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PART 2A OF FORM ADV:
FIRM BROCHURE
Choreo, LLC
6735 Vistagreen Way, Suite 110
Rockford, IL 61107
312-702-1680
WMCompliance@choreoadvisors.com
March 25, 2025
This brochure provides information about the qualifications and business
practices of Choreo, LLC (“Choreo”), a registered
investment adviser.
Registration does not imply a certain level of skill or training, but only indicates
that Choreo has registered its business with the United States Securities and
Exchange Commission (“SEC”). The information in this brochure has not been
approved or verified by the SEC or by any state securities authority.
is available on
If you have any questions about the contents of this brochure, please contact
Choreo at 312-702-1680 or WMCompliance@choreoadvisors.com. Additional
information about Choreo
the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying
number, known as a CRD number. The CRD number for Choreo is 111221.
ITEM 2 MATERIAL CHANGES
Item 2 of the Form ADV 2A Brochure of Choreo, LLC (“Choreo”) is updated if material changes have
occurred during the course of the fiscal year or with the annual updating amendment. Since the last
annual update to the Brochure dated March 26, 2024, the following material changes have occurred:
• Choreo’s principal office moved to Rockford, IL on May 1, 2024.
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ITEM 3 TABLE OF CONTENTS
Item 2 Material Changes ............................................................................................................................... 2
Item 4 Advisory Business .............................................................................................................................. 4
Item 5 Fees and Compensation .................................................................................................................. 13
Item 6 Performance-based Fees and Side-By-Side Management .............................................................. 20
Item 7 Types of Clients ................................................................................................................................ 21
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ......................................................... 21
Item 9 Disciplinary Information .................................................................................................................. 28
Item 10 Other Financial Industry Activities and Affiliations ....................................................................... 28
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................. 30
Item 12 Brokerage Practices ....................................................................................................................... 31
Item 13 Review of Accounts ....................................................................................................................... 33
Item 14 Client Referrals and Other Compensation ..................................................................................... 35
Item 15 Custody .......................................................................................................................................... 36
Item 16 Investment Discretion ................................................................................................................... 36
Item 17 Voting Client Securities and Class Actions ..................................................................................... 36
Item 18 Financial Information ..................................................................................................................... 37
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ITEM 4 ADVISORY BUSINESS
Choreo, LLC (“Choreo,” “we,” “us” or “our”) is an investment adviser registered with the United States
Securities and Exchange Commission (“SEC”) Choreo may provide one or more of the services described
below to its clients. Our principal place of business is Rockford, Illinois as of May 1, 2024, with satellite
offices in a number of additional states. Choreo and its predecessor have conducted investment advisory
services since 2000. Choreo is ultimately majority owned by private investment funds organized and
sponsored by Parthenon Capital Partners and its affiliates, a separately registered investment adviser with
the SEC. Choreo offers a wide range of financial services to a broad range of client types including
investment advisory services, aggregated reporting, financial planning, wealth management consulting,
outsourced chief investment officer (“OCIO”), retirement plan and pension consulting and advisory
services, and/or similar services, on both a discretionary or non-discretionary basis, through a variety of
investment strategies, which generally include allocations to separately managed account strategies,
registered funds and private funds, including strategies and investment solutions and products provided
by Choreo or its affiliates.
As of December 31, 2024, our regulatory assets under management consisted of approximately
$15,998,079,691 discretionary assets plus approximately $2,234,279,010 non-discretionary assets, for a
total of $18,232,358,701.
In addition, as of December 31, 2024, we had approximately $9,015,205,983 assets under advisement
related to holdings of clients for which we provide aggregated reporting, wealth management consulting,
OCIO, retirement plan consulting and advisory services, and/or similar services.
INVESTMENT ADVISORY SERVICES
For clients who retain us to provide Investment Advisory Services, Choreo provides ongoing investment
advice based on the client’s individual needs and circumstances. Our goal is to deliver solutions that satisfy
distinct objectives within each client’s overall asset allocation. We meet with advisory clients periodically
to understand each client’s specific circumstances to (1) develop an investment plan in which we
determine an appropriate asset allocation (i.e., a mix of equity, fixed income, and other asset classes,
including private funds and cash) for the client, (2) make appropriate investment recommendations, and
(3) create and manage a portfolio based on that investment plan.
At the direction of the client, we primarily manage advisory accounts on a discretionary basis (please see
Item 16 – Investment Discretion). In limited circumstances, we also manage advisory accounts on a non-
discretionary basis, as agreed with the client. Clients can impose reasonable restrictions on investing in
certain securities, types of securities, or industry sectors, so long as we agree to those restrictions in
writing.
We provide Investment Advisory Services to clients based on their individual investment objectives and
investment plans. We consider a wide range of client-specific factors that can impact the investment
management process, including risk tolerance, investment time horizons, current and future cash needs
and other relevant circumstances. In providing these services, there will be circumstances where we give
advice, make recommendations, and act with respect to some clients that is similar to or different from
that given to other clients. Our investment recommendations are not limited to any specific product or
asset type but are generally limited to an approved list that is amended from time to time. Investment
recommendations are based on what is appropriate for the client at the time of the recommendation in
accordance with the client’s investment plan, objectives, and our approved list. The scope, focus and
services comprising our advisory relationship with each client varies based on each client’s circumstances,
needs, and personal financial goals, and may be modified in writing with the client.
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Unless otherwise agreed with a client in writing, Choreo generally does not provide investment advice on
the investment merits of any individual stocks or municipal or taxable bonds (other than certain U.S.
Treasury securities). Choreo may, however, work with the client to include in the investment plan a
strategy for when to sell such assets for diversification, portfolio concentration and tax reasons. Where
permitted by the applicable client agreement, we then may sell such assets in a discretionary manner
consistent with the investment plan. From time to time, certain clients will come to us to ask for our
general thoughts on the investment merits of individual stocks, investments not on our approved list, or
municipal or taxable bonds. In certain circumstances, we will provide limited advice and typically disclose
additional risk factors related to the nature of a client’s specific request.
We may retain or recommend that a client invest all or a portion of their assets in one or more Separately
Managed Accounts (“SMAs”). An SMA is an account managed by an unaffiliated third-party investment
adviser (each, an “SMA Manager”) that has been reviewed and approved by our internal Investment
Committee. Where Choreo recommends that a client invest with an SMA Manager, the client will typically
enter into a separate written agreement with the SMA Manager directly and pay an advisory fee to the
SMA Manager directly. Alternatively, where Choreo retains an SMA Manager on behalf of a client, Choreo
will contract directly with the SMA Manager to retain them as a sub-advisor and will either share a portion
of its advisory fee with the SMA Manager or the SMA Manager will charge its advisory fee directly from
the client’s account. Clients should refer to the selected SMA Manager’s ADV or other disclosure
document for a full description of the services offered by such SMA Manager and its related fees. Choreo
typically does not have authority to make any investment decisions to buy, sell or hold individual securities
within an SMA. As a general matter, Choreo’s services with respect to an SMA include the following:
• Directing or recommending that a client invest assets in one or more SMAs;
• Assisting clients with the opening and closing of SMAs, and reallocating and/or journaling assets
between client accounts at the same custodian to facilitate investments with and withdrawals from
SMA Managers;
•
Including the value and performance of the SMA in the client’s performance reports and monitoring
the performance of the SMA; and
• Periodically assessing whether the SMA is consistent with the client’s investment objectives and
financial requirements for the account.
In connection with the provision of Investment Advisory Services, we also periodically provide clients with
reports on the performance of their portfolios.
We offer Held Away Account Services generally for the following types of accounts that are maintained
with an account custodian other than one of Choreo’s primary account custodians (“Held Away
Accounts”): 401(k), 403(b), 401(a), 457, 529, variable annuities, health savings accounts (HSAs), thrift
savings plans (TSPs), cash balance plans, and stock option plans. Held Away Account Services are a subset
of Investment Advisory Services and are provided where a client specifically contracts with us for such
services. When providing Held Away Account Services, Choreo will use the order management system of
a third-party service provider, or go directly to the client’s account custodian, to implement asset
allocation and/or rebalancing strategies on behalf of Clients for one or more Held Away Accounts. Choreo
will consider only the investment options made available to the Held Away Accounts and allocate assets
to investments that Choreo believes fit within Client’s overall investment plan, based on our
understanding of client’s existing holdings, needs, circumstances and risk profile. When performing Held
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Away Account Services, Choreo is limited to the investment options made available by the custodian
and/or plan fiduciary and Choreo does not participate in the selection of the available options or conduct
any due diligence or research on the available investment options. As Choreo is working within the limited
investment options made available by the Held Away Account’s custodian and/or selected by the plan
fiduciary for the Held Away Accounts, such investment options are generally not subject to Choreo’s
standard initial and ongoing investment due diligence process.
AGGREGATED REPORTING SERVICES
For clients who retain us to provide Aggregated Reporting Services, our services generally include:
• Obtaining and aggregating information regarding the value or performance of client accounts that are
either unmanaged or managed by an unaffiliated third-party (“Independent Accounts”);
• Producing an aggregate investment holdings report including client’s Independent Account(s) on a
quarterly basis;
• Providing more frequent reporting to client upon request, which may be subject to additional fees as
agreed upon in writing with the client; and
•
If requested, recommending a general asset allocation (i.e., a mix of equity, fixed income and other
asset classes) related to the accounts for which we provide reporting services as appropriate in
furtherance of the client’s investment objectives and based on our understanding of clients’ existing
holdings, needs, circumstances and risk profile. Such asset allocation advice will be made on a non-
discretionary basis, meaning the client will have sole responsibility for implementing such
recommendations (e.g., executing the relevant trades).
Choreo will view and use information from Independent Account(s) to provide Aggregated Reporting
Services but will not typically be able to directly access or initiate transactions within the Independent
Account(s). Transactions within these Independent Account(s) are typically initiated by the client. Choreo
will not review, investigate, or otherwise examine the investment worthiness of securities or any other
assets held in Independent Accounts and is not responsible for any investment decisions related to such
Independent Account(s). In addition, unless otherwise agreed with the client in writing, Choreo generally
will not be responsible for making any recommendations to the client regarding the appropriateness of
investments offered or recommended by the client’s independent advisors including investment advisors,
investment managers or issuers, custodians, trustees, and other asset managers that provide services to
the client and are unaffiliated with Choreo (“Independent Advisors”).
FINANCIAL PLANNING SERVICES
For our clients who retain us to provide Financial Planning Services, we use a holistic approach to financial
planning in which we analyze various aspects of the client’s financial position, make what we believe to
be appropriate recommendations based on the client’s individual circumstances, and then assist the client
with implementing those recommendations, to the extent requested. The financial planning process
begins with gathering relevant information from the client and may include collecting applicable financial
documents, such as:
• Estate documents;
Income tax returns;
•
Investment account statements;
•
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• Retirement plan benefits statements;
• Business and partnership agreements; and
Insurance policies.
•
We will discuss the client’s future goals, objectives, and attitudes towards risk. After reviewing and
discussing a client’s financial situation, we will help design and coordinate the client’s personal financial
plan. If agreed with the client, we will prepare a financial plan, which may be updated periodically to
reflect changes in the client’s circumstances to the extent requested by a client.
In general, the financial plan may include the following areas, as determined by each client’s needs:
• Net Worth: We provide an analysis of the client’s assets and liabilities.
•
Income Tax Planning: We illustrate the projected impact of various investments on the client's current
income tax and future tax liability and may coordinate any income tax planning strategies with the
client’s tax preparer as directed by the client.
• Cash Flow Analysis: We provide a cash flow analysis for the upcoming year using past and present
cash inflows and outflows and other information supplied by the client.
•
Investment Planning: We provide a strategic asset allocation (a tailored mix of asset classes such as
global equities, global fixed income, real assets, alternative investments, etc.) and advice on the
appropriate style of investing (using third-party managers and/or broker-dealers to actively buy and
sell securities, compared with investing in exchange traded funds (ETFs) and mutual funds that
passively track the performance of a particular market index).
•
Insurance Planning: We review the adequacy of current insurance and advise on potential future
needs and an appropriate insurance strategy. Choreo advisors who are insurance agents with Choreo
Insurance Agency, LLC can also recommend insurance policies to clients based on client needs and
our recommended strategy.
• Retirement Planning: We assess cash flow needs during retirement, determine investment capital
needed at retirement, and recommend vehicles to use for retirement savings as well as distribution
strategies.
