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Item 1.
Cover Page F
Brochure of
Churchill Management Corp.
(doing business as Churchill Management Group)
5900 Wilshire Boulevard
Suite 400
Los Angeles, CA 90036
877-937-7110 (toll free)
www.churchillmanagement.com
March 21, 2025
This brochure provides information about the qualifications and business practices of Churchill
Management Corp., doing business as Churchill Management Group (“Churchill”). If you have
any questions about the contents of this brochure, please contact us at 877-937-7110. The
information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any state securities authority.
information about Churchill also
is available on
the SEC’s website at
Additional
www.adviserinfo.sec.gov.
Although Churchill is a “Registered Investment Adviser,” that registration does not imply a certain
level of skill or training.
Material Changes
Item 2.
Not applicable.
1
TABLE OF CONTENTS
Item 3.
Table of Contents
Page
Item 1. Cover Page .......................................................................................................... 1
Item 3. Table of Contents ................................................................................................ 2
Item 4. Advisory Business ............................................................................................... 3
Item 5. Fees And Compensation .................................................................................... 3
Item 6. Performance-Based Fees And Side-By-Side Management ............................. 7
Item 7. Types Of Clients ................................................................................................. 7
Item 8. Methods Of Analysis, Investment Strategies And Risk Of Loss .................... 7
Item 9. Disciplinary Information ................................................................................. 26
Item 10.
Other Financial Industry Activities And Affiliation .......................... 26
Item 11.
Code Of Ethics, Participation Or Interest In Client Transactions And
Personal Trading .................................................................................... 27
Item 12.
Brokerage Practices ............................................................................... 29
Item 13.
Review Of Accounts ............................................................................... 32
Item 14.
Client Referrals And Other Compensation ......................................... 33
Item 15.
Custody ................................................................................................... 33
Item 16.
Investment Discretion ............................................................................ 33
Item 17.
Voting Client Securities ......................................................................... 33
Item 18.
Financial Information ............................................................................ 34
Item 19.
Requirements For State-Registered Advisers ..................................... 34
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Item 4.
Advisory Business
Churchill is a California corporation that has been in business since 1963. Churchill serves as the
investment adviser to multiple client Accounts and investment limited partnerships. As of
December 31, 2024, Churchill had total discretionary assets under management of approximately
$9,862,212,182 and had total non-discretionary assets under management of approximately
$221,693,968.
Churchill invests on behalf of its clients principally, but not solely, in equity and equity-related
securities that are traded publicly, but is authorized to enter into any type of investment transaction
that it deems appropriate, pursuant to the terms of the client’s partnership or other Account
agreement
The investors in the funds that Churchill manages have no opportunity to select or evaluate any
fund investments or strategies. Churchill selects all fund investments and strategies.
Churchill also provides financial planning services for clients that specifically engage Churchill
for that service. Churchill may assist a Client in hiring professionals, such as CPAs and Estate
Attorneys, but does not endorse any such professional. It is ultimately the Client's responsibility
to interview and hire such professional based on their own judgment.
Churchill also provides advice to Retirement Plan clients regarding the investment options,
including investment options managed by Churchill that may be offered to participants in the
Retirement Plan.
Each client selects a strategy based on the individual needs of the client. Churchill’s discretionary
authority can be limited as described in Item 16.
Item 5.
Fees And Compensation
A.
General Terms.
A client may terminate an Account at will at any time or may change an Account classification on
notification to Churchill. All management fees are charged against the brokerage or other
custodian Account, unless otherwise specifically negotiated with a client.
The management fee is billed and computed quarterly in advance based on the total value of the
Account at the beginning of each quarterly computation period. If additions or withdrawals are
made to or from an Account during a given quarter, management fees on the incremental additions
or withdrawals are not prorated and no refund or additional management fee is due. These
withdrawals include, but are not limited to, client directed withdrawals, broker fees, management
fees, wire transfers fees, and transactions costs. However, upon termination of an Account,
Management will refund prepaid management fees from the date of termination. Management
fees are payable on the first day of the first, fourth, seventh and tenth month of the management
year. The frequency with which a relationship is billed does not change regardless of any changes
to the size of the relationship.
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Prior to October 2016 (and some new accounts that opened thereafter for relationships which
opened prior to October 2016) the management fee for Account relationships under $1 million, at
the time the relationship is initially billed (regardless of any future additions to an Account or
additional Accounts added to the relationship after the first billing), is computed semi-annually
(quarterly if over $1 million) in advance based on the total value of the Account at the beginning
of each semi-annual or quarterly computation period. If additions or withdrawals are made to or
from an Account during a given billing period, management fees on the incremental additions or
withdrawals are pro-rated daily and are payable or reduced at the beginning of the next period. No
proration is provided for expenses, including but not limited to, broker fees, management fees,
wire transfers fees, and transactions costs. Management fees are payable on the last day of the first
month (new Account first billing may be paid prior to the last day of the first month) and the last
day of the seventh month of the management year if billed semi-annually. Management fees are
payable on the first, fourth, seventh and tenth month of the management year if billed quarterly.
The frequency with which a relationship is billed does not change regardless of any changes to the
size of that relationship.
If the Client does not wish to have fees deducted from the Account and wishes to pay fees from
another Account or via invoice, direction must be provided to Churchill. Churchill will have sole
discretion in allowing fees to be billed separately and not taken from the Account. In all events if
Client is ever more than 60 days delinquent on paying any portion of fees due, Client authorizes
Churchill to take such fees directly from the Account (even in the case of a Retirement Account).
In the event that the client terminates, prepaid fees are refunded for the period remaining between
the date of termination and the end of the period for which the fee was prepaid. However, Churchill
reserves the right to offset any refund for any losses suffered by Churchill due to a trading error at
the closing of the Account caused by the client failing to provide proper notice as required in the
Management/Relationship Agreement.
A one-time fee of $1,000 to cover Account set-up expenses will apply if the client terminates the
Account within the first six months. This fee can be deducted from any reimbursement owed to
client for fees prepaid.
In certain unique relationships, the terms for fees and billing may differ than those described above,
typically in wrap type relationships or unique relationships with a broker, brokerage office or
brokerage firm. Accounts managed with a cash reserve fixed income strategy, which may be
opened by a client in anticipation of later being invested in another strategy may also have different
(or no) fees, if any.
Annual Management Fees. Although fees may vary and may be negotiated, the typical
B.
annual management fees for the Accounts (including bonds and other fixed income assets) are:
(i)
Fee Schedule for Maximum Growth Tactical Strategy:
1.25%
(ii)
Tiered Fee Schedule for Premier Wealth Tactical (previously known as Premier
Wealth), Premier Wealth Tactical Core (previously known as Premier Wealth Publicly Traded
Funds), ETF Sector Rotation (previously known as Smart Sector), Equity Growth and Value
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(previously known as Elite Equity), Equity Dividend Income, Tactical Opportunity (previously
known as Strategic Growth), Equity Growth Opportunity and all the Premier Wealth Tactical Core/
ETF Sector Rotation Strategies (also known as Churchill Moderate, Churchill Moderately
Aggressive, Churchill Aggressive):
1.0% on Account relationships under $2,500,000
.80% on the next $2,500,000
.70% on the next $5,000,000
.60% on the balance
Only Strategies with the same fee schedule are combined when calculating relationship size for
tiered fee reductions. Churchill reserves the right to charge clients less than set forth in the
Management/Relationship Agreement.
(iii)
Sub-Advised Accounts. At the direction of the client, Churchill may engage the
Sub-Adviser (as defined below) to manage a portion of the Client’s assets. The Sub-Adviser
charges the following fees, which are payable by the client.
.65% on Sub-Advised Accounts $2,500,000
.60% on the next $2,500,000
.55% on the next $5,000,000
.50% on the balance
Additionally, Churchill receives a management fee of .35% of the assets in the
Sub-Advised Accounts (assets in Sub-Advised Accounts are not included in the
calculation of other management fees payable to Churchill).
(iv)
Endorsers (previously known as solicitors) and Joint Advisers. Churchill’s annual
management fees for Accounts introduced by third-party endorsers or joint advisers vary and are
available on request.
(v)
Fee Waiver. Churchill has the discretion to waive the first tier (1.2%) of the fee
schedule and typically does so for account relationships which start with more than $750,000
(which relationship size does not include Maximum Growth Tactical accounts).
(vi) Pre-2018 Clients. Account relationships (which relationship size does not include
Maximum Growth Tactical accounts) signed before late 2018 under $500,000, at the time of
signing or thereafter, were charged 1.2% at Churchill’s discretion.
(vii) Pre-2012 Clients For any relationship signed prior to September 1st, 2012
(including accounts that opened subsequent to September 1st, 2012), including those beginning
with a relationship size equal to or greater than $500,000 (which relationship size does not include
Maximum Growth Tactical accounts), which subsequently drops below $450,000 due to
investment losses or withdrawals or otherwise, the fee will increase to 1.20% for Premier Wealth
Tactical, Premier Wealth Tactical Core, ETF Sector Rotation, Equity Growth and Value, Equity
Dividend Income, Premier Wealth Tactical Core/ ETF Sector Rotation (also known as Churchill
Moderate, Churchill Moderately Aggressive, Churchill Aggressive as of late 2020), and Tactical
Opportunity at Churchill’s discretion. In addition, Maximum Growth Tactical Accounts signed
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prior to September 1st, 2012 are typically charged 2% per annum.
(viii) Pre-2009 Clients. Account relationships signed before mid to late 2007 had a lower
fee schedule starting at 1%. Account relationships opened before late 2009 have their billing cycle
(quarterly vs. semi-annually) based upon whether the Account relationship was equal to or above
$2,500,000 or below $2,500,000 or if the Account relationship was referred by the Charles Schwab
Network Program. Furthermore, in order for those Accounts to increase their fee to 1.2% (if they
began at 1%) the value of the Account had to drop below $400,000. At times, Churchill may not
increase the fee for Accounts below $500,000.
(ix) Wrap-Fee/Model Portfolio Program. Churchill participates in wrap-fee or model
portfolio programs wherein Churchill receives an annual asset fee, charged quarterly. The annual
fees typically range from 30 bps to 80 bps and are negotiated with the sponsor of each program.
The services provided by Churchill to those clients differ from those provided to full service clients
in that the contact with the client is directed through the sponsor, and quarterly performance is
reported to the sponsor, as well as the client. Churchill may act as a sub-adviser to the sponsor, or
the sponsor may receive Churchill’s model portfolio and, based on that model, the sponsor may
exercise investment discretion. The sponsor (not Churchill) determines each client’s investment
objectives and suitability. See description of brokerage practices under Item 12, below.
(x) Chartwell Family Funds. Churchill acts as the investment adviser to the Chartwell
Family Funds, California Limited Partnerships (the “Chartwell Funds”), (see Item 8, below). Each
Limited Partner pays a monthly management fee of typically 0.07% - 0.09% of assets under
management. If a client of Churchill invests as a Limited Partner of a Chartwell Family Fund, the
amount invested by the client is not included in the client’s Churchill-managed Account for
purposes of calculating a management fee, and that Limited Partner pays only its share of the fee
as a Limited Partner of the Fund.
(xi)
Retirement Plan Advice and Other Fee Arrangements. Notwithstanding the fee
structures set forth above, from time to time other management fees for Accounts are subject to
negotiation and alterations in billing practice at the discretion of Churchill. For example, these
practices may differ when the custodian, as opposed to Churchill, is calculating the management
fee.
C. Mutual Fund Fees. Accounts that invest in mutual funds (including ETFs) also pay,
indirectly, investment advisory fees to the managers of those funds.
D.
Fees of Other Advisers. Churchill believes that its fees are competitive with fees charged
by other investment advisers for comparable services. Comparable services may be available,
however, from other sources for lower fees.
E.
Chartwell Funds’ Agreements. Churchill’s relationships with the Chartwell Funds are
terminable on expiration of the Chartwell Fund’s term, dissolution of the Chartwell Fund or on
Churchill’s withdrawal as general partner. Each Limited Partner may withdraw from a Chartwell
Fund, on specified prior written notice, on the last day of any calendar month.
F.
Fees on Termination. In all cases, expenses and the pro rata portion of the management
fee through the date of termination are charged to the Account. All prepaid but unearned
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management fees are refunded on termination of a client’s Account. An investor who withdraws
from a Chartwell Fund on a date other than the last day of a month, however, does not receive a
refund of the management fee previously paid.
G.
Costs. Each Account is responsible for its own costs and expenses, including trading costs
and expenses (such as brokerage commissions and clearing and settlement charges). Churchill
bears its own operating, general, administrative and overhead costs and expenses, other than the
expenses described above. All or a portion of these costs and expenses may be paid, however, by
securities brokerage firms that execute clients’ securities trades, as discussed in Item 12 below.
Financial Planning. Churchill does not typically charge any fee for financial planning
H.
services.
Item 6.
Performance-Based Fees And Side-By-Side Management
Churchill currently manages only Accounts that pay asset-based management fees as described in
Item 5. It does not manage Accounts that pay performance-based compensation.
Item 7.
Types Of Clients
Churchill provides investment advice to individuals, trusts, pension plans, investment funds and
other types of entities. Churchill prefers Accounts with a minimum of $750,000. Investors in the
Chartwell Funds are required to invest a minimum of $1,000,000, but Churchill may waive this
minimum.
Item 8.
Methods Of Analysis, Investment Strategies And Risk Of Loss
Financial Planning Services. Churchill provides financial planning services to clients that
specifically engage Churchill for that service. The planning can include defining goals, designing
a plan, assisting with implementing the plan, and evaluating and adjusting the plan over time, at
the request of the client. The financial planning includes advice regarding securities investing,
and may include discussions of a client’s tax, insurance, employee benefits, estate planning and
other issues. Churchill, however, does not provide legal, insurance, employee benefit, estate
planning, tax or accounting advice, and the client must rely on legal, insurance and accounting
professionals for that advice and documentation.
Investment Strategies
General Investment Approach. Churchill believes that over the long term both financial markets
and economic environments tend to move in a cyclical fashion. Churchill’s studies have shown
that various investments provide significantly different results dependent upon where the market
is in various economic cycles. It is Churchill’s philosophy that understanding these cycles provides
an outstanding reference point from which to make investment decisions.
Since 1963, Churchill has developed and successfully used technical, fundamental and sentiment
indicators that guide Churchill in the investment arena for certain strategies. Churchill may use
these market indicators as tools in a “top-down” manner to help Churchill make decisions about
the allocation of client assets between various types of asset classes, while Churchill may evaluate
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the particular investments in a “bottom-up” approach. Churchill uses these analytical tools to
gauge and manage the degree of risk and reward involved with differing investments in the market
environment.
Some investment strategies are developed at Churchill by using basic "top down” inputs: for
example, forecasts by economists who have had positive success records; the outlook for money
supply growth and for interest rates; the monetary and fiscal policies of the federal government
and international monetary policies. Fundamental research may be aided and confirmed by
research from carefully screened institutional firms. In addition, Churchill typically reviews the
company’s annual and quarterly reports and other information that might be provided by the
company. Churchill’s own technical and fundamental evaluations of the debt and equity markets
are based on economic and psychological indicators. Churchill maintains many of these indicators
in-house, and subscribes to various outside services.
