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COURY FIRM ASSET MANAGEMENT LLC
Form ADV Part 2A Brochure
March 31, 2025
This brochure provides information about the qualifications and business practices of Coury Firm Asset
Management LLC d/b/a The Coury Firm (referred to in this brochure as “CFAM” or the “Firm”), and its related
investment adviser, Coury Capital Management LLC (“CCM”). CFAM and CCM conduct a single advisory
business, which is described in this Form ADV Part 2A brochure, and together with other non-investment advisory
affiliates, doing business as “The Coury Firm”. References to CFAM or the Firm in this brochure shall include
CCM unless the context otherwise requires. CFAM and CCM also offer a Gateway to private investments, doing
business as “P.I. Gateway”, in connection with advice on alternative investments provided to clients, whether
individuals, entities, investment funds, or third party registered investment advisory firms and their advisors.
The Firm is an investment adviser registered with the United States Securities and Exchange Commission (“SEC”)
under the Investment Advisers Act of 1940, as amended (the “Advisers Act”). Such registration with the SEC does
not imply that the Firm or its employees possess a certain level of skill or training. The information in this brochure
has not been approved or verified by the SEC or by any state securities authority.
The disclosure information should be carefully considered before becoming a client of the Firm. If you have any
questions about the contents of this brochure, please contact Gregg S. Coury, the Firm’s Chief Compliance Officer
at +1 (412) 261-5744. Additional information about the Firm is also available on the SEC’s website at
http://www.adviserinfo.sec.gov.
This brochure is for informational purposes only. It does not convey an offer of any type and is not an offer to sell,
or the solicitation of an offer to buy, any interest in any entity, investment, or investment vehicle.
The Coury Firm
260 Forbes Avenue
Suite 1600
Pittsburgh, PA 15222
+1 (412) 261-5744
www.couryfirm.com
P.I. Gateway
260 Forbes Avenue
Suite 1600
Pittsburgh, PA 15222
+1 (412) 516-2240
www.pigatewayco.com
Firm CRD Number: 289145
SEC File Number: 801-112543
Email: compliance@couryfirm.com
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Coury Firm Asset Management LLC
Important Note about this Brochure
This brochure is not:
▪ An offer or agreement to provide advisory services to any person;
▪ An offer to sell interests (or a solicitation of an offer to purchase interests) in any Affiliated Fund (as
defined herein); or
▪ A complete discussion of the features, risks or conflicts associated with any Affiliated Fund or advisory
service.
As required by the Advisers Act, the Firm provides this brochure to current and prospective Clients (as defined
herein). At its discretion, the Firm may provide this brochure to current or prospective Investors (as defined herein)
in an Affiliated Fund, together with other relevant Offering Documents (as defined herein) before, or in connection
with, such persons’ investment in an Affiliated Fund. The delivery of this brochure to an Investor or prospective
Investor is not an acknowledgment that the Investor or prospective Investor is a Client under the Advisers Act or
that there is any direct Client relationship with the Firm.
Additionally, this brochure is available through the SEC’s Investment Adviser Public Disclosure website. Although
this publicly available brochure describes investment advisory services and products of the Firm, persons who
receive this brochure (whether or not from the Firm) should be aware that it is designed solely to provide
information about the Firm as necessary to respond to certain disclosure obligations under the Advisers Act. As
such, the information in this brochure will ordinarily differ in some ways from the information provided in relevant
Offering Documents or investment advisory agreements. Relevant Offering Documents or investment advisory
agreements include complete information about each product managed, or services offered by the Firm. The Firm
only provides certain Offering Documents or investment advisory agreements to current eligible and qualified
prospective Investors or Clients. To the extent that there is any apparent conflict between discussions herein and
similar or related discussions in any Offering Documents or advisory agreements, the relevant Offering Documents
and investment advisory agreements shall govern and control.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 2
Coury Firm Asset Management LLC
Item 2: Material Changes.
This is the Firm’s annual updating amendment to its Form ADV brochure for the fiscal year ending December 31,
2024 There have been no material changes to this brochure since the Firm’s most recent amendment to Form ADV
submitted on March 31, 2024.
The Firm has made certain other routine updates to the brochure in connection with this most recent amendment
but does not believe that such updates are material. Consequently, current and/or prospective Clients or Investors are
encouraged to read this brochure in its entirety.
At any time, you may view the Firm’s current brochure online at the SEC’s website www.adviserinfo.sec.gov by
searching the Firm’s name (Coury Firm Asset Management LLC) or CRD number 289145. You may also request
a copy of this document by contacting +1 (412) 261-5744, or emailing compliance@couryfirm.com or visiting
www.couryfirm.com.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 3
Coury Firm Asset Management LLC
Item 3: Table of Contents.
Item 1: Cover Page. .................................................................................................................................................... 1
Item 2: Material Changes ........................................................................................................................................... 3
Item 3: Table of Contents ........................................................................................................................................... 4
Item 4: Advisory Business .......................................................................................................................................... 5
Item 5: Fees and Compensation .................................................................................................................................. 8
Item 6: Performance-Based Fees and Side-By-Side Management ............................................................................ 11
Item 7: Types of Clients. .......................................................................................................................................... 12
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss .................................................................... 13
Item 9: Disciplinary Information. ............................................................................................................................. 17
Item 10: Other Financial Industry Activities and Affiliations .................................................................................. 18
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading. ............................. 21
Item 12: Brokerage Practices. ................................................................................................................................... 22
Item 13: Review of Accounts. .................................................................................................................................. 24
Item 14: Client Referrals and Other Compensation .................................................................................................. 25
Item 15: Custody. ..................................................................................................................................................... 26
Item 16: Investment Discretion ................................................................................................................................. 27
Item 17: Voting Client Securities ............................................................................................................................. 28
Item 18: Financial Information ................................................................................................................................. 29
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 4
Coury Firm Asset Management LLC
Item 4: Advisory Business.
The Firm is a Delaware limited liability company and an investment adviser registered with and regulated by the
SEC under the Advisers Act. The Firm has a principal place of business in Pittsburgh, Pennsylvania.
The Firm provides investment advisory and wealth planning services to high-net-worth individuals, families,
family offices, trusts, investment partnerships, private foundations, and retirement plans, all collectively referred
to in this document as “Clients.” The Firm, doing business as P.I. Gateway, also provides investment advisory
services to pooled investment vehicles (referred to as “Affiliated Funds”). The Affiliated Funds also offer third
party investment advisors (and their qualified clients), and Investors the ability to create customized alternative
investment strategies. For the avoidance of doubt, Affiliated Funds managed by the Firm are considered Clients.
The Firm’s advice with respect to Affiliated Funds is provided in accordance with the investment objectives and
guidelines as set forth in the applicable Affiliated Funds offering memorandum, organizational and governing
documents, and subscription agreements (together, the “Offering Documents”). The Firm provides investment
advisory services to Affiliated Funds in its capacity as the Investment Manager and employs investment programs
on behalf of the Affiliated Funds. Qualified individuals or entities that invest directly in an Affiliated Fund are
referred to in this document as “Investors.”
Firm Ownership
The managing principals of the Firm are members of the Coury Family. Since 1997, the Coury Family has provided
investment advisory services through a predecessor entity known as Coury Investment Advisors, Inc., (also known
in short as “CIA”). CIA has been controlled by members of the Coury Family since the time of its founding. To
provide for management and ownership succession of its business, CIA completed a reorganization and
restructuring initiative in 2018 whereby CIA’s Clients became Clients of the Firm (i.e., Coury Firm Asset
Management LLC). The Firm provides investment advisory services to these Clients going forward.
