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Disclosure Brochure – Form ADV
Part 2A
Clarity Financial Planners, LLC
168 N. Meramec Avenue, Suite #150
Clayton, MO 63105, Phone: 314.548.2260
www.clarityfinancialplanners.com
March 26, 2025
This Brochure provides information about the qualifications and business practices of Clarity Financial Planners, LLC
(“Clarity”). If you have any questions about the contents of this Brochure, please contact us at 314.548.2260. The
information in this Brochure has not been approved or verified by the United States Securities and Exchange Commission
(“SEC”) or by any state securities authority.
Clarity Financial Planners, LLC is a registered investment advisor. Registration of an Investment Advisor does not imply any
level of skill or training. The oral and written communications of an Advisor provide you with information about which you
determine to hire or retain an Advisor.Additional information about Clarity is also available on our website
www.clarityfinancialplanners.com or on the SEC’s website at www.adviserinfo.sec.gov.
Item 2 – Material Changes
This Item of the Brochure will discuss only specific material changes that are made to the
Brochure since our last update and provide clients with a summary of such changes.
Since the last update of our brochure on 04/03/24, there has been no material changes
made.
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Item 3 - Table of Contents
Item 1 – Cover Page ................................................................................................................................................ 1
Item 2 – Material Changes ....................................................................................................................................... 2
Item 3 - Table of Contents ....................................................................................................................................... 3
Item 4 – Advisory Business ..................................................................................................................................... 4
Item 5 – Fees and Compensation ............................................................................................................................ 6
Item 6 – Performance-Based Fees and Side-By-Side Management ..................................................................... 10
Item 7 – Types of Clients ...................................................................................................................................... 10
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss Our Methods of Analysis and
Investment Strategies ............................................................................................................................................ 10
Item 9 – Disciplinary Information ........................................................................................................................... 13
Item 10 – Other Financial Industry Activities and Affiliations ................................................................................. 13
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ......................... 13
Item 12 – Brokerage Practices .............................................................................................................................. 14
Item 13 – Review of Accounts Reviews ................................................................................................................. 16
Item 14 – Client Referrals and Other Compensation ............................................................................................. 17
Item 15 – Custody .................................................................................................................................................. 18
Item 16 – Investment Discretion ............................................................................................................................ 19
Item 17 – Voting Client Securities ......................................................................................................................... 18
Item 18 – Financial Information ............................................................................................................................ 19
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Item 4 – Advisory Business
Clarity initially filed for registration with the SEC in March of 2024. Clarity is owned by Shannon F.
Moenkhaus (as of November 1, 2016) and has been providing comprehensive financial planning
services since July 2015. As of December 31, 2024, Clarity managed $117,685,250 on a
discretionary basis and $921,1333 on a non-discretionary basis.
Comprehensive Financial Planning and Portfolio Management
Clarity manages investment portfolios for individuals including high-net-worth individuals,
trusts and businesses. Clarity works with clients to determine the client's investment
objective which may be set forth in a written Investment Policy Statement that describes
an asset allocation model that confirms a client’s risk tolerance. The determination of an
appropriate portfolio for each client is a function of current and future cash flow needs,
risk tolerance, time horizon, goals, and modeled returns. Investment and portfolio
allocation software may be used to evaluate alternative portfolio designs. Clarity evaluates
the client's existing investments with respect to the client's investment policy statement.
Clarity works with new client families to develop a plan to transition from the client's
existing portfolio to the desired portfolio.
Clarity typically designs a portfolio of evidence-based no-load mutual funds or ETF’s and
may use model portfolios if the models match the client's investment policy. Clarity
allocates the client's assets among various investments taking into consideration the
overall management style selected by the client. Clarity often recommends mutual funds
and ETFs offered by Dimensional Fund Advisors (DFA), Vanguard, and other similar mutual
funds and exchange traded funds. These sponsored mutual funds follow an evidence-based
investment philosophy with low holdings turnover. Clarity prefers evidence-based mutual
funds and ETF’s investments that offer low expense ratios, low security turnover, high
transparency, and support a broadly diversified portfolio. Client portfolios may also include
some individual equity securities and highly appreciated mutual funds in situations where
disposition of these securities would present an overriding tax implication or the client
specifically requests, they be retained for a personal reason. These situations are
specifically identified in the client’s Investment Policy Statement (IPS).
