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FORM ADV PART 2A: FIRM BROCHURE
Badgley Phelps Wealth Managers, LLC
1420 Fifth Avenue, Suite 3200
Seattle, Washington 98101
Telephone: (206) 623-6172
www.badgley.com
March 29, 2025
Form ADV Part 2, which is comprised of Part 2A and 2B, is our “Disclosure Brochure” or “brochure” as
required by the Investment Advisers Act of 1940, as amended. This brochure provides information
about the qualifications and business practices of Badgley Phelps Wealth Managers, LLC.
Badgley Phelps Wealth Managers, LLC (hereinafter “Badgley Phelps”) is a registered investment adviser.
Registration as an investment adviser does not imply a certain level of skill or training. Please consider
all the information we provide you, including this brochure, as factors in your decision to retain us as
your investment adviser and wealth manager.
If you have any questions about the contents of this brochure, please contact us at
(206) 623-6172 or at info@badgley.com. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities authority.
Our brochure is available at any time upon request without charge. Please request our brochure by
contacting our Chief Compliance Officer at (206) 623-6172 or by emailing us at info@badgley.com.
information about Badgley Phelps
is available on
the SEC’s website at
Additional
www.adviserinfo.sec.gov.
Item 2 – Material Changes
In this section, we provide a summary of material changes since the last annual update of our Brochure.
The last annual update of our Brochure was filed in March 2024. Since that time:
We have revised our standard advisory fee schedule and began offering financial planning services on
a standalone basis. Items 4 and 5 have been updated to describe our new standard fee schedule and
financial planning services. (June 2024)
Badgley Phelps added a remote branch office in Evergreen, Colorado, and removed the temporary office
address at 1420 5th Ave, Suite 3300, Seattle, WA 98101. (September 2024)
We have begun a business arrangement with an affiliated firm under which certain clients of our firm
invest a portion of their assets in certain of the affiliated firm’s private investment vehicles. Please
see Items 4, 5, 10, and 11 for details of this arrangement. (September 2024)
We have retained an affiliate firm to serve as subadviser for certain assets of our clients. Please see
Items 4, 5, and 10 for details of this arrangement. (March 2025)
Badgley Phelps closed the remote branch office in Evergreen, Colorado, and added an additional
remote office in Boise, Idaho (March 2025).
A complete copy of our brochure is available at any time upon request without charge. To request
our brochure, contact our Chief Compliance Officer at (206) 623-6172 or email us at
info@badgley.com.
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Item 3 -Table of Contents
Item 2 – Material Changes ................................................................................................................................. 2
Item 3 – Table of Contents ................................................................................................................................. 3
Item 4 – Advisory Business ................................................................................................................................. 4
Item 5 – Fees and Compensation .................................................................................................................... 7
Item 6 – Performance-Based Fees and Side-By-Side Management ................................................. 10
Item 7 – Types of Clients ................................................................................................................................... 10
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss .......................................... 10
Item 9 – Disciplinary Information .................................................................................................................. 16
Item 10 – Other Financial Industry Activities and Affiliations ............................................................. 16
Item 11 – Code of Ethics ................................................................................................................................... 21
Item 12 – Brokerage Practices ........................................................................................................................ 22
Item 13 – Review of Accounts ......................................................................................................................... 25
Item 14 – Client Referrals and Other Compensation ............................................................................. 26
Item 15 – Custody ............................................................................................................................................... 29
Item 16 – Investment Discretion .................................................................................................................... 30
Item 17 – Voting Client Securities ................................................................................................................. 30
Item 18 – Financial Information ..................................................................................................................... 31
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Item 4 – Advisory Business
In 2021, Badgley Phelps Wealth Managers, LLC acquired the investment advisory business of Badgley
Phelps Wealth Managers which was founded in 1966 in Seattle, Washington. Our firm offers
personalized wealth and investment management services to individuals and families, and investment
management services to corporations, retirement plans, endowments and foundations. Our approach
is to help our clients establish goals and customize strategies to meet their financial objectives. We
accomplish this through a disciplined investment management process built on equity, fixed income
and alternative security selection methodology, financial planning, and with client-focused service.
Badgley Phelps is part of the Focus Financial Partners, LLC (“Focus LLC”) partnership. Specifically,
Badgley Phelps is a wholly-owned indirect subsidiary of Focus LLC. Focus Financial Partners, Inc. is the
sole managing member of Focus LLC. Ultimate governance of Focus LLC is conducted through the
board of directors at Ferdinand FFP Ultimate Holdings, LP. Focus LLC is majority-owned, indirectly and
collectively, by investment vehicles affiliated with Clayton, Dubilier & Rice, LLC (“CD&R”). Investment
vehicles affiliated with Stone Point Capital LLC (“Stone Point”) are indirect owners of Focus LLC.
Because Badgley Phelps is an indirect, wholly-owned subsidiary of Focus LLC, CD&R and Stone Point
investment vehicles are indirect owners of Badgley Phelps
Focus LLC also owns other registered investment advisers, broker-dealers, pension consultants,
insurance firms, business managers and other firms (the “Focus Partners”), most of which provide
wealth management, benefit consulting and investment consulting services to individuals, families,
employers, and institutions. Some Focus Partners also manage or advise limited partnerships, private
funds, or investment companies as disclosed on their respective Form ADVs.
We offer clients the option of obtaining certain financial solutions from unaffiliated third-party financial
institutions through UPTIQ Treasury & Credit Solutions, LLC (together with UPTIQ, Inc. and its affiliates,
“UPTIQ”). Please see Items 5 and 10 for a fuller discussion of these services and other important
information.
We help our clients obtain certain insurance solutions from unaffiliated, third-party insurance brokers
by introducing clients to our affiliate, Focus Risk Solutions, LLC (“FRS”), a wholly owned subsidiary of
our parent company, Focus Financial Partners, LLC. Please see Items 5 and 10 for a fuller discussion of
this service and other important information.
We have a business arrangement with SCS Capital Management LLC (“SCS”), who is an indirect, wholly-
owned subsidiary of Focus LLC, under which certain clients of Badgley Phelps have the option of
investing in certain private investment vehicles managed by SCS. Badgley Phelps is an affiliate of SCS
by virtue of being under common control with it. Please see Items 5, 10, and 11 of this Brochure for
further details.
We have executed a subadvisory agreement with Kovitz Investment Group Partners, LLC, doing
business as NorthCoast Asset Management (“NorthCoast”), an indirect, wholly-owned subsidiary
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of Focus LLC, which provides investment subadvisory services to certain of our clients. We are an
affiliate of NorthCoast by virtue of being under common control with it. Please see Items 5 and
10 of this Brochure for further details.
Badgley Phelps is managed by Julie Parisio Roy, Steven C. Phelps, Timothy J. Thomas, J. Kevin
Callaghan, Curtis L. Pepin, Patrick D. Rodgers, Calvin J. Spranger, Katherine D. Wham, Megan E. Wiley,
and Michael R. Gerke (“Badgley Phelps Principals”), pursuant to a management agreement between
BP Partners, LLC and Badgley Phelps. The Badgley Phelps Principals serve as leaders and officers of
Badgley Phelps and are responsible for the management, supervision, and oversight of Badgley Phelps.
As of December 31, 2024, Badgley Phelps had $5,519,210,964 in assets under management on a
discretionary basis and $383,568,713 in assets under management on a non-discretionary basis.
Wealth and Investment Management Services
Wealth managers at Badgley Phelps work with each client to develop an asset allocation which is
aligned with the client’s financial goals for each portfolio and/or client relationship. To determine the
appropriate asset allocation, we work to develop a clear understanding of our clients’ overall
investment situation, risk tolerance, return objectives, tax circumstances and income needs. For most
of our clients, this is done by preparing a financial plan. The concept of asset allocation, or spreading
investments among several asset classes, is in the forefront of our strategy. Once we have concluded
this review with our clients and determined the appropriate asset allocation, our investment process is
implemented. Clients that wish to restrict investing in certain securities can do so by notifying their
wealth manager. At our clients’ request, we will also work with their other professional advisors, such
as attorneys and accountants, to provide assistance regarding tax, estate planning and other issues
that can impact our clients’ financial well-being.
Our investment management services include equity only, fixed income only, and balanced portfolio
management. Brief descriptions follow:
Equity management utilizes fundamental/bottom-up research and analysis in our security selection
process and focuses on identifying companies with either strong and consistent earnings growth or
attractive valuation. Medium to large capitalization stocks and American Depositary Receipts (“ADRs”)
registered on U.S. stock exchanges with a consistent growth or relative value bias are selected within
the consistent growth and relative value portion of our clients’ equity portfolios. We manage
consistent growth and relative value portfolios using model portfolios which generally contain 30 to
40 stocks each. In addition, we seek exposure to small and mid-sized U.S. companies in our clients’
portfolios by recommending a model portfolio consisting of mutual funds or Exchange Traded Funds
(“ETFs”). We also recommend that our clients seek investment returns from non-U.S. markets, so we
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generally allocate a portion of a client’s portfolio to international stocks by investing in a model
portfolio of mutual funds or ETFs.
