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BMSS Wesson Wealth Solutions, LLC
3500 Colonnade Parkway, Suite 150
Birmingham, Alabama 35243
(205) 982-5555 | www.bmsswesson.com
Form ADV Part 2A
Firm Brochure
March 7, 2025
This firm brochure (“Brochure”) provides information about the qualifications and business
practices of BMSS Wesson Wealth Solutions, LLC. If you have any questions about the contents of
this Brochure call us at (205) 982-5555 or send an email to compliance@bmsswesson.com. The
information in this Brochure has not been approved or verified by the United States Securities and
Exchange Commission (the “SEC“) or by any state securities authority.
information about this
firm
Additional
is also available on the SEC’s website at
www.adviserinfo.sec.gov. BMSS Wesson Wealth Solutions, LLC is registered as an investment
advisor with the SEC. Registration with the SEC or a state securities authority does not imply a
certain level of skill or training.
Item 2 Material Changes
This is an update to BMSS Wesson Wealth Solutions, LLC’s Form ADV Part 2A, also known as the
Firm Brochure. The following are material changes since our last Form ADV Part 2A dated March
13, 2024:
• We have inserted an explanation of our approach to values-based investing.
• We have removed information regarding the Cantor-Fitzgerald Cash Management
Program, which we do not use.
SEC rules require investment advisors, such as BMSS Wesson Wealth Solutions, LLC to disclose
certain information to clients and prospective clients in a direct and concise manner, written in
plain English.
Each year, within 120 days of the end of our fiscal year, we will provide clients with either:
an updated copy of this Brochure, with a summary of material changes; or
a summary of material changes to the contents of our Brochure and an offer to send a
copy of our updated Brochure with an explanation of how to obtain a copy of the updated
Brochure.
Since our fiscal year ends on December 31st, each year you should receive a summary of material
changes (if any) no later than April 30th. In addition, we will provide you more frequent updates
about material changes to certain information (e.g., disciplinary information) or matters that
could materially affect our advisory relationship with you, as necessary.
Throughout this Brochure, we use terms that are capitalized (e.g., Brochure). Often, this means
that we provided a specific definition for that term. When we are defining a term, we underline
that term and enclose it within parentheses and quotation marks. For example, if you turn to the
Cover Page, you will find that we defined the term “Brochure” to mean this firm brochure (i.e.,
Part 2A of Form ADV).
If you have any questions about this Brochure or BMSS Wesson Wealth Solutions, LLC please give
us a call at (205) 982-5555 or send an email to compliance@bmsswesson.com.
Page ii
Form ADV Part 2A | March 7, 2025
Item 3 Table of Contents
Item 1
Cover Page ................................................................................................................... i
Item 2
Material Changes ........................................................................................................ ii
Item 3
Table of Contents ....................................................................................................... iii
Item 4
Advisory Business ........................................................................................................ 4
Item 5
Fees and Compensation .............................................................................................. 9
Item 6
Performance-Based Fees and Side-by-Side Management ....................................... 14
Item 7
Types of Clients ......................................................................................................... 14
Item 8
Methods of Analysis, Investment Strategies, and Risk of Loss ................................. 14
Item 9
Disciplinary Information ........................................................................................... 17
Item 10
Other Financial Industry Activities and Affiliations .................................................. 18
Item 11
Code of Ethics, Participation, or Interest in Client Transactions,
and Personal Trading ................................................................................................ 19
Item 12
Brokerage Practices .................................................................................................. 21
Item 13
Review of Accounts ................................................................................................... 25
Item 14
Client Referrals and Other Compensation ................................................................ 26
Item 15
Custody ..................................................................................................................... 28
Item 16
Investment Discretion ............................................................................................... 29
Item 17
Voting of Client Securities ......................................................................................... 29
Item 18
Financial Information ................................................................................................ 30
Page iii
Form ADV Part 2A | March 7, 2025
Item 4 Advisory Business
A. General Description of BMSS Wesson Wealth Solutions, LLC
BMSS Wesson Wealth Solutions, LLC (“BWWS“ or “firm,” “we” or “us”) is a privately-owned SEC-
registered investment advisor, with its principal office located in Birmingham, Alabama. On
January 15, 2016, BMSS LLC, a full-service accounting firm headquartered in Birmingham,
Alabama, joined with certain of its principal owners and managers to form BWWS as an Alabama
limited liability company.
Ever since our formation, BMSS LLC has been the sole owner and parent company of BWWS. In
addition to being our sole member, BMSS LLC is also our manager (akin to a board of directors of
a corporation). In that role, BMSS LLC directs and oversees the business of BWWS; day-to-day
operations are managed by our officers, including Mark A. Wesson, our Chief Executive Officer.
BWWS offers a wide range of investment advisory, financial planning, and wealth management
services. In addition, BWWS has established a consulting referral relationship with our parent
company, BMSS LLC, to provide business consulting, tax, and estate planning services to meet the
needs of our clients.
B. Description of BWWS’s Advisory Services
BWWS provides the following private wealth advisory services to its clients:
Investment Advisory and Wealth Management Services
Life Impact® Stewardship Planning
▪
▪ Financial Planning
▪
▪ Trust Services
▪ Held-Away Account Management
▪ Consulting Services
In addition, for those clients who require more extensive consulting and technical planning,
BWWS may refer these clients to our parent company, BMSS LLC, for one or more of the
following:
▪ Estate Planning
▪ Tax Planning
▪ Business Consulting, Valuation and Succession Planning
▪ Management Consulting
▪ Foreign Tax Compliance
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Page 4
Details about each of these general service categories are provided below.
Investment Advisory and Wealth Management Services
We serve each client’s Investment Advisory and Wealth Management needs by taking them
through a fact finding, discovery interview and planning meeting in order to fully understand each
client’s values, objectives, risk tolerance, investment time horizon and liquidity needs. After
interviewing our clients, we develop an investment policy tailored to each client’s needs and
characteristics. Based on the objectives, risk tolerance, and constraints identified and
documented in the client’s investment policy statement, BWWS’s advisors recommend
investment portfolios aligned with their needs, values and other characteristics. BWWS provides
investment advisory, financial planning, and consulting services related to fee-based annuity and
insurance products and will generally charge a percent of contract market value fee for providing
advice and investment recommendations on these products.
Related registered investment advisor EverSource Wealth Advisors, LLC (“EverSource”) provides
administrative support, technology, compliance services, and investment office services. While
BWWS advisors are responsible for recommending and implementing investment advice, we rely
upon EverSource’s Investment Department for portfolio management including trading, model
management, and some investment due diligence functions. Among the approved model
portfolios are several “values-based” models provided for clients who express interest in aligning
their investments with their beliefs. This approach and underlying assumptions are described in
Item 8. BWWS, in part because of its relationship with EverSource, is able to design client
portfolios utilizing exchange-traded funds, mutual funds, separately managed accounts, unified
managed accounts, private alternative assets, and fee-based annuity and insurance products,
where appropriate for the client and in the client’s best interest.
BWWS contracts with third-party asset managers for unique equity and fixed income managed
account strategies, whether separately managed accounts (“SMA”) or unified managed accounts
(“UMA”). We may delegate investment discretion over clients’ account(s) to such third-party
asset managers who typically operate as a subadvisor to EverSource Wealth Advisors, LLC
(“EverSource”).
