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Item 1 - Cover Page
Ellenbecker Investment Group
FORM ADV – PART 2A INFORMATION
March 25, 2025
Ellenbecker Investment Group, Inc.
N21 W23350 Ridgeview Parkway
Waukesha, WI 53188
Phone (262) 691-3200
705 E. Silver Spring Drive
Whitefish Bay, WI 53217
Phone (414) 727-6920
27499 Riverview Center Blvd, Suite 210A
Bonita Springs, FL 34134
Phone (239) 444-6110
www.ellenbecker.com
This Brochure provides information about the qualifications and business practices of Ellenbecker
Investment Group (“EIG”). If you have any questions about the contents of this Brochure, please
contact us at (262) 691-3200. The information in this Brochure has not been approved or verified by
the United States Securities and Exchange Commission (“SEC”) or by any state securities authority.
Additional information about EIG (CRD No. 173851), including a copy of its Form ADV Part 1, is available
on the SEC's website at www.adviserinfo.sec.gov.
EIG is a registered investment adviser. Registration of an investment adviser does not imply any certain
level of skill or training.
Item 2 - Material Changes to This Brochure Since Its Amendment in March of 2024
Ellenbecker Investment Group changed investment analysis and research providers, moving from
Fiducient Advisors, based in Chicago, Illinois, to Capital Markets Consultants, Inc. in January of 2024. All
services previously provided by Fiducient Advisors are now being provided by Capital Markets
Consultants, Inc.
In October of 2024, Ellenbecker Investment Group made adjustments to its model portfolios and core
holdings. More details can be found in Item 8 on page 11.
Ryan Lundeen, Wealth Advisor, left Ellenbecker Investment Group on February 15th, 2025.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss – Information was added to
increase transparency on how Ellenbecker Investment Group reviews and makes changes to model
portfolios and core holdings along with how these changes are communicated and the potential impacts
on client accounts. Information was added to provide more specific details surrounding the types of risk
that clients could experience.
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Item 3
Table of Contents
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Cover Page .................................................................................................................. 1
Material Changes Since Last Annual Update .............................................................. 2
Table of Contents ........................................................................................................ 3
Advisory Business ........................................................................................................ 4
Fees and Compensation .............................................................................................. . 7
Performance Based Fees and Side-by-Side Management .......................................... 10
Types of Clients ........................................................................................................... 11
Methods of Analysis, Investment Strategies and Risk of Loss .................................... 11
Disciplinary Information ............................................................................................. 13
Other Financial Industry Activities and Affiliations..................................................... 13
Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ........................................................................................................................ 13
Brokerage Practices .................................................................................................... 14
Review of Accounts and Reports ................................................................................ 16
Client Referrals and Other Compensation .................................................................. 16
Custody ....................................................................................................................... 16
Investment Discretion ................................................................................................. 17
Voting Client Securities ............................................................................................... 17
Financial Information .................................................................................................. 17
Other Information…………………………………………………………………………………………………..18
Privacy Policy
.................................................................................................................................... 19
Schedule 2B Brochure Supplements
Julie A. Ellenbecker-Lipsky .................................................................................................................... 22
Karen J. Ellenbecker .............................................................................................................................. 26
Kristina E. Schnuckel ............................................................................................................................. 28
Jean E. Range
.................................................................................................................................... 32
Heather Deaton .................................................................................................................................... 35
Jamie C. Williams .................................................................................................................................. 39
Tammy L. Niemann ............................................................................................................................... 43
Courtney Witthuhn ............................................................................................................................... 45
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Item 4 - Advisory Business
Ellenbecker Investment Group, Inc. (“EIG”) is a Wisconsin corporation formed in 1996 offering
investment advisory services. EIG became an independent Registered Investment Advisor in 2014. EIG
makes financial planning and investment management services available to a wide variety of clients,
including individuals, entities, pension and profit-sharing plans, trusts, estates, charitable organizations,
corporations, and other business entities. EIG is majority owned by Karen Ellenbecker. EIG does not
control any other firm.
Investment Adviser Representatives (“IARs”) begin each advisory service by carefully examining the
client’s investment objectives and financial circumstances. Clients are informed about investment
alternatives and investment risks to make them aware that attempting to attain a higher rate of return
entails accepting higher levels of risk and the potential for loss. Once this initial evaluation is complete,
EIG IARs recommend one or more of the advisory services described below that will be provided in a
manner aimed at achieving the client’s investment objectives.
While providing its services, EIG can advise clients about a wide variety of securities, including exchange-
listed and over-the-counter stocks, warrants, corporate bonds, commercial paper, certificates of
deposit, municipal bonds, variable annuities and insurance, mutual funds, U.S. government securities,
securities and commodity options, interests in partnerships investing in real estate and oil and gas
interests, exchange-traded funds, limited liability companies and other entities. In addition, EIG may
select or recommend one or more third-party managers to manage all or a portion of the client’s
account. Such third-party managers will have discretion to determine the investments purchased and
sold for the portion of the client’s account managed by the third-party manager.
EIG IARs strive to provide investment advice that is in the client’s best interest, using their best
judgment. EIG and its IARs do not assure any client a profit will occur from EIG’s services or guarantee
against a loss. The advisory services of EIG are described in detail below.
Financial Planning Services
EIG stands ready to perform financial planning services which are designed to combine advice relating to
a range of financial subjects selected by the client. In formulating a comprehensive financial plan,
regardless of the complexity, EIG IARs will:
•
Interview the client, analyze the client’s financial needs, and assist the client in
developing realistic goals and objectives based on information provided by the client.
The IAR may also clarify planning problems and outline strategies designed to meet the
client’s goals. A client typically retains EIG to perform a comprehensive plan covering
such topics as investments, taxes, insurance, retirement, and estate planning, among
other subjects.
•
Prepare an initial written project or comprehensive financial plan in the scope requested
by a client based on the information gathered during the client interview and needs
evaluation. This plan may include establishing a clear set of objectives, an outline of
resources, a written investment policy statement (“IPS”), an asset allocation model,
strategy recommendations, retirement, estate, education, or insurance planning and
product recommendations. Reports usually include the steps to take for implementing
advice provided.
•
Assist the client in implementing the plan.
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•
Review the plan periodically in the scope and frequency agreed upon in advance with
the client.
Clients decide which investment recommendations to accept and implement. Clients are also free to
select any brokerage, insurance, or other product provider to purchase (or sell) the investments,
insurance, or other products discussed with EIG. Many clients choose to enter into a Discretionary
Investment Management Services Agreement whereby EIG IARs manage the client portfolios on a
discretionary basis.
All planning is based on information provided by the client. It is the client’s responsibility to be certain
EIG has current and accurate information to enable EIG to prepare the initial and ongoing plan(s).
Retirement Plan Services
EIG can provide the following services to retirement plan accounts:
ERISA Section 3(21) Plan Investment Advisory Services: EIG can perform non-discretionary
investment advisory services at the retirement plan level as described below.
(a)
EIG will review the plan's investment objectives and/or Investment Policy Statement
("IPS"), if requested or if applicable.
(b)
EIG will advise the client of appropriate investment categories for each client’s
retirement plan consistent with client’s investment objective(s).
(c)
EIG will advise clients of appropriate assets/investment instruments which are
consistent with the investment categories selected by the client.
(d)
EIG will monitor performance of the investment choices of each client and provide
periodic advice regarding possible changes to the investment selections.
(e)
Clients shall have ultimate authority for selecting the investments for the client's
retirement plan.
ERISA Section 3(38) Plan Investment Management Services: EIG can perform discretionary
investment management services at the plan level as described below. Note, this service is distinct from
the Section 3(21) services described above.
(a)
EIG will review the plan’s investment objectives and/or IPS, if requested and if
applicable;
(b)
For a participant-directed individual account plan, the investment objective(s) will set
forth the number of general investment options and asset class categories to be offered
to plan participants with a goal of providing a menu of investments that will allow for
the creation of well-diversified portfolios designed to provide for long-term appreciation
and capital preservation through a mix of equity and fixed income exposures.
(c)
Once the client approves the investment objective(s), EIG will review the investment
options available through the plan and will notify the plan’s recordkeeper as to EIG’s
instructions to add, remove and/or replace specific “core” investment options to be
offered to plan participants that meet the criteria set forth in the investment
objective(s). EIG will monitor the core investment options and, on a regular basis,
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provide reports to the client and instructions to the plan’s recordkeeper to remove
and/or replace investments that no longer meet the IPS criteria.
(d)
EIG will retain final decision-making authority with respect to removing and/or replacing
investments in the core lineup, and the client will not have any further responsibility to
communicate instructions to any third-party, including the plan’s recordkeeper,
custodian and/or third-party administrator.
(e)
EIG will monitor investments in the plan’s accounts with the custodian and shall
implement changes to investment selections as EIG deems appropriate.
Non-Fiduciary Services: EIG can perform the non-fiduciary services as described below.
(a)
EIG will meet with the client or representatives of the client, at intervals mutually
acceptable to the client and EIG, to discuss investment performance.
(b)
EIG will provide client with a quarterly report regarding the performance of each
investment selected by the client for the client’s plan.
(c)
EIG will assist client with selection of any plan service providers as requested, but client
shall be ultimately responsible for selecting other plan service providers.
(d)
EIG will contact client at least annually to determine if there have been any changes in
client’s financial situation or investment objective(s).
(e)
As requested, EIG will conduct informational/educational group meetings with plan
participants at initial installation of the plan, and periodically thereafter in the scope and
frequency mutually agreed upon between client and EIG regarding:
(i)
general investment concepts;
(ii)
investment objectives and performance of selected investments; and
(iii)
investment allocations and strategies available to meet various investment
objectives.
EIG's assistance in participant investment education shall be consistent with and within the scope of the
definition of investment education found in Department of Labor Interpretive Bulletin 96-1.