Clarity manages mutual fund and equity portfolios on a discretionary basis according to
the investment policy selected by the client. A client may impose any reasonable
restrictions on Clarity’s discretionary authority, including restrictions on the types of
securities in which Clarity may invest client’s assets and on specific securities, the client
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may believe to be appropriate. These situations are identified in the client’s Investment
Policy Statement (IPS).
Clarity may also recommend fixed income portfolios, which consist of managed accounts of
laddered individual bond portfolios. Clarity will request discretionary authority from advisory
clients to manage fixed income portfolio portfolios, including the discretion to retain a third-
party fixed income manager.
Clarity will periodically review each client’s investment policy, risk profile, and discuss the re-balancing
of each client’s accounts to the extent appropriate.
In addition to managing the client’s investment portfolio and as part of the Comprehensive
Financial Planning service offering, Clarity consults with clients on various financial areas
including income and estate tax planning, capital needs analysis, business sale structures,
college financial planning, retirement planning, personal cash flow analysis, philanthropy
establishment and design of retirement plans and trust designs, among other things.
Clarity gathers required information through in-depth personal interviews. Information
gathering includes a client’s current financial status, future goals, and attitudes toward
risk. related documents supplied by the client are carefully reviewed and various types of
written reports may be prepared by Clarity. Implementation of the financial plan
recommendations is entirely at the client’s discretion although Clarity works with clients to
implement the planning recommendations. Referrals to other professionals may happen
based on the client’s needs.
Please note: comprehensive financial planning is included with portfolio management services
at no additional cost.
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Wrap Fee Programs
We do not participate in wrap fee programs.
Item 5 – Fees and Compensation
Comprehensive Financial Planning and Portfolio Management Services
Note: similar advisory services can be obtained for less. The annual fee for advisory services
will be charged as a percentage of assets under advisement or supervision according to the
schedule below:
Assets Under Advisement
First $5,000,000
Next $5,000,000
Next $5,000,000
Next $5,000,000
Annual Fee
1.00%
0.80%
0.60%
0.40%
*Minimum annual fee of $24,000
For example, an account valued at $13,000,000 would pay an effective fee of .83% with the annual fee of
$108,000. The quarterly fee is determined by the following calculation: (($5,000,000 x 1.00%)
+ ($5,000,000 x 0.80%) + ($3,000,000 x 0.60%) ÷ 4 = $27,000.
The fee schedule may be amended from time to time by Clarity upon at least forty-five (45) days
advance written notice to client, subject to client’s right to terminate the investment advisory
agreement before an increased fee schedule takes effect upon at least (30) days written notice to
Clarity.
Clarity generally requires a minimum annual fee of $24,000 for Comprehensive Financial
planning and Portfolio Management Services.
The specific manner in which fees are charged by Clarity is established in a client’s written
agreement with Clarity. Generally financial advisory fees are billed and payable quarterly in
advance based on the value of the client’s account on the last day of the previous quarter.
If the client agreement is executed at any time other than the first day of a calendar
quarter, our fees will apply on a pro rata basis, which means that the advisory fee is
payable in proportion to the number of days in the quarter for which you are a client.
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In certain circumstances, we may combine the account values of family members living in the
same household to determine the applicable advisory fee. For example, we may combine
account values for you and your minor children, joint accounts with your spouse, and other
types of related accounts. Combining account values may increase the asset total, which may
result in your paying a reduced advisory fee based on the available breakpoints in our fee
schedule stated above.
Please note: comprehensive financial planning is included with portfolio management services
at no additional cost.
We may pay a portion of our advisory fee to the sub-advisor(s) we use; however, clients will not pay our
firm a higher advisory fee as a result of any sub-advisory relationships.
