Overview
Assets Under Management: $240 million
Headquarters: TAMPA, FL
High-Net-Worth Clients: 111
Average Client Assets: $2 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (BRIGHTWATER ADVISORY BROCHURE)
Min | Max | Marginal Fee Rate |
---|---|---|
$0 | $500,000 | 1.35% |
$500,001 | and above | 0.90% |
Illustrative Fee Rates
Total Assets | Annual Fees | Average Fee Rate |
---|---|---|
$1 million | $11,250 | 1.12% |
$5 million | $47,250 | 0.94% |
$10 million | $92,250 | 0.92% |
$50 million | $452,250 | 0.90% |
$100 million | $902,250 | 0.90% |
Clients
Number of High-Net-Worth Clients: 111
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 82.00
Average High-Net-Worth Client Assets: $2 million
Total Client Accounts: 681
Discretionary Accounts: 654
Non-Discretionary Accounts: 27
Regulatory Filings
CRD Number: 169806
Last Filing Date: 2024-03-22 00:00:00
Website: HTTP://WWW.TAMPAASSET.COM
Form ADV Documents
Primary Brochure: BRIGHTWATER ADVISORY BROCHURE (2025-03-25)
View Document Text
March 25, 2025
Disclosure Brochure
4613 W. North A St.
Tampa, Florida 33609
813-251-6310
www.brightwateradvisory.com
This Disclosure Brochure (“Brochure”) provides information about the qualifications and business practices of
Brightwater Advisory, LLC (hereinafter “Brightwater” or the “Firm”). If you have any questions about the
contents of this Brochure, please contact the Firm at the telephone number listed above. The information in this
Brochure has not been approved or verified by the United States Securities and Exchange Commission (SEC) or
by any state securities authority. Additional information about the Firm is available on the SEC’s website at
www.adviserinfo.sec.gov. The Firm is a registered investment adviser. Registration does not imply any level of
skill or training.
Disclosure Brochure
Brightwater Advisory, LLC
Item 2. Material Changes
In this Item, Brightwater is required to discuss any material changes that have been made to the Brochure
since the last annual amendment dated March 22, 2024. The Firm does not have any material changes to
disclose.
Please note that other changes were made to this Brochure, which are not discussed in this summary.
Consequently, we encourage you to read the Brochure in its entirety.
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Item 3. Table of Contents
Item 2. Material Changes................................................................................................................................. 2
Item 3. Table of Contents ................................................................................................................................ 3
Item 4. Advisory Business ............................................................................................................................... 4
Item 5. Fees and Compensation........................................................................................................................ 6
Item 6. Performance-Based Fees and Side-by-Side Management ........................................................................ 8
Item 7. Types of Clients .................................................................................................................................. 8
Item 8. Methods of Analysis, Investment Strategies and Risk of Loss .................................................................. 9
Item 9. Disciplinary Information .................................................................................................................... 15
Item 10. Other Financial Industry Activities and Affiliations ............................................................................ 15
Item 11. Code of Ethics ................................................................................................................................. 16
Item 12. Brokerage Practices ......................................................................................................................... 17
Item 13. Review of Accounts ......................................................................................................................... 20
Item 14. Client Referrals and Other Compensation .......................................................................................... 21
Item 15. Custody .......................................................................................................................................... 21
Item 16. Investment Discretion ...................................................................................................................... 22
Item 17. Voting Client Securities.................................................................................................................... 22
Item 18. Financial Information ....................................................................................................................... 23
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Item 4. Advisory Business
Brightwater, which also conducts business as Tampa Asset Management, offers a variety of advisory
services, which include financial planning, consulting, and investment management services. Prior to
Brightwater rendering any of the foregoing advisory services, clients are required to enter into one or more
written agreements with Brightwater setting forth the relevant terms and conditions of the advisory
relationship (the “Advisory Agreement”).
Brightwater was formed in October 2013 and is wholly owned by David C. Maddux, Jr. and Kathleen N.
Maddux. As of December 31, 2024, Brightwater had $276,566,998 of assets under management,
$260,605,224 of which was managed on a discretionary basis and $15,961,774 of which was managed on a
non-discretionary basis.
While this Brochure generally describes the business of Brightwater, certain sections also discuss the
activities of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons
occupying a similar status or performing similar functions), employees or any other person who provides
investment advice on Brightwater’s behalf and is subject to the Firm’s supervision or control.
Investment and Wealth Management Services
Brightwater manages client investment portfolios on a discretionary or non-discretionary basis. In addition,
Brightwater provides certain clients with wealth management services which includes discretionary and/or
non-discretionary management of investment portfolios, as well as certain financial planning and consulting
services (as described below).
In managing client portfolios, Brightwater primarily allocates client assets among various mutual funds,
exchange-traded funds (“ETFs”), individual debt and equity securities, and/or certificates of deposit in
accordance with their stated investment objectives.
Where appropriate, the Firm also provides advice about any type of legacy position or other investment
held in client portfolios. Clients can engage Brightwater to manage and/or advise on certain investment
products that are not maintained at their primary custodian, such as variable life insurance and annuity
contracts and assets held in employer sponsored retirement plans and qualified tuition plans (i.e., 529 plans).
In these situations, Brightwater directs or recommends the allocation of client assets among the various
investment options available with the product. These assets are generally maintained at the underwriting
insurance company or the custodian designated by the product’s provider.
Brightwater tailors its investment management services to meet the needs of its individual clients and seeks
to ensure, on a continuous basis, that client portfolios are managed in a manner consistent with those needs
and objectives. Brightwater consults with clients on an initial and ongoing basis to assess their specific risk
tolerance, time horizon, liquidity constraints and other related factors relevant to the management of their
portfolios. Clients are advised to promptly notify Brightwater if there are changes in their financial situation
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or if they wish to place any limitations on the management of their portfolios. Clients can impose
reasonable restrictions or mandates on the management of their accounts if Brightwater determines, in its
sole discretion, the conditions would not materially impact the performance of a management strategy or
prove overly burdensome to the Firm’s management efforts.
Sponsor and Manager of Wrap Program
Brightwater also provides investment management services as the sponsor and manager of the Brightwater
Advisory Wrap Fee Program (the “Wrap Program”), a wrap fee program (i.e., an arrangement where
brokerage commissions and transaction costs are absorbed by the Firm), in order to simplify the payment
of management fees and brokerage expenses. Accounts managed through the Wrap Program are done so in
substantially the same manner as those managed under a non-wrap arrangement. Participants in the Wrap
Program may pay a higher aggregate fee than if investment management and brokerage services are
purchased separately. Additional information about the Wrap Program is available in Brightwater’s Wrap
Fee Program Brochure, which appears as Part 2A, Appendix 1 of the Firm’s Form ADV.
Financial Planning and Consulting Services
Brightwater offers clients a broad range of financial planning and consulting services, which includes any
or all of the following functions:
Business Planning;
Cash Flow Forecasting;
Financial Reporting;
Investment Consulting
Limited Tax Planning
Retirement Planning;
Risk Management;
Charitable Giving;
Distribution Planning; and
Manager Due Diligence.
In performing these services, Brightwater is not required to verify any information received from the client or
from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized to rely on
such information. Brightwater recommends certain clients engage the Firm for additional related services
and/or other professionals to implement its recommendations. Clients are advised that a conflict of interest
exists for the Firm to recommend that clients engage Brightwater or its affiliates to provide (or continue to
provide) additional services for compensation, including investment management services. Clients retain
absolute discretion over all decisions regarding implementation and are under no obligation to act upon any
of the recommendations made by Brightwater. Clients are advised that it remains their responsibility to
promptly notify the Firm of any change in their financial situation or investment objectives for the purpose of
reviewing, evaluating or revising Brightwater’s recommendations and/or services.
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Item 5. Fees and Compensation
Brightwater offers services on a fee basis, which includes fixed and/or hourly fees, as well as fees based
upon assets under management or advisement or the performance of the account.
Investment Management and Wealth Management Fees
Brightwater offers its investment management and wealth management services for an annual fee based on
the amount of assets under the Firm’s management.
For accounts managed as part of the Wrap Program, this management fee varies between 100 and 150 basis
points (1.00 % – 1.50 %) in accordance with the following blended fee schedule:
PORTFOLIO VALUE BASE FEE
First $500,000 1.50%
Above $500,000 1.00%
For accounts managed outside of the Wrap Program, this management fee varies between 90 and 135 basis
points (0.90% - 1.35%) in accordance with the following blended fee schedule:
PORTFOLIO VALUE BASE FEE
First $500,000 1.35%
Above $500,000 0.90%
The annual fee is prorated and charged quarterly, in advance, based upon the market value of the assets
being managed by Brightwater on the last day of the previous billing period.
If assets in excess of $25,000 are deposited into or withdrawn from an account after the inception of a
billing period, the fee payable with respect to such assets is adjusted to reflect the interim change in portfolio
value. For the initial period of an engagement, the fee is calculated on a pro rata basis. In the event the
Advisory Agreement is terminated, the fee for the final billing period is prorated through the effective date
of the termination and the outstanding or unearned portion of the fee is charged or refunded to the client,
as appropriate.
Additionally, for asset management services the Firm provides with respect to certain client holdings (e.g.,
held-away assets, accommodation accounts, alternative investments, etc.), Brightwater may negotiate a fee
rate that differs from the range set forth above. Further, Brightwater considers cash (i.e., money market
funds) to be an asset class and as a result, Brightwater includes such funds in our fee calculation, regardless
of our fee model. At times, our fee will exceed the money market yield. The client should review all fees
charged by funds, brokers, Brightwater, and others to fully understand the total amount of fees paid by the
client for investment and financial‐related services.
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Financial Planning and Consulting Fees
Brightwater generally provides its Financial Planning Services in conjunction with discretionary or non-
discretionary portfolio management as part of its Wealth Management Services. In limited circumstances,
Brightwater offers consulting services on a stand-alone basis through a separate Advisory Agreement. In
doing so, Brightwater charges a fixed fee or hourly fee under a stand-alone engagement. These fees are
negotiable, but range from $400 to $3,000 on a fixed fee basis and from $200 to $400 on an hourly basis,
depending upon the scope and complexity of the services and the professional rendering the financial
planning and/or the consulting services. If the client engages the Firm for additional investment advisory
services, Brightwater may offset all or a portion of its fees for those services based upon the amount paid
for the financial planning and/or consulting services.
