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Form ADV Part 2A
Brochure
January 1, 2025
Ferguson Wellman Capital Management, Inc
West Bearing Investments, a division of Ferguson Wellman
888 Southwest Fifth Avenue | Suite 1200 | Portland, Oregon 97204
Ferguson Wellman (503) 226-1444 | West Bearing (503) 417-1444
www.fergusonwellman.com
This brochure provides information about the qualifications and business practices of Ferguson
Wellman Capital Management, Inc. (“Ferguson Wellman”) and its divisions West Bearing
Investments (“West Bearing”) and Octavia Group . If you have any questions about the contents
of this brochure, please contact us at (503) 226-1444 or ezra.kover@fergwell.com. The
information in this brochure has not been approved or verified by the United States Securities
and Exchange Commission (SEC) or by any State Securities Authority.
Additional information about Ferguson Wellman and West Bearing is also available on the
SEC’s website at www.adviserinfo.sec.gov.
All sections of the brochure relate to Ferguson Wellman and its divisions West Bearing and
Octavia Group unless otherwise noted.
We are a registered investment adviser with the Securities and Exchange Commission. Our
registration as an investment adviser does not imply a certain level of skill or training. The oral
and written communication we provide to you is information you may use to evaluate us and
our services.
Item 2: Material Changes
Since the last annual update of our brochure
There have been no material changes since the last annual update dated January 1, 2024. We
review and update this brochure at least annually to make sure that it is still current.
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Item 3: Table of Contents
Item 2: Material Changes ................................................................................................................ 1
Since the last annual update of our ................................................................................................. 2
Item 4: Advisory Business .............................................................................................................. 4
Item 5: Fees and Compensation ...................................................................................................... 5
Item 6: Performance-Based Fees and Side-By-Side Management ................................................. 7
Item 7: Types of Clients .................................................................................................................. 7
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss .......................................... 8
Item 9: Disciplinary Information .................................................................................................. 12
Item 10: Other Financial Industry Activities and Affiliations ...................................................... 12
Item 11: Code of Ethics ................................................................................................................ 12
Item 12: Brokerage Practices ........................................................................................................ 13
Item 13: Review of Accounts ....................................................................................................... 17
Item 14: Client Referrals and Other Compensation ...................................................................... 18
Item 15: Custody ........................................................................................................................... 20
Item 16: Investment Discretion ..................................................................................................... 20
Item 17: Voting Client Securities ................................................................................................. 21
Item 18: Financial Information ..................................................................................................... 21
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Item 4: Advisory Business
Description of Advisory Services
Ferguson Wellman is an employee-owned, registered investment adviser established in 1975.
We provide personalized investment and wealth management services to individuals and
families; and investment management services to institutions such as endowments, foundations
and retirement plans. We specialize in building and managing customized, separately managed
portfolios in excess of $4,000,000.
West Bearing was established in 2013. With two entry points to the same investment strategies,
Ferguson Wellman is able to work with clients earlier through its division West Bearing. This
division provides personalized investment and wealth management services to individuals and
families and investment management services to institutions such as endowments, foundations
and retirement plans. West Bearing specializes in building and managing customized,
separately managed portfolios in excess of $1,000,000.
Services provided:
Investment account management services
•
• Wealth management services focus on but not limited to
o Wealth planning
o Retirement
o Life events
o Philanthropic strategies
o Trusts and estates
o Taxes
o Risk management
o Education funding
Board of Directors
Ralph Cole, CFA, Director, Equity Strategy and Portfolio Management
Joshua Frankel, CFP®, Director, Portfolio and Wealth Management, West Bearing Investments
Steven Holwerda, CFA, Managing Director
George Hosfield, CFA, Director, Chief Investment Officer
Jason Norris, CFA, Director, Equity Research and Portfolio Management
Assets Under Management
As of December 31, 2024, discretionary assets under management (AUM) for Ferguson Wellman
was $8,992,352,428. Of this total AUM, Ferguson Wellman managed assets totaling
$8,168,888,945 and West Bearing managed assets totaling $823,463,483. Ferguson Wellman and
West Bearing generally do not manage accounts on a nondiscretionary basis but may make
exceptions for existing client relationships.
Discretionary Management
Authority is granted to Ferguson Wellman through our advisory contracts for discretionary
account management, enabling us to make determinations regarding securities and security
quantities to be bought and sold for our clients. We work closely with our clients on an ongoing
basis to tailor our advisory services to each client’s specific needs. Our discretion over the
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portfolio is subject to guidelines specified by the client in a signed investment policy statement.
A client’s guidelines may limit the scope of prospective investments as a result of restrictions
placed on certain securities. While we believe in investing in the full spectrum of marketable
securities, we understand our clients’ requirements or desires to restrict investments in certain
individual securities or types of securities.
Personal Financial Services
Octavia Group was established in December 2020 for existing clients of the firm and for new
clients with assets of $10 million or more managed by our firm. This division provides personal
financial services to individuals and families such as expense management, technology support,
and personalized financial statements. Our private family office offering augments Ferguson
Wellman’s investment and wealth management strategies. At the time of engagement, Octavia
Group clients will sign a separate agreement establishing the scope of services and fees.
Item 5: Fees and Compensation
Fees for portfolio management are agreed upon prior to executing a client contract and are
calculated based on the percentage of assets under management. Fees are billed quarterly in
advance for most of our clients according to the fair market value of the portfolio, including
cash equivalents and accrued interest as of the last business day of each calendar quarter. Fees
are payable upon receipt of billing and may be negotiated based on relevant criteria, such as
size and complexity of the portfolio as well as other considerations. Fees are rounded to the
nearest dollar. Fees can be charged annually or semiannually upon client request. Each party to
the advisory agreement may rescind upon a 30-day written notice. A prorated refund of the fee
will be made upon the closing of an account.