• Estate Planning: While we do not draft legal documents or provide legal advice, we can review existing
documents to assist the client in assessing and developing long-term strategies to meet estate
preservation and transfer objectives. We can also introduce clients to a third-party software platform
that guides clients through the process of creating estate documents. Please note that we do not
provide legal services to clients and no attorney-client relationships exist between Choreo and its
clients.
• Education Planning: We analyze potential future education expenses and review options for funding.
• Philanthropic Planning: We help families develop a philanthropic structure and process to give and
assist with organization and leadership of family meetings, family education and coaching.
• Business Transaction Planning: We analyze potential buy/sell and other related transactions with
respect to a client’s equity, creditor, or other proprietary interest in any private business including exit
planning and continuity planning. In so doing, we communicate and coordinate with a client’s
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transaction counsel and advisors. We will, if necessary, further incorporate the results and conclusions
arising from the foregoing into a client’s overall Income Tax Planning, Cash Flow Analysis, Investment
Planning, Insurance Planning, and Business Planning.
• Business Planning: We provide reviews, compilations, illustrations, and other analyses of certain
terms of documents and/or known arrangements in relation to any private business in which client
may have any equity, creditor, or other proprietary interest including (but not limited to) buy/sell
agreements, operating agreements, shareholder agreements, bylaws, organizational documents,
stock records, executive compensation and employee benefit plans, and insurance documents.
• Strategic Partner Alignment: We may aid clients from time to time with respect to the identification
of appropriate professional and service advisors necessary to implement and achieve client’s tax,
estate, and financial planning goals.
• Benefits Analysis: We will generally provide reviews, compilations, illustrations, and other analyses
of benefit programs in which a client is a current, former, or potential participant including, but not
limited to, qualified retirement plans, non-qualified retirement and deferred compensation
arrangements, equity and synthetic equity plans, employee stock ownership plans, split dollar life
insurance plans, and fringe benefit plans.
• Asset Protection: If you need Asset Protection services, we will provide reviews, compilations,
illustrations, and other analyses in relation to client’s potential exposure to various risks and threats
to client’s wealth and financial wellbeing, including, but not limited to, premature death, disability,
property damage or loss, general casualty loss, business liability, professional liability, and general
personal liability.
Implementation of financial planning recommendations is entirely at the client’s discretion. If the client
chooses to implement our recommendations, the client should work closely with their attorney,
accountant, insurance agent, and/or other advisors.
1031 LIKE-KIND EXCHANGE ADVISORY SERVICES
Upon request, Choreo provides either (i) advisory services; or (ii) consulting services to select clients on a
non-discretionary basis with respect to decisions associated with Internal Revenue Code Section 1031 like-
kind exchanges (“1031 Exchanges”) arising from the sale of real estate held for productive use in a trade
or business or for investment. 1031 Exchanges are designed to defer the current recognition of income in
connection with the sale of real estate by exchanging ownership in such real estate with other like-kind
real property. Such like-kind real property may include, but not be limited to, fractional interests in
Delaware Statutory Trusts (“DSTs”) pursuant to IRS Rev. Rul. 2004-86. While 1031 Exchanges may be
available to a wide variety of qualifying investors, exchanges in which DSTs constitute some or all of the
like-kind replacement property are only appropriate for investors that meet certain levels of financial
sophistication.
Our primary objective when providing 1031 Exchange services is to assist clients in evaluating the
appropriateness, based on their goals and objectives, of entering into a 1031 Exchange related to the
future sale of real estate currently owned and the benefits and risks associated with the exchange or
acquisition for other real estate interests including DSTs. 1031 Exchange services will typically include
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information to develop
liquidity and other
establishing financial goals and reviewing client
recommendations associated with a potential 1031 Exchange and coordinating with tax advisors.
Another objective when providing 1031 Exchange services is to assist clients with the implementation of
recommendations and decisions associated with a 1031 Exchange. 1031 Exchange services usually include
selecting qualified intermediaries, reviewing current applicable DST offerings and related materials, and
assisting in the completion of transaction documentation.
DEFERRED SALES TRUSTS™ CONSULTING SERVICES
Upon request, Choreo also provides consulting services to select clients on a non-discretionary basis with
respect to planning and/or implementation of recommendations and decisions associated with the use of
Deferred Sales Trusts™ in connection with the sale or exchange of eligible property. The Deferred Sales
Trust™ is a transaction planning structure allowing the sellers of eligible property to defer income
recognition pursuant to the installment method under Internal Revenue Code Sections 453 and 72.
Deferred Sales Trusts™ are offered by Estate Planning Team, an independent organization providing
financial and legal services through a proprietary capital gains tax deferral strategy. Certain personnel of
Choreo are affiliated with and/or have an ownership interest in Estate Planning Team. Additionally, these
Choreo advisors are associated with Overture Strategic Partners LLC (“Overture”) which offers
independent trustee services for Deferred Sales Trusts™. The independent trustee services provided by
Overture, and the fees it charges, and the financial and legal services provided by Estate Planning Team,
and the fees it charges, are separate and distinct from those of Choreo. As a result of this common
association, certain personnel of Choreo have a financial conflict of interest in recommending the services
provided by Estate Planning Team and/or Overture.
Deferred Sales Trusts™ is a trademark owned by Estate Planning Team.
information to develop
OPPORTUNITY ZONES CONSULTING SERVICES
Opportunity Zone consulting services are generally provided to clients interested in establishing their own
fund or entity to hold opportunity zone investments. In certain circumstances, Choreo provides consulting
services to select clients on a non-discretionary basis with respect to the planning and/or implementation
of recommendations and decisions associated with investments in qualified opportunity funds (an
investment vehicle organized for the purpose of investing in qualified opportunity zone property)
pursuant to and in accordance with Internal Revenue Code Sections 1400Z-1 and 1400Z-2 (“Opportunity
Zones”). Opportunity Zones are only appropriate for certain sophisticated investors including accredited
investors and, in some cases, qualified purchasers. Our primary objective when providing Opportunity
Zone consulting services is to assist clients in evaluating the appropriateness, based on their goals and
objectives, of investing in an Opportunity Zone. Opportunity Zone consulting services may include
establishing financial goals and reviewing client
liquidity and other
recommendations associated with a potential investment.
WEALTH MANAGEMENT CONSULTING SERVICES
For certain clients (including clients receiving Investment Advisory, Aggregated Reporting and/or Financial
Planning Services, as described above) seeking additional or stand-alone Wealth Management Consulting
Services, we will, as directed and agreed to by the client, provide specific consultation and administrative
services that do not involve recommending, determining, or executing any transaction or providing
investment advice on any individual security holding or transaction. However, from time to time, certain
clients will come to us to ask for our general thoughts on the investment merits of individual stocks,
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investments not on our approved list, or municipal or taxable bonds. In certain circumstances, we will
provide limited advice and typically disclose additional risk factors related to the nature of a client’s
specific request.
Wealth Management Consulting Services typically involve Choreo providing certain consultation,
monitoring and administrative services related to a client’s Independent Advisors, as agreed to with the
client. As part of this service Choreo will monitor the performance of Independent Advisors, typically by
reviewing:
• Periodic client investment reports prepared by Independent Advisors;
• Any information regarding organizational changes of or other events pertaining to each Independent
Advisor (e.g., portfolio manager changes, regulatory proceedings);
• Adherence to investment policy statements by Independent Advisors;
•
If fees charged by Independent Advisors are consistent with the agreement between client and
Independent Advisor; and
• Any overlapping and concentrated equity positions held or managed by client’s Independent Advisors.
Unless otherwise agreed in writing with a client, Wealth Management Consulting Services do not include
or involve recommending, determining, or executing any transaction or otherwise providing investment
advice related to any individual security holding or transaction. The client is solely responsible for all
decisions related to investing with, continuing to invest with, or terminating their relationship with
Independent Advisors.
Where Choreo provides Wealth Management Consulting Services, there is a conflict of interest if Choreo
also provides Investment Advisory Services to the same client. This conflict of interest arises due to the
possibility that Choreo could be perceived as being unable to judge fairly the performance of its own
advisors relative to Independent Advisors. Clients are under no obligation to hire Choreo to provide
Investment Advisory Services in addition to Wealth Management Consulting Services.
OUTSOURCED CHIEF INVESTMENT OFFICER SERVICES (“OCIO”)
We offer OCIO services to certain clients of Choreo. In general, these services are provided to ultra-high-
net-worth individuals, family offices, endowments, and foundations. We typically provide the Investment
Consulting Services below to our OCIO clients. Our OCIO clients also have the option to receive our
Investment Advisory Services, Aggregated Reporting Services and Financial Planning Services (as outlined
above) in addition to Investment Consulting Services.
Investment Consulting Services
•
1. Review client’s existing service agreements with Independent Advisors, investment policy
statements, investment performance reports and other information provided by
Independent Advisors.
2. Serve as an independent consultant to client and assist with the development and
ongoing maintenance of client’s overall investment objectives, strategies, and policies.
3. Correspond with Independent Advisors and monitor the performance of Independent
Advisors by reviewing:
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•
•
•
•
•
Periodic investment reports prepared by Independent Advisors;
Any information regarding organizational changes of or other events pertaining to
each Independent Advisor (e.g., portfolio manager changes, regulatory proceedings);
Adhere to investment policy statements;
Any overlap and concentrated equity positions held or managed by Independent
Advisors; and/or
Tax efficiency and fees and expenses paid by the client.
5. Participate in meetings with Independent Advisors in order to assist client with: (i)
gathering information about the Independent Advisor; (ii) gathering information on the
performance of client’s assets managed by the Independent Advisor; and (iii) obtaining
Independent Advisor views and recommendations related to market and economic
events or concerns.
6. Provide information to client regarding specific investments that client is interested in but
are not on our approved list.
RETIREMENT AND PENSION PLAN CONSULTING AND ADVISORY SERVICES
When providing Retirement and Pension Plan Consulting and Advisory Services for plans subject to the
Employee Retirement Income Security Act of 1974, as amended (“ERISA”), we generally act as a fiduciary
under Section 3(21)A or Section 3(38) of ERISA. We also offer supplemental services to plans that engage
a third-party as a 3(21) investment advisor or 3(38) investment manager, or to plans that participate in a
pooled employer plan (“PEP”) where Choreo serves as the 3(38) investment manager. In providing these
services, Choreo relies on the tools and templates provided by an independent firm. In general, Choreo’s
Retirement and Pension Plan Consulting and Advisory Services for a particular plan consist of some of the
following services:
• Benchmarking Services: We typically evaluate a plan sponsor’s existing retirement plans and perform
a side-by-side comparison of different service providers. We provide plan sponsors with an executive
summary including a cost analysis and an analysis of services available through various retirement
plan record keepers, helping employers make informed decisions. If a PEP is included among the
appropriate options for a client, Choreo will usually only recommend one PEP where Choreo serves
as the 3(38) investment manager.
• Fiduciary Process Management: We assist plan sponsors in building, managing, and monitoring a
fiduciary process designed to help meet their fiduciary responsibilities under ERISA.
•
Investment Policy Statement (“IPS”) Preparation: We assist plan sponsors in preparing a written IPS
for the retirement plan that reflects the stated investment objectives for the overall plan. Where we
act as a 3(38) investment manager, we have a standard IPS for plan sponsors to review and potentially
adopt. The IPS outlines the underlying philosophies and process for investment selection as well as
the procedures for periodic monitoring and evaluation of the investment options offered by the plan.
•
Investment Recommendations and Management: Once the IPS has been established, we assist the
plan sponsor and plan investment committee to determine suitable investment options for the plan
based on the IPS. If we serve as a 3(38) investment manager, we will implement our recommendations
with the recordkeeper for the plan.
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• Monitoring of Investments: We monitor investment options in the plan based on the periodic
monitoring and evaluation procedures described in the plan’s IPS. This will include a review of both
quantitative performance measures and qualitative factors such as the investment style of the
recommended fund manager. We may recommend changes to the investment options as market
factors and plan needs dictate.
• Employee Education and Communications: We also offer periodic educational support, including
access to a third-party digital financial wellness platform, and investment workshops designed for
individual plan participants. The nature of the topics to be covered will be determined by Choreo and
the plan sponsor. Unless specifically contracted for by the individual plan participant, the educational
support and investment workshops will not provide plan participants with individualized, tailored
investment advice or asset allocation advice, or any other services offered by Choreo that require a
separate agreement between Choreo and the individual, and Choreo should not be considered a
fiduciary under ERISA with respect to these services.