We will send you an invoice for the payment of our advisory fee, or we will deduct our fee
directly from your account through the qualified custodian holding your funds and securities. We
will deduct our advisory fee only when you have given our firm written authorization permitting
the fees to be paid directly from your account. Further, the qualified custodian will deliver an
account statement to clients at least quarterly. These account statements will show all
disbursements from your account. You should review all statements for accuracy.
A client agreement may be canceled at any time, by either party, for any reason upon 30 days
written notice. Upon termination of any account at any time after the required 30-day notice, any
prepaid, or unearned fees will be promptly refunded. Clarity collects fees in advance, the fee
refunded clients may terminate the advisory relationship upon 30-days' written notice to our
firm. If the client’s advisory relationship is terminated, any fees for service not yet provided will
be refunded to the client either by check or as a deposit back into their investment account.
As a fee only advisor, Clarity does not receive any other form of compensation. We believe this policy
helps mitigate the conflict of interest inherent when a firm receives compensation based on the sale of
specific securities or investment products.
In 2018 and prior years, Clarity followed a separate fee schedule, which remains in effect with
clients who signed agreements with us during that period and who have not agreed to an
amended advisory fee schedule.
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Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you
invest, in mutual funds and exchange traded funds. The fees that you pay to our firm for
investment advisory services are separate and distinct from the fees and expenses charged by
mutual funds or exchange traded funds (described in each fund's prospectus) to their
shareholders. These fees will generally include a management fee and other fund expenses.
You will also incur transaction charges and/or brokerage fees when purchasing or selling
securities. These charges and fees are typically imposed by the broker-dealer or custodian
through whom your account transactions are executed. We do not share in any portion of the
brokerage fees/transaction charges imposed by the broker-dealer or custodian. To fully
understand the total cost you will incur, you should review all the fees charged by mutual funds,
exchange traded funds, our firm, and others. For information on our brokerage practices, refer
to the Brokerage Practices section of this brochure.
IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you withdraw the
assets from your employer's retirement plan and roll the assets over to an individual retirement
account ("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that
is subject to our management, we will charge you an asset-based fee as set forth in the
agreement you executed with our firm. This practice presents a conflict of interest because
persons providing investment advice on our behalf have an incentive to recommend a rollover
to you for the purpose of generating fee-based compensation rather than solely based on your
needs. You are under no obligation, contractually or otherwise, to complete the rollover.
Moreover, if you do complete the rollover, you are under no obligation to have the assets in an
IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company
plan while current employees may choose to move assets out of their company plan before
they retire or change jobs. In determining whether to complete the rollover to an IRA, and to
the extent the following options are available, you should consider all costs and benefits of the
rollover.
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An employee will typically have four options:
Leave the funds in your employer's (former employer's) plan.
•
• Move the funds to a new employer's retirement plan.
• Cash out by taking a taxable distribution from the plan.
• Rollover the funds into an IRA rollover account.
Each option has advantages and disadvantages, before making a change, we encourage you to speak
with your CPA and/or tax attorney.
Rolling over your retirement funds to an IRA for Clarity to manage:
• Determine whether the investment options in your employer’s retirement plan address
your needs or whether you may want to consider other types of investments.
o Employer retirement plans generally have a more limited investment menu than
IRAs.
o Employer retirement plans may have unique investment options not available to
the public such as employer securities, or previously closed funds.
• Your current plan may have lower fees than our fees.
o
If you are interested in investing only in mutual funds, you should understand the
cost structure of the share classes available in your employer’s retirement plan
and how the costs of those share classes compare with those available in an IRA.
o You should understand the various products and services you might take
advantage of at an IRA provider and the potential costs of those products and
services.
• Our strategy may have higher risk than the option(s) provided to you in your plan.
• Your current plan may also offer financial advice.
•
If you keep your assets titled in a 401(k) or retirement account, you could
potentially delay your required minimum distribution beyond age 72.
• Your 401k may offer more liability protection than a rollover IRA; each state may vary.
o Generally, federal law protects assets in qualified plans from creditors. Since
2005, IRA assets have been generally protected from creditors in bankruptcies.
However, there can be exceptions to the general rules, so you should consult
with an attorney if you are concerned about protecting your retirement plan
assets from creditors.
