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Item 1 Cover Page
ATON Financial LLC
GM Plaza
1590 Ponce de León, Suite 206
San Juan, PR 00926
March 25, 2025
This brochure provides information about the qualifications and business practices of ATON Financial LLC. If
you have any questions about the contents of this brochure, please contact us at 787-725-6070. The
information in this brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority. Registration as a registered investment advisor does not
imply a certain level of skill or training.
information about ATON Financial LLC also
is available on
the SEC’s website at
Additional
http://www.adviserinfo.sec.gov.
Item 2 Material Changes
There have been no material changes to this brochure since the last annual update on March 20,
2024.
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Item 3 Table of Contents
Item 2 Material Changes ...................................................................................................................... ii
Item 3 Table of Contents ..................................................................................................................... iii
Item 4 Advisory Business .................................................................................................................... 4
Item 5 Fees and Compensation ............................................................................................................ 6
Item 6 Performance-Based Fees and Side-by-Side Management ........................................................ 8
Item 7 Types of Clients ........................................................................................................................ 8
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ................................................. 9
Item 9 Disciplinary Information ......................................................................................................... 10
Item 10 Other Financial Industry Activities and Affiliations ............................................................ 10
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ....... 11
Item 12 Brokerage Practices .............................................................................................................. 12
Item 13 Review of Accounts .............................................................................................................. 14
Item 14 Client Referrals and Other Compensation ............................................................................ 14
Item 15 Custody ................................................................................................................................. 14
Item 16 Investment Discretion ........................................................................................................... 14
Item 17 Voting Client Securities ........................................................................................................ 15
Item 18 Financial Information ............................................................................................................ 15
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Item 4 Advisory Business
ATON Financial LLC is a registered investment advisor firm registered with the U. S. Securities
and Exchange Commission (“SEC”) since April 2018. Prior to that, the firm was registered with
the Puerto Rico securities regulators since February 2015.
The principal owners of ATON Financial LLC are Marko Rendic, CFA, Managing Member and
Dionisio Trigo, Investor.
Advisory Services
ATON Financial LLC’s (“ATON” or “Advisor”) principal service is providing fee-based
investment advisory services and financial planning services. The Advisor practices custom
management of portfolios, on either a discretionary or non-discretionary basis, according to the
client’s objectives. The Advisor’s primary approach is to use a tactical allocation strategy aimed
at reducing risk and increasing performance. The Advisor may use any of the following: exchange
listed securities, over-the-counter securities, foreign securities, corporate debt securities,
commercial paper, CDs, variable annuities, municipal securities, mutual funds, and United States
government securities to accomplish this objective. The Advisor measures and selects mutual
funds by using various criteria, such as the fund manager’s tenure, and/or overall career
performance. The Advisor may recommend, on occasion, redistributing investment allocations to
diversify the portfolio in an effort to reduce risk and increase performance. The Advisor may
recommend specific stocks to increase sector weighting and/or dividend potential. The Advisor
may recommend employing cash positions as a possible hedge against market movement which
may adversely affect the portfolio. The Advisor may recommend selling positions for reasons that
include, but are not limited to, harvesting capital gains or losses, business or sector risk exposure
to a specific security or class of securities, overvaluation or overweighting of the position(s) in the
portfolio, change in risk tolerance of client, or any risk deemed unacceptable for the client’s risk
tolerance.
Selection of Other Money Managers
ATON may recommend and refer clients to unaffiliated money managers or investment advisors
through Managed Account programs sponsored by a third-party provider. In these arrangements,
the client will then enter into a program and investment advisory agreement with the program
sponsor and third-party money managers. ATON will assist and advise the client in establishing
investment objectives for the third-party money managers and continue to provide oversight of the
client account and ongoing monitoring of the activities of the third-party money managers. The
third-party money managers will develop an investment strategy to meet those objectives by
identifying appropriate investments and monitoring such investments. In consideration for such
services, the program sponsor will charge a program fee that includes the investment advisory fee
of the third-party money managers, the administration of the program and trading, clearance and
settlement costs. The program sponsor will add ATON 's investment advisory fee (described below
in Item 5) and will deduct the overall fee from the client account quarterly in arrears based on the
fair market value at the end of the preceding quarter. The asset-based program fee will depend on
factors such as the size of the account, the asset class of the underlying securities and the third-
party money managers selected.