Standard Fee Schedules
Equity Only and Balanced:
0.85% on the first $5,000,000
0.70% on the next $5,000,000
0.50% above $10,000,000
Fixed Income Only:
0.45% on the first $10,000,000
0.35% on the next $10,000,000
0.25% above $20,000,000
West Bearing Investments:
1.00% on the first $2,000,000
0.85% above $2,000,000*
*Once a West Bearing portfolio reaches $3,000,000, the client may be eligible for a different fee
structure.
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Client assets invested in a mutual fund(s), ETF(s) or other fund structure as part of the agreed
upon overall investment strategy will be included in the calculation of Ferguson Wellman’s fee,
subjecting assets to external fund fees in addition to our management fee.
Fee Payment Options
As indicated in our advisory agreement with you, you may select from two payment options to
pay for our services:
• Direct debiting - At the inception of the relationship and each quarter thereafter, we will
notify your custodian of the amount of the fee due and payable to us through our fee
schedule and contract. The custodian does not validate or check our fee calculation.
They will “deduct” the fees from your account(s) you have designated to pay our
advisory fees. You will also receive a copy of the billing statement each quarter.
o Each month, you will receive a statement directly from your custodian showing
all transactions, positions and credits/debits into or from your account; the
statements after the quarter end will reflect these transactions, including the
advisory fee paid by you to us.
• Pay-by-check - At the inception of the account and each quarter thereafter, we will issue
you an invoice for our services and you pay us by check upon receipt of the invoice.
Additional Fees and Expenses
We do not custody client assets; therefore, clients will have to appoint a custodian and will
likely be required to pay custodial fees. The advisory fees payable to us do not include all the
fees you will pay for maintaining your account(s) with a custodian. The following list of fees or
expenses represent what you may pay directly to custodians or brokers, whether a security is
being purchased, sold or held in your account(s) under our management. Fees charged by the
broker and custodian include:
• Brokerage commissions
• Transaction fees
• Exchange fees
• Regulatory fees
• Advisory fees and administrative fees charged by mutual funds (MFs) and exchange
traded funds (ETFs)
• Custodial fees
• Odd-lot differentials
• Wire-transfer and electronic fund processing fees
We do not have any employee(s) who receives, directly or indirectly, any compensation from
the transaction of securities or investments that are purchased or sold for your account. As a
result, we are a “fee-based” investment adviser.
We do not have any compensation arrangements where we receive payment for referral fees,
revenue sharing, 12b-1 payments, shareholder servicing or recordkeeping fees.
For additional details regarding brokerage practices, please see Item 12: Brokerage Practices.
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Octavia Group Fees
Octavia Group will charge clients a mutually agreed upon fixed fee above Ferguson Wellman’s
portfolio management fees. Such fees will be determined based on the complexity, length of
time and scope of work agreed to with the client. The minimum fixed fee will be $1,000 per
month, along with a commitment of at least one year of services. Depending on the
arrangement with each client, Octavia Group will either invoice clients or directly debit their
accounts for its services.
Item 6: Performance-Based Fees and Side-By-Side Management
We do not charge advisory fees on a share of the capital appreciation of the funds or securities
in a client account (performance-based fees). Our advisory fee compensation is charged only as
disclosed above.
Item 7: Types of Clients
We provide our services to a number of client types including:
• High-net-worth and ultra-high-net-worth individuals
• Trusts, estates and charitable organizations
• Corporations or other business entities
• Taft-Hartley plans
• Foundations
• Endowments
The minimum investment amount for Ferguson Wellman is $4,000,000 and $1,000,000 for West
Bearing. The stated minimums are to begin a relationship with the firm, clients may have
multiple accounts that combine to meet this minimum; there is no minimum to maintain an
account.
Retirement Plan Accounts and Individual Retirement Accounts
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the Employee
Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are
laws governing retirement accounts. The way we generate income for our firm creates some
conflicts with your interests, so we operate under a special rule that requires us to act in your
best interest and not put our interests ahead of yours. Under this special rule’s provisions, we
must:
a. Meet a professional standard of care when making investment recommendations (give
prudent advice);
b. Never put our financial interests ahead of yours when making recommendations (give
loyal advice);
c. Avoid misleading statements about conflicts of interest, fees, and investments;
d. Follow policies and procedures designed to ensure that we give advice that is in your
best interest;
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e. Charge no more than is reasonable for our services; and
f. Give you basic information about conflicts of interest.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Investment Policy Committee
Ferguson Wellman’s investment policy committee (IPC) consists of George Hosfield, CFA,
director and chief investment officer; Brad Houle, CFA, principal and head of fixed income;
Jason Norris, CFA, director, equity research and portfolio management; and Peter Jones, CFA,
executive vice president, equity research and portfolio management. Our IPC employs
valuation, macroeconomic indicators, trends/momentum, and analyst input to formulate our
asset allocation targets and sector weightings. Our IPC meets weekly in addition to quarterly
meetings with the entire investment team to review all the firm’s investment products and
strategies.
Investment Strategies
We principally utilize individual securities to build diversified portfolios for our clients. As
such, we are active managers of multiple asset classes, including large-cap domestic equities,
international equities (developed and emerging markets) and several fixed income strategies.
