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Item 1 – Cover Page
Droms Strauss Advisors, Inc.
Part 2A of Form ADV
Droms Strauss Wealth Management Brochure
501 N. Lindbergh Boulevard
St. Louis, Missouri 63141
www.droms-strauss.com
Updated: March 2025
This brochure provides information about the qualifications and business practices of Droms Strauss
Advisors, Inc. d/b/a Droms Strauss Wealth Management. If you have any questions about the contents of
this brochure, please contact us at (314) 862-9100. The information in this brochure has not been approved
or verified by the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Droms Strauss Wealth Management is also available on the SEC’s website at:
www.adviserinfo.sec.gov using CRD #108620.
References herein to Droms Strauss Wealth Management as a “registered investment adviser” or any
reference to being “registered” does not imply a certain level of skill or training.
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Item 2 - Material Changes
Below is a summary of material changes that Droms Strauss Wealth Management (“Droms Strauss”) has
made to this brochure since the last annual update, filed February 27, 2024. For additional details, see the
referenced item in this brochure.
• Items 4 – Beginning November 15, 2024, Schwab will no longer open new accounts on its Institutional
Intelligent Portfolios™ platform and has planned to retire the platform in 2025. Therefore, as of the date
of this brochure, Droms Strauss no longer offers the Droms Strauss Intelligent Solutions and existing
clients invested through this solution will be separately contacted to discuss transitioning options.
• Item 4 - As of December 31, 2024, the firm managed approximately $721.5 million on a discretionary
basis and $8.8 million on a non-discretionary basis.
• Item 5 – Droms Strauss investment advisory fees are based on the fair market value of the account
balance under management on the last day of the preceding calendar quarter plus or minus prorated fees
for additions to (or subtractions from) the account during the preceding quarter. Additionally, Droms
Strauss, in its sole discretion, aggregates individual accounts for members of the same family, defined
as husband, wife, dependent children and trusts for the benefit of such family members, based upon the
total account balances for all family accounts for purposes of determining the annual fee breaks, as
reflected in the client’s fee schedule. Furthermore, any refunds due a terminated client are calculated on
a pro-rata basis, based upon days under management through the termination date (i.e., 30 days after
written notice).
• Item 8 – Droms Strauss has included a list of risks associated with investing in strategies or securities
that are utilized or recommended by Droms Strauss. This listing is a general description (in alphabetical
order) of the nature and risks of the investment advisory services provided by Droms Strauss and its
advisors and is not intended to be all-inclusive.
• Item 9 – On September 9, 2024, the SEC announced settled charges against Droms Strauss, without
admitting or denying the findings, that it failed to comply with Advisers Act Rule 206(4)-1 (the
“Marketing Rule”) and Section 206(4) between November 4, 2022 and June 3, 2024, there were
inconsistencies between the Firm’s disclosures describing its conflicts of interest and a website
advertisement describing one of its investment adviser representatives as “providing conflict free
advice” without providing context as to this claim. As a result of the settlement, Droms Strauss removed
the inconsistent language, paid an $85,000 fine, agreed to a cease and desist order from violating the
Marketing Rule, and has undertaken a thorough review of its marketing materials and practices. Droms
Strauss recognizes potential conflicts of interest will always exist, attempts to mitigate those conflicts,
and discloses these conflicts in the Droms Strauss Form ADV Part 2A brochure.
• Item 12 – Droms Strauss is obligated to seek best execution for all trades; however, in seeking best
execution, the determinative factor is not the lowest possible cost, but whether the transaction represents
the best qualitative execution, taking into consideration the full range of a services. Additionally, Droms
Strauss generally aggregates or “bunches” securities orders when more than two clients (at a particular
custodian) require a purchase or sale of the same equity security (i.e., stocks and ETFs), bonds or
structure notes at the same time and employees’ orders are eligible to be included in these aggregated
trades.
• Item 14 – From time to time, Droms Strauss may refer clients to lawyers, accountants, and other
professionals (e.g., insurance agents) for other services. In some instances, such individuals are or have
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been clients of Droms Strauss. Additionally, at times, these lawyers, accountants, and other professionals
(e.g., insurance agents) refer clients to Droms Strauss, which may result in a conflict of interest. Clients
are not contractually obligated to use the services of any third parties recommended by Droms Strauss.
Additionally, we have made other changes, some of which clarify or enhance existing disclosures, but we
do not consider these other changes to be material. The revised brochure will be available on the SEC’s
public disclosure website (IAPD) at www.adviserinfo.sec.gov or you may contact Droms Strauss at the
number listed on the cover page of this brochure to obtain a copy.