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ATON will ensure that all third-party money managers recommended to clients will be either an
investment advisor registered with the Puerto Rico Securities Commission, the Securities and
Exchange Commission, or exempt from such registrations. The client, prior to entering into an
agreement with a third-party money manager selected by ATON, will be provided with that
manager’s Brochure. In addition, ATON and its client will agree in writing that the client’s
account will be managed by that selected third party money manager on a discretionary basis.
Financial Planning
In addition to investment supervisory services, ATON may provide Financial Planning Services
to some of its clients. The Advisor’s Financial Planning services may include recommendations
for portfolio customization based on their client’s investment objectives, goals and financial
situation. Financial Planning Services may also include recommendations relating to investment
strategies as well as tailored investment advice, and estate planning services.
Qualified Retirement Plan Consulting Services
ATON will evaluate the Plan and its operation including its: Trustee, custodial and recordkeeping
arrangement; design; fiduciary compliance program; costs and fees associated with investments
and service providers; required and elective contributions; employee communication and
education program, and; investment selection and monitoring process, including its investment
policy statement, hereinafter referred to as the “IPS”. With regard to the IPS, the Advisor will
assist the Plan Sponsor in adopting a suitable IPS, amending it from time to time, and will provide
information and recommendations, consistent with the IPS, to aid the Plan Sponsor in selecting
and monitoring investments offered to Participants in the Plan. Information and recommendations
will be based on data as of the end of each calendar quarter. Within a reasonable period of time
following each calendar quarter, the Advisor will provide the Plan Sponsor with a written report
detailing, at a minimum, all costs and fees associated with investments and operation of the Plan,
and information and recommendations, consistent with the IPS, for the Plan Sponsor's selection,
removal and replacement of investments offered to Participants in the Plan. The Advisor’s asset
management fee (described below in Item 5) will be calculated based on assets in the Plan at the
end of the quarter, added to the Plan Administrator’s fee, and charged to the Plan by the Plan
Administrator in accordance with the agreement between the Plan Sponsor and the Administrator.
The Administrator will remit the Advisor’s portion of the fee to the Advisor.
The Advisor's roles and actions in fulfilling all responsibilities pertaining to this Agreement shall
not include those of the Plan's Trustee, and will be performed solely at the direction of the Plan
Sponsor, its authorized officers, employees and/or agents. At no time will the Advisor accept,
maintain possession of, or have custodial responsibility for, the Plan's assets. The Advisor will
not conduct or effect the purchase or sale of any assets of the Plan on behalf of the Plan Sponsor
or Plan Participants. The Advisor will not advise, in any manner, any Participant, person or entity
related to the Plan other than the Plan Sponsor. Communicational and educational activities in
which the Advisor engages related to Participants in the Plan shall be solely at the direction of the
Plan Sponsor, and shall not be represented by the Advisor or Plan Sponsor as investment, tax or
legal advice. The Advisor is not licensed to provide, shall not provide, nor be construed to provide,
the services of an attorney or accountant.
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ATON will tailor its advisory services to its client’s individual needs based on meetings and
conversations with the client. If clients wish to impose certain restrictions on investing in certain
securities or types of securities, the Advisor will address those restrictions with the client to have
a clear understanding of the client’s requirements.
ATON does not provide portfolio management services to wrap fee programs.
As of January 6, 2025, ATON had the following client assets under management:
Discretionary
Non-discretionary
Total
$323,907,000
145,225,000
$469,132,000
Item 5 Fees and Compensation
Asset Management Fees
Pursuant to an investment advisory contract signed by each client, the client will pay ATON a
blended annual management fee, payable quarterly in arrears, based on the value of portfolio assets
of the account on the last business day of the preceding quarter. The fee is adjusted for any deposits
or withdrawals during the quarter. For example, the fee on assets withdrawn will be calculated
from the beginning of the quarter to the date of the withdrawal and added to the fee calculated on
the quarter-end assets, and the fee for deposits will be calculated from the beginning of the quarter
to the deposit date and deducted from the fee calculated on quarter-end assets. New account fees
will be prorated from the inception of the account to the end of the first quarter. The management
fee is negotiable at the discretion of the Advisor.