The investment strategies summarized in Item 8 represent Churchill’s current intentions, are
general in nature and are not exhaustive. Based on each client’s Management Agreement, there
may be no limits on the types of securities in which Churchill may take positions on behalf of its
clients, the types of positions it may take, the concentration of its investments or the amount of
leverage that it may use. Churchill may use any trading or investment techniques, whether or not
contemplated by the expected investment strategies described in this Form ADV 2. In addition,
there are limitations in describing any investment strategy due to its complexity, confidentiality
and indefinite nature. Depending on conditions and trends in securities markets and the economy
generally, Churchill may pursue any objectives or use any techniques that it considers appropriate
and in the interest of its clients to the extent permitted in a client’s Management/Relationship
Agreement.
Churchill offers several securities management strategies, including (I) Premier Wealth Tactical
and Premier Wealth Tactical Core, (II) ETF Sector Rotation, (III) Premier Wealth Tactical
Core/ETF Sector Rotation (also known as Churchill Moderate, Churchill Moderately Aggressive,
Churchill Aggressive), (IV) Equity Growth and Value, (V) Equity Dividend Income (VI)
Maximum Growth Tactical, (VII) Tactical Opportunity, (VIII) Equity Growth Opportunity and
(IX) Balanced Accounts with each equity strategy (other than Maximum Growth Tactical). Some
clients may also invest in a Real Estate Partnership or a Chartwell Fund (as described in such
investment fund’s offering documents). These actively managed strategies are long-term
investments, and no guarantee can be made as to achieving a client’s goals or performance over
any given period. No guarantee can be made as to curtailing tax liabilities and a Client should
look to a separate tax adviser to provide assistance as to tax advice regarding all the strategies.
Further discussion of each strategy and some of the investment risks are set forth below.
Churchill may liquidate all assets of the Account to be managed under any Equity Strategy
immediately upon signing the New Account Form for that Account, regardless of any tax
ramifications or penalties that Client might suffer. This liquidation may occur prior to the Account
opening on Churchill’s reporting and portfolio management system. Thus, all future reporting to
Client from Churchill will not include these liquidating transactions. A Client may request an
exception regarding one or more assets existing in the Account in writing at the time the New
Account Form for that Account is signed by Client. Furthermore, Churchill may wait to purchase
investments in the Account as assets come under Churchill’s control, which time frame is solely
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in Churchill’s discretion. This is true even if Churchill is bullish as to potential investment
opportunities.
Accounts might own different investments than other Accounts in the same strategy based on
numerous factors, such as when the Account opened, modeling practices and market conditions.
I.
Premier Wealth Tactical and Premier Wealth Tactical Core
Premier Wealth Tactical and Premier Wealth Tactical Core’s aim is to achieve growth over
the long-term by judging the prevailing risks in the stock market and by increasing or decreasing
stock market exposure in response to those perceived risks. The Premier Wealth Tactical Strategy
will invest in stock of companies, American Depository Receipts (“ADRs”) or publicly traded
funds (exchange traded funds (“ETFs”) or other investment/mutual funds) that Churchill believes
have the potential for significant price increases, domestic or foreign. The Premier Wealth Tactical
Core Strategy will invest in publicly traded funds (exchange traded funds (“ETFs”) or other
investment/mutual funds) that Churchill believes have the potential for significant price increases,
domestic or foreign. Accounts may stay fully invested in equities except during periods of concern.
The percentage invested in the stock market may vary substantially as Churchill assesses market
risk or the risks versus benefits of owning individual securities.
Investment Approach (Premier Wealth Tactical and Premier Wealth Tactical Core). The
impact of a bear market on a stock portfolio can be devastating to individual investors. It can take
investors years to recover their losses. Premier Wealth Tactical and Premier Wealth Tactical Core
aim to preserve capital during times of high risk through the use of cash and cash equivalents. The
percentage of the strategies invested in the stock market may vary substantially depending on
Churchill’s judgment as to the prevailing risk in the market. When Churchill believes risks in the
stock market are low, Churchill will increase the exposure to equities to attempt to take advantage
of growth opportunities. When Churchill believes risks in the stock market are high, all of or a
portion of the equity exposure may be moved to more stable short-term fixed income instruments
and cash equivalent alternatives with the goal of protecting capital.
Premier Wealth Tactical’s equity or stock market philosophy can best be described as
earnings growth driven under its fundamental approach within a technically oriented framework.
Premier Wealth Tactical purchases the stock of companies it believes will have significant price
appreciation. Additionally, Premier Wealth Tactical seeks to buy those companies in which
Churchill has a sufficient degree of comfort, so they can be held with confidence for the long-term
when Churchill believes market risks are low. Churchill uses computer databases to attempt to
identify the stocks that typically exhibit positive technical characteristics. After these stocks are
identified, a significant amount of fundamental research on the individual company as well as the
industry in which it operates is conducted. Churchill’s objective is to own companies with strong
competitive positions and formulas for growth that are proven and sustainable. A company
typically needs to exhibit growing revenues and earnings, and a management team capable of the
challenge of managing a fast growing company. Once a stock is purchased, in-depth research of
the company continues ensuring that the fundamentally sound formula remains in place. In some
circumstances, Premier Wealth Tactical may significantly utilize publicly traded funds (exchange
traded funds (“ETFs”) or other investment/mutual funds), some of which may purchase foreign
9
securities and stocks on foreign exchanges, to augment the strategy. In fact, at times, the strategy
may choose to be solely invested in publicly traded funds.
Premier Wealth Tactical Core will invest in publicly traded funds (exchange traded funds
(“ETFs”) or other investment/mutual funds), domestic or foreign, that Churchill believes have the
potential for significant price increases and will not purchase individual stocks.
Note, other mutual funds could be purchased within these strategies if it is considered to
be in the best interest of the client due to account size, to acquire money market alternatives or
otherwise.
Selling Approach (Premier Wealth Tactical and Premier Wealth Tactical Core). One of
the more difficult decisions in equity investing is determining when to sell a stock or other equity
investment. The Investment Management Team at Churchill may reduce or eliminate its position
in a company or investment fund when it believes the fundamentals have deteriorated, when the
company or investment fund exhibits unusually negative technical characteristics, or when overall
comfort level regarding the company or investment fund or the market environment changes.
Churchill may also sell for the reason of success for the dual purpose of realizing profits
and reducing exposure. That is, as a company experiences growth in revenues, earnings and share
price appreciation, the Investment Management Team may begin to pare back core positions, often
through partial sales, which may be in the form of profit. This action attempts to protect and capture
profits in an Account and also reduces exposure to a company that may have become too expensive
or has grown to a relatively large percentage of the portfolio.
Changes In Allocation (Premier Wealth Tactical and Premier Wealth Tactical Core). In all
events each Account is assigned general investment percentage goals/guidelines which may
change from time to time on written or oral direction from the client. The client understands these
goals/guidelines are approximate and the actual amount invested in each asset class may vary
considerably depending on Churchill’s assessment of market risk. At times, Churchill may choose
to invest Accounts, including Accounts which have assets with a fixed income and equity
goal/guideline, above the equity goal/guideline set by the client, effectively adjusting the balance
of the portfolio, as Churchill determines in its sole discretion that under present market conditions
so doing would be in the reasonable best interests of the portfolio. Notwithstanding clients’
investment strategies and restrictions, Churchill may employ defensive investment strategies
which may allow for unforeseen short-term gains. This may mean investing all or part of the assets
of a portfolio with an equity goal in cash, cash equivalents or debt securities if Churchill determines
in its sole discretion that under the applicable facts and circumstances, including, without
limitation, economic, market or political conditions, so doing would be in the reasonable best
interest of the portfolio.
II.
ETF Sector Rotation.
ETF Sector Rotation has two options. The first is tied 100% to the sectors making up the
Standard & Poor’s 500 Index through the use of sector ETFs. These sector ETFs may hold a larger
number of equities than those in the Standard & Poor’s 500 Index, including equities not within
the Index. The second is tied to the sectors making up the Standard & Poor’s 500 as defined in
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option one above, Russell Market Capitalization and Style sectors and International sectors
through the use of ETFs with specific allocation goals selected by each Client. As Churchill
assesses market risk, the ETF comprised of all equities on the S&P 500 (or fixed income/cash
equivalents to a limited and rare extent) may be purchased instead of a Russell, International or
Standard & Poor’s 500 sector fund. Typically, ETF Sector Rotation Accounts stay fully invested
during bull and bear markets. The strategy’s percentage allocations are measured at the time of
purchase; therefore, the percentage allocation may be more or less than the goals at any given time.
Investment Approach (ETF Sector Rotation). ETF Sector Rotation philosophy is that
certain sectors within the market tend to outperform and underperform for prolonged periods of
time. Churchill may initially purchase an ETF that is comprised of all equities on the S&P 500.
Once Churchill has identified certain sectors defined by those sectors making up the S&P 500 that
it believes have the potential to outperform the S&P 500, Churchill will overweight the Account
in those certain sectors. Churchill may choose to underweight or eliminate exposure to sectors by
not owning the ETF representing that sector and the ETF comprised of all equities on the S&P 500.
Based on the client’s needs, goals and chosen allocation, Churchill may also choose to invest a
portion of the Account in various stylistic ETFs (i.e. large cap, growth) and international ETFs
(emerging and international markets) based on Churchill’s analysis of the market and what
Churchill believes to be the potential return.
Churchill uses a variety of technical and fundamental indicators to identify the sectors that
Churchill believes will typically exhibit the potential for significant price appreciation versus the
overall market. In addition, certain sectors will be employed as offensive positions and others as
defensive positions.
A client may elect to have a portion of its portfolio allocated to the Russell market
capitalization, style sectors and some international sectors in addition to sectors of the S&P 500.
This portion will be invested, depending on the sole discretion of Churchill and based on market
conditions, in ETFs that comprise the large, mid, and small cap sectors as defined by Russell
iShares (or similar ETFs) and growth, blend, and value sectors as defined by Russell iShares (or
similar ETFs). The international portion will be invested, depending on the sole discretion of
Churchill and based on market conditions, typically in ETFs that often comprise certain European
and emerging markets as defined by Vanguard and Russell iShares (or similar ETFs). Other sector
ETFs may be utilized in replacement of or in addition to those outlined herein, at Churchill’s
discretion. Typically, in the case of smaller accounts, Churchill may choose to limit its purchases
to ETFs which invest in macro market indices (domestic or international) despite a client’s election
of how to have its portfolio allocated between ETFs representing the S&P500, sectors as defined
by the S&P500, Russell market capitalization, styles sectors, or international sectors. In this case,
Churchill may limit the menu of available ETFs, rotate the ETFs less frequently and typically own
between one and seven investments.
On rare occasions, Churchill may choose to utilize cash equivalents or fixed income
investments if doing so appears to be in the best interest of the client as Churchill judges market
risk. However, ETF Sector Rotation will typically be fully invested in both bull and bear markets
which increases the risk of loss, especially in a down market.
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Standard & Poor’s 500, Russell iShares and Vanguard are trademarks of their respective
owners and are not affiliated with Churchill and have not endorsed Churchill in any way.
Investment Process (ETF Sector Rotation). First, Churchill will examine the market from
a “top-down” perspective to see where it believes the market is in the overall economic cycle.
Churchill believes that investments tend to flow in and out of certain sectors based on the economic
cycle. Churchill seeks to identify in advance the future flow of money into different sectors
through its use of repetitive indicators. Churchill invests in sectors that, due to the indicators, it
believes will have an influx of cash from the market. Churchill tracks various technical and
fundamental indicators to measure money flow, trade volume, and relative performance.
Once Churchill has received positive technical and fundamental signals regarding a certain
sector, Churchill may overweight a portion of the portfolio in the specific sector.
Selling Approach (ETF Sector Rotation). The Investment Management Team at Churchill
may reduce or eliminate a position when it believes the fundamental and technical characteristics
of the position have begun to deteriorate or when overall comfort level regarding the ETF or the
market environment changes according to specific indicators. Churchill may also sell for reasons
of success and realizing profits. Typically, when exposure is reduced in a sector and the indicators
do not suggest an overweighting in another sector, the ETF representing the S&P 500 will be
purchased or, in some rare cases, cash equivalents and fixed income investments may be purchased.
Change In Allocation (ETF Sector Rotation). In all events, each Account is assigned
general investment allocation goals which may change from time to time on oral or written
direction from the client. The client understands that these allocations are approximate and the
actual amount invested in each asset class may vary considerably depending on Churchill’s
assessment of the market. Notwithstanding clients’ investment strategies and restrictions,
Churchill may employ defensive investment strategies which may allow for unforeseen short-term
gains. This may mean overweighting part of the assets of a portfolio in sectors that Churchill
believes to perform better in high-risk market environments. During extremely high-risk times
Churchill may rarely, if ever, also elect to invest a portion of the portfolio in cash, cash equivalents
or debt securities if Churchill determines in its sole discretion that under the applicable facts and
circumstances, including, without limitation, economic, market or political conditions, so doing
would be in the reasonable best interest of the portfolio. However, the ETF Sector Rotation
Accounts will largely stay fully invested throughout the market cycles which can increase the
chance of loss, especially during down markets.
In smaller accounts Churchill may choose to solely purchase and stay fully invested in
ETFs that invest in macro market indices despite client’s strategy selection until such time as the
account grows to a level making managing in the strategy described above appropriate.
III. Churchill Moderate / Churchill Moderately Aggressive / Churchill Aggressive.
A Client may choose to open a managed Account of which a percentage of the equity goal
employs the Premier Wealth Tactical Core Strategy and the remainder of the equity goal employs
the ETF Sector Rotation Strategy. Client may choose from several allocations. All allocations
will only purchase Exchange Traded Funds/Mutual Funds. The Descriptions and Risks as
12
described herein for each of these Equity Strategies apply. While this account has a stated
percentage of the equity goal allocated to Premier Wealth Tactical Core and the remainder of the
equity goal allocated to ETF Sector Rotation, the actual percentage invested in either Strategy
within the Account may vary considerably over time. If one of the Equity Strategy’s investments
grows beyond or decreases below the stated goal, Churchill may choose not to re-allocate to the
stated Premier Wealth Tactical Core percentage and ETF Sector Rotation percentage goals.
Churchill will, in its sole discretion, determine if and when to re-allocate investments between the
two Equity Strategies. The transactions in the ETF Sector Rotation portion of this Account may
not mirror what occurs in an account which is 100% ETF Sector Rotation.
IV.
Equity Growth and Value.
