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FIRM BROCHURE - FORM ADV PART 2A
This brochure provides information about the qualifications and business practices of Crewe Advisors. If you
have any questions about the contents of this brochure, please contact us at 385-355-2700 or by email at:
compliance@crewe.com. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Crewe Advisors is also available on the SEC’s website at www.adviserinfo.sec.gov.
Crewe Advisors’ CRD number is: 173920.
650 S. Main Street, Suite 700 | Salt Lake City, UT, 84101 | 385.355.2700
compliance@crewe.com | www.crewe.com
REGISTRATION DOES NOT IMPLY A CERTAIN LEVEL OF SKILL OR TRAINING.
VERSION DATE: 03.31.25
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ITEM 2: Material Changes
Crewe Advisors (“CA”) filed its last annual update to the Brochure on March 28, 2024. CA continues to conduct
its business activities and provide investment advisory services in substantially the same manner as described
in the last update to the Brochure. The ensuing is only a list of changes since the last update that are or may be
considered material. It does not identify every change to the Brochure since the last update. In addition, there
have been minor word enhancements and clarifications throughout the Brochure.
There are no material changes since the last annual update to the Brochure.
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ITEM 3: Table of Contents
ITEM 1: Cover Page
ITEM 2: Material Changes ............................................................................................................................. ii
ITEM 3: Table of Contents ............................................................................................................................ iii
ITEM 4: Advisory Business ............................................................................................................................. 1
A.
Description of the Advisory Firm .................................................................................................... 1
B.
Types of Advisory Services .............................................................................................................. 1
C.
Client Tailored Services and Client Imposed Restrictions ............................................................... 3
D. Wrap Fee Programs ........................................................................................................................ 3
E.
Assets Under Management ............................................................................................................ 3
Item 5: Fees and Compensation .................................................................................................................... 3
A.
Fee Schedule ................................................................................................................................... 3
B.
Payment of Fees ............................................................................................................................. 4
C.
Client Responsibility for Third-Party Fees ....................................................................................... 5
D.
Prepayment of Fees ........................................................................................................................ 5
E.
Outside Compensation for the Sale of Securities to Clients ............................................................ 5
ITEM 6: Performance-Based Fees and Side-By-Side Management ............................................................... 6
ITEM 7: Types of Clients ................................................................................................................................ 6
ITEM 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss ...................................... 7
A.
Methods of Analysis and Investment Strategies ............................................................................. 7
B.
Material Risks Involved ................................................................................................................... 7
C.
Risks of Specific Securities Utilized ................................................................................................. 8
ITEM 9: Disciplinary Information ................................................................................................................. 10
A.
Criminal or Civil Actions ................................................................................................................ 10
B.
Administrative Proceedings .......................................................................................................... 10
C.
Self-regulatory Organization (SRO) Proceedings ........................................................................... 10
ITEM 10: Other Financial Industry Activities and Affiliations ....................................................................... 10
A.
Registration as a Broker/Dealer or Broker/Dealer Representative ............................................... 10
B.
Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity
Trading Advisor ............................................................................................................................. 11
C.
Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests 11
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D.
Selection of Other Advisers or Managers and How This Adviser is Compensated for Those
Selections...................................................................................................................................... 11
E.
Other Affiliations ........................................................................................................................... 11
ITEM 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................. 12
A.
Code of Ethics ............................................................................................................................... 12
B.
Recommendations Involving Material Financial Interests ............................................................ 12
C.
Investing Personal Money in the Same Securities as Clients ........................................................ 12
D.
Trading Securities at/Around the Same Time as Clients’ Securities .............................................. 13
ITEM 12: Brokerage Practices ...................................................................................................................... 13
A.
Factors Used to Select Custodians and/or Broker/Dealers ........................................................... 13
ITEM 13: Reviews of Accounts..................................................................................................................... 15
A.
Frequency and Nature of Periodic Reviews and Who Makes Those Reviews ............................... 15
B.
Factors That Will Trigger a Non-Periodic Review of Client Accounts ............................................ 16
C.
Content and Frequency of Regular Reports Provided to Clients ................................................... 16
ITEM 14: Client Referrals and Other Compensation .................................................................................... 16
A.
Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards
or Other Prizes) ............................................................................................................................. 16
B.
Compensation to Non – Advisory Personnel for Client Referrals .................................................. 17
ITEM 15: Custody ........................................................................................................................................ 17
ITEM 16: Investment Discretion .................................................................................................................. 17
ITEM 17: Voting Client Securities (Proxy Voting) ......................................................................................... 18
ITEM 18: Financial Information ................................................................................................................... 18
A.
Balance Sheet ............................................................................................................................... 18
B.
Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to
Clients ........................................................................................................................................... 18
C.
Bankruptcy Petitions in Previous Ten Years .................................................................................. 18
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ITEM 4: Advisory Business
A. Description of the Advisory Firm
Crewe Advisors LLC is a Limited Liability Company organized in the State of Utah and conducts its business
under the DBA name of Crewe Advisors (hereinafter referred to as “CA”).
The firm was formed in December 2014. The principal owners of the firm are HH2007, LLC, Tidus, LLC, Pin
High, LLC, Crewe Holdings, LLC, and T2, LLC. Ryan Halliday, Managing Member, owns HH2007, LLC. Daniel
Sudit, Managing Member, owns Tidus, LLC. Crewe Holdings, LLC and Pin High, LLC are controlled by Michael
Bennett, Investment Adviser Representative. T2, LLC is owned by Dustin Thackeray, Chief Investment
Officer.