Assets Under Management
Up to $100,000
$100,001 to $250,000
$250,001 to $500,000
$500,001 to $1,000,000
$1,000,001 to $3,000,000
Over $3,000,000
Annual Fee
1.50%
1.40%
1.30%
1.15%
1.00%
0.75%
For example, an account $500,000 will pay an annual fee of $6,850 calculated as 1.50% on the
first $100,000, plus 1.40% on the next $150,000, plus 1.30% on the remaining $250,000.
ATON’s minimum fee is $1,500 per year. However, ATON’s fee will never exceed 2.00% of the
assets being managed for the client.
These fees may be negotiated at the Advisor’s discretion. When possible, the asset management
fees will be directly deducted from the client account on a quarterly basis by the qualified
custodian. The client will give written authorization permitting the Advisor to be paid directly
from their account held by the custodian. The custodian will send a quarterly statement to the
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client showing all transactions in the account, including the asset management fee amount
withdrawn from the client account. For accounts where direct fee deduction is not possible, Client
will be sent an invoice on a quarterly basis for any outstanding advisory fees due.
Fixed Fees
Some investment advisory clients may choose to pay for investment consulting services or
financial planning services on an annual retainer of up to $15,000 per year. Such fixed fee
arrangements are negotiable at the discretion of the Advisor, and will be billed to clients either
quarterly in arrears or quarterly in advance.
For financial planning clients, ATON may charge a fixed fee of $500 per month for ongoing
financial planning services as contracted for with client in advance. Fixed fees may be negotiated
in advance based at the discretion of the Advisor. Fixed fee-based financial planning clients are
billed on a monthly basis upon completion of work performed.
Alternatively, clients may choose to have ATON provide comprehensive financial planning for a
one-time fixed fee of $5,000, which will be negotiated at the Advisor’s discretion and agreed with
the client in writing. The services included in the financial planning include:
IPS development
•
• Recommendation of an asset allocation and portfolio construction based on the IPS and
capital market expectations
• Analysis of client’s current portfolio including
o Allocation
o Holdings
o Fees
• Comparison of current portfolio vs. proposed
• Provide recommendations for implementation considering factors such as
o Fees
o Active vs. passive investment vehicle analysis to achieve investment objectives
Clients choosing the one-time fee option for comprehensive financial planning will be charged the
fee in advance or in arrears as negotiated with the client. If the fee is charged in advance, the work
will be completed and delivered to the client in less than six months from the date of the agreement.
If the agreement is terminated prior to completion of the comprehensive financial plan and the fee
was paid in advance, the fee paid in advance will be prorated to the date of termination and any
excess will be refunded to client. If the fee was agreed to be paid in arrears, Advisor will calculate
the fees due when the agreement is terminated and invoice the client. Payment is due within five
days of the delivery of the invoice.
Hourly Fees
Some clients will contract to have investment advisory or financial planning advice provided based
on an hourly fee rather than based on a percentage of assets under management. The Advisors
hourly fee will be billed at a rate of $250 per hour. The Advisors hourly fees will be negotiated
and agreed upon by the parties in advance. Hourly fee-based clients are billed on a monthly basis
upon completion of work performed.
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Other
For each of the Advisor's services described above, the Client may terminate these services within
five business days of the effective date of an Agreement signed with the Advisor without any
payment of the Advisor's fee.
All fees paid to ATON for investment advisory services are separate and distinct from the expenses
charged by mutual funds to their shareholders and the product sponsor in the case of variable
insurance products. These fees and expenses are described in each fund’s or variable product’s
prospectus. These fees will generally include a management fee and other fund expenses.
At no time will ATON accept or maintain custody of a client’s funds or securities except for
authorized fee deduction. Client is responsible for all custodial and securities execution fees
charged by the custodian and executing broker-dealer. The Advisors fee is separate and distinct
from the custodian and execution fees.
Certain of ATON’s fees may be payable in advance. Upon termination, any fees paid in advance
will be prorated to the date of termination and any unearned fees will be refunded to client.
