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KEEP FOR YOUR RECORDS
CEDARSTONE ADVISORS ADV
PART 2A
Firm Brochure, Dated March 6, 2025
CRD File Number: 172653
ADV Part 2A, Firm Brochure
Contact:
Steve Coker
President & Chief Compliance Officer
3125 Old Conejo Road, Unit 7
Thousand Oaks, CA 91320
www.cedarstoneadvisors.com
888-571-5582
This brochure provides information about the qualifications and business practices of Cedarstone Advisors. If you
have any questions about the contents of this brochure, please contact us at (888) 571-5582. The information in
this brochure has not been approved or verified by the United States Securities and Exchange Commission or by
any state securities authority. Registration as a registered investment advisor does not imply a certain level of
skill or training.
Additional information about Cedarstone Advisors, CRD #172653, also is available on the SEC’s website at
www.adviserinfo.sec.gov.
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Item 2 Material Changes
The firm’s regulatory assets under management have been updated as of December 31, 2024.
The material changes discussed above are only those changes that have been made to this brochure since the
firm’s last annual update of the brochure. The date of the last annual update of the brochure was: March 1, 2024.
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Item 3 Table of Contents
Brochure
Item 4 Advisory Business ................................................................................................................ 4
Item 5 Fees and Compensation ....................................................................................................... 6
Item 6 Performance-Based Fees and Side-by-Side Management ..................................................... 7
Item 7 Types of Clients and Minimum Account Size ........................................................................ 7
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................................ 7
Item 9 Disciplinary Information ..................................................................................................... 13
Item 10 Other Financial Industry Activities and Affiliations ............................................................ 13
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ........ 13
Item 12 Brokerage Practices ......................................................................................................... 14
Item 13 Review of Accounts .......................................................................................................... 15
Item 14 Client Referrals and Other Compensation ........................................................................ 16
Item 15 Custody............................................................................................................................ 16
Item 16 Investment Discretion ...................................................................................................... 16
Item 17 Voting Client Securities .................................................................................................... 17
Item 18 Financial Information ....................................................................................................... 17
Brochure Supplement
Item 2 Educational Background and Business Experience .............................................................. 19
Item 3 Disciplinary Information ..................................................................................................... 20
Item 4 Other Business Activities .................................................................................................... 20
Item 5 Additional Compensation ................................................................................................... 21
Item 6 Supervision ........................................................................................................................ 21
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Item 4 Advisory Business
Cedarstone Advisors was formed as a corporation as of July 30, 2014. The corporation is registered under the
laws of the state of California. The principal owner of the firm is Steve Coker. Cedarstone Advisors was initially
registered as an investment advisor firm with the California state regulators as of October 20, 2014 and with the
Colorado state regulators as of November 19, 2015. As of March 16, 2018, Cedarstone Advisors is registered with
the Securities and Exchange Commission (SEC).
For a complete description of the services offered by Cedarstone Advisors see the information provided below.
Advisory Services
Cedarstone Advisors (“Cedarstone” or “Advisor”) principal service is providing investment advisory services and
financial planning services on a fee only basis. Cedarstone’s annual investment advisory fee is based upon the
percentage (%) of the market value of the assets placed under Cedarstone’s management. Before engaging
Cedarstone to provide investment advisory services, clients are required to enter into an Investment Advisory
Agreement with Cedarstone setting forth the terms and conditions of the engagement (including termination),
describing the scope of the services to be provided, and the fee that is due from the client.
Cedarstone provides investment advisory services specific to the needs of each client. Before providing
investment advisory services, an investment advisor representative will ascertain each client’s investment
objectives. Cedarstone will then develop a diversified investment allocation consistent with the client’s
objectives. Cedarstone primarily allocates client investments among various no-load mutual funds and exchange
traded funds. However, Cedarstone may also use any of the following to accomplish the client’s objectives:
exchange listed securities, over-the-counter securities, foreign securities, warrants, corporate debt securities,
commercial paper, certificates of deposit, municipal securities, United States government securities, and Interests
in partnerships investing in real estate.
Cedarstone creates a diversified investment allocation using historical and projected asset returns, volatility, and
correlation of potential investments. Cedarstone may utilize one of several asset allocation models to achieve
client objectives. While each client account is separately maintained at a third-party custodian, clients with similar
objectives and risk profiles may use similar investments based on these models. Once allocated, Cedarstone
provides ongoing monitoring and review of account and model performance, asset allocation, and client
investment objectives. Cedarstone may recommend, on occasion, redistributing investment allocations in an
effort to reduce risk and increase performance.
Cedarstone selects and measures mutual funds and exchange traded funds using various criteria, such as the
fund’s historical performance and volatility, and fees, along with the manager’s tenure, investment methodology
and/or overall career performance. Cedarstone may on occasion recommend specific stocks to increase sector
weighting and/or dividend potential. Alternatively,
Cedarstone may recommend selling positions for reasons that include, but are not limited to, harvesting capital
gains or losses, business or sector risk exposure to a specific security or class of securities, overvaluation or
overweighting of the position(s) in the portfolio, or change in risk tolerance of client
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or
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the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money
creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best
interest and not put our interest ahead of yours.
As a fiduciary, we must provide advice in the “Best Interest” of the Retirement Investor; charge “reasonable”
compensation for the services provided to you; and, not make misleading statements about investment
transactions, compensation, and conflicts of interest.