Item 3 - Table of Contents
Item 1 – Cover Page ..................................................................................................................................... 1
Item 2 - Material Changes ............................................................................................................................ 2
Item 3 - Table of Contents ............................................................................................................................ 3
Item 4 -Advisory Business ............................................................................................................................. 3
Item 5 - Fees and Compensation .................................................................................................................. 5
Item 6 - Performance Based Fees and Side-by-Side Management ............................................................ 6
Item 7 - Types of Clients ............................................................................................................................... 6
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss .................................................... 7
Item 9 - Disciplinary Information ................................................................................................................ 9
Item 10 - Other Financial Industry Activities and Affiliations ............................................................... 10
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ..... 10
Item 12 - Brokerage Practices .................................................................................................................... 11
Item 13 - Review of Accounts ..................................................................................................................... 13
Item 14 - Client Referrals and Other Compensation ............................................................................... 13
Item 15 - Custody ........................................................................................................................................ 13
Item 16 - Investment Discretion ................................................................................................................. 14
Item 17 - Voting Client Securities .............................................................................................................. 14
Item 18 -Financial Information .................................................................................................................. 14
Item 4 -Advisory Business
Droms Strauss Wealth Management
Droms Strauss Advisors, Inc., operating under the name of Droms Strauss Wealth Management (Droms
Strauss), is registered as an investment adviser with the U.S. Securities and Exchange Commission. Droms
Strauss was founded in July of 1995 and is owned by Steven Strauss, Anthony Gennaoui, Rachel Rosen,
and Jason Niemann (the “Principals”). Droms Strauss primarily provides customized investment
management services to high-net-worth individuals and associated trusts, estates, pension and profit-sharing
plans, and other legal entities. Droms Strauss generally invests client assets in open-end institutional mutual
funds, exchange traded funds (ETFs) and structured notes. Droms Strauss may hire unaffiliated investment
managers (“Independent Manager(s)”) to manage a portion of client assets under a sub-advisory
relationship.
Droms Strauss works with each client to establish an appropriate investment profile. Once an investment
plan is agreed upon, the firm prepares, on behalf of the Client, an appropriate Investment Policy Statement
(IPS) that serves as the guideline for management of the Client accounts. Droms Strauss will also frequently
furnish advice to clients on personal financial planning matters in the following areas:
• Cash management
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Income tax planning
•
• Education planning and funding
• Retirement planning
• Estate planning
• Risk management including
o Personal life, disability, and long-term care insurance needs
o Personal property risk management
o Personal liability risk management
• Charitable giving
For all Droms Strauss Wealth Management clients, advice in the foregoing areas is included in the overall
services provided under the Investment Advisory Agreement.
Droms Strauss Intelligent Solutions (CLOSED)
NOTE: Beginning November 15, 2024, Schwab will no longer open new accounts on its Institutional
Intelligent Portfolios™ platform and has planned to retire the platform in 2025. Therefore, as of the date of
this brochure, Droms Strauss no longer offers the Droms Strauss Intelligent Solutions and existing clients
invested through this solution will be separately contacted to discuss transitioning options.
Droms Strauss Intelligent Solutions uses Institutional Intelligent Portfolios™, an automated, online
investment management platform for use by independent investment advisors offered by Schwab
Performance Technologies (SPT), a software provider and an affiliate of Charles Schwab & Co., Inc.
(Schwab). Schwab is a FINRA member broker/dealer. Droms Strauss Intelligent Solutions allocates the
client’s assets among various investments taking into consideration the overall risk profile of the client
employing the use of model portfolios. Droms Strauss primarily recommends portfolios consisting of cash
and Exchange Traded Funds (ETFs).
The platform includes automated rebalancing and tax-loss harvesting (if the client is eligible and elects).
We are independent of and not owned by, affiliated with, or sponsored or supervised by SPT, Schwab, or
their affiliates. We are solely responsible, and Schwab is not responsible, for determining the
appropriateness of the Program for the client, choosing a suitable investment strategy and portfolio for the
client’s investment needs and goals, and managing that portfolio on an ongoing basis. We have contracted
with SPT to provide us with the Platform, which consists of technology and related trading and account
management services for the Program. The Platform enables us to make the Program available to clients
online and includes a system that automates certain key parts of our investment process. We charge a fee
for our services as described below under Item 5 Fees and Compensation. Our fees are not set or supervised
by Schwab. Clients do not pay brokerage commissions or any other fees to Schwab. as part of the Program.
Schwab does receive other revenues in connection with the Program.