The Firm is a wholly-owned subsidiary of The Coury Firm Holdings LP (“Parent Company”), a Delaware limited
partnership formed in 2017. The direct or indirect owners of the Parent Company are GSC Holdings, Inc., which
is owned by Gregg S. Coury and his family trust (The MC23 Trust), The 4A Trust, and The 35TH Family Trust.
The Parent Company also owns and controls non-investment advisory affiliates of the Firm (i.e., sister entities).
The Firm and its non-investment advisory affiliates share certain administrative services, personnel, infrastructure
and systems. From time to time, non-investment advisory affiliates may refer Clients to the Firm for advisory
services.
Coury Capital Management LLC (“CCM”), the entity which serves as the general partner and/or manager to
Affiliated Funds, is under common control with the Firm and has the same offices and place of business as the
Firm. CCM is owned equally by the same three family trusts that own TCF GP LLC (as mentioned above). CCM
is a related investment adviser of the Firm, serves as the general partner and/or manager to Affiliated Funds, and
is relying on the Firm’s registration with the SEC as an investment adviser. The Firm and CCM together conduct
a single advisory business, which is described in this Form ADV Part 2A brochure. References to the Firm in this
brochure shall include CCM. CFAM and CCM also offer a Gateway to private investments, doing business as “P.I.
Gateway”, in connection with advice on alternative investments provided to clients, whether individuals, entities,
investment funds, or third party registered investment advisory firms and their advisors.
For additional detail regarding the Parent Company and its related investment adviser ownership percentages,
please refer to Schedule A of the Firm’s Form ADV Part 1. The Firm’s ADV Part 1 includes a listing of direct and
indirect owners and executive officers and is publicly available on the SEC’s website at www.adviserinfo.sec.gov.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 5
Coury Firm Asset Management LLC
Firm Clients
The Firm provides investment advice and wealth planning services, coupled with an open-architecture investment
platform to service high-net-worth individuals, families, family offices, trusts, investment partnerships, private
foundations, and retirement plans.
The Firm advises its Clients on a broad range of investments and portfolios that contain, among other investments,
equities, fixed income, hedge funds, private credit, private equity, venture capital, real estate, direct investments,
customized structured products, and other types of investments. The Firm will typically work with each Client to
develop an investment policy statement to establish a prudent framework for their investment portfolio. The
investment policy statement describes the specific allocation and guidelines recommended to meet the Client’s
stated investment objective and outlines the investment objective, strategy, philosophy and approach that govern
the Firm’s portfolio management. The Firm provides investment advisory services on a non-discretionary or
discretionary basis, as determined and authorized by the Client and as outlined in their respective investment
advisory agreement with the Firm.
To the extent certain of the Firm’s Clients qualify, such Clients will be eligible to participate as investors in
Affiliated Funds managed by the Firm. This type of investment involves additional risk and is only recommended
when consistent with the Client’s stated investment objectives, tolerance for risk, suitability and liquidity profile.
All relevant information, terms, and conditions relative to any Affiliated Fund managed by the Firm are outlined
in the applicable Offering Documents, which each Investor is required to receive and execute before being accepted
as an investor in such Affiliated Fund.
For Clients that are provided investment advisory services on a discretionary basis, the Firm has no discretion or
authority to allocate or make an investment on behalf of a Client in the Firm’s Affiliated Funds, without the Client’s
written authorization and approval of such investment. Therefore, any recommendations to a Client to invest in an
Affiliated Fund are provided only on a non-discretionary basis. Please see Items 5 and 10 of this brochure for
additional information regarding Affiliated Funds and the types of fees associated with making an investment
therein.
In addition to the above services, the Firm also serves as a multi–family office to prominent families across the
country. The Firm serves as the management office for these wealthy families, providing strategy and planning
related guidance, including comprehensive trust and estate planning recommendations, family governance
advisory, next generation education, accounting and tax assistance, risk management, private business venture
advice, philanthropy, and other family office related services. These services are further addressed in Item 10 of
this brochure.
The Firm provides investment advice regarding unaffiliated private investment funds to certain qualified Clients
as it deems appropriate. The Firm’s role relative to the unaffiliated private investment funds shall be limited to its
initial and ongoing due diligence and investment monitoring services. Private fund offerings are generally offered
only through an offering memorandum (and its related governing documents) and may only be offered to qualified
investors. If the Firm’s Client becomes an investor of an unaffiliated private fund, the amount of assets invested in
the fund(s) shall be included as part of “assets under management” for purposes of the Firm calculating its
investment advisory fee. The Firm’s Clients are under no obligation to consider or make an investment in a private
investment fund(s), and private investment funds generally involve various risk factors, including, but not limited
to, potential for complete loss of principal, liquidity constraints and lack of transparency, and other factors which
are discussed in each fund’s respective offering documents, which will be provided to each prospective investment
Client for review and consideration prior to investing. In addition, a Client’s interests in unaffiliated private fund(s)
are reflected on the fund’s books and records and Client assets invested in such funds are generally custodied at a
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 6
Coury Firm Asset Management LLC
different custodian than typically used by Clients of the Firm (and may be considered held-away assets). Unlike
liquid investments that a Client may own, private investment funds do not provide daily (or in some cases even
quarterly or annual) liquidity or pricing, and in the event the Firm references private investment funds owned by
the Client on any supplemental account reports prepared by the Firm, the value(s) for all private investment funds
owned by the Client shall reflect the most recent valuation provided by the fund sponsor and/or its fund
administrator. If no subsequent valuation post-purchase is provided by the fund sponsor then the valuation shall
reflect the initial purchase price or investment (and/or a value as of a previous date), or the current value(s) (either
the initial purchase price and/or the most recent valuation provided by the fund sponsor). If the valuation reflects
the initial purchase price of investment (and/or a value as of a previous date), the current value(s) (to the extent
ascertainable) could be significantly more or less than the original price. The Client’s advisory fee shall be based
upon reflected fund value(s).
Affiliated Funds
The Firm provides investment advisory services to its Affiliated Funds, which are collective investment pools that
are part of a master-feeder fund structure. The Firm’s advisory services are provided to the Affiliated Funds,
pursuant to the terms of its relevant Offering Documents and based on the specific investment objectives and
strategies as disclosed in the Offering Documents.
The Firm provides its advisory services on a discretionary basis to its Affiliated Funds and serves as the designated
Investment Manager to such Affiliated Funds. Institutional investors such as family offices and other highly
sophisticated, high-net-worth participants constitute the Firm’s Affiliated Funds’ investor base. These Investors
must meet certain minimum financial requirements to be eligible to participate in any Affiliated Funds, which are
structured as private investment companies that are exempt from registration as investment companies under U.S.
law by Section 3(c)(7) or 3(c)(1) of the Investment Company Act of 1940, as amended (the “Investment Company
Act”).
Advisory Assets
As of December 31, 2024, the Firm advised on approximately $1,240,427,972 in Client and Affiliated Fund assets
(collectively Clients). Of this total, approximately $1,189,533,934 are considered regulatory assets under
management of which $978,371,797 of the Firm's regulatory assets are managed on a discretionary basis and
approximately $211,162,137 are managed by the Firm on a non-discretionary basis.
