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PART 2 OF FORM ADV – BROCHURE
39520 Woodward Avenue, Suite 200
Bloomfield Hills, Michigan 48304
(248) 644-3030
www.divport.com
March 20, 2025
This Brochure provides you information about the qualifications and business practices
of Diversified Portfolios, Inc. (“our,” or “us,” or “we”). If you have any questions about the
contents of this Brochure, please contact us at (248) 644-3030. The information in this Brochure
has not been approved or verified by the United States Securities and Exchange Commission or
by any state securities authority.
We are a registered investment adviser. Registration of an adviser does not imply any
level of skill or training.
Additional information about Diversified Portfolios, Inc. also is available on the SEC’s
website at www.adviserinfo.sec.gov.
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ITEM 2: MATERIAL CHANGES
Pursuant to the amended SEC Rules, we will provide you with a summary of material
changes detailing any material changes that we make to this and subsequent Brochures within
120 days of the close of our business’ fiscal year. We will further provide other ongoing
disclosure information about material changes, as necessary.
Our current Brochure and supplements may be obtained, free of charge, by contacting J.
Brad Cox, Chief Compliance Officer, at 248-644-3030 or bcox@divport.com.
Additional information about us is also available via the SEC’s website
www.adviserinfo.sec.gov. The SEC’s website also provides information about any persons
affiliated with us who are registered, or are required to be registered, as one of our investment
adviser representatives of our firm.
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ITEM 3: TABLE OF CONTENTS
COVER PAGE................................................................................................................................. i
ITEM 2: MATERIAL CHANGES ................................................................................................ ii
ITEM 3: TABLE OF CONTENTS ................................................................................................ 1
ITEM 4: ADVISORY BUSINESS ................................................................................................ 2
ITEM 5: FEES AND COMPENSATION ...................................................................................... 4
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ............... 7
ITEM 7: TYPES OF CLIENTS ..................................................................................................... 7
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF
LOSS .............................................................................................................................. 7
ITEM 9: DISCIPLINARY INFORMATION .............................................................................. 12
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ................ 12
ITEM 11: CODE OF ETHICS ..................................................................................................... 12
ITEM 12: BROKERAGE PRACTICES ...................................................................................... 13
ITEM 13: REVIEW OF ACCOUNTS ......................................................................................... 17
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION ....................................... 17
ITEM 15: CUSTODY .................................................................................................................. 18
ITEM 16: INVESTMENT DISCRETION ................................................................................... 19
ITEM 17: VOTING CLIENT SECURITIES ............................................................................... 19
ITEM 18: FINANCIAL INFORMATION .................................................................................. 19
EXHIBIT........................................................................................................................................20
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ITEM 4: ADVISORY BUSINESS
Our Owners and Principals
We are a Michigan corporation formed in 1993. We are required to disclose the persons
owning twenty-five percent (25%) or more of our firm’s common stock. Ronald Yolles and
Thomas Post, each a Partner of our firm owning more than twenty-five percent (25%) of our
firm’s common stock.
Our Advisory Services
Investment Management
We offer personalized discretionary investment management services to you based on
your investment goals, financial objectives, and risk tolerance. We will rely upon the information
you provide, however; we will not independently verify your information. If you engage us to
provide you with investment management services, we will work with you to establish an
investment planning summary, as part of our financial planning process, that is reasonable and
documents your investment objectives and expectations. We use this information to build a
portfolio of investments for you based on the principles of broad diversification and a long-term
allocation of assets among equities, fixed income, and cash, consistent with your investment
planning summary. We choose specific investments within your portfolio keeping minimization
of transaction costs as a key goal. Once the portfolio is established, we monitor and reconcile
your account held at your custodian on a regular basis. If your financial needs, circumstances, or
objectives change or if any changes to the investment planning summary is necessary, please let
us know promptly, in writing. We act under the fiduciary duty of care and loyalty applicable to a
registered investment adviser. Our duty of care means we provide investment advice, based on
the client’s objectives, in the best interest of our client. Under the duty of loyalty, we must
eliminate or make full and fair disclosure of our conflicts of interests which might incline us —
consciously or unconsciously — to render advice which is not disinterested. We perform our
investment management service for you pursuant to the terms and conditions we establish in our
written investment advisory agreement that we both sign at the beginning of our relationship. As
described in further detail below in the “ITEM 16: INVESTMENT DISCRETION” section
beginning on page 19, we manage your accounts on a discretionary basis, which means that we
determine the securities to buy and sell for your account without obtaining your specific consent
prior to each transaction. However, you may place reasonable restrictions on our discretionary
authority or place limitations on the types of investments for your account in writing.
If we manage a joint account on your behalf (e.g., husband and wife, parent and child,
etc.), our services will be based upon the identified financial needs and objectives that all or any
one of the persons executing our agreement (collectively, the “Joint Clients”) communicate to
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our Wealth Advisor. Joint Clients are collectively responsible for determining and advising us if
only one or more of the Joint Clients is permitted to give us instructions, authorizations, or to
otherwise control the account. Unless we are directed otherwise in writing, we are permitted to
rely upon any authorization, instruction, or direction from any one of the Joint Clients until this
authority is limited or revoked in a written notice delivered to us signed by all Joint Clients.