The S&P 500 is divided into multiple sectors. Each of these sectors historically perform
better or worse within certain stages of market cycles. The S&P 500 typically over-weights or
under-weights each sector based on past successes or failures, which may increase volatility and
lower returns with index funds. Equity Growth and Value’s goal is to identify and purchase leading
individual stocks within these sectors and to minimize short-term gains by potentially holding each
position for at least 1 year, subject to investment considerations. It seeks to carry out this goal by
identifying what Churchill perceives to be the top performing stocks in each sector category of the
Standard & Poor’s 500 Index by using a variety of technical and fundamental indicators. Churchill
may purchase stocks across these sectors in various weightings over time with the goal of avoiding
stocks from underperforming sectors. However, if additions are made to an Account, the equities
purchased with the additions are likely to be sold before a one-year holding period. Equity Growth
and Value maintains a relative stop loss as determined by Churchill from time to time. This relative
stop loss, if executed, could inhibit Equity Growth and Value’s goal of minimizing short-term
capital gains. While Equity Growth and Value is typically fully invested in both bull and bear
markets on rare occasions, if any, Churchill may choose to utilize cash equivalents or fixed income
investments if doing so appears to be in the best interest of the client as Churchill judges market
risk. However, Equity Growth and Value will typically be fully invested in both bull and bear
markets, which increases the risk of loss, especially in a down market.
Investment Process (Equity Growth and Value). Equity Growth and Value begins with the
philosophy that the individual stocks within the S&P 500 tend to outperform or underperform the
aggregate index for extended periods of time. The strategy looks to identify the stocks in the midst
of a trend of outperforming and purchase a diversified portfolio within the various sectors in the
belief that a percentage of the stocks will maintain the trend and offer the portfolio an opportunity
to outperform. The percentage invested within the sectors may vary so that some or most sectors
may have no exposure.
Equity Growth and Value recognizes that a percentage of the stocks will not maintain the
trend. While a goal is to attempt to be patient with stocks, Equity Growth and Value does look to
minimize mistakes by having a selling process that implements the use of stop losses. Of course,
holdings may be sold for other reasons.
Another goal of Equity Growth and Value is to minimize short-term capital gains. It seeks
to do this by holding as many of the stocks as possible for greater than a one-year period. The
investment philosophy was largely developed by recognizing that if the individual stocks tend to
13
outperform for a period of years, then gains could be made over a longer holding periods. However,
Churchill recognizes that certain market environments are much more favorable for the process
than others and at times holdings will need to be sold over shorter holding periods creating tax
liabilities. Churchill cannot guarantee the strategy will curtail tax liabilities, and a client should
rely on the client’s separate tax advisor to provide assistance as to tax advice.
Selling Approach (Equity Growth and Value). As with all Churchill’s strategies,
depending on when an Account opens, it might own different investments than other Accounts
that opened at a different time. Churchill’s goal is to own these stocks for greater than a one-year
period. Churchill may sell stocks before the one-year holding period for investment considerations.
These reasons include, but are not limited to, realizing profits, minimizing losses, swapping into
alternative investments, offsetting short-term gains or losses, reallocation of the portfolio, and
fulfilling liquidation requests. Equities purchased with additions to the Account are also likely to
be sold before a one-year holding period. Churchill will typically use a stop loss strategy.
Changes In Allocation (Equity Growth and Value). In all events, each Account is assigned
general investment allocation goals which may change from time to time on oral or written
direction from the client. The client understands that these allocations are approximate and the
actual amount invested in each asset class may vary considerably depending on Churchill’s
assessment of the market. Notwithstanding clients’ investment strategies and restrictions,
Churchill may employ defensive investment strategies which may allow for unforeseen short-term
gains. This may mean overweighting or underweighting in an asset class, individual security, or
market sector that Churchill believes to perform better in the given market environment. During
extremely high-risk times, if ever, Churchill may also elect to invest a portion of the portfolio in
cash, cash equivalents or debt securities if Churchill determines in its sole discretion that under the
applicable facts and circumstances, including, without limitation, economic, market or political
conditions, so doing would be in the reasonable best interest of the portfolio. However, the Equity
Growth and Value portfolios will largely stay fully invested throughout the market cycles. By
typically staying fully invested, portfolios may face a higher risk of loss, especially during down
markets.
Special Circumstances (Equity Growth and Value). Churchill may employ a version of
Sector Rotation despite the Client choosing Equity Growth and Value if the value of the account
falls below the minimum threshold to effectively implement the selected strategy. This is more
likely to occur in the case when Churchill manages retirement plans in which employees may
direct their investments. In this instance, Churchill may choose to limit its purchases to ETFs,
which invest in macro market indices (domestic or international). In this case, Churchill may limit
the menu of available ETFs, rotate the ETFs less frequently as compared to larger Sector Rotation
accounts and typically own between one and seven investments.
V.
Equity Dividend Income.
The strategy looks to identify a portfolio of individual dividend paying stocks from the
universe of stocks found on all domestic exchanges. Stocks selected would typically meet the
criteria of paying a higher than average dividend as compared to the S&P 500, exhibit reasonable
earnings growth prospects, generally show a growing dividend, and have reasonable relative
strength characteristics as compared to the dividend paying group. Equity Dividend Income may
14
maintain a relative stop loss as determined by Churchill from time to time. While accounts are
typically fully invested in both bull and bear markets on rare occasions, if ever, Churchill may
choose to utilize cash equivalents or fixed income investments if doing so appears to be in the best
interest of the client as Churchill judge’s market risk. However, Equity Dividend Income will
typically be fully invested in both bull and bear markets, which increases the risk of loss, especially
in a down market.
Investment Process (Equity Dividend Income). The Strategy looks to purchase higher
quality dividend stocks and purchase a diversified portfolio across multiple sectors. While a goal
is to attempt to be patient with stocks, Equity Dividend Income does look to minimize mistakes
by having a selling process that may implement the use of stop losses. Of course, holdings may be
sold for other reasons.
Selling Approach (Equity Dividend Income). As with all Churchill’s strategies, depending
on when an Account opens, it might own different investments than other Accounts that opened at
a different time. Equity Dividend Income will sell for multiple reasons including, but are not
limited to, realizing profits, minimizing losses, swapping into alternative investments, offsetting
short-term gains or losses, reallocation of the portfolio, dividend reduction, quality of the
investment, and fulfilling liquidation requests. Churchill may also utilize a stop loss strategy.
Changes In Allocation (Equity Dividend Income). In all events, each Account is assigned
general investment allocation goals which may change from time to time on oral or written
direction from the client. The client understands that these allocations are approximate and the
actual amount invested in each asset class may vary considerably depending on Churchill’s
assessment of the market. Notwithstanding clients’ investment strategies and restrictions,
Churchill may employ defensive investment strategies which may allow for unforeseen short-term
gains. This may mean overweighting or underweighting in an asset class, individual security, or
market sector that Churchill believes to perform better in the given market environment. During
extremely high-risk times, if ever, Churchill may also elect to invest a portion of the portfolio in
cash, cash equivalents or debt securities if Churchill determines in its sole discretion that under the
applicable facts and circumstances, including, without limitation, economic, market or political
conditions, so doing would be in the reasonable best interest of the portfolio. However, the Equity
Dividend Income portfolios will largely stay fully invested throughout the market cycles. By
typically staying fully invested, portfolios may face a higher risk of loss, especially during down
markets.
Special Circumstances (Equity Dividend Income). Churchill may employ a different
version of Equity Dividend Income if the value of the account falls below the minimum threshold
to effectively implement the selected strategy. This is more likely to occur in the case when
Churchill manages retirement plans in which employees may direct their investments. In this
instance, Churchill may choose to limit its purchases to ETFs (or other funds). Churchill may limit
the menu of available ETFs and rotate the ETFs less frequently as compared to the individual
securities owned by larger Equity Dividend Income accounts.
VI. Maximum Growth Tactical.
Maximum Growth Tactical’s objective is to generally be invested in equity securities and
to attempt to achieve the Client’s individual goals over time. During what Churchill believes is a
15
low-risk market, Churchill may employ leveraging techniques by, for example, purchasing
investments that use margin and (for accounts with margin agreements) investing up to 50% on
margin. In what Churchill believes is a high-risk market, Churchill may utilize cash and cash
equivalents to the point of having no exposure to equities. Maximum Growth Tactical may be
heavily invested in any one or a limited number of securities at any given time.
The securities are largely individual common stocks and ADRs listed and/or traded on the
major North American exchanges, Nasdaq and foreign exchanges. In many markets, when
Churchill believes it is favorable to invest in a larger group of stocks, the Accounts may also
purchase exchange traded funds (“ETFs”), holding company depository receipts (“HOLDRS”) and
similar securities that represent either indices, sectors, industries, countries etc. The portfolios of
these mutual fund securities may purchase securities on margin (using borrowed funds to increase
investment exposure) or financial instruments which may have similar leveraging characteristics.
Investment Approach (Maximum Growth Tactical). Maximum Growth Tactical is
designed to attempt to take advantage of the prevailing market conditions. Its strategy will vary
over time as it adapts to what Churchill believes is the most appropriate strategy based on
Churchill’s short, intermediate and long-term outlooks. During what Churchill believes is a
secular bull market, the strategy is more likely to resemble a longer-term growth strategy, rather
than a shorter-term trading strategy. In what Churchill believes is a secular bear market, the
strategy will be shorter term and more trading oriented.
The Strategy operates with the Top Down philosophy that markets move in cycles. Each
normal cycle consists of a bull market that ends with a top that is followed by a bear market that
concludes with a bottom which leads back to a bull market. Each bull market may be separated
into multiple legs by intermediate corrections. Once the Top Down analysis is completed,
Churchill focuses on bottom up technical chart patterns, along with fundamentals, when choosing
individual investments.
If Churchill judges the risks in the market to be higher, such as during a top or bear market,
Churchill may move aggressively to lighten up its investments to the point of being entirely in
cash equivalents and/or investment grade debt instruments. During what Churchill believes is a
bottom phase and the beginning of a bull market, the end of an intermediate correction, or a
perceived low risk period, Churchill may invest in investment funds that use margin or other
leveraging techniques or (for accounts with margin agreements) invest up to 50% on margin
(measured at the time of any investment). Churchill may determine to purchase few positions as
large percentages of the Account as it measures market and investment risk.
Its use of margin, a focused approach, and its ability to purchase securities with similar
characteristics of leveraging sets Maximum Growth Tactical apart from Churchill’s Premier
Wealth Tactical strategy, in that it is implicitly more aggressive. In addition, some securities
(including individual securities, securities traded on international exchanges, ADRS and ETFs)
purchased for the Maximum Growth Tactical portfolios may exhibit what Churchill believes to be
more aggressive fundamental and technical characteristics. These characteristics include, but are
not limited to, position orientation, differences in the market capitalization, balance sheet ratios,
price earnings ratios, experience of management, industry fundamentals, competitive positioning,
barriers to entry, market share, size of market, regulatory risks, environmental risks, earnings
16
history, debt levels, stock price, relative strength, float, volume characteristics, liquidity, relative
strength, technical chart pattern, technical indicators, institutional sponsorship and earnings. Based
on the same characteristics, Maximum Growth Tactical may hold equities for a duration that may
be shorter or longer than that of Premier Wealth Tactical. Long positions in which Maximum
Growth Tactical invests are likely to be concentrated in the groups that Churchill believes are
leading the market. Maximum Growth Tactical Accounts may purchase significant positions in
Publicly Traded Funds (ETFs and other mutual funds), some of which may purchase foreign
securities, and stocks on foreign exchanges. Maximum Growth Tactical also has the alternative of
moving completely to cash and/or cash equivalents of other types of fixed income investments at
Churchill’s discretion.
Decisions based on tax implications will always follow the investment decision. Maximum
Growth Tactical for taxable accounts may only be appropriate for Accounts that have margin
agreements with their custodians.
Selling Approach (Maximum Growth Tactical). The Investment Management Team at
Churchill may reduce or eliminate its position in a company or investment fund when it believes
the fundamentals have deteriorated, when the company or investment fund exhibits unusually
negative technical characteristics, or when overall comfort level regarding the company or the
investment fund or the market environment changes.
Churchill may also sell for the reason of success for the dual purpose of realizing profits
and reducing exposure. That is, as a company experiences growth in revenues, earnings and share
price appreciation, the Investment Management Team may begin to pare back core positions, often
through partial sales, which may be in the form of profit. This action attempts to protect and capture
profits in an Account and also reduces exposure to a company that may have become too expensive
or has grown to a relatively large percentage of the portfolio.
Changes In Allocation (Maximum Growth Tactical). Each Account is assigned general
investment percentage goals/guidelines which may change from time to time on direction from the
client. The client understands these goals/guidelines are approximate and the actual amount
invested in each asset class may vary considerably depending on Churchill’s assessment of market
risk. At times, Churchill may choose to invest Accounts, including Accounts which have assets
with a fixed income and equity goal/guideline, above the equity goal/guideline set by the client,
effectively adjusting the balance of the portfolio, as Churchill determines in its sole discretion that
under present market conditions so doing would be in the reasonable best interests of the portfolio.
Notwithstanding clients’ investment strategies and restrictions, Churchill may employ defensive
investment strategies which may allow for unforeseen short-term gains. This may mean investing
all or part of the assets of a portfolio with an equity goal in cash, cash equivalents or debt securities
if Churchill determines in its sole discretion that under the applicable facts and circumstances,
including, without limitation, economic, market or political conditions, so doing would be in the
reasonable best interest of the portfolio. Maximum Growth Tactical may be heavily invested in
any one or a limited number of securities at any given time. Investing all or a large portion of
one’s portfolio in one or a limited amount of investments provides for a higher risk of loss or gain
and may lead to greater volatility than a more diversified portfolio.
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VII. Tactical Opportunity.
Tactical Opportunity's objective is to identify individual stocks which have positive
technical characteristics suggesting a short term opportunity.
Investment Approach (Tactical Opportunity). The Strategy combines a group of stocks
found from within the S&P 500 with stocks from the entire universe of domestically traded stocks.
The stocks found within the S&P 500 tend to be mid to large capitalization stocks, while those
found from the broader universe may be smaller, more thinly traded stocks.
In addition, Tactical Opportunity may complement its holdings with the use of ETFs in
order to increase exposure to the equity market. If the indicators dictate that risks are such that
accounts can be fully invested, the strategy first looks to find individual stocks to purchase.
However, if the strategy does not identify enough stocks to purchase to be invested to the
percentage level it is suggesting, then ETFs may be utilized to do so. Accounts within the strategy
may hold different investments based upon when the account opened. As the strategy identifies
risks and a determination is made to decrease exposure to the equity market, individual stocks and
ETFs may be sold. Typically, however, a portion of the stocks found within the S&P 500 universe
will be held longer than the remaining portion of the account and will largely stay invested
throughout all markets. By remaining invested during high risk down markets, that portion of the
account is at more risk of loss.
Inherent in the strategy is increased volatility. The type of stocks identified by Churchill’s
stock filter tend to have the potential for quicker increases and quick sell offs. Additionally, many
of the stocks purchased may be low-priced stocks, which bring some increased volatility. Stocks
would be expected to have an average holding period of less than one year, often only months in
length, making for high turnover.