Cedarstone Advisors will provide investment advisory services and portfolio management services and will not
provide securities custodial or other administrative services. At no time will the Advisor accept or maintain
custody of a client’s funds or securities, except for deduction of Cedarstone Advisors management fee from the
client account by the qualified custodian or by virtue of certain authorizations that allow Cedarstone to facilitate
the movement of funds on behalf of clients. For more specific information on how the fee is deducted from the
client account, see Item 5 below.
Financial Planning
Cedarstone’s annual investment advisory fee will include investment advisory services, and to the extent
specifically requested by the client, financial planning services. In the event that the client requires extraordinary
financial planning services (to be determined at the sole discretion of Cedarstone), Cedarstone may determine to
charge for such additional services pursuant to a stand-alone Financial Planning Agreement.
Cedarstone’s financial planning services may include recommendations for retirement savings and distribution,
estate planning, and portfolio customization based on their client’s investment objectives, goals and financial
situation. Financial planning services may also include recommendations relating to investment strategies as well
as tailored investment advice.
Clients Tailored Services and Client Imposed Restrictions
Cedarstone Advisors will tailor its advisory services to its client’s individual needs based on meetings and
conversations with the client. The client may at any time, impose reasonable restrictions, in writing, on
Cedarstone’s services by submitting a signed letter of instruction.
Assets Under Management
As of December 31, 2024, Cedarstone Advisors has the following assets under management:
Discretionary:
$170,961,541
Non-Discretionary:
$ 0
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Item 5 Fees and Compensation
Method of Compensation and Fee Schedule and Client Payment of Fees
Asset Management Fees
Pursuant to an investment advisory contract signed by each client, the client will pay Cedarstone Advisors an
annual management fee, payable quarterly, in advance, based on the value of portfolio assets of the account
managed by the Advisor as of the opening of business on the first business day of each quarter. Cedarstone
Advisors generally requires a minimum asset level of $500,000 and/or a minimum quarterly investment advisory
fee of $600. However, Cedarstone Advisors may reduce its minimum asset level and/or investment advisory fee
based upon certain criteria (i.e. anticipated future earning capacity, anticipated future additional assets, dollar
amount of assets to be managed, related accounts, account composition, negotiations with client, etc.)
The annual management fee is pursuant to the following management fee schedule.
Market Value of Household Assets
Annual Fee Based on % of Assets
On the first $2,000,000
1.00%
On the next $3,000,000
0.80%
On the next $5,000,000
0.50%
On the next $10,000,000
0.40%
Over $20,000,000
Negotiable
Asset management fees will be automatically deducted from the client account on a quarterly basis by the
qualified custodian. The client will give written authorization permitting the Cedarstone to be paid directly from
the client account held by the custodian. The custodian will send a monthly statement to the client detailing the
activity in each account, including the quarterly amount billed.
Cedarstone will send an invoice to its clients outlining the calculation of and amount of the management fee to
be deducted from the client account.
Financial Planning Services
Cedarstone may determine to provide financial planning services (including investment and non-investment
related matters) on a stand-alone separate fee basis. Before engaging in this capacity clients are required to enter
into a Financial Planning Agreement with Cedarstone setting forth the terms of the engagement (including
termination), describing the scope of the services to be provided, and the portion of the fee that is due from the
client prior to Cedarstone commencing services. Cedarstone will charge an hourly fee for these services in the
range of $300 to $500 per hour.
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If requested by the client, Cedarstone may recommend the services of other professionals for implementation
purposes. Such recommendations may include Estate Planning Attorneys, Accountants, Mortgage Brokers,
Insurance Agents, or other professionals relevant to the client’s needs and objectives. The client is under no
obligation to engage the services of any such recommended professional. The client retains absolute discretion
over all such implementation and may choose to accept or reject any recommendation by Cedarstone.
Additional Client Fees Charged
All fees paid to Cedarstone Advisors for investment advisory services are separate and distinct from the expenses
charged by mutual funds to their shareholders. These fees and expenses are described in each fund’s prospectus.
These fees will generally include a management fee and other fund expenses.
At no time will Cedarstone Advisors accept or maintain custody of a client’s funds or securities except for
authorized fee deduction or by virtue of certain authorizations that allow Cedarstone to facilitate the movement
of funds on behalf of clients. Client is responsible for all custodial and securities execution fees charged by the
custodian and executing broker-dealer. The Advisors fee is separate and distinct from the custodian and execution
fees.
Prepayment of Client Fees
Cedarstone Advisors management fee is payable in advance. Clients and/or Advisor may terminate an Agreement
at any time, by either party, by written notice to the other party. Such termination shall be effective upon receipt
of such notice in writing. Clients will be responsible for the prorated fees based on the number of days in the
month, up to and including the date of termination and any unearned fee will be refunded to client.
Item 6 Performance-Based Fees and Side-by-Side Management
Cedarstone Advisors does not charge performance-based fees.
Item 7 Types of Clients and Minimum Account Size
The Advisor intends to offer its services to individuals, pension and profit sharing plans, trusts, estates, or
charitable organizations, corporations or business entities.
The Advisor’s cumulative minimum account requirement for opening and maintaining an account is $500,000.
However, based on facts and circumstances the Advisor may, at its sole discretion, accept accounts with a lower
value.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
Cedarstone’s investment methodology is based on fundamental research which indicates that investors' long-
term returns are determined principally by asset allocation decisions, rather than market timing or stock picking.
