View Document Text
TEM 1 - COVER PAGE
Main Office:
19200 Von Karman Avenue
Suite 1050
Irvine, CA 92612
949.253.8888
www.apriem.com
21250 Hawthorne Boulevard
Torrance, CA 90503
888.253.0288
By Appointment
4660 La Jolla Village Drive
San Diego, CA 92122
888.253.0288
By Appointment
Form ADV, Part 2A Brochure
March 26, 2025
This brochure provides information about the qualifications and business practices of Apriem Advisors. If
you have any questions about the contents of this brochure, please contact us at 949.253.8888. The
information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any state securities authority.
Any reference to or use of the terms “registered investment adviser” or “registered” does not imply that
Apriem Advisors or any person associated with Apriem Advisors has achieved a certain level of skill or
training.
Additional information about Apriem Advisors is available on the SEC’s website at www.adviserinfo.sec.gov.
ITEM 2 - MATERIAL CHANGES
The purpose of this page is to inform you of any material changes made to this brochure since the last
annual update.
Changes made since the last annual update, dated February 29, 2024 include:
February 2025
Apriem Advisors has consolidated its advisory service offerings (formerly known as External Account
Management, Enhanced Cash Management, and Direct Indexing Strategies) into Wealth Management
Services. The fee for this service is 0.95% on the first $5 million, 0.75% on the next $5 million, and 0.50%
on the next $10 million, calculated based on the market value of the managed portfolio. Fees for amounts
exceeding the thresholds above are negotiable and will depend on the complexity of the client’s estate.
External Account Management, Enhanced Cash Management, and Direct Indexing Strategies remain as
investment strategies described in item 8 of this brochure.
Apriem has discontinued the Foundational Asset Management Service and related Foundational Asset
Management investment strategy.
For complete details on all Apriem’s services, related fees, and minimum acceptable account sizes, please
refer to Item 4, Item 5, and Item 7 of this Brochure.
2
Apriem Advisors Brochure
ITEM 3 - TABLE OF CONTENTS
TEM 1 - COVER PAGE ............................................................................................................................ 1
ITEM 2 - MATERIAL CHANGES .............................................................................................................. 2
ITEM 3 - TABLE OF CONTENTS .............................................................................................................. 3
ITEM 4 - ADVISORY BUSINESS .............................................................................................................. 5
Description of Advisory Firm .................................................................................................................... 5
Advisory Services Offered ......................................................................................................................... 5
Investment Advice .................................................................................................................................... 6
Limitations on Investments ...................................................................................................................... 7
Tailored Services and Client Imposed Restrictions ................................................................................... 7
Retirement Account Advice ...................................................................................................................... 8
Assets Under Management and Advisement ........................................................................................... 8
ITEM 5 - FEES AND COMPENSATION ..................................................................................................... 8
Fee Schedule ............................................................................................................................................. 8
Billing Method .......................................................................................................................................... 9
Termination ............................................................................................................................................ 10
Other Fees and Expenses ........................................................................................................................ 11
Other Compensation We Receive .......................................................................................................... 11
ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ........................................... 12
ITEM 7 - TYPES OF CLIENTS ................................................................................................................. 12
Account Requirements ........................................................................................................................... 12
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ................................ 13
Methods of Analysis and Investment Strategies .................................................................................... 13
Investing Involves Risk ............................................................................................................................ 17
Specific Security Risks ............................................................................................................................. 17
ITEM 9 - DISCIPLINARY INFORMATION ............................................................................................... 28
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS .............................................. 28
Dual Registration as Insurance Agency................................................................................................... 28
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL
TRADING ............................................................................................................................................ 28
Code of Ethics ......................................................................................................................................... 28
3
Apriem Advisors Brochure
ITEM 12 - BROKERAGE PRACTICES ...................................................................................................... 30
The Custodian and Brokers We Use ....................................................................................................... 30
Brokerage for Client Referrals ................................................................................................................ 33
Aggregation and Allocation of Transactions ........................................................................................... 34
ITEM 13 - REVIEW OF ACCOUNTS ....................................................................................................... 36
Account Reviews ..................................................................................................................................... 36
Account Reporting .................................................................................................................................. 36
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION................................................................ 37
Custodian Support Products and Services .............................................................................................. 37
Due Diligence Expenses .......................................................................................................................... 37
Promoter (Solicitor) Arrangements ........................................................................................................ 37
ITEM 15 - CUSTODY ............................................................................................................................ 38
ITEM 16 - INVESTMENT DISCRETION .................................................................................................. 38
ITEM 17 - VOTING CLIENT SECURITIES ................................................................................................ 39
ITEM 18 - FINANCIAL INFORMATION .................................................................................................. 40
4
Apriem Advisors Brochure
ITEM 4 - ADVISORY BUSINESS
Description of Advisory Firm
Apriem Advisors (also “we” or “us”) is a privately-owned corporation headquartered in Irvine, California.
Founded by Mark K. Iwamoto and Harmon A. Kong, Apriem Advisors has been providing investment
advisory services since 1998. Apriem Advisors is registered as an investment adviser with the U.S.
Securities and Exchange Commission. The firm’s principal owners are Harmon Kong, Rhonda Ducote, and
Benjamin Lau. There is one additional principal who owns under 6% of Apriem Advisors.
Advisory Services Offered
Wealth Management Services
Apriem Advisors offers wealth management services primarily to high-net-worth and ultra-high net worth
individuals and families. Typically, our clients are seeking not just money management but comprehensive
wealth planning. Through Apriem Advisors’ wealth management services, we work with clients to get a
holistic overview of their financial picture to create a customized wealth management approach. Our
wealth management services include advanced or comprehensive financial planning, implementation of
the client’s investment plan through investment management utilizing customized portfolios as well as
the availability of Apriem Total View, an online financial tracking system that allows our clients to
consolidate their total financial picture.
Minimum account requirements are discussed under Item 7 – Types of Clients.
Customized Portfolios
Once we have determined the overall investment approach for the client, we design, monitor, and
evaluate the client’s investment portfolio. The customized portfolios we build are tailored to address the
client’s unique financial needs and preferences. Asset allocations and client portfolio performance may
differ even among clients with similar risk tolerance and objectives.
Charitable Services
Apriem Charitable serves as your partner in philanthropy. We serve 501(c)(3) non-profit organizations
through providing investment management and financial advice for their cash reserve portfolios and
endowments. Portfolios are managed based on the client’s investment objectives, annual distribution
requirements, and unique legal considerations. We will also be available for quarterly meetings with the
Board of Directors and/or the Investment Committee.
Minimum account requirements are discussed under Item 7 – Types of Clients.
Retirement Plan Services
Apriem Retirement Plan Services provides investment-related services to the Plan as a fiduciary within the
meaning of Section 3(21) of ERISA. We assist Plan Sponsors with a broad range of investment options
consistent with ERISA section 404(c) and the regulations thereunder; monitor investment options; provide
5
Apriem Advisors Brochure
investment advice on a regular basis pursuant to a mutual agreement with the Plan or a Plan fiduciary
where the advice will serve as a primary basis for investment decisions with respect to plan assets and
will be individualized based on the particular needs of a plan. For Plan Participants, we provide investment
education, conduct enrollment meetings explaining the benefits of Plan participation, investment
objectives of Plan, investment options, as well as general financial and investment information.
Minimum account requirements are discussed under Item 7 – Types of Clients.
Financial Planning Services
Financial Planning Services is a fee-only service that provides a general overview of a client’s financial
snapshot, along with financial planning advice that may focus on one or a combination of objectives,
depending on the package that Client chooses. The fee for this service ranges between $1,000 and
$10,000 per 12 month period, depending on the complexity of the estate. The number of meetings with
our team ranges from 2 to 8 meetings, based on the complexity of the estate and number of generations
of a client's family that Apriem Advisors is working with.
Our financial planning services do not include preparation of any kind of income tax, gift, or estate tax
returns or preparation of any legal documents, including wills or trusts. However, we may work together
with clients’ CPAs and attorneys to coordinate services for the client.
Apriem Advisors is a licensed insurance agency and does receive commissions on the sale of insurance
products purchased by clients. For more information about these fees, please see Other Compensation
We Receive in Item 5 below.
Investment Advice
Depending on the client’s account strategy, we typically use the following types of securities in our
ongoing management:
• Equity securities, such as stocks and foreign securities listed on US exchanges (ADRs)
• Fixed income securities, such as corporate and government bonds, preferred stocks, and TIPS
• Exchange traded funds (ETFs), open-end investment companies (mutual funds), exchange traded
notes (ETNs), and closed-end investment companies
• Alternative investments, such as commodity funds, gold funds, inverse ETFs and other funds
(leveraged and unleveraged), real estate investment funds, and registered hedge funds (upon
additional discussion with the client)
• Money market funds and cash
Apriem Advisors will offer investment advice on investments held by the client at the start of an advisory
relationship. We also occasionally offer advice regarding additional types of investments if they are
appropriate to address the individual needs, goals, and objectives of the client or in response to client
6
Apriem Advisors Brochure
inquiry. We describe the material investment risks for many of the securities that we recommend under
the heading Specific Security Risks in Item 8 below.
We discuss our discretionary authority below under Item 16 - Investment Discretion. For more
information about the restrictions clients can put on their accounts, see Tailored Services and Client
Imposed Restrictions in this item below.
Limitations on Investments
In some circumstances, Apriem Advisors’ advice is limited to certain types of securities. For example, when
we provide services to participants in an employer-sponsored plan, the participant may be limited to
investing in securities included in the plan’s investment options. Therefore, Apriem Advisors can only
select investments from among the available options, and will not recommend other securities, even if
we believe there may be better options elsewhere. Similarly, if Apriem Advisors is managing assets within
an annuity, Apriem Advisors is limited to those investment options made available by the insurance
company.
Tailored Services and Client Imposed Restrictions
We believe every client is unique. Each has highly individual preferences, resources, and challenges.
Therefore, we begin every client relationship by getting to know the client, so that we can better
understand their financial circumstances. Only then can we develop an investment strategy and wealth
management approach that is specifically suited to our clients’ needs. Apriem Advisors manages client
accounts based on the investment strategies discussed below under Item 8 - Methods of Analysis,
Investment Strategies, and Risk of Loss. We apply the strategy for each client, based on the client’s
individual circumstances and financial situation. We make investment decisions for clients based on
information the client supplies about their financial situation, goals, and risk tolerance. Our
recommendations may not be suitable if the client does not provide us with accurate and complete
information. It is the client’s responsibility to keep Apriem Advisors informed of any changes to their
investment objectives or restrictions.
