commission merchant,
commodity pool operator or a commodity trading advisor.
FWP does not have any related parties. As a result, we do not have a relationship with any related parties.
FWP only receives compensation directly from Clients. We do not receive compensation from any outside source.
We do not have any conflicts of interest with any outside party.
From time to time and for interested clients, Eileen Ortega offers trustee and personal representative services in
her separate, individual capacity as described below. Due to the separate and additional compensation Eileen
14
Ortega will earn in her individual capacity when providing trustee and personal representative services, Eileen
Ortega has a financial incentive to recommend her own trustee and personal representative services. This creates a
conflict of interest. Eileen Ortega and FWP address this conflict of interest by fully disclosing it in this brochure,
by only agreeing to serve as a client's trustee or personal representative when believed to be in a client's best
interest, and by advising clients that they are under no obligation to retain Eileen Ortega for her separate trustee or
personal representative services.
Trustee services include but are not limited to:
● Performing administration of the trust, carrying out the intentions of the Grantor;
● Processing Discretionary Requests on behalf of the beneficiaries;
● Ensuring proper documentation of all Trustee Actions;
● Coordinating a Prudent Investment Strategy for the trust on behalf of the beneficiaries;
● Overseeing the management of any Real Estate owned by the trust; and
● Coordinating required tax reporting and annual accountings to beneficiaries.
Personal Representative services include but are not limited to:
Identify and inventory all assets owned by the decedent and coordinate appraisal;
Identify all debts to be satisfied as well as collect debts owed to the decedent;
● Gather and file appropriate documents with Court to establish the Estate;
●
●
● Coordinate distribution of assets and work with Trustee of any Trusts to ensure proper administration;
● Coordinate filing of all final tax returns on behalf of the decedent including Federal Estate Tax Return;
and
● Coordinate appraisal and disposition of personal property and Real Estate.
Recommendations or Selections of Other Investment Advisers
FWP recommends Clients to Outside Managers to manage their accounts. In the event that we recommend an
Outside Manager, we do not share in their advisory fee. Our fee is separate and in addition to their compensation
(as noted in Item 5 of this brochure). In addition, Clients will receive a copy of the Outside Manager’s Form ADV
2A, Firm Brochure, which also describes the Outside Manager’s fee. You are not obligated, contractually or
otherwise, to use the services of any Outside Manager we recommend. Moreover, FWP will only recommend an
Outside Manager who is properly licensed or registered as an investment adviser.
Item 11: Code of Ethics, Participation or
Interest in Client Transactions and Personal
Trading
As a fiduciary, our firm and its associates have a duty of utmost good faith to act solely in the best interests of
each Client. Our Clients entrust us with their funds and personal information, which in turn places a high standard
on our conduct and integrity. Our fiduciary duty is a core aspect of our Code of Ethics and represents the expected
basis of all of our dealings. The firm also accepts the obligation not only to comply with the mandates and
15
requirements of all applicable laws and regulations but also to take responsibility to act in an ethical and
professionally responsible manner in all professional services and activities
Code of Ethics Description
This code does not attempt to identify all possible conflicts of interest, and literal compliance with each of its
specific provisions will not shield associated persons from liability for personal trading or other conduct that
violates a fiduciary duty to advisory Clients. A summary of the Code of Ethics' Principles is outlined below.
Integrity - Associated persons shall offer and provide professional services with integrity.
●
● Objectivity - Associated persons shall be objective in providing professional services to Clients.
● Competence - Associated persons shall provide services to Clients competently and maintain the
necessary knowledge and skill to continue to do so in those areas in which they are engaged.
● Fairness - Associated persons shall perform professional services in a manner that is fair and reasonable
to Clients, principals, partners, and employers, and shall disclose conflict(s) of interest in providing such
services.
● Confidentiality - Associated persons shall not disclose confidential Client information without the specific
consent of the Client unless in response to proper legal process, or as required by law.
● Professionalism - Associated persons' conduct in all matter shall reflect the credit of the profession.
● Diligence - Associated persons shall act diligently in providing professional services.
We periodically review and amend our Code of Ethics to ensure that it remains current, and we require all firm
access persons to attest to their understanding of and adherence to the Code of Ethics at least annually. Our firm
will provide a copy of its Code of Ethics to any Client or prospective Client upon request.