B. Types of Advisory Services
Portfolio Management Services
CA offers ongoing portfolio management services based on the individual goals, objectives, time horizon,
and risk tolerance of each client. CA creates an Investment Policy Statement for each client, which outlines
the client’s current situation (income, tax levels, and risk tolerance levels). Portfolio management services
include, but are not limited to, the following:
Investment strategy
▪
▪ Asset allocation
▪ Risk tolerance
▪ Personal investment policy
▪ Asset selection
▪ Regular portfolio monitoring
CA evaluates the current investments of each client with respect to their risk tolerance levels and time
horizon. With respect to publicly-traded securities, such as mutual funds, exchange-traded funds, and
individual equity and fixed-income securities, as well as some privately-traded securities, CA will request
discretionary authority from clients in order to select these types of securities and execute transactions
without permission from the client prior to each transaction. In cases where CA recommends a private fund
or other pooled investment vehicle that has a selling agreement with a related person of CA, CA will obtain
the client’s consent before investing in the security so as to help mitigate any conflict of interest. Risk
tolerance levels provided by clients are documented in the Investment Policy Statement.
CA seeks to provide that investment decisions are made in accordance with the fiduciary duties owed to its
accounts and without consideration of CA’s economic, investment or other financial interests. To meet its
fiduciary obligations, CA attempts to avoid, among other things, investment or trading practices that
systematically advantage or disadvantage certain client portfolios, and accordingly, CA’s policy is to seek
fair and equitable allocation of investment opportunities/transactions among its clients to avoid favoring
one client over another over time. It is CA’s policy to allocate investment opportunities and transactions it
identifies as being appropriate and prudent, including initial public offerings ("IPOs") and other investment
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opportunities that might have a limited supply, among its clients on a fair and equitable basis over time. CA
does not limit its advice to any particular types of securities.
With regard to held away assets, such as defined contribution plan participant accounts, CA may use a
third-party platform to facilitate management of these accounts on a discretionary basis. CA will not have
direct access to client log-in credentials to affect trades using this platform. CA is not affiliated with the
platform in any way and receives no compensation from the company making available the platform.
Selection of Other Advisers
CA may direct clients to separately managed accounts (SMA) managed by third-party money managers. CA
may be compensated via a fee share from the advisors to which it directs those clients. The fees shared will
not exceed any limit imposed by any regulatory agency. Before selecting other advisors for clients, CA will
ensure those other advisors are properly licensed or registered as an investment advisor.
Financial Planning
Financial plans and financial planning may include, but are not limited to: investment planning; life
insurance; tax concerns; retirement planning; college planning; and debt/credit planning (collectively
“Financial Planning”). The agreement for Financial Planning is referred to as the "Comprehensive Planning
Agreement”.
Retirement Rollovers
A client leaving an employer typically has four options (and may engage in a combination of these options):
I. Leave the money in their former employer’s plan, if permitted,
II. Roll over the assets to their new employer’s plan, if one is available and rollovers are permitted,
III. Rollover to an IRA, or
IV. Cash out the account value (which could, depending upon the client’s age, result in adverse tax
consequences).
CA may recommend an investor roll over retirement plan assets to an Individual Retirement Account (IRA)
managed by CA. As a result, CA and its advisors may earn an asset-based fee on those assets. When we
provide investment advice to you regarding your retirement plan account or individual retirement account,
we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act (ERISA)
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way
we make money creates some conflicts with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interest ahead of yours. Specifically, if CA recommends a
client roll over its retirement assets to a CA managed account, such a recommendation creates a conflict
of interest if CA will earn new (or increase its current) compensation as a result of the rollover. Depending
on the options available to the individual, rolling over assets to a CA managed account could incur higher
fees than leaving it in a current plan or moving to another employer-sponsored plan. In contrast, a
recommendation that a client or prospective client leave their plan assets with their old employer or roll
the assets to a plan sponsored by a new employer will generally result in no compensation to CA. CA has
an economic incentive to encourage an investor to roll plan assets into an IRA that CA will manage.
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There are various factors that CA may consider before recommending a rollover, including but not limited
to:
I. The investment options available in the plan versus the investment options available in an IRA,
II. Fees and expenses in the plan versus the fees and expenses in an IRA,
III. The services and responsiveness of the plan’s investment professionals versus CA’s,
IV. Protection of assets from creditors and legal judgments,
V. Required minimum distributions and age considerations,
VI. Employer stock tax consequences, if any,
VII. Plan’s withdrawal options or limitations, before and/or after retirement
No client is under any obligation to rollover retirement plan assets to an account managed by CA.
C. Client Tailored Services and Client Imposed Restrictions
CA offers the same suite of services to all of its clients. However, specific client investment strategies and
their implementation are dependent upon the client Investment Policy Statement which outlines each
client’s current situation (income, tax levels, and risk tolerance levels). Clients may impose restrictions in
investing in certain securities or types of securities in accordance with their values or beliefs. However, if
the restrictions prevent CA from properly servicing the client account, or if the restrictions would require
CA to deviate from its standard suite of services, CA reserves the right to end the relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that includes
management fees, transaction costs, fund expenses, and other administrative fees. CA does not participate
in any wrap fee programs.