For certain clients or groups of clients, Apriem Advisors may implement trading platforms and strategies
tailored specifically to these client groups. For example, clients who seek more aggressive trading
strategies may be grouped together, as well as clients who only want equities in their portfolios.
In addition, we recognize that the Wealth Manager working with a particular client has unique insight into
the appropriate investment decisions to be made for that client’s account. While Apriem Advisors’
investment team generally selects and manages client portfolios, the Wealth Managers are consulted with
respect to the objectives and restrictions of their clients’ accounts and may, in their discretion, elect not
to participate in certain securities investments for some or all of their clients’ accounts.
7
Apriem Advisors Brochure
Clients may also request other restrictions on the account, such as when a client needs to keep a minimum
level of cash in the account or does not want us to buy or sell certain specific securities. We reserve the
right to not accept and/or terminate management of a client’s account if we feel that the client-imposed
restrictions would limit or prevent us from meeting or maintaining the client’s investment strategy.
Retirement Account Advice
When we provide non-discretionary investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Securities Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable, which are laws
governing retirement accounts. The receipt of our advisory fee for making a recommendation creates a
conflict of interest under ERISA/IRC with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interest ahead of yours. For example, if we recommend that
you rollover assets from one retirement account to another and we will receive increased compensation
as a result of that recommendation, we have a conflict that requires us to operate under this special rule.
Assets Under Management and Advisement
As of 12/31/2024:
Regulatory Assets Under Management (RAUM)
Discretionary Assets
Non-Discretionary Assets
Total RAUM
Assets Under Advisement
Total Assets
$ 1,217,297,274
$ 11,847,970
$ 1,229,145,244
$ 851,620
$ 1,229,996,864
ITEM 5 - FEES AND COMPENSATION
Fee Schedule
Apriem Advisors charges annual advisory fees for advisory services based on a percentage of the
quarter-end market value of the managed portfolio per the following schedule:
Fee for Wealth Management Services:
Quarter-End Portfolio Balance
First $5,000,000
Next $5,000,000
Next $10,000,000
Greater than $20,000,000
Annual Fee
0.95%
0.75%
0.50%
Negotiable
8
Apriem Advisors Brochure
Institutional Pricing (corporate, pension, high net worth)
Minimum $10,000,000
Flat 0.75%
Some clients who engaged Apriem for advisory services under Apriem’s former service offerings are
billed at a different fee rate.
Fee for Charitable Services (501(c)(3) non-profit organizations only):
0% (no charge)
• For portfolios under $1M
• Once the portfolio reaches over $1M and going forward (regardless of account value), see
below:
Quarter-End Portfolio Balance
First $1,000,000
Next $4,000,000
Next $5,000,000
Next $10,000,000
Annual Fee
0.50%
0.45%
0.40%
0.30%
Fee for Retirement Plan Services:
Quarter End Portfolio Balance
Minimum $5,000
Annual Fee
Flat 0.75%
We typically aggregate related client accounts for the purpose of calculating the advisory fees applicable
to each client. At our discretion, we will negotiate our fees with clients, offer reduced fees for clients with
a longstanding relationship or may choose to waive fees altogether for certain client or family accounts.
Fees negotiations are based on various factors including a pre-existing relationship with the client or a
new client’s relationship with existing clients. We also have existing clients under historical or alternative
fee arrangements, including fixed fee advisory arrangements, which are no longer offered to new clients.
The fee schedule above does not include the cost of securities or insurance products recommended within
the plan or associated trading costs or commissions (described in Other Fees and Expenses Clients May
Pay, below).
Fee for Financial Planning Services exclusively (Per Project, more details in Billing Method section):
Ranges between $1,000 and $10,000 depending on complexity of the estate
Billing Method
Other than for services mentioned separately below, Apriem Advisors’ advisory fees are payable quarterly
in arrears based on the account market value of managed assets on the last day of the calendar quarter.
Account market value includes accrued income and before margin balances. Valuations are provided to
Apriem Advisors from the underlying custodian by direct download from the custodian and/or client
statements. In the event a security is not priced by the client’s custodian or Apriem Advisors believes that
the custodian’s price does not adequately represent investment value, we may obtain a price from the
9
Apriem Advisors Brochure
issuer of the security or other independent third-party or otherwise take steps to “fair value” the security,
in accordance with Apriem Advisors’ internal valuation procedures.
Quarterly fees are adjusted on a time-weighted basis for additions or withdrawals during a quarter. The
client’s quarterly fee will reflect pro-rated additions and/or reductions.
With client authorization, we will typically withdraw our advisory fee automatically from the client’s
account each quarter upon instruction to the client’s independent custodian. We may make alternative
arrangements at the client’s request. All clients will receive brokerage statements from the custodian no
less frequently than quarterly. The custodian statement will show the deduction of the advisory fee.
For Retirement Plan Services only:
Your plan’s Third-Party Administrator (TPA) will calculate & debit the fees from either your plan or
participant accounts. Fees are payable quarterly in arrears based on the account market value of managed
assets on the last day of the calendar quarter, without any adjustment to additions or withdrawals during
the quarter on a time-weighted basis. A summary of plan asset values is provided to Apriem Advisors from
the TPA as basis of their calculation of the management fees. Depending on your plan agreement with the
TPA, they will typically withdraw our consulting fee automatically from your plan or participant accounts
each quarter. Requests for alternative arrangements, brokerage statements, and other matters are
handled by your TPA.
For Financial Planning Services Only:
Financial Planning fees are nonrefundable and are payable as follows:
• 50% downpayment due upon engagement prior to the creation of the financial plan
• 50% balance must be paid in full before presentation of the financial plan
Financial Planning fees are nonrefundable. Delivery of the written financial plan is contingent upon full
payment of the financial planning fees. If Client upgrades to any of our AUM-based services within a year
from initial Financial Planning engagement, financial planning fees will be applied to the AUM-based fees.
Each Financial Planning Services engagement period is not to exceed a 12-month rolling period. If Client
chooses to renew for an additional 12-month period Apriem may extend a discount for that new
engagement period at our discretion.
Termination
Either party may terminate the advisory agreement at any time by providing ten (10) days written notice
to the other party. In the event client terminates the advisory agreement, Apriem Advisors will not
liquidate any securities in the client’s account, unless authorized in writing by the client to do so. In the
event of the client’s death or disability, Apriem Advisors will continue management of the client’s account
until Apriem Advisors is notified of the client’s death or disability and given alternative instructions by an
authorized party. Upon notice of termination, we will calculate the final fees due for services provided
10
Apriem Advisors Brochure
through the date of termination. Any advisory fees that we have earned for the services provided will be
due upon termination. We will prorate the fee due based on the effective date of termination.
For Financial Planning Services only: Either party may terminate the financial planning agreement at any
time by giving ten (10) days written notice of such termination to the other party. Financial Planning Fees
are nonrefundable.
Other Fees and Expenses
Apriem Advisors’ fees do not include custodian fees. Any brokerage commissions, stock transfer fees, and
other similar charges that are incurred in connection with transactions for a client’s account will be paid
out of the assets in the client’s account and are in addition to the advisory fees the client pays to Apriem
Advisors. See Item 12 - Brokerage Practices below for more information.
An annual account maintenance fee, currently at $45, will be charged to a client with an account set-up
specifically to hold legacy positions in securities that are considered unsupervised, but that are still
monitored and reported on as part of the client’s overall assets under management. This fee is subject to
change upon written notice to the Client. As applicable, this fee is also described in Attachment B of
Apriem Advisors’ Management Agreement.
While consideration is given to the lowest cost share class, commission costs are sometimes prohibitive
and as such any mutual fund shares held in a client’s account may be subject to deferred sales charges,
12b-1 fees, and other fund-related expenses. The fund’s prospectus fully describes the fees and expenses.
All fees paid to us for investment advisory services are separate and distinct from the fees and expenses
charged by mutual funds. Mutual funds pay advisory fees to their managers, which are indirectly charged
to all holders of the mutual fund shares. Clients with mutual funds in their portfolios are effectively paying
both Apriem Advisors and the mutual fund manager for the management of their assets.
If, as part of an insurance needs analysis, the client decides to purchase the insurance products we
recommend, the client may pay commissions or other transaction-related fees on these insurance
products.
For Enhanced Cash Management Strategy only: Client pays 0.10% to 0.20% directly to the third-party
Subadvisor in addition to Apriem’s fee schedule. Fees can differ between clients.
For Direct Indexing Strategies only: Client pays 0.15% to 0.25% directly to the outsourced manager in
addition to Apriem’s fee schedule, depending on a number of factors including dollar amount of assets
under management, selected strategy, and other factors. Fees can differ between clients.
Other Compensation We Receive
Apriem Advisors is also a licensed insurance agency in California doing business as Apriem Insurance
Services. Some personnel of Apriem Advisors are licensed as insurance agents with Apriem Insurance
Services, and in some instances other unaffiliated insurance companies (see below under Item 10 – Other
11
Apriem Advisors Brochure
Financial Industry Activities and Affiliations). Apriem Insurance Services, as a licensed insurance agency,
does receive commissions on insurance products purchased by clients. As licensed insurance agents for
Apriem Insurance Services, Apriem personnel do not directly receive commissions. On certain legacy
relationships, some personnel receive commissions on products sold through unaffiliated insurance
companies.
Insurance activities only account for a small fraction of our revenues (approximately <1% in the past year).
The insurance commissions Apriem Insurance Services receives are separate from any advisory fees that
a client may pay to us for investment advisory services. This presents a conflict of interest because Apriem
Insurance Services or our licensed personnel may have an incentive to recommend insurance products for
which they are paid a commission. When recommending commissionable products to clients, we have a
duty to only recommend products that are suitable for the client. Clients are not obligated to act on any
insurance recommendations or place any transactions through Apriem Insurance Services or our affiliated
insurance agents if they decide to follow our recommendations.
ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
Apriem Advisors does not offer performance-based fees to new clients; however, we have clients with
existing performance-based fee arrangements. Performance fee arrangements are only available for
clients that meet certain internal and regulatory qualifications. Managing accounts under different fee
arrangements may create a conflict of interest. Performance-based fee arrangements may create a
conflict of interest for portfolio managers as they may have incentives to:
1. allocate investment opportunities that they believe might be the most profitable to performance-
based fee accounts; and/or
2. make investments with more risk or that are more speculative than those that might be
recommended under a different fee arrangement.
We have adopted policies and procedures reasonably designed to address these types of conflicts.