Assets Managed
As of December 31, 2024, the firm managed approximately $721.5 million on a discretionary basis and $8.8
million on a non-discretionary basis.
Wrap Fee Programs
We do not participate in wrap fee programs.
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Item 5 - Fees and Compensation
Droms Strauss Wealth Management
Droms Strauss charges most of its clients an annual investment management fee based on the following
schedule:
Assets under management
First $500,000
From $500,001 to $1,000,000
From $1,000,001 to $2,000,000
From $2,000,001 to $5,000,000
From $5,000,001 to $10,000,000
Amounts in excess of $10 Million
Annual Fee
1.00%
0.90%
0.75%
0.60%
0.40%
0.25%
The fee schedule is negotiated on a client-by-client basis. This fee schedule is negotiated based upon the
size of the account and the estimated time required for management. The firm has waived or negotiated
lower fees for certain clients. The firm has a minimum annual fee of $4,000, which may be waived or
reduced by Droms Strauss in its sole discretion. Existing clients may have differing fee schedules than the
ones described in this Brochure. Furthermore, employees, family members, and others with relationships
with Droms Strauss’ associated persons may be charged lower fees or no fees, at Droms Strauss’ sole
discretion.
Client Investment Advisory Agreements provide that fees are paid quarterly, in advance, based upon the
fair market value of the account balance under management on the last day of the preceding calendar quarter
plus or minus prorated fees for additions to (or subtractions from) the account during the preceding quarter.
Most clients authorize us to deduct fees automatically from their advisory accounts, but clients may request
that we send quarterly invoices to be paid by check. The custodial account statements will indicate the
amount of Droms Strauss’ advisory fees deducted from the advisory account(s) each billing period. Note:
The custodians do not verify the accuracy Droms Strauss’ advisory fee calculation and clients do not receive
an invoice from Droms Strauss showing calculation of its advisory fees. Clients with any questions should
contact the client’s advisor or Droms Strauss using the information on the front of this Brochure.
Either Droms Strauss or the client may terminate the Investment Advisory Agreement upon thirty (30) days
written notice. Any earned but unpaid fees will be billed to the client at that time. Similarly, any prepaid but
unearned fees will be refunded to the client. Any refunds due to a terminated client are calculated on a pro-
rata basis, based upon days under management through the termination date (i.e., 30 days after written
notice).
Droms Strauss, in its sole discretion, aggregates individual accounts for members of the same family,
defined as husband, wife, dependent children and trusts for the benefit of such family members, based upon
the total account balances for all family accounts for purposes of determining the annual fee breaks, as
reflected above. In some instances, Droms Strauss offers reduced fees for adult children of clients under the
age of 30.
In addition to our investment management fees, clients will incur trading costs and custodial fees (please
refer to the Brokerage Practices section for more information). To the extent that clients’ accounts are
invested in mutual funds, these funds pay a separate layer of management, trading, and administrative
expenses. In the event an Independent Manager is used to manage a portion of client assets, the fee paid to
the Independent Manager will be in addition to DSWM’s fee, and automatically deducted from the client’s
account.
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Droms Strauss Intelligent Solutions (CLOSED)
NOTE: Beginning November 15, 2024, Schwab will no longer open new accounts on its Institutional
Intelligent Portfolios™ platform and has planned to retire the platform in 2025. Therefore, as of the date of
this brochure, Droms Strauss no longer offers Droms Strauss Intelligent Solutions and existing clients
invested through this solution will be separately contacted to discuss transitioning options.
Clients participating in Droms Strauss Intelligent Solutions program are billed a fee equal to one percent
(1.0%) of the account value. The fee is computed and payable semi-annually in January and July.
The account value is based upon the value of the account as of the first date the account is enrolled in the
Droms Strauss Intelligent Solutions program and, thereafter, updated annually based upon the market value
of the account as of January 1 of each year. The above fee schedule may be modified by Droms Strauss in
its sole discretion depending upon the circumstances of the client.
All fees paid to Droms Strauss for clients enrolled in the Droms Strauss Intelligent Solutions program are
separate and distinct from the fees and expenses charged by ETFs and mutual funds to shareholders. These
fees and expenses are described in each fund’s prospectus. These fees will generally include a management
fee, other fund expenses, and a possible distribution fee. A client could invest in ETFs or mutual funds
directly, without the services of Droms Strauss. In that case, the client would not receive the services
provided by Droms Strauss which are designed, among other things, to assist the client in determining which
ETFs or mutual funds are most appropriate to each client’s financial condition and objectives. Accordingly,
the client should review both the fees charged by the funds and the fees charged by Droms Strauss to fully
understand the total amount of fees to be paid by the client and to thereby evaluate the advisory services
being provided.
