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Item 1 – Cover Page
Firm Brochure
(Part 2A of Form ADV)
APEXIUM FINANCIAL LP
1920 McKinney Avenue, Suite 700
Dallas, TX 75201
Tel. (212) 225-9500
www.ApexiumFin.com
March 2025
This brochure provides information about the qualifications and business practices of Apexium
Financial LP. If you have any questions about the contents of this brochure, please contact David
Pilaitis at: (267) 479-0145, or by email at: dpilaitis@apexiumfin.com. The information in this
brochure has not been approved or verified by the United States Securities and Exchange
Commission (the “SEC”), or by any state securities authority. Additional information about the Firm
is available on the SEC’s website at www.adviserinfo.sec.gov. Apexium is an investment adviser
registered with the SEC. Registration with the SEC does not imply a certain level of skill or training.
Apexium Financial LP
Form ADV Part 2A
Item 2 - Material Changes
This ADV 2A brochure has been updated from the previous annual amendment filed in March
2024, to reflect the following material changes:
•
•
•
Item 1 – Cover Page: Updated to disclose the Firm’s new primary business address.
Item 4 – Advisory Business: Updated to disclose the Firm’s new location for its satellite
office in Bala Cynwyd, PA.
Item 4 – Advisory Business: Updated Assets Under Management to $3,379,300,548 as of
12/31/2024.
The above amendment reflects all of the material changes that have been made to this brochure
since the last annual amendment in March 2024.
Apexium Financial LP
Form ADV Part 2A
Item 3 - Table of Contents
Item 1 – Cover Page .......................................................................................................................................... 1
Item 2 - Material Changes ................................................................................................................................. 2
Item 3 - Table of Contents ............................................................................................................................... 3
Item 4 - Advisory Business ............................................................................................................................... 4
Item 5 – Fees and Compensation .................................................................................................................... 8
Item 6 - Performance-Based Fees and Side-by-Side Management ........................................................... 11
Item 7 - Types of Clients ................................................................................................................................ 11
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss .................................................. 12
Item 9 - Disciplinary Information ................................................................................................................. 16
Item 10 - Other Financial Industry Activities and Affiliations ................................................................. 16
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ..... 18
Item 12 - Brokerage Practices ........................................................................................................................ 19
Item 13 - Review of Accounts ....................................................................................................................... 22
Item 14- Client Referrals and Other Compensation .................................................................................. 23
Item 15 - Custody ............................................................................................................................................ 23
Item 16 - Investment Discretion ................................................................................................................... 24
Item 17 - Voting Client Securities ................................................................................................................. 24
Item 18 - Financial Information .................................................................................................................... 25
Apexium Financial LP
Form ADV Part 2A
Item 4 - Advisory Business
Apexium Financial LP (“Apexium,” the “Firm,” “we” or “us”) is an investment adviser with its
principal place of business located in Dallas, TX, USA and its satellite offices located in Rye, NY,
USA, Bala Cynwyd, PA, USA, and Chevy Chase, MD, USA. The Firm was launched in January 2016
and is registered with the Securities and Exchange Commission (the “SEC”) as an investment
adviser. Apexium is dedicated to providing independent, objective and comprehensive financial
services to a select group of private clients and institutions. The principal owners of the Firm are
Robert Brown, Cory Chmelka, and Matthew Marcello.
Apexium is a full-service wealth management firm offering clients a range of services that includes
investment management (both discretionary and non-discretionary), financial planning, consulting,
and services as trustee. Apexium tailors its advisory services to the individual needs of clients.
Customarily, we will arrange for an initial meeting, which may be by telephone, to determine the
extent to which investment management and financial planning may be beneficial to the client. We
consult with clients on an ongoing basis to determine risk tolerance, time horizon and other factors
that may impact the clients’ investment needs. We seek to help clients find suitable investments for
their goals, objectives, and risk tolerance.
Assets Under Management
As of December 31, 2024, we managed client assets with a value of approximately $3,379,300,548
of which $2,476,756,747 was managed on a discretionary basis, and $902,543,801 on a non-
discretionary basis.
Investment Advisory Services
We provide personal financial planning, reporting, consulting, and investment advisory services to
individuals, defined contribution plans, trusts, estates, charitable organizations, corporations and
business entities. We employ a variety of investment strategies when constructing a client’s portfolio.
We generally offer our investment management and advisory services for a fee based on assets under
management or advisement. In certain cases, we provide financial planning, reporting and/or
consulting services for an additional fee, which can be a percentage of assets under advisement,
based on the client’s net worth or a flat or hourly rate.
Typically, when providing investment advisory services, we have full discretion to select securities to
buy and sell for a client’s account. However, from time-to-time clients impose written and
reasonable restrictions, limitations, or other requirements with respect to their individual accounts.
Client accounts are tailored to address the specific goals, objectives, and constraints of each client.
Apexium considers a range of factors that can impact the investment management process,
including risk tolerance, investment time horizon, current and future cash needs, and such other
circumstances deemed relevant.