The terms and conditions of the financial planning and/or consulting engagement are set forth in the
Advisory Agreement and Brightwater requires one-half of the fee (estimated hourly or fixed) payable upon
execution of the Advisory Agreement. The outstanding balance is due upon delivery of the financial plan
or completion of the agreed upon services. The Firm does not, however, take receipt of $1,200 or more in
prepaid fees in excess of six months in advance of services rendered.
Fee Discretion
Brightwater may, in its sole discretion, negotiate to charge a lesser fee based upon certain criteria, such as
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, pre-existing/legacy client relationship, account retention
and pro bono activities.
Additional Fees and Expenses
In addition to the advisory fees paid to Brightwater, clients also incur certain charges imposed by other third
parties, such as broker-dealers, custodians, trust companies, banks and other financial institutions
(collectively “Financial Institutions”). These additional charges include securities brokerage commissions,
transaction fees, custodial fees, charges imposed directly by a mutual fund or ETF in a client’s account, as
disclosed in the fund’s prospectus (e.g., fund management fees and other fund expenses), deferred sales
charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes
on brokerage accounts and securities transactions. The Firm’s brokerage practices are described at length
in Item 12, below.
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Direct Fee Debit
Clients provide Brightwater with the authority to directly debit their accounts for payment of the investment
advisory fees. The Financial Institutions that act as the qualified custodian for client accounts, from which
the Firm retains the authority to directly deduct fees, have agreed to send statements to clients not less than
quarterly detailing all account transactions, including any amounts paid to Brightwater. Alternatively, clients
may elect to have Brightwater send a separate invoice for direct payment.
Account Additions and Withdrawals
Clients can make additions to and withdrawals from their account at any time, subject to Brightwater’s right
to terminate an account. Additions can be in cash or securities provided that the Firm reserves the right to
liquidate any transferred securities or declines to accept particular securities into a client’s account. Clients
can withdraw account assets on notice to Brightwater, subject to the usual and customary securities
settlement procedures. However, the Firm designs its portfolios as long-term investments and the
withdrawal of assets may impair the achievement of a client’s investment objectives. Brightwater may
consult with its clients about the options and implications of transferring securities. Clients are advised that
when transferred securities are liquidated, they may be subject to transaction fees, short-term redemption
fees, fees assessed at the mutual fund level (e.g., contingent deferred sales charges) and/or tax ramifications.
Item 6. Performance-Based Fees and Side-by-Side Management
Brightwater does not provide any services for a performance-based fee (i.e., a fee based on a share of capital
gains or capital appreciation of a client’s assets).
Item 7. Types of Clients
Brightwater offers services to individuals, high net worth individuals, charitable organizations, pension
and profit sharing plans, corporations and other business entities.
.
There are no minimum investment amounts or conditions required for establishing an account managed
by Brightwater. However, all clients are required to execute an Advisory Agreement for services prior
to commencing any work.
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Item 8. Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Brightwater’s primary method of analysis is fundamental in nature. Fundamental analysis involves
assessing valuation metrics, the economic and political conditions that affect the overall trends of the
markets. Brightwater analyzes macroeconomic and political factors that it believes may influence market
trends—such as whether the economy is expanding or contracting, inflation levels and trends, changes in
tax policy, and Fed monetary policy decisions.
Brightwater utilizes technical analysis on a more limited basis, technical analysis involves assessing trends,
such as the analysis of whether the stock market is trending up or down. This assessment along with client
investment objectives and time horizons can influence the decision to make tactical changes to asset
allocation in client portfolios. Brightwater’s analysis of whether interest rates are trending up or down is
also used in making tactical changes in asset allocation, as well as average bond market maturities and
duration in client portfolios.
Investment Strategies
Brightwater’s wealth management process is based on our core philosophy of finding value opportunities,
both relative and absolute, under all market conditions, while still embracing the simplest and basic concept
of risk reduction – diversification.
Each portfolio is invested based on the client’s individual needs, as determined by Brightwater through
initial and ongoing consultations to gain an understanding of the client’s objectives for growth and income,
risk sensitivity, level of knowledge, understanding and investment experience.
Brightwater has developed model portfolios for each of its investment strategies that blend various asset
classes and sleeves (i.e., buckets or silos) of asset classes together for general risk profiles. Some sleeves
use index funds to achieve broad exposure to an asset class, while other sleeves have an active security
selection and management component to them. Our process for constructing our model portfolios is a
combination of:
Top-down asset allocation that is influenced and guided by outside research providers;
Bottom-up security or fund selection that is based on quantitatively driven value metrics; and
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Risk management overlay on the targeted portfolio allocation, which is based upon current
and expected market conditions and which is designed to allow for a minor portion of the
portfolio to directly affect the overall expected volatility of the portfolio by investing in
equity ETFs to increase the expected volatility or using short-term bonds or cash to somewhat
reduce the expected volatility.
Top-down investing involves analyzing the “big picture” to determine the health of the economy and to
forecast which industries will generate the best returns. The top-down allocation weightings are directly
influenced by research providers such as Ned Davis Research (www.ndr.com), among others, the focus of
which is a balanced measure of fundamental, quantitative and technical factors around asset classes against
a strategic benchmark. Our bottom-up selection of individual stocks is primarily driven by quantitative value
metrics using fundamental data provided by Morningstar.
Both traditional technical analysis of chart patterns and quantitatively derived trend assessment are used
when attempting to optimize a buy or a sell, as well as the size of the total position within the model. Our
investment models may be used in varying combinations over time for a given client, depending upon the
client’s individual circumstances.
Utilizing various investment types (e.g., common stocks, individual bonds, mutual funds, ETFs, etc.),
Brightwater may invest in the following asset classes, without limitation:
Bonds, which includes sub-categories such as treasuries,
Preferred Stocks;
municipals, corporates, mortgage-backed securities, high yield,
bank notes and international bonds;
Real Estate Investment Trusts;
Master Limited Partnerships;
Commodities;
Equities, which includes sub-categories such as large,
Alternatives; and
Cash.
mid and small capital US stocks, international stocks
and emerging markets stocks;
Brightwater strives to maintain the client’s target allocation within a range of 15% above the target for
equities (up to 100%) and 25% below the target weighting for equities. In some market environments,
Brightwater may decide to temporarily hold much less than 25% below the target in equities in client
accounts, if Brightwater’s assessment warrants a need to reduce risk and focus on preservation of capital.
Brightwater primarily engages in long-term investing. This means securities are purchased with the
expectation that the value of those securities will grow over a relatively long period of time, generally
greater than one year. However, in certain instances, short-term purchases of securities may be made with
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the expectation of selling them within a relatively short period of time, generally less than one year, to take
advantage of the securities’ short term price fluctuations.
Risk of Loss
All investing and trading activities risk the loss of capital. Although we will attempt to moderate these risks,
no assurance can be given that the investment activities of an account we advise will achieve the investment
objectives of such account or avoid losses. Direct and indirect investing in securities involves risk of loss
that you should be prepared to bear. We do not represent or guarantee that our services or methods of
analysis can or will predict future results, successfully identify market tops or bottoms, or insulate you from
losses due to market corrections or declines. We cannot offer any guarantees or promises that your financial
goals and objectives will be met. Past performance is in no way an indication of future performance. It is
important that you understand the risks associated with investing in the types of investments and strategies
listed above.
Except as may otherwise be provided by law, we are not liable to clients for:
• Any loss that you may suffer by reason of any investment decision made or other action taken or omitted by
us in good faith;
• Any loss arising from our adherence to your instructions or the disregard of our recommendations made to
you; or
• Any act or failure to act by a custodian or other third party to your account.
The information included in this Brochure does not include every potential risk associated with an
investment strategy, technique or type of security applicable to a particular client account. You are
encouraged to ask questions regarding risks applicable to a particular strategy or investment product and
read all product-specific risk disclosures. It is your responsibility to give us complete information and to
notify us of any changes in financial circumstances or goals.
There are certain additional risks associated when investing in securities; including, but not limited to:
• Market Risk: Either the stock market as a whole, or the value of an individual company or fund, goes down
resulting in a decrease in the value of client investments. This is also referred to as systemic risk.
• Legal and Regulatory Risks: The regulation of the U.S. and non-U.S. securities and futures markets has
undergone substantial change in recent years and such change may continue. In particular, in light of the
recent market turmoil there have been numerous proposals, including bills that have been introduced in the
U.S. Congress, for substantial revisions to the regulation of financial institutions generally. Some of the
additional regulation includes requirements that private fund managers register as investment advisers under
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the Advisers Act and disclose various information to regulators about the positions, counterparties and other
exposures of the private funds managed by such managers. Further, the practice of short selling has been
the subject of numerous temporary restrictions, and similar restrictions may be promulgated at any time.
Such restrictions may adversely affect the returns of Underlying Investment Funds that utilize short selling.
The effect of such regulatory change on the accounts and/or the underlying investment funds, while
impossible to predict, could be substantial and adverse.
•
Inflation Risk: When inflation is present, a dollar today will not buy as much as a dollar next year, because
purchasing power is eroding at the rate of inflation. The Firm’s portfolios face inflation risk, which results
from the variation in the value of cash flows from a financial instrument due to inflation, as measured in terms
of purchasing power.
• Market or Interest Rate Risk: The price of most fixed income securities move in the opposite direction of
the change in interest rates. For example, as interest rates rise, the prices of fixed income securities fall. If the
Firm holds a fixed income security to maturity, the change in its price before maturity may have little impact
on the Firm portfolios’ performance. However, if the Firm determines to sell the fixed income security
before the maturity date, an increase in interest rates could result in a loss.
