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Item 1 – Cover Page
Clifford Swan Investment Counselors
177 E. Colorado Blvd., Suite 550
Pasadena, California 91105
626-792-2228
www.cliffordswan.com
March 20, 2025
This Brochure provides information about the qualifications and business practices of
Clifford Swan Investment Counselors. If you have any questions about the contents of
this Brochure, please contact us at 626-792-2228 or info@cliffordswan.com. The
information in this Brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Clifford Swan Investment Counselors is a Registered Investment Adviser. Registration
of an Investment Adviser does not imply any level of skill or training. The oral and
written communications of an Adviser provide you with information you may use to
determine whether to hire or retain an Adviser.
Additional information about Clifford Swan Investment Counselors also is available on
the SEC’s website at www.adviserinfo.sec.gov.
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Item 2 – Material Changes
Clifford Swan Investment Counselors has not experienced material changes since our
last filing on March 25, 2024.
Item 3 -Table of Contents
Item 1 – Cover Page ......................................................................................................... i
Item 2 – Material Changes .............................................................................................. ii
Item 3 – Table of Contents .............................................................................................. ii
Item 4 – Advisory Business .............................................................................................. 1
Item 5 – Fees and Compensation ................................................................................... 2
Item 6 – Performance-Based Fees and Side-By-Side Management ................................ 4
Item 7 – Types of Clients ................................................................................................. 4
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................... 5
Item 9 – Disciplinary Information ..................................................................................... 9
Item 10 – Other Financial Industry Activities and Affiliations .......................................... 9
Item 11 – Code of Ethics ............................................................................................... 10
Item 12 – Brokerage Practices ....................................................................................... 12
Item 13 – Review of Accounts ....................................................................................... 13
Item 14 – Client Referrals and Other Compensation .................................................... 13
Item 15 – Custody ......................................................................................................... 14
Item 16 – Investment Discretion .................................................................................... 14
Item 17 – Voting Client Securities ................................................................................. 15
Item 18 – Financial Information ..................................................................................... 16
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Item 4 – Advisory Business
Clifford Swan Investment Counselors provides investment supervisory services and
manages investment advisory accounts on behalf of clients within the greater context
of our clients’ wealth management needs. Clifford Swan Investment Counselors and its
predecessor firms have been in business since 1915. The firm is wholly owned by its
employees.
Clifford Swan provides both investment supervisory services and the management of
investment advisory accounts as continuous investment counseling services.
Investment advisory agreements for these services continue indefinitely but are subject
to cancellation at any time by either party. Typically provided to clients who are in
need of advice on an ongoing basis, investment counseling services include advice on
structuring clients' portfolios given their unique objectives (return requirements and risk
tolerance) and circumstances (time horizons, liquidity needs, and tax and legal
considerations). Our firm keeps a record of our clients’ investment holdings, and
places transactions for clients’ portfolios. Our clients also have the privilege of
conferring with us on any financial subject whenever they feel our judgment would be
of assistance, including financial planning services such as reviewing retirement cash
flow, intergenerational wealth transfer, insurance needs, tax planning, funding college
education, and philanthropy. We also publish an educational newsletter for our clients
and other interested parties, with general advice about investing, market commentary,
and other financial matters.
From time to time, at our discretion, we accept an assignment to be performed on
other than a continuous basis. Our services are available on a discrete assignment basis
to review investment portfolios and make recommendations thereon as we deem
advisable. Our responsibility ends when the results of the review are presented to the
client. Although we are available to support and coordinate action by the client on
these recommendations, implementation of the appropriate financial strategies is
performed by the client and is entirely at the client's discretion.
Clifford Swan provides investment counseling and/or administrative services to
charitable institutions and individuals for specialized deferred gifts (e.g., charitable
remainder trusts, gift annuity funds, and pooled income funds). These administrative
services include affecting periodic benefit distributions, tax reporting, management
reporting and other ancillary requirements designed to provide a full-service
arrangement.
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All our advisory services are offered in the context of the client’s unique circumstances,
and tailored to address target returns, income needs, tax concerns, risk tolerances,
etc., as described above. We generally work with our clients to establish broad policy
guidelines for investments, suitable or unsuitable, for their portfolios. Any limitations on
discretionary authority are discussed with clients and documented in our client files
and/or databases.