End of section.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 7
Coury Firm Asset Management LLC
Item 5: Fees and Compensation.
The Firm enters into a written investment advisory agreement with its Clients. The advisory agreement contains
the fee arrangement. Typically, either party may cancel the advisory agreement without penalty upon thirty (30)
days’ written notice.
The Firm charges investment advisory fees as a percentage of assets under management. The Firm charges these
fees quarterly in arrears based on the value of the portfolio as of the last day of the quarter. The advisory fee as a
percentage of assets under management is prorated if a Client relationship originated or was terminated after the
inception of a quarter and is based on the number of days the Client’s written investment advisory agreement was
in effect during that quarter. If Client assets are deposited into or withdrawn from an account after the inception of
a quarter, the fee payable concerning such assets will be adjusted or prorated based on such amounts deposited or
withdrawn.
The Firm’s Clients receive a written fee notification along with their respective quarterly portfolio reviews that
details the fee calculation, including any formulas used to calculate fees, the period that the fee covers, and the
amount of assets under management upon which the fee is based. A Client may choose to have the fees debited
directly from their account held by a qualified custodian. To do so, the Client must provide the Firm with written
authorization to deduct the Firm’s fee from a specified account with a qualified custodian, and the Firm possesses
such written authorization from the Client before it deducts any advisory fees from the Client’s account. Also, the
Firm sends the qualified custodian a written notice of the amount of the fee to be deducted from the Client’s
account. The statements a Client receives directly from the custodian will also reflect the Firm’s fees.
The Firm’s annual fee to cover investment advisory services and basic wealth planning and coordination shall vary
(up to a maximum of 2.00% of assets under management) and are based on a variety of subjective factors, including
but not limited to the complexity of the Client, assets to be placed under management, anticipated future additional
assets, related accounts, portfolio style, account composition, reports, among other factors.
The Firm retains the discretion to negotiate fees on a Client-by-Client basis. The Firm considers Client facts,
circumstances, and needs in determining their respective fee schedule. The contract between the Firm and each
Client will identify the Client’s specific annual fee schedule. The Firm wishes to state that, at times, the fees
charged may be higher or lower than normally charged in the industry, and it is possible the same, similar, or
significantly different services are available from other investment advisers at higher or lower rates. The Firm
waives advisory fees for employees and certain family accounts. The Firm will grant other waivers at its discretion.
The Firm requires a minimum annual fee of $30,000 for investment advisory services and basic wealth planning
and coordination services. If a Client's assets under management are not sufficient to generate the minimum annual
fee, Clients have the option of paying the difference (until their assets are sufficient) to receive the desired level of
service. For instance, if a Client desires to receive investment advisory services from the Firm and their assets
generate an annualized fee of $20,000, they have the option of paying the difference (i.e., an additional $10,000)
to reach the minimum annual fee of $30,000 until their assets under management are sufficient to generate the
minimum annual fee.
The Firm reserves the right to negotiate fees for accounts depending on the size and type of account, the investments
in the account and the services required. Therefore, some Clients pay different fees from those shown above.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 8
Coury Firm Asset Management LLC
To the extent a Client of the Firm invests in an Affiliated Fund, the Client will normally bear both the investment
management fee charged directly by the Affiliated Fund in addition to the investment advisory fee charged for the
Firm’s private client services (i.e., private wealth and multi-family office services). This creates a conflict of
interest as the Firm has an incentive to recommend an Affiliated Fund to a Client based on its interest in receiving
additional advisory fees. The Firm has a fiduciary duty to recommend investments that are appropriate for Client
accounts and without consideration of the Firm’s economic or other financial interests. The Firm expects to take
account of unique aspects of the Affiliated Funds’ investment strategies, their terms, and the Firm’s transparency
into the operations of the Affiliated Funds relative to the operations of third-party funds, and the best interest of
each Client to whom the Firm makes a recommendation about Affiliated Funds.
Other Fees and Expenses
The Firm is paid a fee for providing investment advisory services to retirement plan Clients (“Plan Clients” or the
“Plan”), and such fee is tailored to the services requested by that particular Plan Client. The Firm’s fees for
investment advisory services provided to Plan Clients are negotiable and are mutually agreed upon by the Plan
Client depending on the level, complexity, and scope of services provided. The advisory fees for a Plan Client are
deducted directly from the Plan’s investment accounts by the Plan custodians on a monthly basis, in arrears. These
fees are remitted directly to the Firm by the Plan custodian. A Plan trustee may terminate the relationship with
the Firm at any time and receive a prorated refund of any unearned fee. See Item 10 of this brochure for more
details regarding services provided to Plan Clients.
Not related to any investment advisory agreement with a Client, the Firm’s fee for wealth planning and
coordination services will typically range from $60,000 - $250,000 or higher on a yearly basis. Any such fee
would be negotiated in advance with the Client and determined by the scope and complexity of the agreed upon
wealth planning and coordination services provided. Occasionally the Firm may, if agreed upon, also receive a
negotiated bonus from a Client that is not based on portfolio performance or the assets that the Firm has under
management for a Client. These wealth planning and coordination fees are typically billed quarterly, in arrears
and debited, as a convenience, from the Client’s investment account. Before commencing this type of engagement,
the Firm and the Client will enter into a written agreement that will set forth the terms and conditions of that
engagement, describe the scope of the services to be provided to the Client and provide fee arrangements, including
the timing and manner of payment. See Item 10 of this brochure for more details regarding wealth planning
services provided to Clients.
Clients are typically subject to other fees associated with mutual funds, separate account managers, or account
custodians. The Firm does not receive any portion of the fees paid by a Client to any other party.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 9
Coury Firm Asset Management LLC
Affiliated Funds
The Firm’s fees for its Affiliated Funds are set forth and outlined in each Affiliated Fund Offering Documents.
The Firm does not have a single standardized management fee or performance fee schedule for such Affiliated
Funds. Generally, Investors are assessed (i) a management fee equal to a percentage of the net asset value of the
Investor’s interest in the Affiliated Fund and, if applicable, (ii) performance-based compensation, which is
calculated as a percentage of the Investor’s net profits or net capital appreciation (unrealized and/or realized)
allocated to the Investor’s account. Management fees, if applicable, are payable regardless of profitability and are
charged during periods of loss. All performance-based allocations, if applicable, are charged in accordance with
Rule 205-3 under the Advisers Act. Also, the Firm in its sole discretion, may elect to reduce, waive or calculate
differently the management fee and/or performance-based fees with respect to any employee or affiliate of the
Firm, any family member thereof or trusts, estate planning and other investment accounts and/or vehicles
established by or for the benefit of such persons.
In addition to paying investment management fees and performance-based compensation to the Firm (as
described above), Affiliated Funds will typically pay for their own operating and investment expenses, which
may include, but are not necessarily limited to the following: fees, costs and out-of-pocket expenses incurred in
connection with the formation of an Affiliated Fund; fees and expenses of any advisers and consultants to the
Affiliated Fund; external legal, auditing, accounting, administration, tax return preparation and other professional
fees and expenses; fees and expenses of an Affiliated Fund’s directors, if applicable, including the costs associated
with meetings; fees and expenses of the Affiliated Fund’s administrator; governmental charges or filing fees; fees
and expenses of prime brokers, custodians, futures commission merchants, brokerage commissions and dealer
collateral and other fees, charges, payments and expenses and other costs of trading, acquiring, monitoring or
disposing of any investments of an Affiliated Fund; fees and expenses of any third-party research, market data,
software services, tools and systems to assist with data analytics and modeling, trade processing and compliance,
recommendations and/or services used by the Firm in its investment decision-making process; interest expenses;
expenses of preparing and distributing reports, financial statements and notices to Investors in the Affiliated Fund;
litigation and other extraordinary expenses; certain insurance expenses (including fees for directors’ and officers’
liability insurance); and other expenses as may be detailed in the Affiliated Fund’s Offering Documents,
investment management agreement, prospectus and supplemental disclosure document or other governing
document, as applicable.
