View Document Text
Part 2A of Form ADV: Firm Brochure
Carswell Investments, LLC
6320 Fly Road, Suite 205
East Syracuse, NY 13057
(800) 510-6693
(800) 510-6693 Fax
info@carswellinvestments.com
www.carswellinvestments.com
March 27, 2025
This brochure provides information about the qualifications and business practices of Carswell Investments,
LLC (“Carswell”). If you have any questions about the contents of this brochure, please contact us at (800)
510-6693 or info@carswellinvestments.com. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities authority.
Carswell is a registered investment adviser. Registration of an investment adviser does not imply a certain
level of skill or training.
Additional information about Carswell also is available on the SEC’s website at www.adviserinfo.sec.gov.
1
Item 2 - Material Changes
There are no material changes to disclose since the filling of Carswell’s last amendment on March 26, 2024.
2
Item 3 - Table of Contents
Item 1 – Cover Page .................................................................................................................................... 1
Item 2 – Material Changes ........................................................................................................................... 2
Item 3 – Table of Contents ........................................................................................................................... 3
Item 4 – Advisory Business .......................................................................................................................... 4
Item 5 – Fees and Compensation ................................................................................................................ 5
Item 6 – Performance-Based Fees and Side-by-Side Management ............................................................ 6
Item 7 – Types of Clients .............................................................................................................................. 6
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ....................................................... 6
Item 9 – Disciplinary Information .................................................................................................................. 8
Item 10 – Other Financial Industry Activities and Affiliations ........................................................................ 8
Item 11 – Code of Ethics, Participation of Interest in Client Transactions and Personal Trading ................ 8
Item 12 – Brokerage Practices ..................................................................................................................... 9
Item 13 – Review of Accounts ...................................................................................................................... 9
Item 14 – Client Referrals and Other Compensation ................................................................................... 9
Item 15 – Custody ...................................................................................................................................... 10
Item 16 – Investment Discretion ................................................................................................................. 10
Item 17 – Voting Client Securities .............................................................................................................. 10
Item 18 – Financial Information .................................................................................................................. 10
Brochure Supplement – Steven R. Pickard, CFP® ..................................................................................... 11
Brochure Supplement – Conor B. Gillen, CFA, CFP® ................................................................................ 15
3
Item 4 – Advisory Business
Carswell Investments, LLC (“Carswell”) is a Securities and Exchange Commission (SEC) registered
investment adviser.
Carswell is a Limited Liability Company organized in the state of Delaware with its principal place of
business located in New York.
Carswell began conducting business in 2011 and its owner is Steven R. Pickard.
Carswell offers the following advisory services to our clients:
Wealth Management Services
Carswell provides Wealth Management Services to individuals, high and ultra-high net worth individuals,
families and their related entities such as businesses, pension and profit sharing plans, trusts and private
foundations, on a discretionary and non-discretionary basis. Carswell’s comprehensive Wealth
Management Services include portfolio management, financial planning, family wealth planning, and
assistance with estate, tax and philanthropic planning.
Client portfolios are managed in accordance with each client’s investment objectives, taking into
consideration risk tolerance, time horizon, tax issues, liquidity and cash flow needs, restrictions/constraints,
and other relevant guidelines. Carswell’s Wealth Management Services involve the strategic allocation of
client assets among different asset classes with varying levels of risk and return. Carswell may make or
recommend tactical changes to this strategic allocation based on conditions in the current economic
environment, while being sensitive to transaction costs and taxes, as appropriate.
Wealth Management Services include development of a custom investment policy statement (“IPS”),
performance reporting, financial planning and portfolio review meetings.
Institutional Advisory Services
Carswell provides Institutional Advisory Services to institutions, endowments and foundations on a
discretionary and non-discretionary basis.
Institutional portfolios are managed in accordance with each organization’s investment objectives, taking
into consideration risk tolerance, time horizon, liquidity and cash flow needs, restrictions/constraints, and
other relevant guidelines. Carswell’s Institutional Advisory Services involve the allocation of client assets
among different asset classes with varying levels of risk and return. Carswell may make or recommend
tactical changes to this strategic allocation based on conditions in the current economic environment, while
being sensitive to transaction costs and taxes, as appropriate.
