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Form ADV Part 2
Brochure Cover Page
Augustine Asset Management, Inc.
SEC File No. 801-23187
1551 Atlantic Blvd., Suite 301
Jacksonville, FL 32207
Phone: 904-396-6944
Email: inquiries@augustineasset.com
Website: www.augustineasset.com
March 2025
This brochure provides information about the qualifications and business practices of Augustine
Asset Management, Inc. If you have any questions about the contents of this brochure, please
contact Frederick M. Blum at 904-396-6944 or fblum@augustineasset.com. The information in this
brochure has not been approved or verified by the United States Securities and Exchange
Commission (SEC) or by any state securities authority. Augustine Asset Management, Inc. is an
SEC registered investment adviser. Registration of an investment adviser does not imply any level
of skill or training. Augustine Asset Management, Inc.’s IARD firm number is 105801.
Additional information about Augustine Asset Management, Inc. also is available on the SEC’s
website at www.adviserinfo.sec.gov.
2. MATERIAL CHANGES
Item 2 provides a summary of material changes that Augustine Asset Management, Inc. has made
to this brochure since last annual amendment filing on March 25, 2024. For additional details, see
the referenced item in the brochure, which was updated in September 2024.
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Item 5 – Amended Augustine Asset Management, Inc.’s standard, stated fee schedule.
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Item 8 - Augustine Asset Management, Inc. no longer offers the Yield Equity & Emerging
Equity strategies.
Additionally, we have made other changes, some of which may clarify or enhance existing
disclosures, but we do not consider these other changes to be material.
3. TABLE OF CONTENTS
1. Brochure Cover Page
2. Material Changes
3. Table of Contents
4. Advisory Business
5. Fees and Compensation
6. Performance Based Fees and Side-by-Side Management
7. Types of Clients
8. Method of Analysis, Investment Strategies, and Risk of Loss
9. Disciplinary Information
10. Other Financial Industry Activities and Affiliations
11. Code of Ethics, Interest in Client Transactions, and Personal Trading
12. Brokerage Practices
13. Review of Accounts
14. Client Referrals and Other Compensation
15. Custody
16. Investment Discretion
17. Voting Client Securities
18. Financial Information
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Brochure Supplement – Form ADV Part 2B
Key Personnel
CFA Institute Financial Adviser Statement
CFP® Certification Explanation Statement
CPA Explanation Statement
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4. ADVISORY BUSINESS
FIRM PROFILE
Augustine Asset Management, Inc. (Augustine) was founded in 1985 and is a privately owned
investment management firm registered with the Securities and Exchange Commission (SEC) under
the Investment Advisers Act of 1940.
Augustine oversees $660 million in assets under management, including $32 million on a non-
discretionary basis, in 411 accounts representing 74 client relationships as of December 31, 2024.
The firm is a fee only investment manager exclusively engaging in investment and portfolio
management services.
Augustine serves high net worth individuals and families and institutions such as corporations,
retirement plans, government entities, and charitable nonprofit entities.
Augustine’s senior decision makers have experience at world-class investment firms and have
shared insights over long careers in investments to form a cohesive team and a robust decision-
making process. These senior members each have over 20 years of investment experience and
collaborate in a philosophically consistent and nimble structure to allow for unearthing opportunities
that may be missed by a more rigid environment.
MISSION STATEMENT
Assisting our clients in achieving their financial objectives is our firm’s mission. Understanding client
goals and risk preference, managing portfolio assets in a prudent manner, and providing a high level
of service and support are our fiduciary responsibilities and the focus of our experienced team of
investment and client service professionals.
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5. FEES AND COMPENSATION
Augustine’s fees are based on the market value of assets managed, as follows:
Private Client Advisory Fee Schedule
Minimum assets of $2 million
Incremental Assets
First $2 million
Next $8 million
Above $10 million
Annual Fee
1.00%
0.80%
0.65%
Institutional Investment Management Fee Schedules
Minimum assets of $15 million
Global Equity
0.75% on the first $15 million
Core Plus Fixed Income
0.40% on the first $15 million
Short Term Fixed Income
0.35% on the first $15 million
Passive Optimized Equity
0.07% on the first $15 million
Discounted fees may be negotiated for mandates above $15 million.