Investment Recommendations Involving a Material Financial Interest and Conflicts of Interest
Neither our firm, its associates or any related person is authorized to recommend to a Client or effect a transaction
for a Client, involving any security in which our firm or a related person has a material financial interest, such as
in the capacity as an underwriter, adviser to the issuer, etc.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest
Our firm and its “related persons” may buy or sell securities similar to, or different from, those we recommend to
Clients for their accounts. In an effort to reduce or eliminate certain conflicts of interest involving the firm or
personal trading, our policy may require that we restrict or prohibit associates’ transactions in specific reportable
securities transactions. Any exceptions or trading pre-clearance must be approved by the firm principal in advance
of the transaction in an account, and we maintain the required personal securities transaction records per
regulation.
Trading Securities At/Around the Same Time as Client’s Securities
From time to time, our firm or its “related persons” may buy or sell securities for themselves at or around the
same time as clients. This may provide an opportunity for representatives of FWP to buy or sell securities before
or after recommending securities to clients resulting in representatives profiting off the recommendations they
provide to clients. Such transactions may create a conflict of interest; however, FWP will never engage in trading
that operates to the client’s disadvantage if representatives of FWP buy or sell securities at or around the same
time as clients.
16
Item 12: Brokerage Practices
Factors Used to Select Custodians and/or Broker-Dealers
Fortress Wealth Planning LLC does not have any affiliation with Broker-Dealers. Specific custodian
recommendations are made to the Client based on their need for such services. We recommend custodians based
on the reputation and services provided by the firm.
1. Research and Other Soft-Dollar Benefits
We currently do not receive soft dollar benefits.
2. Brokerage for Client Referrals
We receive no referrals from a broker-dealer or third party in exchange for using that broker-dealer or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
We do recommend a specific custodian for Clients to use, however, Clients may custody their assets at a custodian
of their choice. Clients may also direct us to use a specific broker-dealer to execute transactions. By allowing
Clients to choose a specific custodian, we may be unable to achieve the most favorable execution of Client
transaction and this may cost Clients money over using a lower-cost custodian.
The Custodian and Brokers We Use (Fidelity)
Registrant has an arrangement with National Financial Services LLC, and Fidelity Brokerage Services LLC
(together with all affiliates, "Fidelity") through which Fidelity provides Registrant with Fidelity's "platform"
services. The platform services include, among others, brokerage, custodial, administrative support, record
keeping and related services that are intended to support intermediaries like Registrant in conducting business and
in serving the best interests of their clients but that may benefit Registrant.
Fidelity charges brokerage commissions and transaction fees for effecting certain securities transactions (i.e.,
transactions fees are charged for certain no-load mutual funds, commissions are charged for individual equity and
debt securities transactions). Fidelity enables Registrant to obtain many no-load mutual funds without transaction
charges and other no-load funds at nominal transaction charges. Fidelity’s commission rates are generally
considered discounted from customary retail commission rates. However, the commissions and transaction fees
charged by Fidelity may be higher or lower than those charged by other custodians and broker-dealers.
As part of the arrangement, Fidelity also makes available to Registrant, at no additional charge to Registrant,
certain research and brokerage services, including research services obtained by Fidelity directly from
independent research companies, as selected by Registrant (within specified parameters). These research and
brokerage services are used by Registrant to manage accounts for which Registrant has investment discretion.
As a result of receiving such services for no additional cost, Registrant may have an incentive to continue to use
or expand the use of Fidelity's services. Registrant examined this potential conflict of interest when it chose to
enter into the relationship with Fidelity and has determined that the relationship is in the best interests of
Registrant's clients and satisfies its client obligations, including its duty to seek best execution. A client may pay a
commission that is higher than another qualified broker-dealer might charge to effect the same transaction where
17
the Registrant determines in good faith that the commission is reasonable in relation to the value of the brokerage
and research services received. In seeking best execution, the determinative factor is not the lowest possible cost,
but whether the transaction represents the best qualitative execution, taking into consideration the full range of a
broke-dealer’s services, including the value of research provided, execution capability, commission rates, and
responsiveness. Accordingly, although Registrant will seek competitive rates, to the benefit of all clients, it may
not necessarily obtain the lowest possible commission rates for specific client account transactions. Although the
investment research products and services that may be obtained by Registrant will generally be used to service all
of Registrant’s clients, a brokerage commission paid by a specific client may be used to pay for research that is
not used in managing that specific client’s account. Registrant and Fidelity are not affiliates, and no broker-dealer
affiliated with Registrant is involved in the relationship between Registrant and Fidelity.