E. Assets Under Management
CA has the following assets under management:
Discretionary Amount:
Non-discretionary
Amount:
Date
Calculated:
$2,398,800,268
$113,524,702
December 31, 2024
Item 5: Fees and Compensation
A. Fee Schedule
Asset-Based Fees for Portfolio Management
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CA generally charges individuals, high-net-worth individuals, business entities, insurance companies, and
certain charitable organizations an advisory fee based on the following fee schedule:
Discretionary Advisory Relationship
Annual Fee
$0 - $1,000,000
1.20%
$1,000,001 - $5,000,000
1.00%
$5,000,001 - ABOVE
0.90%
CA charges an annual advisory fee of 0.25% on certain accounts held by the Crewe Endowment Foundation,
a 501(c)(3) charitable organization. These accounts are composed of certain charitable contributions that
have in effect been pooled by the Crewe Endowment Foundation and invested based on a particular
investment strategy. Please see Item 10 for more information regarding the Crewe Endowment
Foundation.
CA uses an average of the daily balance in the client’s account throughout the billing period, after taking
into account deposits and withdrawals, for purposes of determining the market value of the assets upon
which the advisory fee is based.
Clients may terminate the agreement without penalty for a full refund of CA’s fees within five (5) business
days of signing the Investment Advisory Contract. Thereafter, clients may terminate the Investment
Advisory Contract upon written notice. Relationships or accounts terminated prior to the quarter-end will
be assessed a pro rata asset-based fee for the number of days during the quarter in which assets were
managed. These fees will be debited from the accounts or clients will be invoiced for the balance. Fees
may be negotiated. The final fee schedule is attached as Exhibit II of the Investment Advisory Contract.
Financial Planning Fees
The negotiated fixed rate for creating client financial plans is between $6,000 and $150,000. Fees are
charged 100% in advance, but never more than six months in advance of receiving Financial Planning
services.
The negotiated hourly fee for Financial Planning services is between $250 and $500. Hourly fees are
charged in arrears upon completion.
Clients may terminate the agreement without penalty for a full refund of CA’s fees within five (5) business
days of signing the Comprehensive Planning Agreement. Thereafter, clients may terminate the
Comprehensive Planning Agreement generally upon 30-days written notice.
B. Payment of Fees
Payment of Asset-Based Portfolio Management Fees
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Asset-based portfolio management fees are withdrawn directly from the client's accounts with client's
written authorization on a quarterly basis, or may be invoiced and billed directly to the client on a quarterly
basis. Clients may select the method in which they are billed. Fees are paid in arrears.
Payment of Financial Planning Fees
Financial Planning fees are paid via check, client authorized account transfer or wire.
Fixed Financial Planning fees are paid 100% in advance, but never more than six months in advance of
receiving Financial Planning services.
Hourly Financial Planning fees are paid in arrears upon completion.
C. Client Responsibility for Third-Party Fees
In addition to the advisory fees paid to CA, clients may also incur certain charges imposed by other third
parties, such as broker-dealers, custodians, trust companies, banks and other financial institutions. These
additional charges may include securities brokerage commissions, transaction fees, custodial fees,
management and performance fees charged by the Independent Managers, margin costs, charges imposed
directly by a mutual fund or ETF in a client's account, as disclosed in the fund's prospectus (e.g., fund
management fees and other fund expenses), deferred sales charges, odd-lot differentials, transfer taxes,
wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities
transactions.
Thus, with respect to separately managed accounts (SMAs) with a third-party manager as well as
investments in private funds, mutual funds, ETFs, and other pooled investment vehicles, it is important for
clients to understand that they are directly and indirectly paying two levels of advisory fees: one layer of
fees and expenses at the fund or independent manager level and one layer of advisory fees to CA. It may
be possible to purchase such investments directly, without using the services of CA and without incurring
our advisory fees.
D. Prepayment of Fees
CA collects certain fees in advance and certain fees in arrears, as indicated above. Refunds for fees paid in
advance will be returned within fourteen days to the client via check, or return deposit back into the client’s
account. The refund is calculated as follows: if the Comprehensive Planning Agreement is terminated
within the first ninety (90) days, fifty percent of the fee will be refunded. If the Comprehensive Planning
Agreement is terminated after the first ninety (90) days, refunds will be negotiated and limited to twenty-
five percent (25%).
E. Outside Compensation for the Sale of Securities to Clients
Neither CA nor its supervised persons acting in their capacity with CA accept any compensation for the sale
of securities or other investment products, including asset-based sales charges or service fees from the sale
of mutual funds.
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As discussed in Item 10, CA has a passive ownership interest in Crewe Foundation Services, LLC, which
charges administration fees to certain charitable organizations.
CA has a related person that is a broker/dealer, Crewe Capital, LLC, and is under common control by Michael
Bennett, who controls the broker/dealer and is a registered representative of that broker/dealer. Michael
Bennett is also an Investment Adviser Representative of CA. Crewe Capital may enter into selling
agreements with private funds that are later recommended to advisory clients of CA by Michael Bennett
and CA. Crewe Capital, however, has waived any compensation from such funds with respect to any new
investments by clients of CA. As Managing Partner of Crewe Capital, Michael Bennett may receive trailing
commissions through Crewe Capital for previous private fund recommendations by CA where a selling
agreement between the fund and Crewe Capital is in place. Such recommendations, however, were made
prior to Michael Bennett joining CA as an Investment Adviser Representative. Any selling agreement in
place between Crewe Capital and a private fund recommended by CA will be disclosed to clients at the time
of purchase of such fund.