• Market Volatility: The profitability of the portfolios substantially depends upon the Firm correctly assessing
the future price movements of stocks, bonds, options on stocks, and other securities and the movements of
interest rates. The Firm cannot guarantee that it will be successful in accurately predicting price and interest
rate movements.
• Material Non-Public Information: By reason of their responsibilities in connection with other activities of
the Firm and/or its principals or employees, certain principals or employees of the Firm and/or its affiliates
may acquire confidential or material non-public information or be restricted from initiating transactions in
certain securities. The Firm will not be free to act upon any such information. Due to these restrictions, the
Firm may not be able to initiate a transaction that it otherwise might have initiated and may not be able to
sell an investment that it otherwise might have sold.
• Accuracy of Public Information: The Firm selects investments, in part, on the basis of information and data
filed by issuers with various government regulators or made directly available to the Firm by the issuers or
through sources other than the issuers. Although the Firm evaluates all such information and data and
sometimes seeks independent corroboration when it’s considered appropriate and reasonably available, the
Firm is not in a position to confirm the completeness, genuineness, or accuracy of such information and
data. In some cases, complete and accurate information is not available.
• Trading Limitations: For all securities, instruments and/or assets listed on an exchange, including options
listed on a public exchange, the exchange generally has the right to suspend or limit trading under certain
circumstances. Such suspensions or limits could render certain strategies difficult to complete or continue
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and subject the account to loss. Also, such a suspension could render it impossible for the Firm to liquidate
positions and thereby expose the Client account to potential losses.
• Recommendation of Particular Types of Securities: In some cases, the Firm recommends mutual funds.
There are several risks involved with these funds. These funds have portfolio managers that trade the fund’s
investments in agreement with the fund’s objective and in line with the fund prospectus. While these
investments generally provide diversification there are some risks involved especially if the fund is
concentrated in a particular sector of the market, uses leverage, or concentrates in a certain type of security
(i.e., foreign equities). The returns on mutual funds can be reduced by the costs to manage the funds and
the shares rise and fall in value according to the supply and demand. Open end funds may have a diluted
effect on other investors’ interest due to the structure of the fund while closed end funds have limited shares
which rise and fall in value according to supply and demand in the market. In addition, closed end funds are
priced daily and as a result they may trade differently than the daily net asset value (NAV).
• Firm’s Investment Activities: The Firm’s investment activities involve a significant degree of risk. The
performance of any investment is subject to numerous factors which are neither within the control of nor
predictable by the Firm. Such factors include a wide range of economic, political, competitive and other
conditions (including acts of terrorism and war) that may affect investments in general or specific industries
or companies. The markets may be volatile, which may adversely affect the ability of the Firm to realize
profits on behalf of its Clients. As a result of the nature of the Firm’s investing activities, it is possible that
the Firm’s results may fluctuate substantially from period to period.
• Equity (Stock) Market Risk: Common stocks are susceptible to general stock market fluctuations and to
volatile increases and decreases in value as market confidence in and perceptions of their issuers change. If
you held common stock, or common stock equivalents, of any given issuer, you would generally be exposed
to greater risk than if you held preferred stocks and debt obligations of the issuer.
• Company Risk: When investing in stock positions, there is always a certain level of company or industry
specific risk that is inherent in each investment. This is also referred to as unsystematic risk and can be
reduced through appropriate diversification. There is the risk that the company will perform poorly or have
its value reduced based on factors specific to the company or its industry. For example, if a company’s
employees go on strike or the company receives unfavorable media attention for its actions, the value of the
company may be reduced.
• Risks Associated with Fixed Income: When investing in fixed income instruments such as bonds or notes,
the issuer may default on the bond and be unable to make payments. Further, interest rates may increase and
the principal value of your investment may decrease. Individuals who depend on set amounts of periodically
paid income face the risk that inflation will erode their spending power.
• ETF and Mutual Fund Risk: When investing in an Exchange-Traded Fund (ETF) or mutual fund, a client
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will bear additional expenses based on the client’s pro rata share of the ETF’s or mutual fund’s operating
expenses, including the potential duplication of management fees. The risk of owning an ETF or mutual
fund generally reflects the risks of owning the underlying securities the ETF or mutual fund holds. Clients
may incur brokerage costs when purchasing or selling ETFs.
• Options Risk: Options on securities may be subject to greater fluctuations in value than an investment in
the underlying securities. Purchasing and writing put and call options are highly specialized activities and
entail greater than ordinary investment risks.
• Liquidity Risk: Certain assets may not be readily converted into cash or may have a very limited market in
which they trade. Thus, you may experience the risk that your investment or assets within your investment
may not be able to be liquidated quickly, thus, extending the period of time by which you may receive the
proceeds from your investment. Liquidity risk can also result in unfavorable pricing when exiting (i.e., not
being able to quickly get out of an investment before the price drops significantly) a particular investment
and therefore, can have a negative impact on investment returns.
• Management Risk: Your investments will vary with the success and failure of our investment strategies,
research, analysis and determination of portfolio securities. If you implement our financial planning
recommendations and our investment strategies do not produce the expected results, you may not achieve
your objectives.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be reinvested at a
potentially lower rate of return (i.e., interest rate). This primarily relates to bonds.
• Call Risk: Bonds that are callable carry an additional risk because they may be called prior to maturity
depending on current interest rates thereby increasing the likelihood that reinvestment risk may be realized.
• Credit Risk: The price of a bond depends on the issuer’s credit rating, or perceived ability to pay its debt
obligations. Consequently, increases in an issuer’s credit risk, may negatively impact the value of a bond
investment.
• Speculation Risk: The securities markets are populated by traders whose primary interest is in making short‐
term profits by speculating whether the price of a security will go up or go down. The speculative actions
of these traders may increase market volatility that could drive down the prices of securities.
• Geopolitical Risk: The risk an investment's returns could suffer as a result of political changes or instability
in a country. Instability affecting investment returns could stem from a change in government, legislative
bodies, other foreign policy makers or military control.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against the
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currency of the investment’s originating country. This is also referred to as exchange rate risk.
• Foreign Market Risk: The securities markets of many foreign countries, including emerging countries, have
substantially less trading volume than the securities markets of the United States, and securities of some
foreign companies are less liquid and more volatile than securities of comparable United States companies.
As a result, foreign securities markets may be subject to greater influence by adverse events generally
affecting the market, by large investors’ trading significant blocks of securities, or by large dispositions of
securities, than as it is in the United States. The limited liquidity of some foreign markets may affect our
ability to acquire or dispose of securities at a price and time it believes is advisable. Further, many foreign
governments are less stable than that of the United States. There can be no assurance that any significant,
sustained instability would not increase the risks of investing in the securities markets of certain countries.
• Counterparty and Broker Credit Risk: Certain assets will be exposed to the credit risk of the counterparties
when engaging in exchange‐traded or off‐exchange transactions. There may be a risk of loss of assets on
deposit with or in the custody of a broker in the event of the broker’s bankruptcy, the bankruptcy of any
clearing broker through which the broker executes and clears transactions, or the bankruptcy of an exchange
clearinghouse.
• Leverage Risk: Brightwater does employ leverage in the implementation of its investment strategies. In
addition, some ETFs and CEFs also employ leverage. Leverage increases returns to investors if the
investment strategy earns a greater return on leveraged investments than the strategy’s cost of such leverage.
Although it is not Brightwater’s strategy to incur margin, Brightwater will do so when directed by a client;
however, the use of leverage exposes investors to additional levels of risk and loss that could be substantial.
Item 9. Disciplinary Information
Brightwater has not been involved in any legal or disciplinary events that are material to a client’s
evaluation of its advisory business or the integrity of its management.
Item 10. Other Financial Industry Activities and Affiliations
This item requires investment advisers to disclose certain financial industry activities and affiliations.
Not applicable.
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Disclosure Brochure
Brightwater Advisory, LLC
Item 11. Code of Ethics
Brightwater has adopted a code of ethics in compliance with applicable securities laws (“Code of Ethics”)
that sets forth the standards of conduct expected of its Supervised Persons. Brightwater’s Code of Ethics
contains written policies reasonably designed to prevent certain unlawful practices such as the use of
material non-public information by the Firm or any of its Supervised Persons and the trading by the same
of securities ahead of clients in order to take advantage of pending orders.
The Code of Ethics also requires certain of Brightwater’s personnel to report their personal securities
holdings and transactions and obtain pre-approval of certain investments (e.g., initial public offerings,
limited offerings). However, the Firm’s Supervised Persons are permitted to buy or sell securities that it
also recommends to clients if done in a fair and equitable manner that is consistent with the Firm’s policies
and procedures. This Code of Ethics has been established recognizing that some securities trade in
sufficiently broad markets to permit transactions by certain personnel to be completed without any
appreciable impact on the markets of such securities. Therefore, under limited circumstances, exceptions
may be made to the policies stated below.
When the Firm is engaging in or considering a transaction in any security on behalf of a client, no
Supervised Person with access to this information may knowingly effect for themselves or for their
immediate family (i.e., spouse, minor children and adults living in the same household) a transaction in that
security unless:
the transaction has been completed;
the transaction for the Supervised Person is completed as part of a batch trade with clients;
or
a decision has been made not to engage in the transaction for the client.
These requirements are not applicable to: (i) direct obligations of the Government of the United States; (ii)
money market instruments, bankers’ acceptances, bank certificates of deposit, commercial paper, repurchase
agreements and other high quality short-term debt instruments, including repurchase agreements; (iii) shares
issued by mutual funds or money market funds; and (iv) shares issued by unit investment trusts that are
invested exclusively in one or more mutual funds.
Clients and prospective clients may contact Brightwater to request a copy of its Code of Ethics.
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Disclosure Brochure
Brightwater Advisory, LLC
Item 12. Brokerage Practices
Recommendation of Broker-Dealers for Client Transactions
As discussed above, in Item 5, Brightwater shall generally recommend that clients utilize the brokerage and
clearing services of Schwab. Factors which Brightwater considers in recommending Schwab or any other
broker-dealer to clients include their respective financial strength, reputation, execution, pricing, research
and service. Schwab enables Brightwater to obtain many mutual funds without transaction charges and
other securities at nominal transaction charges. The commissions and/or transaction fees charged by
Schwab may be higher or lower than those charged by other Financial Institutions.
its policies and procedures regarding
The commissions paid by Brightwater’s clients comply with Brightwater’s duty to obtain “best execution.”