Discretionary Investment Management Services
EIG offers clients portfolio management and reporting services by means of its Discretionary Investment
Management Services program. Through the program, clients receive investment analysis, allocation
recommendations, monthly or quarterly statements reflecting holdings and transactions, and ongoing
account monitoring services for a portfolio. EIG will exercise discretionary trading authority while
providing services. This means that EIG IARs will have authority to purchase and sell securities of their
choice in the amounts and at the times they believe it is suitable for a client’s account to do so. EIG may
also recommend the use of a third-party manager to manage all, or a portion of the assets. Such third-
party managers will also have limited discretionary trading authority only over the accounts they are
selected to manage.
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The initial asset allocation recommendations are based on the financial information gathered from each
client including net worth, risk tolerance, financial goals and objectives, investment restrictions and
overall financial conditions. Based on this information, the client is provided with investment
recommendations designed to provide an appropriate asset mix consistent with the client’s objectives.
The client’s portfolio and its performance are monitored by the client’s IAR considering the client’s
stated goals and objectives. The frequency of these reviews is determined by the IAR. EIG IARs meet
with the client on an as-needed basis to discuss the portfolio and other aspects of the service.
EIG does not hold client investments. Instead, all investments managed by EIG are held at the custodian
through which transactions are placed. Clients should be aware that fees may be assessed for
transactions and other services by the account’s custodian in addition to advisory fees charged by EIG.
EIG does not assure or guarantee the results of its Discretionary Investment Management Services; thus,
losses can occur from following EIG’s advice pertaining to any investment or investment approach,
including using conservative investment strategies.
As of December 31, 2024, EIG had assets of $1,730,550,355 under discretionary management and
$726,286 under non-discretionary management.
Educational Seminars and Workshops
EIG offers several educational seminars and workshops focusing on various investment and related
topics. These seminars are offered to clients and prospective clients, in some cases a fee for attendance
is charged. The fee varies on the topic of the seminar or workshop being presented.
Item 5 - Fees and Compensation
Fees paid to EIG are for EIG advisory and financial planning services only. The fees do not include, for
example, the fees charged by third parties such as accountants and attorneys assisting with providing
the client with accounting and legal advice. Transaction charges and account fees charged by accounts
custodian are in accordance with the custodian's normal fee schedule. See Item 12, Brokerage
Practices.
Prospective clients should be aware that in addition to EIG's advisory fees, each mutual fund or
exchange-traded fund in which a client's assets are invested also has its own advisory fees and other
internal expenses which already have been deducted from the fund's reported performance. Depending
on the fund, a client may be able to invest directly in the shares issued by the fund with or without
incurring any sales or third-party management fees.
Financial Planning Service Fees
Fees charged for Financial Planning Services are negotiable and are based on a fixed fee per project
basis.
Total fees are determined by each EIG IAR estimating the complexity of the client’s circumstances, the
level of skill required to perform the service, and the amount of time that will be required to perform
research, analysis, and plan preparation. The estimated fee is disclosed to the client prior to contract
signing.
The fee is payable upon completion of the financial plan service. The fee may be deducted from a
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client's account or may be paid directly. Payment arrangements are established in the Financial
Planning Agreement. The fee may be waived in whole or in part by an IAR or EIG at their sole discretion.
Each client retains the right to terminate the Financial Planning Agreement with EIG at any time, in
writing and without prior notice, for any reason. EIG retains the right to terminate any engagement at
any time, for any reason, upon 10 days’ written notice.
Fees do not include product transaction commissions or the fees for third-party professional services,
e.g., investment managers, attorneys, accountants or other third parties.
Retirement Plan Consulting Services Fee
Fees for EIG's Retirement Plan Consulting Services described in Item 4 are either a flat fee or based on
the value of assets under management. Section 3(21) consulting services are charged on a flat fee basis,
section 3(38) management services are charged as a percentage of the assets under management within
the plan ranging from 0.40% to 1.00%. All fees are payable monthly, in advance, and are negotiable.
The initial fee is based upon account value when the account is opened and is provided to the end of the
month. Upon termination, all prepaid unearned fees are prorated and returned to the client. Fees can
be amended by EIG upon 30 days advance written notice by EIG to the client.
EIG may act as an investment manager to the Retirement Plan’s individual plan participants and will
earn asset-based advisory fees from those individuals, by separate agreement with them, for providing
investment management services.
Fees payable to EIG for Retirement Plan Consulting Services are, with the client’s prior permission,
automatically deducted from the client's account when due. The client will receive reports from the
account's custodian and fee amounts debited. EIG will liquidate without obtaining prior permission of the
client, money market shares to pay the fee and, if money market shares or cash value are not available,
other investments will be liquidated. Authorization for the deduction of fees from the managed account
is contained in the Services Agreement. The client may terminate the authorization for automatic
deduction at any time by notifying EIG in writing. The client may choose to pay the fee directly by invoice
each month.
Investment Management Services Fees
All fees are negotiable and subject to a $2,400 minimum fee. Fees for Investment Management Services
are calculated as a percentage of the total market value of all assets (including cash) in the account on
the last trading day of each calendar month. The fees for the initial month are charged from the date of
inception of the Services Agreement through the end of the first calendar month in which the Account is
open. Subsequent fees are based upon the market value of the account, including declared but unpaid
distributions, as of the last business day of the previous month. EIG may, at its discretion, aggregate
accounts related to the client for fee calculation purposes and will negotiate a set fee based on the total
assets under management.
The client may exclude certain assets from being included in the total portfolio under management and
review. These assets will also be excluded for fee calculation purposes. Fees are also not adjusted for
significant contributions or withdrawals in client accounts that take place between monthly billing
cycles.
Fees payable to EIG for Discretionary Investment Management Services are, with the client’s prior
permission, automatically deducted from the client's account when due. The client will receive a
statement from the account's custodian showing the fee amounts debited. EIG will liquidate money
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market shares to pay the fee and, if money market shares or cash value are not available, other
investments will be liquidated. Authorization for the deduction of fees from the managed account is
contained in the Services Agreement. The client may terminate the authorization for automatic
deduction at any time by notifying EIG in writing.
EIG has the right to modify its fee schedule upon 30 days advance written notice to the client. Any client
services agreement may be terminated by a client upon ten (10) days advance written notice by either
party to the other. Upon termination of the account, any prepaid advisory fees will be prorated to the
date of termination and refunded to the client’s account.
EIG manages advisory accounts for its employees, immediate families, and live-in partners. As an
employee benefit, employees, their immediate families, and live-in partners are not charged advisory
fees for portfolio management, but they are responsible for transaction charges, account fees charged
by EIG’s custodian, and any fees charged by third-party managers the employee may choose to engage.
In addition, the parents of EIG employees are eligible for discounted advisory fees.
The fees paid to EIG are for advisory or consulting services only. Transaction and other account fees will
also be charged in accordance with the account’s custodian’s normal fee schedule.
Clients whose assets are invested in shares of mutual funds, ETFs and alternative investment vehicles
will pay both a direct fee to EIG, as well as the proportionate share of indirect management fees and
other expenses incurred by the investment. Please refer to the investment’s prospectus or other
offering documents for more information.
Additional Discretionary Investment Management Service Fees
• For clients seeking equity investments in large cap dividend growth paying stocks or small cap
growth stocks, a third-party manager may be used to manage this portion of a client's portfolio.
These assets are put into a separate account which is charged a 0.38% fee for Large Cap
Dividend Growth and 0.50% fee for Small Cap Growth. The total assets within these separate
accounts will be charged the fees noted above, in addition to the negotiated EIG management
fee on the total portfolio. The fees are payable monthly in advance and directly deducted from
the client’s account with the client’s written consent.
• For clients seeking fixed income investment in individual investment-grade corporate bonds, a
third-party manager may be used to manage this portion of a client’s portfolio. These assets are
put into a separate account which is charged a 0.20% fee in addition to the negotiated EIG
management fee on the total portfolio. The fee is payable monthly in advance and directly
deducted from the client’s account with the client’s written consent.
Clients should review the third-party managers’ Form ADV firm brochure and Form CRS for more
information.
Plan Participant Account Management Fees
For clients seeking discretionary management of non-custodied, held away assets, such as defined
contribution plan participant accounts, EIG uses Pontera, a third-party platform to facilitate
management of these accounts. Prior to EIG managing any held away account, the client will be
provided with a link allowing them to connect one or more accounts to the platform. Once an account is
connected to the platform, the IAR will review the current allocations, and when deemed necessary, will
rebalance the account to the target asset allocation, considering the client’s investment goals and risk
tolerance. When Client’s engage EIG in this capacity, they are responsible for keeping the Pontera
platform link active, so that EIG will be able to access and manage the respective account without delay.
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If EIG determines that an Order Management System link has become inactive, EIG will use its best
efforts to notify the Client to resolve the issue. Fees for this service are calculated as a percentage of the
total value of investments under management. This fee is negotiable and will be charged in addition to
the Investment Management Service Fee. This fee is charged monthly in advance based on the value of
the account on the last business day of each calendar month. The fee is not deducted from the plan
participant account being managed but will be deducted from a mutually agreed upon taxable account
of the client maintained by the Custodian. EIG is not affiliated with this platform in any way and does
not receive compensation from them.
Other Investment Management Services Fees
For clients seeking input on the allocation of their retirement plan assets, a negotiated fee not to exceed
0.40% of total assets under review is calculated based on the asset value of the retirement account
being monitored. This fee is payable monthly in advance and deducted from the client’s account with
their written consent. The fee is not deducted from the retirement account being monitored but is
deducted from another account as specified by the client in the management agreement.
The client also has the option of having accounts or assets held at different financial institutions
included on their EIG Consolidated Asset Summary. Account values, including performance if the
institution provides transaction-level data, will be included with each of the managed accounts. The
account will be charged an annual fee of $40 to use this service and this fee will be deducted from the
EIG account annually.