The fee schedules are applied incrementally to the market value of the account, computed quarterly,
billed at one-fourth the annual rate above, and subject to negotiation in certain circumstances. The
fee schedule for Passive Optimized Equity is applied to the total value of the account. Fees are
payable in arrears at the end of a quarter.
The above fee schedule and client fee contracts do not include commissions, fees, margin interest,
and other charges which may be levied directly by custodians or executing brokers and charged
directly to the client’s account.
The firm has no formal relationships with third parties for the purpose of compensating a third party
in exchange for recommending potential clients to Augustine.
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6. PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
Side-by-side management refers to the practice of managing accounts that are charged
performance-based fees simultaneously with managing accounts that are not charged performance-
based fees. Augustine has no client arrangements whereby Augustine is compensated based upon
the performance of the managed assets. Therefore, no conflicts exist between accounts and/or
between the firm and accounts as to how they are managed and how and when trades are executed.
7. TYPES OF CLIENTS
Augustine serves high net worth individuals and families and institutions such as corporations,
retirement plans, and charitable nonprofit entities. Our account minimum is $2,000,000 for private
client advisory services and $15,000,000 for institutional services.
8. METHOD OF ANALYSIS, INVESTMENT STRATEGIES,
AND RISK OF LOSS
INVESTMENT PHILOSOPHY
Our team of portfolio managers and analysts follow a research-oriented investment process. We
emphasize fundamental analysis of capital markets, industries, and individual securities to identify
attractively-valued investment opportunities and to manage portfolio risk.
While aware of the market indices against which clients judge our performance, we believe attractive
risk-adjusted returns are best achieved by focusing on select countries, industries, and companies.
We measure our success by meeting or exceeding the goals mutually agreed upon with our clients.
We customize client portfolios with an active view toward asset allocation. Client-specific factors
including long-term financial objectives, risk tolerance, cash flow requirements, and tax sensitivity
are combined with our analysis of the economic cycle and capital markets to form an asset allocation
strategy that is dynamic and specific to both client needs and market conditions.
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INVESTMENT STRATEGIES
Augustine’s investment team manages proprietary strategies based on its research on the economy,
capital markets, and individual securities. The firm customizes client-specific portfolios by allocating
assets among the following strategies:
Strategy
Objective & Characteristics
Global Equity
Capital appreciation. Globally diverse and focused on securities
that exhibit attractive relative valuation, quality of reported
earnings, and improvement in fundamentals.
Core Plus Fixed Income
Income. Low volatility. Active credit and interest rate strategy
focused on securities that offer attractive risk-adjusted yield per
unit of interest rate risk.
Short-Term Fixed Income
Income. Very low volatility. Active credit strategy focused on
securities that have short-term maturity and offer attractive risk-
adjusted yield per unit of interest rate risk.
Balanced Allocations
Any combination of the above strategies to fit client objectives.
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INVESTMENT PROCESS: EQUITY STRATEGIES
Augustine manages equity strategies with active decisions on security selection, sector allocation,
and regional positioning. We apply an investment process based on systematic screening, on
fundamental research of individual securities, sectors, industries, capital markets, and the
economy, and on portfolio construction that aims to produce excess returns with controlled
risk. We favor securities that exhibit a combination of traits conducive to capital appreciation and
risk control: quality, value, and improving fundamentals. Portfolios holds between 30 and 50
securities, an amount suitable for diversification and risk management while having high conviction
investments.
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INVESTMENT PROCESS: FIXED INCOME STRATEGIES
Augustine manages benchmark-differentiated fixed income strategies which follow a systematic
investment approach combining top-down macroeconomic views with bottom-up fundamental
research. The fixed income strategies are active regarding duration, credit quality, and sector
exposure based on the investment team’s expectations for the economy, interest rates, inflation,
credit spreads, and repayment performance. The integration of fundamental, market, and data
analysis produces security-level conviction regarding value and risk. We focus on finding relative
value and seek to exploit inefficiencies in different sectors of the fixed-income market.