Specifically, we seek to allocate investment opportunities between accounts on a fair and equitable basis
over time and prevent non-suitable investments in client accounts.
ITEM 7 - TYPES OF CLIENTS
Apriem Advisors generally provides investment advisory services to high-net-worth clients, including
individuals and families, trusts and estates, and individual participants of retirement plans. In addition, we
offer advisory services to pension and profit-sharing plans, charitable organizations, and businesses.
Account Requirements
For new advisory accounts, we generally require a minimum relationship size of $500,000 to open or
maintain an account.
Charitable Services
12
Apriem Advisors Brochure
Only available to 501(c)(3) non-profit organizations and do not have a minimum acceptable account size.
Retirement Plan Services
Available for defined contribution and defined pension plans, with a minimum of $5,000 to open an
account.
Enhanced Cash Management Strategy
A minimum of $250,000 is required to open a new account; Enhanced Cash Management Strategy is not
available to our Schwab Advisor Network (SAN) clients.
External Account Management Strategy and Financial Planning Services
No minimum acceptable account size.
We may reduce or waive the account minimum requirements at our discretion, and existing clients may
be maintained at lower minimums.
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF
LOSS
Methods of Analysis and Investment Strategies
Tactical Index (TI) Strategies
The TI strategy applies active technical analysis methods to a diversified mix of passive ETF investments
to determine buy/sell trigger points. Technical analysis is the primary factor in managing accounts under
the TI strategy. Technical analysis requires price movement data which can translate into price trends
sufficient to dictate a market entry or exit decision. In a trendless or erratic market, a technical method
may fail to identify trends requiring action. In addition, technical methods may overreact to minor price
movements, establishing positions contrary to overall price trends, which may result in losses. Finally, a
technical trading method may underperform other trading methods when fundamental factors dominate
price moves within a given market. Momentum strategies such as TI may be subject to a possible decline
in effectiveness due to increasing numbers of investors using the same or substantially similar strategies.
Passive Index (PI) Strategies
The PI investment strategies will typically hold a combination of exchange-traded funds (ETFs), mutual
funds, as well as open and closed-end funds. A combination of technical and top-down analysis is
implemented in the security selection process, with strategies ranging from aggressive growth to all fixed
income, depending on the client’s investment objectives, risk tolerance, time horizon, and unique
circumstances.
13
Apriem Advisors Brochure
Apriem Index (AI) Strategies
Similar to the PI investment strategies, AI strategies will typically hold a combination of exchange-traded
funds (ETFs), mutual funds, as well as open and closed-end funds. Compared to PI, AI strategies will have
an expanded list of security holdings and may have some value or growth tilt.
Global Allocation
Our clients’ financial objectives are the cornerstone of our portfolio design and implementation. Through
our Wealth Management Services, Apriem Advisors creates customized asset allocation mixes tailored to
the specific needs of each client. We generally use diversification in an effort to optimize the risk and
potential return of a portfolio, with strategies ranging from aggressive growth to all fixed income,
depending on the client’s investment objectives, risk tolerance, time horizon, and unique circumstances.
Since we treat each client account uniquely, client portfolios with similar investment objectives and asset
allocation goals may own different securities. Timing and tax factors also influence our investment
decisions.
Retirement Plan Services
We provide investment-related services to the Plan as a fiduciary within the meaning of Section 3(21) of
ERISA. This involves recommending investment lineup for the plan based on criteria that have been
established by the plan sponsor, but we do not have discretion over plan investments. The plan sponsor
still ultimately makes all final decisions and is the party responsible for taking action on the
recommendations. As an ERISA 3(21) Fiduciary, we are required to use, with respect to the Plan, the same
care, skill, prudence, and due diligence under the circumstances then prevailing that experienced
investment professionals acting in a like capacity and fully familiar with such matters would use in like
activities.
In assisting the Plan Sponsor with the selection of broad range of investment options, a combination of
technical and top-down analysis is implemented in the security selection process, with strategies ranging
from conservative to aggressive asset allocation to give plan participants a diversified list of investment
options. Clients maintain discretion and control of their plan’s investments, approve/disapprove the fund
lineup as well as any recommended changes over time.
External Account Management Strategies
Client grants Apriem discretionary authority to invest and rebalance the accounts as appropriate given
Client’s investment objectives. We utilize Pontera, a third-party Order Management System, to facilitate
investment management to implement asset allocation and opportunistic rebalancing strategies on behalf
of the client. Apriem is limited by the universe of investments offered by the Account’s Custodian. These
investments will likely include mutual funds, stocks, and exchange traded funds (ETFs), but may also
include money market accounts, structured notes, investments with third-party managers or private
placement funds. A combination of technical, top-down, historical performance, and fee analysis is
14
Apriem Advisors Brochure
implemented in the security selection process, with strategies ranging from conservative to aggressive
asset allocation, depending on the client’s risk profile.
Enhanced Cash Management Strategies
We utilize third-party discretionary Subadvisor that offers a separately managed account program (the
Platform) which is designed to provide access to a broad array of investment strategies. Apriem may select
one or more investment strategies on the Platform, which are implemented in client accounts by the third-
party Subadvisor. If needed, the third-party Subadvisor will deviate from a model to account for account-
specific considerations, such as tax-management and liquidity needs. These investments will likely include
individual bonds, municipals, corporates, treasuries, and money markets. Apriem reviews client accounts
at least quarterly and will evaluate performance of the third-party Subadvisor at least annually.
Direct Indexing Strategies
We utilize third-party discretionary Subadvisor that offers a separately managed account program (the
Platform), which is designed to provide access to a broad range of investment strategies. Apriem may
select one or more investment strategies on the Platform, which are implemented in client accounts by
the third-party Subadvisor. If needed, the third-party Subadvisor will deviate from a model to account for
account-specific considerations, such as tax-management and liquidity needs. These investments will
likely include individual stocks, bonds, and exchange traded funds (stocks and bonds). Apriem reviews
client accounts at least quarterly and will evaluate performance of the third-party Subadvisor at least
annually.
Methods of Analysis for Selecting Securities
Apriem Advisors selects suitable categories of investments based on the clients’ attitudes about risk and
their need for capital appreciation or income. Different instruments involve different levels of exposure
to risk. Within each investment category, we select individual securities with characteristics that are most
consistent with the client’s objectives. We deal with any client restrictions on an account-by-account
basis.
General Approach
Typically, client accounts will be composed using one or more of the following security types:
Mutual funds and ETFs: Mutual funds offer the dual advantages of expert management and
diversification. We rely on quantitative and qualitative criteria to select the managers for inclusion in our
clients’ portfolios. Once a fund has made the grade, we continue to monitor its performance to confirm
that it adheres to its style discipline and delivers consistent performance. Growth investments may
include small- and mid-cap stock mutual funds, international stock mutual funds, and sector and index
exchange traded funds (ETFs).
15
Apriem Advisors Brochure
Equity investments: Stocks have, historically, offered investors the best long-term investment
performance relative to bonds and cash, although they also have greater risk. We use fundamental
research, technical analysis, and proprietary quantitative rules-based selection approach to identify
companies with strong market leadership and those that have demonstrated consistent operating
performance, earnings growth. We look for investment in (a) high quality growing businesses, which have
consistently exhibited superior operating performance and revenue growth and (b) high quality mature
businesses, which have consistently exhibited superior operating performance and dividend growth. The
strategy uses a combination of Morningstar’s robust research framework and Apriem’s quantitative rules-
based selection approach.
Once selected, stocks are monitored to confirm they remain attractively valued and offer attractive
potential for return. When a company’s stock no longer meets these criteria, we will sell it.
We also seek to invest in companies that have created value by providing shareholders with consistent
operating performance over time. To pursue the strategy’s primary goal of total return, we rely on
fundamental research, technical analysis, and proprietary quantitative rules-based selection approach to
identify stocks that we believe are undervalued.
At times, Apriem Advisors may purchase newly-issued and other equity securities that have a limited
trading history. While these securities do not necessarily meet the investment criteria described above,
we may purchase them for client portfolios based on anticipated future growth.
Fixed-income investments: Bonds can provide stable, predictable streams of income and add diversity to
a stock portfolio that may reduce overall portfolio volatility. We use a combination of taxable and tax-
free, corporate and government fixed-income securities, bond mutual funds, preferred stocks, and TIPS
to pursue our clients’ portfolio objectives. Our selection process relies on quantitative comparisons of
credit quality, duration, and yield spread analysis.
Alternative investments: For additional diversity, we may include alternative investments in our clients’
portfolios, such as commodity funds, precious metal funds, currency investments, broad market and
sector inverse ETFs and other funds (leveraged or unleveraged), master limited partnerships (MLPs) and
real estate investment funds. We may also make investments in hedge funds and non-publicly traded
limited partnerships upon additional discussion with the client.
Other Strategies
Upon client request, we may manage client accounts according to other strategies. Rather than employing
an asset allocation method, these strategies may use a more opportunistic approach to choosing
investments.
In addition, a client may at any time direct us to make an investment of his or her own choosing.
Investments directed by the client may be in securities that Apriem Advisors does not recommend for
other clients and may involve risks not described in this brochure.
16
Apriem Advisors Brochure
Investment Strategies for Managing Portfolios
In determining entry and exit points for securities in customized accounts, we use fundamental analysis
and proprietary quantitative rules-based selection approach to determine whether the security still meets
our investment criteria. We, at times, also use technical analysis factors in an effort to predict favorable
conditions for buying and/or selling a security. Technical analysis is the primary factor used in managing
the TI strategy.
Apriem Advisors primarily seeks to hold securities for the longer-term, but at times uses short-term
trades, short sales, and margin leverage when in Apriem Advisors’ judgment they are appropriate for a
particular account or given market condition. These strategies increase the risk in a client’s portfolio. Short
selling includes the risk of theoretically unlimited loss if the security sold short rises in value as opposed
to falling in value and if the short sale is not covered by a similar security. While the use of margin
borrowing or leveraged funds can increase returns, it can also magnify losses. Clients are responsible for
the payment of any margin charges. Portfolio strategies are determined based on the client’s situation
and risk tolerance, and clients may specifically request that Apriem Advisors limit or avoid the use of these
strategies in their accounts. We also consider additional strategies upon discussion with the client.
Investing Involves Risk
Investing in securities always involves the risk that you will lose money. Before investing in the securities
markets, clients should be prepared to bear that risk. Over time, a client’s account value will fluctuate. At
any time, your assets may be worth more or less than the amount you invested. As with any investment
strategy, there is no guarantee that our strategies will be successful. Apriem Advisors makes no
guarantees or promises that our market analysis will be accurate or the investment strategies we use will
be successful.
