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Part 2A of Form ADV: Firm Brochure
Atwood and Palmer, Inc.
4520 Madison Ave, Suite 200
Kansas City, Missouri 64111
Telephone: 816-931-2266
Email: spalmer@atwoodpalmer.com
Web Address: www.atwoodpalmer.com
March 11, 2025
This brochure provides information about the qualifications and business
practices of Atwood and Palmer, Inc. If you have any questions about the
contents of this brochure, please contact us at 816-931-2266 or
spalmer@atwoodpalmer.com. The information in this brochure has not
been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Registration with the SEC or with any state securities authority does not
imply a certain level of skill or training.
Additional information about Atwood and Palmer, Inc. also is available on
the SEC's website at www.adviserinfo.sec.gov. You can search this site by
a unique identifying number, known as a CRD number. Our firm's CRD
number is 104995.
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Item 2 Material Changes
The annual summary describes any material changes that may have taken place since the last
update of our ADV Part 2A brochure. This could consist of ownership changes, location, a
change in fee structure, any disciplinary proceedings, and/or any significant changes to your
advisory services.
Atwood and Palmer has updated their ownership, please see Item 4.
Currently, our Brochure may be requested by calling Teresa Burch, Chief Compliance Officer
at 816-931-2266 or tburch@atwoodpalmer.com.
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Item 3
Table of Contents
Item 1
Cover Page
1
Item 2
Material Changes
2
Item 3
Table of Contents
3
Item 4
Advisory Business
4
Item 5
Fees and Compensation
6
Item 6
Performance-Based Fees and Side-By-Side Management
7
Item 7
Types of Clients
7
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
8
Item 9
Disciplinary Information
9
Item 10 Other Financial Industry Activities and Affiliations
10
Code of Ethics, Participation or Interest in Client Transactions and Personal
Item 11
Trading
10
Item 12 Brokerage Practices
11
Item 13 Review of Accounts
14
Item 14 Client Referrals and Other Compensation
14
Item 15 Custody
15
Item 16
Investment Discretion
16
Item 17 Voting Client Securities
16
Item 18 Financial Information
17
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Item 4 Advisory Business
Atwood & Palmer, Inc., an SEC-registered investment adviser, founded in 1990, has
provided investment advisory services for over 30 years. Steven N. Palmer, , Steven P.
Franke, Spencer A. Jones, Peter J. Sowden are the firm's principal shareholders. Teresa
Burch is the CCO.
Atwood & Palmer, Inc. may enter into a Discretionary Investment Management Agreement
with its clients. Atwood & Palmer, Inc. provides individualized discretionary investment
management services to various categories of institutional and individual clients who contract
with us directly. After thorough discussions, we help create an individualized Investment
Policy Statement (IPS) based on client goals, objectives, risk tolerances, liquidity needs and
suitability. The IPS dictates how we will customize and manage each client's investment
portfolio. The IPS is a document, reviewed regularly, and may be modified as clients’ goals,
objectives, risk tolerances and liquidity needs evolve.
We manage advisory accounts on a discretionary basis and are guided by the Investment
Policy Statement, current and projected market conditions and tax considerations. Clients
may impose reasonable restrictions on investing in certain securities, types of securities, or
industry sectors.
Client portfolios consist primarily of stocks, exchanged traded funds or fixed income
securities. Clients may request Atwood & Palmer, Inc. to invest in securities outside of the
firm's normal investment process.
Investments are generally made in individual securities. Atwood & Palmer, Inc. may employ
various Exchange Traded Products for further diversification or to gain exposure to other
areas of the financial markets (i.e. International and Emerging markets, Commodities,
Volatility, etc).
Certain investments involve varying degrees of risk. All investments are recommended and
implemented only when consistent with the clients stated Investment Policy Statement.
Financial Planning
We offer comprehensive financial planning for our clients. The cost of creating and maintaining
the plan is included in our fee (based off of the assets under management). We provide
financial planning services on topics such as retirement planning, risk management, college
savings, cash flow, social security, debt management, charitable giving, work benefits, and
estate and incapacity planning. Many aspects of the plans we offer are in conjunction with
outside professionals, who may have their own fees associated with the plan (i.e., CPA’s,
Insurance Agents and Estate Planning Attorneys).
We will work with the client to determine the client’s personal financial situation and goals and
analyze the client’s financial documentation to obtain a full picture of the client’s financial
health. We meet with the client to review the plan and the recommendations. We are always
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available to work with the client in implementing the plan. The client will be responsible for the
implementation or rejection of the plan as well as communicating changes so the plan can be
revised.
Financial Planning is not a science. It is based off assumptions and historical data, which if
different, could affect the outcome of the plan. Financial Planning is a process that should be
updated as situations and market conditions change. This is communicated to each client we
work with. The client is never obligated or required to implement our recommendations.