Depending on the risk and return circumstances of each client, their portfolio may be
constructed with several investment strategies. If appropriate for a client, we also utilize
outsourced strategies such as small-cap equity, real estate, private equity or hedge fund
strategies, as well as other Alternative Investment strategies.
Our proprietary investment strategies are at the core of our offerings for individual and
institutional clients. Throughout the years we have proactively developed and optimized our
investment disciplines to reflect changes in the global economy and capital markets. Ferguson
Wellman uses these investment strategies to create customized portfolios to satisfy the long-
term goals and income needs of our clients. By employing these strategies, we are able to
structure customized, tax-efficient portfolios to meet unique risk tolerances and return
objectives of our clients. Descriptions of our strategies are below.
Large-Cap Core Equity
Our Large-Cap Core Equity strategy is managed through a model portfolio constructed by our
equity team, which consists of our investment policy committee, portfolio managers and
analysts. The entire equity team meets formally throughout the week at prescribed times and on
an as-needed basis. To the extent that individual client account circumstances permit, the equity
portions of all firm accounts are managed in accordance with the appropriate model portfolio.
Portfolios within this strategy are highly diversified through ownership of 40-to-60 individual
securities that are distributed across all sectors of the S&P 500 Index. Portfolio construction
begins from the top-down as the investment policy committee assesses the macroeconomic
environment, identifies themes and establishes sector target allocations that are within +/- 4%
of the respective S&P sector weighting. On a bottom-up basis, when selecting individual
securities, we employ a 16-factor, quantitative model that screens all U.S. stocks with market
capitalizations above $1.5 billion. Each company is then ranked in quintiles within its respective
industry group based on customized, backtested weights assigned to key variables. Backtesting
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is a process of testing our strategies on prior time periods. Only after thorough fundamental
analysis of those companies that receive a sufficiently high multifactor ranking in the top two
quintiles does each sector manager/analyst select the companies that comprise the sector for
which they are responsible.
Large-Cap Dividend Value
This is a dividend growth-oriented equity strategy that requires all stocks held in the portfolio
to be dividend payers with a minimum $1.5 billion market capitalization. The strategy consists
of dividend-yielding common equities and real estate investment trusts. Similar to our Large-
Cap Core Equity strategy, company research is conducted using bottom-up and top-down
approaches, but the quantitative model used for initial screening is based on a factor model
with a separate set of variables. The factor model variables include dividend coverage ratio and
dividend-growth history, return on equity, forward price/earnings, trailing price/earnings,
enterprise value/earnings before interest tax depreciation and amortization and cash flow
growth.
Large-Cap Tax-Efficient Equity
We offer a tax-efficient option for our Large-Cap Equity strategies (Core Equity and Dividend
Value). The objective is to deliver long-term capital appreciation without creating excessive
capital gains. Specifically, sector weightings and portfolio themes are intended to be generally
aligned with each of the aforementioned strategies while seeking to limit the annual realized
capital gains tax to 1% of the portfolio’s equity market value.
Given this is a subset of our flagship large-cap equity strategies, the entire equity team of
portfolio managers and analysts shepherds the process. Portfolio construction begins from the
top-down as the investment policy committee assesses the macroeconomic environment and
establishes sector targets. On a bottom-up basis, individual securities are selected by the same
discipline employed in our Large-Cap Core Equity and Large-Cap Dividend Value Equity strategies.
Portfolios are highly diversified through ownership of 40-to-65 individual securities distributed
across all sectors of each strategy’s benchmark. Before each trade is considered for
implementation, each client portfolio is analyzed for its structure and capital gains realized
year-to-date. The annual budget of 1% of the portfolio’s equity market value in capital gains tax
is based on the assumption of the highest federal and state long term-capital gains tax brackets.
Each client portfolio is reviewed on an ongoing basis for opportunities to harvest tax losses to
offset capital gains. Short-term gains are avoided due to the unfavorable capital gains tax
treatment unless the amount of the gain is de minimis.
Due to the tax-efficient nature of this strategy, over time the number of positions may decline as
highly-appreciated securities become larger concentrations, thus creating the potential for
greater short-term volatility than would be experienced in our large-cap equity strategies that
are not tax-advantaged.
Global Sustainable Investing
In 2018, we launched our Global Sustainable Investing (GSI) strategy. Our approach is to use a
positive screen instead of the traditional, exclusionary application. One of the benefits of
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managing the product in-house with individual securities is that clients still have the option to
exclude sectors, industries and companies that do not align with their values.
We overlay Large-Cap Core, Dividend Value and International Equity strategies against MSCI’s
environmental, social, and governance (ESG) screening tool to purchase shares of companies
that achieve a score of at least BBB (AAA = highest, CCC = lowest) and an environmental score
that is above its peer group. With a narrowed list of securities that have been determined by our
analysts to possess attractive fundamental characteristics and meet our threshold on ESG
factors, we construct a global equity portfolio containing approximately 50-70 individual
securities. In addition, we use ESG mutual funds and ETFs for U.S. small-cap and emerging
markets exposure. By integrating traditional fundamental and quantitative analysis with ESG
rankings, we maintain the investment integrity achieved through our in-depth financial
analysis while limiting our investable universe only to companies that align well with the ESG
value system.
For balanced accounts, we adopt the same investment process for fixed income securities. The
equity portion of our GSI strategy contains approximately 50-to-70 holdings, of which 90% or
more are individual securities. In order to generate a risk-return profile similar to that of a
diversified global portfolio, GSI contains exposure to most industry groups; however, GSI
avoids investments in civilian firearms manufacturers, tobacco and coal companies.
