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BLVD Private Wealth, LLC
Firm Brochure - Form ADV Part 2A
This brochure provides information about the qualifications and business practices of BLVD Private Wealth, LLC.
If you have any questions about the contents of this brochure, please contact us at (502) 805-5820 or by email at:
Office@blvdpw.com. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about BLVD Private Wealth, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. BLVD Private Wealth, LLC’s CRD number is: 310682
10515 Meeting Street,
Suite 101
Prospect, KY 40059
(502) 805-5820 https://blvdpw.com
Office@blvdpw.com
Registration as an investment adviser does not imply a certain level of skill or training.
Version Date: 02/28/2025
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Item 2: Material Changes
The material changes in this brochure from the last annual updating amendment of BLVD Private
Wealth, LLC on January 31, 2024 are described below. Material changes relate to BLVD Private Wealth,
LLC’s policies, practices, or conflicts of interests only.
• BLVD Private Wealth, LLC has updated its Assets Under Management. (Item 4.E)
• BLVD Private Wealth, LLC has added Held Away Assets. (Item 4)
• BLVD Private Wealth, LLC has added Retirement Plan Consulting. (Item 4 and Item 5)
• BLVD Private Wealth, LLC has updated its fees. (Item 5)
• BLVD Private Wealth, LLC has added GBS to its third-party financial planning. (Item 4)
• BLVD Private Wealth, LLC has added Betterment Securities as a Custodian. (Item 12)
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Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes ....................................................................................................................................... ii
Item 3: Table of Contents ...................................................................................................................................... iii
Item 4: Advisory Business ...................................................................................................................................... 2
Item 5: Fees and Compensation ............................................................................................................................. 5
Item 6: Performance-Based Fees and Side-By-Side Management .................................................................... 7
Item 7: Types of Clients ...........................................................................................................................................7
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss ............................................................... 7
Item 9: Disciplinary Information .......................................................................................................................14
Item 10: Other Financial Industry Activities and Affiliations .........................................................................15
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............... 16
Item 12: Brokerage Practices ................................................................................................................................. 17
Item 13: Review of Accounts ................................................................................................................................ 18
Item 14: Client Referrals and Other Compensation .......................................................................................... 19
Item 15: Custody .................................................................................................................................................... 20
Item 16: Investment Discretion ............................................................................................................................ 20
Item 17: Voting Client Securities .......................................................................................................................... 21
Item 18: Financial Information ............................................................................................................................. 21
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Item 4: Advisory Business
A. Description of the Advisory Firm
BLVD Private Wealth, LLC (hereinafter “BLVD”) is a Limited Liability Company
organized in the State of Kentucky. The firm was formed in August 2020, and the principal
owner is Chris Brady.
B. Types of Advisory Services
Portfolio Management Services
BLVD offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. BLVD creates an Investor Profile
for each client, which outlines the client’s current situation (income, tax levels, and risk
tolerance levels) and then constructs a plan to aid in the selection of a portfolio that
matches each client's specific situation. Portfolio management services include, but are not
limited to, the following:
•
•
•
Investment strategy •
•
Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
BLVD evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. BLVD will request discretionary authority from clients in order
to select securities and execute transactions without permission from the client prior to
each transaction. Risk tolerance levels are documented in the Investor Profile.
BLVD seeks to provide that investment decisions are made in accordance with the
fiduciary duties owed to its accounts and without consideration of BLVD’s economic,
investment or other financial interests. To meet its fiduciary obligations, BLVD attempts
to avoid, among other things, investment or trading practices that systematically
advantage or disadvantage certain client portfolios, and accordingly, BLVD’s policy is to
seek fair and equitable allocation of investment opportunities/transactions among its
clients to avoid favoring one client over another over time. It is BLVD’s policy to allocate
investment opportunities and transactions it identifies as being appropriate and prudent
among its clients on a fair and equitable basis over time.
Selection of Other Advisers
BLVD may direct clients to third-party investment advisers. Before selecting other
advisers for clients, BLVD will verify that all recommended advisers are properly licensed,
notice filed, or exempt in the states where BLVD is recommending the adviser to clients.
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Held Away Assets – Pontera
Pontera under types of advisory services offered – We may leverage the Pontera Order
Management System ("Pontera") to implement investment selection and rebalancing
strategies on behalf of clients for their held away accounts (i.e., accounts not directly held
with our recommended custodian). Held away accounts primarily include 401(k)
accounts, HSAs, 403bs, 529 education savings plans, 457 plans, profit sharing plans, and
other assets not custodied with our recommended custodian. We regularly review the
available investment options in these accounts, monitor them, and rebalance and
implement our strategies in the same way that we do for other accounts, though using
different tools as necessary. There may be a difference in the performance of our strategies
of an account using Pontera in comparison to accounts held at our recommended
custodian.