Both discretionary and non-discretionary clients can impose restrictions on investing in
certain securities or types of securities or indicate that a particular held security is not
to be sold. Some of our clients have limited our discretionary authority on purchases
by specifying certain companies or industries in which we may not invest their funds.
Other clients have specified a maximum percentage of their total portfolio to be
invested in any one company, security type, industry or asset class.
In some cases, it has been the client’s expectation that purchases or sales of securities
will be discussed with the client prior to placing the trade, even though Clifford Swan
has been granted investment discretion and trading authorization. Wherever practical,
trades for these clients will be aggregated with fully discretionary trades to obtain more
favorable execution. However, it is possible that trades for these clients will be
executed separately from trades for other purely discretionary clients, which could
result in the trades being completed at a higher or lower price from other accounts.
Assets Under Management as of 12/31/2023
$3.61 Billion Discretionary Basis
$532 Million Non-Discretionary Basis
$4.14 Billion Total Assets Under Management
Item 5 – Fees and Compensation
Investment advisory fees for investment counseling relationships (“Investment
Counseling Fees”) are generally based upon the market value of assets under
management. The schedules shown below apply to new clients. Fees may be
negotiated, considering factors including: (1) the amount of capital involved; (2) the
amount of time required including frequency and location of meetings; (3) the
responsibilities we assume; and (4) other relevant circumstances. After careful
consideration of these factors, we are then in a position to quote what we consider to
be a fair and reasonable fee; and the prospective client is under no obligation unless
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and until he or she accepts whatever proposal we make. The minimum Investment
Counseling Fee is $10,000 per annum (which could be modified under extenuating
circumstances).
Investment Counseling Fee Schedules
For equity and balanced accounts
Managed Assets
Annual Fee Rate
The first $2mm
The next $3mm ($2mm - $5mm)
The next $10mm ($5mm - $15mm)
The next $10mm ($15mm - $25mm)
Assets above $25mm
1.00%
0.75%
0.50%
0.40%
0.30%
For a fixed-income only relationship, our fee schedule is negotiable, starting at 0.40%
on the first $2.5 million.
For deferred giving vehicles that require investment management and administrative
services, the following base schedule applies. Additional services, such as work to
reconstruct or review historical records will be quoted at an hourly rate, discussed
below, based upon the work required.
Charitable Trusts, Gift Annuity Investment Pools,
and Pooled Income Funds Annual Fee Rate
Managed Assets
Annual Fee Rate
The first $5mm
The next $5mm ($5mm - $10mm)
The next $10mm ($10mm - $20mm)
Assets above $20mm
1.00%
0.85%
0.75%
0.65%
For new clients, fees are charged quarterly, in advance. Existing clients’ fee and billing
schedules vary from those listed above. Clients elect to have investment management
fees deducted directly from their managed accounts, or to be billed by Clifford Swan.
All agreements for supervisory and advisory services are subject to cancellation at any
time by either party, with the fees prorated to the date of termination. There are no
cancellation charges. In the event the client has prepaid fees, any unearned, prepaid
fees will be refunded upon cancellation.
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Discrete Assignment Fee: This type of fee is charged for specific assignments we may
accept from time to time. See Item 4 – Advisory Business for a description of these
services. The fees are calculated considering the same four (4) factors as in Investment
Counseling Fees above. Generally, however, fees are calculated based on the scope
of services for each assignment, with a minimum fee of $2,500.
Other Fees:
Transaction & Custody Fees: Clients will incur brokerage and other transactions costs,
which are not paid to Clifford Swan. See Item 12 – Brokerage Practices. In addition,
custodians charge clients custody fees and transaction fees, which are not paid to
Clifford Swan.