Alternative Investment Selection and Monitoring Services
Where appropriate and in the client’s best interests, Atwood & Palmer may recommend that
clients invest a portion of their portfolio in certain privately offered pooled investment vehicles
(e.g., private equity funds, hedge funds, commodity pools, and/or other alternative investment
vehicles and private placements of securities) (collectively, “Alternative Investments”). Prior to
recommending any Alternative Investment to you, Atwood & Palmer will conduct due diligence
that may include one or more of the following steps: phone calls, meetings, and e-mail
correspondence with the issuer of the Alternative Investment and its management personnel;
review of the Alternative Investment’s offering materials, critical service providers and portfolio
managers; review of the past performance of the Alternative Investment (if any); and review of
the overall offering terms. Assuming the Alternative Investment is otherwise suitable and
appropriate for investment by the client, we will then recommend the Alternative Investment to
you, and you will make the final decision whether to invest. If you decide to proceed with the
investment, Atwood & Palmer will assist you in completing the necessary subscription and
account opening documentation of the Alternative Investment and will provide monitoring of the
investment on your behalf, including phone calls, meetings, and correspondence with the
issuer of the Alternative Investment and review of any periodic account statements, notices,
financial statements, and/or other information distributed to you by the Alternative Investment
and/or its issuer.
AMOUNT OF MANAGED ASSETS
As of 12/31/2024, we actively manage $1,723,355,253 of client assets on a discretionary
basis.
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Item 5
Fees and Compensation
Atwood & Palmer Inc's. published fee schedules (please see below).
Taxable Accounts
Tax Exempt Accounts
$0 - $2 million
1%
$0 - $2 million
0.75%
$2 - $5 million
0.75%
$2 - $5 million
0.60%
0.55%
$5 - $10 million
0.35%
$5 - $10
million
***
***
Over $10
million
Over $10
million
*** Investable assets over $10 million, a flat rate can be calculated based on each client’s
unique situation.
For donor advised funds, whereby Atwood & Palmer serves as investment adviser, the firm will
charge an annual management fee of 0.45% on charitable assets. Atwood & Palmer reserves
the right to waive such fees.
For new clients, Atwood & Palmer has a minimum requirement of $2 million of investable assets.
We will look at your entire family relationship when taking the minimum requirement into
consideration. In certain circumstances, this minimum can be waived.
Atwood & Palmer, Inc.'s discretionary Investment Management Agreement authorizes the
deduction of client management fees directly from the client account(s) at the custodian, or, to
invoice the client directly.
Atwood & Palmer Inc. may, for the benefit of the client(s), group related client accounts
together to determine the annualized fee.
Atwood & Palmer Inc. calculates and invoices its management fees on a quarterly basis, in
arrears, based on the average daily market value of the preceding three months.
Accounts initiated or terminated during a calendar quarter may be charged a prorated
fee. Atwood & Palmer, Inc.'s advisory agreement provides that the client may terminate the
agreement upon notice to Atwood & Palmer, Inc.
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Limited Negotiability of Advisory Fees: Although Atwood & Palmer, Inc. has established
the aforementioned fee schedule(s), we retain the discretion to negotiate alternative fee
arrangements on a client-by-client basis. We may negotiate our investment management fee
based upon certain criteria (e.g. historical relationship, type of assets, anticipated future
earning capacity, anticipated future additional assets, dollar amounts of assets to be
managed, related accounts, account composition, negotiations with clients, etc).
Termination of the Advisory Relationship: An Investment Management Agreement may
be canceled at any time, by either party, for any reason upon receipt of 30 days written
notice. Upon termination of any account, any unpaid fees will be charged to the account or
billed to the client directly. The final management fee will be calculated on a prorated basis,
accounting for the number of days in the billing period.
Outside Fund Fees: All fees paid to Atwood & Palmer, Inc. for investment advisory services
are separate and distinct from the fees and expenses charged by any mutual fund, outside
fund manager, or exchange traded fund. The details of the fees and expenses can be found
in each fund's prospectus. These fees will generally include a management fee, other fund
expenses, and occasionally a distribution fee. If the fund also imposes sales charges,
shareholders may incur an initial or deferred sales charge. Atwood & Palmer, Inc. does NOT
receive commissions or 12b-1 fee compensation.
Additional Fees and Expenses: In addition to our advisory fees, clients are responsible for
any fees and expenses charged by custodians and imposed by broker-dealers, including, but
not limited to, any transaction charges imposed by a broker-dealer. Please refer to the
"Brokerage Practices" section (Item 12) of this Form ADV for additional information.