Apriem Advisors exercises our discretionary authority to invest in securities that we believe are
appropriate for the client, based on our understanding of the client’s risk tolerance and investment
objectives. We have generally summarized below what we feel are relevant risks broadly relating to the
types of securities we primarily invest in for client accounts; however, securities may be subject to
additional risks that are specific to that security or issuer, and we cannot and do not attempt to cover all
risks that clients may be exposed to within their portfolios. Clients are strongly encouraged to review the
prospectus disclosures and offering documents relating to the securities held in their portfolios if they
have any questions, as these documents discuss in more detail the risks relating to the particular product.
These documents are provided to the client by the client’s custodian/broker. Clients with questions
regarding a particular security should contact Apriem Advisors or the custodian/broker.
Specific Security Risks
General Risks of Owning Securities
The prices of securities held in client accounts and the income they generate may decline in response to
certain events taking place around the world. These include events directly involving the issuers of
securities held in a client’s account (or underlying assets of mutual funds), conditions affecting the general
17
Apriem Advisors Brochure
economy, and overall market changes. Other contributing factors include local, regional, or global
political, social, or economic instability and governmental or governmental agency responses to economic
conditions. Finally, currency, interest rate, and commodity price fluctuations may also affect security
prices and income.
Mutual Funds (Open-end Investment Company)
A mutual fund is a company that pools money from many investors and invests the money in stocks,
bonds, short-term money-market instruments, other securities or assets, or some combination of these
investments. The portfolio of the fund consists of the combined holdings it owns. Each share represents
an investor’s proportionate ownership of the fund’s holdings and the income those holdings generate.
The price that investors pay for mutual fund shares is the fund’s per share net asset value (NAV) plus any
shareholder fees that the fund imposes at the time of purchase (such as sales loads).
Mutual funds have benefits such as professional management, diversification, affordability, and liquidity.
However, they also have features that some investors might view as disadvantages:
Costs Despite Negative Returns
Mutual funds charge investors sales charges, annual fees, and other expenses regardless of how the fund
performs. Depending on the timing of their investment, investors may also have to pay taxes on any
capital gains distribution they receive. This includes instances where the fund went on to perform poorly
after purchasing shares.
Lack of Control
Investors typically cannot ascertain the exact make-up of a fund’s portfolio at any given time, nor can they
directly influence which securities the fund manager buys and sells or the timing of those trades.
Price Uncertainty
With an individual stock, investors can obtain real-time (or close to real-time) pricing information with
relative ease by checking financial websites or by calling a broker or your investment adviser. Investors
can also monitor how a stock’s price changes from hour to hour—or even second to second. By contrast,
with a mutual fund, the price at which an investor purchases or redeems shares will typically depend on
the fund’s NAV, which the fund might not calculate until many hours after the investor placed the order.
In general, mutual funds must calculate their NAV at least once every business day, typically after the
major U.S. exchanges close.
Different Types of Funds
When it comes to investing in mutual funds, investors have literally thousands of choices. Each type has
different features and different risks and rewards. Generally, the higher the potential return, the higher
the risk of loss.
Money Market Funds
Money market funds have relatively low risks, compared to other mutual funds (and most other
investments). By law, they can invest in only certain high quality, short-term investments issued by the
18
Apriem Advisors Brochure
U.S. Government, U.S. corporations, and state and local governments. Money market funds try to keep
their net asset value (NAV), which represents the value of one share in a fund, at a stable $1.00 per share.
However, the NAV may fall below $1.00 if the fund’s investments perform poorly. Investor losses have
been rare, but they are possible. Money market funds pay dividends that generally reflect short-term
interest rates, and historically the returns for money market funds have been lower than for either bond
or stock funds. That is why “inflation risk,” the risk that inflation will outpace and erode investment returns
over time, can be a potential concern for investors in money market funds.
Bond Funds
Bond funds generally have higher risks than money market funds, largely because they typically pursue
strategies aimed at producing higher yields. Unlike money market funds, the SEC’s rules do not restrict
bond funds to high quality or short-term investments. Because there are many different types of bonds,
bond funds can vary dramatically in their risks and rewards.
Some of the risks associated with bond funds include:
There is a possibility that companies or other issuers may fail to pay their debts (including the debt owed
Credit Risk
to holders of their bonds). Consequently, this affects mutual funds that hold these bonds. Credit risk is
less of a factor for bond funds that invest in insured bonds or U.S. Treasury Bonds. By contrast, those that
invest in the bonds of companies with poor credit ratings generally will be subject to higher risk.
There is a risk that the market value of the bonds will go down when interest rates go up. Because of this,
Interest Rate Risk
investors can lose money in any bond fund, including those that invest only in insured bonds or U.S.
Treasury Bonds. Funds that invest in longer-term bonds tend to have higher interest rate risk.
Issuers may choose to pay off debt earlier than the stated maturity date on a bond. For example, if interest
Prepayment Risk
rates fall, a bond issuer may decide to “retire” its debt and issue new bonds that pay a lower rate. When
this happens, the fund may not be able to reinvest the proceeds in an investment with as high a return or
yield.
Stock Funds
Although a stock fund’s value can rise and fall quickly (and dramatically) over the short term, historically
stocks have performed better over the long term than fixed income investments like corporate bonds,
government bonds, and treasury securities. Overall “market risk” poses the greatest potential danger for
investors in stocks funds. Stock prices can fluctuate for a broad range of reasons—such as the overall
strength of the economy or demand for particular products or services. Not all stock funds are the same.
For example:
Growth funds focus on stocks that may or may not pay a regular dividend but have the potential for large
Growth Funds
capital gains. These funds favor companies expected to grow earnings, which could result in stock prices
19
Apriem Advisors Brochure
rising faster than the economy and may be smaller and less seasoned companies. The smaller and less
seasoned companies that may be in a growth fund have a greater risk of price volatility. Growth stocks,
which can be priced on future expectations rather than current results, may decline substantially when
expectations are not met, or general market conditions weaken.
Equity income funds stress current income over growth and may invest in stocks that pay regular
Equity Income Funds
dividends. These funds are subject to dividend payout risk, which is the possibility that a number of the
companies in which the fund invests will reduce or eliminate the dividend on the securities held by the
fund.
Funds that invest in companies with mid-range market capitalizations involve additional risks. The
Mid Cap Funds
securities of these companies may be more volatile and less liquid than the securities of larger companies.
Funds that invest in stocks of small companies involve additional risks. Smaller companies typically have
Small Cap Funds
higher risk of failure and are not as established as larger blue-chip companies are. Historically, smaller-
company stocks have experienced a greater degree of market volatility than the overall market average.
International investments are subject to additional risks, including currency fluctuation, political
International Funds
instability, and potential illiquid markets.
Funds that invest in foreign securities of smaller, less-developed countries involve special additional risks.
Emerging Market Funds
These risks include, but are not limited to currency risk, political risk and risk associated with varying
accounting standards. Investing in emerging markets may accentuate these risks.
Alternative investments fall outside the three traditional asset types (stocks, bonds, and cash). Alternative
Alternative Investment Funds
investments include hedge funds, managed futures, real estate, commodities and derivatives contracts.
Each fund is subject to specific risks, depending on the nature of the fund. These types of investments
may have additional or enhanced risks. Clients should carefully review the prospectus disclosures and
offering documents of these products, which contain important information about the specific risks of the
product.
Equity Securities
Equity securities represent an ownership position in a company. Equity securities typically consist of
common stocks. The prices of stocks and the income they generate (such as dividends) fluctuate based
on, among other things, events specific to the company that issued the shares, conditions affecting the
general economy and overall market changes, changes or weakness in the business sector the company
does business in, and other factors.
20
Apriem Advisors Brochure
Small Capitalization Equity Securities
Investing in smaller companies may pose additional risks as it is often more difficult to value or dispose of
small company stocks, more difficult to obtain information about smaller companies, and the prices of
their stocks may be more volatile than stocks of larger, more established companies. Clients should have
a long-term perspective and, for example, be able to tolerate potentially sharp declines in value.
Debt Securities (Bonds)
Issuers use debt securities to borrow money. Generally, issuers pay investors periodic interest and repay
the amount borrowed either periodically during the life of the security and/or at maturity. Alternatively,
investors can purchase other debt securities, such as zero-coupon bonds, which do not pay current
interest, but rather are priced at a discount from their face values and their values accrete over time to
face value at maturity. The market prices of debt securities fluctuate depending on such factors as interest
rates, credit quality, and maturity. In general, market prices of debt securities decline when interest rates
rise and increase when interest rates fall. The longer the time to a bond’s maturity, the greater its interest
rate risk.
Certain additional risk factors relating to debt securities include:
When interest rates are declining, investors have to reinvest their interest income and any return of
Reinvestment Risk
principal, whether scheduled or unscheduled, at lower prevailing rates.
Inflation causes tomorrow’s dollar to be worth less than today’s; in other words, it reduces the purchasing
Inflation Risk
power of a bond investor’s future interest payments and principal, collectively known as “cash flows.”
Inflation also leads to higher interest rates, which in turn leads to lower bond prices.
Debt securities may be sensitive to economic changes, political and corporate developments, and interest
Interest Rate and Market Risk
rate changes. Investors can also expect periods of economic change and uncertainty, which can result in
increased volatility of market prices and yields of certain debt securities. For example, prices of these
securities can be affected by financial contracts held by the issuer or third parties (such as derivatives)
relating to the security or other assets or indices.
Debt securities may contain redemption or call provisions entitling their issuers to redeem them at a
Call Risk
specified price on a date prior to maturity. If an issuer exercises these provisions in a lower interest rate
market, the account would have to replace the security with a lower yielding security, resulting in
decreased income to investors.
Usually, a bond is called at or close to par value. This subjects investors that paid a premium for their bond
to a risk of lost principal. In reality, prices of callable bonds are unlikely to move much above the call price
if lower interest rates make the bond likely to be called.
21
Apriem Advisors Brochure
If the issuer of a debt security defaults on its obligations to pay interest or principal or is the subject of
Credit Risk
bankruptcy proceedings, the account may incur losses or expenses in seeking recovery of amounts owed
to it.
There may be little trading in the secondary market for particular debt securities, which may affect
Liquidity and Valuation Risk
adversely the account's ability to value accurately or dispose of such debt securities. Adverse publicity and
investor perceptions, whether or not based on fundamental analysis, may decrease the value and/or
liquidity of debt securities.