Tax Return and Filing Fees
Fees charged for tax return preparation and filing are negotiable and are based on a fixed fee per project
basis.
Total fees are determined within the Tax Planning Division by estimating the complexity of the client’s
circumstances, the level of skill required to perform the service and the amount of time that will be
required to perform research, analysis, and tax return preparation. The estimated fee is disclosed to the
client prior to the signing of the engagement letter.
The fee is payable upon completion of the client’s tax return. The fee may be deducted from a client's
account or may be paid directly. Payment arrangements are established in the engagement letter. The
fee may be waived in whole or in part by the Director of Tax Planning or EIG at their sole discretion.
Each client retains the right to terminate the engagement letter with EIG at any time, in writing and
without prior notice, for any reason. EIG retains the right to terminate any engagement at any time, for
any reason, upon 10 days’ written notice to the client.
Educational Seminars and Workshops
As noted above, the educational seminars and workshops offered by EIG may require a fee for
attendance. This fee, if charged, varies based on the topic of the seminar or workshop being presented.
Item 6 - Performance Based Fees and Side-by-Side Management
EIG does not charge any performance-based fees. All fees are disclosed above.
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Item 7 - Types of Clients/Minimum Account Size
EIG makes Financial Planning, Retirement Plan Consulting and Discretionary Investment Management
Services available to a wide variety of clients including but not limited to, individuals, pension and profit-
sharing plans, trusts, estates, charitable organizations, corporations, and other business entities.
In providing services to individuals regarding retirement accounts, there is an incentive to encourage
clients to rollover an employer retirement account into an individual retirement account (“IRA”)
managed by EIG, with the potential of higher fees. The decision to rollover an account rests with the
individual account owner. The IAR is committed to providing information to help clients make decisions
that are in their overall best interest.
EIG does not generally require a minimum account size, but there may be minimum account sizes and
fees for the services offered by third-party managers if they are used.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
EIG has partnered with Capital Markets Consultants, Inc., an independent and institutional consulting
firm that is an SEC-registered investment advisor to obtain investment analysis and research services
related to open-end and closed-end mutual funds, ETFs, and other investment products. They provide
EIG with a set of core holdings and model portfolios. EIG IARs use these model portfolios to determine
the best asset allocation for each client taking into consideration the investment objectives, risk
tolerance and any restrictions the client may have in place. EIG and Capital Markets Consultants, Inc.,
regularly review the model portfolios to align with investment strategies, market conditions, and the
best interests of EIG’s clients. As part of this process, EIG may revise model portfolios, including but not
limited to, changes in asset allocation, the addition or removal of securities, and adjustments to core
holdings. Client accounts utilizing model portfolios will generally be adjusted to reflect these changes.
However, actual implementation may vary due to factors such as account-specific restrictions, client
preferences, or tax considerations. Clients may experience differences in performance based on the
timing of updates and execution. Certain changes may generate transaction costs or tax consequences,
which may impact client returns. EIG may notify clients of significant changes to model portfolios
through periodic communications or direct client outreach. However, EIG is not obligated to provide
prior notice of all portfolio adjustments.
EIG may utilize third-party managers to manage all or a portion of a client’s portfolio.
EIG's security analysis methods include, but are not limited to, charting (using charts to track individual
security or market movements over time); fundamental analysis (evaluating securities based upon its
historical and projected financial performance); technical analysis (examining technical moves in the
price of an issue based upon peer securities or comparisons to an investment sector or index); and
cyclical analysis (determining the desirability of an issue based upon the status of an issue within the
price cycle the security or similar securities have followed historically).
EIG's sources of information include, but are not limited to, financial websites, financial newspapers and
magazines and other publications, research materials prepared by others, corporate rating services,
annual reports, prospectuses, and public filings.
Risk of Loss - Investing in securities and other investments involves the risk of loss that clients should be
prepared to bear. Past performance does not guarantee future results, and there is no guarantee that
the client’s investment objectives will be achieved. Client accounts are subject to the following risks:
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Management Risk. The IAR has been delegated the authority to buy and sell investments on the client’s
behalf. The client must rely upon the IARs abilities and judgment and upon its investment abilities. There
is no guarantee that the IARs investment techniques will be successful.
Mutual Funds Risk. Mutual funds are subject to investment advisory, transactional, operating, and other
expenses. Each mutual fund is subject to specific risks, depending on its investments. The value of a
mutual fund’s investments and the net asset value of the mutual fund’s shares will fluctuate in response
to changes in market and economic conditions, as well as the financial condition and prospects of
companies in which the mutual fund invests. The performance of each mutual fund will depend on
whether the mutual fund’s investment adviser is successful in pursuing the mutual fund’s investment
strategy.
ETFs Risk. An investment in an ETF generally presents the same primary risks as an investment in a
conventional mutual fund (i.e., one that is not exchange traded) that has the same investment objective,
strategies, and policies. The price of an ETF can fluctuate within a wide range and a portfolio could lose
money investing in an ETF if the prices of the underlying investments owned by the ETF go down. Like
mutual funds, ETFs are subject to investment advisory, transactional, operating, and other expenses.
Unlike mutual funds, ETFs do not necessarily trade at the net asset values of their underlying securities,
which means an ETF could potentially trade above or below the value of its underlying portfolio.
Additionally, because ETFs trade like stocks on exchanges, they are often subject to trading and
commission costs, unlike open-end mutual funds. ETFs are subject to liquidity risk.
Third-Party Managers Risk. Third-party Managers may invest in a variety of investments and employ
various investment techniques. Please refer to the Form ADV brochure of each Third-Party Manager for
more information about its investment strategies and related risks.
Government Securities Risk. U.S. Government Securities (i.e. Treasuries) are subject to interest rate and
inflation risks.
Inflation Risk. Inflation is the rise in prices, which over time decreases purchasing power and can impact
the performance of an investment or value of the client’s assets. The IAR cannot control inflation, nor
can EIG guarantee that the client’s portfolio will match the rate of inflation.
Cybersecurity Risk. The computer systems, networks and devices used by EIG and its service providers
employ a variety of protections designed to prevent damage or interruption from computer viruses,
network and computer failures and cyberattacks. Despite such protections, systems, networks, and
devices can potentially be breached. Cyberattacks include, but are not limited to, gaining unauthorized
access to digital systems for purposes of corrupting data, or causing operational disruption, as well as
denial-of-service attacks on websites. Cyber incidents may cause disruptions and impact business
operations, potentially resulting in financial losses, the inability of the EIG or service providers to trade,
violations of privacy and other laws, regulatory fines, reputational damage, reimbursement costs and
additional compliance costs, as well as the inadvertent release of confidential information.
Business Continuity and Disaster Recovery. EIG maintains a business continuity plan to maintain
business operations during a disruptive event, while safeguarding employees, firm property and client
information. While EIG strives to maintain robust practices to ensure the continuity of its operations,
they cannot ensure its ability to continue business operations in the event of every disaster, due to the
unknown nature and scope of future events. In the event of an actual disaster, EIG will strive to notify
clients of the impact on the firm and its clients.
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Item 9 - Disciplinary Information
EIG does not have any disciplinary information to report regarding itself or any of its IARs or other
related persons.
Item 10 - Other Financial Industry Activities and Affiliations
EIG has entered into an agreement with Capital Market Consultants, Inc., a Registered Investment
Advisor not affiliated with EIG for investment analysis and research services related to mutual fund
products, ETFs, and other investment products along with providing EIG with a set of core holdings and
model portfolios.
EIG has entered into an agreement with Campbell Newman Asset Management, Inc., ("CNAM"), an
unaffiliated Registered Investment Advisor, to act as a third-party manager to manage all or a portion of
a client's account portfolio as determined by EIG. CNAM focuses their management services on
individual large-cap dividend paying stocks and small cap growth stocks.
EIG has entered into an agreement with Pavlic Investment Advisors, an unaffiliated Registered
Investment Advisor, to act as a third-party manager to manage all or a portion of a client’s account
portfolio as determined by EIG. Pavlic Investment Advisors focus their management services on
individual fixed income products.
EIG has entered into an agreement with Wealth Enhancement Group to advise EIG clients on their
annuity holdings. EIG works with Wealth Enhancement Group’s research team to ensure a client’s
annuity holding(s) are in line with their risk profile and investment objectives. EIG does not receive any
commissions or other compensation in this agreement.
Upon client request, or when insurance products are identified or recommended solutions for client
planning concerns, EIG may make referrals to an unaffiliated insurance agent for various products
including life, long-term care, disability income and/or burial insurance. EIG is not responsible for
advising or representing the client with any such insurance product placement or service offered by the
insurance agent. Clients are not required to purchase insurance products through the referred insurance
agent and if they do, EIG will not receive any compensation.
Ellenbecker Investment Group Tax and Accounting Services, LLC, is a Wisconsin limited liability company
and wholly owned subsidiary of Ellenbecker Investment Group, Inc. Ellenbecker Investment Group Tax
and Accounting Services, LLC (EIG’s “Tax Division”) provides tax planning and accounting services to EIG
clients. EIG has employees who are Certified Public Accountants (“CPA”). Clients are not required to use
EIG’s Tax Division for tax planning purposes or to file their taxes through EIG. If clients do choose to file
tax returns through EIG’s Tax Division, an additional planning, preparation and filing fee will be charged
to the client in addition to the fees paid to EIG for investment advisory services. This creates a conflict of
interest as EIG has an incentive to recommend the services of EIG’s Tax Division. EIG maintains policies
and procedures to ensure recommendations are in the clients’ best interest.
