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Firm Brochure - Form ADV Part 2A
This brochure provides information about the qualifications and business practices of Boardwalk Financial
Strategies LLC. If you have any questions about the contents of this brochure, please contact us at (262)
423-7552 or by email at: mike@boardwalk-fs.com. The information in this brochure has not been approved
or verified by the United States Securities and Exchange Commission or by any state securities authority.
Boardwalk Financial Strategies, LLC is a Registered Investment Adviser. Registration with the United
States Securities and Exchange Commission or any state securities authority does not imply a certain
level of skill or training.
Additional information about Boardwalk Financial Strategies LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. Boardwalk Financial Strategies LLC’s CRD number is: 165048.
128 Cottonwood Avenue
Hartland, Wisconsin 53029
(262) 423-7552
mike@boardwalk-fs.com
Version Date: March 5, 2025
Item 2: Material Changes
This brochure provides prospective clients with information about Boardwalk Financial Strategies, LLC
that should be considered before or at the time of obtaining our advisory services.
This brochure is required to be updated at least annually, or sooner when material changes to our
business take place.
Each year we will deliver to you, by no later than April 30th, a free updated brochure that includes or is
accompanied by a summary of material changes; or a summary of material changes and an offer to
provide a copy of the updated brochure and how to obtain it.
The summary below discusses only material changes since our last annual update of this
brochure dated March 15, 2024:
• The Firm has moved from 385 Williamstown, Suite 302, Delafield, WI 53018 to 128 Cottonwood
Avenue, Hartland, WI 53029.
• The Firm updated their minimum fees and hourly fees as noted in Item 5: Fees and Compensation.
Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes .......................................................................................................................................................................................................... i
Item 3: Table of Contents ......................................................................................................................................................................................................... ii
Item 4: Advisory Business ....................................................................................................................................................................................................... 1
A. Description of the Advisory Firm ................................................................................................................................................................................. 1
B. Types of Advisory Services ............................................................................................................................................................................................ 1
Investment Supervisory Services ................................................................................................................................................................................. 1
Financial Planning ......................................................................................................................................................................................................... 2
Services Limited to Specific Types of Investments ..................................................................................................................................................... 3
C. Client Tailored Services and Client Imposed Restrictions .......................................................................................................................................... 3
D. Wrap Fee Programs .................................................................................................................................................................................................................... 3
E. Amounts Under Management ....................................................................................................................................................................................... 3
Item 5: Fees and Compensation .............................................................................................................................................................................................. 4
A. Fee Schedule ................................................................................................................................................................................................................... 4
Investment Supervisory Services Fees ......................................................................................................................................................................... 4
Financial Planning Fees ................................................................................................................................................................................................. 5
Hourly Fees .................................................................................................................................................................................................................... 5
B. Payment of Fees .............................................................................................................................................................................................................. 5
Payment of Investment Supervisory Fees .................................................................................................................................................................... 5
Payment of Financial Planning Fees ............................................................................................................................................................................ 6
C. Clients Are Responsible For Third Party Fees ............................................................................................................................................................. 6
D. Prepayment of Fees ........................................................................................................................................................................................................ 6
E. Outside Compensation For the Sale of Securities to Clients ....................................................................................................................................... 6
Item 6: Performance-Based Fees and Side-By-Side Management ........................................................................................................................................ 6
Item 7: Types of Clients ............................................................................................................................................................................................................ 7
Minimum Account Size ................................................................................................................................................................................................. 7
Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss ........................................................................................................... 7
A.
Methods of Analysis and Investment Strategies ................................................................................................................................................ 7
Methods of Analysis ...................................................................................................................................................................................................... 7
Investment Strategies .................................................................................................................................................................................................... 7
B.
Material Risks Involved ........................................................................................................................................................................................ 8
Investment Strategies .................................................................................................................................................................................................... 8
C.
Risks of Specific Securities Utilized ..................................................................................................................................................................... 8
Item 9: Disciplinary Information ............................................................................................................................................................................................. 9
A.
Criminal or Civil Actions ..................................................................................................................................................................................... 9
B.
Administrative Proceedings ................................................................................................................................................................................ 9
C.
Self-regulatory Organization (SRO) Proceedings .............................................................................................................................................. 9
Item 10: Other Financial Industry Activities and Affiliations ............................................................................................................................................... 9
A.