It may be possible to reduce the risks described above through diversification of the client’s portfolio and
by credit analysis of each issuer, as well as by monitoring broad economic trends and corporate and
legislative developments, but there can be no assurance that we will be successful in doing so. Credit
ratings for debt securities provided by rating agencies reflect an evaluation of the safety of principal and
interest payments, not market value risk. The rating of an issuer is a rating agency’s view of past and future
potential developments related to the issuer and may not necessarily reflect actual outcomes. There can
be a lag between the time of developments relating to an issuer and the time a rating is assigned and
updated.
Securities with Equity and Debt Characteristics
Apriem Advisors may invest in securities for client accounts that have a combination of equity and debt
characteristics. These securities may at times behave more like equity than debt or vice versa. Some types
of convertible bonds, preferred stocks or other preferred securities automatically convert into common
stocks or other securities at a stated conversion ratio and some may be subject to redemption at the
option of the issuer at a predetermined price. These securities, prior to conversion, may pay a fixed rate
of interest or a dividend. Because convertible securities have both debt and equity characteristics, their
values vary in response to many factors, including the values of the securities into which they are
convertible, general market and economic conditions, and convertible market valuations, as well as
changes in interest rates, credit spreads and the credit quality of the issuer.
These securities may include hybrid securities, which also have equity and debt characteristics. Such
securities are normally at the bottom of an issuer's debt capital structure. As such, they may be more
sensitive to economic changes than more senior debt securities. Investors may also view these securities
as more equity-like by the market when the issuer or its parent company experience financial problems.
The prices and yields of nonconvertible preferred securities or preferred stocks generally move with
changes in interest rates and the issuer’s credit quality, similar to the factors affecting debt securities.
Apriem Advisors will treat nonconvertible preferred securities as debt for asset allocation purposes.
Reverse Convertible Notes (RCN)
Apriem Advisors may utilize RCNs in client portfolios. When an investor purchases an RCN, they are
receiving a yield-enhanced bond tied to the price of the issuer’s underlying equity. The investor does not
22
Apriem Advisors Brochure
own the underlying equity and is unable to participate in any upside appreciation from it. Instead, the
issuer receives a put option on the underlying equity in exchange for making higher coupon payments
during the life of the note. The investor is speculating that the value of the underlying equity will remain
stable or go up, while the issuer is hedging against a falling equity price.
In the best-case scenario, the value of the underlying equity stays above a pre-determined price or rises,
and the investor receives a high coupon for the life of the investment and the return of the full principal
in cash at maturity. In the worst-case scenario, the value of the underlying equity drops below the pre-
determined price, and the issuer pays back the investor’s principal in the form of the depreciated equity,
resulting in a loss of some or all of the investor’s principal (offset only partially by the monthly or quarterly
interest payments received).
An RCN might make sense for an investor who wants a higher stream of current income than is currently
available from other bonds or bank products. However, in exchange for these higher yields, investors in
RCNs take on significantly greater risk of the loss of all or some of their principal.
Exchange-Traded Funds (ETFs)
An ETF is a type of Investment Company (usually, an open-end fund or unit investment trust) containing
a basket of stocks. Typically, the objective of an ETF is to achieve returns similar to a particular market
index, including sector indexes. An ETF is similar to an index fund in that it will primarily invest in securities
of companies that are included in a selected market. Unlike traditional mutual funds, which can only be
redeemed at the end of a trading day, ETFs trade throughout the day on an exchange. Like stock mutual
funds, the prices of the underlying securities and the overall market may affect ETF prices. Similarly,
factors affecting a particular industry segment may affect ETF prices that track that particular sector.
Leveraged ETFs seek to deliver multiples of the performance of the index or benchmark they track. Some
ETFs are “inverse” or “short” funds, meaning that they seek to deliver the opposite of the performance of
the index or benchmark they track. Some funds are both short and leveraged, meaning that they seek to
achieve a return that is a multiple of the inverse performance of the underlying index. Most leveraged
and inverse ETFs “reset” daily, meaning that they are designed to achieve their stated objectives on a daily
basis. Due to the effect of compounding, their performance over longer periods of time can differ
significantly from the performance (or inverse of the performance) of their underlying index or benchmark
during the same period of time. This effect is magnified by the use of leverage. Therefore, inverse and
leveraged ETFs that are reset daily typically are unsuitable for retail investors who plan to hold them for
longer than one trading session, particularly in volatile markets. Apriem Advisors may make use of
leveraged inverse ETFs as a hedge for clients with significant exposure to a particular asset class, such as
equities, and may hold these securities for longer than a few days at a time. We may choose a leveraged
inverse ETF rather than an unleveraged inverse ETF because it allows us to allocate less capital to the
hedge. There is uncertainty about the effectiveness of using a leveraged inverse ETF as a hedge over a
long holding period.
23
Apriem Advisors Brochure
Closed-end Fund
Closed-end funds do not continually offer their shares for sale. Rather, they sell a fixed number of shares
at one time, after which the shares typically trade on a secondary market, such as the New York Stock
Exchange or the NASDAQ Stock Market. Risk factors pertaining to closed-end funds vary from fund to
fund. The following list of risk factors provides a review of those associated with generalized closed-end
fund investing. Not every risk factor in this list will pertain to each closed-end fund. In addition to the risks
described above in Mutual Funds, closed-end funds are subject to the following risks:
Valuation Risk
Common shares may trade above (a premium) or below (a discount) the net asset value (NAV) of the
trust/fund’s portfolio. At times, discounts could widen, or premiums could shrink, which could either
dilute positive performance or compound negative performance. There is no assurance that discounted
funds will appreciate to their NAV.
Fluctuating Dividends in Actively Managed Portfolios
The composition of the trust/fund’s portfolio could change, which, all else being equal, could cause a
reduction in dividends paid to common shares. Certain closed-end funds invest in common stocks. There
is no guarantee of dividends from these common stocks. Fluctuations in dividend levels over time, up and
down, are to be expected.
Obligations Backed by the "Full Faith and Credit" of the U.S. Government
U.S. government obligations include the following types of securities:
U.S. Treasury Securities
U.S. Treasury securities include direct obligations of the U.S. Treasury, such as Treasury bills, notes, and
bonds. For these securities, the U.S. government unconditionally guarantees the payment of principal and
interest, resulting in the highest possible credit quality. Fluctuations in interest rates subject U.S. Treasury
securities to variations in market value. However, they are paid in full when held to maturity.
Federal Agency Securities
Certain U.S. government agencies and government-sponsored entities guarantee the timely payment of
principal and interest with the backing of the full faith and credit of the U.S. government. Such agencies
and entities include The Federal Financing Bank (FFB), the Government National Mortgage Association
(Ginnie Mae), the Veterans Administration (VA), the Federal Housing Administration (FHA), the Export-
Import Bank (Exim Bank), the Overseas Private Investment Corporation (OPIC), the Commodity Credit
Corporation (CCC) and the Small Business Administration (SBA).
Other Federal Agency Obligations
Additional federal agency securities neither are direct obligations of, nor guaranteed by, the U.S.
government. These obligations include securities issued by certain U.S. government agencies and
government-sponsored entities. However, they generally involve some form of federal sponsorship: some
operate under a government charter; specific types of collateral back some; the issuer’s right to borrow
from the Treasury supports some; and only the credit of the issuing government agency or entity supports
24
Apriem Advisors Brochure
others. These agencies and entities include but are not limited to the Federal Home Loan Bank, Federal
Home Loan Mortgage Corporation (Freddie Mac), Federal National Mortgage Association (Fannie Mae),
and the Tennessee Valley Authority and Federal Farm Credit Bank System.
Municipal Bonds
Municipal bonds are debt obligations generally issued to obtain funds for various public purposes,
including the construction of public facilities. Municipal bonds pay a lower rate of return than most other
types of bonds. However, because of a municipal bond’s tax-favored status, investors should compare the
relative after-tax return to the after-tax return of other bonds, depending on the investor’s tax bracket.
Investing in municipal bonds carries the same general risks as investing in bonds in general. Those risks
include interest rate risk, reinvestment risk, inflation risk, market risk, call or redemption risk, credit risk,
and liquidity and valuation risk. Investing in municipal bonds carries risk unique to these types of bonds,
which may include:
Legislative Risk
Legislative risk includes the risk that a change in the tax code could affect the value of taxable or tax-
exempt interest income.
Tax-Bracket Changes
Municipal bonds generate tax-free income, and therefore pay lower interest rates than taxable bonds.
Investors who anticipate a significant drop in their marginal income-tax rate may benefit from the higher
yield available from taxable bonds.
Liquidity Risk
The risk that investors may have difficulty finding a buyer when they want to sell and may be forced to
sell at a significant discount to market value. Liquidity risk is greater for thinly traded securities such as
lower-rated bonds, bonds that were part of a small issue, bonds that have recently had their credit rating
downgraded or bonds sold by an infrequent issuer. Municipal bonds may be less liquid than other bonds.
Credit Risk
Credit risk includes the risk that a borrower will be unable to make interest or principal payments when
they are due and therefore default. To reduce investor concern, insurance policies, that guarantee
repayment in the event of default, back many municipal bonds.
Municipal Bonds of a Particular State
Municipal bonds are debt obligations generally issued to obtain funds for various public purposes,
including the construction of public facilities. Securities issued by California municipalities are more
susceptible to factors adversely affecting issuers of California securities. For example, in the past,
California voters have passed amendments to the state's constitution and other measures that limit the
taxing and spending authority of California governmental entities, and future voter initiatives may
adversely affect California municipal bonds.
25
Apriem Advisors Brochure
Inflation-indexed Bonds
Apriem Advisors may invest for client accounts in inflation-indexed bonds issued by governments, their
agencies or instrumentalities and corporations. The principal amount of an inflation-indexed bond adjusts
to changes in the level of the consumer price index. In the case of U.S. Treasury inflation-indexed bonds,
there is a guarantee on repayment of the original bond principal upon maturity (as adjusted for inflation).
Therefore, the principal amount of such bonds cannot fall below par even during a period of deflation.
However, there is no guarantee on the current market value of these bonds, so they fluctuate with the
rise and fall of yields. The interest rate for inflation-indexed bonds is fixed at issuance as a percentage of
this adjustable principal. Accordingly, the actual interest income may both rise and fall as the principal
amount of the bonds adjusts in response to movements of the consumer price index. For example,
typically interest income would rise during a period of inflation and fall during a period of deflation.
