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Item 1 – Cover Page
Baker Avenue Asset Management, LP
Form ADV Part 2A Disclosure Brochure
One Embarcadero Center, Ste 2530
San Francisco, CA 94111
415-986-1110
www.bakerave.com
March 31, 2025
Form ADV, Part 2, BakerAvenue’s “Disclosure Brochure” or “Brochure” is required by the Investment
Advisers Act of 1940. This Brochure provides information about BakerAvenue’s qualifications and business
practices.
For any questions about the contents of this Brochure, please contact BakerAvenue at info@bakerave.com.
The information in this Brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any State Securities Regulatory Authority.
BakerAvenue is a Registered Investment Adviser with the Securities and Exchange Commission and its
registration as an Investment Adviser does not imply any level of skill or training. The oral and written
communications provided to Clients, including this Brochure, are information used to evaluate
BakerAvenue, as well as other advisers.
Additional information about BakerAvenue and its employees is available for free, through the Securities
and Exchange Commission “public disclosure” website. This site is called “Investment Adviser Public
Disclosure” and is available at www.adviserinfo.sec.gov. To use Public Disclosure, click the link, then select
“Investment Adviser Search” on the left navigation panel, select “Firm,” and type in Baker Avenue Asset
Management, LP. Both ADV Parts 1 & 2 are available for access.
Baker Avenue Asset Management, LP 2A Disclosure Brochure
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Item 2 – Material Changes
BakerAvenue updates this document annually, or more frequently in the event of certain material changes.
This section includes “material changes” that have been incorporated since BakerAvenue’s last delivery or
posting of this document on the SEC’s public disclosure website (IAPD) www.adviserinfo.sec.gov.
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since our last annual updated amendment dated March 28, 2024, we have made the following material
changes to our Form ADV Part 2A:
Our headquarters has relocated to One Embarcadero Center, Ste 2530, San Francisco, CA 94111.
Item 4 was amended to lower the assets under management eligible for complementary tax services to $3
million.
Item 8 was amended to elaborate on the risks of options.
Item 12 was amended to remove language related to “soft dollars.”
Baker Avenue Asset Management, LP 2A Disclosure Brochure
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Item 3 -Table of Contents
Item 1 – Cover Page ...................................................................................................................................................1
Item 2 – Material Changes.........................................................................................................................................2
Item 3 -Table of Contents ..........................................................................................................................................3
Item 4 – Advisory Business .......................................................................................................................................4
Item 5 – Fees and Compensation .............................................................................................................................7
Item 6 – Performance-Based Fees and Side-By-Side Management .....................................................................9
Item 7 – Types of Clients ........................................................................................................................................ 10
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................... 10
Item 9 – Disciplinary Information ........................................................................................................................ 14
Item 10 – Other Financial Industry Activities and Affiliations ......................................................................... 14
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 15
Item 12 – Brokerage Practices ................................................................................................................................ 16
Item 13 – Review of Accounts ................................................................................................................................ 20
Item 14 – Client Referrals and Other Compensation ......................................................................................... 21
Item 15 – Custody .................................................................................................................................................... 22
Item 16 – Investment Discretion ........................................................................................................................... 23
Item 17 – Voting Client Securities ........................................................................................................................ 23
Item 18 – Financial Information ........................................................................................................................... 24
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Item 4 – Advisory Business
Baker Avenue Asset Management, LP, a Delaware partnership also doing business as
BakerAvenue, is an SEC-registered investment advisor founded in 2004. The principal owner of
BakerAvenue is Simon Baker.
As of December 31, 2023, BakerAvenue managed a total of $2.54 billion on a discretionary basis
and $55 million on a non-discretionary basis for a total of $2.59 billion.
The following paragraphs describe our services and fees. Refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to
your individual needs. As used in this brochure, the words "we," "our," and "us" refer to
BakerAvenue and the words "you," "your," and "Client" refer to you as either a client or prospective
client of our firm.
Portfolio Management Services
BakerAvenue provides portfolio management services to our Clients. BakerAvenue generally
provides services on an investment discretionary basis and for certain Clients (and when requested,
only) on a non-discretionary basis.
If you participate in our discretionary portfolio management services, we require you to grant us
discretionary authority to manage your account. Subject to a grant of discretionary authorization,
we have the authority and responsibility to formulate investment strategies on your behalf.
Discretionary authorization will allow us to determine the specific securities, and the amount of
securities, to be purchased or sold for your account without obtaining your approval prior to each
transaction. We will also have discretion over the broker or dealer to be used for securities
transactions in your account. Discretionary authority is typically granted by the investment
advisory agreement you sign with our firm, a power of attorney, or trading authorization forms.
Clients may limit BakerAvenue’s discretionary authority (for example, limiting the types of
securities, sectors or industries, or concentrations in any sector or industry, that can be purchased
or sold for your account) by providing our firm with your restrictions and guidelines in writing.
However, BakerAvenue reserves the right to reject or not engage a Client or terminate an agreement
with a Client, if determined the investment restrictions the Client intends to impose prohibit
BakerAvenue from delivering its services as defined in the IMA with the Client.
For non-discretionary Clients, BakerAvenue will require all necessary contact information to
obtain consent / approval for any transaction BakerAvenue may recommend for purchase or sale.
If BakerAvenue cannot reach a Client on a non-discretionary basis to obtain specific consent it will
not place any transactions with such Client’s custodian / broker or dealer. You have an unrestricted
right to decline to implement any advice provided by our firm on a non-discretionary basis.
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BakerAvenue’s advisory services are based upon each Client’s unique facts and circumstances as
they regard to general investing or, for certain investment products, their suitability will be matched
to the particular product or strategy.
Services include the following and each is described in more detail in Item 8:
Dynamic Core Strategy
Blue Chip Strategy
Fixed Income Strategy
Impact Strategy
Global Income Strategy
All Cap Growth
Concentrated Stock Management
Alternative Investments/Private Investments
Tax Planning
Estate Planning
Risk Management
Retirement Planning
Philanthropy & Impact
Tax Preparation (for Clients over $3 million in investable assets)
Family Office Services
Fiduciary Status for Retirement Plan Accounts
BakerAvenue is a fiduciary within the meaning of Title I of the Employee Retirement Income
Security Act of 1974, as amended (“ERISA”) with respect to investment management services and
investment advice provided to ERISA plan clients, including ERISA plan participants.
