View Document Text
Capital Advantage, Inc.
1855 Olympic Boulevard, Suite 300
Walnut Creek, California 94596
925.299.1500
www.capitaladvantage.com
March 31, 2025
Item 1 – Cover Page
This Brochure provides information about the qualifications and business practices of Capital Advantage, Inc. If you have any questions
about the contents of this Brochure, please contact us at 925.299.1500 or info@capitaladvantage.com. The information in this Brochure
has not been approved or verified by the United States Securities and Exchange Commission or by any state securities authority.
Capital Advantage, Inc. is a Registered Investment Adviser. Registration of an Investment Adviser does not imply any level of skill or
training. The oral and written communications of an Adviser provide you with information about which you determine to hire or retain
an Adviser.
Additional information about Capital Advantage, Inc. also is available on the SEC’s website at www.adviserinfo.sec.gov.
Item 2 – Material Changes
Our Brochure contains a Material Changes section, in which, you will find a summary of all material changes made to our Brochure
since our last annual amendment filing. Please direct any questions you may have regarding our Brochure to Dawnalizabeth
Henke, our Chief Compliance Officer.
Capital Advantage, Inc. encourages all current and prospective clients to review this brochure in its entirety.
We will provide clients access to a new Brochure as necessary based on changes or new information, at any time, without charge.
Our Brochure may be requested by contacting Dawnalizabeth Henke, Chief Compliance Officer, at 925.299.1500 or
info@capitaladvantage.com. Our Brochure is also available on our web site www.capitaladvantage.com, free of charge.
Additional information about Capital Advantage, Inc. is also available via the SEC’s web site www.adviserinfo.sec.gov. The SEC’s
web site also provides information about any persons affiliated with Capital Advantage, Inc. who are registered as investment
adviser representatives of Capital Advantage, Inc.
Item 3 -Table of Contents
Item 1 – Cover Page ............................................................................................................................................................................................................ 1
Item 2 – Material Changes ................................................................................................................................................................................................ 2
Item 3 -Table of Contents ................................................................................................................................................................................................. 3
Item 4 – Advisory Business ............................................................................................................................................................................................... 4
Item 5 – Fees and Compensation ................................................................................................................................................................................... 6
Item 6 – Performance-Based Fees and Side-By-Side Management ................................................................................................................... 8
Item 7 – Types of Clients ................................................................................................................................................................................................... 8
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ............................................................................................................ 8
Item 9 – Disciplinary Information ................................................................................................................................................................................... 9
Item 10 – Other Financial Industry Activities and Affiliations ............................................................................................................................... 9
Item 11 – Code of Ethics ................................................................................................................................................................................................. 10
Item 12 – Brokerage Practices ....................................................................................................................................................................................... 10
Item 13 – Review of Accounts ....................................................................................................................................................................................... 12
Item 14 – Client Referrals and Other Compensation ............................................................................................................................................. 12
Item 15 – Custody ............................................................................................................................................................................................................. 13
Item 16 – Investment Discretion ................................................................................................................................................................................... 13
Item 17 – Voting Client Securities ................................................................................................................................................................................ 13
Item 18 – Financial Information .................................................................................................................................................................................... 13
Item 4 – Advisory Business
Capital Advantage, Inc., a California corporation, is a SEC registered investment adviser, initially registered in September 1998. Capital
Advantage, Inc. offers a combination of advisory services, broadly described as Investment Management Services and Financial
Planning Services, as more fully described below.
Capital Advantage, Inc.’s Founder, President, and principal owner is John S. Hayman. Capital Advantage, Inc. offers two types of
investment advisory services:
(a) Investment Management Services
Capital Advantage, Inc. provides discretionary management of client assets. Through personal discussions with the client, we
establish the client’s financial goals and objectives based on their unique circumstances. We help the client develop their personal
investment strategy based upon their financial goals, investment objectives and risk tolerance, and manage the portfolio based on
the agreed upon strategy. When we select the investments for the client’s portfolio, we are guided by the client’s specifications,
which may include capital appreciation, growth, income, growth and income or some other variation.
Clients may impose reasonable restrictions on investing in certain securities or types of securities. Capital Advantage, Inc. requires
that such restrictions be included in a written authority statement (generally as part of the client’s Investment Advisory Agreement
with us and as amended from time to time). Clients may update these restrictions as desired by submitting a request in writing
(hard copy or electronic).
Item 5, “Fees and Compensation” provides additional information regarding how and when Capital Advantage, Inc. charges
management fees.
(b) Financial Planning Services
Capital Advantage, Inc. may also provide clients with financial planning advice for no additional fee if requested and engaged to
do so. We gather required information through in-depth personal interviews with the client. We may ask the client about their
current financial status, future goals, and attitudes towards risk. We carefully review any appropriate documentation that clients
provide. In general, financial planning discussions may address any or all of the following areas that may be of concern to the
client:
1. Personal: Budgeting, personal liability, estate information, marital status changes, and financial goals.
2. Education: Education IRAs, financial aid, state savings plans, grants and general assistance in preparing to meet the
3.
client’s dependents continuing educational needs.
Investment Tax and Cash Flow: Income tax planning and spending analysis. For example, we may illustrate the impact
of various investments on the client’s current income tax and future tax liability.
4. Death and Disability: Cash needs at death, income needs of surviving dependents, inheritance and estate planning,
and disability income analysis.
5. Retirement: Analysis of current strategies and investment plans to help the client achieve their retirement goals.
6.