ADDITIONAL SERVICES
From time to time, Choreo acquires assets of other investment advisers that established other advisory
fee structures, account minimums, services, or investment programs (“Acquired Services”). While
Choreo’s goal is to move these clients to Choreo’s investment programs, fee structures and services over
time, client accounts are managed under a client agreement and program of a previous adviser until the
client executes Choreo’s standard agreement.
Advisory services will differ as registered investment adviser firms acquired by us transition to our
investment programs, fee structures and services over time. However, through the transition period, we
evaluate whether to retain such Acquired Services past the transition period of the previous adviser. Any
Acquired Services retained by us after the transition period will be included in a client’s new agreement
with Choreo.
Upon client request, Choreo, together or through its affiliates, may introduce clients to affiliates and/or
third parties that perform additional services such as tax preparation, bill pay, insurance policies, and
estate planning document preparation. If agreed to with the client, Choreo may coordinate with its
affiliates and/or third parties to share information regarding the client’s investment accounts that is
needed in order for the third parties to provide their services (e.g., IRS 1099 forms). Depending on the
particular third party and client situation, Choreo or its affiliate, as applicable, may arrange for the
payment of the fees of such third-party service providers on behalf of the client. In consideration of the
coordination services provided, Choreo or its affiliate, as applicable, may retain a portion of the fee paid
to the third-party service provider or charge the client a separate, additional administrative fee with
notice to the client. In some situations, the third-party may charge the client directly.
CONFLICTS OF INTEREST
Choreo charges different fees for its various services. This creates an incentive for us to guide clients to
services that generate higher fees. Choreo has an incentive to favor the clients that generate the most
revenue for the firm. If Choreo pays an SMA Manager a portion of the fee charged by Choreo, we have an
incentive to recommend or select an SMA Manager which will result in the highest residual fee to Choreo.
We have implemented procedures designed to help ensure that clients are treated fairly and to help
prevent these conflicts from influencing selection of a client’s investments and the allocation of
investment opportunities among clients.
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The various service levels provided by Choreo, as described above, will pose a conflict between the
interests of Choreo and the interests of clients. For example, a recommendation to engage Choreo for
investment advisory services or to increase the level of investment assets with Choreo, including through
rollovers or other transfers of retirement plan accounts or individual retirement accounts (“IRAs”), will
pose a conflict, as it would increase the fees paid to Choreo. Specifically, Choreo will make more money if
a client rolls over assets from a retirement plan or IRA for which we do not provide services, to a
retirement plan or IRA for which we do provide services, whether the rollover is from (1) a plan to an IRA,
(2) an IRA to an IRA, (3) a plan to another plan, or (4) an IRA to a plan. Choreo’s advisors have a financial
incentive to raise fees since they are compensated, in part, based on the amount of assets they service,
and the level of fees paid by clients. Therefore, both Choreo and our individual advisors have financial
incentives to recommend plan and/or IRA rollovers to plans and IRAs serviced by Choreo. Clients are under
no obligation, contractually or otherwise, to complete a rollover. Furthermore, if a client does complete
a rollover, the client is under no obligation to have the assets in an IRA managed by us.
With respect to retirement client assets in affiliated products or managers in which Choreo maintains a
financial interest, Choreo complies with applicable requirements of ERISA and/or the Internal Revenue
Code. These requirements include, but are not limited to, disclosure and avoiding double fees for
retirement plans and IRAs. Choreo will either waive the portion of the advisory fee that is attributable to
the client’s assets invested in the affiliated product or manager in which Choreo maintains a financial
interests or rebate the client’s advisory fee by an amount equal to the fees charged by the affiliated
product or manager. If the account is not charged an investment advisory fee by Choreo, it will not receive
a rebate of the fees of the affiliated product or manager.
ITEM 5 FEES AND COMPENSATION
INVESTMENT ADVISORY AND AGGREGATED REPORTING FEES
The specific manner in which our fees for Investment Advisory and Aggregated Reporting Services are
charged is established in the client’s agreement with Choreo. The structure and level of our fees vary by
client based upon the services provided and other considerations deemed relevant but customarily are
calculated as a percentage of billable assets or on a fixed-fee basis. Where our investment advisory or
aggregated reporting fees are calculated as a percentage of billable assets, we generally apply either a
tiered schedule where fee rates decrease as billable assets increase (the fee decrease applies to the
portion of the billable assets in each applicable tier) or a flat rate applied to billable assets. The annual
rate generally does not exceed 1.5% per annum unless otherwise agreed to with the client. We request
(but do not require) new investment advisory clients to have investable assets of at least $1,000,000 and
we have an annual minimum fee of $8,000. Clients affiliated with certain organizations are subject to a
reduced fee schedule and/or lower minimum fee amount. These minimum requirements may have the
effect of making our services impractical for certain individuals or entities with fewer investable assets
given the effective annual rate of advisory fees that would be charged. At our discretion, we may waive
or reduce annual minimum fees, accept new clients with less than $1,000,000 in investable assets, and/or
combine the account values of family members living in the same household to determine the applicable
fee. For example, we may combine account values for an individual, their minor children, their spouse,
and other types of related accounts. Combining account values may increase the asset total, which may
result in a reduced fee rate.
Negotiability of Advisory Fees: Choreo retains the discretion to negotiate fees, including minimum fee
amounts, on a client-by-client basis Client facts, circumstances and needs are considered in determining
the fee arrangement. These include the complexity of client assets to be placed under management,
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anticipated future additional assets, related accounts, portfolio style, account composition, and custom
reports, among other factors. Clients affiliated with certain organizations are subject to a reduced fee
schedule and lower minimum fee amounts. Certain clients will likely pay more or less than other clients
receiving similar services from Choreo. Legacy clients are generally subject to a different fee schedule than
new clients. The specific annual fee is identified in the agreement between Choreo and each client, which
may be amended by Choreo, including the amount or rates of fees, upon thirty days prior written notice
to clients. Choreo’s senior advisors are compensated based on revenue generated from client assets they
service. Other advisor team members receive a base salary and are eligible for a bonus based on both
individual and team performance. The receipt of compensation linked to revenue generated from client
assets creates a conflict of interest as it incentivizes our advisors to increase fees and encourage clients
to increase assets in their accounts.
Third Party Fees: Investment Advisory and Aggregated Reporting Services Fees are separate and distinct
from the fees and expenses that are charged by Independent Advisors related to the assets held in
Account(s). Where a client enters into a separate written agreement with an SMA Manager, the client will
generally pay the SMA Manager a fee directly that is separate and distinct from the Investment Advisory
Services Fee of Choreo. Where Choreo retains an SMA Manager directly on behalf of a client (i.e., a sub-
advisor), Choreo either (i) shares a portion of its Investment Advisory Services Fee with the SMA Manager;
(ii) directly debits a client’s fee on behalf of an SMA Manager; or (iii) authorizes the SMA Manager to
directly debit a client’s fee. In addition, fees charged by investment vehicles held in Accounts are in
addition to the Investment Advisory or Aggregated Reporting Services Fees of Choreo and the advisory
fees of Independent Advisors and SMA Managers. The additional fees applicable to holdings in investment
vehicles generally include a management fee, performance-based compensation (if applicable), other
expenses, and a possible distribution fee. If the investment vehicle also imposes sales charges, a client
may pay an initial or deferred sales charge. Such fees and expenses may be material and may negatively
impact the value of the assets held in Account(s) or the performance thereof.
Timing: The fee for the quarter in which the account has been initially funded is prorated based on an
average daily balance and charged in arrears. Thereafter, fees are generally payable in advance in
quarterly installments during the first month of each calendar quarter and are computed based on the
value of the assets under management on the last day of the calendar quarter. Client may make additions
to and withdrawals from account(s) at any time unless the custodian restricts the account. Advisor
reserves the right, upon prior written notice to Client, or as otherwise agreed upon with the client, to
adjust the Investment Advisory Services Fee to account for material deposits or withdrawals from an
account during a billing period.
Choreo may cause a client to maintain cash and cash equivalent positions (such as money market funds)
for defensive, liquidity or similar purposes, and periodic investment plans (i.e., dollar-cost-averaging). A
significant amount of cash may accumulate in the account prior to Choreo rebalancing the portfolio. If
cash is being managed at the portfolio level rather than the individual account level, it is possible that an
account may be allocated up to 100% cash. Unless otherwise agreed in writing, cash and cash equivalent
positions will be included as part of assets under management for purposes of calculating Investment
Advisory Services Fees. For accounts with margin or securities-based loan balances, fees generally will be
assessed on the gross market value of the securities collateralizing the loan if above $25,000 unless
otherwise agreed to with the client.
With respect to retirement client assets in affiliated products or managers in which Choreo maintains a
financial interest, Choreo must comply with applicable requirements of ERISA and/or the Internal Revenue
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Code. These requirements include, but are not limited to, disclosure and avoiding double fees for
retirement plans and IRAs. To the extent required by applicable law, Choreo will either waive the portion
of the advisory fee that is attributable to the client’s assets invested in the affiliated product or manager
in which Choreo maintains a financial interest or rebate the client’s advisory fee by an amount equal to
the fees charged by the affiliated product or manager. If the account is not charged an Investment
Advisory Services Fee by Choreo, it will not receive a rebate of the fees of the affiliated product or
manager.
FINANCIAL PLANNING FEES
The specific manner in which our fees for Financial Planning Services are charged is established in the
client’s agreement with Choreo. Choreo’s Financial Planning fee is determined based on the nature of the
services provided and the complexity of each client’s circumstances. Fees are agreed upon in the contract
with the client and will vary. Our Financial Planning fees are typically be calculated and charged on a fixed
fee basis, depending on the specific arrangement reached with the client The length of time it will take to
provide a financial plan will depend on each client’s personal situation and complexity. All Financial
Planning fees are separate and distinct from the fees and expenses that may be charged by Independent
Advisors or other third parties related to assets in any account(s) considered when providing Financial
Planning Services. Choreo may reduce or waive the hourly or fixed fees for Financial Planning Services if a
client additionally chooses to engage Choreo for other services.
FEES FOR 1031 LIKE-KIND EXCHANGEADVISORY SERVICES
For clients with multiple accounts at Choreo, 1031/Delaware Statutory Trust accounts (“1031 Accounts”)
will be aggregated with the client’s other advisory accounts and included as part of a client’s asset under
management fee discussed above (“AUM 1031 Advisory Fees”).
For clients who only have 1031 Accounts at Choreo, we charge a fee for 1031 exchange planning services
and another fee for 1031 exchange implementation services (collectively, “1031 Services Fees”). 1031
Services Fees are generally charged on a per project basis and are set forth in separate engagement letters
for 1031 Exchange planning services and 1031 Exchange implementation services. Overall, 1031 Services
Fees vary from client to client depending on scope, complexity, and duration of services. Choreo does not
charge ongoing advisory or monitoring fees in connection with 1031 exchange investments on which
Choreo advises clients for clients with 1031 Accounts only. Choreo does not receive compensation from
1031 investment sponsors, brokers, or service providers in connection with these 1031 like-kind exchange
advisory services.
FEES FOR DEFERRED SALES TRUSTS™ CONSULTING SERVICES
Choreo charges advisory fees for managing the assets in a Deferred Sales Trust™. Overture offers
independent trustee services for Deferred Sales Trusts™. Choreo generally refers clients in need of
independent trustee services to Overture. In consideration of such referrals to Overture, the Choreo
advisors who are associated with Overture will receive a percentage of the profits Overture derives from
the clients referred to Overture. This creates a conflict of interest due to the financial incentive it creates
for us to refer clients to Overture based on the additional compensation the Choreo advisors stand to
earn. We address this conflict of interest by advising referred clients that the Choreo advisors who are
associated with Overture will receive additional compensation if the clients use Overture, and by advising
clients that they are not obligated to utilize the independent trustee services of Overture or any other
third-party we may recommend. Currently, no Choreo advisor acts as a trustee for clients who use
Overture’s services.