International Equity
Our International Equity strategy invests in equities in both developed and emerging markets
and follows a rigorous screening process of securities similar to the domestic asset class. To
minimize accounting risk and reduce custodial fees, we use American Depository Receipts
(ADRs) for the majority of our investment exposure. We employ a quantitative model using
approximately 20 fundamental and valuation factors to screen foreign companies trading ADRs
with sufficient liquidity in U.S. markets and with a minimum market capitalization of $1.5
billion. The model uses a quintile ranking system to screen names that, like our domestic core
model, are then analyzed to produce buy-sell-hold decisions. Because of the increasing
importance of emerging markets, we now split our quantitative modeling into emerging market
and developed market screens. We augment our strategy by using outside managers for
developed market, small-capitalization equities and for additional emerging market exposure.
Small-Cap Domestic Equity
Our Small-Cap Equity asset class will be invested in U.S. equities that are constituents of the
Russell 2000. For our small-cap equity strategy, Ferguson Wellman partners with firms that
have been vetted through our investment team and our compliance parameters. In small cap,
we use mutual funds and/or ETFs, depending on client circumstances.
Fixed Income
Our Fixed Income strategies utilize government bonds, agency bonds, mortgage-backed
securities, municipal bonds and corporate obligations. Portfolio construction varies by client as
we construct portfolios tailored to individual needs. Long-term bonds are used for long-term
stability and higher income. Short-term bonds generate income and provide for near-term cash
needs. Appropriate security selection and portfolio structure add to the returns generated by
interest earnings.
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Our fixed income team also meets formally to discuss economic analysis, yield curve forecasts,
duration shifts and sector weightings. These managers work collaboratively to perform a
disciplined examination of macroeconomic policy, economic trends, investor cash levels and
market psychology that results in an interest rate forecast to guide the structure of our fixed
income portfolios. We seek to maximize total return through active duration management,
sector selection and security selection. Portfolios are well diversified by both sector and issuer,
with emphasis placed on generating the highest level of current income consistent with
preservation of principal.
Alternatives
Alternative investments are less correlated to traditional stocks and bonds and are used to
further diversify client portfolios. Alternatives can include hedge funds, liquid alternatives,
private equity, private real estate and other nontraditional assets. Our team performs research
and due diligence on fund managers to select suitable investments. Each investment idea is
vetted by our alternative investments team, chief compliance officer and investment policy
committee. Due to the nature of the investment, client risk tolerance, liquidity and suitability
are also reviewed prior to purchase. In addition to employing funds managed by outside
managers, we may also use exchange-traded funds for broader exposure, such as commodities.
Depending on the type of investment, liquidity may be quarterly or less frequent. Therefore, if
the value of the asset should decline, an investor may find it hard to quickly sell shares in an
illiquid market. For private investments, investors should refer to the fund offering documents
and private placement memorandums for specific information on the strategies, risks and
qualifications.
Risk
The strategies listed above may not fit all client situations. The appropriateness of an
investment or strategy will depend on an investor’s circumstances, objectives, financial status,
liquidity requirements and risk-and-return preferences. Although we strive to preserve
principal assets and grow client wealth, investing in securities involves the risk of loss that each
client should be prepared to accept. Please see additional risk considerations below:
• Asset allocation and diversification do not assure a profit or protect against loss in
declining financial markets.
• Equity securities may fluctuate in response to news on companies, industries, market
conditions and general economic environment.
• Bonds are subject to interest rate risk. When interest rates rise, bond prices fall;
generally, the longer a bond's maturity, the more sensitive it is to this risk. The market
value of debt instruments may fluctuate and proceeds from sales prior to maturity may
be more or less than the amount originally invested or the maturity value due to
changes in market conditions or changes in the credit quality of the issuer. Bonds are
subject to the credit risk of the issuer. This is the risk that the issuer might be unable to
make interest and/or principal payments on a timely basis. Bond yields are subject to
change with economic conditions. Yield is only one factor that should be considered
when making an investment decision.
•
International investing entails greater risk, as well as greater potential rewards
compared to U.S. investing. These risks include political and economic uncertainties of
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foreign countries as well as the risk of currency fluctuations. These risks are magnified
in countries with emerging markets, since these countries may have relatively unstable
governments and less established markets and economies.
Item 9: Disciplinary Information
Registered investment advisers are required to disclose any disciplinary event that would be
material to you when evaluating a client/advisor relationship. We do not have any legal,
financial or other disciplinary information applicable to this item. This statement applies to our
firm and every employee.
Item 10: Other Financial Industry Activities and Affiliations
Our firm has no financial industry activities or affiliations to disclose.
Item 11: Code of Ethics
We have adopted a code of ethics that governs potential conflicts of interest we have when
providing our advisory services to you. Our code of ethics is designed to ensure we meet our
fiduciary obligation to our clients. The code adopted by Ferguson Wellman and West Bearing
sets forth the standards for the conduct and professionalism by which all personnel of the firm
must adhere.
Our code of ethics is distributed to each employee at the time of hire and annually employees
must acknowledge they have received it and agree to act according to the document.
