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Firm Brochure
(Part 2A of Form ADV)
BEACON FINANCIAL ADVISORS, LTD. ("BEACON")
1800 ST. JAMES PLACE, SUITE 101
HOUSTON, TEXAS 77056
PHONE 713.622.9981
FAX 713.622.5814
Email firstname@bfaltd.com
This brochure provides information about the qualifications and business
practices of BEACON. If you have any questions about the contents of this
brochure, please contact us at:
Phone 713.622.9981
Email firstname@bfaltd.com (e.g. josh@bfaltd.com)
The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission, or by any state securities authority.
Additional information about BEACON is available on the SEC’s website at
http://www.adviserinfo.sec.gov.
FEBRUARY 2025
Beacon Financial Advisors, Ltd.
Material Changes
Here we describe any material changes, if applicable, since the last annual update
of our Firm Brochure.
Annual Update
The Material Changes section of this brochure will be updated annually when material
changes occur since the previous release of the Firm Brochure.
Material Changes since the Last Update
The last annual update of our Firm Brochure was February 2024. In this February 2025
annual update to our Firm Brochure the material changes are: NONE
Full Brochure Available
Whenever you would like to receive a complete copy of our Firm Brochure free of
charge, please contact us at:
o Phone 713.622.9981 or Fax 713.622.5814
o Email firstname@bfaltd.com. (e.g. josh@bfaltd.com)
o Website http://www.bfaltd.com, (click on DISCLOSURE then ADV).
Writers and Readers
Writers - "we", "us", and "our" refer to BEACON
Readers - "you" and "your" refer to our Clients and prospective clients
Charts, Graphics, Tables, and Text Boxes, etc. - dispersed throughout our BROCHURE
are various visual aids we hope will assist your understanding of our services and
investment strategies. These visual aids are not required by government rules to be
in our BROCHURE. Furthermore, these visual aids do not depict or represent an actual
client outcome, or promote specific advice.
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Beacon Financial Advisors, Ltd.
Table of Contents
Material Changes ..................................................................................................................... i
Annual Update ......................................................................................................................... i
Material Changes since the Last Update .................................................................................. i
Full Brochure Available ............................................................................................................ i
Writers and Readers ................................................................................................................. i
Advisory Business .................................................................................................................... 1
Firm Description ...................................................................................................................... 1
Principal Owners ..................................................................................................................... 2
Types of Advisory Services ...................................................................................................... 2
Tailored Relationships ............................................................................................................. 3
Types of Agreements .............................................................................................................. 3
Financial Planning Agreement ................................................................................................. 3
Investment Management Agreement ..................................................................................... 4
Asset Management ................................................................................................................. 6
Termination of Agreement ...................................................................................................... 6
Fees and Compensation........................................................................................................... 7
Description .............................................................................................................................. 7
Fee Billing ................................................................................................................................ 7
Other Fees ............................................................................................................................... 8
Expense Ratios ........................................................................................................................ 8
Graphical Illustration of Fees and Compensation .................................................................... 8
Performance-Based Fees ......................................................................................................... 9
Why we do not use Performance-Based Fees ......................................................................... 9
Types of Clients ....................................................................................................................... 9
Description .............................................................................................................................. 9
Account Minimums ................................................................................................................. 9
Attributes of Types of Clients We Serve ................................................................................ 10
Methods of Analysis, Investment Strategies and Risk of Loss ................................................ 10
Methods of Analysis .............................................................................................................. 10
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Beacon Financial Advisors, Ltd.
Investment Strategies ........................................................................................................... 11
Risk of Loss ............................................................................................................................ 13
Disciplinary Information ........................................................................................................ 17
Legal and Disciplinary ............................................................................................................ 17
Other Financial Industry Activities and Affiliations ................................................................ 17
Financial Industry Activities ................................................................................................... 17
Affiliations ............................................................................................................................. 17
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ............ 18
Code of Ethics........................................................................................................................ 18
Participation or Interest in Client Transactions ..................................................................... 18
Personal Trading ................................................................................................................... 19
Brokerage Practices ............................................................................................................... 19
Selecting Brokerage Firms ..................................................................................................... 19
Best Execution ....................................................................................................................... 22
Soft Dollars ............................................................................................................................ 23
Order Aggregation ................................................................................................................. 23
Review of Accounts ............................................................................................................... 23
Periodic Reviews ................................................................................................................... 23
Review Triggers ..................................................................................................................... 23
Regular Reports ..................................................................................................................... 24
Client Referrals and Other Compensation .............................................................................. 25
Incoming Referrals ................................................................................................................ 25
Referrals Out ......................................................................................................................... 25
Other Compensation ............................................................................................................. 25
Custody ................................................................................................................................. 25
Account Statements .............................................................................................................. 25
Performance Reports ............................................................................................................ 26
Net Worth Statements .......................................................................................................... 26
Investment Discretion ........................................................................................................... 26
Discretionary Authority for Trading ...................................................................................... 26
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Beacon Financial Advisors, Ltd.
Limited Power of Attorney .................................................................................................... 27
Voting Client Securities .......................................................................................................... 27
Proxy Votes ........................................................................................................................... 27
Financial Information ............................................................................................................ 28
Financial Condition ................................................................................................................ 28
Part 2B of Form ADV - known as the Brochure SUPPLEMENT, Part 2B is
included with Part 2A (the BROCHURE) when delivered to clients and
prospective clients. Government rules do not require the SUPPLEMENT
(2B) be filed online with the BROCHURE (2A).
Brochure Supplement (Part 2B of Form ADV) ........................................................................ 29
Education and Business Standards ........................................................................................ 29
Professional Certifications ..................................................................................................... 29
JOSHUA J. HEBERT, CERTIFICATIONS ..................................................................................... 31
TOC 3
Beacon Financial Advisors, Ltd.
Advisory Business
Here we describe our firm, our owners, the two principal services we offer to
provide, the agreements that govern those services, and our fee-only method of
compensation.
Firm Description
Beacon Financial Advisors, Ltd., (“BEACON”) was founded in 1993. Our founding
member had over forty (40) years’ experience in financial services, succeeded by our
current principal member with over twenty (20) years’ experience.
BEACON is strictly a fee-only financial planning and investment management firm.
BEACON does not sell annuities, insurance, stocks, bonds, mutual funds, limited
partnerships, or other commissioned products. BEACON is not affiliated with entities
that sell financial products or securities. No commissions in any form are accepted.
No finder’s fees are accepted or solicited.
Other professionals (e.g., lawyers, accountants, insurance agents, etc.) are engaged
directly by you on an as-needed basis. Our client service-brief Beacon's Approach to
Client Service: TEAMWORK...Assigning the Team Members is an easy-to-follow chart
that describes the role we play as a key member of your financial "team" and the role
of other team members (accountant, attorney, etc.). Below are the roles for you, the
client, and BEACON, the advisor (ask us for a complete copy).
THE CLIENT
Joe Q. & Joan G. Investor
Owner, Chairman and Chief Executive Officer
Highest authority on team
Entity to whom all team members are ultimately responsible and accountable (directly or
indirectly)
Power to hire, fire all team members
Delegates certain well-specified functions to other team members
THE ADVISOR
Beacon Financial Advisors, Ltd.
Hired by CLIENT
Chief Financial and Operating Officer
Registered Investment Advisor (follows regulatory rules by SEC, states)
Writes Investment Policy Statement and sets asset allocation for CLIENT
Recommends CUSTODIAN and selects INVESTMENT PARTNERS
Prepares CLIENT financial plan and monitors ongoing implementation
Overall COORDINATOR and CATALYST for CLIENT by and between all other team
members to accomplish all agreed-upon action steps
Reports investment results to CLIENT
Paid directly by CLIENT via fees
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Beacon Financial Advisors, Ltd.