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FEES FOR OPPORTUNITY ZONE CONSULTING SERVICES
Choreo charges consulting fees for its customized Opportunity Zone planning services and Opportunity
Zone implementation services (“Opportunity Zone Services Fees”). Opportunity Zone Services Fees are
generally charged on an hourly or per project basis and are set forth in separate engagement letters or
consulting agreement for Opportunity Zone planning services and Opportunity Zone implementation
services. Overall, Opportunity Zone Services Fees vary from client to client depending on scope,
complexity, and duration of services. Choreo does not receive compensation from Opportunity Zone
investment sponsors, brokers, or other service providers in connection with these Opportunity Zone
advisory services. Choreo’s Opportunity Zone Service Fees are in addition to any underlying opportunity
zone investment fees charged by fund sponsors and managers or tax attorneys.
WEALTH MANAGEMENT CONSULTING SERVICES FEES
Fees for Wealth Management Consulting Services are determined based on the nature of the services
being provided and the complexity of each client’s circumstances. Fees are agreed upon in the client’s
contract. Wealth Management Consulting Services fees may be calculated and charged on a fixed fee
basis, subject to the specific arrangement reached with the client, or on an hourly basis, ranging from
$100 to $600 per hour. The length of time it will take to provide the agreed upon services will depend on
each client’s personal situation.
OUTSOURCED CHIEF INVESTMENT OFFICER SERVICES FEES
For Outsourced Chief Investment Officer (“OCIO”) services, the cost for this service is a flat fee that
generally ranges from $15,000 to $1,000,000 annually based on the complexity of the consulting
arrangements we are hired to perform or is calculated as a percentage of assets depending on the terms
of the agreement. These consulting services will be billed in advance or in arrears on a monthly or
quarterly basis depending on the terms of the agreement. Clients are generally charged a one-time set-
up fee ranging between $5,000 and $100,000 depending on the nature and complexity of the client’s
circumstances and based on the terms agreed to between us and each client. For other ongoing services
associated with our OCIO services, we charge a range of fees. The exact fee will be based on the size,
nature and complexity of the client’s account and managers to be examined. All fees are agreed upon in
the contract with the client.
RETIREMENT PLAN AND PENSION CONSULTING AND ADVISORY FEES
The specific manner in which our fees for Retirement Plan and Pension Consulting and Advisory Services
are charged is established in the client’s agreement with Choreo. The structure and level of our fees vary
by client based upon the services provided and other considerations deemed relevant but customarily are
calculated as a percentage of the assets held in the applicable accounts or on a fixed-fee basis. Where our
fee is calculated as a percentage of assets, the annual rate generally does not exceed 1.5% per annum
unless otherwise agreed to with the client. Additional agreed-upon fees are charged for access to a third-
party financial wellness platform for plan participant education. Our fees for benchmarking services are
charged on a fixed-fee basis depending on the nature and complexity of the services provided.
Retirement and Pension Plan Benchmarking Fee Offset: Choreo may reduce or waive the fixed fee for
benchmarking services if a client chooses to additionally engage Choreo for our ongoing Retirement Plan
and Pension Consulting and Advisory Services.
For Retirement Plan and Pension Consulting and Advisory clients, fees are generally payable in advance in
quarterly installments during the first month of each calendar quarter. However, fees for some
Retirement Plan and Pension Consulting and Advisory clients will be billed in arrears in quarterly
installments based on the selected record keeper’s billing practices. Whether billed in advance or in
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arrears, annual asset-based fees are based on the value of total plan assets on the last day of the month
preceding the billing month. The fee for the quarter in which the agreement becomes effective will be
prorated.
Choreo may provide services to individual plan participants, such as management of a self-directed
brokerage account option within a plan, in addition to Retirement Plan and Plan Consulting and Advisory
Services provided to the plan. Under this arrangement, the individual will contract separately with Choreo
for a separate agreed upon fee that is paid either directly from the individual plan participant’s account,
or indirectly by the participant. This creates an inherent conflict of interest due to the possibility of Choreo
receiving fees for both Retirement Plan and Pension Consulting and Advisory Services from the plan as
well as fees from the plan participant for other Choreo services.
COMBINED FEE ARRANGEMENTS
A client may choose to engage Choreo to provide multiple services for an all-inclusive fee. For example,
we may provide Financial Planning, Aggregated Reporting, Wealth Management Consulting Services, OCIO
and Investment Advisory Services to a client and charge one fee for all these services. While fees for those
individual services will be determined and negotiated separately, they may be combined and deducted
from an investment advisory account specified by the client. In that situation, the deducted fee could
consist of Financial Planning Fees, Aggregated Reporting Fees, Wealth Management Consulting Services
Fees, OCIO and Investment Advisory Services fees, in which case the overall, all-inclusive fee could exceed
the fee maximums discussed above. In limited cases, Choreo’s advisory fee includes the cost of tax
preparation services by the client’s third-party tax preparer. In those cases, Choreo separately pays the
third-party tax preparer for their services to our client.
ADDITIONAL COMPENSATION RELATED TO INSURANCE
From time to time in the course of providing services to Clients, Choreo will recommend Choreo Insurance
Agency, LLC (“Choreo Insurance”), an insurance agency licensed in certain states. Choreo Insurance and
certain Choreo advisors who maintain insurance licenses recommend fixed insurance products to clients.
Additionally, if appropriately licensed, certain Choreo advisors may recommend other insurance products
if Choreo Insurance is appropriately licensed. Some Choreo advisors are appointed sales agents for
insurance agencies including Choreo Insurance and receive commissions when they recommend a fixed
insurance product to a client. Choreo Insurance retains a portion of commissions. A conflict of interest
therefore arises as these insurance sales create an incentive to recommend products based on the
additional compensation either Choreo Insurance and/or the advisor earns. Clients are under no
obligation to accept any of the recommendations or purchase insurance products through their Choreo
advisor or Choreo Insurance.
ADDITIONAL COMPENSATION RELATED TO BROKERAGE PRODUCTS
Certain Choreo advisors who maintain brokerage licenses and are dually registered with Purshe Kaplan
Sterling Investments (“PKS”) previously recommended variable annuities, 529s and other brokerage
products to clients. In the future, Choreo advisors may be registered with broker-dealers other than PKS.
These dually registered advisors receive trailing commissions directly from PKS (or another broker-dealer
in the future) for past sales of annuities, 529s or other brokerage products, or if the client names their
Choreo advisor as the broker of record on an existing annuity. Choreo advisors are not permitted to
receive commissions on new sales of variable annuities or other brokerage products.
GENERAL INFORMATION ABOUT FEES
Payment of Fees: Clients may grant Choreo the authority to receive payments of Choreo’s fees directly
from the client’s investment account held by a qualified custodian. Based on Choreo’s instruction and
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calculation, the custodian will deduct the fee from the client’s investment account and will typically
provide the client a statement, at least quarterly, indicating amounts disbursed from the account including
the amount of fees. Clients paying investment advisory fees by check will receive an invoice for quarterly
fees, which are billed in advance during the first month of each quarter and are payable promptly upon
receipt of the invoice.
Valuation: We charge Investment Advisory Services Fees and Aggregated Reporting Services Fees based
upon the valuation of client accounts(s) as reflected in our internal portfolio management system, which
interfaces and is reconciled with the custodian daily for publicly traded securities. The total portfolio value
on which fees are based can vary from the value on the custodian statement (the valuation could be higher
or lower) due to such factors that include, but are not limited to, the timing and posting of dividends,
settlement dates for trades and accrued interest. The value of a client’s account, including any accruals
(i.e., pending dividends and interest), as of the last business day of the previous quarter (as shown in our
internal portfolio management system) is used to determine the fees charged for the following quarter.
For private investments, Choreo’s fees are billed based on the most recently updated value of the
investment reflected in our portfolio management system or on the original subscription amount, as
agreed to with the client. Our third-party portfolio management system will be manually updated,
generally on a quarterly basis. An invoice or other written documentation, including the subscription
agreement, provided by the investment manager for a private investment will be utilized to support the
valuation. The value of a client’s account, including any accruals (i.e., pending dividends and interest), as
of the last business day of the previous quarter (as shown in Choreo’s portfolio management system based
on the written documentation provided by the investment manager) is used to determine the fees
charged for the following quarter.
Termination of the Advisory Relationship: The agreement between Choreo and the client will continue
in effect until terminated in accordance with the terms of the agreement. Upon effective termination in
accordance with the terms of the agreement, the client will receive a refund of any prepaid and unearned
fees (prorated for the balance of the quarter, if needed) after the 30-day required notice period set forth
in the agreement. The client remains responsible for payment for services rendered by Choreo prior to
the effective date of termination (which is 30 days after notice of termination), as well as any transactional
or custodial charges levied by the client’s custodian after the termination of the agreement. We have no
obligation to refund fees charged by the custodian.
Investment Vehicle Fees: Fees paid to Choreo are separate and distinct from the fees and expenses
charged by mutual funds, exchange traded funds (ETFs), private funds and/or other investment vehicles
to their shareholders, including investment vehicles affiliated with Choreo. These fees and expenses are
described in each investment vehicle’s prospectus. These investment vehicle fees will generally include a
management fee, performance-based compensation (if applicable), other fund expenses, and a possible
distribution fee. If the investment vehicle also imposes sales charges, a client may pay an initial or deferred
sales charge. A client could invest in an investment vehicle directly, without our services. In that case, the
client would not receive the services provided by our firm, which are designed, among other things, to
assist the client in determining which investment vehicles are most appropriate to the client's financial
condition and objectives. Accordingly, the client should review both the fees charged by the investment
vehicles and our fees to fully understand the total amount of fees to be paid by the client.
Many funds offer multiple share classes available for investment based upon certain eligibility and/or
purchase requirements. For instance, in addition to more commonly offered retail mutual fund share
classes (typically, Class A (including load-waived A shares), B and C shares for mutual funds), some funds
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offer institutional share classes or other share classes specifically designed for purchase within a fee-based
investment advisory account. However, these share classes may also have higher transaction costs and
may have minimum purchase criteria that limit availability to larger transactions. Clients should not
assume that their assets will be invested in the share class (regardless of the type of fund structure –
mutual fund, closed-end fund, hedge fund, private equity fund or other alternative vehicle) with the
lowest possible expense ratio. From time to time, Choreo acquires assets of other investment advisers
that invested in less favorable share classes. It is Choreo’s goal to move these clients to more favorable
share classes over time, if appropriate for the client.
Wrap Fee Programs and Separately Managed Account Fees: Clients invest in SMAs directly or through
custodian wrap fee programs, depending on applicable account minimum requirements. While Choreo
currently does not sponsor a wrap fee program, Choreo may recommend investing in SMAs through
custodian wrap fee programs, particularly when the custodian / wrap fee program sponsor has negotiated
lower initial account minimums. Clients participating in wrap fee programs are charged various wrap fee
program fees. Wrap fee program fees and SMA Manager fees are in addition to the fees charged by
Choreo. In a wrap fee arrangement, clients pay a single fee that covers the SMA Manager’s advisory
services, brokerage, and custodial services. Client’s portfolio transactions generally are executed without
a separate commission charge in a wrap fee arrangement; however, the SMA Manager retains the right
to trade away with a third-party broker which would result in commission charges. In evaluating a wrap
fee arrangement, the client should also consider that, depending upon the level of the wrap fee charged
by the program sponsor, the amount of portfolio activity in the client’s account, and other factors, the
wrap fee may or may not exceed the aggregate cost of such services if they were to be provided
separately.
Additional Fees and Expenses: In addition to Choreo’s fees, clients are also responsible for other fees.
These include fees imposed for third-party reporting services providers, and/or expenses imposed by
custodians, brokers, third party managers and other third parties, custodial fees, deferred sales charges,
odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on
brokerage accounts and securities transactions. Please refer to Item 12 – Brokerage Practices for
additional information.
Trust Services Fees: Trust accounts incur fees that are separate from and in addition to our advisory
services fee, such as legal fees, custodian fees, trust administration fees charged by a corporate trustee
or other trust administrator, and other fees typically associated with a trust account.
ERISA Accounts: To the extent that we provide services to an ERISA account and serve as a fiduciary,
Choreo is subject to specific duties and obligations under ERISA and the Internal Revenue Code that
include, among other things, restrictions concerning certain forms of compensation. Choreo does not
receive any commissions, 12b-1 fees, or revenue-sharing from any funds.
Margin and SBL Fees: Clients electing to use margin in an investment account or obtain a securities-based
loan (“SBL") will incur interest charges assessed by and paid to the custodian, pursuant to the custodial
agreement. These charges are separate from Choreo’s fees. Choreo generally charges asset-based fees on
the gross market value of securities collateralizing the margin or securities-based loan if above $25,000
unless otherwise agreed to with the client.