Our code of ethics includes the following:
• The requirement for all employees to comply with applicable federal securities laws
• The duty at all times to place the interests of clients first
• Requirements related to the confidentiality of our clients
• Prohibitions on insider trading if we are in possession of material, nonpublic
information
• Reporting of gifts and business entertainment
• Pre-clearance of employee trading activity
• Reporting on an ongoing basis all personal securities transactions and
• On an annual basis, we require all employees to recertify to our code
Our code of ethics permits personal trading by employees of our firm. As a result, we often
follow our own advice and may purchase or sell the same securities that we place transactions
for your account and the accounts of our other clients, but employees are prohibited from
buying or selling securities for two trading days following a firm-wide block trade of the given
securities. In addition, Ferguson Wellman, West Bearing and its related persons may have
interests or positions in securities that are recommended to clients. For information regarding
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the possibility of cross trades in accounts, please see Item 12: Brokerage Practices, under the
subheading of Cross Transactions.
You may request a complete copy of our code by contacting us at the address, telephone
number or email on the cover page of this brochure.
Item 12: Brokerage Practices
As previously stated in Item 5, we do not maintain custody of your assets that we manage,
although we may be deemed to have custody of your assets under certain circumstances, for
example: if you give us authority to withdraw assets from your account (See Item 15 –
Custody). Your assets must be maintained in an account at a “qualified custodian,” generally a
broker-dealer or bank.
In choosing a broker-dealer, recommending brokers for client transactions and negotiating
commission rates, our first consideration is whether the broker will provide the best execution
for the desired transaction. We evaluate brokers and dealers on a number of criteria and
attempt to minimize the total cost for all brokerage services paid by our clients. The brokers we
recommend may not always offer the lowest fees or commission rates available. Our goal in all
trades for our clients is to execute the transaction that is most favorable for the client under the
circumstances, commonly referred to as “best execution.” Best execution does not necessarily
mean the lowest commission cost; rather, it refers to the best total cost in purchasing or selling a
security taking into account several factors, such as the:
• Reputation, reliability, execution capability, experience and financial stability of the
executing broker
• Price of the security
• Size of the transaction
• Nature of the market for the security
• Commission amount
• Timing of the transaction in light of market prices and trends
• The quality of service rendered by the broker in other transactions
Research and Soft Dollar Benefits
Obtaining best execution is paramount in placing transactions for our clients. Additionally, we
do enter into agreements with brokers to obtain research and other services in exchange for
commissions when we believe such agreements are of material benefit to clients. These
commissions are known as “soft dollars.” Ferguson Wellman receives a benefit in using soft
dollars because this allows us to receive products and services without having to produce or
pay for some research, products or services. The receipt of soft dollars leads to an incentive to
use brokers that provide soft dollars; however, obtaining best execution for our clients comes
first and foremost in our trading practices. We view soft dollars as a side benefit to getting the
best execution for our clients, not a reason to trade through a particular broker. The research,
products and services acquired through the use of soft dollar benefits are used for the benefit of
all clients.
The services that we obtain with soft dollars include:
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• Fundamental data on individual securities
• Access to historical charts and graphs on markets and economies
• Real-time quotes and historical price movements on securities
• Evaluation software to compare all research data received
Because we look to brokers for both trade executions and research, many factors are utilized
when selecting brokers including:
• The quality of research services
• Services provided (market impact, execution venues)
• Commission rates
• Trade execution
• The ability to settle trades in a straightforward, unproblematic manner
• The size and experience of the staff providing information
• Accessibility
• Timeliness of recommendations
• Forecasting success
• The availability of current in-depth written reports and regular written follow-ups
We may also accept a brokerage commission that exceeds the commission another broker is
willing to charge if, in our judgment, the services rendered in exchange for the greater
commission will provide an overall economic benefit to our clients. If you have questions on
our soft dollar practices and usage, please contact our chief compliance officer whose contact
information is on the cover page of this brochure.
Wrap-Fee Programs
Wrap-fee programs are arrangements between broker-dealers, investment advisors, banks and
other financial institutions whereby firms will incorporate fees at a bundled rate. These fees
may include broker fees, account fees, commissions and management fees, which are combined
into one flat fee. Ferguson Wellman periodically accepts these arrangements with national
brokerage firms, fulfilling the role of investment adviser on the account. Total fee levels are set
by the account representative of the originating brokerage firm. Fees charged by Ferguson
Wellman for these accounts represent a portion of the total wrap fee charged and are generally
lower than our standard fee to recognize the marketing, account set-up expenses and ongoing
relationship of the originating firm. The wrap fees are set, but the advisory fee may be
negotiated depending on the size of the account. There are possible negative effects of wrap-fee
arrangements on Ferguson Wellman’s ability to obtain best execution when trading because
accounts cannot trade outside of a wrap fee sponsor’s brokerage firm.
Directed Brokerage
Brokers are selected to affect securities transactions on a basis of highest probable benefit to our
clients. Factors we use in considering a broker/firm include research available, custodial
service, negotiated commissions, execution capabilities, monitoring and evaluation services.
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Our brokerage commission arrangements are reviewed on an annual basis. Ferguson Wellman
agrees to execute client transactions through specific consultants/brokers when said broker
introduces a new client to our firm, and the client chooses to custody their assets at the broker’s
firm. There are possible negative effects of client-directed brokerage arrangements on Ferguson
Wellman’s ability to negotiate commissions resulting in an inability to batch transactions to
obtain volume discounts.
Client-Directed Brokerage
Clients may utilize the broker-dealer of their choice. We will make recommendations, but
clients have no obligation to execute trades through our recommended brokers. If a client
designates a particular broker-dealer, they may not benefit from our ability to negotiate
commissions paid by our other clients for similar transactions. The potential disparity in
commission rates for client-directed brokerage accounts and Ferguson Wellman-negotiated
brokerage may be substantial and will limit our ability to batch transactions in order to obtain
volume discounts available to our other clients.