ERISA Accounts: Atwood & Palmer, Inc. is deemed to be a fiduciary to advisory clients that
are employee benefit plans or individual retirement accounts (IRAs) pursuant to the Employee
Retirement Income and Securities Act ("ERISA"). As such, our firm is subject to specific
duties and obligations under ERISA and the Internal Revenue Code that include, among other
things, restrictions concerning certain forms of compensation.
Prepayment of Fees: Atwood & Palmer, Inc. does not require payment of fees in advance of
services rendered.
Item 6
Performance-Based Fees and Side-By-Side Management
Atwood & Palmer, Inc. does not use a performance-based fee structure or engage in side-by-
side management.
Item 7
Types of Clients
Atwood & Palmer, Inc. provides services to individuals, pension and profit-sharing plans,
charitable organizations, corporations, trusts and other business entities.
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Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Security analysis methods may include fundamental and technical analysis.
Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking at
economic and financial factors (including the overall economy, industry conditions, and the
financial condition and management of the individual companies) to determine if the security
is appropriately valued.
Fundamental analysis does not attempt to anticipate market movements. This presents a
potential risk, as the price of a security can move up or down along with the overall market
(systemic risk) regardless of the economic and financial factors considered in evaluating the
security.
Technical Analysis. We analyze past market movements and apply that analysis to the
present in an attempt to recognize recurring patterns of investor behavior and potentially
predict future price movement.
Technical analysis does not consider the underlying financial condition of a company. This
presents a risk in that a poorly managed or financially unsound company may underperform,
regardless of market movement.
Risks for all forms of Analysis. Our securities analysis methods rely on the assumption
that the companies whose securities we purchase and sell, the rating agencies that review
these securities, and other publicly available sources of information about these securities
are providing accurate and unbiased data. While we are attentive to indications that data
may be erroneous, there is always a risk that our analysis may be compromised by
inaccurate or misleading information.
INVESTMENT STRATEGIES
We use the following strategies in managing client accounts, provided that such strategies are
appropriate to the needs of the client and consistent with the client's goals, objectives, risk
tolerance, liquidity needs and suitability, among other considerations:
Long-term purchases. We purchase securities with the idea of holding them in the client's
account for greater than a year. Typically, we employ this strategy when:
we believe the securities to be currently undervalued, and/or
we want exposure to a particular asset class over time, regardless of the current projection
for this class.
A risk in a long-term purchase strategy is that by holding the security for this length of time,
we may not take advantage of short-term gains that could be profitable to a client. Moreover,
if our predictions are incorrect, a security may decline sharply in value before we make the
decision to sell.
Short-term purchases. When utilizing this strategy, we purchase securities with the idea of
selling them within a relatively short time (typically a year or less). We do this in an attempt to
take advantage of conditions that we believe will soon result in a price swing in the securities
we purchase.
Option strategy. Atwood & Palmer, Inc. may use options as an investment strategy. An
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option is a contract that gives the buyer the right, but not the obligation, to buy or sell an asset
(such as a share of stock) at a specific price on or before a certain date. An option, just like a
stock or bond, is a security. The two types of options are calls and puts:
A call gives us the right to buy an asset at a certain price within a specific period of time. We
will buy a call if we anticipate that the stock will increase substantially before the option
expires.
A put gives us the right to sell an asset at a certain price within a specific period of time. We
will buy a put if we anticipate that the price of the stock will fall before the option expires.
Atwood & Palmer, Inc. may use options to invest in an asset that we anticipate will move in
one direction or another. We may also use options to "hedge" a purchase of the underlying
security; in other words, we may use an option purchase to limit the potential volatility of a
security we have purchased for your portfolio.
Risk of Loss. Security investments are subject to market risk, are not guaranteed, and
investors may lose some or all of the investment in any particular security.
Asset Allocation Risk: A client's relative investment performance will be affected by our
ability to anticipate correctly the potential returns, risks, and correlation between the asset
classes in which we invest. For example, a client's relative investment performance could
suffer if only a small portion of its assets were allocated to equities during a significant stock
market advance. Finally, since we intend to assume only prudent investment risk, there will
be periods in which our clients’ portfolios underperform other portfolios that are willing to
assume greater risk.
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash to prevent a
loss, realize an anticipated profit, or otherwise transfer funds out of the particular investment.
Generally, investments are more liquid if the investment has an established market of
purchasers and sellers, such as a stock or bond listed on a national securities exchange.
Conversely, investments that do not have an established market of purchasers and sellers
may be considered illiquid. Your investment in illiquid investments may be for an indefinite
time, because of the lack of purchasers willing to convert your investment to cash or other
assets.