Advisory Fees in General: Clients should note that similar advisory services are available from other
registered investment advisers for similar or lower fees.
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Limited Prepayment of Fees: Under no circumstances do we require or solicit payment of fees in excess
of $1,200 six months or more in advance of services rendered.
Indirect Compensation: From time to time, Choreo and certain employees receive non-monetary
compensation in connection with investment advisory business generally, and also potentially with
respect to client account(s), from providers or other third parties such as separate account managers,
mutual fund companies, insurance companies, custodians, or retirement plan record keepers. Non-
monetary compensation includes the value of gifts or entertainment that are received from providers or
third parties, as well as the cost of meals, travel, lodging, seminars, waived registration fees and
entertainment that Choreo and its employees may receive in connection with training events or
conferences, generally subject to limits imposed by Choreo. Please refer to Item 12 – Brokerage Practices
for additional information.
Different Fee Structures: Choreo may acquire assets of other investment advisers that established other
advisory fee structures, account minimums or investment programs. While Choreo’s goal is to move these
clients to Choreo’s fee structures, investment programs and services over time, client accounts are
managed under a client agreement and program of a previous adviser, which may deviate from the
general practices described above, until the client agrees to Choreo’s standard agreement. Clients should
refer to their applicable account agreements to understand the specific billing practices applicable to their
accounts.
For more information, clients can contact their Choreo advisor or the Compliance Department at 312-702-
1680 or WMCompliance@choreoadvisors.com.
ITEM 6 PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
Performance-Based Compensation
Choreo does not charge performance-based compensation. If deemed appropriate for a particular client,
our recommended investments include certain investment products that charge performance-based
compensation, potentially including investment products managed by our affiliates or funds in which our
advisors have a material interest. Such compensation creates a conflict of interest in that there is an
incentive to recommend that clients invest in such investments since Choreo’s affiliates or advisors stand
to earn performance-based compensation.
Side-by-Side Management
In some cases, Choreo manages clients in the same or similar strategies. This may give rise to potential
conflicts of interest if the clients have, among other things, different objectives, or fees. For example,
potential conflicts may arise in the following areas: client orders do not get fully executed; trades may get
executed for an account that may adversely impact the value of securities held by a client; there will be
cases where certain clients receive an allocation of an investment opportunity when other accounts may
not; and/or trading and securities selected for a particular client may cause differences in the performance
of different accounts that have similar objectives. Certain limited investment opportunities are available
only to the clients of certain investment advisory businesses acquired by Choreo. These potential conflicts
will likely increase during periods of unusual market conditions. As a fiduciary, Choreo’s goal is to treat
accounts equitably over time regardless of the fee arrangement. There can be no assurance, however,
that all conflicts have been addressed in all situations.
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ITEM 7 TYPES OF CLIENTS
Choreo provides advisory services to a broad range of client types, including but not limited to:
Individuals (other than high net worth individuals);
•
• High net worth individuals;
• Family Offices;
• Pension, retirement, and profit sharing plans (other than plan participants);
• Charitable organizations;
• Estates and trusts;
• Banking or thrift institutions; and
• Corporations or other business entities not listed above.
Generally, we request (but do not require) new investment advisory clients to have investable assets of
at least $1,000,000. This amount may be reduced in our discretion. However, since we generally charge
an annual minimum fee of $8,000, our services may be impractical for certain individuals or entities with
fewer investable assets given the effective annual rate of advisory fees that would be charged. Clients
affiliated with certain organizations are subject to a reduced fee schedule and/or lower minimum fee
amount. The annual minimum fee may be reduced or waived at our discretion.
ITEM 8 METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
METHODS OF ANALYSIS AND RISKS
Development of Choreo’s Investment Platform: Choreo’s investment process begins with adoption of
capital markets assumptions, which generally are updated annually unless significant markets events
dictate more frequent updates. From there, we establish strategic asset allocation models designed to
provide an appropriate mix of equities, fixed income, and other asset classes and sub-classes for each
portfolio risk profile (e.g., capital preservation, conservative, balanced, growth, aggressive growth). We
select investment managers and/or funds for each sub-class within our asset allocation models, beginning
with quantitative screening to identify managers and/or funds that fit initial criteria, followed by due
diligence on the people and processes associated with each manager and/or fund, ultimately approving
select managers and/or funds for our investment platform. From time to time, Choreo reviews its
investment platform to assess its effectiveness relative to current objectives and market conditions. Based
on these reviews, Choreo may change the make-up of its investment platform. The underlying
investments and the allocation ranges in each asset allocation model are subject to change from time to
time without notice to clients.
Choreo currently provides capital markets assumptions, strategic asset allocation models, investment
manager searches, due diligence on investment managers, market research, and/or other expertise as it
relates to investments. The capital markets assumptions, asset allocation models and investment
recommendations are reviewed and approved by the Choreo Investment Committee prior to being
recommended or implemented in any client portfolios. Additionally, from time to time, Choreo will use
third-party consultants to supplement internal resources.
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The Choreo Investment Committee generally meets on a quarterly basis and/or as otherwise needed to
discuss changes that will impact the investment platform. Typically, Choreo will also use the following
tools and information when formulating investment advice: commercially available software and
databases, securities rating services, market and financial information, financial newspapers, various
reports of mutual fund performance, prospectuses, various financial and business magazines, periodicals
and issuer-prepared information, including filings with the Securities and Exchange Commission and
financial statements.
Development of Client Portfolios: Choreo advisors work with each client to develop their portfolio’s risk
profile based on the client’s particular objectives, goals, risk tolerance, constraints and other relevant
criteria and select the appropriate asset allocation model for their risk profile. As a general matter, the
advisor will determine the specific investments to use in a client’s portfolio from the list of investment
strategies, SMA Managers and products approved in the manner described above. When an investment
strategy, SMA Manager and/or product are terminated, Choreo will generally seek to liquidate positions
held by clients, unless a client specifically directs otherwise, or liquidation is not in a client’s best interest
(ex. taxable gain). In addition, the portfolios of certain clients may contain investment strategies, SMA
Managers and/or products not approved in the manner described above as a result of holdings a client
maintains from before they became a client of Choreo, including holdings of clients who came to Choreo
through acquisitions of other investment advisory businesses. Choreo will not be responsible for any such
legacy assets and will not provide due diligence, monitoring services or investment advice or
recommendations with respect to any such legacy assets.
Choreo advisors manage client assets by directly purchasing securities, allocating to other managers,
adding a secondary advisor for tax-efficient household level portfolio management, investing in a variety
of funds, and/or using Choreo Models described below.
Choreo’s centralized portfolio management team develops and manages model portfolios that align with
Choreo’s asset allocation models (“Choreo Models”). Choreo advisors may use Choreo Models if
appropriate based upon the client’s stated investment objectives.
Risks for All Forms of Analysis: Our securities analysis methods rely on the assumption that the companies
whose securities we purchase and sell, the rating agencies that review these securities, and other publicly
available sources of information about these securities are providing accurate and unbiased data. While
we are alert to indications that data may be incorrect, there is always a risk that our analysis may be
compromised by inaccurate or misleading information.
Independent Advisor Analysis: For our OCIO service, we examine the experience, expertise, investment
philosophies, and past performances of Independent Advisors in an attempt to determine if that manager
has demonstrated an ability to invest over a period of time and in different economic conditions. We
monitor underlying holdings, strategies, concentrations, and leverage as part of our overall periodic risk
assessment. Additionally, as part of our due diligence process for OCIO services, we survey the
Independent Advisor’s compliance and business enterprise risks; however, as we do not control the daily
business and compliance operations, we may be unaware of the lack of internal controls necessary to
prevent business, regulatory or reputational deficiencies.
Risk of Loss: Investments in any securities, including mutual funds, private funds, ETFs and SMAs, involves
a risk of loss of both income and principal. There is also a substantial risk of volatility in the market. Certain
legal, tax, and regulatory changes could materially impact an investment. Past performance is not
indicative of future results; therefore, clients should not assume that future performance of any specific
22
investment or investment strategy will be profitable. We do not provide any representation or guarantee
that client goals will be achieved.
INVESTMENT STRATEGIES AND RISKS
Our advice is primarily based upon long-term investment strategies: We emphasize the development of
broadly and globally diversified portfolios. Our investment approach allows Choreo to focus on the issues
and concerns of our clients, avoiding decision-making based on emotion or short-term forecasts. It is
important that implementation is appropriate to the needs of the client and consistent with the client's
investment objectives, risk tolerance, and time horizons, among other considerations.
Asset Allocation: Rather than focusing on selection of individual securities, we attempt to identify an
appropriate mix of various types of securities among different asset classes (e.g., equities, fixed income,
alternative investments, etc.) suitable to the client’s investment goals and risk tolerance.
A risk of a broadly diversified asset allocation is that the client may not participate in sharp increases in a
particular security, industry, or narrow market sector. Another risk is that the ratio of securities among
different asset classes will change over time due to market movements and, if not corrected, will no longer
be appropriate for the client’s goals. Rebalancing is a process that we employ to minimize this risk.
Rebalancing is a process whereby the client’s current asset allocation among various asset classes is
adjusted back to its target allocation. Rebalancing may occur infrequently due to several factors, including
tax considerations.
Long-Term Purchases: We may recommend that a client hold certain securities in the client’s account for
a year or longer in order to obtain exposure to a particular asset class over time. A risk in a long-term
purchase strategy is that by holding the security for this length of time, a client may not take advantage
of short-term gains that could be profitable. Another risk is that a security may decline sharply in value
before a decision to sell is made.
TYPES OF INVESTMENTS AND RISKS
Different types of investments involve varying degrees of risk. It should not be assumed that future
performance of any specific investment will be profitable or equal any specific performance level(s). Our
advisors strive to ensure our clients understand the risks of the investments we recommend, and that the
client’s portfolio matches the client’s risk tolerance (willingness and ability to take risks). Clients may have
exposure, directly or through investment with SMA Managers or investment vehicles, to various asset
types, including, but not limited to, individual stocks, bonds, U.S. Treasuries, certificates of deposit, ETFs,
exchange-traded notes, closed-end funds, mutual funds, private pooled investment vehicles, structured
notes, and alternative investments. In addition to general investment risks, there are additional material
risks associated with the types of strategies and investment vehicles in which a client’s account may invest
from time to time. Please refer to the relevant prospectus or offering materials for more information
regarding risk factors for a particular investment in an investment vehicle. Some of the most common
risks associated with investments are discussed below. Depending on the different types of investments
and strategies employed for a client’s account, there are varying degrees of risk.
• Market Risk: The investment may incur losses due to declines in the market. Either the market as a
whole, or the value of an individual company, may decline, resulting in a decrease in the value of client
investments. Global markets are interconnected, and events like hurricanes, floods, earthquakes,
forest fires and similar natural disturbances, war, terrorism or threats of terrorism, civil disorder,
public health crises, and similar “Act of God” events have led, and may in the future lead, to increased
short-term market volatility and may have adverse long-term and wide-spread effects on world
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economies and markets generally. Clients may have exposure to countries and markets impacted by
such events, which could result in material losses.
• Equity Risk: Stocks are susceptible to fluctuations and to the volatile increases and decreases in value
as their issuer’s confidence in or perceptions of the market change. Investors holding common stock
of any issuer are generally exposed to greater risk than if they hold preferred stock or debt obligations
of the issuer.
•
Issuer Risk: There is always a level of company or industry risk when investing in stock positions. This
is referred to as unsystematic risk and can be reduced, but not eliminated, through appropriate
diversification. There is the risk that a company will perform poorly or that its value will be reduced
based on factors specific to it or its industry.
• Credit Risk: An issuer of a security is unable to pay interest payments as scheduled or repay the
principal. Credit risk can be seen with U.S. Treasury securities, for example.
• U.S. Treasury Securities Risk: Securities backed by the U.S. Treasury or the full faith and credit of the
United States are guaranteed only as to the timely payment of interest and principal when held to
maturity, but the market prices for such securities are not guaranteed and will fluctuate, including as
changes in global economic conditions affect the demand for these securities.