Institutional Advisory Services include development of a custom investment policy statement (“IPS”),
performance reporting and portfolio review meetings at a frequency agreed upon with the organization.
Qualified Plan Advisory Services
Carswell provides services to Trustees of employer sponsored retirement plans regarding the selection of
plan service providers and investment options offered by and available to the plan. Carswell also provides
investment advice to individual plan participants regarding investment options offered by the plan. Carswell
and its representatives do not exercise any discretionary authority with respect to transactions on behalf of
individual plan participants. Plan Trustees may impose special instructions, restrictions/constraints, and
other relevant guidelines as outlined in their advisory services agreement for Carswell to follow in providing
services to the Trustees and/or individual plan participants.
4
Amount of Managed Assets
As of March 27, 2025, Carswell had $314,632,240 of assets under management. This includes
$284,584,008 managed on a discretionary basis and $30,048,232 managed on a non-discretionary basis.
Item 5 - Fees and Compensation
Carswell is compensated for services exclusively by its clients – and absolutely no one else. To maintain
complete objectivity, Carswell does not distribute products or product based services, does not solicit or
accept referral fees from outside advisers, money managers, or mutual funds companies, and does not
charge or receive transaction commissions from broker-dealers, insurance companies, or private offerings.
Wealth Management
Carswell’s fee schedule for Wealth Management Services is as follows:
Assets Under Management/Advisement
Initial $5 Million
Next $10 Million
Next $10 Million
Over $25 Million
Annualized Fee
0.95%
0.80%
0.60%
Negotiated
Institutional Advisory Services
Carswell’s fee schedule for Institutional Advisory Services is as follows:
Assets Under Management/Advisement
Initial $5 Million
Next $10 Million
Next $10 Million
Over $25 Million
Annualized Fee
0.60%
0.50%
0.40%
Negotiated
Carswell’s fee for Wealth Management and Institutional Advisory Services are payable quarterly, in
advance, and are calculated on the value of client assets under management as of the close of business
on the last trading day of the previous calendar quarter. Generally, fees will be debited from client accounts
in accordance with the client’s authorization in Carswell’s investment advisory agreement. Clients may
elect to pay for fees incurred by making direct payment to Carswell. Clients will receive a pro-rated refund
of pre-paid fees if an advisory agreement is terminated before the end of the quarterly billing period.
As an alternative to an annualized fee, select clients may pay for services according to a fixed-fee
arrangement. Fixed-fees are determined on a case-by-case basis and may not be available to all clients.
Fees may be subject to negotiation based on factors such as the overall complexity of the client's financial
affairs, the number of accounts, the nature and location of the work and other unique factors.
Clients may be subject to additional fees in connection with Carswell’s services, including, but not be limited
to, mutual fund expenses, third-party manager fees, custodial and brokerage fees. Item 12 further
describes the factors that Carswell considers in selecting or recommending custodians and broker-dealers
for client transactions and determining the reasonableness of their compensation (e.g., commissions).
Qualified Plan Advisory Services
Carswell’s qualified plan advisory services fee, calculation and billing methodology are independently
negotiated with each client based on factors such as the overall size and complexity of the plan, the number
of plan participants, the nature of the services, location of the work and other unique factors.
5
Fees to Carswell do not include any fees due to third-parties that provide services to the plan or the
underlying fees and expenses associated with mutual funds or investments in which the plan assets are
invested. Mutual funds charge internal management fees, which are disclosed in a fund’s prospectus.
Mutual fund fees and expenses are paid by the funds but are ultimately borne by the plan participants as a
shareholder of the funds.
Fees to Carswell also do not include any fees due to plan providers, including but not limited to, platform
providers, custodians, broker-dealers, administrators, tax preparers and/or auditors. The client contracts
directly with these service providers and thus will be charged separately by such entities for their services.
Carswell does not receive remuneration from any third-party for the recommendation of any such service
provider, manager or fund to Carswell clients or inclusion in client plans.
Item 6 – Performance-Based Fees and Side-by-Side Management
Carswell does not charge performance-based fees.