Fund Fees: Clients owning mutual fund or Exchange-Traded Fund (ETF) shares
monitored by our firm pay Clifford Swan an advisory fee, which is in addition to any
fees charged by the fund company. All fees paid to Clifford Swan for investment
advisory services are separate and distinct from fees and expenses charged by mutual
funds and ETFs directly to their shareholders. These fees and expenses are described
in each fund's prospectus. These fees will generally include a management fee, other
fund expenses and a possible distribution fee. If the fund also imposes sales charges, a
client may pay an initial or deferred sales charge. A client could invest in a mutual fund
or ETF directly, without the services of Clifford Swan. In that case, the client would not
receive the services provided by our firm that are designed, among other things, to
assist the client in determining which mutual funds or ETFs are most appropriate to
each client's financial condition and objectives. Accordingly, the client should review
both the fees charged by the funds and the fees charged by Clifford Swan to fully
understand the total amount of fees being paid by the client and thereby evaluate the
advisory services being provided.
Item 6 – Performance-Based Fees and Side-By-Side Management
Clifford Swan does not charge performance-based fees (fees based on a share of
capital gains on or capital appreciation of the assets of a client).
Item 7 – Types of Clients
We provide investment supervisory services and manage investment advisory accounts
for individuals, high net worth individuals, charitable institutions, foundations,
endowments, private corporate pension and profit-sharing plans, and other
corporations and businesses.
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In general, our minimum annual fee structure drives a minimum client relationship size
of $1 million in liquid, actively managed assets. See Item 5 – Fees and Compensation.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Clifford Swan structures each client's portfolio based upon the unique objectives and
circumstances of the client. While a client can elect to have an all-equity portfolio or an
all-fixed-income portfolio, most of our clients have balanced portfolios, invested in
equities and fixed-income securities.
Methods of Analysis – Equity Investing
We believe fundamental research can identify leading companies with above-average
and sustainable internal rates of return on invested capital. Managing diversified
portfolios invested in such companies should reward the patient investor with superior
inflation-adjusted returns over time.
We concentrate our research on individual companies with businesses offering the
greatest opportunity for real growth in cash flow and consistent earnings that are
insulated from the business cycle. We believe astute stock selection can generate real
growth in per-share value for our clients. Our Equity Research Team focuses on
companies with the following characteristics:
• Superior management
• A strong capital position
• Sustainable inflation-adjusted growth of cash flow, unit sales, earnings and
dividends
• Favorable competitive position in a growing industry
Though we’ve historically focused on large-capitalization companies, our opportunity
set also consists of mid- and small-capitalization companies if they meet our quality
criteria. We typically invest in U.S.-domiciled companies but selectively invest in non-
U.S.-domiciled companies, usually through American Depository Receipts (ADRs),
American Depository Shares (ADSs) or Global Depository Receipts (GDRs).
Methods of Analysis – Fixed-Income Investing
Our Fixed Income Research Team analyzes the underlying structure of the issue and
credit quality of the issuer to enhance the stability of the accounts and generate
income we manage. Our fixed-income investments include U. S. Treasury securities,
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agency debt, mortgage-backed and asset-backed securities, and municipal and
corporate bonds, depending on the income needs and risk tolerances of our clients.
We focus on short- to intermediate-term fixed-income issues to minimize the potential
price volatility associated with long-term bonds. We calculate the risk/return trade-off
for alternative duration choices to maximize returns for a given level of risk. Duration is
a measure of the sensitivity of the price of a fixed-income investment to a change in
interest rates.
Outside Investments (not directly managed by Clifford Swan Investment Counselors)
Where we believe asset classes outside our core focus are appropriate for client
portfolios, we purchase mutual funds or ETFs. In these cases, we utilize manager
publications as well as third-party research tools to analyze these investments. While
not exhaustive, some of the considerations we use to evaluate mutual funds and ETFs
are:
• A portfolio management team with a repeatable and consistent investment process
• Current strategy assets under management versus maximum capacity
• Upfront placement or sales fees other than traditional commissions
• Deferred sales charges
• Low total expenses
• Little or no 12b-1 fees (in the case of mutual funds)
• Fund inception date at least 5 years
• Performance rank relative to other similar investments
See Item 5 – Fees and Compensation for additional information about the costs of
mutual fund and ETF investments.
Investment Strategies
We apply various screens to focus our selection of equity and fixed-income instruments
on those most attractive for clients’ portfolios. We purchase securities for the long
term and apply established disciplines to determine if and when replacements are
necessary. In constructing portfolios, we diversify in terms of individual securities and
industry weightings.