Neither ATON nor its supervised persons accept compensation for the sale of securities or other
investment products, including asset-based sales charges or service fees from the sale of mutual
funds.
Item 6 Performance-Based Fees and Side-by-Side Management
Qualified clients, as defined by Rule 205-3 of the Investment Adviser’s Act, may enter into
advisory agreements where ATON is entitled to a performance fee as part or all of its
compensation. Qualified clients must meet one or more of the following requirements:
i. Client is a natural person who, or a company that, immediately after entering into the
contract has at least $1,100,000 under the management of the Advisor;
ii. Client is a natural person who, or a company that, immediately prior to entering into the
contract, has a net worth (together, in the case of a natural person, with assets held jointly
with a spouse) of more than $2,200,000 at the time the contract is entered into (excluding
the equity in the Clients’ primary residence) reduced by any indebtedness that is secured
by the Client’s primary residence in excess of the estimate fair market value of the
residence;
iii. Client is a qualified purchaser as defined in section 2(a)(51)(A) of the Investment Company
Act of 1940 at the time the contract is entered into.
Suitability will be determined through due diligence inquiries determined to be appropriate in the
circumstances by ATON. ATON, at its sole discretion, may reject any client application where
the above financial standards are not met and/or where it reasonably believes the investor lacks the
necessary financial sophistication, who purport to not fully understand ATON’s method of
compensation and the nature of its risks, or who are otherwise deemed to be unsuitable for such
an arrangement.
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The firm may receive a Performance Fee in addition to the Management Fee from private fund
clients. The Performance Fee will be 10% of any capital gain earned by a private fund client in
the event of a sale and/or distribution on the investment securities held in the private fund. The
Performance Fee will be determined on such sale or distribution and payable to ATON
immediately thereafter.
There is an inherent conflict of interest when a firm charges performance-based fees to some
accounts and management fees based on a percentage of assets under management to other
accounts, in that an advisor is incented to favor the accounts from which it will earn higher
compensation. To mitigate this conflict, the firm provides its advisory services to all client
accounts, including those clients who are not charged a performance fee. These services include
evaluation of investor suitability and adhering to the investor risk profile when making investment
decisions, client communications and account reviews that are the same for all clients, and
availability by the firm and supervised persons to meet with clients as necessary. In addition, the
firm maintains trading policies and a Code of Ethics that are intended to deliver consistency, that
no one client is favored over another.
Another conflict of interest concerning accounts with performance-based fees is that the advisor
is incented to use higher risk investments than called for by the client risk profile. Such
investments may generate higher returns, which in turn would generate higher performance-based
fees for the advisor. ATON has a fiduciary obligation to its clients to put the interest of their
clients first over and above the interest of the firm and its supervised persons. In addition, ATON
attempts to further mitigate this conflict by maintaining suitability and employing trading policies
and procedures designed to assist the advisor in further meeting its fiduciary obligations to adhere
to the client’s agreed upon risk profile.
Item 7 Types of Clients
The Advisor will offer its services to individuals, trusts, estates, charitable organizations,
retirement plans, private funds, corporations and other business entities.
The Advisor does not have any minimum requirements for opening or maintaining an account.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
The Advisor utilizes fundamental analysis techniques in formulating investment advice or
managing assets for clients.
Fundamental analysis of businesses involves analyzing its financial statements and health, its
management and competitive advantages and its competitors and markets. Fundamental analysis
is performed on historical and present data but with the goal of making financial forecasts. There
are several possible objectives; to conduct a company stock valuation and predict its probable price
evolution; to make a projection on its business performance; to evaluate its management and make
internal business decisions and to calculate its credit risk.
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The investment strategies the Advisor will implement may include long-term purchases of
securities held at least for one year, short-term purchases for securities sold within a year, trading
of securities sold within 30 days, short sales, margin transactions, and option writing, including
covered options, uncovered options or spreading strategies.
The methods of analysis and investment strategies followed by the Advisor are utilized across all
of the Advisors clients, as applicable. One method of analysis or investment strategy is not more
significant than the other as the Advisor is considering the client’s portfolio, risk tolerance, time
horizon and individual goals. However, the client should be aware that with any trading that occurs
in the client account, the client will incur transaction and administrative costs.