• Other Fixed Income Risk: Investing in bonds involves the risk that the issuer will default on the bond
and be unable to make payments (i.e., Credit Risk). In addition, individuals depending on set amounts
of periodically paid income face the risk that inflation will erode their spending power. Fixed-income
investors receive set, regular payments that face the same inflation risk. The fixed income instruments
purchased by a client are subject to the risk that market values of such securities will decline as
interest rates increase. These changes in interest rates have a more pronounced effect on securities
with longer maturities or durations. Fixed income securities are also subject to reinvestment risk in
that if interest rates are falling during a period of reinvestment, returns will be lower. Interest rate
risk increases as portfolio duration increases. Reinvestment risk increases as portfolio duration
decreases.
Interest Rate Risk: As interest rates rise, the value of fixed income investments fall, and vice versa.
•
•
Inflation Risk: The value of bonds or other debt instruments may not keep up with price increases
from inflation.
• Concentration Risk: An account may concentrate its investments in a particular industry, sector, or
geographical area, which can result in a less diversified portfolio that may be subject to greater
volatility in performance than a fund that does not concentrate its investments.
• Sovereign Risks: A foreign nation may either fail to meet debt repayments or not honor sovereign
debt payments.
• Political/Geopolitical Risk: The investment may incur losses due to political changes or instability in
a country, including changes in regulations, currency valuation, tax law, and spending. This risk
increases with less developed or emerging nations.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. The less liquid an
asset is, the greater the risk that, if circumstances require an investor to sell the asset quickly, it will
be sold at a price below fair value. Generally, an asset is more liquid if it represents a standardized
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product or security and there are many traders interested in making a market in that product or
security. For example, Treasury Bills are highly liquid, while real estate properties are not.
• Options Risk: Options on securities are subject to greater fluctuations in value than investing in the
underlying securities. Purchasing and writing put or call options are highly specialized activities and
involve greater investment risk. Puts and calls are the right to sell or buy a specified amount of an
underlying asset at a set price within a set time. Options, like other securities, carry no guarantees,
and investors should be aware that it is possible to lose their initial investment, and sometimes more.
Option holders risk the entire amount of the premium paid to purchase the option. If a holder’s option
expires “out-of-the-money” the entire premium will be lost. Option writers may carry an even higher
level of risk since certain types of options contracts can expose writers to unlimited potential losses.
Extreme market volatility near an expiration date could cause price changes that result in the option
expiring worthless. Since options derive their value from an underlying asset, which may be a stock or
securities index, any risk factors that impact the price of the underlying asset will also indirectly impact
the price and value of the option.
• Margin Risk: Margin trading involves interest charges and risks, including the potential to lose more
than deposited or the need to deposit additional collateral in a falling market. A margin transaction
occurs when an investor uses borrowed assets by using other securities as collateral to purchase
financial instruments. The effect of purchasing a security using margin is to magnify any gains or losses
sustained by the purchase of the financial instruments on margin. To the extent that a client
authorizes the use of margin, and margin is thereafter employed by Choreo in the management of a
client’s investment portfolio, the market value of the client’s account and corresponding fee payable
by the client to Choreo will generally be increased, unless accounts hold options, in which case the
fee may be decreased under certain market conditions. As a result, in addition to understanding and
assuming the additional principal risk associated with the use of margin, clients authorizing margin
are advised of the potential conflict of interest whereby the client’s decision to employ margin will
correspondingly increase the advisory fee payable to Choreo.
• Securities-Based Loan (SBL) Risk: Clients may, if the use of leverage is determined to be a suitable
investment strategy, be able to pledge account assets as collateral for loans obtained through lenders
associated with the client’s account custodian. SBLs are subject to certain risks, including but not
limited to: increased market risk, increased risk of loss, especially in the event of a significant
downturn; liquidity risk; the potential obligation to post collateral or repay the SBL if the SBL Lender
determines that the value of collateralized securities is no longer sufficient to support the value of the
SBL; the risk that the SBL lender may liquidate the client’s securities to satisfy its demand for additional
collateral or repayment / the risk that the SBL lender may terminate the SBL at any time. Choreo does
not provide any offset or reduce its investment advisory fee as a result of a client’s decision to enter
into an SBL and charges its fees based on the market value of the securities held in a client’s account.
• ETF, Closed-end Fund and Mutual Fund Risk: ETF, closed-end fund and mutual fund investments bear
additional expenses based on a pro-rata share of operating expenses, including potential duplication
of management fees. The risk of owning an ETF, closed-end fund or mutual fund generally reflects the
risks of owning the underlying securities held by the ETF, closed-end fund, or mutual fund. If the ETF,
closed-end fund, or mutual fund fails to achieve its investment objective, the account’s investment in
the fund may adversely affect its performance. In addition, because ETFs and many closed-end funds
are listed on national stock exchanges and are traded like stocks listed on an exchange, (1) the account
may acquire ETF or closed end fund shares at a discount or premium to their NAV, and (2) the account
25
may incur greater expenses since ETFs are subject to brokerage and other trading costs. Since the
value of ETF shares depends on the demand in the market, we may not be able to liquidate the
holdings at the most optimal time, adversely affecting performance. Closed-end funds which are not
publicly offered provide only limited liquidity to investors. Closed-end funds generally are not required
to buy their shares back from investors upon request. In addition, they are allowed to hold a greater
percentage of illiquid securities in their investment portfolios than mutual funds.
• Exchange Traded Notes: An account, depending on the strategy, may invest in exchange traded notes
(“ETNs”). ETNs are a type of senior, unsecured, unsubordinated debt security issued by financial
institutions that combine aspects of both bonds and ETFs. An ETN’s returns are based on the
performance of a market index minus fees and expenses. Similar to ETFs, ETNs are listed on an
exchange and traded in the secondary market. However, unlike an ETF, an ETN can be held until the
ETN’s maturity, at which time the issuer will pay a return linked to the performance of the market
index to which the ETN is linked minus certain fees. Like other index-tracking instruments, ETNs are
subject to the risk that the value of the index may decline, at times sharply and unpredictably. In
addition, ETNs—which are debt instruments—are subject to risk of default by the issuer. ETNs are
subject to both market risk and the risk of default by the issuer. ETNs are also subject to the risk that
a liquid secondary market for any particular ETN might not be established or maintained.
• REITs and Real Estate Risk: The value of an account’s investment in real estate investment trusts
(“REITs”) may change in response to changes in the real estate market. A strategy’s investments in
REITs may subject it to the following additional risks: declines in the value of real estate, changes in
interest rates, lack of available mortgage funds or other limits on obtaining capital and financing,
overbuilding, extended vacancies of properties, increases in property taxes and operating expenses,
changes in zoning laws and regulations, casualty or condemnation losses, and tax consequences of
the failure of a REIT to comply with tax law requirements. An account will bear a proportionate share
of the REIT’s ongoing operating fees and expenses, which may include management, operating and
administrative expenses.
• Tax Management Risk: There is risk that deploying tax loss harvesting and other tax management
strategies will not result in reduced or deferred taxes. Attempts to reduce the taxable consequences
of a portfolio may case a disparity in the performance of the portfolio where, for example, certain
assets are not sold when they might have been sold if taxes were not considered.
• Short Selling Risk: A limited number of investment strategies offered by Choreo involve short selling.
This is an investment strategy which involves the selling of assets that the investor does not own. The
investor borrows the assets from a third-party lender (i.e., broker-dealer) with the obligation of buying
identical assets at a later date to return to the third-party lender. Individuals who engage in this
activity only profit from a decline in the price of the assets between the original date of sale and the
date of repurchase.
• Deferred States Trusts™ Risk: To the extent a client establishes a Deferred States Trusts™, a
transaction intended to defer capital gains, the client may face adverse consequences if the
transaction is disallowed by the US Internal Revenue Service, including the payment of interest and
penalties.
• 1031 Exchange Risk: To the extent a client engages in a 1031 Exchange, if a transaction intended to
qualify as such is later determined to be taxable, such client may face adverse consequences, including
the payment of interest and penalties.
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• Cash Management Risk: A portfolio may not achieve its investment objectives during such time as
cash in an account is not invested.
• Public Health Risks: In the event of a public health crisis or pandemic, client accounts could be
negatively impacted. A public health crisis or pandemic could also have a materially adverse effect on:
(i) Choreo’s business; (ii) Choreo’s service providers’ businesses; (iii) financial markets; and (iv) the
performance of client accounts.
• Cybersecurity and Business Continuity Risks: Choreo information and technology systems may be
vulnerable to damage or interruption from computer viruses, network failures, computer and
telecommunication failures, infiltration by unauthorized persons and security breaches, usage errors
by its professionals, power outages and catastrophic events such as fires, tornados, floods, hurricanes,
and earthquakes. Although Choreo has implemented various measures to protect the confidentiality
of its internal data and to manage risks relating to these types of events, if these systems are
compromised, become inoperable for extended periods of time or cease to function properly, Choreo
will likely have to make a significant investment to fix or replace them. The failure of these systems
and/or of disaster recovery plans for any reason could cause significant interruptions in Choreo’s
operations and result in a failure to maintain the security, confidentiality, or privacy of sensitive data,
including personal information relating to clients. Such a failure could harm Choreo’s reputation or
subject it or its affiliates to legal claims and otherwise affect their business and financial performance.
Choreo will seek to notify affected clients of any known cybersecurity incident that will likely pose
substantial risk of exposing confidential personal data about such clients to unintended parties.
• Annuity Fee Risks: Annuity fees will impact any living benefit feature and will reduce the cash
surrender value of an annuity contract. Fees will also reduce the net death benefit payable under an
annuity contract. In certain cases, fee disbursements are calculated and included as part of the free
withdrawal amount permitted each year without surrender charges. There are potential tax
consequences associated with advisory fee disbursements.
In certain circumstances, fee
disbursements may be taxable to the contract owner.
• Private Investments: From time to time, certain client portfolios will be invested in private
investments (real estate funds, private equity funds, and other types of private funds or investments).
Certain private investments are subject to wide swings in value, use leverage or hold illiquid securities.
Private investments are not liquid and are not subject to the same regulatory reporting requirements
as public investments.
• Other Risks, Information and Sources of Information: Client accounts are also subject to investment
style risk. A client account invested in one of our investment strategies involves the risk that the
investment strategy may underperform other investment strategies or the overall market. The firm
does not offer any products or services that guarantee rates of return on investments for any time
period to any client. All clients assume the risk that investment returns may be negative or below the
rates of return of other investment advisers, market indices or investment products.
Allocations to SMA Managers and investors in private funds are subject to the following additional risks:
• Third-Party Aggressive Investment Technique Risk: The manager may use investment techniques and
financial instruments that may be considered aggressive, including but not limited to investments in
derivatives, such as futures contracts, options on futures contracts, securities and indices, forward
contracts, swap agreements and similar instruments. Such techniques may also include taking short
positions or using other techniques that are intended to provide inverse exposure to a particular
27
market or other asset class, as well as leverage, which can expose a client’s account to potentially
dramatic changes (losses or gains). These techniques may expose a client to potentially dramatic
changes (losses) in the value of its allocation to the manager.
• Liquidity and Transferability: Certain private funds and interval funds offer their investors only limited
liquidity and interests are generally not freely transferable. In addition to other liquidity restrictions,
investments in private funds and interval funds may offer liquidity at infrequent times (i.e., monthly,
quarterly, annually, or less frequently). Accordingly, investors in private funds and interval funds
should understand that they may not be able to liquidate their investment in the event of an
emergency or for any other reason.
• Use of Leverage: Certain investment strategies keep a client’s existing assets in place and utilize the
account’s assets as collateral to build a long/short extension. Use of leverage exposes clients to
additional levels of risk, including (i) greater losses from investments than would otherwise have been
the case had the clients not borrowed to make the investments, (ii) margin calls or interim margin
requirements which may force premature liquidations of investment positions, (iii) losses on
investments where the investment fails to earn a return that equals or exceeds the clients’ cost of
borrowing such funds and (iv) fluctuations in interest rates on the clients’ borrowings, which may have
a negative effect on the clients’ profitability. In the event of a sudden, precipitous drop in value of a
clients’ assets, the client might not be able to liquidate assets quickly enough to repay its borrowings,
further magnifying its losses.
• Possibility of Fraud and Other Misconduct: When a private fund invests in an underlying fund, the
private fund does not have custody of the underlying fund’s assets. Therefore, there is the risk that
the underlying fund or its custodian could divert or abscond with those assets, fail to follow agreed
upon investment strategies, provide false reports of operations, or engage in other misconduct.