A stock is a candidate for sale if we perceive deteriorating company or industry
fundamentals or the stock is becoming substantially overvalued. We also strive not to
let a single stock that has done well create an imbalance in a portfolio. We will work to
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reduce the size of a position, taking into consideration tax consequences, and reinvest
the proceeds in diversified holdings.
We purchase bonds for income and lower price volatility when compared to equities,
purchasing only investment grade fixed-income issues. We take advantage of market
inefficiencies through a disciplined selection process. Non-Treasury issues purchased
for portfolios must provide a sufficient incremental advantage to justify the increased
risk.
A bond may be sold when, in our judgment:
Its yield spread narrows versus alternatives with comparable risk
•
• The sector’s fundamental attractiveness declines
• Downgrade potential increases
• A bond with greater appreciation potential is identified
Bonds which are downgraded or have their ratings withdrawn after purchase are not
immediately sold, but are reviewed individually and within the context of the portfolios
in which they are held. They are sold if the circumstances warrant such action.
An important part of our role is to assist clients in establishing a long-term growth
expectation and maintain an appropriate level of investment risk, recognizing that over
the long term the expected return will be commensurate with the risk assumed.
We counsel clients to establish an appropriate level of risk given the client’s profile and
then manage that risk level through asset allocation in the portfolio, and through
security selection and diversification. Our rigorous screening of securities is intended
to avoid speculative equity investments that carry a high risk of permanent loss When
setting risk targets, we consider the special circumstances of each client, including the
following factors:
• Preservation of principal in real terms (e.g., adjusted for inflation)
• Level of current income needed
• Tax considerations
• Legal constraints
• Minimum liquidity requirements
• Acceptable level of volatility
• Time horizon
• Other circumstances
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With these considerations in mind, an investment counselor constructs and monitors a
portfolio tailored to the needs of each client. As a client’s circumstances change over
time, we adjust the portfolio to meet the new objectives.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear.
Clients’ portfolios’ performance could be hurt in certain circumstances, and are subject
to risk including:
•
Issuer risk: Securities held in clients’ portfolios decline in value because of changes
in the financial condition of, or events affecting, the issuers of these securities.
• Management risk: Our firm’s opinion about the intrinsic worth of a company or
security may be incorrect resulting in not making timely purchases or sales of
securities.
• Equity risk: Equity securities generally have greater price volatility than fixed-income
securities.
• Market risk: Stock prices decline over short or extended periods due to general
market conditions.
•
• Liquidity risk: The inability to sell a security in a timely manner or at desired prices.
• Non-U.S. issuer risk: Foreign investments tend to be more volatile than domestic
securities and are subject to risks that are not typically associated with domestic
securities. For example, such investments can be adversely affected by changes in
currency rates and exchange control regulations, unfavorable political and
economic developments and the possibility of seizure or nationalization of
companies, or the imposition of withholding taxes on income. Foreign markets
tend to be more volatile than the U.S. market due to economic and political
instability and regulatory conditions in some countries.
Interest rate risk: Fixed-income security prices generally decline due to rising
interest rates. Fixed-income securities with longer maturities tend to have higher
yields and are generally subject to potentially greater price volatility than
obligations with shorter maturities and lower yields.
• Credit risk: A security's price declines due to deterioration in the issuer's financial
condition, or the issuer fails to repay interest and/or principal in a timely manner.
• Call risk: During periods of falling interest rates, issuers of callable bonds may
benefit from the lower interest rate by redeeming the security early, before the
maturity date. This could cause the portfolio to lose potential price appreciation if
it reinvests the proceeds at lower interest rates.
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• Mortgage and asset-backed securities risk: Early repayment of principal (e.g.,
prepayment of principal due to the sale of the underlying property, refinancing, or
foreclosure) of mortgage-related securities (or other callable securities) exposes the
portfolio to a potential loss on any premium to face value paid and to a lower rate
of return upon reinvestment of principal. In addition, changes in the rate of
prepayment also affect the price and price volatility of a mortgage-related security.
Securities issued by certain U.S. government sponsored entities (GSEs), such as the
Federal National Mortgage Association (Fannie Mae) and the Federal Home Loan
Mortgage Corporation (Freddie Mac), are not issued or guaranteed by the U.S.