Investment: Analysis, allocation and planning of investment selections, and their effect on the client’s portfolio.
Clients may terminate the Financial Planning & Consulting Agreement at any time.
If clients choose to implement the recommendations discussed in the financial planning consultation, we highly recommend that
they also work closely with their attorney, accountant, and/or insurance agent. Implementation of financial planning
recommendations is entirely at the client’s discretion. We may recommend service providers to help the client implement our
recommendations. Clients are under no obligation to engage the services of any recommended professional. If the client engages
any professional (i.e., attorney, accountant, insurance agent, etc.), recommended or otherwise, and a dispute arises thereafter
relative to such engagement, the client agrees to seek recourse exclusively from the engaged professional. At all times, the
engaged licensed professional(s), and not Capital Advantage, Inc., shall be responsible for the quality and competency of the
services provided. It remains the client’s responsibility to notify Capital Advantage, Inc. promptly if there is ever any change in
their financial situation or investment objectives so that Capital Advantage, Inc. can review, and if necessary, revise its previous
recommendations or services
Neither Capital Advantage, Inc., nor any of its representatives, serves as an attorney, accountant, or insurance agent, and no
portion of Capital Advantage, Inc.’s services should be viewed as legal or accounting services. Capital Advantage, Inc. financial
planning recommendations are not limited to any specific product or service offered by a broker dealer or insurance company. All
recommendations are of a generic nature.
(c) Total Client Assets under Management
As of December 31, 2024, the calculated amount of client assets managed by Capital Advantage, Inc. was approximately
$1,111,637,065 on a discretionary basis. Capital Advantage, Inc. does not manage assets on a non-discretionary basis.
(d) Miscellaneous
Wrap Fees. Capital Advantage, Inc. does not participate in wrap fee programs.
Investment Risk. Different types of investments involve varying degrees of risk, and it should not be assumed that future
performance of any specific investment or investment strategy (including the investments and/or investment strategies
recommended or undertaken by Capital Advantage, Inc.) will be profitable or equal any specific performance level(s).
Retirement Rollovers - Potential for Conflict of Interest. A client or prospective client leaving an employer typically has four
options regarding an existing retirement plan (and may engage in a combination of these options): (i) leave the money in the
former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is available and rollovers are
permitted, (iii) roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending
upon the client’s age, result in adverse tax consequences). If Capital Advantage, Inc. recommends that a client roll over their
retirement plan assets into an account to be managed by Capital Advantage, Inc., such a recommendation creates a conflict of
interest if Capital Advantage, Inc. will earn new (or increase its current) compensation as a result of the rollover. If Capital
Advantage, Inc. provides a recommendation as to whether a client should engage in a rollover or not, (whether it is from an
employer’s plan or an existing IRA), Capital Advantage, Inc. is acting as a fiduciary within the meaning of Title I of the Employee
Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts.
No client is under any obligation to roll over retirement plan assets to an account managed by Capital Advantage, Inc., whether it
is from an employer’s plan or an existing IRA.
Cash Positions. Capital Advantage, Inc. continues to treat cash as an asset class. As such, unless determined to the contrary by
Capital Advantage, Inc., all cash positions (money markets, etc.) shall continue to be included as part of assets under management
for purposes of calculating Capital Advantage, Inc.’s advisory fee. At any specific point in time, depending upon perceived or
anticipated market conditions/events (there being no guarantee that such anticipated market conditions/events will occur),
Capital Advantage, Inc. may maintain cash positions for defensive purposes. In addition, while assets are maintained in cash, such
amounts could miss market advances. Depending upon current yields, at any point in time, Capital Advantage, Inc.’s advisory fee
could exceed the interest paid by the client’s money market fund.
Cash Sweep Accounts. Certain account custodians can require that cash proceeds from account transactions or new deposits, be
swept to and/or initially maintained in a specific custodian designated sweep account. The yield on the sweep account will
generally be lower than those available for other money market accounts. When this occurs, to help mitigate the corresponding
yield dispersion, Capital Advantage, Inc. shall (usually within 30 days thereafter) generally (with exceptions) purchase a higher
yielding money market fund (or other type security) available on the custodian’s platform, unless Capital Advantage, Inc.
reasonably anticipates that it will utilize the cash proceeds during the subsequent 30-day period to purchase
additional investments for the client’s account. Exceptions and/or modifications can and will occur with respect to all or a portion
of the cash balances for various reasons, including, but not limited to the amount of dispersion between the sweep account and a
money market fund, the size of the cash balance, an indication from the client of an imminent need for such cash, or the client has
a demonstrated history of writing checks from the account.
The above does not apply to the cash component maintained within a Capital Advantage, Inc. actively managed investment
strategy (the cash balances for which shall generally remain in the custodian designated cash sweep account), an indication from
the client of a need for access to such cash, assets allocated to an unaffiliated investment manager and cash balances maintained
for fee billing purposes.
The client shall remain exclusively responsible for yield dispersion/cash balance decisions and corresponding transactions for cash
balances maintained in any Capital Advantage, Inc. unmanaged accounts.