Item 7 – Types of Clients
Carswell provides discretionary and non-discretionary advisory services to individuals, high and ultra-high
net worth individuals, families and their related entities, such as trusts and private foundations, as well as
a small number of pension and profit sharing plans, not-for-profit organizations, other tax-exempt entities,
and other businesses.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Investment Philosophy
Carswell constructs and manages portfolios to meet individual, family, and institutional client needs using
an investment philosophy based on the following principles:
§ Proper asset class allocation drives investment portfolio returns while limiting risk;
§ Active management provides no value to investment portfolios in highly efficient markets;
§ Active management can potentially provide value in less efficient markets.
Investment Process
The application of Carswell’s investment philosophy is implemented using the following 3 step process:
1. Optimize Asset Classes
Carswell’s client portfolios are designed to provide exposure to traditional asset classes which trade
in broad and deep investable markets, providing maximum transparency. These asset classes are
optimized in each client portfolio to produce the greatest amount of expected return with the least
amount of overall portfolio volatility for a given level of risk. Carswell’s optimization process relies
on in-depth analysis of historical asset class returns, volatility and correlation characteristics.
2.
Implement Investments
Carswell utilizes two types of investments in its client portfolios; passive index funds and actively
managed mutual funds. The type of investment chosen is based on the degree of efficiency within
a given asset class. Carswell utilizes the following:
6
§ Passive index funds for asset classes in highly efficient markets; and
§ Actively managed mutual funds for asset classes in less efficient markets.
The selection of passive index funds is determined by screening for those that most accurately
replicate the returns of the corresponding asset class. All funds are low-cost, tax-efficient and
highly liquid.
The selection of active managers is determined by screening for those that meet the criteria of
Carswell’s rigorous manager selection process. Carswell recognizes the value of active
management exclusively in certain thinly traded, inefficient asset classes, where our team has
direct investment experience and expertise.
3. Monitor Portfolio Integrity
Carswell rebalances portfolios systematically to maintain portfolio integrity. It is expected that
actual portfolio asset allocations will vary from target asset allocations as a result of varying periodic
returns of investments in different asset classes. Carswell rebalances portfolios to target asset
allocations using the following procedures:
§ Carswell will use incoming cash flows or outgoing money movements to realign current
allocations closer to target allocations;
§ Carswell reviews portfolios semiannually, on June 30 and December 31, to determine
deviation from target allocations. During each semiannual review, if any asset class is +/–
5 percentage points from target allocations, portfolios will be rebalanced; and
§ Carswell may provide rebalancing recommendations at any time deemed necessary to
maintain portfolio integrity.
Risks
Investing in securities involves risk of loss that clients should be prepared to bear. All investments
carry the risk of loss and there is no guarantee that any investment strategy will meet its objective.
Depending on the type of security, your account may face the following investment risks:
Market Risk. The success of client portfolio activities will be affected by general economic and market
conditions, such as interest rates, availability of credit, inflation rates, commodity prices, economic
uncertainty, changes in laws, trade barrier, currency fluctuations and controls and national and international
political circumstances. These factors may affect the level of volatility of securities prices and the liquidity
of investments in client portfolios. Such volatility or illiquidity could impair profitability or result in losses.
Extraordinary Events. Global terrorist activity and United States involvement in armed conflict may
negatively affect general economic fortunes, including sales, profits, and production, and may lead to
depressed securities prices and problems with trading facilities and infrastructure.
Equity Risk. Investments in equity securities generally involve a high degree of risk. Prices are volatile
and market movements are difficult to predict. These price movements may result from factors affecting
individual companies or industries. Price changes may be temporary or last for extended periods. In addition
to, or in spite of, the impact of movements in the overall stock market, the value of investments may decline
if the particular investments within the portfolio do not perform well in the market. Prices of growth stocks
may be more sensitive to changes in current or expected earnings than prices of other stocks. Prices of
stocks may fall or fail to appreciate regardless of movements in securities markets.