Certain expenses (as described above) relating to the Firm’s Affiliated Funds may be subject to an expense cap
and other expenses may not be, as set forth in the applicable Offering Documents. Generally, expenses which are
not subject to an expense cap are operating expenses of an Affiliated Fund which include, without limitation: (i)
investment management fees, (ii) indemnification expenses, (iii) regulatory expenses arising from or relating to
new, or changes to existing laws, (iv) organizational expenses, (v) extraordinary expenses (including, without
limitation, extraordinary legal expenses), (vi) taxes, as well as any tax preparation and compliance expenses,
financial statement preparation expenses, and audit expenses, (vii) interest expense on any amounts borrowed by
an Affiliated Fund and/or its underlying investment vehicles, whether directly or indirectly, and any other fees
and/or expenses associated with such borrowing and use of any credit facilities and (viii) transactional expenses
(including, without limitation, brokerage commissions, clearing and settlement charges, execution platform fees,
custodial fees, bank service fees and interest expenses). As set forth in the Affiliated Funds’ Offering Documents,
the Affiliated Funds will reimburse the Firm for all or a portion of expenses (subject to an expense cap, if
applicable) that the Firm bears on behalf of the Affiliated Funds. It is important that Investors refer to the relevant
Offering Documents for a complete understanding of fees and expenses they will indirectly bear through an
investment in an Affiliated Fund. The information contained herein in this Item 5 is a summary only and is
qualified in its entirety by such Offering Documents of an Affiliated Fund.
End of section.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 10
Coury Firm Asset Management LLC
Item 6: Performance-Based Fees and Side-By-Side Management.
Outside of the Firm’s Affiliated Funds, the Firm does not provide any investment advisory services for a
performance-based fee (i.e., a fee based on a share of capital gains or capital appreciation of a Client’s assets).
Affiliated Funds
CCM (the related investment adviser of CFAM) charges Affiliated Funds of the Firm, performance-based fees as
discussed in Item 5 of this brochure in addition to management fees received for managing such Affiliated Funds.
The performance-based fees may create an incentive for the Firm to favor those accounts over other Client accounts
that provide for only investment advisory asset-based fees. The Firm may also have an incentive to recommend an
investment in an Affiliated Fund which typically assesses higher fees than are charged to other Client account
assets.
To mitigate the risk of favoring certain accounts or investments over others, the Firm has implemented various
measures to address these potential conflicts and side-by-side management of assets. For example, the Firm does
not have or use discretionary investment management authority to invest Client funds in Affiliated Funds nor does
it require any Client to invest in Affiliated Funds. The Firm offers a variety of alternative investment opportunities
of unaffiliated funds to Clients who prefer not to invest in the Firm’s Affiliated Funds.
As of the date of this brochure, the Firm provides investment advisory services to one affiliated collective
investment pool that is part of a master-feeder fund structure. In the future, the Firm may establish additional
related private investment funds, or may, in its discretion, provide investment advisory services to certain Clients
through separately managed accounts. In any case, certain Clients or future Affiliated Funds may have higher
management fees and performance-based fee arrangements than other Clients or Affiliated Funds. Because the
Firm and its investment personnel may, in the future, manage more than one Client or Affiliated Fund account, the
potential exists for the Firm to favor one Client or Affiliated Fund account over another Client or Affiliated Fund
account. The Firm and its investment personnel may have a greater incentive to favor Clients or Affiliated Funds
that pay the Firm (and indirectly its personnel) higher performance-based fees and/or higher management fees.
If applicable, when trading on behalf of multiple Clients (i.e., separately management accounts) and Affiliated
Fund accounts, the Firm endeavors to allocate investment opportunities among such Clients and Affiliated Fund
accounts in a fair and equitable manner. The Firm trade allocation among Clients and Affiliated Funds should be
expected to vary based upon, among other factors, the differences in investment objectives, capital constraints, and
leverage preferences among respective Clients and Affiliated Funds, and any anticipated increase or decrease in
any particular Client or Affiliated Funds assets under management. The Firm does not alter its allocation policy
with respect to a Client and an Affiliated Fund or allocate trades among multiple Clients and an Affiliated Fund,
without the approvals of the Firm’s relevant senior management and compliance personnel.
Please refer to Item 11 of this brochure on the Firm’s Code of Ethics and Item 12 for additional information on the
Firm’s trade allocation policies and procedures.
End of section.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 11
Coury Firm Asset Management LLC
Item 7: Types of Clients.
As set forth above in Item 4 of this brochure, the Firm provides investment advisory and wealth planning and
coordination services principally to high-net-worth individuals and their families, family offices, trusts,
investment partnerships, private foundations, and retirement plans.
For new Client relationships, the Firm’s standard minimum fee is expected to be $30,000; however, the Firm, in
its sole discretion, may accept Clients’ assets under management that are not sufficient to generate the minimum
annual fee. In such cases, and as described in Item 5 of this brochure, such Client will have the option of paying
the difference (until their assets are sufficient) to receive the desired level of service from the Firm.
The Firm reserves the right to waive, increase, or reduce the minimum fee in its sole discretion.
Affiliated Funds
As set forth above in Item 4 of this brochure, the Firm provides investment advisory services to Affiliated Funds
through an investment management agreement entered into by and between the Firm and the respective Affiliated
Funds. The Firm provides its advisory services to Affiliated Funds in its capacity as the Investment Manager and
employs investment programs on behalf of the Affiliated Funds. For the avoidance of any doubt, such Affiliated
Funds are considered Clients of the Firm.
Any investment in an Affiliated Fund made on the basis of information inconsistent with or not contained in the
Affiliated Funds’ Offering Documents provided to the prospective Investors will be at the sole risk of the Investor.
Prospective Affiliated Fund Investors are required to complete a subscription agreement, which will require
disclosure of certain private information required to substantiate the Investor’s identity and investment
qualifications.
End of section.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 12
Coury Firm Asset Management LLC
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss.
Methods of Analysis, Investment Strategies
Excluding the investment advisory services provided to the Firm’s Affiliated Funds, the Firm provides investment
advisory services to its Clients in two arrangements: (i) entirely with third-party managers and unaffiliated funds;
or (ii) using a combination of the Firm’s Affiliated Funds with third-party managers and unaffiliated funds. The
recommended approach depends on the type of Client, their preferences, investment experience, current financial
situation, liquidity needs, and other requirements and factors, and is discussed and agreed upon with the Client
before implementation. The Firm meets with each Client to determine their unique portfolio objectives and wealth
management needs. Through this process, the Firm works with the Client to develop a specific asset allocation
plan. In conjunction with the Client’s particular objectives, the Firm then determines the appropriate managers for
the Client’s portfolio and, where appropriate, the Firm’s Affiliated Funds as agreed upon with the Client. Currently,
the Firm allocates Client investment assets primarily among third-party investment managers through separately
managed accounts, mutual funds, exchange-traded funds, exchange-traded notes, REITs, or private investment
funds (e.g., hedge funds, private credit, private equity and venture capital funds).