Investing includes the risk that the value of an investment can be negatively affected by factors
specifically related to the investment (e.g., capability of management, competition, new inventions
by other companies, lawsuits against the company, labor issues, patent expiration, etc.), or to
factors related to investing and the markets in general (e.g., the economy, wars, civil unrest or
terrorism around the world, concern about oil prices or unemployment, etc.). Clients need to be
aware that investing in securities involves risk of loss of some or all of their investment that clients
need to be prepared to bear.
Risks of fundamental analysis may include risks that market actions, natural disasters, government
actions, world political events or other events not directly related to the price or valuation of a
specific company’s fundamental analysis can adversely impact the stock price of a company
causing a portfolio containing that security to lose value. Risks may also include that the historical
data and projections on which the fundamental analysis is performed may not continue to be
relevant to the operations of a company going forward, or that management changes or the business
direction of management of the company may not permit the company to continue to produce
metrics that are consistent with the prior company data utilized in the fundamental analysis, which
may negatively affect the Advisor’s estimate of the valuation of the company.
Item 9 Disciplinary Information
Neither ATON nor its management persons have any current or prior reportable legal or
disciplinary events.
Item 10 Other Financial Industry Activities and Affiliations
Neither ATON nor any of its management persons are registered, or have an application pending
to register, as a broker-dealer or a registered representative of a broker-dealer.
Neither ATON nor any of its management persons are registered or have an application pending
to register, as a futures commission merchant, commodity pool operator, a commodity trading
advisor, or an associated person of the foregoing entities.
ATON does not currently have any relationships or arrangements that are material to its advisory
business or clients with either a broker-dealer, municipal securities dealer, or government
securities dealer or broker, investment company or other pooled investment vehicle (including a
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mutual fund, closed-end investment company, unit investment trust, private investment company
or “hedge fund” and offshore fund), other investment advisor or financial planner, futures
commission merchant, commodity pool operator, or commodity trading advisor, banking or thrift
institution, accountant or accounting firm, lawyer or law firm, pension consultant, real estate
broker or dealer or sponsor of syndicator of limited partnerships.
ATON and its Investment Advisor Representatives are also licensed and registered as insurance
agents to sell life, accident and other lines of insurance for various insurance companies.
Therefore, they will be able to purchase insurance products for any client in need of such services
and will receive separate, yet typical compensation in the form of commissions for the purchase
of insurance products. This creates a conflict of interest because of the receipt of additional
compensation by the Investment Advisor Representatives. Clients are not obligated to use ATON
or its Investment Advisor Representatives for insurance products services. However, in such
instances, there is no advisory fee associated with these insurance products and the client will be
made aware of the commissions that are being earned.
ATON may recommend or select other investment advisors for clients. For more specific detail
see the response to Item 4 above.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading
ATON is registered with the SEC and maintains a Code of Ethics pursuant to SEC rule 204A-1.
ATON has adopted a Code of Ethics that sets forth the basic policies of ethical conduct for all
managers, officers, and employees of the adviser. In addition, the Code of Ethics governs personal
trading by each employee of ATON deemed to be an Access Person and is intended to ensure that
securities transactions effected by Access Persons of ATON are conducted in a manner that avoids
any conflict of interest between such persons and clients of the adviser or its affiliates. ATON
collects and maintains records of securities holdings and securities transactions effected by Access
Persons. These records are reviewed to identify and resolve conflicts of interest. ATON will
provide a copy of the Code of Ethics to any client or prospective client upon request.
ATON does not recommend to clients, or buy or sell for client accounts, securities in which the
firm or a related person has a material financial interest.
ATON and/or its investment advisor representatives may from time to time purchase or sell
products that they may recommend to clients. This practice creates conflicts of interest in that
personnel of ATON can take advantage of the advance knowledge of firm securities trading and
trade their personal accounts ahead of the client trades or recommend trades in client accounts that
may affect the price of the securities owned by the Investment Advisor Representatives. To
mitigate these conflicts, ATON has adopted a Code of Ethics as noted above.
ATON requires that its investment advisory representatives follow its basic policies and ethical
standards as set forth in its Code of Ethics.