Financial Planning
Financial plans and financial planning may include, but are not limited to: investment
planning; insurance planning; tax concerns; retirement planning; education planning;
debt/credit planning; charitable planning; concerns of Estate/Trust.
In certain circumstances and when appropriate, BLVD may refer its advisory clients to
DPL Financial Partners and GBS, third-party platform providers of insurance
consultation services. BLVD does not receive any compensation, direct or indirect, for this
referral.
Retirement Plan Consulting
•
•
Our firm provides retirement plan consulting services to employer plan sponsors on an
ongoing basis. Generally, such consulting services consist of assisting employer plan
sponsors in establishing, monitoring and reviewing their company's participant-directed
retirement plan. As the needs of the plan sponsor dictate, areas of advising may include:
• Establishing an Investment Policy Statement – Our firm will assist in the
development of a statement that summarizes the investment goals and objectives
along with the broad strategies to be employed to meet the objectives.
Investment Options – Our firm will work with the Plan Sponsor to evaluate
existing investment options and make recommendations for appropriate changes.
• Asset Allocation and Portfolio Construction – Our firm will develop strategic asset
allocation models to aid Participants in developing strategies to meet their
investment objectives, time horizon, financial situation and tolerance for risk.
Investment Monitoring – Our firm will monitor the performance of the
investments and notify the client in the event of over/underperformance and in
times of market volatility.
• Participant Education – Our firm will provide opportunities to educate plan
participants about their retirement plan offerings, different investment options,
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and general guidance on allocation strategies. In providing services for retirement
plan consulting, our firm does not provide any advisory services with respect to
the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non-publicly traded securities
or assets, other illiquid investments, or brokerage window programs (collectively,
“Excluded Assets”). All retirement plan consulting services shall be in compliance
with the applicable state laws regulating retirement consulting services. This
applies to client accounts that are retirement or other employee benefit plans
(“Plan”) governed by the Employee Retirement Income Security Act of 1974, as
amended (“ERISA”). If the client accounts are part of a Plan, and our firm accepts
appointment to provide services to such accounts, our firm acknowledges its
fiduciary standard within the meaning of Section 3(21) or 3(38) of ERISA as
designated by the Retirement Plan Consulting Agreement with respect to the
provision of services described therein.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money
creates some conflicts with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interest ahead of yours. Under this special
rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
• Charge no more than is reasonable for our services; and • Give
you
basic
information about conflicts of interest.
Services Limited to Specific Types of Investments
BLVD generally limits its investment advice to mutual funds, fixed income securities, real
estate funds (including REITs), equities, private equity funds, ETFs, structured notes,
options, non-U.S. securities and private placements. BLVD may use other securities as
well to help diversify a portfolio when applicable.
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C. Client Tailored Services and Client Imposed Restrictions
BLVD will tailor a program for each individual client. This will include an interview
session to get to know the client’s specific needs and requirements as well as a plan of
action for each client. BLVD may use model allocations together with a specific set of
recommendations for each client based on their personal restrictions, needs, and targets.
Clients may impose restrictions in investing in certain securities or types of securities in
accordance with their values or beliefs. However, if the restrictions prevent BLVD from
properly servicing the client account, or if the restrictions would require BLVD to deviate
from its standard suite of services, BLVD reserves the right to end the relationship.
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees, transaction costs, fund expenses, and other administrative
fees. BLVD does not participate in any wrap fee programs.
E. Assets Under Management
BLVD has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$174,459,010.00
$0.00
December 2024
Item 5: Fees and Compensation
A. Fee Schedule
Portfolio Management Fees
The advisory fee is calculated using the value of the assets under management on the last
business day of the prior billing period, as is indicated in the Investment Advisory
Contract. The advisory fee will be dependent on the total market value of the client or
household assets under management. Example: Quarterly fee = (Annual fee percentage /
4) x amount of assets under management. (1.00% / 4) x $1,000,000 AUM = $2,500 quarterly
fee. Adjustments will be made for deposits in excess of $10,000 during the quarter.
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These fees are negotiable, and the final fee schedule is attached as an Exhibit of the
Investment Advisory Contract. The advisory fee is calculated using the value of the assets
under management on the last business day of the prior billing period.