As stated above, the Firm expects to recommend the inclusion of the Firm’s Affiliated Funds (such
recommendations provided only on a non-discretionary basis) to certain qualified Clients for a portion of their
overall asset allocations, even when there may be other third-party solutions available to meet the Client’s
investment objectives. To the extent a Client invests in any Affiliated Fund managed by the Firm, the Client will
normally bear both the investment management fee to which the Affiliated Funds are subject in addition to the
investment advisory fee charged for the Firm’s wealth and investment management services (just as the Client
bears the management fee charged by managers of third-party funds in which the Client invests). The inclusion of
the Firm’s Affiliated Funds in a Client’s portfolio will increase the overall fees payable by the Client to the Firm.
This creates a conflict of interest as the Firm has an incentive to recommend an Affiliated Fund to a Firm Client
based on its interest in receiving additional advisory fees. As for investment advice regarding third-party funds,
Client assets invested with third-party managers bear the fees charged by the third-party managers, as well as
investment advisory fees payable to the Firm for its wealth and investment management services. The Firm
performs due diligence on third-party managers covering qualitative, quantitative and operational factors. The Firm
assesses each manager according to its investment team, specific investment strategies, stated return objectives,
expected volatility and associated risks. The type of due diligence the Firm performs on a manager varies,
sometimes substantially, according to the investment type. The Firm does not have control over any of the
unaffiliated managers that it selects or over their management, trading strategies, operations or policies.
As for the Firm’s Affiliated Funds, the Firm utilizes a variety of methods and strategies to make investment
decisions and recommendations on behalf of its Affiliated Funds which are set out in the relevant Offering
Documents. On behalf of the Affiliated Funds, the Firm implements a diversified range of alternative investment
strategies some of which may invest directly into exchanged-traded securities and derivative contracts and others
that invest into external unaffiliated fund vehicles and/or entities that are managed by third-party asset managers.
The different series (or classes) of Affiliated Fund interests will have different participation in these alternative
investment strategies. The investment objective and strategies with respect to each series (or class) of Affiliated
Fund interests are set out in the relevant Offering Documents.
Risk of Loss
Investing in securities involves risk of loss that Clients should be prepared to bear. All investments in securities
and other financial investments involves substantial risk of volatility arising from numerous factors that are beyond
the control of the Firm and investment managers utilized by the Firm, including market conditions, changing
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Coury Firm Asset Management LLC
domestic or international economic or political conditions, changes in tax laws and government regulation and
other factors.
The following is a summary of the material risks associated with the Firm’s investment activities. Such
summary below does not purport to be a comprehensive discussion of all the risks associated with the
underlying investments held by a Client Firm. Investors in any of the Firm’s Affiliated Funds should review
the Affiliated Fund’s Offering Documents for a description of the risks associated with the specific Affiliated
Fund and its investment strategy(ies).
Multiple Manager Risks: The Firm generally uses a “manager-of-managers” approach in allocating Client assets.
The Firm will invest Client assets with investment managers who make their trading decisions independently. It is
possible that one or more investment managers may take investment positions that are opposite of positions taken
by other investment managers. Some investment managers may have overlapping strategies or portfolios and thus
could accumulate large positions in the same or related instruments at the same time. The Firm may not have access
to information regarding the underlying investments made by the investment managers or investment funds and
thus may not be able to mitigate the associated risks of concentration or exposure to specific markets or strategies.
Because each investment manager will trade independently of the others, the trading losses of some investment
managers could offset trading profits achieved by other investment managers. In addition, investment managers
may compete with each other for similar positions at the same time.
Activities of Unaffiliated Investment Managers and Investment Funds: The Firm will have no control over the
day-to-day operations of any unaffiliated investment fund or investment manager. As a result, there can be no
assurance that every investment fund or investment manager will invest on the basis expected by the Firm.
Furthermore, because the Firm will have no control over any investment fund’s or investment manager’s day-to-
day operations, Clients may experience losses due to the fraud, poor risk management, or recklessness of the
investment funds or the investment managers.
Allocation Risks: Investment performance will depend largely on the Firm’s decisions as to strategic asset
allocation and tactical adjustments made to the asset allocation. At times, the Firm’s judgments as to the asset
classes in which Clients should invest may prove to be wrong, as some asset classes may perform worse than others
or the equity markets generally from time to time or for extended periods of time.
Equity Securities: Common stocks and other equity securities generally increase or decrease in value based on
the earnings of a company and on general industry and market conditions. The value of a company’s share price
may decline as a result of poor decisions made by management, lower demand for the company’s services or
products or if the company’s revenues fall short of expectations. There are also risks associated with the stock
market overall; in particular, the stock market may experience periods of turbulence and instability.
Fixed Income Securities: A bond’s market value is affected significantly by changes in interest rates – generally,
when interest rates rise, the bond’s market value declines and when interest rates decline, its market value rises.
Generally, a bond with a longer maturity will entail greater interest rate risk but have a higher yield. Conversely, a
bond with a shorter maturity will entail less interest rate risk but have a lower yield. A bond’s value may also be
affected by changes in its credit quality rating or the issuer’s financial condition.
Emerging Markets: Investment in the securities of issuers based in emerging markets involves a greater degree
of risk than an investment in securities of issuers based in more developed countries. Among other things, emerging
market securities investments may carry the risks of less publicly available information, more volatile markets,
less strict securities market regulation, less favorable tax provisions, and a greater likelihood of severe inflation,
unstable or not freely convertible currency, war, corruption and expropriation of personal property than
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Coury Firm Asset Management LLC
investments in securities of issuers based in more developed countries. In addition, investment opportunities in
certain emerging markets may be restricted by legal limits on foreign investment in local securities.
Options: Options can be highly volatile investments and involve special risks. Successful investment strategies
using options require the ability to predict future movements in securities prices, interest rates and other economic
factors. The Firm’s or an investment manager’s efforts to use options (even for hedging purposes) may not be
successful. An investment manager selected by the Firm may invest in options based on any type of security, index
or currency, including options traded on foreign exchanges and options not traded on exchanges. If such investment
manager applies a hedge at an inappropriate time or judges market conditions incorrectly, options strategies may
reduce a Client’s return. A Client may also experience losses if the prices of option positions were to be poorly
correlated with its other investments, or if it could not close its positions because of an illiquid secondary market.
Futures Contracts: Trading in futures contracts is a highly specialized activity which may involve substantial
risks. Futures contract prices are highly volatile. Price movements for contracts are influenced by, among other
things: changing supply and demand relationships; weather; agricultural, trade, fiscal, monetary and exchange
control programs and policies of governments; various economic indices; political and economic events and
policies; changes in interest rates and rates of inflation; currency devaluations and revaluations; and emotions of
the marketplace. The low margin or premiums normally required in such trading may provide a large amount of
leverage, and a relatively small change in the price of a security or contract can produce a disproportionately larger
profit or loss. There is no assurance that a liquid secondary market will exist for commodity futures contracts or
options purchased or sold. Futures positions may be illiquid because, for example, most U.S. commodity exchanges
limit fluctuations in certain futures contract prices during a single day (or part thereof) by imposing what are known
as “daily price fluctuation limits” or “daily limits.” The price of stock index futures contracts may not correlate
perfectly with the movement in the underlying stock index.