Aggregating (Block) Trading for Multiple Client Accounts
Generally, we combine multiple orders for shares of the same securities purchased for advisory accounts we
manage (this practice is commonly referred to as “block trading”). We will then distribute a portion of the shares
to participating accounts in a fair and equitable manner. The distribution of the shares purchased is typically
proportionate to the size of the account, but it is not based on account performance or the amount or structure of
management fees. Subject to our discretion, regarding particular circumstances and market conditions, when we
combine orders, each participating account pays an average price per share for all transactions and pays a
proportionate share of all transaction costs. Please see our Wrap Fee Brochure detailed within the Form ADV Part
2A Appendix 1 for more information on what transaction fees are included within our fee schedule. Accounts
owned by our firm or persons associated with our firm may participate in block trading with your accounts;
however, they will not be given preferential treatment. Outside Managers used by FWP may block Client trades at
their discretion. Their specific practices are further discussed in their ADV Part 2A, Item 12.
Item 13: Review of Accounts
Jay Duncan Rolfe, Partner and CCO of FWP, will work with the client’s service team to obtain current
information regarding their assets and investment holdings and will review this information as part of our
financial planning services. FWP does not provide specific reports to financial planning clients, other than
financial plans.
Clients may elect trade confirmations from the broker(s) for each transaction in their accounts as well as monthly
or quarterly statements and annual tax reporting statements from their custodian showing all activity in the
accounts, such as receipt of dividends and interest.
FWP will not provide written reports to Investment Management Clients.
18
Item 14: Client Referrals and Other
Compensation
We do not receive any economic benefit, directly or indirectly, from any third party for advice rendered to our
Clients. Nor do we, directly or indirectly, compensate any person who is not advisory personnel for Client
referrals.
Item 15: Custody
In connection with Eileen Ortega serving as Trustee to FWP clients’ Trust and/or Personal Representative to FWP
clients’ Estates, FWP accepts custody of Client funds and securities. FWP maintains robust custody policies and
procedures and is in compliance with the annual surprise examination requirement.
For Client accounts in which FWP directly debits their advisory fee:
i.
ii.
iii.
FWP will send a copy of its invoice to the custodian at the same time that it sends the Client a copy.
The custodian will send at least quarterly statements to the Client showing all disbursements for the
account, including the amount of the advisory fee.
The Client will provide written authorization to FWP, permitting them to be paid directly for their
accounts held by the custodian.
Clients should receive at least quarterly statements from the broker-dealer, bank or other qualified custodian that
holds and maintains Client's investment assets. We urge you to carefully review such statements and compare
such official custodial records to the account statements or reports that we may provide to you. Our statements or
reports may vary from custodial statements based on accounting procedures, reporting dates, or valuation
methodologies of certain securities.
Item 16: Investment Discretion
For most Client accounts where we provide Investment Management Services, we maintain discretion over Client
accounts with respect to securities to be bought and sold and the amount of securities to be bought and sold.
Investment discretion is explained to Clients in detail when an advisory relationship has commenced. At the start
of the advisory relationship, the Client will execute a Limited Power of Attorney, which will grant our firm
discretion over the account. Additionally, the discretionary relationship will be outlined in the advisory contract
and signed by the Client. If FWP has engaged an Outside Manager to assist with the management of Client’s
portfolio, FWP has the discretion to direct the Outside Manager to buy or sell securities for Client’s portfolio
without obtaining prior Client approval for each transaction.
In limited circumstances, we provide Investment Management Services on a Non-Discretionary basis. In these
circumstances, we will obtain the Client’s consent before making any changes to the portfolio.
19
Item 17: Voting Client Securities
We do not vote Client proxies. Therefore, Clients maintain exclusive responsibility for: (1) voting proxies, and (2)
acting on corporate actions pertaining to the Client’s investment assets. The Client shall instruct the Client’s
qualified custodian to forward to the Client copies of all proxies and shareholder communications relating to the
Client’s investment assets. If the Client would like our opinion on a particular proxy vote, they may contact us at
the number listed on the cover of this brochure.