The final fee schedule will be memorialized in the client’s advisory agreement. Clients
may terminate the agreement without penalty for a full refund of BLVD's fees within five
business days of signing the Investment Advisory Contract. Thereafter, clients may
terminate the Investment Advisory Contract immediately upon written notice.
Selection of Other Advisers Fees
BLVD may direct clients to third-party investment advisers. BLVD will receive its
standard fee on top of the fee paid to the third party adviser. BLVD’s portion is negotiable.
The advisory fee is calculated using the value of the assets under management on the last
business day of the prior billing period. The advisory fee will be dependent on the total
market value of the client or household assets under management. Example: Quarterly fee
= (Annual fee percentage / 4) x amount of assets under management. (1.00% / 4) x
$1,000,000 AUM = $2,500 quarterly fee. Adjustments will be made for deposits in excess
of $10,000 during the quarter.
Upon termination, for any unearned asset-based fees paid in advance, the fee refunded
will be equal to the balance of the fees collected in advance minus the daily rate* times the
number of days elapsed in the billing period up to and including the day of termination.
(*The daily rate is calculated by dividing the quarterly asset-based fee rate by the number
of days in the quarter)
Held Away Assets – Pontera Fees
Total Assets Under Management Annual Fees
$0 - $1,000,000
1.00%
$1,000,001 - $5,000,000
0.90%
$5,000,001 - $10,000,000
0.80%
$10,000,001 - $15,000,000
0.70%
$15,000,001 - $20,000,000
0.60%
$20,000,001 - $25,000,000
0.50%
$25,000,001 - $30,000,000
0.40%
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$30,000,001 - $35,000,000
0.30%
0.20%
$35,000,001 – And Up
The Held Away Assets fee is calculated using the value of the assets under management
on the last business day of the prior billing period, as is indicated in the Investment
Advisory Contract. The advisory fee will be dependent on the total market value of the
client or household assets under management. Example: Quarterly fee = (Annual fee
percentage / 4) x amount of assets under management. (1.00% / 4) x $1,000,000 AUM =
$2,500 quarterly fee.
These fees are negotiable, and the final fee schedule is attached as an Exhibit of the
Investment Advisory Contract. The advisory fee is calculated using the value of the assets
under management on the last business day of the prior billing period.
Financial Planning Fees
Fixed Fees
The negotiated fixed fee for creating client financial plans is between $1,000 and $25,000.
The fee will be based on the Firm’s time, services provided and the overall complexity of
the financial plan.
Clients may terminate the agreement without penalty, for full refund of BLVD’s fees,
within five business days of signing the Financial Planning Agreement. Thereafter, clients
may terminate the Financial Planning Agreement generally upon written notice.
Retirement Plan Consulting
Our Retirement Plan Consulting services are billed on a fee based on the percentage of
Plan assets under management. The total estimated fee, as well as the ultimate fee charged,
is based on the scope and complexity of our engagement with the client. Fees based on a
percentage of managed Plan assets will not exceed 1.00%. The fee-paying arrangements
will be determined on a case-by-case basis and will be detailed in the signed consulting
agreement.
B. Payment of Fees
Payment of Portfolio Management Fees
Asset-based portfolio management fees are withdrawn directly from the client's accounts
with client's written authorization on a quarterly basis, or may be invoiced and billed
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directly to the client on a quarterly basis. Clients may select the method in which they are
billed. Fees are paid in advance.
Payment of Selection of Other Advisers Fees
Fees are paid quarterly in advance.
The timing, frequency, and method of paying fees for selection of third-party managers
will depend on the specific third-party adviser selected and will be disclosed to the client
prior to entering into a relationship with the third-party advisor.
Payment of Financial Planning Fees
Financial planning fees are paid via check or direct debit.
Fixed financial planning fees are paid 50% in advance, but never more than six months in
advance. The balance is due upon delivery of the plan.
Retirement Plan Consulting Fees
Our Retirement Plan Consulting services are billed on a fee based on the percentage of
Plan assets under management. The total estimated fee, as well as the ultimate fee charged,
is based on the scope and complexity of our engagement with the client. Fees based on a
percentage of managed Plan assets will not exceed 1.00%. The fee-paying arrangements
will be determined on a case-by-case basis and will be detailed in the signed consulting
agreement.
C. Client Responsibility For Third Party Fees
Clients are responsible for the payment of all third party fees (i.e. custodian fees, brokerage
fees, mutual fund fees, transaction fees, etc.). Those fees are separate and distinct from the
fees and expenses charged by BLVD. Please see Item 12 of this brochure regarding broker-
dealer/custodian.