Registration as a Broker/Dealer or Broker/Dealer Representative ................................................................................................................. 9
B.
Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor ................................. 10
C.
Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests............................................................ 10
D.
Selection of Other Advisers or Managers and How This Adviser is Compensated for Those Selections .................................................. 10
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ..................................................................................... 10
A.
Code of Ethics ...................................................................................................................................................................................................... 10
B.
Recommendations Involving Material Financial Interests ............................................................................................................................. 11
C.
Investing Personal Money in the Same Securities as Clients .......................................................................................................................... 11
D.
Trading Securities At/Around the Same Time as Clients’ Securities ............................................................................................................ 11
Item 12: Brokerage Practices .................................................................................................................................................................................................. 11
A.
Factors Used to Select Custodians and/or Broker/Dealers ............................................................................................................................ 11
1.
Research and Other Soft-Dollar Benefits ...................................................................................................................................................... 11
2.
Brokerage for Client Referrals ....................................................................................................................................................................... 12
3.
Clients Directing Which Broker/Dealer/Custodian to Use ...................................................................................................................... 12
B.
Aggregating (Block) Trading for Multiple Client Accounts ............................................................................................................................ 12
Item 13: Reviews of Accounts ................................................................................................................................................................................................ 12
A.
Frequency and Nature of Periodic Reviews and Who Makes Those Reviews.............................................................................................. 12
B.
Factors That Will Trigger a Non-Periodic Review of Client Accounts ........................................................................................................... 13
C.
Content and Frequency of Regular Reports Provided to Clients ................................................................................................................... 13
Item 14: Client Referrals and Other Compensation ............................................................................................................................................................. 13
A.
Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or Other Prizes) ......................... 13
B.
Compensation to Non – Advisory Personnel for Client Referrals ................................................................................................................. 13
Item 15: Custody ..................................................................................................................................................................................................................... 14
Item 16: Investment Discretion .............................................................................................................................................................................................. 14
Item 17: Voting Client Securities (Proxy Voting) ................................................................................................................................................................. 14
Item 18: Financial Information .............................................................................................................................................................................................. 15
A.
Balance Sheet ....................................................................................................................................................................................................... 15
B.
Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients ................................................ 15
C.
Bankruptcy Petitions in Previous Ten Years .................................................................................................................................................... 15
Item 4: Advisory Business
A. Description of the Advisory Firm
Boardwalk Financial Strategies LLC is a Limited Liability Company organized in the
state of Wisconsin. The firm was formed in September of 2012, and the principal owner
is Michael J. Rodenbaugh.
B. Types of Advisory Services
Boardwalk Financial Strategies LLC (hereinafter “BFS”) believes that investment
management should be provided in conjunction with comprehensive financial planning.
Therefore, the fee schedule in Item 5 below covers both Investment Supervisory Services
and Financial Planning, as described below. Though the majority of clients receive both
services concurrently, BFS reserves the right to provide standalone Financial Planning
services on an hourly basis to clients that are not in a position to utilize Investment
Supervisory Services.
Investment Supervisory Services
BFS offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. BFS creates an Investment Policy
Statement for each client, which outlines the client’s current situation (income, tax
situation, liquidity needs, and risk tolerance levels) and then constructs a plan to aid in
the selection of a portfolio that matches each client’s specific situation. Investment
Supervisory Services include, but are not limited to, the following:
•
•
•
Investment strategy •
•
Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
BFS evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. Risk tolerance levels are documented in the Investment Policy
Statement, which is given to each client. BFS will request discretionary authority from
clients in order to select securities and execute transactions (within the confines of the
Investment Policy Statement) without permission from the client prior to each transaction.
Participant Account Management (Discretionary) -
We use a third party platform to facilitate management of held away assets such as
defined contribution plan participant accounts, with discretion. The platform allows us
to avoid being considered to have custody of Client funds since we do not have direct
access to Client log-in credentials to affect trades. We are not affiliated with the
platform in any way and receive no compensation from them for using their platform.