Socially Responsible Investing Limitations. Socially Responsible Investing involves the incorporation of Environmental, Social
and Governance (“ESG”) considerations into the investment due diligence process. ESG investing incorporates a set of
criteria/factors used in evaluating potential investments: Environmental (i.e., considers how a company safeguards the
environment); Social (i.e., the manner in which a company manages relationships with its employees, customers, and the
communities in which it operates); and Governance (i.e., company management considerations). The number of companies that
meet an acceptable ESG mandate can be limited when compared to those that do not and could underperform broad market
indices. Investors must accept these limitations, including potential for underperformance. Correspondingly, the number of ESG
mutual funds and exchange-traded funds are limited when compared to those that do not maintain such a mandate. As with any
type of investment (including any investment and/or investment strategies recommended and/or undertaken by Capital
Advantage, Inc.), there can be no assurance that investment in ESG securities or funds will be profitable or prove
successful. Capital Advantage, Inc. does not maintain or advocate an ESG investment strategy but will seek to employ ESG if
directed by a client to do so. If implemented, Capital Advantage, Inc. shall rely upon the assessments undertaken by the
unaffiliated mutual fund, exchange traded fund or separate account portfolio manager to determine that the fund’s or portfolio’s
underlying company securities meet a socially responsible mandate.
Use of Mutual and Exchange Traded Funds. Capital Advantage, Inc. utilizes mutual funds and exchange traded funds for its
client portfolios. Most mutual funds and exchange-traded funds are available directly to the public. Therefore, a prospective client
can obtain many of the funds that may be utilized by Capital Advantage, Inc. independent of engaging the firm as an investment
advisor. However, if a prospective client determines to do so, he/she will not receive Capital Advantage, Inc.’s initial and ongoing
investment advisory services.
In addition to our investment advisory fee described below, and transaction and/or custodial fees discussed below, clients will also
incur, relative to all mutual fund and exchange traded fund purchases, charges imposed at the fund level (e.g., management fees
and other fund expenses).
Portfolio Activity. Capital Advantage, Inc. has a fiduciary duty to provide services consistent with the client’s best interest. As part
of its investment advisory services, we will review client portfolios on an ongoing basis to determine if any changes are necessary
based upon various factors, including but not limited to investment performance, fund manager tenure, style drift, account
additions/withdrawals, the client’s financial circumstances, and changes in the client’s investment objectives. Based upon these
and other factors, there may be extended periods of time when Capital Advantage, Inc. determines that changes to a client’s
portfolio are neither necessary nor prudent. Clients nonetheless remain subject to the fees described in Item 5 below during
periods of account inactivity. Notwithstanding, there can be no assurance that investment decisions made by Capital Advantage,
Inc. will be profitable or equal any specific performance level(s).
Client Obligations. In performing its services, Capital Advantage, Inc. is not required to verify any information received from the
client or from the client’s other professionals. It remains the client’s responsibility to notify Capital Advantage, Inc. promptly if
there is ever any change in their financial situation or investment objectives so that Capital Advantage, Inc. can review, and if
necessary, revise its previous recommendations or services.
Independent Managers. Capital Advantage, Inc. may allocate a portion of the client’s investment assets among unaffiliated
independent investment managers in accordance with the client’s designated investment objective(s). In such situations, the
Independent Manager(s) shall have day-to- day responsibility for the active discretionary management of the allocated assets.
Capital Advantage, Inc. shall continue to render investment supervisory services to the client relative to the ongoing monitoring
and review of account performance, asset allocation and client investment objectives. Factors that Capital Advantage, Inc. shall
consider in recommending Independent Manager(s) include the client’s designated investment objective(s), management style,
performance, reputation, financial strength, reporting, pricing, and research.
The investment management fee charged by the Independent Manager(s) is separate from, and in addition to, Capital Advantage,
Inc.’s investment advisory fee disclosed at Item 5 below, which fee will be disclosed to the client before entering into the
Independent Manager(s) engagement and/or subject to the terms and conditions of a separate agreement between the client and
the Independent Manager(s).
Cybersecurity Risk. The information technology systems and networks that Capital Advantage, Inc. and its third-party service
providers use to provide services to Capital Advantage, Inc.’s clients employ various controls, which are designed to prevent
cybersecurity incidents stemming from intentional or unintentional actions that could cause significant interruptions in Capital
Advantage, Inc.’s operations and result in the unauthorized acquisition or use of clients’ confidential or non-public personal
information. Clients and Capital Advantage, Inc. are nonetheless subject to the risk of cybersecurity incidents that could ultimately
cause them to incur losses, including for example: financial losses, cost and reputational damage to respond to regulatory
obligations, other costs associated with corrective measures, and loss from damage or interruption to systems.
Although Capital Advantage, Inc. has established procedures to reduce the risk of cybersecurity incidents, there is no guarantee
that these efforts will always be successful, especially considering that Capital Advantage, Inc. does not directly control the
cybersecurity measures and policies employed by third-party service providers. Clients could incur similar adverse consequences
resulting from cybersecurity incidents that more directly affect issuers of securities in which those clients invest, broker-dealers,
qualified custodians, governmental and other regulatory authorities, exchange and other financial market operators, or other
financial institutions.
Item 5 – Fees and Compensation
The specific manner in which fees are charged by Capital Advantage, Inc. is established in a written agreement between each client
and Capital Advantage, Inc. Capital Advantage, Inc. offers investment advisory services for a percentage of assets under
management. All fees are subject to negotiation.
Capital Advantage, Inc. generally bills its fees within one month of the end of each calendar quarter, payable in arrears. Billing
adjustments are made on a prorated basis for all inflows and outflows during the billing period. Unless otherwise arranged, we
directly debit fees from client accounts. Management fees are based on the total value of the client’s accounts, including cash and
accrued interest, and are prorated for each capital contribution and withdrawal made during the applicable calendar quarter.