D. Prepayment of Fees
BLVD collects fees in advance. Refunds for fees paid in advance but not yet earned will be
refunded on a prorated basis and returned within fourteen days to the client via check, or
return deposit back into the client’s account.
For all asset-based fees paid in advance, the fee refunded will be equal to the balance of
the fees collected in advance minus the daily rate* times the number of days elapsed in
the billing period up to and including the day of termination. (*The daily rate is calculated
by dividing the quarterly asset-based fee rate by the number of days in the quarter)
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Fixed fees that are collected in advance will be refunded based on the prorated amount of
work completed at the point of termination.
E. Outside Compensation For the Sale of Securities to Clients
Chris Edward Brady and Timothy Chad Logsdon in their outside business activities (see
Item 10 below) are licensed to accept compensation for the sale of insurance products to
BLVD clients. This presents a conflict of interest and could give the supervised person an
incentive to recommend products based on the compensation received rather than on the
client’s needs. When recommending the sale of securities or investment products for
which the supervised persons receives compensation, BLVD will document the conflict of
interest in the client file and inform the client of the conflict of interest. Clients always have
the right to decide whether to purchase BLVD-recommended products and, if purchasing,
have the right to purchase those products through other brokers or agents that are not
affiliated with BLVD.
Commissions are not BLVD’s primary source of compensation for advisory services.
Advisory fees that are charged to clients are not reduced to offset the commissions or
markups on securities or investment products recommended to clients
Item 6: Performance-Based Fees and Side-By-Side Management
BLVD does not accept performance-based fees or other fees based on a share of capital gains on
or capital appreciation of the assets of a client.
Item 7: Types of Clients
BLVD generally provides advisory services to the following types of clients:
❖
❖
❖
Individuals
High-Net-Worth Individuals
Corporations or Other Businesses
There is no account minimum for any of BLVD’s services.
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Item 8: Methods of Analysis, Investment Strategies, & Risk of
Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
BLVD’s methods of analysis include Fundamental analysis, Modern portfolio theory and
Technical analysis.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Modern portfolio theory is a theory of investment that attempts to maximize portfolio
expected return for a given amount of portfolio risk, or equivalently minimize risk for a
given level of expected return, each by carefully choosing the proportions of various asset.
Technical analysis involves the analysis of past market data; primarily price and volume.
Investment Strategies
BLVD uses long term trading.
Investing in securities involves a risk of loss that you, as a client, should be prepared to
bear.
B. Material Risks Involved
Methods of Analysis
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
Modern portfolio theory assumes that investors are risk averse, meaning that given two
portfolios that offer the same expected return, investors will prefer the less risky one. Thus,
an investor will take on increased risk only if compensated by higher expected returns.
Conversely, an investor who wants higher expected returns must accept more risk. The
exact trade-off will be the same for all investors, but different investors will evaluate the
trade-off differently based on individual risk aversion characteristics. The implication is
that a rational investor will not invest in a portfolio if a second portfolio exists with a more
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favorable risk-expected return profile – i.e., if for that level of risk an alternative portfolio
exists which has better expected returns.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these patterns
can be identified then a prediction can be made. The risk is that markets do not always
follow patterns and relying solely on this method may not take into account new patterns
that emerge over time.
Investment Strategies
Long term trading is designed to capture market rates of both return and risk. Due to its
nature, the long-term investment strategy can expose clients to various types of risk that
will typically surface at various intervals during the time the client owns the investments.
These risks include but are not limited to inflation (purchasing power) risk, interest rate
risk, economic risk, market risk, and political/regulatory risk.
Inflation Risk, also known as Purchasing Power Risk, arises from the decline in value
of securities cash flow due to inflation, which is measured in terms of purchasing power.
Inflation Protection Bonds such as TIPS are the only protection offered against this risk.
Floaters, the resetting of the interest rates, can help reduce inflation risk. All other bonds
have fixed interest rates for the life of the bond, which exposes the investor to this risk.
Interest Rate Risk is the risk that an investment's value will change due to a change in
the absolute level of interest rates, spread between two rates, shape of the yield curve, or
in any other interest rate relationship. These changes can be reduced by diversifying or
hedging, since the changes usually affect securities inversely.
Economic Risk is the chance that macroeconomic conditions like exchange rates,
government regulation, or political stability will affect an investment, usually one in a
foreign country.
Market Risk, also called systematic risk, is the possibility of an investor experiencing
losses due to factors that affect the overall performance of the financial markets in which
they are involved. This type of risk can be hedged against, but cannot be eliminated
through diversification. Sources of market risk include recessions, political turmoil,
changes in interest rates, natural disasters and terrorist attacks.