Client-Directed Brokerage (Commission Recapture)
We will trade for the benefit of a client through a directed broker with a commission recapture
program at the client’s direction. We may also trade away from the specified commission
recapture program if the transaction would be prohibitively expensive, or we are unable to
trade a specific security through the recapture broker.
Advisor-Directed Brokerage
We often recommend that clients establish brokerage accounts with the Schwab Institutional
division of Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer, member SIPC, to
maintain custody of clients’ assets and to affect trades for their accounts. Ferguson Wellman is
independently-owned and operated and not affiliated with Schwab. For those clients who
choose to use Schwab, Schwab will hold your assets in a brokerage account and buy and sell
securities when we instruct them to. While we recommend Schwab as a custodian, the client
decides whether to open your account with Schwab by entering into an account agreement
directly with them. We do not open the account for you but our client relationship associates
will assist in doing so. Even if your account is maintained at Schwab, we can still use other
brokers to execute trades for your account as described below.
For our clients maintaining an account in Schwab’s custody, Schwab will not charge the client
separately for custody services, but Schwab will receive compensation from Ferguson Wellman
clients in the form of commissions or other transaction-related compensation on securities
executed through Schwab. Most trades will not incur Schwab commissions or transaction fees.
Schwab is also compensated by earning interest on the uninvested cash in your account in
Schwab’s Cash Features Program. Schwab will receive a fee for clearance and settlement of
trades executed through broker-dealers other than Schwab which are generally lower than the
applicable commission on trades it executes. Schwab’s fees for trades executed at other broker-
dealers are in addition to the other broker-dealer’s fees, thus, we may have an incentive to cause
trades to be executed through Schwab rather than another broker-dealer. Nevertheless, we
acknowledge our duty to seek best execution of trades for client accounts. Trades for client
accounts held at Schwab may be executed through a different broker-dealer than trades for
other clients. Thus, trades for accounts custodied at Schwab may be executed at different times
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with different prices than trades for accounts that are executed at other broker-dealers. Schwab
charges you a flat dollar amount as a “prime broker” or “trade away” fee for each trade that we
have executed by a different broker-dealer but the securities bought or the funds from the
securities are deposited into your Schwab account. These fees are in addition to the
commissions or other compensation you pay the executing broker-dealer. Because of this, in
order to minimize your trading costs, we have Schwab execute most trades in your account.
Schwab Advisor Services is Schwab’s business serving independent investment advisory firms
like us. They provide us and our clients with access to their institutional brokerage services
(trading, custody, reporting and related services), many of which are not typically available to
Schwab retail customers. Schwab also makes available to Ferguson Wellman other products and
services that benefit Ferguson Wellman, but they may not impact client accounts directly. Some
of these other products and services assist Ferguson Wellman in managing and administering
client accounts. These include software and other technology that provide access to client
account data; facilitate trade execution; provide market data; facilitate payment of fees from
client accounts; and assist with back-office functions, recordkeeping and client reporting. Many
of these services are generally used to service all or a substantial number of client accounts,
including accounts not maintained at Schwab Institutional. Schwab also offers services intended
to help Ferguson Wellman manage and further develop our business enterprise such as
educational conferences and events and consulting on compliance, technology and business
needs.
The availability of these services from Schwab benefits us because we do not have to produce
them or pay for them. This availability of services creates an incentive to recommend Schwab,
based upon our interest in receiving Schwab’s services that benefit our businesses and Schwab’s
payment for services for which we would otherwise have to pay, creates a conflict of interest.
Ferguson Wellman believes that recommendation of Schwab as custodian and broker is in the
best interests of our clients.
Rotational Procedures
As a matter of policy, our allocation procedures are designed to be fair and equitable to all
clients with no particular group or client(s) being favored or disfavored over any other clients.
Our policy prohibits any allocation of trades in a manner that Ferguson Wellman’s proprietary
accounts, affiliated accounts, or any particular client(s) or group of clients receive more
favorable treatment than other client accounts. The policy adopted provides for trading on a
random rotational basis for equity trades. This affords the fair and equitable allocation of
transactions across accounts. The fixed income allocation strategy is based upon the practice of
filling the oldest outstanding trade order first, followed by the best fit for an account. Sell orders
driven by overdrafts are executed immediately.
Aggregation and Block Trading Procedures
The aggregating or blocking of client transactions allows an advisor to execute transactions in a
more timely, equitable and efficient manner and seeks to reduce overall transaction costs to
clients. We perform aggregate client transactions where possible and when advantageous to
clients. In these instances, clients participating in any aggregated transactions will receive an
average share price and transaction costs will be shared equally and on a prorated basis. In the
event transactions for an advisor, its employees, directors or principals (i.e., proprietary
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accounts) are aggregated with client transactions, these trades are treated the same as a client
with no preferential treatment given.
Principal Trading
Principal transactions are generally defined as transactions where an advisor, acting as principal
for its own account or the account of an affiliated broker-dealer, buys from or sells any security
to any advisory client. Transactions between principal accounts and client accounts are
discouraged. If extenuating circumstances exist and a trade must occur, procedures have been
established to document the transactions. Ferguson Wellman will provide clients with
disclosure regarding each principal transaction including information about advisor’s conflict of
interest, the price of the transaction or current quoted price, market best price information
regarding the security and any commission charges.
