View Document Text
Item 1. Cover Page
C2P CAPITAL ADVISORY GROUP, LLC
d/b/a
PROSPERITY CAPITAL ADVISORS
FORM ADV PART 2A –BROCHURE
March 2025
30400 Detroit Road, Suite 201
Westlake, Ohio 44145
Tel:
Fax:
(888) 240-0064
(440) 848-8572
www.prosperitycapitaladvisors.com
This brochure provides information about the qualifications and business practices of C2P CAPITAL ADVISORY GROUP
D/B/A PROSPERITY CAPITAL ADVISORS (hereinafter “PCA”), an SEC registered investment adviser.
If you have any questions about the contents of this brochure, please contact PCA at (888)240-0064. The information in this
brochure has not been approved or verified by the United States Securities and Exchange Commission (“SEC”) or by any state
securities authority. Additional information about PCA is available on the SEC’s website at www.adviserinfo.sec.gov. You can
search this site by a unique identifying number, known as a CRD number. The CRD number for Prosperity Capital Advisors is
156480.
Registration does not imply any level of skill or training.
Page 1
Item 2. Material Changes
This item discusses only the material changes that have occurred since the Amendment filing of this
Form ADV filed in March 2024.
This Form ADV Part 2A has been updated to reflect changes in the following sections:
C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors has lowered their maximum
advisory fee from 2.5% to 2%.
Pursuant to current SEC Rules, PCA will ensure that clients receive a summary of any material
changes to this and subsequent brochures within 120 days of the close of the firm’s fiscal year which
occurs at the end of the calendar year. PCA will provide other ongoing disclosure information about
material changes as necessary and provide clients with a new brochure based on changes or new
information, at any time, without charge.
Page 2
Item 3. Table of Contents
Table of Contents
Item 1. Cover Page ..................................................................................................................................................... 1
Item 2. Material Changes ........................................................................................................................................ 2
Item 3. Table of Contents ........................................................................................................................................ 3
Item 4. Advisory Business ...................................................................................................................................... 4
Item 5. Fees and Compensation ........................................................................................................................ 13
Item 6. Performance-Based Fees and Side-by-Side Management ....................................................... 20
Item 7. Types of Clients ........................................................................................................................................ 20
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss ............................................... 21
Item 9. Disciplinary Information ...................................................................................................................... 31
Item 10. Other Financial Industry Activities and Affiliations ................................................................ 32
Item 11. Code of Ethics ......................................................................................................................................... 35
Item 12. Brokerage Practices ............................................................................................................................. 36
Item 13. Review of Accounts .............................................................................................................................. 43
Item 14. Client Referrals and Other Compensation ................................................................................... 44
Item 15. Custody ..................................................................................................................................................... 42
Item 16. Investment Discretion ......................................................................................................................... 42
Item 17. Voting Client Securities....................................................................................................................... 43
Item 18. Financial Information .......................................................................................................................... 47
Page 3
Item 4. Advisory Business
The Company
A.
PCA has been registered as an investment adviser with the U.S. Securities and Exchange Commission
since February 2011. PCA is the trade name of C2P Capital Advisory Group, LLC, a Delaware limited
liability company with its principal place of business in Westlake, OH. C2P Enterprises, LLC is the
sole member of PCA. The Firm is led by Jason L Smith, Chief Executive Officer, and David Alison,
President.
This Disclosure Brochure describes PCA’s business. Certain sections also describe the activities of
Supervised Persons. Supervised Persons are any of PCA’s officers, partners, directors (or other
persons occupying a similar status or performing similar functions), advisor staff with PCA systems
access, or employees, or any other person who provides investment advice on PCA’s behalf and is
subject to PCA’s supervision or control. This does not include passive C2P Enterprise equity owners
or board members who don’t participate in the day-to-day operations of PCA. Separate Advisors are
not considered supervised persons and are not supervised by PCA.
Types of Advisory Services
B.
PCA and its Investment Adviser Representatives (“IARs” or “Advisors”) provide financial planning,
consulting, and investment management services. Prior to engaging PCA to provide investment
advisory services, the client is required to enter into one or more written agreements with PCA
setting forth the terms and conditions under which PCA renders its services (the “Agreement”). PCA
is responsible for all supervision and suitability outlined by the appropriate regulatory bodies.
PCA also operates as a Turnkey Asset Manager Program (“TAMP”), Sub-advisor, Co-Advisor and/or
Fund Strategist providing asset management and administrative services which are utilized by
registered investment advisers, broker-dealers, and other financial institutions (collectively
“Separate Advisors”) for the benefit of their Clients under the platform name. PCA does not have
supervisory responsibility for its Separate Advisors. Their RIA bears the responsibility to supervise
their own IARs.
TAMP Services
The TAMP investment services provided by PCA include but are not limited to client billing services,
rebalancing, due diligence activities, serving as an operational liaison between the Separate Advisors
and custodians, various portfolio management tools, transaction data processing, making available
account reports, training, retaining and providing access to certain third-party investment managers
and research, and other administration and support services. The services may be completed
internally or through affiliated and non-affiliated third parties. Client accounts are administered on
a discretionary basis pursuant to instructions received from the Client or Client’s Separate Advisor’s
Investment Advisory Agreement allowing PCA and/or third-party investment managers to act on
their behalf. Specific TAMP offerings include separately managed accounts, signal-based
relationships and AdvisorSelect/ADP Portfolios as more fully described below.
Page 4
Financial Planning Services
PCA IARs may provide its clients with a broad range of comprehensive financial planning and
consulting services. These services include but are not limited to business planning, investment
planning, insurance, retirement planning, estate planning, charitable planning, education planning,
and personal financial planning. PCA does not provide legal, accounting or tax advice; however,
certain PCA’s Supervised Persons may have other such business practices that are independent of
and are not affiliated with PCA. Please refer to the Form ADV Part 2B which accompanies this
Disclosure Brochure for more information.
PCA’s written financial plans or consultations usually include general recommendations for a course
of activity or specific actions to be taken by the client, at the client’s discretion. For example, PCA may
recommend that clients begin or revise an investment program, obtain or revise insurance coverage,
commence or alter retirement savings, or establish education or charitable giving programs. Clients
who engage PCA to provide written financial plans will be provided with a written summary of their
financial situation and PCA’s observations and recommendations. For financial consulting
arrangements, PCA’s service is typically less formal and may not include a written summary. Plans
or consultations are typically completed within six months from the beginning of the engagement,
assuming that the client has provided the necessary documentation and other information requested
by PCA.
Financial Institution Consulting Services
PCA provides investment consulting services to certain broker/dealers’ customers (“Brokerage
Customers”) who provide written consent requesting to receive PCA’s consulting services relating to
assets held with the broker/dealer. Brokerage Customers have entered into a written advisory
agreement to receive investment advice.
Investment Management Services
Clients can engage PCA to manage all or a portion of their assets on a discretionary basis. PCA
emphasizes continuous and regular account supervision and may provide advice about any type of
investment held within a client’s portfolio.
Affiliated Turnkey Asset Management Model Portfolios Program
1.
As part of its investment management service, PCA allocates clients’ investment assets among certain
investment strategies including a series of separately managed model portfolios made up of mutual
funds, exchange-traded funds (“ETFs”), equities and fixed income solutions in accordance with the
investment objectives of the strategy.
With limited exception, client accounts are managed based on the overall model, rather than
specifically to each client’s individual needs. Nonetheless, clients may impose reasonable restrictions
on the assets in the program; however, PCA may refuse to accept or to continue to provide
investment advisory services with respect to such program assets if it determines such restrictions
are unreasonable. PCA IARs are responsible for providing its Clients with individualized
discretionary investment management services. PCA is responsible for determining the Client’s risk
profile and for selecting the PCA model portfolios that are consistent with the Client’s risk profile.
Under the sub-advisory agreement with PCA, PCA provides additional, non-advisory services
including assistance in account administration, assistance in trading, billing and record keeping, and
performance reporting. PCA is provided with a limited power of attorney, by PCA and the Client, to
arrange for execution of trades and rebalancing of model portfolios. The investment management
Page 5
fees charged by PCA, together with the fees charged by the corresponding designated broker-
dealer/custodian of the client’s assets, is exclusive of, and in addition to, PCA’s investment advisory
fee as described below.
PCA has an economic incentive to recommend and use PCA models, for investment management
services, in lieu of selecting other programs or unrelated investment advisers, because the
compensation PCA and its IARs receive could be more than the amounts we would receive if you
participated in another program, and we receive additional non-monetary benefits such as training
and access to PCA personnel.
Sub-advisory and Co-advisory Services
2.
With respect to its Sub-advisory and Co-advisory services, PCA has aligned with investment
management companies including BlackRock, Dimensional Fund Advisors, The Vanguard Group, and
others to provide its Separate Advisors an investment platform of core portfolio models and
specialized strategies to meet the unique needs of their investment adviser representatives (“IARs”)
and Clients. The models are managed in a manner substantially similar to the models historically
managed by former affiliated firm Valor Capital Management.
PCA’s core models provide strategic investment management through a diverse selection of risk-
based asset allocation model portfolios. Specifically, PCA’s core models are generally comprised of
exchange-traded funds (“ETFs”) and/or mutual funds designed to provide asset class diversification
for varying levels of risk tolerance on a pre-tax or post-tax basis.
PCA also offers specialized strategies that are designed to complement PCA’s core models by offering
unique or specific investment strategies and solutions. Specialized strategies are managed by PCA
and/or third parties and may invest in stocks, bonds, mutual funds, ETFs, or other securities in
accordance with the investment objectives of the particular strategy.
Leveraging one or more of the core and specialized models, PCA helps PCA IARs and PCA Separate
Advisors and their IARs navigate the right investment offering, blended portfolio design, and
operational implementation to meet the specific needs of their clients. Underlying Client accounts
are generally managed based on the overall model, rather than specifically to each Client’s individual
needs. However, with respect to PCA’s tax managed portfolios, PCA IARs and Separate Advisors may
from time to time provide PCA trade instructions to address specific Client circumstances. PCA will
periodically review the model portfolios for rebalancing designed to keep the portfolios consistent
with the Firm’s usual and customary target parameters. PCA, PCA IARs, the Separate Advisor, or the
Client may elect not to rebalance for a number of reasons including, for example, consideration of a
tax strategy, the funds involved are economically insufficient, additional fees and expenses are
anticipated, or there are other pending events impacting the decision.
Page 6
PCA enters into sub-advisory agreements with Separate Advisor, whereby PCA invests client assets
according to the PCA model portfolio selected by the Separate Advisor and Client. The Separate
Advisor and their Clients execute a separate investment advisory agreement, and the Separate
Advisor is responsible for providing the Client with individualized discretionary investment
management services. The Separate Advisor serves as the primary relationship contact with the
client and is responsible for determining the Client’s risk profile and for selecting the PCA model
portfolios that are consistent with the Client’s risk profile. Clients should carefully review the
investment management agreement executed with the Separate Advisor, as well as the Separate
Advisor’s ADV Part 2A - Disclosure Brochure, for a full description of the services to be provided by
the Separate Advisor. Under the Sub-Advisor Agreement, in addition to asset management services,
PCA provides non-advisory services including assistance in account administration, assistance in
trading, billing and record keeping, and performance reporting as requested. PCA is provided with a
limited power of attorney, by the Separate Advisor and the Client, to arrange for execution of trades
and rebalancing of model portfolios. PCA is not responsible for ensuring that the model portfolios
are consistent with a Client’s risk profile. Further, PCA will not serve as an investment advisor to
individual Clients that are working with a Separate Advisor.
Additionally, PCA has established agreements to work with a third-party investment adviser in a sub-
advisory or investment research capacity. The sub-advisor is responsible for all investment-related
decisions and trading in the client accounts. The Separate Advisor and/or subadvisor may be limited
to only manage assets through specific custodians. For more information about what custodians a
specific sub-advisor or Separate Advisor is authorized to offer services through, please refer to their
ADV. There may be additional fees for the use of the Subadvisor. Please review the sub-advisor’s
ADV for more information. PCA retains the authority to hire and fire sub-advisors at our discretion.
Strategist Services
3.
PCA also provides investment advisory services on a discretionary basis as a Fund Strategist for
unified management accounts (“UMA”) by providing one or more its model portfolio strategies to a
“Platform Provider”, such as Axxcess Wealth Management and Lockwood. PCA has entered into an
agreement as a model manager with the Platform Provider. PCA provides access to some or all of its
model portfolio strategies via the Platform Provider’s model management system for which Separate
Advisors and Clients can then select for use in a Client account. For UMA managed accounts, PCA is
solely responsible for the management of the model portfolio strategies provided to the Platform
Provider which have been selected for use in a Client account by a Separate Advisor and/or Client.
By utilizing one or more of PCA’s model portfolio strategies via a Platform Provider, the services PCA
provides UMA/SMA managed accounts are limited to the following: portfolio design, asset allocation,
risk management and security selection. UMA accounts are managed based on the selected
portfolio’s stated investment strategy, philosophy, and objective, rather than on each Client’s
individual needs.
Separately Managed Accounts
4.
PCA enters into sub-advisory or co-advisory relationships with investment firms to offer various
separately managed accounts (“SMAs”). PCA IARs may recommend that certain clients authorize the
active discretionary management of all or a portion of their assets by and/or among certain SMAs,
based upon the stated investment objectives and risk profile of the client. The SMA, not PCA, is
responsible for all investment and reinvestment-related decisions and trade execution in the client
accounts. However, while SMA investment managers regularly monitor the SMA accounts and are
responsible for managing the model portfolios on behalf of PCA, the SMA is not acting as your
investment advisor and does not possess knowledge of your individual information or investment
goals and objectives. Clients will receive both our disclosure brochure and other related documents
as well as the SMA’s disclosure brochure and related documents. Each SMA is uniquely structured
so please ensure you carefully review the applicable SMA’s disclosure brochure to understand their
investment strategy, how they operate, the fees they charge, how investments will be managed,
among other matters. Depending on the SMA selected, the client may have the opportunity to
authorize the SMA to vote proxies on their behalf. PCA conducts the initial due diligence on SMAs and
ongoing reviews of their management of client accounts for which it charges a fee as described below.
PCA retains the authority to hire and fire SMAs at our discretion.
Page 7
Client Directed/Client Convenience Accounts
5.
PCA provides certain clients with access to client convenience accounts, which are brokerage or
custodial accounts maintained for the purpose of holding investments without ongoing investment
management, supervision, or advisory services from our firm. These accounts are provided solely for
the client’s convenience .
Key Characteristics of Convenience Accounts:
- PCA does not exercise discretionary authority over these accounts.
- PCA does not provide continuous and regular supervisory or management services for these
accounts.