For prospective clients, the initial meeting with BEACON is free of charge
(complimentary) and is an exploratory interview to determine if our services may be
beneficial to you. The meeting generally lasts 1-2 hours by one of three methods:
In Beacon's Houston office (or your home or office if outside Houston).
Via telephone.
Via online/virtual video conferencing (e.g., Go-To-Meeting).
Principal Owners
BEACON is a Texas Limited Liability Company with "members". Presently Joshua J.
Hebert is a 100% member.
Types of Advisory Services
BEACON provides two principal advisory services as described below. Our services
are generally provided to individuals and families, and their related pension and
profit-sharing plans, 401k plans, trusts, charitable entities, and estates.
Financial Planning - identification of your financial assets and liabilities, cash
flow management, tax planning, insurance review, education funding,
retirement planning, and estate planning. We call this the quantitative part of
your investment policy.
Investment Management - determination of your investment OBJECTIVES and
CONSTRAINTS, identification of your risk profile, and the implementation and
management of an investment plan we jointly agree is appropriate for you.
We call this the qualitative part of your investment policy.
Our client service-brief Your INTEGRATED Financial Life: BEACON'S Approach includes
an easy-to-follow chart shown below that depicts the content areas of our two
primary services (ask us for a complete copy):
YOUR FINANCIAL LIFE IS INTEGRATED...GOOD DECISIONS CONSIDER THE WHOLE
Other Financial Decisions
Cash Sources & Uses
Investment Policy Statement
Tax Planning (Income/Estate/Gift)
Salary Continuation (Disability)
Retirement Planning
Life Insurance (Capital Needs)
Education Funding
“...your financial plan is not a 3-ring leather binder that gathers dust—it is a lifetime endeavor.”
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Beacon Financial Advisors, Ltd.
An important consideration for you is BEACON provides investment management
services for all our clients. We provide financial planning services to most of our
clients that have specifically engaged us for that service. We do NOT provide financial
planning services apart from investment management services.
Another important consideration for you is BEACON'S investment research and advice
covers exclusively regulated investment companies, commonly known as mutual
funds. We discuss this more fully later in the Investment Strategies sub-section of
Methods of Analysis, Investment Strategies and Risk of Loss.
As of 12/31/24, BEACON had approximately $290,280,043
in assets under
management. Approximately $284,767,792 is managed on a discretionary basis, and
$5,512,251 is handled on a non-discretionary basis. Discretion means you have given
us the authority to place buy and sell orders in your accounts, and non-discretion
means only you have the authority to place orders. BEACON segregates and includes
both types in our portfolio performance reporting to you.
Tailored Relationships
Your unique goals and objectives are documented in our client relationship
management and portfolio management systems. In developing your investment
policy, you may impose constraints (restrictions) on investing in certain broad asset
classes. We call these client mandates.
Types of Agreements
The following agreements define the two principal advisory services described
previously in Types of Advisory Services.
Financial Planning Agreement
A financial plan is designed to help you with all aspects of financial planning coupled
with ongoing investment management. Our Financial Planning Agreement considers
two phases:
Compilation and Data Confirmation - the initial phase of collecting your
information, compiling your present financial situation, and
financial
confirming accuracy and completeness with you, etc.
Ongoing Plan Implementation - this second (and ongoing) phase takes the
form of client meetings to review our recommendations and those of your
other advisors (as applicable). BEACON prepares a Meeting Itinerary prior to
the meetings, and afterwards we prepare a meeting follow-up memo detailing
the major points and action items.
The Meeting Itinerary and meeting follow-up memo may include, but is not limited
to: a net worth statement; a cash flow statement; a review of investment accounts,
including reviewing asset allocation and providing rebalancing recommendations;
strategic income tax planning; a review of retirement accounts and plans including
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recommendations; a review of insurance policies and recommendations for changes,
if necessary; one or more retirement scenarios; estate planning review and
recommendations; and education planning with funding recommendations.
In addition to the two phases discussed above, we offer two types of financial
planning engagements (if you have also engaged us for investment management and
if financial planning is appropriate for you):
Comprehensive - covers all the major financial planning subject areas. The fee
for comprehensive depends on the facts learned at the start of the
engagement. The minimum fee is $3,000 (or the fee range is $3,000 to
$15,000+) and is negotiable. Since financial planning is a discovery process,
situations may occur that you are unaware of certain financial exposures or
predicaments. In the event that your situation is substantially different than
disclosed at the start, a revised fee will be provided for mutual agreement.
You must approve the change of scope in advance of the additional work being
performed when a fee increase is necessary.
Focused or Hourly - cover specific financial planning topic area(s). The fee for
focused/hourly is based on BEACON'S hourly billing rates discussed with you
before any work is performed.
In the past all of BEACON'S revenue has been from investment management. Our
financial planning services have been provided at no additive cost to our investment
management services--something we call "value added." While this may change in the
future, this remains a negotiable fee.
Investment Management Agreement
As noted above in Types of Advisory Services you choose to have BEACON manage
your assets. Realistic and measurable goals (OBJECTIVES and CONSTRAINTS) are
recorded in your investment policy statement. As goals and objectives change over
time, recommendations are made and implemented on an ongoing basis.
The scope of work and fee for an Investment Management Agreement is provided to
you in writing prior to the start of the engagement. Our Investment Management
Agreement includes:
BEACON'S Services
Develop, with you, a written Investment Policy Statement which specifies your
investment OBJECTIVES and CONSTRAINTS.
Prepare an Investment Recommendation Matrix which identifies how your
portfolio should be allocated by asset class, and also lists the individual
investments deemed to be suitable for your portfolio. The asset allocation
target may be periodically changed or your portfolio re-balanced due to
changes in your circumstances or market conditions.
Implement the agreed-upon Investment Recommendation Matrix.
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Beacon Financial Advisors, Ltd.
Monitor the portfolio to assure current asset allocation is in line with target
asset allocation and make re-balancing changes as needed. Also, review the
individual
Investment MEMOs,
investments and report to you with
ADVISORYs, and ALERTs as necessary, and during client meetings.
Measure and Report investment results to you via your online, secure Client
Portal and Document Vault. Additionally, on a monthly basis you will receive
statements directly from the brokerage firm (e.g., Schwab Advisor Services) as
well as confirmations of any transactions in each portfolio sub-account.
BEACON will also receive this information from the broker. You can elect to
receive either postal or email statements for the brokerage statements.
You are always urged to compare the custodians (Schwab Advisor
Services et al) account statements with your Client Portal.
Your Responsibility
Participate in meetings with BEACON as scheduled for review.
Notify BEACON of significant cash flows (deposits and withdrawals) affecting
your portfolio sub-accounts if not previously part of your Investment Policy
Statement.
Update BEACON of any material changes in your financial circumstances that
may alter your Investment Policy Statement.
Permit BEACON to execute agreed-upon trades in your portfolio sub-accounts
with your written authorization to the broker or asset custodian. Your
authorization will be evidenced by a limited power of attorney in favor of
BEACON and will follow those terms and conditions.
Acknowledge that investment results are not guaranteed by BEACON.
The annual Investment Management Agreement fee is based on a percentage of the
investable assets according to the following sliding-scale (tiered) schedule:
1.00%_ on the first $1,000,000;
0.75%_ on the next $1,000,000 (from $1,000,001 to $2,000,000); and
0.50%_ on the assets above $2,000,000.
The minimum annual fee for investment management is $5,000 and is negotiable.
The Investment Management Agreement is an ongoing (i.e., evergreen) agreement.