Selling Approach (Tactical Opportunity). The strategy may sell securities as a
determination is made that they are not technically performing. This might include decreasing
exposure in individual stocks and ETFs. In addition, a trailing stop loss may be utilized to sell
equities.
Changes in Asset Allocation (Tactical Opportunity). Each Account is assigned general
investment percentage goals/guidelines which may change from time to time on direction from the
client. The client understands these goals/guidelines are approximate and the actual amount
invested in each asset class may vary considerably depending on Churchill’s assessment of market
risk. At times, Churchill may choose to invest Accounts, including Accounts which have assets
with a fixed income and equity goal/guideline, above the equity goal/guideline set by the client,
effectively adjusting the balance of the portfolio, as Churchill determines in its sole discretion that
under present market conditions so doing would be in the reasonable best interests of the portfolio.
Notwithstanding clients’ investment strategies and restrictions, Churchill may employ defensive
investment strategies which may allow for unforeseen short-term gains. At times cash and cash
equivalents may be utilized for extended periods if the strategy is not identifying equities that have
the characteristics needed to maintain them in the portfolio. As a result, the strategy does aim to
provide some protection to high risk down markets.
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Special Circumstances (Tactical Opportunity). Churchill may employ a version of Premier
Wealth Tactical Core despite the Client choosing Tactical Opportunity if the value of the account
falls below the minimum threshold to effectively implement the selected strategy. This is more
likely to occur in the case when Churchill manages retirement plans in which employees may
direct their investments. In this instance, Premier Wealth Tactical Core will invest in publicly
traded funds (exchange traded funds (“ETFs”) or other investment/mutual funds), domestic or
foreign, that Churchill believes have the potential for significant price increases and will not
purchase individual stocks. Due to the size of the account, Churchill may decide to limit the
amount of investments purchased despite how many investments a larger account in Premier
Wealth Tactical Core may purchase.
VIII. Equity Growth Opportunity.
The objective is to generate excess returns over the long run by incorporating an approach
that combines growth investing with value investing. Both growth investing and value investing
offer the opportunity to capture significant returns. Growth investing focuses on companies during
their growth stages where significant revenue and/or earnings increases are realized, resulting in
exponential growth over the short, intermediate, and long term that may exceed expectations.
Value investing takes advantage of companies that are either out of favor, in a special situation, or
positioned for an upcycle that can lead to results that are above expectations.
Investment Approach (Equity Growth Opportunity). The strategy is fully invested and can
choose from the entire universe of stocks and/or ETFs that are domestically traded (including
securities that engage in borrowing on margin or other leveraging techniques). These securities
will typically exhibit either growth or value characteristics. Fundamental, technical, and sentiment
indicators are used to identify and screen both growth and value plays. Growth stocks will focus
on characteristics such as, but not limited to, earnings growth, revenue growth, volume
characteristics, relative strength, new products, leadership, and institutional ownership. Value
stocks will focus on metrics like the price-to-book ratio, price-to-earnings ratio, price-to-sales ratio,
relative market capitalization, margin characteristics, and special situations. Inherent in the
strategy is increased volatility. The type of stocks identified by Churchill’s stock filter tend to have
the potential for quick increases and quick sell offs. Additionally, many of the stocks purchased
may be low-priced stocks, which may bring some increased volatility. Stocks would be expected
to have an average holding period of less than one year, often only months in length, making for
increased turnover so that the strategy does not consider itself tax efficient.
Selling Approach (Equity Growth Opportunity). One of the more difficult decisions in
equity investing is determining when to sell a stock or other equity investment. The Investment
Management Team at Churchill may reduce or eliminate its position in a company or investment
fund for the following reasons: (1) the Investment Management Team believes the fundamentals
in a certain position have deteriorated; 2) the Investment Management Team believes the company
or investment fund exhibits unusually negative technical characteristics; or (3) the Investment
Management Team believes the core competency of a business or investment landscape
surrounding the company or investment fund changed. Churchill may also sell to realize profits
and/or diversify the portfolio. That is, as a company experiences growth in revenues, earnings and
share price appreciation, the Investment Management Team may begin to pare back positions,
often through partial sales, which may be in the form of profit. This action attempts to protect and
19
capture profits in an account and also reduces exposure to a company that may have become too
expensive or has grown to a relatively large percentage of the portfolio. In the event of any sells
of securities in the portfolio, the Investment Management Team will seek to replace the holding
with another positively viewed investment based on the buying criteria to maintain a fully invested
portfolio.
Changes in Allocation (Equity Growth Opportunity). In all events, each Account is
assigned general investment allocation goals which may change from time to time on oral or
written direction from the client. The client understands that these allocations are approximate and
the actual amount invested in each asset class may vary considerably depending on Churchill’s
assessment of the market. Notwithstanding clients’ investment strategies and restrictions,
Churchill may employ investment strategies which may allow for unforeseen short-term gains.
This may mean overweighting part of the assets of a portfolio in sectors that Churchill believes
will perform better in high-risk market environments. Equity Growth Opportunity portfolios will
largely stay fully invested throughout the market cycles. By typically staying fully invested,
portfolios may face a higher risk of loss, especially during down markets.
IX. Balanced Account.
The Balanced Account allows each Balanced Account to be managed toward its own
particular asset allocation goal, while attempting to achieve the proper balance between yield-
oriented investments (which can include both taxable and non-taxable fixed income investments,
bonds and bond funds) and equity investments under one of Churchill’s equity strategies.
The approximate percentage at the time of any purchase for each Balanced Account
invested in each investment area will typically be consistent with the client’s expressed goals, but,
as described in this Form ADV 2, Churchill may invest the Account outside those goals from time
to time. Consistent with these goals, Churchill may reserve a percentage of a Balanced Account
for real estate or real estate limited partnership investments, provided, however, actual real estate
investments will be approved by the client in advance in writing.
Yield-Oriented Instruments: Income And Stability – Premier Wealth Tactical – Premier
Wealth Tactical Core – ETF Sector Rotation – Equity Growth and Value – Tactical Opportunity –
Equity Growth Opportunity – Equity Dividend Income – Premier Wealth Tactical Core/ ETF
Sector Rotation (also known as Churchill Moderate, Churchill Moderately Aggressive, Churchill
Aggressive). The purpose of yield-oriented investments in a Balanced Account is to reduce
volatility and risk while providing an underlying base of consistent returns to the portfolio. At
times, Clients may elect to have an account solely invested in fixed income without an equity goal.
To accomplish Churchill’s fixed income strategy, Churchill places a tremendous emphasis on
quality. Churchill pays close attention to the strength of the bond issuer, typically buys investment-
grade issues and maintains diversification across industry sectors and issuers. Churchill generally
“ladders” bonds with an average maturity of between three to seven years in its longer-term fixed
income strategy (as compared to the alternative strategy described below). Various money market
dynamics, including the yield curve, the major interest rate trend and the bond call price, are
extensively used in managing the Yield Approach. Accordingly, the average length of maturity as
well as industry grouping and quality, may be adjusted from time to time by sales or swapping
procedures. In addition, Churchill’s studies of the cycles of inflation, deflation and money market
20
conditions greatly influence the buying, selling, swapping and balancing of maturities for the yield
investments. At Management’s discretion, bond funds may be used instead of individual bonds
within the ladder.
Churchill also offers another yield-oriented approach which also places an emphasis on
quality. This strategy typically keeps the maximum maturity of the investments below three years.
Thus, it may purchase cash equivalents or shorter-term yield-oriented investments at
Management’s discretion instead of alternative fixed income investments without employing a
laddered approach.
In all events, yield-oriented investments are made in a variety of investment-grade taxable
and non-taxable instruments, including, but not limited to, U.S. government and government
agency bonds, US treasuries, municipal bonds, corporate bonds, commercial paper, certificates of
deposit, money markets and preferred stock typically only for corporate Accounts. At times, bond
funds or other shorter-term fixed income funds may be purchased instead of individual securities.
Clients may choose to have an account managed with solely a fixed income goal. This
includes, but it is not limited to, accounts that are opened by a client in anticipation of later being
included in another strategy. In the instance when this is the goal, the account will typically be
invested in shorter-term fixed income instruments as compared to other managed accounts.
In the case of an strategy change or fixed income assets deposited by the client,
Management will use its discretion as to whether to keep or sell these existing assets.
X. Chartwell Family Funds.
The Funds’ investment strategies generally seek to invest in what Churchill anticipates will
be the leading groups in the securities markets. A focused, technical and sometimes anticipatory
approach is used, and the Funds’ strategy is typically more aggressive than that of the Premier
Wealth Tactical’s strategy. Certain funds are invested as a Maximum Growth account as described
above. These limited partnerships are available only on a private offering basis.
XI. Cash Equivalents.
When Churchill believes the risks of investing in equities are high, including those
investments tied to the interest rate (yield) market, stock market or real estate market, significant
amounts of money may be moved into short-term maturities to protect capital as well as to wait
for a more opportune time to enter into investments for the longer term. These shorter term
investments include cash equivalents, such as treasury bills, money market funds (both taxable and
all or partially tax exempt), commercial paper, certificates of deposit or government agency
securities. The amount, if any, moved into cash equivalents may also depend on the equity
investment strategy chosen by the Client. Cash equivalents will rarely, if ever, be used in the ETF
Sector Rotation, Equity Dividend Income, Equity Growth Opportunity and Equity Growth and
Value Strategies.
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XII. Individual Account Management.
Each Churchill Account is constructed with the client’s individual goals and objectives in
mind. The equity Account is comprised of a mix of equity investments. The balanced Account also
uses yield-oriented debt instruments for current income and risk reduction. The fixed income
account may solely invest in yield-oriented debt instruments.
In order to design the optimal Account, it is essential that Churchill understand its client’s
needs, goals and concerns. This requires an understanding of issues, such as investment horizon,
tolerance for risk, current income requirements, future requirements for income or principal, and
reporting needs. As a client’s needs change and the client or the client’s advisers communicate
those changes to Churchill, and as the Investment Team at Churchill maps changes in the
investment environment, the balance between asset classes and the goals/guidelines of a client’s
Account and the appropriate strategy is continuously reassessed and modified as necessary.
XIII. Account Terms for Equity, Fixed Income & Balanced Accounts.
Investments may be concentrated in a limited number of issues. Investments will be made
chiefly in securities (domestic or international) listed on national exchanges including the New
York Stock Exchange, the American Stock Exchange and over-the- counter stocks quoted on the
NASDAQ system and, on occasion, foreign exchanges. Churchill may buy new or existing debt
issues, including government, government agency or instrumentality, municipal, floating rate
municipal, bank or corporate issues. When it deems it appropriate, Churchill may buy cash
equivalents including money market funds, both taxable and non-taxable, commercial paper,
Eurodollars, Treasury Bills, and Bond Funds. New issues and secondary offerings of equities and
variable preferreds may also be purchased.
Churchill believes that some of the investment decisions made will prove to be right and
that some of them will prove to be wrong.
All Accounts, whether or not any margin loans are outstanding against them, will be held
with the broker in “street name,” except where a special agreement is reached between Churchill
and the client providing for some contrary arrangement. One such arrangement is where a
custodian will hold the client’s Account. The custodian will be responsible for collecting and
crediting dividends, and the payment of Churchill’s management fees. On termination of the power
of attorney as to all brokers selected, the custodian shall make available to the client the entire
balance of the client’s Accounts. Neither Churchill nor anyone acting by or on behalf of Churchill
shall deal as principal with any of the stock market or bond market Accounts. All agreements
between Churchill and the client will be non-assignable without client’s consent. Unless otherwise
provided for by written agreement, Churchill will be vested by the client with full discretionary
power respecting purchases and sales in the client’s brokerage Accounts.
XIV. Investment Approach - Sub-Advised Accounts.
At the request of the client, Churchill may engage First Trust Advisors, L.P. or any other
Firm (“Sub-Adviser”) to provide an options hedging strategy, or other strategies dealing with
concentrated positions or otherwise. If a client elects to participate in the sub-advisory program,
Churchill will transfer the applicable position or positions and cash, as needed, to a separate
22
account at the client’s custodian (the “Sub-Advised Account”) and authorize the Sub-Adviser to
purchase and sell options and other instruments and exercise investment discretion with respect to
the Sub-Advised Account.
XV. Investment Approach - Real Estate.
Also among the investments that Churchill may recommend for its clients are real estate
investments typically in a limited partnership format. These investments are typically in shopping
centers, office buildings, and other retail structures. Acquisitions typically will be limited to
developed properties, although some major refurbishing may be done after purchase to increase
rents and returns. These limited partnerships are available only on a private offering basis.
XVI. Risk Factors
Investing in securities involves risk of loss that clients should be prepared to bear. Below
are some of the risks that investors should consider before investing in any Account that Churchill
manages. Any or all of such risks could materially and adversely affect investment performance,
the value of any Account or any security held in an Account, and could cause investors to lose
substantial amounts of money. Below is only a brief summary of some of the risks a client or
investor may encounter. Potential investors in a fund should review such fund’s offering circular
carefully and in its entirety, and consult with their professional advisers before deciding whether
to invest. The risks described below also generally apply to individually managed Accounts. A
potential client should discuss with Churchill’s representatives any questions that such person may
have before opening an Account.
No Guaranties/Long-Term Horizon. An investment in any Churchill strategy is not
intended to meet clients’ short-term financial needs or to provide a complete or balanced
investment program. A client should decide to invest with a long-term time horizon. Investing in
the securities markets entails the risk of loss. Accordingly, no one can guarantee investment results.
Churchill’s strategies can include the purchase of equity securities when Churchill believes the
equity markets will appreciate and the sale of equity securities when Churchill believes equity
markets will decline. Accordingly, any error in Churchill’s judgment may cause a client Account
to experience losses in a down market or fail to experience gains in an improving market.
Investment Risks. Each strategy involves the investment of substantially all of an
Account’s available capital (other than capital Churchill determines to retain in cash or cash
equivalents) in securities. While these instruments are generally expected to be traded in public
markets, markets for such instruments in general are subject to fluctuations and the market value
of any particular investment may be subject to substantial variation. Notwithstanding the existence
of a public market for particular securities, such securities may be thinly traded or may cease to be
traded after an Account invests in them. In addition to being illiquid, such securities may be issued
by unseasoned companies and may be highly speculative. A strategy may invest in securities with
relatively low prices, which may be subject to greater percentage price fluctuations than higher
priced securities. No assurance can be given that the Account will generate any income or will
appreciate in value. The ETF Sector Rotation, Equity Dividend Income, Equity Growth and Value,
Equity Growth Opportunity and a portion of the Tactical Opportunity Strategies are typically fully
invested and, hence, one should expect decreases in Account value, especially in down markets.
23
Of course, while the other strategies might use cash or cash equivalents no guarantee can be made
as to protecting capital in up and, especially, down markets.