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9. DISCIPLINARY INFORMATION
Neither Augustine nor any of its employees are currently or have ever been involved in or accused
of any impropriety or illegal activity related to its business activities. Neither the firm nor any
employee has had licenses to practice suspended or revoked at any time.
10. OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Providing investment advisory services to clients is the sole and exclusive business of Augustine
and its employees in the financial and related fields. Augustine is a fee-only investment advisory
firm, whose sole source of revenue is generated by contractual agreements with clients as a
percentage of assets under management. There are no formal business relationships between
Augustine and/or any of its employees and any third party where a conflict of interest may arise.
There exists no third-party arrangements providing compensation in exchange for securing new
clients or referrals.
11. CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS, AND PERSONAL TRADING
I.
In so far as our clients are concerned, we are fiduciaries and must always conduct ourselves as
such. The client's interest must always come first.
II. Violations of appropriate conduct, fiduciary principles, and applicable laws and regulations will
be reported to the Securities and Exchange Commission regardless of the person or persons
involved.
III. Participation by an “access person” on their own behalf or on behalf of firm client(s) in non-
market traded security transactions such as Initial Public Offerings (IPO’s), private placements,
and private equity investments must be reviewed and pre-approved by the Chief Compliance
Officer. In the case of the CCO, all security transactions will be reviewed and pre-approved by
the President.
IV. Political contributions made to a political official or candidate for public office by individual
access persons in their own name or on behalf of the firm in the firm’s name must have prior
approval of the President. Contributions which may directly impact the ability of Augustine Asset
Management to engage in business with a government entity are prohibited. A record of all
political contributions will be kept by the Chief Compliance Officer. A political contribution is
defined as any gift, subscription, loan, advance, or deposit of money or anything of value except
volunteering activities.
V. Nothing in excess of $300 value, excluding meals, will be taken from or given to any client,
broker, or other supplier of goods and services to the firm. Any single gift with a value greater
than $100 must be disclosed in writing to the Chief Compliance Officer.
VI. Prior approval of the President is required before any outside business activities are accepted
by employees of the firm.
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VII. All "access" personnel will pre-clear all securities trades in their accounts with the Chief
Compliance Officer. In the case of the CCO, all security transactions will be pre-cleared by the
President.
VIII. There will be post-trade monitoring of all trades by access personnel by the Chief Compliance
Officer. If the access person is the CCO, all reporting shall go to the President.
IX. Insider trading, the utilization of material non-public information for the purpose of making
investment and/or trading decisions on behalf of access persons and/or clients is prohibited.
Violators will be subject to termination.
An “access person” is defined by the SEC as any supervised person of the company who has access
to non-public information regarding any client’s purchase or sale of securities, or who has non-public
information regarding the holdings of any reportable fund, or who is involved in making securities
recommendations to clients, or who has access to such recommendations that are non-public.
Augustine considers all employees to be "access persons."
A copy of the Code of Ethics is available to all clients upon request.
Augustine has a policy whereby the Chief Compliance Officer reviews the purchases and sales of
equity and fixed income securities by its officers, employees, and related individuals. Augustine's
policy is based upon the requirement that no employee may use information acquired by the
employee in the conduct of employment when this may occur at the expense of a client or be in any
way contrary to a client's interests. Accordingly, all officers, employees, and related individuals are
required to avoid knowingly purchasing or selling securities in such a way as to compete in the
marketplace with clients or otherwise adversely affect their transactions, using knowledge of client
security transactions to profit by the market impact of such transactions, or using for one’s own
benefit or giving to others information on proposed or current client transactions. In addition, each
such person will be required to report to the Chief Compliance Officer every security transaction in
which he or she has any direct or indirect beneficial ownership or interest. If the person is the CCO,
all reporting shall go to the President.
The company will provide each supervised person with a copy of this Code of Ethics and any
amendments. Each supervised person is required to acknowledge, in writing, their receipt of those
copies. In addition, each supervised person must annually recertify that he or she has re-read,
understands, and has complied with the code.
Augustine claims compliance with the CFA Institute Asset Manager Code of Professional Conduct.