From time to time, CA holds seminars, meetings, and conferences at which the firm’s clients, advisors, and
employees may attend. Some of these meetings provide sponsorship opportunities for asset managers and
other third parties. Sponsorship fees allow these companies to advertise their products and services to CA’s
clients and facilitate access to our advisors and employees to discuss ideas, products and services. This
could be deemed a conflict: any marketing and education activities conducted, and the access granted, at
such meetings and conferences may lead advisors to focus on those conference sponsors in the course of
their duties. CA attempts to mitigate any such conflict by having the fees only go towards defraying the
cost of such meeting or future meetings and not as revenue for itself or any affiliate. Conference
sponsorship fees are not dependent on assets placed with any specific provider, nor the revenue generated
by asset placement.
ITEM 6: Performance-Based Fees and Side-By-
Side Management
CA does not accept performance-based fees or other fees based on a share of capital gains on or capital
appreciation of the assets of a client.
ITEM 7: Types of Clients
CA generally provides advisory services to the following types of clients:
Individuals
▪ Business Entities
▪
Insurance Companies
▪
▪ High-Net-Worth Individuals
▪ Charitable Organizations
Minimum Portfolio Size for Investment Management
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There is a minimum of $2,000,000 for Investment Portfolio Management, per client relationship, which
may be waived by CA in its discretion.
ITEM 8: Methods of Analysis, Investment
Strategies, and Risk of Investment Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
CA’s methods of analysis include fundamental analysis, technical analysis and quantitative analysis.
Fundamental Analysis involves the analysis of financial statements, the general financial health of
companies, and/or the analysis of management or competitive advantages.
Technical Analysis involves the analysis of past market data; primarily price and volume.
Quantitative Analysis deals with measurable factors as distinguished from qualitative considerations such
as the character of management or the state of employee morale, such as the value of assets, the cost of
capital, historical projections of sales, and so on.
Investment Strategies
CA uses long term trading, short term trading, short sales, margin transactions, pooled investment vehicles
and options trading (including covered options, uncovered options, or spreading strategies).
Investing in securities involves a risk of loss that you, as a client, should be prepared to bear.
B. Material Risks Involved
Methods of Analysis
Fundamental Analysis concentrates on factors that determine a company’s value and expected future
earnings. This strategy would normally encourage equity purchases in stocks that are undervalued or priced
below their perceived value. The risk assumed is that the market will fail to reach expectations of perceived
value.
Technical Analysis attempts to predict a future stock price or direction based on market trends. The
assumption is that the market follows discernible patterns and if these patterns can be identified then a
prediction can be made. The risk is that markets do not always follow patterns and relying solely on this
method may not take into account new patterns that emerge over time.
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Quantitative Model may perform differently than expected as a result of, among other things, the factors
used in the models, the weight placed on each factor, changes from the factors’ historical trends, and
technical issues in the construction and implementation of the models.
Investment Strategies
CA’s use of short sales, margin transactions and options trading generally holds greater risk, and clients
should be aware that there is a material risk of loss using any of those strategies.
interest rate risk, economic risk, market risk,
Long Term Trading is designed to capture market rates of both return and risk. Due to its nature, the long-
term investment strategy can expose clients to various types of risk that will typically surface at various
intervals during the time the client owns the investments. These risks include but are not limited to inflation
(purchasing power) risk,
lock up periods and
political/regulatory risk.
Short Term Trading risks include liquidity, economic stability, and inflation, in addition to the long term
trading risks listed above. Frequent trading can affect investment performance, particularly through
increased brokerage and other transaction costs and taxes.
Short Sales entail the possibility of infinite loss. An increase in the applicable securities’ prices will result in
a loss and, over time, the market has historically trended upward.
Margin Transactions use leverage that is borrowed from a brokerage firm as collateral. When losses occur,
the value of the margin account may fall below the brokerage firm’s threshold thereby triggering a margin
call. This may force the account holder to either allocate more funds to the account or sell assets on a
shorter time frame than desired.
Options Transactions involve a contract to purchase a security at a given price, not necessarily at market
value, depending on the market. This strategy includes the risk that an option may expire out of the money
resulting in minimal or no value, as well as the possibility of leveraged loss of trading capital due to the
leveraged nature of stock options.
Investing in securities involves a risk of loss that you, as a client, should be prepared to bear.
C. Risks of Specific Securities Utilized
CA’s use of short sales, margin transactions and options trading generally holds greater risk of capital loss.
Clients should be aware that there is a material risk of loss using any investment strategy. The investment
types listed below (leaving aside Treasury Inflation Protected/Inflation Linked Bonds) are not guaranteed
or insured by the FDIC or any other government agency.
Mutual Funds investing carries the risk of capital loss and thus you may lose money investing in mutual
funds. All mutual funds have costs that lower investment returns. The funds can be of bond “fixed income”
nature (lower risk) or stock “equity” nature.
Equity investment generally refers to buying shares of stocks in return for receiving a future payment of
dividends and/or capital gains if the value of the stock increases. The value of equity securities may
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fluctuate in response to specific situations for each company, industry conditions and the general economic
environments.
Fixed Income investments generally pay a return on a fixed schedule, though the amount of the payments
can vary. This type of investment can include corporate and government debt securities, leveraged loans,
high yield, and investment grade debt and structured products, such as mortgage and other asset-backed
securities, although individual bonds may be the best known type of fixed income security. In general, the
fixed income market is volatile and fixed income securities carry interest rate risk. (As interest rates rise,
bond prices usually fall, and vice versa. This effect is usually more pronounced for longer-term securities.)