BakerAvenue is also a fiduciary under section 4975 of the Internal Revenue Code (the “IRC”) with
respect to investment management services and investment advice provided to individual
retirement accounts (“IRAs”), ERISA plans, and ERISA plan participants (collectively, “Retirement
Account Clients”). As such, BakerAvenue is subject to specific duties and obligations under ERISA
and the IRC that include, among other things, prohibited transaction rules which are intended to
prohibit fiduciaries from acting on conflicts of interest. When a fiduciary gives advice in which it
has a conflict of interest, the fiduciary must either avoid or eliminate the conflict or rely upon a
prohibited transaction exemption (a “PTE”).
Services Provided to Introduced Clients of Third-Party Firms
In some cases, Clients may be introduced to BakerAvenue from third-party managers through a
single or dual contract relationship. Single contract Clients are Clients who have one contract with
the third-party manager that allows the manager to hire BakerAvenue without a separate contract.
Dual contract Clients are Clients who have a contract with the third-party manager and a separate
contract with BakerAvenue. The investment styles provided to these Clients are similar to those
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described above, depending on the relationship with the Client and the third-party manager. The
accounts are managed on a discretionary basis, either under a single contract with the third-party
manager or separate contract with BakerAvenue.
Clients Introduced to Third-Party Managers by BakerAvenue
On occasion, BakerAvenue refers Clients to selected third-party managers as part of their asset
allocation and investment strategy. Some of the factors considered into referring a third-party
manager include: BakerAvenue’s preference for a particular third-party manager, the Client’s risk
tolerance, goals, and objectives, as well as investment experience, and the amount of Client assets
available for investment. The strategies used by these managers are outside of the scope of
BakerAvenue’s traditional product suite and Clients are not required to use the services of the
recommended third-party managers.
Wealth and Financial Planning and Consulting Services (Stand-alone)
In some cases, BakerAvenue may offer stand-alone Wealth and Financial Planning Services to
Clients who have not engaged BakerAvenue for Portfolio Management services or meet the
minimum assets requirement. Wealth and Financial Planning services may include:
Family Continuity
Estate Planning and Trustee Oversight
Integrated Tax and Financial Planning
Lifestyle Management
Family Philanthropy
Risk Management
To the extent requested by the Client, BakerAvenue may provide financial planning and/or
consulting services (including investment and non-investment related matters, including estate
planning, insurance planning, etc.) on a stand-alone separate fee basis. BakerAvenue’s planning
and consulting fees are negotiable, but generally range from $2,000 to $10,000 on a fixed fee basis,
and from $225 to $300 on an hourly rate basis, depending upon the level and scope of the service(s)
required and the professional(s) rendering the service(s). Prior to engaging BakerAvenue to
provide planning or consulting services, Clients are generally required to enter into a Financial
Planning and Consulting Agreement with BakerAvenue setting forth the terms and conditions of
the engagement (including termination), describing the scope of the services to be provided, and
the portion of the fee that is due from the Client prior to BakerAvenue commencing services. If
requested by the Client, BakerAvenue may recommend the services of other professionals for
implementation purposes. The Client is under no obligation to engage the services of any such
recommended professional. The Client retains absolute discretion over all such implementation
decisions and is free to accept or reject any recommendation from BakerAvenue.
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Types of Investments
BakerAvenue offers advice on equity securities, corporate debt securities (other than commercial
paper), municipal securities, United States government securities, options contracts on securities,
alternative investments and ETFs.
Additionally, we may advise you on various types of investments based on your stated goals and
objectives. We may also provide advice on any type of investment held in your portfolio at the
inception of our advisory relationship.
Item 5 – Fees and Compensation
The fees and compensation payable to BakerAvenue are negotiable and vary among its Clients.
However, the range of compensation is generally as follows:
Asset Based Fee Schedule for Portfolio Management Services (“Tiered”):
Minimum Fee
$9,500 per annum
First $1,000,000 up to $2,500,000
0.95% (95 basis points per annum)
Next $2,500,000 up to $5,000,000
0.90% (90 basis points per annum)
Next $5,000,000 up to $10,000,000
0.80% (80 basis points per annum)
Next $15,000,000 up to $25,000,000
0.70% (80 basis points per annum)
Above $25,000,000
Varies
Family Office Clients and other Clients with established relationships may be subject to a different
fee schedule or rate. At our discretion, we may negotiate a Client’s fee schedule on a case-by-case
basis. All fees will be set forth in the Client’s written agreement with BakerAvenue at the beginning
of the relationship and any changes in the future will be clearly communicated. For the purposes
of fee calculation, assets under management may include cash and cash equivalents, as well as
margined securities.
Advisory Fees Charged to Clients Introduced by Third-Party Firms
As indicated above, BakerAvenue provides portfolio management services to Clients introduced to
us by third-party firms. The advisory fees charged to Clients introduced to us by third-party firms
are based upon BakerAvenue's standard fee schedule disclosed above.
Advisory Fees Charged to Clients Introduced to Third-Party Managers by BakerAvenue
The advisory fees charged to Clients introduced to third-party managers are based upon
BakerAvenue's standard fee schedule disclosed above.
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Advisory fees charged by third-party managers are separate and apart from BakerAvenue’s advisory
fees. Assets managed by third-party managers will be included in calculating our advisory fee.
Clients may be required to sign an agreement directly with the recommended third-party
manager(s). In such cases Clients may be able to terminate their advisory relationship with the
third-party manager according to the terms of their agreement with the third-party manager.
Clients should review each third-party manager's Form ADV 2A and/or alternative investment
subscription documents for specific information on how they may terminate their advisory
relationship with the third-party manager and how they may receive a refund, if applicable. Clients
should contact the third-party manager directly for questions regarding their advisory agreement
with the third-party manager.