A link will be provided to the Client allowing them to connect an account(s) to the
platform. Once Client account(s) is connected to the platform, Adviser will review the
current account allocations. When deemed necessary, Adviser will rebalance the
account considering client investment goals and risk tolerance, and any change in
allocations will consider current economic and market trends. The goal is to improve
account performance over time, minimize loss during difficult markets, and manage
internal fees that harm account performance. Client account(s) will be reviewed at least
quarterly and allocation changes will be made as deemed necessary.
Financial Planning
Financial plans and financial planning areas may include, but are not limited to:
Personal Finance: financial recordkeeping practices, budgeting, consolidation of
financial accounts, financial goal planning, bill payment and other financial
practices
Investments: asset allocation, investment expenses, diversification, and proper
use of investment vehicles
Debt/Cash Flow: budgeting, emergency liquidity reserve, debt pay down plans,
use of credit, deductibility of interest payments, and financing concerns
Retirement: optimization of Social Security benefits, pension payout options,
health care planning, and cash flow planning
Income Tax: tax efficient location of assets, proper use of tax-deferred investment
vehicles such as IRAs and 401(k)s, charitable gift planning, and capital gain/loss
harvesting
Employee Benefits: employer matching of retirement contributions, insurance
options, and stock compensation
Insurance and Risk Management: BFS will review need for life, health,
property/casualty, disability, excess liability (umbrella), and long-term care
coverage
Education: college funding plans and assistance with applications for financial
aid
Estate: review of trusts, wills, beneficiary designations, the need for further
planning for tax and non-tax reasons, choice of trustee, and preparation of a
financial inventory for use by the executor of a client’s estate
For Investment Supervisory Services clients these services are covered by the fee schedule
in Item 5 below. At the discretion of BFS, a client may pay for these services on an hourly
basis if it is determined that they are not in a position to utilize Investment Supervisory
Services. Since the number of hours required to complete projects listed above can vary
greatly from client to client, the project scope and estimated hours for completion are
documented in Exhibit I of the Financial Planning Agreement and the hourly fee is
documented in Exhibit II of the agreement.
As described above, BFS offers financial planning services regarding non‐investment
related matters. No representatives of BFS serve as an attorney, accountant, or insurance
agent. BFS may refer the services of other professionals to clients for non‐investment
related advice or implementation purposes. Clients are free to interview other candidates
and are not required under any circumstances to hire a professional referred by BFS. The
terms of such additional engagements (including fees) are completely separate from and
in addition to the services contracted with BFS. Fees for services of such professionals are
the client’s responsibility.
Services Limited to Specific Types of Investments
BFS generally limits its investment advice and/or money management to mutual funds
and ETFs. BFS may use other securities as well to help diversify a portfolio when
applicable.
C. Client Tailored Services and Client Imposed Restrictions
BFS offers the same suite of services to all of its clients. However, specific client financial
plans and their implementation are dependent upon the client Investment Policy
Statement which outlines each client’s current situation (income, tax situation, liquidity
needs, and risk tolerance levels) and is used to construct a client specific plan to aid in the
selection of a portfolio that matches restrictions, needs, and targets.
Clients may impose restrictions on investing in certain securities or types of securities in
accordance with their values or beliefs. However, if the restrictions prevent BFS from
properly servicing the client account, or if the restrictions would require BFS to deviate
from its standard suite of services, BFS reserves the right to end the client engagement.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees, transaction costs, fund expenses, and any other administrative
fees. BFS does not participate in any wrap fee programs.
E. Amounts Under Management
As of February 21, 2025, total assets under management are $175,610,900. Of this
total, $142,265,100 are managed on a discretionary basis and $33,345,800 are
managed on a non- discretionary basis.
Item 5: Fees and Compensation
A. Fee Schedule
Investment Supervisory Services Fees
Total Assets Under Management
Annual Fee
First $1,000,000
1.25%
Next $1,000,000 ($1,000,001 - $2,000,000)
1.00%
Next $1,000,000 ($2,000,001 - $3,000,000)
0.75%
Next $2,000,000 ($3,000,001 - $5,000,000)
0.50%
0.15%
Assets over $5,000,000
When calculating fees based on the above schedule, a minimum annual fee of $17,500
applies.