Treasury. In the event that these GSEs cannot meet their obligations, there can be
no assurance that the U.S. government will continue to provide support, and the
portfolio's performance could be adversely impacted.
• Municipal bond risk: U.S. state and local governments issuing municipal securities
held by the underlying funds rely on taxes and revenues from private projects
financed by municipal securities to pay interest and principal on municipal debt.
The payment of principal and interest on these obligations is adversely affected by
a variety of factors at the state or local level, including poor statewide or local
economic results, changing political sentiments, legislation, policy changes or voter-
based initiatives, erosion of the tax base or revenues of the state or one or more
local governments, natural disasters, or other economic or credit problems.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of our firm or the
integrity of our firm’s management. Clifford Swan has no such events to report. Our
firm and its personnel have had no legal or disciplinary events, no criminal or civil
actions, and no administrative proceedings before the SEC, any other federal or state
regulatory agency, or any foreign financial regulatory authority.
Item 10 – Other Financial Industry Activities and Affiliations
Clifford Swan Investment Counselors is an independent firm, solely engaged in the
investment advisory services described in Item 4 – Advisory Business. The firm is not
affiliated with any other financial firms.
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Item 11 – Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Our firm has adopted a Code of Ethics for all supervised persons, describing our high
standard of business conduct, and fiduciary duty to our clients. To obtain a copy of our
Code of Ethics at any time, please contact Gretchen Lee, Chief Compliance Officer.
Code of Ethics
All principals, officers, directors and employees of Clifford Swan Investment Counselors
shall:
• Act with integrity, competence, diligence, respect and in an ethical manner with the
public, clients, prospective clients, employers, employees, colleagues in the
investment profession, and other participants in the global capital markets.
• Place the integrity of the investment profession, the interests of clients, and the
interests of our firm above their own personal interests.
• Practice and encourage others to practice in a professional and ethical manner that
will reflect credit on themselves and our firm.
• Comply with all applicable federal and state securities laws.
• Read and abide by our Personal Trading Policy and Procedures.
• Protect the privacy of our clients.
• Promptly report any violations of our Code of Ethics to the Chief Compliance
Officer.
Participation or Interest in Client Transactions
It is Clifford Swan Investment Counselors’ policy that the firm will not affect any
principal or agency cross securities transactions for client accounts. A principal cross
transaction is generally defined as a transaction where an adviser, acting as principal
for his or her own account or the account of an affiliated broker-dealer, buys from or
sells any security to any advisory client. An agency cross transaction is defined as a
transaction where a person acts as an investment adviser in relation to a transaction in
which the investment adviser, or any person controlled by or under common control
with the investment adviser, acts as broker for both the advisory client and for another
person on the other side of the transaction. Agency cross transactions arise where an
adviser is dually registered as a broker-dealer or has an affiliated broker-dealer.
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Cross Trading of Fixed-Income Securities
When bonds are sold from one client account, they are often considered for inclusion
in another client account. If the security is deemed suitable for another account to
purchase, a cross trade pricing level is obtained from an independent broker, and if the
broker provides a bid that is within our minimum bid and maximum asked prices, the
transaction is then executed or crossed between the accounts, with transaction fees
split equally between both accounts. All fixed-income cross-trades are reviewed
quarterly by our firm’s Best Execution Committee.
Personal Trading
Employees of Clifford Swan Investment Counselors are required to abide by the firm’s
written Personal Trading Policy and Personal Trading Procedures. Clifford Swan
employees are permitted to and do own the same securities we recommend to clients.
To ensure that our clients’ interests are placed before our own, and to eliminate any
appearance of conflict of interest or self-serving activity that may result from our
personal investment efforts, our firm has developed the following procedures:
• No equity transaction in employee-related accounts will be aggregated with clients’
transactions for purposes of block trading.
• Whenever both client and employee-related trades for the same security have been
approved and are pending at the same time, discretionary clients’ trades will be
placed first. It is possible that employees could obtain a better price than clients.
• Employees must receive approval before placing trades for individual securities and
must refrain from trading any securities that our Equity Research Team is
considering buying or selling on a firm-wide basis, so that transactions for clients
are completed before they are made for personal accounts. In addition, employees
are required to report all personal transactions on a quarterly basis and report all
personal securities holdings annually.