Political Risk, also known as geopolitical risk, is risk an investment's returns could
suffer as a result of political changes or instability in a country. This becomes more of a
factor as the time horizon of an investment gets longer. Instability affecting investment
returns could stem from a change in government, legislative bodies, other foreign policy
makers or military control.
Regulatory Risk is the risk that a change in laws and/or regulations will materially
impact a security, business, sector or market. These changes can increase the costs of
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operating a business, reduce the attractiveness of an investment, or change the
competitive landscape, and are made by either the government or a regulatory body.
Investing in securities involves a risk of loss that you, as a client, should be prepared to
bear.
C. Risks of Specific Securities Utilized
Clients should be aware that there is a material risk of loss using any investment strategy.
The investment types listed below are not guaranteed or insured by the FDIC or any other
government agency.
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may
lose money investing in mutual funds. All mutual funds have costs that lower investment
returns. The funds can be of bond “fixed income” nature (lower risk) or stock “equity”
nature.
Equity investment generally refers to buying shares of stocks in return for receiving a
future payment of dividends and/or capital gains if the value of the stock increases. The
value of equity securities may fluctuate in response to specific situations for each
company, industry conditions and the general economic environments.
Fixed income investments generally pay a return on a fixed schedule, though the amount
of the payments can vary. This type of investment can include corporate and government
debt securities, leveraged loans, high yield, and investment grade debt and structured
products, such as mortgage and other asset-backed securities, although individual bonds
may be the best known type of fixed income security. In general, the fixed income market
is volatile and fixed income securities carry interest rate risk. (As interest rates rise, bond
prices usually fall, and vice versa. This effect is usually more pronounced for longer-term
securities.) Fixed income securities also carry inflation risk, liquidity risk, call risk, and
credit and default risks for both issuers and counterparties. The risk of default on treasury
inflation protected/inflation linked bonds is dependent upon the U.S. Treasury
defaulting; however, they carry a potential risk of losing share price value. Risks of
investing in foreign fixed income securities also include the general risk of non-U.S.
investing described below. Call risk is the risk that a bond issuer will redeem a callable
bond prior to maturity. This means the bondholder will receive payment on the value of
the bond and, in most cases, will be reinvesting in a less favorable environment—one with
a lower interest rate. Default risk is the risk that a lender takes on in the chance that a
borrower will be unable to make the required payments on their debt obligation A higher
level of default risk leads to a higher required return, and in turn, a higher interest rate.
Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges,
similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100%
loss in the case of a stock holding bankruptcy). Areas of concern include the lack of
transparency in products and increasing complexity, conflicts of interest and the
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possibility of inadequate regulatory compliance. Risks in investing in ETFs include
trading risks, liquidity and shutdown risks, risks associated with a change in authorized
participants and non-participation of authorized participants, risks that trading price
differs from indicative net asset value (iNAV), or price fluctuation and disassociation from
the index being tracked. With regard to trading risks, regular trading adds cost to your
portfolio thus counteracting the low fees that one of the typical benefits of ETFs.
Additionally, regular trading to beneficially “time the market” is difficult to achieve. With
regard to liquidity and shutdown risks, not all ETFs have the same level of liquidity. Since
ETFs are at least as liquid as their underlying assets, trading conditions are more
accurately reflected in implied liquidity rather than the average daily volume of the ETF
itself. Implied liquidity is a measure of what can potentially be traded in ETFs based on
its underlying assets. ETFs are subject to market volatility and the risks of their underlying
securities, which may include the risks associated with investing in smaller companies,
foreign securities, commodities, and fixed income investments (as applicable). Foreign
securities in particular are subject to interest rate, currency exchange rate, economic, and
political risks, all of which are magnified in emerging markets. ETFs that target a small
universe of securities, such as a specific region or market sector, are generally subject to
greater market volatility, as well as to the specific risks associated with that sector, region,
or other focus. ETFs that use derivatives, leverage, or complex investment strategies are
subject to additional risks. The return of an index ETF is usually different from that of the
index it tracks because of fees, expenses, and tracking error. An ETF may trade at a
premium or discount to its net asset value (NAV) (or indicative value in the case of
exchange-traded notes). The degree of liquidity can vary significantly from one ETF to
another and losses may be magnified if no liquid market exists for the ETF’s shares when
attempting to sell them. Each ETF has a unique risk profile, detailed in its prospectus,
offering circular, or similar material, which should be considered carefully when making
investment decisions.