ETF and Mutual Fund Risk: When investing in an ETF or mutual fund, the Client will bear additional expenses
based on their pro rata share of the ETF or mutual fund’s operating expenses, including the potential duplication
of management fees. The risk of owning an ETF or mutual fund reflects the risks of owning the underlying
securities the ETF or mutual fund holds. The Client may also incur brokerage costs when purchasing ETFs.
Risks Associated with Investing in Private Funds: Investors should be aware that an investment in a private
fund (whether an Affiliated Fund or an unaffiliated private fund) involves a high degree of risk and illiquidity.
There can be no assurance that a private fund’s investment objective will be achieved or that an investor will
receive a return of its capital. Investing in securities involves risk of loss that Clients and Investors should be
prepared to bear as well as limited access to their respective invested assets in the private funds due to certain lock-
up periods applied to such private funds. For further information, please refer to the private fund’s respective
offering and governing documents.
Illiquid Securities; Special Investments: The Firm may allocate to securities or other assets that are not readily
marketable, including private investment funds, securities of private companies, certain other derivatives or
customized structured products. The Firm may find it difficult to readily dispose of illiquid investments in the
ordinary course of business.
Other Instruments: The Firm or an investment manager may take advantage of opportunities with other derivative
instrument such as swaps, options on various underlying instruments and other customized “synthetic” or
derivative instruments which will be subject to varying degrees of risk.
Economic Conditions: Changes in economic conditions, including, for example, interest rates, inflation rates,
currency and exchange rates, industry conditions, competition, technological developments, trade relationships,
political and diplomatic events and trends, tax laws and innumerable other factors, can affect substantially and
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Page 15
Coury Firm Asset Management LLC
adversely the investment performance of a Client’s account. None of these conditions is or will be within the
control of the Firm, and no assurances can be given that the Firm will anticipate these developments.
End of section.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 16
Coury Firm Asset Management LLC
Item 9: Disciplinary Information.
There are no legal or disciplinary events that would be material to a Client and Investor, or prospective Client
and Investor evaluation of the advisory business of the Firm or the integrity of its management.
End of section.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 17
Coury Firm Asset Management LLC
Item 10: Other Financial Industry Activities and Affiliations.
CCM (Coury Capital Management LLC) is a related investment adviser of the Firm and serves as the general
partner to Affiliated Funds. The Firm and CCM share the same office space and are held under common indirect
ownership and control. Supervision and oversight for both the Firm and CCM are provided by the following
officers: Gregg S. Coury serves as Chief Executive Officer (“CEO”) and Chief Compliance Officer (“CCO”),
Thomas O. Deutsch and Jeff C. Coury II each serves as Co-Chief Investment Officer. All Employees of the Firm
and CCM are subject to the same policies and procedures and Code of Ethics. Additionally, all employees of the
Firm and CCM are subject to the same requirements for pre-clearance to participate in any initial public offering
(“IPO”), limited offering or private offering.
Consistent with its fiduciary duty to Clients, the Firm may recommend to its Clients investment funds, products
and services offered by or through the Firm, when it determines that such investments, funds, products, and services
are consistent with a Client’s objectives. The Firm will disclose any potential conflicts of interest to the Client at
the time it makes any such recommendation.
The Firm and its employees make investments in the Firm’s Affiliated Funds for their own personal or proprietary
accounts. Please see Item 11 of this brochure for additional information regarding the Firm’s Code of Ethics and
limitations on participation in any limited offering or private offering.
Certain managers, officers and employees of the Firm serve as directors, officers, and employees of for-profit and
non-profit businesses subject to the Firm’s approval and conflict of interest policies. Gregg S. Coury, the CEO of
the Firm, serves as a director or trustee of certain family entities, foundations, and family-related trusts. The Firm
has adopted procedures and practices in seeking to mitigate conflicts of interests that may result from such business
affiliations.
Gregg S. Coury, Robertino S. Coury, and Jeff C. Coury, also serve as directors of P.I. Gateway SPC Ltd. (the
“Master Fund”), which is a pooled investment vehicle, Client, and an Affiliated Fund of the Firm. They are
responsible for overseeing and supervising the activities of the Master Fund and its segregated portfolios. P.I.
Gateway SPC Ltd. is part of a master-feeder fund structure and serves as the “master fund” investment vehicle
and P.I. Gateway & Co., L.P. (the “Feeder Fund”) serves as the “feeder fund” investment vehicle. The Feeder
Fund, Master Fund and its segregated portfolios have entered into an investment management agreement with
Coury Firm Asset Management LLC d/b/a The Coury Firm (the Investment Manager), and Coury Capital
Management LLC (the Manager) to carry out its investment objectives.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
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Coury Firm Asset Management LLC
Certain principals, directors, officers, partners, managers, shareholders, and employees, as applicable, will not be
devoting their time exclusively to the management of the Firm’s Affiliated Funds and/or Client accounts.
Therefore, each of these persons will have conflicts of interest in allocating management time, services, and
functions among the various entities and accounts for which they provide services.
From time to time, certain officers and employees of the Firm may provide management consulting services to
businesses through Coury Firm Business Advisory LLC (a subsidiary of the Parent Company and sister entity of
the Firm), a non-investment advisory affiliate of the Firm. In addition, certain officers and employees of the Firm
advise on privately-held business mergers, acquisitions, business sales and business combinations (together,
“M&A Transactions”). All such M&A Transactions involving the Firm’s officers and employees and the Coury
Firm Business Advisory LLC are conducted in accordance with exemptions from federal and state broker-dealer
registration requirements currently available to them. These activities and related payments or other remuneration
for providing such consulting services are separate from any investment or financial advisory fees the Firm may
assess a Client account.
In addition, certain officers and employees of the Firm, in their capacity as licensed insurance agents, may provide
analysis and recommendations to either businesses or individuals on certain insurance products and solutions
through a non-investment advisory affiliate of the Firm, The Coury Firm LLC (a subsidiary of the Parent Company
and sister entity of the Firm). The Coury Firm LLC receives commissions and/or a flat retainer fee for providing
such insurance-related services. These activities and related commissions or other remuneration are separate from
any investment or financial advisory fees the Firm may assess a Client account. The insurance-related remuneration
described above may potentially give the Firm and their personnel an incentive to recommend transactions based
on such remuneration rather than a Client’s needs.
The Firm and its non-investment advisory affiliates may engage common legal counsel and other advisers or
service providers in executing routine business functions or on an ad-hoc basis. The use of certain service providers
may present conflicts of interest as between or among the Firm, the Firm’s Clients, the Affiliated Funds and the
Firm’s non-investment advisory affiliates. In certain circumstances, the service provider may charge varying rates
or engage in different arrangements for services provided to the Firm, Clients, the Affiliated Funds or the Firm’s
non-investment advisory affiliates. This may result in the Firm or certain of its non-investment advisory affiliates
receiving a more favorable rate on services provided to it by such a common service provider than those payable
by its Clients and the Affiliated Funds, or the Firm receiving a discount on services even though its Clients or
Affiliated Funds receive a lesser, or no, discount. This creates a conflict of interest between the Firm and its non-
investment advisory affiliates, on the one hand, and the Clients and Affiliated Funds, on the other hand, in
determining whether to engage such service providers, including the possibility that the Firm or its non-investment
advisory affiliates may favor the engagement or continued engagement of such persons or firms if it receives a
benefit from such service providers, such as lower fees, that it would not receive absent the engagement of such
service provider by the Clients or Affiliated Funds. In the event of a divergence of interest between or among the
Firm, the Firm’s Clients, the Affiliated Funds and the Firm’s non-investment advisory affiliates arises, the parties
may inform Clients and Affiliated Fund Investors of the conflict, seek Client or Affiliated Fund consent of conflict
mitigation efforts, or engage separate counsel, any of which would be undertaken in the sole discretion of the Firm.