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• You may be able to take out a loan on your 401k, but not from an IRA.
•
IRA assets can be accessed at any time; however, distributions are subject to ordinary
income tax and may also be subject to a 10% early distribution penalty unless they
qualify for an exception such as disability, higher education expenses or the first time
purchase of a home.
•
If you own company stock in your plan, you may be able to liquidate those shares at a lower
capital gains tax rate.
• Your plan may allow you to hire us as the manager and keep the assets titled in the plan
name.
It is important that you understand the differences between these types of accounts and to
decide whether a rollover is best for you. Prior to proceeding, contact your investment
advisor representative with questions, or call our main number as listed on the cover page of
this brochure.
Item 6 – Performance-Based Fees and Side-By-Side Management
Clarity does not receive any performance-based fees.
Item 7 – Types of Clients
Clarity provides services to Individuals, high-net-worth individuals, and businesses.
In general, we charge a minimum fee of $24,000 to open and maintain an advisory account;
however, we have the right to terminate your Account if it falls below a minimum size
which, in our sole opinion, is too small to manage effectively.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss Our Methods of Analysis
and Investment Strategies
Clarity may use one or more of the following methods of analysis or investment strategies when
providing investment advice to you:
Modern Portfolio Theory - a theory of investment that attempts to maximize portfolio
expected return for a given amount of portfolio risk, or equivalently minimize risk for a given
level of expected return, by carefully diversifying the proportions of various assets.
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Risk: Market risk is that part of a security's risk that is common to all securities of the same
general class (stocks and bonds) and thus cannot be eliminated by diversification.
Long-Term Purchases - securities purchased with the expectation that the value of those
securities will grow over a relatively long period of time, generally greater than one year.
Risk: Using a long-term purchase strategy generally assumes the financial markets will go up in
the long-term, which may not be the case. There is also the risk that the segment of the market
you are invested in, or perhaps just your particular investment, will go down over time even if the
overall financial markets advance.
Purchasing investments long-term may create an opportunity cost by "locking-up" assets that may
be better utilized in the short-term in other investments.
We may use short-term purchases, short-term trading, margin transactions, option writing,
and/or short sales as investment strategies when managing your account(s). None of these
strategies are a fundamental part of our overall investment strategy, but we may use one or
more occasionally if we determine they are suitable given your stated investment objectives and
tolerance for risk.
Our investment strategies and advice may vary depending upon each client's specific financial
situation. As such, we determine investments and allocations based upon your predefined
objectives, risk tolerance, time horizon, financial information, liquidity needs and other various
suitability factors. Your restrictions and guidelines may affect the composition of your portfolio.
It is important that you notify us immediately with respect to any material changes to your
financial circumstances, including for example, a change in your current or expected income
level, tax circumstances, or employment status. We will not perform quantitative or qualitative
analysis of individual securities. Instead, we will advise you on how to allocate your assets
among various classes of securities or third-party money managers. We primarily rely on
investment model portfolios and strategies developed by third-party money managers and
their portfolio managers. We may replace/recommend replacing a third-party money manager
if there is a significant deviation in characteristics or performance from the stated strategy
and/or benchmark.
Tax Considerations
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Our strategies and investments may have unique and significant tax implications. Tax efficiency is
a primary consideration in the management of your assets. Regardless of your account size or any
other factors, we strongly recommend that you consult with a tax professional regarding the
investing of your assets.
Moreover, custodians and broker-dealers must report the cost basis of equities acquired in
client accounts on or after January 1, 2011. We will provide instructions to your custodian
allowing us to choose "optimal tax method" for calculating the cost basis of your investments.
You are responsible for contacting your tax advisor to determine if this accounting method is
the right choice for you. If your tax advisor believes another accounting method is more
advantageous, provide written notice to our firm Immediately, and we will alert your account
custodian of your individually selected accounting method. Decisions about cost basis
accounting methods will need to be made before trades settle, as the cost basis method cannot
be changed after settlement.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not
represent or guarantee that our services or methods of analysis can or will predict future results,
successfully identify market tops or bottoms, or insulate clients from losses due to market
corrections or declines. We cannot offer any guarantees or promises that your financial goals and
objectives will be met. Past performance is in no way an indication of future performance.