EverSource, acting as a subadvisor, conducts for BWWS investment and operational due diligence
on private equity funds, private credit funds, private real estate funds, and direct real estate
investment syndicates. We present such opportunities to eligible and interested clients and
facilitate the client subscription commitments. In the event a client expresses interest in a private
market investment opportunity which the firm’s Investment Committee has not reviewed or
approved, we will make it clear to the client that neither BWWS nor the IAR is recommending the
investment and that no advisory or other fee will be charged to the client by BWWS related to
such non-recommended investment.
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Rollover Recommendations
For clients who are participants in a retirement plan, we will evaluate whether it is in their best
interest to “roll over” their plan account to an individual retirement account (“IRA”), move their
assets to a different retirement plan, leave the plan as is, or reallocate the assets in the plan
account. BWWS will generally earn a fee if the client elects to rollover the plan account or to
contract with BWWS for the provision of investment advice on the plan account assets. This can
create a conflict of interest and an incentive for BWWS to recommend a rollover rather than
leaving the account as is. BWWS discloses this conflict, advises the client of its fiduciary status
and documents the rationale for any rollover recommendation.
Held-Away Account Management
Held-away assets are those in accounts at financial institutions other than BWWS’s primary
custodial relationships (e.g., Schwab and Fidelity) and/or are aggregated in the firm’s portfolio
management and reporting software, Black Diamond. This includes fee-only insurance and
annuity products, 529 plans, donor-advised funds, and defined contribution plan participant (e.g.,
retirement) accounts.
Retirement Plan Services
For certain retirement plans, BWWS has agreed to provide advice to the plan sponsor, investment
manager oversight, plan participant education and ongoing administrative support in partnership
with third-party administrators (“TPAs”), recordkeepers, and investment co-fiduciaries for 3(21)
ERISA advice.
Financial Planning Services
Our Financial Planning Services are built upon a careful assessment of each client’s current and
projected financial situation and circumstances. In conducting that assessment, we utilize
information provided to us by the client, received from the client’s other advisors, and obtained
through our own research and analysis of publicly available information. We offer our clients
Financial Planning Services both on a standalone fee-basis and as a component of a complete
Investment Advisory or Consulting engagement. We believe that sound financial planning is a
critical step on the path to financial security and that such planning forms an important part of
our overall Investment Advisory, Wealth Management and Consulting Services.
Our approach to the financial planning process is founded upon understanding our client’s
current financial situation and life circumstances, financial goals, values, and reasons for engaging
our services. By doing this, we can design a financial plan suited for each individual client. Based
on the circumstances, objectives and needs of each client, our financial planning may address
one or more (or all) of the following: overall financial situation, balance sheet creation, net worth
calculation, cash flow analysis, review and analysis of a client’s various assets and liabilities,
Form ADV Part 2A | March 7, 2025
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liability planning, key risks identification and mitigation planning, tax analysis and planning,
education funding planning, retirement planning, basic estate planning, and resource
stewardship planning. In addition, we develop scenarios for and stress test each client’s situation
to help them understand how different decisions can impact future outcomes. Although these
services are performed with the intention that clients will implement the recommendations, they
are not obligated to do that.
Life Impact® Stewardship Planning Services
Life Impact Stewardship Planning is a planning and consulting service provided in addition to
financial planning services which focuses on the other aspects of a person or family’s life. The
process is used to assist clients with aligning their purpose, calling and values with all aspects of
their life.
Trust Services
In addition to serving Private Wealth clients, BWWS also provides Investment Advisory services
to Trusts and offers Trust Services to clients through various trust companies. Through a trust
company, we can provide access to integrated trust administration and consulting solutions for
clients whose financial, family or business needs require the services of a professional trust
fiduciary.
Consulting Services
Our Consulting Services complement our Financial Planning Services through assisting clients with
unique projects, research and analysis. In addition to the professionals at BWWS, we have
established a consulting referral relationship with and are able to access the expertise of a
seasoned team of accounting and financial professionals at our parent company, BMSS LLC, and
at related registered investment advisor, EverSource. This team includes experienced Accredited
Estate Planners (AEP), Certified Public Accountants (CPA) and Certified Valuation Analysts (CVA).
Estate Planning Services
Estate planning is not a one-time event, but a continual process to ensure a family’s legacy. We
help clients develop their estate plan and work with the family and other key advisors to adapt
the plan as circumstances change. A strategic estate plan may involve:
▪ Analysis of assets
▪ Asset protection planning
▪ Asset valuation
▪ Business succession planning
▪ Charitable planning
▪ Consideration of life insurance
▪ Minimization of taxes, if possible
Form ADV Part 2A | March 7, 2025
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▪ Planning for family financial security, future education, and retirement
▪ Selection of beneficiaries, guardians, and personal representatives
▪ Special Needs considerations
▪ Wealth transfer to beneficiaries
▪ Will and Trust review and guidance
Tax Planning Services
Individual federal tax planning and compliance
International taxation
IRS dispute resolution
Tax planning and consultation is optimally provided through proactive planning and timely service
– not just during tax season. BMSS LLC tax professionals are skilled and experienced in the
intricacies of individual, corporate, federal, state, and local taxation. Specialized tax services
include:
▪
▪ State and local taxes
▪ Estate and gift taxes
▪
▪
▪ Stock options
▪ Employee Stock Ownership Plans (“ESOP”)
Business Consulting, Valuation and Succession Planning Services
Business consulting and valuation is a first step toward a wide range of strategic and long-term
planning decisions. BMSS LLC professionals have the knowledge, training and experience to serve
the needs of our clients related to each of the following:
▪ Business succession planning
▪ Buy-sell agreements
▪ Estate and gift taxes
▪ Financial modeling & benchmarking
▪ Management buyouts
▪ Mergers & acquisitions
▪ Transaction support
▪ Wealth transfer
C. Customized Services
BWWS tailors individualized plans and solutions for each client based on their Investment Policy
and unique fact set at the time. Our clients may establish restrictions and limitations on investing
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Page 8
in certain securities or security-types based on their unique objectives, tax considerations, and
values.
D. Wrap Fee Programs
Wrap fee programs are advisory programs under which a specified fee (not based directly upon
transactions in an account but instead on the aggregate value of assets in a client’s account) is
charged for investment advisory services and the execution of transactions. BWWS does not
sponsor a wrap fee program, but does recommend that some clients participate in the
Betterment for Advisors wrap fee program. Betterment for Advisors clients pay once a calendar
quarter (each “Wrap Fee Period”), a wrap fee generally equal to 0.25% per annum of the client’s
average daily account balance during the Wrap Fee Period for Betterment’s and Betterment
Securities’ services. The wrap fee is subject to waiver or reduction by Betterment in its sole
discretion. Accounts are not charged a wrap fee when they are unfunded.