In most cases, you will receive proxy materials directly from the account custodian. However, in the event we
were to receive any written or electronic proxy materials, we would forward them directly to you by mail, unless
you have authorized our firm to contact you by electronic mail, in which case, we would forward you any
electronic solicitation to vote proxies.
Item 18: Financial Information
Registered Investment Advisers are required in this Item to provide you with certain financial information or
disclosures about our financial condition. We have no financial commitment that impairs our ability to meet
contractual and fiduciary commitments to Clients, and we have not been the subject of a bankruptcy proceeding.
We do not require or solicit prepayment of more than $1,200 in fees per Client six months in advance.
20
Fortress Wealth Planning LLC
814 HWY A1A N, Suite 202
Ponte Vedra Beach, Florida 32082
(904) 301 - 4545
March 26, 2025
Form ADV Part 2B – Brochure Supplement for Eileen Ortega
Eileen Ortega - Individual CRD# 2388971
Partner
This brochure supplement provides information about Eileen Ortega that supplements the Fortress Wealth
Planning LLC (“FWP”) brochure. A copy of that brochure precedes this supplement. Please contact Jay Rolfe if
the FWP brochure is not included with this supplement or if you have any questions about the contents of this
supplement.
Additional information about Eileen Ortega is available on the SEC’s website at www.adviserinfo.sec.gov which
can be found using the identification number 2388971.
21
Item 2: Educational Background and Business
Experience
Eileen Ortega
Born: 1967
Educational Background
• 1989 – Bachelor of Arts, Douglass College/Rutgers University
Business Experience
• 06/2021 – Present, Fortress Wealth Planning LLC, Partner
• 01/2017 - 06/2021, Hightower Advisors, LLC, Partner
• 09/2007 – 01/2017, Wells Fargo Private Bank, Senior Vice President/Senior Trust Advisor
Professional Designations, Licensing & Exams
Certified Trust and Fiduciary Advisor: The Certified Trust and Fiduciary Advisor (CTFA) is a
professional designation offered by the American Bankers Association (ABA), which provides training and
knowledge in taxes, investments, financial planning, trusts, and estate. To receive the Certified Trust and
Fiduciary Advisor designation, candidates must have a minimum level of wealth management work experience
and approved training programs. Applicants are also required to pass an examination successfully. Continuing
education is needed to maintain the CTFA designation. The ABA defines professional wealth management
experience as providing client advice relating to trusts, estates, IRAs, qualified retirement plans, custody, and
individual asset management accounts. Providing specialty services in administration, investment management,
tax, legal, finance, and estate planning is also considered professional wealth management experience by the
ABA. In addition to satisfying these requirements, applicants are required to sign the ABA Professional
Certifications’ Code of Ethics statement.
Item 3: Disciplinary Information
No management person at Fortress Wealth Planning LLC has ever been involved in an arbitration claim of any
kind or been found liable in a civil, self-regulatory organization, or administrative proceeding.
Item 4: Other Business Activities
From time to time and for interested clients, Eileen Ortega offers trustee and personal representative services. Due
to the separate and additional compensation Eileen Ortega will earn in her individual capacity when providing
22
trustee and personal representative services, Eileen Ortega has a financial incentive to recommend her own trustee
and personal representative services. This creates a conflict of interest. Eileen Ortega and FWP address this
conflict of interest by fully disclosing it, by only agreeing to serve as a client's trustee or personal representative
when believed to be in a client's best interest, and by advising clients that they are under no obligation to retain
Eileen Ortega for her separate trustee or personal representative services.
Item 5: Additional Compensation
Eileen Ortega receives additional compensation tied to the trustee and personal representative services described
in Item 4 of this brochure supplement.
Item 6: Supervision
Jay Duncan Rolfe, as Partner and Chief Compliance Officer of FWP, is responsible for supervision. He may be
contacted at the phone number on this brochure supplement.