Real estate funds (including REITs) face several kinds of risk that are inherent in the real
estate sector, which historically has experienced significant fluctuations and cycles in
performance. Revenues and cash flows may be adversely affected by: changes in local real
estate market conditions due to changes in national or local economic conditions or
changes in local property market characteristics; competition from other properties
offering the same or similar services; changes in interest rates and in the state of the debt
and equity credit markets; the ongoing need for capital improvements; changes in real
estate tax rates and other operating expenses; adverse changes in governmental rules and
fiscal policies; adverse changes in zoning laws; the impact of present or future
environmental legislation and compliance with environmental laws.
Private equity funds carry certain risks. Capital calls will be made on short notice, and the
failure to meet capital calls can result in significant adverse consequences, including but
not limited to a total loss of investment.
Private placements carry a substantial risk as they are subject to less regulation than are
publicly offered securities, the market to resell these assets under applicable securities
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laws may be illiquid, due to restrictions, and the liquidation may be taken at a substantial
discount to the underlying value or result in the entire loss of the value of such assets.
Non-U.S. securities present certain risks such as currency fluctuation, political and
economic change, social unrest, changes in government regulation, differences in
accounting and the lesser degree of accurate public information available.
Liquidity Risk stems from the lack of marketability of an investment that cannot be
bought or sold quickly enough to prevent or minimize a loss. It is typically reflected in
unusually wide bid-ask spreads or large price movements. Typically, the smaller the
size of the security or its issuer, the larger the liquidity risk.
Credit Risk traditionally refers to the risk that a lender may not receive the owed
principal and interest, which results in an interruption of cash flows and increased costs
for collection. Credit risk is the probable risk of loss resulting from a borrower's failure to
repay a loan or meet contractual obligations. While impossible to know exactly who will
default on obligations, with proper assessment and credit risk management, the severity
of loss can be lessened. A lender's or investor's reward for assuming credit risk include
the interest payments from the borrower or issuer of a debt obligation.
Past performance is not indicative of future results. Investing in securities involves a
risk of loss that you, as a client, should be prepared to bear.
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
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Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
Neither BLVD nor its representatives are registered as, or have pending applications to
become, a broker/dealer or a representative of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity
Pool Operator, or a Commodity Trading Advisor
Neither BLVD nor its representatives are registered as or have pending applications to
become either a Futures Commission Merchant, Commodity Pool Operator, or
Commodity Trading Advisor or an associated person of the foregoing entities.
C. Registration Relationships Material to this Advisory Business
and Possible Conflicts of Interests
Chris Edward Brady and Timothy Chad Logsdon are independent licensed insurance
agents, and from time to time, will offer clients advice or products from those activities.
Clients should be aware that these services pay a commission or other compensation and
involve a conflict of interest, as commissionable products conflict with the fiduciary duties
of a registered investment adviser. Brady/Logsdon could be incentivized to recommend
products based upon the commission received rather than client needs. BLVD addresses
this conflict of interest by requiring its supervised persons to always act in the best interest
of the client, including when acting as an insurance agent. BLVD always acts in the best
interest of the client; including the sale of commissionable products to advisory clients.
Clients are in no way required to utilize the services of any representative of BLVD in
connection with such individual's activities outside of BLVD.
Timothy Chad Logsdon has rental property under the name Tru-Land, LLC.
D. Selection of Other Advisers or Managers and How This Adviser
is Compensated for Those Selections
BLVD may direct clients to third-party investment advisers. Clients will pay BLVD its
standard fee in addition to the standard fee for the advisers to which it directs those clients.
The fees will not exceed any limit imposed by any regulatory agency. BLVD will always
act in the best interests of the client, including when determining which thirdparty
investment adviser to recommend to clients. BLVD will ensure that all recommended
advisers are exempt, licensed or notice filed in the states in which BLVD is recommending
them to clients.
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Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
BLVD has a written Code of Ethics that covers the following areas: Prohibited Purchases
and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions,
Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality,
Service on a Board of Directors, Compliance Procedures, Compliance with Laws and
Regulations, Procedures and Reporting, Certification of Compliance, Reporting
Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual
Review, and Sanctions. BLVD's Code of Ethics is available free upon request to any client
or prospective client.
B. Recommendations Involving Material Financial Interests
BLVD does not recommend that clients buy or sell any security in which a related person
to BLVD or BLVD has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of BLVD may buy or sell securities for themselves that
they also recommend to clients. This may provide an opportunity for representatives of
BLVD to buy or sell the same securities before or after recommending the same securities
to clients resulting in representatives profiting off the recommendations they provide to
clients. Such transactions may create a conflict of interest. BLVD will always document
any transactions that could be construed as conflicts of interest and will never engage in
trading that operates to the client’s disadvantage when similar securities are being bought
or sold.