We meet (in person if possible, otherwise via telephone conference) with clients in order to
understand their current financial situation, existing resources, financial goals, and tolerance for risk.
Based on what we learn, we propose an investment approach to the client that we consider suitable
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Form ADV Part 2A
to the client’s circumstances. Each client’s individual investment strategy is tailored (if and as
applicable) to their specific needs.
We also provide our clients with access to third-party investment managers (each a “Third-Party
Investment Manager”), including one investment manager that is affiliated with, but operationally
independent of, Apexium (See Item 10 – Other Financial Industry Activities and Affiliations).
This service provides clients access to a wide range of investment opportunities and asset classes,
including international equities, emerging market equities, global fixed income, high-yield fixed
income, private equity, commodities, options-based strategies, hedge funds, and real assets. By
combining third-party managers with our extensive in-house resources, we seek to optimize our
customized portfolio management capabilities for clients. A Third-Party Investment Manager will
have discretionary authority for the day-to-day management of the assets that are allocated to it by
Apexium or the client. The Third-Party Investment Manager will continue in such capacity until
such arrangement is terminated or modified by Apexium.
Certain Third-Party Investment Managers will impose more restrictive account requirements and
billing practices that differ from Apexium. In such instances, we can, but are not obligated, to alter
our corresponding account requirements and/or billing practices to accommodate those of the
Third-Party Investment Manager. Typically client fees for Third-Party Investment Managers are
separate from, and in addition to, fees assessed by Apexium.
Clients are advised to promptly notify Apexium if there are changes in their financial situation or
investment objectives or if they wish to impose any additional reasonable restrictions upon our
investment management services.
Prior to engaging Apexium to provide investment management services, a client is required to enter
into a written investment management agreement with Apexium setting forth the terms and
conditions of the engagement (the “Investment Management Agreement”), as well as a separate
custodial/clearing agreement with the broker-dealer/custodian chosen by the client for its accounts
(See Item 12 – Brokerage Practices). A single Investment Management Agreement may cover a
number of accounts owned by a single client or a group of related clients (such as a family).
The terms and conditions under which the client engages a Third-Party Investment Manager will be
set forth in one of the following: a separate written sub-advisory agreement between the Third-Party
Investment Manager and Apexium; a separate written advisory agreement between the Third-Party
Investment Manager and the client; or in a platform agreement that permits us to make allocations
to certain Third-Party Investment Managers without separate sub-advisory agreements between
Apexium and each such Third-Party Investment Manager. Where we make an allocation to or a
recommendation of a Third-Party Investment Manager, we continue to provide investment advisory
services to the applicable client with respect to such assets by providing ongoing monitoring and
review of account performance, asset allocation and client investment objectives.
Discretionary Services. In a discretionary investment management arrangement, the client places assets
in a separate account and Apexium has full discretion to invest such assets or allocate such assets to
one or more Third-Party Investment Managers, subject to any guidelines, limitations or special
instructions that are expressly set forth in the client’s Investment Management Agreement.
Non-Discretionary Services. In a non-discretionary investment management arrangement, the client
places assets in a separate account and Apexium recommends investments of such assets to the
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Form ADV Part 2A
client or recommends that the client allocate some or all of such assets to one or more Third-Party
Investment Managers, in each case in accordance with the investment objectives of the client. The
final decision on investments or on Third-Party Investment Manager allocations in this type of
arrangement rests with the client and the client always maintains asset control. We implement the
investment decisions of the client under a limited authority from the client. Providing investment
advice on a non-discretionary basis can negatively impact a client account if we are unable to contact
the client during sudden negative market conditions.
We also render non-discretionary investment management services to clients regarding variable
life/annuity products, individual employer-sponsored retirement plans, charitable organizations
and/or 529 plans or other products. In so doing, we either direct or recommend the allocation of
client assets among the various investment options that are available with the product. Client assets
are maintained at the specific insurance company or custodian designated by the product.
Financial Planning and Consulting Services
Unless a client is also receiving investment management services, our financial planning services are
offered on a “one-time” basis that provide abroad range of comprehensive financial planning and
consulting services, addressing a multitude of investment and non-investment related matters which
may include, but are not limited to, the following:
• Asset protection strategies
• Charitable giving
• Philanthropic planning
• Education funding
•
Insurance coverage
• Risk management
• Retirement planning
• Tax strategies
• Estate planning
• Succession planning
If a client is not already a party to an Investment Management Agreement with Apexium, prior to
engaging Apexium to provide financial planning and/or consulting services the client will be
required to enter into a financial planning agreement with Apexium setting forth the terms and
conditions of the engagement and the scope of the services to be provided (the “Financial
Planning Agreement”).