The length of service is at your discretion. You or BEACON may terminate an
Investment Management Agreement by written notice to the other party. At
termination, fees will be billed on a pro rata basis for the portion of the quarter
completed. The portfolio value at the completion of the prior full billing quarter is
used as the basis for the fee computation, adjusted for the number of days during the
billing quarter prior to termination.
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Beacon Financial Advisors, Ltd.
Asset Management
As noted previously BEACON'S investment research and advice covers exclusively
regulated investment companies, commonly known as mutual funds. We discuss this
more fully later in the Investment Strategies sub-section of Methods of Analysis,
Investment Strategies and Risk of Loss.
To understand the "kind" of investments in your brokerage accounts, we first
distinguish between BEACON-managed (discretionary) accounts and your self-
directed (non-discretionary) accounts. Discretionary accounts are managed by us.
Non-discretionary accounts are managed by you with our administrative assistance.
Most of our clients have only discretionary accounts.
Your assets in BEACON-managed (discretionary) accounts are invested exclusively in
no-load mutual funds accessed through brokers like Schwab Advisor Services. Mutual
fund companies charge you an investment management fee that is disclosed in the
fund prospectus. Brokerages may charge a transaction fee (not a “load”) for the
purchase of some no-load, institutional share-class funds. BEACON does not receive
any compensation, in any form, from fund companies or any third parties.
Your assets in self-directed (non-discretionary) accounts can be invested in a wide
range of securities* including individual stocks and bonds. The brokerage firm charges
a transaction fee for stock and bond trades. BEACON does not receive any
compensation, in any form, from your account trades in self-directed accounts.
*Investments may also include: equities (stocks), warrants, corporate debt
securities, commercial paper, certificates of deposit, municipal securities,
investment company securities (variable life insurance, variable annuities, and
mutual funds shares), U. S. government securities, options contracts, futures
contracts, and interests in partnerships.
Initial public offerings (IPOs) are not generally available through BEACON.
Termination of Agreement
You may terminate either of the two agreements at any time by notifying BEACON in
writing and paying the rate for the time spent on the investment advisory engagement
prior to notification of termination. If you made an advance payment, BEACON would
refund any unearned portion of the advance payment.
BEACON may terminate either of the two agreements at any time by notifying you in
writing. If you made an advance payment, BEACON would refund any unearned
portion of the advance payment.
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Beacon Financial Advisors, Ltd.
Fees and Compensation
Here we describe our fees, and the other likely costs you can expect from brokerages
and mutual fund companies.
Description
BEACON bases its investment management fees on a percentage of assets under
management, an approach that is widely used in the industry. (As noted previously, our
financial planning fees include hourly charges and fixed. Financial planning work is priced according to
the degree of complexity associated with the client’s situation).
The annual Investment Management Agreement fee is based on a percentage of the
investable assets according to the following sliding-scale (tiered) schedule:
Discretionary (managed) accounts:
1.00%_ on the first $1,000,000;
0.75%_ on the next $1,000,000 (from $1,000,001 to $2,000,000); and
0.50%_ on the assets above $2,000,000.
Non-Discretionary (client directed) accounts*:
0.35%_ on $all; (*if you want an institutional account with BEACON to
benefit from tax-lot accounting, income tax reporting, and performance
measurement reporting; often a non-discretionary account is used when
you have given us a client-mandate to hold specified prior position(s) for
personal, investment, tax, other reasons).
The minimum annual fee for investment management is $5,000 and is negotiable.
BEACON, in its sole discretion, may waive its minimum fee and/or charge a lesser
investment management fee based upon certain criteria (e.g., historical relationship,
type of assets, anticipated future earning capacity, anticipated future additional
assets, dollar amounts of assets to be managed, related accounts, account
composition, negotiations with clients, etc.). This is depicted on your quarterly Fee-
For-Service Schedule as a professional courtesy discount.
Fee Billing
Investment management fees are billed quarterly, in advance, meaning that we
invoice you before the three-month billing period has begun. Payment in full is
expected upon invoice presentation. Your fees may be deducted (debited) from your
designated client brokerage account to facilitate billing (see later section on Custody).
You must consent in advance to direct debiting of your brokerage account. This is
always done per a limited power of attorney form you sign with the custodian of your
account(s). You select the account debit approach or opt to be billed directly.
Fees for financial planning work, if applicable, are billed in the same way as above.
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Other Fees
Custodians and brokers may charge transaction fees on purchases or sales of certain
no-load mutual funds. These transaction charges are usually small and incidental to
the purchase or sale of a security. In our opinion, the selection of the security is more
important than the nominal fee that the custodian charges to buy or sell the security.
For more information see Brokerage Practices.
Expense Ratios
Mutual funds generally charge a management fee for their services as investment
managers. The management fee is the largest part of what is called an expense ratio.
For example, an expense ratio of 0.54 means that the mutual fund company charges
0.54% for all their services. The mutual fund expense ratio is in addition to the fees
you pay BEACON. Performance figures quoted by mutual fund companies in various
publications are after their expense ratio has been deducted.
Graphical Illustration of Fees and Compensation
The chart below is a visual of the different components of Total Costs you can expect
(the actual %'s vary year to year and the chart below is illustrative and not indicative
of any actual cost for a specific client or group). The bar chart shows BEACON'S fees,
the average expense ratios of the mutual funds we use, and the transactions fees
and/or commissions charged for brokerage purchase and sale trades.
FOR ILLUSTRATION PURPOSES - Charts, Graphics, Tables, and Text Boxes, etc. - dispersed
throughout our BROCHURE are various visual aids we hope will assist your understanding of our services and
investment strategies. These visual aids are not required by government rules to be in our BROCHURE.
Furthermore, these visual aids do not depict or represent an actual client outcome, or promote specific advice.
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Beacon Financial Advisors, Ltd.
Performance-Based Fees
Here we explain that we do not assess performance-based fees.
Why we do not use Performance-Based Fees
Our fees are not based on a share of the capital gains or capital appreciation of your
managed securities.
BEACON does not use a performance-based fee structure because of the potential
conflict of interest and the high cost to you. Our general observation about
Performance-based compensation is:
Performance-based compensation may create an incentive for the adviser
to recommend an investment that may carry a higher degree of risk to the
client, and often include investments that are highly illiquid like private
placement equities, etc., or are unusually complex.
Performance-based fees are commonly quite high. For example, in the
hedge-fund industry performance-based fees typically range from 1% to
2% of the assets managed, plus 20% to 25% of the gains/appreciation (not
of the losses).
Types of Clients
Here we describe our client-types and their attributes.
Description
BEACON primarily provides our services to individuals and families, and their related
pension and profit-sharing plans, 401k plans, trusts, charitable entities, and estates.
These individuals and families include professionals like attorneys and physicians, as
well as corporate employees. Many of our clients are retired from the workplace.
Our client engagements vary in scope and length of service. The scope of service is
primarily dependent on your complexity and needs. Regarding length of service, our
goal is an evergreen working relationship with you. We have provided continuous
service to many clients for ten, twenty, and thirty years or more.
Account Minimums
BEACON does not specify a minimum account size of assets under management,
however our minimum annual fee for investment management is $5,000. Using our
fee schedule this translates to a starting account size of $500,000 or more.
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BEACON, in its sole discretion, may waive its minimum fee and/or charge a lesser
investment management fee based upon certain criteria (e.g., historical relationship,
type of assets, anticipated future earning capacity, anticipated future additional
assets, dollar amounts of assets to be managed, related accounts, account
composition, negotiations with clients, etc.). This is depicted on your annual Fee-For-
Service Schedule as a professional courtesy discount.
While every client engagement is unique, clients' engaging BEACON for both
investment management plus financial planning services typically have investable
assets of $1,000,000 or more, and clients' engaging BEACON for only investment
management typically have $500,000 or more.