Accounts initiated during a calendar quarter will be charged a prorated fee, and for accounts that are terminated, the fee will be
prorated to the date of termination.
Our fees for investment management services are generally assessed in accordance with the following fee schedule:
1.00% on the first $2,000,000 Assets under Management;
0.90% on the next $2,000,001 - $3,000,000 Assets under Management; 0.85% on the next $3,000,001 -
$4,000,000 Assets under Management; 0.75% on the next $4,000,001 - $5,000,000 Assets under Management;
0.70% on the next $5,000,001 - $10,000,000 Assets under Management; 0.50% on the balance over $10,000,000
Assets under Management
Fee Dispersion: Capital Advantage, Inc., in its discretion, may charge a lesser investment advisory fee, waive or modify its portfolio
minimum or its minimum annual fee, charge a flat fee, waive its fee entirely, or charge its fee on a different interval, based upon
certain criteria (i.e., anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, complexity of the engagement, anticipated services to be rendered,
grandfathered fee schedules, employees and family members, courtesy accounts, competition, negotiations with client, etc.).
As result of the above, similarly situated clients could pay different fees. In addition, similar advisory services may be available from
other investment advisers for similar or lower fees.
In the event that the client is subject to a minimum quarterly fee, the client could pay a higher percentage fee than referenced
above.
Capital Advantage, Inc. has a minimum account fee for investment management services of $1,125 per quarter. Clients subject to
the minimum account fee could be paying a higher percentage than reflected above. The minimum fee may be waived. Criteria
commonly used to adjust the minimum fee are:
1. Date of acquisition
2. Additional services requested
3. Account investment objective
4. Prospective additional business
5. Amount of assets under management
6.
Legacy fee arrangements
Capital Advantage, Inc.’s fees are exclusive of brokerage commissions, transaction fees, and other related costs and expenses,
which clients remain responsible for paying. Clients may also incur certain charges imposed by custodians, brokers, third party
investment advisers and other third parties such as custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire
transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities transactions. These fees and
expenses are in addition to Capital Advantage, Inc.’s fee. Capital Advantage, Inc. and its supervised persons do not receive any
portion of these fees and expenses. Nor does it receive compensation from the sale of any securities or investment products.
Clients engaging Independent Manager(s) will incur additional investment advisory fees.
Capital Advantage, Inc. implements the client’s investment strategy by investing in various types of securities, including mutual
funds and exchange traded funds. Mutual funds and exchange-traded fund investors incur additional fees and expenses that are
borne by each shareholder (i.e., management fees) and are disclosed in each fund’s prospectus. Clients could invest in a mutual
fund or exchange-traded fund directly, without the services of Capital Advantage, Inc. In that case, clients would not receive the
services provided by Capital Advantage, Inc., which are designed, among other things, to assist the client in determining which
securities are most appropriate for their individual financial situation and investment strategy.
Capital Advantage, Inc. has set its rates to take into consideration these additional charges - if any. However, Capital Advantage,
Inc. recommends that clients review the fees charged by the funds, custodians and broker dealers and the fees charged by Capital
Advantage, Inc. to fully understand the total amount of fees to be paid by the client and to evaluate the advisory services being
provided.
Item 12, “Brokerage Practices” further describes the factors that Capital Advantage, Inc. considers in selecting or recommending
broker-dealers for client transactions and determining the reasonableness of their compensation (i.e., commissions).
Item 6 – Performance-Based Fees and Side-By-Side Management
Registered investment advisers are required to disclose all material facts regarding performance-based fees and the simultaneous
management of accounts that may have alternative fee arrangements. Capital Advantage, Inc. does not charge any performance-
based fees (fees based on a share of capital gains on or capital appreciation of the assets of a client).
Furthermore, we have procedures designed and implemented to ensure that all of our clients are treated fairly and equally, and to
help prevent conflicts from influencing the allocation of investment opportunities among our clients.
Item 7 – Types of Clients
Capital Advantage, Inc. offers its advisory services to individuals, high net worth individuals, trustees, pension and profit- sharing
plans, charitable organizations and corporations or other business entities.
Participation in advisory services requires a minimum portfolio size of $500,000. The minimum portfolio size of $500,000 may be
waived for our clients based on individual client circumstances. Additionally, certain related accounts may be aggregated for the
purpose of achieving the minimum account size.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Capital Advantage, Inc. reviews several indicators to ascertain when and if these indicators support the purchase or sale of specific
types of investments for our client portfolios. Some of the indicators that we may use in our decision-making process include
investor sentiment, money supply, consumer confidence, consumption and distribution, inventories and orders, housing and
inflation, employment, yield curve/ interest rates, monetary policy, and political factors, among others.
We use a variety of methods to evaluate the overall financial market, market sectors, mutual funds, and other various types of
securities. Depending upon the type of investment, we will use a combination of fundamental and technical analysis.
Fundamental analysis involves analyzing real data, including overall economic and company-specific information available to
determine the value of a particular investment. Technical analysis involves analyzing statistics provided by market activity such as
past prices and volume to identify patterns in an effort to predict future activity. In performing these analyses, we complete our
own internal research and analysis, consult company annual reports and other regulatory filings, review financial newspapers and
periodicals, as well as receive research and analysis from third parties such as Charles Schwab & Co., Inc. (“Schwab”), Morningstar
and Value Line.
Capital Advantage, Inc. invests in various asset classes, including mutual funds, exchange traded funds, individual equities,
individual corporate and municipal bonds, CDs and other investment products, if appropriate. The client will retain ownership of all
securities. Capital Advantage, Inc. allocates assets among various investments taking into account the client’s overall investment
strategy.