Item 6 - Performance Based Fees and Side-by-Side Management
Droms Strauss does not charge any performance fees or engage in side-by-side management.
Performance-based fees are fees based on a share of capital gains on or capital appreciation of the assets for
a client. Side-by-side management generally refers to a situation in which the same firm manages accounts
that are billed based on a percentage of assets under management, hourly charges, fixed fees (not including
subscription fees) and at the same time manages other accounts for which fees are assessed on a performance
fee basis. Since Droms Strauss does not charge performance-based fees, it does not engage in side-by-side
management.
Droms Strauss’ fees and compensation are disclosed in Item 5 and other compensation matters are disclosed
in Item 14.
Item 7 - Types of Clients
Droms Strauss Wealth Management
Droms Strauss primarily provides customized investment management services to individuals, high-net-
worth individuals, trusts, estates, pension and profit-sharing plans, charitable organizations and foundations,
businesses and other legal entities. Our minimum account size requirement is $500,000, although in certain
instances this minimum may be waived at our sole discretion.
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Droms Strauss Intelligent Solutions (CLOSED)
Clients eligible to enroll in the program include individuals, custodial accounts, trusts, Traditional IRAs and
ROTH IRAs. The minimum investment required to open an account is $5,000.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Investment Analysis and Investment Strategies
Droms Strauss primarily invests in open-end institutional mutual funds, exchange traded funds (ETFs) and
structured notes. In some instances, Droms Strauss may also employ separate account managers for a
specific type of investment position in client accounts. The Droms Strauss Investment Committee works
together to conduct fundamental analysis on all securities recommended for client accounts. The Droms
Strauss Investment Committee is chaired by Jason Niemann, CFA® and includes Anthony Gennaoui, CFP®
and Steven Strauss, CPA®, PFS™. The Investment Committee meets periodically to discuss existing and
prospective investments. Investments are evaluated independently, as well as in the context of clients’
existing holdings and sector exposures. This analysis varies depending on the security in question.
For stocks and bonds, the analysis generally includes a review of:
• The issuer’s management;
• The amount and volatility of past profits or losses;
• The issuer’s assets and liabilities, as well as any material changes from historical norms;
• Prospects for the issuer’s industry, as well as the issuer’s competitive position within that
Income potential; and
industry;
• Credit ratings;
•
• Any other factors considered relevant.
For mutual funds and ETFs, the analysis generally includes a review of:
• The fund’s management team;
• The fund’s historical risk and return characteristics;
• The fund’s exposure to sectors and individual issuers;
• The fund’s fee structure;
• The fund’s management style;
• The fund’s investment philosophy;
• The fund’s total assets under management;
• The fund’s style consistency;
• The fund’s risk adjusted performance relative to peers;
• The fund’s regulatory oversight; and
• Any other factors considered relevant.
Droms Strauss investment strategies are grounded in modern portfolio theory. Droms Strauss believes that
asset allocation, a key component of the modern portfolio theory, is the primary determinant of long-run
portfolio performance. Droms Strauss primarily invests for relatively long-time horizons, generally for a
year or more. However, market developments could cause Droms Strauss to sell securities more quickly.
Risk of Loss
All investment involves a risk of loss that clients should be prepared to bear. The investments recommended
by Droms Strauss could lose money over short or long periods. There are no assurances that Droms Strauss’
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strategy for a client will succeed. Droms Strauss cannot give any guarantee that it will achieve client
investment objectives or that any client will receive a return on their investment.
The information contained in this brochure cannot disclose every potential risk associated with an
investment strategy, nor all of the risks applicable to a particular security. Risks vary by client according to
their investment objectives, guidelines, liquidity needs or risk tolerances and not every strategy or portfolio
will be exposed to each of the risks described in this brochure. This list is not intended to be exhaustive of
all of the risks associated with investing in strategies or securities that are utilized or recommended by
Droms Strauss. Rather, it is a general description (in alphabetical order) of the nature and risks of the
investment advisory services provided by Droms Strauss and its advisors.
Asset Allocation: A portfolio that holds large cash positions may deviate from the stated benchmark and
could underperform as a result. Differences in the security holdings and weights of a portfolio versus the
strategy benchmark will result in disparities between a portfolio’s performance relative to its benchmark. A
portfolio may perform better or worse than a similarly managed account for various reasons including, but
not limited to, the frequency and timing of rebalancing and trading each portfolio and the size and number
of positions in each portfolio.