Fee Schedule for Non-Profit Accounts:
Total Assets Under Management
Annual Fee
First $1,000,000
0.60%
Next $1,000,000 ($1,000,001 - $2,000,000)
0.50%
Next $1,000,000 ($2,000,001 - $3,000,000)
0.40%
Next $2,000,000 ($3,000,001 - $5,000,000)
0.30%
Assets over $5,000,000
0.10%
When calculating fees based on the above non-profit fee schedule, a minimum annual
fee of $8,500 applies.
BFS reserves the right to discount the above fee schedules and/or reduce or waive
minimum fees at its discretion depending upon specific client circumstances and
complexity. The final fee schedule is attached as Exhibit II of the Investment Advisory
Contract. Fees are paid quarterly in advance except for the initial invoice, which is
calculated using the close of business value of the portfolio on the day that portfolio
implementation was completed and will apply retroactively to the contract date and in
advance to the nearest quarter end. For example, if the contract is signed on April 10 and
portfolio implementation is complete on May 15, the May 15 close of business portfolio
value will be used to calculate the initial quarterly invoice prorated for the period April
10 – June 30. Clients may terminate their contracts with thirty days’ written notice.
Refunds are given on a prorated basis, based on the number of days remaining in a quarter
at the point of termination. Fees that are collected in advance will be refunded based on
the prorated amount of work completed up to the day of termination within the quarter
terminated. The fee refunded will be the balance of the fees collected in advance minus
the daily rate* times the number of days in the quarter up to and including the day of
termination. (*The daily rate is calculated by dividing the quarterly AUM fee by the
number of days in the termination quarter). Clients may terminate their contracts without
penalty, for full refund, within 5 business days of signing the advisory contract.
Advisory fees are withdrawn directly from the client’s accounts with client written
authorization. In some cases, clients may elect to pay fees by check directly to BFS.
Financial Planning Fees
BFS believes that investment management should be provided in conjunction with
comprehensive financial planning. Therefore, the fee schedule in Item 5 above covers both
Investment Supervisory Services and Financial Planning as described above. While not a
normal practice, BFS reserves the right to provide Financial Planning services on an hourly
or project-based fee basis to clients that are not in a position to utilize Investment
Supervisory Services.
Hourly Fees
Depending upon the complexity of the situation and the needs of the client, the project
scope and estimated hours for completion can vary greatly and will be documented in
Exhibit I of the Financial Planning Agreement. For example, a full financial plan
encompassing all of the financial planning areas listed in Item 4B above could take 50
hours or more depending upon the client and complexity of their financial situation.
The hourly fee for services is $500 for an advisor and $250 for a staff member. These rates
have been determined based upon a review of “market” rates for qualified financial
planning services and an analysis of the cost to BFS of providing these services. The hourly
rate may be negotiable and will be documented in Exhibit II of the Financial Planning
Agreement. Fees are paid in advance, but never more than six months in advance. Fees that
are charged in advance will be refunded based on the prorated amount of work completed
at the point of termination. Clients may terminate their contracts without penalty within
five business days of signing the advisory contract.
B. Payment of Fees
Payment of Investment Supervisory Fees
Advisory fees are withdrawn directly from the client’s accounts with client written
authorization. Fees are paid quarterly in advance. Advisory fees may also be invoiced and
billed directly to the client quarterly in advance. Clients may select the method in which
they are billed.
Payment of Financial Planning Fees
Hourly Financial Planning fees are typically collected upon completion of the project, but
BFS reserves the right to request progress payments for projects with a broad scope or
extended timeline.
C. Clients Are Responsible For Third Party Fees
Clients are responsible for the payment of all third party fees (i.e. custodian fees,
brokerage fees, mutual fund fees, transaction fees, etc.). Clients are also responsible for
fees of other professionals retained by the client to assist with certain financial planning
topics, regardless of whether such professionals were referred by BFS. Those fees are
separate and distinct from the fees and expenses charged by BFS. Please see Item 12 of this
brochure regarding broker/custodian.
D. Prepayment of Fees
BFS collects fees in advance. Fees that are collected in advance will be refunded based on
the prorated amount of work completed at the point of termination and the total days
during the billing period. Fees will be returned within fourteen days to the client via
mailed check.
The fee refunded will be the balance of the fees collected in advance minus the daily rate*
times the number of days in the quarter up to and including the day of termination. (*The
daily rate is calculated by dividing the quarterly AUM fee by the number of days in the
termination quarter).