7
Fixed Income Risks. Investments in fixed income securities represent numerous risks such as credit,
interest rate, reinvestment and prepayment risk, all of which affect their price (i.e., value). These risks
represent the potential for a large amount of price volatility. In general, securities with longer maturities are
more sensitive to price changes. Additionally, the prices of high yield, fixed-income securities fluctuate more
than high quality debt issues. Prices are especially sensitive to developments affecting the company’s
business and to changes in the ratings assigned by rating agencies. Prices are often closely linked with the
company’s stock prices. High yield securities can experience sudden and sharp price swings due to
changes in economic conditions, stock market activity, large sales by major investors, default or other
factors. Developments in the credit market may have a substantial impact on the companies we may invest
in and will affect the success of such investments. In the event of a default, the investment may suffer a
partial or total loss.
Large Company Risk. Large cap stocks can perform differently from other segments of the equity market
as a whole. Large capitalization companies may be less flexible in evolving markets or unable to implement
change as quickly as smaller capitalization companies.
Small Capitalization Companies. A portion of assets may be invested in smaller and less established
companies. Both debt and equity securities of such issuers tend to be more volatile than larger, more
established companies. Such volatility could adversely impact client portfolios.
Non-U.S. Investments. We may invest client funds in equity and debt securities domiciled outside the
United States. Such investments expose the portfolio to a number of risks that may not exist in the domestic
market alone. Such risks include, among other things, trade balances and imbalances and related economic
policies, currency exchange rate fluctuations, imposition of exchange control regulation, withholding taxes,
limitations on the removal of funds or other assets, possible nationalization of assets or industries, political
difficulties and political instability in foreign nations.
Item 9 – Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s evaluation of
Carswell’s advisory business or the integrity of our management.
Carswell nor its management personnel have no reportable disciplinary events to disclose.
Item 10 – Other Financial Industry Activities and Affiliations
Carswell nor its employees engage in any other financial industry activates or have any other financial
industry affiliations.
Item 11 – Code of Ethics, Participation of Interest in Client Transactions and Personal Trading
Carswell has adopted a written Code of Ethics (“Code”) that sets forth standards of conduct and federal
securities law requirements applicable to all supervised persons as defined in the Advisers Act. In addition
to providing general guidelines overseeing client professional services, the Code stresses the avoidance
of actual or perceived conflicts of interest by specifically prohibiting its employees from engaging in certain
transactions or activities. The Code also includes ethics policies, prohibitions and principles for doing
business designed to emphasize that supervised persons are in a position of trust with clients. All
supervised persons are required to comply with ethical restraints relating to clients and their accounts.
Employees are required to report all Code violations to the Chief Compliance Officer (“CCO”). Code
violations may result in disciplinary action or dismissal. Carswell will provide a copy of its Code to any client
or prospective client upon request. Please contact Carswell at the address or phone number listed on the
face of this Brochure to request a copy.
Carswell does not recommend, buy or sell for client accounts, securities in which Carswell or a Related
Person has a material financial interest. Carswell does not engage in principal or agency cross transactions.
8
Certain Carswell officers, members, and employees (“Related Persons”) are also clients or investors.
Carswell or its Related Persons may recommend or purchase for themselves securities or other
investments which one or more clients own, previously owned, or will own in the future. As these situations
may represent a potential conflict of interest, Carswell has adopted procedures relating to personal
securities transactions that is reasonably designed to prevent actual conflicts of interest.
If it is appropriate to buy or sell a security at the same time for both a client and a Related Person, combined
orders may be placed and if any order is not filled at the same price, prices obtained may be allocated
among accounts on an average basis. Placing combined orders is not required. There may be times when
the sale or purchase of a security for a Related Person may precede, occur at the same time, or follow the
sale or purchase of a security for a client, subject to the overriding principle that the interests of clients must
come before the interests of Carswell or its Related Persons.
Item 12 – Brokerage Practices
Carswell has agreements with two independent custodians; Fidelity Investments (“Fidelity”) and Charles
Schwab (“Schwab”). Carswell has done due diligence and has a good working relationship with both
custodians. Carswell recommends clients establish brokerage accounts with Fidelity and/or Schwab. Both
custodians are FINRA registered broker-dealers and members SIPC. Carswell’s recommendation is based
on Fidelity and Schwab’s stability, reputation, ability to provide professional services, competitive
commission rates, trading platform and other services which help Carswell in provide advisory services to
clients.