Clients are responsible for all investment decisions, and our firm does not assume fiduciary
responsibility or suitability obligations for holdings in these accounts. These accounts are not subject
to investment advisory fees from our firm. Clients should carefully review their investments and
consult with an appropriate professional before making investment decisions. Clients should
understand that these accounts do not receive the same level of oversight, monitoring, or investment
management services as accounts for which PCA provides advisory services. If a client wishes to
receive investment management services for assets in a convenience account, a separate advisory
agreement must be executed.
Institutional Clients
PCA also provides investment management services with respect to fixed income portfolios to
institutional clients.
Seminars & Educational Events
PCA IARs are permitted to hold investment-related seminars and/or educational events to existing
clients, prospective clients, and the general investing public. The seminars feature general
investment-related advice for educational purposes and can include both securities and non-
securities topics. No specific individualized investment advice regarding investment objectives or
investment related needs of the attendees, listeners, or audience is rendered during seminars.
However, participants are free to schedule meetings with the IAR(s) in an effort to obtain
personalized investment advice. Please see “Fees and Compensation” below for further details
related to the investment advisory fee charged for these seminars.
Advisory Services to Brokerage Customer
PCA provides investment advisory services to certain broker-dealers’ customers (“Brokerage
Customers”) who provide written consent requesting to receive the firm’s advisory services.
Brokerage Customers have entered into a written advisory agreement with PCA.
Charitable Accounts
PCA and its IARs may advise clients on certain charitable accounts or donor advised funds available
through our custodians or other third parties PCA retains an agreement with.
Retirement Plan Services
PCA may provide investment advisory services to businesses and non-profit organizations with their
401(k) and employee benefit plans.
Page 8
Trustees and Investment Committees
PCA may provide advisory services to investment committees and trustees of Defined Benefit Plans,
Non-Participant directed 401(k) plans and Non-Profit Organizations. PCA may provide investment
advice for a fee to the trustees or committee to implement.
Participant Directed Retirement Plans
PCA may provide investment advisory services to investment committees and trustees of Participant
Directed Retirement Plans. PCA may act as a 3(21) Investment Fiduciary providing investment
advice for a fee to the trustees or the committee to implement.
Estate Planning Services:
Through our partnership with independent third-party technology companies we can facilitate the
preparation of various estate planning documents for clients. Such services are generally done under
a financial planning consulting agreement, and the exact scope of such estate planning services will
depend on the nature of a client’s specific estate planning needs. These third parties typically offer
the ability to consult with licensed attorneys in various jurisdictions at an additional charge, and
subject to additional terms and conditions. Third parties charge varying levels of fees depending on
the complexity of the client’s situation. These fees are separate from the fees charged by PCA and it’s
Advisors for their consulting services. PCA does not provide legal advice.
Advisory Fees for Held Away Accounts
PCA can provide services to Held Away Accounts (accounts with Custodians or Carriers other than
the primary approved custodians). PCA will be paid a management fee referenced on the Schedule A
of the Client Agreement or equivalent fee disclosure, based on the fair market value of the Client’s
Account. This fee will be billed as outlined in Section 5. A. This fee will not be deducted from your
Held Away account but will instead be either deducted from a non-qualified account held with PCA
or directly invoiced to the client. Client acknowledges that for Held Away Accounts set forth on
Schedule A to their agreement or equivalent disclosure, the designated third party shall provide
access to PCA and its IARs to submit trades or reallocations on your Held Away Accounts. The
designated third party may retain a portion of the fee collected by PCA.
Other
PCA also may render non-discretionary investment management services to clients relative to
variable insurance products, their individual employer-sponsored retirement plans, 529 plans,
and/or other products that may not be held by the client’s primary custodian. In so doing, PCA either
directs or recommends the allocation of client assets among the various investment options that are
available with the product (as further described below) and may receive an advisory fee for these
services. Client assets are maintained at the specific insurance company or custodian designated by
the product.
PCA may also provide non-discretionary investment advisory services to retirement plan
participants through their own employer-sponsored defined contribution (i.e., 401K, 403b, 457 TSP)
plans using the investment options that are specific to them. PCA may enter into a contract with the
plan sponsor to provide such services to plan participants and be paid a fee based on the assets under
management for the overall plan.
Page 9
Advisors have the ability to refer clients to a non-affiliated bank that offers securities-based lines of
credit. While PCA and/or its Advisors are not compensated, there is a conflict of interest in making
the referral as the Firm will retain the assets under management.
IRA Rollover Considerations
C.
PCA provides, as part of its investment advisory services, recommendations for client to withdraw
the assets from an employer's retirement plan and roll the assets over to an individual retirement
account ("IRA") that PCA will manage on the client’s behalf. If a client elects to roll the assets to an
IRA that is subject to PCA’s management, PCA will charge an asset-based fee as set forth in the
agreement between the client and PCA. This practice presents a conflict of interest because persons
providing investment advice on PCA’s behalf have an incentive to recommend a rollover to a client
for the purpose of generating fee-based compensation rather than solely based on the client’s needs.
Clients are under no obligation, contractually or otherwise, to complete the rollover. Moreover, if the
client decides to complete the rollover, that client is under no obligation to have the assets in an IRA
managed by PCA.
Many employers permit former employees to keep their retirement assets in their company plan.
Also, current employees can sometimes move assets out of their company plan before they retire or
change jobs. In determining whether to complete the rollover to an IRA, and to the extent the
following options are available, clients should consider the costs and benefits of each option:
An employee will typically have four options:
1.
2.
3.
4.
Leaving the funds in the employer's (former employer's) plan.
Moving the funds to a new employer's retirement plan.
Cashing out and taking a taxable distribution from the plan.
Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change PCA encourages
clients to understand the trade-offs of each.
Clients who are considering rolling over retirement funds to an IRA for PCA to manage should
consider beforehand the following:
1.
Determine whether the investment options in the employer's retirement plan address your
needs or whether you might want to consider other types of investments.
a.
b.
Employer retirement plans generally have a more limited investment menu than IRAs.
Employer retirement plans may have unique investment options not available to the public
such as employer securities, or previously closed funds.
2.
Your current plan may have lower fees than PCA’s fees.
a.
b.
3.
4.
5.
If you are interested in investing only in mutual funds, you should understand the cost
structure of the share classes available in your employer's retirement plan and how the
costs of those share classes compare with those available in an IRA.
You should understand the various products and services you might take advantage of at
an IRA provider and the potential costs of those products and services.
PCA’s strategy may have higher risk than the option(s) provided to you in your plan.
Whether your current plan also offers financial advice.
If you keep your assets titled in a 401k or retirement account, you could potentially delay your
required minimum distribution beyond age 72.
Page 10
6.
7.
8.
9.
10.
Your 401k may offer more liability protection than a rollover IRA; each state may vary. Generally,
federal law protects assets in qualified plans from creditors. Since 2005, IRA assets have been
generally protected from creditors in bankruptcies. However, there can be some exceptions to
the general rules, so you should consult with an attorney if you are concerned about protecting
your retirement plan assets from creditors.
You may be able to take out a loan on your 401k, but not from an IRA.
IRA assets can be accessed any time; however, distributions are subject to ordinary income tax
and may also be subject to a 10% early distribution penalty unless they qualify for an exception
such as disability, higher education expenses or the purchase of a home.
If you own company stock in your plan, you may be able to liquidate those shares at a lower
capital gains tax rate.
Your plan may allow you to hire us as the manager and keep the assets titled in the plan name.
It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment
adviser representative, or call our main number as listed on the cover page of this brochure.
Fiduciary Obligations
D.
Investment advisers to ERISA Plan accounts and ERISA Plans must adhere to the fiduciary
responsibilities under ERISA, as administered by the Department of Labor (DOL). Specifically, in
to ERISA Plan accounts and
providing investment advisory and investment management services
ERISA Plans, PCA and its investment adviser representatives must discharge their duties solely in the
interest of the Plan participants and beneficiaries.
The DOL issued Prohibited Transaction Exemption 2020-02 that PCA relies upon for rollover
recommendations that would otherwise result in a prohibited transaction under ERISA and/or the
Code. It can also be used for other nondiscretionary fiduciary recommendations to Retirement
Accounts that result in a prohibited transaction as long as its conditions are met.
Client Tailored Services and Client Imposed Restrictions
E.
PCA and its IARs tailor its advisory services to the individual needs of clients. Each portfolio will be
initially designed to meet a particular investment goal, which PCA determines to be suitable to the
client’s circumstances including investment needs, goals, objectives, risk tolerance, and time horizon.
In performing any of the above services, PCA is not required to verify any information received from
the client or from the client’s other professionals (e.g., attorney, accountant, etc.) and is expressly
authorized to rely on such information. PCA typically recommends the services of itself and/or other
professionals to implement its recommendations. Clients are advised that a conflict of interest exists
if PCA recommends its or its affiliates’ own services.
Page 11
With respect to PCA’s investment management services, PCA has full investment discretion over
clients’ assets and manages those assets in a manner consistent with the clients’ investment
objectives and risk tolerance with the exception of unmanaged/client convenience/client directed
accounts. Clients can impose reasonable restrictions or mandates on the management of their
account (e.g., require that a portion of their assets be invested in socially responsible funds) if, in
PCA’s sole discretion, the conditions will not materially impact the performance of a portfolio
strategy or prove overly burdensome to its management efforts. With respect to PCA’s financial
planning and/or consulting services, the client is under no obligation to act upon any of the
recommendations made by PCA or to engage the services of any such recommended professional,
including PCA itself. The client retains absolute discretion over all such implementation decisions
and is free to accept or reject any of PCA’s recommendations. Clients are advised to promptly notify
PCA if there are changes in their financial situation or investment objectives or if they wish to impose
any reasonable restrictions upon PCA’s management services.
PCA also manages a selection of model portfolios that are utilized by Separate Advisors. The
portfolios are based on target asset-class allocations that designate specified percentages within
multiple securities asset-classes with the intent of creating a diversified investment portfolio of no
load institutional mutual funds, ETFs, equities, and fixed income solutions. These models are
designed to provide asset class diversification for varying levels of risk tolerance.
As a general matter, the models are to be used by Separate Advisors to help clients meet their
investment goals, as determined by the Separate Advisor based on their client’s circumstances
including investment needs, goals, objectives, risk tolerance, and time horizon. Client accounts are
tailored to the client’s specific individual investment goals and objectives. The IAR of the Separate
Advisor collects financial and personal information from the client, and then the client and the IAR
decide on an asset allocation strategy.
The Firm does not maintain a direct relationship with Clients under this arrangement; however,
Clients may impose certain reasonable restrictions on the management of their accounts through
consultation with Separate Advisors. Nonetheless, PCA may determine that it cannot accept certain
restrictions in its sole discretion.
Wrap Fee Programs
F.
PCA does not provide portfolio management services to a wrap fee program(s) for its IARs. Under a
wrap fee program, advisory services (which may include portfolio management or advice concerning
the selection of other investment advisers) and transaction services (e.g., execution of trades) are
provided for one fee. This is different than traditional investment management programs whereby
services are provided for a fee, but transaction services are billed separately on a per-transaction
basis.
If you are accessing PCA through a Separate Advisor your Separate Advisor may participate in a wrap
program. In this instance, PCA may provide billing services for that Separate Advisor and may deduct
wrap fees from your account according to the instructions provided by the Separate Advisor. If your
Separate Advisor charges a wrap fee please review their ADV Part 2A and other disclosure forms for
details.
Assets Under Management
G.
PCA provides investment advisory services to clients on a discretionary basis. As of December 31,
2024 discretionary assets under management totaled $3,684,966,200.
Page 12
Item 5. Fees and Compensation
A. Advisory Fees
PCA offers its services on a fee basis, which includes hourly or fixed fees as well as fees based upon
assets under management. Additionally, certain PCA Supervised Persons, in their individual
capacities, may offer insurance products or engage in securities transactions under a commission
arrangement through other unaffiliated entities as described in Item 10 (below).
PCA maintains a Limited Power of Attorney for all the model portfolios and strategies for the
purposes of directing and/or otherwise effecting investments on behalf of the managed accounts
invested in the portfolios and for the payment of the advisory fees charged by the Firm and the
Separate Advisor, custodial fees and/or other charges incurred by the managed account.
Financial Planning, Consulting & Service Fees
PCA generally charges a hourly, fixed or subscription-based fee for financial planning, consulting, and
other services. These fees are negotiable and typically range from a rate of $100 to $750 per hour, a
$100 to $1,000 monthly fee, or a fixed fee $500 to $50,000, although could be more or less depending
upon the level and scope of the services and the professional rendering the financial planning,
consulting and other services. PCA may also charge financial planning fees based on a percentage of
assets. Should the client opt to engage PCA for an annual update of the Financial Plan, consulting
and/or other services, such annual updates may be provided for an additional flat fee. If the client
engages PCA for additional investment advisory services, such as the implementation of the Financial
Plan, PCA may, in its sole discretion, offset all or a portion of its fees for those services based upon
the amount paid for the financial planning, consulting and/or other services.
Prior to engaging PCA to provide financial planning and/or consulting services, the client is required
to enter into a written agreement with PCA setting forth the terms and conditions of the engagement.
The client will also be provided with an estimate of the amount of time that will be required to
perform the service. Generally, PCA requires one-half or one-quarter of the estimated financial
planning/consulting fee upon entering into the written agreement with PCA. The balance is generally
due upon delivery of the Financial Plan, over three quarters, or completion of the agreed upon
services. PCA retains the right to modify or waive fees in its sole and absolute discretion, on a client-
by-client basis. Factors considered include the complexity and nature of the services provided,
anticipated amount of assets to be placed under management, anticipated future additional assets,
related accounts, portfolio style, and account composition. The specific fee schedule is identified in
the written agreement entered into with the client.
Financial Institution Consulting Services Fees
PCA receives a fee based on the assets under management from Brokerage Customers who have
provided written consent to a broker/dealer to receive the investment advisory service from PCA
and have entered into a written advisory contract with PCA. The fee is calculated from the assets
under management as of the end of a calendar quarter period multiplied by the annualized rate of
approximately 45 to 60 basis points. The initial fee is paid only after the completion of one full
calendar quarter period following the date of the executed agreement with broker/dealers.