Fixed income securities also carry inflation risk, liquidity risk, call risk, and credit and default risks for both
issuers and counterparties. The risk of default on treasury inflation protected/inflation linked bonds is
dependent upon the U.S. Treasury defaulting (extremely unlikely); however, they carry a potential risk of
losing share price value, albeit rather minimal. Risks of investing in foreign fixed income securities also
include the general risk of non-U.S. investing described below.
Exchange Traded Funds (ETFs) investing carries the risk of capital loss (sometimes up to a 100% loss in the
case of a stock holding bankruptcy). An ETF is an investment fund traded on stock exchanges, similar to
stocks. Areas of concern include the lack of transparency in products and increasing complexity, conflicts
of interest and the possibility of inadequate regulatory compliance. Precious Metal ETFs (e.g., Gold, Silver,
or Palladium Bullion backed “electronic shares” not physical metal) specifically may be negatively impacted
by several unique factors, among them (1) large sales by the official sector which own a significant portion
of aggregate world holdings in gold and other precious metals, (2) a significant increase in hedging activities
by producers of gold or other precious metals, (3) a significant change in the attitude of speculators and
investors.
Annuities are a retirement product for those who may have the ability to pay a premium now and want to
guarantee they receive certain monthly payments or a return on investment later in the future. Annuities
are contracts issued by a life insurance company designed to meet requirement or other long-term goals.
An annuity is not a life insurance policy. Variable annuities are designed to be long-term investments, to
meet retirement and other long-range goals. Variable annuities are not suitable for meeting short-term
goals because substantial taxes and insurance company charges may apply if you withdraw your money
early. Variable annuities also involve investment risks; just as mutual funds do.
Private Placements carry a substantial risk as they are subject to less regulation than are publicly offered
securities, the market to resell these assets under applicable securities laws may be illiquid, due to
restrictions or lock up periods, and the liquidation may be taken at a substantial discount to the underlying
value or result in the entire loss of the value of such assets.
Venture Capital Funds invest in start-up companies at an early stage of development in the interest of
generating a return through an eventual realization event; the risk is high as a result of the uncertainty
involved at that stage of development.
Options are contracts to purchase a security at a given price, risking that an option may expire out of the
money resulting in minimal or no value. An uncovered option is a type of options contract that is not backed
by an offsetting position that would help mitigate risk. The risk for a “naked” or uncovered put is not
unlimited, whereas the potential loss for an uncovered call option is limitless. Spread option positions entail
buying and selling multiple options on the same underlying security, but with different strike prices or
expiration dates, which helps limit the risk of other option trading strategies. Option transactions also
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involve risks including but not limited to economic risk, market risk, sector risk, idiosyncratic risk,
political/regulatory risk, inflation (purchasing power) risk and interest rate risk.
Hedge Funds often engage in leveraging and other speculative investment practices that may increase the
risk of investment loss; can be highly illiquid; are not required to provide periodic pricing or valuation
information to investors; may involve complex tax structures and delays in distributing important tax
information; are not subject to the same regulatory requirements as mutual funds; and often charge higher
fees. In addition, hedge funds may invest in risky securities and engage in risky strategies.
Non-U.S. Securities present certain risks such as currency fluctuation, political and economic change, social
unrest, changes in government regulation, differences in accounting and the lesser degree of accurate
public information available.
Past performance is not indicative of future results. Investing in securities involves a risk of loss that you,
as a client, should be prepared to bear.
ITEM 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
ITEM 10: Other Financial Industry Activities and
Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
CA has a related person that is a broker/dealer, Crewe Capital, LLC, and is under common control by Michael
Bennett who controls the broker/dealer and is a registered representative of that broker/dealer. Michael
Bennett is also an Investment Adviser Representative of CA. Crewe Capital may enter into selling
agreements with private funds that are later recommended to advisory clients of CA by Michael Bennett
and CA. Crewe Capital, however, has waived any compensation from such funds with respect to any new
investments by clients of CA. As Managing Partner of Crewe Capital, Michael Bennett may receive trailing
commissions through Crewe Capital for previous private fund recommendations by CA where a selling
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agreement between the fund and Crewe Capital is in place. Such recommendations, however, were made
prior to Michael Bennett joining CA as an Investment Adviser Representative.
B. Registration as a Futures Commission Merchant, Commodity Pool
Operator, or a Commodity Trading Advisor
Neither CA nor its representatives are registered as or have pending applications to become either a
Futures Commission Merchant, Commodity Pool Operator, or Commodity Trading Advisor or an associated
person of the foregoing entities.
C. Registration Relationships Material to this Advisory Business and
Possible Conflicts of Interests
Ryan Halliday and certain other Investment Adviser Representatives of CA are licensed insurance agents.
From time to time, they will offer clients advice or products from those activities. Clients should be aware
that these services may pay a commission or other compensation and involve a conflict of interest, as
commissionable products conflict with the fiduciary duties of a registered investment adviser. CA acts in
the best interest of the client; including the sale of commissionable products to advisory clients. Clients
have the option to purchase insurance products or services through other brokers or agents who are not
affiliated with CA.