This claim has not been verified by CFA Institute.
12. BROKERAGE PRACTICES
Augustine advises clients on the selection of an appropriate securities custodian and broker.
Custodians and brokers that we recommend must meet high standards for capabilities in trading,
clearing, custody, and reporting. We only recommend institutions that maintain a strong capital
position and take minimal proprietary risk. By working with high quality service providers of custody
and trading services, Augustine provides asset management services as a fiduciary to our clients
exclusive of the conflicts of interest inherent with investment advisers that act as their own or are
employed by a broker/dealer and custodian.
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Some clients, when undertaking an advisory relationship, already have a pre-established relationship
with a broker, and they may instruct Augustine to execute all transactions through that broker. In the
event that a client directs Augustine to use a particular broker or dealer, it should be understood that
under those circumstances Augustine will not have the authority to negotiate commissions and obtain
volume discounts and best execution may not be achieved. In addition, under these circumstances
a disparity in commission charges may exist versus commissions charged to other clients.
With respect to client accounts over which Augustine has discretionary authority to determine the
securities to be bought or sold, the amount of securities to be bought or sold, the broker dealer to be
used, and the commission rates to be paid, Augustine will seek prompt execution of orders at the
most favorable price reasonably obtainable, and in doing so, will consider a number of factors
including without limitation: 1) the overall direct net economic result to the client (including
commission and other fees); 2) the financial strength or stability of the broker; 3) the broker’s ability
to effect the transaction (as in large aggregated block transactions); 4) the efficiency with which the
transaction is effected by the broker; 5) the availability of the broker to stand ready to execute difficult
transactions in the future, and other matters which may include the receipt of “brokerage and
research services” as defined in and in compliance with the Securities Acts amendments of 1975.
Such services typically involve securities reports and analyses covering a broad range of information
utilized in developing investment strategies. Research services furnished by brokers through whom
Augustine effects securities transactions are used in servicing all of Augustine’s clients.
In accordance with Augustine’s policies as outlined above, Augustine may not necessarily seek the
lowest commission available but rather a commission which has been and is expected to remain
competitive considering the other factors outlined above. Augustine strives to secure market
competitive commission schedules with all the custodians with which it does business. In order to
ensure equal treatment of clients, Augustine aggregates orders for separate clients and affects the
orders as a single transaction (block trade), thus ensuring clients receive the same price for a given
transaction. Augustine selects brokers to affect such aggregated orders in accordance with its
standard policies as outlined above and, as a result, any client who directs Augustine to place
account orders through specific brokers may forego benefits (i.e., equal treatment) received from
such aggregated orders.
If and when a trade error occurs, prompt action is taken to resolve the error with the objective of
returning the client’s account to the position it would have been in had there been no error. The
client is always made whole in the event of an error.
For fixed income transactions, Augustine seeks to secure the most competitive pricing among
multiple dealers. No additional compensation and/or commissions are paid to these dealers.
Custodians generally assess a trade-away fee for such transactions, but the fees are modest and
more than offset by the competitive price obtained.
A portion of Augustine’s research costs are reimbursed as permitted under the “Safe Harbor”
provision of Section 28(e) of the Securities Exchange Act of 1934. Specifically, we have agreements
with Fidelity Capital Markets, Charles Schwab & Company, and BNY Mellon | Pershing. Commission
rates of these agreements are similar and are among the lowest available in the industry. Augustine
determines the portion of services which is considered investment research for the benefit of all
clients. All portions of costs attributable to non-research are paid directly by Augustine.
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13. REVIEW OF ACCOUNTS
We believe consistent provision of information and recurring dialogue are key elements to
successfully serving clients. Clients receive:
• A portfolio appraisal from Augustine that shows a complete listing of holdings by individual
security, industry sector, and broad asset class, including cost and current market values, on
a quarterly basis.
• A portfolio statement from the custodian(s) summarizing all holdings and transactions and
identifying sources of dividend and interest income, on at least a quarterly but more
commonly a monthly basis, dependent upon account activity.
• A letter from Augustine describing our assessment of the economy and financial markets, on
a quarterly basis.