Asset Management and Advisory Fees
Page 13
PCA and its IARs provide investment management services for an annual fee based upon a percentage
of the market value of the assets being managed by PCA. PCA’s annual fee is exclusive of, and in
addition to brokerage commissions, transaction fees, systematic investment fees, subscription fees
and other related costs and expenses, which are incurred by the client. PCA does not, however,
receive any portion of these commissions, fees, and costs. PCA’s annual fee is prorated and charged
monthly, in advance, based on the average daily account balance of the prior month. Accounts opened
in mid-month are assessed a pro-rated management fee. Fees for the initial month are adjusted pro-
rata based upon the number of calendar days in the calendar month that the account is invested in a
billable strategy. The following is the Firm’s fee schedule for investment management and other
platform services such as account opening, billing, reporting, and trading. PCA’s platform fee can be
up to:
$0 - $499,999
60bp
$500,000 - $999,999
$1,000,000- 1,999,999
50bp
40bp
$2,000,000-4,999,999
$5,000,000+
35bp
30bp
The platform fee tier schedule is based on billable assets and excludes non-billable assets such as
unmanaged accounts. Occasionally PCA will allow for different variations on collecting fees. Please
refer to your Schedule A or equivalent fee disclosure for all details. The total annual fee for
investment management services for retail clients typically varies between 0.20% and 2.0%
depending upon several factors, including the market value of the assets under management and the
types of services to be rendered. The fees paid by clients include portions paid to your investment
adviser representative (IAR Fee) and portions paid to the Firm (Program Fee), where applicable. PCA
negotiates fees separately for its institutional fixed income clients, and such fees are typically lower
than those charged to retail clients. Fees are charged on cash or cash equivalents depending the
management style selected. In some situations PCA IARs may choose to use third-party or off-
platform managers. In these instances, PCA’s platform fee will not be charged. Please review all fee
disclosure paperwork for more details.
PCA, in its sole discretion, may negotiate to charge a lesser management fee based upon certain
criteria (e.g., anticipated future earning capacity, anticipated future additional assets, dollar amount
of assets to be managed, related accounts, account composition, pre-existing client, account
retention, financial planning relationships, pro bono activities, etc.) and retains the right to modify
or waive clients’ fees in its sole discretion on a client by-client basis. Details of the investment
management fee charged are more fully described in the Agreement entered into with each client.
Fees are subject to change with thirty (30) days written notice. The same or similar services
described above may be available elsewhere at a lower cost. PCA may reimburse clients for certain
fees charged to their accounts, such as, but not limited to, transfer, termination, or closing fees.
Additionally, PCA IARs have the discretion to charge varying fee levels for their advisor fee.
When PCA acts as a Fund Strategist, fees are negotiated with the Platform Provider and may be as
high as an annual rate of .40% of assets under management. Separate Advisor Clients typically pay
additional management fees above and beyond PCA’s fee for which PCA has no control over nor
receives any benefit from.
Page 14
Generally, investment management fees for all PCA advisory offerings will not exceed 2.00% of the
market value of any client account as calculated on an annual basis. However, PCA charges a $150.00
minimum annual investment management fee which may result in a fee greater than 2.0% as stated
above. Clients should be aware that PCA’s advisory fee and/or platform fee can be higher or lower
than those charged by others in the industry, and that it can be possible to obtain the same or similar
services from other investment advisers at lower or higher rates.
Advisor Directed Portfolios (formerly Prosperity Guided Portfolios )Program
PCA’s Advisor Directed Portfolios (“ADP”) program is an advisory program whereby PCA IARs
manage their own portfolios using a selection of investments such as mutual funds, ETFs, equities,
and fixed income solutions. IARs create the portfolio based on the client’s investment objective, risk
tolerance, time horizon and financial situation. PCA charges clients a tiered asset-based program fee
based (Firm’s fee schedule above) on assets invested with the firm in addition to the IAR Fee as
discussed above.
Separately Managed Accounts & Other Programs
PCA charges clients a tiered asset-based program fee based on assets invested with the firm in
addition to the IAR Fee and the SMA manager fee and/or other program manager fee, as applicable.
The Firm’s fee schedule is outlined above.
Administrative Fees for Unmanaged Assets
With respect to Unmanaged Assets as set forth in the written agreement between PCA and the client,
PCA may be paid an administrative fee to hold the Unmanaged Assets on the PCA platform and
provide consolidated analytics and ongoing reporting for those assets. The administrative fee for this
service is $150/year billed on a pro rata basis, monthly, in advance. Client understands that PCA’s
administrative fee is in addition to fees charged by the custodian to hold the assets within the
account(s).
Retirement Plan Services
Trustees and Investment Committees
Fees assessed for services provided to Trustees and Investment Committees are negotiated on a plan
by-plan basis, based on the complexity of plan. For ongoing services, PCA will receive an annual fee,
paid monthly, and normally based upon a percentage of the plan’s total assets. These fees are in
addition to any custodial, recordkeeping, or investment management fees (from Mutual Funds, ETF’s,
etc.). Services can be terminated by either party, at any time, by giving written notice to the other.
Any collected, unearned fees will be returned to the client.
All fees are either paid directly by the plan sponsor or are charged directly to the participants through
the plan’s record keeper. PCA receives no compensation from 12(b)-1 fees or revenue sharing
programs. Any revenue sharing programs paid out by fund companies are collected by the custodian
and/or record keeper and used to offset both the custodial and/or record-keeping expenses (if there
are excess fees, it is the plan sponsor’s discretion how these dollars are to be used). Upon
termination, any fees paid in advanced and not earned will be refunded to the client.
Participant Directed Retirement Plans
Page 15
Fees charged for investment advisory services are in addition to any custodial, recordkeeping, or
investment management fees (from Mutual Funds, ETF’s, etc.) and are negotiated and agreed upon
on a case-by-case basis. Details of the fees charged are more fully described in the written agreement
entered into with each client. Services can be terminated by either party, at any time, by giving
written notice to the other. Any collected, unearned fees will be returned to the client.
All fees are either paid directly by the plan sponsor or are charged directly to the participants through
the plan’s record keeper. PCA receives no compensation from 12(b)-1 fees or revenue sharing
programs. Any revenue sharing programs paid out by fund companies are collected by the custodian
and/or record keeper and used to offset both the custodial and/or record-keeping expenses (if there
are excess fees, it is the plan sponsor’s discretion how these dollars are to be used). Upon
termination, any fees paid in advance and not earned will be refunded to the client.
Seminars & Educational Events
PCA IARs are permitted to host seminars on various financial topics that encourage clients to seek
investment advisory services or purchase insurance products. Fees for the seminars generally range
from $0 to $250. Fees are negotiable for group rates and are negotiated based upon the number of
attendees and the content of the seminar. Fees are due before the seminar or on the day of the
seminar, as set forth in the seminar announcement. Cancellation and refund provisions for prepaid
fees are disclosed in the seminar announcement or invitation.
Payment Method
B.
PCA’s investment management fees and certain third-party strategist, subscription, and/or
administrative fees will be charged to most clients through the direct debit of fees from the qualified
custodian. Each month, PCA will notify the client’s qualified custodian of the amount of the fee due
and payable to PCA pursuant to the firm’s fee schedule and the client’s Agreement. The qualified
custodian will not validate or check PCA’s fees, its corresponding calculation, or the assets on which
the fee is based unless the client has retained their services to do so. With the client’s pre-approval,
the qualified custodian will “deduct” the fee from the client’s account or, if the client has more than
one account, from the account the client has designated to pay PCA’s fees. In some instances,
transaction costs may be applied when liquidating securities to pay fees. The client will receive a
statement directly from the qualified custodian showing all transactions, positions, and
credits/debits into or from the client’s account. Statements sent will also reflect the fees paid by the
client to PCA.
For certain institutional clients, PCA may charge its fees via direct billing. In this case, PCA will issue
the client an invoice for the firm’s services and the client will pay PCA by check or wire transfer within
15 days of the date of the invoice, or as negotiated and documented in the client’s Agreement.
Additional Fees and Expenses
C.
Mutual Fund Fees and Exchange Traded Funds
Page 16
All fees paid to PCA are separate and distinct from the fees and expenses charged by mutual funds
and exchange traded funds to their shareholders. These fees and expenses will generally include a
management fee, other fund expenses, and a distribution fee, typically called Rule 12b-1 fees and are
described in each fund’s prospectus. PCA and its IARs do not receive Rule 12b-1 fees paid by mutual
funds. However, the custodian for your accounts may retain 12b-1 fees. In most cases, mutual funds
generally offer multiple share classes available for investment based upon certain eligibility and/or
purchase requirements. For example, in addition to the more commonly offered retail shares classes
(Class A, B, C shares), mutual funds may also offer institutional share classes and other share classes
specifically designed for purchase in a fee- based investment advisory program. Institutional share
classes or classes of shares designed for purchase in an investment advisory program usually have a
lower expense ratio than other share classes. The appropriateness of a particular mutual fund share
class selection is dependent upon a range of different considerations, including but not limited to:
the asset-based advisory fee that is charged, whether transaction charges are applied to the purchase
or sale of mutual funds, the overall cost structure of the advisory program, operational
considerations associated with accessing or offering particular share classes (including the presence
of selling agreements with the mutual fund sponsors and PCA’s ability to access particular share
classes through the custodian), share class eligibility requirements, distribution fees, shareholder
servicing fees or other compensation associated with offering a particular class of shares. Regardless,
clients should not assume that they will be invested in the share class with the lowest possible
expense ratio or cost. Please contact your IAR for more information about share class eligibility.
A client could invest in a fund directly, which would generally be more cost-effective, without the
services of PCA. However, in that case, the client would not receive the services provided by PCA
which are designed, among other things, to assist the client in determining which funds are most
appropriate to each client's financial condition and objectives. To the extent that client assets are
invested in money market funds or cash positions, the fees for monitoring those assets are in addition
to the fees included in the internal expenses of those funds paid to their own investment managers,
which are fully disclosed in each fund’s prospectus. Accordingly, the client should review both the
fees charged by the funds and the fees charged by PCA to fully understand the total amount of fees to
be paid by the client and to thereby evaluate the services being provided.
Professional/Service Provider Fees
Fees do not include the services of any co-fiduciaries, accountants, broker dealers or attorneys.
Accordingly, the fees of any additional professionals engaged by a client will be billed directly by such
professional(s).
Fees Charged by Financial Institutions
As further discussed in response to Item 12 (below), PCA generally recommends that clients utilize
the brokerage and clearing services of multiple broker-dealers, including, but not limited to, Fidelity
Investments Institutional Brokerage Group (“Fidelity”), Charles Schwab, Inc. (“Schwab”), Northern
Trust, Morgan Stanley, Key Banc Capital Markets (“Key Banc”) and U.S. Bank Institutional Trust &
Custody (“U.S. Bank”). These broker-dealers offer services to independent investment advisors
which include custody of securities, trade execution, clearance, and settlement of transactions. PCA
receives some benefits from these broker-dealers through its participation in their respective
advisor services programs.
PCA may only implement its investment management recommendations after the client has arranged
for and furnished PCA with all information and authorization regarding accounts with appropriate
financial institutions. Financial institutions include, but are not limited to, Charles Schwab, Fidelity,
U.S. Bank and any other broker-dealer recommended by PCA, broker-dealer directed by the client,
trust companies, banks etc. (collectively referred to herein as the “Financial Institutions”).
Page 17
Clients may incur certain charges imposed by the Financial Institutions and other third parties such
as fees charged by Independent Managers (as defined above), custodial fees, charges imposed
directly by a mutual fund or ETF in the account which are disclosed in the fund’s prospectus (e.g.,
fund management fees and other fund expenses), deferred sales charges, odd-lot differentials,
transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts
and securities transactions. Such charges, fees and commissions are exclusive of and in addition to
PCA’s fee.
PCA’s Agreement and the separate written agreement with any Financial Institutions may authorize
PCA or the Independent Managers to debit the client’s account for the amount of PCA’s fee and to
directly remit that management fee to PCA or the Independent Managers. Any Financial Institutions
recommended by PCA have agreed to send a statement to the client indicating all amounts disbursed
from the account including the amount of management fees paid directly to PCA.
Fees for Partial Months of Service
For the initial period of investment management services, the fees are calculated on a pro rata basis.
The Agreement between PCA and the client will continue in effect until terminated by either party
pursuant to the terms of the Agreement. PCA’s fees are prorated through the date of termination and
any remaining balance is charged or refunded to the client, as described in 5.D. below.
Clients can make additions to and withdrawals from their account at any time, subject to PCA’s right
to terminate an account and liquidate the assets. Additions can be in cash or securities provided that
PCA reserves the right to liquidate any transferred securities or decline to accept particular securities
into a client’s account. Clients can withdraw account assets on notice to PCA, subject to the usual and
customary securities settlement procedures. However, PCA designs its managed portfolios as long-
term investments, and the withdrawal of assets may impair the achievement of a client’s investment
objectives. PCA may consult with its clients about the options and ramifications of transferring
securities. However, clients are advised that when transferred securities are liquidated, they are
subject to transaction fees, fees assessed at the mutual fund level (i.e. contingent deferred sales
charge) and/or tax ramifications.
If assets are deposited into or withdrawn from an account after the inception of a month, they are
picked up as part of the average daily balance process.
Termination and Refunds
D.
An Agreement can be terminated at any time, by either party, for any reason upon 10 days prior
written notice to the other party. PCA is authorized to charge a client the applicable fee for up to 30
days after account termination as reasonable compensation for the orderly winding up of the client’s
account. If an account is terminated during a calendar month, fees will be adjusted pro rata based
upon the number of calendar days in the calendar month that the Agreement was effective. A pro
rata portion of any fees over $50 per household paid in advance will be refunded to the client within
a reasonable period. Fees under the de minimis amount of $50 will not be refunded.
Additional Compensation
E.
Clients should be aware of and consider potential conflicts of interest related to direct and indirect
forms of cash compensation and non-cash benefits that PCA and our Advisors may receive in
connection with investment products and services offered to clients. These forms of compensation
are in addition to client advisory fees PCA and its Advisors receive and creates an incentive to
recommend certain investment products and advisory services. PCA maintains policies and
procedures to ensure recommendations are suitable and require Advisors to always act in your best
interest.
Page 18
Supervised Persons as Registered Representatives
Supervised Persons of PCA may also be licensed as registered representatives of an unaffiliated
FINRA registered broker-dealer. In such capacity, those Supervised Persons can sell securities
through the broker-dealer and receive normal and customary commissions and other types of
compensation, for example, mutual fund 12b-1 fees or variable annuity trails. While these Supervised
Persons endeavor at all times to put the interest of the clients first as part of PCA’s fiduciary duty,
clients should be aware that a conflict of interest exists to the extent that PCA or these individuals
recommend the purchase of securities where such individuals receive commissions or other
additional compensation as a result of such recommendations. This is because the receipt of
commissions represents an incentive for these Supervised Persons to recommend products based
on the compensation received, rather than on a client’s needs. However, if a client decides to
purchase the recommended investment product(s), the client is not required to purchase it through
these individuals and always has the option to purchase the investment product(s) through any
broker, dealer or insurance agent of their choice.