Clients may pay commissions that are higher than another qualified Financial Institution might charge to
effect the same transaction where Brightwater determines that the commissions are reasonable in relation
to the value of the brokerage and research services received. In seeking best execution, the determinative
factor is not the lowest possible cost, but whether the transaction represents the best qualitative execution,
taking into consideration the full range of a Financial Institution’s services, including among others, the
value of research provided, execution capability, commission rates, and responsiveness. Brightwater seeks
competitive rates but may not necessarily obtain the lowest possible commission rates for client transactions.
its
Brightwater periodically and systematically reviews
recommendation of Financial Institutions in light of its duty to obtain best execution.
The client may direct Brightwater in writing to use a particular Financial Institution to execute some or all
transactions for the client. In that case, the client will negotiate terms and arrangements for the account
with that Financial Institution, and Brightwater will not seek better execution services or prices from other
Financial Institutions or be able to “batch” client transactions for execution through other Financial
Institutions with orders for other accounts managed by Brightwater (as described below). As a result, the
client may pay higher commissions or other transaction costs or greater spreads, or receive less favorable
net prices, on transactions for the account than would otherwise be the case. Subject to its duty of best
execution, Brightwater may decline a client’s request to direct brokerage if, in Brightwater’s sole discretion,
such directed brokerage arrangements would result in additional operational difficulties.
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Brightwater Advisory, LLC
Consistent with obtaining best execution, brokerage transactions may be directed to certain broker-dealers
in return for investment research products and/or services which assist Brightwater in its investment
decision-making process. Such research generally will be used to service all of Brightwater’s clients, but
brokerage commissions paid by one client may be used to pay for research that is not used in managing that
client’s portfolio. The receipt of investment research products and/or services as well as the allocation of
the benefit of such investment research products and/or services poses a conflict of interest because
Brightwater does not have to produce or pay for the products or services.
Software and Support Provided by Financial Institutions
Brightwater may receive from Schwab, without cost to Brightwater, computer software and related systems
support, which allow Brightwater to better monitor client accounts maintained at Schwab. Brightwater may
receive the software and related support without cost because Brightwater renders investment management
services to clients that maintain assets at Schwab. The software and related systems support may benefit
Brightwater, but not its clients directly. In fulfilling its duties to its clients, Brightwater endeavors at all
times to put the interests of its clients first. Clients should be aware, however, that Brightwater’s receipt of
economic benefits from a broker-dealer creates a conflict of interest since these benefits may influence
Brightwater’s choice of broker-dealer over another broker-dealer that does not furnish similar software,
systems support, or services.
These services generally are available to independent investment advisors on an unsolicited basis, at no
charge to them so long as a total of at least $10 million of the advisor’s clients’ assets are maintained in
accounts at Schwab Advisor Services. Schwab’s services include brokerage services that are related to the
execution of securities transactions, custody, research, including that in the form of advice, analyses and
reports, and access to mutual funds and other investments that are otherwise generally available only to
institutional investors or would require a significantly higher minimum initial investment.
For client accounts maintained in its custody, Schwab generally does not charge separately for custody
services but is compensated by account holders through commissions or other transaction-related or asset-
based fees for securities trades that are executed through Schwab or that settle into Schwab accounts.
Schwab also makes available to the Firm other products and services that benefit the Firm, but may not
benefit its clients’ accounts. These benefits may include national, regional or Firm specific educational
events organized and/or sponsored by Schwab. Other potential benefits may include occasional business
entertainment of personnel of Brightwater by Schwab personnel, including meals, invitations to sporting
events, including golf tournaments, and other forms of entertainment, some of which may accompany
educational opportunities. Other of these products and services assist Brightwater in managing and
administering clients’ accounts. These include software and other technology (and related technological
training) that provide access to client account data (such as trade confirmations and account statements),
facilitate trade execution (and allocation of aggregated trade orders for multiple client accounts), provide
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Disclosure Brochure
Brightwater Advisory, LLC
research, pricing information and other market data, facilitate payment of the Firm's fees from its clients’
accounts, and assist with back-office training and support functions, recordkeeping and client reporting.
Many of these services generally may be used to service all or some substantial number of the Firm’s
accounts, including accounts not maintained at Schwab. Schwab also makes available to Brightwater other
services intended to help the Firm manage and further develop its business enterprise. These services may
include professional compliance, legal and business consulting, publications and conferences on practice
management, information technology, business succession, regulatory compliance, employee benefits
providers, human capital consultants, insurance and marketing. In addition, Schwab may make available,
arrange and/or pay vendors for these types of services rendered to the Firm by independent third parties.
Schwab may discount or waive fees it would otherwise charge for some of these services or pay all or a part
of the fees of a third-party providing these services to the Firm. While, as a fiduciary, Brightwater endeavors
to act in its clients’ best interests, the Firm's recommendation that clients maintain their assets in accounts at
Schwab may be based in part on the benefits received and not solely on the nature, cost or quality of custody
and brokerage services provided by Schwab, which creates a potential conflict of interest.
Brokerage for Client Referrals
Brightwater does not consider, in selecting or recommending broker-dealers, whether the Firm receives
client referrals from the Financial Institutions or other third party.
Directed Brokerage
The client may direct Brightwater in writing to use a particular Financial Institution to execute some or all
transactions for the client. In that case, the client will negotiate terms and arrangements for the account
with that Financial Institution and the Firm will not seek better execution services or prices from other
Financial Institutions or be able to “batch” client transactions for execution through other Financial
Institutions with orders for other accounts managed by Brightwater (as described above). As a result, the
client may pay higher commissions or other transaction costs, greater spreads or may receive less favorable
net prices, on transactions for the account than would otherwise be the case. Subject to its duty of best
execution, Brightwater may decline a client’s request to direct brokerage if, in the Firm’s sole discretion,
such directed brokerage arrangements would result in additional operational difficulties.
Trade Aggregation
Transactions for each client will be effected independently, unless Brightwater decides to purchase or sell
the same securities for several clients at approximately the same time. Brightwater may (but is not obligated
to) combine or “batch” such orders to obtain best execution, to negotiate more favorable commission rates
or to allocate equitably among the Firm’s clients differences in prices and commissions or other transaction
costs that might not have been obtained had such orders been placed independently. Under this procedure,
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Disclosure Brochure
Brightwater Advisory, LLC
transactions will be averaged as to price and allocated among Brightwater’s clients pro rata to the purchase
and sale orders placed for each client on any given day. To the extent that the Firm determines to aggregate
client orders for the purchase or sale of securities, including securities in which Brightwater’s Supervised
Persons may invest, the Firm does so in accordance with applicable rules promulgated under the Advisers
Act and no-action guidance provided by the staff of the U.S. Securities and Exchange Commission.
Brightwater does not receive any additional compensation or remuneration as a result of the aggregation.
In the event that the Firm determines that a prorated allocation is not appropriate under the particular
circumstances, the allocation will be made based upon other relevant factors, which include: (i) when only
a small percentage of the order is executed, shares may be allocated to the account with the smallest order
or the smallest position or to an account that is out of line with respect to security or sector weightings
relative to other portfolios, with similar mandates; (ii) allocations may be given to one account when one
account has limitations in its investment guidelines which prohibit it from purchasing other securities which
are expected to produce similar investment results and can be purchased by other accounts; (iii) if an account
reaches an investment guideline limit and cannot participate in an allocation, shares may be reallocated to
other accounts (this may be due to unforeseen changes in an account’s assets after an order is placed); (iv)
with respect to sale allocations, allocations may be given to accounts low in cash; (v) in cases when a pro
rata allocation of a potential execution would result in a de minimis allocation in one or more accounts, the
Firm may exclude the account(s) from the allocation; the transactions may be executed on a pro rata basis
among the remaining accounts; or (vi) in cases where a small proportion of an order is executed in all
accounts, shares may be allocated to one or more accounts on a random basis.
Item 13. Review of Accounts
Account Reviews
For those clients to whom Brightwater provides investment management services, Brightwater monitors
those portfolios as part of an ongoing process while regular account reviews are conducted on at least a
quarterly basis. In addition, Brightwater will meet with clients in person or on the phone at least annually,
to discuss changes in their current or future financial condition, to review their investment objectives, asset
allocation, holdings, and performance, and to discuss any changes in direction that should be made.
For those clients to whom Brightwater provides investment planning and/or consulting services, reviews
are conducted on an “as needed” basis. Reviews are conducted by the investment adviser representatives
of Brightwater, David C. Maddux, Jr. and Barry W. Brinside. All clients are encouraged to discuss their
needs, goals, and objectives with Brightwater and to keep Brightwater informed of any changes thereto.
Unless otherwise agreed upon, clients are provided with transaction confirmation notices and regular
summary account statements directly from the broker-dealer or custodian for the client accounts. Those
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Disclosure Brochure
Brightwater Advisory, LLC
clients to whom Brightwater provides investment advisory services will also receive a report from
Brightwater that may include such relevant account and/or market-related information such as an inventory
of account holdings and account performance on a quarterly basis. Clients should compare the account
statements they receive from their custodian with those they receive from Brightwater.
Those clients to whom Brightwater provides consulting services will receive reports from Brightwater
summarizing its analysis and conclusions as requested by the client or otherwise agreed to in writing by
Brightwater.
Account Statements and Reports
Clients are provided with transaction confirmation notices and regular summary account statements directly
from the Financial Institutions where their assets are custodied. From time-to-time or as otherwise
requested, clients may also receive written or electronic reports from Brightwater and/or an outside service
provider, which contain certain account and/or market-related information, such as an inventory of account
holdings or account performance. Clients should compare the account statements they receive from their
custodian with any documents or reports they receive from Brightwater or an outside service provider.