E. Assets Under Management
As of December 31, 2024, our assets under management were as follows:
Assets Managed on Discretionary Basis
$566,272,759
Assets Managed on Non-Discretionary Basis
Total Assets Under Management
$ 10,833,727
$577,106,486
Item 5 Fees and Compensation
A. Advisory Fees and Compensation
Fees in General
Our fees will be set forth in each client’s engagement agreement with BWWS (“Client
Agreement”). The amount and type of fee that we charge varies based on factors such as the
type and level of services requested, and the particular circumstances of the client (including the
amount of the client’s assets managed by us). Our fees are subject to negotiation, depending on
each particular client’s circumstances at the time of entering into the Client Agreement or at a
later date upon a change in circumstances (e.g., the purchase of additional services or substantial
increases in the client’s assets managed by us). As such, fees will vary between clients, even in
connection with the same or similar services. Our Investment Advisory and Wealth Management
Services fees will be charged in arrears, meaning that the fees billed will be for work done in the
previous quarter. In general, Investment Advisory and Financial Planning Services fees are billed
quarterly for the services provided in the previous quarter. For Consulting Services, fees may be
charged in advance for up to 50% of the fees quoted in the Client Agreement, but in no event will
the Client be billed $1,200 or more six months in advance.
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Additional information on the fees we charge for certain types of services (including default
billing methods) is provided below.
Investment Advisory, Wealth Management, Financial Planning, and Trust Fee Schedule
Our fees for Investment Advisory, Wealth Management, and Financial Planning Services are
typically based on a percentage of the value of assets in a client’s account (“Account Asset Value”)
within certain asset value ranges (or “tiers”). Clients within the same immediate family may be
able to group accounts together to reach higher tiers and lower applicable fees. Our fees will be
charged in arrears, meaning that the fees billed will be for work done in the previous quarter.
In general, Investment Advisory, Wealth Management, and Financial Planning Services fees are
billed within 10 days following the close of each calendar quarter (i.e., March 31st, June 30th,
September 30th, and December 31st) for services provided in that quarter. The fee charged to
any particular client is based on the client’s Account Asset Value in each tier as an average daily
balance of the preceding calendar quarter. The valuation dates or methods are subject to
negotiation in BWWS’s sole discretion and may vary between our clients.
The following fee schedule reflects a general guideline for the fees we charge based on the
Account Asset Value within each incremental tier.
Tier
Account Asset Value
Quarterly Fee
Annualized Fee
Up to $1,000,000.00
Up to 0.25%
Up to 1.00%
1
$
Up to 0.20%
Up to 0.80%
2 $1,000,000.01 to $2,500,000.00
Up to 0.175%
Up to 0.70%
3 $2,500,000.01 to $ 5,000,000.00
Up to 0.125%
Up to 0.50%
4 $5,000,000.01 to $10,000,000.00
separately negotiated with each client
5 over $10,000,000.00
▪
▪
The above fee schedule is used as a guideline only. Account Asset Value ranges and applicable fees are
subject to negotiation at BWWS’s sole discretion.
The minimum Account Asset Value for establishing an account with BWWS is $250,000, but at its sole
discretion, BWWS may lower this minimum for individual clients.
Example: Assume that on January 1st, a client engages BWWS to provide Investment Advisory
and Financial Planning Services, opening an account by depositing $2,500,000 of cash and
securities. Further assume that as of March 31st, the average daily balance of the assets in the
client’s account over the previous calendar quarter was $2,800,000. Based on these facts and the
above fee schedule with billing based on the average daily balance, the client’s Investment
Advisory and Financial Planning Services fee for the quarter ending March 31 would be computed
as follows:
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Full Tier 1 Quarterly Fee = $1,000,000 x 0.25% = $2,500.00
+ Full Tier 2 Quarterly Fee = ($2,500,000 – $1,000,000) x 0.20% = $3,000.00
+ Partial Tier 3 Quarterly Fee = ($2,800,000 – $2,500,000) x 0.175% = $525.00
= Total Quarterly Fee = $2,500.00 + $3,000.00 + $525.00 = $6,025.00
The $6,025.00 fee would then be billed by April 10th for the 1st quarter of the year.
For clients on the Betterment for Advisors platform, who typically have assets that fall below
BWWS’s standard $250,000 minimum, we charge a flat fee of 0.75% based on the average daily
balance for the prior quarter of the client’s Account Asset Value. In this case, Betterment is
responsible for calculating and billing the client’s fees. Fees charged in connection with trust
services offered by trust companies such as National Advisors Trust are charged by such trust
company. BWWS does not charge a fee for providing clients access to National Advisors Trust’s
services. Any fees related to National Advisors Trust’s services will be set forth in the client’s
separate engagement with them. There is presently no set fee for Life Impact Stewardship
Planning, but the fee will be negotiated with each client based on the complexity of the
engagement and the overall relationship with BWWS.
Consulting Services Fees
Prior to setting fees for Consulting Services, we and, as appropriate, the professionals with BMSS
LLC or EverSource meet with each client in order to determine the nature and complexity of a
client’s financial situation and the extent of the planning services requested or required, including
asset types, income sources, multi-generational considerations, asset jurisdiction and ownership
type. With these considerations in mind, we will then come to an agreement with our client on
an appropriate fee or rate for our services.
Fees for Consulting Services can be charged on either a fixed-fee basis (generally, ranging from
$2,500 to $25,000) or a time-worked basis (generally, at rates ranging from $150 to $400 per
hour).
Typically, we require our Consulting Services clients to pay a portion of the total anticipated fees
for such services (e.g., 50%) upon signing a Client Agreement, with the remainder due upon the
client’s acceptance of their financial plan or completion of the services. If our fee is computed
on a time-worked basis (e.g., hourly rate), then any amounts paid at the time of engagement are
credited against future invoices, but in no event will the Client be billed $1,200 or more six
months in advance.
B. Payment of Fees
Depending on the circumstances and needs of our clients and the type of services provided, our
fees are either directly debited from our clients’ accounts or separately invoiced quarterly. We
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will endeavor to meet the billing needs and requests of our clients at the time of entering into
the Client Agreement.
C. Additional Fees and Expenses
Our fees are exclusive of transaction fees, broker commissions, and other related expenses
incurred by us in connection with providing services to our clients or otherwise with respect to
transacting business for or on behalf of our clients. As a result, our clients may incur certain costs
in addition to BWWS’s fees, such as charges imposed by third parties, such as custodians, brokers
and separate account managers. In some circumstances, we may, with the client’s consent,
engage a third-party asset manager (co-advisor or subadvisor) to manage a defined portion of a
client’s portfolio for a fee. The manager’s or subadvisor’s fee will be passed along to the client.
In connection with the subadvisor services provided to BWWS, client assets in any of these
programs will be assessed an investment platform fee based upon the investment program(s)
utilized by BWWS in the management of those assets, as follows:
(1)
Separately Managed Accounts: 0.05% on assets per year;
(2) Unified Managed Accounts: 0.25% on assets per year;
(3)
Private Market Assets: 0.25% on assets per year; and/or
(4)
Held-Away Assets: 0.05% on assets per year.
As with the investment advisory fee, this investment platform fee will be billed quarterly in
arrears based on the average daily balance and deducted directly from the client’s accounts.
Mutual Fund and ETF Fees and Expenses
We may include mutual funds and exchange traded funds, (“ETFs”) in our investment strategies.