D. Trading Securities At/Around the Same Time as Clients’
Securities
From time to time, representatives of BLVD may buy or sell securities for themselves at or
around the same time as clients. This may provide an opportunity for representatives of
BLVD to buy or sell securities before or after recommending securities to clients resulting
in representatives profiting off the recommendations they provide to clients. Such
transactions may create a conflict of interest; however, BLVD will never engage in trading
that operates to the client’s disadvantage if representatives of BLVD buy or sell securities
at or around the same time as clients.
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Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
the market expertise and research access provided by
Custodians/broker-dealers will be recommended based on BLVD’s duty to seek “best
execution,” which is the obligation to seek execution of securities transactions for a client
on the most favorable terms for the client under the circumstances. Clients will not
necessarily pay the lowest commission or commission equivalent, and BLVD may also
consider
the broker-
dealer/custodian, including but not limited to access to written research, oral
communication with analysts, admittance to research conferences and other resources
provided by the brokers that may aid in BLVD's research efforts. BLVD will never charge
a premium or commission on transactions, beyond the actual cost imposed by the broker-
dealer/custodian. By directing brokerage, BLVD may be unable to achieve the most
favorable execution of client transactions, and this practice may cost more money.
BLVD recommends clients to use Schwab Institutional, a division of Charles Schwab &
Co., Inc. and Betterment Securities (CRD# 47788).
1. Research and Other Soft-Dollar Benefits
While BLVD has no formal soft dollars program in which soft dollars are used to pay
for third party services, BLVD may receive research, products, or other services from
custodians and broker-dealers in connection with client securities transactions (“soft
dollar benefits”). BLVD may enter into soft-dollar arrangements consistent with (and
not outside of) the safe harbor contained in Section 28(e) of the Securities Exchange
Act of 1934, as amended. There can be no assurance that any particular client will
benefit from soft dollar research, whether or not the client’s transactions paid for it,
and BLVD does not seek to allocate benefits to client accounts proportionate to any
soft dollar credits generated by the accounts. BLVD benefits by not having to produce
or pay for the research, products or services, and BLVD will have an incentive to
recommend a broker-dealer based on receiving research or services. Clients should be
aware that BLVD’s acceptance of soft dollar benefits may result in higher commissions
charged to the client.
2. Brokerage for Client Referrals
BLVD receives no referrals from a broker-dealer or third party in exchange for using
that broker-dealer or third party.
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3. Clients Directing Which Broker/Dealer/Custodian to Use
BLVD will require clients to use a specific broker-dealer to execute transactions. Not
all advisers require clients to use a particular broker-dealer. By directing brokerage,
BLVD may be unable to achieve the most favorable execution of client transactions,
and this practice may cost more money.
B. Aggregating (Block) Trading for Multiple Client Accounts
If BLVD buys or sells the same securities on behalf of more than one client, then it may
(but would be under no obligation to) aggregate or bunch such securities in a single
transaction for multiple clients in order to seek more favorable prices, lower brokerage
commissions, or more efficient execution. In such case, BLVD would place an aggregate
order with the broker on behalf of all such clients in order to ensure fairness for all clients;
provided, however, that trades would be reviewed periodically to ensure that accounts
are not systematically disadvantaged by this policy. BLVD would determine the
appropriate number of shares and select the appropriate brokers consistent with its duty
to seek best execution, except for those accounts with specific brokerage direction (if any).
Item 13: Review of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes
Those Reviews
All client accounts for BLVD's advisory services are reviewed at least Quarterly with
regard to clients’ respective investment policies and risk tolerance levels. Accounts at
BLVD are assigned to their primary advisor.
All financial planning relationships are reviewed upon financial plan creation and plan
delivery. Financial planning clients are provided a one-time financial plan concerning
their financial situation. After the presentation of the plan, there are no further reports.
Clients may request additional plans or reports for a fee.
B. Factors That Will Trigger a Non-Periodic Review of Client
Accounts
Reviews may be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical
move, or inheritance).
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With respect to financial plans, BLVD’s services will generally conclude upon delivery of
the financial plan.
C. Content and Frequency of Regular Reports Provided to Clients
Each client of BLVD's advisory services provided on an ongoing basis will receive a
quarterly report detailing the client’s account, including assets held, asset value, and
calculation of fees. This written report will come from the custodian. BLVD will also
provide at least quarterly a separate written statement to the client.