The analyses and recommendations generated by Cedarstone’s advice are based on an assessment of risk,
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correlations, and expected returns across a range of asset classes. The methodology is designed to provide
personalized and diversified investment recommendations that take into consideration time to retirement, risk
tolerance, outside assets and other personal circumstances.
Cedarstone implements these investment recommendations principally through the use of no-load actively and
passively managed mutual funds and exchange traded funds. While less critical than asset allocation, fund
selection remains an important component of the investment process. Among other factors, funds are selected
based on exposure to the appropriate asset allocation, historical performance, volatility, fees, manager tenure,
and investment methodology.
Cedarstone may utilize fundamental, technical or cyclical analysis techniques in formulating investment advice or
managing assets for clients.
Fundamental analysis of businesses involves analyzing its financial statements and health, its management and
competitive advantages and its competitors and markets. Fundamental analysis is performed on historical and
present data but with the goal of making financial forecasts. There are several possible objectives; to conduct a
company stock valuation and predict its probable price evolution; to make a projection on its business
performance; to evaluate its management and make internal business decisions and to calculate its credit risk.
The risk assumed is that the market will fail to reach expectations of perceived value.
Technical analysis is a method of evaluating securities by relying on the assumption that market data, such as
charts of price, volume and open interest can help predict future (usually short-term) market trends. Technical
analysis assumes that market psychology influences trading in a way that enables predicting when a stock will rise
or fall. The risk is that markets do not always follow patterns and relying solely on this method may not work long
term.
Cyclical analysis of economic cycles is used to determine how these cycles affect the returns of an investment, an
asset class or an individual company’s profits. Cyclical risks exist because the broad economy has been shown to
move in cycles, from periods of peak performance followed by a downturn, then a trough of low activity. Between
the peak and trough of a business or other economic cycle, investments may fall in value to reflect the uncertainty
surrounding future returns as compared with the recent past. The risks with this strategy are two-fold 1) the
markets do not always repeat cyclical patterns and 2) if too many investors begin to implement this strategy, it
changes the very cycles they are trying to take advantage of.
The investment strategies the Advisor will implement may include long term purchases of securities held at least
for one year and short term purchases for securities sold within a year.
Clients need to be aware that investing in securities involves risk of loss that clients need to be prepared to bear.
Investment Strategy and Method of Analysis Material Risks
The methods of analysis and investment strategies followed by the Advisor are utilized across all of the Advisors
clients, as applicable. One method of analysis or investment strategy is not more significant than the other as the
Advisor is considering the client’s portfolio, risk tolerance, time horizon and individual goals. However, the client
should be aware that with any trading that occurs in the client account, the client will incur transaction and
administrative costs.
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Security Specific Material Risks
The Advisor does not primarily recommend one particular type of security. However, with any investment you
could lose all or part of your investments managed by Cedarstone Advisors, and your account’s performance could
trail that of other investments.
Every type of investment, including mutual funds, involves risk. Risk refers to the possibility that you will lose
money (both principal and any earnings) or fail to make money on an investment. A fund's investment objective
and its holdings are influential factors in determining how risky a fund is. Reading the prospectus will help you to
understand the risk associated with that particular fund.
Generally speaking, risk and potential return are related. This is the risk/return trade-off. Higher risks are usually
taken with the expectation of higher returns at the cost of increased volatility. While a fund with higher risk has
the potential for higher return, it also has the greater potential for losses or negative returns. The school of
thought when investing in mutual funds suggests that the longer your investment time horizon is the less affected
you should be by short-term volatility. Therefore, the shorter your investment time horizon, the more concerned
you should be with short-term volatility and higher risk.
Below is a list of some of the risks to consider when investing in mutual funds.
• Call Risk. The possibility that falling interest rates will cause a bond issuer to redeem—or call—its high-
yielding bond before the bond's maturity date.
• Country Risk. The possibility that political events (a war, national elections), financial problems (rising
inflation, government default), or natural disasters (an earthquake, a poor harvest) will weaken a
country's economy and cause investments in that country to decline.
• Credit Risk. The possibility that a bond issuer will fail to repay interest and principal in a timely manner.
Also called default risk.
•
•
•
•
• Currency Risk. The possibility that returns could be reduced for Americans investing in foreign securities
because of a rise in the value of the U.S. dollar against foreign currencies. Also called exchange-rate risk.
Income Risk. The possibility that a fixed-income fund's dividends will decline as a result of falling overall
interest rates.
Industry Risk. The possibility that a group of stocks in a single industry will decline in price due to
developments in that industry.
Inflation Risk. The possibility that increases in the cost of living will reduce or eliminate a fund's real
inflation-adjusted returns.
Interest Rate Risk. The possibility that a bond fund will decline in value because of an increase in interest
rates.
• Manager Risk. The possibility that an actively managed mutual fund's investment advisor will fail to
execute the fund's investment strategy effectively resulting in the failure of stated objectives.
• Market Risk. The possibility that stock fund or bond fund prices overall will decline over short or even
extended periods. Stock and bond markets tend to move in cycles, with periods when prices rise and other
periods when prices fall.
• Principal Risk. The possibility that an investment will go down in value, or "lose money," from the original
or invested amount.
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Other General Risks of investing may include any of the following:
Asset Class Risk
Securities in your portfolio(s) or in underlying investments such as mutual funds may underperform in comparison
to the general securities markets or other asset classes.