Attributes of Types of Clients We Serve
We believe our services are best suited for clients that consider the following factors
to be important to their selection of an investment manager and financial advisor:
investment management are
lifelong
Believe investing is an integral part of financial planning, not an end in itself.
Pursue a balanced, global portfolio construction approach with no load mutual
funds (often institutional class).
Recognize financial planning and
endeavors as contrasted with one-time engagements.
Understand their financial life is integrated and will teamwork with Beacon in
managing the totality of their financial and investment life.
Prefer a personable, independent firm for whom they are always important
clients.
Methods of Analysis, Investment Strategies and Risk of Loss
Here we explain our investment strategy that we refer to as balanced, global
investing using mutual funds. We further explain how we research our mutual fund
partners. Finally, we discuss investing risk generally and how risk of loss is an
important consideration in any investment strategy including ours. Importantly, our
methods of analysis and investment strategy do not involve unusual risks.
Methods of Analysis
Security analysis methods generally may include charting, fundamental analysis,
technical analysis, and cyclical analysis. We primarily use mutual fund partners that
apply fundamental analysis for the holdings in your account/portfolio.
The main source of information we use to select our mutual fund partners is
conducting meetings either face-to-face, online, or by phone. We review research
papers they present as foundational principals on their methods, as well as their proxy
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Beacon Financial Advisors, Ltd.
materials and shareholder letters. As supporting materials, we also use purchased
and/or publicly available research resources.
Investment Strategies
We believe in (what we term) "balanced, global" portfolio construction and
management. Rather than focus exclusively on a single asset class (stocks or bonds,
etc.), we inclusively use multiple asset classes when building portfolios for you.
Balanced means we diversify across asset types with different risk / reward profiles.
Global means assets span the investment world’s borders to take advantage of
attractive investment opportunities wherever they present themselves.
Investment advisors are often categorized by the investment "style" used such as
growth, momentum, value, indexing, etc. In our role as investment advisor, we are
free to use various money managers (via mutual funds), thus enabling you to enjoy
the diversification benefit of multiple styles in your portfolio. We’re not locked into a
single investment worldview, allowing for flexibility in our decisions. We most often
use "active" investment managers that make investment decisions based on extensive
research, in contrast with "passive" strategies like index funds. We believe asset prices
(stocks, bonds, etc.) can stray from their fundamental value in part because many
investors buy and sell based on emotions like greed, fear and panic, producing short-
term volatility. We believe that investing for the long term, based on thorough
fundamental research and valuation discipline, is appropriate for any market
environment. In contrast to "buy and hold" we emphasize "buy and closely monitor."
We believe in owning real businesses, not in "trading stocks." That is the guiding
principle helping us select mutual fund partners for your portfolio.
We practice integrated asset allocation and believe that asset allocation---the way
your portfolio holdings are divided among stocks, bonds and other asset classes---is
an important determinant of your investment results over time. We also believe
international (non-U.S.) assets are important in modestly reducing long-term portfolio
risk while preserving and enhancing long-term return potential. We use eight (8)
distinct asset classes overall with this categorization:
Strategic Asset Classes: Tactical Asset Classes:____________
U.S. Stocks (small, mid & large capitalization) Real Estate Stocks (REITs)
International (non-US) Developed Market Stocks Emerging Market (non-U.S.) Stocks
U.S. Bonds International (non-U.S.) Bonds
Cash Equivalents Commodity-linked assets
We define strategic asset classes as those used all the time in your balanced, global
portfolio, and generally make up 75% or more of your total portfolio. We define
tactical asset classes as those used when we believe economic conditions favor one
or more, and these asset classes generally make up from 0% to 25% of your balanced,
global portfolio.
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Beacon Financial Advisors, Ltd.
The raison d'être of our investment strategy is it is based on articulating and
accomplishing your financial life goals (see reasons for both financial planning and
investment management in Advisory Business, Types of Advisory Services). This is
important because it is distinguished from shortsighted strategies like trying to "beat
the market." We use a logical, disciplined 7-step process to construct your investment
portfolios.
1. Know Thy Client - Set your investment policy with your financial goals.
2. Take The Temperature - Assess capital markets and assign asset class targets.
3. Pick The Players - Select mutual fund partners.
4. Get Going - Implement your investment plan.
5. Times Are A’Changing - Monitor and respond to changed markets and changes in your
financial status.
6. Buy Low, Sell High - Re-balance your portfolio.
7. How’d I Do? - Measure and present investment performance to you.
We believe portfolio management is an evolving process that is also iterative or
repetitive. After reaching the final step in our 7-step process, changed
circumstances--often yours--may dictate a re-trace of earlier steps.
Our booklet, Balanced, Global Portfolios Using Mutual Funds,
describes the thoughtful investment process we use to manage
your money. We highlight the major aspects of each step to offer
you clearer insight and full disclosure into our investment
management methodology and perspective (ask us for a complete
copy of Balanced, Global Portfolios Using Mutual Funds).
Our client service-brief Beacon's Approach To Client Service: TEAMWORK...Assigning
The Team Members describes the role our mutual fund partners play as a member of
your financial "team" and the role of other team members (accountant, attorney,
etc.). Below are the roles for you, the client, and INVESTMENT PARTNERS, the
mutual funds (ask us for a complete copy).
THE CLIENT
Joe Q. & Joan G. Investor
Owner, Chairman and Chief Executive Officer
Highest authority on team
Entity to whom all team members are ultimately responsible and accountable (directly or
indirectly)
Power to hire, fire all team members
Delegates certain well-specified functions to other team members
INVESTMENT PARTNERS
Mutual Fund Managers, often institutional share classes
Hired by ADVISOR to perform industry and security analysis, issue selection, and currency
management within a particular asset class for CLIENT’S portfolio
Outsourced Consultant
Reports investment results to ADVISOR and CLIENT
Recognizes ownership by CLIENT
Contracts with CUSTODIAN for shelf-space
Paid indirectly by CLIENT via operating expenses deducted from returns
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Beacon Financial Advisors, Ltd.
Risk of Loss
As an investor you are faced with a diverse universe of financial assets to build your
investment portfolio. Many investors go about it thematically, something like this:
Growth is a goal, so I'll invest in stocks.
Income and stability are goals, so I'll invest in bonds.
Safety and liquidity are goals, so I'll invest in money market funds.
This common approach seems logical, but we believe it is flawed, because for most
investors all the goals above--growth, income, stability, safety, liquidity, etc.--are
important and there is no one "right" type of investment. A bit later on we'll discuss
why we favor asset allocation (i.e., diversification) that mixes different types of risky
investments to reduce risk (our "balanced, global" approach). Before doing so, let's
mention several prominent investment risks.
All investment types or approaches or strategies have different risks that challenge
investors. Investors contend with the following major investment risks depending on
the security type (list is not all inclusive of every type of investment risk):
Interest-rate Risk: Fluctuations in interest rates may cause investment prices
to fluctuate. For example, when interest rates rise, yields on existing bonds
become less attractive, causing their market values to decline.
Market Risk: The price of a security (e.g., stock, bond, or the net asset value
of a mutual fund) may decline in reaction to tangible and intangible events and
conditions. This type of risk is caused by external factors independent of a
security’s underlying fundamentals. For example, political, geopolitical,
economic and social conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar today will not buy
as much as a dollar next year, because purchasing power is eroding at the rate
of inflation.
Currency Risk: Some international (non-US) investments are subject to
fluctuations in the value of the dollar against the currency of the investment’s
originating country. This is also referred to as exchange rate risk.
Reinvestment Risk: This is the risk that future proceeds from investments may
have to be reinvested at a potentially lower rate of return (i.e., interest rate).