General Risks of Leverage. The Maximum Growth Tactical Strategy uses leverage by
borrowing on margin and/or by buying securities (including ETFs), that engage in borrowing on
margin (including significant margin, several times the value of the fund’s assets), entering into
swaps and other derivatives contracts and other leveraging strategies. Equity Growth Opportunity
may also use leverage by buying securities (including ETFs) that engage in borrowing on margin
(including significant margin, several times the value of the fund’s assets), entering into swaps and
other derivatives contracts and other leveraging strategies. Such leverage increases the risk of loss
and volatility. In addition, the use of leverage requires an Account to pledge its assets as collateral.
Margin calls or changes in margin requirements can cause the Account (or the ETFs in which it
invests) to be required to pledge additional collateral or liquidate the Account’s (or the ETF’s)
holdings, which could require the Account (or the ETFs) to sell portfolio securities at substantial
losses that would not otherwise be realized.
Information Sources. In certain strategies, Churchill selects investments for an Account
by employing a strategy based principally on Churchill’s subjective analysis of the following 3
variables: (a) fundamental analysis, including information and data filed by the issuers of such
securities with various government regulators or made directly available to Churchill by the issuers
or through sources other than the issuers, forecasts by economists who have had positive success
records, money supply growth and interest rates, and U.S. and international monetary and fiscal
policies; (b) technical analysis of the individual securities and securities markets; and (c) studies
of crowd psychology and the “theory of contrary opinion.” Churchill is not in a position to confirm
the completeness, genuineness or accuracy of such information and data, and in some cases
complete and accurate information is not readily available. There can be no assurance Churchill
will correctly evaluate these variables. If it does not, its allocation of Account funds may be
incorrect and substantial losses may be incurred.
Investment Companies. Investment companies (such as ETFs) are companies registered
with the SEC under the Investment Company Act of 1940 that purchase and sell securities, such
as stocks and bonds, under the direction of an investment adviser. Many of the investment
companies purchased for an Account’s portfolio will concentrate heavily in a particular asset
category or sector. These categories could include, among others, sector funds, blue chip stock
funds, small capitalization stock funds, growth funds, bond funds and international funds. Such
funds may specialize even further on the basis of country or region of the world and engage in the
use of leverage and short selling. Shareholders of an investment company generally bear all
expenses of that company, including fees of the investment adviser and custodian, brokerage
commissions and legal and Accounting fees. As a result, clients pay two levels of advisory fees -
- the management fee to Churchill and the advisory fee charged by the investment adviser of the
investment companies in the client’s portfolio. The Account will also bear its own brokerage
commissions and other expenses related to the purchase, sale or transmittal of the Account assets.
Portfolio Turnover. Each strategy’s investment program includes trading. Short-term
market considerations frequently are involved, and the turnover of the Account’s portfolio may be
substantially greater than the turnover rates of other types of investment programs. The brokerage
24
commissions and other transaction costs incurred by the Account are generally higher than those
incurred by a strategy with a lower portfolio turnover rate.
Swaps, Options and Other Derivatives. Sub-Advised Accounts trade in exchange-traded
and over-the-counter derivatives, including but not limited to swaps, options, futures, forwards
and contracts for differences. Trading in these instruments is highly speculative and entails risks
that are greater than those of investing in other securities. Prices of these instruments generally
are more volatile than prices of other securities. The Sub-Advised Account speculates on market
fluctuations of such securities and securities exchange indices while investing only a small
percentage of the value of the securities or index underlying the contract, thus permitting a high
degree of leverage. As a result, depending on the type of instrument, a relatively small change in
the market price of the contract may result in a profit or loss that is high in proportion to the Sub-
Advised Account’s funds actually placed as initial collateral and may result in unquantifiable
further loss exceeding any collateral deposited. These changes are extremely difficult to predict.
In addition, if the Sub-Advised Account purchases options or other derivatives that it does not sell
or exercise, it will lose the premium paid in such purchase. If the Sub-Advised Account sells call
options and must deliver the underlying securities at the option strike price, the Sub-Advised
Account has a theoretically unlimited risk of loss if the price of such underlying securities increases.
If the Sub-Advised Account sells put options and must buy the underlying securities, the Sub-
Advised Account risks the loss of the difference between the market price of the underlying
securities and the option strike price. Any gain or loss from the sale or exercise of an option is
reduced or increased, respectively, by the amount of the premium paid. The expenses of option
investing include commissions payable on the purchase and on the exercise or sale of an option.
These derivative instruments also may be difficult to value accurately. Any mis-valuation could
adversely affect the Sub-Advised Account. Churchill’s strategies all invest in ETFs that invest in
exchange traded and over the counter derivatives, and such ETFS are subject to the same risks.
General Risks of Non-U.S. Investments. Each strategy invests in securities of non-U.S.
companies. Investing in such securities, which may be denominated in U.S. or non-U.S. currencies,
and using non-U.S. forward contracts, involves unusual risks not typically associated with
investing in U.S. companies. An Account may be affected unfavorably by exchange control
regulations or changes in the exchange rate between non-U.S. currencies and the U.S. dollar.
Moreover, individual non-U.S. economies may differ unfavorably from the U.S. economy in
growth of gross national product, rate of inflation, rate of savings and capital reinvestment,
resource self-sufficiency and balance of payments positions, and in other respects. With respect
to some non-U.S. countries, there is the possibility of expropriation or confiscatory taxation,
limitations on the removal of funds or other assets of the Account, exchange controls, political or
social instability, or diplomatic developments that could materially and adversely affect the value
and marketability of the Account’s investments in those countries.
The securities of non-U.S. issuers held by an Account generally are not registered under,
nor are the issuers thereof subject to the reporting requirements of, U.S. securities laws and
regulations. Accordingly, there may be less publicly available information about the securities
and about the non-U.S. company or government issuing them than is available about a U.S.
company, government entity or board of trade. Non-U.S. companies and non-U.S. boards of trade
generally are not subject to accounting, auditing and financial reporting standards, practices and
requirements comparable to those applicable to U.S. companies. Further, non-U.S. government
25
supervision of stock exchanges, boards of trade, securities brokers and issuers of securities
generally is less stringent than supervision in the U.S. The investments also may be subject to
withholding taxes imposed by the applicable country’s taxing authority.
Securities of some non-U.S. companies are less liquid and their prices are more volatile
than securities of comparable U.S. companies. Investing in non-U.S. securities creates a greater
risk of clearance and settlement problems than does investing in U.S. securities.
Economic Conditions. Changes in economic conditions, including, for example, interest
rates, credit availability, inflation rates, industry conditions, government regulation, competition,
technological developments, political and diplomatic events and trends, tax and other laws and
innumerable other factors, can affect an Account’s investments and prospects materially and
adversely. None of these conditions is within Churchill’s control, and it may not anticipate these
developments. These factors may affect the volatility of securities prices and the liquidity of an
Account’s investments. Unexpected volatility or illiquidity could impair an Account’s
profitability or result in losses.
Economic conditions also affect an Account’s investment in fixed income securities. For
example, an increase in overall interest rates will depress the investment value and consequently
the price of any bonds that the Account holds. The value of these securities also may be affected
by non-payment of interest due on them, or liquidation or dissolution proceedings with respect to
their issuers.
Concentration of Investments. An Account’s investment portfolio (on Account of size,
investment strategy and other considerations) may be confined to the securities of relatively few
issuers. There are no particular limits as to concentration in particular issuers or types of
investments. By concentrating investments in several, relatively large security positions or
industries relative to an Account’s capital, a loss in any one position or a downturn in a sector in
which the Account is invested could materially reduce the Account’s performance. Thus, any
investment by the Account in the securities of a single issuer or the concentration of the Account’s
investments in a particular industry may increase the level of risk.
Item 9.
Disciplinary Information
Not applicable.
Item 10.
Other Financial Industry Activities And Affiliation
Chartwell Properties, Inc., is a licensed California real estate broker owned by Sherry B. Fern.
Chartwell Properties, Inc. will receive property management fees from real estate limited
partnerships in which Churchill’s clients invest. Chartwell Properties, Inc. may receive in the
future leasing commissions and construction fees from real estate limited partnerships in which
Churchill’s clients invest. The property management fees typically range from 5% to 6% of annual
gross rents on each property managed.
Leasing commissions and construction supervision fees are established and disclosed in advance.
26
Fred A. Fern is the managing member of Chartwell Family Collection, LLC, which is the general
partner of El Paseo Collection and El Paseo Collection II, California Real Estate Limited
Partnerships. He is the managing member of Chartwell Family Collection North, LLC, which is
the general partner of El Paseo Collection North, a California Real Estate Limited Partnership. He
is the managing member of Chartwell Family Premier, LLC, which is the general partner of El
Paseo Premier Centre, a California Real Estate Limited Partnership. Fred Fern is also a managing
member of Chartwell Family Promenade, LLC, which is GP of El Paseo Collection Promenade,
LLC a Delaware limited liability company. He is the managing member of Chartwell Family
Collection III, LLC, which is the general partner of El Paseo Collection III, a California Real Estate
Partnership. He is the managing member of Chartwell Family Fashion Plaza, LLC, which is the
GP of El Paseo Collection Fashion Plaza. LLC, a California Limited Liability Company. Fred
Fern is also the managing member of Chartwell Family Gateway, LLC, which is the GP of El
Paseo Collection Gateway, LLC, a California Limited Liability Company.
He is also managing member of Chartwell Family Office, LLC, which is the General Partner of
Chartwell Family Fund, L.P., Chartwell Family ETF Fund, L.P., and Chartwell Family Fund-TFI,
L.P., California Investment Limited Partnerships.
Code Of Ethics, Participation Or Interest In Client Transactions And
Item 11.
Personal Trading
Churchill has adopted a Code of Ethics in compliance with Rule 204A-1 under the Investment
Advisers Act of 1940, which establishes standards of conduct for Churchill’s supervised persons.
The Code of Ethics includes general requirements that Churchill’s supervised persons comply with
their fiduciary obligations to clients and applicable securities laws, and specific requirements
relating to, among other things, personal trading, insider trading, conflicts of interest and
confidentiality of client information. It requires supervised persons periodically to report their
personal securities transactions and holdings to Churchill’s Compliance Officer, and requires the
Compliance Officer to review those reports. It also requires supervised persons to report any
violations of the Code of Ethics promptly to the Compliance Officer. Each supervised person of
Churchill receives a copy of the Code of Ethics and any amendments to it and must acknowledge
in writing having received those materials. Annually, each supervised person must certify that he
or she complied with the Code of Ethics during the preceding year. Clients and prospective clients
may obtain a copy of Churchill’s Code of Ethics by contacting Ted Fern at Churchill.
Under Churchill’s Code of Ethics, Churchill and its directors, officers and employees may
personally invest in securities of the same classes as Churchill purchases for clients and may own
securities of issuers whose securities that Churchill subsequently purchases for clients. This
practice creates a conflict of interest in that any of such persons can use his or her knowledge about
actual or proposed securities transactions and recommendations for a client Account to profit
personally by the market effect of such transactions and recommendations. To address this conflict,
except as described in Item 12 regarding aggregating securities transactions, Churchill and its
officers and employees typically must obtain a pre-approval before engaging in most securities
transactions, and employees may also buy or sell specific securities for their own Accounts based
on personal investment considerations aside from company or industry fundamentals, which
Churchill does not believe appropriate to buy or sell for clients. Churchill employees may trade
27
in the same securities on the same day as (and before) client account transactions, for example due
to client account contributions or withdrawals made after employee transactions.
Churchill solicits investors, who may or may not be Churchill’s clients, to invest in its limited
partnership clients. Churchill has an incentive to cause a client to invest in a limited partnership
instead of an individually managed Account because of the reduced expenses and administrative
burdens of managing a fund compared to an individually managed Account, and Limited Partners
have less transparency and liquidity than individual Account clients. In addition, if a fund investor
also has an individually managed Account with Churchill that uses an investment strategy that is
similar to that of the fund, the investor may use knowledge of the other Account’s portfolio to
decide if and when to make an additional investment or withdraw assets from the fund at times
when other fund investors would have made similar decisions had they had similar transparency.
Because Churchill manages more than one Account, there may be conflicts of interest over its time
devoted to managing any one Account and allocating investment opportunities among all Accounts
that it manages. For example, Churchill selects investments for each strategy based solely on
investment considerations for that strategy. Different clients may have differing investment
strategies and expected levels of trading. Churchill may buy or sell a security for one type of client
but not for another, or may buy (or sell) a security for one type of client while simultaneously
selling (or buying) the same security for another type of client. Churchill attempts to resolve all
such conflicts in a manner that is generally fair to all of its clients. Churchill may give advice to,
and take action on behalf of, any of its clients that differs from the advice that it gives or the timing
or nature of action that it takes on behalf of any other client so long as it is Churchill’s policy, to
the extent practicable, to allocate investment opportunities to its clients fairly and equitably over
time. Churchill is not obligated to acquire for any Account any security that Churchill or its
directors, officers or employees may acquire for its or their own Accounts or for any other client,
if in Churchill’s absolute discretion, it is not practical or desirable to acquire a position in such
security for that Account.
As noted above, Churchill’s policy is to allocate investments among its clients fairly and equitably
over time. Given the diversity (size, strategy, objectives, tax situations, etc.) of accounts that
Churchill manages and the different portfolio managers of those accounts, the timing of trades in
the same security may vary from strategy to strategy. Churchill’s portfolio managers often
communicate regarding securities that they are considering for purchase or sale or purchasing or
selling for the accounts that they manage. They do not, however, consult on every trade for the
accounts they manage. Accordingly, at times, due to the timing of these consultations, among
many other reasons, one of the portfolio managers may not execute a trade executed by other
portfolio managers for the accounts he manages or may execute trades in those securities several
days or weeks after the trades are executed for the other accounts.
Churchill is subject to certain conflicts of interest in selecting mutual funds and exchange traded
funds for purchase and sale in client accounts and in working with certain custodians or broker
dealers. Certain of these companies provide benefits and services to Churchill. While Churchill
is under no obligation to purchase or hold the mutual funds or exchange traded funds managed by
those companies or work with any custodian or broker dealer in exchange for the benefits and
services, receiving the benefits and services may influence Churchill’s investment discretion and
induce Churchill to purchase and hold mutual funds and exchange traded funds managed by those
28
companies or work with a specific company. Examples of those benefits and services may include
research, marketing and research software, conference attendance, paying for training of
employees, providing meals to Churchill employees, sponsoring Churchill marketing events, and
other similar benefits and services.
Item 12.
Brokerage Practices
Unless otherwise instructed by a client, Churchill has complete discretion in selecting the broker
that it uses for client transactions and the commission rates that clients pay such brokers. In
selecting a broker for any transaction or series of transactions, Churchill may consider a number
of factors, including, for example:
financial strength and stability;
special execution capabilities;
• net price, clearance, settlement and reputation;
•
• efficiency of execution and error resolution;
• block trading and block positioning capabilities;
• willingness to execute related or unrelated difficult transactions in the future;
•
• order of call;
• offering to Churchill on-line access to computerized data regarding clients’ Accounts;
• computer trading systems; and
•
the availability of stocks to borrow for short trades.