Moreover, there can be no assurances that all underlying funds will be operated in accordance with
all applicable laws and that assets entrusted to underlying funds will be protected.
• Counterparty Risk: The institutions (such as banks) and prime brokers with which a manager does
business, or to which securities have been entrusted for custodial purposes, could encounter financial
difficulties. This could impair the operational capabilities or the capital position of a manager or create
unanticipated trading risks.
In addition to the risk factors discussed above, there is a risk that investments may have high fees, be tax
inefficient, experience poor performance, and/or have poor quality of management. For mutual funds,
we seek to obtain access to the most cost-effective share class available given individual client
circumstances and may recommend more tax efficient mutual funds (passively managed or indexed).
Clients should read any prospectus, offering memorandum, or disclosure document provided by the
mutual fund or investment manager for details on the risks associated with the specific investment. All
investments have a risk of loss.
ITEM 9 DISCIPLINARY INFORMATION
Item 9 is not applicable to us as we have no reportable material legal or disciplinary events.
ITEM 10 OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
We have relationships and arrangements that are material to our advisory business or to our clients with
related persons that provide a variety of financial services and products, as detailed below. When
28
appropriate for a client, we use and/or recommend services and products offered by our affiliates or
parties in which we have a financial interest. Except as noted herein, the affiliated services, products, and
underlying funds charge fees in addition to the fees charged by the firm.
The management and advisory personnel of Choreo’s advisory business spend the majority of their time
on advisory business. From time to time, Choreo employees are involved in outside business activities.
These activities include but are not limited to, board positions for institutions, charities, and non-profit
groups. Due to these outside business activities, employees have a conflict of interest in allocating their
time between Choreo and the other endeavors with which they are involved. Choreo seeks to monitor
and manage this conflict of interest by requiring employees to report and receive approval for outside
business activities.
Brokerage Activities: Purshe Kaplan Sterling Investments (PKS) is a FINRA-registered broker dealer. We
have employees who are registered representatives of PKS and are eligible to receive trailing commissions
for past sales of variable annuities and other brokerage products to clients. Choreo advisors are not
permitted to receive commissions on new sales of variable annuities or brokerage products. Choreo and
PKS are not affiliated companies.
Other Investment Adviser: Choreo Partner Alliance, LLC (CPA) is a registered investment adviser and an
affiliate of Choreo. Investment advisor representatives of CPA generally receive compensation for
successfully referring clients to Choreo. As such, investment advisor representatives of CPA have a conflict
of interest in recommending the services of Choreo since they stand to receive compensation if the
referred individual becomes a Choreo client. Referred individuals are under no obligation to become
Choreo clients.
Insurance Activities: Choreo Insurance is a subsidiary of Choreo and is a licensed insurance agency in
certain states where we conduct business. Choreo Insurance is eligible to receive commissions in certain
states where it is licensed. Choreo has employees who are licensed as insurance agents with Choreo
Insurance or other eligible insurance agencies (“Advisor Insurance Agents”). Advisor Insurance Agents are
eligible to receive commissions for selling insurance products to clients. Advisor Insurance Agents cannot
earn a commission from an advisory client unless the amount of the commission has been disclosed to
the client. Clients are under no obligation to purchase insurance products through Choreo Insurance or
any of its agents.
Tax Preparation Services: An affiliate of Choreo, Choreo Tax Services, LLC (“Choreo Tax”), provides tax
preparation services by referring clients to an independent third-party tax preparer. Where a client
requests these services, we generally recommend the independent third-party tax preparer. Tax
preparation services shall be rendered independent of Choreo pursuant to a separate agreement between
the client and the third-party tax preparer. In certain cases, Choreo Tax invoices the client and remits such
payment to the third-party tax preparer.
Choreo Ownership: As previously discussed, Choreo is ultimately majority owned by investment vehicles
managed by Parthenon Capital Partners, a separately registered investment adviser which operates
independently of Choreo. Due to its ownership structure, Choreo is affiliated with certain private
investment vehicles and the managers of such vehicles. Choreo currently does not anticipate that such
investment vehicles will be offered to its clients. In addition to the ownership of Choreo listed above,
certain members of management, former owners of acquired firms, and employees of Choreo are equity
owners.
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Affiliated Funds: While Choreo currently does not anticipate offering affiliated investment vehicles to
clients, where determined appropriate for a client in the future, Choreo may recommend investment
vehicles managed by Choreo or its affiliates. As a general matter, investments in such affiliated investment
vehicles are subject to a management fee and/or performance-based compensation paid to affiliates of
Choreo. Generally, except where prohibited by applicable law, clients of Choreo that invest in such
affiliated investment vehicles are subject to the fees of the affiliated investment vehicles, in addition to
the fees charged to such client by Choreo. With the ability to earn an additional layer of fees for its
affiliates, Choreo has a financial incentive to recommend investment in such affiliated investment vehicles
over similar unaffiliated options. In addition, a client that invests in an affiliated investment vehicle will
pay the client’s pro rata share of the expenses of the affiliated investment vehicle. An affiliated investment
vehicle may offer limited or no liquidity, and thus clients of Choreo may be holding the investment for an
indefinite period of time. Even if the client terminates its relationship with Choreo, it may be unable to
withdraw from the affiliated investment vehicle. A number of employees of Choreo maintain personal
investments in certain investment vehicles managed by Choreo’s affiliates, including the investment
vehicles managed by Parthenon Capital Partners which ultimately own Choreo.
ITEM 11 CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL
TRADING
Choreo has adopted a code of ethics to comply with Rule 204A-1 under the Investment Advisers Act of
1940 (the “Code of Ethics”). The Code of Ethics contains provisions related to:
• Compliance with the firm’s fiduciary obligations to investment advisory clients;
• Compliance with applicable securities laws;
• Reporting violations of the Code of Ethics to the Chief Compliance Officer;
• Periodic submission of personal securities holdings and transactions reports;
Initial and annual certification of review and receipt of the Code of Ethics.
•
In compliance with Rule 206(4)-7 under the Investment Advisers Act of 1940, Choreo has adopted written
policies and procedures, including those set forth in its Code of Ethics, designed to detect and prevent the
misuse of material, non-public information and to protect against any advantage to firm personnel from
any recommendations made to clients.
A conflict of interest exists to the extent Choreo and/or its related persons invest in the same securities
that are recommended to clients. In order to address this conflict of interest, Choreo has implemented
certain policies and procedures in its Code of Ethics.
If we determine that it is appropriate based on the client’s investment objectives and investor status, we
recommend to clients, or buy or sell for client accounts, securities in which our related persons or their
family members or other clients have a financial interest or other involvement with the security. This
includes, but is not limited to, affiliated investment funds which we recommend as client investments.
See Item 10 for additional disclosure regarding this conflict.
from
their advisor or
from
A copy of the Code of Ethics will be provided upon request. Clients and prospective clients may request a
copy
the Compliance Department at 312-702-1680 or
wmcompliance@choreoadvisors.com. Any concerns and reportable events can be reported to the
Compliance Department at 312-702-1680 or wmcompliance@choreoadvisors.com.
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ITEM 12 BROKERAGE PRACTICES
THE CUSTODIAN AND BROKERS WE USE
Choreo does not maintain physical custody of client assets on which we advise, although we may be
deemed to have custody of a client’s assets in certain situations, including if given authority to withdraw
assets from a client’s account (please see Item 15 – Custody). Client assets must be maintained in an
account at a “qualified custodian,” generally a broker/dealer or bank. We generally recommend that
clients use Charles Schwab & Co., Inc. (Schwab); however, we may also recommend that clients use
Fidelity Brokerage Services LLC and National Financial Services LLC (Fidelity) as the qualified custodian.
Both Schwab and Fidelity are registered broker-dealers and members of the Securities Investor Protection
Corporation (SIPC). If clients do not wish to place assets at Schwab or Fidelity, we may not be able to
manage the account. From time to time, generally in connection with acquisitions of other investment
advisers, we establish custodial relationships with other qualified custodians used by the acquired firms.
In general, we do not open new accounts at those other qualified custodians. We are independently
owned and operated and are not affiliated with any custodian. The custodian will hold client assets in a
brokerage account and buy and sell securities based on instruction from Choreo, the client, or an SMA
Manager. While we generally recommend that clients use Schwab or Fidelity as custodian/broker, clients
will decide whether to do so and will open client accounts with the custodian by entering into an account
agreement directly with the custodian. We generally do not open accounts for clients, although we may
assist clients in doing so. Our clients receive statements concerning their portfolios from both Choreo and
their custodians, and we encourage clients to compare these reports. Even though a client’s account is
maintained at the custodian, other brokers may be used to execute trades for a client account as described
below (see “Client Brokerage and Custody Costs”).
HOW WE SELECT CUSTODIANS AND BROKERS
The firm recommends Schwab and Fidelity to clients based on a number of factors including, but not
limited to: (1) breadth of investment products made available to clients, (2) custodial platform provided
to clients for which separate fees are not charged by the custodian, (3) reputation, financial strength and
stability, (4) prior service to Choreo clients, and (5) other products and services that benefit Choreo, as
discussed below. Choreo may not obtain execution as favorable as the execution obtained by using
broker-dealers other than Schwab or Fidelity. Choreo periodically compares the prices obtained through
Schwab and Fidelity, as applicable, for reasonableness, considering any applicable trade away fee. We do
not consider client referrals in selecting or recommending broker-dealers.
CLIENT BROKERAGE AND CUSTODY COSTS
For our clients’ accounts custodied at Schwab or Fidelity, the custodian generally does not charge clients
separately for custody services but is compensated by charging clients commissions or other fees on
trades that it executes or that settle into a client account. In addition to commissions, the custodian
charges clients a flat dollar amount as a “prime broker” or “trade away” fee for each trade executed by a
different broker-dealer but where the securities bought or the funds from the securities sold are
deposited (settled) into a client’s account. These fees are in addition to the commissions or other
compensation clients pay the executing broker-dealer. Because of this, in order to minimize client trading
costs, we have Schwab or Fidelity execute most trades for client accounts. As a general matter, clients are
not permitted to direct brokerage away from their chosen custodian. SMA Managers are authorized to
use other brokers to execute trades for client accounts. The commission and/or transaction fees charged
by Schwab and/or Fidelity may differ from each other and be higher or lower than those charged by other
brokers. Standard fee schedules for custodians are available on their websites. Choreo has negotiated fee
schedules with Schwab and Fidelity which are available upon request.
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PRODUCTS AND SERVICES AVAILABLE TO CHOREO FROM CUSTODIANS
Schwab and Fidelity provide Choreo access to their institutional trading and custody services, which are
typically not available to retail customers. The custodians also make available various support services.
Some of those services help Choreo manage or administer our clients’ accounts, while others help Choreo
manage and grow our business. The custodians’ support services generally are available on an unsolicited
basis (we do not have to request them) and at no charge, or little charge, to Choreo. Following is a more
detailed description of the custodians’ support services:
Services That Benefit Clients
The custodians’ services include access to a broad range of investment products, execution of securities
transactions, custody of client assets, research, and access to mutual funds and other investments that
are otherwise generally available only to institutional investors or would require a significantly higher
minimum initial investment. The custodians’ services described in this paragraph generally benefit clients
and clients’ accounts.
Services That May Not Directly Benefit Clients
The custodians also make available to Choreo other products and services that benefit Choreo but may
not directly benefit clients or a client’s account. These products and services assist Choreo in managing
and administering our clients’ accounts and include investment research from both the custodians’ and
from other third parties.
In addition to investment research, the custodians also make available software and other technology
that:
• Provide access to client account data (such as duplicate trade confirmations and account statements);
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
• Provide pricing and other market data;
• Facilitate payment of our fees from our clients’ accounts; and
• Assist with back-office functions, recordkeeping, and client reporting.
We do not generally rely upon unsolicited research provided to us by the custodians in servicing our
clients’ accounts, but it remains available to us. On occasion, if a report would be responsive to a client’s
request, we may provide copies of research reports to our clients, including clients whose accounts are
not maintained at the applicable custodian. We do not consider the investment research and other
products and services received from Schwab or Fidelity to be “soft dollars” (research and/or other
products and services paid for with client commissions) since these are not directly tied to commissions.
These products and services are provided by the custodian on an unsolicited basis for using their
institutional platform.