Concentration Risk
To the extent that Cedarstone Advisors recommends portfolio allocations that are concentrated in a particular
market, industry or asset class, your portfolio may be susceptible to loss due to adverse occurrences affecting that
market, industry, or asset class.
Equity Securities Risk
Equity securities are subject to changes in value that may be attributable to market perception of a particular
issuer or general stock market fluctuations that affect all issuers. Investments in equity securities may be more
volatile than other types of investments.
Growth Securities Risk
Growth companies are companies whose earnings growth potential appears to be greater than the market, in
general, and whose revenue growth is expected to continue over an extended period. Stocks of growth companies
or “growth securities” have market values that may be more volatile than those of other types of investments.
Growth securities typically do not pay a dividend, which may help cushion stock prices in market downturns and
reduce potential losses.
Issuer Risk
Your account’s performance depends on the performance of individual securities in which your account invests.
Any issuers may perform poorly, causing the value of its securities to decline. Poor performance may be caused
by poor management decisions, competitive pressures, changes in technology, disruptions in supply, labor
problems or shortages, corporate restructurings, fraudulent disclosures, or other factors. Changes to the financial
condition or credit rating of an issuer of those securities may cause the value of the securities to decline.
Management Risk
The performance of your account is subject to the risk that our investment management strategy may not produce
the intended results.
Market Risk
Your account could lose money over short periods due to short-term market movements and over longer periods
during market downturns. The value of a security may decline due to general market conditions, economic trends,
or events that are not specifically related to the issuer of the security or to factors that affect a particular industry
or industries. During a general downturn in the securities markets, multiple asset classes may be negatively
affected.
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Market Trading Risks
Your investment account faces numerous market trading risks, including the potential lack of an active market for
investments held in your account and losses from trading in secondary markets.
Passive Investment Risk
Cedarstone Advisors may use a passive investment strategy that is not actively managed where we do not attempt
to take defensive positions in declining markets.
Larger Company Securities Risk
Securities of companies with larger market capitalizations may underperform securities of companies with smaller
and mid-sized market capitalizations in certain economic environments. Larger, more established companies
might be unable to react as quickly to new competitive challenges, such as changes in technology and consumer
tastes. Some larger companies may be unable to grow at rates higher than the fastest growing smaller companies,
especially during extended periods of economic expansion.
Leverage Risk
Certain transactions may give rise to a form of leveraging, including borrowing. Such transactions may include,
among others, reverse repurchase agreements, loans of portfolio securities, and the use of when-issued, delayed-
delivery or forward-commitment transactions. The use of derivatives may also create leverage. The use of leverage
may cause a portfolio to liquidate portfolio positions when it may not be advantageous to do so. Leveraging may
make a portfolio more volatile than if the portfolio had not been leveraged. This is because leverage tends to
increase a portfolio’s exposure to market risk, interest rate risk or other risks by increasing assets available for
investment.
Liquidity Risk
A security may not be able to be sold at the time desired without adversely affecting the price
Regulatory Risk
Changes in government regulations may adversely affect the value of a security. An insufficiently regulated
industry or market might also permit inappropriate practices that adversely affect an investment.
Smaller Company Securities Risk
Securities of companies with smaller market capitalizations, historically, tend to be more volatile and less liquid
than larger company stocks. Smaller companies may have no or relatively short operating histories, or be newly
public companies. Some of these companies have aggressive capital structures, including high debt levels, or are
involved in rapidly growing or changing industries and/or new technologies, which pose additional risks.
Value Style Investment Risk
Value stocks can perform differently from the market as a whole and from other types of stocks. Value stocks may
be purchased based upon the belief that a given security may be out of favor. Value investing seeks to identify
stocks that have depressed valuations, based upon a number of factors which are thought to be temporary in
nature, and to sell them at superior profits when their prices rise when the issues which caused the valuation of
the stock to be depressed are resolved. While certain value stocks may increase in value more quickly during
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periods of anticipated economic upturn, they may also lose value more quickly in periods of anticipated economic
downturn. Furthermore, there is a risk that the factors which caused the depressed valuations are longer term or
even permanent in nature, and that there will not be any rise in value. Finally, there is the increased risk in such
situations that such companies may not have sufficient resources to continue as ongoing businesses, which would
result in the stock of such companies potentially becoming worthless.
Derivatives Risk
The use of derivatives such as futures, options, and swap agreements can lead to losses, including those magnified
by leverage, particularly when derivatives are used to enhance return rather than offset risk.
Small Firm Risk
We are reliant on research from Wall Street’s leading firms to help us in our investment decisions. In addition, we
do not have the financial resources that other, larger firms have to invest in market data systems or industry
consultants to provide insight on specific companies or industries in which we may invest.
Interests in partnerships investing in real estate:
Real estate investment trusts (“REITs”) allow individuals to invest in large-scale, income-producing real estate. A
REIT is a company that owns and typically operates income-producing real estate or related assets. These may
include office buildings, shopping malls, apartments, hotels, resorts, self-storage facilities, warehouses, and
mortgages or loans. Unlike other real estate companies, a REIT does not develop real estate properties to resell
them. Instead, a REIT buys and develops properties primarily to operate them as part of its own investment
portfolio.