Item 14. Client Referrals and Other Compensation
Brightwater is required to disclose any relationship or arrangement where it receives an economic benefit
from a third party (non-client) for providing advisory services. In addition, Brightwater is required to
disclose any direct or indirect compensation that it provides for client referrals. Brightwater does not have
any required disclosures to this Item.
Item 15. Custody
The Advisory Agreement and/or the separate agreement with any Financial Institution authorize Brightwater
to debit client accounts for payment of the Firm’s fees and to directly remit that those funds to the Firm in
accordance with applicable custody rules. The Financial Institutions that act as the qualified custodian for
client accounts, from which the Firm retains the authority to directly deduct fees, have agreed to send
statements to clients not less than quarterly detailing all account transactions, including any amounts paid to
Brightwater.
In addition, as discussed in Item 13, Brightwater will also send, or otherwise make available, periodic
supplemental reports to clients. Clients should carefully review the statements sent directly by the Financial
Institutions and compare them to those received from Brightwater.
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Disclosure Brochure
Brightwater Advisory, LLC
Item 16. Investment Discretion
Brightwater is given the authority to exercise discretion on behalf of clients. Brightwater is considered to
exercise investment discretion over a client’s account if it can effect and/or direct transactions in client
accounts without first seeking their consent. Brightwater is given this authority through a power-of-attorney
included in the agreement between Brightwater and the client. Clients may request a limitation on this
authority (such as certain securities not to be bought or sold). Brightwater takes discretion over the
following activities:
The securities to be purchased or sold;
The amount of securities to be purchased or sold; and
When transactions are made.
Item 17. Voting Client Securities
Brightwater accepts the authority to vote a client’s securities (i.e., proxies) on their behalf. When
Brightwater accepts such responsibility, it will only cast proxy votes in a manner consistent with the best
interest of its clients. Absent special circumstances, which are fully described in Brightwater’s Proxy
Voting Policies and Procedures, all proxies will be voted consistent with guidelines established and
described in Brightwater’s Proxy Voting Policies and Procedures, as they may be amended from time-to-
time. Clients may contact Brightwater to request information about how Brightwater voted proxies for that
client’s securities or to get a copy of Brightwater’s Proxy Voting Policies and Procedures. A brief summary
of Brightwater’s Proxy Voting Policies and Procedures is as follows:
Brightwater has formed a Proxy Voting Committee that will be responsible for monitoring
corporate actions, making voting decisions in the best interest of clients, and ensuring that
proxies are submitted in a timely manner.
The Proxy Voting Committee will generally vote proxies according to Brightwater’s then
current Proxy Voting Guidelines. The Proxy Voting Guidelines include many specific
examples of voting decisions for the types of proposals that are most frequently presented,
including: composition of the board of directors; approval of independent auditors;
management and director compensation; anti-takeover mechanisms and related issues;
changes to capital structure; corporate and social policy issues; and issues involving mutual
funds.
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Disclosure Brochure
Brightwater Advisory, LLC
Although the Proxy Voting Guidelines are followed as a general policy, certain issues are
considered on a case-by-case basis based on the relevant facts and circumstances. Since
corporate governance issues are diverse and continually evolving, Brightwater devotes an
appropriate amount of time and resources to monitor these changes.
Clients cannot direct Brightwater’s vote on a particular solicitation but can revoke
Brightwater’s authority to vote proxies.
In situations where there may be a conflict of interest in the voting of proxies due to business or personal
relationships that Brightwater maintains with persons having an interest in the outcome of certain votes,
Brightwater takes appropriate steps to ensure that its proxy voting decisions are made in the best interest of
its clients and are not the product of such conflict.
Item 18. Financial Information
Brightwater is not required to disclose any financial information due to the following:
The Firm does not require or solicit the prepayment of more than $1,200 in fees six months
or more in advance of services rendered;
The Firm does not have a financial condition that is reasonably likely to impair its ability to
meet contractual commitments to clients; and
The Firm has not been the subject of a bankruptcy petition at any time during the past ten
years.
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Additional Brochure: BRIGHTWATER ADVISORY WRAP PROGRAM (2025-03-25)
View Document Text
Wrap Fee Program Brochure
March 25, 2025
2020
4613 W. North A St.
Tampa, Florida 33609
813-251-6310
www.brightwateradvisory.com
This Wrap Fee Program Brochure (“Brochure”) provides information about the qualifications and business
practices of Brightwater Advisory, LLC (hereinafter, “Brightwater” or the “Firm”). If you have any questions
about the contents of this Brochure, please contact the Firm at the telephone number listed above. The
information in this Brochure has not been approved or verified by the United States Securities and Exchange
Commission (SEC) or by any state securities authority. Additional information about the Firm is available on the
SEC’s website at www.adviserinfo.sec.gov. The Firm is a registered investment adviser. Registration does not
imply any level of skill or training.
Brightwater Advisory, LLC
Wrap Fee Program Brochure
Brochure
Item 2. Material Changes
In this Item, Brightwater is required to discuss any material changes that have been made to the Brochure
since the last annual amendment dated March 22, 2024. The Firm does not have any material changes to
disclose.
Please note that other changes were made to this Brochure, which are not discussed in this summary.
Consequently, we encourage you to read the Brochure in its entirety.
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Brightwater Advisory, LLC
Wrap Fee Program Brochure
Brochure
Item 3. Table of Contents
Item 2. Material Changes................................................................................................................................. 2
Item 3. Table of Contents ................................................................................................................................ 3
Item 4. Advisory Business ............................................................................................................................... 4
Item 5. Account Requirements and Types of Clients...........................................................................................7
Item 6. Portfolio Manager Selection and Evaluation…………... ........................................................................ 7
Item 7. Client Information Provided to Portfolio Managers...............................................................................16
Item 8. Client Contact with Portfolio Managers……………………...................................................................17
Item 9. Additional Information... .................................................................................................................... 17
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Brightwater Advisory, LLC
Wrap Fee Program Brochure
Brochure
Item 4. Advisory Business
The Brightwater Advisory Wrap Fee Program (the “Program”) is an investment advisory program
sponsored by Brightwater. In addition to the Program, the Firm offers a variety of advisory services,
which include financial planning, consulting, and investment management services under different
arrangements than those described herein. Prior to Brightwater rendering any of the foregoing advisory
services, clients are required to enter into one or more written agreements (the “Advisory Agreement”)
with Brightwater setting forth the relevant terms.
Brightwater was formed in October 2013 and is wholly owned by David C. Maddux, Jr. and Kathleen N.
Maddux. As of December 31, 2024, Brightwater had $276,566,998 of assets under management,
$260,605,224 of which was managed on a discretionary basis and $15,961,774 of which was managed on a
non-discretionary basis.
While this Brochure generally describes the business of Brightwater, certain sections also discuss the
activities of its Supervised Persons, which refer to the Firm’s officers, partners, directors (or other persons
occupying a similar status or performing similar functions), employees or any other person who provides
investment advice on Brightwater’s behalf and is subject to the Firm’s supervision or control.
Description of the Program
The Program is offered as a wrap fee program, which provides clients with the ability to trade in certain
investment products without incurring separate brokerage commissions or transaction charges. A wrap fee
program is considered any arrangement under which clients receive investment advisory services (which
may include portfolio management or advice concerning the selection of other investment advisers) and the
execution of client transactions for a specified fee or fees not based upon transactions in their accounts.
Clients must also open a new securities brokerage account and complete a new account agreement with
Schwab Advisor Services™ (“Schwab”) or another broker-dealer that Brightwater approves under the
Program (collectively “Financial Institutions”).
At the onset of the Program, clients complete an investor profile describing their individual investment
objectives, liquidity and cash flow needs, time horizon and risk tolerance, as well as any other factors
pertinent to their specific financial situations. After an analysis of the relevant information, Brightwater
assists its clients in developing an appropriate strategy for managing their assets. Clients’ investment
portfolios are generally managed on a discretionary or non-discretionary basis by Brightwater’s investment
adviser representatives. Brightwater generally allocates clients’ assets among the various investment
products available under the Program, as described further in Item 6 (below).
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Brightwater Advisory, LLC
Wrap Fee Program Brochure
Brochure
Fees for Participation in the Program
The Program is offered on a fee basis, meaning participants pay a single annualized fee based upon assets
under management (“Program Fee”).
This Program Fee generally varies between 100 and 150 basis points (1.00 % – 1.50 %) in accordance
with the following blended fee schedule:
PORTFOLIO VALUE BASE FEE
First $500,000 1.50%
Above $500,000 1.00%
The annual fee is prorated and charged quarterly, in advance, based upon the market value of the assets
being managed by Brightwater on the last day of the previous billing period.
If assets in excess of $25,000 are deposited into or withdrawn from an account after the inception of a
billing period, the fee payable with respect to such assets is adjusted to reflect the interim change in
portfolio value. For the initial period of an engagement, the fee is calculated on a pro rata basis. In the
event the Advisory Agreement is terminated, the fee for the final billing period is prorated through the
effective date of the termination and the outstanding or unearned portion of the fee is charged or refunded
to the client, as appropriate.
Fee Comparison
As referenced above, a portion of the fees paid to Brightwater are used to cover certain securities brokerage
commissions and transactional costs attributed to the management of its clients’ portfolios. Services
provided through the Program may cost clients more or less than purchasing these services separately. The
number of transactions made in clients’ accounts, as well as the commissions charged for each transaction,
determines the relative cost of the Program versus paying for execution on a per transaction basis and paying
a separate fee for advisory services. Fees paid for the Program may also be higher or lower than fees charged
by other sponsors of comparable investment advisory programs. Because the Firm pays for the brokerage
fees, the Firm has an incentive to engage in less transactions, or transactions that cost less to the Firm,
including the use of mutual funds that do not have transaction charges, but have higher expenses to the
client. The Firm reviews the frequency and type of investments made in client accounts to act in the client’s
best interest.
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Brightwater Advisory, LLC
Fee Discretion
Brightwater, in its sole discretion, may negotiate to charge a lesser fee based upon certain criteria, such as
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to be
managed, related accounts, account composition, pre-existing/legacy client relationship, account retention
and pro bono activities.