Michael Bennett is a related person of the firm through his ownership of Crewe Capital, LLC, which owns a
minority interest in CA. Michael Bennett is also an Investment Adviser Representative of CA. Crewe Capital
may enter into selling agreements with private funds that are later recommended to advisory clients of CA
by Michael Bennett and CA. Crewe Capital, however, has waived any compensation from such funds with
respect to any new investments by clients of CA. As Managing Partner of Crewe Capital, Michael Bennett
may receive trailing commissions through Crewe Capital for previous private fund recommendations by CA
where a selling agreement between the fund and Crewe Capital is in place. Such recommendations,
however, were made prior to Michael Bennett joining CA as an Investment Adviser Representative.
D. Selection of Other Advisers or Managers and How This Adviser is
Compensated for Those Selections
CA may direct clients to third-party money managers. CA may be compensated via a fee share from the
advisers to which it directs those clients. This relationship will be disclosed in each contract between CA
and each third-party advisor. The fees shared will not exceed any limit imposed by any regulatory agency.
This creates a conflict of interest in that CA has an incentive to direct clients to the third-party money
managers that provide CA with a larger fee split. CA will act in the best interests of the client, including
when determining which third-party manager to recommend to clients. CA will ensure that all
recommended advisors or managers are licensed or notice filed in the states in which CA is recommending
them to clients.
E. Other Affiliations
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CA has a passive, minority ownership interest in Crewe Foundation Services, LLC, a company that provides
charitable foundation services to the Crewe Foundation and the Crewe Endowment Foundation, both
501(c)(3) non-profit charitable organizations. While CA and its supervised persons do not have any role in
the management or administration of Crewe Foundation Services, LLC, CA’s ownership interest means that
CA will receive a portion of any of the company’s profits that are generated from the administration fees
paid to Crewe Foundation Services, LLC by the Crewe Foundation and the Crewe Endowment Foundation.
These administration fees reduce the value of any funds over time that have been donated to these
organizations. As a result, a conflict of interest exists since CA has an incentive to recommend that clients
make charitable contributions to these organizations. Moreover, once funds and assets have been
irrevocably donated to the Crewe Foundation or the Crewe Endowment Foundation, CA will continue to
manage the assets unless, at some time in the future, its advisory agreement with the respective
organization is terminated.
A client of CA is a principal of a venture capital firm that manages certain private funds that CA may
recommend to certain clients. As a result, CA has a potential conflict of interest as it may have an incentive
to recommend investments in these funds. CA, however, has controls in place to ensure that any
recommendation of such an investment is in the best interest of the client.
ITEM 11: Code of Ethics, Participation or
Interest in Client Transactions and Personal
Trading
A. Code of Ethics
CA has a written Code of Ethics that covers the following areas: Prohibited Purchases and Sales, Insider
Trading, Personal Securities Transactions, Exempted Transactions, Prohibited Activities, Conflicts of
Interest, Gifts and Entertainment, Confidentiality, Service on a Board of Directors, Compliance Procedures,
Compliance with Laws and Regulations, Procedures and Reporting, Certification of Compliance, Reporting
Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual Review, and
Sanctions. CA’s Code of Ethics is available free upon request to any client or prospective client.
B. Recommendations Involving Material Financial Interests
From time to time, CA may recommend to clients, securities in which CA or a related person has a material
financial interest, including securities for which related person of CA serves as general or managing partner,
underwriter, or purchaser representative. This creates a conflict of interest since CA or a related person
would benefit financially from clients investing in these securities. CA will act in the best interest of the
client and ensure that the conflict of interest is disclosed to the client.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of CA may buy or sell securities for themselves that they also
recommend to clients. This may provide an opportunity for representatives of CA to buy or sell the same
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securities before or after recommending the same securities to clients resulting in representatives profiting
off the recommendations they provide to clients. Such transactions may create a conflict of interest. CA
will document any transactions that could be construed as conflicts of interest and will never engage in
trading that operates to the client’s disadvantage when similar securities are being bought or sold.
D. Trading Securities at/Around the Same Time as Clients’ Securities
From time to time, representatives of CA may buy or sell securities for themselves at or around the same
time as clients. This may provide an opportunity for representatives of CA to buy or sell securities before
or after recommending securities to clients resulting in representatives profiting off the recommendations
they provide to clients. Such transactions may create a conflict of interest; however, CA will never engage
in trading that operates to the client’s disadvantage if representatives of CA buy or sell securities at or
around the same time as clients.
ITEM 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
Custodians/broker-dealers will be recommended based on CA’s duty to seek “best execution,” which is the
obligation to seek execution of securities transactions for a client on the most favorable terms for the client
under the circumstances. Clients will not necessarily pay the lowest commission or commission equivalent.
CA will also consider the custodian’s trade interface, customer service, integration with other systems,
market expertise, and research access, including but not limited to access to written research, oral
communication with analysts, admittance to research conferences and other resources provided by the
brokers that may aid in CA’s research efforts. CA will never charge a premium or commission on
transactions, beyond the actual cost imposed by the broker-dealer/custodian.
CA will generally require clients to use Schwab Institutional, a division of Charles Schwab & Co., Interactive
Brokers, LLC , Inspira Financial, Fidelity Investments, U.S. Bank and/or American Funds. CA reserves the
right to modify the list of custodians or broker-dealers.