23
Fortress Wealth Planning LLC
814 HWY A1A N, Suite 202
Ponte Vedra Beach, Florida 32082
(904) 301 - 4545
March 26, 2025
Form ADV Part 2B – Brochure Supplement for Jay Rolfe
Jay Duncan Rolfe - Individual CRD# 6769861
Partner and Chief Compliance Officer
This brochure supplement provides information about Jay Duncan Rolfe that supplements the Fortress Wealth
Planning LLC (“FWP”) brochure. A copy of that brochure precedes this supplement. Please contact Jay Rolfe if
the FWP brochure is not included with this supplement or if you have any questions about the contents of this
supplement.
Additional information about Jay Duncan Rolfe is available on the SEC’s website at www.adviserinfo.sec.gov
which can be found using the identification number 6769861.
24
Item 2: Educational Background and Business
Experience
Jay Duncan Rolfe
Born: 1953
Educational Background
• 1975 – Bachelor of Arts, University of Tulsa
• 1990 – Masters of Business Administration, University of Tulsa
Business Experience
• 06/2021 – Present, Fortress Wealth Planning LLC, Partner
• 01/2017 - 06/2021, Hightower Advisors, LLC, Partner
• 08/1998-1/2017 Wells Fargo Private Bank, Senior Fiduciary Advisor
Professional Designations, Licensing & Exams
Certified Trust and Fiduciary Advisor: The Certified Trust and Fiduciary Advisor (CTFA) is a
professional designation offered by the American Bankers Association (ABA), which provides training and
knowledge in taxes, investments, financial planning, trusts, and estate. To receive the Certified Trust and
Fiduciary Advisor designation, candidates must have a minimum level of wealth management work experience
and approved training programs. Applicants are also required to pass an examination successfully. Continuing
education is needed to maintain the CTFA designation. The ABA defines professional wealth management
experience as providing client advice relating to trusts, estates, IRAs, qualified retirement plans, custody, and
individual asset management accounts. Providing specialty services in administration, investment management,
tax, legal, finance, and estate planning is also considered professional wealth management experience by the
ABA. In addition to satisfying these requirements, applicants are required to sign the ABA Professional
Certifications’ Code of Ethics statement.
Accredited Estate Planner: The Accredited Estate Planner® (AEP®) designation is a graduate level specialization
in estate planning, obtained in addition to already recognized professional credentials within the various
disciplines of estate planning. It is awarded by the National Association of Estate Planners & Councils (NAEPC)
to estate planning professionals who meet stringent requirements of experience, knowledge, education
professional reputation, and character
25
Item 3: Disciplinary Information
No management person at Fortress Wealth Planning LLC has ever been involved in an arbitration claim of any
kind or been found liable in a civil, self-regulatory organization, or administrative proceeding.
Item 4: Other Business Activities
Jay Duncan Rolfe is not involved with outside business activities.
Item 5: Additional Compensation
Jay Duncan Rolfe does not receive any economic benefit from any person, company, or organization, in exchange
for providing Clients advisory services through FWP.
Item 6: Supervision
Jay Duncan Rolfe, as Partner and Chief Compliance Officer of FWP, is responsible for supervision. He may be
contacted at the phone number on this brochure supplement.
26
Fortress Wealth Planning LLC
814 HWY A1A N, Suite 202
Ponte Vedra Beach, Florida 32082
(904) 301 - 4545
March 26, 2025
Form ADV Part 2B – Brochure Supplement for Michael Skowfoe
Michael Gerard Skowfoe - Individual CRD# 3115056
Partner
This brochure supplement provides information about Michael Gerard Skowfoe that supplements the Fortress
Wealth Planning LLC (“FWP”) brochure. A copy of that brochure precedes this supplement. Please contact Jay
Rolfe if the FWP brochure is not included with this supplement or if you have any questions about the contents of
this supplement.
Additional information about Michael Gerard Skowfoe is available on the SEC’s website at
www.adviserinfo.sec.gov which can be found using the identification number 3115056.
27
Item 2: Educational Background and Business
Experience
Michael Gerard Skowfoe
Born: 1975
Educational Background
• 1998 – Bachelor of Arts, Corporate Finance, University of North Florida
Business Experience
• 06/2021 – Present, Fortress Wealth Planning LLC, Partner
• 01/2017 - 06/2021, Hightower Advisors, LLC, Partner
• 03/1999 – 01/2017, Wells Fargo Private Bank, Wealth Advisor
Item 3: Disciplinary Information
No management person at Fortress Wealth Planning LLC has ever been involved in an arbitration claim of any
kind or been found liable in a civil, self-regulatory organization, or administrative proceeding.