Churchill may aggregate securities sale and purchase orders for a client with similar orders being
made contemporaneously for other Accounts that Churchill manages or with Accounts of its
affiliates. In such event, Churchill may charge or credit a client, as the case may be, the average
transaction price of all securities purchased or sold in such transactions. As a result, however, the
price may be less favorable to the client than it would be if Churchill were not executing similar
transactions concurrently for other Accounts. Churchill may also cause a client to buy or sell
securities directly from or to another client, including for tax or liquidity purposes, to rebalance
the portfolios of one client account and another client account because of contributions,
withdrawals or redemptions at one account and not the other, or to reduce transaction costs that
may arise in an open market transaction. If Churchill decides to engage in a cross transaction,
Churchill will determine that the trade is in the interests of both client accounts involved and take
steps to ensure that the transaction is consistent with Churchill’s duty to seek best execution for
each of those accounts. Typically, this may occur when one client has a need to sell a less liquid
security at the same time as another client has need to buy such security, either due to cash flow
or for investment strategy reasons. To mitigate any conflict of interest between the clients,
Churchill typically obtains independent pricing information.
Churchill’s policies and procedures generally provide that if Churchill makes an error while
placing a trade for a Client Account (whether that error results in a gain or a loss), Churchill
corrects the error as quickly as possible (which may include moving the trade to an "error Account"
held by Churchill) and bears all costs (if any) of correcting the error, unless otherwise provided in
a Client’s agreement with Churchill.
29
In return for the broker’s referral and typically at the direction of prospective clients, Churchill
will direct brokerage to that broker. Churchill may direct a certain amount of brokerage to a broker
in return for the broker’s referral of prospective clients or investors. Directing brokerage to a
broker in exchange for client or investor referrals creates a conflict of interest in that Churchill has
an incentive to refer its clients’ brokerage business to brokers to which it might not otherwise direct
its brokerage transactions.
If a client directs Churchill to use a specific broker, Churchill has not negotiated the terms and
conditions (including, among others, commission rates) relating to the services provided by such
broker. Churchill is not responsible for obtaining from any such broker the best prices or particular
commission rates. A client that directs Churchill to use a specific broker may not be able to
participate in aggregate securities transactions and may trade after such aggregate transactions and
receive less favorable pricing and execution. The client may pay higher commissions and mark-
ups than it would pay if Churchill had discretion to select broker-dealers other than those that the
client chooses.
Purchases and sales of securities by any account managed by Churchill may have an adverse effect
on the price or availability of securities identified from time to time in a model portfolio provided
to a program sponsor that receives a portfolio model from Churchill, and Churchill is not precluded
by reason of such adverse effect or possible adverse effects, from effecting such purchases, sales
or recommendations for any account managed by Churchill. In many instances because a model
portfolio will be updated only once each business day, changes in the securities identified in a
model portfolio may occur contemporaneously with, or shortly thereafter, transactions in such
securities (or related securities) by an account managed by Churchill, which transactions could
have an adverse effect on the price or availability of the securities identified in a model portfolio.
Charles Schwab
For Accounts of Churchill’s clients maintained in custody at Schwab, Schwab will not charge the
client separately for custody but may receive compensation from Churchill’s clients in the form of
commissions or other transaction-related compensation on securities trades executed through
Schwab. Schwab also will receive a fee for clearance and settlement of trades executed through
broker-dealers other than Schwab. Schwab’s fees for trades executed at other broker-dealers are
in addition to the other broker-dealer’s fees. Thus, Churchill may have an incentive to cause trades
to be executed through Schwab rather than another broker-dealer. Trades for client Accounts held
in custody at Schwab may be executed through a different broker-dealer than trades for Churchill’s
other clients. Thus, trades for Accounts custodied at Schwab may be executed at different times
and different prices than trades for other Accounts that are executed at other broker-dealers.
Scottrade and TD Ameritrade
Churchill participated in the Scottrade Investment Management Advisor Access referral program
and the TD Ameritrade AdvisorDirect referral program and referral fees previously paid under
such program are now paid to Charles Schwab, Inc. and are subject to the terms and conditions
and fee schedule as disclosed in the Account opening documents.
30
Fidelity Wealth Advisor Solutions®.
Churchill participates in the Fidelity Wealth Advisor Solutions® Program (the “WAS Program”),
through which Churchill receives referrals from Strategic Advisers LLC (“Strategic Advisers”), a
registered investment adviser and Fidelity Investments company. Churchill is independent and not
affiliated with Strategic Advisers or any Fidelity Investments company. Strategic Advisers does
not supervise or control Churchill, and Strategic Advisers has no responsibility or oversight for
Churchill’s provision of investment management or other advisory services.
Under the WAS Program, Strategic Advisers refers clients to Churchill, and Churchill pays referral
fees to Strategic Advisers for each referral received based on Churchill’s assets under management
attributable to each client referred by Strategic Advisers or members of each client’s household.
The WAS Program is designed to help investors find an independent investment adviser, and any
referral from Strategic Advisers to Churchill does not constitute a recommendation by Strategic
Advisers of Churchill’s particular investment management services or strategies. More specifically,
Churchill pays the following amounts to Strategic Advisers for referrals: the sum of (i) an annual
percentage of 0.10% of any and all assets in client Accounts where such assets are identified as
“fixed income” assets by Strategic Advisers and (ii) an annual percentage of 0.25% of all other
assets held in client accounts. In addition, Churchill has agreed to pay Strategic Advisers an annual
program fee of $50,000 to participate in the WAS Program. These referral fees are paid by
Churchill and not the client.
To receive referrals from the WAS Program, Churchill must meet certain minimum participation
criteria, but Churchill may have been selected for participation in the WAS Program as a result of
its other business relationships with Strategic Advisers and its affiliates, including Fidelity
Brokerage Services, LLC (“FBS”). As a result of its participation in the WAS Program, Churchill
may have a potential conflict of interest with respect to its decision to use certain affiliates of
Strategic Advisers, including FBS, for execution, custody and clearing for certain client accounts,
and Churchill may have a potential incentive to suggest the use of FBS and its affiliates to its
advisory clients, whether or not those clients were referred to Churchill as part of the WAS
Program. Thus, Churchill may have an incentive to cause trades to be executed through FBS rather
than another broker-dealer.
Under an agreement with Strategic Advisers, Churchill has agreed that Churchill will not charge
clients more than the standard range of advisory fees disclosed in its Form ADV 2A Brochure to
cover referral fees paid to Strategic Advisers as part of the WAS Program. Pursuant to these
arrangements, Churchill has agreed, for referred clients, not to solicit them to transfer their
brokerage accounts from affiliates of Strategic Advisers or establish brokerage accounts at other
custodians other than when Churchill’s fiduciary duties would so require. Churchill may not refer
any clients referred through the WAS Program to another financial services provider, but only
back to Fidelity. Churchill has agreed to pay Strategic Advisers a one-time fee equal to 0.75% of
the assets in a client account that is transferred from Strategic Advisers’ affiliates to another
custodian. Therefore, Churchill may have an incentive to suggest that referred clients and their
household members maintain custody of their accounts with affiliates of Strategic Advisers.
However, participation in the WAS Program does not limit Churchill’s duty to select brokers on
the basis of best execution.
31
Fidelity Brokerage Arrangement
Churchill has an arrangement with National Financial Services LLC, and Fidelity Brokerage
Services LLC (together with all affiliates, "Fidelity") through which Fidelity provides Churchill
with Fidelity's "platform" services. The platform services include, among others, brokerage,
custodial, administrative support, record keeping and related services that are intended to support
intermediaries like Churchill in conducting business and in serving the best interests of their clients
but that may benefit Churchill.
Fidelity charges brokerage commissions and transaction fees for effecting certain securities
transactions (i.e., transactions fees may be charged for certain no-load mutual funds, commissions
may be charged for individual equity and debt securities transactions, in each case based on the
size of the account and other criteria). Fidelity enables Churchill to obtain many no-load mutual
funds without transaction charges and other no-load funds at nominal transaction charges.
Fidelity’s commission rates are generally considered discounted from customary retail
commission rates. However, the commissions and transaction fees charged by Fidelity may be
higher or lower than those charged by other custodians and broker-dealers. FBS will also receive
a fee for clearance and settlement of trades executed through broker-dealers other than FBS, which
fees are in addition to the executing broker-dealer's fees.
Without this arrangement, Churchill might be compelled to purchase the same or similar services
at its own expense. As a result of receiving such services for no additional cost, Churchill may
have an incentive to continue to use or expand the use of Fidelity's services. Churchill examined
this potential conflict of interest when it chose to enter into the relationship with Fidelity and has
determined that the relationship is in the best interests of Churchill's clients and satisfies its client
obligations, including its duty to seek best execution. A client may pay a commission that is higher
than another qualified broker-dealer might charge to effect the same transaction where the
Churchill determines in good faith that the commission is reasonable in relation to the value of the
brokerage and research services received. In seeking best execution, the determinative factor is not
the lowest possible cost, but whether the transaction represents the best qualitative execution,
taking into consideration the full range of a broke-dealer’s services, including the value of research
provided, execution capability, commission rates, and responsiveness. Accordingly, although
Churchill will seek competitive rates, to the benefit of all clients, it may not necessarily obtain the
lowest possible commission rates for specific client account transactions. Although the investment
research products and services that may be obtained by Churchill will generally be used to service
all of Churchill’s clients, a brokerage commission paid by a specific client may be used to pay for
research that is not used in managing that specific client’s account. Churchill and Fidelity are not
affiliates, and no broker-dealer affiliated with Churchill is involved in the relationship between
Churchill and Fidelity.
Item 13.
Review Of Accounts
Churchill’s approach to Account management is based on the “Team Concept.” The Investment
Management Team is headed by Randy Conner, President, Ted Fern, CCO and Executive Vice
President, David Tse, Executive Vice President, and Robert Peterson, Senior Vice President.
32
Churchill has developed the support staff, computer systems and technical and quantitative tools
to carry out Churchill’s mission on behalf of clients.
The leasing, management and construction oversight for Churchill’s real estate investments are the
responsibility of David A. Fletcher who is Executive Vice President of Chartwell Properties, Inc.,
a California licensed Real Estate Corporation and Churchill affiliate. The Investment Management
Team continually monitors the debt and equity markets, the fundamental status of securities owned,
and evaluate the technical status of each security owned. They evaluate and consider new
securities and real estate investments daily. They are aided by Churchill’s in-house computer
system which provides research and current market data on every client.
Item 14.
Client Referrals And Other Compensation
Churchill may engage endorsers to whom it pays cash or a portion of the advisory fees paid by
clients referred to it by those endorsers. In such cases, this practice is disclosed in writing to the
client and Churchill complies with the other requirements of Rule 206(4)-1 under the Investment
Advisers Act of 1940, to the extent required by applicable law.
Item 15.
Custody
The custodian of each individually managed Account sends Account statements at least quarterly
to the client. Each client should carefully review those statements and compare them with the
statements that such client receives directly from Churchill.
Item 16.
Investment Discretion
Churchill has discretionary authority to manage securities Accounts on behalf of clients pursuant
to a grant of authority in each fund’s limited partnership agreement or a limited power of attorney
in each other client’s Account agreement. Except for Churchill’s limited partnership clients, such
discretion is limited by the requirement that clients advise Manager of:
•
the investment objectives of the Account;
• any changes or modifications to those objectives; and
• any specific investment restrictions relating to the Account.
A client must promptly notify Churchill in writing if the client considers any investments
recommended or made for the Account to violate such objectives or restrictions. A client may at
any time direct Churchill to sell any securities or take such other lawful actions as the client may
specify to cause the Account to comply with the client’s investment objectives. In addition, a
client may notify Churchill at any time not to invest any funds in the client’s Account in specific
securities or specific categories of securities.
Item 17.
Voting Client Securities
Churchill votes all proxies on behalf of each Account over which Churchill has proxy voting
authority based on Churchill’s determination of the best interests of such Account. In determining
33
whether a proposal serves the best interests of an Account, Churchill considers a number of factors,
including:
•
•
•
•
•
the proposal’s economic effect on shareholder value;
the threat that the proposal poses to existing rights of shareholders;
the dilution of existing shares that would result from the proposal;
the effect of the proposal on management or director Accountability to shareholders; and
if the proposal is a shareholder initiative, whether it wastes time and resources of the
company or reflects the grievance of one individual.
Churchill abstains from voting proxies when Churchill believes that it is appropriate to do so.
If a material conflict of interest over proxy voting arises between Churchill and a client, Churchill
will vote all proxies in accordance with the policy described above. If Churchill determines that
this policy does not adequately address the conflict of interest, Churchill will notify the client of
the conflict and request that the client consent to Churchill’s intended response to the proxy
solicitation. If the client consents to Churchill’s intended response or fails to respond to the notice
within a reasonable time specified in the notice, Churchill will vote the proxy as described in the
notice. If the client objects in writing to Churchill’s intended response, Churchill will vote the
proxy as directed by the client.
A client can obtain a copy of Churchill’s proxy voting policy and a record of votes cast by
Churchill on behalf of that client by contacting Churchill.
Item 18.
Financial Information
Not Applicable.
Item 19.
Requirements For State-Registered Advisers
Not Applicable.
Privacy Policy
General Privacy Policy. Privacy Policy as of February 14, 2025
This Privacy Policy describes how Churchill Management Group and its affiliates, including
Chartwell Family Office, LLC (collectively, “Churchill”, “we”, “us”, or “our”) collects, uses,
stores and discloses personal information if you visit churchillmanagement.com, engage with our
representatives over the phone or in our office, use or receive our investment advisory or
financial planning services (our “Investment Services”), contact us, receive our communications,
attend our events or otherwise engage with us in a business to business capacity.
This Privacy Policy also describes how, while a “business” under the California Consumer
Privacy Act (“CCPA”), we otherwise collect, use and disclose personal information about
California residents who engage with us, and, as described under “Notice for Churchill Job
Applicants, Employees and Contractors” below, how we collect, use, store and disclose, personal
34
information we obtain from California resident job applicants, current and former employees,
owners of Churchill and independent contractors, during and after their working relationship
with us.
By visiting this website made available by Churchill (the “Site”), you agree to be bound to the
terms and conditions of this Privacy Policy and Terms of Use
(https://www.churchillmanagement.com/terms-of-use/), which may be updated by us at any time.
Your continued engagement with the Site or our services to which this Privacy Policy applies
after any revisions indicates that you accept and consent to them. If you do not agree, please do
not use or access the Site or our services. To review our past website privacy policies, please
visit https://www.churchillmanagement.com/past-privacy-policies/.
Personal Information We Collect
We only collect, use, store and disclose your personal information where we have a lawful basis
to do so. We, including parties acting on our behalf or our affiliates behalf (such as our service
providers), collect, use and disclose (for the purposes described below) several types of personal
information, including:
Identifiers.