Although Carswell recommends clients establish accounts with Fidelity and/or Schwab, it is the client's
decision where to custody assets. If a client directs brokerage to a broker-dealer other than Fidelity or
Schwab, Carswell may be unable to achieve most favorable execution for that client’s transactions which
may result in an increase in transaction costs and less favorable pricing.
Carswell is independently owned and operated and not affiliated with Fidelity or Schwab.
Carswell does not have any soft dollar arrangements and does not receive any soft dollar benefits.
Carswell aggregates trades where possible and when advantageous to its clients. The aggregation of trades
permits the trading of blocks of securities composed of assets from multiple client accounts, so long as
transaction costs are shared equally and on a pro-rated basis between all accounts included in any such
block. Block trading may allow Carswell to execute trades in a timelier, more equitable manner, at an
average share price. Carswell may not be able to block trades for clients who direct brokerage to a broker-
dealer other than Fidelity or Schwab.
Item 13 – Review of Accounts
While underlying securities and managers within client portfolios are continually monitored, Carswell reviews
client portfolios at least quarterly for compliance with client investment objectives and guidelines. Reports
include asset performance, comparison to established benchmarks, holdings, and transactions. More
frequent reviews may be triggered by material changes in variables such as a client's individual
circumstances, financial markets, political and economic environment.
In addition to the monthly custodial statements and trade confirmations of transactions that clients receive
from their broker-dealer, Carswell provides reports summarizing account value, performance, holdings, and
transactions.
Item 14 – Client Referrals and Other Compensation
Carswell does not pay referral fees to independent persons or firms (“Solicitors”) for client introductions.
9
Item 15 – Custody
Carswell does not have or accept custody of client funds or securities. Client assets are held by qualified
custodians.
Item 16 – Investment Discretion
Carswell accepts discretionary authority to manage accounts on behalf of its clients as authorized by clients
upon execution of a discretionary investment advisory agreement. Clients may place reasonable
restrictions on Carswell’s investment discretion by providing the restrictions to Carswell in writing. Such
restrictions may impact performance.
Item 17 – Voting Client Securities
Carswell does not vote proxies on behalf of clients. Clients maintain exclusive responsibility for directing
the manner in which proxies solicited by issuers of securities beneficially owned by the client shall be voted,
and making all elections relative to any mergers, acquisitions, tender offers, bankruptcy proceedings or
other events pertaining to the client’s investment assets. Clients are responsible for instructing each
custodian of the assets, to forward to the client copies of all proxies and shareholder communications
relating to the client’s investment assets.
Carswell may provide clients with consulting assistance regarding proxy issues if they contact us with
questions at our principal place of business.
Third-Party Money Managers. Proxies for securities managed by third-party money managers are
generally voted by the manager, not Carswell. In addition, clients may choose to vote proxies for securities
held in their accounts. If a client would like to vote proxies for securities held in its account, the client should
send written notice to Carswell at the address on the cover page of this Brochure.
Other Corporate Matters. Carswell will neither advise nor act on behalf of the client in legal proceedings
involving companies whose securities are held in the clients account(s), including, but not limited to, the
filing of Proofs of Claim in class action settlements. If desired, clients may direct us to transmit copies of
class action notices to the client or a third party. Upon such direction, we will make commercially reasonable
efforts to forward such notices in a timely manner.
Item 18 – Financial Information
Carswell does not require or solicit payment of fees, six months or more in advance, for services rendered.
Therefore, Carswell is not required to include a financial statement. There are no financial conditions that
are reasonably likely to impair Carswell’s ability to meet its contractual commitments to its clients.
10
Part 2B of Form ADV: Brochure Supplement
Carswell Investments, LLC
for
Steven R. Pickard, CFP®
Investment Adviser Representative
CRD Number 4556595
245 Seven Farms Drive, Suite 300A
Daniel Island, SC 29492
(800) 510-6693
(800) 510-6693 Fax
info@carswellinvestments.com
www.carswellinvestments.com
March 27, 2025
This brochure supplement provides information about Steven R. Pickard that supplements Carswell
Investments, LLC’s (“Carswell”) brochure. You should have received a copy of that brochure. Please
contact Steven R. Pickard, Chief Compliance Officer, if you did not receive Carswell’s brochure or if you
have any question about the contents of this supplement.
information about Steven R. Pickard
is available on
the SEC’s website at
Additional
www.adviserinfo.sec.gov.