Mutual funds and ETFs charge expense ratios. These charges are in addition to our fee, and we
do not receive any portion of these charges. In addition to advisory fees paid to our firm, clients
will also be responsible for all transaction, brokerage, and custodial fees incurred as part of their
account management. Any client invested with a third-party asset manager is also responsible
for all advisory fees charged by that manager. These third-party asset manager fees are charged
in addition to BWWS’s advisory fees. Any client invested in a private market investment is also
responsible for paying all fees incurred as part of that investment commitment.
Wrap Fee Programs
Only clients on the Betterment for Advisors platform participate in a wrap fee program.
Betterment for Advisors clients pay once a calendar quarter (each “Wrap Fee Period”) a wrap fee
generally equal to 0.25% per annum of the client’s average daily account balance during the Wrap
Fee Period for Betterment’s and Betterment Securities’ services. The wrap fee covers all sub-
advisory, custodial, and trading services all provided by Betterment. No other commissions are
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charged by Betterment Securities, LLC. Accounts are not charged a wrap fee when they are
unfunded.
D. Prepaid Fee Disclosure; Termination of Investment Advisory Relationship; Refunds
Prepaid Fees
Depending on the specifics of each Client Agreement, Investment Advisory, Wealth Management
and Financial Planning may be billed in advance for the current calendar year quarter by the 10th
day immediately following the end of the prior quarter (based on our client’s Account Asset Value
as an average daily balance of the preceding calendar quarter). For additional information about
our fees for Investment Advisory, Wealth Management and Financial Planning Services, see Part
A (above) of this Item.
Depending on the specifics of each Client Agreement and the services provided, we will either
directly debit the client’s account or invoice the client.
Termination of the Investment Advisory or Financial Planning Relationship
Termination and refund terms and conditions are disclosed and outlined in each client’s Client
Agreement with BWWS. In addition, third party investment managers and service providers may
have their own terms and conditions applicable to termination, to which the client will be subject.
A client or BWWS may cancel the Investment Advisory or Financial Planning agreement at any
time for any reason by providing 30-days’ written notice.
Refunds
In the event that either we or our client terminates BWWS’s engagement in accordance with the
Client Agreement, any pre-paid or unearned fees will be refunded promptly following the
effective date of termination (prorated through the effective date of termination based on a 365-
day year). With respect to fees based on our client’s Account Asset Value (e.g., percentage fees
for our Investment Advisory and Wealth Management Services), the applicable fee due to BWWS
will be determined as of and prorated through the date of termination of the Client Agreement
based on the client’s fee schedule.
E. Additional Compensation Received by Us
Our firm may also receive compensation in the form of referral fees for recommending certain
registered investment advisors to our advisory clients. Please refer to Item 14 of this Brochure
for a detailed description of conflicts of interests that are inherent in such referral arrangements.
Neither our firm nor its IARs receive any referral or similar fee for recommending any third-party
asset manager or private market investment.
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Item 6 Performance-Based Fees and Side-by-Side Management
A. Performance-Based Fees
Performance-based fees are fees that are based on a share of a capital gain or capital
appreciation of a client's account. BWWS does not charge or accept performance-based fees.
B. Side-by-Side Management and Conflicts of Interest
Side-by-side management refers to the practice of managing accounts that are charged
performance-based fees while at the same time managing accounts that are not charged
performance-based fees. BWWS does not charge or accept performance-based fees and does
not engage in side-by-side management of accounts.
Item 7 Types of Clients
BWWS serves individuals, families, estates and trusts, charitable foundations and funds, and
institutions. In order to establish an account with us, a client must deposit a minimum of
$250,000. At its sole discretion, BWWS may negotiate a lower minimum required account asset
value on a client-by-client basis. For those clients with investable assets falling below the
minimum amount, we are able to offer investment advisory services via the Betterment for
Advisors platform as well as financial planning and organizational services on a fixed fee or
hourly-work basis.
Item 8 Methods of Analysis, Investment Strategies, and Risk of Loss
A. Analysis and Strategies
Strategic Asset Allocation
Asset allocation is the implementation of an investment strategy that attempts to balance risk
versus reward by adjusting the percentage of each asset class (i.e. cash, bonds, equities,
alternative assets) in an investment portfolio according to the investor’s risk tolerance, goals,
values and investment time horizon. Cash and high-quality bonds have traditionally been viewed
as defensive assets that provide stability and steady income even during periods of heightened
financial market stress. Equities provide the long-term growth component in a portfolio, and over
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time, have allowed investors to maintain and grow the purchasing power of their assets over
inflation.
A fundamental justification for asset allocation is the notion that different asset classes offer
returns that are not highly correlated. Constructing a portfolio with diversification across asset
classes improves the risk-adjusted return efficiency of the portfolio for a targeted level of risk.
Thus, rather than focusing on individual security selection, we attempt to identify an appropriate
ratio of equity securities, fixed income securities, private market funds, and cash across a broad
range of asset classes in order to match a client’s risk tolerance and cash flow needs.
Investment Strategies
At BWWS, we believe that the most optimal way to construct portfolios is to utilize mutual funds
and ETFs as the primary building blocks to clients’ asset allocations. The EverSource Investment
Department supports BWWS in constructing and monitoring model portfolios, rebalancing and
trading, and investment due diligence. BWWS advisors have access to a significant number of
EverSource and third-party strategist models, including indexing strategies, factor-based
strategies, and fundamental research strategies. Managers may also employ inclusionary and/or
exclusionary screens and alternative security weighting portfolio construction methods based on
environmental, social, and corporate governance (“ESG”) factors if that is consistent with the
client’s investment objectives.
In each case, the advisor manages the client’s strategic asset allocation to be consistent with their
Investment Policy Statements. Asset allocation weights may vary from the stated targets due to
market fluctuations, permissible drift within the model, and constraints identified in an
Investment Policy Statement. Clients with larger amounts of assets under management may
utilize Separate Account Managers or in most cases a mixture of accounts managed by Separate
Account Managers and accounts invested in mutual funds or ETFs.
Values-Based Analysis: Values-based (sometimes referred to as faith-based or faith-integrated)
investing seeks to integrate a values-based framework into the investment selection process to
screen, engage with, or align a portfolio with a values or faith driven investment philosophy. We
base this framework on a Judeo-Christian worldview. BWWS utilizes EverSource which relies on
third party asset managers to provide research and screening data for this analysis on a best-
efforts basis.
Associated with this type of investing, there are additional risk factors that include, but are not
limited to the following:
• Potentially higher costs associated with screened investments.
• Screening restricts the universe of available investments which may result in a more
restricted investment universe, leading to investment underperformance.
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• Potential for decreased diversification in different asset classes and across a portfolio due
to the limited universe of investable companies across the investment universe and the
limited number of managers willing to manage these values or faith integrated mandates.
• Asset managers may fail to appropriately apply values-based screens consistently due to
data inaccuracies and limitations, resulting in unintended exposures to prohibited
business activities in the product’s offering documents.
If a client desires specific screening restrictions and has sufficient assets, BWWS partners with
multiple custom direct indexing asset managers that can tailor portfolios to each client’s specific
preferences.