Item 4: Other Business Activities
Michael Gerard Skowfoe is not involved with outside business activities.
Item 5: Additional Compensation
Michael Gerard Skowfoe does not receive any economic benefit from any person, company, or organization, in
exchange for providing Clients advisory services through FWP.
Item 6: Supervision
Jay Duncan Rolfe, as Partner and Chief Compliance Officer of FWP, is responsible for supervision. He may be
contacted at the phone number on this brochure supplement.
28
Fortress Wealth Planning LLC
814 HWY A1A N, Suite 202
Ponte Vedra Beach, Florida 32082
(904) 301 - 4545
March 26, 2025
Form ADV Part 2B – Brochure Supplement for Joshua Ali
Joshua Ali - Individual CRD# 6426503
Chief Investment Officer
This brochure supplement provides information about Joshua Ali that supplements the Fortress Wealth Planning
LLC (“FWP”) brochure. A copy of that brochure precedes this supplement. Please contact Jay Rolfe if the FWP
brochure is not included with this supplement or if you have any questions about the contents of this supplement.
Additional information about Joshua Ali is available on the SEC’s website at www.adviserinfo.sec.gov which can
be found using the identification number 6426503.
29
Item 2: Educational Background and Business
Experience
Joshua Anwar Ali
Born: 1990
Business Experience
• 06/2021 – Present, Fortress Wealth Planning LLC, Chief Investment Officer
• 03/2018 - 06/2021, Hightower Advisors, LLC, Investment Strategist
• 06/2016 - 03/2018, Wells Fargo & Company, Investment Specialist
• 06/2014 - 06/2016, The Newport Group, Inc., Investment Analyst
• 06/2014 - 06/2016, Newport Group Securities, Inc., Investment Analyst
• 10/2013 - 06/2014, Citigroup, Securities Processing Analyst
• 08/2009 - 08/2013, University of South Florida, Student
Professional Designations
Chartered Financial Analyst (CFA): The CFA Program is a graduate-level self-study program that combines a
broad-based curriculum of investment principles with professional conduct requirements. It is designed to prepare
charter holders for a wide range of investment specialties that apply in every market all over the world. To earn a
CFA charter, applicants study for three exams (Levels I, II, III) using an assigned curriculum. Upon passing all
three exams and meeting the professional and ethical requirements, they are awarded a charter.
CFP® (Certified Financial Planner): Joshua Ali is certified for financial planning services in the United States
by Certified Financial Planner Board of Standards, Inc. (“CFP Board”). Therefore, Joshua Ali may refer to
themself as a CERTIFIED FINANCIAL PLANNER™ professional or a CFP® professional, and Joshua Ali may
use these and CFP Board’s other certification marks (the “CFP Board Certification Marks”). The CFP®
certification is voluntary. No federal or state law or regulation requires financial planners to hold the CFP®
certification. You may find more information about the CFP® certification at www.cfp.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and ethics. To
become a CFP® professional, an individual must fulfill the following requirements:
● Education – Earn a bachelor’s degree or higher from an accredited college or university and complete
CFP Board-approved coursework at a college or university through a CFP Board Registered Program.
The coursework covers the financial planning subject areas CFP Board has determined are necessary for
the competent and professional delivery of financial planning services, as well as a comprehensive
financial plan development capstone course. A candidate may satisfy some of the coursework
requirements through other qualifying credentials.
30
● Examination – Pass the comprehensive CFP® Certification Examination. The examination is designed to
assess an individual’s ability to integrate and apply a broad base of financial planning knowledge in the
context of real-life financial planning situations.
● Experience – Complete 6,000 hours of professional experience related to the personal financial planning
process, or 4,000 hours of apprenticeship experience that meets additional requirements.
● Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics and
Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice standards for
CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements to
remain certified and maintain the right to continue to use the CFP Board Certification Marks:
● Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a commitment to
CFP Board, as part of the certification, to act as a fiduciary, and therefore, act in the best interests of the
client, at all times when providing financial advice and financial planning. CFP Board may sanction a
CFP® professional who does not abide by this commitment, but CFP Board does not guarantee a CFP®
professional's services. A client who seeks a similar commitment should obtain a written engagement that
includes a fiduciary obligation to the client.