Other Charges
In addition to the advisory fees paid to Brightwater, clients may also incur certain charges imposed by
other third parties, such as broker-dealers, custodians, trust companies, banks and other financial
institutions. These additional charges may include fees attributable to alternative assets, reporting charges,
margin costs, charges imposed directly by a mutual fund or ETF in a client’s account, as disclosed in the
fund’s prospectus (e.g., fund Program Fees and other fund expenses), fees and commission for assets not
held with Schwab (such as 401(k) or 529 plan assets), deferred sales charges, odd-lot differentials, transfer
taxes, wire transfer and electronic fund fees.
Direct Fee Debit
In addition to the advisory fees paid to Brightwater, clients may also incur certain charges imposed by
other third parties, such as broker-dealers, custodians, trust companies, banks and other financial
institutions. These additional charges may include fees attributable to alternative assets, reporting charges,
margin costs, charges imposed directly by a mutual fund or ETF in a client’s account, as disclosed in the
fund’s prospectus (e.g., fund Program Fees and other fund expenses), fees and commission for assets not
held with the Financial Institutions offered in the Program such as 401(k) or 529 plan assets as well as for
fees for trades executed away from that Financial Institution (a conflict of interest exists where the Firm
avoids expenses by trading through a different Financial Institution), mark-ups and mark-downs on fixed-
income transactions which cannot be paid by the Firm (or it is overly burdensome to determine the
amount of such mark-ups / downs), deferred sales charges, odd-lot differentials, transfer taxes, wire
transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities
transactions.
Account Additions and Withdrawals
Clients may make additions to and withdrawals from their account at any time, subject to Brightwater’s
right to terminate an account. Additions may be in cash or securities provided that the Firm reserves the
right to liquidate any transferred securities or decline to accept particular securities into a client’s account.
Clients may withdraw account assets on notice to Brightwater, subject to the usual and customary
securities settlement procedures. However, Brightwater designs its portfolios as long-term investments
and the withdrawal of assets may impair the achievement of a client’s investment objectives. Brightwater
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Brightwater Advisory, LLC
may consult with its clients about the options and implications of transferring securities. Clients are
advised that when transferred securities are liquidated, they may be subject to transaction fees, fees
assessed at the mutual fund level (e.g., contingent deferred sales charge) and/or tax ramifications.
Compensation for Recommending the Program
Brightwater has no internal arrangements in place whereby persons recommending the Program are
entitled to receive additional compensation as a result of clients’ participation. A person recommending
the Program will not earn more compensation than he or she would otherwise receive if a client elected
another investment management program.
Item 5. Account Requirements and Types of Clients
Brightwater offers services to individuals, high net worth individuals, charitable organizations, pension
and profit sharing plans and corporations and business entities.
Minimum Account Requirements
Brightwater does not impose a stated minimum fee or minimum portfolio value for starting and
maintaining an investment management relationship.
Item 6. Portfolio Manager Selection and Evaluation
Brightwater acts as the sponsor and sole portfolio manager under the Program.
Investment and Wealth Management Services
Brightwater manages client investment portfolios on a discretionary or non-discretionary basis through the
Program. In addition, Brightwater provides certain clients with wealth management services which
includes discretionary and/or non-discretionary management of investment portfolios, as well as certain
financial planning and consulting services (as described below).
In managing client portfolios, Brightwater primarily allocates client assets among various mutual funds,
exchange-traded funds (“ETFs”), individual debt and equity securities, and/or certificates of deposit in
accordance with their stated investment objectives.
Where appropriate, the Firm also provides advice about any type of legacy position or other investment
held in client portfolios. Clients can engage Brightwater to manage and/or advise on certain investment
products that are not maintained at their primary custodian, such as variable life insurance and annuity
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Brightwater Advisory, LLC
contracts and assets held in employer sponsored retirement plans and qualified tuition plans (i.e., 529
plans). In these situations, Brightwater directs or recommends the allocation of client assets among the
various investment options available with the product. These assets are generally maintained at the
underwriting insurance company or the custodian designated by the product’s provider.
Brightwater tailors its investment management services to meet the needs of its individual clients and seeks
to ensure, on a continuous basis, that client portfolios are managed in a manner consistent with those needs
and objectives. Brightwater consults with clients on an initial and ongoing basis to assess their specific risk
tolerance, time horizon, liquidity constraints and other related factors relevant to the management of their
portfolios. Clients are advised to promptly notify Brightwater if there are changes in their financial situation
or if they wish to place any limitations on the management of their portfolios. Clients can impose reasonable
restrictions or mandates on the management of their accounts if Brightwater determines, in its sole
discretion, the conditions would not materially impact the performance of a management strategy or prove
overly burdensome to the Firm’s management efforts.
Financial Planning and Consulting Services
As set forth above, Brightwater offers clients a broad range of financial planning and consulting services
through the Program, which include any or all of the following functions:
Business Planning;
Retirement Planning;
Cash Flow Forecasting;
Risk Management;
Charitable Giving;
Distribution Planning;
Financial Reporting;
Investment Consulting; and
Limited Tax Planning;
Manager Due Diligence.
In performing these services, Brightwater is not required to verify any information received from the client
or from the client’s other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized to
rely on such information. Brightwater recommends certain clients engage the Firm for additional related
service and/or other professionals to implement its recommendations. Clients are advised that a conflict of
interest exists for the Firm to recommend that clients engage Brightwater or its affiliates to provide (or
continue to provide) additional services for compensation, including investment management services.
Clients retain absolute discretion over all decisions regarding implementation and are under no obligation
to act upon any of the recommendations made by Brightwater. Clients are advised that it remains their
responsibility to promptly notify the Firm of any change in their financial situation or investment objectives
for the purpose of reviewing, evaluating or revising Brightwater’s recommendations and/or services.
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Side-By-Side Managment
Brightwater does not provide any services for a performance-based fee (i.e., a fee based on a share of capital
gains or capital appreciation of a client’s assets).
Methods of Analysis
Brightwater’s primary method of analysis is fundamental in nature. Fundamental analysis involves assessing
valuation metrics, the economic and political conditions that affect the overall trends of the markets.
Brightwater analyzes macroeconomic and political factors that it believes may influence market trends—
such as whether the economy is expanding or contracting, inflation levels and trends, changes in tax policy,
and Fed monetary policy decisions.
Brightwater utilizes technical analysis on a more limited basis, technical analysis involves assessing trends,
such as the analysis of whether the stock market is trending up or down. This assessment, along with client
investment objectives and time horizons, can influence the decision to make tactical changes to asset
allocation in client portfolios. Brightwater’s analysis of whether interest rates are trending up or down is
also used in making tactical changes in asset allocation, as well as average bond market maturities and
duration in client portfolios.
Investment Strategies
Brightwater’s wealth management process is based on our core philosophy of finding value opportunities,
both relative and absolute, under all market conditions, while still embracing the simplest and basic concept
of risk reduction – diversification.
Each portfolio is invested based on the client’s individual needs, as determined by Brightwater through
initial and ongoing consultations to gain an understanding of the client’s objectives for growth and income,
risk sensitivity, level of knowledge, understanding and investment experience.
Brightwater has developed model portfolios for each of its investment strategies that blend various asset
classes and sleeves (i.e., buckets or silos) of asset classes together for general risk profiles. Some sleeves
use index funds to achieve broad exposure to an asset class, while other sleeves have an active security
selection and management component to them. Our process for constructing our model portfolios is a
combination of:
Top-down asset allocation that is influenced and guided by outside research providers;
Bottom-up security or fund selection that is based on quantitatively driven value metrics; and
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Risk management overlay on the targeted portfolio allocation, which is based upon current and expected
market conditions and which is designed to allow for a minor portion of the portfolio to directly affect
the overall expected volatility of the portfolio by investing in equity ETFs to increase the expected
volatility or using short-term bonds or cash to somewhat reduce the expected volatility.
Top-down investing involves analyzing the “big picture” to determine the health of the economy and to
forecast which industries will generate the best returns. The top-down allocation weightings are directly
influenced by research providers such as Ned Davis Research (www.ndr.com), among others, the focus
of which is a balanced measure of fundamental, quantitative and technical factors around asset classes
against a strategic benchmark. Our bottom-up selection of individual stocks is primarily driven by
quantitative value metrics using fundamental data provided by Morningstar.
Both traditional technical analysis of chart patterns and quantitatively derived trend assessment are used
when attempting to optimize a buy or a sell, as well as the size of the total position within the model.
Our investment models may be used in varying combinations over time for a given client, depending
upon the client’s individual circumstances.
Utilizing various investment types (e.g., common stocks, individual bonds, mutual funds, ETFs, etc.),
Brightwater may invest in the following asset classes, without limitation:
Bonds, which includes sub-categories such as treasuries,
Preferred Stocks;
municipals, corporates, mortgage-backed securities, high yield,
bank notes and international bonds;
Real Estate Investment Trusts;
Master Limited Partnerships;
Commodities;
Equities, which includes sub-categories such as large,
Alternatives; and
Cash.
mid and small capital US stocks, international stocks
and emerging markets stocks;
Brightwater strives to maintain the client’s target allocation within a range of 15% above the target for
equities (up to 100%) and 25% below the target weighting for equities. In some market environments,
Brightwater may decide to temporarily hold much less than 25% below the target in equities in client
accounts, if Brightwater’s assessment warrants a need to reduce risk and focus on preservation of capital.
Brightwater primarily engages in long-term investing. This means securities are purchased with the
expectation that the value of those securities will grow over a relatively long period of time, generally greater
than one year. However, in certain instances, short-term purchases of securities may be made with the
expectation of selling them within a relatively short period of time, generally less than one year, to take
advantage of the securities’ short term price fluctuations.