Supervised Persons as Licensed Insurance Agents
Supervised Persons of PCA may also be licensed as insurance agents. In this capacity, they may offer
annuities, life insurance and other fixed insurance products and receive normal and customary
commissions as a result of any purchases made by clients. As an example, commissions for fixed
annuities products may range from approximately 4-7% of premium, depending on the particular
product selected. The client is under no obligation to purchase insurance products through any
Supervised Person of PCA or PCA’s affiliate Clarity Insurance Marketing, LLC (“CIM”). In addition,
each Supervised Person may receive other compensation such as trails in connection with insurance
product transactions. The potential for receipt of commissions and other compensation when
Supervised Persons of PCA act as an insurance agent gives them an incentive to recommend
insurance products based on the compensation received, rather than the client’s needs.
Tiered Cash Payment Program
PCA provides a tiered monthly cash payment to investment adviser representatives who qualify and
choose to participate based on their total amount of assets under management.
Cash/Non-Cash Compensation
Page 19
PCA allows its Advisors to participate in conferences or trips sponsored occasionally by PCA and/or
its affiliated companies, or their parent company C2P Enterprises, where they offer non-cash
compensation to Advisors. Examples of this noncash compensation include, but are not limited to,
airfare, hotel, meals, cost associated with seminars/educational events, and entertainment expense
to attend advisor meetings or conferences. Certain third parties pay for permissible cash and non-
cash compensation, such as business entertainment, during these trips or events. Certain
independent third parties, including but not limited to Dimensional Fund Advisors (DFA), Loring
Ward, Assetmark, and Lincoln Financial also reimburse PCA and its Advisors for customary expenses
associated with firm or client marketing, educational seminars, and training events. Additionally,
certain independent third parties provide sponsorship dollars and support to events and trips put
on by C2P Enterprises and its affiliate Clarity to Prosperity. PCA may also provide sponsorship
dollars and support for these events and trips. The receipt of cash and/or non-cash compensation
creates a conflict of interest to recommend certain investment products or services over others. The
non-cash compensation PCA awards its Advisors could be based on the total of net new assets
brought to PCA during a defined qualification period, not for the sale of specific financial products or
services.
An advisor is eligible to receive access to training, education, and marketing materials from PCA’s
affiliate, Clarity 2 Prosperity, on a reduced or no-cost basis. In general, the Advisor must generate a
certain amount of investment advisory and/or fixed insurance business during a specified period to
be eligible for this non-cash compensation. PCA’s Advisors may also be licensed and appointed with
various insurance companies to offer insurance products to you. Insurance companies also offer cash
and/or non-cash compensation based upon premiums received by the insurance carrier. This creates
an incentive and conflict for an advisor to recommend products of a specific insurance carrier.
PCA’s affiliate, Clarity Insurance Marketing (“CIM”), offers non-cash compensation to their Agents.
The initial revenue received by CIM for the sale of insurance products is generally greater than the
initial revenue received by PCA from an advisory relationship and is an incentive for an Advisor to
offer insurance products over advisory services. Any insurance product sale is subject to a suitability
review by the insurance company.
Clarity Insurance Marketing (CIM) offers non-cash compensation for sales of non-securities
insurance products for which CIM acts as broker based on the level of premium received during a
defined time period. In addition, to be eligible for this non-cash compensation, the Agent must
determine that the new advisory relationship and business placed with Prosperity Capital Advisors
(PCA), and its affiliate, CIM, is suitable for the client and in the client's best interest. This
compensation will be awarded in the form of marketing growth points. These marketing growth
points can be used to reimburse agents for expenses used to grow their practices.
PCA’s parent company, C2P Enterprises, sponsors an Advisor Connection Trip (ACT). This trip is,
included but limited to advisors, agents, recruits, and employees of C2P Enterprise’s companies
based on assets, advocacy and attitude. The parties who receive invitations are determined by C2P
Enterprise’s leadership team. Though this is not based on any individual product sale it will create
an incentive and conflict for an advisor or agent to recommend products of C2P Enterprises.
Enterprise Partner Program
PCA and its affiliates offer eligible IARs additional financial benefits through the Enterprise Partner
Program (“EPP”). Based on C2Pe’s results and consideration of an IAR’s level of business and
utilization of PCA’s affiliate for all fixed insurance business, certain PCA IARs receive a pro-rata C2Pe
equity grant. Because the equity grant received increases based upon the level of business directed
through PCA and its affiliates, IARs have a conflict of interest to recommend products and services
based on the financial incentive.
Item 6. Performance-Based Fees and Side-by-Side Management
PCA does not provide any services for performance-based fees or engage in the side-by-side
management of client accounts. Performance-based fees are fees that are based on a share of capital
gains or capital appreciation of a client’s account. Side-by-side management refers to the practice of
managing accounts that are charged performance-based fees while at the same time managing
accounts that are not charged performance-based fees. PCA’s fees are calculated as described above
in Item 5 - Fees and Compensation - and are not charged on the basis of a share of the capital gains
upon, or capital appreciation of, the funds in a client’s account.
Page 20
Item 7. Types of Clients
PCA primarily provides its services to individuals, high-net worth individuals, trusts, corporations or
other businesses, broker/dealers, non-for-profit organizations, fraternal organizations, state or
municipal government entities, and pension and profit-sharing plans.
A. Engaging the Services of PCA
All clients wishing to engage PCA for investment management and/or advisory services must first
complete the applicable Agreement as well as any other document or questionnaire provided by PCA.
The Agreement describes the services and responsibilities of PCA to the client. It also outlines PCA’s
fee in detail. In addition, clients must complete certain broker-dealer/custodial documentation as
well as any documentation required by any Independent Managers or other service providers used.
Upon completion of these documents, PCA will be considered engaged by the client.
Separate Advisors and Subadvisors
PCA provides its services to other Separate Advisors.
PCA will not serve as an Investment Adviser to
individual clients under a subadvisory agreement. As described in Item 4, PCA’s portfolio
management services under a subadvisory agreement are generally offered to clients only through
programs where an investment adviser representative of a third-party firm provides advice to the
client. These investment adviser representatives are not employees of PCA but are independent or
employed by Separate Advisors typically not affiliated with PCA.
Minimum Account Size and/or Fee
B.
As a condition for opening an account, PCA generally requires a minimum portfolio size of $5,000 to
$75,000 depending on the advisory services selected; however, exceptions may be granted. Certain
Independent Managers may impose more or less restrictive account requirements and varying
billing practices than PCA. In such instances, PCA may alter its corresponding account requirements
and/or billing practices to accommodate those of the Independent Managers. Minimum Annual Fee
– $150.00 per year and is billed on a monthly basis.
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis and Risk of Loss
Methods of Analysis
PCA utilizes various types of tools and methods to assist in recommending or selecting investment
strategies to Clients including but not limited to target asset-class allocations to reflect information
supplied by the client regarding the client’s individual financial circumstances, expressed cash needs,
risk tolerance, investment objectives, and other factors.
Page 21
PCA, which operates as a Turnkey Asset Manager Program (“TAMP”), Sub-advisor and/or Fund
Strategist providing asset management and administrative services which are utilized by PCA IARs
and Separate Advisors for the benefit of their retail investors. PCA offers model portfolios which your
PCA IAR or Separate Advisor can select to invest your assets and provides asset-class allocation
programs to PCA, which designates specified percentages within multiple securities asset-classes
with the intent of creating a diversified investment portfolio of no load institutional mutual funds,
ETFs, equities and/or fixed income solutions. Its models are designed for longer- term investors. The
client and/or his or her Advisor have the opportunity to review and approve such recommended
asset allocation programs. In developing and managing its core model portfolios, PCA utilizes a
method of asset-class allocation based upon academic, behavioral, quantitative and fundamental
investment research. PCA’s asset-class allocation models and advice concerning securities is based
upon publicly available research and reports regarding Efficient Markets Theory, adjusted for certain
market and economic factors. The asset-class allocations are adjusted for risk (defined as historic
market volatility over identified periods of time). Its core model portfolios are designed for longer-
term investors. All PCA core models have a target of 0-3% of the allocation in cash.
PCA’s specialized strategies are actively managed and seek to address a specific investment need or
objective. Examples of these specialized strategies include an individual stock portfolio, an equity
dividend income. portfolio, a targeted draw down portfolio, or various fixed income portfolio
strategies. All PCA specialized strategies have a target of 0-3% of the allocation in cash.
PCA also engages with other nonaffiliated RIAs for investment management services each of whom
will have its own methods of analysis, investment strategies and unique investment risks that should
also be reviewed and considered.
Investing Involves Risk
All investments are subject to risk. PCA’s portfolios attempt to historically quantify risks and
minimize certain risks by diversification among different types of asset classes, but diversification
neither assures a profit nor protects against a loss in a declining market. There is no assurance that
PCA will be successful, and clients are advised that they are subject to the risks of the securities
markets. These risks include general market trends, unintended concentrations in certain markets,
sectors and individual issuers, government regulation, and lack of sufficient market liquidity. Fixed
income investments are subject to interest rate risks and volatility of market prices. Real estate
securities are subject to property value changes, rental income, property taxes, and tax and
regulatory changes. Foreign securities and emerging market investments are subject to the same
risks as discussed herein and subject to the risks of currency exchange rate changes, political
instability, and different methods of accounting and finance reporting. The additional risks
associated with small company and value securities includes increased volatility and less liquidity.
Past performance does not guarantee future returns.
Core Models:
B.
PCA manages certain portfolios on its platform. The platform is marketed as the Valor Platform with
PCA. These models are described below.
PCA United Portfolio Models (formerly named Multi-Manager Models)
1.
These model portfolios seek total return through exposure to a diversified portfolio of fixed income
and equity asset classes within a target allocation. Target allocations can vary +/-5%. It may invest
in in exchange traded funds and mutual funds. PCA offers both pre-tax and tax-managed portfolio
models.
Dimensional Fund Advisors (DFA) Models
Page 22
2.
The DFA Models are designed to provide fixed income and equity class diversification for varying
levels of risk tolerance. These models are managed in a manner substantially similar to the models
historically recommended for investment by PCA’s affiliate PCA. Each of these model portfolios
below are primarily comprised of DFA Funds but could also include other securities that correspond
to the allocation percentages shown. Dimensional applies a dynamic implementation process that
integrates advanced research, methodical portfolio design, and careful execution, while balancing
risks, costs, and other tradeoffs that can impact performance. This approach is applied across a full
suite of investment strategies. PCA offers both Dimensional pre-tax and tax-managed portfolio
models.
Vanguard ETF Series Model Portfolios
3.
The Vanguard CRSP Series
ETF Strategic Model Portfolios are a total-return model series that
provides exposure to broad-market global equities and fixed income within a target allocation. The
CRSP Series U.S. equity exposure aims to track Center for Research in Security Prices (CRSP)
benchmarks, while the international equity and fixed income exposures aim to track indexes from
FTSE and Bloomberg Barclays. The Vanguard CRSP Series ETF model portfolios are strategic and
index-centric by nature. Within the broad asset classes, the portfolios are market-capitalization-
weighted and reflect their benchmarks’ investment style and size exposure. PCA also offers Vanguard
Tax-Efficient ETF Series Model using investment-grade municipal bonds and low turnover and
indexed global equity investments.
Specialized Strategies:
C.
Dimensional Fund Advisors (DFA) Socially Responsible Models
1.
PCA manages a series of model portfolios which focus on socially responsible investing using fixed
income and equity asset classes within a target allocation. DFA Funds’ socially responsible mutual
funds have considered the United States Conference of Catholic Bishops (USCCB) socially responsible
investment guidelines in construction of its socially responsible models. Each of the Socially
Responsible Models, with the exception of Stable Model, are available with an asset allocation
containing real estate investments.
When incorporating a social objective or nonfinancial objective into any discretionary investment
decision, any recommendation or advice to manage the investments in your account will result in
investments and recommendations/advice that are not solely focused on maximizing a financial
return for you or your account.
Dimensional Fund Advisors (DFA) Sustainable Models
2.
PCA also manages a series of varying target allocation model portfolios which are comprised of DFA
Funds’ sustainability mutual funds that screen investments based on key sustainability issues such
as environmental impact from company emissions, including for example, greenhouse gas emissions
and potential emission from fossil fuel reserves. Each of the Sustainable Models, with the exception
of Stable Model, are available with an asset allocation containing real estate investments.
When incorporating a social objective or nonfinancial objective into any discretionary investment
decision, any recommendation or advice to manage the investments in your account will result in
investments and recommendations/advice that are not solely focused on maximizing a financial
return for you or your account.
Page 23
Dimensional Fund Advisors (DFA) Global & ETF Models
3.
PCA also offers a series of Global Models and ETF Models that allocate its assets to DFA Funds that
invest in domestic and international equity and fixed income securities. In addition to its allocation
strategy of providing exposure to the domestic, international equity and fixed income markets
through investment in the underlying funds, the Global Models further diversify its investment
portfolio by allocating its assets among underlying funds that represent a variety of different asset
classes, such as large capitalization, small capitalization, and emerging markets stocks, as well as real
estate securities.
BlackRock Target Allocation ETF Models
4.
The BlackRock Target Allocation ETF Models are a suite of investment options with the specific
investment strategy varying allocations to equities and fixed income. These investment strategies
seek total return through exposure to a diversified portfolio of fixed income and/or equity asset
classes. The target allocations can vary +/-10%. PCA offers both pre-tax and tax-aware portfolio
models.
In regard to the United Portfolio Models, the development and maintenance of this model is
materially supported by BlackRock Fund Advisors and/or its affiliates, including BlackRock
Investments, LLC (collectively, “BlackRock”), which provides PCA with investment research, model
recommendations and marketing support at no cost. Research and recommendations provided by
BlackRock to PCA, however, predominantly favor the use of iShares ETFs, which are distributed by
BlackRock. While PCA is under no obligation to utilize iShares ETFs in the management of the Multi-
Manager Core Models, such models will predominantly and sometimes exclusively utilize iShares
ETFs in their construction. This creates a material conflict of interest for PCA as the receipt of such
services from BlackRock reduces PCA’s operating costs, which creates an incentive for PCA to
recommend and utilize products sponsored or distributed by BlackRock in the management of all
client accounts.
Volatility Buffer Model Series
5.