Additional Services
If clients request, we may provide additional discretionary investment advice for certain
outside accounts these are primarily retirement accounts, for an additional fee see “ITEM 5:
FEES AND COMPENSATION” for the specific fees for this service). We regularly review the
available investment options in these accounts, monitor them, and rebalance in the same way we
do other accounts, though using different tools, as necessary. We use a third party platform to
facilitate the management of these “held-away accounts.”
Clients using this service are provided with their own log-in credentials by the platform
and will link their account to the platform. By linking the accounts on the platform, we are
allowed to view the account allocation, and when deemed necessary by us, rebalance the outside
accounts. We do not have access to clients’ credentials and therefore, do not have custody of the
assets held in these accounts. We are not affiliated with the third-party platform in any way, and
do not receive any compensation from the platform. If you would like us to provide this
additional service, you will sign an addendum to your current agreement or, for new clients, a
separate schedule of our investment advisory agreement which explains this service.
Recommendation of Other Professionals
In addition, when requested and in conjunction with our investment management
services, we will advise you on issues related to wealth management. To implement our advice,
we may recommend that you work with other professionals, such as attorneys or accountants, or
utilize various financial products, such as insurance. If our services to you include the
recommendation of other professionals, you will typically sign an agreement with them in
addition to the advisory agreement you sign with us. You are under no obligation to act upon any
of our recommendations. We do not receive any compensation from the professionals or from
any financial products we recommend to you.
Investment Management for Qualified Plans
As part of our services to qualified ERISA plans, we may act as a fiduciary as defined in
Sections 3(21)(A) and 3(38) of ERISA. If you engage us as a 3(21) advisor, we will make
recommendations, but it is ultimately up to you, as the plan fiduciary, to decide whether and how
to act. As a 3(21) advisor, we will not have discretion to invest and reinvest your assets without
your prior consent. Thus, as a 3(21) advisor, we will share responsibility for the selection of
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investments. If we act as a 3(38) investment manager, the plan fiduciary gives us discretionary
authority to manage the plan’s assets. This means that the plan fiduciary shifts its fiduciary
responsibility to us for the selection of the plan’s investments.
For qualified plan clients, we assist you with creating and maintaining your investment
planning summary, upon request. Your investment planning summary or other written
investment objectives may place restrictions on the types of investments the plan assets may
invest in. We adjust the asset allocation to ensure that the investment mix reflects the objectives
of the chosen strategy. We continually monitor the performance of all investment options.
Assets Under Management
As of December 31, 2024, we had $1,660,883,638 in client assets managed on a
discretionary basis.
ITEM 5: FEES AND COMPENSATION
Investment Management Fee Schedule
Our standard fee schedule for all investment management services is as follows:
Market Value of Assets
Annual Fee
For the first $2,000,000
0.90%
For the next $4,000,000
0.65%
For the next $9,000,000
0.45%
Any amount over $15,000,000
0.25%
We establish with you the specific manner in which we charge our fees in the written
investment advisory agreement signed with us prior to beginning our relationship. Fees for the
Additional Services provided to held-away accounts will be calculated using the same above fee
schedule.
Additional Information
Unless otherwise stated in the written investment advisory agreement, we bill our fees in
arrears on a quarterly basis based on the market value of your assets under our management,
including cash and cash equivalents, on the last business day of the preceding quarter. Generally,
the assets in client accounts are valued in our reporting system using prices obtained from their
custodian including the value of any held-away assets managed through the third party platform.
We prorate our fee for accounts initiated or terminated during a calendar quarter, in the
event that our engagement does not begin or end at the end of a calendar quarter. We also prorate
our management fees for each capital contribution and withdrawal greater than $30,000 made
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during the applicable calendar quarter. Each quarterly report contains a detailed description of
how the fee is calculated. Please note that the values utilized to calculate fees may differ from
those reported by the account custodian as further described in “ITEM 15: CUSTODY”
beginning on page 18.
At our sole discretion, fees may be negotiated. In certain circumstances, fees may be
negotiated based upon considerations such as complexity of the client’s situation, amount of
assets to be placed under our management, anticipated future additional assets, other related
accounts, historical relationship, among other factors. Negotiated fees may be higher or lower
than those described in this Brochure. In these circumstances, our negotiated fee schedule will be
set forth in your investment advisory agreement.
We provide employees and immediate family members the same services at no charge or
for a fee lower than those charged to clients that are not related to the firm. These fees are not
available to our general clients.
As set forth in the “ITEM 7: TYPES OF CLIENTS” section beginning on page 7, we
generally require you to have a minimum of $1,000,000 in assets to open an account for
investment advisory services.
Additional Fees and Expenses
Our fee does not include brokerage commissions, transaction fees, and other related costs
and expenses incurred in connection with providing investment advisory services to you.