All securities investments carry risk, including the risk that an investor may lose a part or all of his or her initial investment. Risk
refers to the uncertainty that the actual return the investor realizes could differ from the expected return. Risks may be systematic,
referring to factors that affect the returns on all comparable investments and that affect the market as a whole.
Systematic risks include market risk, interest rate risk, reinvestment rate risk, purchasing power risk and exchange rate risk.
Unsystematic risks depend on factors that are unique to the specific investment security. These risks include business risk and
financial risk.
Some of the general risks associated with parts of our investment strategy include:
1. Short-Term Purchases: On occasion, and generally only for tax management purposes, we may determine to buy or sell
securities in a client account and hold them for less than one year. Some of the risks associated with short-term trading
that could affect investment performance are increased commissions and transaction costs to the account and increased
tax obligations on the gains in a security’s value.
2. Fixed Income and Bond Pricing: Fixed income investing involves credit risk, interest rate risk (when interest rates rise,
bond/fund prices generally fall), and inflation or reinvestment risks. Below-investment-grade (“junk”) bonds are more at
risk of default than other bond investments and are subject to liquidity risk. The price of bonds depends in part on the
current rate of interest. Rising interest rates decrease the current price of bonds because current purchasers require a
competitive yield. As such, decreasing interest rates increase the current value of bonds with associated decrease in bond
yield. We may decide to exchange to a lower or higher duration bond or to another asset class due to interest rate risk
that could affect investment performance.
3.
Inflation: Inflation is the loss of purchasing power through a general rise in prices. If an investment portfolio is designed
for current income with a real rate of return of 4% and inflation were to rise to 5% or higher, the account would result in a
loss of purchasing power and create a negative real rate of return.
4. Price Fluctuation: Security prices do fluctuate (except for cash or cash equivalents) and the client must accept the risk
associated with fluctuations or change to a more appropriate investment objective in alignment with the client’s risk
tolerance. Investing in securities involves risk of loss that the client should be prepared to bear.
5. Reinvestment of Dividends: An investor can choose to reinvest interest, dividends, and capital gains to accumulate
wealth. This is an appropriate strategy for a portfolio designed for capital growth. However, the reinvested earnings could
result in a lower or a higher rate than was initially earned.
6. Mutual Funds with Foreign Asset Holdings: Any investments in mutual funds that make foreign investments entail special
risks (such as currency fluctuations and political factors) and may have higher expenses and volatility. Investments in
emerging and developing markets may be especially volatile. The client will bear more risk and may earn a substantially
higher return or a substantially lower return.
Should clients choose to follow high-risk strategies, they may incur significant losses, including losses that exceed the amount of
initial investment. Capital Advantage, Inc. strongly recommends that clients diversify their investments and not commit all of their
assets to high-risk investment strategies.
Borrowing Against Assets/Risks. A client who has a need to borrow money could determine to do so by using:
Margin - The account custodian or broker-dealer lends money to the client. The custodian charges the client interest for
the right to borrow money, and uses the assets in the client’s brokerage account as collateral; and,
Pledged Assets Loan - In consideration for a lender (i.e., a bank, etc.) to make a loan to the client, the client pledges its
investment assets held at the account custodian as collateral.
These above-described collateralized loans are generally utilized because they typically provide more favorable interest rates than
standard commercial loans. These types of collateralized loans can assist with a pending home purchase, permit the retirement of
more expensive debt, or enable borrowing in lieu of liquidating existing account positions and incurring capital gains taxes.
However, such loans are not without potential material risk to the client’s investment assets. The lender (i.e., custodian, bank, etc.)
will have recourse against the client’s investment assets in the event of loan default or if the assets fall below a certain level. For
this reason, Capital Advantage, Inc. does not recommend such borrowing unless it is for specific short-term purposes (i.e., a
bridge loan to purchase a new residence). Capital Advantage, Inc. does not recommend such borrowing for investment purposes
(i.e., to invest borrowed funds in the market). Regardless, if the client was to determine to utilize margin or a pledged assets loan,
the following economic benefits would inure to Capital Advantage, Inc.:
by taking the loan rather than liquidating assets in the client’s account, Capital Advantage, Inc. continues to earn a fee
on such Account assets; and,
if the client invests any portion of the loan proceeds in an account to be managed by Capital Advantage, Inc., Capital
Advantage, Inc. will receive an advisory fee on the invested amount; and,
if Capital Advantage, Inc.’s advisory fee is based upon the higher margined account value, Capital Advantage, Inc. will
earn a correspondingly higher advisory fee. This could provide Capital Advantage, Inc. with a disincentive to encourage
the client to discontinue the use of margin.
The client must accept the above risks and potential corresponding consequences associated with the use of margin or a pledged
assets loan.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events that would be
material to the client’s evaluation of Capital Advantage, Inc. or the integrity of Capital Advantage, Inc.’s management.
Capital Advantage, Inc. has no information applicable to this Item, as no disciplinary history exists for Capital Advantage, Inc.
and/or its associated persons.
Item 10 – Other Financial Industry Activities and Affiliations
Registered investment advisers are required to disclose all material facts regarding other financial industry activities and affiliations
that could be material to the client’s evaluation of Capital Advantage, Inc. and Capital Advantage, Inc.’s management.