Recommendation of Particular Types of Securities
We primarily recommend no-load institutional mutual funds and ETFs. However, we may advise
on other types of investments as appropriate for your unique needs, goals, and tolerance for risk.
Each type of security has its own unique set of risks, which are impossible to list her in their
entirely. Even within the same type of investment, risks can vary widely. Generally, the higher the
anticipated return of an investment, the higher the risk of loss associated with the investment.
Mutual Funds and Exchange Traded Funds
Mutual funds and exchange traded funds ("ETF") are professionally managed collective
investment systems that pool money from many investors and invest in stocks, bonds, short-
term money market instruments, other mutual funds, other securities, or any combination
thereof. The fund will have a manager that trades the fund's investments in accordance with the
fund's investment objective. While mutual funds and ETFs generally provide diversification, risks
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can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to
a significant degree, or concentrates in a particular type of security (i.e., equities) rather than
balancing the fund with different types of securities. ETFs differ from mutual funds since they
can be bought and sold throughout the day like stock which means their price can fluctuate
throughout the day. The returns on mutual funds and ETFs can be reduced by the costs to
manage the funds. Also, while some mutual funds are "no load" and charge no fee to buy into,
or sell out of, the fund, other types of mutual funds do charge such fees, which may reduce
returns. Mutual funds may also be "closed end" or "open end". So-called "open end" mutual
funds continue to allow in new investors indefinitely whereas "closed end" funds have a fixed
number of shares to sell, which limits their availability to new investors.
Item 9 – Disciplinary Information
We are required to disclose the facts of any legal or disciplinary events that are material to
a client's evaluation of our advisory business or the integrity of our management. We do
not have any required disclosures under this item.
Item 10 – Other Financial Industry Activities and Affiliations
Clarity has no other financial industry activities or affiliations.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Clarity has adopted a Code of Ethics expressing the firm’s commitment to ethical conduct.
Clarity’s Code of Ethics describes the firm’s fiduciary duties and responsibility to clients. The
Code of Ethics includes provisions relating to the confidentiality of client information, a prohibition
on insider trading, restrictions on the acceptance of significant gifts and the reporting of certain
gifts and business entertainment items, and personal securities trading procedures, among other
things. All supervised persons at Clarity must acknowledge the terms of the Code of Ethics
annually, or as amended.
Individuals associated with Clarity may buy or sell securities for their personal accounts identical to,
and/or different from those recommended to clients. It is the expressed policy of Clarity that no
person employed by the firm shall prefer his or her own interest to that of an advisory client or
make personal investment decisions based on investment decisions of advisory clients.
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Clarity’s employees and persons associated with Clarity are required to follow Clarity’s Code of
Ethics. Subject to satisfying this policy and applicable laws, officers, directors and employees of
Clarity and its affiliates may trade for their own accounts in securities which are recommended to
and/or purchased for Clarity’s clients. The Code of Ethics is designed to assure that the personal
securities transactions, activities and interests of the employees of Clarity will not interfere with (i)
making decisions in the best interest of advisory clients and (ii) implementing such decisions
while, at the same time, allowing employees to invest for their own accounts. Under the Code,
certain classes of securities have been designated as exempt transactions, based upon a
determination that these would materially not interfere with the best interest of Clarity’s clients. In
addition, the Code requires pre-clearance of certain transactions. Nonetheless, because the Code
of Ethics in some circumstances would permit employees to invest in the same securities as
clients, there is a possibility that employees might benefit from market activity by a client in a
security held by an employee. Employee trading is continually monitored under the Code of
Ethics, and to reasonably prevent conflicts of interest between Clarity and its clients. It is Clarity’s
policy that the firm will not affect any principal or agency cross securities transactions for client
accounts. Clarity will also not cross trades between client accounts. Principal transactions are
generally defined as transactions where an advisor, acting as principal for its own account or the
account of an affiliated broker-dealer, buys from or sells any security to any advisory client. A
principal transaction may also be deemed to have occurred if a security is crossed between an
affiliated fund and another client account. An agency cross transaction is defined as a transaction
where a person acts as an investment advisor in relation to a transaction in which the investment
advisor, or any person controlled by or under common control with the investment advisor, acts as
broker for both the advisory client and for another person on the other side of the transaction.