Fixed income management emphasizes a diversified portfolio of high-quality, short- and
intermediate-term bonds. Our focus is on client specific solutions based on the client’s tax rate and
portfolio guidelines. In tax-exempt portfolios, we generally purchase U.S. government, governmental
agency, and high-quality corporate bonds. For taxable portfolios, we typically invest in high-quality
municipal bonds, depending upon the client’s state of residence and tax status, and fixed income
market conditions. Fixed income portfolios can also be structured to meet both short-term and long-
term investment goals.
In addition to equity and fixed income securities, alternative strategies can be used to further diversify
our clients’ portfolios. If appropriate, we add an alternative strategy to a client’s portfolio using a
model comprised of mutual funds, ETFs and Exchange Traded Notes (“ETNs”). Mutual funds, ETFs and
ETNs can be used to enhance the risk-adjusted returns of our clients’ investment portfolios by investing
in securities that have, for example, a low historical correlation with the stock and bond markets. The
goal of this “multi-strategy” process is to diversify the portfolio, help smooth returns, reduce volatility
and decrease asset-class risks. Oftentimes, these securities focus on a shorter investment time horizon
than our typical client portfolios. Generally, we allocate a smaller percent of a client’s portfolio to
alternative investments.
Balanced portfolio management combines equity, fixed income and alternative investment
management methodologies. For those clients who select balanced management, a target allocation
between equity, fixed income, alternative assets and cash is determined at the onset of a client
relationship based on the client’s particular investment goals and requirements. Once this allocation
is established, the portfolio is balanced to this target allocation ratio. Typically, accounts are reviewed
for asset allocation rebalancing at least once every three months. The asset allocation target is
periodically reviewed with our clients and will be revised to meet changing client investment objectives
and goals,
ERISA Plans. Badgley Phelps is a fiduciary under the Employee Retirement Income Security Act of
1974, as amended (“ERISA”), with respect to investment services and investment advice provided to
ERISA plan clients, including plan participants. Badgley Phelps is also a fiduciary under section 4975
of the Internal Revenue Code (the “IRC”) with respect to investment management services and
investment advice provided to individual retirement accounts (“IRAs”), ERISA plans and ERISA plan
participants. As such, Badgley Phelps is subject to specific duties and obligations under ERISA and the
IRC that include, among other things, prohibited transaction rules which are intended to prohibit
fiduciaries from acting on conflicts of interest. When a fiduciary gives advice in which it has a conflict
of interest, the fiduciary must either avoid or eliminate the conflict or rely upon a prohibited transaction
exemption (a “PTE”).
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As a fiduciary, we have duties of care and of loyalty to you and we are subject to obligations imposed
on us by the federal and state securities laws. As a result, you have certain rights that you cannot waive
or limit by contract. Nothing in our agreement with you should be interpreted as a limitation of our
obligations under the federal and state securities laws or as a waiver of any unwaivable rights you
possess.
We also provide an additional service for client “held-away” accounts, which are client accounts that
are held at a custodian that is not directly accessible by Badgley Phelps. For these accounts, we use
a third-party order management system to implement asset allocation and/or rebalancing strategies
for client assets that Badgley Phelps does not directly manage. The accounts that are typically
managed under this system include retirement accounts as well as other held-away accounts. We
regularly review and rebalance the current holdings and available investment options in these held-
away accounts and then implement the client’s investment strategies as appropriate. The current
order management system used by Badgley Phelps for held-away accounts is provided by Pontera
Solutions, Inc. Further information about this service is available in Item 5 – Fees and Compensation.
Financial Planning Services
Badgley Phelps offers financial planning services to clients on a stand-alone basis. Clients who wish to
obtain these services will enter into a financial planning agreement with Badgley Phelps. In performing
these services, Badgley Phelps is not required to verify any information received from the client or from
the client’s other professionals (e.g., attorneys, accountants, etc.,) and is expressly authorized to rely
on such information. Clients are advised that a conflict of interest would exist if Badgley Phelps
provided financial planning services which recommended the engagement of Badgley Phelps to
provide investment management services for additional compensation. Clients retain absolute
discretion over all decisions regarding implementation and are under no obligation to act upon any of
the recommendations made by Badgley Phelps under a financial planning agreement.
Item 5 – Fees and Compensation
Badgley Phelps’ standard advisory fee schedule for new accounts is as follows:
Portfolio Value at Market:
Annual Fee:
First $5,000,000
0.90%
Next $5,000,000
0.70%
Amount over $10,000,000
0.50%
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Each new client investment advisory agreement with Badgley Phelps establishes the agreed-upon fee
schedule. Fees are computed on the market value of portfolio assets less non-supervised assets as of
the date of the most recent portfolio review. Likewise, fees are also established and computed for
services provided to held-away accounts and are based on the market value of the held-away assets
as of the date of the most recent portfolio review. Clients are charged once every three months for
wealth and investment advisory services. In any partial calendar quarter, fees are prorated based on
the number of days in which the account is open during the quarter. All securities identified as
supervised assets, which may include cash, accrued dividends, and securities purchased on margin are
included in the valuation for billing purposes. Badgley Phelps requires a minimum investment
portfolio(s) of $1,000,000 per client household but this minimum can be waived under certain
situations. Some clients might pay a fixed amount or hourly fee due to special circumstances including,
but not limited to, the type of investment or financial planning work conducted by our firm.
Fee schedules and minimum account sizes are negotiable. Fees vary from the current fee schedules
listed above due to the particular circumstances of the client, the type of investment or financial
services provided, or as otherwise negotiated. Examples of these circumstances can include the
account inception date, the existence of other accounts managed by Badgley Phelps, account size,
minimum annual fee, and/or as otherwise negotiated. Discounts not generally available to our
advisory clients are also offered to family members or associated persons of our firm.
Clients have the option to pay our fee via check or funds transfer. Additionally, with written client
authorization, Badgley Phelps will deduct the advisory fee directly from the client’s custodian account.
For held-away accounts, with written client authorization, the fee is deducted from another client
custodial account managed by Badgley Phelps or the client is directly invoiced the fee. Each fee
payment deducted from the client’s custodial account is reported on the client’s account statement
prepared by and sent from the client’s qualified custodian.
Accounts initiated or terminated during a calendar quarter will be charged a prorated fee. A client can
terminate our services for any reason. We appreciate written notice when terminating. The client’s
final fee is adjusted pro rata to the termination date with reimbursement to the client or the client’s
custodial account for any amounts due to be refunded. Any earned, unpaid fees will be due and
payable at account termination.
Badgley Phelps’ advisory fees are exclusive of brokerage commissions, custodial fees, transaction fees,
regulatory fees, exchange fees, legal fees, accounting fees, and other related costs and expenses. Some
examples of these fees include broker trade commissions, trust and custodial expenses, attorney and
estate fees, accounting and tax preparation fees, settlement fees, sales charges, transfer taxes, foreign
taxes, wire transfer and electronic funds transfer fees, and other fees and taxes on security transactions
and custodial accounts. Additionally, mutual funds, exchange traded funds and exchange traded notes
charge internal management fees which are disclosed in each fund’s prospectus. All such charges, fees
and commissions are exclusive of and in addition to Badgley Phelps’ advisory fee. Badgley Phelps does
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not receive payment resulting from these commissions, fees, costs and expenses. See “Item 12 –
Brokerage Practices” for additional information regarding Badgley Phelps’ brokerage practices.
We offer clients the option of obtaining certain financial solutions from unaffiliated third-party financial
institutions through UPTIQ Treasury & Credit Solutions, LLC (together with UPTIQ, Inc. and its affiliates,
“UPTIQ”). Focus Financial Partners, LLC (“Focus”) is a minority investor in UPTIQ, Inc. UPTIQ is
compensated by sharing in the revenue earned by such third-party financial institutions for serving
our clients. Although the revenue paid to UPTIQ benefits UPTIQ Inc.’s investors, including Focus, our
parent company, no Focus affiliate will receive any compensation from UPTIQ that is attributable to
our clients’ transactions. Further information on this conflict of interest is available in Item 10 of this
Brochure.
We help our clients obtain certain insurance solutions by introducing clients to our affiliate, Focus Risk
Solutions, LLC (“FRS”), a wholly owned subsidiary of our parent company, Focus Financial Partners, LLC.