E. Outside Compensation For the Sale of Securities to Clients
Neither BFS nor its supervised persons accept any compensation for the sale of securities
or other investment products, including asset-based sales charges or services fees from
the sale of mutual funds.
Item 6: Performance-Based Fees and Side-By-Side Management
BFS does not accept performance-based fees or other fees based on a share of capital gains on or
capital appreciation of the assets of a client.
Item 7: Types of Clients
BFS generally provides investment advice and/or management supervisory services to the
following types of clients:
❖ Individuals
❖ High-Net-Worth Individuals
❖ Charitable Organizations
❖ Pension and profit sharing plans (other than plan participants)
Minimum Account Size
There is no minimum account size, but minimum annual fees outlined in Item 5 do apply. BFS
reserves the right to reduce or waive minimum fees at its discretion depending upon specific
client circumstances and complexity.
Item 8: Methods of Analysis, Investment Strategies, and Risk of
Investment Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
BFS’s methods of analysis reflect a belief that appropriate asset allocation and thorough
diversification provide clients with the best possible investment experience over time.
Methods of analysis within this framework may include fundamental analysis and
cyclical analysis.
Investment Strategies
BFS recommends investing for the long-term using a globally diversified portfolio
consistent with the risk tolerance and financial goals of each client. BFS believes that risk
and return are related, thus taking on prudent risk within the portfolio should result in
higher returns over the long term. Prudent risk may include owning broadly diversified
equity securities (stocks), particularly those of smaller companies and companies with
higher ratios of book value to price relative to other securities. Higher risk securities are
owned alongside lower risk securities such as fixed income (bonds) in a proportion
designed to meet the risk tolerance and financial goals of each client.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
B. Material Risks Involved
All investing involves the risk of loss. Sources of investment risk include (but are not
limited to): market risk, business risk, interest rate risk, inflation risk, reinvestment risk,
currency risk, and geopolitical risk. Changes in personal circumstances may alter a client’s
financial goals and ability to tolerate risk.
While these risks cannot be completely eliminated, they can be mitigated through proper
asset allocation, diversification, and various forms of hedging, all of which BFS will seek
to undertake in client portfolios. Clients have a responsibility to inform BFS of material
changes to their goals or financial situation to allow for proper adjustment of their asset
allocation.
Investment Strategies
Long term trading is designed to capture market rates of both return and risk. Frequent
trading, when done, can affect investment performance, particularly through increased
brokerage and other transaction costs and taxes.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
C. Risks of Specific Securities Utilized
BFS generally seeks investment strategies that do not involve significant or unusual risk
beyond that of the general domestic and/or international equity markets.
Mutual Funds: Investing in mutual funds carries the risk of capital loss. Mutual funds are
not guaranteed or insured by the FDIC or any other government agency. You can lose
money investing in mutual funds. All mutual funds have costs that lower investment
returns. They can be of bond “fixed income” nature (lower risk) or stock “equity” nature
(higher risk).
Stocks & Exchange Traded Funds (ETF): Investing in stocks & ETF's carries the risk of
capital loss (sometimes up to a 100% loss in the case of a stock holding bankruptcy).
Investments in these securities are not guaranteed or insured by the FDIC or any other
government agency.
Long term trading is designed to capture market rates of both return and risk. Due to
its nature, the long-term investment strategy can expose clients to various other types of
risk that will typically surface at various intervals during the time the client owns the
investments. These risks include (but are not limited to) market risk, business risk,
interest rate risk, inflation risk, reinvestment risk, currency risk, and geopolitical risk. .
While BFS generally limits its investment advice and/or money management to mutual
funds and ETFs, client circumstances may necessitate holding securities such as those
listed below.
Equity investment generally refers to buying shares of stocks by an individual or firms in
return for receiving a future payment of dividends and capital gains if the value of the
stock increases. There is an innate risk involved when purchasing a stock that it may
decrease in value and the investment may incur a loss.
Treasury Inflation Protected/Inflation Linked Bonds: The Risk of default on these bonds
is dependent upon the U.S. Treasury defaulting (extremely unlikely); however, they carry
a potential risk of losing share price value, albeit rather minimal.
Fixed Income is an investment that guarantees fixed periodic payments in the future that
may involve economic risks such as inflationary risk, interest rate risk, default risk,
repayment of principal risk, etc.