When we select mutual funds and exchange traded funds (“ETFs”) for client accounts,
the client is subject to various fees and charges, including, but not limited to, the annual fund
operating expenses (including management fees, administrative fees, and other expenses)
expressed as a percentage of assets deducted each fiscal year for fund expenses, (i.e., the expense
ratio). The particular fees and charges a client will pay are generally determined by the share
class that the client purchases. You should be aware that there are limitations on the availability
of share classes to clients based on service providers and the funds themselves. These limitations
may be imposed by the custodian if, for example, the custodian’s platform only makes certain
share classes available. The funds themselves impose certain limitations, such as minimum
investment requirements. We recommend and invest in mutual funds that are “no load” funds,
which, as the name implies, means that the fund does not charge a sales load. When selecting a
fund, we will consider a variety of factors including its expense ratio. We seek to use the lowest
cost share class available while considering the client’s investment time horizon and preference.
In some instances, the fund investment that we select might be more expensive than another
share class with lower expense ratios when considering all the relevant factors. Mutual funds are
subject to “ticket charges” which is paid by the client directly to the broker-dealer. ETFs do not
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charge a load, are traded directly on an exchange and unless waived by the broker-dealer, are
subject to brokerage commissions.
Such fees are in addition to our fee and are disclosed in the fund’s prospectus and are not
paid to our Wealth Advisors or to us. Our share class selections are based upon then available
information and circumstances, which may later turn out differently for many reasons beyond
our control, including your changing investment objectives, financial needs, or time horizon. On
a periodic basis, we will review mutual fund holdings to evaluate for share class exchange. A
copy of the prospectus is available from the fund. Generally speaking, you may purchase many
funds directly, without using our services and without incurring our advisory fees. However, we
recommend a number of funds and have access to institutional shares that are not available to the
general public. Consequently, for any type of fund investment, it is important for you to
understand that you are directly and indirectly paying two levels of advisory fees and expenses:
one layer of fees and expenses at the fund level and one layer of advisory fees to us.
For information that we consider when recommending a broker-dealer for client
transactions and determining the reasonableness of their compensation (e.g., commissions and
ticket charges) please see the “ITEM 12: BROKERAGE PRACTICES” section beginning on
page 13.
Termination of Services
Either of us may terminate the investment advisory agreement at any time by providing
the other party with written notice. Upon termination, you will remain obligated for the payment
of any services performed for your account prior to termination. Also, upon termination of any
account, we will charge any earned fees or refund any prepaid, unearned fees as appropriate
based on your billing method chosen. You are responsible for any cost incurred in transferring
assets from your account to a different account. After termination, we will have no further duties
or obligations to you.
Direct Billing to Your Custodian
Generally, you will authorize us, in the investment advisory agreement, to bill our fees to
the custodian of your account and grant the custodian permission to directly debit our fees from
your accounts. If you provide us such authorization, you will receive periodic statements from
your custodian showing each fee deduction from your account. You may withdraw this
authorization for direct billing of these fees at any time by notifying us or your custodian in
writing. We will not directly debit our fee from an outside account that holds held-away assets.
Instead, our fee will be paid from the client’s taxable accounts. If the client does not have a
taxable account from which we can bill, our fee will be billed directly to the client. Payment is
due within 20 days of receipt of the invoice.
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ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE
MANAGEMENT
We do not charge any performance-based fees (fees based on a share of capital gains on
or capital appreciation of your assets).
ITEM 7: TYPES OF CLIENTS
We provide investment management services to individuals, high net-worth individuals,
pension and profit-sharing plans, charitable organizations, corporations, and trusts.
We impose certain conditions for opening or maintaining an account. Generally, we
require a minimum of $1,000,000 of cash and/or securities to open an account for investment
management services. We will waive this requirement if, for example, you anticipate future
additional assets, have other related accounts, or we have a historical relationship.
ITEM 8: METHODS OF ANALYSIS,
INVESTMENT STRATEGIES AND RISK OF LOSS
Methods of Analysis
We base our investment approach on the following core principles:
The most important investment decision and the primary driver of returns is the
asset allocation decision among various asset classes (i.e., cash, bonds, stocks and
alternatives).
Diversification among and within investment categories or “asset classes” is the
best way to limit risk, drawdowns (i.e., the decline in an investment's value from
peak to trough over a specific period) and improve outcomes.
Establishing and then committing to a long term, disciplined investment approach
is the most reliable way to achieve your objectives.
Risk and return are related. The higher return an investor seeks, the greater the
potential exists to experience loss. Financial markets provide returns to investors
for placing their capital at risk.
Low cost, passively managed and enhanced (i.e., actively managed) index funds,
are the most effective vehicles for accessing market returns. Historical data
indicates that active fixed income managers can outperform certain fixed income
indices after the fund’s fees. We may use low-cost active fixed income
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funds. Reasonable fund management fees are now available with the proliferation
of ETF’s and other investment vehicles.
The high cost of many investment products and services contributes to the failure
of investors to achieve market returns.
We receive data and analysis from economists and other investment professionals. We
believe these resources for information are reliable and regularly depend on these resources for
making our investment decisions; however, we do not independently verify for the accuracy or
completeness of this information.
We also receive proprietary software from Dimensional Fund Advisors (“DFA”), an
unaffiliated registered investment adviser. We utilize the software in the formation of asset
allocation strategies, to analyze investments for your account and production of hypothetical
performance reports.
Investment Strategies
We use a variety of investment strategies depending on your circumstances, financial
objectives, and needs. Investments made in portfolios are predominantly long term, and the
frequency of trading is limited in order to keep costs low and taxable gains to a minimum. We
believe that your portfolio should involve a long-term strategy instead of short-term.