Private Market Investments
Through the support of the EverSource Investment Department, BWWS advisors can also provide
research, recommendations, and implementation advice on private market assets and strategies
(e.g., private equity funds, private credit funds, private real estate funds, and direct investments
in real estate syndicates). These diversifying strategies are not appropriate for every client and
involve a much higher level of due diligence given their usually greater complexity than traditional
asset classes. Some of these investments contain an impact thesis which includes a multi-bottom
line return for social impact, environmental stewardship as well as a faith-driven impact. These
assets are reviewed with clients who have indicated a preference in their investment policy
statement for these impact investments.
B. Material, Significant or Unusual Risks of Investment Strategies
Material risks vary based on investment strategy and are summarized below.
Strategic Asset Allocation Models
Because BWWS manages or selects series of highly diversified, multi-asset class investments, the
primary investment risks are economic and market risks, investment style risk, and asset manager
unique risks. An investment strategy’s strategic asset allocation that manages market risk is the
most significant variable. Individual advisor decisions about manager and fund concentrations
within client portfolios may lead to more significant investment style and asset manager unique
risks.
Separately Managed Accounts
Material and significant risks are economic and market risks, investment style risk, and asset
manager unique risks. Given that investment accounts are completely invested in a single asset
manager’s strategy, manager concentration risk, including key person, investment, and
operational risk, is a significant consideration.
Form ADV Part 2A | March 7, 2025
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Private Market Investments
Private market investments expose investors to significantly more types and degrees of risks than
traditional asset classes, including significantly higher illiquidity risk, credit risk, leverage risk,
asset concentration risk, manager risks, key person risks, and operational risks (including absence
of internal controls). In addition, due to the difficulty with assessing these risks, there is the
additional risk that the due diligence process may miss a material risk relevant to the decision to
invest.
C. Risks Associated with Particular Types of Securities
As a general practice, BWWS does not recommend concentrated investment in individual
securities and recommends diversification to protect against risk of loss. However, BWWS does
accommodate client requests to invest in or hold individual securities.
One exception to this general practice is that BWWS will due diligence and recommend direct
investments in real estate syndicates. These investments come with unique private market asset
risks, including development or redevelopment risks, leverage risks, local submarket risks,
entitlement or zoning risks, environmental risks, and other unique risks that cannot be diversified
through a larger fund.
See discussion above regarding risk factors associated with values-based investments.
Item 9 Disciplinary Information
We are required to disclose to our clients any legal, regulatory, or disciplinary events that are
material to a client’s or prospective client’s evaluation of BWWS’s advisory business or the
reputation and integrity of its management team.
Neither BWWS nor its management personnel have been involved in any arbitration claim or
found liable in any civil, self-regulatory organization or administrative proceeding that would
require disclosure under applicable SEC rules.
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Item 10 Other Financial Industry Activities and Affiliations
A. Broker-Dealer Registration
Neither BWWS nor any of our management persons (including
investment advisor
representatives) are registered, or have an application pending to register, as a broker-dealer or
a registered representative of a broker-dealer.
B. Futures Commission or Commodity Pool Operator or Trading Advisor Registration
BWWS is not registered, and does not have an application pending to register, as a futures
commission merchant, commodity pool operator, a commodity trading advisor, or an associated
person of the foregoing entities.
C. Material Relationships or Arrangements with Related Persons
As discussed in Part A of Item 4 of this Brochure, BWWS is wholly owned by BMSS LLC, a full-
service accounting firm based in Birmingham, Alabama. BWWS may refer clients to BMSS LLC
and its subsidiaries Payroll & Benefit Solutions, LLC and Abacus IT Solutions, LLC. These
companies may in turn refer their clients who are seeking investment advice to BWWS. Fees paid
by the client to BMSS LLC and its subsidiaries indirectly benefit BWWS, which is a part of the
BMSS LLC family of companies. BWWS, when making a referral to (or receiving a referral from)
BMSS LLC or its subsidiaries, discloses this relationship and attendant conflict of interest.
EverSource Wealth Advisors, LLC, an SEC-registered investment advisor firm, is under common
control with BWWS in that Mark Wesson is the CEO of both firms. BMSS and some of the owners
of BMSS are indirect owners of EverSource, and some of the BWWS personnel are also employed
by EverSource. BWWS and EverSource share office space, personnel and other critical functions
including management. EverSource offers back-office and wealth management services to
investment advisor representatives and registered investment advisors, including BWWS. The
services EverSource provides BWWS include trading, portfolio design, and investment due
diligence, for which EverSource is considered a subadvisor.
As disclosed in Part C of Item 5 of this Brochure, the client is charged a fee for those aspects of
the EverSource investment platform(s) utilized by the BWWS Advisor in the management of the
client’s assets. Consequently, BWWS Advisors who are shared employees with EverSource may
have an incentive to recommend that clients invest in asset types and strategies which generate
higher platform fees for EverSource, as that indirectly benefits BWWS. We guard against that
conflict through disclosure and requiring that a client’s investment portfolio be consistent with
the Investment Policy Statement and the Advisor’s fiduciary duty to the client.
Form ADV Part 2A | March 7, 2025
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D. Material Conflicts of Interest Relating to Other Investment Advisors
BWWS will occasionally assist a client by identifying or recommending another investment
advisor for such client, from whom we may receive compensation for the referral. Under the
SEC’s 2022 marketing rule these referrals would be considered compensated testimonials or
endorsements. BWWS does not presently receive client referrals from other investment
advisors for which BWWS pays a referral fee. See Item 14 for an explanation of this practice
and of how BWWS addresses the attendant conflict of interest.
Item 11 Code of Ethics, Participation, or Interest in Client Transactions,
and Personal Trading
A. Code of Ethics
We have adopted a Code of Ethics (“Code of Ethics”) pursuant to Rule 204A-1 under the Advisors
Act. Our Code of Ethics requires our IARs, employees and other associated persons to comply
with all applicable federal and state securities laws and establishes a high ethical standard of
business conduct to which we hold each of them. Certain other matters addressed in our Code
of Ethics include policies or procedures that address: (1) personal trading of securities by our
IARs, employees and access persons; (2) oversight of our IARs, employees and clients’ accounts;
(3) document and recordkeeping requirements; and (4) enforcement and the consequences of
noncompliance or violation of the Code of Ethics.
A copy of our Code of Ethics is available to our current and prospective clients. To request a copy,
contact us at (205) 982-5555 or compliance@bmsswesson.com.
B. Recommending Securities in which BWWS has a Material Interest
BWWS has adopted a Personal Securities Transactions and Insider Trading Policy (“Personal
Securities Policy”) within its Code of Ethics. The Personal Securities Policy is designed to detect
and prevent conflicts of interest when persons covered by the policy trade securities which may
be traded for our clients.
The Personal Securities Policy covers any account where persons covered by the policy, or a
member of his or her household, has direct or indirect ownership, influence, or control. We
require preapproval for personal trades that involve private placements and IPOs. In addition,
we review employee trading quarterly by reviewing such information as trade confirmations,
account statements, and transaction history. Investment Adviser Representatives and employees
of BWWS who have access to client accounts or investment recommendations (“Access Persons”)
are required to provide a copy of statements for all personal accounts that are covered by the
Personal Securities Policy.