Wealth and Financial Planning and Consulting Services (Stand-alone)
To the extent specifically requested by the Client, BakerAvenue may provide financial planning
and/or consulting services (including investment and non-investment related matters, including
estate planning, insurance planning, etc.) on a stand-alone fee basis. Registrant’s planning and
consulting fees are negotiable, but generally range from $2,000 to $10,000 on a fixed fee basis, and
from $225 to $300 on an hourly rate basis, depending upon the level and scope of the service(s)
required and the professional(s) rendering the service(s).
General Information on Advisory Services and Fees
In most cases fees are paid quarterly, in advance, using the value of the last day of the previous
quarter, unless otherwise agreed upon with BakerAvenue.
BakerAvenue will charge a pro-rated advisory fee on new accounts opened intra-quarter. The
amount(s) due is calculated using average daily balance for the number of days within the calendar
quarter the assets are under management. In addition, BakerAvenue will rebate for accounts
terminated intra-quarter. The amount rebated is calculated using the number of days within the
calendar quarter the assets were not under management.
Clients’ fees will be deducted from their managed accounts unless another manner is specified and
mutually agreed upon between the Client and BakerAvenue.
Termination and Refunds of Pre-Paid and Un-Earned Advisory Fees: All contracts with Clients
may be terminated at any time by either party (the Client or BakerAvenue) by delivering written
notice to the other. All transactions placed at the Client’s custodian up to BakerAvenue’s receipt of
the termination notice will be completed by the Client’s broker custodian; no other transactions
will be placed by BakerAvenue after receipt of the termination notice.
As noted above, all un-earned, pre-paid advisory fees will be promptly refunded to the Client by
BakerAvenue upon termination. Termination of the advisory relationship is completed as soon as
practically possible.
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Expenses: Generally, BakerAvenue’s fees are exclusive of brokerage commissions, transaction fees,
and other related costs and expenses which shall be incurred by the Clients. Such charges, fees and
commissions are exclusive of and in addition to BakerAvenue’s advisory fee, and BakerAvenue shall
not receive any portion of these commissions, fees, and costs.
Tradeaway/Prime Broker Fees: Relative to its discretionary investment management services, when
beneficial to the Client, certain securities transactions may be effected through broker-dealers other
than the account custodian, in which event, the client generally will incur both the fee (commission,
mark-up/mark-down) charged by the executing broker-dealer and a separate “trade-away” and/or
prime broker fee charged by the account custodian.
The portfolio management services provided by BakerAvenue may include investments in
Exchange Traded Funds (“ETFs”) and securities of companies registered as investment companies
under the Investment Company Act of 1940, as amended (“Mutual Funds”). In such case, in
addition to transaction costs borne by the Client, these securities also charge additional fees and
expenses to their shareholders. These are in the form of advisory / management fees, distribution
fees (in the case of Mutual Funds), administrative and operational expenses, among others.
Therefore, in evaluating BakerAvenue’s portfolio management services, potential Clients must take
into consideration not only BakerAvenue’s advisory fees, but also the fees and expenses of the ETF
and Mutual Funds that BakerAvenue may purchase on the Clients’ behalf. This information is
available in the Fund’s prospectus or Clients may contact BakerAvenue to discuss the additional
expenses or costs.
Services available from other sources: Clients should also be aware that similar advisory services
may be available from other sources at fee levels higher or lower than those charged by
BakerAvenue. In addition, Clients do not need to hire BakerAvenue to invest in securities
(including ETFs or Mutual Funds); however, they would not receive the value of BakerAvenue’s
proprietary analysis if BakerAvenue is not hired to manage their assets.
Services to Family and Friends of BakerAvenue: Certain family members or friends of
BakerAvenue principals may receive the same or similar advisory services as Clients for advisory
fees that are zero or negotiated at a rate lower than what is available to its Clients. These lower
advisory fees charged to family or friends are not available to Clients.
Non-Discretionary portfolio management services: BakerAvenue also provides certain Clients
with non-discretionary portfolio management services.
Item 6 – Performance-Based Fees and Side-By-Side Management
Performance Fee
BakerAvenue does not charge fees on the performance or appreciation of the funds or securities
held in client portfolios (so-called "performance" or "incentive fees"). Our fees are calculated as
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described in the Fees and Compensation section above and are not charged on the basis of a share
of capital gains upon, or capital appreciation of, the funds in your advisory account.
Item 7 – Types of Clients
BakerAvenue provides investment advisory services to individuals, high net worth individuals,
corporate pension and profit-sharing plans, charitable institutions, foundations, trusts, and other
U.S. institutions.
The minimum account size is $1,000,000 and is generally negotiable.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Dynamic Core
The Dynamic Core strategy seeks to provide broad market exposure across a number of different
investment geographies, capitalizations, and styles. The strategy’s tactical allocation approach uses
macroeconomic, fundamental, and technical factors to actively manage its holdings and overall risk
profile. In severe down markets, the strategy may raise its cash weighting to preserve capital. The
strategy is broadly diversified and invests primarily in stocks and ETFs to achieve its investment
objective of long-term capital appreciation and risk diversification.
Blue Chip
The Blue-Chip strategy seeks long-term capital appreciation with downside protection by investing
in a diversified portfolio of high-quality Blue-Chip stocks and ETFs in low-risk markets and
protecting principal in high-risk markets by moving up to 100% cash. The strategy proactively
monitors long-term market trends to evaluate the risk/reward of having market exposure versus
protecting capital.
Global Income
The Global Income strategy seeks to deliver above-average market yields while maintaining below-
average market volatility by investing in multiple asset classes of income-producing securities. The
strategy employs a quantitative approach to opportunistically rotate between equity and fixed
income securities in an attempt to protect capital.
All Cap Growth
Seeks to aggressively grow capital by investing in fundamentally and technically strong stocks and
ETFs across all market capitalizations. The strategy is active and tactical and may try to protect
principal by allocating to cash in high-risk markets. The strategy utilizes a fundamental and
quantitative approach, supplemented by macroeconomic analysis, to select securities and protect
capital.