Capital Advantage, Inc. is not involved in any business activities that could be material to the client’s evaluation of Capital
Advantage, Inc. and Capital Advantage, Inc.’s management.
Item 11 – Code of Ethics
Capital Advantage, Inc. has adopted a Code of Ethics for all its supervised persons describing its high standard of business
conduct and fiduciary duty to its clients and compliance with applicable securities laws. Our Code of Ethics includes provisions
relating to the confidentiality of client information, a prohibition on insider trading, a prohibition of rumor mongering, restrictions
on the acceptance of significant gifts and the reporting of certain gifts and business entertainment items, and personal securities
trading procedures, among other things. All supervised persons at Capital Advantage, Inc. must acknowledge the terms of the
Code of Ethics annually, or as amended.
Capital Advantage, Inc. anticipates that, in appropriate circumstances, consistent with clients’ investment objectives, it will cause
accounts over which Capital Advantage, Inc. has management authority to effect, and will recommend to investment advisory
clients or prospective clients, the purchase or sale of securities in which Capital Advantage, Inc., its affiliates and/or clients, directly
or indirectly, have a position of interest. Capital Advantage, Inc.’s employees and persons associated with Capital Advantage, Inc.
are required to follow our Code of Ethics. Subject to satisfying this policy and applicable laws, officers, directors and employees of
Capital Advantage, Inc. and its affiliates may trade for their own accounts in securities that are recommended to or purchased for
Capital Advantage, Inc.’s clients. The Code of Ethics is designed to assure that the personal securities transactions, activities and
interests of the employees of Capital Advantage, Inc. will not interfere with (i) making decisions in the best interest of clients and
(ii) implementing such decisions while, at the same time, allowing employees to invest for their own accounts. Under the Code of
ethics, certain classes of securities have been designated as exempt transactions, based upon a determination that these would
materially not interfere with the best interest of Capital Advantage, Inc.’s clients. In addition, the Code requires pre-clearance of
many transactions, and restricts trading in close proximity to client trading activity. Nonetheless, because the Code of Ethics in
some circumstances would permit employees to invest in the same securities as clients, there is a possibility that employees might
benefit from market activity by a client in a security held by an employee. Employee trading is monitored under the Code of
Ethics, and to reasonably prevent conflicts of interest between Capital Advantage, Inc. and its clients.
Certain affiliated accounts may trade in the same securities with client accounts on an aggregated basis when consistent with
Capital Advantage, Inc.’s obligation of best execution. In such circumstances, the affiliated and client accounts will share
commission costs equally and receive securities at a total average price. Capital Advantage, Inc. will retain records of the trade
order (specifying each participating account) and its allocation, which will be completed prior to the entry of the aggregated
order. Completed orders will be allocated as specified in the initial trade order. Partially filled orders will be allocated on a pro rata
basis. Any exceptions will be explained on the order.
Capital Advantage, Inc.’s clients or prospective clients may request a copy of our Code of Ethics by contacting Dawnalizabeth
Henke, Chief Compliance Officer, at 925.299.1500 or info@capitaladvantage.com.
It is Capital Advantage, Inc.’s policy that the firm will not affect any principal or agency cross securities transactions for client
accounts. Capital Advantage, Inc. will also not cross trades between client accounts. Principal transactions are generally defined as
transactions where an adviser, acting as principal for its own account or the account of an affiliated broker-dealer, buys from or
sells any security to any advisory client. An agency cross transaction is defined as a transaction where a person acts as an
investment adviser in relation to a transaction in which the investment adviser, or any person controlled by or under common
control with the investment adviser, acts as broker for both the advisory client and for another person on the other side of the
transaction.
Item 12 – Brokerage Practices
In the event that the client requests that Capital Advantage, Inc. recommend a broker-dealer/custodian for execution and/or
custodial services (exclusive of those clients that may direct Capital Advantage, Inc. to use a specific broker-dealer/custodian),
Capital Advantage, Inc. generally recommends that accounts be maintained at Schwab or Fidelity. Prior to engaging Capital
Advantage, Inc. to provide investment management services, the client will be required to enter into a formal Investment Advisory
Agreement with Capital Advantage, Inc. setting forth the terms and conditions under which Capital Advantage, Inc. shall manage
the client's assets, and a separate custodial/clearing agreement with each designated broker-dealer/custodian.
Factors that Capital Advantage, Inc. considers in recommending Schwab or Fidelity (or any other broker-dealer/custodian to
clients) include historical relationship with Capital Advantage, Inc., financial strength, reputation, execution capabilities, pricing,
research, and service. In addition, Capital Advantage, Inc. maintains a referral relationship with Schwab, discussed below.
Although the commissions and transaction fees paid by Capital Advantage, Inc.'s clients comply with Capital Advantage, Inc.'s
duty to seek best execution, a client may pay a commission that is higher than another qualified broker-dealer might charge to
affect the same transaction. In these instances, Capital Advantage, Inc. generally will be required to determine, in good faith, that
the additional charge is reasonable in relation to the value of the brokerage and research services received. In seeking best
execution, the determinative factor is not the lowest possible cost, but whether the transaction represents the best qualitative
execution, taking into consideration the full range of broker-dealer services, including the value of research provided, execution
capability, commission rates, and responsiveness. Accordingly, although Capital Advantage, Inc. will seek competitive rates, it may
not necessarily obtain the lowest possible commission rates for client account transactions. The brokerage commissions or
transaction fees charged by the designated broker-dealer/custodian are in addition to Capital Advantage, Inc.'s investment
management fee. Capital Advantage, Inc.’s best execution responsibility is qualified if securities that it purchases for client
accounts are mutual funds that trade at net asset value as determined at the daily market close.