Real Estate Investment Trusts
Securities issued by real estate investment trusts (REITs) primarily invest in real estate or real estate-
related loans. Equity REITs own real estate properties, while mortgage REITs hold construction,
development and/or long-term mortgage loans. Changes in the value of the underlying property of the
trusts, the creditworthiness of the issuer, property taxes, interest rates, tax laws, and regulatory
requirements, such as those relating to the environment all can affect the values and liquidity of REITs.
Both types of REITs are dependent upon management skill, the cash flows generated by their holdings,
the real estate market in general, and the possibility of failing to qualify for any applicable pass-through
tax treatment or failing to maintain any applicable exemptive status afforded under relevant laws.
Master Limited Partnerships (MLPs)
MLPs are publicly traded partnerships that trade mainly on the New York Stock Exchange and/or the
NASDAQ, the same as stocks. With a few exceptions, MLPs hold and operate assets related to the
transportation and storage of energy (certain MLPs may have commodity risk). Most publicly traded
companies are corporations. Corporate earnings are usually taxed twice. The business entity is taxed on
any money it makes and then shareholders are taxed on the earnings the company distributes to them.
In the 1980s, Congress allowed public trading of certain types of companies as partnerships instead of as
corporations. The main advantage a partnership has over a corporation is that partnerships are “pass
through” entities for tax purposes. This means that the company does not pay any tax on its
earnings. Distributions are still taxed, but this avoids the problem of double taxation that most publicly
traded companies face. Congress requires that any company designated as an MLP has to produce 90%
of its earnings from “qualified resources” (natural resources and real estate). Most MLPs are involved in
energy infrastructure, i.e., things like pipelines. MLPs are required to pay minimum distributions to limited
partners. A contract establishes the payments, so distributions are predictable. Otherwise, the
shareholders could find the company in breach of contract.
In addition to general business risks, MLPs bear the following risks:
26
Apriem Advisors Brochure
The main advantage of an MLP is its tax-advantaged status under the current Internal Revenue Code.
Risk of Regulation or Change
Therefore, changes in the tax code resulting in the loss of its preferential treatment could significantly
affect the viability of MLP investments.
It is commonly thought that MLPs perform better when interest rates are low, making their yield higher
Interest Rate Risk
in relation to the safest investments, such as Treasury bills and securities that are guaranteed by the U.S.
government. Consequently, MLPs may perform better during periods of declining or relative low interest
rates and more poorly during periods of rising or high interest rates.
MLPs are pass-through entities, passing earnings through to limited partners. Investors must be aware
Tax Risk
that there are potentially significant tax implications of investing in MLPs and they should consult with
their tax advisor before investing in these securities. For example, income allocated to organizations that
are exempt from federal income tax, including IRAs and other retirement plans, may be allocated
unrelated business taxable income from a master limited partnership and this income could be taxable to
them.
Investing Outside the U.S.
Investing outside the United States may involve additional risks of foreign investing. These risks may
include currency controls and fluctuating currency values, and different accounting, auditing, financial
reporting, disclosure, and regulatory and legal standards and practices. Additional factors may include
changing local, regional, and global economic, political, and social conditions. Further, expropriation,
changes in tax policy, greater market volatility, different securities market structures, and higher
transaction costs can be contributors. Finally, various administrative difficulties, such as delays in clearing
and settling portfolio transactions or in receiving payment of dividends can also lead to additional risk.
Investments in developing countries can further heighten the risks described above. A developing country
may be in the earlier stages of its industrialization cycle with a low per capita gross domestic product
(“GDP”) and a low market capitalization to GDP ratio relative to those in the United States and the
European Union. Historically, the markets of developing countries have been more volatile than the
markets of developed countries.
American Depository Receipts (ADRs)
An ADR is a stock that trades in the United States but represents a specified number of shares in a foreign
corporation. Investors buy and sell ADRs on American markets just like regular stocks. Banks and
brokerage firms issue/sponsor ADRs. ADRs are subject to additional risks of investing in foreign securities,
including, but not limited to, less complete financial information available about foreign issuers, less
market liquidity, more market volatility, and political instability. In addition, currency exchange-rate
fluctuations affect the U.S. dollar-value of foreign holdings. Some ADRs and ordinary shares of foreign
securities pay dividends, and many foreign countries impose dividend withholding taxes up to 30%.
Depending on a custodian’s ability to reclaim any withheld foreign taxes on dividends, taxable accounts
27
Apriem Advisors Brochure
may be able to recoup a portion of these taxes by use of the foreign tax credit. However, tax-exempt
accounts, to the extent they pay any foreign withholding taxes, may not be able to utilize the foreign tax
credit. Therefore, investors may be unable to recover any foreign taxes withheld on dividends of foreign
securities or ADRs.
Cash and Cash Equivalents
Cash and cash equivalents are the most liquid of investments. Cash and cash equivalents are considered
very low-risk investments meaning, there is little risk of losing the principal investment. Typically, low risk
also means low return and the interest an investor can earn on this type of investment is low relative to
other types of investing vehicles.
ITEM 9 - DISCIPLINARY INFORMATION
Apriem Advisors and our personnel seek to maintain the highest level of business professionalism,
integrity, and ethics. Neither Apriem Advisors nor our personnel have any disciplinary information to
disclose under this item.
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Dual Registration as Insurance Agency
Apriem Advisors is also a licensed insurance agency in California doing business as Apriem Insurance
Services (license number 0D94551). Apriem Advisors is primarily devoted to our investment advisory
activities. However, at times insurance contracts are utilized as a risk management tool in particular family
situations. Some personnel of Apriem Advisors are licensed as insurance agents of Apriem Insurance
Services and other unaffiliated insurance companies. See Other Compensation We Receive under Item 5
– Fees and Compensation, for details about the compensation we receive from
insurance
recommendations.
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Code of Ethics
Apriem Advisors believes that we owe clients the highest level of trust and fair dealing. As part of our
fiduciary duty, we place the interests of our clients ahead of the interests of the firm and our personnel.
We have adopted a Code of Ethics that emphasizes the high standards of conduct that Apriem Advisors
seeks to observe. Apriem Advisors personnel are required to conduct themselves with integrity at all times
and follow the principles and policies detailed in our Code of Ethics.
Apriem Advisors’ Code of Ethics attempts to address specific conflicts of interest that either we have
identified or that could likely arise. Apriem Advisors personnel are required to follow clear guidelines from
28
Apriem Advisors Brochure
the Code of Ethics in areas such as gifts and entertainment, other business activities, prohibitions of
insider trading, and adherence to applicable securities laws.
Apriem Advisors will provide a complete copy of the Code of Ethics to any client or prospective client upon
request.
Personal Trading Practices
Individuals who make securities recommendations to clients, or who have access to nonpublic information
regarding any clients’ purchase or sale of securities, are subject to personal trading policies governed by
our Code of Ethics. Apriem Advisors or our personnel may trade in securities for our own accounts. The
securities we trade in may be the same securities we recommend to clients, or they may be different
securities that we do not feel are appropriate for clients. This includes related securities (e.g., warrants,
options, or futures). A conflict of interest could arise when Apriem Advisors or our personnel trade in the
same securities as clients. We may have an incentive to take investment opportunities from clients for
our own benefit, favor our personal trades over client transactions when allocating trades, or to use the
information about the transactions we intend to make for clients to our personal benefit by trading ahead
of clients.
Our policies to address these conflicts include the following:
1. The client receives the opportunity to act on investment recommendations prior to and in
preference to accounts of Apriem Advisors and our personnel.
2. Apriem Advisors prohibits trading in a manner that takes personal advantage of our knowledge
of client transactions or price movements caused by client transactions.
3.
If we wish to purchase or sell the same security as we recommend or take action to purchase or
sell for a client, we may trade in a combined order with clients; otherwise, we may generally not
trade until 24 hours after client trades were executed in a particular security.
4. Pre-clearance is required on certain personal trades of our personnel.
5. Apriem Advisors requires our personnel to report personal securities transactions on a quarterly
basis. We get duplicate statements of employees’ brokerage accounts.
6. Conflicts of interest also may arise when Apriem Advisors personnel have access to Limited
Offerings or IPOs, including private placements or public or private offerings of interests in limited
partnerships or any thinly traded securities, as a result of their position with Apriem Advisors.
Given the inherent potential for conflict, Limited Offerings and IPOs demand extreme care.
Apriem Advisors’ personnel are prohibited from purchasing or participating in IPOs and are
required to obtain pre-approval from our Chief Compliance Officer before trading in Limited
Offerings.
29
Apriem Advisors Brochure
7. Because these policies are intended to protect the interests of clients, we may make exceptions
where we feel clients would not be harmed.
Aggregation with Client Orders
Apriem Advisors may aggregate orders for clients in the same securities in an effort to seek best execution,
negotiate more favorable commission rates, and/or allocate differences in prices, commissions, and other
transaction costs equitably among our clients. These are benefits of aggregating orders that we might not
obtain if we placed those orders independently.
For separately-managed strategies such as Direct Indexing Strategies and Enhanced Cash Management,
trades are aggregated by the subadvisor.
On occasion, Apriem Advisors may aggregate trades in like securities among client accounts with accounts
of Apriem Advisors and our personnel. This presents a potential conflict of interest as we may have an
incentive to allocate more favorable executions to our own accounts or the accounts of our personnel.
Our policies for aggregating trades are described under Aggregation and Allocation of Transactions in
Item 12.
ITEM 12 - BROKERAGE PRACTICES
The Custodian and Brokers We Use
Clients open one or more accounts in their own name at an independent qualified custodian (generally a
broker-dealer, bank, trust company, or other financial institution). With the exception of held-away
accounts, Apriem Advisors requires that clients use Charles Schwab & Co., Inc. (“Schwab”), registered
broker-dealer, members SIPC, as the qualified custodian (the “Custodian”). We are independently owned
and operated, and unaffiliated with the Custodian. The Custodian will hold client assets in a brokerage
account and buy and sell securities when we instruct them to do so.
By requiring clients to use the Custodian, Apriem Advisors believes we may be able to more effectively
manage the client’s portfolio, achieve favorable execution of client transactions, and overall lower the
costs to the portfolio. Clients may not direct Apriem Advisors to place trades through any outside brokers.
Not all investment advisers require their clients to trade through specific brokerage firms. Occasionally,
Apriem Advisors will place trades for client accounts held at the Custodian with a different broker-dealer
(see Client Brokerage and Custody Costs, below).