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Impact
The Impact strategy seeks long-term capital appreciation with downside protection. By adding a
socially responsible overlay to our investment approach, we seek to consider both financial return
and social good. The strategy invests in a diversified portfolio of stocks and ETFs in low-risk
markets and protects principal in high-risk markets by moving to cash. The strategy proactively
monitors long-term market trends to evaluate the risk/reward of having market exposure versus
protecting capital.
Fixed Income
The Tactical Fixed Income strategy seeks to provide current income, capital appreciation and
preservation by investing in a broadly diversified portfolio of bonds. The strategy employs a
quantitative approach to opportunistically rotate between multiple bond sectors to adjust the
portfolio through shifting interest rate and credit cycles.
Concentrated Stock
BakerAvenue employs a multi-dimensional approach to managing concentrated stock
positions. These strategies may include a combination of hedging risk, generating income,
monetization, diversification, active tax-loss harvesting, and tax-efficient philanthropic gifting
strategies of concentrated stock. Strategies are customized individually to the goals of the client
and the financial characteristics of the concentrated stock position.
Third-Party Managers
BakerAvenue may allocate Client assets to selected third-party managers as part of the Client’s asset
allocation and investment strategy. Some of the factors when considering a third-party manager
include: BakerAvenue’s preference for a particular third-party manager, the Client’s risk tolerance,
goals, and objectives, as well as investment experience, and the amount of Client assets available for
investment. The strategies used by these managers are outside of the scope of BakerAvenue’s
traditional product suite and Clients are not required to use the services of the recommended third-
party managers.
Alternative Investments
Alternative investments are financial assets that do not fall into one of the conventional investment
categories (e.g., stocks, bonds, cash) and may include venture capital, private equity, private credit,
private real estate, and hedge funds. BakerAvenue may allocate to Alternative Investments through
third-party managers for Clients who meet suitability guidelines which include factors such as risk
tolerance, goals, objectives, and available investable assets. Some of the factors when considering
alternative investments include investment strategy, manager track record and fund fee structure.
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Risks of Investments and Strategies Utilized
Investing in securities involves risk of loss that Clients should be prepared to bear. Since market
risks are inherent in all securities investments to varying degrees, there can be no assurance that the
investment objective of the Clients will be achieved. Market risks include price risk (will the price
of a security in the portfolio rise or fall?), liquidity risk (how easily can a position be sold at a fair
price?), event risk (will something unforeseen happen?), market volatility (is the market in general
going through a period of upheaval?) and manager risk (how well did BakerAvenue’s picks
perform?) among others.
General Investment and Trading Risks. Clients may invest in securities and other financial
instruments using strategies and investment techniques with significant risk characteristics. The
investment program utilizes such investment techniques as option transactions, margin
transactions, short sales, forwards, leverage and derivatives trading, the use of which can, in certain
circumstances, maximize the adverse impact to which a Client may be subject.
Common Stocks and Equity-Related Securities. Prices of common stock react to the economic
condition of the company that issued the security, industry and market conditions, and other
factors and may fluctuate widely. Investments related to the value of stocks may rise and fall based
on an issuer’s actual and anticipated earnings, changes in management, the potential for takeovers
and acquisitions, and other economic factors. Similarly, the value of other equity-related securities,
including preferred stock, warrants and options may also vary widely.
Small- and Mid-Cap Risks. Securities of small-cap issuers may present greater risks than those of
large-cap issuers. For example, some small- and mid-cap issuers often have limited product lines,
markets, or financial resources. They may be subject to high volatility in revenues, expenses, and
earnings. Their securities may be thinly traded, may be followed by fewer investment research
analysts and may be subject to wider price swings and thus may create a greater chance of loss than
investing in securities of larger-cap issuers. The market prices of securities of small- and mid-cap
issuers generally are more sensitive to changes in earnings expectations, to corporate developments
and to market rumors than are the market prices of large-cap issuers.
Exchange Traded Funds. Exchange-traded funds (“ETFs”) are a type of index fund bought and
sold on a securities exchange. The risks of owning an ETF generally reflect the risks of owning the
underlying securities they are designed to track, although lack of liquidity in an ETF could result in
it being more volatile and ETFs have management fees that increase their costs. ETFs are also
subject to other risks, including: (i) the risk that their prices may not correlate perfectly with
changes in the underlying index; and (ii) the risk of possible trading halts due to market conditions
or other reasons that, in the view of the exchange upon which an ETF trades, would make trading
in the ETF inadvisable.
Commodities and Derivative Investments. The prices of commodities contracts and derivative
instruments, including futures and options, are highly volatile. Price movements of commodities,
futures and options contracts are influenced by, among other things, interest rates, changing supply
and demand relationships, trade, fiscal, monetary and exchange control programs and policies of
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governments, and national and international political and economic events and policies. The value
of futures and options also depends upon the price of the commodities underlying them. In
addition, Client assets are subject to the risk of the failure of any of the exchanges on which its
positions trade or of its clearinghouses or counterparties.
Highly Volatile Markets. The prices of financial instruments can be highly volatile. Price
movements of forward and other derivative contracts are influenced by, among other things,
interest rates, changing supply and demand relationships, trade, fiscal, monetary and exchange
control programs and policies of governments, and national and international political and
economic events and policies. Clients are also subject to the risk of failure of any of the exchanges
on which their positions trade or of its clearinghouses.
Use of Financing. A Client may pledge its securities in order to borrow additional funds for
investment purposes. Any event which adversely affects the value of an investment by the Client
would be magnified to the extent the Client is leveraged. The cumulative effect of the use of leverage
by a Client in a market that moves adversely to the Client’s investments could result in a substantial
loss that would be greater than if the Client were not leveraged.
Hedging Transactions. Options are complex securities and not suitable for everyone. Option
trading can be speculative in nature and carry substantial risk of loss. It is generally recommended
that Clients only invest risk capital in options. Although not likely, it is possible that writing call
options may result in the underlying security to be sold. A Client should not invest in BakerAvenue
call writing strategies if the Client is not comfortable with the possibility of the underlying stock
being sold.