• Confirmations from the custodian(s) describing all transactions after transactions occur.
We pride ourselves on offering a high level of personal service and competence throughout our
organization. Timely access to our investment and client service team is available to address
questions or concerns.
14. CLIENT REFERRALS AND OTHER COMPENSATION
Augustine Asset Management, Inc. derives most of its new clients via referral from existing clients.
Augustine does not provide compensation in any form to any third party who may refer a new client.
Augustine is a “fee only” investment adviser and, as such, only receives fees from the management
of client assets.
15. CUSTODY
It is Augustine’s policy not to take possession of client funds. Instead, client funds and securities are
maintained with a qualified custodian. Augustine does not act as custodian, nor does it have a related
party that acts as custodian. Clients are instructed to make deposits to the custodian holding their
account(s). In the event that a check is received by Augustine made payable to Augustine in error,
a copy of the check is made, and the check is returned to the client via a suitable means (one with
tracking capability) that same day.
16. INVESTMENT DISCRETION
Pursuant to the terms of the investment agreement signed by Augustine and the client, Augustine
has discretionary authority to purchase and sell securities for the client’s account(s), without first
obtaining specific client consent for each transaction. However, prior to the investment of any client
funds, Augustine consults with the client to establish investment guidelines and objectives that will
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determine the scope of investment activity within the account. In specific situations, Augustine will
refrain from investing in particular companies, industries, and countries as requested by a client. In
addition, a client may request certain securities in the account(s) not to be sold without prior
consultation.
17. VOTING CLIENT SECURITIES (PROXY VOTING)
Shareholder proxy votes are performed for corporate resolutions that govern how companies are
managed and operated, and they are important for protecting the best interests of investors.
As required by Rule 206(4)-6 under the Advisers Act, Augustine has adopted Proxy Voting Policies and
Procedures that are reasonably designed to ensure that, when applicable, it votes proxies in the best
interests of clients, and it address how Augustine resolves material conflicts of interest that may arise
between its interests and the interests of its clients. Augustine’s Chief Compliance Officer is responsible
for overseeing its compliance with the Proxy Voting Policies and Procedures.
Augustine contracts with a third-party vendor that reviews all issues to be voted on by shareholders
and votes in shareholders’ best interests. Records of all proxy votes are maintained by the third-
party vendor on behalf of Augustine and the client for a period of five years.
GENERAL PROXY VOTING POLICIES
Augustine has adopted and implemented policies that we believe are reasonably designed to ensure
that proxies are voted in the best interests of clients, in accordance with our fiduciary duties and SEC
and ERISA requirements. Augustine’s authority to vote proxies of its clients is established by
Augustine’s advisory contracts and custodial agreements. In addition to SEC requirements governing
investment advisers, Augustine’s proxy voting policies reflect the fiduciary standards and responsibilities
for ERISA plans set out by the Department of Labor. In relationships governed by ERISA, Augustine’s
decisions are based on the ultimate economic interest of the plan, viewing the plan as a separate legal
entity designed to provide retirement income and security to plan participants.
The third-party vendor retained by Augustine votes for proxies in a manner consistent with the best
interests of plan beneficiaries, and proposals which may damage shareholders’ ability to receive
economic benefits for their investment may not be supported. Augustine applies these guidelines,
keeping in mind the principles stated above, as well as its fiduciary responsibility to protect its clients’
rights as shareholders. Should any arise, Augustine resolves material conflicts between the investment
adviser’s interests and those of clients in the best interests of clients. Votes submitted on behalf of
clients are not biased in any way by other clients. Proxy voting proposals are voted with the intention of
enhancing shareholder wealth and voting power. Augustine, at client direction, may vote proxies
considering factors other than enhancing shareholder wealth and power.
Augustine provides clients with a copy of its policies, at their request, with the provision that they may
be updated from time to time. The following records are kept by Augustine and/or a third-party retained
by the company, as required by SEC guidelines: a copy of the Policy; a copy of the proxy statement
(unless the proxy statement is retained and made generally available by a regulatory body); a record
of each proxy vote cast; a copy of any document prepared by Augustine that was material to the
proxy voting decision; and a copy of each written client request for information regarding how the
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third-party retained by Augustine voted proxies on behalf of clients with any written response.