Tax Risks: Tax laws and regulations applicable to an account with Atwood & Palmer may be
subject to change and unanticipated tax liabilities may be incurred by an investor as a result of
such changes. In addition, customers may experience adverse tax consequences from the
early assignment of options purchased for a customer's account. Customers should consult
their own tax advisers and counsel to determine the potential tax-related consequences of
investing.
Item 9 Disciplinary Information
We are required to disclose any legal or disciplinary events that are material to your
evaluation of our advisory business or the integrity of our management. Atwood &
Palmer, Inc. has no reportable disciplinary events to disclose.
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Item 10 Other Financial Industry Activities and Affiliations
Neither Atwood & Palmer, Inc. nor our employees are registered or have an application to
register as a broker-dealer, registered representative of a broker-dealer, futures commission
merchant, commodity pool operator or commodity trading advisor. Atwood & Palmer, Inc. has
no financial relationships or arrangements material to our advisory business or to our clients
with any of the following:
Broker-dealer, municipal securities dealer, or government securities dealer or broker
Financial Planners
Futures commission merchant, commodity pool operator, or commodity trading supervisor
Accountant or accounting firm
Law firm
Insurance company or agency
Pension consultant
Real estate broker or dealer
Sponsor or syndicator of limited partnerships
The exception to this is when we have a solicitor agreement in place with someone who may be
one of the above entities.
Steven N. Palmer (personally) and Atwood & Palmer, Inc. collectively own less-than five
percent (5%) of a nationally chartered trust company, National Advisors Holdings, Inc. (NAH).
The trust company offers a low cost alternative to traditional custodians and trust service
providers.
Code of Ethics, Participation or Interest in Client Transactions and Personal
Item 11
Trading
Atwood & Palmer, Inc. has established and adopted a Code of Ethics Policy to further its
compliance with federal and state securities laws. Atwood & Palmer, Inc. and its employees
shall subscribe to the highest standards of ethical and professional conduct. Any issue that
may arise must be resolved in a manner reflecting the client’s best interest.
All employees must avoid any event, transaction or position that might be deemed to create a
potential conflict of interest with any client's interest. Any variety of activities, events or
matters may cause a potential conflict of interest, and if any question arises, the course of
action is to refrain from the activity, event or matter.
Any employment or other outside activity by an employee that may result in a conflict of
interest for the employee or the firm must be preapproved by the Compliance Officer.
Involvement in purely social, religious or charitable organizations typically do not require
approval unless it involves funds or securities.
Atwood & Palmer, Inc. and our personnel have a duty of loyalty, fairness and good faith
towards our clients, and have an obligation to adhere not only to the specific provisions of the
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Code of Ethics but to the general principles that guide the Code.
Atwood & Palmer, Inc.'s Personal Trading Policy allows employees to maintain personal
securities accounts provided all trading activity is consistent with Atwood & Palmer, Inc.'s
fiduciary duty to clients and consistent with regulatory requirements. Each employee must
identify any personal investment accounts upon employment and annually thereafter, along
with reporting all required transactions and investment activity on at least a quarterly basis to
the firm's Compliance Officer.
If any person has reason to believe that another employee of Atwood & Palmer, Inc. has
violated the Code of Ethics provisions, such person must notify the Compliance Officer or a
member of senior management. This information will be maintained with the utmost
confidentiality to be dealt with appropriately.
Atwood & Palmer, Inc.'s Code of Ethics further includes the firm's policy prohibiting the use of
material non-public information. While we do not believe that we have any particular access to
non-public information, all employees are reminded that such information may not be used in
a personal or professional capacity.
Atwood & Palmer, Inc. and individuals associated with our firm are prohibited from buying or
selling securities for any employee from clients. (principal transactions).
Atwood & Palmer, Inc. and individuals associated with our firm are prohibited from acting as a
broker for both the client and the counterparty (a person on the other side of the transaction).
(agency cross transactions)
Our Code of Ethics is designed to assure that the personal securities transactions, activities
and interests of our employees will not interfere with (i) making decisions in the best interest
of advisory clients and (ii) implementing such decisions while, at the same time, allowing
employees to invest for their own accounts.
Atwood & Palmer, Inc. and/or individuals associated with our firm may buy or sell for their
personal accounts securities identical to or different from those recommended to our clients.
In addition, any related person(s) may have an interest or position in a certain security or
securities which may also be recommended to a client.
It is the expressed policy of our firm that no person employed by Atwood & Palmer, Inc. may
execute a purchase or sell transaction when there is a pending buy or sell transaction in the
same security in a client account until that order is cancelled or executed, thereby preventing
such employee(s) from benefiting from transactions placed on behalf of advisory accounts.
A copy of our Code of Ethics is available to clients and prospective clients upon request.
Contact Teresa Burch at 816/931-2266 or tburch@atwoodpalmer.com.