While a Client may enter into hedging transactions to seek to reduce risk, such transactions may
result in a poorer overall performance for the Client than if it had not engaged in any such hedging
transactions. For a variety of reasons, BakerAvenue may not seek to establish a perfect correlation
between such hedging instruments and the portfolio holdings being hedged. Such imperfect
correlation may prevent a Client from achieving the intended hedge or expose the Client to risk of
loss.
Technical Analysis. Involves studying past price patterns, trends, and interrelationships in the
financial markets to assess risk-adjusted performance and predict the direction of both the overall
market and specific securities. The risk of market timing based on technical analysis is that our
analysis may not accurately detect anomalies or predict future price movements. Current prices of
securities may reflect all information known about the security and day-to-day changes in market
prices of securities may follow random patterns and may not be predictable with any reliable degree
of accuracy.
Fundamental Analysis. Involves analyzing individual companies and their industry groups, such
as a company's financial statements, details regarding the company's product line, the experience
and expertise of the company's management, and the outlook for the company and its industry.
The resulting data is used to measure the true value of the company's stock compared to the current
market value. The risk of fundamental analysis is that information obtained may be incorrect and
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the analysis may not provide an accurate estimate of earnings, which may be the basis for a stock's
value. If securities prices adjust rapidly to new information, utilizing fundamental analysis may not
result in favorable performance.
liquid
investments
Alternative Investments/Private Investments. Alternative investments/private investments
generally, involve various risk factors, including, but not limited to, potential for complete loss of
principal, liquidity constraints and lack of transparency, a complete discussion of which is set forth
in each fund’s offering documents, which will be provided to each client for review and
consideration. Unlike
that a client may maintain, alternative
investments/private investments do not provide daily liquidity or pricing. Each prospective client
investor will be required to complete a Subscription Agreement or similar document, pursuant to
which the client shall establish that he/she is qualified for investment in the alternative
investment/private investment and acknowledges and accepts the various risk factors that are
associated with such an investment.
Further details regarding the risks of investing with BakerAvenue are provided in the Investment
Management Agreement.
The foregoing list of risk factors does not purport to be a complete enumeration or explanation
of the risks involved in an investment in the Clients. Investors should read the entire Brochure
as well as consult with their own advisers prior to engaging BakerAvenue’s services.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to a potential Client’s evaluation of BakerAvenue or the
integrity of its management. BakerAvenue has no information applicable to this Item.
Item 10 – Other Financial Industry Activities and Affiliations
BakerAvenue Clients engage a related party accountant. This relationship creates a conflict of
interest as the related party is a spouse of a BakerAvenue executive. However, BakerAvenue does
not solicit clients on behalf of related party and does not receive any compensation for these
arrangements.
Recommendation of Other Advisers
We may recommend that you use a third-party manager based on your needs and suitability. We
will not receive separate compensation, directly or indirectly, from the third-party manager for
recommending that you use their services. Moreover, we do not have any other business
relationships with the recommended third-party manager(s). Refer to the Advisory Business
section above for additional disclosures on this topic.
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Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
BakerAvenue has adopted a “Code of Ethics” for all supervised persons of the firm describing its
high standard of business conduct and fiduciary duty to its Clients. The Code of Ethics includes
provisions relating to the confidentiality of Client information, a prohibition on insider trading, a
prohibition of rumor mongering, restrictions on the acceptance of significant gifts, and the
reporting of certain gifts and business entertainment items, and personal securities trading
procedures, among other things. All supervised persons at BakerAvenue must acknowledge the
terms of the Code of Ethics annually, or as amended.
Personal and Proprietary Trading:
BakerAvenue recognizes its fiduciary duty to its Clients and is obligated to follow the regulations,
rules, and interpretations under the Investment Advisers Act of 1940, amended. BakerAvenue’s
fiduciary obligation to Clients requires placing its Clients’ interests first.
When BakerAvenue purchases or sells securities for its own accounts or for those with a beneficial
nature (family and other accounts), there is a potential conflict of interest that is inherent in this
activity. To meet both fiduciary and regulatory obligations to Clients, BakerAvenue has developed
and implemented the following controls to address this potential conflict of interest. These controls
include:
1.
Code of Ethics
a. Restrictions and limitations on the personal trading of all employees;
b. Disclosure of brokerage accounts, security holdings;
c. Restrictions and limitations on the receipt of or providing gifts, entertainment,
and political contributions;
2. Prevention and restrictions on activity when in possession of material, non-public, inside
information.
In summary, BakerAvenue’s Code of Ethics:
Allows for employees to trade in the same securities recommended to Clients;
Allows employees to own securities that may be subsequently purchased for the Clients;
Allows employees to purchase securities that would otherwise not be suitable for, or
purchased by, BakerAvenue Clients;
Prohibits giving preference to orders for employees over the orders for Clients;
Requires, when Client and personal trades are aggregated (blocked together), that the
shares purchased over time will be “average-priced”, so all participants receive the same
price;
If partial fills are completed, Client orders are completely filled before employee or
related accounts.
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Additional requirements include:
Act with integrity, competence, diligence, respect in an ethical manner with the public,
Clients and affiliates, employees, colleagues, vendors, suppliers, and other investment
professionals encountered in day-to-day activity;
Place the integrity of the investment profession, the interests of the Clients ahead of
BakerAvenue’s own (or the employee’s) interests;
Prohibits the use of an employee’s position at BakerAvenue to enrich the employee (or
family) or BakerAvenue and;
Identify potential conflicts of interest and engage BakerAvenue’s Chief Compliance
Officer;
Conduct all personal securities trading in compliance with BakerAvenue’s Code of Ethics
and applicable policies and procedures;
Use reasonable care and prudence, including sound judgment, when conducting
investment analysis, making investment recommendations, or engaging in other
professional activities;
Promote the integrity of BakerAvenue and the profession while encouraging (by example)
these standards.