The Volatility Buffer Model Series provides an opportunity for investors to take advantage of market
growth (to a cap) while maintaining a defined downside buffer, over a specified outcome period,
removing much of the uncertainty associated with investing in the stock market. These models are
appropriate for investors seeking equity market growth, with reduced downside risk. This is
accomplished through a portfolio of defined outcome exchange-traded funds that are based on the
reference asset (an ETF or major market index, as applicable). By layering options that have varying
strike prices (the price at which the option purchaser may buy or sell the security, at the expiration
date), and the same expiration date (approximately one year), each ETF is able to shape the return
profile of the reference asset over the outcome period. Selling this investment during the outcome
may cause adverse effects on your investment. You should work with your advisor to fully
understand these risks. This provides a downside buffer for the outcome period. These buffers can
range from 9% to 30% depending on the model selected. Upon the conclusion of an outcome period,
each ETF will roll into a new set of options contracts with the same exposure, buffer level, and term
length, and a new upside cap will be determined. The Volatility Buffer Model Series allocates money
to each month of the year in an equal allocation and is set to automatically roll that allocation into
the new like-kind fund.
Page 24
BlackRock Multi-Asset Income Models
6.
BlackRock's Multi-Asset Income model portfolios are core portfolios built using mutual funds and
ETFs. They are designed to help generate income and growth while actively managing risk and seek
opportunities across different asset classes and regions. The model portfolio management team
takes a risk-aware approach focused on helping to mitigate downside risk potential, while employing
a flexible, unconstrained, global investment strategy to adapt to changing markets. The suite
contains the Multi-Asset Conservative Model, the Multi-Asset Moderate Model and the Multi-Asset
Moderate Growth Model, available in traditional and tax-aware varieties across a range of risk
profiles.
Advisor Directed Portfolios formerly Prosperity Guided Portfolios Program
7.
PCA’s Advisor Directed Portfolios (“ADP”) program is an advisory program whereby PCA IARs
manage their own portfolios using a selection of investment including but not limited to mutual
funds, ETFs, equities, and fixed income solutions. IARs create the portfolio based on the client’s
investment objective, risk tolerance, time horizon and financial situation. These portfolios are also
used for investment positions to supplement other models as well as tax management of client
investment accounts. In this program, IARs act with discretionary authority as portfolio managers
making investment decisions and asset allocations within the client’s account.
AdviserSelect Portfolios
8.
A Separate Advisor also has the ability to build and manage one or more customized individual
investment portfolios for their Clients (“AdvisorSelect Portfolios”). The Separate Advisor is solely
responsible for determining investment selections and giving instructions for trades, reinvestments
and rebalances. PCA does not provide any investment advice to AdviserSelect Portfolios, does not
have or exercise any discretionary authority with regard to AdviserSelect Portfolios, and does not
supervise the AdviserSelect Portfolios or the PCA Subadivsors in its management of AdviserSelect
Portfolios. Please review the Separate Advisor’sdisclosure brochure for additional information
regarding the Separate Advisor’s management of customized investment portfolios. PCA provides
operational support for AdviserSelect Portfolios and requires the Client’s authorization to perform
services such as deducting fees and/or providing other services on the Separate Advisor’s behalf.
PCA’s platform fee will be charged to the Client account, in addition to the Separate Advisor’s
investment advisory fee.
9.
Other Programs Available on the Valor Platform
Orion Communities
1.
PCA has the ability to access certain third party Managers/Strategists through Orion Communities.
Orion Communities is a ‘marketplace’ of investment Strategists that you and your advisor will have
the ability to choose from. We do not subscribe to all Strategists available through Orion
Communities but make available the strategists we feel best enhance the PCA Platform. We reserve
the right to add and remove strategists as our Investment Committee deems appropriate. The
Strategists available charge a range of subscription fees that will be billed to your accounts. These
fees are outlined on PCA’s Schedule A: Fee Agreement or equivalent fee disclosure, as well as below:
Orion Communities Subscription Fees:
Clark Capital Models: 2 basis points
Orion Custom Indexing: 15 basis points
Page 25
If your Orion Communities Strategist is not listed above the Strategist charges a zero basis point
subscription fee. For further information on a Strategist please discuss with your advisor or review
the Strategist’s ADV Part 2A.
Trading will occur in the account you establish with the custodian. Strategists will provide PCA
with instructions to rebalance or reallocate the Strategist Models depending on their asset
allocation philosophy or investment manager selection process. The adjustments to the asset
allocations will result in transactions in your account which may also incur additional transaction
fees. For distributions, positions are redeemed pro-rata unless otherwise specified.
B. iCapital
The firm offers structured products, private equity and hedge fund-based solutions as well as
additional alternative investments through iCapital. iCapital Network and/or its affiliates conduct
due diligence (investment and operational) on private equity and hedge fund offers. These types
of products are typically only available to qualified or high net worth investors. Privately Offered
Securities valuations can lag or month or more and are received from the issuer’s third party
administrator to the alternative investment vehicle, for directly offered investments or from
iCapital Network’s fund administrator for those available on the iCapital Network platform. These
types of products can be highly complex and potentially involve significant downside risk and lack
of liquidity. Please weigh the pros and cons, review all fees and read all applicable disclosure
documents before investing.
:
Structured Products
Structured products are designed to facilitate highly customized risk-return
objectives. While structured products come in many different forms, they typically consist of a debt
security that is structured to make interest and principal payments based upon various assets,
rates or formulas. Please reference iCapital’s disclosure documents for details. Many structured
products include an embedded derivative component. Structured products may be structured in
the form of a security, in which case these products may receive benefits provided under federal
securities law, or they may be cast as derivatives, in which case they are offered in the over-the-
counter market and are subject to no regulation.
Risks Associated with Structured Products:
Complexity. Structured notes are complex financial instruments. Clients should review the
prospectus and other offering documents associated with structured notes. Clients should
understand the reference asset(s) or index(es) and determine how the note’s payoff structure
incorporates such reference asset(s) or index(es) in calculating the note’s performance. This payoff
calculation may include leverage multiplied on the performance of the reference asset or index,
protection from losses should the reference asset or index produce negative returns, and fees.
Structured notes may have complicated payoff structures that can make it difficult for clients to
accurately assess their value, risk and potential for growth through the term of the structured note.
Determining the performance of each note can be complex and this calculation can vary
significantly from note to note depending on the structure. Notes can be structured in a wide
variety of ways. Payoff structures can be leveraged, inverse, or inverse-leveraged, which may result
in larger returns or losses. Clients should carefully read the prospectus for a structured note to
fully understand how the payoff on a note will be calculated and discuss these issues with us.
Page 26
Market risk. Some structured notes provide for the repayment of principal at maturity, which is
often referred to as “principal protection.” This principal protection is subject to the credit risk of
the issuing financial institution. Many structured notes do not offer this feature. For structured
notes that do not offer principal protection, the performance of the linked asset or index may cause
clients to lose some, or all, of their principal. Depending on the nature of the linked asset or index,
the market risk of the structured note may include changes in equity or commodity prices, changes
in interest rates or foreign exchange rates, or market volatility. The valuation of a structured note
prior to maturity can be detached from the valuation of the underlying or referenced security.
Issuance price and note value. The price of a structured note at issuance will likely be higher than
the fair value of the structured note on the date of issuance. Issuers now disclose an estimated
value of the structured note on the cover page of the offering prospectus, allowing investors to
gauge the difference between the issuer’s estimated value of the note and the issuance price. The
initial market value of the notes is likely lower than the issuance price of the note to investors
because issuers include the costs for selling, structuring or hedging the exposure on the note in the
initial price of their notes. After issuance, structured notes may not be re-sold on a daily basis and
thus may be difficult to value given their complexity.
Liquidity. The ability to trade or sell structured notes in a secondary market is often very limited
as structured notes (other than exchange-traded notes known as ETNs) are not listed for trading
on security exchanges. As a result, the only potential buyer for a structured note may be the issuing
financial institution’s broker-dealer affiliate or the broker-dealer distributor of the structured note.
In addition, issuers often specifically disclaim their intention to repurchase or make markets in the
notes they issue. Clients should, therefore, be prepared to hold a structured note to its maturity
date, or risk selling the note at a discount to its value at the time of sale.
Credit risk. Structured notes are unsecured debt obligations of the issuer, meaning that the issuer
is obligated to make payments on the notes as promised. These promises, including any principal
protection, are only as good as the financial health of the structured note issuer. If the structured
note issuer defaults on these obligations, investors may lose some, or all, of the principal amount
they invested in the structured notes as well as any other payments that may be due on the
structured notes.
C. Third Party Money Managers and Platforms
In addition, PCA IARs may recommend that certain clients authorize the active discretionary
management of a portion of their assets by and/or among certain independent investment
managers (“Independent Managers”), based upon the stated investment objectives of the client.
The terms and conditions of the relationship between PCA, the client and the Independent Manager
are set forth in a separate written agreement between PCA and the designated Independent
Manager. PCA will continue to be responsible for monitoring and reviewing each client’s account
to ensure that the assets are being managed in accordance with their investment objectives. PCA
will receive an annual advisory fee which is based upon a percentage of the market value of the
assets being managed by the designated Independent Manager.
Page 27
When recommending or selecting an Independent Manager for a client, PCA and its IARs weigh
information about the Independent Manager such as its disclosure brochure and/or material
supplied by the Independent Manager or independent third parties for a description of the
Independent Manager’s investment strategies, past performance and risk results to the extent
available. Factors that PCA considers in recommending an Independent Manager include the
client’s stated investment objectives, management style, performance, risk-adjusted performance,
reputation, financial strength, reporting, pricing, and research. The investment management fees
charged by the designated Independent Managers, together with the fees charged by the
corresponding designated broker dealer/custodian of the client’s assets, is exclusive of, and in
addition to, PCA’s investment advisory fee. The client may incur additional fees other than those
charged by PCA, including fees charged by the designated Independent Managers, and
corresponding broker-dealer and custodian.
In addition to PCA’s written disclosure brochure, the client will also receive the written disclosure
brochure of the designated Independent Managers. Certain Independent Managers may impose
more restrictive account requirements and varying billing practices than PCA. In such instances,
PCA may alter its corresponding account requirements and/or billing practices to accommodate
those of the Independent Managers. PCA conducts the initial due diligence on Independent
Managers as well as ongoing reviews of their management of client accounts. PCA retains the
authority to hire and fire Independent Managers at our discretion.
PCA has established agreements to work with a third-party investment adviser in a sub-advisory
or investment research capacity. The sub-advisor is responsible for all investment-related
decisions and trading in the client accounts. The Separate Advisor may be limited to only manage
assets through specific custodians. For more information about what custodians a specific sub-
advisor is authorized to offer services through, please refer to the sub-advisor’s ADV. There may
be additional strategist, subscription, and/or administrative fees for the use of third parties which
will be disclosed to the client on the PCA Schedule A. Please review the sub-advisor’s ADV for more
information. PCA retains the authority to hire and fire sub-advisors at our discretion.
D. Signal Based Relationships
PCA also enters into signal-based relationships with certain third-party managers whereby it
makes available their model asset allocation portfolios. These third-party managers typically called
Signal Providers monitor their respective models and provide PCA with ongoing recommendations
for the allocation and reallocation of assets in the model consistent with the stated strategy.
Different selected signal-based strategies and models will be sleeved within one account so that
the Client does not have to open multiple accounts. Clients will receive the most recent copy of the
sleeved third-party strategy/model manager’s Form ADV brochure which outlines the strategy,
risks, associated fees, and other pertinent information, along with PCA’s disclosure documents.
PCA does not typically reject or deviate from the trade signals provided by the Signal Provider.
However, Clients will not achieve the same performance returns as shown in a Signal Provider’s
marketing material and fact sheets if their accounts do not execute trades in strict conformance
with the Signal Provider’s trade signals. PCA conducts the initial due diligence on these
strategies/models and performs administrative, trade order management and execution,
operational and other support services for which it charges a fee as discussed below.
E. SpiderRock
PCA utilizes SpiderRock which uses option overlay strategies that assist in implementing client
investment strategies. For clients utilizing option strategies, SpiderRock may be used to generate
and execute customized derivatives-based investment solutions. These solutions are designed to
enhance portfolio returns, provide downside protection, or achieve specific risk management
objectives. SpiderRock is an independent third-party service provider and is not affiliated with PCA.
Page 28
Risk Considerations
Clients engaging in option strategies facilitated by SpiderRock should understand that derivatives
involve additional risks, including but not limited to volatility and liquidity constraints. PCA
evaluates these risks as part of our portfolio management process, but clients should carefully
consider whether option-based strategies align with their investment objectives and risk tolerance.
SpiderRock charges additional fees for their services that are in addition to PCA’s advisory and
platform fees. These fees are as follows:
-
-
-
-
SpiderRock Hedged Equity Concentrated Stock 50 bps
SpiderRock Hedged Equity Portfolio 50 bps
SpiderRock Cash Secured Put 50 bps
SpiderRock Opportunistic Yield Enhancement 70 bps
Additional Models
10.
Throughout the course of the year PCA’s Investment Committee continues to research additional
models and/or investment options to potentially add to the platform.
Risks Associated with Investment Strategies
D.
Similarly, Managed Accounts
For certain clients, PCA may manage portfolios by allocating portfolio assets among various mutual
funds /securities on a discretionary basis using one or more of recommended investment strategies
defined in in Item 8 above. In so doing, PCA and/or the Independent Manager may buy, sell, exchange
and/or transfer shares of mutual funds / securities based upon the investment strategy.
PCA’s management using the investment strategy complies with the requirements of Rule 3a-4 of the
Investment Company Act of 1940, as amended. Rule 3a-4 provides similarly managed accounts, such
as the investment strategy, with a safe harbor from the definition of an investment company.
The investment strategy can involve an above-average portfolio turnover that could negatively
impact upon the net after-tax gain experienced by an individual client. Clients are encouraged to
consult a tax professional regarding the tax implications of any investment strategy.
All investments are subject to risk. PCA’s portfolios attempt to historically quantify risks and
minimize certain risks by diversification among different types of asset classes, but diversification
neither assures a profit nor protects against a loss in a declining market. There is no assurance that
PCA will be successful, and investors are advised that they are subject to the risks of the securities
markets. These risks include general market trends, unintended concentrations in certain markets,
sectors and individual issuers, government regulation, and lack of sufficient market liquidity. Fixed
income investments are subject to interest rate risks and volatility of market prices. Real estate
securities are subject to property value changes, rental income, property taxes, and tax and
regulatory changes. Foreign securities and emerging market investments are subject to the same
risks as discussed herein and subject to the risks of currency exchange rate changes, political
instability, and different methods of accounting and finance reporting. The additional risks
associated with small company and value securities may include increased volatility and less
liquidity. Past performance does not guarantee future returns. Many of the principal investment
risks inherent in the strategies and investments are discussed in more detail under Item 8C below.
Page 29
Certain Risk Factors
E.