How We Select Brokers/Custodians
We seek to recommend a custodian/broker who will hold client assets and execute transactions on terms
that are, overall, most advantageous when compared to other available providers and their services. We
consider a wide range of factors, including, among others:
1. Combination of transaction execution services and asset custody services (generally without a
separate fee for custody)
30
Apriem Advisors Brochure
2. Capability to execute, clear, and settle trades (buy and sell securities for client accounts)
3. Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
4. Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds,
etc.)
5. Availability of investment research and tools that assist us in making investment decisions
6. Quality of services
7. Competitiveness of the price of those services (commission rates, other fees, etc.) and willingness
to negotiate the prices
8. Reputation, financial strength, and stability
9. Prior service to Apriem Advisors and our other clients
10. Availability of other products and services that benefit us, as discussed below (see Products and
Services Available to Us From Schwab)
Client Brokerage and Custody Costs
For our clients’ accounts that the Custodians maintain, the Custodians generally do not charge separately
for custody services. However, the Custodians receive compensation by charging commissions or other
fees on trades that it executes or that settle into clients’ custodial accounts. In particular, Schwab’s
commission rates applicable to our client accounts were negotiated based on the condition that our
clients collectively maintain a total of at least $10 million of their assets in accounts at Schwab. This
commitment benefits our clients because the overall commission rates they pay are lower than they
would be otherwise.
In addition to commissions, the Custodians charge a flat dollar amount as a “prime broker” or “trade
away” fee for each trade that we have executed by a different broker-dealer but where the securities
bought or the funds from the securities sold are deposited (settled) into a client’s custodial account. These
fees are in addition to the commissions or other compensation the client pays the executing broker-
dealer. Because of this, in order to minimize trading costs, we have the client’s Custodian execute most
trades for client accounts. We have determined that having the Custodians execute most trades is
consistent with our duty to seek “best execution” of client trades. Best execution means the most
favorable terms for a transaction based on all relevant factors, including those listed above (see How We
Select Brokers/Custodians).
Products and Services Available to Us from Custodians
The description below applies specifically to the products and services available through Schwab, the
primary custodian used for clients. Schwab Advisor Services™ (formerly called Schwab Institutional®) is
Schwab’s business serving independent investment advisory firms like us. They provide Apriem Advisors
and our clients with access to their institutional brokerage, trading, custody, reporting, and related
services, many of which are not typically available to Schwab retail customers. Schwab also makes
available various support services. Some of those services help us manage or administer our clients’
accounts; others help us manage and grow our business. Schwab’s support services generally are available
on an unsolicited basis (we don’t have to request them) and at no charge to us as long as our clients
31
Apriem Advisors Brochure
collectively maintain a total of at least $10 million of their assets in accounts at Schwab. If our clients
collectively have less than $10 million in assets at Schwab, Schwab may charge us quarterly service fees.
Following is a more detailed description of Schwab’s support services:
Services That Benefit Our Clients
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab’s services described in this
paragraph generally benefit our clients and their accounts.
Services That May Not Directly Benefit Our Clients
Schwab also makes available to us other products and services that benefit us but may not directly benefit
our clients or their accounts. These products and services assist us in managing and administering our
clients’ accounts. They include investment research, both Schwab’s own and that of third parties. We may
use this research to service all or a substantial number of our clients’ accounts, including accounts not
maintained at Schwab. In addition to investment research, Schwab also makes available software and
other technology that:
1. Provide access to client account data (such as duplicate trade confirmations and account
statements)
2. Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
3. Provide pricing and other market data
4. Facilitate payment of our fees from our clients’ accounts
5. Assist with back-office functions, recordkeeping, and client reporting
Services That Generally Benefit Only Us
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include:
1. Educational conferences and events
2. Consulting on technology, compliance, legal, and business needs
3. Publications and conferences on practice management and business succession
4. Access to employee benefits providers, human capital consultants, and insurance providers
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Schwab has also discounted or waived its fees for some of these services,
reimbursed Apriem Advisors for the cost of the conference or related expenses, or pay all or a part of a
third party’s fees as a means of reimbursement for Apriem Advisors having covered the cost of a
conference itself. Schwab may also provide us with other benefits, such as occasional business
entertainment of our personnel.
32
Apriem Advisors Brochure
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits us because we do not have to produce or purchase
them. We do not have to pay for Schwab’s services so long as our clients collectively keep a total of at
least $10 million of their assets in accounts at Schwab. Beyond that, these services are not contingent
upon us committing any specific amount of business to Schwab in trading commissions. The $10 million
minimum may give us an incentive to recommend that clients maintain accounts with Schwab, based on
our interest in receiving Schwab’s services that benefit our business rather than based on our clients’
interest in receiving the best value in custody services and the most favorable execution of their
transactions. This is a potential conflict of interest. We believe, however, that our selection of Schwab as
custodian and broker is in the best interests of our clients.
Apriem Advisors primarily supports our selection of Schwab by the scope, quality, and price of Schwab’s
services (see How We Select Brokers/Custodians, above) and not Schwab’s services that benefit only us.
As of the date of this brochure we had over $1 billion in client assets under management, and we do not
believe that requiring our clients to collectively maintain at least $10 million of those assets at Schwab in
order to avoid paying Schwab quarterly service fees presents a material conflict of interest.
Schwab Advisor Services Advisory Board membership
Landon Yoshida, VP-Wealth Management & Principal of Apriem Advisors serves on the Schwab Advisor
Services Advisory Board (the “Advisory Board”). As described above, Apriem may require that clients
establish brokerage accounts with Charles Schwab & Co., Inc. (“Schwab”) to maintain custody of the
clients’ assets and effect trades for their accounts. The Advisory Board consists of representatives of
independent investment advisory firms who have been invited by Schwab management to participate in
meetings and discussions of Schwab Advisor Services’ services for independent investment advisory firms
and their clients. Generally, Board members serve for two-year terms. Mr. Yoshida’s term ends January
2026. Advisory Board members enter into a nondisclosure agreement with Schwab under which they
agree not to disclose confidential information shared with them. This information generally does not
include material nonpublic information about the Charles Schwab Corporation, whose common stock is
listed for trading on the New York Stock Exchange (symbol SCHW). The Advisory Board meets in person
or virtually approximately twice per year and has periodic conference calls scheduled as needed. Advisory
Board members are not compensated by Schwab for their service, but Schwab does pay for or reimburse
Advisory Board members’ travel, lodging, meals, and other incidental expenses incurred in attending
Advisory Board meetings. Schwab may also provide members of the Advisory Board a fee waiver for
attendance at Schwab conferences such as IMPACT.
Brokerage for Client Referrals
Schwab Advisor Network
Apriem Advisors maintains a book of clients referred by Schwab through our participation in Schwab
Advisor Network® (“the Service”). Schwab designed the Service to help investors find an independent
investment advisor. Schwab is a broker-dealer independent of, and unaffiliated with, Apriem Advisors.
Schwab does not supervise us and has no responsibility for our management of clients’ portfolios or other
33
Apriem Advisors Brochure
advice or services we provide. Apriem Advisors pays Schwab fees to receive client referrals through the
Service. Our participation in the Service may raise potential conflicts of interest, as described below.
Participation Fee
Apriem Advisors pays Schwab a Participation Fee on all referred clients’ accounts custodied at Schwab
and a Non-Schwab Custody Fee on all accounts maintained at, or transferred to, another custodian. The
Participation Fee we pay is a percentage of the fees the client pays to us, or a percentage of the value of
the assets in the client’s account subject to a minimum Participation Fee. Apriem Advisors pays Schwab
the Participation Fee as long as the referred client’s account remains in custody at Schwab. Schwab bills
us for the Participation Fee quarterly and Schwab may increase, decrease, or waive the fee from time to
time. Apriem Advisors pays the Participation Fee and not the client. We have agreed not to charge clients
referred through the Service fees or costs greater than the fees or costs we normally charge to clients
with similar portfolios who were not referred through the Service.
Non-Schwab Custody Fee
Apriem Advisors generally pays Schwab a Non-Schwab Custody Fee if Schwab does not maintain custody
of a referred client’s account, or if we transfer assets in the account away from Schwab. This Fee does not
apply if the client was solely responsible for the decision not to maintain custody at Schwab. The Non-
Schwab Custody Fee is a one-time payment equal to a percentage of the assets placed with a custodian
other than Schwab. The Non-Schwab Custody Fee is higher than the Participation Fees Apriem Advisors
would generally pay in a single year. This means we have an incentive to recommend that referred clients
maintain custody of their accounts at Schwab.
Schwab bases the Participation Fee and Non-Schwab Custody Fee on assets in accounts of our clients
referred by Schwab and those referred clients’ family members living in the same household. This means
that we have incentive to encourage household members of clients referred through the Service to
maintain custody of their accounts and execute transactions at Schwab and to instruct Schwab to debit
our fees directly from their accounts.
Aggregation and Allocation of Transactions
Apriem Advisors places trades on our client’s behalf in the following ways:
1. Block trades - Apriem Advisors may use block trades for buying securities in many accounts or
selling securities over many accounts holding that particular security. In this way, all clients
participating in the block trade get the same execution price and, in some instances, more
favorable pricing due to larger orders sometimes taking precedence over smaller orders on the
exchanges. Block trades are allocated by either percentage allocation per account or by round-lot
allocation per account that approximates the percentage allocation method. In cases where we
are trading the same security for clients held at multiple custodians, we will implement a trading
rotation or other reasonable process in an effort to equitably allocate trades among clients and
not favor any group of clients. Clients at one custodian may get different prices than clients at
another custodian.
34
Apriem Advisors Brochure
Example:
Percentage Allocation – Buy of 10,000 shares of ABC stock @ $20.00/share
Each account receives allocation of 2% weighting of portfolio value. If portfolio value equals
$100,000, account would receive $2,000 of ABC stock or 100 shares.
Round-lot allocation – Buy of 10,000 shares of ABC stock @ $20.00/share
Each account receives allocation of 2% weighting of portfolio value. If portfolio value equals
$80,000, account would be entitled to $1,600 of ABC stock or 80 shares. Apriem Advisors would
typically round up purchase to round lot of 100 shares in this instance.
In many cases, Apriem Advisors allocates varying percentages to different accounts based on a
number of factors including client preferences, account risk parameters (larger percentage
allocations given to more aggressive accounts), current portfolio allocation and make-up,
previously purchased shares in the same security, and risk characteristics of the underlying
security.
Block trades that are partially executed or not completely filled are allocated by the same method
as explained above on a pro-rated basis. Some accounts may be excluded on partial fills if the
amount of the purchase transaction would result in too small a holding and pose liquidity
problems on future selling of that security.