We collect contact information, such as name, email, address, phone number and title, if you or
your representative provide us with this information in connection with prospective services or if
you work with us as a service provider or vendor to our business. We also collect contact
information from those who register for or attend our sponsored events. We use this information
to communicate with such persons and conduct our business relationships.
Information Collected Through Technology.
We collect information you voluntarily provide us by email, texting or SMS communications and
any other information you voluntarily provide through webforms on our Site. We collect
information automatically on the Site to support our business operations. We use cookies to
detect spam and abuse and to collect anonymous or aggregated information about your usage of
the Site. We also use web beacons in emails to track which emails are opened. See our Cookie
Policy (https://www.churchillmanagement.com/cookie-policy/) for more information. For those
who engage with us for Investment Services, we, or our service provider, collect your online
identifiers, such as your username and password, to access restricted investor portals accessible
from our Site.
Commercial Information.
We may collect information needed for our operations, such as bank account information to
process vendor invoices and payments, transaction history and signatures. We also collect
personal information to determine the appropriate investment strategy or strategies for our clients
and prospective clients or as otherwise appropriate to pursue our investment strategies.
Professional and Education Information.
We may collect information needed for our operations, such as background or educational
information, references, emergency contact information, information to identify conflicts of
interest and similar information as needed to comply with our policies and procedures.
35
Other Electronic Network Activity Information.
We maintain various security measures to protect our technology infrastructure. We monitor
those who connect to our guest internet network or otherwise interact with our in-office
technology infrastructure, such as by collecting browsing history, IP address or other unique
identifier and information about the devices connected to our network.
Audio and Visual Information.
We collect audio and visual recordings of our hosted events to support our marketing efforts. We
maintain security measures to protect our premises, including video cameras, and to facilitate our
operations, we may also collect audio recordings from those who contact us.
Physical Security and Biometric Information.
We maintain various physical, technical and administrative security measures to protect our
premises and operations, which capture personal information. These include badges to enter the
building and access certain parts of the premises, health checks as may be recommended by
public health authorities and sign‐in processes for guests.
If you have provided us with non-personally identifiable information, including anonymous
information and aggregate data, we may use such non-personally identifiable information to
understand better how visitors use the Site. We may use this anonymous data and disclose it to
our service providers for lawful business purposes, including to improve the Site and promote
our business.
If you engage us for Investment Services, we, including parties acting on our behalf or our
affiliates behalf (such as our service providers), also collect, use and disclose (and have done so
for the preceding 12 months):
•
Information you provide us or that your financial representative provides us on forms
used in connection with your investments, in other electronic or written communications
and during telephone or in person meetings (such information may include identifiers
such as your name, residential and business addresses, citizenship, birthdate, email
address, telephone numbers, household income and net worth, investment qualification
and education background, sensitive personal information including your social security
number or taxpayer identification number, passport information, driver’s license,
information on your tax forms, and other information necessary for us to market our
Investment Services to you or comply with laws and regulations that apply to our
operations);
•
Information about the amounts you have invested with us, such as your initial investment,
current account balances and any subscriptions or withdrawals;
•
Information about any bank account used to transfer funds between your investment with
us and your bank, including information provided for wire transfers; and
•
Information we receive from other parties, including information from referral sources,
and information that is generated by our service providers, such as administrators,
accountants, bankers and custodians, to service our investors and accounts (such as trade
confirmations, account statements, tax information reports, transaction records,
confirmations of contributions and withdrawals and similar information).
36
Sources of Personal Information
Much of the information referenced above will have been provided by you, but some may come
from other sources, such as your representatives (including your broker-dealer or custodian),
your business contact at Churchill, automated sources (as described above) or a mutual referral
contact.
If you provide personal information about any person other than yourself, you must ensure they
understand how their personal information will be used and that they have given their permission
for you to disclose their personal information.
Use of Your Personal Information
We use personal information under this Privacy Policy to operate our business. For example, we
may use personal information:
• To evaluate and effect investment transactions and contracts, manage the Investment
Services we provide you and help maintain the administration, safety, security and
integrity of our business and assets;
• To comply with any applicable compliance, legal and regulatory obligations, lawful
requests and legal processes (such as to respond to subpoenas and requests during
government investigations) as we believe appropriate, and to comply with the compliance
obligations required by our service providers;
• To communicate with you about investments, our other services and products, and
updates regarding our firm;
• To improve the services provided to you, as well as understand your interests and
personalize your experiences with us;
• For marketing and promotional communications (as permitted by law and to the extent
you do not opt out of receiving such promotional communications); and
• On occasion, we may ask for your consent to use your personal information for
purpose(s) we explain at that time.
If you do not provide requested information in connection with our operations and Investment
Services, we may be unable in some circumstances to comply with our obligations or pursue a
relationship with you for Investment Services, and we will tell you about the implications of that
decision at that time.
If you wish to unsubscribe from email marketing that you are receiving, please click the
"unsubscribe" link within the email itself to opt-out of future email marketing. If you wish to no
longer receive texts from Churchill, reply STOP to such text or see our SMS Terms and
Conditions (https://www.churchillmanagement.com/sms-terms/) for options on how to
unsubscribe from the type of text messages you are receiving.
37
Who Receives Personal Information
It is our policy to not disclose your personal information, except we may disclose your personal
information as permitted by law or as otherwise described in this Privacy Policy to the following
types of parties:
• Our affiliates, for our and our affiliates’ purposes consistent with this Privacy Policy;
• Service providers and contractors that act on our behalf and help us with our operations
(for example, administrators, solicitors or companies that assist us with hosting, analytics,
database management services, marketing services (including providers who assist in the
delivery of marketing emails or text messages), processing transactions, generating
financial reports, data processing, tax filings, technology services and maintaining books
and records), provided, that these third parties may use your personal information only as
authorized by their contracts with us;
• Our professional advisors, such as lawyers, bankers, accountants, auditors, brokers and
insurers in the course of the professional services that they render to us;
• Another company, in the case of a proposed or actual merger, or acquisition or sale of all
or part of our business;
• Any third party as required to comply with a law, regulation, or legal request (including
for anti-money laundering purposes, know your customer requirements, tax reporting, as
we believe necessary or appropriate to comply with lawful requests and legal process,
such as a request from a government authority, and in response to requests from self-
regulatory organizations and non-governmental regulators), for fraud prevention, or to
protect the property or rights of us or others (however, nothing in this Privacy Policy is
intended to limit any legal defenses or objections that you may have to a third party or
government request to disclose your information); and
• Any third party to which you direct us to disclose your personal information or which
you consent to the disclosure of your personal information.
We do not sell personal information, and we do not share personal information for cross-context
behavioral advertising.
Children
Our Site and Investment Services are not directed to, and we do not knowingly collect personal
information from anyone under the age of 16, except as noted below in “Notice for Churchill Job
Applicants, Employees and Contractors.” If we learn that we have collected personal information
of a child without the consent of the child’s parent or guardian, we will delete it. We encourage
parents with concerns to contact us at 877-937-7110.
Do Not Track Signals.
Our Site is not designed to respond to “do not track” signals received from browsers.
Global Privacy Control
Our Site does not send any tracking technologies or cookies and, therefore, does not use Global
Privacy Control.
38
International Data Transfers
We are headquartered in the United States and have service providers in other countries, and
your personal information may be transferred outside of your state, province, or country to the
United States or other locations where privacy laws may not be as protective as those in your
state, province, or country.
Data Retention
Except as otherwise permitted or required by applicable law or regulation, we will retain your
personal information if deemed necessary for business purposes, including but not limited to
satisfying any legal, accounting, or reporting obligations, or as may be necessary to resolve
disputes. We consider applicable legal requirements, the amount, nature, and sensitivity of the
personal information, the potential risk of harm from unauthorized use or disclosure of your
personal information, the purposes for which we process your personal information, and whether
we can achieve those purposes through other means. We specify additional retention reasons for
certain records, which may include your personal information, in our policies and procedures.
Information Security
We maintain physical, electronic and procedural safeguards to guard your personal information
and the integrity and security of our databases. We have procedures in place for the disposal and
protection against unauthorized access or use of your information. Except as described above,
access to non-public personal information is restricted to our personnel who need to know such
information. If we disclose your personal information, it is made available for limited purposes
and under controlled circumstances.
Changes to this Privacy Policy
We reserve the right to change our Privacy Policy in the future. If we make changes that
materially affect how we collect, use, store and disclose your personal information, we will
notify you in connection with your engagement with us for Investment Services or otherwise by
email.
Your California Privacy Rights
If you are a California resident, you may have certain rights if your personal information is
protected by applicable California law, including the following rights (subject to certain
exceptions and limitations):
Right to Know. You have the right to request (a) the categories and specific pieces of personal
information we collect and disclose; (b) the categories of sources from which we have collected
your personal information; (c) the categories of third parties to whom your personal information
was shared or disclosed for a business purpose; and (d) the business purposes for such collection
and disclosure of your personal information.
Right to Request. You have the right to request a list of the personal information (if any)
disclosed to third parties for direct marketing purposes in the prior 12 months.
39
Right to Delete. You have the right to access and then delete your personal information that we
have collected from you or maintained about you (except to the extent we are permitted or
required by law to retain any record).
Right to Correct Inaccurate Information. If we maintain inaccurate information about you,
you have the right to request correction of that inaccurate personal information, taking into
account the nature of the personal information and the purposes of the personal information
processing. We will use commercially reasonable efforts to correct this information.
Right to Limit. We do not use or disclose sensitive personal information for purposes other than
those permitted by CCPA regulations section 7027(m).
Right to Opt-Out. You have the right to opt-out of the sale or sharing of personal information
for cross-context behavioral advertising. However, we do not sell or share any personal
information for cross-context behavioral advertising.
California residents also have the right to not be discriminated against for exercising any of the
rights described above. If you are a California resident and wish to exercise these rights, please
contact our Chief Compliance Officer at 877-937-7110 or email at
info@churchillmanagement.com. There are circumstances where we are not required to comply
with consumer requests, and we will let you know if one of those situations applies.
We will confirm receipt of your request within 10 business days. If you do not receive
confirmation within the 10-day timeframe, please contact info@churchillmanagement.com.
To help protect your privacy and maintain security, we will verify your identity before granting
access to your personal information or complying with your request. If you request to access or
delete your personal information, we will verify your identity by comparing information we have
on file against information you may provide us. If you designate an authorized agent to make a
request to access or delete your personal information on your behalf, we may require you to (1)
provide the authorized agent written permission to do so, and (2) verify your own identity
directly with us (as described above).
We endeavor to substantively respond to a verifiable consumer request within 45 days of its
receipt. If we require more time (up to another 45 days), we will inform you of the reason and
extension period in writing.
Contact Details
Please contact us if you are disabled and need a copy of this Privacy Policy prepared for you in a
manner that is accessible. Any such request may be made via phone at 877-937-7110 or via
email at info@churchillmanagement.com.
Notice for Churchill Job Applicants, Employees and Contractors
This Notice for Churchill Job Applicants, Employees and Contractors describes how we collect,
use, store and disclose, personal information we obtain from California-resident job applicants,
current and former employees, owners of Churchill and contractors, during and after their
working relationship with us (“Employees and Contractors”). This Notice for Churchill Job
40
Applicants, Employees and Contractors applies only to Employees’ and Contractors’ personal
information that is not exempted from the CCPA and applies only while we are a “business” as
defined under the CCPA.
Employees and Contractors may exercise their California privacy rights by following the process
described above and may ask us questions using the above contact information. Our data
retention policy described above also applies to Employees and Contractors personal
information.
Personal Information We Collect From Employees and Contractors
We may collect the following types of personal information from Employees and Contractors:
•
Identifiers, such as name, email address, physical address, telephone number, business
contact information, and device identifiers;
• Records about Employees and Contractors, such as financial information (including
financial account number used for payroll), background check information (where
permitted or required by law), and physical characteristics or other descriptions;
• Protected class and demographic information, such as age (including birthdates), gender
and veteran or military status;
• Commercial information, such as records of business transactions, salary and wage
information, payroll and benefits data;
•
Internet or other electronic network activity information, such as information relating to
Employees and Contractors use of or interactions with our networks, systems, devices,
email, applications and platforms, including browsing history, search history, and other
interactions;
• Non-precise geolocation data, such as Employees’ and Contractors’ location as derived
from using our network equipment;
• Audio, visual, or other sensory information, such as photographs, security camera footage
in the public areas of our facilities, and recordings of calls and video conferences;
• Professional or employment-related information, such as job title, organization,
professional licenses, credentials, professional affiliations, professional experience,
references, performance and other evaluation information, disciplinary information,
resumes, interview notes, human resource records, payroll or other professional
information;
• Physical security and biometric information, including badge identifiers to enter the
building and access certain parts of the premises and health checks, as may be
recommended by public health authorities;
• Education information;
41
•
Inferences drawn from any of the information we collect about Employees’ and
Contractors’ preferences and behavior; and
• Sensitive personal information, such as social security number, driver’s license number,
or passport number; account log-in information; racial or ethnic origin (if the Employee
or Contractor voluntarily provides it); content of mail, email, and text messages where we
are not the intended recipient (such as messages that we monitor for compliance and
security purposes); political contribution information (as required for our compliance
with applicable law); information about Employees’ and Contractors’ health; medical or
health insurance information, including insurance policy number (and information about
insurance beneficiaries); and information relating to sexual orientation, if a Employee or
Contractor voluntarily provides it.
Sources of Employees’ and Contractors’ Personal Information
We collect personal information about Employees and Contractors through job applications and
the recruitment process, either directly from them, or from our employees, agents or third parties
(e.g., employment agencies, background check agencies or credit reference agencies).
We also collect personal information automatically when Employees and Contractors use our
technology infrastructure, and through other interactions with us and our service providers prior
to, during, or after their engagement with us (such as if an employee registers for benefits
through one of our service providers).
Use of Employees’ and Contractors’ Personal Information
We use Employees’ and Contractors’ personal information as otherwise described in this Privacy
Policy and as follows:
•
In connection with an employment or contractor application, such as to assess the
application, interview, and any test results for suitability for positions or projects;
communicating with Employees and Contractors concerning position openings or their
applications; conducting pre-engagement verification and screening; offering positions, in
our discretion; notifying Employees and Contractors of engagement opportunities
(including from our affiliates); and dealing with any inquiry, challenge, or request for
feedback received in relation to our recruitment and engagement decisions;
• For human resources management, such as administering payroll and benefits (including
leaves of absence and government-related programs); logistics; planning and managing
travel and other reimbursable expenses; development and training; absence monitoring;
timekeeping; performance appraisals; disciplinary and grievance processes;
administration of termination of employment or engagement; assessing qualifications and
eligibility for a particular role or project; equal employment opportunity monitoring;
background checks and reference checks; and compliance programs;
• For our internal business purposes, such as managing operations and workforce
engagement; enforcing our policies and rules; managing our business assets (including
with respect to office locations and emergency planning); maintaining records of our
operations; IT administration of our technologies, network, and intranet; analyzing and
42
managing meeting or conferencing information (including, but not limited to, recording
content, which may include voice and/or images); and providing insights into interactions
with people Employees and Contractors network with;
• For our internal research and business improvement purposes;
• For legal, safety or security reasons, such as complying with legal, reporting, and similar
requirements; investigating and responding to claims against us, our affiliates, personnel,
and customers; for the establishment, exercise or defense of legal claims; protecting
personnel safety (including managing spread of communicable diseases), property or
rights; detecting, preventing, and responding to security incidents; and protecting against
malicious, deceptive, fraudulent, or illegal activity;
•
In connection with a corporate transaction, such as if we acquire, some or all of our assets
are acquired by another entity; and
• For marketing or promotional purposes, including externally promoting our business (for
example, we may publicly disclose the names and work contact information of certain of
our representatives or post pictures of current or past personnel who attend our events).