FRS assists our clients with regulated insurance sales activity by advising our clients on insurance
matters and placing insurance products for them and/or referring our clients to certain third-party
insurance brokers (the “Brokers”), with whom FRS has agreements, which either separately or together
with FRS place insurance products for them. FRS does not receive any compensation from the Brokers
or any other third parties for serving our clients. Additionally, in exchange for allowing certain of the
Brokers to offer their services to clients of other Focus firms, FRS receives periodic fees (the “Platform
Fees”) from such Brokers. The Platform Fees are expected to change over time. Such Platform Fees are
revenue for FRS and, ultimately, for our common parent company, Focus, but we do not share in such
revenue and no portion of the Platform Fees is attributable to our clients’ use of the Brokers’ services.
Further information on this service is available in Item 10 of this Brochure.
Financial Planning Services Fees
Financial planning services are provided to our clients as a part of our wealth and investment advisory
services. However, clients choosing not to engage in wealth advisory services may elect our financial
planning-only service. Badgley Phelps charges an initial flat fee of $4000 for this financial planning
service, which includes the first ten hours of financial planning services. After this initial period, Badgley
Phelps will charge an hourly fee of $350. Prior to providing such services, clients will be required to
enter into a financial planning agreement with Badgley Phelps, setting forth the terms and conditions
of the agreement (including termination), and describing the scope of services to be provided.
Pooled Investment Vehicles
We do not receive any compensation from SCS in connection with assets that our clients place in SCS’s
pooled investment vehicles. Badgley Phelps’s clients are not advisory clients of and do not pay
advisory fees to SCS. However, our clients bear the costs of SCS’s investment vehicle or vehicles in
which they are invested, including any management fees and performance fees payable to SCS.
The allocation of Badgley Phelps client assets to SCS’s pooled investment vehicles, rather than to an
unaffiliated investment manager, increases SCS’s compensation and the revenue to Focus LLC relative
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to a situation in which our clients are excluded from SCS’s pooled investment vehicles or invested in
an unaffiliated third party’s pooled investment vehicles. As a consequence, Focus LLC has a financial
incentive to cause us to recommend that our clients invest in SCS’s pooled investment vehicles.
Subadvisory Services
We do not receive any compensation from Kovitz Investment Group Partners, LLC, doing business as
NorthCoast Asset Management (“NorthCoast”), in connection with NorthCoast’s subadvisory services
to our clients. However, our clients bear the costs of any investments recommended by NorthCoast
and are responsible for any management fees payable to NorthCoast, which are in addition to our
advisory fee. The allocation of our client assets to NorthCoast for subadvisory services, rather than to
an unaffiliated investment manager, increases NorthCoast’s compensation and the revenue to Focus
LLC relative to a situation in which our clients’ assets are managed by an unaffiliated manger. As a
consequence, Focus LLC has a financial incentive to encourage us to recommend that our clients invest
in NorthCoast’s pooled investment vehicles. Please see Item 10 of this Brochure for further details.
Item 6 – Performance-Based Fees and Side-By-Side Management
Badgley Phelps does not charge performance-based fees, which are fees based on a share of capital
gains on, or capital appreciation of, the assets of a client.
Item 7 – Types of Clients
Badgley Phelps currently provides wealth and investment management services to individuals, trusts,
estates, corporations, pension and profit-sharing plans, charitable institutions, foundations, and
endowments. We require a minimum investment portfolio(s) of $1,000,000 per client household but
this minimum can be waived under certain circumstances.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Badgley Phelps’ investment strategies encompass equity only, fixed income only and balanced
portfolio management. Our Investment Policy Committee oversees the firm’s investment strategies
by determining the recommended allocation of the investments to each asset class and the underlying
investment styles. The following is a review of these strategies.
EQUITY MANAGEMENT
Equity management uses four different equity styles. These styles include Consistent Growth Equity,
Relative Value Equity, Small/Mid Cap Equity and International Equity. Each equity style is managed by
a team of research analysts within our firm that is responsible for stock selection and industry and
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sector weighting of the equity models. The equities that we consider for investment are securities that
are listed on the major U.S. stock exchanges. When positioning a portfolio, our typical investment
horizon is three to five years. For clients that prefer, we also manage equity portfolios that only contain
Consistent Growth and/or Relative Value Equity securities.
Consistent Growth Equity
Badgley Phelps’ Consistent Growth Equity investment philosophy maintains that domestic large cap
companies with strong and consistent financial characteristics generate competitive results over time.
This philosophy is based on our belief that the price of a stock will, over time, parallel the trend of the
underlying growth rate of the company’s revenues, earnings and dividends.
We seek to invest in high-quality, established companies that consistently grow their revenues,
earnings and cash flows faster than the broad market. These companies have a record of
outperformance versus their earnings estimates, maintain an attractive valuation and have dominance
in their respective marketplace. Our largest weightings consist of companies that we perceive to have
the strongest and most viable growth prospects. Sector and industry weightings are the result of our
stock selection process.
From time to time, stocks are eliminated or trimmed from portfolios when the fundamentals of a stock
deteriorate or when the valuation of the stock is excessive. To achieve optimal diversification, the
Consistent Growth Equity strategy generally holds between 30 to 40 stock positions. The relative
benchmark of this strategy is the Russell 1000 Growth Index.
Relative Value Equity
Our Relative Value Equity investment philosophy maintains that companies with attractive valuations,
relative to past metrics and their peers, and companies with a catalyst for potential recognition in the
marketplace will generate competitive results over time. We look for large cap domestic companies
whose stock is selling at attractive valuations relative to their financial characteristics, to their
competitors, or to the broader market. These companies could be trading at prices below their
fundamental value because the market has not recognized the value of a new product introduction,
restructuring opportunities, the generation and use of cash, or the skills of the company’s management
team.
As is the case with our Consistent Growth Equity strategy, we target industry and sector weightings
such that the larger weightings are with companies we believe have the best prospects to grow their
stock price. Stocks can be trimmed or eliminated when the valuation of the stock is excessive or when
the fundamentals of the stock deteriorate. The Relative Value Equity strategy generally holds between
30 to 40 stock positions and the relative benchmark is the Russell 1000 Value Index.
Small/Mid Cap Equity
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Our small/mid cap equity investment philosophy maintains that equity investment in a diversified
portfolio of small to mid-sized companies generates long-term appreciation over time. Small/mid cap
equities generally have higher earnings growth potential than large companies, are not as widely
followed by Wall Street analysts and provide for participation in the merger and acquisition cycle. This
strategy is currently implemented using ETFs which we believe to be an efficient method of achieving
the desired allocation. As appropriate, mutual funds and other investments are incorporated within
the Small/Mid Cap Equity strategy.
International Equity
With respect to non-U.S. equity opportunities, we generally invest in ETFs and mutual funds to gain
increased diversification and opportunities not available from the stocks of U.S. based companies. ETFs
and mutual funds invested in international economies may focus on countries that have developed
economies and countries whose markets are still emerging. It is our belief that these international
investments could act to reduce portfolio volatility as their correlation to the U.S. stock market can
vary. The addition of these investments also expands the opportunity set for our clients.
FIXED INCOME MANAGEMENT
Badgley Phelps uses bonds in client portfolios to meet capital preservation, income and principal
stability goals. Once investment objectives and constraints have been established, we select high
quality bonds and focus on intermediate-term maturities in an effort to reduce market risk and
maximize total return. For clients with large short-term cash positions, we can structure a fixed income
portfolio based on the client’s cash flow requirements using the same fixed income investment process.
Our commitment to high-quality investment grade bonds lowers credit risk to our clients since these
bonds tend to exhibit a lower degree of price volatility and less default risk. Portfolios are structured
around an average intermediate duration that generally ranges from 3 to 5 years. We believe that
capital market history has shown that intermediate-term bonds generate total returns equal to those
of long-term bonds, but with less volatility. Once a bond is purchased, we continue to monitor the
soundness of the bonds we purchase using a combination of our research efforts, market data, rating
agency services and industry publications.
Bond portfolios are structured to reflect our views on the economy, fiscal and monetary policy, political
developments, credit fundamentals, and bond valuations as well as our experience in managing
technical factors impacting the market. The core of our decision-making process is focusing our
research and credit analysis on sector, issuer, security, quality and structure selection and not on factors
such as taking aggressive interest rate bets or excessive credit risks. We utilize a wide variety of
research and publicly available information to guide our decisions.
We sell bonds from a portfolio if credit quality deteriorates, the ability of an issuer to service the debt
declines, or other opportunities in the market develop that allow us to upgrade portfolio quality, yield
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and/or liquidity. Investment monitoring and rebalancing are ongoing aspects of our fixed income
portfolio management process.