Cross Transactions
In some markets, it may be beneficial for Ferguson Wellman to cross securities in client accounts
(i.e., sell a bond or other fixed income product from one client to another). While this type of
transaction is allowed, it is a rare occurrence and procedures have been established to properly
document the transaction. For the transaction to occur, we must first have the client’s
permission. Next, we must establish a fair and equitable price for both the buyer and seller of
the security, by acquiring three bids and three offers. The average bid and offer will be figured
based on these prices and the security will be crossed halfway between the average bid and
average offer. This procedure will allow the seller to receive a higher-than-average price and the
buyer to receive a lower-than-average price for the asset.
More commonly, Ferguson Wellman utilizes Charles Schwab to aid in agency cross
transactions, as Schwab has a procedure in place which allows investment advisors to cross
bonds between unrelated client accounts. Ferguson Wellman will identify the bond to be
crossed and the traders at Schwab will solicit multiple bids for the bond. Schwab provides
Ferguson Wellman with an absolute sell price, and identifies a higher cross bid and cross offer,
which Ferguson Wellman verifies with an independent pricing source to ensure that the quotes
from Schwab are appropriate. If yes, Ferguson Wellman will instruct Schwab to initiate the
cross bid and cross offer. Ferguson Wellman retains documents on all such cross trades.
Participation of Interest in Client Transactions
Ferguson Wellman employees may buy or sell for their personal accounts the same investments
that are recommended to clients. To avoid potential conflicts of interests, we require associated
persons and their immediate family members to receive approval for their trades prior to
executing them in their accounts. In the event that Ferguson Wellman has executed a block
trade on a particular security, employees are prohibited from trading on that security for two
trading days after the firm announces its intent to trade. All employee trades are monitored by
our chief compliance officer. For additional information, please see Item 11: Code of Ethics.
Item 13: Review of Accounts
We review our client portfolios continuously with specific review conducted as follows:
Operations
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We download account positions and transactions on a daily basis directly from client custodians
if the custodian has an electronic data feed available. For client custodians without a data feed,
these accounts are reconciled on a monthly basis. Our operations team conducts audits of each
account and compares positions and transactions on our portfolio system with those of the
custodians.
Trading
Trade activity in client accounts is also reported in aggregate to all portfolio managers to review
on a daily basis.
Allocation Guidelines
A general review of asset allocations occurs monthly. Our chief compliance officer generates
monthly reports on all accounts to review that the accounts are consistent with portfolio
guidelines and in line with client standards.
Portfolios
Each Ferguson Wellman and West Bearing portfolio manager is responsible for the review of
client accounts assigned to them. While we endeavor to keep the client-to-manager ratio low; on
average, each manager at Ferguson Wellman handles 50-to-60 client relationships. West Bearing
managers will, on average, handle 100-to-150 client relationships.
Account Reporting
All Ferguson Wellman clients receive a detailed report that is prepared on a quarterly basis. The
report package can be mailed, uploaded to a dedicated web portal or presented in person to a
client. West Bearing reports are also generated on a quarterly basis, and a detailed report
package is uploaded to a dedicated web portal for clients to access. In general, Ferguson
Wellman meetings with clients are held quarterly or less frequently based on client preference.
West Bearing client meetings will typically be held at a minimum of once per year or scheduled
based on client preference.
The standard report package for clients contains extensive information including:
• Portfolio appraisal consisting of cost basis and current market values for all positions
• Portfolio performance
• Portfolio asset allocation
• Equity characteristics including top 10 holdings and sector performance
• Fixed income characteristics including bond durations, yields, maturity, coupons and
sector allocations
• Purchase and sale reports along with client requested realized gain or loss reports
We urge our clients to compare our reports with the account statement they receive from their
qualified custodian. Our statements may vary from custodial statements based on accounting
procedures used, reporting dates and valuation methodologies of certain securities. For tax
purposes, the custodian statement is the official record of client account(s) and assets.
Item 14: Client Referrals and Other Compensation
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We have a fee-sharing arrangement with Charles Schwab & Co., Inc., Umpqua Private Bank,
and The Asset Consulting Group, Inc., whereby these firms may refer clients to Ferguson
Wellman and West Bearing for investment advisory services and receive compensation in
return.
Schwab Advisor Network
Ferguson Wellman and West Bearing receive client referrals from Schwab through our
participation in the Schwab Advisor Network. The service is designed to help investors find an
independent investment advisor. Schwab is a broker-dealer independent of and unaffiliated
with our firm. Schwab does not supervise our firm and has no responsibility for the
management of client portfolios or other advice and services provided by us. We pay Schwab a
fee to receive client referrals through this service.
Participation in this service may raise potential conflicts of interest for Ferguson Wellman and
West Bearing as described. We pay Schwab a participation fee on all referred clients’ accounts
that are maintained in custody at Schwab and a non-Schwab custody fee on all accounts that are
maintained at, or transferred to, another custodian.
The participation fee paid by Ferguson Wellman and West Bearing is a set schedule based upon
the size of the managed assets. We do not charge clients referred through the Service fees or
costs greater than the fees or costs we charge clients with similar portfolios who were not
referred through the Service. We pay Schwab the participation fee for as long as the referred
client’s account remains in custody at Schwab. The participation fee is billed to us quarterly and
may be increased, decreased or waived by Schwab from time to time. This participation fee is
paid by Ferguson Wellman and West Bearing and not by the client.