Item 12 Brokerage Practices
Atwood & Palmer, Inc. does not have any soft-dollar arrangements and does not receive any
soft-dollar benefits.
Atwood & Palmer, Inc. uses more than one broker-dealer and custodian. It does not restrict
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clients to one entity, the broker-dealer or custodian but allows clients to choose the entity
they desire to use. Atwood & Palmer, Inc. executes transactions primarily through the
custodian for the account who then acts as the broker-dealer. Atwood & Palmer, Inc. strives
to execute securities transactions for clients in such a manner that is most favorable under
the circumstances.
Atwood & Palmer, Inc. uses and suggests broker-dealers and custodians to clients and
informs them about certain available entities to perform these services, with the intent that the
client decides which entities to use based on available information and their own preferences.
Atwood & Palmer, Inc. suggests entities considering the full range and quality of services,
including execution compatibility, account access and information, rates, overall fees and
account costs and the prior experience, with respect to; responsiveness, service, reputation,
honesty, integrity and the financial stability of the custodian, among other possible factors.
If the client selects a firm other than one suggested by Atwood & Palmer, Inc., our ability to
negotiate and obtain lower account costs, including commissions, may be lessened.
Furthermore, when a client directs that Atwood & Palmer, Inc. use a certain custodian that is
a broker-dealer through whom all transactions in the account must be executed, the client
may be responsible for negotiating the transaction costs with the broker-dealer. Atwood &
Palmer, Inc. may not negotiate transaction costs based on the pre-existing relationship of the
client with the custodian and will so inform the client they are responsible for negotiating
commissions.
When a client designates a broker-dealer or custodian other than one suggested by Atwood &
Palmer, Inc., higher costs may result than might otherwise be available. In these instances,
institutional rates negotiated by Atwood & Palmer, Inc. based on volume may be unavailable
to the client. Atwood & Palmer, Inc. may be further prohibited from executing a transaction
with the dealer, specialist or market maker for the particular security; and transactions may be
placed on an agency basis by the custodian, then to the dealer, specialist or market-maker.
In certain instances, Atwood & Palmer, Inc. may allow a custodian, such as a bank, to
negotiate transaction costs upon the execution of an order placed by it through the bank as
custodian. Because the bank may have higher volume and thereby greater negotiating ability
to obtain lower transaction costs, Atwood & Palmer, Inc. places the order with the bank and
allows the bank to determine the broker-dealer to be used to execute the transaction.
Transaction costs to the client may or may not be higher than obtainable elsewhere, based on
the custodian's execution and its ability to negotiate lower transaction costs. Atwood &
Palmer, Inc. will block trades where possible and when advantageous to clients. Block trading
may allow us to execute equity trades in a more timely and equitable manner, as well as
achieve an average price per share. Atwood & Palmer, Inc. will typically aggregate trades
among clients whose accounts can be traded at a given broker-dealer or custodian.
Atwood & Palmer, Inc.'s block trading policy and procedures are as follows:
1) In executing substantially identical orders, Atwood & Palmer, Inc. may group orders of
clients together for execution. Client accounts remain individually managed according to each
client’s needs, but if transactions are advisable for a number of accounts at the same time, the
orders for the transactions may be grouped together. By grouping these orders, Atwood &
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Palmer, Inc. intends that better execution and price be achieved.
2) In grouping orders for execution, the share amounts are pre-allocated to accounts in
advance of the orders being placed.
If the order cannot be executed in full at the same price
or time, the securities actually purchased or sold by the close of each business day must be
allocated on a pro basis rata among the participating client accounts. A consistent block
order trading rotation process is followed. Atwood & Palmer, Inc. may alter or deviate from
the block order rotation due to low volume in a stock or the ability to obtain risk offers for
blocks that are large relative to the 30-day average trading volume. It can be advantageous
to all accounts to trade low volume or large risk offer blocks earlier in the day as it will
increase the likelihood of completing the entire trade. This also helps to ensure best
execution for all clients.
3) The portfolio manager must reasonably believe that the order aggregation will benefit, and
will enable Atwood & Palmer, Inc. to seek best execution for each client participating in the
aggregated order. This requires a good faith judgment at the time the order is placed for the
execution. It does not mean that the determination made in advance of the transaction must
always prove to have been correct. Best execution includes the duty to seek the best quality
of execution, as well as the best net price.
4) If the order will be allocated in a manner other than that stated in the initial statement of
allocation, a written explanation of the change must be provided to and approved by the
Compliance Officer no later than the morning following the execution of the aggregate trade.
5) Atwood & Palmer, Inc. may combine client orders with advisory personnel accounts who
will be managed under an Investment Management Agreement. The advisory personnel
accounts receive the same execution and costs as clients and is not preferred in any manner
by being included in these group orders.