Taxable Bonds
For clients with tax-exempt or tax-deferred portfolios, we invest in taxable bonds with intermediate-
term maturities using a broad market strategy that emphasizes sector allocation and security selection.
Investments primarily consist of U.S. Treasuries, governmental agencies and investment-grade
corporate bonds. U.S. Treasuries generally consist of inflation protected (TIPS) and conventional
Treasury bonds. Portfolio risk is managed within distinct tolerance bands for the following categories:
duration, yield curve positioning, sector allocation and security selection.
Tax Exempt Bonds
For clients with taxable portfolios, we invest in high quality municipal bonds with intermediate-term
maturities. Generally, these are fixed-rate general obligation bonds, essential service revenue bonds,
school enhanced issuer bonds, pre-refunded or escrowed bonds and select insured bonds with strong
underlying credit ratings. Diversification in terms of municipal bond quality, coupon rate, and
geographic location also reduces portfolio risk.
ALTERNATIVE INVESTMENT MANAGEMENT
Badgley Phelps uses a liquid alternative investment strategy to further diversify client portfolios and
dampen volatility. Based on market conditions, alternative investment management can include the
investment in multiple strategies within this allocation. We believe that diversification into these
alternative strategies helps to smooth returns, reduce volatility and decrease asset-class risks. For
example, when using mutual funds, ETFs and ETNs, capital can be allocated and reallocated across
strategies in response to various market opportunities, trends, events, and risks. Based on market
conditions, this portion of a client’s portfolio could invest in instruments designed to increase in value
when the volatility of the stock market rises, purchase securities structured to rise as the stock market
falls, invest in assets that have a low correlation with stocks and bonds, and focus on a shorter
investment time horizon (i.e., concentrating on trends that are projected to persist for six to eighteen
months). Some of the key areas that we consider as tactical opportunities include equity, fixed income,
equity hedge instruments, commodities, real estate, and foreign exchange.
CASH
Badgley Phelps generally maintains a small percent of each client portfolio in cash which is also part
of the portfolio’s asset allocation. This cash provides liquidity for client needs and distributions. It can
also be used to take advantage of an investment opportunity. Cash is typically invested in a money
fund or cash sweep account offered by the client’s custodian which best meets the investment goals
of the client’s overall portfolio.
BALANCED PORTFOLIO MANAGEMENT
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Balanced portfolio management combines our equity, fixed income, alternative and cash investment
management methodologies. Our philosophy is that a balanced strategy should maximize capital
appreciation in rising markets with added protection in more volatile markets. The investment of a
combination of equity, fixed income, alternatives, and cash generally affords Badgley Phelps the ability
to provide a prudent, strategic asset allocation tailored to our clients’ investment objectives, cash flow
needs and risk profile.
As part of our investment discipline, we monitor client portfolios and rebalance the portfolios to their
target portfolio asset class weightings. This discipline tends to force the sale of outperforming assets
and the simultaneous purchase of less expensive investments.
RISK MANAGEMENT
Risk management is an important matter for investors to consider. All investments have risks
associated with them. Investment in any of the securities described above involves risk which could
cause an investor to lose money. We do not warrant or guarantee any particular level of account
performance or that the account will be profitable over time. We use our best judgment and good
faith efforts in rendering services to our clients and we ask that our clients collaborate with us in
defining their individual tolerance for risk. And, while risk is unavoidable, we believe it can be managed
using certain tools such as portfolio diversification.
Some of the material risks when investing in stocks include the possibility that stock prices will decline.
For instance, stock markets tend to move in cycles, so it is possible that one of our equity investment
styles could trail the returns of the overall stock market. Foreign stocks are subject to the possibility
that world events and events in their home country (such as political upheaval, financial troubles or
natural disasters) will adversely impact their price. Fluctuations in the foreign exchange rate of the U.S.
dollar could also have a positive or negative impact on foreign stocks. The price of foreign stocks and
the price of U.S. stocks have, at times, moved in opposite directions.
Bond investments are subject to interest rate risk. This risk is when changes in interest rates (in the
U.S. or other world markets) may reduce or increase the market value of a bond. A fundamental
principal of bond investing is that market interest rates and bond prices generally move in opposite
directions. Bonds are also subject to credit risk, which is the possibility that the bond issuer will be
unable to make interest or principal payments, or that negative perceptions of the issuer’s ability to
make such payments will cause the price of that bond to decline. If a bond is callable, any price
appreciation above the bond’s call price could be lost, which could result in reinvesting the
unanticipated proceeds at lower interest rates.
Another risk component that investors need to be prepared for is manager risk. This is the possibility
that security selection or focus on securities in a particular sector, category, or group of companies
could result in underperformance to relevant benchmarks or other securities.
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The following list summarizes various types of investment risk:
Capital Risk. The risk that the investor will not fully recover his/her entire investment.
Speculative investments such as options have a high degree of this type of risk, while quality
short-term investments such as Treasury bills typically have minimal capital risk.
Selection Risk. The risk of choosing a security that will perform worse than other available
securities.
Timing Risk. The risk of buying or selling at an inopportune time, thus limiting profit or
incurring a loss.
Legislative Risk. The risk that future legislation will impact today’s investment decisions.
International, federal, state and local laws or regulations might change without notice, possibly
impacting a security’s performance.
Liquidity Risk. The risk that the security holder will have a difficult time selling should there be
a decline in the quality or the desire by the marketplace for this particular investment.
Market Risk. The risk that the value of a security will decline due to factors that can impact
overall market conditions, not by any fault of the issuing company.
Credit Risk. The risk that the issuer becomes unable to pay interest and/or principal when due
on fixed income securities. U.S. government securities are the least likely to default on
payments, while "junk" bonds have a high degree of credit risk.
Inflationary Risk. The risk that inflation will reduce the purchasing power of the U.S. dollar over
time. Equity securities tend to provide the best protection against this type of risk, while bonds
are more susceptible. Interest income earned by bonds is fixed, plus there also exists the
possibility of long-term exposure to rising inflation for bonds with longer maturities.
Interest Rate Risk. The risk that, as interest rates rise, a bond investor’s holdings will decline as
more attractive offerings enter the market. The longer the bond maturity, the greater the risk.
Some stocks could also be susceptible to this type of risk if the company’s borrowings are high.
This will increase the company’s interest expense costs which could decrease the company’s
stock price.
Reinvestment Risk. The risk that a bondholder will be unable to reinvest interest payments at
a rate equaling the yield-to-maturity.
Call Risk. The risk that a bondholder will have their bonds called away by the issuer if prevailing
interest rates decrease below what their bond is paying. At the time the bonds are called, the
bondholder would likely be reinvesting in bonds that would not pay as much interest.
Disease Outbreak Risk. Disease outbreaks that affect local, national or global economies may
have material and adverse impact on a portfolio’s investments. Disease outbreaks may lead to
disruption, instability and volatility in the marketplace and within governments.
Exchange-Traded Notes (“ETNs”)
ETNs are unsecured debt securities which are listed on securities exchanges and transacted at
negotiated prices in the secondary market. ETNs are designed to track the performance of a
benchmark. An ETN is essentially a contract between an issuer and the ETN holder, whereby the
issuer, upon maturity, agrees to pay an amount relative to the returns of the underlying benchmark.
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In addition to the risks associated with the specific benchmark, ETN holders are also subject to
counterparty risk of the issuer failing to meet its payment obligation. In this respect, the value of an
ETN may be adversely impacted by a downgrade to the issuer’s credit rating and/or an unwillingness
or inability of the issuer to perform its contractual obligations.
Cybersecurity Risk
The computer systems, networks and devices used by Badgley Phelps and our service providers and
clients to conduct routine business operations employ a variety of protections designed to prevent
damage or interruption from computer viruses, network failures, computer and telecommunication
failures, infiltration by unauthorized persons and security breaches. Despite the various protections
utilized, systems, networks, or devices potentially can be breached. A client could be negatively
impacted as a result of a cybersecurity breach.
Cybersecurity breaches can include unauthorized access to systems, networks, or devices; infection
from computer viruses or other malicious software code; and attacks that shut down, disable, slow, or
otherwise disrupt operations, business processes, or website access or functionality. Cybersecurity
breaches may cause disruptions and impact business operations, potentially resulting in financial
losses to a client; impediments to trading; the inability by us and other service providers to transact
business; violations of applicable privacy and other laws; regulatory fines, penalties, reputational
damage, reimbursement or other compensation costs, or additional compliance costs; as well as the
inadvertent release of confidential information.