Many REITs are registered with the Securities and Exchange Commission and are publicly traded on a stock
exchange. These are known as publicly traded REITs. Others may be registered with the Securities and Exchange
Commission but are not publicly traded. These are known as non- traded REITs (also known as non-exchange
traded REITs). This is one of the most important distinctions among the various kinds of REITs. Before investing in
a REIT, you should understand whether or not it is publicly traded, and how this could affect the benefits and risks
to you. But there are some risks, especially with non-exchange traded REITs. Because they do not trade on a stock
exchange, non-traded REITs involve special risks:
Lack of Liquidity: Non-traded REITs are illiquid investments. They generally cannot be sold readily on the open
market. If you need to sell an asset to raise money quickly, you may not be able to do so with shares of a non-
traded REIT.
Share Value Transparency: While the market price of a publicly traded REIT is readily accessible, it can be difficult
to determine the value of a share of a non-traded REIT. Non-traded REITs typically do not provide an estimate of
their value per share until 18 months after their offering closes. This may be years after you have made your
investment. As a result, for a significant time period you may be unable to assess the value of your non-traded
REIT investment and its volatility.
Distributions May Be Paid from Offering Proceeds and Borrowings: Investors may be attracted to non-traded REITs
by their relatively high dividend yields compared to those of publicly traded REITs. Unlike publicly traded REITs,
however, non-traded REITs frequently pay distributions in excess of their funds from operations. To do so, they
may use offering proceeds and borrowings. This practice, which is typically not used by publicly traded REITs,
reduces the value of the shares and the cash available to the company to purchase additional assets.
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Conflicts of Interest: Non-traded REITs typically have an external manager instead of their own employees. This
can lead to potential conflicts of interests with shareholders. For example, the REIT may pay the external manager
significant fees based on the amount of property acquisitions and assets under management. These fee incentives
may not necessarily align with the interests of shareholders.
Item 9 Disciplinary Information
Clients should be aware that neither Cedarstone Advisors nor its management person has had any legal or
disciplinary events, currently or in the past.
Item 10 Other Financial Industry Activities and Affiliations
Material Relationships Maintained by this Advisory Business and Conflicts of Interest
Cedarstone Advisors does not currently have any relationships or arrangements that are material to its advisory
business or clients with either a broker-dealer, municipal securities dealer, or government securities dealer or
broker, investment company or other pooled investment vehicle (including a mutual fund, closed-end investment
company, unit investment trust, private investment company or “hedge fund” and offshore fund, other
investment advisor or financial planner, futures commission merchant, commodity pool operator, or commodity
trading advisor, banking or thrift institution, accountant or accounting firm, lawyer or law firm, insurance company
or agency, pension consultant, real estate broker or dealer or sponsor of syndicator of limited partnerships.)
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Ethics Description
Cedarstone Advisors is registered with the Securities and Exchange Commission (SEC) and has adopted as an
industry best practice a Code of Ethics. Cedarstone Advisors has adopted a Code of Ethics that sets forth the basic
policies of ethical conduct for all managers, officers, and employees of the advisor. In addition, the Code of Ethics
governs personal trading by each employee of Cedarstone Advisors deemed to be an Access Person and is
intended to ensure that securities transactions effected by Access Persons of Cedarstone Advisors are conducted
in a manner that avoids any conflict of interest between such persons and clients of the advisor or its affiliates.
Cedarstone Advisors collects and maintains records of securities holdings and securities transactions effected by
Access Persons. These records are reviewed to identify and resolve conflicts of interest. Cedarstone Advisors
maintains a code of ethics and they will provide a copy to any client or prospective client upon request.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of Interest
Cedarstone Advisors and/or its investment advisory representatives may from time to time purchase or sell
products that they may recommend to clients. This practice does present a conflict where, because of the
information the Advisor has, the Advisor or its related person are in a position to trade in a manner that could
adversely affect clients (e.g. place their own trades before or after client trades are executed in order to benefit
from any price movements due to the clients’ trades). In addition to affecting the Advisor’s or its related person’s
objectivity, these practices by the Advisor or its related person may also harm clients by adversely affecting the
price at which the clients’ trades are executed. To mitigate this conflict, Cedarstone Advisors and/or its
investment advisory representatives have a fiduciary duty to put the interests of their clients ahead of their own.
Investment advisory representatives are required to comply with the firm’s Code of Ethics which include their
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personal trading being reviewed by the CCO of the firm for compliance with the Code of Ethics; and pre-clearance
of any trades in initial public offerings.
As stated in Item 11A, Cedarstone Advisors requires that its investment advisory representatives follow its basic
policies and ethical standards as set forth in its Code of Ethics. Cedarstone Advisors has adopted a Code of Ethics
that sets forth the basic policies of ethical conduct for all managers, officers, and employees of the advisor.
Cedarstone Advisors’ Code of Ethics is available upon request.
Item 12 Brokerage Practices
Factors Used to Select Broker-Dealers for Client Transactions
If requested by the client, Cedarstone Advisors may suggest brokers or dealers to be used based on execution and
custodial services offered, cost, quality of service and industry reputation. Cedarstone Advisors will consider
factors such as commission price, speed and quality of execution, client management tools, and convenience of
access for both the Advisor and client in making its suggestion.
Research and Other Soft Dollar Benefits.
Cedarstone Advisors does receive basic investment research as a result of recommending a particular broker
which can result in the client paying higher commissions than those obtainable through other brokers. As
Cedarstone Advisors receives such services, it will follow procedures which ensure compliance with Section 28(e)
of the Securities Exchange Act of 1934 or applicable state securities rules.