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BWWS does not buy securities for its own account, and so does not recommend to clients, or buy
or sell for client accounts, securities in which it has a material financial interest. However, BWWS
employees may buy or sell for their personal accounts securities identical to those recommended
to or purchased for clients. In addition, any related person may have an existing interest or
position in a certain security or securities which may also be recommended to a client. This
practice results in a potential conflict of interest, as we may have an incentive to manipulate the
timing of such purchases to obtain a better price or more favorable allocation in rare cases of
limited availability.
To mitigate these potential conflicts of interest and ensure the fulfillment of our fiduciary
responsibilities, we have established the following restrictions:
1. None of our representatives, employees or any other person who provides investment
advice on our behalf and is subject to our supervision or control (collectively,
“Supervised Persons”), may put his or her own interests ahead of those of a client.
2. No Supervised Person may buy or sell securities for his or her personal portfolio where that
decision is substantially derived, in whole or in part, from his or her employment or
association with us, unless the information is also available to the investing public on
reasonable inquiry.
3. It is our policy that no Supervised Person may purchase or sell any security prior to a
transaction being implemented for an advisory account, thus preventing our Supervised
Persons from benefiting from transactions placed on behalf of advisory accounts (e.g.,
front-running).
4. We review, at least quarterly, all trading activity for the firm for trading violations or
anomalies.
5. We emphasize the unrestricted right of the client to decline to follow any of our advice
or recommendations.
6. For financial planning and consulting clients, we emphasize the right of the client to
select any broker-dealer or insurance company of his or her choice.
7. All of our Supervised Persons are required to conduct themselves in accordance with all
applicable federal and state laws and regulations governing registered investment
advisory practices.
8. Any Supervised Person who fails to comply with any of our policies or applicable law
may be subject to disciplinary action, up to and including termination.
9. We deliver a copy of our Code of Ethics to all Supervised Persons and require that
each of them acknowledge having read it and that they understand it.
10. We have established policies requiring personnel to report violations of our Code of
Ethics violations to our Chief Compliance Officer or other officers or managers.
Form ADV Part 2A | March 7, 2025
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C. Investing in Securities Recommended to Clients
BWWS does not invest in securities for its own account, and so does not recommend to clients
securities in which it invests.
Individuals associated with our firm do buy or sell for their personal accounts securities identical
to those recommended to or purchased for customers. In addition, any related person may have
an existing interest or position in a particular security which may also be recommended to a
client. This practice results in a potential conflict of interest, as we could have an incentive to
manipulate the timing of such purchases to obtain a better price or more favorable allocation in
rare cases of limited availability. To mitigate these potential conflicts of interest, we have
established the trading restrictions described in Part B of this Item 11 above.
D. Contemporaneous Trading
BWWS does not invest in securities for its own account, and so does not recommend to clients
securities in which it invests.
It is possible that a BWWS supervised person will recommend, buy or sell securities at or about
the same time that he or she buys or sells the securities for their own account. The above
restrictions were established by BWWS to mitigate the conflicts of interest resulting from this.
Item 12 Brokerage Practices
A. Factors Considered in Selecting or Recommending Broker-Dealers
1. Research and Other Economic Benefits
For clients in need of brokerage or custodial services, and depending on client circumstances and
needs, BWWS will recommend the use of one of several broker-dealers, including Schwab Advisor
Services, a division of Charles Schwab Corporation, member FINRA/SIPC (“Schwab”), Fidelity
Institutional (“Fidelity”), Strata Trust Company, or National Advisors Trust Company. BWWS is
independently owned and operated and is not affiliated with any of these companies. BWWS
receives access to benefits from Fidelity and Schwab, including institutional trading and custody
services, that are generally not available to retail investors.
These benefits may include: (1) access to proprietary trading platforms and execution of trades;
(2) access to a dedicated trading desk serving program participants exclusively; (3) the ability to
have investment advisory fees deducted directly from a client’s account; (4) research and
compliance publications; (5) access to certain mutual funds which generally require significantly
higher minimum initial investments or that are available only to institutional investors, and (6)
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invitations to education seminars provided online or at conferences. These economic benefits
are provided by Schwab to independent advisors who custody client assets with them on an
unsolicited basis at no charge and are not generated by or tied to client brokerage commissions.
Our clients do not pay brokerage commissions higher than those charged by other broker-dealers
as a result of our receipt of these benefits, and all clients benefit from these benefits. However,
participation in the programs described above does give rise to a potential conflict of interest for
our firm, as the receipt of program benefits creates an incentive for us to recommend program
sponsors to clients for brokerage or custodial services.
We review the services of broker-dealers and recommend them based on a number of factors.
These factors include the professional services offered, commission rates, and the custodial
platform provided to clients. While, based on our business model, we will not seek to exercise
discretion to negotiate trades among various broker-dealers on behalf of clients, we will,
periodically review and attempt to negotiate lower commission rates for our clients with them.
The final decision of where to custody assets is at the discretion of the client. However, we
reserve the right to decline acceptance of any client account for which the client directs the use
of a broker-dealer if we believe that this choice would hinder our firm’s fiduciary duty to the
client or our ability to service the account.
Betterment Securities
For clients with asset balances below our normal minimum (i.e. below $250,000), we recommend
that our clients use MTG, LLC dba Betterment Securities (“Betterment Securities”), a registered
broker-dealer and member of the SIPC, as the qualified custodian. BWWS is independently owned
and operated and not affiliated with Betterment Securities. Betterment Securities will hold your
assets in a brokerage account and buy and sell securities when we and/or you instruct them to.
While we recommend that you use Betterment Securities as custodian/broker, you will decide
whether to do so and will open your account with Betterment Securities by entering into an
account agreement directly with them. We do not open the account for you, although we may
assist you in doing so. If you do not wish to place your assets with Betterment Securities, then we
cannot manage your account on Betterment for Advisors (defined below).
Betterment Securities: Your Brokerage and Custody Costs
For our clients’ accounts that Betterment Securities maintains, Betterment Securities does not
charge you separately for custody/brokerage services, but is compensated as part of the
Betterment for Advisors (defined below) platform fee, which is charged for a suite of platform
services, including custody, brokerage, and sub-advisory services provided by Betterment and
access to the Betterment for Advisors platform. The platform fee is an asset-based fee charged
as a percentage of assets in your Betterment account. Clients utilizing the Betterment for Advisors
platform may pay a higher aggregate fee than if the investment management, brokerage and
other platform services are purchased separately. Nonetheless, for those Clients participating in
the Betterment for Advisors platform, we have determined that having Betterment Securities
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execute trades is consistent with our duty to seek “best execution” of your trades. Best execution
means the most favorable terms for a transaction based on all relevant factors, including those
listed above (see “How we select brokers/custodians”).
Services Available to us via Betterment for Advisors
Betterment Securities serves as broker-dealer to Betterment for Advisors, an investment and
advice platform serving independent investment advisory firms like us (“Betterment for
Advisors”). Betterment for Advisors also makes available various support services which may not
be available to Betterment’s retail customers. Some of those services help us manage or
administer our clients’ accounts, while others help us manage and grow our business. Betterment
for Advisors’ support services are generally available on an unsolicited basis (we don’t have to
request them) and at no charge to us. Following is a more detailed description of Betterment for
Advisors’ support services:
2. Services that Benefit You
Betterment for Advisors includes access to a globally diversified, low-cost portfolio of ETFs,
execution of securities transactions, and custody of client assets through Betterment Securities.