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Investment Advisor Representatives of ATON may trade for their own accounts securities that are
being traded for client accounts at or about the same time. To mitigate the conflict of interest in
such circumstances, ATON’s policy is to require the trading of all relevant client accounts prior to
the trading of their own accounts. The Chief Compliance Officer examines personal trading
activities of ATON’s personnel to verify compliance with this policy.
Item 12 Brokerage Practices
If requested by the client, ATON may suggest brokers or dealers to be used based on execution
and custodial services offered, cost, quality of service and industry reputation. ATON will consider
factors such as commission price, speed and quality of execution, client management tools, and
convenience of access for both the Advisor and client in making its suggestion.
ATON may receive proprietary research services or other products as a result of recommending a
particular broker which may result in the client paying higher commissions than those obtainable
through other brokers. If ATON does receive such products or services, it will follow procedures
which ensure compliance with Section 28(e) of the Securities Exchange Act of 1934 or applicable
state securities rules.
The firm seeks to obtain the most favorable net results for clients’ price, execution quality, services
and commissions. Although the firm seeks competitive commission rates, it may pay commissions
on behalf of clients which may be higher than those available from other brokers in order to receive
other services. The firm may enter into such transactions so long as it determines in good faith
that the amount of commission paid was reasonable in relation to the value of the brokerage and
research services provided by the broker. The services that may be considered in this
determination of reasonableness may include (1) advice, either directly or through publications or
writing, as to the value of securities, the advisability of investing in, purchasing or selling
securities, and the availability of securities or purchasers or sellers of securities; (2) analysis and
reports concerning issuers, industries, securities, economic factors and trends, portfolio strategy,
and the performance of accounts; or (3) effecting securities transactions and performing functions
incidental thereto. Such research furnished by broker-dealers may be used to service any or all of
ATON’s clients and may be used in connection with accounts other than those that pay
commissions to the broker-dealers providing the research. In particular, third-party research
provided by broker-dealers may be used to benefit all of the firm’s clients. This creates a conflict
of interest in that the firm has an incentive to select or recommend a broker-dealer based on its
interest in receiving the research or other products or services, rather than on the clients’ interest
in receiving most favorable execution.
Benefits received may be used as soft dollars provided that:
• The service is primarily for the benefit of ATON’s clients
• The commission rates are competitive with rates charged by comparable broker-dealers;
and
• ATON does not guarantee a minimum amount of commissions to any broker-dealer.
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ATON does not receive client referrals from any broker-dealer or third party as a result of the firm
selecting or recommending that broker-dealer to clients.
ATON recommends that all clients use a particular broker-dealer for execution and/or custodial
services. The broker-dealer is recommended based on criteria such as, but not limited to,
reasonableness of commissions charged to the client, tools and services made available to the client
and the Advisor, and convenience of access to the account trading and reporting. The client will
provide authority to ATON to direct all transactions through that broker-dealer in the investment
advisory agreement.
As an investment advisory firm, ATON has a fiduciary duty to seek best execution for client
transactions. While best execution is difficult to define and challenging to measure, there is some
consensus that it does not solely mean the achievement of the best price on a given transaction.
Rather, it appears to be a collective consideration of factors concerning the trade in question. Such
factors include the security being traded, the price of the trade, the speed of the execution, apparent
conditions in the market, and the specific needs of the client. ATON’s primary objectives when
placing orders for the purchase and sale of securities for client accounts is to obtain the most
favorable net results taking into account such factors as 1) price, 2) size of order, 3) difficulty of
execution, 4) confidentiality and 5) skill required of the broker. ATON may not necessarily pay
the lowest commission or commission equivalent as specific transactions may involve specialized
services on the part of the broker.
ATON will allow clients to direct brokerage at the firm’s sole discretion. Clients should be aware
that if they direct ATON to a particular broker-dealer for execution ATON may be unable to
achieve most favorable execution of client transactions. Directing brokerage may cost clients more
money than if ATON were to execute transactions at the broker-dealer where it has an established
relationship. The client may pay higher brokerage commissions because ATON may not be able
to aggregate orders to reduce transaction costs or the client may receive less favorable prices.