6) Because of the varying manner in which client transactions may be executed, whether
through various client-designated custodians and broker-dealers or at the discretion of
Atwood & Palmer, Inc., multiple executions in the same security may occur on the same day
at varying prices and commissions for clients. In all instances when executing client
transactions, Atwood & Palmer, Inc. strives to act in the best interest of the client.
7) When executing ETP trades (Exchange Traded Products) Atwood & Palmer, Inc. may
contact the fund sponsor to discuss optimal trading execution strategies for a particular
security.
8) Atwood & Palmer, Inc. has adopted policies and procedures for its order execution. It
reviews order execution on a systematic basis to assure correct placement of the order, the
best price and best execution and otherwise to protect its clients' interests. It further reviews
relationships with the broker-dealer and custodian in their entirety on an annual basis. This
annual review covers the same factors considered in initially selecting the broker-dealer and
custodian, such as the full range and quality of services, execution compatibility, account
access and information, rates, overall fees and account costs, and the prior experience,
responsiveness, service, reputation, honesty, integrity and the financial stability of the broker-
dealer or custodian, among other possible factors. In particular, Atwood & Palmer, Inc.
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reviews its past experience and relationship with the broker-dealer or custodian.
9) Atwood & Palmer, Inc. does not recommend or select certain custodians or broker-dealers
based on the value of products, research or services received. If products, research or
services are received, they are received as part of the execution process or custodial
relationship evaluated by Atwood & Palmer, Inc., not in addition to the relationship in
exchange for transactions.
10) No client or account will be favored over another.
11) Transactions for any client account may not be aggregated for execution if the practice is
prohibited by or inconsistent with the client's Investment Management Agreement with
Atwood & Palmer, Inc. or our firm's order allocation policy.
12) Trade Errors
Atwood and Palmer, Inc. has the responsibility to effect orders correctly, promptly and in the
best interests of our clients. In the event any error occurs in the handling of any client
transactions due to Atwood and Palmer, Inc.'s actions or inaction, the policy is to seek to
identify and correct any errors as promptly as possible without disadvantaging the client in
any way.
Item 13 Review of Accounts
Atwood & Palmer, Inc. reviews accounts periodically. Accounts are reviewed in the context of
the stated Investment Policy Statement. More frequent reviews may be triggered by material
changes in variables such as the client's individual circumstances, or the market, political or
economic environment. While the underlying securities within each account are continually
monitored, client accounts are reviewed regularly.
Reviewers consist of Steven N. Palmer, Portfolio Manager, Steven P. Franke, Portfolio
Manager, Spencer A. Jones, Portfolio Manager, Peter J. Sowden Portfolio Manager, Evan
Lang, Investment Counselor and William N. Palmer, Investment Counselor.
In addition to the statements and confirmations of transactions that clients receive from their
custodians, Atwood & Palmer, Inc. may provide portfolio summaries, appraisals and other
types of reports requested by the client on at least a quarterly basis to clients; and may also
include a purchase and sale report if applicable. Atwood & Palmer, Inc. may periodically meet
with each client to discuss their objectives, goals, needs, and our assessment of the current
investment environment. Statements are furnished by the custodian for each respective
account, of which Atwood & Palmer, Inc. also receives a copy.
Item 14 Client Referrals and Other Compensation
Atwood & Palmer, Inc. may pay referral fees to independent persons or firms ("Solicitors") for
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introducing clients to us. Whenever we enter into a solicitor agreement with a client, we
require the Solicitor to provide the prospective client with a copy of this document (our Firm
Brochure) and a separate solicitor disclosure statement, which includes; the Solicitor's name
and relationship with our firm; the fact that the Solicitor is being paid a referral fee; and the
structure of the fee.
For referring business to Atwood & Palmer, Inc., the compensation is based on a percentage
of fees received by Atwood & Palmer, Inc. from the client. Each arrangement with a solicitor
for client accounts is separately determined. Clients do not pay higher advisory fees as a
result of any solicitation arrangement.
The disclosure defines the arrangement with the Solicitor and the client will sign that they are
in receipt of the disclosure.
It is Atwood & Palmer, Inc.'s policy not to allow employees to accept any form of
compensation, including cash, sales awards or other prizes, from a non-client in conjunction
with the advisory services we provide to our clients.
Item 15 Custody
Clients should receive at least quarterly statements from their qualified custodian that holds
and maintains the client's investment assets. Atwood & Palmer, Inc. urges its clients to
carefully review the statements and compare the information to the account reports that
Atwood & Palmer, Inc provides to you. Our reports may vary from the custodian statement
based on accounting procedures, or valuation methodologies of certain securities.