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
EIG maintains a Code of Ethics which applies to all employees of EIG. As a fiduciary, EIG has the duty to
act solely in the best interests of each of its clients. This fiduciary duty compels all employees to act with
the utmost integrity in all dealings. In connection with these expectations, EIG has established core
- 13 -
values for all of its employees. Further, EIG expects its employees to avoid potential conflicts of interest
or even the appearance of such conflicts.
IARs of EIG may buy or sell securities for themselves that they also recommend to clients. As a result,
clients should be aware that the IAR has a conflict of interest that could affect the objectivity of its
advice. In addition, employee investment decisions may not be the same and may be opposite of client
trades and may be effected at different times and/or prices. Where a transaction for an IAR, or an
account related to an IAR, is contemplated, a client’s transaction is given priority. Transactions by
employees are governed by the Code and monitored by the Chief Compliance Officer (CCO) or designee.
The Code requires, among other procedures, employees to pre-clear personal securities transactions,
subject to certain exceptions. These reporting requirements allows the CCO or their designee at the firm
to determine whether to allow or prohibit certain employee securities purchases and sales based on
transactions made, or anticipated to be made, in the same securities for clients’ accounts. The Code is
required to be reviewed annually and updated, as necessary. A complete copy of the Code of Ethics will
be provided at a client or prospective clients’ request.
Item 12 - Brokerage Practices
EIG recommends that clients open an account with Charles Schwab & Co., Inc. (“Schwab”), to maintain
custody and brokerage services. EIG is independently owned and operated and is not affiliated with
Schwab. EIG primarily utilizes the client’s custodian to execute trades on behalf of client accounts. EIG’s
trades on behalf of client accounts are generally limited to mutual funds and ETFs. If a third-party
manager is used, the third-party manager is solely responsible for the selection of broker-dealers to
execute brokerage transactions on behalf of the client account managed by the third-party manager.
Schwab’s services include brokerage, custody, research and access to mutual funds and other
investments that are otherwise generally available only to institutional investors or would require a
significantly higher minimum initial investment. These services are not contingent upon EIG committing
to Schwab any specific amount of business (assets in custody or trading commissions). Schwab generally
does not charge EIG’s clients separately for custody services but is compensated through commissions or
other transaction-based fees for securities trades that it executes or that settle into the client’s Schwab
account. Schwab charges a “trade away” fee for each trade executed by a different broker-dealer but
where the securities bought or the funds from the securities sold are deposited (settled) into a client’s
Schwab account. These fees are in addition to the commissions or other compensation the client pays to
the executing broker-dealer. In order to minimize trading costs, EIG expects that Schwab will execute
most of EIG’s trades for client’s accounts. EIG has determined that having Schwab execute most trades is
consistent with EIG’s duty to seek “best execution” of client trades. Best execution means the most
favorable terms for a transaction based on all relevant factors, including those listed above.
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory firms like EIG.
Schwab provides EIG and its clients with access to its institutional brokerage services (trading, custody,
reporting and related services), many of which are not available to Schwab retail customers. Schwab
also makes available various support services. Some of those services help EIG manage or administer
client accounts, while others help EIG manage and grow its business. Schwab’s support services
generally are available on an unsolicited basis (EIG does not have to request them) and at no charge to
EIG.
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Services That Benefit Clients - Schwab’s institutional brokerage services include access to a broad range
of investment products, execution of securities transactions, and custody of client assets. The
investment products available through Schwab include some to which EIG might otherwise not have
access or that would require a significantly higher minimum initial investment by its clients. Schwab’s
services described in this paragraph generally benefit clients and client accounts.
Services That May Not Directly Benefit Clients - Schwab also makes available to EIG other products and
services that benefit EIG but may not directly benefit clients or client accounts. These products and
services assist EIG in managing and administering client accounts. They include investment research,
both Schwab’s own research and that of third parties. EIG may use this research to service all or a
substantial number of client accounts. In addition to investment research, Schwab also makes available
software and other technology that provides access to client account data (such as duplicate trade
confirmations and account statements), facilitates trade execution, and allocates aggregated trade
orders for multiple client accounts, provides pricing and other market data, facilitates payment of EIG’s
fees from client accounts, and assists with back-office functions, recordkeeping, and client reporting.
Services That Generally Benefit Only the Advisor - Schwab also offers other services intended to help
EIG manage and further develop its business. These services include educational conferences and
events, consulting on technology, compliance, legal and business needs, publications and conferences on
practice management and business succession, and access to employee benefits providers, human
capital consultants, and insurance providers. Schwab may provide some of these services itself. In other
cases, Schwab will arrange for third-party vendors to provide the services to EIG. Schwab may also
discount or waive its fees for some of these services or pay all or a part of a third-party’s fees. Schwab
may also provide EIG with other benefits, such as occasional business entertainment of personnel. EIG
uses Schwab to facilitate trade execution for multiple client accounts, provide pricing data, provide tax
reporting and facilitate payment of EIG’s fees from client accounts. EIG may also use Schwab
publications and periodic consultation on compliance matters.
The availability of Schwab’s services benefits EIG because EIG does not have to produce or purchase
them. The availability of these services may give EIG an incentive to recommend that clients maintain
their account with Schwab, based on EIG’s interest in receiving Schwab’s services that benefit its
business rather than based on client interests in receiving the best value in custody services and the
most favorable execution of client transactions. This is a potential conflict of interest. EIG believes,
however, that its recommendation of Schwab as custodian and broker is in the client’s best interests.
EIG’s recommendation is primarily supported by the scope, quality, and price of Schwab’s services and
not the services that benefit only EIG.
Soft Dollars – EIG does not engage in traditional “soft dollar arrangements” with broker-dealers with
respect to client accounts. As disclosed above, Schwab provides EIG and its clients with access to its
institutional brokerage services (brokerage, custody, research, and reporting); however, the services
provided are not contingent on client securities transactions or trading commissions (i.e., not soft
dollars).
Trade error policy – From time-to-time IARs may make an error in submitting a trade order on the
client’s behalf. Any time a trade is determined to be executed in error, the Chief Compliance Officer, or
designee, will be immediately notified to review the error and to provide corrective action. In the event
that the IAR causes a trade or other error to occur in a client account and the error results in a loss, EIG
- 15 -
policy is that clients are made whole. If related trade errors result in both gains and losses in a client’s
account, they are generally netted.
Item 13 - Review of Accounts and Reports
For clients receiving Financial Planning Services, a written plan is prepared in the scope requested by the
client during the initial interview and subsequent counseling sessions. Reviews of plans are performed
from time to time by the IARs at the times requested by a client and as the IAR deems appropriate.
With the client’s permission, the client’s legal and accounting professionals may be involved in the
development of a plan. When outside professionals become involved in the planning process, the cost
of the outside professionals is the responsibility of the client.
For clients receiving Discretionary Investment Management Services, the client’s portfolio is regularly
reviewed by EIG IARs as frequently as agreed upon by the client and the IAR, or more frequently if the
IAR determines, to ensure the investments in the accounts are in line with the client’s stated investment
objectives and/or investment policy guidelines. Clients are free to contact their EIG IAR at any time.
In addition to the monthly or quarterly account statements received directly from the client’s custodian,
clients will receive quarterly reports from EIG detailing the summary of account performance and
investment holdings. EIG provides reports to clients electronically via a secure, online portal unless
otherwise requested.
Item 14 - Client Referrals and Other Compensation
EIG does not currently have any client referral relationships. Thus, it does not pay any fee to a third
party for making client referrals to it. Also, as indicated above, the firm does not direct brokerage
transactions to any third party in return for client referrals.
From time to time, EIG may provide gift cards of nominal value to a client who refers potential new
clients to EIG. This practice could incentivize clients to provide referrals to the firm. EIG mitigates this
potential conflict by limiting the number of referral gifts any client may receive in a given calendar year
to two (2) and ensuring that gifts are of a nominal value.
EIG sponsors seminars and social events, such as dinner for clients, the expenses of which may be paid,
in whole or part, by the firms whose products and services are recommended to clients by EIG. The
firms absorbing such expenses include mutual fund companies whose funds are recommended or third-
party managers whose services are recommended to clients. These sponsorships could create a conflict
of interest for EIG because EIG could be inclined to continue to recommend the products and services of
these firms due to the financial support provided. EIG does not believe these sponsorships influence its
recommendations as the value of these outings or events is de minimis in relation to the firm’s overall
operations. To mitigate this conflict, EIG maintains policies and procedures including a Code of Ethics
which requires employees and the firm to put client interests ahead of their own.
Item 15 – Custody
EIG does not take physical custody of client funds or securities, and all client funds and securities are
held by a qualified custodian. EIG is deemed to have constructive custody of client assets as a
consequence of its ability to withdraw advisory fees directly from certain client accounts when the client
provides written authorization to do so. EIG is also deemed to have constructive custody of client assets
in cases when the client gives EIG written authorization to transfer money to another person’s account.
- 16 -
EIG is relieved from an annual surprise examination under the terms of the No-Action Letter dated
2/21/2017. EIG sends each client a quarterly report, which reflects the advisory fee charged to the
account, whether fees are deducted directly by EIG, or the client pays EIG directly. EIG has policies and
procedures designed to provide reasonable assurance that it does not inadvertently obtain further
custody over client assets.
EIG has procedures in place to reasonably ensure that the clients’ qualified custodian sends quarterly
statements to clients. EIG recommends clients carefully review the statements provided by their
qualified custodian. To the extent a client receives account reports from EIG, EIG encourages clients to
compare information in EIG’s report to the statement provided by the custodian.
Item 16 - Investment Discretion
When providing Investment Management Services, EIG IARs will exercise discretion when granted
authority by clients through the firm’s Discretionary Investment Management Services Agreement.