Cash-Equivalents (Money Market Funds): Cash equivalents are short-term, highly liquid investments,
such as money market funds (a type of open-ended mutual fund) and are subject to interest rate and issuer-
specific changes. Interest rate increases can cause the price of a money market security to decrease.
Likewise, a decline in the credit quality of an issuer can cause the price of a money market security to
decrease. Although money market funds generally seek to preserve the value of your investment at one
dollar per share, there is no guarantee that they will do so. Accounts held through Schwab are insured per
Schwab’s coverage policies; additional information is available at https://www.schwab.com/legal/account-
protection.
Concentration: Strategies that are concentrated in only a few securities, sectors or industries, regions or
countries or asset classes could expose a portfolio to greater risk and may cause greater portfolio volatility
Cybersecurity and Information Security: The computer systems, networks, and devices used by Droms
Strauss and service providers to Droms Strauss and Droms Strauss clients to carry out routine business
operations employ a variety of protections designed to prevent damage or interruption from computer
viruses, network failures, computer and telecommunication failures, infiltration by unauthorized persons,
and security breaches. Despite the various protections utilized, systems, networks or devices potentially can
be breached. A client could be negatively affected as a result of a cybersecurity breach.
Equities (Stocks): Equity instruments are subject to equity market risk, which is the risk that common stock
prices will fluctuate over short or even extended periods. Equity securities generally have greater price
volatility than fixed income securities. The market price of equity securities may increase or decrease,
sometimes rapidly or unpredictably. Equity securities may decline in value due to factors affecting markets
generally, particular industries, sectors or geographic regions represented in those markets, or individual
security concerns.
Exchange Traded Funds (“ETFs”): ETFs are, by definition, portfolios of securities, and although the risk
associated with investments in ETFs may be low relative to investments in securities of individual issuers,
there are events that can trigger sharp, and sometimes adverse, price movements in ETFs that are not related
to movements of the markets in general. These events include, but are not limited to, unanticipated
dividends, changes to regular dividend amounts, announcements of rights offerings and possible unexpected
revisions to the net asset values of the ETF.
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Fixed Income (Bonds or Debt): Debt securities are affected by changes in interest rates. When interest
rates rise, the value of debt securities are likely to decrease. Conversely, when interest rates fall, the values
of debt securities are likely to increase. The values of debt securities may also be affected by changes in the
credit rating or financial condition of the issuing entities.
Market: Securities markets are volatile and investing in securities involves the risk of loss that clients
should be prepared to bear. The direction of the capital markets (e.g., stock, credit, interest rate, real estate,
private equity, volatility, etc.) are impossible to predict and are dependent upon changes in a number of
factors, including, but not limited to, interest rates, inflation, and a host of additional economic and political
factors. There is always a risk that the capital markets as a whole will decline, bringing down the value of
individual securities regardless of their fundamental characteristics. Market risk is also known as systematic
risk or undiversifiable risk. This risk is both unpredictable and impossible to completely eliminate.
Operational and Third-Party Risk: Portfolios are exposed to operational risk introduced through human
intervention or the failure of automated processes. Operational risks include, but are not limited to,
reconciliation errors, trading the wrong security, trading a security for an unintended portfolio or purchasing
a security that a portfolio was intended to sell, or vice versa. In addition, natural disasters, power
interruptions and other events may cause system failures. Furthermore, reliance on third-party vendors and
technology providers results in third-party risks and, despite reasonable efforts (e.g., initial due diligence
and monitoring), there is no guarantee that any or all third-party service provider risks will be mitigated and
may result in consequences such as the inability to execute client transactions or monitor client accounts.
Security Selection: The risk of choosing a security that underperforms the market for unanticipated reasons.
There can be no assurance that clients will ever come to realize the value of some of these investments, and
that the investment will ever increase in value. During this time, the client may have funds locked up in an
underperforming investment, which presents an opportunity cost for other investments.
Structured Notes: The notes do not guarantee any return of principal, and, under a downside scenario, a
client can lose some or all the principal amount at maturity. Regardless of appreciation in the reference
index/ETF, the maximum gain on the notes is limited to the maximum return specified in the offering
documents. The notes are subject to the credit risks of the issuer and, if applicable, the guarantor. Any actual
or potential change in the issuer’s and/or guarantor’s creditworthiness or credit spreads, as determined by
the market for taking that credit risk, is likely to adversely affect the value of the notes. The notes do not
pay interest and a client will not receive dividends on or have any rights with respect to the referenced
index/ETF. The notes will not be listed on any securities exchange and a client may not be able to sell the
notes. The notes are not designed to be short-term trading instruments and clients should be able and willing
to hold the notes to maturity. Structured notes have other material terms and risks as described in the
product’s offering documents, that are available upon request.