Agency cross transactions may arise when an advisor is dually registered as a broker-dealer or
has an affiliated broker-dealer.
Clarity will provide a complete copy of its Code of Ethics to any client or prospective client
family upon request.
Item 12 – Brokerage Practices
Clarity recommends the brokerage and custodial services of Charles Schwab & Company, Inc.
The recommended Custodian is a securities broker-dealer and a member of the Financial
Industry Regulatory Authority and the Securities Investor Protection Corporation. We believe that
the recommended Custodian provides quality execution services for you at competitive prices.
Price is not the sole factor we consider in evaluating best execution. We also consider the quality
of the brokerage services provided by the Custodian, including the value of the Custodian's
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reputation, execution capabilities, commission rates, and responsiveness to our clients and our
firm. In recognition of the value of the services the Custodian provides, you may pay higher
commissions and/or trading costs than those that may be available elsewhere.
Clarity participates in the Schwab Advisor Services (SAS) program offered to independent
investment advisors by Charles Schwab and Company, INC. (“Schwab”). Through Schwab Advisor
services, Schwab provides us and our clients with institutional brokerage services, trading, custody,
reporting and related services – many of which are not typically available to Schwab retail
customers. Schwab is a FINRA member broker dealer.
Research and Other Soft Dollar Benefits
We do not have any soft dollar arrangements.
Economic Benefits
As a registered investment advisor, Clarity has access to the institutional platform of your account
custodian. As such, we also have access to research products and services from your account
custodian and/or other brokerage firm. These products may include financial publications,
information about particular companies and industries, research software, and other products or
services that provide lawful and appropriate assistance to our firm in the performance of our
investment decision-making responsibilities. Such research products and services are provided to
all investment advisors that utilize the institutional services platforms of these firms and are not
considered to be paid for with soft dollars. However, you should be aware that the commissions
charged by a particular broker for a particular transaction or set of transactions may be greater
than the amounts another broker who did not provide research services or products might charge.
Brokerage for Client Referrals
Clarity does not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
Directed Brokerage
Clarity routinely requires that clients direct our firm to execute transactions through Charles
Schwab & Company, Inc. As such, we may be unable to achieve the most favorable execution
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of your transactions and you may pay higher brokerage commissions than you might otherwise
pay through another broker-dealer that offers the same types of services. Not all advisors
require their clients to direct brokerage.
Block Trades
We do not combine multiple orders for shares of the same securities purchased for advisory
accounts we manage (this practice is commonly referred to as "block trading") because we
invest solely in mutual funds, which do not trade in blocks. Clarity generally does not
aggregate any client transactions in mutual funds or other securities. Client accounts are
individually reviewed and managed, and, transactions costs are not saved by aggregating
orders in which Clarity arranges transactions.
Item 13 – Review of Accounts Reviews
All client accounts are review at least annually. Additional client account reviews will occur
upon client request, changes in market conditions, new information about an investment, change
in tax laws, or other pertinent events.
Account assets are supervised continuously, and formally reviewed at least annually, by
members of Clarity. The review process contains each of the following elements:
assessing client goals and objectives;
•
evaluating the employed strategy(ies);
•
• monitoring the portfolio(s); and
addressing the need to rebalance.
•
Additional account reviews may be triggered by any of the following events:
a specific client request;
•
tax loss harvesting opportunities;
•
updating of client goals and objectives;
changes in risk/return objectives;
•
•
contributions and withdrawals; and
•
• market/economic conditions.
For fixed income portfolios, certain account review responsibilities may be delegated to a third-
party fixed income sub-advisor as described earlier in this document.
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Employee Benefit Retirement Plan Services - plan assets are reviewed annually according to the standards
and situations described above for portfolio management accounts.