When doing so, it allows EIG to select the securities to buy and sell, the amount to buy and sell, when to
buy and sell without obtaining specific consent from the client for each trade. Clients should be aware
that IARs may make different recommendations and effect different trades with respect to the same
securities to different advisory clients. EIG’s discretionary authority may be subject to client-specific
investment restrictions imposed by the client and provided to the IAR in writing. These restrictions can
affect the performance of the client’s account relative to other accounts. From time to time, IARs
manage client accounts on a non-discretionary basis.
Depending on the service agreement, third-party managers used to manage client accounts or portions
of client accounts may be hired or terminated by EIG using discretionary authority granted to EIG by a
client. Such third-party managers also have authority granted by the client to purchase and sell
securities at their discretion.
Item 17 - Voting Client Securities
EIG and its IARs will not be required and are not granted authority to take any action, or render any
advice, with respect to voting of proxies for securities or other financial instruments held in the Account.
Class Action Lawsuits - From time to time, securities held in the accounts of clients may be subject to
class action lawsuits. EIG has no obligation or responsibility to (1) determine if securities held by the
client are subject to a pending or resolved class action lawsuit; (2) evaluate a client's eligibility or to
submit a claim to participate in the proceeds of a securities class action settlement or verdict; and (3) to
initiate litigation to recover damages on behalf of clients who may have been injured as a result of
actions, misconduct or negligence by corporate management of issuers whose securities are held by
clients.
Item 18 - Financial Information
EIG does not require or solicit fees of more than $1,200 six months or more in advance, thus no financial
statement for EIG is attached. EIG does not have any financial condition that is reasonably likely to
impair its ability to meet its contracted commitment to any client.
- 17 -
Item 19 – Other Information
Because of Julie Ellenbecker-Lipsky’s roles as President, Chief Executive Officer, and IAR at EIG, there is
potential for conflict to exist between her various capacities and obligations to the firm and to EIG’s
clients. EIG mitigates this potential conflict with robust policies and procedures to ensure proper checks
and balances and review of all business-related and client-related decisions.
- 18 -
Privacy Policy
FACTS
WHAT DOES ELLENBECKER INVESTMENT GROUP, INC. ("EIG") DO WITH YOUR
PERSONAL INFORMATION?
Why?
Financial companies choose how they share your personal information. Federal law gives consumers the right to
limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your
personal information. Please read this notice carefully to understand what we do.
What?
The types of personal information we collect and share depend on the product or service you have with us. This
information can include:
•
•
•
Social Security number and employment information
Income, net worth, and investment experience
Risk tolerance and retirement assets
When you are no longer our customer, we continue to share your information as described in this notice.
How?
All financial companies need to share customers’ personal information to run their everyday business. In the
section below, we list the reasons financial companies can share their customers’ personal information; the
reasons EIG chooses to share; and whether you can limit this sharing.
Reasons we can share your personal information
Does EIG share?
Can you limit this
sharing?
Yes
No
For our everyday business purposes—
such as to process your transactions, maintain your account(s), respond to court
orders and legal investigations, or report to credit bureaus
Yes
Yes
For our marketing purposes—
to offer our products and services to you
For joint marketing with other financial companies
No
No
Yes
Yes
For our affiliates’ everyday business purposes—
information about your transactions and experiences
No
No
For our affiliates’ everyday business purposes—
information about your creditworthiness
For our affiliates to market to you
Yes
Yes
For non-affiliates to market to you
No
No
*If your representative terminates his or her relationship with us and moves
to another investment advisory firm, we or your independent representative
may disclose your personal information to the new firm, unless you instruct us
not to by returning the Privacy Choices Notice form attached to this notice.
Questions?
Call 262-691-3200
- 19 -
Who we are
Who is providing this notice?
Ellenbecker Investment Group, Inc. (EIG)
What we do
How does EIG protect my personal information?
To protect your personal information from unauthorized access and use, we
use security measures that comply with federal law. These measures include
computer safeguards and secured files and buildings.
We restrict access to your personal information to those employees who need
it to perform their job responsibilities.
How does EIG collect my personal information?
enter into an investment advisory contract
seek financial advice
We collect your personal information, for example, when you
•
•
We also collect your personal information from others, such as credit bureaus,
affiliates, or other companies.
Why can’t I limit all sharing?
Federal law gives you the right to limit only
•
sharing for affiliates’ everyday business purposes—information about
your creditworthiness
affiliates from using your information to market to you
sharing for non-affiliates to market to you
•
•
State laws and individual companies may give you additional rights to limit
sharing.
Definitions
Affiliates
Companies related by common ownership or control. They can be financial
and nonfinancial companies.
Non-affiliates
Companies not related by common ownership or control. They can be
financial and nonfinancial companies.
• Non-affiliates we share with can include companies such as vendors, and
other service providers.
Joint marketing
A formal agreement between non-affiliated financial companies that together
market financial products or services to you.
Our joint marketing partners include categories of companies such as
insurance companies.
Other important information
Ellenbecker Investment Group, Inc. is a registered investment advisor.
- 20 -
If you want to limit our sharing
Contact us
If you prefer that we not share your nonpublic personal information (except in
those circumstances described previously that are permitted or required by
law), please contact the Privacy Coordinator:
By telephone: 262-691-3200
By mail: Mark your choices below, fill in, and send the form to:
Ellenbecker Investment Group, Inc.
Privacy Coordinator
N21 W23350 Ridgeview Parkway
Waukesha, WI 53188
Unless we hear from you, we can begin sharing your information 30 days
from the date of this letter. However, you can contact us at any time to limit
our sharing.
Check your choices
Check any/all you want to limit:
Your choices will apply to
everyone on your account
Do not share information about my creditworthiness with your affiliates for
their everyday business purposes.
Do not allow your affiliates to use my personal information to market to
me. (I will receive a renewal notice for this use for marketing in 5 years.)
Do not share my personal information with non-affiliates to market their
products and services to me.
Mail to:
Your name
Your address
Ellenbecker Investment
Group, Inc.
Privacy Coordinator
N21 W23350 Ridgeview
Parkway
Waukesha, WI 53188
Your phone
number
- 21 -
Item 1 - Cover Page
SCHEDULE 2B - BROCHURE SUPPLEMENT
Julie A. Ellenbecker-Lipsky, CFP®
March 25, 2025
ELLENBECKER INVESTMENT GROUP
N21 W23350 Ridgeview Pkwy.
Waukesha, WI 53188
Phone (262) 691-3200
705 E. Silver Spring Drive
Whitefish Bay, WI 53217
Phone (414) 727-6920
N35 27499 Riverview Center Blvd., Suite 201
Bonita Springs, FL 34134
Phone (239) 444-6110
This Brochure Supplement provides information about Julie Ellenbecker-Lipsky that
supplements the Ellenbecker Investment Group, Inc. (“EIG”) brochure. You should have
received a copy of that brochure. Please contact EIG if you did not receive our brochure or if
you have any questions about the contents of this supplement.
Additional information about Julie A. Ellenbecker-Lipsky (CRD No. 3044053) is available on
the SEC's website at www.adviserinfo.sec.gov.
- 22 -
Item 2 - Educational Background and Business Experience
Julie was born in 1974. She graduated from the University of Wisconsin-Milwaukee. She is
currently the President of EIG. She has been with the firm since its formation in 1996. She was a
financial advisor with SII Investments Inc. from 1998 until 2014. Julie is a founding member and
President of the EIG Charitable Foundation which was formed in 2006 and she is currently
serving on the Boys and Girls Club of Greater Milwaukee – Camp Whitcomb Mason Committee.
Julie serves as a Director on both The Women’s Center Board and the Pillows with Wings Board.
She has also served as a Director on the Rogers Memorial Hospital Foundation Board from 2009
to 2013 and as the Chair from 2013 to 2020.
Julie has earned the designation of CERTIFIED FINANCIAL PLANNER® in 2005 and Certified
Divorce Financial Analyst ™ (CDFA™) in 2014 and has passed the Series 65 Uniform Investment
Adviser Law exam. She also passed the FINRA Series 7 General Securities Representative exam,
Series 6 Investment Company Products/Variable Contracts Limited Representative exam, Series
63 Uniform Securities Agent State Law exam which were all registered through a previous
broker/dealer.
CERTIFIED FINANCIAL PLANNER® professional
Julie is certified for financial planning services in the United States by Certified Financial Planner
Board of Standards, Inc. (“CFP Board”). Therefore, she may refer to herself as a CERTIFIED
FINANCIAL PLANNER® professional or a CFP® professional, and may use these and CFP® Board’s
other certification marks (the “CFP Board Certification Marks”). The CFP® certification is
voluntary. No federal or state law or regulation requires financial planners to hold the CFP®
certification. You may find more information about the CFP® certification at www.CFP.net.
CFP® professionals have met CFP Board’s high standards for education, examination,
experience, and ethics. To become a CFP® professional, an individual must fulfill the following
requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university
and complete CFP® Board-approved coursework at a college or university through a CFP
Board Registered Program. The coursework covers the financial planning subject areas
CFP Board has determined are necessary for the competent and professional delivery of
financial planning services, as well as a comprehensive financial plan development
capstone course. A candidate may satisfy some of the coursework requirement through
other qualifying credentials. CFP Board implemented the bachelor’s degree or higher
requirement in 2007 and the financial planning development capstone course
requirement in March 2012. Therefore, a CFP® professional who first became certified
before those dates may not have earned a bachelor’s or higher degree or completed a
financial planning development capstone course.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination
is designed to assess an individual’s ability to integrate and apply a broad base of
financial planning knowledge in the context of real-life financial planning situations.
- 23 -
• Experience – Complete 6,000 hours of professional experience related to the personal
financial planning process, or 4,000 hours of apprenticeship experience that meets
additional requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former
CFP® Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code
of Ethics and Standards of Conduct (“Code and Standards”), which sets forth the ethical
and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board
Certification Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and
therefore, act in the best interests of the client, at all times when providing financial
advice and financial planning. CFP Board may sanction a CFP® professional who does not
abide by this commitment, but CFP Board does not guarantee a CFP® professional's
services. A client who seeks a similar commitment should obtain a written engagement
that includes a fiduciary obligation to the client.