In addition, a series of model portfolios created by third-party providers are also available on the
platform. Betterment Securities’ services described in this paragraph generally benefit you and
your account.
3. Services that may Indirectly Benefit You
Betterment for Advisors also makes available to us other products and services that benefit us,
but may not directly benefit you or your account. These products and services assist us in
managing and administering our clients’ accounts, such as software and technology that may:
▪ Assist with back-office functions, recordkeeping, and client reporting of our clients’ accounts.
▪ Provide access to client account data (such as duplicate trade confirmations and account
statements).
▪ Provide pricing and other market data.
Our Interest in Betterment Securities’ Services
The availability of these services from Betterment for Advisors benefits us because we do not
have to produce or purchase them. In addition, we do not have to pay for Betterment securities’
services. We may have an incentive to recommend that you maintain your account with
Betterment Securities, based on our interest in receiving Betterment for Advisors and Betterment
Securities’ services that benefit our business rather than based on your interest in receiving the
best value in custody services and the most favorable execution of your transactions. This is a
potential conflict of interest. We believe, however, that our selection of Betterment Securities as
custodian and broker is in the best interests of our clients. Our selection is primarily supported
by the scope, quality, and price of Betterment Securities’ services and not Betterment for
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Advisors and Betterment Securities’ services that benefit only us or that may not directly benefit
you.
Betterment for Advisors’ Trading Policy
When using the Betterment for Advisors platform, we and you are subject to the trading policies
and procedures established by Betterment. These policies and procedures limit our ability to
control, among other things, the timing of the execution of certain trades (including in response
to withdrawals, deposits, or asset allocation changes) within your account. You should not expect
that trading on Betterment is instant, and, accordingly, you should be aware that Betterment
does not permit you or us to control the specific time during a day that securities are bought or
sold in your account (i.e., to “time the market”). Betterment describes its trading policies in
Betterment LLC’s Form ADV Part 2A. As detailed in that document, Betterment generally trades
on the same business day as it receives instructions from you or us. However, transactions will
be subject to processing delays in certain circumstances. In particular, orders initiated on non-
business days and after markets close generally will not transact until the next business day.
Betterment also maintains a general approach of not placing securities orders during
approximately the first thirty minutes after the opening of any market session. Betterment also
generally stops placing orders arising from allocation changes in existing portfolios approximately
thirty minutes before the close of any market session. Betterment continues placing orders
associated with deposit and withdrawal requests until market close. Betterment maintains a
general approach of not placing orders around the time of scheduled Federal Reserve interest
rate announcements. Furthermore, Betterment may delay or manage trading in response to
market instability. For further information, please consult Betterment LLC’s Form ADV Part 2A.
4. Brokerage for Client Referrals
Neither BWWS nor any related party participates in any client referral programs with any
custodian or broker-dealer. BWWS’s client referral arrangements with third parties, described in
Item 14, are not in any way connected to or considered in selecting or recommending a broker-
dealer for a client account.
5. Directed Brokerage – Third-Party Managers and Programs
Third party asset managers may require prime brokerage arrangements for trading client
accounts which may impose an additional trading cost on client accounts. Our firm does not
control or benefit from the brokerage practices of any third-party asset manager or investment
program. Clients should be aware that participation in certain investment programs, including
“wrap fee” programs may be conditional on the use of a certain broker-dealer, often the sponsor
of the program. In such situations, best execution may not always be attained for program
participants.
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B. Trading-Order Aggregation
Typically, neither we nor our subadvisor, EverSource Wealth Advisors, utilizes block trading (i.e.,
trade aggregation) for client trades. Thus, we implement client transactions separately for each
account. Due to this practice, certain client trades may be executed before others, at a different
price or commission rate. If BWWS or EverSource determines that aggregation of trades in a
certain situation will be beneficial to clients, transactions will be blocked to achieve an average
price and will be allocated among clients in proportion to the purchase and sale orders placed
from each client account on any given day.
Item 13 Review of Accounts
A. Investment Advisory Services
Reviews
For our clients who have an investment advisory relationship, their accounts are monitored on
an ongoing basis by their IAR. On an annual basis, IARs review client accounts’ current asset
allocation vs. target, recent investment activity, performance, and portfolio management
changes needed based on clients’ updated investment objectives and/or financial situation.
BWWS provides a daily investment dashboard and quarterly performance reports accessible via
the Black Diamond Client Portal for clients to review their own investment strategy and
performance.
On at least an annual basis, meetings are held with (or at least offered to) clients to discuss
investment performance, objectives, and notable changes in a client’s financial situation. More
frequent non-periodic reviews can be triggered by changes in financial or life circumstances or
external market, economic, or political events.
Reports
In addition to the monthly statements and confirmations of transactions that clients receive from
their custodian or broker-dealer, we provide quarterly online reports summarizing account
performance, balances, and holdings. Paper statements will be provided at the request of the
client. Certain clients may receive additional or alternative reports, as contracted at the inception
of the advisory relationship.
B. Financial Planning Services
Clients that utilize the financial planning services provided by BWWS as a part of an ongoing
engagement can expect to have an annual review of their financial plans. The plan
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recommendations will be reviewed in the context of each client’s goals and objectives. More
frequent non-periodic reviews can be triggered by changes in financial or life circumstances or
external market, economic, or political events. BWWS will provide reports, forecasts,
illustrations, or written descriptions in situations in which it is beneficial or upon a client’s
request.
Financial Planning clients will receive a completed financial plan either in hard copy form or via
digital access via a web-based portal for the initial financial plan as per the client engagement
letter. Additional reports will not typically be provided unless otherwise contracted.
Item 14 Client Referrals and Other Compensation
A.
Economic Benefits for Providing Advice or Services to Clients
BWWS receives an economic benefit from custodians and broker-dealers in the form of the
support products and services made available to BWWS in the same way they do for other
independent investment advisors that have their clients maintain accounts at these companies.
These products and services, how they benefit BWWS, and the related conflicts of interest are
described under Item 12 of this Brochure. The availability to BWWS of the custodians’ or broker-
dealers’ products and services is not based upon BWWS giving particular investment advice, or
buying particular securities for clients.
BWWS may from time to time receive expense reimbursement for travel and/or marketing
expenses from sponsors or distributors of investment and/or insurance products. Travel expense
reimbursements are typically a result of attendance at due diligence and/or investment training
events hosted by product sponsors. Marketing expense reimbursements are typically the result
of informal expense-sharing arrangements in which product sponsors may underwrite costs
incurred for marketing such as client appreciation events, advertising, publishing, and seminar
expenses. Although receipt of these travel and marketing expense reimbursements are not
predicated upon specific sales quotas, the product sponsor reimbursements are typically made
in anticipation that sales will be made. This creates a conflict of interest in that we may have an
incentive to recommend certain products and investments based on the receipt of this
reimbursement instead of what is in the best interest of our clients. We attempt to control for
this conflict by disclosing it here and by basing investment allocation decisions on the individual
needs and best interests of our clients.