Atwood & Palmer, Inc. is deemed to have custody based on two factors:
(1) The ability to deduct fees directly from the client's account upon presentation of a bill to the
client's custodian;
(2) Certain clients have established asset transfer authorizations that permit the qualified
custodian to rely upon instructions from the Firm to transfer client funds or securities to third
parties. These arrangements are disclosed in Item 9 of Part 1 of Form ADV. However, in
accordance with the guidance provided in the SEC’s February 21, 2017, Investment Adviser
Association No-Action Letter, the affected accounts are not subject to an annual surprise
CPA examination. The letter provided guidance on the Custody Rule as well as clarified that
an adviser who has the power to disburse client funds to a third party under a standing
letter of authorization (“SLOA”) is deemed to have custody. As such, our firm has adopted
the following safeguards in conjunction with our custodians:
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(cid:127) The client provides an instruction to the qualified custodian, in writing, that includes the
client’s signature, the third party’s name, and either the third party’s address or the third
party’s account number at a custodian to which the transfer should be directed.
(cid:127) The client authorizes the investment adviser, in writing, either on the qualified custodian’s
form or separately, to direct transfers to the third party either on a specified schedule or from
time to time.
(cid:127) The client’s qualified custodian performs appropriate verification of the instruction, such as
a signature review or other method to verify the client’s authorization and provides a transfer
of funds notice to the client promptly after each transfer.
(cid:127) The client has the ability to terminate or change the instruction to the client’s qualified
custodian.
(cid:127) The investment adviser has no authority or ability to designate or change the identity of the
third party, the address, or any other information about the third party contained in the client’s
instruction.
(cid:127) The investment adviser maintains records showing that the third party is not a related party
of the investment adviser or located at the same address as the investment adviser.
(cid:127) The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
Item 16
Investment Discretion
Clients may hire Atwood & Palmer, Inc. to provide discretionary investment management
services, in which case we have the ability to place trades in a client's account without prior
authorization from the client. When clients sign the Investment Management Agreement they
give Atwood & Palmer, Inc. discretionary authority.
Our discretionary authority includes the ability to determine the security to buy or sell and/or
the amount of the security to buy or sell. The determination of a security and the amount may
be limited by the needs, goals and objectives of the client, and any further limitations must be
communicated by the client to Atwood & Palmer, Inc. Clients may also change/amend such
limitations by modifying their Investment Policy Statement.
Item 17 Voting Client Securities
Atwood & Palmer, Inc. votes proxies for client accounts; however, the client always has the
right to vote proxies on their own behalf. Clients should notify Atwood & Palmer, Inc. in writing
should they choose to vote proxies for their own accounts.
Atwood & Palmer, Inc., as a matter of policy, will vote proxies for portfolio securities
consistent with the best economic interests of the clients. Proxy voting authority is defined in
each client's respective Investment Management Agreement.
Atwood & Palmer Inc. uses ProxyEdge, a third-party software to facilitate electronic voting
and storage of records. Absent material conflicts, Atwood & Palmer Inc. has elected to vote
"For" management proposals, "Against" shareholder proposals, and "Abstain" from all others.
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This policy demonstrates that there would produce no conflict of interest and any deviation
from the stated policy is documented in the proxy records. Any potential conflict of interest
would be approved in writing from the Compliance Officer prior to voting deadline.
Clients may request how Atwood & Palmer, Inc. voted on a specific proxy ballot. Atwood &
Palmer, Inc. would then respond to the client describing how a specific proxy was voted and
why. The request and subsequent response will be documented in the proxy record file.
Clients may instruct Atwood & Palmer, Inc. to vote proxies according to particular criteria (i.e.
to always vote with or against management). These requests must be made in writing. We will
take voting instructions by contacting us at (816) 931-2266.
With respect to ERISA accounts, we will vote proxies unless the plan documents specifically
reserve the plan sponsor's right to vote proxies. To direct us to vote a proxy in a particular
manner, clients should contact Atwood & Palmer, Inc. by telephone, email, or in writing.
You may request in writing a copy of the firm's proxy policies and procedures. The request
and subsequent response will be documented in the proxy record file. All proxy records are in
accordance with the Security and Exchange Commission's 5-year retention requirement.
Item 18 Financial Information
Under no circumstances does Atwood & Palmer, Inc. require or solicit payment of fees in
advance of services rendered. Therefore, we are not required to include a financial statement.
Atwood & Palmer, Inc. has not been the subject of a bankruptcy petition at any time during
the past ten years.
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Part 2B of Form ADV: Brochure Supplement
Atwood and Palmer, Inc.