The firm seeks to obtain the most favorable net results for clients’ price, execution quality, services and
commissions. Although the firm seeks competitive commission rates, it can pay commissions on behalf of clients
which could be higher than those available from other brokers in order to receive other services. The firm does
enter into such transactions so long as it determines in good faith that the amount of commission paid was
reasonable in relation to the value of the brokerage and research services provided by the broker. The services
that are considered in this determination of reasonableness include (1) advice, either directly or through
publications or writing, as to the value of securities, the advisability of investing in, purchasing or selling securities,
and the availability of securities or purchasers or sellers of securities; (2) analysis and reports concerning issuers,
industries, securities, economic factors and trends, portfolio strategy, and the performance of accounts; or (3)
effecting securities transactions and performing functions incidental thereto. Such research furnished by broker-
dealers is used to service any or all of Cedarstone Advisors’ clients and can used in connection with accounts other
than those that pay commissions to the broker-dealers providing the research. In particular, third-party research
provided by broker-dealers is used to benefit all of the firm’s clients. This creates a conflict of interest in that the
firm has an incentive to select or recommend a broker-dealer based on its interest in receiving the research or
other products or services, rather than on the clients’ interest in receiving most favorable execution.
Trading commissions may be used as soft dollars provided that:
• The service is primarily for the benefit of Cedarstone Advisors’ clients
• The commission rates are competitive with rates charged by comparable broker-dealers; and
• Cedarstone Advisors does not guarantee a minimum amount of commissions to any broker-dealer.
Brokerage for Client Referrals
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Cedarstone Advisors does not receive client referrals from any broker-dealer or third party as a result of the firm
selecting or recommending that broker-dealer to clients.
Directed Brokerage
Cedarstone Advisors recommends that all clients use a particular custodian for execution and/or custodial
services. The custodian is recommended based on criteria such as, but not limited to, reasonableness of
commissions charged to the client, tools and services made available to the client and the Advisor, and
convenience of access to the account trading and reporting. The client will provide authority to Cedarstone
Advisors to direct all transactions through that broker-dealer in the investment advisory agreement.
As an investment advisory firm, Cedarstone Advisors has a fiduciary duty to seek best execution for client
transactions. While best execution is difficult to define and challenging to measure, there is some consensus that
it does not solely mean the achievement of the best price on a given transaction. Rather, it appears to be a
collective consideration of factors concerning the trade in question. Such factors include the security being
traded, the price of the trade, the speed of the execution, apparent conditions in the market, and the specific
needs of the client. Cedarstone Advisors’ primary objectives when placing orders for the purchase and sale of
securities for client accounts is to obtain the most favorable net results taking into account such factors as 1) price,
2) size of order, 3) difficulty of execution, 4) confidentiality and 5) skill required of the broker. Cedarstone Advisors
may not necessarily pay the lowest commission or commission equivalent as specific transactions may involve
specialized services on the part of the broker.
Aggregating Securities Transactions for Client Accounts
Cedarstone Advisors may combine orders into block trades when more than one account is participating in the
trade. This blocking or bunching technique must be equitable and potentially advantageous for each such account
(e.g. for the purposes of reducing brokerage commissions or obtaining a more favorable execution price). Block
trading is performed when it is consistent with the duty to seek best execution and is consistent with the terms
of Cedarstone Advisors’ investment advisory agreements. Equity trades are blocked based upon fairness to client,
both in the participation of their account, and in the allocation of orders for the accounts of more than one client.
Allocations of all orders are performed in a timely and efficient manner. All managed accounts participating in a
block execution receive the same execution price (average share price) for the securities purchased or sold in a
trading day. Any portion of an order that remains unfilled at the end of a given day will be rewritten on the
following day as a new order with a new daily average price to be determined at the end of the following day.
Due to the low liquidity of certain securities, broker availability may be limited. Open orders are worked until they
are completely filled, which may span the course of several days. If an order is filled in its entirety, securities
purchased in the aggregated transaction will be allocated among the accounts participating in the trade in
accordance with the allocation statement. If an order is partially filled, the securities will be allocated pro rata
based on the allocation statement. Cedarstone Advisors may allocate trades in a different manner than indicated
on the allocation statement (non-pro rata) only if all managed accounts receive fair and equitable treatment.
Item 13 Review of Accounts
Frequency of reviews of client accounts or financial plans.
Investment advisory client accounts are monitored on an ongoing basis by Steve Coker, President. All investment
advisory clients are advised that it is their responsibility to notify the Advisor and Investment Advisor
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Representative if changes occur in his/her personal financial situation that might materially affect his/her
investment plan.
Financial plans, once prepared and delivered to the client are not reviewed again unless the client requests a
financial plan be updated. All clients are encouraged to review financial planning issues, and (to the extent
applicable), investment objectives with Cedarstone on an annual basis.
The client will receive written statements no less than quarterly from the custodian. In addition, the client will
receive other supporting reports from mutual funds, asset managers, trust companies or other custodians,
insurance companies, broker-dealers and others who are involved with client accounts.
Item 14 Client Referrals and Other Compensation
Cedarstone Advisors does not currently have any client referral arrangements. However, the firm does receive
basic investment research from Charles Schwab, as provided to all advisors as part of Schwab’s Advisor Client
Platform.