B.
Solicitation Arrangements
We may pay referral fees to persons or firms (“Solicitors”) for introducing clients to BWWS, a
practice the SEC refers to as compensated endorsements or testimonials. The solicitors who will
be compensated via a referral fee must be appropriately registered as an investment advisor
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where required. Whenever we pay a referral fee, we require the Solicitor to provide the
prospective client with a copy of this document (our Firm Brochure) and a separate disclosure
statement that includes the following information:
the Solicitor’s name and relationship with our firm;
the fact that the Solicitor is being paid a referral fee;
the amount of the fee; and
whether the fee paid to BWWS by the client will be increased above our normal fees in
order to compensate the Solicitor.
As a matter of firm practice, the advisory fees paid to BWWS by clients referred by solicitors are
not increased as a result of any referral or referral fee paid to solicitors.
BWWS occasionally refers clients or prospective clients to other registered investment advisors,
including the related firm EverSource Wealth Advisors, LLC, where BWWS believes that firm’s
practice fits more closely with the client or prospective client’s needs. BWWS does not presently
receive a referral fee from the other registered investment advisor. If we establish such an
arrangement, BWWS will require the other firm to provide its own Firm Brochure, Form ADV Part
2, to the client, as well as the BWWS Form ADV Part 2 and a separate disclosure document
containing the information described above. As a matter of firm practice, BWWS will not refer a
client or prospective client to another registered investment advisor where the referral fee paid
to BWWS by that firm will increase the fees the client would pay to the other investment advisor
apart from the referral fee arrangement.
Payment of fees for the referral of prospective clients creates a potential conflict of interest to
the extent that such a referral is not unbiased and the solicitor is, at least partially, motivated by
financial gain. Therefore, such a referral could be made even if the receiving firm’s advisory
services are not suitable to a particular client’s needs. We address this conflict of interest through
making the disclosures described above and carefully screening referred clients to ensure that
fees, services, and investment strategies are suitable to their investment needs and objectives.
Referrals of Other Professionals
BWWS refers clients to other service professionals if requested or deemed necessary based on
the specific needs of the client. For example, BWWS may refer clients to legal counsel and
insurance agents or to BMSS, LLC; BMSS LLC’s payroll company, Payroll & Benefit Solutions; and
BMSS LLC’s information technology company, Abacus IT Solutions. It is possible that these
professionals will make referrals of their clients seeking investment advice to BWWS. BWWS
indirectly benefits from any fees paid to BMSS LLC or its subsidiaries, but BWWS does not pay for
or receive any compensation from these referrals.
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Other Compensation
BWWS does not receive sales charges, securities commissions, service fees, 12b-1 fees, or other
compensation from a non-client in connection with providing investment advice to a client.
Betterment for Advisors
We receive a non-economic benefit from Betterment for Advisors and Betterment Securities in
the form of the support products and services it makes available to us and other independent
investment advisors whose clients maintain their accounts at Betterment Securities. These
products and services, how they benefit us, and the related conflicts of interest are described
above (see Item 12—Brokerage Practices). The availability to us of Betterment for Advisors’ and
Betterment Securities’ products and services is not based on us giving particular investment
advice, such as buying particular securities for our clients.
Item 15 Custody
directly
from
Betterment
Securities
at
least
quarterly
Custody is defined as any legal or actual ability by BWWS to access client funds or securities. Since
all client funds and securities are maintained with a qualified custodian or, in the case of some
private assets, self-custodied by the client, we do not take physical possession of client assets.
However, under the current SEC rules, our firm is deemed to have constructive custody of client
assets because we are permitted in our agreement with the client to directly debit client custodial
accounts for advisory fees. Because the custodian does not calculate the amount of the fee to be
deducted, it is important for clients to carefully review their custodial statements to verify the
accuracy of the calculation, among other things. Clients should contact BWWS as soon as possible
if they believe that there may be an error or discrepancy in their statement. For clients on the
Betterment for Advisors platform, your statements will be available for you to review on the
activity section of your Betterment for Advisors account portal. You will also receive account
at
statements
www.bettermentsecurities.com. You should carefully review those statements promptly.
BWWS does not accept authority to sign checks or otherwise disburse funds on behalf of any
advisory clients. However, certain clients have established asset transfer authorizations which
permit the qualified custodian to rely upon instructions from BWWS to transfer client funds to
third parties. According to SEC guidance, BWWS is considered to have custody of those client
assets subject to such a “standing letter of authorization” or “move money” form (collectively
“SLOAs”). BWWS works with the qualified custodian in these situations to satisfy the SEC’s
guidance with respect to SLOAs, including requiring clear and specific written instructions from
the client and ensuring the client has the ability to terminate or change the instructions at any
time.
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Item 16 Investment Discretion
Clients may hire BWWS to provide discretionary asset management services. For clients granting
us discretionary authority, BWWS determines which securities and the amounts of securities that
are to be bought or sold for their account, we require that such authority be granted in writing,
typically in the executed Client Agreement. With respect to the use of third-party managers,
BWWS does not directly manage these client portfolios, or this portion of these client assets.
However, we monitor these managers as part of our ongoing third-party manager review
process. As such, the client generally grants us the authority to hire and fire the selected
registered investment advisor directly.
Discretionary investment authority granted to us may be delegated by us to selected third-party
assets managers with prior client consent.
Should the client wish to impose reasonable limitations on this discretionary authority, the
limitations shall be included in a written authority statement. Modifications must be submitted
by the client in writing and are subject to BWWS’s approval.
Item 17 Voting of Client Securities
As a matter of firm policy, we do not vote proxies on behalf of clients. Clients will receive their
proxies and other solicitations directly from their custodian or transfer agent and retain sole
responsibility for voting.
Although our firm provides investment advisory services relative to client investment assets,
clients maintain exclusive responsibility for: (1) directing the manner in which proxies solicited
by issuers of securities beneficially owned by the client shall be voted; and (2) making all elections
relative to any mergers, acquisitions, tender offers, bankruptcy proceedings, class actions or
other type events pertaining to the client’s investment assets.
Clients are responsible for instructing each custodian of the assets to forward to the client copies
of all proxies and shareholder communications relating to the client’s investment assets.
However, some third-party asset managers do vote proxies, make the elections described above,
and/or engage with corporate governance. In the event we engage a subadvisor to manage a
client’s account who so desires, the client agreement grants us the ability to delegate the
authority to vote proxies on securities in that account and take the other actions described
above.
Form ADV Part 2A | March 7, 2025
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Item 18 Financial Information
A. BWWS’s Balance Sheet
Under no circumstances do we require or solicit payment of fees in excess of $1,200 per client
six (6) months or more in advance. Therefore, we are not required to include a financial
statement.
BWWS has no financial condition that impairs our ability to meet our contractual obligations to
our clients and has never been the subject of a bankruptcy proceeding.
B. Financial Conditions Likely to Impair BWWS’s Ability to Meet Client Commitments
We have nothing to disclose in this regard.
C. Bankruptcy Petitions
We have nothing to disclose in this regard.
[END OF PART 2A OF FORM ADV]
Form ADV Part 2A | March 7, 2025
Page 30