We use software programs, to help us analyze and rebalance client portfolios. All
accounts are reviewed by our Wealth Advisors and periodically trades are needed to rebalance
portfolios or to generate cash for client spending requirements. A list of required trades is
prepared and entered into the trading platform, which allows for electronic submission of trades.
Before we submit trades, we review the trades again for accuracy. We then place the trade file
electronically and keep all required records. The following day, our trading records are
reconciled with the custodian and any discrepancy is corrected immediately. We maintain an
electronic record of all trades both by date and on a per client basis.
Types of Investments and Risk of Loss
We develop a long-term asset allocation strategy consistent with your investment goals,
objectives and risk tolerance outlined in your investment planning summary. In implementing
this long-term strategy, we predominantly use low cost, passively managed and enhanced index
funds. Equity funds follow a passive investment philosophy with low turnover and low-cost
funds will sometimes follow an active investment philosophy. Occasionally, and only if
appropriate for the client’s objectives, we will use individual securities to implement a strategy.
While a long-term strategy assumes that the financial market values will increase over the
long term, history shows that some asset classes may experience losses over a lengthy period of
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time. Economic, market, political, and issuer-specific conditions and events will cause the value
of securities, and the portfolio that owns them, to rise or fall. Markets tend to move in cycles,
with periods of rising prices and periods of falling prices. There is also the short-term risk that
the segment of the market you are invested in (or perhaps just your particular investment) will
decrease over time even if overall markets values increase.
We offer advice about a wide variety of investment types, including mutual funds,
passive and enhanced index funds, and ETFs, each having different types and levels of risk. We
will discuss these risks with you in determining the investment objectives that will guide our
investment advice for your account. We will explain and answer any questions you have about
these kinds of investments, which present special considerations such as the following.
Market Risk: The price of a security (e.g., mutual funds and ETFs) may drop in
reaction to tangible and intangible events and conditions. This type of risk is
caused by external factors independent of a security’s particular underlying
circumstances. For example, changes in political, economic, and social conditions
have the ability to trigger market events.
Interest-rate Risk: Fluctuations in interest rates cause investment prices to
fluctuate. For example, when interest rates rise, the value of fixed-income
securities generally declines, and the value of certain equity securities may be
adversely affected. Similarly, portfolios that hold fixed-income securities are
subject to the risk that the portfolio’s income will decline when interest rates fall.
Reinvestment Risk: This is the risk that future proceeds from investments will
have to be reinvested at a potentially lower rate of return. This primarily relates to
fixed income securities.
Inflation Risk: When any type of inflation is present, a dollar today will not buy
as much as a dollar next year, because purchasing power is eroding at the rate of
inflation.
Business Risk: These risks are associated with a particular industry or a particular
company within an industry. For example, oil-drilling companies depend on
finding oil and then refining it, a lengthy process, before they can generate a
profit. They carry a higher risk of profitability than an electric company, which
generates its income from a steady stream of customers who buy electricity no
matter what the economic environment is like.
Capitalization Risk: Small-cap and mid-cap companies have historically been
more volatile than the stocks of larger, more established companies. Common
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challenges include limited resources or less diverse products or services than
larger companies.
Enhanced Index Funds: Using active management, enhanced index funds modify
the weights of holdings to enhance the returns of an index. In some cases, the
fund may also use derivatives (such as future contracts, and options) and leverage
to enhance its returns or the fund may lend its portfolio securities to generate
additional income. The use of derivatives and leverage can add additional costs
and increase the potential for losses.
o Derivatives derived their value from that of other assets, rates or indices.
The use of derivatives for non-hedging purposes may be considered to
carry more risk than other types of investments. When a fund uses
derivatives, the fund will be directly exposed to the risks of those
derivatives. Derivative instruments are subject to a number of risks
including counterparty, liquidity, interest rate, market, credit and
management risks, as well as the risk of improper valuation. Changes in
the value of a derivative may not correlate perfectly with the underlying
asset, rate or index, and a fund could lose more than the principal amount
invested.
o Securities lending involves the risk that the borrower may fail to return the
securities in a timely manner or at all. As a result, a fund may lose money
and there may be a delay in recovering the loaned securities. A fund could
also lose money if it does not recover the securities and/or the value of the
collateral falls, including the value of investments made with cash
collateral. Securities lending also may have certain adverse tax
consequences.
Exchange-Traded Funds: ETFs are types of securities that derive their value from
a basket of securities such as stocks, bonds, or indices and trade on exchanges
during the day like individual stocks, while traditional mutual funds are priced
once a day at the close. The value of the ETF will fluctuate with the value of the
underlying securities. While ETFs generally track their underlying index fairly
well, technical issues can create discrepancies referred to as a “tracking error.”
ETFs face market-trading risks, including the potential lack of an active market
for shares, losses from trading in the secondary markets and disruption in the
creation/redemption process of the ETF. Any of these factors may lead to
liquidity risk and/or the fund’s shares trading at either a premium or a discount to
its “net asset value.”