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Risk of Loss
All investing and trading activities risk the loss of capital. Although we will attempt to moderate these risks,
no assurance can be given that the investment activities of an account we advise will achieve the investment
objectives of such account or avoid losses. Direct and indirect investing in securities involves risk of loss
that you should be prepared to bear. We do not represent or guarantee that our services or methods of
analysis can or will predict future results, successfully identify market tops or bottoms, or insulate you from
losses due to market corrections or declines. We cannot offer any guarantees or promises that your financial
goals and objectives will be met. Past performance is in no way an indication of future performance. It is
important that you understand the risks associated with investing in the types of investments and strategies
listed above.
Except as may otherwise be provided by law, we are not liable to clients for:
• Any loss that you may suffer by reason of any investment decision made or other action taken or
omitted by us in good faith;
• Any loss arising from our adherence to your instructions or the disregard of our recommendations
made to you; or
• Any act or failure to act by a custodian or other third party to your account.
The information included in this Brochure does not include every potential risk associated with an
investment strategy, technique or type of security applicable to a particular client account. You are
encouraged to ask questions regarding risks applicable to a particular strategy or investment product and
read all product-specific risk disclosures. It is your responsibility to give us complete information and to
notify us of any changes in financial circumstances or goals.
There are certain additional risks associated when investing in securities; including, but not limited to:
• Market Risk: Either the stock market as a whole, or the value of an individual company or fund, goes down
resulting in a decrease in the value of client investments. This is also referred to as systemic risk.
• Legal and Regulatory Risks: The regulation of the U.S. and non-U.S. securities and futures markets has
undergone substantial change in recent years and such change may continue. In particular, in light of the
recent market turmoil there have been numerous proposals, including bills that have been introduced in the
U.S. Congress, for substantial revisions to the regulation of financial institutions generally. Some of the
additional regulation includes requirements that private fund managers register as investment advisers
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under the Advisers Act and disclose various information to regulators about the positions, counterparties
and other exposures of the private funds managed by such managers. Further, the practice of short selling
has been the subject of numerous temporary restrictions, and similar restrictions may be promulgated at any
time. Such restrictions may adversely affect the returns of Underlying Investment Funds that utilize short
selling. The effect of such regulatory change on the accounts and/or the underlying investment funds, while
impossible to predict, could be substantial and adverse.
•
Inflation Risk: When inflation is present, a dollar today will not buy as much as a dollar next year, because
purchasing power is eroding at the rate of inflation. The Firm’s portfolios face inflation risk, which results
from the variation in the value of cash flows from a financial instrument due to inflation, as measured in terms
of purchasing power.
• Market or Interest Rate Risk: The price of most fixed income securities move in the opposite direction of
the change in interest rates. For example, as interest rates rise, the prices of fixed income securities fall. If the
Firm holds a fixed income security to maturity, the change in its price before maturity may have little impact
on the Firm portfolios’ performance. However, if the Firm determines to sell the fixed income security
before the maturity date, an increase in interest rates could result in a loss.
• Market Volatility: The profitability of the portfolios substantially depends upon the Firm correctly assessing
the future price movements of stocks, bonds, options on stocks, and other securities and the movements of
interest rates. The Firm cannot guarantee that it will be successful in accurately predicting price and interest
rate movements.
• Material Non-Public Information: By reason of their responsibilities in connection with other activities of
the Firm and/or its principals or employees, certain principals or employees of the Firm and/or its affiliates
may acquire confidential or material non-public information or be restricted from initiating transactions in
certain securities. The Firm will not be free to act upon any such information. Due to these restrictions, the
Firm may not be able to initiate a transaction that it otherwise might have initiated and may not be able to
sell an investment that it otherwise might have sold.
• Accuracy of Public Information: The Firm selects investments, in part, on the basis of information and data
filed by issuers with various government regulators or made directly available to the Firm by the issuers or
through sources other than the issuers. Although the Firm evaluates all such information and data and
sometimes seeks independent corroboration when it’s considered appropriate and reasonably available, the
Firm is not in a position to confirm the completeness, genuineness, or accuracy of such information and
data. In some cases, complete and accurate information is not available.
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• Trading Limitations: For all securities, instruments and/or assets listed on an exchange, including options
listed on a public exchange, the exchange generally has the right to suspend or limit trading under certain
circumstances. Such suspensions or limits could render certain strategies difficult to complete or continue
and subject the account to loss. Also, such a suspension could render it impossible for the Firm to liquidate
positions and thereby expose the Client account to potential losses.
• Recommendation of Particular Types of Securities: In some cases, the Firm recommends mutual funds.
There are several risks involved with these funds. These funds have portfolio managers that trade the fund’s
investments in agreement with the fund’s objective and in line with the fund prospectus. While these
investments generally provide diversification there are some risks involved especially if the fund is
concentrated in a particular sector of the market, uses leverage, or concentrates in a certain type of security
(i.e., foreign equities). The returns on mutual funds can be reduced by the costs to manage the funds. And
the shares rise and fall in value according to the supply and demand. Open end funds may have a diluted
effect on other investors’ interest due to the structure of the fund while closed end funds have limited shares
which rise and fall in value according to supply and demand in the market. In addition, closed end funds are
priced daily and as a result they may trade differently than the daily net asset value (NAV).
• Firm’s Investment Activities: The Firm’s investment activities involve a significant degree of risk. The
performance of any investment is subject to numerous factors which are neither within the control of nor
predictable by the Firm. Such factors include a wide range of economic, political, competitive and other
conditions (including acts of terrorism and war) that may affect investments in general or specific industries
or companies. The markets may be volatile, which may adversely affect the ability of the Firm to realize
profits on behalf of its Clients. As a result of the nature of the Firm’s investing activities, it is possible that
the Firm’s results may fluctuate substantially from period to period.
• Equity (Stock) Market Risk: Common stocks are susceptible to general stock market fluctuations and to
volatile increases and decreases in value as market confidence in and perceptions of their issuers change. If
you held common stock, or common stock equivalents, of any given issuer, you would generally be exposed
to greater risk than if you held preferred stocks and debt obligations of the issuer.
• Company Risk: When investing in stock positions, there is always a certain level of company or industry
specific risk that is inherent in each investment. This is also referred to as unsystematic risk and can be
reduced through appropriate diversification. There is the risk that the company will perform poorly or have
its value reduced based on factors specific to the company or its industry. For example, if a company’s
employees go on strike or the company receives unfavorable media attention for its actions, the value of the
company may be reduced.
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• Risks Associated with Fixed Income: When investing in fixed income instruments such as bonds or notes,
the issuer may default on the bond and be unable to make payments. Further, interest rates may increase and
the principal value of your investment may decrease. Individuals who depend on set amounts of periodically
paid income face the risk that inflation will erode their spending power.
• ETF and Mutual Fund Risk: When investing in an Exchange-Traded Fund (ETF) or mutual fund, a client
will bear additional expenses based on the client’s pro rata share of the ETF’s or mutual fund’s operating
expenses, including the potential duplication of management fees. The risk of owning an ETF or mutual
fund generally reflects the risks of owning the underlying securities the ETF or mutual fund holds. Clients
may incur brokerage costs when purchasing or selling ETFs.
• Options Risk: Options on securities may be subject to greater fluctuations in value than an investment in the
underlying securities. Purchasing and writing put and call options are highly specialized activities and entail
greater than ordinary investment risks.
• Liquidity Risk: Certain assets may not be readily converted into cash or may have a very limited market in
which they trade. Thus, you may experience the risk that your investment or assets within your investment
may not be able to be liquidated quickly, thus, extending the period of time by which you may receive the
proceeds from your investment. Liquidity risk can also result in unfavorable pricing when exiting (i.e. not
being able to quickly get out of an investment before the price drops significantly) a particular investment
and therefore, can have a negative impact on investment returns.
• Management Risk: Your investments will vary with the success and failure of our investment strategies,
research, analysis and determination of portfolio securities. If you implement our financial planning
recommendations and our investment strategies do not produce the expected results, you may not achieve
your objectives.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be reinvested at a
potentially lower rate of return (i.e., interest rate). This primarily relates to bonds.
• Call Risk: Bonds that are callable carry an additional risk because they may be called prior to maturity
depending on current interest rates thereby increasing the likelihood that reinvestment risk may be realized.
• Credit Risk: The price of a bond depends on the issuer’s credit rating, or perceived ability to pay its debt
obligations. Consequently, increases in an issuer’s credit risk, may negatively impact the value of a bond
investment.
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• Speculation Risk: The securities markets are populated by traders whose primary interest is in making short‐
term profits by speculating whether the price of a security will go up or go down. The speculative actions of
these traders may increase market volatility that could drive down the prices of securities.
• Geopolitical Risk: The risk an investment's returns could suffer as a result of political changes or instability
in a country. Instability affecting investment returns could stem from a change in government, legislative
bodies, other foreign policy makers or military control.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against the
currency of the investment’s originating country. This is also referred to as exchange rate risk.
• Foreign Market Risk: The securities markets of many foreign countries, including emerging countries, have
substantially less trading volume than the securities markets of the United States, and securities of some
foreign companies are less liquid and more volatile than securities of comparable United States companies.
As a result, foreign securities markets may be subject to greater influence by adverse events generally
affecting the market, by large investors’ trading significant blocks of securities, or by large dispositions of
securities, than as it is in the United States. The limited liquidity of some foreign markets may affect our
ability to acquire or dispose of securities at a price and time it believes is advisable. Further, many foreign
governments are less stable than that of the United States. There can be no assurance that any significant,
sustained instability would not increase the risks of investing in the securities markets of certain countries.
• Counterparty and Broker Credit Risk: Certain assets will be exposed to the credit risk of the counterparties
when engaging in exchange‐traded or off‐exchange transactions. There may be a risk of loss of assets on
deposit with or in the custody of a broker in the event of the broker’s bankruptcy, the bankruptcy of any
clearing broker through which the broker executes and clears transactions, or the bankruptcy of an exchange
clearinghouse.
• Leverage Risk: Brightwater does employ leverage in the implementation of its investment strategies. In
addition, some ETFs and CEFs also employ leverage. Leverage increases returns to investors if the
investment strategy earns a greater return on leveraged investments than the strategy’s cost of such leverage.
Although it is not Brightwater’s strategy to incur margin, Brightwater will do so when directed by a client;
however, the use of leverage exposes investors to additional levels of risk and loss that could be substantial.