Similar adverse consequences could result from cybersecurity breaches affecting issuers of securities
in which a client invests; governmental and other regulatory authorities; exchange and other financial
market operators, banks, brokers, dealers, and other financial institutions; and other parties. In
addition, substantial costs may be incurred by these entities in order to prevent any cybersecurity
breaches in the future.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of Badgley Phelps or the integrity of
Badgley Phelps’ management. There are no legal or disciplinary events related to Badgley Phelps and
its supervised persons that are material to a client’s or prospective client’s evaluation of Badgley
Phelps’ advisory business or the integrity of its management.
Item 10 – Other Financial Industry Activities and Affiliations
Badgley Phelps is not actively engaged in business other than its wealth management and investment
advisory practice.
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FOCUS FINANCIAL PARTNERS
As noted above in response to Item 4, certain investment vehicles affiliated with CD&R collectively are
indirect majority owners of Focus LLC, and certain investment vehicles affiliated with Stone Point are
indirect owners of Focus LLC. Because Badgley Phelps is an indirect, wholly-owned subsidiary of Focus
LLC, CD&R and Stone Point investment vehicles are indirect owners of Badgley Phelps.
UPTIQ Credit and Cash Management Solutions
We offer clients the option of obtaining certain financial solutions from unaffiliated third-party financial
institutions through UPTIQ Treasury & Credit Solutions, LLC (together with UPTIQ, Inc. and its affiliates,
“UPTIQ”). These third-party financial institutions are banks and non-banks that offer credit and cash
management solutions to our clients, as well as certain other unaffiliated third parties that provide
administrative and settlement services to facilitate UPTIQ’s cash management solutions. UPTIQ acts
as an intermediary to facilitate our clients’ access to these credit and cash management solutions.
We are a wholly owned subsidiary of Focus Financial Partners, LLC (“Focus”). Focus is a minority
investor in UPTIQ, Inc. UPTIQ is compensated by sharing in the revenue earned by such third-party
financial institutions for serving our clients. Although the revenue paid to UPTIQ benefits UPTIQ Inc.’s
investors, including Focus, no Focus affiliate will receive any compensation from UPTIQ that is
attributable to our clients’ transactions.
For services provided by UPTIQ to clients of other Focus firms and when legally permissible, UPTIQ
shares a portion of this earned revenue with our affiliate, Focus Solutions Holdings, LLC (“FSH”). Such
compensation to FSH is also revenue for FSH’s and our common parent company, Focus. This
compensation to FSH does not come from credit or cash management solutions provided to any of
our clients. However, the volume generated by our clients’ transactions allows Focus to negotiate
better terms with UPTIQ, which benefits Focus. We mitigate this conflict by: (1) fully and fairly
disclosing the material facts concerning the above arrangements to our clients, including in this
Brochure; and (2) offering UPTIQ’s solutions to clients on a strictly nondiscretionary and fully disclosed
basis, and not as part of any discretionary investment services. Additionally, we note that clients who
use UPTIQ’s services will receive product-specific disclosure from the third-party financial institutions
and other unaffiliated third-party intermediaries that provide services to our clients.
We have an additional conflict of interest when we recommend credit solutions to our clients because
our interest in continuing to receive investment advisory fees from client accounts gives us a financial
incentive to recommend that clients borrow money rather than liquidate some or all of the assets we
manage.
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Credit Solutions
Clients retain the right to pledge assets in accounts generally, subject to any restrictions imposed by
clients’ custodians. While credit solution programs that we offer facilitate secured loans through third-
party financial institutions, clients are free instead to work directly with institutions outside such
programs. Because of the limited number of participating third-party financial institutions, clients may
be limited in their ability to obtain as favorable loan terms as if the client were to work directly with
other banks to negotiate loan terms or obtain other financial arrangements.
Clients should also understand that pledging assets in an account to secure a loan involves additional
risk and restrictions. A third-party financial institution has the authority to liquidate all or part of the
pledged securities at any time, without prior notice to clients and without their consent, to maintain
required collateral levels. The third-party financial institution also has the right to call client loans and
require repayment within a short period of time; if the client cannot repay the loan within the specified
time period, the third-party financial institution will have the right to force the sale of pledged assets
to repay those loans. Selling assets to maintain collateral levels or calling loans may result in asset
sales and realized losses in a declining market, leading to the permanent loss of capital. These sales
also may have adverse tax consequences. Interest payments and any other loan-related fees are borne
by clients and are in addition to the advisory fees that clients pay us for managing assets, including
assets that are pledged as collateral. The returns on pledged assets may be less than the account fees
and interest paid by the account. Clients should consider carefully and skeptically any
recommendation to pursue a more aggressive investment strategy in order to support the cost of
borrowing, particularly the risks and costs of any such strategy. More generally, before borrowing
funds, a client should carefully review the loan agreement, loan application, and other forms and
determine that the loan is consistent with the client’s long-term financial goals and presents risks
consistent with the client’s financial circumstances and risk tolerance.
We use UPTIQ to facilitate credit solutions for our clients.
Cash Management Solutions
For cash management programs, certain third-party intermediaries provide administrative and
settlement services to our clients. Engaging the third-party financial institutions and other
intermediaries to provide cash management solutions does not alter the manner in which we treat
cash for billing purposes. Clients should understand that in rare circumstances, depending on interest
rates and other economic and market factors, the yields on cash management solutions could be lower
than the aggregate fees and expenses charged by the third-party financial institutions, the
intermediaries referenced above, and us. Consequently, in these rare circumstances, a client could
experience a negative overall investment return with respect to those cash investments. Nonetheless,
it might still be reasonable for a client to participate in a cash management program if the client prefers
to hold cash at the third-party financial institutions rather than at other financial institutions (e.g., to
take advantage of FDIC insurance).
We use UPTIQ to facilitate cash management solutions for our clients.
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Focus Risk Solutions
We help our clients obtain certain insurance solutions by introducing clients to our affiliate, Focus Risk
Solutions, LLC (“FRS”), a wholly owned subsidiary of our parent company, Focus Financial
Partners, LLC (“Focus”). FRS assists our clients with regulated insurance sales activity by advising our
clients on insurance matters and placing insurance products for them and/or referring our clients to
certain third-party insurance brokers (the “Brokers”), with whom FRS has agreements, which either
separately or together with FRS place insurance products for them.
Neither we nor FRS receives any compensation from the Brokers or any other third parties for providing
insurance solutions to our clients. For services provided by FRS to clients of other Focus firms, FRS
receives a percentage of the upfront commission or a percentage of the ongoing premiums for policies
successfully placed with insurance carriers on behalf of referred clients. Additionally, in exchange for
allowing certain of the Brokers to offer their services to clients of other Focus firms, FRS receives
periodic fees (the “Platform Fees”) from such Brokers. The Platform Fees are expected to change over
time. Such Platform Fees are revenue for FRS and, ultimately, for our common parent company, Focus,
but we do not share in such revenue and no portion of the Platform Fees is attributable to our clients’
use of the Brokers’ services. Such compensation to FRS, including the Platform Fees, is also revenue
for our common parent company, Focus. However, this compensation to FRS does not come from
insurance solutions provided to any of our clients. The volume generated by our clients’ transactions
does benefit FRS and Focus in attracting, retaining, and negotiating with the Brokers and insurance
carriers. We mitigate this conflict by: (1) fully and fairly disclosing the material facts concerning the
above arrangements to our clients, including in this Brochure; (2) offering FRS solutions to clients on a
strictly nondiscretionary and fully disclosed basis, and not as part of any discretionary investment
services; and (3) not sharing in any portion of the Platform Fees. Additionally, we note that clients who
use FRS’s services will receive product-specific disclosure from the Brokers and insurance carriers and
other unaffiliated third-party intermediaries that provide services to our clients.
The insurance premium is ultimately dictated by the insurance carrier, although in some circumstances
the Brokers or FRS may have the ability to influence an insurance carrier to lower the premium of the
policy. The final rate may be higher or lower than the prevailing market rate. We can offer no
assurances that the rates offered to you by the insurance carrier are the lowest possible rates available
in the marketplace.
SCS Capital Management LLC (“SCS”)
Badgley Phelps has a business relationship with other Focus firms that is material to our advisory
business or to our clients. Under certain circumstances we offer our clients the opportunity to invest
in pooled investment vehicles managed by SCS. SCS provides these services to such clients pursuant
to limited liability company agreement or limited partnership agreement documents and in exchange
for a fund-level management fee and performance fee paid by our clients and not by us. SCS, like
Badgley Phelps, is an indirect wholly owned subsidiary of Focus LLC and is therefore under common
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vehicles.