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Foreign Securities and Currency Risk: Investments in international and
emerging-market securities include exposure to risks such as currency
fluctuations, foreign taxes and regulations, and the potential for illiquid markets
and political instability.
Performance of Underlying Managers: We select the mutual funds and ETFs in
the client’s portfolios. However, we depend on the Underlying Manager of such
funds to select individual investments in accordance with their stated investment
strategy and on their decisions regarding the allocation of the fund’s assets.
Real Estate Industry: The value of securities in the real estate industry can be
affected by changes in real estate values and rental income, property taxes, and
tax and regulatory requirements. Also, the value of securities in the real estate
industry may decline with changes in interest rates. Investing in REITs and REIT-
like entities, including investing in funds that hold these types of entities, involves
certain unique risks in addition to those risks associated with investing in the real
estate industry in general. REITs and REIT-like entities are dependent upon
management skill, may not be diversified, and are subject to heavy cash flow
dependency and self-liquidation. Also, because REITs and REIT-like entities
typically are invested in a limited number of projects or in a particular market
segment, these entities are more susceptible to adverse developments affecting a
single project or market segment than more broadly diversified investments.
Cybersecurity - The computer systems, networks and devices used by Diversified
Portfolios, Inc. and service providers to us and our clients to carry out routine
business operations employ a variety of protections designed to prevent damage
or interruption from computer viruses, network failures, computer and
telecommunication failures, infiltration by unauthorized persons and security
breaches. Despite the various protections utilized, systems, networks, or devices
potentially can be breached. A client could be negatively impacted as a result of a
cybersecurity breach.
Cybersecurity breaches can include unauthorized access to systems, networks, or
devices; infection from computer viruses or other malicious software code; and
attacks that shut down, disable, slow, or otherwise disrupt operations, business
processes, or website access or functionality. Cybersecurity breaches may cause
disruptions and impact business operations, potentially resulting in financial
losses to a client; impediments to trading; the inability by us and other service
providers to transact business; violations of applicable privacy and other laws;
regulatory fines, penalties, reputational damage, reimbursement or other
compensation costs, or additional compliance costs; as well as the inadvertent
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release of confidential information. Similar adverse consequences could result
from cybersecurity breaches affecting issuers of securities in which a client
invests; governmental and other regulatory authorities; exchange and other
financial market operators, banks, brokers, dealers, and other financial
institutions; and other parties. In addition, substantial costs may be incurred by
these entities in order to prevent any cybersecurity breaches in the future.
Investing in securities involves risk of loss that you should be prepared to bear. Obtaining
higher rates of return on investments typically entails accepting higher levels of risk. We work
with you to attempt to identify the balance of risks and rewards that is appropriate and
comfortable for you. However, it is still your responsibility to ask questions if you do not fully
understand the risks associated with any investment or investment strategy.
Also, while we strive to render our best judgment on your behalf, many economic and
market variables beyond our control can affect the performance of your investments and we
cannot assure you that your investments will be profitable or assure you that no losses will occur
in your investment portfolio. Past performance is one relatively important consideration with
respect to any investment or investment advisor, but it is not a predictor of future performance.
ITEM 9: DISCIPLINARY INFORMATION
As a registered investment adviser, we must inform you of all material facts regarding
any legal or disciplinary events that would be material to your evaluation of our firm or the
integrity of our management. We have no legal or disciplinary events to disclose.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND
AFFILIATIONS
As a registered investment adviser, we must disclose information regarding our business
activities, other than giving investment advice, our other activities in the financial industry, and
any arrangements with related persons that are material to you or our advisory business. We are
also required to disclose if we receive cash or other economic benefits when recommending or
selecting third-party investment advisers in connection with advising you. We do not utilize or
select other investment advisers to manage your assets and have no applicable information to
disclose.
ITEM 11: CODE OF ETHICS
We have adopted a Code of Ethics for the officers and employees (collectively,
“supervised persons”) of our firm describing the high standard of business conduct and fiduciary
duty owed to our clients. Our Code includes provisions relating to the confidentiality of client
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information, a prohibition on insider trading, restrictions on the acceptance of significant gifts
and the reporting of certain gifts and business entertainment items, and personal securities
trading procedures, among other things. All of our supervised persons are required to follow our
Code and must acknowledge the terms of our Code annually, or as amended.
From time to time, our supervised persons will purchase investments that we also
recommend to clients. Subject to our Code and applicable laws, all of our supervised persons are
permitted to trade for their own accounts in securities which we recommend to or purchase for
our clients. Generally, these securities will be shares of open-ended mutual funds priced at its
portfolio's net asset value (NAV) at the end of each day or ETFs actively traded on a national
securities exchange or market where the time and size of their purchases or sales will not affect
transactions for you or our other clients. If we do recommend the purchase or sale of a thinly
traded security to you, we will ensure that our supervised persons’ transactions do not adversely
affect you nor improperly benefit them. The Chief Compliance Officer (“CCO”) monitors our
supervised persons’ trading under our Code to prevent conflicts of interest between our clients
and us. All trades and holdings of the CCO are reviewed by Katie P. Wagner, co-owner.
You may request a copy of our Code by contacting J. Brad Cox, Chief Compliance
Officer, at 248-644-3030 or bcox@divport.com.