● Continuing Education – Complete 30 hours of continuing education every two years to maintain
competence, demonstrate specified levels of knowledge, skills, and abilities, and keep up with
developments in financial planning. Two of the hours must address the Code and Standards.
Item 3: Disciplinary Information
No management person at Fortress Wealth Planning LLC has ever been involved in an arbitration claim of any
kind or been found liable in a civil, self-regulatory organization, or administrative proceeding.
Item 4: Other Business Activities
Joshua Ali is not involved with outside business activities.
Item 5: Additional Compensation
Joshua Ali does not receive any economic benefit from any person, company, or organization, in exchange for
providing Clients advisory services through FWP.
Item 6: Supervision
Jay Duncan Rolfe, as Partner and Chief Compliance Officer of FWP, is responsible for supervision. He may be
contacted at the phone number on this brochure supplement.
31
Fortress Wealth Planning LLC
814 HWY A1A N, Suite 202
Ponte Vedra Beach, Florida 32082
(904) 301 - 4545
March 26, 2025
Form ADV Part 2B – Brochure Supplement for Gregory Chapas
Gregory Chapas - Individual CRD# 7447152
Wealth Advisor
This brochure supplement provides information about Gregory Chapas that supplements the Fortress Wealth
Planning LLC (“FWP”) brochure. A copy of that brochure precedes this supplement. Please contact Jay Rolfe if
the FWP brochure is not included with this supplement or if you have any questions about the contents of this
supplement.
Additional information about Gregory Chapas is available on the SEC’s website at www.adviserinfo.sec.gov
which can be found using the identification number 7447152.
32
Item 2: Educational Background and Business
Experience
Gregory Louis Chapas
Born: 1986
Educational Background
• 2010 – Bachelor of Arts, Flagler College (St. Augustine, FL)
Business Experience
• 10/2023 – Present, Fortress Wealth Planning LLC, Wealth Advisor
• 05/2022 – Present, Florida Prep Lacrosse Events LLC (Bolles Bombers Summer Lacrosse),
Coach
• 09/2021 – 10/2023, Raymond James & Associates, Inc., Registered Representative
• 01/2018 – 09/2021, Clean Water Compliance, Consultant
• 01/2014 – 12/2017, Enterprise Holdings, Management Trainee
• 02/2013 – 12/2013, Caps On The Water, Server
Professional Designations
Accredited Asset Management SpecialistSM (AAMS®): AAMS® is a professional designation awarded by the
College for Financial Planning. Designees complete a rigorous self-study program, pass an exam, and agree to
comply with a code of ethics. The program provides advisors with strong fundamental financial knowledge with a
specific focus on asset management and investments. To maintain the designation, AAMS® holders must complete
16 hours of continuing education every two years.
Item 3: Disciplinary Information
No management person at Fortress Wealth Planning LLC has ever been involved in an arbitration claim of any
kind or been found liable in a civil, self-regulatory organization, or administrative proceeding.
Item 4: Other Business Activities
Gregory Chapas is a middle school lacrosse coach for the summer league run by Florida Prep Lacrosse Events
(Bolles Bombers Summer Lacrosse). This activity takes up less than 10% of Gregory’s time during the summer
season.
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Gregory Chapas is a middle school lacrosse coach for the fall season at The Bolles School. This activity takes up
less than 10% of Gregory’s time during the fall season.
Gregory Chapas is a high school lacrosse coach for the spring season at The Bolles School. This activity takes up
less than 10% of Gregory’s time during the spring season.
Item 5: Additional Compensation
Gregory Chapas does not receive any economic benefit from any person, company, or organization, in exchange
for providing Clients advisory services through FWP.
Item 6: Supervision
Jay Duncan Rolfe, as Partner and Chief Compliance Officer of FWP, is responsible for supervision. He may be
contacted at the phone number on this brochure supplement.