Research and Additional Benefits. Although not a material consideration when determining whether to recommend that a client
use the services of a particular broker-dealer/custodian, Capital Advantage, Inc. may receive from Schwab and Fidelity (or another
broker-dealer/custodian) without cost (and/or at a discount) support services and/or products that assist Capital Advantage, Inc.
to better monitor and service client accounts at these institutions. Capital Advantage, Inc. may also receive investment-related
research, pricing information, market data, software and other technology that provide access to client account data. It can also
take advantage of compliance and practice management-related publications, discounted or free consulting services, discounted
or free attendance at conferences, meetings, and other educational and social events. From time to time, Capital Advantage, Inc.
may also be offered marketing support, computer hardware or software, and other products that further its investment advisory
business operations. There is no corresponding commitment made by Capital Advantage, Inc. to Schwab or Fidelity or any other
any entity to invest any specific amount or a percentage of client assets in any specific securities or other investment products as
a result of this arrangement.
Schwab Referrals. Capital Advantage, Inc. has received client referrals from Schwab through prior participation in the Schwab
Advisor Network™ (“the Service”). Schwab is a broker-dealer independent of and unaffiliated with Capital Advantage, Inc.
Schwab does not supervise Capital Advantage, Inc. and has no responsibility for Capital Advantage, Inc.’s management of clients’
portfolios or Capital Advantage, Inc.’s other advice or services.
Capital Advantage, Inc. pays Schwab a “Participation Fee” on all previously referred clients’ accounts maintained in custody at
Schwab and a Non-Schwab Custody Fee on all accounts that are maintained at, or transferred to, another custodian. The
Participation Fee paid by Capital Advantage, Inc. is a percentage of the fees owed by the client to Capital Advantage, Inc. or a
percentage of the value of the assets in the client’s account, subject to a minimum Participation Fee. Capital Advantage, Inc. pays
Schwab the Participation Fee for so long as the referred client’s account remains in custody at Schwab. The Participation Fee is
billed to Capital Advantage, Inc. quarterly and may be increased, decreased, or waived by Schwab from time to time. The
Participation Fee is paid by Capital Advantage, Inc. and not by the client. Capital Advantage, Inc. has agreed not to charge clients
referred through the Service fees or costs greater than the fees or costs Capital Advantage, Inc. charges clients with similar
portfolios who were not referred through the Service.
Capital Advantage, Inc. generally pays Schwab a “Non-Schwab Custody Fee” if custody of a referred client’s account is not
maintained by, or assets in the account are transferred from Schwab, unless the client was solely responsible for the decision not
to maintain custody at Schwab. The Non-Schwab Custody Fee is a one-time payment equal to a percentage of the assets placed
in custody other than at Schwab. The Non-Schwab Custody Fee is higher than the Participation Fees Capital Advantage, Inc.
generally would pay in a single year. Thus, Capital Advantage, Inc. will have an incentive to recommend that client accounts be
held in custody at Schwab.
The Participation and Non-Schwab Custody Fees are based on assets in accounts of Capital Advantage, Inc.’s clients who were
referred by Schwab and those referred clients’ family members living in the same household. Therefore, Capital Advantage, Inc. has
an incentive to encourage household members of clients referred through the Service to maintain custody of their accounts and
execute transactions at Schwab and to instruct Schwab to debit Capital Advantage, Inc.’s fees directly from the accounts.
Capital Advantage, Inc. acknowledges its duty to seek best execution of trades for client accounts. Trades for client accounts held
in custody at Schwab may be executed through a different broker-dealer than trades for Capital Advantage, Inc.’s other clients.
Therefore, trades for accounts custodied at Schwab may be executed at different times and different prices than trades for other
accounts that are executed at other broker-dealers.
Capital Advantage, Inc. has terminated its participation in the Service and shall not receive any new referrals from Schwab.
However, Capital Advantage, Inc. shall continue to pay Schwab a Participation Fee for prior referrals.
Directed Brokerage. Capital Advantage, Inc. does not generally accept directed brokerage arrangements (when a client requires
that account transactions be executed through a specific broker-dealer). In such client directed arrangements, the client will
negotiate terms and arrangements for their account with that broker-dealer, and Capital Advantage, Inc. will not seek better
execution services or prices from other broker-dealers or be able to "batch" the client's transactions for execution through other
broker-dealers with orders for other accounts managed by Capital Advantage, Inc. As a result, clients may pay higher commissions
or other transaction costs or greater spreads, or receive less favorable net prices, on transactions for the account than would
otherwise be the case.
In the event that the client directs Capital Advantage, Inc. to effect securities transactions for the client's accounts through a
specific broker-dealer, the client correspondingly acknowledges that such direction may cause the accounts to incur higher
commissions or transaction costs than the accounts would otherwise incur had the client determined to effect account
transactions through alternative clearing arrangements that may be available through Capital Advantage, Inc. Higher transaction
costs adversely impact account performance.
Transactions for directed accounts will generally be executed following the execution of portfolio transactions for non-directed
accounts.