Specific Requirements Related to Personal Securities Trading required by BakerAvenue:
Pre-Clear certain personal securities transactions;
Report personal securities accounts, holdings, and members of the employees’ household
(and beneficial ownership accounts) initially (at time of employment) and annually
thereafter;
Certify all reportable securities transactions on a quarterly basis to the Chief Compliance
Officer.
Clients may request a copy of the BakerAvenue Code of Ethics by contacting Compliance at
BakerAvenue at 415-986-1110 or via email at compliance@bakerave.com.
Item 12 – Brokerage Practices
BakerAvenue seeks to use a broker-dealer and custodian who will safely hold Client assets and
execute transactions on terms that are, overall, most advantageous when compared to other
providers. BakerAvenue looks at many factors in deciding which brokers to recommend, including
transaction costs, execution capability, financial strength, and quality of service, among others.
Brokerage Discretion: For many of its Clients, BakerAvenue has the discretionary authority to pick
the broker-dealer to use. Typically, but not always, BakerAvenue uses one of the broker-dealers
discussed below. However, BakerAvenue does have the authority for some (but not all) Clients to
trade away from their broker or custodian. Often times, BakerAvenue will have to evaluate the
additional costs or charges that are charged by the broker / custodian and evaluate whether the
additional charges to trade away (either on a Prime Broker basis, or on a Trade-Away basis) is in
each Client’s best interest. Due to the types of securities BakerAvenue typically purchases or sells
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for Clients’ accounts, BakerAvenue will often determine that the additional costs involved in a
Prime Broker or Trade-Away transaction are consistent with its fiduciary obligations of best
execution.
Clients may request to place limits on BakerAvenue’s discretionary authority. However,
BakerAvenue reserves the right to reject or not engage a Client or terminate the relationship if
determined the restrictions prohibit BakerAvenue from delivering its services as defined in the
agreement with the Client.
Brokerage Activity: Clients’ assets must be maintained in an account at a “qualified custodian,”
generally a broker-dealer. BakerAvenue recommends several different broker-dealer / custodians
to Clients in need of brokerage and custodial services, including:
Fidelity Investments
Charles Schwab and Company
Schwab and Fidelity Brokerage Services LLC (“Fidelity”) offer platform services and technology
that help BakerAvenue with back-office management, trade execution, account management, and
asset pricing. BakerAvenue believes these companies are financially solid and provide the range of
services necessary at reasonable costs.
BakerAvenue recommends Fidelity, a registered broker-dealer and investment adviser with FINRA
and the SEC. Fidelity clears all securities transactions on a fully disclosed basis through National
Financial Services, LLC (“NFS”), a registered broker-dealer. BakerAvenue has negotiated with
Fidelity commissions, custodial, and other charges that are beneficial to its Clients and discounted
from Fidelity’s standard rates. In addition, Fidelity makes available to BakerAvenue certain
institutional mutual funds that would otherwise not be available to BakerAvenue and its Clients
due to higher purchase minimums imposed by mutual funds. Fidelity also provides prime
brokerage services to any BakerAvenue Client portfolio in excess of $100,000. BakerAvenue may,
but is not obligated to, aggregate block trades and select executing brokers other than Fidelity to
execute those transactions (with settlement at Fidelity); this may allow BakerAvenue to obtain a
negotiated or better price.
Clients whose portfolios are under $100,000 are not qualified for prime brokerage and as a
result, all securities transactions for these Clients are executed solely at Fidelity at the pre-
negotiated commission / transaction charges.
BakerAvenue also recommends Charles Schwab and Company, Inc., and Schwab’s Institutional
program (collectively, “Schwab”) which is similar to the program offered by Fidelity in that to
qualify for prime broker trading (away from Schwab) the portfolio minimum is also $100,000.
Clients whose portfolios are under $100,000 are not qualified for prime brokerage and as a
result, all security transactions for these Clients are executed solely at Schwab at the pre-
negotiated commission / transaction charges.
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It is BakerAvenue’s policy to trade away from the custodian for block equity trades above a certain
share amount and to trade at the custodian when trading for Clients individually. Clients using the
custodial services can typically be charged a trade-away fee for transactions placed and executed by
executing brokers other than the custodian. However, the benefits of trading away include having
access to better inventory as well as the ability to negotiate more favorable prices for its Clients.
Smaller accounts with a market value of under the custodian minimums are not eligible to take part
in the prime brokerage program due to their size. The trades for these accounts must be traded at
their custodian. Prices obtained for trades placed in the prime brokerage program will be different
(sometimes higher, sometimes lower) than prices obtained for accounts that are required to trade
at the custodian.
Dual contract Clients are Clients that have a contract with the third-party manager and a separate
contract with BakerAvenue. The accounts are managed on a discretionary basis, however, most
Clients participating in these programs direct us to place transactions for their accounts at their
broker dealer / custodians.
Best Execution: BakerAvenue’s criteria for the selection or recommendation of a broker-dealer or
custodian are consistent across all its decision-making when it comes to Clients’ transactions. As a
fiduciary to its Clients, BakerAvenue is obligated to use broker-dealers believed to provide best
execution to BakerAvenue and its Clients. Best execution, however, is not a defined term, it is a
concept. In seeking best execution for Client transactions BakerAvenue evaluates brokers on the
following factors, and these may vary transaction-by-transaction. The ultimate goal is not
necessarily the best price or lowest commission charge. The ultimate goal of best execution is to
achieve, at that point in time, the best overall execution for the Clients for a particular transaction.
BakerAvenue evaluates brokers on the following criteria:
Actual execution
Ability to promptly and reliably effect transactions
Commission charges / spreads
Market of the security
Consistency of process (minimal trade errors)
Willingness to work with us
Clearing and settlement
The broker’s operational efficiency with which transactions are effected, taking into
account the size of the order and the difficulty of the transactions
The financial strength, integrity, and stability of the broker
The confidential treatment of BakerAvenue’s block trades that the broker is working for us
Competitiveness of commission rates and charges
Support services that may be provided (non-soft dollars)
Directed Brokerage: This applies to Clients who have dual contract relationships and/or accounts
that do not meet their custodian’s prime brokerage minimum. Certain Clients may decide to direct
BakerAvenue to place all of their security transactions at a designated broker or dealer (“directed
brokerage”) as BakerAvenue manages their account.