All securities, to varying degrees, contain risks inherent to the investments utilized. Securities used by
PCA’s investment strategies are subject to the following principal investment risks due to the variety of
investments utilized in each strategy:
1.
Credit Risks – The risk that the portfolio could lose money if the issuer of guarantor of a fixed-
income security, or the counterparty to a derivative contract, is unable or unwilling to meet its
financial obligations.
2.
Counter-Party Risks – A portfolio will incur a loss if the other party to an investment contract,
such as a derivative, fails to fulfill its contractual obligation.
3.
Currency Risks – The risk that foreign currencies will decline in value relative to the US dollar and
affect a portfolio’s investments in foreign (non-US0 currencies or in securities that trade in and
receive revenues in, or in derivatives that provide exposure to, foreign (non-US) currencies.
4.
Debt Securities Risks – The issuer of a debt security may fail to pay interest of principal when due
and increases in market interest rates typically will reduce the value of debt securities or reduce
the portfolio’s returns.
5.
Derivative Risk - The use of derivatives such as futures, options and swap agreements can lead to
losses, including those magnified by leverage, particularly when derivatives are used to enhance
return rather than offset risk.
6.
Emerging-Market Risk – Foreign investment risks are typically greater for securities in emerging
markets, which can be more vulnerable to recessions, currency volatility, inflation, and market
failure.
7.
Equity Risks – The risk that the value of equity securities, such as common stocks and preferred
stocks, can decline due to general market conditions which are not specifically related to a
particular company or to factors affecting a particular industry or industries. Equity securities
generally have greater price volatility than fixed income securities.
8.
ETF Risks –Portfolio will be exposed indirectly to all of the risks of securities held by an ETF.
9.
Foreign Investment Risk – Foreign investments face the potential of heightened illiquidity, greater
price volatility and adverse effects of political, regulatory, tax, currency, economic or other
macroeconomic developments.
10.
High-Yield Securities Risk – High-yield securities have a much greater risk of default or of not
returning principal and tend to be more volatile than high-rated securities of similar maturity.
11.
Interest Rate Risk – The risk that fixed income securities will decline in value because of an
increase in interest rates.
12.
Issuer Risk – The value of a security may decline because of adverse events or circumstances that
Page 30
directly relate to conditions at the issuer or any entity providing it credit or liquidity support.
13.
Issuer Non-Diversification Risk – The risks of focusing investments in a small number of issuers,
industries, or foreign currencies, including being more susceptible to risks associated with a
single economic, political, or regulatory occurrence than a more diversified portfolio might be.
14.
Liquidity Risk – A security with limited liquidity may not be able to be sold at the time desired; or
without adversely affecting the price.
15.
Market Risk – The market price of securities held by a portfolio will rapidly or unpredictably
decline due to negative factors affecting securities markets generally or particular industries.
16.
Mortgage and Asset-Backed Securities Risk – These securities decline in value when defaults on
the underlying mortgage or assets occur and exhibit additional volatility in periods of changing
interest rates. When interest rates decline, the prepayment of mortgages or assets underlying
such securities typically require the reinvestment of money at lower prevailing interest rates,
resulting in reduced returns.
17.
Defined Maturity Bond ETF Risks – Unlike a direct investment in bonds, the funds’ income
distributions will vary over time and the breakdown of returns between fund distributions and
liquidation proceeds are not predictable at the time of investment. For example, at times, the
funds may make distributions at a greater (or lesser) rate than the coupon payments received,
which will result in the funds returning a lesser (or greater) amount on liquidation than would
otherwise be the case. The rate of fund distribution payments may affect the tax characterization
of returns, and the amount received as liquidation proceeds upon fund termination may result in
a gain or loss for tax purposes.
Income generated from the funds is based primarily on prevailing interest rates, which can vary
widely over the short- and long-term. If interest rates drop, the funds’ income generally will drop
as well. During periods of rising interest rates, an issuer may exercise its right to pay principal on
an obligation later than expected, resulting in a decrease in the value of the obligation and in a
decline in the funds’ income.
An issuer’s ability to prepay principal prior to maturity can limit the funds’ potential gains.
Prepayments may require the funds to replace the loan or debt security with a lower yielding
security, adversely affecting the funds’ yield.
During the final year of the funds’ operations, as the bonds mature and the portfolio transitions
to cash and cash equivalents, the funds’ yield will generally tend to move toward the yield of cash
and cash equivalents and thus may be lower than the yields of the bonds previously held by the
funds and/or bonds in the market.
18.
Page 31
Cybersecurity Risk – The computer systems, networks, and devices used by PCA and service
providers to PCA and our clients to carry out our business operations engage a variety of safety
measures designed to prevent interruption from computer viruses, systems failures, infiltration
by unauthorized persons and other security breaches. Despite the various protection efforts
employed, systems, networks and/or devices can be breached. PCA and clients could be
negatively impacted as a result of a cybersecurity breach. For example, cybersecurity breaches
cause disruptions in business operations which in turn may potentially result in a financial loss to
a client; the inability by us and/or other services providers to transact business; violations of
applicable privacy laws; the inadvertent release of confidential information, regulatory fines,
penalties and/or reputational damage. Similar adverse consequences could apply to issuers of
securities in which a client invests, exchange and other financial market operators, government
authorities, banks, or other financial institutions, among other parties.
19.
20.
Disease Outbreak Risk – Disease outbreaks that affect local economies or the global economy
may have material and adverse impacts on PCA, the market, and investments. Outbreaks such as
Coronavirus (COVID-19) can be expected to cause severe decreases in core business activities
such as manufacturing, purchasing, tourism, business conferences and workplace participation,
among others. These disruptions lead to instability in the marketplace, including stock market
losses and overall volatility, as have recently occurred in connection with COVID-19. In addition,
these disruptions result in shortages of parts for production as well as medicines and other
healthcare-related products and services. Healthcare related institutions, personnel, services,
and products may be particularly overwhelmed or become dysfunctional. Governments can also
take extreme and unpredictable measures in order to combat the spread of disease and mitigate
the resulting market disruptions and losses. The full impacts of disease outbreaks are unknown,
resulting in a high degree of uncertainty for potentially extended periods of time.
Cryptocurrency Risks: PCA or its IARs may provide advice or recommendations regarding
investments in cryptocurrency ETFs. PCA does not directly trade or custody actual cryptocurrency
but instead leverages ETFs available through our custodians. Investments in cryptocurrencies carry
a high degree of risk due to price volatility, regulatory uncertainty, cybersecurity vulnerabilities, and
limited historical data. Clients should be aware that the value of such investments can fluctuate
significantly, and there is a risk of total loss. We recommend that clients only allocate a small portion
of their portfolio to such assets unless they have a very high risk tolerance.
Item 9. Disciplinary Information
PCA is required to disclose the facts of any legal or disciplinary events that are material to a client’s
evaluation of its advisory business or the integrity of management. PCA does not have any required
disclosures to this Item. The disciplinary events of each individual PCA IAR are disclosed on their ADV
Part 2B. If working with PCA through a Separate Advisor please refer to their disclosure documents.
Item 10. Other Financial Industry Activities and Affiliations
PCA is required to disclose any relationship or arrangement that is material to its advisory business
or to its clients with certain related persons. PCA has described such relationships and arrangements
below.
Supervised Persons offer their services, including those described above, as a PCA Investment
Advisory Representative through another name. We call this a "doing business as" (dba) name. For
example, instead of operating under the name John Doe, the representative may operate under Doe
Financial Group or XYZ Wealth Management. In these circumstances, the client may be provided with
financial planning, accounting, tax and or legal services, but only the investment management
services, are offered through PCA.
PCA may provide investment advisory services to companies that provide products and/or services
to PCA and its affiliated entities. PCA provides its services on commercially reasonable terms
consistent with the disclosure regarding fees as set forth in Item 4 above. The products and/or
Page 32
services PCA receives from third-party service providers (that also receive advisory services from
PCA) are on the same terms that are available to the general public.
A. Broker-Dealer Registration and Registered Representatives
PCA is not registered, nor does it have an application pending to register, as a broker-dealer. Certain
of PCA’s Supervised Persons, in their individual capacities, are also registered representatives with
various unaffiliated FINRA-registered broker-dealers, and in such capacity, may recommend, on a
fully disclosed commission basis, the purchase of certain investment products. While PCA does not
sell any commissionable investment products to its clients, PCA does permit its Supervised Persons,
in their individual capacities as registered representatives, to sell investment products to their
clients. A conflict of interest exists to the extent that PCA’s advisor recommends the purchase of
investment products where PCA’s Supervised Persons receive commissions or other additional
compensation.
To the extent that clients wish one or more of these individuals to implement any recommendations
made by PCA, the purchase or sale of any securities in conjunction with the implementation of such
recommendations is made through one or more of these broker-dealers. Clients are free, however,
to implement PCA’s recommendations though any broker-dealer that they choose. The receipt of
commissions for recommended products represents an incentive for these individuals to
recommend products that pay a commission over other products, therefore creating a conflict of
interest. Additionally, if a client implements the recommendation through these individuals, the
client may be limited to those products or services available through these broker-dealers.
Commissions earned may be higher or lower at these broker-dealers than other broker-dealers.
Notwithstanding the fact that these individuals are registered representatives of such broker-
dealers, each of these Investment Advisor Representatives is solely responsible for the investment
advice rendered. PCA’s advisory services are provided separately and independently of these broker-
dealers.
B. Dual Registration
From time to time, certain investment adviser representatives (“IARs”) of PCA may also be
separately registered as investment adviser representatives of unaffiliated registered investment
advisers. This dual registration may occur on a temporary basis to facilitate a smooth transition of
client relationships to PCA.
In such cases, the dually registered IAR may provide advisory services through either firm,
depending on the specific client relationship and custodian arrangements. Clients are informed of
the advisory firm providing services at the time of engagement and are required to sign the
appropriate client agreements with that firm.
These arrangements may create a conflict of interest, as the IAR may receive compensation from
both advisory firms during the transition period. To address this, PCA implements compliance
oversight procedures to supervise the IAR’s activities conducted on behalf of the Firm and to ensure
all recommendations and services remain in the best interest of clients.
Page 33
Clients with questions about any dual registration arrangement or how it may impact them are
encouraged to contact the Firm’s Chief Compliance Officer at the phone number noted on page one
of this document.
C. Futures and Commodity Registration
PCA is not registered, nor does it have an application pending to register, as a futures commission
merchant, commodity pool operator or a commodity trading advisor. No management person is
registered, nor does any management person have an application pending to register, as an
associated person of a futures commission merchant, commodity pool operator or a commodity
trading advisor.
D. Financial Institution Consulting Services
PCA has agreement(s) with broker-dealers to provide investment advisory services to Brokerage
Customers. Broker-dealers pay compensation to PCA for providing investment advisory services to
Customers. Brokerage Customers will execute a written advisory agreement directly with PCA This
relationship presents conflicts of interest. Potential conflicts are mitigated by Brokerage Customers
consenting to receive investment consulting services from PCA; by PCA not accepting or billing for
additional compensation on broker/dealers’ assets under management beyond the consulting fees
disclosed in Item 5 in connection with the investment consulting services; and by PCA not engaging
as, or holding itself out to the public as, a securities broker/dealer. PCA is not affiliated with any
broker/dealer.
E. Financial Industry Affiliations
PCA advisors have an economic incentive to recommend that clients invest their assets on platform
with PCA in lieu of selecting an independent investment manager to manage client assets, because
PCA’s organization may earn a larger advisory fee for such services and other financial benefits.
PCA is under common control with Clarity Insurance Marketing, LLC (“CIM”) which is an insurance
agency and insurance marketing organization facilitating the selection and support for fixed
annuities, fixed index annuities, single premium and deferred-income annuities, life insurance,
disability insurance, long- term care insurance, Medicare supplement insurance and final expense
funeral trust policies to insurance agents throughout the United States. CIM may offer fixed
insurance products of certain PCA institutional clients to its agents on the same terms as available to
other customers. Some officers and/or employees of PCA are also officers and/or employees of CIM.
PCA is under common control with Clarity 2 Prosperity, LLC which is a financial training, coaching
and IP development organization which provides training on the financial planning process. As
indicated under the disclosure for Item 5, PCA IAR’s are eligible to receive access to training,
education, and marketing material on a reduced or no-cost basis.
Licensed Insurance Producers
Page 34
Certain of PCA’s Supervised Persons, in their individual capacities, are also licensed insurance agents
with various insurance companies, and in such capacity, may recommend, on a fully disclosed
commission basis, the purchase of certain insurance products. While PCA does not sell such
insurance products to its clients, PCA does permit its Supervised Persons, in their individual
capacities as licensed insurance agents, to sell insurance products to their clients. A conflict of
interest exists to the extent that PCA’s adviser recommends the purchase of insurance products
where PCA’s Supervised Persons receive insurance commissions and/or other additional
compensation.
Tax Professionals
Certain of PCA’s Supervised Persons, in their individual capacities, are also Certified Public
Accountants, Enrolled Agents, or tax professionals, or may recommend the services of an outside
certified public accountant, including representatives from their own outside firm to its clients. A
conflict of interest exists to the extent that PCA’s adviser recommends accounting services where
PCA’s Supervised Persons may receive any fees or additional compensation, referral or otherwise.
Referrals to Related Estate Planning Attorneys
PCA does not render legal advice or services to its clients. Certain of PCA's Supervised Persons, in
their individual capacities, may recommend the services of an outside legal estate planning specialist,
including representatives from their own outside firm to its clients. A conflict of interest exists to the
extent that PCA’s adviser recommends legal and estate planning services where PCA's Supervised
Persons may receive any fees or additional compensation, referral or otherwise.
Item 11. Code of Ethics
PCA and persons associated with PCA (“Associated Persons”) are permitted to buy or sell securities
that it also recommends to clients consistent with PCA’s policies and procedures. PCA has adopted a
Code of Ethics that sets forth the standards of conduct expected of its Associated Persons and
requires compliance with applicable securities laws. In accordance with Section 204-A of the
Investment Advisers Act of 1940 (the “Advisers Act”), its Code of Ethics contains written policies
reasonably designed to prevent the unlawful use of material non-public information by PCA or any
of its Associated Persons. The Code of Ethics also requires that certain of PCA’s personnel (called
“Access Persons”) report their personal securities holdings and transactions and obtain pre-
approval of certain investments such as initial public offerings and limited offerings. PCA’s Code of
Ethics includes policies and procedures for the review of quarterly securities transactions reports as
well as initial and quarterly securities holdings reports that must be submitted by the firm’s Access
Persons. The code also provides for oversight, enforcement, and recordkeeping provisions. A
complete copy of PCA’s Code of Ethics can be obtained by contacting the firm at the telephone
number, address and/or email address listed on the cover of this document.