CLASS ACTIONS AND OTHER PROCEEDINGS
Augustine contracts with Chicago Clearing Company (CCC), which provides the service of
responding to all class actions on behalf of clients in exchange for 15% cumulatively of all settlement
monies paid to clients. For those clients who wish to opt out of using CCC’s services, Augustine will
limit its involvement in class actions to responding to client requests for information that may be
needed to complete the claim forms.
18. FINANCIAL INFORMATION
Augustine is not currently, nor has it been at any time in the past ten years, the subject of a
bankruptcy petition. The firm has no financial conditions that are reasonably likely to impair our ability
to meet contractual and fiduciary commitments to our clients.
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Brochure Supplement – Form ADV Part 2B
KEY PERSONNEL
With a broad array of collective experience investing and advising across asset classes globally, our
team is distinguished by the experience and depth applied to the identification of investment
opportunities and the management of portfolio and firm risk.
Jeffrey E. Bernardo, CFA, President & CEO, Portfolio Manager
Mr. Bernardo has over 30 years of investment experience, and his responsibilities include managing
Augustine’s global equity, emerging market equity, and fixed income strategies. His prior experience
includes global equities advisor at Trinity Capital; Vice President and senior global equity portfolio
manager at J.P. Morgan Asset Management, London; equity research analyst at Donaldson, Lufkin
& Jenrette and at Kidder, Peabody & Co; and consultant at McKinsey & Co. Mr. Bernardo graduated
with a BS in Economics with honors from the Wharton School, University of Pennsylvania, and an
MBA from the Kellogg School of Management, Northwestern University. He is a CFA® charter holder,
a Past president of CFA Society Jacksonville, Chairman of the City of Jacksonville Retirement
System Board of Trustees, a Director of the World Affairs Council of Jacksonville, a Director of the
Sontag Foundation, and an investment committee member of the Jacksonville Symphony
Association. Mr. Bernardo was born in 1970.
Milena D. Spasova, CFA, CIPM, Vice President & Portfolio Manager
Ms. Spasova has over 15 years of investment experience, and her responsibilities include managing
Augustine’s fixed income strategies and overseeing the firm’s compliance with the CFA Institute
Global Investment Performance Standards. Her prior experience includes associate and senior
operations analyst at Deutsche Bank. Ms. Spasova graduated with master’s degrees in accounting
and in economics / international relations from the University of National and World Economy and
an MBA from the University of North Florida. She is a CFA® charter holder, has earned the CFA
Institute Certificate in Investment Performance Measurement, is a Past President of CFA Society
Jacksonville, and serves on the finance committee of the Women’s Giving Alliance. Ms. Spasova
was born in 1975.
Neil J. Sullivan, CFA, Investment Analyst
Mr. Sullivan has over 45 years of investment experience, and his responsibilities include contributing
research across Augustine’s equity and fixed income strategies. His prior experience includes
Founding Partner and senior investment officer at Moody, Aldrich & Sullivan, Boston; Managing
Director of Equities and senior portfolio manager at Dewey Square Investors, Boston; and Vice
President and senior portfolio manager at Bank of Boston. Mr. Sullivan graduated with a BS in
Finance from Northeastern University and an MBA from Boston College. He is a CFA® charter holder
and a member and past Director of CFA Society Boston. Mr. Sullivan was born in 1938.
Sergio A. Saavedra, CFA, Investment Operations Analyst
Mr. Saavedra has 10 years of investment and data analytics experience, and his responsibilities
include portfolio analysis, equity trade execution, and portfolio accounting and reporting. His prior
experience includes Director of MSR Transaction Management for Home point Financial; MSR
Portfolio Manager at SLS Computershare and Compensation Analyst at Ascension Healthcare,
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where he focused on transaction management, valuation and interest rate modeling, portfolio
reporting, and macroeconomic and capital market analysis. Mr. Saavedra graduated with a BBA in
Finance and Economics from the University of North Florida. He is a CFA® charter holder. Mr.