Order Aggregation. To the extent that Capital Advantage, Inc. provides investment management services to its clients, the
transactions for each client account may be affected independently, unless Capital Advantage, Inc. decides to purchase or sell the
same securities for several clients at approximately the same time. Capital Advantage, Inc. may combine or “bunch” such orders to
obtain best execution, to negotiate more favorable commission rates or to allocate equitably among Capital Advantage, Inc.’s
clients differences in prices and commissions or other transaction costs that might have been obtained had such orders been
placed independently. Under this procedure, transactions will be averaged as to price and will be allocated among clients in
proportion to the purchase and sale orders placed for each client account on any given day. Capital Advantage, Inc. shall not
receive any additional compensation or remuneration as a result of such aggregation.
Item 13 – Review of Accounts
(a) Investment Management Services:
Client accounts are reviewed by one or more of the investment adviser representatives employed by Capital Advantage, Inc. While
the underlying securities within client accounts are continuously monitored, each account is reviewed at least once annually. More
frequent reviews of the account may be triggered by material changes in variables such as the client’s individual circumstances,
deposit and withdrawal activity, market highs and lows, investment objective changes, economic factors, interest rates, political
changes, and other variables.
(b) Financial Planning Services:
Financial plans, updates and special analysis work is prepared or reviewed by one or more of the investment adviser
representatives employed by Capital Advantage, Inc. While reviews may occur at different stages depending on the nature and
terms of the specific engagement of Capital Advantage, Inc., financial plans are typically updated as fundamental factors arise and
at the client’s complete discretion.
(c) Reports:
In addition to the monthly statements and confirmations of transactions that the client receives from their custodian, Capital
Advantage, Inc. will provide written quarterly reports summarizing account performance, balances, and holdings. We urge clients
to compare the written reports prepared and provided by Capital Advantage, Inc. to those reports that they receive directly from
their custodian. In addition, if the client elected to have their advisory fees debited directly from their account, we urge the client
to compare and review the calculation and fee paid to Capital Advantage, Inc. against valuations included in their custodial
statements. Item 15 - Custody - further describes additional types and frequency of reports available.
Item 14 – Client Referrals and Other Compensation
Capital Advantage, Inc. receives economic benefits from Schwab and Fidelity. Our firm, without cost (and/or at a discount), may
also receive support services and products from Schwab and Fidelity. Item 12, “Brokerage Practices” further describes the support
services and products that Capital Advantage, Inc. receives from Schwab and Fidelity.
Capital Advantage, Inc. may compensate non-employees or independent solicitors to provide client referrals. If a client is referred
to us by a promoter, this practice is disclosed to the client in writing by the promoter and Capital Advantage, Inc. pays the
promoter out of its own funds—specifically, Capital Advantage, Inc. generally pays the promoter a portion of the advisory fees
earned for managing the capital of the client or investor that was referred. The use of promoters is strictly regulated under
applicable federal and state law. Capital Advantage, Inc.’s policy is to fully comply with applicable requirements under the
Investment Advisers Act of 1940, as amended, and similar state law requirements, as applicable.
Item 15 – Custody
Under government regulations, we are deemed to have custody of client assets if the client authorizes us to instruct their
custodian to deduct our advisory fees directly from their account. The client’s custodian maintains actual custody of the assets. The
client will receive account statements from the custodian that holds and maintains their investment assets at least quarterly. These
statements will be sent to the email address or postal mailing address that the client has provided to the custodian. Capital
Advantage, Inc. urges clients to carefully review such statements and compare such official custodial records to the account
statements that we provide to them, including the calculation of our advisory fee if directly debited, as discussed in Item 13
above. Capital Advantage, Inc.’s statements may vary from custodian statements based on accounting procedures, reporting
dates, or valuation methodologies of certain securities or dates of recognition of dividend and/or interest payments.
Item 16 – Investment Discretion
Capital Advantage, Inc. typically receives discretionary authority from clients at the outset of an advisory relationship to select the
identity and amount of securities to be bought or sold. In all cases, however, such discretion is to be exercised in a manner
consistent with the stated investment objective for the particular client account. When selecting securities and determining
amounts, Capital Advantage, Inc. observes the investment objectives, limitations, and restrictions of the clients for which we
advise. Prior to exercising discretionary authority for client accounts, clients are required to execute a written limited power of
attorney authorizing the broker dealer/custodian to execute trades initiated by Capital Advantage, Inc. For registered investment
companies, our authority to trade securities may also be limited by certain federal securities and tax laws that require
diversification of investments and favor the holding of investments once made.
Clients may impose reasonable restrictions on investing in certain securities or types of securities. Capital Advantage, Inc. requires
that such restrictions be included in a written authority statement (generally as part of the client’s Investment Advisory Agreement
with us and as amended from time to time). Clients may update these restrictions as desired by submitting a request in writing
(hard copy or electronic).
Item 17 – Voting Client Securities
As a matter of firm policy and practice, Capital Advantage, Inc. does not have any authority to and does not vote proxies on
behalf of advisory clients. Clients retain the responsibility for receiving and voting proxies for all securities maintained in their
portfolios. Capital Advantage, Inc. may, however, provide advice to clients regarding their voting of proxies.
Item 18 – Financial Information
Registered investment advisers are required in this Item to provide clients with certain financial information or disclosures about
Capital Advantage, Inc.’s financial condition. Capital Advantage, Inc. has no financial commitment that impairs our ability to meet
contractual and fiduciary commitments to our clients and has not been the subject of a bankruptcy proceeding. In addition,
Capital Advantage, Inc. does not solicitor or require prepayment of fees of $1,200 or more, six months or more in advance.
Capital Advantage, Inc.’s Chief Compliance Officer, Dawnalizabeth Henke, remains available to address any questions regarding
this Part 2A.