This primarily relates to fixed income securities (e.g., bonds).
Business Risk: These risks are associated with an industry or a particular
company within an industry. For example, oil-drilling companies depend on
finding oil and then refining it, a lengthy process, before they can generate a
profit. They carry a higher risk of profitability than an electric company, which
generates its income from a steady stream of customers who buy electricity
Technological
no matter what the economic environment
is
like.
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Beacon Financial Advisors, Ltd.
developments can render once profitable products less profitable or even
obsolete, as another example.
Liquidity Risk: Liquidity is the ability to readily convert an investment into
cash. Generally, assets are more liquid if many traders are interested in a
standardized product. For example, Treasury Bills are highly liquid, while real
estate properties are not.
Financial Risk: Excessive borrowing to finance a business’ operations increases
the risk of profitability, because the company must meet the terms of its
obligations in good times and bad. During periods of financial stress, the
inability to meet loan obligations may result in bankruptcy and/or a declining
market value.
Beacon’s Approach to Risk Management
BEACON'S VIEW:
"We believe your greatest risk is exhausting your money before exhausting
your time. While we cannot eliminate declines in the value of your total
portfolio over short periods (volatility), we emphasize the long-term
benefits of diversification and steadfastness to your plan as the best ways to
manage your greatest risk."
"A goal
without
a plan is
just a
wish."
Antoine de
Saint-Exupéry
French Writer
1900-1944
We help you articulate and implement our investment strategy with full
consideration to YOUR FINANCIAL LIFE thru TIME (chart below). YOUR
FINANCIAL GOALS drive your policies of savings, investment, and spending. These
set the foundation for establishing your investment return target and risk
tolerance range. We run extensive SIMULATIONS to gauge the probability you
will exhaust your money. After we determine your target return and risk, we then
can allocate (diversify) your assets (more about risk and asset allocation to follow).
"A plan
without
execution
is just a
dust bin."
SOURCE: BEACON FINANCIAL ADVISORS, LTD.
Beacon
Financial
Advisors, Ltd.
20XX
FOR ILLUSTRATION PURPOSES - Charts, Graphics, Tables, and Text Boxes, etc. - dispersed throughout
our BROCHURE are various visual aids we hope will assist your understanding of our services and investment
strategies. These visual aids are not required by government rules to be in our BROCHURE. Furthermore, these
visual aids do not depict or represent an actual client outcome, or promote specific advice.
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Beacon Financial Advisors, Ltd.
Our approach to manage investment risk(s) is to consider risk from the perspective
of your total portfolio. Our experience affirms our belief that your greatest risk is
exhausting your money before exhausting your time. We believe the best way to
create and preserve your money/wealth is to take advantage of risk. We noted
previously in Investment Strategies the raison d'être of our investment strategy is
that it is based on articulating and accomplishing your financial life goals in
contrast to shortsighted efforts like "beating the market." For us the starting point
is your Investment Policy Statement (IPS).
Benefits of an Investment Policy Statement (IPS) - An IPS has a plethora of benefits
for both Beacon and you. An IPS is to investing what a road map is to the
vacationing -family on a cross-country trip, serving to plot the ultimate destination
as well as the course. Perhaps the chief benefit is that an IPS helps avoid
misunderstandings and paves a path for clear and open communication. Next, you
are confronted with the realities of investing versus simply relying
upon wishful thinking or unreasonable expectations. Beacon
must get IN YOUR HEAD right from the start, and we spend time
educating and informing you as necessary. After all, many of our
clients are physicians, attorneys, business professionals, etc., not
investment experts. Beacon benefits from the IPS in that we increase
our understanding and appreciation of your concerns. We are able to move away
from vague ideas and onto concrete, measurable targets. We learn your
expectations and are better able to meet them through confident initial investing
and ongoing management in accordance with your IPS.
Features of an Investment Policy Statement (IPS) - The key areas that must be
BRIDGED are your objectives and constraints. An IPS is not cast in concrete. We
constantly review financial considerations with you that can impact and change
your IPS. Your IPS affords substantive benefits. You can use the business cycle to
your advantage and avoid the emotional swings of the differing winds of opinion.
You will develop expectations aligned with your goals, and the ever-evolving
investment climate. Circumstances will change, and surely there
will be bumps in the road. After all, financial markets can be
volatile. However, we believe if you make investment decisions
based on your reasonable goals, you'll find that a road map makes
the JOURNEY a lot more enjoyable to the DESTINATION of
successful investing and financial independence.
BEACON'S VIEW:
VOLATILITY is meant to describe times when the value of assets in your portfolio
decline in price (usually short-term). RISK is meant to describe the chances of not
meeting your goals (principally long-term). We believe VOLATILITY can provide
opportunity to rebalance your portfolio [a.k.a. buy low(er), sell high(er)].
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Beacon Financial Advisors, Ltd.
Bridging Components of Your Investment Policy Statement
Your OBJECTIVES
Return
Risk Tolerance
Your CONSTRAINTS
Need for Liquidity
Income Requirements
Time Horizon
Tax Considerations
Legal and Regulatory
Issues
Personal Preferences
Asset Allocation (i.e. diversification) - Asset allocation is to investing as interior
painting is to home decorating. Homemakers take care to tastefully coordinate
furniture and room accompaniments with the color of drapes and walls. The
painter can mix and match paints and thinners to get just the right shade. Similarly,
BEACON works hard to determine exactly what you want
from your financial and investment plan. Afterwards, our
asset allocation work signals our attempt to get just the
right mix of investment risk and return suitable to your
tastes. Asset allocation has three (3) dimensions and makes
risk work for you:
1. Return - the rate of return, or total return, is the sum of all income,
gains and losses in the period (realized and unrealized); return is
generally the most understood dimension among investors.
2. Volatility - the measure of price movement in your portfolio from
period to period, usually measured by the standard deviation of
returns. BEACON pays lots of attention to assessing volatility.
3. Correlation - the degree to which assets in the portfolio move in
concert with, or opposite of, each other. By selectively deploying
and mixing weakly or poorly correlated, “risky” assets in a portfolio,
the overall result to the entire portfolio can be something "less
risky".
BEACON'S VIEW:
We believe it is always appropriate for you to remain diversified, and to maintain a long-
term investment focus. BEACON will not deviate from your investment plan unless you
mandate we do so by participating in making a change to your investment plan.
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Beacon Financial Advisors, Ltd.
Disciplinary Information
Here we describe there have been no legal and/or disciplinary incidents that
involved us and clients, past or present.
Legal and Disciplinary
Beacon and its employees have not been involved in legal or disciplinary events
related to clients, past or present.
Other Financial Industry Activities and Affiliations
Here we describe/explain any relationship or arrangement that is material to our
advisory business or to you with related person and if the relationship or
arrangement creates a material conflict of interest for you and us.
Financial Industry Activities
BEACON is not registered as a securities broker-dealer, or a futures commission
merchant, commodity pool operator or commodity trading advisor.
Affiliations
BEACON has no relationship or arrangements that are material to our advisory
business or you with a related person who is an investment company, other
investment advisor, financial planning firm, commodity pool operator, commodity
trading adviser or futures commission merchant, banking or thrift institution,
accounting firm, law firm, insurance company or agency, pension consultant, real
estate broker or dealer, or an entity that creates or packages limited partnerships.
BEACON describes later in Brokerage Practices the arrangement we have with
Schwab Advisor Services™ (formerly called Schwab Institutional®), a division of
Charles Schwab & Co., Inc. (“Schwab”), a registered broker-dealer, member SIPC, as
the qualified custodian.
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Beacon Financial Advisors, Ltd.
Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Here we note that we are a fiduciary to you with a duty to act solely in your best
interest. We have a written policies and procedures manual instructing our
employees in practical ways to put your interests first.
Code of Ethics
The employees of BEACON have committed to a Code of Ethics that is available for
review by you and prospective clients upon request. We will provide a copy of the
Code of Ethics to you or prospective clients upon request.
Our Code of Ethics includes the following core principles:
Objectivity
Full Disclosure
Integrity and Honesty
Competence
Confidentiality
Professionalism
Regulatory Compliance
Participation or Interest in Client Transactions
BEACON does not act as a principal, broker, or agent regarding securities you buy or
sell. We have no financial interest in any securities you buy or sell. As noted earlier
in Methods of Analysis, Investment Strategies and Risk of Loss our recommendations
to you exclusively include no-load mutual funds.
BEACON does not have, nor expects to have, any mutual fund shares like those we
recommend to you (e.g., stocks, bonds, etc.). As noted earlier in Advisory
Business/Principal Owners, BEACON is a limited liability company (LLC) taxed like a
partnership. Practically that means all net income flows to the LLC members. It is
likely BEACON will have a bank account and/or a brokerage account with funds held
in sweep and/or purchased money market funds for normal operating expenses.
BEACON'S employees may buy or sell securities that are also held by clients. As noted
above, our recommendations to you exclusively include no-load mutual funds. From
a philosophical perspective, we believe in "eating our own cooking" meaning our
employees personal portfolios may hold the same no-load mutual funds we
recommend to you. We believe this approach more closely aligns interests between
us and you concerning our role in your securities transactions.
"...we believe in "eating our own cooking" meaning our employees personal
portfolios may hold the same no-load mutual funds we recommend to you. We
believe this approach more closely aligns interests between us and you
concerning our role in your securities transactions."
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Beacon Financial Advisors, Ltd.
Personal Trading
The Chief Compliance Officer of BEACON is Joshua J. Hebert. He reviews all employee
trades each quarter. As noted above in our "eat your own cooking" observation, since
all employee trades are mutual fund trades, the trades do not affect or impact the
securities markets.
Brokerage Practices
Here we describe the factors we consider in recommending brokerage firms and
determine the reasonableness of their compensation (fees, commissions, etc.).
Selecting Brokerage Firms
Brokerage Firm(s) BEACON recommends/requires - BEACON does not maintain
custody of your assets that we manage on which we advise (i.e., we don't have
possession of your money). We may be "deemed" [by government regulations] to
have custody of your assets if you give us authority to withdraw assets from your
account such as remitting our fees from your accounts (see section on Custody). Your
assets must be maintained in an account at a "qualified custodian," generally a broker-
dealer or bank. BEACON recommends (and in some cases requires) that you use
Charles Schwab & Co., Inc. (“Schwab”), a registered broker-dealer, member SIPC, as
the qualified custodian. Schwab will hold your assets in a brokerage account and buy
and sell securities when BEACON instructs them to. However, you will decide whether
to open the account(s) with Schwab. BEACON does not open accounts for you.
Rather, BEACON assists you in opening Schwab account(s), and in doing so you enter
into an account agreement directly with Schwab.
Some of your accounts that BEACON manages may be required to be held in custody
at custodians other than Schwab. For instance, your employer's retirement account
(e.g., 401k, 403b, 401a, 457b, etc.) is offered exclusively through an approved broker
(e.g., Fidelity, TIAA-CREF, Vanguard, etc.) and you haven't the option to use Schwab.
BEACON is independently owned and operated and is not affiliated with Schwab and
has no compensatory arrangement with Schwab. BEACON does not receive fees or
commissions from any of these arrangements with Schwab or any custodian/broker.
How We Select Brokers/Custodians - BEACON seeks to use a custodian/broker that
will hold your assets and execute transactions on terms that are, overall, most
advantageous when compared to other available providers and their services. We
consider a wide range of factors, including:
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Beacon Financial Advisors, Ltd.
Combination of transaction execution services and asset custody services
(generally without a separate fee for custody)
Capability to execute, clear, and settle trades (buy and sell securities for your
account).
Capability to facilitate transfers and payments to and from accounts (wire
transfers, check requests, bill payment, etc.)
Breadth of available investment products (stocks, bonds, mutual funds, etc.),
especially a large platform of no-load and institutional share class mutual
funds.
Quality of services, especially a dedicated group of professionals assigned to
work exclusively with BEACON and you.
Competitiveness of the price of those services (commission rates, margin
interest rates, other fees, etc.) and willingness to negotiate the prices.
Reputation, financial strength, security and stability.
Prior service to BEACON and you.
Products and Services Available to Us from Schwab: Schwab Advisor Services™ is
Schwab's division serving independent investment advisory firms like BEACON.
Schwab provides us and you with access to its institutional brokerage services
(trading, custody, reporting, and related services), many of which are not typically
available to Schwab retail customers. Schwab also makes available various support
services. Some of those services help us manage or administer our clients' accounts.
Schwab's support services generally are available on an unsolicited basis (we don't
have to request them) and at no charge to us. Following is a more detailed description
of Schwab's support services.
Services That Benefit You - Schwab's Institutional brokerage services include
access to a broad range of investment products, execution of securities
transactions, and custody of client assets. The investment products available
through Schwab include some to which we/you might not otherwise have
access to or that would require a significantly higher minimum initial
investment by our clients. Schwab’s services described in this paragraph
generally benefit you and your account.
Services that May Not Directly Benefit You - Schwab also makes available to us
other products and services that benefit us but may not directly benefit you or
your account. These products and services assist us in managing and
administering our clients' accounts. They include investment research, both
Schwab's own and that of third parties. We may use this research to service
all or a substantial number of our clients' accounts. (Of note, while BEACON
has access to this research via Schwab we do not rely only on this source. We
may pay license fees directly to independent research to aid in our overall
research effort). In addition to investment research, Schwab also makes
available software and other technology that:
Provide access to client account data (such as duplicate trade
confirmations and account statements).
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Beacon Financial Advisors, Ltd.
Facilitate trade execution.
Provide pricing and other market data.
Facilitate payment of our fees from our clients' accounts (as
described in Fees and Compensation, Fee Billing).
Assist with back-office functions, recordkeeping, and client
reporting.
Services That Generally Benefit Only Us - Schwab also offers other services
intended to help us manage and further develop our business enterprise.
These services include:
Educational conferences and events.
Consulting on technology, compliance, legal, and business needs.
Publications and conferences on practice management and
business succession.
Schwab may provide some of these services itself. In other cases, it will
arrange for third-party vendors to provide the services. Schwab may also
discount or waive its fees for some of these services or pay all or part of a
third party's fees. Generally, the services described in this paragraph are
provided on a company-wide basis by Schwab and are not designed for
BEACON’S exclusive use. BEACON does not accept offers that are exclusively
for BEACON, such as occasional business entertainment Schwab may offer our
personnel and those of other RIA firms.
Our Perspective on Schwab's Services - The availability of these services from
Schwab benefits us because we do not have to produce or purchase them. We
don't have to pay for Schwab's services. These services are not contingent
upon us committing any specific amount of business to Schwab in trading
commissions or assets in custody. This may give us an incentive to
recommend/require that you maintain your account with Schwab, based on
our interest in receiving Schwab's services that benefit our business rather
than based on your interest in receiving the best value in custody services and
the most favorable execution of your transactions. This is a conflict of interest.
We believe, however, that taken in aggregate our selection of Schwab as
custodian and broker is in the best interests of our clients. Our selection is
primarily supported by the scope, quality, and price of Schwab's services (as
described previously in How We Select Brokers/Custodians) and not Schwab's
services that benefit only us.