More
information
about
Focus
LLC
can be
found
control with Badgley Phelps. The allocation of our clients’ assets to SCS’s pooled investment vehicles,
rather than to an unaffiliated investment manager, increases SCS’s, and indirectly, Focus LLC’s,
compensation and revenue. As a consequence, Focus LLC has a financial incentive to cause Badgley
Phelps to recommend that our clients invest in SCS’s pooled investment vehicles, which creates a
conflict of interest with Badgley Phelps clients who invest, or are eligible to invest, in SCS’s pooled
at
investment
www.focusfinancialpartners.com.
We believe this conflict is mitigated because of the following factors: (1) this arrangement is based on
our reasonable belief that investing a portion of Badgley Phelps clients’ assets in SCS’s investment
vehicles is in the best interests of the clients; (2) SCS and its investment vehicles have met the due
diligence and performance standards that we apply to outside, unaffiliated investment managers; (3)
clients will invest in the pooled investment vehicles on a nondiscretionary basis through the
completion of subscription documentation; (4) subject to redemption restrictions, we are willing and
able to reallocate Badgley Phelps client assets to other unaffiliated or affiliated investment vehicles, in
part or in whole, if SCS’s services become unsatisfactory in our judgment and at our sole discretion;
and (5) we have fully and fairly disclosed the material facts regarding this relationship to you, including
in this Brochure, and Badgley Phelps clients who invest in SCS’s pooled investment vehicles have given
their informed consent to those investments.
NorthCoast Asset Management
As stated earlier in Items 4 and 5 of this Brochure, we have retained our affiliate, Kovitz Investment
Group Partners, LLC, doing business as NorthCoast Asset Management (“NorthCoast”), through a
subadvisory agreement to provide investment subadvisory services to certain of our clients.
NorthCoast provides these services to such clients pursuant to a subadvisory agreement and in
exchange for a subadvisory fee paid by our clients. NorthCoast, like us, is an indirect wholly owned
subsidiary of Focus LLC and is therefore under common control with us. The allocation of our
clients’ assets to NorthCoast pursuant to a subadvisory arrangement, rather than to an unaffiliated
investment manager, increases NorthCoast’s compensation and the revenue to Focus LLC, relative
to a situation in which our clients’ assets are managed by an unaffiliated manager. As a
consequence, Focus LLC has a financial incentive to encourage us to recommend that a portion
of our clients’ assets be subadvised by NorthCoast, which creates a conflict of interest with those
clients who are subadvised by NorthCoast.
More information about Focus LLC can be found at www.focusfinancialpartners.com. We believe
this conflict is mitigated because of the following factors: (1) the retention of NorthCoast as a
subadviser is based on our judgment that such retention is in the best interest of our affected
clients; (2) NorthCoast has met the due diligence standards that we apply to outside investment
managers; (3) we are willing and able to terminate NorthCoast’s services, in part or in whole, if
NorthCoast’s services become unsatisfactory in the judgment of, and at the sole discretion of, us;
and (4) we have fully and fairly disclosed the material facts regarding this relationship, including
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in this Brochure, to our clients for whom we recommend that NorthCoast serve as subadviser, and
such clients have therefore given their informed consent to this conflict.
Item 11 – Code of Ethics
Badgley Phelps requires that our employees follow a Code of Ethics. This Code of Ethics incorporates
certain general fiduciary principles, guidelines and procedures designed to prevent actual or potential
conflicts of interest between our clients and our employees.
The guidelines included in the Code of Ethics require disclosure and annual reporting by our
employees of certain personal security holdings. Additional requirements include pre-approval or pre-
clearance procedures for certain security transactions, quarterly reporting of required security
transactions, and the prohibition of certain types of security transactions. The Code of Ethics prohibits
insider trading and participation in initial public offerings. It also establishes guidelines regarding
investment clubs, participation in limited or private offerings, plus other standards of business conduct
including the acceptance of gifts and entertainment and pre-approval to serve on the board of public
companies. All employees of Badgley Phelps must annually acknowledge the terms of the Code of
Ethics.
For purposes of this policy, employees are not required to report security investments that include
securities issued by the U.S. government, certain open-end mutual funds, and certain other short-term
debt securities such as bankers’ acceptances, bank certificates of deposit, and commercial paper. All
other securities which our employees wish to purchase or sell, including the same securities we
recommend to our clients, must be transacted under certain guidelines. Accordingly, we have adopted
the following policies and procedures to prevent conflicts of interest arising from our employees’
personal trading practices and the security recommendations and transactions we place on behalf of
our clients:
Pre-clearance of Securities Transactions. Advance clearance is required for security
transactions (as defined under this policy) in which an employee has beneficial ownership. This
request is approved or disapproved based on the compliance criteria outlined in the Code of
Ethics. Factors considered include the type of security transaction, whether the security is on
the firm’s buy list, whether the security transaction is for a new or existing security holding,
and the timing of the transaction in relation to certain client transactions. Certain transactions
are prohibited. These include, but are not limited to, initial public offerings, and certain short-
term trades.
Disclosure and Annual Reporting of Personal Securities Holdings. Employees of Badgley
Phelps are required to disclose, upon commencement of their employment and on an annual
basis thereafter, all their personal security holdings as defined by the Code of Ethics.
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Quarterly Reporting of Securities Transactions. Each employee of Badgley Phelps must
submit a report detailing (a) all security transactions which were executed during the current
calendar quarter for their personal account or any account in which they have a beneficial
interest; and (b) whether the employee opened a new brokerage account during the quarter.
This report is submitted for review no later than ten days after the end of the calendar quarter.
Restricted Security Transactions. Certain restrictions regarding the timing of certain security
transactions apply to our firm’s employees. Employees who wish to purchase or sell securities
that are also being bought and sold for clients of the firm will not always be able to execute
this transaction. From time to time, “black out” time periods are announced on certain
anticipated client transactions, which would restrict employees from trading in these securities.
Badgley Phelps employees can, from time to time, buy or sell securities for themselves that are also
being transacted or recommended to our clients and these transactions must be approved in advance
as described above. Additionally, the firm’s employees can enter into personal transactions of
securities that are not deemed appropriate for our clients. Badgley Phelps’ Code of Ethics has been
adopted to prevent potential conflicts of interest or the appearance of a conflict of interest between
our firm’s clients and our employees’ personal transactions.
Badgley Phelps recommends that certain of our clients invest in private investment funds managed by
an affiliated Focus partner firm. For additional information, please refer to Items 4, 5, and 10.
A copy of our Code of Ethics is available to our clients and prospective clients upon request without
charge.
Item 12 – Brokerage Practices
Broker Selection and Trading Process
Unless the client directs us to execute transactions with a broker of preference, Badgley Phelps selects
brokers for client transactions.
When executing client transactions, Badgley Phelps allocates equity and fixed income trades to brokers
after making a good-faith judgment that the transaction will be executed in the best interest of the
client. The criteria used for selecting brokers includes the quality and reliability of the execution of
each trade. It also includes a determination that the commissions paid for these transactions are
reasonable in relation to the value of the brokerage and research services provided to our clients and
our firm. For instance, execution capability, promptness of execution, complexity of the trade, research
coverage, financial responsibility of the broker, administrative resources and broker responsiveness
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are some of the factors we consider when evaluating and selecting a broker. These are factors we
consider in addition to commission rates and transaction costs.
Badgley Phelps reviews and, in some cases, negotiates the commission rates offered by each broker
we select to execute client trades, and we evaluate whether these rates are reasonable in relation to
the value of the research and brokerage services provided, including best execution. We believe that
the brokerage fees paid by our clients should represent fair payment for execution capability and the
value of the research provided which might not otherwise be available if a broker was selected solely
on the basis of commission costs. We base our transaction placement decisions on an evaluation of
the factors noted above and maintain a record of transactions placed by us on behalf of our clients.
Security orders are placed separately or are aggregated with other client trades. When client trades
are aggregated, or combined, with other client trades of the same security, this is done for the purpose
of achieving a better commission and/or better execution for the clients. Clients in an aggregated
trade should pay the same commission rate and receive the same price per share or unit, whereas
clients that have directed brokerage to a specific broker might pay a different commission and receive
different execution. Additionally, if more than one price is paid for a security in an aggregated trade,
each client will receive the average price for that trade. If aggregated trades are only partially filled,
the trades are allocated to each client account on a pro rata basis based on the original size of the
client’s order. In addition, if an aggregated trade that is only partially filled is executed in more than
one lot at different prices, an average price would be calculated such that all client accounts
participating in the aggregated trade would receive the same execution price.
When purchasing bonds for clients who do not have broker-directed arrangements or whose broker-
directed accounts permit bonds to be traded with other brokers, offers are sought from brokers who
have a particular bond or appropriate inventory, either directly or through an electronic bond trading
platform. Depending on the type of bond, comparisons are made between the bond being offered
and bonds with similar characteristics currently trading in the market. Characteristics which could be
evaluated include credit name, coupon, maturity, call/put options, underlying credit rating, credit
enhancement, and corporate or municipal sector. The offer is then evaluated and either accepted or
rejected.