Each financial planning client will receive the financial plan upon completion.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice
Rendered to Clients (Includes Sales Awards or Other Prizes)
BLVD does not receive any economic benefit, directly or indirectly from any third party
for advice rendered to BLVD's clients.
With respect to Schwab, BLVD receives access to Schwab’s institutional trading and
custody services, which are typically not available to Schwab retail investors. These
services generally are available to independent investment advisers on an unsolicited
basis, at no charge to them so long as a total of at least $10 million of the adviser’s clients’
assets are maintained in accounts at Schwab Advisor Services. Schwab’s services include
brokerage services that are related to the execution of securities transactions, custody,
research, including that in the form of advice, analyses and reports, and access to mutual
funds and other investments that are otherwise generally available only to institutional
investors or would require a significantly higher minimum initial investment. For BLVD
client accounts maintained in its custody, Schwab generally does not charge separately for
custody services but is compensated by account holders through commissions or other
transaction-related or asset-based fees for securities trades that are executed through
Schwab or that settle into Schwab accounts.
Schwab also makes available to BLVD other products and services that benefit BLVD but
may not benefit its clients’ accounts. These benefits may include national, regional or
BLVD specific educational events organized and/or sponsored by Schwab Advisor
Services. Other potential benefits may include occasional business entertainment of
personnel of BLVD by Schwab Advisor Services personnel, including meals, invitations
to sporting events, including golf tournaments, and other forms of entertainment, some of
which may accompany educational opportunities. Other of these products and services
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assist BLVD in managing and administering clients’ accounts. These include software and
other technology (and related technological training) that provide access to client account
data (such as trade confirmations and account statements), facilitate trade execution (and
allocation of aggregated trade orders for multiple client accounts, if applicable), provide
research, pricing information and other market data, facilitate payment of BLVD’s fees
from its clients’ accounts (if applicable), and assist with back-office training and support
functions, recordkeeping and client reporting. Many of these services generally may be
used to service all or some substantial number of BLVD’s accounts. Schwab Advisor
Services also makes available to BLVD other services intended to help BLVD manage and
further develop its business enterprise. These services may include professional
compliance, legal and business consulting, publications and conferences on practice
management, information technology, business succession, regulatory compliance,
employee benefits providers, human capital consultants, insurance and marketing. In
addition, Schwab may make available, arrange and/or pay vendors for these types of
services rendered to BLVD by independent third parties. Schwab Advisor Services may
discount or waive fees it would otherwise charge for some of these services or pay all or a
part of the fees of a third-party providing these services to BLVD. BLVD is independently
owned and operated and not affiliated with Schwab.
B. Compensation to Non – Advisory Personnel for Client Referrals
BLVD does not directly or indirectly compensate any person who is not B L VD personnel
for client referrals.
Item 15: Custody
When advisory fees are deducted directly from client accounts at client's custodian, BLVD will (i)
maintain client written authorization and (ii) send to the custodian itemized fee invoice, detailing
the formula used to calculate the fee, the assets under management the fee was based on, and the
time period covered by the fee. By complying with these safeguards, BLVD will not be deemed
to have custody of client assets, funds or securities due to direct fee deduction. Clients will receive
all account statements that are required in each jurisdiction, and they should carefully review
those statements for accuracy. BLVD does not have or assume custody of client funds or
securities.
Item 16: Investment Discretion
BLVD provides discretionary investment advisory services to clients. The advisory contract
established with each client sets forth the discretionary authority for trading. Where investment
discretion has been granted, BLVD generally manages the client’s account and makes investment
decisions without consultation with the client as to when the securities are to be bought or sold
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for the account, the total amount of the securities to be bought/sold, what securities to buy or
sell, or the price per share. In some instances, BLVD’s discretionary authority in making these
determinations may be limited by conditions imposed by a client (in investment guidelines or
objectives, or client instructions otherwise provided to BLVD.
Item 17: Voting Client Securities
BLVD will not ask for, nor accept voting authority for client securities. Clients will receive proxies
directly from the issuer of the security or the custodian. Clients should direct all proxy questions
to the issuer of the security.
Item 18: Financial Information
A. Balance Sheet
BLVD neither requires nor solicits prepayment of more than $1200 in fees per client, six
months or more in advance, and therefore is not required to include a balance sheet with
this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet
Contractual Commitments to Clients
Neither BLVD nor its management has any financial condition that is likely to reasonably
impair BLVD’s ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
BLVD has not been the subject of a bankruptcy petition in the last ten years.
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