ITEM 12: BROKERAGE PRACTICES
Directed Brokerage & Soft Dollars
We require that our clients use Charles Schwab & Co., Inc., (“Schwab”) a registered
broker-dealer for custodial and brokerage services. We are independently owned and operated
and are not affiliated with Schwab. While we require that you use Schwab as custodian/broker,
you will decide whether to do so and will open your account with Schwab by entering into an
account agreement directly with them. Not all independent investment advisers require that their
clients use a particular broker/custodian.
If you open your account at Schwab, Schwab will hold your assets in a brokerage account
and buy and sell securities when we instruct them to. We do not open the account for you,
although we may assist you in doing so. Generally, if you choose Schwab as your custodian, they
do not charge your account a separate custodial fee, but instead charge commissions and other
transaction-related fees for securities trades that are executed through them or that settle into
your account custodied with them. Clients may pay ticket charges or commissions to Schwab
that are higher than another qualified broker-dealer might charge to effect the same transaction.
We will in good faith determine that any transaction fee is reasonable in relation to the value of
the brokerage and research services received. Certain trades (for example, many mutual funds,
and U.S. exchange-listed equities, and ETFs) may not incur Schwab commissions or transaction
fees. Schwab is also compensated by earning interest on cash in Schwab’s Cash Features
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Diversified Portfolios, Inc.
Program (“Cash Features”). The Cash Features is a service that automatically invests, or
“sweeps,” the client’s eligible uninvested cash from their brokerage account into a liquid
investment. The Cash Features is not intended for long-term investments and yields on any of the
Cash Features can be lower than reasonable alternatives. If your account utilizes a Cash Features
Program, your cash will earn income while we decide how best to invest those funds for the
longer term.
We have evaluated Schwab and have determined they offer our clients a variety of
services, financial stability, and competitive commission rates. We do not receive remuneration
from any broker including Schwab. In recommending this broker, we considered our confidence
in the firm, competitive rates for transactions, trade execution, availability of no-load, no
transaction fee mutual funds, and other investments that are otherwise generally available only to
institutional investors or to accounts with a significantly higher minimum initial investment,
website features, and their custodial services.
We have not and do not intend to enter into any contractual third-party soft-dollar
arrangements, such as committing to place a specific level of brokerage with a specific firm in
return for which the brokerage firm will pay for various research related products or services for
us that are generally available for cash purchase. However, Schwab does offer us other products
and services that assist us in managing and administering clients’ accounts but will not
necessarily directly benefit your account. We do use many of these products and services to
service all or some substantial number of our client accounts. These products and services
include software and other technology that (1) provide us access to client account data, such as
trade confirmations and account statements; (2) facilitate trade execution; (3) provide research,
pricing and other market data; (4) facilitate payment of our fees from our clients’ accounts; and
(5) assist with back-office functions, recordkeeping and client reporting.
We are not required to select the broker or dealer that charges the lowest transaction cost,
even if that broker provides execution quality comparable to other brokers or dealers.
Nevertheless, as part of our fiduciary duty to clients, we endeavor at all times to put the interests
of our clients first. You should be aware that the receipt of economic benefits by us or our
supervised persons in and of itself creates a conflict of interest and could indirectly influence our
choice to recommend brokers for custody and brokerage services. However, we have determined
that having Schwab execute trades is consistent with our duty to see “best execution” of your
trades. Best execution means the most favorable terms for a transaction based on all relevant
factors, including those listed above. By using another broker or dealer you may pay lower
transaction costs.
If your assets are subject to ERISA, you may direct us to utilize a specified broker-dealer
of your choice to effect transactions for or with your account. You should understand that, in the
case of such a directed brokerage arrangement:
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Diversified Portfolios, Inc.
you will be solely responsible for negotiating the terms and arrangements on which
those brokers and dealers are engaged, and we will have no responsibility for re-
viewing the fairness of those terms and arrangements;
we will not seek better execution services or prices from other brokers and dealers in
connection with transactions for your account;
we will not be able to “batch” or “aggregate” transactions for your account with trans-
actions for our other clients not subject to a similar such arrangement;
we will not monitor the performance of or the services provided by the brokers and
dealers so designated; and
you may pay higher commissions or other transaction costs or greater spreads, or re-
ceive less favorable net prices on transactions for the account than would otherwise
be the case.
Schwab Advisor Services™
Schwab offers independent investment advisory firms like us support products and
services, such as institutional trading and custodial services, through their program Schwab
Advisor Services™. These services are generally available to independent investment advisers
on an unsolicited basis, at no charge, so long as we maintain a total of at least $10 million of our
clients’ assets in accounts at Schwab. As a result, these services are contingent upon us
committing a specific amount of business, assets in custody, to Schwab.
Schwab also offers other services intended to help us manage and further develop our
business enterprise. These service offerings include compliance, legal and business consulting,
publications and conferences on practice management and business succession and access to
employee benefits providers, human capital consultants and insurance providers. Schwab also
offers other benefits to us, such as educational events or occasional business entertainment of our
personnel. Schwab’s support services are generally available at no charge to us.