Saavedra was born in 1991.
Ashley L. Cox, Development & Operations Manager
Ms. Cox has over 20 years of experience in securities custodian relationship management, business
development, and operations, and her responsibilities include overseeing the firm’s business
development and operations activities. Her prior experience includes Vice President and Senior
Relationship Manager at BNY Mellon Pershing and Support and Relationship Specialist roles at
Charles Schwab & Co. Her areas of expertise include custodial operations, technology integration,
compliance and regulation, and business development. Ms. Cox was born in 1980.
Frederick M. Blum, CCO, Client Portfolio & Operations Manager
Mr. Blum has over 25 years of investment experience, and his responsibilities include SEC
compliance, managing private client portfolios and overseeing special operations projects. His prior
experience includes Chief Operating Officer at Koss‐Olinger Financial Group and a 25-year career
in general management, business development, and marketing in the chemical industry. Mr. Blum
graduated with a BS in Chemistry with honors from Rensselaer Polytechnic Institute and received
an MBA from Syracuse University. He is past Board Chairman of Beaver Street Enterprise Center.
Mr. Blum was born in 1953.
Anna K. Zullo, Client Service & Operations Associate
Ms. Zullo has over 9 years of experience in investment operations, fund administration, and client
service, and her responsibilities include providing client service and ensuring effective operations in
the firm’s client, marketing, investment, and business activities. Her prior experience includes
Operations Team Manager with the Global Wealth & Investment Management division of Bank of
America Merrill Lynch. Ms. Zullo graduated with a BA in English from Jagiellonian University. Ms.
Zullo was born in 1979.
Franco Cirelli, CPA, CFP®, Financial Planning Advisor
Mr. Cirelli has over 25 years of experience delivering knowledge on financial matters to individuals
and businesses, and his responsibilities include financial planning and client-related financial
analysis. His prior experience includes Financial Operations Principal for Motif Investing, Co-founder
and Chief Financial Officer of SeatSub, Chief Financial Officer of Phacil, and positions at Microsoft,
the National Basketball Association, and Deloitte & Touche. Mr. Cirelli graduated with a BS in
Business Administration from the Haas School of Business, University of California Berkeley and an
MBA from the Kellogg School of Management, Northwestern University. He is a Certified Public
Accountant and CERTIFIED FINANCIAL PLANNER™ professional. Mr. Cirelli is an active community
member who has served on several nonprofit boards and advisory councils in the Bay Area and is
past Chairman of San Francisco’s Quality Teacher and Education Act Oversight Committee. Mr.
Cirelli was born in 1966.
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CFA INSTITUTE FINANCIAL ADVISER STATEMENT:
The Chartered Financial Analyst® (CFA®) charter is a globally respected, graduate-level investment
credential established in 1962 and awarded by CFA Institute — the largest global association of
investment professionals. There are currently more than 100,000 CFA charter holders working in
134 countries. To earn the CFA charter, candidates must: 1) pass three sequential, six-hour
examinations; 2) have at least four years of qualified professional investment experience; 3) join CFA
Institute as members; and 4) commit to abide by, and annually reaffirm, their adherence to the CFA
Institute Code of Ethics and Standards of Professional Conduct.
High Ethical Standards
The CFA Institute Code of Ethics and Standards of Professional Conduct, enforced through an active
professional conduct program, requires CFA charter holders to:
• Place their clients’ interests ahead of their own
• Maintain independence and objectivity
• Act with integrity
• Maintain and improve their professional competence
• Disclose conflicts of interest and legal matters
Global Recognition
Passing the three CFA exams is a difficult feat that requires extensive study (successful candidates
report spending an average of 300 hours of study per level). Earning the CFA charter demonstrates
mastery of many of the advanced skills needed for investment analysis and decision making in
today’s quickly evolving global financial industry. As a result, employers and clients are increasingly
seeking CFA charter holders—often making the charter a prerequisite for employment. Additionally,
regulatory bodies in 22 countries and territories recognize the CFA charter as a proxy for meeting
certain licensing requirements, and more than 125 colleges and universities around the world have
incorporated a majority of the CFA Program curriculum into their own finance courses.