Debt securities carry risks such as the possibility of default on the principal, fluctuation
in interest rates, and counterparties being unable to meet obligations.
REITs have specific risks including valuation due to cash flows, dividends paid in stock
rather than cash, and the payment of debt resulting in dilution of shares.
Precious Metal ETFs (Gold, Silver, Palladium, Bullion backed “electronic shares” not
physical metal): Investing in precious metal ETFs carries the risk of capital loss.
Past performance is not a guarantee of future returns. Investing in securities involves a
risk of loss that you, as a client, should be prepared to bear.
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
Neither BFS nor its representatives are registered as or have pending applications to
become a broker/dealer or as representatives of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity Pool
Operator, or a Commodity Trading Advisor
Neither BFS nor its representatives are registered as or have pending applications to
become a Futures Commission Merchant, Commodity Pool Operator, or a Commodity
Trading Advisor.
C. Registration Relationships Material to this Advisory Business and
Possible Conflicts of Interests
Neither BFS nor its representatives have any material relationships to this advisory
business that would present a possible conflict of interest.
D. Selection of Other Advisers or Managers and How This Adviser is
Compensated for Those Selections
All assets are managed by BFS primarily via mutual funds and ETFs from which BFS
receives no compensation.
As a fiduciary, Boardwalk Financial Strategies LLC has certain legal obligations, including
the obligation to act in clients’ best interest. Boardwalk Financial Strategies LLC maintains
a Business Continuity and Succession Plan and seeks to avoid a disruption of service to
clients in the event of an unforeseen loss of key personnel due to disability or death. To
that end, Boardwalk Financial Strategies LLC has entered into a succession agreement
with Buckingham Asset Management, LLC, effective May 16, 2017. Boardwalk Financial
Strategies LLC can provide additional information to any current or prospective client
upon request to Michael J. Rodenbaugh, Managing Member at (262) 423-7552 or
mike@boardwalk-fs.com.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
We have a written Code of Ethics that covers the following areas: Prohibited Purchases
and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions,
Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality,
Service on a Board of Directors, Compliance Procedures, Compliance with Laws and
Regulations, Procedures and Reporting, Certification of Compliance, Reporting
Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual
Review, and Sanctions. Our Code of Ethics is available free upon request to any client or
prospective client.
B. Recommendations Involving Material Financial Interests
BFS does not recommend that clients buy or sell any security in which a related person to
BFS or BFS has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of BFS may buy or sell securities for themselves that
they also recommend to clients. This may provide an opportunity for representatives of
BFS to buy or sell the same securities before or after recommending the same securities to
clients resulting in representatives profiting off the recommendations they provide to
clients. Such transactions may create a conflict of interest. Given that BFS recommends
highly diversified mutual funds and ETFs to clients and no individual equity securities,
the opportunity to profit from trading before or after a client is negligent. Nevertheless,
BFS will always document any transactions that could be construed as conflicts of interest
and will always transact client business before their own when similar securities are being
bought or sold.
D. Trading Securities At/Around the Same Time as Clients’ Securities
From time to time, representatives of BFS may buy or sell securities for themselves at or
around the same time as clients. This may provide an opportunity for representatives of
BFS to buy or sell securities before or after recommending securities to clients resulting in
representatives profiting off the recommendations they provide to clients. Such
transactions may create a conflict of interest.
Given that BFS recommends highly diversified mutual funds and ETFs to clients and no
individual equity securities, the opportunity to profit from trading before or after a client
is negligent. Nevertheless, BFS will always transact client’s transactions before its own
when similar securities are being bought or sold.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
The preferred Custodian, Charles Schwab & Co., Inc. (“Schwab”), was chosen based on
their relatively low transaction fees and access to mutual funds and ETFs. BFS will never
charge a premium or commission on transactions, beyond the actual cost imposed by
Custodian.
1. Research and Other Soft-Dollar Benefits
BFS receives research, products, or other services from its custodian or another third-
party in connection with client securities transactions (“soft dollar benefits”). There is
no minimum client number or dollar number that BFS must meet in order to receive
free research from these parties. There is no incentive for BFS to direct clients to this
particular custodian over other custodians who offer the same services. However,
because BFS may otherwise have to produce or pay for services or products it has an
incentive to choose a custodian that provides those services based on its interests
rather than the clients’ interests. The first consideration when recommending
broker/dealers to clients is best execution. Guided by the fiduciary duty owed to
clients, BFS always acts in the best interest of the client.