Periodically BEACON negotiates with Schwab the terms of our Pricing Schedule
as part of our Pricing Agreement with Schwab. While our Pricing Schedule
includes terms for equities, mutual funds, options contracts, fixed income,
etc., of interest to BEACON and our clients are the pricing terms for
transaction-fee mutual funds. As BEACON seeks to use mostly institutional
share class mutual funds, the Schwab transaction-fees are most applicable.
Schwab has been responsive in extending to BEACON a Pricing Schedule that
we consider competitive and beneficial to you (see Best Execution next page).
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Beacon Financial Advisors, Ltd.
As described in Advisory Business, Firm Description, our client service-brief
Beacon's Approach To Client Service: TEAMWORK...Assigning The Team
Members has an easy-to-follow chart that describes the role Schwab plays as
a member of your financial "team" and the role of other team members
(accountant, attorney, etc.). On the top of the next page are the roles for you,
the client, your other advisors, and Schwab, the broker/custodian, and (ask
us for a complete copy):
THE CLIENT
Joe Q. & Joan G. Investor
Owner, Chairman and Chief Executive Officer
Highest authority on team
Entity to whom all team members are ultimately responsible and accountable (directly or
indirectly)
Power to hire, fire all team members
Delegates certain well-specified functions to other team members
OTHERS
CPA, attorney, insurance, etc.
services for CLIENT’S financial plan (tax compliance, legal, insurance, etc.)
Receive coordination from ADVISOR
Consultant
Paid directly by CLIENT
THE CUSTODIAN
Schwab Advisor Services
Hired by CLIENT via recommendation by ADVISOR
Chief Treasury & Compliance Officer
Guardian/safe keeper of CLIENT assets
Takes investment direction from ADVISOR (Beacon) as “Investment Manager” for CLIENT
Recognizes ownership by CLIENT
Monthly statement to CLIENT
Paid indirectly by client via transaction fees for security purchases and sales
Best Execution
BEACON reviews the execution of trades at Schwab each morning after trades are
placed. Normally if a problem arises Schwab will contact us before executing the
trade. Trading fees charged by Schwab are also reviewed on this schedule. BEACON
does not receive any portion of the trading fees.
Your Brokerage and Custody Costs - For our clients' accounts that Schwab maintains,
Schwab does not charge you separately for custody services but is compensated by
charging you commissions or other fees on trades that it executes or that settle into
your Schwab account. We negotiated Schwab's commission rates applicable to your
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Beacon Financial Advisors, Ltd.
client accounts. This negotiation benefits you because the overall commission rates
you pay are lower than they would be otherwise. Normally your accounts will consist
entirely of mutual fund shares, and BEACON exclusively uses only "no-load" mutual
funds. In some instances, with small dollar trades, the mutual funds we buy are part
of Schwab's One Source platform and there is no commission (or transaction fee) paid
to Schwab by your account. In other instances, the mutual funds we buy are subject
to nominal transactions fees paid by your account to Schwab. Presently regardless of
the $ size of the purchase or sale we make in your account in our selected institutional
share-class mutual funds your Schwab transaction fee will not exceed $18/trade.
Soft Dollars
Presently BEACON does not have any soft dollar arrangements with any third parties,
including Schwab, other than those services described in Selecting Brokerage Firms.
Order Aggregation
As previously noted, BEACON exclusively uses no-load mutual funds in your accounts
that we direct (discretionary). Since all these trades are mutual funds trade
aggregation is not applicable to you.
Review of Accounts
Here we describe our method of reviewing your accounts, the frequency and nature
of the reviews, the persons that perform the reviews, and how we report to you.
Periodic Reviews
Account reviews are performed by principal Joshua J. Hebert. Our review/monitoring
process benchmarks your current portfolio versus your target portfolio as identified
in your Investment Policy Statement (IPS). Our review process includes a daily review
of all transactions affecting each account. On a daily basis your accounts are
reconciled on a value and cost basis method by electronic means between our
portfolio accounting/management system and the broker records of our primary
brokerage Schwab Advisor Services.
Account reviews are performed more frequently when market conditions dictate.
Review Triggers
Other conditions that may trigger a review are changes in the tax laws, new
investment information, and changes in your own situation.
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Beacon Financial Advisors, Ltd.
Regular Reports
Our method of client reporting is providing you your own online, secure Client Portal
and Document Vault (see illustration below). This is in addition to the normal
brokerage statements you will receive from the custodian (e.g., Schwab) for your
accounts typically on a monthly basis. Your online Client Portal includes numerous
reports including performance, capital flows, holdings, realized gains & losses,
transactions and projected income for your total portfolio as well as each account that
makes up your total portfolio.
FOR ILLUSTRATION PURPOSES below is a visual of your Client Portal
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Beacon Financial Advisors, Ltd.
Client Referrals and Other Compensation
Here we explain that we do not pay or receive referral fees.
Incoming Referrals
BEACON has received many client referrals over the years. The referrals are from
current clients, estate planning attorneys, accountants, employees, personal friends
of employees and other similar sources. The firm does not compensate referring
parties for these referrals.
Referrals Out
BEACON does not accept referral fees or any form of remuneration from other
professionals when a BEACON prospect or client is referred to them.
Other Compensation
BEACON does not receive any other monetary compensation from any third party
aside from your fees for our services.
We receive an economic benefit from Schwab in the form of the support products and
services it makes available to us and other independent investment advisors whose
clients maintain their accounts at Schwab. You do not pay more for assets maintained
at Schwab as a result of these arrangements, yet we benefit from the referral
arrangement, so this is a conflict of interest. These products and services, how they
benefit us, and the related conflicts of interest are described above in Brokerage
Practices. The availability to us of Schwab's products and services is not based on us
giving particular investment advice to you, such as buying securities for you.
Custody
Here we explain that we are not a qualified custodian and normally* do not have
actual custody of your assets. We note the importance of your comparing the
brokerage statements with any reports we provide you.
Account Statements
All your investments are held at qualified custodians like Schwab, which means the
custodians provide account statements directly to you at your email or postal address
of record at least quarterly and in most instances monthly. You should carefully
review those statements promptly when you receive them.
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Beacon Financial Advisors, Ltd.
Custodians like Schwab maintain actual custody of your assets. As noted above your
custodian will send account statements to you. As noted below, you are urged to
compare your account statements received directly from your custodian to the Client
Portal reports we provide to you. You may have authorized our quarterly advisory
fees be debited (e.g., withdrawn) from your investment account--*government
regulations deem us to have custody in this instance. We provide you with a quarterly
Fee-For-Service Schedule in your Client Portal Document Vault that details the fee
calculation. We are not required to provide your Fee-For-Service Schedule to
Schwab, and Schwab does not verify the accuracy of our advisory fee calculation.
Performance Reports
You are urged to compare your account statements received directly from the
custodians (e.g., Schwab) to your Client Portal provided by BEACON. Previously in
Review of Accounts/Regular Reports, we described the reports we customarily
provide in your online, secure Client Portal.
As a footnote on your Client Portal, we place the following legend as a reminder to
you to compare/contrast:
"Clients are urged to compare the custodians (Schwab et al) account statements
with your Client Portal monthly ending values".
Net Worth Statements
We periodically provide many clients with net worth statements and net worth graphs
that are generated from our CRM system (client relationship management). Net
worth statements contain approximations of bank account balances and/or held-
away accounts provided by you, as well as the value of land and hard-to-price real
estate. The net worth statements are used for long-term financial planning where the
exact values of assets are not material to the financial planning tasks.
Investment Discretion
Here we explain that when you give us authority to manage securities in your
account(s) we exercise this authority consistent with your investment policy we
helped you prepare.