Item 9 - Disciplinary Information
On September 9, 2024, the SEC announced settled charges against Droms Strauss, without admitting or
denying the findings, that it failed to comply with Advisers Act Rule 206(4)-1 (the “Marketing Rule”) and
Section 206(4) between November 4, 2022 and June 3, 2024, there were inconsistencies between the Firm’s
disclosures describing its conflicts of interest and a website advertisement describing one of its investment
adviser representatives as “providing conflict free advice” without providing context as to this claim. As a
result of the settlement, Droms Strauss removed the inconsistent language, paid an $85,000 fine, agreed to
a cease and desist order from violating the Marketing Rule, and has undertaken a thorough review of its
marketing materials and practices. Droms Strauss recognizes potential conflicts of interest will always exist,
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attempts to mitigate those conflicts, and discloses these conflicts in the Droms Strauss Form ADV Part 2A
brochure.
Notwithstanding the foregoing, Droms Strauss is not aware of any other legal or disciplinary events that are
material to a client’s or prospective client’s evaluation of Droms Strauss’ advisory business or the integrity
of Droms Strauss’ management persons.
Item 10 - Other Financial Industry Activities and Affiliations
Droms Strauss Advisors, Inc. has a wholly owned subsidiary company, DSA Risk Management, LLC
(DSRM) that was historically used to offer risk management services and certain insurance-related products
to clients; however, DSRM is now an inactive entity.
Steven N. Strauss is a certified public accountant (CPA) and continues to practice accounting on a limited
basis for which he, individually in his CPA capacity, is compensated. Clients are not contractually obligated
to use the services of Mr. Strauss as an accountant.
Recommendations or Selections of Other Investment Advisers
Droms Strauss can employ Independent Managers to manage client assets. This situation creates a conflict
of interest. However, when using an Independent Manager, the client’s best interest and suitability will be
the main determining factors of Droms Strauss. This relationship is disclosed to the client at the
commencement of the advisory relationship.
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Droms Strauss has adopted a written code of ethics (the “code”) that is applicable to all employees. Among
other things, the code requires Droms Strauss and its employees to act in clients’ best interests, abide by all
applicable regulations, avoid even the appearance of insider trading, and pre-clear and report on many types
of personal securities transactions and holdings. Droms Strauss’ restrictions on personal securities trading
apply to employees, as well as employees’ family members living in the same household.
Droms Strauss’ employees are generally permitted to trade alongside client accounts. This would present a
conflict if employees were to trade ahead of clients and/or receive a better price. Droms Strauss mitigates
personal trading conflicts primarily through the adoption and implementation of compliance policies,
procedures, and controls included in the code. For example, Droms Strauss employees are able to trade
alongside client accounts as long as they receive the average price that is applicable to clients and pay their
share of any transaction costs. Employees are eligible to be included in bunched client trades. If an order is
partially filled, the clients will have their orders fully filled on a randomized basis. Except in rare instances,
as determined in the sole discretion of Droms Strauss, employees are excluded from bunched trades
whenever client orders are only partially filled. The Chief Compliance Officer monitors employee trading,
relative to client trading, to ensure that employees do not engage in improper transactions.
Under certain circumstances, an employee might invest in a security that is not considered suitable for client
accounts because of size, liquidity, or other factors. A change in these factors could result in the security
becoming more suitable for clients, but the Chief Compliance Officer might not allow the security to be
purchased for client accounts in order to avoid even the appearance of employees trading ahead of clients.
In Droms Strauss’ experience, it is rare for an employee’s personal trading to limit clients’ investment
opportunities, but such a situation could arise from time to time.
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Clients or prospective clients may request a copy of the code by contacting Droms Strauss at the address
or telephone number listed on the first page of this document.
Investment Advice Relating to Retirement Accounts
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way
we make money creates some conflicts with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interest ahead of yours. Under this special rule’s provisions,
we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
In addition, and as required by this rule, we provide information regarding the services that we provide to
you, and any material conflicts of interest, in this brochure and in your client agreement.
Item 12 - Brokerage Practices
Droms Strauss generally recommends that clients arrange for their assets to be held with Charles Schwab &
Co., Inc. (“Schwab”). Droms Strauss is independent of and not owned by, affiliated with, or sponsored or
supervised by Schwab or any of their affiliated entities.