Reports
All clients receive quarterly performance reports. The reports summarize the client’s account an
asset allocation, portfolio performance, current positions, and current market value. Clients also
receive monthly or quarterly statements from account custodian, which will outline the client’s
current position and current market value.
Employee Benefit Retirement Plan Services - Plan sponsors are provided with quarterly
information and annual performance reviews from their custodian. In addition, plan
participant education information may also be provided to the Plan Sponsor or Administrator
for distribution to the participants of the plan.
Item 14 – Client Referrals and Other Compensation
As indicated under the discourse for (Item 12) above for disclosures on research and other
benefits we may receive resulting from custodian and mutual fund companies in connection with
utilizing their services that may not be available to retail clients. These services are generally
available to independent investment advisors on an unsolicited basis at no charge to them.
Mutual fund companies and custodians; including DFA, Vanguard and Schwab; provide
continued education for Clarity personnel. They may also provide other services intended to help
Clarity manage and further develop its business. These may include consulting, publications and
conferences on practice management, information technology, business succession, regulatory
compliance, and marketing. These services are designed to assist Clarity in planning and
designing its services for business and professional growth.
Beyond the disclosures provided in this Brochure, Clarity does not receive any
compensation from any third party in connection with providing investment advice to clients.
Clarity does not enter into any commitments with brokers for transaction levels in changes for any
services or products from brokers. DFA, NAPFA, and XYPN, through their web-based service,
may provide referrals of clients to Clarity.
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Clarity and our advisory personnel refer Clarity clients to a variety of non-affiliated service
providers. Neither Clarity nor its advisory personal receive payments directly for referrals.
Clarity does not engage third parties to solicit referral business and does not receive compensation for
providing referrals to third parties.
Item 15 – Custody
As paying agent for Clarity, your independent custodian will directly debit your account(s) for the
payment of our advisory fees. This ability to deduct our advisory fees from client accounts
causes our firm to exercise limited custody over your funds or securities. Clarity does not have
physical custody of any client funds and/or securities. Client funds and securities will be held
with a bank, broker-dealer, or other qualified custodian. You will receive account statements from
the qualified custodian(s) holding your funds and securities at least quarterly. The account
statements from your custodian(s) will indicate the amount of our advisory fees deducted from
your account(s) each billing period. Clients are encouraged to carefully review such official
custodial records to the statements provided by Clarity. Our statements may vary from custodial
statements based on accounting procedures, reporting dates or valuation methodologies of
certain securities.
Item 16 – Investment Discretion
Clarity requires that it be provided with written authority to determine which securities, and in
what amounts, are bought or sold. For fixed income securities, this authority will include the
discretion to retain a third-party money manager for fixed income accounts. Any limitations on
this discretionary authority shall be included in this written authority statement. Clients may
change/amend these limitations as required. Such amendments shall be submitted in writing.
When selecting securities and determining amounts, Clarity observes the investment policies,
limitations and restrictions of the clients for which it advises. Investment guidelines and
restrictions must be provided to Clarity in writing.
Item 17 – Voting Client Securities
Proxy Voting: As a matter of firm policy and practice, Clarity does not have any authority to, and
does not vote proxies on behalf of, advisory clients. Clients retain the responsibility for receiving
and voting proxies for any and all securities maintained in client portfolios. Clients will receive
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applicable proxies directly from the issuer of securities held in clients’ investment portfolios. Clarity,
however, may provide advice to clients regarding the clients' voting of proxies.
Class Actions, Bankruptcies and Other Legal Proceedings: Clients should note that Clarity will
neither advise nor act on behalf of the client in legal proceedings involving companies whose
securities are held or previously were held in the client’s account(s), including, but not limited to,
the filing of “Proofs of Claim” in class action settlements. If desired, clients may direct Clarity to
transmit copies of class action notices to the client or a third party. Upon such direction, Clarity will
make commercially reasonable efforts to forward such notices in a timely manner.
Item 18 – Financial Information
Clarity does not accept client fees of $1,200 or more in excess of six months in advance. There are no
conditions reasonably likely to occur that would impair our ability to meet contractual commitments to clients.
Clarity has never been the subject of a bankruptcy proceedings.
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