We do not use or disclose sensitive personal information for purposes other than those permitted
by CCPA Regulations §7027(m). We only process information about criminal convictions if
legally required or permitted to do so, which includes, but is not limited to, the performance of
any applicable background checks. We may use anonymized, de-identified, or aggregated
Employee and Contractor information for any purpose permitted by law.
If an Employee or Contractor fails to provide certain personal information when requested, we
may not be able to provide essential benefits to those persons (such as paying the Employee or
Contractor or providing other benefits), or we may be prevented from complying with our legal
obligations (such as to ensure the health and safety of our workers).
Minors
We do not employ or contract with children, and we don’t knowingly collect personal
information from children under the age of 16, except where they are listed as beneficiaries of a
health insurance plan, may visit our office (to visit parents or attend an event) or other
administrative purpose related to our relationship with an adult employee or other personnel. If
we find out that a child under the age of 16 has given us personal information, except for the
aforementioned administrative purposes, we will take steps to delete that information.
Information We Disclose
We do not sell or share Employee and Contractor personal information for cross-context
behavioral advertising. We may disclose personal information described above as permitted by
law or for the purposes otherwise described in this Privacy Policy to the following types of
parties: affiliates and subsidiaries; service providers that administer our benefits, compensation
processes and physical and technical security; professional consultants to our business (such as
lawyers, auditors, brokers and accountants); vendors necessary to complete transactions an
Employee or Contractor requests; law enforcement, government agencies, and other recipients
43
for legal, security, and safety purposes; other entities in connection with a corporate transaction;
and any party to which an Employee or Contractor has consented to the disclosure of their
personal information.
Visit https://www.churchillmanagement.com/past-privacy-policies/ to see past privacy policies.
Contact Details
Please contact us if you want to exercise your rights or if you are disabled and need a copy of this notice prepared for you in a manner that is
accessible. Any such request may be made via our toll-free phone number (877-937-7110) or via e-mail at info@churchillmanagement.com
44
Item 1
Cover Page
Brochure Supplement of
Churchill Management Corp.
(doing business as Churchill Management Group)
5900 Wilshire Boulevard
Suite 400
Los Angeles, CA 90036
877-937-7110 (toll free)
www.churchillmanagement.com
March 21, 2025
This Brochure Supplement provides information about the Churchill employees listed in
Item 2 and supplements Churchill’s Brochure. You should have received a copy of that
Brochure. Please contact us at 877-937-7110 if you did not receive Churchill’s Brochure
or if you have any questions about the contents of this supplement.
Additional information about these Churchill employees is available on the SEC’s
website at www.adviserinfo.sec.gov.
45
Item 2
Educational Background and Experience
Fred A. Fern
Birthdate: 11/5/37
B.S. Degree, University of California at Los Angeles.
Post graduate work at USC and UCLA.
He founded Churchill in 1963 and is currently Chairman of the Board. He is also
Chairman of Chartwell Properties, Inc., a licensed California real estate brokerage.
Randy C. Conner
Birthdate: 11/2/62
Bachelor of Arts Degrees in Business Administration and Communications from
Vanguard University. Master of Business Administration from the University of
Southern California.
He joined Churchill in 1992 as a research analyst and is currently President and part of
the Investment Management Team.
Ted L. Fern
Birthdate: 3/8/69
BBA Degree, University of Texas at Austin.
J.D., Loyola Marymount Law School and Licensed Attorney.
He joined Churchill Management in 1996 as Director of Client Accounts and is also
currently CCO and Executive Vice President.
Ryan Murphy
Birthdate: 4/8/1974
Bachelor of Science Degree from San Diego State University.
He joined Churchill Management in 2006 and is currently an Executive Vice President.
David Tse
Birthdate: 6/19/1976
Bachelor of Arts Degree in Business Economics from University of Santa Barbara.
He joined Churchill Management in 2000 and is currently Director of Research.
Robert Peterson
Birthdate: 12/18/80
Bachelor’s Degree in Economics from the University of California at Los Angeles
(UCLA).
He joined Churchill Management in 2004 and is currently Senior Vice President.
Eileen A. Holmes
Birthdate: 7/12/48
Bachelor of Arts Degree from the University of California at Santa Barbara.
Post-graduate work at UCLA.
She joined Churchill in 1969 and is currently Executive Vice President of Churchill
Management Group and of Chartwell Properties, Inc., a licensed California real estate
brokerage.
46
Michael L. Friedman
Birthdate: 4/26/61
Bachelor of Arts in Finance from California State University, Fullerton.
He joined Churchill as a Vice President in 2000.
Don Richner, CFP®
Birthdate: 4/22/65
Bachelor of Arts Degree from the University of Southern California.
He joined Churchill as a Vice President in 2003.
Bryan Turnbow
Birthdate: 4/12/73
Bachelor of Arts in Business Communications from Chapman University.
He joined Churchill as a Vice President in 2005.
Jeff Glozer
Birthdate: 3/15/71
Bachelor of Science Degree in Finance and Marketing from Bowling Green State
University.
He joined Churchill in 2008 and is currently a Vice President.
Andrea Rhinehart
Birthdate: 8/13/81
Bachelor of Arts Degree from Louisiana Tech University.
She joined Churchill in 2003 and is currently a Senior Vice President.
Nick Radtke
Birthdate: 7/30/78
Bachelor of Science Degree in Business Administration with an emphasis in Finance
from the University of Southern California.
He joined Churchill in 2010 and is currently a Vice President.
Michael Flynn
Birthdate: 3/11/77
Bachelor of Science Degree in Business Management from Ohio University.
He joined Churchill in 2007 and is currently aVice President.
Amy-Lynn Yeager
Birthdate: 11/14/79
Bachelor of Arts Degree from Virginia Commonwealth University.
She joined Churchill in 2003 and is currently a Vice President.
Brad Rodgers
Birthdate: 9/29/1970
Bachelor of Science Degree in Finance from Florida State University.
He joined Churchill in 2012 and is currently a Vice President.
47
Ryan Formanek
Birthdate: 8/9/1987
Bachelor’s Degree in Economics from the University of California, Los Angeles.
He joined Churchill in 2010 and he is currently a Vice President.
Manny Romasanta
Birthdate: 12/13/1974
Bachelor of Arts Degree in marketing from Michigan State University.
He joined Churchill in 2012 as a Vice President.
Michael A. Carbone
Birthdate: 12/25/1980
Bachelor of Arts Degree in Business Economics.
He joined Churchill in 2013 as a Vice President.
Garrett Alabado
Birthdate: 7/10/1981
Bachelor of Business Administration in Finance from the University of Wisconsin
Oshkosh. Masters of Business Administration from the University of Wisconsin
Whitewater.
He joined Churchill in 2014 he is currently a Vice President.
Scott M. Perkins MSTax, MBA, CFP®
Birthdate: 3/30/1977
Bachelor of Arts Degree in Psychology from CSU, Fullerton. Masters of Business
Administration and a Master’s Degree in Finance, both from CSU, San Bernardino.
Master of Taxation from California State University Northridge.
He joined Churchill Management Group in 2014 as a Vice President, Director of
Financial Planning.
Ali Kavianian, CFP®
Birthdate: 9/18/1981
Bachelor of Science Degree in Business Administration/Operations Management from
Portland State University.
He joined Churchill Management Group in 2015 as a Vice President.
Nicholas Jon Dewsnap
Birthdate: 05/12/1980
Attended the University of Wisconsin majoring in Agricultural Business Management.
He joined Churchill Management Group in 2016 as a Vice President.
Edward L. Levy
Birthdate: 1/9/1967
Bachelor of Arts Degree in Psychology and Business Administration from Boston
University, 1989. Master of Arts Degree in Marketing Communication from Boston
University, 1990.
He joined Churchill Management as a Vice President in 2016.
48
Maximus X. Nguyen
Birthdate: 01/29/1978
Bachelor of Science Degree in Telecommunications Management from DeVry University
Long Beach.
He joined Churchill Management in 2016 as a Vice President.
Joseph McLaughlin
Birthdate: 08/03/1981
Bachelor of Arts Degree in Business Management from the University of Nevada Las
Vegas.
He joined Churchill Management in 2016 and is currently a Vice President.
J. Connor McChesney, MBA
Birthdate: 03/05/1981
Bachelor of Business Administration in Finance from The Quinlan School of business at
Loyola University Chicago. Master of Business Administration from The Brennan
School of Business at Dominican University.
He joined Churchill in 2017 as a Vice President.
Matthew J. Anderson
Birthdate: 8/14/1985
Bachelor of Arts Degree from Bellevue University in Bellevue, NE in Sports
Management.
He joined Churchill in May of 2017 as Client Service Vice President.
Randy G. Ickler
Birthdate 08/12/59
Bachelor of Arts Degree in Business Administration and Writing from Briar Cliff
University.
He joined Churchill Management Group in 2018 as a Vice President.
Rick Mazzola
Birthdate: 7/29/1962
Bachelor of Business Administration in Marketing from the University of Texas at
Arlington.
He joined Churchill in January 2019 as a Client Services Vice President.
Blake Cecil, CFP®
Birthdate: 04/27/1988
Bachelor of Science Degree in Finance from Arizona State University.
He joined Churchill in 2019 and is currently a Vice President.
Jeffrey Darien
Birthdate: 12/30/1966
Bachelor of Science in Business Administration, Concentration: Finance, from the
University of Richmond’s Robins School of Business.
49
He joined Churchill in 2021 as a Vice President. From 2019 to 2021 he was a Senior
Director, Investments at Oppenheimer & Co., Inc. From 2017 to 2021 he was Vice
President, Senior Financial Advisor at Merrill Lynch, Pierce, Fenner and Smith.
Hannah L. Santa Cruz, CFP®, BFA™
Birthdate: 06/16/1983
Bachelor of Science in Business Administration-Finance and Bachelor of Science in
Business Administration-Accounting from the University of Montana.
She joined Churchill Management Group in 2022 as a Financial Planner. She previously
worked at Stockman Wealth Management from 2016 to 2022.
Joseph Maglio
Birthdate: 03/30/1986
Bachelor of Arts Degree in Economics from Villanova University.
He joined Churchill Management in 2022 as a Vice President of Client Services. He
began his career at Merrill Lynch as a Financial Advisor from 2008-2009. He then
worked as a Senior Financial Consultant in multiple roles at TD Ameritrade from 2009-
2021. In 2021 he joined Fisher Investments as a Regional VP and then returned to TD
Ameritrade in 2022 as a VP Financial Consultant.
Bryan Bach
Birthdate: 12/07/1988
Bachelor of Science Degree in Mathematics from East Carolina University.
He joined Churchill in 2023 as a Vice President. From 2014 to 2023 he was a Vice
President at Zacks Investment Management.
Joshua Lawson
Birthdate: 12/17/1986
Bachelor of Science Degree in Business from the University of Phoenix.
He joined Churchill in 2024 and is currently a Vice President. He previously worked as a
Senior Financial Consultant with TD Ameritrade and VP-Senior Financial Consultant
with Charles Schwab from 2015-2024.
Will Abram, CFP®
Birthdate: 12/30/1991
Bachelor in Sports Management from Gonzaga University.
He joined Churchill Management in 2024 as a Vice President. He previously worked at
Charles Schwab as an Associate Financial Consultant from 2018-2020 and as a VP
Financial Consultant from 2020-2024.
Moya Higgins
Birthdate: 11/9/1982
B.S. in Business Administration from California State Polytechnic University, Pomona.
M.B.A. from University of La Verne.
She joined Churchill Management in 2012 as a Relationship Associate and is currently
Director of Business Services.
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* The “CFP” certification is voluntary and administered by the Certified Financial
Planning Board of Standards, Inc., and requires certain educational, examination,
experience and ethics standards. More information is available at www.cfp.net.
Disciplinary Information
Item 3
Not applicable.
Item 4
Other Business Activities
Chartwell Properties, Inc., is a licensed California real estate broker owned by Sherry B.
Fern. Chartwell Properties, Inc. will receive property management fees, leasing
commissions and construction fees from real estate limited partnerships in which
Churchill’s clients invest. The property management fees typically range from 5% to 6%
of annual gross rents on each property managed.
Leasing commissions and construction supervision fees are established and disclosed in
advance.
Fred A. Fern is the managing member of Chartwell Family Collection, LLC, which is the
general partner of El Paseo Collection and El Paseo Collection II, California Real Estate
Limited Partnerships. He is the managing member of Chartwell Family Collection North,
LLC, which is the general partner of El Paseo Collection North, a California Real Estate
Limited Partnership. He is the managing member of Chartwell Family Premier, LLC,
which is the general partner of El Paseo Premier Centre, a California Real Estate Limited
Partnership. Fred Fern is also a managing member of Chartwell Family Promenade,
LLC, which is GP of El Paseo Collection Promenade, LLC a Delaware limited liability
company. He is the managing member of Chartwell Family Collection III, LLC, which is
the general partner of El Paseo Collection III, a California Real Estate Partnership. He is
the managing member of Chartwell Family Fashion Plaza, LLC, which is the GP of El
Paseo Collection Fashion Plaza. LLC, a California Limited Liability Company. Fred
Fern is also the managing member of Chartwell Family Gateway, LLC, which is the GP
of El Paseo Collection Gateway, LLC, a California Limited Liability Company.
He is also managing member of Chartwell Family Office, LLC, which is the General
Partner of Chartwell Family Fund, L.P., Chartwell Family ETF Fund, L.P., and Chartwell
Family Fund-TFI, L.P., California Investment Limited Partnerships.
Item 5
Additional Compensation
Not Applicable.
Each supervised person typically receives compensation equal to a percentage of the
Management Fees paid to Churchill by clients assigned to the supervised person. Clients
referred by a supervised person are typically assigned to that supervised person. In
addition, Churchill may pay additional bonuses from time to time.
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Item 6
Supervision
Randall C. Conner is its President and Eileen Holmes is CFO. Theodore L. Fern is Chief
Compliance Officer, Executive Vice President and Director of Client Accounts. Ryan
Murphy is Executive Vice President. They supervise all of the employees identified in
Item 2. They can be reached at 877-937-7110.
Item 7
Requirements for State-Registered Advisers
Not Applicable.
4058\002\1688125.5
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