When selling bonds, Badgley Phelps attempts to obtain several bids, as is reasonably possible, from
brokers or through electronic bond trading platforms. Factors taken into consideration when selling
the bond include current market conditions, the characteristics of the bond, any client instructions
regarding the sale of the bond, and the broker’s price bid.
For bond purchases and sales in broker directed accounts, the bond trade is placed with the client-
designated broker. In this circumstance, the bond purchased may or may not be from the broker’s
inventory and the trade price of the bond sale or purchase may or may not be in line with the
institutional bond market.
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Trading Errors
If Badgley Phelps is responsible for a trading error, it is our policy to correct the error and cover the
cost of the error. When a trading error occurs, we will correct the trade in a manner dependent on the
facts and circumstances associated with the error at the time we discover the error.
In most cases, we will correct trade errors through the broker-dealer’s trade error desk which effectively
cancels the original trade in the client’s account and replaces it with the correct trade. If there is a cost
associated with correcting the trade error, Badgley Phelps pays these costs. In some cases, an error
can result in a gain. Depending on the circumstances of the error and the policies of the broker dealer’s
trade error desk, the client might retain the gain, or the broker dealer might donate the gain to charity.
If the broker-dealer’s trade error desk does not permit the client to retain the gain, the gain is
distributed per the policies and procedures of the broker-dealer.
It is also possible to correct a trade error directly in our client’s account by placing a new trade instead
of cancelling the original trade as described above. If this results in a gain, such gain is retained by the
client since the error correction occurs directly in the client’s account. In this situation, the client is
responsible for any taxes associated with the transaction. On the other hand, if the trade correction
results in a loss, we would reimburse the client directly for the costs arising from this error.
Benefits from Broker-Dealer Custodians We Recommend
We routinely recommend that clients custody their accounts with Schwab and Fidelity. Clients who
accept our recommendation enter into a custodial agreement with either Schwab or Fidelity. We will
then execute the securities transactions for their accounts through the client’s account custodian
unless in our judgment trading with a different broker is necessary to obtain best execution after taking
into account the cost of “trade away” fees the firms impose when we execute the client’s securities
transactions through another firm.
Both Schwab and Fidelity make available to us additional products and services that benefit our firm
and improve our ability to service our mutual client accounts. These products and services include
investment research, as well as technology that allows us to electronically access client account data,
facilitates trade execution and the allocation of aggregated trade orders for multiple client accounts
plus the processing of client fee payments. Other services made available to us include pricing and
access to market data. Schwab also provides services intended to help manage and further develop
our firm’s compliance program, business consulting, training, publications and conferences on practice
management, succession planning, marketing, operations, and trading. Schwab may arrange payment
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for certain conferences and has also invited employees to occasional business entertainment events.
As discussed elsewhere in this document, we participate in Schwab’s new business referral program.
Client-Directed Brokerage
Most clients that select Charles Schwab or Fidelity as their custodian also direct Badgley Phelps to use
Schwab or Fidelity as their directed broker. In this case, Badgley Phelps clients pay commissions and
other trading costs that Schwab and Fidelity offer to the clients of Badgley Phelps. Badgley Phelps is
also able to aggregate trades with the trades of other clients that are custodied at Schwab and Fidelity.
For those clients who wish to direct their transactions to another broker, Badgley Phelps will maintain
this client-broker relationship so long as the client directs us to do so. In this situation, Badgley Phelps
will not be able to negotiate commissions on the client’s behalf and/or will not be able to aggregate
trades with the trades of other clients. It is possible that the client who directs Badgley Phelps to trade
with a specific broker will not receive best execution since directed brokerage could result in higher
commissions, greater spreads, less favorable net prices and less favorable execution prices.
Some clients of our firm are engaged in wrap fee arrangements with certain independent consultants
or financial service firms whereby, in consideration of a fee paid by the client, the consultant will
provide services to the client which may include custody, brokerage, investment management and/or
performance measurement.
Agency Cross Transactions
Badgley Phelps does not enter into agency cross transactions for any of its client accounts.
Research and Soft Dollars
We have an informal soft dollar arrangement with JP Morgan where we execute client trades at
JP Morgan and receive JP Morgan’s proprietary research. Soft dollars are a benefit to us because we
do not have to pay for research we obtain through soft dollars. The research we obtain from trading
with JP Morgan is used to benefit all client accounts, even those whose trades were not used to obtain
the research. We have no pre-planned agreements or understandings with brokers regarding the
amount of brokerage required to procure proprietary research.
We do not have any soft-dollar arrangements that pay for third-party research services.
Item 13 – Review of Accounts
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Most investment advisory accounts are formally reviewed by the client’s wealth manager once every
three months while other accounts may be reviewed monthly or at other than three-month intervals
as established from time to time with the client. As part of the review process, advisory accounts are
routinely rebalanced to target portfolio asset allocations previously agreed upon with our clients.
Wealth managers and financial planning professionals are responsible for reviewing our clients’
investment advisory accounts. Some investment advisory accounts are reviewed by more than one
wealth management professional.
In the event there is adverse news on a particular security or one of our investment teams makes a
decision regarding security selection, all accounts owning that security may be reviewed even though
a formal review is not scheduled. Wealth managers are expected to restrict their security purchase
recommendations to the approved security buy list/model portfolios and to follow approved firm
investment philosophy and strategy within the framework of the client’s needs and circumstances.
From time to time, a client may own a security that is not on our approved buy list. This security may
continue to be held in the client’s portfolio and the wealth manager will determine whether the security
will be managed on a supervised or non-supervised basis.
Portfolio review reports are prepared and sent to clients on a scheduled basis, typically once every
three months. These reports generally consist of: (1) a portfolio commentary and review letter which
summarizes recent market developments and provides summary information regarding financial
planning and recent transactions; and (2) portfolio summary and appraisal reports which detail the
individual securities held in each portfolio and include summary information of each asset class held
in the portfolio, plus portfolio performance and recent transactions. Clients may also request other
reports such as realized and unrealized gain and loss reports, or income and expense reports. Reports
are available to clients monthly, quarterly and/or annually, based on the clients’ needs or preferences.
Financial plans may be reviewed and updated at various times, depending upon the nature and terms
of our clients’ needs and financial circumstances. In addition, clients receive periodic brokerage
statements from their broker custodian which provides an independent accounting of portfolio assets.
Item 14 – Client Referrals and Other Compensation
Sub-Advisory Agreement
Badgley Phelps has entered into a sub-advisory agreement with Barwick & Partners, Inc. (“Barwick”), a
registered investment adviser located in Seattle, Washington, to provide investment advisory services
for Barwick client accounts. Prior to allocating any client accounts to Badgley Phelps, Barwick
determines that the client accounts are suitable for investment advisory services in accordance with
our investment advisory strategy. As sub-adviser, Badgley Phelps provides services to these accounts
as directed by Barwick, including investment advisory, reporting, administrative and supervisory
services. Under the sub-advisory agreement, Badgley Phelps is paid a negotiated fee directly from
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these clients. This fee is computed on the market value of assets less non-supervised assets, and the
clients are billed once every three months. Badgley Phelps’ sub-advisory fee represents a portion of
the total fee paid by these clients since the client also pays a separate fee to Barwick.
Referral Agreements
Badgley Phelps has arrangements in place with certain third parties, called solicitors, under which the
solicitors refer clients to us in exchange for a percentage of the advisory fees we collect from the
referred clients. Such compensation creates an incentive for the solicitors to refer clients to us, which
is a conflict of interest for the solicitors. Rule 206(4)-1 of the Advisers Act addresses this conflict of
interest by, among other things, requiring disclosure of whether the solicitor is a client or a non-client
and a description of the material conflicts of interest and material terms of the compensation
arrangement with the solicitor. Accordingly, we require solicitors to disclose to referred clients, in
writing: (a) whether the solicitor is a client or a non-client; (b) that the solicitor will be compensated
for the referral; (c) the material conflicts of interest arising from the relationship and/or compensation
arrangement; and (d) the material terms of the compensation arrangement, including a description of
the compensation to be provided for the referral.
Badgley Phelps has signed an Investment Manager Service Agreement with Charles Schwab & Co., Inc.
to participate as an investment manager in the Schwab Adviser Network program. From time to time,
Schwab representatives identify and refer potential clients to Badgley Phelps who may wish to hire
Badgley Phelps as their wealth manager. Under this agreement, Badgley Phelps will pay a referral fee
to Schwab for those clients that hire Badgley Phelps. The referral fee arrangement is either a
percentage of the value of the client’s assets in the client’s account or is based on a percent of the
investment advisory fee. Clients referred to us through the Schwab Adviser Network program do not
pay Badgley Phelps a higher fee than they would otherwise pay as a result of the Schwab Agreement.