Accounts are chosen to participate in particular security transactions based upon the best
judgment of the trading team, account risk profiles, client preferences and parameters, current
portfolio make-up, previously owned shares in the same security, and risk characteristics of the
underlying security.
Accounts participating in the block transaction will pay their individual transaction costs for the
trade.
2.
Individual Trades per Account Level – In customized portfolios, Apriem Advisors will often place
trades on an individual account level basis rather than by block trading. We believe that to truly
provide a customized approach to each client, every account should be evaluated, monitored,
analyzed and structured one-by-one. While this may take more time and more man-hours to
accomplish, it is what Apriem Advisors believes in and promises to each client. The following are
additional reasons why we may trade accounts individually or in addition to block trading means:
a. Client preferences and restrictions (e.g., no tobacco stocks)
b. Client risk guidelines and parameters
c. Client tax situations
d. Varying size of accounts
e. Low cost-basis holdings
f. Concentrated stock positions
35
Apriem Advisors Brochure
g. Large cash weightings at time of acceptance of account
h. Dollar-cost averaging in or out of market
i. Multiple client accounts with different objectives
j. Covered stock positions
ITEM 13 - REVIEW OF ACCOUNTS
Account Reviews
Other than for services mentioned separately below, we monitor securities in client portfolios on a
continuous basis and review all client accounts on a rolling schedule,-- at minimum quarterly. The
investment team headed by the CIO conducts account reviews. We typically offer to meet with clients on
a quarterly basis to review the client’s portfolio, and on an annual basis to review the client’s financial
plan and overall strategy.
For Retirement Plan Services, we meet with Plan Sponsors on a periodic basis for the selection,
construction, monitoring and review of investment recommendations. We also offer to meet with Plan
Participants to provide investment education.
For Financial Planning Services, depending on the agreed-upon package, clients will meet with the
Financial Planning Team up to 8 times within a 12-month rolling period.
Account Reporting
Each client, other than for services mentioned separately below, receives a written statement from the
custodian that includes an accounting of all holdings and transactions in the account for the reporting
period. Access to account information is also available to clients 24 hours a day through Schwab’s web
site. In addition, each quarter Apriem Advisors provides more detailed written reports to clients, generally
including the client’s quarterly fee statement, current asset allocation, portfolio performance, portfolio
holdings, and other relevant reports.
For External Account Management, your plan documents will come from your TPA or plan
sponsor/administrator. In addition, each quarter Apriem Advisors provides more detailed written reports
to clients, generally including the client’s quarterly fee statement, current asset allocation, portfolio
performance, portfolio holdings, and other relevant reports.
For Financial Planning Services, each client will receive a written copy of their financial plan, electronically
in-person, or via mail.
Exception: For Retirement Plan Services, your plan documents will come from your TPA.
36
Apriem Advisors Brochure
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION
Custodian Support Products and Services
We receive an economic benefit from our Custodians in the form of the support products and services
they make available to us and other independent investment advisors. These products and services, how
they benefit us, and the related conflicts of interest are described above (see Item 12 – Brokerage
Practices). We do not base particular investment advice, such as buying particular securities for our
clients, on the availability of these products and services to us.
Due Diligence Expenses
Securities issuers may also pay directly or reimburse Apriem Advisors for costs, such as travel expenses
and conference fees, relating to our due diligence review of the issuer’s product. Accepting these
payments/reimbursements could be a conflict of interest, particularly if the payments/reimbursements
facilitate Apriem Advisors in ultimately recommending the product to our clients. Apriem Advisors accepts
these payments on a case-by-case basis, subject to our internal practices, when we believe the payments
do not hinder our ability to objectively evaluate the product. The availability or receipt of these
payments/reimbursements is not a consideration for us in deciding whether or not to invest in a product.
Promoter (Solicitor) Arrangements
Apriem has contractual agreements with unaffiliated individuals and/or organizations (“promoters”).
These promoters refer clients to us. When a promoter introduces a client to Apriem, we pay that promoter
a referral fee in accordance with the requirements of Rule 206(4)-1 of the Investment Advisers Act of
1940. If a promoter introduces a client to Apriem, the promoter will disclose at the time of the solicitation
whether they are or are not a current client of the firm; whether they will receive any cash or non-cash
compensation for the referral; and a statement that the receipt of compensation for a referral creates a
conflict of interest. In addition, the promoter will provide each prospective client with a copy of a written
statement disclosing the terms and conditions of the arrangement between Apriem and the promoter,
including the compensation the promoter will receive from Apriem and any material conflicts of interest
on the part of the promoter as a result of the referral arrangement.
Client referred by an unaffiliated promoter do not pay a higher fee than they would if they had hired
Apriem directly.
For more information on client referrals and solicitation arrangements, see disclosure above under
Brokerage for Client Referrals under Item 12 – Brokerage Practices section.
As disclosed under Item 5 - Fees and Compensation section in this brochure, persons providing investment
advice on behalf of Apriem Advisors may also be licensed insurance agents. For information on the
conflicts of interest this presents, and how Apriem Advisors addresses these conflicts, refer to Item 5 -
Fees and Compensation.
37
Apriem Advisors Brochure
ITEM 15 - CUSTODY
Apriem Advisors has limited custody of some of our clients’ funds or securities when the clients authorize
us to deduct our management fees directly from the client’s account. Apriem Advisors is also deemed to
have custody of clients’ funds or securities when clients have standing authorizations with their custodian
to move money from a client’s account to a third-party (“SLOA”) and under that SLOA authorize us to
designate the amount or timing of transfers with the custodian. The SEC has set forth a set of standards
intended to protect client assets in such situations, which we follow. An independent qualified custodian
(generally a broker-dealer, bank, trust company, or other financial institution) holds clients’ funds and
securities – Apriem Advisors does not act as custodian for any client. Clients will receive statements
directly from your qualified custodian at least quarterly. The statements will reflect the client’s funds and
securities held with the qualified custodian as well as any transactions that occurred in the account,
including the deduction of Apriem Advisors’ fee. Clients should carefully review the account statements
you receive from your qualified custodian. When clients receive statements from Apriem Advisors as well
as from the qualified custodian, you should compare these two reports carefully. If you have any questions
about your statements, you should contact us at the address or phone number on the cover of this
brochure. Clients who do not receive your statements from your qualified custodian at least quarterly
should also notify us.
For External Account Management, Apriem Advisors does not have custody of client accounts nor does
Apriem have direct access to Client log-in credentials to affect trades. A link will be provided to the Client
allowing them to connect an account(s) to the platform. Additionally, Apriem cannot debit management
fees or transfer money from/to a held-away account.
For Retirement Plan Services, please consult your plan administrator.
ITEM 16 - INVESTMENT DISCRETION
Apriem Advisors has full discretion to decide the specific security to trade, the quantity, and the timing of
transactions for client accounts. Apriem Advisors will not contact clients before placing trades in their
account, but clients will receive confirmations directly from the broker for any trades placed. Clients grant
us discretionary authority in the contracts they sign with us. Clients also give us trading authority over
their accounts when they sign the custodian paperwork.
However, certain client-imposed conditions may limit Apriem Advisors’ discretionary authority, such as
where the client prohibits transactions in specific security types. See also Tailored Services and Client
Imposed Restrictions under Item 4, above.
Exception: For Retirement Plan Services, we provide investment-related services to the Plan as a fiduciary
within the meaning of Section 3(21) of ERISA. This means that while this involves recommending
investment lineup for the plan based on criteria that have been established by the plan sponsor, we do
not have discretion over plan investments. The plan sponsor still ultimately makes all final decisions and
38
Apriem Advisors Brochure
is the party responsible for taking action on the recommendations. As an ERISA 3(21) Fiduciary, we are
required to use, with respect to the Plan, the same care, skill, prudence, and due diligence under the
circumstances then prevailing that experienced investment professionals acting in a like capacity and fully
familiar with such matters would use in like activities.
ITEM 17 - VOTING CLIENT SECURITIES
Proxy Voting
Apriem Advisors generally votes proxies for securities in managed accounts, unless that authority is
retained by the client or Subadvisor. In cases where Apriem Advisors is responsible for voting proxies on
securities held in a client’s account, Apriem Advisors has adopted policies and procedures in an effort to
ensure that all votes are cast in the best interests of our clients and that the proper documentation is
maintained relating to how the proxies were voted. Our policies and procedures are summarized as
follows:
• Our guiding principle is to vote shares in the best interest of clients/beneficiaries and the value of
the investment.
• We have retained a proxy voting vendor for proxy management and record keeping services and
have adopted a third-party research provider’s proxy voting guidelines. Apriem Advisors reviews
the vendor’s proxy voting guidelines to confirm that they are consistent with our principles.
• Clients typically may not direct our vote for a particular solicitation in cases where Apriem
Advisors otherwise has proxy voting responsibility.
• Apriem Advisors generally votes proxies in accordance with the recommendations of the third-
party vendor. If Apriem Advisors becomes aware of a conflict of interest on the part of the vendor
relating to a proxy proposal, Apriem Advisors will review the proxy at issue and the voting
recommendation to determine if the recommendation is consistent with Apriem Advisors’ policy
of voting in the best interests of clients and will make a decision on how to vote the proxy.
A complete copy of Apriem Advisors’ current Proxy Voting Policies & Procedures is available to clients
upon request. Clients may obtain information on how their proxies were voted by contacting Benjamin
Lau at 949-253-8888.
For External Account Management: Apriem does not have any proxy voting authority. Please consult your
plan administrator.
For Direct Indexing Strategies accounts: the third-party Subadvisor has the proxy voting authority.
39
Apriem Advisors Brochure
Class Actions
Class action solicitations for securities currently and/or previously held in client accounts are sent directly
to the client. Participation in securities class action filings is not a customary part of Apriem’s advisory
service to clients. Because each class action involves certain legal rights that must be considered by the
owner/beneficiary of the security before becoming a member of the class, Apriem cannot instruct, or give
advice to our clients on whether or not to participate as a member of the class and will not automatically
file claims on the client’s behalf. However, if a client notifies Apriem that they wish to participate in a class
action, Apriem will provide the client with any transaction information pertaining to the client’s account
with Apriem that may be needed in order for the client to file a proof of claim in a class action.
ITEM 18 - FINANCIAL INFORMATION
Registered investment advisers are required in this item to provide clients with certain financial
information or disclosures about the firm’s financial condition. Apriem Advisors does not require the
prepayment of more than $1,200 in fees per client, six months or more in advance, and does not foresee
any financial condition that is reasonably likely to impair our ability to meet contractual commitments to
clients.
40
Apriem Advisors Brochure