PCA has adopted a Code of Ethics to ensure that securities transactions by PCA employees are
consistent with the Firm’s fiduciary duty to its clients and to ensure compliance with legal
requirements. PCA’s Compliance Manual and Code of Ethics require that all trades made by
employees or related persons of PCA, who make recommendations or participate in the
determination of which recommendations shall be made, be reviewed by the designated person
responsible (except transactions in investment company securities and/or other exempt
transactions). PCA will also maintain quarterly reports on all personal securities transactions, except
transactions in investment company securities and/or other exempt transactions.
Page 35
Notwithstanding the above, PCA, and/or its officers, directors or employees may purchase for
themselves similar or different securities as are purchased or recommended for investment advisory
clients of PCA and different securities or transactions may be affected or recommended for different
investment advisory clients of PCA.
To prevent conflicts of interest, all employees of PCA must comply with the Firm’s Compliance
Manual and Code of Ethics, which impose restrictions on the purchase or sale of securities for their
own accounts and the accounts of certain affiliated persons. It is PCA’s policy that the Firm will not
affect any principal or agency cross securities transactions for client accounts. PCA will also not cross
trades between client accounts.
A. Recommendations Involving Material Financial Interests
The Firm does not recommend to PCA IARs, Separate Advisors or their Clients any securities in which
the Firm or its personnel has a material financial interest. PCA serves as an Investment Adviser and
manager over the Firm model portfolios and does not offer investments that would be of a material
conflict of interest.
Our President, who also serves as an Investment Adviser Representative (IAR), has a business
relationship with a client of the firm who is also his brother. As part of their joint business venture,
the President’s brother has funded the mortgages in the LLC that they co-own. While this relationship
does not affect the management of client accounts, it could create a potential conflict of interest that
the President could provide preferential treatment to his brother in investment-related decisions or
recommendations or create indirect pressures or incentives that could affect the President’s
decision-making in his capacity as an IAR. We have policies and procedures in place to mitigate any
potential conflicts arising from this relationship.
B. Investing or Trading in the Same Securities as Clients
PCA’s employees and persons associated with PCA are required to follow PCA’s Code of Ethics.
Subject to satisfying this policy and applicable laws, officers, directors and employees of PCA and its
affiliates may trade or invest for their own accounts in securities which are recommended to and or
purchased for PCA’s clients. The Code of Ethics is designed to assure that the personal securities
transactions, activities, and interests of the employees of PCA will not interfere with (i) making
decisions in the best interest of advisory clients and (ii) implementing such decisions while, at the
same time, allowing employees to invest for their own accounts.
Item 12. Brokerage Practices
A. Brokerage Selection
Page 36
As discussed above, in Item 5, PCA and its IARs maintain discretion over the choice of clearing
brokers to be used in executing client transactions. Generally, PCA and its IARs recommend that retail
clients utilize the brokerage and clearing services of Schwab and/or Fidelity. PCA participates in the
institutional programs of Fidelity and Schwab. Retail clients enter into a separate agreement with
the custodian and transactions are executed through the custodian selected. For institutional clients,
PCA maintains the discretion to choose certain clearing firms. Best execution of these transactions
are reviewed as outlined below.
When PCA is acting as a subadvisor to outside RIAs, the Firm generally does not recommend or select
broker-dealers to Clients. Separate Advisors utilizing the services of PCA work with their Client to
select the broker-dealer and/or custodian they deem most appropriate. PCA has identified preferred
Custodians considering factors including but are not limited to (i) the ease with which PCA can
conduct day-to-day administration of accounts with such custodians, (ii) the ease with which Clients
can open accounts, obtain information, and execute trades with such custodians, and (iii)
reasonableness of transaction commissions and fees. In considering the reasonableness of
commissions and fees, the Client should consider the expense of commissions and account fees
relative to other available Custodians as fees/costs vary, in conjunction with an evaluation of the
services provided. The Firm does not receive any additional products or services based on its
business activities. In the normal course of business and in varying degrees and forms, all custodians
typically provide internal practice management resources and potentially other soft dollar
arrangements. Custodians may also make available to PCA other products and services that benefit
PCA but may not benefit its clients’ accounts. Some of these other products and services assist PCA
in managing and administering clients’ accounts. These include software and other technology that
provide access to client account data (such as trade confirmations and account statements), facilitate
trade execution (and allocation of aggregated trade orders for multiple client accounts), provide
research, pricing information and other market data, facilitate payment of PCA’s fees from its clients’
accounts, and assist with back-office support, record keeping and client reporting. Many of these
services generally are used to service all or a substantial number of PCA’s accounts, including
accounts not maintained at the specific custodian that is offering this particular service. These
custodians also provide PCA with other services intended to help PCA manage and further develop
its business enterprise. These services may include consulting, publications, conferences and
presentations on practice management, information technology, business succession, regulatory
compliance, and marketing. In addition, these custodians may make available, arrange and/or pay
for these types of services to PCA by independent third parties. These custodians may discount or
waive fees it would otherwise charge for some of these services or pay all or a part of the fees of a
third-party providing these services to PCA.
In order to use PCA’s model portfolios, the Separate Advisor’s Clients must designate a broker/dealer
and a custodian acceptable to PCA. The Client will sign a limited power of attorney for the purposes
of directing and/or otherwise effecting investments on behalf of the managed accounts invested in
the portfolios. PCA is generally responsible for placing all trade orders with the Custodian in
accordance with the model portfolio(s) selected. When placing trades for accounts invested in the
same portfolio model, orders are communicated to the Custodian and every account receives the
same net asset value by mutual fund. However, Custodian transaction costs vary between Custodians.
Please refer to Item 5C for additional information.
Because PCA trades in mutual funds on behalf of the Clients of the Separate Advisors, and because
brokerage fees for mutual funds are generally established by the mutual fund sponsor and set forth
in the funds’ prospectuses, PCA does not generally consider all of the factors associated with best
execution when deciding to purchase or sell securities. For purchases and sales of securities other
than mutual funds, we acknowledge that Clients may be able to obtain lower brokerage transaction
or custody fees with other brokerage firms or custodians than those we may work with, but PCA
believes that the joint custodial and brokerage arrangements it has in place generally provide best
execution for the Clients.
Page 37
As noted above, PCA generally invests in “no-load” mutual funds, meaning that they are not
accompanied by sales commissions. With respect to other investments, PCA has no duty or obligation
to seek in advance competitive bidding for the most favorable commission rate applicable to any
particular portfolio transaction or to select any broker or dealer on the basis of its purported or
“posted” commission rate, but will endeavor to be aware of the current level of the charges of eligible
brokers and to minimize the expenses incurred for effecting portfolio transactions to the extent
consistent with the interests and policies of the accounts. Although PCA generally seeks competitive
commission rates, it will not necessarily pay the lowest commission or commission equivalent.
Transactions may involve specialized services on the part of the broker or dealer involved and
thereby entail higher commissions or their equivalents than would be the case with other
transactions requiring more routine services.
Best Execution
Best execution has been defined by the SEC as the “execution of securities transactions for clients in
such a manner that the client’s total cost or proceeds in each transaction is the most favorable under
the circumstances.” In seeking best execution, the determinative factor is not the lowest possible
cost, but whether the transaction represents the best qualitative execution, taking into consideration
the full range of a Financial Institution’s services, including among others, the value of research
provided, execution capability, commission rates, and responsiveness.
The commissions paid by PCA’s clients comply with PCA’s duty to obtain “best execution.” When
placing portfolio transactions for client accounts, PCA’s primary objective is to obtain the best price
and best execution, considering the costs, promptness of execution and other qualitative
considerations. While we make every attempt to obtain the best execution possible, there is no
assurance that it will be obtained. You should consider whether our programs result in costs or other
disadvantages to you as a result of possibly less favorable trade executions.
Margin Use in Client Accounts
In managing client accounts, we use third-party platforms such as SpiderRock, which may
occasionally require the use of margin to execute certain strategies. Margin may be used to enhance
trading efficiency, facilitate liquidity, or manage risk. While margin use is limited and carefully
monitored, it involves risks, including amplified losses, interest costs, and potential margin calls.
Clients must monitor margin balances and risks. PCA does not cover margin calls or provide liquidity
support.
Transferred Accounts with Margin Positions:
Occasionally, clients transfer accounts to us in-kind that include existing margin positions. We will
review these positions to determine their alignment with the client's investment objectives and risk
tolerance. If a margin position is retained, the client remains responsible for understanding and
managing the terms of the margin account, including interest costs and potential margin calls.
Risks and Conflicts of Interest:
The use of margin involves risks such as:
•
•
•
Amplified losses during adverse market movements.
Interest charges that may reduce overall returns.
Margin calls requiring additional deposits or the forced liquidation of securities.
Page 38
Additionally, there may be a potential conflict of interest if margin usage increases account balances,
potentially raising the advisory fees we charge. We mitigate this conflict by basing all
recommendations on the client's best interest and individual financial circumstances.
Broker Analysis
PCA evaluates a wide range of criteria in seeking the most favorable price and market for the
execution of transactions. These include the broker-dealer’s trading costs, efficiency of execution and
error resolution, financial strength and stability, capability, positioning and distribution capabilities,
information in regard to the availability of securities, trading patterns, statistical or factual
information, opinion pertaining to trading and prior performance in serving PCA.
Also, in consideration is such broker-dealers’ provision or payment of the costs of research and other
investment management-related services (the provisional payment of such costs by brokers are
referred to as payment made by “soft dollars”, as further discussed in the “Research/Soft Dollar
Benefits” section immediately below). Accordingly, if PCA determines in good faith that the amount
of trading costs charged by a broker-dealer is reasonable in relation to the value of the brokerage
and research or investment management-related services provided by such broker, the client may
pay trading costs to such broker in an amount greater than the amount another broker might charge.
PCA is responsible for monitoring and evaluating the performance and execution capabilities of
brokers that transact orders for our client accounts to ensure consistent quality executions. PCA
periodically and systematically reviews its policies and procedures regarding its recommendation of
Financial Institutions considering its duty to obtain best execution.
Mutual Fund Share Class Selection
Mutual funds generally offer multiple share classes available for investment based upon certain
eligibility and/or purchase requirements. For instance, in addition to retail share classes (typically
referred to as class A, class B and class C shares), funds may also offer institutional share classes or
other share classes that are specifically designed for purchase by investors who meet certain
specified eligibility criteria, including, for example, whether an account meets certain minimum
dollar amount. Institutional share classes usually have a lower expense ratio than other share classes.
When recommending investments in mutual funds, it is our policy to review and consider available
share classes. The Firm’s policy is to select the most appropriate share classes based on various
factors including but not limited to: minimum investment requirements, trading restrictions,
internal expense structure, transaction charges, availability and other factors. When considering all
the appropriate factors we can select a share class other than the ‘lowest cost’ share class. In order
to select the most appropriate share class, we consider retail, institutional or other share classes of
the same mutual fund. Regardless of such considerations, clients should not assume that they will
be invested in the share class with the lowest possible expense ratio. Clients should ask their adviser
whether a lower cost share class is available instead of those selected by the Firm. We periodically
review the mutual funds held in client accounts to select the most appropriate share classes in light
of its duty to obtain best execution.
Cash Sweep Programs
Page 39
Description of Cash Sweep Program:
We may recommend or utilize a cash sweep program for client accounts, which automatically
transfers uninvested cash balances into interest-bearing accounts or money market funds. These
programs are typically offered through the client’s custodian and are designed to provide a
convenient way to earn income on cash balances while maintaining liquidity. We do not receive
compensation from cash sweep programs. However, custodians may benefit financially from these
arrangements.
Cash Sweep Options:
•
Depending on the custodian, cash sweep options may include:
•
•
Federally insured bank deposit accounts.
Money market mutual funds.
Other interest-bearing accounts.
The specific cash sweep options available and the associated terms, including interest rates or yields,
are determined by the custodian and may vary.
Risks and Considerations:
•
Clients should be aware of the following:
•
•
Interest rates on cash sweep vehicles may be lower than other available alternatives.
The custodian may earn fees or other compensation in connection with the cash sweep program,
which may create a conflict of interest.
Cash sweep balances are subject to the terms and conditions of the custodian, including
applicable insurance limits (e.g., FDIC insurance limits for bank deposits).
Client Responsibilities:
Clients should review the cash sweep program details provided by their custodian, including any
applicable rates, fees, and insurance coverage. Clients may also choose to invest uninvested cash in
alternative vehicles if they determine such options better align with their financial objectives.
Trade Settlements
Overview of T+1 Settlement:
The standard settlement cycle for most securities transactions in the U.S. markets has moved to
"T+1" (trade date plus one business day). This means that securities trades will settle one business
day after the trade date.
Trade Execution and Funding
: Clients must ensure that sufficient funds or securities are available
Margin Requirements
in their accounts to meet trade settlement obligations.
: For accounts utilizing margin, the T+1 settlement cycle may increase the
need for timely monitoring of margin balances and related requirements.
Client Responsibilities:
Clients are responsible for maintaining adequate cash or securities in their accounts to meet
settlement obligations. Failure to do so may result in overdraft charges, forced liquidation of
securities, or other actions by the custodian or broker.
Page 40
Advisory Practices:
Settlement activity is closely monitored to ensure compliance with the T+1 settlement cycle and
assist clients in managing their accounts to minimize potential disruptions. However, clients should
proactively communicate with us regarding any funding or liquidity concerns related to settlement.
Risks and Considerations:
Clients should be aware of the following risks associated with the T+1 settlement cycle:
•
•
•
Increased need for liquidity management.
Potential penalties or disruptions if trades are not settled timely.
Impact on cash flows, particularly for accounts relying on proceeds from securities sales to fund
subsequent purchases.
Research/Soft Dollar Benefits
As stated above, PCA utilizes the services of the multiple broker-dealers, including, but not limited
to, Schwab, Fidelity, Northern Trust and U.S. Bank. While there is no direct linkage between the
investment advice given to clients and PCA's use of these broker-dealers, economic benefits are
received by PCA (e.g., benefits that PCA does not pay for), which would not otherwise be received if
PCA did not direct client trades to these broker-dealers. While PCA is not affiliated with these broker-
dealers, they provide PCA with access to its institutional trading and operations services, which are
typically not available to retail investors. These services may include research, brokerage, custody,
and access to mutual funds and other investments that are otherwise generally available only to
institutional investors or would require a significantly higher minimum initial investment.