ATON may combine orders into block trades when more than one account is participating in the
trade. This blocking or bunching technique must be equitable and potentially advantageous for
each such account (e.g. for the purposes of reducing brokerage commissions or obtaining a more
favorable execution price). Block trading is performed when it is consistent with the duty to seek
best execution and is consistent with the terms of ATON’s investment advisory agreements.
Equity trades are blocked based upon fairness to client, both in the participation of their account,
and in the allocation of orders for the accounts of more than one client. Allocations of all orders
are performed in a timely and efficient manner. All managed accounts participating in a block
execution receive the same execution price (average share price) for the securities purchased or
sold in a trading day. Any portion of an order that remains unfilled at the end of a given day will
be rewritten on the following day as a new order with a new daily average price to be determined
at the end of the following day. Due to the low liquidity of certain securities, broker availability
may be limited. Open orders are worked until they are completely filled, which may span the
course of several days. If an order is filled in its entirety, securities purchased in the aggregated
transaction will be allocated among the accounts participating in the trade in accordance with the
allocation statement. If an order is partially filled, the securities will be allocated pro rata based
on the allocation statement. ATON may allocate trades in a different manner than indicated on
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the allocation statement (non-pro rata) only if all managed accounts receive fair and equitable
treatment.
Item 13 Review of Accounts
Investment advisory client accounts, and for ongoing financial planning clients, financial plans,
are monitored on an ongoing basis. Client accounts (and/or financial plans) are reviewed by Marko
Rendic, Managing Member. The nature of the review is to determine if the client account is still
in line with the client’s stated objectives, and that financial plans are still relevant based on the
client’s current circumstances.
The firm also considers conditions that would warrant a review based on market conditions or
changes in client circumstances. Triggering factors may include ATON becoming aware of a
change in client’s investment objective, a change in market conditions, change of employment, or
a change in recommended asset allocation weightings in the account that exceed a predefined
guideline.
The client is encouraged to notify the Advisor and Investment Advisor Representative if changes
occur in his/her personal financial situation that might materially affect his/her investment plan.
The client will receive written statements no less than quarterly from the custodian. In addition,
the client will receive other supporting reports from mutual funds, asset managers, trust companies
or other custodians, insurance companies, broker-dealers and others who are involved with client
accounts. ATON does not provide reports to clients on a predetermined schedule.
Item 14 Client Referrals and Other Compensation
ATON is not compensated by anyone for providing investment advice or other advisory services
except as previously disclosed in this Brochure.
ATON does not directly or indirectly compensate any person who is not a supervised person for
client referrals.
Item 15 Custody
ATON does not have custody of client funds or securities, except for the withdrawal of advisory
fees directly from client accounts. However, as noted in Item 13 above, clients will receive
statements not less than quarterly from the qualified custodian, and we encourage you to review
those statements carefully. Any discrepancies should be immediately brought to the firm’s
attention.
Item 16 Investment Discretion
ATON generally has discretion over the selection and amount of securities to be bought or sold in
client accounts without obtaining prior consent or approval from the client for each transaction.
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However, these purchases or sales may be subject to specified investment objectives, guidelines,
or limitations previously set forth by the client and agreed to by ATON.
Discretionary authority will only be provided upon full disclosure to the client. The granting of
such authority will be evidenced by the client’s execution of an Investment Advisory Agreement
containing all applicable limitations to such authority. All discretionary trades made by ATON
will be in accordance with each client’s investment objectives and goals.
Item 17 Voting Client Securities
ATON will not vote, nor advise clients how to vote, proxies for securities held in client accounts.
The client clearly keeps the authority and responsibility for the voting of these proxies. Also,
ATON cannot give any advice or take any action with respect to the voting of these proxies. The
client and ATON agree to this by contract. Clients will receive proxy solicitations from their
custodian and/or transfer agent.
Item 18 Financial Information
ATON does not require or solicit prepayment of more than $1,200 in fees per client, six months
or more in advance, and is not required to file a balance sheet.
ATON is not aware of any financial condition that will likely impair its ability to meet contractual
commitments to clients. If ATON does become aware of any such financial condition, this
brochure will be updated and clients will be notified.
ATON has never been subject to a bankruptcy petition.
There are no material relationships maintained by ATON or its management persons with any
issuers of securities.
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