Schwab does not supervise Badgley Phelps and is not responsible for Badgley Phelps’ management of
client portfolios or other advice or services.
In addition, Badgley Phelps has signed solicitor agreements with Van Hubly Investments LLC and with
Petersen and Hicks (“Solicitors”). Representatives from each of these firms identify and refer potential
clients to Badgley Phelps. For those clients that wish to hire our firm, Badgley Phelps will pay a referral
fee to the Solicitors which is calculated as a percentage of the advisory fee. Clients referred to us by
the Solicitors do not pay Badgley Phelps a higher advisory fee than they otherwise would pay as a
result of the solicitor agreements.
Other
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From time to time, we receive referrals from existing clients as well as other professional service
providers, such as accountants and attorneys. We do not have formal referral agreements with these
individuals and do not formally compensate these individuals for the referral. We are aware that
reciprocating the referrals we receive from these professional service providers could lead to a conflict
of interest. When asked for referrals to professional service providers, we refer our business and that
of our clients in as unbiased a way as possible by providing multiple names, when available, for each
referral.
Badgley Phelps’s parent company is Focus Financial Partners, LLC (“Focus”). From time to time, Focus
holds partnership meetings and other industry and best-practices conferences, which typically include
Badgley Phelps, other Focus firms and external attendees. These meetings are first and foremost
intended to provide training or education to personnel of Focus firms, including Badgley Phelps.
However, the meetings do provide sponsorship opportunities for asset managers, asset custodians,
vendors and other third-party service providers. Sponsorship fees allow these companies to advertise
their products and services to Focus firms, including Badgley Phelps. Although the participation of
Focus firm personnel in these meetings is not preconditioned on the achievement of a sales target for
any conference sponsor, this practice could nonetheless be deemed a conflict as the marketing and
education activities conducted, and the access granted, at such meetings and conferences could cause
Badgley Phelps to focus on those conference sponsors in the course of its duties. Focus attempts to
mitigate any such conflict by allocating the sponsorship fees only to defraying the cost of the meeting
or future meetings and not as revenue for itself or any affiliate, including Badgley Phelps. Conference
sponsorship fees are not dependent on assets placed with any specific provider or revenue generated
by such asset placement.
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The following entities have provided conference sponsorship to Focus from January 1, 2023, to
March 1, 2024:
Orion Advisor Technology, LLC
Fidelity Brokerage Services LLC
Fidelity Institutional Asset Management LLC
TriState Capital Bank
StoneCastle Network, LLC
Charles Schwab & Co., Inc.
You can access a more recently updated list of recent conference sponsors on Focus’ website through
the following link: https://focusfinancialpartners.com/conference-sponsors/
Item 15 – Custody
If a client requests that we recommend a broker for the safekeeping of securities, we base our
recommendations on the compatibility of services needed by and provided for the client, the financial
strength of the broker, and the factor of confidentiality for the client. In all cases, we require that our
clients select an independent qualified custodian. We recommend to most of our clients that they use
Schwab Institutional or Schwab Private Trust Services as the custodian for their investment accounts.
We base this recommendation on Schwab’s capacity to provide reliable custody and trust services as
well as efficient trading capabilities. Other factors considered include Schwab’s demonstrated ability
to provide efficient servicing and consistent reporting, handle routine as well as complex trading
requirements and provide our clients with low-cost custody options and competitive lending services.
Based on suitability, we also refer clients to Fidelity. Ultimately, it is up to our clients to decide the
custodian for their accounts.
Badgley Phelps does not act as a qualified custodian for client assets, but under certain circumstances
(such as when client checks or assets are sent to our firm), we may be deemed to have custody of client
funds or securities as defined in Rule 206(4)-2 of the Investment Advisers Act (the “Custody Rule”).
Accordingly, we are subject to an annual surprise examination by an independent public accountant.
The accounts that are in this category are included in a pool of accounts from which the independent
public accountant selects its sample to audit. Badgley Phelps has retained an independent public
accountant to conduct the Custody Rule surprise audit and the results of this audit are reported
annually to the SEC on Form ADV-E.
Badgley Phelps is also deemed to have custody of client funds when a client signs certain standing
letters of authorization directing the client’s custodian to accept the authorization of Badgley Phelps
to process certain securities and funds transfer requests on behalf of the client. Additionally, as
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described above under “Item 5 – Fees and Compensation,” we have custody when clients give written
authorization to Badgley Phelps to deduct our advisory fee directly from the clients’ custodial account.
The qualified custodians send quarterly, or more frequent, account statements directly to our clients.
For those custodians that can deliver account statements electronically or via paper, it is up to each
client to select the preferred delivery method. The custodian sends a copy of these statements to
Badgley Phelps and may also electronically transmit daily transactions to us which are used to update
and reconcile our portfolio reporting system. Badgley Phelps urges our clients to carefully review the
qualified custodian statements and compare them to the account reports that we send to them. Our
reports can vary from our clients’ custodial statements due to a difference in accounting procedures,
reporting dates or valuation methodologies and pricing sources. We encourage our clients to contact
us and their custodian if they identify any discrepancies between the custodian’s statements and our
account reports. For tax purposes, the custodian statement is the official record of the client’s
accounts.
Item 16 – Investment Discretion
Badgley Phelps usually receives discretionary authority from the client at the outset of an advisory
relationship to select the specific securities and the quantities that are bought or sold. In all cases,
however, such discretion is to be exercised in a manner consistent with the stated investment
objectives or asset allocation for the particular client account. If the client prefers, Badgley Phelps may
also manage client portfolios on a non-discretionary basis. Under a non-discretionary investment
management arrangement, Badgley Phelps makes investment recommendations to the client and the
client makes the decisions with respect to the investment of the account.
When selecting securities and determining transaction amounts, Badgley Phelps observes the
investment policies, limitations and restrictions of the clients that we advise. We prefer that all
investment guidelines and restrictions be provided to Badgley Phelps in writing. We also request that
our clients notify us promptly of any changes in their financial circumstances, investment objectives or
tax status.
Item 17 – Voting Client Securities
Badgley Phelps has adopted Proxy Voting Policies and Procedures to guide proxy voting on behalf of
the clients for whom we vote proxies. The guidelines are not exhaustive and do not cover all potential
voting issues because proxy issues and the circumstances of individual companies are varied. As a
result, there may be circumstances when proxy votes cast by Badgley Phelps on behalf of our clients
are not in strict adherence to these guidelines. Nevertheless, proxy voting is generally cast in
adherence to the guiding principles of the proxy policy. Badgley Phelps has established a Proxy
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Committee which is responsible for proxy voting. Proxy votes cast on behalf of our clients should be
cast by us in a manner consistent with the best interests of our clients. Badgley Phelps has established
the following guiding principles to assist in analyzing each proxy issue and in providing a framework
for decision-making:
Promote accountability of a company’s management and Board of Directors to its
shareholders;
Align the interests of management with those of the shareholders; and
Increase disclosure of a company’s business and operations.
It is anticipated that the Proxy Committee evaluate proxy issues using information from diverse
sources, including Badgley Phelps’ wealth managers and research analysts, company management,
shareholder groups, and independent sources. To further promote both the Proxy Policy and these
voting guidelines, Badgley Phelps has established voting principles for certain matters likely to come
to a vote.
Badgley Phelps will vote proxies or a certain proxy for clients when directed in writing to do so by the
client. If the client is subject to ERISA and the plan has not specifically withheld the proxy voting
responsibility to a named fiduciary, Badgley Phelps will vote the proxies. To facilitate the voting of
client proxies, Badgley Phelps uses the ProxyEdge electronic voting service which manages the process
of voting, tracking, reporting and maintaining the records of our firm’s proxy voting guidelines and
principles.
If Badgley Phelps is not directed to vote client proxies, the client’s qualified custodian or transfer agent
will send proxy statements directly to the client or as per the client’s direction. If there is a question
regarding a particular proxy solicitation, clients may contact their wealth manager to review this matter.
Clients may obtain a copy of Badgley Phelps’ proxy voting policies and procedures upon request.
Clients may also request information from Badgley Phelps regarding how we voted any proxies for
their particular account(s).
Item 18 – Financial Information
Registered investment advisers are required in this Item to provide certain financial information or
disclosures about Badgley Phelps’ financial condition. Badgley Phelps has no financial requirement
that impairs its ability to meet contractual and fiduciary commitments to clients, and has not been the
subject of any bankruptcy proceeding.
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