The fact that we receive benefits from Schwab is an incentive for us to recommend the
use of Schwab rather than making such decisions based exclusively on your interest in receiving
the best value in custody services and the most favorable execution of your transactions. This is a
conflict of interest. We believe, however, that taken in the aggregate, our recommendation of
Schwab as custodian and broker is in the best interests of our clients. Our selection is primarily
supported by the scope, quality, and price of Schwab’s services and not the services that benefit
only us.
Dimensional Fund Advisors and Vanguard Group, Inc.
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Diversified Portfolios, Inc.
As stated under ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES
AND RISK OF LOSS, beginning on page 7, we utilize resources made available to us through
DFA, to analyze investments for your account such as historical market analysis, and risk/return
analysis. DFA also provides us, and other advisers in its network, with education and analytics
tools, practice management support, and other resources. These tools are made available to us
because we are considered an approved advisor on the DFA platform. DFA’s approval process
includes meeting with the advisor’s representatives, discussing investing philosophy to
determine whether it matches that of DFA, and requesting that the financial advisor attend
DFA’s seminar.
In addition, Vanguard Group, Inc. (“Vanguard”) makes available to us tools to evaluate
client portfolios and holdings. Vanguard also makes available general educational material that if
relevant, we will send to our clients. While there is no direct link between our participation with
Vanguard and the investment advice, we give to you and our other clients, as stated above, we do
receive some benefits through our association with Vanguard that are typically not available to
the general public. While receiving tools and research materials from DFA and Vanguard causes
a conflict of interest, we mitigate this risk by evaluating and treating the available resources in
the same way as the resources received from Schwab and other sources.
Aggregation of Orders
Investment advisers may aggregate the purchase or sale of securities for various client
accounts for their administrative convenience and, in some transactions, to obtain better
execution for the aggregated order than might be achieved by processing each of the transactions
separately. We offer personalized investment management services and do not aggregate trades.
Trade Error Policy
We have the responsibility to process trade orders correctly, promptly and ensure the best
interests of our clients are served. From time to time, we may make an error when submitting a
trade such as,
the purchase or sale of the wrong security (e.g., use the wrong ticker symbol);
the purchase or sale of an incorrect amount of shares of a security;
the purchase or sale of a security at a price not in accordance with instructions; or
a purchase of a security when the intent was to sell, or vice versa.
Our policy is to seek to identify and correct any errors as promptly as possible without
disadvantaging the client or benefiting us. If we are responsible for a trade error that results in a
loss in the client’s account, we would normally make a trade to reverse the error immediately
upon discovery of the error. However, if this is not allowed, e.g., where the “wash sale” rules of
the Internal Revenue Code prevent immediate reversal of an error, then we place a corrective
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Diversified Portfolios, Inc.
trade as soon as allowable. Generally, if related trade errors result in both gains and losses in the
client’s account, they will be netted.
Trade Error Losses - If a trade error occurs and it results in a loss in the client’s account,
the client’s account is reimbursed for the entire amount of the loss as soon as practical after the
discovery of the error. If the loss is greater than $100, we are invoiced by Schwab and will pay
for the loss. If the loss is under $100, Schwab will absorb it to minimize its administrative time
and expense.
Trade Error Gains - If a trade error at Schwab results in a gain less than $100, Schwab
will retain the gain to reduce its administrative time and expense. If a trade error results in a gain
of more than $100, the gain will remain in the client’s account, unless the same error involved
other client account(s) that should have received the gain, it is not permissible for the client to
retain the gain, or we confer with the client and the client decides to forego the gain (e.g., due to
tax reasons). If the gain does not remain in the client’s account, Schwab will donate the amount
of any gain of $100 or over to charity. In all cases, where a trading error results in a gain, we will
not be given the benefit of the net profit. We do maintain appropriate records for all trade errors.
Regardless of the nature of the error, if we are responsible for a trade error that occurs in your
account, you will be reimbursed any and all costs that result from the errant trade.
ITEM 13: REVIEW OF ACCOUNTS
We review each account at least quarterly to evaluate and ensure the conformity of the
portfolio with your investment objectives. Other factors may trigger additional reviews, such as
substantial changes in the market price of stocks and bonds, changes in your objectives or
portfolio changes that would impact all accounts. Our Wealth Advisors conduct reviews and
review trades when reviewing accounts.
We provide you a report on a quarterly basis. Quarterly reports provide the quarter-end
market value and the time-weighted returns for all the relevant time periods covering the
relationship. You will receive periodic reports, at least quarterly, from the custodian for your
account, detailing the transactions within your account for that period. We urge you to review
your statements carefully and compare such official custodial records to your statements that we
provide to you as described in “ITEM 15: CUSTODY,” beginning on page 18.
ITEM 14: CLIENT REFERRALS AND OTHER
COMPENSATION
As described in “ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES
AND RISK OF LOSS and ITEM 12: BROKERAGE PRACTICES,” we receive research and
other benefits from our relationships with Schwab, DFA, and Vanguard. In addition to the
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Diversified Portfolios, Inc.
services named above, DFA, through a web-based service, provides referrals based on the
prospective client’s geographic location. DFA makes such referrals to many investment advisers
that manage at least $20 million in total assets and have used Dimensional Funds for at least one
year and invest at least 40% of client assets in Dimensional funds based on data known to DFA.