Soft Dollar Benefits
Droms Strauss does not maintain any formal soft dollar arrangements with brokers. However, Droms Strauss
receives certain products and services from Schwab free of charge or at discounted rates. Some of these
products and services help us manage or administer our clients’ accounts while others help us manage and
grow our business. These include but are not limited to:
• Access to client account data such as duplicate client confirmations, statements, and other account
information;
• Direct advisory fee debiting capabilities;
• Access to an electronic network for order entry, including the simultaneous entry of trades on behalf
of multiple client accounts;
• A portfolio management system and software that supports Droms Strauss’ research processes.
• Access to Institutional Intelligent Portfolios™, an automated, online investment management
platform for use by independent investment advisors offered by Schwab Performance Technologies,
a software provider and an affiliate of Schwab.
Schwab also offers services intended to help us manage and further develop our business. These services
include:
• Educational conferences and events;
• Technology, compliance, legal and business consulting;
• Publications and conferences on practice management; and
• Access to employee benefits providers, human capital consultants and insurance providers.
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The availability of some of these services from Schwab benefits Droms Strauss because we do not have to
purchase them. Other products or services may only be available to advisory firms that custody a certain
threshold of client assets in accounts at Schwab. We do not believe that clients whose accounts are held by
Schwab bear any additional costs in connection with Droms Strauss’ receipt of the products and services.
However, the Schwab thresholds noted above may give us an incentive to recommend Schwab based on our
interest in continuing to receive these services that benefit our business. This is a potential conflict of
interest. We believe, however, that our selection of Schwab as custodian and broker is in the best interests
of our clients. To mitigate conflicts and as part of our fiduciary duty, Droms Strauss conducts an annual best
execution review that includes an assessment of the pricing and services received from Schwab (see the Best
Execution Reviews below for more information).
Selection of Trading Counterparties
For clients who might elect to have their accounts held by firms other than Schwab, Droms Strauss’
approach is generally to trade mutual funds and ETFs with Schwab or the chosen custodian and to trade
bonds or structured notes with another broker/dealer. When we trade with other brokers/dealers away from
Schwab, Schwab will charge the client trade-away fees. The availability and pricing of bonds and structured
notes varies, so prior to placing a trade, Droms Strauss may solicit bids from several brokers/dealers and
then executes the trade with the broker/dealer that offers sufficient liquidity and the most favorable pricing.
Some clients’ accounts are relatively small, in which case the custodian may not allow Droms Strauss to
trade through other brokers/dealers. Other clients may specifically request that their accounts only be traded
through a particular broker/dealer. Droms Strauss trades these accounts through the firm chosen by the
client, which limits our ability to seek best execution. Trading restrictions may result in materially higher
trading costs and reduced returns.
Best Execution Reviews
On at least an annual basis, Droms Strauss’ Investment Committee members evaluate the pricing and
services offered by Schwab and other trading counterparties with those offered by other reputable firms.
Droms Strauss is obligated to seek best execution for all trades; however, in seeking best execution, the
determinative factor is not the lowest possible cost, but whether the transaction represents the best
qualitative execution, taking into consideration the full range of a services. While Droms Strauss reviews
the accuracy, timeliness and execution of trades processed through Schwab, Droms Strauss cannot guarantee
that a client will receive the most favorable execution of their trades, which in turn may cost clients more
money. Droms Strauss selected Schwab due, in part, to accessibility, electronic trading, efficient and
professional service, technical support, and timely reporting to clients. However, clients should be aware
that this determination could have been influenced by Droms Strauss’ receipt of products and services from
Schwab.
Aggregated Trades
Generally, Droms Strauss aggregates or “bunches” securities orders when more than two clients (at a
particular custodian) require a purchase or sale of the same equity security (i.e., stocks and ETFs), bonds or
structure notes at the same time. All clients’ accounts participating in the aggregated order shall receive an
average share price. If an aggregated purchase or sale order for such a security is executed over multiple
days, Droms Strauss applies the average price achieved each day. In some instances, a non-aggregated order
might provide a better price to clients. Employees are eligible to be included in bunched client trades. If an
order is partially filled, clients will have their orders fully filled on a randomized basis; Droms Strauss will
seek to complete any unfilled client orders on the next trading day. Except in rare instances, as determined
in the sole discretion of Droms Strauss, employees are excluded from bunched trades whenever client orders
are only partially filled. As a result, same-day or multi-day trade timing differences can occur between the
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processing, submission and the execution of securities transactions, resulting in execution price differences
between accounts and clients.