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Clients who direct us to use a particular broker or dealer need to understand that in these situations,
BakerAvenue will not be in a position to negotiate commissions, block trades, achieve volume
discounts, or achieve best execution. Clients may direct us to use a specific broker or dealer for all
of their transactions or only when all other considerations are equal (which may never be achieved
due to limitations inherent in directed brokerage instructions). Clients have, therefore, negotiated
their own commissions or other transactions costs with the broker.
Exception: Directed brokerage Clients may inquire from BakerAvenue the commissions, custodial,
execution, and other variables negotiated by or monitored by BakerAvenue for Clients who do not
direct BakerAvenue to use a particular broker or dealer in an effort to evaluate their directed broker.
Trade Allocations / Block Trading: BakerAvenue may, but is not obligated to, aggregate trades for
more than one Client with transactions in the same securities at the same time. The benefit to block
trading is the ability for BakerAvenue to negotiate price and commission and achieve better (best)
execution versus placing the transactions separately. This also allows BakerAvenue to allocate
limited investment opportunities across a number of Clients in a fair and equitable manner.
BakerAvenue:
Will identify the aggregate amount of the security needed for a complete fill;
Will ensure that each participating Client is identified prior to the trade being placed (pre-
allocation);
Will average the prices of multiple transactions executed on a given day to obtain the full
amount of the security (the average price of all transactions which is provided to each
participating Client);
For partial fills BakerAvenue will utilize a proportional or random allocation across all
participating Client accounts;
If a pre-execution allocation was not completed, BakerAvenue will allocate as follows:
Random or proportional (pro-rated) allocation will be made based on a number of
factors such as account suitability, cash available, size of the portfolio, etc.
BakerAvenue permits the aggregate blocking of personal securities transactions with those
of Clients if the block is filled on the same day (average price for all participants);
If the order is partially filled or takes multiple days to fill, shares for employee
accounts are allocated on a prorated or random basis along with Clients (thus,
employee accounts could be allocated shares and Client accounts could not or vice-
versa) or else the Employee accounts are excluded; and from the allocation and
Clients are allocated on a prorated or random basis.
Under no circumstance will a partial fill be allocated solely to an employee account.
Allocation Exceptions: if the executed amount is deemed by the Chief Investment Officer
to be de minimis, shares may be allocated to the participating Client accounts that are the
smallest (i.e., complete fills, for example share allocations of 150 or less) or allocated to an
account that is out of line with the desired allocation or sector weighting.
For sale transactions, allocations may be given to accounts in need of cash.
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Item 13 – Review of Accounts
All accounts are reviewed by the lead advisor on the Client account. The frequency of account
reviews depends on several factors, including market conditions and Client requests, but reviews
occur no less than annually pending client availability. The review looks at the conformity of the
account holdings with Client investment objectives and guidelines. The review looks at the
conformity of the account holdings with Client investment objectives and guidelines. BakerAvenue
does not assign a specific number of accounts to any specific lead advisor but allocates the resources
to geographic regions across the United States.
In addition, the Portfolio Managers of BakerAvenue continually monitor markets, world, and
economic events, including securities held by its Clients. This work by the Portfolio Managers
provides each Client account or portfolio with an indirect and continual portfolio review.
BakerAvenue does request that Clients contact their lead advisor should any changes occur in their
personal financial situation which may impact the portfolio management services BakerAvenue
provides to them.
Reports:
BakerAvenue provides each Client, within a household, a quarterly report showing holdings and
performance of its portfolio(s).
This includes information related to realized gains or losses, interest and dividend income, and
other specific details. BakerAvenue has engaged third-party service providers to facilitate the
generation and delivery of Client reports and uses data provided by their custodians to generate
these reports.
These reports are provided in addition to the monthly and/or quarterly reports each Client receives
directly from their custodian. BakerAvenue is provided with this same information either by mail,
electronically through data downloads, or through access to the custodian’s website or other
electronic systems.
Notice for all Clients: Under SEC rules that took effect March 12, 2010, related to custody of Client
funds or securities, all SEC registered investment advisers (such as BakerAvenue) are required, if
periodic reports are sent to their Clients, to disclose the following information (this statement will
also be included in the Client’s quarterly reports received from BakerAvenue):
BakerAvenue encourages each Client to review their custodial reports received directly from
their (qualified) custodian with the quarterly reports received from BakerAvenue. If there
are any questions on the information provided by the custodian or BakerAvenue, the Client
should contact their BakerAvenue adviser.
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Item 14 – Client Referrals and Other Compensation
BakerAvenue receives economic benefit from Schwab and Fidelity (at no cost to us) through its
participation in their independent adviser service programs. Although the benefits received
through BakerAvenue’s participation in these programs provide economic benefit to us, they are
not considered research services under Section 28(e) of the Exchange Act.
The economic benefits provided by Schwab and Fidelity (and Clients who custody with them)
include, among others:
Software, tools, and information relevant to independent investment advisers;
Access to dedicated trading desks;
Client confirmations and bundled statements for all Client accounts;
Block trading and prime brokerage services;
Electronic communication networks for Client information access / portfolios and trading;
Access to educational or due diligence programs;
Marketing and other support; and
Deduction of investment advisory fees due to BakerAvenue from Client accounts (based
on a spreadsheet request to custodian from BakerAvenue).
Fidelity Investments Wealth Advisor Services Referral Program:
BakerAvenue participates in the Fidelity Wealth Advisor Solutions® Program (the “WAS
Program”), through which BakerAvenue receives referrals from Fidelity Personal and Workplace
Advisors LLC (FPWA), a registered investment adviser and Fidelity Investments company.
BakerAvenue is independent and not affiliated with FPWA or any Fidelity Investments company.
FPWA does not supervise or control BakerAvenue, and FPWA has no responsibility or oversight
for BakerAvenue’s provision of investment management or other advisory services.