4520 Madison Ave, Suite 200
Kansas City, Missouri 64111
Telephone: 816-931-2266
Email: spalmer@atwoodpalmer.com
Web Address: www.atwoodpalmer.com
March 5, 2025
This brochure provides information about the qualifications and business
practices of Atwood and Palmer, Inc. If you have any questions about the
contents of this brochure, please contact us at 816-931-2266 or
spalmer@atwoodpalmer.com. The information in this brochure has not
been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
Registration with the SEC or with any state securities authority does not
imply a certain level of skill or training.
Additional information about Atwood and Palmer, Inc. also is available on
the SEC's website at www.adviserinfo.sec.gov. You can search this site by
a unique identifying number, known as a CRD number. Our firm's CRD
number is 104995.
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Part 2B of Form ADV: Brochure Supplement
This brochure supplement is in addition to our Form ADV Part 2A: Firm Brochure. This supplement
provides information about the investment personnel of Atwood & Palmer, Inc that provide investment
advice or meet with clients.
You should have received a copy of our Firm Brochure. Please contact Teresa Burch if you did not
receive Atwood and Palmer, Inc.'s brochure or if you have any questions about the contents of this
supplement. Additional information about our investment personnel is available on the SEC’s website
at www.adviserinfo.sec.gov.
Steven N. Palmer. Steve was born in 1947. He graduated from Missouri Valley College with a BS in
Economics in 1970. He earned his MBA from Rockhurst University in 1984. Steve is one of the co-
founders of Atwood & Palmer, Inc. Steve has no legal, criminal, civil or disciplinary action against him
nor has he ever filed for bankruptcy. Steve does serve on the board of various charities, receives no
compensation, nor does it involve a substantial amount of his time. Steven’s compliance related
activities are supervised by Teresa Burch, Chief Compliance Officer (CCO).
Steven P. Franke. Steve was born in 1974. He graduated from Rockhurst University in 1996 with a
BSBA Finance, Economics and Management. Steve has been a portfolio manager with Atwood &
Palmer, Inc. since 1996. Steve has no legal, criminal, civil or disciplinary action against him nor has he
ever filed for bankruptcy. Steve does serve on the board of numerous not-for-profit organizations,
receives no compensation, nor does it involve a substantial amount of his time. Steven’s compliance
related activities are supervised by Teresa Burch, Chief Compliance Officer (CCO).
Spencer A. Jones. Spencer was born in 1971. He graduated from Southern Methodist University in
1993 with a BSBA Business Administration. Spencer has been a portfolio manager with Atwood &
Palmer, Inc. since 2004. He earned the designation of a Chartered Financial Analyst (CFA) in 2005.
Spencer has no legal, criminal, civil or disciplinary action against him, nor has he ever filed for
bankruptcy. Spencer serves on various charitable committees and as the Treasurer for the City of
Mission Hills, KS. These endeavors provide no compensation, nor does it involve a substantial amount
of his time. Spencer’s compliance related activities are supervised by Teresa Burch, Chief Compliance
Officer (CCO).
Peter J. Sowden. Peter was born in 1971. He graduated from Miami University in 1993 with a BSBA
Business Administration. Peter has been a portfolio manager with Atwood & Palmer, Inc. since 2006.
He earned the designation of a Chartered Financial Analyst (CFA) in 2008. Peter has no legal, criminal,
civil or disciplinary action against him, nor has he ever filed for bankruptcy. Peter does serve on various
charitable committees, receives no compensation, nor does it involve a substantial amount of his time.
Peter’s compliance related activities are supervised by Teresa Burch, Chief Compliance Officer (CCO).
William N. Palmer. William was born in 1982. He graduated from the University of Denver in 2005
with a BSBA. He earned an EMBA from Washington-University of St. Louis in 2014. William has
been a securities trader with Atwood & Palmer, Inc. since 2007. William has no legal, criminal, civil or
disciplinary action against him, nor has he ever filed for bankruptcy. William does serve on various
charitable committees, receives no compensation, nor does it involve a substantial amount of his time.
William’s compliance related activities are supervised by Teresa Burch, Chief Compliance Officer
(CCO).
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Evan R. Lang. Evan was born in 1991. He graduated from Texas Christian University's Neeley School
of Business and John V. Roach Honors College in 2014 with a Bachelor's in Business
Administration. Evan has been a portfolio manager with Atwood & Palmer, Inc. since 2024. He earned
the designation of a Chartered Financial Analyst (CFA) in 2018. Evan has no legal, criminal, civil or
disciplinary action against him, nor has he ever filed for bankruptcy. Evan does serve on a not-for-profit
committee, receives no compensation, nor does it involve a substantial amount of his time. Evan's
compliance related activities are supervised by Teresa Burch, Chief Compliance Officer (CCO).
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