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Fortress Wealth Planning LLC
814 HWY A1A N, Suite 202
Ponte Vedra Beach, Florida 32082
(904) 301 - 4545
March 26, 2025
Form ADV Part 2B – Brochure Supplement for Dalton McIlrath
Dalton McIlrath - Individual CRD# 7863773
Financial Planner
This brochure supplement provides information about Dalton McIlrath that supplements the Fortress Wealth
Planning LLC (“FWP”) brochure. A copy of that brochure precedes this supplement. Please contact Jay Rolfe if
the FWP brochure is not included with this supplement or if you have any questions about the contents of this
supplement.
Additional information about Dalton McIlrath is available on the SEC’s website at www.adviserinfo.sec.gov
which can be found using the identification number 7863773.
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Item 2: Educational Background and Business
Experience
Dalton Richard McIlrath
Born: 1998
Educational Background
● 2024 – MBA from University of Northern Florida
● 2020 – B.S. in Personal Financial Planning from Central Washington University (Ellensburg, WA
● 2018 – A.A. from Whatcom Community College (Bellingham, WA)
Business Experience
• 01/2024 – Present, Fortress Wealth Planning LLC, Financial Planner
• 06/2020 – 01/2024, McIlrath & Eck, Paraplanner
• 08/2016 – 06/2020, Full-Time Student
• 11/2018 – 03/2019, Ward Rugh, Inc., Barn Laborer
• 09/2018 – 11/2018, CWU Custodial Services, Custodian
• 06/2018 – 08/2018, McIlrath Properties 1, LLC, General Laborer
• 03/2018 – 05/2018, Action Cleaning Services, LLC, Custodian
• 01/2013 – 05/2016, McIlrath Properties 1, LLC, General Laborer
Professional Designations
CFP® (Certified Financial Planner): Dalton McIlrath is certified for financial planning services in the United
States by Certified Financial Planner Board of Standards, Inc. (“CFP Board”). Therefore, Dalton McIlrath may
refer to themself as a CERTIFIED FINANCIAL PLANNER™ professional or a CFP® professional, and Dalton
McIlrath may use these and CFP Board’s other certification marks (the “CFP Board Certification Marks”). The
CFP® certification is voluntary. No federal or state law or regulation requires financial planners to hold the CFP®
certification. You may find more information about the CFP® certification at www.cfp.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and ethics. To
become a CFP® professional, an individual must fulfill the following requirements:
● Education – Earn a bachelor’s degree or higher from an accredited college or university and complete
CFP Board-approved coursework at a college or university through a CFP Board Registered Program.
The coursework covers the financial planning subject areas CFP Board has determined are necessary for
the competent and professional delivery of financial planning services, as well as a comprehensive
financial plan development capstone course. A candidate may satisfy some of the coursework
requirements through other qualifying credentials.
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● Examination – Pass the comprehensive CFP® Certification Examination. The examination is designed to
assess an individual’s ability to integrate and apply a broad base of financial planning knowledge in the
context of real-life financial planning situations.
● Experience – Complete 6,000 hours of professional experience related to the personal financial planning
process, or 4,000 hours of apprenticeship experience that meets additional requirements.
● Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics and
Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice standards for
CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements to
remain certified and maintain the right to continue to use the CFP Board Certification Marks:
● Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a commitment to
CFP Board, as part of the certification, to act as a fiduciary, and therefore, act in the best interests of the
client, at all times when providing financial advice and financial planning. CFP Board may sanction a
CFP® professional who does not abide by this commitment, but CFP Board does not guarantee a CFP®
professional's services. A client who seeks a similar commitment should obtain a written engagement that
includes a fiduciary obligation to the client.
● Continuing Education – Complete 30 hours of continuing education every two years to maintain
competence, demonstrate specified levels of knowledge, skills, and abilities, and keep up with
developments in financial planning. Two of the hours must address the Code and Standards.
Item 3: Disciplinary Information
Dalton McIlrath has never been involved in an arbitration claim of any kind or been found liable in a civil,
self-regulatory organization, or administrative proceeding.
Item 4: Other Business Activities
Dalton McIlrath is not involved in any other business activities.
Item 5: Additional Compensation
Dalton McIlrath does not receive any economic benefit from any person, company, or organization, in exchange
for providing Clients advisory services through FWP.
Item 6: Supervision
Jay Duncan Rolfe, as Partner and Chief Compliance Officer of FWP, is responsible for supervision. He may be
contacted at the phone number on this brochure supplement.
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