Item 15 Custody
The firm uses a third-party custodian who will provide written statements directly to the client no less than
quarterly. Cedarstone Advisors encourages clients to carefully review their account statements for any
inaccuracies. Any discrepancies should be immediately brought to the Advisor’s attention.
Asset management fees will be automatically deducted from the client account on a quarterly basis by the
qualified custodian. The client will give written authorization permitting the Advisor to be paid directly from their
account held by the custodian. The custodian will send a monthly statement to the client and the Advisor will also
send a quarterly invoice to the client outlining the fee calculation and the amount withdrawn from the client
account.
Some clients grant Cedarstone Advisors with a Standing Letter of Authorization providing limited authority to
move money between client accounts held at a qualified custodian. Cedarstone Advisors has no ability or
authorization to change the identity of the third-party recipient, its address or any other information about the
third party contained in the client’s authorization. Cedarstone Advisors will comply with guidance provided by
the federal securities rules and regulations in order to not be deemed to have custody of these client funds.
Item 16 Investment Discretion
Cedarstone Advisors generally has discretion over the selection and amount of securities to be bought or sold in
client accounts without obtaining prior consent or approval from the client for each transaction. However, these
purchases or sales will be subject to specified investment objectives, guidelines, or limitations previously set forth
by the client and agreed to by Cedarstone Advisors.
Discretionary authority will only be provided upon full disclosure to the client. The granting of such authority will
be evidenced by the client’s execution of an Investment Advisory Agreement containing all applicable limitations
to such authority. All discretionary trades made by Cedarstone Advisors will be in accordance with each client’s
investment objectives and goals.
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Item 17 Voting Client Securities
Cedarstone Advisors will not vote, nor advise clients how to vote, proxies for securities held in client accounts.
The client clearly keeps the authority and responsibility for the voting of these proxies. Also, Cedarstone Advisors
cannot give any advice or take any action with respect to the voting of these proxies. The client and Cedarstone
Advisors agree to this by contract. Clients will receive proxy solicitations from their custodian and/or transfer
agent.
Item 18 Financial Information
Balance Sheet
Cedarstone Advisors does not require or solicit prepayment of more than $1,200 in fees per client, six months or
more in advance.
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet Commitments to Clients
Cedarstone Advisors has discretionary authority over client accounts and is not aware of any financial condition
that will likely impair its ability to meet contractual commitments to clients. If Cedarstone Advisors does become
aware of any such financial condition, this brochure will be updated and clients will be notified.
Bankruptcy Petitions During the Past Ten Years
Cedarstone Advisors has not been the subject of a bankruptcy petition.
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CRD File Number: 172653
ADV Part 2B, Firm Brochure
Dated March 6, 2025
Professional Backgrounds of:
Steve Coker, CFP
Personal CRD File Number: 5326715
Contact:
Steve Coker
President & Chief Compliance Officer
3125 Old Conejo Road, Unit 7
Thousand Oaks, CA 91320
www.cedarstoneadvisors.com
888-571-5582
This brochure supplement provides information about Steve Coker that supplements the Cedarstone Advisors
brochure. You should have received a copy of that brochure. Please contact Steve Coker, President if you did not
receive Cedarstone Advisors’ brochure or if you have any questions about the contents of this supplement.
Additional information about Steve Coker is available on the SEC’s website at www.adviserinfo.sec.gov.
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Item 2 Educational Background and Business Experience
Steve Harlan Coker, Certified Financial Planner TM CFP®
Born: 1968
Steve is a Certified Financial Planner*, and holds a Master’s Degree in Business from UCLA, and a Bachelor’s degree
in Accounting from Pepperdine University. Steve began his career in public accounting, working in both the Tax
and Audit departments of Deloitte and Touche in Los Angeles and becoming a Certified Public Accountant. He
went on to work in corporate finance at Harris Corporation, a Fortune 500 Telecommunications firm where he
performed valuation analysis, strategic planning and spent several years in both marketing and management. In
2005 Steve became the Trust Officer for Pepperdine University, managing approximately $70MM in trust assets
and teaching Finance and Accounting as an Adjunct Professor. In 2007 he began work with Manchester Financial
where he worked as an Advisor, Portfolio Manager, and Chief Financial Officer before founding Cedarstone
Advisors in 2014.
EDUCATION
UCLA Anderson Graduate School of Management (1995 - 1998)
MBA
Pepperdine University (1986 - 1990)
B.S. Accounting, magna cum laude
PROFESSIONAL EXPERIENCE
Cedarstone Advisors, Inc. | Thousand Oaks, CA
10/2014 – Present Owner
Manchester Financial | Westlake Village, CA
1/2007 – 10/2014 Investment Advisor / Portfolio Manager / Chief Financial Officer
Pepperdine University | Malibu, CA
1/2005 - 1/2007 Senior Trust Officer / Adjunct Professor of Finance and Accounting
Danaher Corporation, Fluke Networks Division | Camarillo, CA
06/2004 - 1/2005 Business Unit Manager
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Harris Corporation, Network Support Division | Camarillo, CA
06/1994 - 06/2004
Business Unit Manager / Director of Worldwide Marketing (2000-2004)
Product Line Manager (1998-2000)
Manager Strategic Planning (1994-1998)
Deloitte & Touche | Los Angeles, CA
01/1991 - 06/1994 Tax and Audit Staff and Senior Accountant
LICENSES AND CERTIFICATIONS
Certified Financial Planner TM CFP®
Certified Public Accountant (Inactive)
*Certified Financial Planner Practitioner, CFP Board of Standards
In order to use the CFP marks, a planner must complete a comprehensive course of study at a college or university
offering a financial planning curriculum approved by the CFP Board of Standards. Typically, this coursework takes
2 - 3 years after the completion of a Bachelor's Degree. Once the course work is completed, CFP practitioners
must pass a comprehensive two-day, 10-hour CFP Certification Examination that tests their ability to apply
financial planning knowledge in an integrated format. Testing covers the financial planning process, tax planning,
employee benefits and retirement planning, estate planning, investment management and insurance. Certificants
must have 3 years of practical work experience in the financial planning process in addition to passing the exam.