Research and Other Soft-Dollar Benefits
While CA has no formal soft-dollar programs in which soft dollars are used to pay for third-party services,
CA may receive investment research, including, but not limited to equity research, fund research, economic
and general market research and analysis, or other services from custodians and broker-dealers in
connection with client securities transactions (“soft dollar benefits”). CA may enter into soft-dollar
arrangements consistent with (and not outside of) the safe harbor contained in Section 28(e) of the
Securities Exchange Act of 1934, as amended. There can be no assurance that any particular client will
benefit from soft-dollar research, whether or not the client’s transactions paid for it, and CA does not seek
to allocate benefits to client accounts proportionate to any soft-dollar credits generated by the accounts.
CA benefits by not having to produce or pay for the research, products or services, and CA will have an
incentive to recommend a broker-dealer based on receiving research or services. Clients should be aware
that CA’s acceptance of soft-dollar benefits may result in higher commissions charged to the client.
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Services Received from Charles Schwab and Other Custodians
Charles Schwab and other custodians provide us and our clients with access to their institutional brokerage
services (trading, custody, reporting, and related services), many of which are not typically available to
retail customers. Schwab and other custodians also make available various support services. Some of those
services help us manage or administer our clients’ accounts, while others help us manage and grow our
business. These support services are generally available on an unsolicited basis (we don’t have to request
them) and at no charge to us. Following is a more detailed description of the support services we receive
from Schwab and other custodians:
Services that benefit you. Institutional brokerage services from Schwab and other custodians include access
to a broad range of investment products, execution of securities transactions, and custody of client assets.
The investment products available through these custodians include some to which we might not otherwise
have access or that would require a significantly higher minimum initial investment by our clients. The
services described in this paragraph generally benefit you and your account.
Services that do not directly benefit you. Schwab and other custodians also makes available to us other
products and services that benefit us but may not directly benefit you or your account. These products and
services assist us in managing and administering our clients’ accounts. They include investment research,
both the custodian’s own and that of third parties. We may use this research to service all or a substantial
number of our clients’ accounts, including accounts not maintained at a certain custodian. In addition to
investment research, Schwab and other custodians also make available software and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients’ accounts
• Assist with back-office functions, recordkeeping, and client reporting
Schwab may reimburse certain new clients of CA for fees they would otherwise be charged in connection
with the transfer of their accounts over to Schwab from another custodian.
Services that generally benefit only us. Schwab and other custodians also offer other services intended to
help us manage and further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology, compliance, legal, and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
• Marketing consulting and support
Schwab and other custodians may provide some of these services themselves. In other cases, the custodian
will arrange for third-party vendors to provide the services to us. Schwab and other custodians may also
discount or waive its fees for some of these services or pay all or a part of a third party’s fees. Schwab and
other custodians may also provide us with other benefits, such as occasional business entertainment of our
personnel. If you did not maintain your account with Schwab or certain other custodians, we would be
required to pay for those services from our own resources.
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The availability of these services from Schwab and other custodians benefits us because we do not have to
produce or purchase them. Schwab has also agreed to pay for certain technology, research, marketing, and
compliance consulting products and services on our behalf once the value of our clients’ assets in accounts
at Schwab reaches certain thresholds. These services are not contingent upon us committing any specific
amount of business to a custodian in trading commissions or assets in custody. This creates an incentive
to recommend that you maintain your account with Schwab or another custodian, based on our interest in
receiving these services that benefit our business and the custodian’s payment for services for which we
would otherwise have to pay rather than based on your interest in receiving the best value in custody
services and the most favorable execution of your transactions. This is a conflict of interest. We believe,
however, that our selection of Schwab and other custodians is in the best interests of our clients. Our
selection is primarily supported by the scope, quality, and price of the custodian’s services and not the
services that benefit only us.
Brokerage for Client Referrals
CA receives no referrals from a broker-dealer or third-party in exchange for using that broker-dealer or
third-party.
Clients Directing Which Broker/Dealer/Custodian to Use
CA will require clients to use a specific broker-dealer to execute transactions. Not all advisers require clients
to use a particular broker-dealer. By directing brokerage, CA may be unable to achieve more favorable
execution of client transactions. CA has a fiduciary duty to seek best execution through our broker
selection. In deciding what constitutes best execution, the determinative factor is not necessarily the
lowest possible commission cost, but whether the transaction represents the best qualitative execution. In
making this determination, CA’s policy considers the full range of the broker's services, including without
limitation the value of research provided, execution capabilities, commission rate, financial responsibility,
administrative resources and responsiveness.
Aggregating (Block) Trading for Multiple Client Accounts
If CA buys or sells the same securities on behalf of more than one client, then it may (but would be under
no obligation to) aggregate or bunch such securities in a single transaction for multiple clients in order to
seek more favorable prices, lower brokerage commissions, or more efficient execution. In such case, CA
would place an aggregate order with the broker on behalf of all such clients in order to ensure fairness for
all clients; provided, however, that trades would be reviewed periodically to ensure that accounts are not
systematically disadvantaged by this policy. CA would determine the appropriate number of shares and
select the appropriate brokers consistent with its duty to seek best execution, except for those accounts
with specific brokerage direction (if any).
ITEM 13: Reviews of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes Those
Reviews
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All client accounts for CA’s investment advisory services provided on an ongoing basis are reviewed at least
quarterly. Reviews include, but are not limited to asset allocation variance reports, cash accumulation
reports, transaction and trade reports and general portfolio reviews. All review work is performed by the
Chief Investment Officer or delegated individuals. The Chief Compliance Officer will also periodically review
a sample of client accounts.