11
Educational Background and Business Experience
Steven R. Pickard, 1980
Education
Bachelor of Arts, Finance, 2002
Mercyhurst College, Erie, PA
Professional Designations
CERTIFIED FINANCIAL PLANNER™ professional
Steven R. Pickard is certified for financial planning services in the United States by Certified Financial
Planner Board of Standards, Inc. (“CFP Board”). Therefore, he may refer to myself as a CERTIFIED
FINANCIAL PLANNER™ professional or a CFP® professional, and may use these and CFP Board’s other
certification marks (the “CFP Board Certification Marks”). The CFP® certification is voluntary. No federal
or state law or regulation requires financial planners to hold the CFP® certification. You may find more
information about the CFP® certification at www.CFP.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and
ethics. To become a CFP® professional, an individual must fulfill the following requirements:
§ Education – Earn a bachelor’s degree or higher from an accredited college or university and
complete CFP Board-approved coursework at a college or university through a CFP Board
Registered Program. The coursework covers the financial planning subject areas CFP Board has
determined are necessary for the competent and professional delivery of financial planning
services, as well as a comprehensive financial plan development capstone course. A candidate
may satisfy some of the coursework requirement through other qualifying credentials. CFP Board
implemented the bachelor’s degree or higher requirement in 2007 and the financial planning
development capstone course requirement in March 2012. Therefore, a CFP® professional who
first became certified before those dates may not have earned a bachelor’s or higher degree or
completed a financial planning development capstone course.
§ Examination – Pass the comprehensive CFP® Certification Examination. The examination is
designed to assess an individual’s ability to integrate and apply a broad base of financial planning
knowledge in the context of real-life financial planning situations.
§ Experience – Complete 6,000 hours of professional experience related to the personal financial
planning process, or 4,000 hours of apprenticeship experience that meets additional requirements.
§ Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics and
Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice standards
for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements
to remain certified and maintain the right to continue to use the CFP Board Certification Marks:
§ Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a commitment
to CFP Board, as part of the certification, to act as a fiduciary, and therefore, act in the best interests
of the client, at all times when providing financial advice and financial planning. CFP Board may
sanction a CFP® professional who does not abide by this commitment, but CFP Board does not
guarantee a CFP® professional's services. A client who seeks a similar commitment should obtain
a written engagement that includes a fiduciary obligation to the client.
12
§ Continuing Education – Complete 30 hours of continuing education every two years to maintain
competence, demonstrate specified levels of knowledge, skills, and abilities, and keep up with
developments in financial planning. Two of the hours must address the Code and Standards.
Accredited Asset Management SpecialistSM or AAMS®
Steven R. Pickard received his Accredited Asset Management SpecialistSM (AAMS®) certificate in 2002
from the College for Financial Planning®. The professional designation program covers the following topics:
Investment Strategies
Investment Opportunities for an Individual’s Retirement
Investment Considerations for Small-Business Owners
Insurance Products for Investment Clients
§ The Asset Management Process
§
Investors, Policy and Change
§ Risk, Return and Investment Performance
§ Asset Allocation and Selection
§
§ Taxation of Investment Products
§
§
§ Deferred Compensation and Other Benefit Plans for Key Executives
§
§ Estate Planning for Investment Clients
§ Regulatory & Ethical Issues for the Investment Professional
The College for Financial Planning® awards the Accredited Asset Management SpecialistSM or AAMS®
designation to students who:
§ Successfully complete the program;
§ Pass the final examination; and
§ Comply with the Code of Ethics, which includes agreeing to abide by the Standards of Professional
Conduct and Terms and Conditions. Applicants must also disclose of any criminal, civil, self-
regulatory organization, or governmental agency inquiry, investigation, or proceeding relating to
their professional or business conduct. Conferment of the designation is contingent upon the
College for Financial Planning’s review of matters either self-disclosed or which are discovered by
the College that are required to be disclosed.