Certificants must agree to abide by the CFP Board's Code of Ethics and Professional Responsibility in addition to
passing a rigorous background check. After the planner has received the CFP certification, they must complete 30
hours of continuing education every two years and disclose any public, civil, criminal or disciplinary actions that
may have been taken against them during the previous two years as a part of the renewal process.
Item 3 Disciplinary Information
There are no legal or disciplinary events or proceedings to report concerning Steve Coker.
Item 4 Other Business Activities
Steve Coker is not engaged in any other investment-related activities other than what has been described within
this Brochure.
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Item 5 Additional Compensation
Steve Coker does not receive compensation or other economic benefit from anyone for providing advisory
services other than what has been described in the Cedarstone Advisors Brochure.
Item 6 Supervision
Steve Coker is the President and Chief Compliance Officer of Cedarstone Advisors and can be reached at (888)
571-5582. Mr. Coker is subject to the written policies and procedures of the firm and will adhere to the firm’s
Code of Ethics on an ongoing basis.
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Carole Lee Meitler, Certified Public Accountant
Born: 1964
Carole is a C.P.A. and holds a bachelor’s degree in Economics from University of California at Los Angeles. Carole
began her career in public accounting with Deloitte and Touche in Los Angeles working in both audit and tax
departments. After working several years as a CPA in public accounting, she served as the Finance Director at Lake
Arrowhead Community Services District. As Finance Director she was responsible for managing approximately
$30MM in cash and investments and annual revenues of approximately $18MM. In 2019 she began working with
Cedarstone Advisors as a financial planner.
EDUCATION
UCLA (1983-1987)
B.S. Economics
PROFESSIONAL EXPERIENCE
Cedarstone Advisors, Inc. | Thousand Oaks, CA
2019-Present Employee
Lake Arrowhead Community Services District | Lake Arrowhead, CA
1992-1996 Finance Director
Eadie and Payne | Riverside, CA
1990-1992 Senior Accountant
Deloitte & Touche | Los Angeles, CA
1987-1990 Tax and Audit Staff and Senior Accountant
LICENSES AND CERTIFICATIONS
Certified Public Accountant
Item 3 Disciplinary Information
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There are no legal or disciplinary events or proceedings to report concerning Carole Meitler.
Item 4 Other Business Activities
Carole Meitler is not engaged in any other investment-related activities other than what has been described within
this Brochure.
Item 5 Additional Compensation
Carole Meitler does not receive compensation or other economic benefit from anyone for providing advisory
services other than what has been described in the Cedarstone Advisors Brochure.
Item 6 Supervision
Carole Meitler is subject to the written policies and procedures of the firm and will adhere to the firm’s Code of
Ethics on an ongoing basis. Steve Coker, Owner and Chief Compliance Officer, of Cedarstone Advisors has
oversight of the advisory activities of Ms. Meitler. Mr. Coker can be reached at (888) 571-5582.
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Michael John Ryne
Born: 1992
Michael holds a bachelor’s degree in business administration from California Lutheran University. Michael began
his career in service and operations for financial advisors with Mutual Group in the advisory services department.
After working several years as a client services specialist with Mutual, he transitioned to a paraplanner. As a
paraplanner he provided support to financial advisors and developed financial plans to meet investor clients’
needs. In 2025 he began working with Cedarstone Advisors as an Associate Financial Advisor.
EDUCATION
California Lutheran University (2017-2019)
B.S. Business Administration, magna cum laude
Ventura & Moorpark Community Colleges (2015-2017)
General Education
PROFESSIONAL EXPERIENCE
Cedarstone Advisors, Inc. | Thousand Oaks, CA
2025-Present Employee
Mutual Group | Camarillo, CA
2018-2025 Client Services Specialist and Paraplanner
LICENSES AND CERTIFICATIONS
Series 7
Series 66
Series 99
Item 3 Disciplinary Information
There are no legal or disciplinary events or proceedings to report concerning Michael Ryne.
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Item 4 Other Business Activities
Michael Ryne is not engaged in any other investment-related activities other than what has been described within
this Brochure.
Item 5 Additional Compensation
Michael Ryne does not receive compensation or other economic benefit from anyone for providing advisory
services other than what has been described in the Cedarstone Advisors Brochure.
Item 6 Supervision
Michael Ryne is subject to the written policies and procedures of the firm and will adhere to the firm’s Code of
Ethics on an ongoing basis. Steve Coker, Owner and Chief Compliance Officer, of Cedarstone Advisors has
oversight of the advisory activities of Mr. Ryne. Mr. Coker can be reached at (888) 571-5582.
3125 Old Conejo Rd. Unit 7 | Thousand Oaks, CA 91320 P: 888.571.5582 www.cedarstoneadvisors.com