Voting Client Securities
Brightwater accepts the authority to vote a client’s securities (i.e., proxies) on their behalf. When
Brightwater accepts such responsibility, it will only cast proxy votes in a manner consistent with the best
interest of its clients. Absent special circumstances, which are fully- described in Brightwater’s Proxy
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Voting Policies and Procedures, all proxies will be voted consistent with guidelines established and
described in Brightwater’s Proxy Voting Policies and Procedures, as they may be amended from time-to-
time. Clients may contact Brightwater to request information about how Brightwater voted proxies for that
client’s securities or to get a copy of Brightwater’s Proxy Voting Policies and Procedures. A brief summary
of Brightwater’s Proxy Voting Policies and Procedures is as follows:
Brightwater has formed a Proxy Voting Committee that will be responsible for monitoring
corporate actions, making voting decisions in the best interest of clients, and ensuring that proxies
are submitted in a timely manner.
The Proxy Voting Committee will generally vote proxies according to Brightwater’s then current
Proxy Voting Guidelines. The Proxy Voting Guidelines include many specific examples of
voting decisions for the types of proposals that are most frequently presented, including:
composition of the board of directors; approval of independent auditors; management and
director compensation; anti-takeover mechanisms and related issues; changes to capital structure;
corporate and social policy issues; and issues involving mutual funds.
Although the Proxy Voting Guidelines are followed as a general policy, certain issues are
considered on a case-by-case basis based on the relevant facts and circumstances. Since corporate
governance issues are diverse and continually evolving, Brightwater devotes an appropriate
amount of time and resources to monitor these changes.
Clients cannot direct Brightwater’s vote on a particular solicitation but can revoke Brightwater’s
authority to vote proxies.
In situations where there may be a conflict of interest in the voting of proxies due to business or personal
relationships that Brightwater maintains with persons having an interest in the outcome of certain votes,
Brightwater takes appropriate steps to ensure that its proxy voting decisions are made in the best interest of
its clients and are not the product of such conflict.
Item 7. Client Information Provided to Portfolio Managers
In this Item, Brightwater is required to describe the type and frequency of the information it communicates
to the Independent Managers, if any, managing its clients’ investment portfolios. Brightwater acts as the
sole portfolio manager under the Program and, as such, the Firm has no information to disclose in relation
to this Item.
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Item 8. Client Contact with Portfolio Managers
In this Item, Brightwater is required to describe any restrictions on clients’ ability to contact and consult
with the portfolio managers managing their investment portfolios. There are no restrictions on clients’
ability to correspond with Brightwater, which acts as the sole portfolio manager under the Program.
Item 9. Additional Information
Disciplinary Information
Brightwater has not been involved in any legal or disciplinary events that are material to a client’s
evaluation of its advisory business or the integrity of its management.
Other Financial Industry Activities and Affiliations
This item requires investment advisers to disclose certain financial industry activities and affiliations.
Not applicable.
Code of Ethics
Brightwater has adopted a code of ethics in compliance with applicable securities laws (“Code of Ethics”)
that sets forth the standards of conduct expected of its Supervised Persons. Brightwater’s Code of Ethics
contains written policies reasonably designed to prevent certain unlawful practices such as the use of
material non-public information by the Firm or any of its Supervised Persons and the trading by the same
of securities ahead of clients in order to take advantage of pending orders.
The Code of Ethics also requires certain of Brightwater’s personnel to report their personal securities
holdings and transactions and obtain pre-approval of certain investments (e.g., initial public offerings,
limited offerings). However, the Firm’s Supervised Persons are permitted to buy or sell securities that it
also recommends to clients if done in a fair and equitable manner that is consistent with the Firm’s policies
and procedures. This Code of Ethics has been established recognizing that some securities trade in
sufficiently broad markets to permit transactions by certain personnel to be completed without any
appreciable impact on the markets of such securities. Therefore, under limited circumstances, exceptions
may be made to the policies stated below.
When the Firm is engaging in or considering a transaction in any security on behalf of a client, no
Supervised Person with access to this information may knowingly effect for themselves or for their
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immediate family (i.e., spouse, minor children and adults living in the same household) a transaction in that
security unless:
the transaction has been completed;
the transaction for the Supervised Person is completed as part of a batch trade with clients;
or
a decision has been made not to engage in the transaction for the client.
These requirements are not applicable to: (i) direct obligations of the Government of the United States; (ii)
money market instruments, bankers’ acceptances, bank certificates of deposit, commercial paper, repurchase
agreements and other high quality short-term debt instruments, including repurchase agreements; (iii) shares
issued by mutual funds or money market funds; and (iv) shares issued by unit investment trusts that are
invested exclusively in one or more mutual funds.
Clients and prospective clients may contact Brightwater to request a copy of its Code of Ethics.
Account Reviews
For those clients to whom Brightwater provides investment management services, Brightwater monitors
those portfolios as part of an ongoing process while regular account reviews are conducted on at least a
quarterly basis. In addition, Brightwater will meet with clients in person or on the phone at least annually,
to discuss changes in their current or future financial condition, to review their investment objectives, asset
allocation, holdings, and performance, and to discuss any changes in direction that should be made.
For those clients to whom Brightwater provides investment planning and/or consulting services, reviews
are conducted on an “as needed” basis. Reviews are conducted by the investment adviser representatives
of Brightwater, David C. Maddux, Jr. and Barry W. Brindise. All clients are encouraged to discuss their
needs, goals, and objectives with Brightwater and to keep Brightwater informed of any changes thereto.
Unless otherwise agreed upon, clients are provided with transaction confirmation notices and regular
summary account statements directly from the broker-dealer or custodian for the client accounts. Those
clients to whom Brightwater provides investment advisory services will also receive a report from
Brightwater that may include such relevant account and/or market-related information such as an inventory
of account holdings and account performance on a quarterly basis. Clients should compare the account
statements they receive from their custodian with those they receive from Brightwater.
Those clients to whom Brightwater provides consulting services will receive reports from Brightwater
summarizing its analysis and conclusions as requested by the client or otherwise agreed to in writing by
Brightwater.
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Account Statements and General Reports
Clients are provided with transaction confirmation notices and regular summary account statements directly
from the Financial Institutions where their assets are custodied. From time-to-time or as otherwise
requested, clients may also receive written or electronic reports from Brightwater and/or an outside service
provider, which contain certain account and/or market-related information, such as an inventory of account
holdings or account performance. Clients should compare the account statements they receive from their
custodian with any documents or reports they receive from Brightwater or an outside service provider.
Client Referrals
The Firm does not currently provide compensation to any third-party solicitors for client referrals.
Receipt of Economic Benefit and Brokerage Practices
Brightwater may receive from Schwab, without cost to Brightwater, computer software and related systems
support, which allow Brightwater to better monitor client accounts maintained at Schwab. Brightwater may
receive the software and related support without cost because Brightwater renders investment management
services to clients that maintain assets at Schwab. The software and related systems support may benefit
Brightwater, but not its clients directly. In fulfilling its duties to its clients, Brightwater endeavors, at all
times, to put the interests of its clients first. Clients should be aware, however, that Brightwater’s receipt of
economic benefits from a broker-dealer creates a conflict of interest since these benefits may influence
Brightwater’s choice of broker-dealer over another broker-dealer that does not furnish similar software,
systems support, or services.
These services generally are available to independent investment advisors on an unsolicited basis, at no
charge to them so long as a total of at least $10 million of the advisor’s clients’ assets are maintained in
accounts at Schwab Advisor Services. Schwab’s services include brokerage services that are related to the
execution of securities transactions, custody, research, including that in the form of advice, analyses and
reports, and access to mutual funds and other investments that are otherwise generally available only to
institutional investors or would require a significantly higher minimum initial investment.
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For client accounts maintained in its custody, Schwab generally does not charge separately for custody
services but is compensated by account holders through commissions or other transaction-related or asset-
based fees for securities trades that are executed through Schwab or that settle into Schwab accounts.
Schwab also makes available to the Firm other products and services that benefit the Firm but may not
benefit its clients’ accounts. These benefits may include national, regional or Firm specific educational
events organized and/or sponsored by Schwab. Other potential benefits may include occasional business
entertainment of personnel of Brightwater by Schwab personnel, including meals, invitations to sporting
events, including golf tournaments, and other forms of entertainment, some of which may accompany
educational opportunities. Other of these products and services assist Brightwater in managing and
administering clients’ accounts. These include software and other technology (and related technological
training) that provide access to client account data (such as trade confirmations and account statements),
facilitate trade execution (and allocation of aggregated trade orders for multiple client accounts), provide
research, pricing information and other market data, facilitate payment of the Firm's fees from its clients’
accounts, and assist with back-office training and support functions, recordkeeping and client reporting.
Many of these services generally may be used to service all or some substantial number of the Firm’s
accounts, including accounts not maintained at Schwab. Schwab also makes available to Brightwater other
services intended to help the Firm manage and further develop its business enterprise. These services may
include professional compliance, legal and business consulting, publications and conferences on practice
management, information technology, business succession, regulatory compliance, employee benefits
providers, human capital consultants, insurance and marketing. In addition, Schwab may make available,
arrange and/or pay vendors for these types of services rendered to the Firm by independent third parties.
Schwab may discount or waive fees it would otherwise charge for some of these services or pay all or a part
of the fees of a third-party providing these services to the Firm. While, as a fiduciary, Brightwater endeavors
to act in its clients’ best interests, the Firm's recommendation that clients maintain their assets in accounts
at Schwab may be based in part on the benefits received and not solely on the nature, cost or quality of
custody and brokerage services provided by Schwab, which creates a potential conflict of interest.
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Financial Information
Brightwater is not required to disclose any financial information due to the following:
The Firm does not require or solicit the prepayment of more than $1,200 in fees six months or more in
advance of services rendered;
The Firm does not have a financial condition that is reasonably likely to impair its ability to meet
contractual commitments to clients; and
The Firm has not been the subject of a bankruptcy petition at any time during the past ten years.
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