Services That Generally Benefit Only Choreo
The custodians also offer other services intended to help Choreo manage and further develop our business
enterprise. These services include:
• Educational conferences and events;
• Marketing consulting and support;
• Consulting on technology, compliance, legal, and business needs;
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• Publications and conferences on practice management and business succession; and
• Access to employee benefits providers, human capital consultants, and insurance providers.
The custodians may provide some of these services directly to Choreo. In other cases, a custodian will
arrange for third-party vendors to provide the services to Choreo. A custodian may also discount or waive
its fees for some of these services or pay all or a part of a third party’s fees. Custodians may also provide
Choreo with other benefits, such as occasional business entertainment of our personnel.
Our Interest in our Custodians’ Services
The availability of these services from the custodians benefits Choreo because we do not have to
separately produce or purchase these services. We do not have to pay for the custodians’ services so long
as our clients collectively keep a specified amount of their assets in accounts at the custodian. This is a
conflict of interest. We believe, however, that our general recommendation of Schwab or Fidelity as
custodian and broker is in the best interests of our clients. Our general recommendation is primarily
supported by the scope, quality, and price of the custodians’ services (please see “How We Select
Custodians and Brokers” above) and not the custodians’ services that benefit only Choreo.
AGGREGATION OF CLIENT TRADE ORDERS
Choreo either implements client transactions separately for each client account or aggregates orders for
multiple clients into block trades. If client transactions are entered separately, certain client trades may
be executed before others, at different prices and/or commission rates. Additionally, our clients will not
receive volume discounts available to advisors who block client trades. If we or a service provider block
trade multiple client accounts at the same time and the order is partially filled, securities would be
allocated pro rata across client accounts participating in the block trade.
CROSS TRADES, PRINCIPAL TRADES, AND AGENCY CROSS TRADES
Choreo does not perform cross trades (a transaction involving the sale of a security in one client account
and the simultaneous purchase of that security in another client account that is affected by a third party
broker), principal trades (a transaction involving the purchase or sale of a security between Choreo and a
client account), or agency cross trades (a transaction involving the purchase or sale of a security between
a client account and an affiliated broker).
TRADE ERRORS
In the event of a trade error caused by Choreo, we work with custodians to restore the client’s account to
the position it was in prior to any error. Client accounts will not be negatively impacted by a trade error.
Corrective action taken by the custodians include, but are not limited to, cancelling the trade, making
restorative payments, and/or reimbursing the affected account. Depending on the custodian used by the
client, the client’s account retains the profit, or the profit/loss is placed into an error account at the
custodian. If the profit/loss is in an error account at the custodian, Choreo will cover any negative balance,
and a positive balance is given to a charity of our choosing at the end of each month.
ITEM 13 REVIEW OF ACCOUNTS
INVESTMENT ADVISORY SERVICES
Accounts for which Choreo provides Investment Advisory Services are monitored on a continuous and
ongoing basis with formal reviews generally conducted not less than annually. The review typically is
conducted by the advisor responsible for the account, in association with the client. The review process
is tailored to the client’s individual circumstances, but typically consists of the following elements: a
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comparison of the portfolio to the client’s goals and objectives as outlined in the client’s written
investment plan; an evaluation of the investment strategy in light of any change in client's circumstances;
a review of the assets in the portfolio; and discussion with the client as to rebalancing the portfolio, if and
as necessary.
In addition to the monthly statements that clients receive from their custodian, we offer quarterly reports
or portal access summarizing account performance, balances, and holdings.
AGGREGATED REPORTING SERVICES
While reviews may occur at different stages depending on the nature and terms of the specific
engagement, we typically will not conduct formal reviews of accounts for which we provide Aggregated
Reporting Services clients unless otherwise contracted. Choreo will not review, investigate, or otherwise
examine the investment worthiness of securities or any other assets held in Independent Accounts and is
not responsible for any investment decisions related to such Independent Account(s). If requested, we
will recommend an asset allocation (i.e., a mix of equity, fixed income, and other asset classes) as
appropriate in furtherance of the client’s investment objectives as set forth in a written investment plan
and based on our understanding of clients’ needs, circumstances and risk profile. Such asset allocation
advice will be made on a non-discretionary basis, meaning the client will have sole responsibility for
accepting and implementing such recommendations (e.g., executing the relevant trades).
Aggregated Reporting clients are offered quarterly reports or portal access regarding the value or
performance of clients’ accounts that are not managed or advised by Choreo. More frequent reporting
may be provided to clients upon request, which may be subject to additional fees as agreed upon in
writing with the client.
FINANCIAL PLANNING SERVICES
While reviews will likely occur at different stages depending on the nature and terms of the specific
engagement, typically no formal reviews will be conducted for Financial Planning only clients unless
otherwise contracted.
If agreed with the client, we will prepare a written financial plan, which may be updated periodically to
reflect changes in the client’s circumstances to the extent requested by a client.
WEALTH MANAGEMENT CONSULTING SERVICES
While reviews may occur at different stages depending on the nature and terms of the specific
engagement, typically no formal reviews are conducted for Wealth Management Consulting Services
clients unless otherwise contracted.
Wealth Management Consulting Services clients receive reports if agreed to contractually with the client.
OUTSOURCED CHIEF INVESTMENT OFFICER SERVICES
While reviews may occur at different stages depending on the nature and terms of the specific
engagement, typically no formal reviews are conducted for Outsourced Chief Investment Officer Services
clients unless otherwise instructed by the client or otherwise determined by our advisor.
Outsource Chief Investment Officer Services clients receive reports if agreed to contractually with the
client.
RETIREMENT PLAN AND PENSION CONSULTING AND ADVISORY SERVICES
Choreo reviews the client's written investment plan whenever the client advises Choreo of a change in
circumstances regarding the needs of the plan. Choreo will also review the investment options of the plan
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according to the agreed upon time intervals established in the written investment plan and contract. Such
reviews generally occur quarterly. These plans are reviewed by the advisor assigned to the relationship.
These clients receive written reports on a periodic basis as agreed to in their services agreement.
1031 EXCHANGE SERVICES
While reviews may occur at different stages depending on the nature and terms of the specific
engagement, typically no formal reviews are conducted for 1031 Exchange Services clients unless
otherwise contracted or unless clients have multiple advisory accounts with us.
1031 Exchange Service clients receive reports if agreed to contractually with the client.
CLIENT RESPONSIBILITY TO NOTIFY CHOREO OF CHANGES
It is the client’s responsibility to promptly notify Choreo if there is any change in their financial or personal
situation or investment objectives as it relates to any of the above contracted services.
ITEM 14 CLIENT REFERRALS AND OTHER COMPENSATION
Choreo receives an economic benefit from custodians in the form of the support products and services
the custodians make available to Choreo and other independent investment advisors that have their
clients maintain accounts at Schwab or Fidelity. These products and services, how they benefit Choreo,
and the related conflicts of interest are further described above (please see Item 12 – Brokerage
Practices). The availability to Choreo of the custodians’ products and services is not based on Choreo
giving particular investment advice, such as buying particular securities for our clients. Similarly, Choreo’s
costs for product development are reduced if certain assets under management thresholds are met with
the sub-advisor performing the product development. Therefore, Choreo has an incentive to allocate
client assets to the sub-advisor. This conflict is mitigated because the fees paid by clients for direct
indexing and SMA model delivery through the sub-advisors are often lower than the costs they are
currently paying for similar management.
Choreo pays referral fees to a limited number of persons or firms, including Choreo’s affiliate Choreo
Partner Alliance, LLC, (Solicitors) for introducing clients to Choreo, as disclosed to the applicable clients.
Each Solicitor retained by Choreo has executed a solicitation agreement or other similar agreement to
serve as a solicitor for Choreo in accordance with applicable law. We also compensate certain employees
for business development activity, including for referring, attracting, and retaining client assets, in
accordance with applicable law.
Certain Choreo advisors are associated with Overture Strategic Partners LLC (“Overture”) which offers
independent trustee services for Deferred Sales Trusts™. From time to time, clients who need such
services may be referred to Overture. In consideration of such referrals to Overture, Choreo advisors who
are associated with Overture will receive a percentage of the profits Overture derives from the clients
referred to Overture. This creates a conflict of interest due to the financial incentive it creates for us to
refer clients to Overture based on the additional compensation the applicable Choreo advisors stand to
earn. We address this conflict of interest by advising referred clients of the compensation that will be
received, and by advising clients that they are not obligated to utilize the independent trustee services of
Overture or any other third-party we may recommend. No Choreo advisors act as trustee for clients who
use Overture’s services.
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From time to time, Choreo may seek sponsorship from third parties, fund managers and/or vendors to
host companywide events which includes practice management education, thought leadership and
general educational seminars.
ITEM 15 CUSTODY
Except for any privately held securities that do not need to be held by a qualified custodian, all client
securities under our management are held at independent, qualified custodians. As noted in Item 5 - Fees
and Compensation, our firm directly debits advisory fees from client accounts. As part of this billing
process, the client’s custodian is advised of the amount of the fee to be deducted from that client’s
account. On at least a quarterly basis, the custodian is required to provide the client a statement showing
all transactions within the account during the reporting period. Choreo urges its clients to compare the
official account statement from the custodian with the quarterly reports provided from Choreo, if
applicable.
The custodian does not calculate the amount of the fee to be deducted; therefore, it is important for
clients to carefully review their custodial statements to verify the accuracy of the fee calculation, among
other things. Clients should contact Choreo directly if they believe an error may have occurred.
Clients should receive monthly or quarterly statements or links to their quarterly statements from the
broker-dealer, bank, or other qualified custodian that holds and maintains clients’ investment assets.
These reports detail the performance of the accounts, portfolio holdings, and transactions. The relevant
custodian(s) will also send information regarding account holdings, transactions, and cash flows directly
to clients. Clients may also choose to receive trade confirmations directly from the custodian. Choreo
urges clients to carefully review such statements and compare such official custodial records to the
quarterly reports that we may provide, which may vary from custodial statements based on accounting
procedures, reporting dates, or valuation methodologies of certain securities.
ITEM 16 INVESTMENT DISCRETION
Except as otherwise agreed, clients generally provide Choreo discretionary authority when they engage
Choreo to provide Investment Advisory Services. Clients may limit this authority by giving Choreo written
instructions. Clients may also change/amend such limitations by providing Choreo with written
instructions. Our discretionary authority includes the ability to do the following without contacting the
client:
• Determine the security to buy or sell;
• Determine the amount of the security to buy or sell;
• Determine when to place the buy or sell;
• Selecting SMA Managers for client accounts; and
• Reallocating and/or journaling assets between client accounts at the same custodian.
ITEM 17 VOTING CLIENT SECURITIES AND CLASS ACTIONS
Unless otherwise agreed with client in writing, Choreo will not take any action or render any advice
regarding the voting of proxies for securities on behalf of clients. Accordingly, although Choreo may
provide investment advisory services for client investment assets, generally clients maintain exclusive
responsibility for (1) directing the manner in which proxies solicited by issuers of securities beneficially
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owned by the client shall be voted, and (2) making all elections relative to any mergers, acquisitions,
tender offers, bankruptcy proceedings or other type events pertaining to the client’s investment assets.
Clients are responsible for instructing each custodian of the assets to forward to the client copies of all
proxies and shareholder communications relating to the client’s investment assets. Unless otherwise
agreed with client in writing, Choreo does not offer any consulting assistance regarding proxy issues to
clients.
In situations where Choreo does have proxy voting responsibilities, Choreo uses a proxy service provider’s
suite of electronic voting services which allow us to manage proxy voting through electronic delivery of
ballots, online voting, and integrated reporting and record keeping. Voting recommendations are
provided by the proxy service provider and generally will not be overridden by us.
Unless otherwise agreed with client in writing, we will neither advise nor act on behalf of clients in a legal
proceeding involving companies whose securities are in client accounts, including, but not limited to, the
filing of “Proofs of Claim” in class action settlements.
ITEM 18 FINANCIAL INFORMATION
Under no circumstances do we require or solicit payment of fees in excess of $1,200 per client six months
or more in advance of services rendered. Therefore, we are not required to include a financial statement.
As an advisory firm that maintains discretionary authority for client accounts and that may be deemed to
have custody, we are also required to disclose any financial condition that is reasonably likely to impair
our ability to meet our contractual obligations. Choreo has no additional financial circumstances to report.
Choreo has not been the subject of a bankruptcy petition at any time during the past ten years.
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