Wealth Planning and Coordination Services
In addition to providing the investment advisory services to Clients as described in Item 4 of this brochure, the
Firm also provides non-investment advisory services commonly referred to as wealth planning. These services may
include trust and estate planning, family governance advisory, accounting and tax assistance, risk management,
advice on private business ventures, philanthropy, and other family office related services. The scope of the Firm’s
wealth planning and coordination services is determined by the Client’s particular needs and outlined
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 19
Coury Firm Asset Management LLC
in a separate written agreement between the Client and the Firm, not related to any investment advisory agreement
with the Client.
If the Firm recommends other professionals to assist or advise the Client on their respective wealth plan, the Client
will ultimately determine whether or not to engage such professionals and are under no obligation to do so. If the
Client chooses to engage a recommended professional directly, the Client will be responsible for paying such
professional’s fees. The Client always has absolute discretion over implementing a particular plan and are free to
accept or reject any of the Firm’s recommendations.
Qualified Retirement Plan Services
The Firm may assist businesses with qualified retirement plans such as 401(k) and profit-sharing plans and their
respective investments. As part of its services, the Firm selects and monitors the investment options available
within the Plan. If applicable, the Firm may act as the investment manager as defined under Section 3(38) of ERISA
and in this role, the Firm manages the investment lineup and determines what investments are available to Plan
participants. Such investments generally consist of third-party mutual funds and exchange-traded funds. The Firm
does not provide legal, tax, accounting or actuarial advice for the Plan Client, the Plan or Plan participants. See
Item 5 of this brochure for details regarding fees associated with providing investment advisory services to Plan
Clients.
Other Affiliations
As a result of certain family, Client, and other relationships that the Firm may have from time to time, the Firm
will impose trading restrictions on its employees and their immediate family members when necessary.
End of section.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 20
Coury Firm Asset Management LLC
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading.
The Firm has adopted a Code of Ethics that sets forth the standards of conduct expected of its employees and
requires compliance with applicable securities laws (“Code of Ethics”). In accordance with Section 204A of the
Advisers Act, its Code of Ethics contains written policies reasonably designed to prevent the unlawful use of
material non-public information by the Firm or any of its employees. The Code of Ethics also requires that
employees report their personal securities holdings on an annual basis and report personal securities transactions
on a quarterly basis, as well as obtain preapproval of certain investments such as IPOs and limited offerings.
Unless specifically permitted in the Firm’s Code of Ethics, none of the Firm’s employees may effect for themselves
or for their immediate family (i.e., spouse, minor children, and adults living in the same household as the employee)
any transactions in a security which is being actively purchased or sold, or is being considered for purchase or sale
on behalf of any of the Firm’s Clients, until a decision has been made not to purchase or sell such security. These
requirements are not applicable to (i) direct obligations of the Government of the United States; (ii) money market
instruments, bankers’ acceptances, bank certificates of deposit, commercial paper, repurchase agreements and
other high quality short-term debt instruments; (iii) shares issued by open-ended mutual funds that are not advised
by the Firm or money market funds; and (iv) shares issued by unit investment trusts that are invested exclusively
in one or more mutual funds and are not advised by the Firm.
The Firm’s personnel occasionally may participate in or provide entertainment for legitimate business purposes,
including to receive certain reimbursements or discounts, which may be from separate account managers,
custodians, or others, for travel, lodging, and attendance fees for certain industry conferences and similar events,
subject to applicable law and limitations as set forth in the Firm’s policies.
A copy of the Firm’s Code of Ethics shall be provided to any Client, prospective Client, or Affiliated Fund Investor
upon request by contacting the CCO via email at compliance@couryfirm.com.
End of section.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 21
Coury Firm Asset Management LLC
Item 12: Brokerage Practices.
Where the Firm has discretion and responsibility to select broker-dealers to execute Client or Affiliated Fund
transactions, the Firm will negotiate the price and commissions paid on such transactions. Securities normally are
purchased through brokers on securities’ exchanges or in certain exceptions directly from the issuer or from an
underwriter or market maker for the securities. Purchases of securities through brokers involve a commission to
the broker. Purchases and sales of securities from dealers serving as market makers include the spread between the
bid and the asked price. The Firm may utilize the services of one or more introducing brokers who will execute
brokerage transactions through a prime broker and a custodian that will clear the transactions for Clients and
Affiliated Funds.
Securities transactions will be executed through brokers selected by the Firm in its sole discretion and without the
consent of Clients. In placing portfolio transactions, the Firm will seek to obtain the best execution for the Clients
and Affiliated Funds, taking into account the following factors: the ability to effect prompt and reliable executions
at favorable prices (including the applicable dealer spread or commission, if any); the operational efficiency with
which transactions are effected, taking into account the size of order and difficulty of execution; the financial
strength, integrity and stability of the broker; the broker’s risk in positioning a block of securities; the quality; and
the competitiveness of commission rates in comparison with other brokers satisfying the Firm's other selection
criteria.
Certain broker-dealers who provide quality brokerage and execution services also furnish research services to the
Firm. In selecting a broker-dealer, the Firm may consider, among other things, the broker-dealer’s best execution
capabilities, reputation, and access to the markets for the securities traded. The Firm will seek competitive
commissions for transactions for Clients and Affiliated Fund accounts. Consistent with obtaining best execution,
transactions for Clients and Affiliated Funds may be directed to brokers in return for research services furnished
by them to the Firm. Such research generally will be used to service all of the Firm’s advisory Clients and Affiliated
Funds, but brokerage commissions paid may be used to pay for research that is not used in managing a specific
account. The Firm assesses the reasonableness of commissions in light of the total brokerage and research services
provided by each broker-dealer.
The Firm is independently owned and operated and not affiliated with any custodian or broker-dealer (“Vendors”).
The Firm does not receive commission income from any Vendors. However, Vendors may provide the Firm with
access to their institutional trading and custody services that are typically not available to their retail investors.