Under the WAS Program, FPWA acts as a solicitor for BakerAvenue, and BakerAvenue pays
referral fees to FPWA for each referral received based on BakerAvenue’s assets under management
attributable to each client referred by FPWA or members of each client’s household. The WAS
Program is designed to help investors find an independent investment advisor, and any referral
from FPWA to BakerAvenue does not constitute a recommendation by FPWA of BakerAvenue's
particular investment management services or strategies. More specifically, BakerAvenue pays the
following amounts to FPWA for referrals: the sum of (i) an annual percentage of 0.10% of any and
all assets in client accounts where such assets are identified as “fixed income” assets by FPWA and
(ii) an annual percentage of 0.25% of all other assets held in client accounts. In addition,
BakerAvenue has agreed to pay FPWA an annual program fee of $50,000 to participate in the WAS
Program. These referral fees are paid by BakerAvenue and not the client.
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Third Party Referral Agreements
BakerAvenue has arrangements in place with certain third parties whereby we compensate them
for client referrals by paying them a percentage of the investment advisor fees we receive from the
solicited clients. All such arrangements must be in writing and must be reviewed and approved in
advance for compliance with applicable rules by our Chief Compliance Officer.
Item 15 – Custody
Under government regulations, BakerAvenue is deemed to have custody of a Client’s assets if the
Client has authorized BakerAvenue to instruct its custodian to deduct such Client’s advisory fees
directly from the Client’s account. However, the qualified custodian maintains actual custody of
the Client’s assets.
Clients should receive at least quarterly statements from the broker dealer, bank, or other qualified
custodian that holds and maintains the Client’s investment assets. BakerAvenue urges Clients to
carefully review such statements and compare them to the account statements provided by
BakerAvenue. BakerAvenue’s statements may vary from custodial statements based on accounting
procedures, reporting dates, or valuation methodologies of certain securities.
Custody Due to Standing Letter of Authorization
BakerAvenue assists certain Clients with the transfer of their assets between two or more of their
accounts maintained at the Clients’ custodian or maintained with multiple custodians. This ability,
to transfer a Client's assets between the Client's accounts maintained at one or more qualified
custodians if the Client has authorized the adviser in writing to make such transfers, causes our
firm to exercise limited custody over your funds or securities. Pursuant to Rule 206(4)-2 (the
"Custody Rule"), BakerAvenue has taken steps to have controls and oversight in place to support
the no-action letter issued by the SEC on February 21, 2017 (the "SEC no-action letter"). With
respect to third-party standing
letters of authorization ("SLOA") where a client may
grant BakerAvenue the authority to direct custodians to disburse funds to one or more third-party
accounts, BakerAvenue is deemed to have limited custody. However, for these assets, we are not
required to comply with the surprise examination requirement of the Custody Rule if we are
otherwise in compliance with the seven representations noted in the February 21, 2017, no-action
letter. Where BakerAvenue acts pursuant to a SLOA, we believe we are making a good faith effort
to comply with the representations noted in the SEC's no-action letter. Additionally, since many
of those representations involve the qualified custodian’s operations, BakerAvenue will collaborate
closely with its custodians to ensure that the representations would be able to be met.
Custody Due to Trustee
Additionally, BakerAvenue employees may serve as trustees on certain client accounts. Where that
employee is the trustee due to a prior personal relationship with the client, the SEC considers us to
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have custody of the account. These accounts are subject to an annual surprise examination by an
independent accountant in order to comply with the SEC’s rule on the custody of client assets.
Item 16 – Investment Discretion
BakerAvenue generally provides investment discretionary portfolio management services to
Clients. This means that BakerAvenue has the authority provided in the applicable Client
Agreement to purchase or sell securities for Clients’ accounts and determine the amount of
securities to purchase or sell without obtaining their consent to the transactions. Of course,
BakerAvenue determines securities transactions based on the Client’s needs, risk tolerances, and
other factors that govern its portfolio management services. In all cases, however, such discretion
is to be exercised in a manner consistent with the stated investment objectives for the particular
Client’s account or portfolio.
In addition, Clients may impose certain limitations or restrictions on BakerAvenue’s services, for
example, excluding certain stocks or bonds of companies (sin stocks, anti-union stocks, weapons
manufacture etc.) or sectors or industries or concentrations in any sector or industry from being
purchased in their portfolio. However, BakerAvenue reserves the right to reject or not engage a
Client or terminate an agreement with a Client, if determined the investment restrictions the Client
intends to impose prohibit BakerAvenue from delivering its services as defined in the agreement
with the Client. All limitations or restrictions must be provided to BakerAvenue, in writing, and
will not be accepted or implemented until signed (accepted) by BakerAvenue.
BakerAvenue may also manage certain accounts (and when requested, only) on a non-discretionary
basis.
Item 17 – Voting Client Securities
Voting Proxies
To the extent BakerAvenue has been delegated proxy voting authority on behalf of its Clients, we
comply with its proxy voting policies and procedures that are designed to ensure that in cases where
we vote proxies with respect to client securities, such proxies are voted in the best interests of each
client.
BakerAvenue determines whether or not to vote a proxy on a case-by-case basis, and will:
• Attempt to consider all aspects of the vote that could affect the value of the issuer or that of the
Client;
• Vote in a manner that it believes is consistent with the Client’s stated objectives and in the Client’s
best interest; and
• Generally, vote in accordance with the recommendation of the issuing company’s management
on routine and administrative matters, unless we have a particular reason to vote to the contrary.
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BakerAvenue generally does not vote a proxy if it believes the proposal is adverse to the best interest
of the Clients. Any potential conflict of interest regarding a proxy vote must be reported to the CCO
who will assess on a case-by-case basis.
With respect to those clients for which BakerAvenue does not conduct proxy voting, Clients should
work with their custodians to ensure they receive their proxies and other solicitations for securities
held in their accounts.
Item 18 – Financial Information
Registered investment advisers are required in this Item to provide Clients with certain financial
information or disclosures about their financial condition. BakerAvenue has no financial
commitment that impairs its ability to meet contractual and fiduciary commitments to Clients and
has not been the subject of a bankruptcy proceeding.
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