Because the Code of Ethics permits employees to invest in the same securities as
clients, there is a possibility that employees might benefit from market activity by a
client in a security held by an employee. Our written procedures regarding employee
personal trading are intended to prevent or mitigate any conflicts of interest between
Clifford Swan Investment Counselors and its clients.
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Item 12 – Brokerage Practices
It is our policy, consistent with investment considerations, to seek a favorable
combination of best net price and execution for brokerage orders under the
circumstances. Most favorable execution is a combination of commission rates and
prompt, reliable, quality execution. In placing trades for discretionary accounts,
commissions must be in line with those charged by the industry in general. They need
not be the lowest, provided that: (a) the broker gives excellent execution, especially on
difficult trades OR (b) the broker renders other important services.
We will recommend one or more broker-dealers to clients, for brokerage and custody
services. These broker-dealers are not affiliated with our firm. Our criteria for such
recommendations are based upon: (1) the financial strength of the brokerage firm, (2)
the quality of services rendered, and (3) commission rates.
Clifford Swan receives certain services from broker-dealers with whom we do business.
These services are not contingent upon our firm committing any specific amount of
business (assets in custody or trading commissions) to the broker-dealer. These
services include access to both proprietary research and third-party research, and the
use of software that provides access to client account data (such as trade confirmations
and account statements), facilitates trade execution and allocation of aggregated trade
orders to multiple accounts, provides securities’ pricing, and facilitates payment of our
investment management fees from clients’ accounts.
We have established a system of tracking the commission dollars paid by our clients to
each brokerage firm. Our Best Execution Committee regularly reviews such
commissions to make sure that they are consistent with the basis of their value to our
clients in terms of execution capability, size of commission, and services rendered.
Orders for accounts over which we have complete discretionary authority are
aggregated (block traded) where possible with a view to obtaining lower trading costs.
We also seek negotiated commission discounts from brokers we utilize, including those
firms that furnish us other services such as research.
Our policy is generally to place trades in the following order: (1) as approved by
portfolio manager, (2) by security type, usually placing common stock trades first, using
software to electronically send common stock trades to the specific brokerages, and (3)
directed brokerage trades, which are usually placed after non-directed trades.
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On any given day, if equity trades to be placed through our two largest brokerage
relationships are approved at substantially the same time, the trader will look at the
firm’s trade rotation calendar to see where to place the trades first.
Clients have various directed brokerage options, including utilizing the services of any
firm generally recommended by Clifford Swan to provide custody and execution
services for clients, or any other broker that the client directs us to use. Clients who
direct us to use a broker other than those we generally recommend may incur extra
costs or suffer disadvantages, because they pay higher commissions in certain
transactions, or they receive less favorable executions of some transactions, or both. In
addition, a client that directs brokerage may not be able to participate in aggregated
trades. In determining whether to direct us to utilize a particular broker or dealer,
clients should compare the costs or disadvantages of such an arrangement with the
value of the custodial or other services they receive.
Item 13 – Review of Accounts
Review of clients’ accounts is a continuous process. Our Research Team conducts
ongoing and systematic reviews of the securities we use to construct our clients’
portfolios. See Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss for
information on the review process.
Investment counselors use the firm’s evaluation of securities and apply their judgment
as to the appropriate holdings for each client’s portfolio. Portfolio reviews with clients
take place in face-to-face meetings or phone calls, scheduled on either a regular basis
or as-requested basis, during which the investment counselor assigned to the account
reviews the client’s portfolio, performance, financial circumstances, investment
objectives and general market conditions.
Clients’ accounts are reconciled to their custodians’ records monthly. We deliver
written portfolio appraisals to our clients at least quarterly. Our appraisals show the
portfolio holdings, asset allocation, and estimated annual income. Clients also receive
our newsletter with articles discussing investment topics on a periodic basis.
Item 14 – Client Referrals and Other Compensation
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our firm does
not provide cash or non-cash compensation directly or indirectly to unaffiliated persons
for testimonials or endorsements (which include client referrals).
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From time to time, clients require services that are outside the scope of the investment
counseling services provided by our firm (e.g., legal counsel, accounting, or insurance
advice) and ask us for a referral. We can refer our clients to third parties, including
persons or entities that provide professional services directly to our firm. These
providers may also refer clients to us when their clients need the types of services we
provide. We do not receive or pay fees for such referrals.