Continued use of the AAMS® designation is subject to ongoing renewal requirements. Every two years
individuals must renew their right to continue using the AAMS® designation by:
§ Completing 16 hours of continuing education;
§ Reaffirming to abide by the Standards of Professional Conduct, Terms and Conditions, and self-
disclose any criminal, civil, self-regulatory organization, or governmental agency inquiry,
investigation, or proceeding relating to their professional or business conduct; and paying a biennial
renewal fee of $95.
13
Business Background
06/2011 – Present
President, Chief Compliance Officer, Investment Adviser
Representative
Carswell Investments, LLC
10/2008 – 07/2011
Chief Executive Officer, Chief Compliance Officer
Pinnacle Capital Management, LLC
05/2004 – 07/2011
Financial Advisor
Pinnacle Investments, LLC
08/2003 – 05/2004
Financial Advisor
Morgan Stanley DW, Inc.
08/2002 – 09/2003
Financial Consultant
A.G. Edwards & Sons, Inc.
Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s evaluation of
Carswell Investments as Investment Adviser or Steven R. Pickard as an Investment Adviser
Representative.
Other Business Activities
Steven R. Pickard does not engage in any other investment related-activities or have any other financial
industry affiliations.
Additional Compensation
Steven R. Pickard does not receive any economic benefit from any person, company, or organization, in
exchange for providing client advisory services through Carswell Investments.
Supervision
As President and Chief Compliance Officer of Carswell Investments, Steven R. Pickard supervises all duties
and activities of the firm. Steven R. Pickard’s contact information is on the cover page of this disclosure
document. Steven R. Pickard adheres to all required regulations regarding the activities of an Investment
Adviser Representative and follows all policies and procedures outlined in the firm’s Policies and
Procedures Manual, including the Code of Ethics, and appropriate securities regulatory requirements.
Requirements for State-Registered Advisers
There are no additional disclosures required for state registration.
14
Part 2B of Form ADV: Brochure Supplement
Carswell Investments, LLC
for
Conor B. Gillen, CFA, CFP®
Investment Adviser Representative
CRD Number 5472157
6320 Fly Road, Suite 205
East Syracuse, NY 13057
(800) 510-6693
(800) 510-6693 Fax
info@carswellinvestments.com
www.carswellinvestments.com
March 27, 2025
This brochure supplement provides information about Conor B. Gillen that supplements Carswell
Investments, LLC’s (“Carswell”) brochure. You should have received a copy of that brochure. Please
contact Steven R. Pickard, Chief Compliance Officer, if you did not receive Carswell’s brochure or if you
have any question about the contents of this supplement.
Additional information about Conor B. Gillen is available on the SEC’s website at www.adviserinfo.sec.gov.
15
Educational Background and Business Experience
Conor B. Gillen, 1981
Education
Bachelor of Science, Applied Economics and Management, 2003
Cornell University, Ithaca, NY
Professional Designations
Chartered Financial Analyst® or CFA®
Conor B. Gillen received the CFA Institute designation of Chartered Financial Analyst® (CFA®) in 2010. The
CFA Charter is a globally recognized, graduate-level investment credential. CFA candidates are required
to earn a bachelor’s degree (or equivalent) before enrollment in the CFA Program. The CFA Program
curriculum covers the following topics in extensive detail:
§ Portfolio Management and Wealth Planning
§ Equity Investments
§ Fixed Income Investments
§ Alternative Investments
§ Derivatives
§ Financial Reporting and Analysis
§ Corporate Finance
§ Economics
§ Quantitative Methods
§ Ethical and Professional Standards
The CFA Institute awards the Chartered Financial Analyst® (CFA®) designation to students who:
§ Successfully complete Levels I, II, and III examinations;
§ Have at least four years of acceptable professional work experience related to investment decision-
making process. This may be accrued prior to, during, or after completing the exams;
§ Have membership in the CFA Institute and application for membership with a CFA Institute society;
and
§ Pledged to adhere to the CFA Institute conditions, requirements, policies, and procedures as
defined in the CFA Institute Articles of Incorporation, Bylaws, Code of Ethics, and Standards of
Professional Conduct.