2. Brokerage for Client Referrals
BFS receives no referrals from a custodian or third party in exchange for using that
custodian or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
BFS does not require that clients use a specific custodian to execute transactions,
however the firm’s access to recommended mutual funds is currently only available
through its preferred custodian, Schwab. If a different custodian is selected by the
client for whatever reason, substitutes for the recommended mutual funds will be
used, causing the client’s portfolio to differ from other client portfolios. Substitute
mutual funds may perform better, worse, or equal to the recommended mutual funds.
B. Aggregating (Block) Trading for Multiple Client Accounts
BFS maintains the ability to block trade purchases across accounts. Block trading may
benefit a large group of clients by providing BFS the ability to purchase larger blocks
resulting in smaller transaction costs to the client. Declining to block trade can cause
more expensive trades for clients.
Item 13: Reviews of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes Those
Reviews
Client accounts are reviewed at least quarterly only by Michael J. Rodenbaugh, Managing
Member. Michael J. Rodenbaugh is the chief advisor and is instructed to review clients’
accounts with regards to their investment policies and risk tolerance levels. All accounts
at BFS are assigned to this reviewer.
All financial planning accounts are reviewed upon financial plan creation and plan
delivery by Michael J. Rodenbaugh, Managing Member. There is only one level of review
and that is the total review conducted to create the financial plan.
B. Factors That Will Trigger a Non-Periodic Review of Client
Accounts
Reviews may be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical
move, or inheritance).
C. Content and Frequency of Regular Reports Provided to Clients
Each client will receive at least quarterly from the custodian, a written report that details
the client’s account including assets held and asset value which will come from the
custodian.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice Rendered
to Clients (Includes Sales Awards or Other Prizes)
From time to time, BFS may refer clients to other professionals for non‐investment related
advice or implementation purposes (i.e. tax preparation or drafting of trust documents).
Those professionals may make referrals to BFS. BFS is under no obligation to refer clients
to any specific professionals and clients are free to interview and hire any professional of
their choosing. Other than the potential economic benefit outlined above, BFS does not
receive any economic benefit, directly or indirectly from any third party for advice
rendered to BFS clients.
As a financial advisor approved to utilize mutual funds managed by Dimensional Fund
Advisors (“DFA”) in client portfolios, BFS receives research and services such as
marketing collateral, a program for calculating mutual fund and index returns, and
training. In addition, DFA representatives facilitate a “study group” through which BFS
and other advisors can share ideas and challenges. Meals are generally provided at DFA-
facilitated training and study group sessions, however BFS pays for all travel-related
expenses.
B. Compensation to Non – Advisory Personnel for Client Referrals
See discussion of client referrals in Item 14A above. Other than the potential economic
benefit outlined above, BFS does not directly or indirectly compensate any person who is
not advisory personnel for client referrals.
Item 15: Custody
BFS, with client written authority, has limited custody of client’s assets through direct fee deduction of BFS’s
fees. If the client chooses to be billed directly by Schwab, BFS would have constructive custody over that
account and must have written authorization from the client to do so. Clients will receive all account statements
and billing invoices that are required in each jurisdiction, and they should carefully review those statements
for accuracy. Participant Account Management (Discretionary) - We use a third-party platform to facilitate
management of held away assets such as defined contribution plan participant accounts, with discretion. The
platform allows us to avoid being considered to have custody of Client funds since we do not have direct access
to Client log-in credentials to affect trades. We are not affiliated with the platform in any way and receive no
compensation from them for using their platform. A link will be provided to the Client allowing them to
connect an account(s) to the platform. Once Client account(s) is connected to the platform, Adviser will review
the current account allocations. When deemed necessary, Adviser will rebalance the account considering client
investment goals and risk tolerance, and any change in allocations will consider current economic and market
trends. The goal is to improve account performance over time, minimize loss during difficult markets, and
manage internal fees that harm account performance. Client account(s) will be reviewed at least quarterly and
allocation changes will be made as deemed necessary.