Ferguson Wellman and West Bearing will generally pay Schwab a non-Schwab custody fee if
custody of a referred client account is not maintained by, or assets in the account are transferred
from Schwab. This fee does not apply if the client was solely responsible for the decision not to
maintain custody at Schwab. The non-Schwab custody fee is a one-time payment equal to a
percentage of the assets placed with a custodian other than Schwab and is higher than the
participation fees Ferguson Wellman and West Bearing generally would pay for an account in
custody at Schwab. The participation and non-Schwab custody fees are based on assets in
accounts of Ferguson Wellman and West Bearing clients who were referred by Schwab and
those referred clients' family members living in the same household. Thus, we will have
incentives to encourage household members of clients referred through the Service to maintain
custody of their accounts and execute transactions at Schwab and to instruct Schwab to debit
Ferguson Wellman and West Bearing fees directly from the accounts.
The firm also receives an economic benefit from Schwab in the form of support products and
services it makes available to us and other independent investment advisors whose clients
maintain their accounts at Schwab. These products and services, how they benefit us and the
related conflict of interest are described above (see Item 12 – Brokerage Practices).
Umpqua Bank Alliance
Our business alliance agreement with Umpqua Private Bank establishes guidelines whereby
Umpqua Private Bank may refer asset management opportunities to us if those opportunities
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meet our minimum West Bearing account size of $1,000,000 or greater. We agree to pay the
referring firm a percentage of the advisory fees for the entire period that such clients continue
as clients, notwithstanding any termination of this agreement. Additionally, we may also refer
clients to Umpqua Bank for private banking opportunities when deemed appropriate for the
mutual client. There are no referral fees from Umpqua Private Bank to Ferguson Wellman or
West Bearing for this service.
Other Alliances
We may enter business alliance agreements with other firms with established guidelines
whereby asset management opportunities may be referred to us if those opportunities meet our
minimum account size of $1,000,000 for West Bearing and $4,000,000 for Ferguson Wellman. We
agree to pay the referring firm a percentage of the advisory fees for the entire period that such
clients continue as clients, notwithstanding any termination of this agreement. Currently we
have such an agreement with The Asset Consulting Group, Inc.
Item 15: Custody
All clients' accounts are held in custody by qualified independent banks or broker-dealers. We
are permitted direct debiting of management fees. For direct debiting to occur, we must have
signed authorization from our client indicating that we are to bill the custodian directly when
processing an invoice for payment of our management fees. In all instances our clients will
receive a copy of the billing statement for their own records.
While we do send out quarterly account statements, we urge our clients to compare it with the
account statement they receive from their qualified custodian. Our statements may vary from
custodial statements based on accounting procedures used, reporting dates and valuation
methodologies of certain securities. For tax purposes, the custodian statement is the official
record of your account(s) and assets.
Although Ferguson Wellman and West Bearing do not act as qualified custodians, under
government regulations we are deemed to have custody of your assets if you authorize us to
withdraw funds from your accounts to pay our fees or if you grant us authority to move your
money to another account per a Standing Letter of Authorization Instruction (SLOA). Ferguson
Wellman and West Bearing are also deemed to have constructive custody due to SLOAs for
certain clients.
Octavia Group
Under SEC guidance, Ferguson Wellman, through the Octavia Group division, is deemed to
have custody over certain assets due to the division’s payment authorization arrangements. As
an adviser with custody, Ferguson Wellman has relevant Octavia Group accounts audited on an
annual basis by an independent public accountant that is both registered with and subject to
inspection by the Public Company Accounting Oversight Board (PCAOB).
Item 16: Investment Discretion
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Ferguson Wellman and West Bearing accept discretionary authority to manage accounts on
behalf of our clients. We are granted a limited power of attorney and are limited by our
standard contract and agreed-upon investment guidelines. The contract allows us to manage
substitutions, additions and deletions to a client’s portfolio, as well as to place trades with such
broker as we may select. Our authority includes the power to purchase, sell and exchange
property, exercise whatever rights are conferred upon the holder of property held in a portfolio
and reinvest any account proceeds. The portfolio guidelines cover restrictions on securities to be
bought and sold, portfolio objectives and portfolio asset allocation requirements.
Item 17: Voting Client Securities
Proxy Voting
When authority to vote proxies for securities in your account is granted, our intent is to vote
them solely in the best interest of our clients. As a matter of policy, the firm will not be
influenced by outside sources whose interests conflict with those of our clients.
When voting proxies, we generally oppose anti-takeover measures because they reduce the
rights of its shareholders. One of the primary factors under consideration when determining the
desirability of investing in a particular company is the quality and depth of management of that
company. Accordingly, we believe that the recommendation of management on any issue
should be given substantial weight. As a matter of practice, a vote will be cast with
management unless, in our determination, the ratification of management’s position would
adversely affect the investment merits of owning the stock. A higher degree of scrutiny is given
to all measures involving board independence, excessive compensation and lack of disclosure.
If you would like to know how we voted proxies in your account, please contact your portfolio
manager for that information. You may also request a copy of our complete proxy voting policy
by contacting us at (503) 226-1444.
Class Actions
We do not file class action lawsuits on behalf of clients. We have hired the firm Battea to process
client claims based on historical transaction records provided by us. While we do not charge a
fee for this service, Battea does retain 25% of any settlement received for their services. Clients
wishing to process their own class action claims may opt-out of using the services of Battea at
any time with notification to our firm. Litigation settlements received on a filed claim are sent to
Battea, who in turn sends the settlements directly to client custodians. At that point we then
determine the allocation of the settlement funds between our clients and forward those funds
directly to the client’s custodian for deposit into their accounts.
Item 18: Financial Information
Pre-payment of client fees six or more months in advance is not required.
The firm has not been the subject of a bankruptcy petition at any time during the past 10 years.
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