These broker-dealers may also make available to PCA other products and services that benefit PCA
but may not benefit its clients’ accounts. Some of these other products and services assist PCA in
managing and administering clients’ accounts. These include software and other technology that
provide access to client account data (such as trade confirmations and account statements), facilitate
trade execution (and allocation of aggregated trade orders for multiple client accounts), provide
research, pricing information and other market data, facilitate payment of PCA’s fees from its clients’
accounts, and assist with back-office support, record keeping and client reporting. Many of these
services generally are used to service all or a substantial number of PCA’s accounts, including
accounts not maintained at the specific custodian that is offering this particular service. These
custodians also provide PCA with other services intended to help PCA manage and further develop
its business enterprise. These services may include consulting, publications, conferences and
presentations on practice management, information technology, business succession, regulatory
compliance, and marketing. In addition, these custodians may make available, arrange and/or pay
for these types of services to PCA by independent third parties. These custodians may discount or
waive fees it would otherwise charge for some of these services or pay all or a part of the fees of a
third-party providing these services to PCA.
While as a fiduciary PCA endeavors to act in its clients’ best interests, PCA’s recommendation that
clients maintain their assets in accounts with certain broker-dealers may be based in part on the
benefit to PCA of the availability of some of the foregoing products and services and not solely on the
nature, cost or quality of custody and brokerage provided by these broker-dealers which would
create a conflict of interest.
B. PCA Directed Brokerage
Page 41
As stated above, clients in need of brokerage will have one or more broker-dealers recommended to
them. While there is no direct linkage between the investment advice given and usage of these
broker-dealers, economic benefits may be received by PCA for directing client trades to a particular
broker-dealer. PCA does not participate in any transaction fees, or a commission paid to the broker
dealer or custodian and does not receive any fees or commissions for the opening or maintenance of
client accounts at recommended brokers.
Not all investment advisers require their clients to direct brokerage. PCA is required to disclose that
by directing brokerage, PCA may not be able to achieve most favorable execution of client
transactions and that this practice may cost clients more money.
C. Client Directed Brokerage
The client can direct PCA in writing to use a particular Financial Institution to execute some or all
transactions for the client. In that case, the client will negotiate terms and arrangements for the
account with that Financial Institution, and PCA will not seek better execution services or prices from
other Financial Institutions or be able to “batch” client transactions for execution through other
Financial Institutions with orders for other accounts managed by PCA (as described below). As a
result, the client may pay higher commissions or other transaction costs or greater spreads, or
receive less favorable net prices, on transactions for the account than would otherwise be the case.
Subject to its duty of best execution, PCA can decline a client’s request to direct brokerage if, in PCA’s
sole discretion, such directed brokerage arrangements would result in additional operational
difficulties.
As a general rule, PCA encourages each client to compare the possible costs or disadvantages of
directed brokerage against the value of custodial or other services provided by the broker to the
client in exchange for the directed brokerage designation.
Trade Aggregation/Allocation
Page 42
Transactions for each client generally will be affected independently, unless PCA decides to purchase
or sell the same securities for several clients at approximately the same time. PCA may (but is not
obligated to) combine or “batch” such orders to obtain best execution, to negotiate more favorable
commission rates, or to allocate equitably among PCA’s client’s differences in prices and
commissions or other transaction costs that might have been obtained had such orders been placed
independently. Under this procedure, transactions will generally be averaged as to price and
allocated among PCA’s clients pro rata to the purchase and sale orders placed for each client on any
given day. To the extent that PCA determines to aggregate client orders for the purchase or sale of
securities, including securities in which PCA’s Supervised Persons may invest, PCA generally does so
in accordance with applicable rules promulgated under the Advisers Act and no-action guidance
provided by the staff of the SEC. PCA does not receive any additional compensation or remuneration
as a result of the aggregation. In the event that PCA determines that a prorated allocation is not
appropriate under the particular circumstances, the allocation will be made based upon other
relevant factors, which may include: (i) when only a small percentage of the order is executed, shares
may be allocated to the account with the smallest order or the smallest position or to an account that
is out of line with respect to security or sector weightings relative to other portfolios, with similar
mandates; (ii) allocations may be given to one account when one account has limitations in its
investment guidelines which prohibit it from purchasing other securities which are expected to
produce similar investment results and can be purchased by other accounts; (iii) if an account
reaches an investment guideline limit and cannot participate in an allocation, shares may be
reallocated to other accounts (this may be due to unforeseen changes in an account’s assets after an
order is placed); (iv) with respect to sale allocations, allocations may be given to accounts low in
cash; (v) in cases when a pro rata allocation of a potential execution would result in a de minimis
allocation in one or more accounts, PCA may exclude the account(s) from the allocation; the
transactions may be executed on a pro rata basis among the remaining accounts; or (vi) in cases
where a small proportion of an order is executed in all accounts, shares may be allocated to one or
more accounts on a random basis.
When PCA acts as a subadvisor they will not serve as an Investment Advisor to individual clients or
otherwise. However, as the Firm manages asset-allocation model portfolios made available to
Separate Advisors for the benefit of their Clients, the Firm may aggregate purchases or sales of any
security, instrument or obligation effected for multiple client accounts. Although such trade
aggregations potentially could be either advantageous or disadvantageous to any one or more
particular accounts, they will be effected only when we believe that to do so will be in the best interest
of the affected accounts.
Trade Errors
PCA’s policy is to identify and correct trade errors as promptly as possible without creating
disadvantage to the client or benefit to PCA in any way. As soon as a trade error is identified, PCA will
promptly proceed in correcting it. To the extent correction of the error results in a gain to a client’s
account, the gain will be held within the error account at the appropriate broker-dealer. Certain
broker-dealers may choose to donate a portion of this trade error account to charity; however, PCA
has no control over the amount donated or the charitable organization to which the donations are
sent. If it is determined that a trade error was caused by the executing broker-dealer, PCA will ensure
that the error is resolved and documented, and clients are reimbursed as necessary. The
documentation of such trade errors will be used in the firm’s best execution review process.
Clients of Separate Advisors should regularly review their custodial statements. In the event an error
is identified, clients should immediately inform his or her registered investment adviser of the error.
Upon notification, PCA will perform an analysis of the reported discrepancy. If PCA made an error
while placing the trade, PCA will seek to correct the error in a way that mitigates any losses.
Item 13. Review of Accounts
For those clients to whom PCA provides asset management services, PCA monitors those portfolios
as part of an ongoing process while regular account reviews are conducted on at least a calendar year
basis. For those clients to whom PCA provides financial planning and/or consulting services, reviews
are conducted on an “as needed” or “as requested” basis. Such reviews are conducted by one of PCA’s
Investment Adviser Representatives. All clients are encouraged to discuss their needs, goals, and
objectives with their Investment Adviser Representative and subsequently PCA and to keep PCA
informed of any changes thereto.
Unless otherwise agreed upon, clients are provided with transaction confirmation notices and
regular summary account statements directly from the broker-dealer or custodian for the client
accounts. Those clients to whom PCA provides asset management services may also receive a report
from PCA that may include such relevant account and/or market-related information such as an
inventory of account holdings and account performance as clients may request from time to time.
Clients should compare the account statements they receive from their custodian with those they
receive from PCA.
Page 43
Those clients to whom PCA provides financial planning services will not receive either written or
oral reports regarding their Financial Plans unless they enter into a subsequent written agreement
with PCA for post-Financial Plan services, which include additional meeting and/or updates to the
existing financial plan.
A. Periodic Reviews
The Firm manages asset-allocation model portfolios made available to Separate Advisors for the
benefit of their Clients. Periodically, PCA reviews Clients’ investment portfolios and repositions
assets to bring them closer to their target allocations, unless the Client or his/her Separate Advisor
has requested otherwise. It may be appropriate, under certain circumstances, to perform less and/or
initiate more frequent rebalancing (e.g. requested strategy change, significant additions or
withdrawals).
PCA’s Investment Committee determines the portfolio recommendation and rebalancing policy, the
approximate allocation percentages, and the acceptable variance level for each strategic model.
Particularly following rebalancing, variations from the target model allocation may occur at any time
and in varying amounts.
B. Factors that Will Trigger Non-Periodic Reviews
Please refer to Item 13 A.
C. Reports Provided to Clients
Separate Advisors and/or their Clients may receive reports containing information about the model
portfolio, asset allocation, performance, and fees. The Separate Advisors’ Clients will also receive
transaction confirmations and account statements from their selected Custodian/Broker-Dealer on
a monthly or quarterly basis.
Item 14. Client Referrals and Other Compensation
A. Economic Benefits
PCA does not receive any economic benefits such as sales awards or other prizes from any non- client
for providing services to the firm’s clients.
B. Client Referral
PCA has entered into Promoter arrangements with unrelated persons for Client referrals. These
arrangements will compensate the Promoter a portion of the advisory fee for a set period of time as
long as the client remains an advisory client of the Firm. Clients can also be referred as part of a one-
time flat fee. Clients introduced through a Promoter will not pay additional fees because of these
arrangements. Additional disclosures regarding these arrangements are provided during the account
opening process. As a matter of firm practice, the advisory fees paid to us by clients referred by
promoters may increase as a result of any referral.
Page 44
PCA has entered into promoter arrangements with unaffiliated registered investment advisers and,
where appropriate, PCA will refer a client to the unaffiliated RIA for services not offered thru PCA.
Under this agreement, PCA is paid a promoter fee for recommending clients use their services.
C. Other Compensation
PCA receives certain direct and indirect compensation from custodians Charles Schwab and Fidelity.
This compensation includes but is not limited to funds to apply to closed account fees when
transitioning advisors to PCA, access to onboarding specialists to assist in transitions and training
available for transitioning advisors and their staff. Any receipt of fees from the Custodian to pay
account closing costs are allocated back to the impacted client’s account(s). PCA’s receipt of
Additional Services does not diminish its duty to act in the best interests of its clients, including to
seek best execution of trades for client accounts. Please also refer to Item 5.E. for additional relevant
information and disclosures.
PCA pays various forms of direct and indirect compensation to certain Separate Advisors and its IARs,
which take the form of marketing, administrative, service, conference sponsorships, sharing of
advisory fee revenue, and fee reimbursements. Education and training support or services are also
available through PCA or its affiliate, Clarity 2 Prosperity, on a reduced or no cost basis. On occasion,
PCA provides logistical and financial support for Separate Advisor-hosted or IAR hosted educational
seminars for Clients or potential Clients. The amount of the direct and indirect compensation
described here varies depending on the level of business generated by the Separate Advisor or IAR.
PCA and its affiliates also offer eligible Separate Advisor IARs or PCA IARs additional financial
benefits through the Enterprise Partner Program (“EPP”). Based on C2Pe’s results, the EPP will
award certain Separate Advisor IARs or PCA IARs who conduct all investment advisory and fixed
insurance business with PCA and its applicable affiliates a pro-rata C2Pe equity grant.
Since Separate Advisors or PCA IARs may not receive these direct and indirect financial benefits
discussed above from other investment advisers and because the amount received may increase
based on the level of business directed to PCA and its affiliates. Separate Advisors and PCA IARs have
a financial incentive and conflict of interest to recommend PCA over other programs or services.
Item 15. Custody
PCA does not maintain custody of client funds or securities except to the extent that pursuant to PCA’s
Agreement and/or the separate agreement with any Financial Institution the client may authorize
PCA to debit the client’s account for the amount of PCA’s investment management fee and to directly
remit that fee to PCA in accordance with applicable custody rules.
The Financial Institutions recommended by PCA have agreed to send a statement to the client, at
least quarterly, indicating all amounts disbursed from the account including the amount of
management fees paid directly to PCA. In addition, as discussed in Item 13, PCA may also provide
periodic supplemental reports to clients. Clients should carefully review the statements sent directly
by the Financial Institutions and compare them to those received from PCA.
Page 45
Item 16. Investment Discretion
PCA is generally given the authority to exercise discretion on behalf of its investment management
clients. PCA is considered to exercise investment discretion over a client’s account if it can affect
transactions for the client without first having to seek the client’s consent. PCA is given this authority
through a limited power-of-attorney included in the Agreement between PCA and the client. Clients
may request a limitation on this authority (such as certain securities not to be bought or sold). PCA
takes discretion over the following activities:
•
•
•
•
The securities to be purchased or sold;
The amount of securities to be purchased or sold;
When transactions are made; and
The Independent Managers to be hired or fired.
The Firm maintains limited discretionary authority to construct and rebalance its Core Model
Portfolios and Specialized Strategies. PCA does not have investment discretion for SMAs, ADP , and
AdviserSelect Portfolios. PCA will allow clients to hold assets in non-discretionary accounts if
requested. This would include unmanaged accounts and certain types of models such as ADP or
AdviserSelect if requested.
Page 46
Item 17. Voting Client Securities
A. Proxy Voting
PCA does not vote proxies on behalf of its clients. Therefore, although PCA may provide discretionary
investment management services relative to client investment assets, it is the client that maintains
exclusive responsibility for: (i) directing the manner in which proxies solicited by issuers of
securities beneficially owned by the client shall be voted and (ii) making all elections relative to any
mergers, acquisitions, tender offers, bankruptcy proceeding or other type events pertaining to the
client’s investment assets. PCA and/or the client shall correspondingly instruct each custodian of the
assets to forward to the client copies of all proxies and shareholder communications relating to the
client’s investment assets. Clients can contact PCA at (440) 471- 0345 if they have questions
regarding a particular SMA.
For clients invested with Independent Managers and/or SMAs, such Independent Managers and/or
SMAs may vote proxies on behalf of clients. In the event an Independent Manager and/or SMAs does
indeed have a policy to vote proxies, clients maintain exclusive responsibility to: 1) direct the manner
in which proxies solicited by issuers of securities beneficially owned by the client shall be voted; and
2) make any elections pertaining to the client’s investment assets.
B. Legal Proceedings
Although PCA may have discretion over client accounts, it will not be responsible for handling client
claims in class action lawsuits or similar settlements involving securities owned by the client. Clients
will receive the paperwork for such claims directly from their account custodians. Each client should
verify with their custodian or other account administrator whether such claims are being made on
the client’s behalf by the custodian or if the client is expected to file such claims directly.
Item 18. Financial Information
Registered investment advisers are required in this Item to provide clients with certain financial
information or disclosures about PCA’s financial condition. PCA is well capitalized, has no financial
commitment that impairs its ability to meet contractual and fiduciary commitments to clients and
has not been the subject of a bankruptcy proceeding.
A. Prepayment of Financial Planning Fees
Because PCA does not require prepayment of more than $1,200 in fees six months or more in advance
where planning services cannot be provided, PCA is not required to include a balance sheet with this
disclosure brochure.
B. Financial Condition
PCA does not have any adverse financial conditions to disclose.
C. Bankruptcy
Page 47
PCA has never been the subject of a bankruptcy petition.