Some clients may execute limited powers of attorney or other standing letters of authorization that permit the
firm to transfer money from their account with the client’s independent qualified Custodian to third-parties.
This authorization to direct the Custodian may be deemed to cause our firm to exercise limited custody over
your funds or securities and for regulatory reporting purposes, we are required to keep track of the number of
clients and accounts for which we may have this ability. We do not have physical custody of any of your funds
and/or securities. Your funds and securities will be held with a bank, broker-dealer, or other independent,
qualified custodian. You will receive account statements from the independent, qualified custodian(s) holding
your funds and securities at least quarterly. The account statements from your custodian(s) will indicate any
transfers that may have taken place within your account(s) each billing period. You should carefully review
account statements for accuracy.
Item 16: Investment Discretion
For those client accounts where BFS provides ongoing supervision, the client has given BFS written
discretionary authority over the client’s accounts with respect to securities to be bought or sold and the
amount of securities to be bought or sold. Details of this relationship are fully disclosed to the client before
any advisory relationship has commenced. The client provides BFS discretionary authority via a limited power
of attorney in the Investment Advisory Contract and in the contract between the client and the custodian.
BFS may also provide non-discretionary management of client assets held in 401(k) or other retirement plans.
Item 17: Voting Client Securities (Proxy Voting)
BFS will not ask for, nor accept voting authority for client securities. Clients will receive proxies directly from
the issuer of the security or the custodian. Clients should direct all proxy questions to the issuer of the security.
Item 18: Financial Information
A. Balance Sheet
BFS does not require nor solicit prepayment of more than $500 in fees per client, six
months or more in advance and therefore does not need to include a balance sheet with
this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet
Contractual Commitments to Clients
Neither BFS nor its management have any financial conditions that are likely to
reasonably impair our ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
BFS has not been the subject of a bankruptcy petition in the last ten years.
128 Cottonwood Avenue, Hartland, Wisconsin 53029
(262) 423-7552 mike@boardwalk-fs.com
PRIVACY POLICY NOTICE
Boardwalk Financial Strategies, LLC has adopted this policy with recognition that protecting the privacy and security of
the personal information we obtain about our customers is an important responsibility. We also know that you expect us
to service you in an accurate and efficient manner. To do so, we must collect and maintain certain personal information
about you. We want you to know what information we collect and how we use and safeguard that information.
WHAT INFORMATION WE COLLECT
We collect certain nonpublic personal identifying information about you (such as your name, address, social security
number, etc.) from information that you provide on applications or other forms as well as communications (electronic,
telephone, written or in person) with you or your authorized representatives (such as your attorney, accountant, etc.). We
also collect information about your brokerage accounts and transactions (such as purchases, sales, account balances,
inquiries, etc.).
WHAT INFORMATION WE DISCLOSE
We do not sell, share, or disclose your nonpublic personal information to non-affiliated third parties. We will not disclose
the nonpublic personal information we collect about our clients to anyone except as necessary as follows: (i) in furtherance
of our business relationship with them and then only to those persons necessary to effect the transactions and
provide the services that they authorize (such as broker-dealers, custodians, independent managers etc.); (ii) to persons
assessing our compliance with industry standards (e.g., professional licensing authorities, etc.); (iii) our attorneys,
accountants, and auditors; or (iv) as otherwise provided by law.
We are permitted by law to disclose the nonpublic personal information about you to governmental agencies and other
third parties in certain circumstances (such as third parties that perform administrative or marketing services on our
behalf), however we will not do so. These third parties are prohibited to use or share the information for any other
purpose. If you decide at some point to either terminate our services or become an inactive client, we will continue to
adhere to our privacy policy, as may be amended from time to time.
SECURITY OF YOUR INFORMATION
We restrict access to your nonpublic personal information to those employees who need to know that information to service
your account. We maintain physical, electronic and procedural safeguards that comply with applicable federal or state
standards to protect your nonpublic personal information.
CHANGES TO OUR PRIVACY POLICY OR RELATIONSHIP WITH YOU
Our policy about obtaining and disclosing information may change from time to time. We will provide you notice of any
material change to this policy before we implement the change.
Please call if you have any questions. Your privacy, our professional ethics, and the ability to provide you with quality
financial services are very important to us.