These services include trade execution, custody, research, and access to mutual funds and other investments that
are otherwise generally available only to institutional investors or would require a significantly higher minimum
initial investment, reports on or other information about particular companies or industries, economic surveys and
analyses, recommendations as to specific securities, financial and industry publications, portfolio evaluation
services, financial database software and services, computerized news, pricing and statistical services, analytical
software and services, quotation services, and other products or services that may enhance the Firm’s investment
decision-making. A Vendor may make available other products and services that benefit the Firm but may not
benefit its Clients’ accounts. Some of these other products and services assist the Firm in managing and
administering Clients’ accounts. These products and services may be provided without cost or at a discount to the
Firm and include: hardware, software and other technology that provide access to Client account data (such as trade
confirmations and account statements); trade execution (and allocation of aggregated trade orders for multiple client
accounts); research, pricing information and other market data; facilitation of payment of the Firm’s fees from its
Clients’ accounts; and assistance with back-office functions, recordkeeping and Client reporting. Many of these
services generally may be used to service all or a substantial number of the Firm’s accounts, including accounts not
serviced by a Vendor. The Vendors may also make available other services intended to help the Firm manage and
further develop its business enterprise. These services may be provided without cost or at a discount to the Firm and
include consulting, publications and conferences on practice management, information technology, regulatory
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 22
Coury Firm Asset Management LLC
compliance, marketing and assistance with event sponsorship. In addition, Vendors may make available, arrange
and/or pay for these types of services rendered to the Firm by independent third-parties. They may discount or waive
fees they would otherwise charge for some of these services or pay all or a part of the fees of a third-party providing
these services to the Firm. Vendors may from time to time offer the Firm technology or marketing support payments
that serve to reduce costs the Firm might otherwise incur. The recommendation that Clients maintain their assets in
accounts serviced by a specific Vendor may be based in part on the fact that the Firm may benefit from the availability
of some of the foregoing products and services and not solely on the nature, cost or quality of services provided by
the Vendor, which creates a potential conflict of interest for the Firm. Although acceptance of such services,
arrangements and payments could give the Firm an incentive to recommend that Clients use a particular Vendor,
such services and amounts are generally not material to the Firm’s operations. Also, there is not a corresponding
commitment by the Firm to any Vendor to invest any set amount or percentage of Client assets in any specific
mutual funds, securities or other investment products as a result of the above arrangements.
If applicable, the Firm may from time to time combine orders into block orders when more than one Client account
is participating in a trade. For avoidance of doubt, block trade orders are never commingled between Clients and
Affiliated Funds. This blocking or bunching technique must be equitable and potentially advantageous for each
such account with the intent to reduce brokerage commissions or to obtain a more favorable transaction price. Block
trading is performed when it is consistent with the terms of the Clients’ written investment advisory agreement or
an Affiliated Fund’s Offering Documents. All accounts that participate in a block transaction receive the same
execution price and an average share price of the transaction. Any portion of an order that remains unfilled at the
end of a given day will be rewritten on the following day as a new order with a new daily average price to be
determined the next day. Securities purchased are aggregated and then allocated pro-rata among participating
accounts in proportion to the size of the order placed for each Client or Affiliated Fund account. If an order is
partially filled, the securities purchased will be allocated pro-rata based upon the intended full allocation.
The Firm has internal controls in place to prevent trade errors from occurring. On those occasions when such an
error nonetheless occurs, the Firm will use reasonable efforts to correct the error as soon as possible. The goal of
error correction is to make the Client “whole,” regardless of the cost to the Firm. If an error is in the Client’s favor,
the Client will keep the benefit.
The Firm does not permit Clients to direct brokerage arrangements. The Firm does not engage in principal trades,
cross transactions, or agency cross transactions.
End of section.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 23
Coury Firm Asset Management LLC
Item 13: Review of Accounts.
The Firm anticipates that it will conduct ongoing portfolio monitoring in addition to more formal, periodic reviews
of the Clients’ portfolios. Also, ad-hoc reviews of the Clients’ accounts may be triggered by special circumstances.
Client accounts that receive wealth planning and coordination services by the Firm are reviewed on an as-needed
basis or as agreed to with the Client and the Firm. Such reviews may be triggered by a planning update, a Client
event, or changes in the Client’s circumstances. All advisory Clients are encouraged to discuss their needs, goals,
and objectives with the Firm and to keep the Firm informed of any changes or anticipated changes.
Reporting to Clients will be outlined in the Clients’ applicable written investment advisory agreement. For the
Affiliated Funds, reporting to underlying Investors will be outlined in the Affiliated Fund Offering Documents.
End of section.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 24
Coury Firm Asset Management LLC
Item 14: Client Referrals and Other Compensation.
The Firm does not currently engage any third-parties for Client referrals. The Firm does not receive any economic
benefits, other than the stated fees described in this brochure, from Clients for providing investment advice and
other advisory services.
End of section.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 25
Coury Firm Asset Management LLC
Item 15: Custody.
All Clients’ accounts are held in custody by unaffiliated broker/dealers or banks, but the Firm can access many
Clients’ accounts through its ability to debit investment advisory fees. For this reason, the Firm is considered to
have custody of certain Client assets.
Account custodians send statements directly to the account owners on at least a quarterly basis. Clients should
carefully review these statements and should compare these statements to any account information provided by
the Firm.
Additionally, CCM’s role as the general partner to Affiliated Funds enables it to access Affiliated Fund assets, and
the Firm has developed policies and procedures to safeguard and protect the Affiliated Funds’ assets. Such
procedures include among other things, maintaining the Affiliated Funds’ assets with an independent custodian,
the separation of functions, and signatory approvals for certain types of distributions. The Affiliated Funds
managed by the Firm will be subject to an annual audit completed by an independent public accounting firm that
is registered with and subject to regular inspection by the Public Company Accounting Oversight Board, in
addition to providing access to audited financial statements to each Investor. The audited financial statements will
be prepared in accordance with generally accepted accounting principles (GAAP), issued with an unqualified
opinion, and available for distribution within 180 days of the Affiliated Funds’ fiscal year end.
End of section.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 26
Coury Firm Asset Management LLC
Item 16: Investment Discretion.
The Firm provides non-discretionary and discretionary advisory services to its Clients. Any limits to the Firm’s
authority and other specifications are included in the Client’s written investment advisory agreement with the Firm.
The Firm only provides discretionary advisory services to its Affiliated Funds. Any limits to the Firm’s authority
and other specifications related to managing its Affiliated Funds are included in the Affiliated Funds’ investment
management agreement with the Firm.
End of section.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 27
Coury Firm Asset Management LLC
Item 17: Voting Client Securities.
If applicable, the Firm only has the authority to vote proxies on behalf of the Affiliated Funds. The Firm will vote
each proxy in accordance with its fiduciary duty. The Firm will seek to vote proxies in a way that maximizes the
value of Affiliated Funds’ assets and in a manner that is consistent with management recommendations except in
certain specific situations where the Firm determines management recommendation is not consistent with the
Affiliated Funds’ interests. The Firm may abstain from voting if it deems that abstaining is in the Affiliated Funds’
best interests. For example, the Firm may be unable to vote securities that have been lent by the custodian. Also,
proxy voting in certain countries involves “share blocking,” which limits the Firm’s ability to sell the affected
security during a blocking period that can last for several weeks.
It is possible that a conflict between the Affiliated Funds’ interests and the Firm’s interest will arise. In such cases,
the Firm will vote the proxies solely on the investment merits of the proposal.
The Firm will only direct the Affiliated Funds’ participation in class actions. The Firm will determine whether the
Affiliated Funds will (a) participate in a recovery achieved through a class action, or (b) opt out of the class action
and separately pursue their own remedy. The Firm does not serve as the lead plaintiff in class actions because the
costs of such participation typically exceed any extra benefits that accrue to lead plaintiffs.
Clients may obtain a copy of the proxy voting and class action policies and procedures from the CCO via email at
compliance@couryfirm.com or by phone at 412-261-5744. The Affiliated Funds’ Investors may also obtain
information about how the Firm voted any proxies on behalf of the Affiliated Funds by contacting the Firm at the
phone number or email provided directly above.
End of section.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 28
Coury Firm Asset Management LLC
Item 18: Financial Information.
The Firm has never filed for bankruptcy and is not aware of any financial condition that is expected to affect its
ability to provide investment advisory services to its Clients and Affiliated Funds.
End of section.
Part 2A of Form ADV: Uniform Application for Investment Adviser Registration
Page 29