We do not compensate DFA for including our name on their web-based service.
Other Third Party Promoters
Prior to joining our firm, Mr. Post arranged to pay a third party promoter (formerly
referred to as a solicitor) for referring clients to his former employer, Independence Advisors,
Inc. Many of those referred clients became our clients, and under the arrangement, the third party
promoter continues to receive a portion of the standard management fee for a period of time on
such clients, which may vary on a case-by-case basis. The payment for a referral or solicitation
does not influence the fee paid by our clients.
Employees
We have entered into written agreements with our registered employees in which we pay
those employees a percentage of revenue billed and received for referring certain business to us.
ITEM 15: CUSTODY
We do not maintain custody of client assets. Rather, each client appoints a qualified
custodian to take possession of all client funds and securities. We do not accept cash or
securities. We have procedures in place to direct employees regarding the inadvertent receipt of
any client funds or securities. Nevertheless, we are deemed to have custody when we are
authorized, by the client, to directly debit our advisory fees from the client’s custodian account.
We are also deemed to have custody when a client establishes a letter of instruction or other asset
transfer authorization arrangement with their qualified custodian, authorizing us to disburse
funds to one or more third parties specifically designated by the client.
You will receive statements from the broker-dealer, bank or other qualified custodian that
holds and maintains your investment assets at least quarterly. Our statements may vary from
custodial statements due to items such as the timing of posting and settlement of transactions,
securities pricing, the treatment of corporate reorganizations or other corporate actions, reporting
dates, cost basis adjustments, valuation methodologies of certain securities and other differences.
You should notify us promptly if you do not receive statements from all your account
custodian(s) on at least a quarterly basis. We urge you to carefully compare the account balances
and positions contained in the official custodial records to the balances reflected on your
statement received directly from us, as described in the “ITEM 13: REVIEW OF ACCOUNTS”
beginning on page 17. If you have any questions or believe there are inconsistencies with these
statements, please contact us or the account custodian.
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Diversified Portfolios, Inc.
ITEM 16: INVESTMENT DISCRETION
We generally receive discretionary authority from you at the outset of an advisory
relationship. Discretionary authority grants us the ability to determine, without obtaining your
specific consent, the securities to be bought or sold for your portfolio, and the amount of
securities to be bought or sold. In all cases, however, such discretion is to be exercised in a
manner consistent with your investment planning summary, as described in more detail in
“ITEM 4: ADVISORY BUSINESS” beginning on page 2. When selecting securities and
determining amounts, we observe your investment planning summary or any other investment
policies, limitations, and restrictions you provide to us in writing. Also, you will sign an
agreement with your custodian which generally includes a limited power of attorney granting us
authority to direct and implement the investment and reinvestment of your assets within the
account.
ITEM 17: VOTING CLIENT SECURITIES
On rare occasion, we may elect to accept a client’s authorization to receive issuer and
issuer-related communications regarding corporate reorganizations and other corporate actions,
excluding proxies, regarding investments held in a client’s account. Unless we agree otherwise,
we will have no obligation or authority to take any action or render any advice with respect to the
voting of proxies solicited by or with respect to issuers of securities held in client accounts. You
will arrange with your custodian to have proxy solicitation materials forwarded to you for
response and voting. You will be solely responsible for voting proxies.
ITEM 18: FINANCIAL INFORMATION
As a registered investment adviser, we are required to provide you with certain financial
information or disclosures about our financial condition if we have financial commitments that
impair our ability to meet contractual and fiduciary commitments to you. We have not been the
subject of a bankruptcy proceeding and do not have any financial commitments that would
impair our ability to meet any contractual or fiduciary commitments to you.
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Diversified Portfolios, Inc.
EXHIBIT
ITEM 2: MATERIAL CHANGES
Under the Amendments to the Form ADV, Diversified Portfolios, Inc. may provide you
with this summary of Material Changes detailing any material changes that we made to our
Brochure dated March 20, 2025 since the last annual update March 18, 2024, in lieu of sending a
full copy of our Brochure to all our clients.
On December 17, 2024, Connor Hughes obtained his CFP® certification and has been
promoted to the position of Wealth Advisor. Additional information regarding Mr. Hughes is
available in his Brochure Supplement.
In addition to the changes identified below, we have made certain other grammatical and
non-material changes throughout the Brochure.
Item 5: Fees and Compensation
Our standard fee schedule for new clients has been updated.
Item 8: Investment Strategies and Risk of Loss
We have added additional disclosures to explain our use of passive and actively managed
index funds as well as the risks associated with such investment vehicles.
Item 12: Brokerage Services
We provided additional disclosures regarding the Cash Features Program available
through Charles Schwab & Co., Inc.
Additional Information
You may request a copy of our current Brochure and supplements, free of charge, by
contacting J. Brad Cox, Chief Compliance Officer, at 248-644-3030 or bcox@divport.com.
Additional information about us is also available via the SEC’s website www.adviserinfo.sec.gov.
The SEC’s website also provides information about any persons affiliated with us who are
registered, or are required to be registered, as one of our investment adviser representatives of our
firm.
Material Changes
Part 2 of Form ADV
Diversified Portfolios, Inc.