• Continuing Education – Complete 30 hours of continuing education every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities,
and keep up with developments in financial planning. Two of the hours must address
the Code and Standards.
The Certified Divorce Financial Analyst™ is a designation awarded by the Institute for Divorce
Financial Analysts™ (IDFA™). Candidates are required to have a minimum of three years
working experience as a financial professional, accountant or matrimonial lawyer before
starting the program. The program consists of four self-study modules, each requiring the
passing by at least 70% of an exam. The modules are: the fundamentals of divorce; the
financial issues of divorce; the tax issues of divorce and working as a CDFA™ - case study. Once
you pass the exams and earn the designation you are required to meet continuing education
requirements of obtaining at least 15 hours of divorce-related continuing education every two
years to remain in good standing. The candidate must also comply with a "Code of Ethics and
Professional Responsibility" established by the IDFA™.
Item 3 - Disciplinary Information
Julie does not have any disciplinary information to disclose. She has not: (a) been party to a
criminal or civil action in a domestic, foreign or military court, (b) been party to an
administrative proceeding before the SEC, any other federal regulatory agency, any state
regulatory agency or any foreign financial regulatory authority; or (c) been party to a self-
regulatory proceeding.
- 24 -
Item 4 - Other Business Activities
Julie is not involved in any other investment-related business or occupation.
Item 5 - Additional Compensation
Julie does not receive any additional economic benefit from third parties for providing advisory
services.
Item 6 - Supervision
Julie is President of EIG and is responsible for overseeing the activities of the firm and as such,
she does not have a direct supervisor. However, she has others which she designates to assist in
this process and who review the services she provides to clients for compliance with internal
and regulatory compliance procedures. EIG maintains a Code of Ethics, including personal
trading and conflicts of interest policies, which apply to all employees, including Julie. All
personal trading and filings are overseen by Michele Pawlak, CCO.
- 25 -
Item 1 - Cover Page
SCHEDULE 2B - BROCHURE SUPPLEMENT
Karen J. Ellenbecker
March 25, 2025
ELLENBECKER INVESTMENT GROUP
N21 W23350 Ridgeview Pkwy.
Waukesha, WI 53188
Phone (262) 691-3200
705 E. Silver Spring Drive
Whitefish Bay, WI 53217
Phone (414) 727-6920
27499 Riverview Center Blvd., Suite 201
Bonita Springs, FL 34134
Phone (239) 444-6110
This Brochure Supplement provides information about Karen J. Ellenbecker that supplements
the Ellenbecker Investment Group, Inc. (“EIG”) brochure. You should have received a copy of
that brochure. Please contact EIG if you did not receive our brochure or if you have any
questions about the contents of this supplement.
Additional information about Karen Ellenbecker (CRD No. 1412296) is available on the SEC's
website at www.adviserinfo.sec.gov.
- 26 -
Item 2 - Educational Background and Business Experience
Karen was born in 1949. Karen has been in the financial services industry since 1988 and
founded EIG in 1996, which then became registered as an independent investment advisor in
2014. She was a financial advisor for SII Investments, Inc. from 1996 until 2014. Karen is the
Founder/Vice-President of the EIG Charitable Foundation and the Founder/President of Pillow
with Wings.
Karen has passed the Series 65 Uniform Investment Adviser Law exam. Karen also passed the
FINRA Series 7 General Securities Representative exam, Series 24 General Securities Principal
Exam, Series 51 Municipal Fund Securities Principal, Series 63 Uniform Securities Agent State
Law exam which were registered through a previous broker/dealer.
Item 3 - Disciplinary Information
Karen does not have any disciplinary information to disclose. She has not: (a) been party to a
criminal or civil action in a domestic, foreign or military court, (b) been party to an
administrative proceeding before the SEC, any other federal regulatory agency, any state
regulatory agency or any foreign financial regulatory authority; or (c) been party to a self-
regulatory proceeding.
Item 4 - Other Business Activities
Karen is not involved in any other investment-related business or occupation.
Item 5 - Additional Compensation
Karen does not receive any additional economic benefit from third parties for providing
advisory services.
Item 6 - Supervision
Karen is supervised by Julie Ellenbecker-Lipsky, EIG's President & CEO. Her contact information
can be found on the cover page of this Schedule 2B supplemental brochure.
Julie and other individuals as she may designate, regularly review the accounts receiving
investment advisory services to monitor for compliance with regulatory and internal
procedures.
- 27 -
Item 1 - Cover Page
SCHEDULE 2B - BROCHURE SUPPLEMENT
Kristina E. Schnuckel, CFP®, AIF®
March 25, 2025
ELLENBECKER INVESTMENT GROUP
N21 W23350 Ridgeview Pkwy.
Waukesha, WI 53188
Phone (262) 691-3200
705 E. Silver Spring Drive
Whitefish Bay, WI 53217
Phone (414) 727-6920
27499 Riverview Center Blvd., Suite 210
Bonita Springs, FL 34134
Phone (239) 444-6110
This Brochure Supplement provides information about Kristina E. Schnuckel that supplements
the Ellenbecker Investment Group, Inc. (“EIG”) brochure. You should have received a copy of
that brochure. Please contact EIG if you did not receive our brochure or if you have any
questions about the contents of this supplement.
Additional information about Kristina Schnuckel (CRD No. 5579667) is available on the SEC's
website at www.adviserinfo.sec.gov.
- 28 -
Item 2 - Educational Background and Business Experience
Kristina was born in 1984. She graduated from the University of Wisconsin-Milwaukee. Kristina
joined EIG in 2013. She was also a financial advisor for SII Investments, Inc. from 2013 until
2014. Prior to this she was a financial advisor for Landaas & Company from 2008 until 2013.
She has earned the designation of a CERTIFIED FINANCIAL PLANNER® and Accredited
Investment Fiduciary® (AIF®) in 2013. Kristina also serves on the board of directors at West
African Mercy Ministries.
Kristina has passed the FINRA Series 7 General Securities Representative exam, and Series 63
Uniform Securities Agent State Law exam which were registered through a previous
broker/dealer.
CERTIFIED FINANCIAL PLANNER® professional
Kristina is certified for financial planning services in the United States by Certified Financial
Planner Board of Standards, Inc. (“CFP Board”). Therefore, she may refer to herself as a
CERTIFIED FINANCIAL PLANNER® professional or a CFP® professional and may use these and
CFP Board’s other certification marks (the “CFP Board Certification Marks”). The CFP®
certification is voluntary. No federal or state law or regulation requires financial planners to
hold the CFP® certification. You may find more information about the CFP® certification at
www.CFP.net.
CFP® professionals have met CFP Board’s high standards for education, examination,
experience, and ethics. To become a CFP® professional, an individual must fulfill the following
requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university
and complete CFP Board-approved coursework at a college or university through a CFP
Board Registered Program. The coursework covers the financial planning subject areas
CFP Board has determined are necessary for the competent and professional delivery of
financial planning services, as well as a comprehensive financial plan development
capstone course. A candidate may satisfy some of the coursework requirement through
other qualifying credentials. CFP Board implemented the bachelor’s degree or higher
requirement in 2007 and the financial planning development capstone course
requirement in March 2012. Therefore, a CFP® professional who first became certified
before those dates may not have earned a bachelor’s or higher degree or completed a
financial planning development capstone course.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination
is designed to assess an individual’s ability to integrate and apply a broad base of
financial planning knowledge in the context of real-life financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal
financial planning process, or 4,000 hours of apprenticeship experience that meets
additional requirements.
- 29 -
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former
CFP® Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code
of Ethics and Standards of Conduct (“Code and Standards”), which sets forth the ethical
and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board
Certification Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and
therefore, act in the best interests of the client, at all times when providing financial
advice and financial planning. CFP Board may sanction a CFP® professional who does not
abide by this commitment, but CFP Board does not guarantee a CFP® professional's
services. A client who seeks a similar commitment should obtain a written engagement
that includes a fiduciary obligation to the client.
• Continuing Education – Complete 30 hours of continuing education every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities,
and keep up with developments in financial planning. Two of the hours must address
the Code and Standards.
The AIF® designation is meant for those individuals who are seeking to advance their fiduciary
knowledge with also proving themselves as serious fiduciary representatives. The AIF®
program, offered by the Center for Fiduciary Studies, provides detailed instruction on how to
comply with the fiduciary standards of care and introduces the participant to 22 Prudent
Investment Practices developed by the Foundation for Fiduciary Studies. These practices
combine "the minimum requirements of pertinent legislation with industry best practices." A
fiduciary can be confident that he or she is meeting his or her obligations by holding these
practices. A client will benefit from using the expertise of an advisor with the AIF® designation
because the advisor will be held to a standard of excellence to which others may not adhere. In
order to earn and maintain the AIF® Designation, individuals must fulfill the following
requirements: 1) Complete the AIF® designation training; 2) pass the AIF® designation exam;
3) meet the prerequisite, qualification and conduct standards; 4) accrue six hours of continuing
professional education annually; and 5) attest to a code of ethics.
Item 3 - Disciplinary Information
Kristina does not have any disciplinary information to disclose. She has not: (a) been party to a
criminal or civil action in a domestic, foreign, or military court, (b) been party to an
administrative proceeding before the SEC, any other federal regulatory agency, any state
regulatory agency or any foreign financial regulatory authority; or (c) been party to a self-
regulatory proceeding.
- 30 -
Item 4 - Other Business Activities
Kristina is not involved in any other investment-related business or occupation.
Item 5 - Additional Compensation
Kristina does not receive any additional economic benefit from third parties for providing
advisory services.