Each client is responsible for individual account transaction costs.
Client Referrals
Droms Strauss does not compensate Schwab or any other custodian or broker/dealer for referring client
accounts.
Item 13 - Review of Accounts
Accounts under Droms Strauss’ management are monitored on a periodic basis by the Investment
Committee members and the Chief Compliance Officer. On an annual basis, the Investment Committee
members and the Chief Compliance Officer review a number of reports that are designed to identify
accounts that are outside the expected ranges for returns, exposure to asset classes, and exposure to industry
sectors. Reviews of client accounts are also performed if a client’s investment objectives, risk tolerance or
financial situation changes.
Clients receive account statements directly from their chosen custodian on at least a quarterly basis. Droms
Strauss may supplement these custodial statements with written reports provided during client meetings or
as requested. Such reports typically include a summary of all investments under management by asset type,
a performance summary for the preceding quarter, six months, twelve months and inception to date periods
and other analytic information that Droms Strauss believes to be informative for clients. Clients are urged
to compare any report provided by Droms Strauss with the confirmations and statements directly received
from the custodian.
Item 14 - Client Referrals and Other Compensation
From time to time, Droms Strauss may refer clients to lawyers, accountants, and other professionals (e.g.,
insurance agents) for other services. In some instances, such individuals are or have been clients of Droms
Strauss. Additionally, at times, these lawyers, accountants, and other professionals (e.g., insurance agents)
refer clients to Droms Strauss. As a result, this arrangement could result in Droms Strauss showing client
favoritism; however, no direct or indirect compensation was or is provided to or from these lawyers or
accountants and there is no difference between the amount of investment advisory fees charged by Droms
Strauss for managing these individuals’ advisory accounts when compared to other clients with similar
assets and investment strategy. At the time of referral, the client or prospective client is given full disclosure
of the nature of the relationship between Droms Strauss and the other person/entity. Clients are not
contractually obligated to use the services of third parties recommended by Droms Strauss.
Item 15 - Custody
All clients’ accounts are held in custody by unaffiliated brokers/dealers or banks, but Droms Strauss can
access many clients’ accounts though its ability to debit advisory fees. For this reason, Droms Strauss is
considered to have custody of client assets.
Through standing letters of authorization, (“SLOAs”) Droms Strauss may also be deemed to have custody
in instances where such SLOAs authorize Droms Strauss to make third party transfers. An example of a
third-party transfer might be from an individual Schwab account to a joint bank account, which, in effect,
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causes a change of ownership from the individual client to joint owners. In these cases, the following
conditions are met:
a. The client provides an instruction to the qualified custodian, in writing, that includes the client’s
signature, the third party’s name, and either the third party’s address or the third party’s account
number at a custodian to which the transfer should be directed.
b. The client authorizes Droms Strauss, in writing, either on the qualified custodian’s form or
separately, to direct transfers to the third party either on a specified schedule or from time to
time.
c. The client’s qualified custodian performs appropriate verification of the instruction, such as a
signature review or other method to verify the client’s authorization and provides a transfer of
funds notice to the client promptly after each transfer.
d. The client has the ability to terminate or change the instruction to the client’s qualified custodian.
e. Droms Strauss has no authority or ability to designate or change the identity of the third party,
the address, or any other information about the third party contained in the client’s instruction.
f. The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
g. Droms Strauss maintains records showing that the third party is not a related party of Droms
Strauss or located at the same address as Droms Strauss.
Account custodians send statements directly to the account owners on at least a quarterly basis. Clients
should carefully review these statements and should compare these statements to any account information
provided by Droms Strauss.
Item 16 - Investment Discretion
Droms Strauss has investment discretion over most clients’ accounts. Clients grant Droms Strauss trading
discretion through the execution of a limited power of attorney included in Droms Strauss’ advisory
contract.
Clients can place reasonable restrictions on Droms Strauss’ investment discretion. For example, some
clients have asked us not to buy securities issued by companies in certain industries, or not to sell certain
securities where the client has a particularly low tax basis.
Item 17 - Voting Client Securities
Droms Strauss does not vote or provide guidance regarding the voting of proxies. Clients are responsible
for voting any such proxies. Clients should contact the custodian or issuer’s proxy agent with questions
about receiving proxies and process for the client to execute voting on such proxies.
Item 18 -Financial Information
Droms Strauss has never filed for bankruptcy and is not aware of any financial condition that is expected to
affect its ability to manage client accounts. Droms Strauss does not serve as a custodian of client funds or
securities or require or solicit prepayment of more than $1,200 in fees per client six months in advance.
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