Clients have no obligation to engage the services of any such introduced professionals.
Although we have experience with these service providers, Clifford Swan has not
performed due diligence on these service providers and is not responsible for the
services provided by these services providers.
Item 15 – Custody
Clifford Swan Investment Counselors does not take possession of client funds or
securities. Nevertheless, the firm is deemed to have custody of some client assets
through the direct debiting of management fees from client custodial accounts, the
existence of third-party standing letters of instruction, or service by an employee as
trustee for client accounts.
Clients will receive statements directly from the broker-dealer, bank or other qualified
custodian that holds and maintains the client’s investment assets. Custodians are
required to deliver their statements to clients at least quarterly. Clifford Swan urges
clients to carefully review their statements and compare such official custodial records
to the portfolio appraisals that we provide for them. Our appraisals could vary from
custodial statements based on accounting procedures, reporting dates, or valuation
methodologies.
Clifford Swan provides investment advisory services only and does not provide physical
safekeeping of client assets, as provided by a qualified custodian. We have
established procedures to avoid being deemed to have custody other than in the
limited circumstances mentioned above.
Item 16 – Investment Discretion
Clifford Swan usually receives discretionary authority from clients at the outset of an
advisory relationship. The authority is granted in the investment advisory agreement
and allows Clifford Swan Investment Counselors to select the identity and amount of
securities to be bought or sold. We exercise such discretion in a manner consistent
with the stated investment objectives for the particular client account. Clients assign
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Clifford Swan Investment Counselors trading authority by signing the appropriate
forms provided by the custodian holding the assets. See Item 4 – Advisory Business for
an explanation of how clients may impose restrictions on investing in certain securities
or types of securities.
Item 17 – Voting Client Securities
Our policy is to vote all proxies for our clients, except for those clients who have
reserved voting authority for themselves. We have adopted written policies and
procedures to guide us in voting proxies for our clients. To obtain a copy of our
complete proxy voting policies and procedures at any time, please contact Gretchen
Lee, Chief Compliance Officer.
Summary of Proxy Voting Policy
Proxy voting decisions are made considering the anticipated impact of the vote on the
desirability of maintaining an investment in a company, from the viewpoint of the
client, without regard to any other interests. As a matter of policy, Clifford Swan
Investment Counselors will not be influenced by outside sources whose interests
conflict with the those of clients.
Typical Proposals
Proposals that regularly appear on proxies usually pertain to the election of directors,
appointment of auditors, and approval of non-salary compensation plans.
• Election of Directors: We generally vote in favor of proposals that increase the
independence of the Board of Directors from management as well as proposals that
increase the shareholders’ ability to replace the Board, if need be. We generally
oppose proposals that would increase Board entrenchment.
• Appointment of Auditors: Proxies involving routine matters such as appointment of
auditors will generally be voted in favor of management, unless it is determined
that the auditors are not sufficiently independent of management. We generally
vote in favor of proposals to separate auditing and consulting services.
• Non-Salary Compensation: Proposals to approve Stock Compensation Plans,
Employee Stock Purchase Plans and Long-Term Incentive Plans are frequently
offered by management. These plans are often complex and must be evaluated on
a case-by-case basis. We generally vote with management unless the plans provide
unduly generous compensation for executives and/or directors or could result in
serious dilution to other shareholders.
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Summary of Procedures
Whenever possible, we vote proxies electronically via Broadridge software, on a secure
website. Ballots are prepared based upon each client’s holdings which are uploaded
directly to Broadridge from each custodian. Any paper ballots are voted through
ProxyVote as they are received.
Client Direction
Clients who have authorized us to vote proxies on their behalf are able to provide us
with written proxy voting policies or guidelines that cover issues important to them.
They can also provide us written instructions on how to vote in a particular solicitation,
and we will vote on those issues as directed.
Proxy Voting Report
Clients who have authorized us to vote proxies on their behalf can request a report
showing how we voted their shares.
Item 18 – Financial Information
Clifford Swan Investment Counselors has no financial commitment that impairs its
ability to meet contractual and fiduciary commitments to clients.
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