Item 6 - Supervision
Kristina is supervised by Julie Ellenbecker-Lipsky, EIG's President & CEO. Her contact
information can be found on the cover page of this Schedule 2B supplemental brochure.
Julie and other individuals, as she may designate, regularly review the accounts receiving
investment advisory services to monitor for compliance with regulatory and internal
procedures.
- 31 -
Item 1 - Cover Page
SCHEDULE 2B - BROCHURE SUPPLEMENT
Jean E. Range, CFP®
March 25, 2025
ELLENBECKER INVESTMENT GROUP
N21 W23350 Ridgeview Pkwy.
Waukesha, WI 53188
Phone (262) 691-3200
705 E. Silver Spring Drive
Whitefish Bay, WI 53217
Phone (414) 727-6920
27499 Riverview Center Blvd., Suite 210
Bonita Springs, FL 34134
Phone (239-444-6110)
This Brochure Supplement provides information about Jean E. Range that supplements the
Ellenbecker Investment Group, Inc. (“EIG”) brochure. You should have received a copy of that
brochure. Please contact EIG if you did not receive our brochure or if you have any questions
about the contents of this supplement.
Additional information about Jean Range (CRD No. 1595367) is available on the SEC's website
at www.adviserinfo.sec.gov.
- 32 -
Item 2 - Educational Background and Business Experience
Jean was born in 1964. She graduated from the University of Wisconsin-Milwaukee. Jean has
been with EIG since 2009. She was also a financial advisor for SII Investments, Inc. from 2009
until 2014. Prior to joining EIG she was a Personal Financial Consultant for Ernst & Young, LLP
from 2002 until 2009. She earned the designation of CERTIFIED FINANCIAL PLANNER® in 1993.
Jean has passed the Series 65 Uniform Investment Adviser Law exam. She also passed the
FINRA Series 7 General Securities Representative exam, and Series 63 Uniform Securities Agent
State Law exam which were registered through a previous broker/dealer.
CERTIFIED FINANCIAL PLANNER® professional
Jean is certified for financial planning services in the United States by Certified Financial Planner
Board of Standards, Inc. (“CFP Board”). Therefore, she may refer to myself as a CERTIFIED
FINANCIAL PLANNER® professional or a CFP® professional and may use these and CFP Board’s
other certification marks (the “CFP Board Certification Marks”). The CFP® certification is
voluntary. No federal or state law or regulation requires financial planners to hold the CFP®
certification. You may find more information about the CFP® certification at www.CFP.net.
CFP® professionals have met CFP Board’s high standards for education, examination,
experience, and ethics. To become a CFP® professional, an individual must fulfill the following
requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university
and complete CFP Board-approved coursework at a college or university through a CFP
Board Registered Program. The coursework covers the financial planning subject areas
CFP Board has determined are necessary for the competent and professional delivery of
financial planning services, as well as a comprehensive financial plan development
capstone course. A candidate may satisfy some of the coursework requirement through
other qualifying credentials. CFP Board implemented the bachelor’s degree or higher
requirement in 2007 and the financial planning development capstone course
requirement in March 2012. Therefore, a CFP® professional who first became certified
before those dates may not have earned a bachelor’s or higher degree or completed a
financial planning development capstone course.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination
is designed to assess an individual’s ability to integrate and apply a broad base of
financial planning knowledge in the context of real-life financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal
financial planning process, or 4,000 hours of apprenticeship experience that meets
additional requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former
CFP® Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code
- 33 -
of Ethics and Standards of Conduct (“Code and Standards”), which sets forth the ethical
and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board
Certification Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and
therefore, act in the best interests of the client, at all times when providing financial
advice and financial planning. CFP Board may sanction a CFP® professional who does not
abide by this commitment, but CFP Board does not guarantee a CFP® professional's
services. A client who seeks a similar commitment should obtain a written engagement
that includes a fiduciary obligation to the client.
• Continuing Education – Complete 30 hours of continuing education every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities,
and keep up with developments in financial planning. Two of the hours must address
the Code and Standards.
Item 3 - Disciplinary Information
Jean does not have any disciplinary information to disclose. She has not: (a) been party to a
criminal or civil action in a domestic, foreign or military court, (b) been party to an
administrative proceeding before the SEC, any other federal regulatory agency, any state
regulatory agency or any foreign financial regulatory authority; or (c) been party to a self-
regulatory proceeding.
Item 4 - Other Business Activities
Jean is not involved in any other investment-related business or occupation.
Item 5 - Additional Compensation
Jean does not receive any additional economic benefit from third parties for providing advisory
services.
Item 6 - Supervision
Jean is supervised by Julie Ellenbecker-Lipsky, EIG's President & CEO. Her contact information
can be found on the cover page of this Schedule 2B supplemental brochure.
Julie and other individuals, as she may designate, regularly review the accounts receiving
investment advisory services to monitor for compliance with regulatory and internal
procedures.
- 34 -
Item 1 - Cover Page
SCHEDULE 2B - BROCHURE SUPPLEMENT
Heather Deaton, CFP®, CSRIC™
March 25, 2025
ELLENBECKER INVESTMENT GROUP
N21 W23350 Ridgeview Pkwy.
Waukesha, WI 53188
Phone (262) 691-3200
705 E. Silver Spring Drive
Whitefish Bay, WI 53217
Phone (414) 727-6920
27499 Riverview Center Blvd., Suite 210
Bonita Springs, FL 34134
Phone (239) 444-6110
This Brochure Supplement provides information about Heather K. Deaton that supplements
the Ellenbecker Investment Group, Inc. (“EIG”) brochure. You should have received a copy of
that brochure. Please contact EIG if you did not receive our brochure or if you have any
questions about the contents of this supplement.
Additional information about Heather K. Deaton (CRD No. 5543239) is available on the SEC's
website at www.adviserinfo.sec.gov.
- 35 -
Item 2 - Educational Background and Business Experience
Heather was born in 1970. Originally from Burlington, Wisconsin, Heather graduated from
University of Wisconsin – Eau Claire in 1992. Heather started with EIG in 2016. She was
previously with Northwestern Mutual from 2005 to 2016 as a systems and project consultant in
the home office and Director of Operations with Spaeth Barrett Group. Prior to that, Heather
was a project manager at eFunds from 2001 to 2005 and Bank of America from 1994 to
2001. She was a research analyst at the Federal Reserve Bank – St Louis immediately after
graduation to 1994. She also currently serves as the Chair of the Fondy Food Center Board of
Directors.
Heather earned the designation of CERTIFIED FINANCIAL PLANNER® in 2019. She earned the
designation of Chartered SRI Counselor℠ (CSRIC™) in 2020. Heather also passed the Series 65
(Investment Advisor Law Exam) in 2017.
CERTIFIED FINANCIAL PLANNER® professional
Heather is certified for financial planning services in the United States by Certified Financial
Planner Board of Standards, Inc. (“CFP Board”). Therefore, she may refer to herself as a
CERTIFIED FINANCIAL PLANNER® professional or a CFP® professional and may use these and
CFP Board’s other certification marks (the “CFP Board Certification Marks”). The CFP®
certification is voluntary. No federal or state law or regulation requires financial planners to
hold the CFP® certification. You may find more information about the CFP® certification at
www.CFP.net.
CFP® professionals have met CFP Board’s high standards for education, examination,
experience, and ethics. To become a CFP® professional, an individual must fulfill the following
requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university
and complete CFP Board-approved coursework at a college or university through a CFP
Board Registered Program. The coursework covers the financial planning subject areas
CFP Board has determined are necessary for the competent and professional delivery of
financial planning services, as well as a comprehensive financial plan development
capstone course. A candidate may satisfy some of the coursework requirement through
other qualifying credentials. CFP Board implemented the bachelor’s degree or higher
requirement in 2007 and the financial planning development capstone course
requirement in March 2012. Therefore, a CFP® professional who first became certified
before those dates may not have earned a bachelor’s or higher degree or completed a
financial planning development capstone course.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination
is designed to assess an individual’s ability to integrate and apply a broad base of
financial planning knowledge in the context of real-life financial planning situations.
- 36 -
• Experience – Complete 6,000 hours of professional experience related to the personal
financial planning process, or 4,000 hours of apprenticeship experience that meets
additional requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former
CFP® Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code
of Ethics and Standards of Conduct (“Code and Standards”), which sets forth the ethical
and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board
Certification Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and
therefore, act in the best interests of the client, at all times when providing financial
advice and financial planning. CFP Board may sanction a CFP® professional who does not
abide by this commitment, but CFP Board does not guarantee a CFP® professional's
services. A client who seeks a similar commitment should obtain a written engagement
that includes a fiduciary obligation to the client.
• Continuing Education – Complete 30 hours of continuing education every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities,
and keep up with developments in financial planning. Two of the hours must address
the Code and Standards.
Item 3 - Disciplinary Information
Heather does not have any disciplinary information to disclose. She has not: (a) been party to a
criminal or civil action in a domestic, foreign or military court, (b) been party to an
administrative proceeding before the SEC, any other federal regulatory agency, any state
regulatory agency or any foreign financial regulatory authority; or (c) been party to a self-
regulatory proceeding.
Item 4 - Other Business Activities
Heather is not involved in any other investment-related business or occupation.
Item 5 - Additional Compensation
Heather does not receive any additional economic benefit from third parties for providing
advisory services.
- 37 -
Item 6 - Supervision
Heather is supervised by Julie Ellenbecker-Lipsky, EIG's President & CEO. Her contact
information can be found on the cover page of this Schedule 2B supplemental brochure.
Julie and other individuals, as she may designate, regularly review the accounts receiving
investment advisory services to monitor for compliance with regulatory and internal
procedures.