Comprehensive and Current Knowledge
The CFA Program curriculum provides a comprehensive framework of knowledge for investment
decision making and is firmly grounded in the knowledge and skills used every day in the investment
profession. The three levels of the CFA Program test a proficiency with a wide range of fundamental
and advanced investment topics, including ethical and professional standards, fixed-income and
equity analysis, alternative and derivative investments, economics, financial reporting standards,
portfolio management, and wealth planning.
The CFA Program curriculum is updated every year by experts from around the world to ensure that
candidates learn the most relevant and practical new tools, ideas, and investment and wealth
management skills to reflect the dynamic and complex nature of the profession. For more
information go to: www.cfainstitute.org.
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CFP® CERTIFICATION EXPLANATION STATEMENT:
I am certified for financial planning services in the United States by Certified Financial Planner Board
of Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL
PLANNER™ professional or a CFP® professional, and I may use these and CFP Board’s other
certification marks (the “CFP Board Certification Marks”). CFP® certification is voluntary. No federal
or state law or regulation requires financial planners to hold CFP® certification. You may find more
information about CFP® certification at www.cfp.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience,
and ethics. To become a CFP® professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university
and complete CFP Board-approved coursework at a college or university through a CFP
Board Registered Program. The coursework covers the financial planning subject areas CFP
Board has determined are necessary for the competent and professional delivery of financial
planning services, as well as a comprehensive financial plan development capstone course.
A candidate may satisfy some of the coursework requirement through other qualifying
credentials. CFP Board implemented the bachelor’s degree or higher requirement in 2007
and the financial planning development capstone course requirement in March 2012.
Therefore, a CFP® professional who first became certified before those dates may not have
earned a bachelor’s or higher degree or completed a financial planning development
capstone course.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination
is designed to assess an individual’s ability to integrate and apply a broad base of financial
planning knowledge in the context of real-life financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal
financial planning process, or 4,000 hours of apprenticeship experience that meets additional
requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former
CFP® Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of
Ethics and Standards of Conduct (“Code and Standards”), which sets forth the ethical and
practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board Certification
Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and therefore, act in
the best interests of the client, at all times when providing financial advice and financial planning.
CFP Board may sanction a CFP® professional who does not abide by this commitment, but CFP
Board does not guarantee a CFP® professional's services. A client who seeks a similar
commitment should obtain a written engagement that includes a fiduciary obligation to the client.
• Continuing Education – Complete 30 hours of continuing education hours every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities, and keep
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up with developments in financial planning. Two of the hours must address the Code and
Standards.
CERTIFIED PUBLIC ACCOUNTANT EXPLANATION STATEMENT:
CPAs are licensed and regulated by their state boards of accountancy. While state laws and
regulations vary, the education, experience and testing requirements for licensure as a CPA
generally include minimum college education (typically 150 credit hours with at least a
baccalaureate degree and a concentration in accounting), minimum experience levels (most states
require at least one year of experience providing services that involve the use of accounting, attest,
compilation, management advisory, financial advisory, tax or consulting skills, all of which must be
achieved under the supervision of or verification by a CPA), and successful passage of the Uniform
CPA Examination. In order to maintain a CPA license, states generally require the completion of 40
hours of continuing professional education (CPE) each year (or 80 hours over a two year period or
120 hours over a three year period).
Additionally, all American Institute of Certified Public Accountants (AICPA) members are required
to follow a rigorous Code of Professional Conduct which requires that they act with integrity,
objectivity, due care, competence, fully disclose any conflicts of interest (and obtain client consent
if a conflict exists), maintain client confidentiality, disclose to the client any commission or referral
fees, and serve the public interest when providing financial services. The vast majority of state
boards of accountancy have adopted the AICPA’s Code of Professional Conduct within their state
accountancy laws or have created their own.
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Augustine Asset Management, Inc.
1551 Atlantic Boulevard
Suite 301
Jacksonville, FL 32207
Phone: 904-396-6944
Email: inquiries@augustineasset.com
Website: www.augustineasset.com
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