Discretionary Authority for Trading
As discussed previously in Advisory Business/Asset Management, you normally will
place your assets in a brokerage account designated as a discretionary account.
BEACON accepts discretionary authority to manage securities accounts on your
behalf. BEACON has the authority to determine, without obtaining your specific
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Beacon Financial Advisors, Ltd.
consent, the securities to be bought or sold, and the amount of the securities to be
bought or sold. At any time, you may contact us if there are any changes in your
financial situation or investment objectives, or if you wish to impose, add, or modify
any reasonable restrictions to our investment management services.
You approve the custodian to be used when you open your brokerage account(s).
BEACON does not receive any portion of the transaction fees or commissions paid by
you to the custodian on executed trades.
Discretionary trading authority facilitates placing trades in your accounts on your
behalf so that we may promptly implement the investment policy that you have
approved in writing.
As discussed previously in Advisory Business/Asset Management, there are instances
when you could have a brokerage account designation as non-discretionary. In that
case we do not have authority to buy or sell securities.
Limited Power of Attorney
A limited power of attorney is a trading authorization for the purpose of authorizing
us to have investment discretion. You sign a limited power of attorney so that we
may execute the trades that you have approved. The limited power of attorney is part
of the brokerage account application you open with the custodian.
Voting Client Securities
Here we describe our role in voting proxies for you in certain circumstances, and
those when you can vote your proxies.
Proxy Votes
A proxy is a designated person acting for you. Whether you own common stock
(shares) of a company or shares in a mutual fund, there are times when you have the
right to vote on matters put before shareholders. The matters can range from
financial issues to social issues, or can be as straightforward as voting to ratify or not
the board of directors, or the outside accounting firm or legal counsel, etc.
If you so designate on your brokerage application, BEACON votes proxies for mutual
fund securities over which it maintains discretionary authority consistent with our
proxy voting policy. The brokerage application addresses proxy voting with language
like "Issuer Communications and Related Actions."
If you do not designate for us to vote your proxy, that remains your duty. In this case
the custodian will provide you with the proxy materials.
A free copy of the BEACON proxy voting policy is available upon request.
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Beacon Financial Advisors, Ltd.
Financial Information
Here we disclose our general financial condition.
Financial Condition
BEACON does not have any financial impairment that will preclude us from meeting
engagement commitments to you.
Regulations require we provide you with our balance sheet in certain circumstances.
In our case, a balance sheet is not required to be provided because BEACON does not
serve as a custodian for your funds or securities and does not require prepayment of
fees of more than $1,200 per client six months or more in advance.
Neither BEACON nor any of our principals or employees has ever been the subject of
a bankruptcy petition.
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Beacon Financial Advisors, Ltd.
Brochure Supplement (Part 2B of Form ADV)
Education and Business Standards
BEACON requires that advisors in its employ have a bachelor's degree and further
coursework demonstrating knowledge of financial planning and investment
management. Examples of acceptable coursework include: an MBA, a CFP®, a CFA,
etc. Additionally, advisors must have work experience that demonstrates their
aptitude for financial planning and investment management.
Professional Certifications
Employees (present and past) have earned certifications and credentials that are
required to be explained in further detail.
Certified Financial Planner (CFP®): Certified Financial Planners are licensed by the
CFP Board to use the CFP mark. CFP certification requirements:
Bachelor’s degree from an accredited college or university.
Completion of the financial planning education requirements set by the CFP
Board (www.cfp.net).
Successful completion of the 10-hour CFP® Certification Exam.
Three-year qualifying full-time work experience.
Successfully pass the Candidate Fitness Standards and background check.
Chartered Financial Analyst (CFA): Chartered Financial Analysts are licensed by the
CFA Institute to use the CFA mark. CFA certification requirements:
Hold a bachelor's degree from an accredited institution or have equivalent
education or work experience.
Successful completion of all three sequential, six-hour exam levels of the CFA
Program.
Have 48 months of acceptable professional work experience in the
investment decision-making process.
Fulfill society requirements, which vary by society. Unless you are upgrading
from affiliate membership, all societies require two sponsor statements as
part of each application; these are submitted online by your sponsors.
Agree to adhere to and sign the Member's Agreement, a Professional Conduct
Statement, and any additional documentation requested by CFA Institute
(www.cfainstitute.org).
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Beacon Financial Advisors, Ltd.
CFA Background: The CFA charter is a globally respected, graduate-level
investment credential established in 1962 and awarded by CFA Institute--the
largest global association of investment professionals. There are currently about
150,000 CFA charter holders working in more than 165 countries and regions.
High Ethical Standards: The CFA Institute Code of Ethics and Standards of
Professional conduct, enforced through an active professional conduct program,
require CFA charter holders to:
Place their clients' interests ahead of their own
Maintain independence and objectivity
Act with integrity
Maintain and improve their professional competence
Disclose conflicts of interest and legal matters
Global Recognition: Passing the three CFA exams is a difficult feat that requires
extensive study (successful candidates report spending an average of 300+ hours
of study per level). Earning the CFA charter demonstrates mastery of many of the
advanced skills needed for investment analysis and decision making in today's
quickly evolving global financial industry. As a result, employers and clients are
increasingly seeking CFA charter holders--often making the charter a prerequisite
for employment. Additionally, regulatory bodies in numerous countries recognize
the CFA charter as a proxy for meeting certain licensing requirements, and more
than 125 colleges and universities around the world have incorporated a majority
of the CFA Program curriculum into their own finance courses.
Comprehensive and Current Knowledge: The CFA Program curriculum provides
a comprehensive framework of knowledge for investment decision making and is
firmly grounded in the knowledge and skills used every day in the investment
profession. The three levels of the CFA Program test a proficiency with a wide
range of fundamental and advanced investment topics, including ethical and
professional standards, fixed-income and equity analysis, alternative and
derivative investments, economics, financial reporting standards, portfolio
management, and wealth planning.
The CFA Program curriculum is updated every year by experts from around the
world to ensure that candidates learn the most relevant and practical new tools,
ideas, and investment and wealth management skills to reflect the dynamic and
complex nature of the profession. To learn more about the CFA charter, visit
www.cfainstitute.org.
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Beacon Financial Advisors, Ltd.
ADVISOR(S):
Note: BEACON uses a team-approach to manage your portfolios.
Furthermore, we have an investment method that is applied consistently
to all our clients' portfolios. Said another way, no advisor provides their
own investment advice to you apart from the BEACON method.
JOSHUA J. HEBERT, CERTIFICATIONS
Educational Background:
Year of birth: 1982.
Institutions (after high school):
2000 - 2004: Louisiana State University, Baton Rouge, Louisiana.
Bachelor of Science, Accounting.
2007 - 2009: University of Houston, Houston, Texas.
Masters (MBA), Finance.
2004 - 2005: Institute of Internal Auditors (IIA)
Certified Internal Auditor (CIA®) – certification NOT active.
2010 - 2011: Certified Financial Planner Board of Standards, Inc.
St. Thomas University, Houston, Texas.
Certified Financial Planner licensee (CFP®)
Business Experience (preceding 5 years):
Beacon Financial Advisors, Ltd. (Houston, Texas) principal
2004 - 2007: Ernst & Young, LLP, (Houston, Texas) Auditor.
2007 - Present:
and Advisor.
Disciplinary Information:
None.
Other Business Activities:
None.
Additional Compensation:
None.
Supervision:
JOSHUA J. HEBERT is a BEACON PRINCIPAL and CHIEF COMPLIANCE OFFICER.
He reviews all firm work through frequent office interactions as well as remote
interactions. He also reviews firm activities through our client relationship
management system.
Josh’s contact information is josh@bfaltd.com; 713.622.9981 ext. 12
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Beacon Financial Advisors, Ltd.