- 38 -
Item 1 - Cover Page
SCHEDULE 2B - BROCHURE SUPPLEMENT
Jamie C. Williams, CFP®
March 25, 2025
ELLENBECKER INVESTMENT GROUP
N21 W23350 Ridgeview Pkwy.
Waukesha, WI 53188
Phone (262) 691-3200
705 E. Silver Spring Drive
Whitefish Bay, WI 53217
Phone (414) 727-6920
27499 Riverview Center Blvd., Suite 210
Bonita Springs, FL 34134
Phone (239) 444-6110
This Brochure Supplement provides information about Jamie C. Williams that supplements
the Ellenbecker Investment Group, Inc. (“EIG”) brochure. You should have received a copy of
that brochure. Please contact EIG if you did not receive our brochure or if you have any
questions about the contents of this supplement.
Additional information about Jamie C. Williams (CRD No. 5860809) is available on the SEC's
website at www.adviserinfo.sec.gov.
- 39 -
Item 2 - Educational Background and Business Experience
Jamie was born in 1973. Originally from Lake County, Illinois, Jamie first attended Northwestern
University’s School of Continuing Studies receiving a Certificate in Financial Planning (2006).
Then, he attended McHenry County College of Crystal Lake, IL receiving an Associate Degree in
Applied Science in Business Management & Administration graduating with high honors and
also receiving a Certificate in Organizational Leadership (2011). Finally, Jamie went on to
graduate cum laude earning a Bachelor of Arts in Leadership & Management from Ottawa
University, Ottawa, KS (2022). Jamie started with EIG in 2019. He previously was a financial
advisor with Wells Fargo Advisors in Milwaukee from 2017 until 2019. Prior to that Jamie was a
financial advisor with Merrill Lynch in Pewaukee, WI from 2015 until 2017. He was employed by
US Bank in Illinois and Wisconsin from 1991 to 2014 and held positions there as Branch
Manager (2000-2005), Vice President, Small Business Banking (2005-2007), and Private Banking
Officer (2009-2014).
Jamie earned the designation of CERTIFIED FINANCIAL PLANNER® in 2007. Jamie also passed
the FINRA Series 7 (General Securities Representative exam) and the Series 66 (Uniform
Combined State Law exam) in 2015 which were registered through a previous broker/dealer.
CERTIFIED FINANCIAL PLANNER® professional
Jamie is certified for financial planning services in the United States by Certified Financial
Planner Board of Standards, Inc. (“CFP Board”). Therefore, he may refer to herself as a
CERTIFIED FINANCIAL PLANNER® professional or a CFP® professional, and may use these and
CFP Board’s other certification marks (the “CFP Board Certification Marks”). The CFP®
certification is voluntary. No federal or state law or regulation requires financial planners to
hold the CFP® certification. You may find more information about the CFP® certification at
www.CFP.net.
CFP® professionals have met CFP Board’s high standards for education, examination,
experience, and ethics. To become a CFP® professional, an individual must fulfill the following
requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university
and complete CFP Board-approved coursework at a college or university through a CFP
Board Registered Program. The coursework covers the financial planning subject areas
CFP Board has determined are necessary for the competent and professional delivery of
financial planning services, as well as a comprehensive financial plan development
capstone course. A candidate may satisfy some of the coursework requirement through
other qualifying credentials. CFP Board implemented the bachelor’s degree or higher
requirement in 2007 and the financial planning development capstone course
requirement in March 2012. Therefore, a CFP® professional who first became certified
before those dates may not have earned a bachelor’s or higher degree or completed a
financial planning development capstone course.
- 40 -
• Examination – Pass the comprehensive CFP® Certification Examination. The examination
is designed to assess an individual’s ability to integrate and apply a broad base of
financial planning knowledge in the context of real-life financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal
financial planning process, or 4,000 hours of apprenticeship experience that meets
additional requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former
CFP® Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code
of Ethics and Standards of Conduct (“Code and Standards”), which sets forth the ethical
and practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board
Certification Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and
therefore, act in the best interests of the client, at all times when providing financial
advice and financial planning. CFP Board may sanction a CFP® professional who does not
abide by this commitment, but CFP Board does not guarantee a CFP® professional's
services. A client who seeks a similar commitment should obtain a written engagement
that includes a fiduciary obligation to the client.
• Continuing Education – Complete 30 hours of continuing education every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities,
and keep up with developments in financial planning. Two of the hours must address
the Code and Standards.
Item 3 - Disciplinary Information
Jamie does not have any disciplinary information to disclose. He has not: (a) been party to a
criminal or civil action in a domestic, foreign or military court, (b) been party to an
administrative proceeding before the SEC, any other federal regulatory agency, any state
regulatory agency or any foreign financial regulatory authority; or (c) been party to a self-
regulatory proceeding.
Item 4 - Other Business Activities
Jamie is not involved in any other investment-related business or occupation.
Item 5 - Additional Compensation
Jamie does not receive any additional economic benefit from third parties for providing
advisory services.
- 41 -
Item 6 - Supervision
Jamie is supervised by Julie Ellenbecker-Lipsky, EIG's President & CEO. Her contact information
can be found on the cover page of this Schedule 2B supplemental brochure.
Julie and other individuals, as she may designate, regularly review the accounts receiving
investment advisory services to monitor for compliance with regulatory and internal
procedures.
- 42 -
Item 1 - Cover Page
SCHEDULE 2B - BROCHURE SUPPLEMENT
Tammy L. Niemann
March 25, 2025
ELLENBECKER INVESTMENT GROUP
N21 W23350 Ridgeview Pkwy.
Waukesha, WI 53188
Phone (262) 691-3200
705 E. Silver Spring Drive
Whitefish Bay, WI 53217
Phone (414) 727-6920
27499 Riverview Center Blvd., Suite 210
Bonita Springs, FL 34134
Phone (239) 444-6110
This Brochure Supplement provides information about Tammy L. Niemann that supplements
the Ellenbecker Investment Group, Inc. (“EIG”) brochure. You should have received a copy of
that brochure. Please contact EIG if you did not receive our brochure or if you have any
questions about the contents of this supplement.
Additional information about Tammy L. Niemann (CRD No. 7684403) is available on the SEC's
website at www.adviserinfo.sec.gov.
- 43 -
Item 2 - Educational Background and Business Experience
Tammy was born in 1973. She grew up in Genesee Depot, Wisconsin. Tammy graduated from
Kettle Moraine High School and then went on to the University of Wisconsin-Whitewater and
then Carroll College. She has over 25 years of banking experience. She was previously with
Wintrust mortgage from 2020-2022. Prior to that she was an Assistant VP/Residential Lending
at Associated Bank from 2008-2020. Tammy joined EIG in 2022 and has passed her Series 65
(Investment Advisor Law Exam).
Item 3 - Disciplinary Information
Tammy does not have any disciplinary information to disclose. She has not: (a) been party to a
criminal or civil action in a domestic, foreign or military court, (b) been party to an
administrative proceeding before the SEC, any other federal regulatory agency, any state
regulatory agency or any foreign financial regulatory authority; or (c) been party to a self-
regulatory proceeding.
Item 4 - Other Business Activities
Tammy is not involved in any other investment-related business or occupation.
Item 5 - Additional Compensation
Tammy does not receive any additional economic benefit from third parties for providing
advisory services.
Item 6 - Supervision
Tammy is supervised by Julie Ellenbecker-Lipsky, EIG's President & CEO. Her contact
information can be found on the cover page of this Schedule 2B supplemental brochure.
Julie and other individuals, as she may designate, regularly review the accounts receiving
investment advisory services to monitor for compliance with regulatory and internal
procedures.
- 44 -
Item 1 - Cover Page
SCHEDULE 2B - BROCHURE SUPPLEMENT
Courtney Witthuhn
March 25, 2025
ELLENBECKER INVESTMENT GROUP
N21 W23350 Ridgeview Pkwy.
Waukesha, WI 53188
Phone (262) 691-3200
705 E. Silver Spring Drive
Whitefish Bay, WI 53217
Phone (414) 727-6920
27499 Riverview Center Blvd., Suite 210
Bonita Springs, FL 34134
Phone (239) 444-6110
This Brochure Supplement provides information about Courtney Witthuhn that supplements
the Ellenbecker Investment Group, Inc. (“EIG”) brochure. You should have received a copy of
that brochure. Please contact EIG if you did not receive our brochure or if you have any
questions about the contents of this supplement.
Additional information about Courtney Witthuhn (CRD No. 6792326) is available on the SEC's
website at www.adviserinfo.sec.gov.
- 45 -
Item 2- Educational Background and Business Experience
Courtney was born in 1982. She is originally from Evansville, Wisconsin. Courtney graduated
from the University of Wisconsin-Whitewater with a degree in Finance in 2005. She has over 12
years of experience in the financial services industry. Courtney was previously with BMO
working in their corporate actions area until 2016. She joined EIG in 2016 and passed her Series
65 (Investment Advisor Law Exam) in 2017.
Item 3 - Disciplinary Information
Courtney does not have any disciplinary information to disclose. She has not: (a) been party to
a criminal or civil action in a domestic, foreign or military court, (b) been party to an
administrative proceeding before the SEC, any other federal regulatory agency, any state
regulatory agency or any foreign financial regulatory authority; or (c) been party to a self-
regulatory proceeding.
Item 4 - Other Business Activities
Courtney does not have any other relevant business activities related to her investment
advisory activities.
Item 5 - Additional Compensation
Courtney does not receive any additional economic benefit from third parties for providing
advisory services.
Item 6 - Supervision
Courtney is supervised by Julie Ellenbecker-Lipsky, EIG's President & CEO. Her contact
information can be found on the cover page of this Schedule 2B supplemental brochure.
Julie and other individuals, as she may designate, regularly review the accounts receiving
investment advisory services to monitor for compliance with regulatory and internal
procedures.
- 46 -