Random annual reviews are conducted for CA Financial Planning relationships by the CCO or delegated
individuals.
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts
Reviews may be triggered by material market, economic or political events, or by changes in client's
financial situations (such as retirement, termination of employment, physical move, or inheritance).
With respect to financial plans, CA’s services will generally conclude upon delivery of the financial plan.
C. Content and Frequency of Regular Reports Provided to Clients
Each client of CA’s advisory services will receive a quarterly report detailing the client’s account, including
assets held, asset value, and calculation of fees. This written report will come from the custodian. CA may
also provide periodic separate written statements to the client.
ITEM 14: Client Referrals and Other
Compensation
A. Economic Benefits Provided by Third Parties for Advice Rendered to
Clients (Includes Sales Awards or Other Prizes)
As Managing Partner of Crewe Capital, a registered broker-dealer, Michael Bennett may receive trailing
commissions through Crewe Capital for previous private fund recommendations by CA where a selling
agreement between the fund and Crewe Capital is in place. Crewe Capital, however, has waived any
compensation from such funds with respect to any new investments by clients of CA. Please see Item 10
for more information.
CA receives an economic benefit from Charles Schwab in the form of the support products and services it
makes available to us and other independent investment advisors whose clients maintain their accounts at
Schwab. In addition, Schwab has also agreed to pay for certain products and services for which we would
otherwise have to pay once the value of our clients’ assets in accounts at Schwab reaches a certain size.
You do not pay more for assets maintained at Schwab as a result of these arrangements. However, CA
benefits from the arrangement because the cost of these services would otherwise be borne directly by us.
You should consider these conflicts of interest when selecting a custodian. The products and services
provided by Schwab, how they benefit us, and the related conflicts of interest are described above in Item
12.
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B. Compensation to Non–Advisory Personnel for Client Referrals
CA may enter into written arrangements with third parties to act as solicitors or promoters for CA’s
investment management services. These relationships, where applicable, will be fully disclosed to each
client to the extent required by applicable law. CA will verify each solicitor or promoter is properly
registered in all appropriate jurisdictions. All such referral activities will be conducted in accordance with
the Advisers Act and the Rules thereunder.
ITEM 15: Custody
When advisory fees are deducted directly from client accounts at client's custodian, CA will be deemed to
have limited custody of client's assets and must have written authorization from the client to do so. Clients
will receive all account statements reflecting fee deductions directly from the custodian that are required
in each jurisdiction, and they should carefully review those statements for accuracy.
Additionally, certain clients have signed, and may sign in the future, a Standing Letter of Authorization
(SLOA) that gives CA the authority to transfer funds to a third-party as directed by the client in the SLOA.
As a result, CA will also be deemed to have custody in these cases. Normally, CA would be required to
engage an independent accountant to conduct a surprise audit of the client accounts for which we are
deemed to have custody. However, the rules governing SLOAs exempt us from the surprise audit
requirement if certain conditions are met by CA and the respective custodian, which is currently the case.
ITEM 16: Investment Discretion
With certain exceptions, CA provides investment advisory services to clients on a discretionary basis. The
Investment Advisory Contract established with each client sets forth this discretionary authority for trading.
In most cases, CA has discretionary authority to make the following determinations without obtaining
clients consent before the transactions are effected:
▪ Which securities are to be bought or sold;
▪ The amount of the securities to be bought or sold;
▪ Through which broker/dealer securities are to be bought or sold; and/or
▪ The commission rates at which transactions for your account are effected.
In cases where CA recommends a private fund or other pooled investment vehicle that is either managed
by a related person of CA or that has a selling agreement with a related person of CA, CA will obtain the
client’s consent before investing in the security so as to help mitigate any conflict of interest.
Deviations from CA asset allocation models and/or CA approved investments will be at the request of clients
and noted within the client file. It is the client’s responsibility to notify CA if there is a change in their
financial circumstances or desire to maintain those investments which client has instructed CA to purchase
or hold outside of CA asset allocation models or CA approved investments.
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ITEM 17: Voting Client Securities (Proxy Voting)
CA acknowledges its fiduciary obligation to vote proxies on behalf of those clients that have delegated to
it, or for which it is deemed to have, proxy voting authority. CA will vote proxies on behalf of a client solely
in the best interest of the relevant client and has established general guidelines for voting proxies. CA may
also abstain from voting if, based on factors such as expense or difficulty of exercise, it determines that a
client’s interests are better served by abstaining. Further, because proxy proposals and individual company
facts and circumstances may vary, CA may vote in a manner that is contrary to the general guidelines if it
believes that doing so would be in a client’s best interest to do so. If a proxy proposal presents a material
conflict of interest between CA and a client, then CA will determine how to vote that proxy and the manner
in which the conflict of interest will be disclosed to the client.
Clients may obtain a complete copy of the proxy voting policies and procedures by contacting CA in writing
and requesting such information. Each client may also request, by contacting CA in writing, information
concerning the manner in which proxy votes have been cast with respect to portfolio securities held by the
relevant client during the prior annual period.
ITEM 18: Financial Information
A. Balance Sheet
CA neither requires nor solicits prepayment of more than $1200 in fees per client, six months or more in
advance, and therefore is not required to include a balance sheet with this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet
Contractual Commitments to Clients
Neither CA nor its management has any financial condition that is likely to reasonably impair CA’s ability to
meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
CA has not been the subject of a bankruptcy petition in the last ten years.
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