The Chartered Financial Analyst® (CFA®) designation and CFA Institute membership is subject to ongoing
renewal requirements. CFA Charterholders must renew their right to continue using the CFA® designation
annually by:
§ Submission of an annual Professional Conduct Statement and annual membership dues.
Further information about the CFA Institute and the Chartered Financial Analyst® (CFA®) designation can
be found at www.cfainstitute.org.
CFA® and Chartered Financial Analyst® are registered trademarks owned by the CFA Institute.
16
CERTIFIED FINANCIAL PLANNER™ professional
Conor B. Gillen is certified for financial planning services in the United States by Certified Financial Planner
Board of Standards, Inc. (“CFP Board”). Therefore, he may refer to myself as a CERTIFIED FINANCIAL
PLANNER™ professional or a CFP® professional, and may use these and CFP Board’s other certification
marks (the “CFP Board Certification Marks”). The CFP® certification is voluntary. No federal or state law
or regulation requires financial planners to hold the CFP® certification. You may find more information about
the CFP® certification at www.CFP.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and
ethics. To become a CFP® professional, an individual must fulfill the following requirements:
§ Education – Earn a bachelor’s degree or higher from an accredited college or university and
complete CFP Board-approved coursework at a college or university through a CFP Board
Registered Program. The coursework covers the financial planning subject areas CFP Board has
determined are necessary for the competent and professional delivery of financial planning
services, as well as a comprehensive financial plan development capstone course. A candidate
may satisfy some of the coursework requirement through other qualifying credentials. CFP Board
implemented the bachelor’s degree or higher requirement in 2007 and the financial planning
development capstone course requirement in March 2012. Therefore, a CFP® professional who
first became certified before those dates may not have earned a bachelor’s or higher degree or
completed a financial planning development capstone course.
§ Examination – Pass the comprehensive CFP® Certification Examination. The examination is
designed to assess an individual’s ability to integrate and apply a broad base of financial planning
knowledge in the context of real-life financial planning situations.
§ Experience – Complete 6,000 hours of professional experience related to the personal financial
planning process, or 4,000 hours of apprenticeship experience that meets additional requirements.
§ Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics and
Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice standards
for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics requirements
to remain certified and maintain the right to continue to use the CFP Board Certification Marks:
§ Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a commitment
to CFP Board, as part of the certification, to act as a fiduciary, and therefore, act in the best interests
of the client, at all times when providing financial advice and financial planning. CFP Board may
sanction a CFP® professional who does not abide by this commitment, but CFP Board does not
guarantee a CFP® professional's services. A client who seeks a similar commitment should obtain
a written engagement that includes a fiduciary obligation to the client.
§ Continuing Education – Complete 30 hours of continuing education every two years to maintain
competence, demonstrate specified levels of knowledge, skills, and abilities, and keep up with
developments in financial planning. Two of the hours must address the Code and Standards.
17
Business Background
05/2012 – Present
Portfolio Manager, Investment Adviser Representative
Carswell Investments, LLC
03/2007 – 05/2012
Associate
Houlihan Lokey, Inc.
07/2005 – 03/2007
Associate
Huron Consulting Group, Inc.
07/2003 – 07/2005
Analyst
Zolfo Cooper, LLC
Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s evaluation of
Carswell Investments as Investment Adviser or Conor B. Gillen as an Investment Adviser Representative.
Other Business Activities
Conor B. Gillen does not engage in any other investment related-activities or have any other financial
industry affiliations.
Additional Compensation
Conor B. Gillen does not receive any economic benefit from any person, company, or organization, in
exchange for providing client advisory services through Carswell Investments.
Supervision
As President and Chief Compliance Officer of Carswell Investments, Steven R. Pickard supervises all duties
and activities of the firm. Steven R. Pickard’s contact information is on the cover page of this disclosure
document. Conor B. Gillen adheres to all required regulations regarding the activities of an Investment
Adviser Representative and follows all policies and procedures outlined in the firm’s Policies and
Procedures Manual, including the Code of Ethics, and appropriate securities regulatory requirements.
Requirements for State-Registered Advisers
There are no additional disclosures required for state registration.
18