Defined Contribution Plan Consulting Services
Apexium also offers advisory and consulting services to retirement plans and plan sponsors. When
acting as a fiduciary, as defined in Section 3(21) of the Employee Retirement Income Security Act of
1974 (“ERISA”), we provide general investment advice regarding asset classes and investment
options. Our retirement plan services may include some or all of the following:
• Assist plan sponsors with the ongoing administration of the plan by working with the plan
sponsor and a selected third-party administrator. If the plan sponsor has not already selected
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Form ADV Part 2A
a third-party administrator, we will assist the plan sponsor with the selection of a third-party
administrator for the plan.
• Provide plan sponsors with recommendations of investment options consistent with ERISA
section 404(c).
• Provide investment advice to plan sponsors about asset classes and investment alternatives
available for the plan in accordance with the plan’s investment policies and objectives. In
consulting engagements, plan sponsors will have the final decision-making authority
regarding the selection, retention, removal and addition of investment options.
• Monitor investment options by preparing periodic investment reports that document
investment performance and consistency of fund management and make recommendations
to maintain or remove and replace investment options.
• Provide education services to plan participants about general investment principles and the
investment alternatives available under the plan. Educational presentations, provided
periodically and based upon clients’ needs and requests, will not consider the individual
circumstances of each participant and individual recommendations will not be provided.
• Assist in individual and/or group enrollment meetings designed to increase retirement plan
participation among employees and investment and financial understanding by the
employees.
• Upon request, provide one-on-one advice to plan participants regarding their investment
options under a plan. Plan participants are responsible for implementing transactions in their
own accounts.
We do not serve as administrator or trustee of a plan. We do not act as custodian for any client
account or have access to client funds or securities.
General
Neither Apexium nor the client may assign an Investment Management Agreement or a Financial
Planning Agreement without the prior consent of the other party. Transactions that do not result in
a change of actual control or management of Apexium will not be considered an assignment. To the
extent that client consent is required, we may obtain that consent by forwarding a “negative
consent” letter to the client and if the client does not notify us of an objection within a specified
time period, the client will be deemed to have consented to the assignment.
A client may terminate an Investment Management Agreement or a Financial Planning Agreement
at any time by notifying us in writing and, if paying in arrears, paying the rate for the time spent on
the engagement prior to the effective date of termination. We may terminate an Investment
Management Agreement or a Financial Planning Agreement at any time by notifying the client in
writing. If the client made an advance payment, our fee will be prorated through the effective date
of termination and the balance refunded to the client.
A copy of this brochure and any applicable brochure supplements will be provided to each client
prior to, or contemporaneously with, the execution of an Investment Management Agreement or a
Financial Planning Agreement.
The value and usefulness of our investment advisory services will depend upon the accuracy and
completeness, and timeliness of delivery, of the information that each client provides and upon the
active participation in the relationship with us. Clients are therefore required to provide such
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Form ADV Part 2A
complete and accurate information and documents as we believe are necessary in order for us to
provide our services. Clients are responsible for promptly informing us of updates or changes to
financial status or circumstances (including restrictions on the clients’ accounts), so that we can
make any necessary changes to the management of or advice we provide with respect to the
accounts. We are not required to verify any information obtained from a client (or from the client’s
attorney, accountant or other professional).
We recommend our own services and those of related persons and Supervised Persons (in their
individual capacities as registered representatives of a broker-dealer), and/or other professionals, to
implement certain of our recommendations. Clients are advised that a conflict of interest exists if
we recommend our own services or those of our related persons or Supervised Persons. We address
this conflict of interest by ensuring that clients are aware that a related person is affiliated with
Apexium (either through the service provider’s name or by notice to the client). Our Supervised
Persons may also have responsibilities as employees or other representatives of affiliated businesses,
such as Apexium Insurance Services. Our Supervised Persons will make clear to clients where they
are not acting on behalf of Apexium but are acting on behalf of an affiliate of Apexium.
In the case of a non-discretionary, financial planning or consulting engagement, a client is under no
obligation to act upon any of the recommendations we make or to engage the services of any
recommended professional, including Apexium itself or our affiliated companies. The client retains
absolute discretion over all such implementation decisions in such instance and is free to accept or
reject any of our non-discretionary recommendations and advice.
Item 5 – Fees and Compensation
Apexium is an independent, financial planning and investment management firm. We receive
compensation only from our clients, and not from any fund manager or vendor. We base our fees
on a percentage of assets under management, hourly charges or fixed fees.
Investment Management Fees
Our current basic annual fee schedule for investment management services is as follows:
Fee schedule - BASE FEE
First $1,000,000
Next $4,000,000
Next $5,000,000
Above $10,000,000
1.00%
0.90%
0.80%
0.50%
We may, in our sole discretion, waive our minimum fee and/or charge a lesser investment
management fee based upon certain criteria (e.g., historical relationship, type of assets, anticipated
future earning capacity, anticipated future additional assets, dollar amounts of assets to be managed,
related accounts, account composition, negotiations with clients, etc.).
Clients with assets below the minimum account size may pay a higher percentage rate on their
annual fees than the fees paid by clients with greater assets under management. See Item 7 – Types
of Clients for account minimums and correlating fees.
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Form ADV Part 2A
Investment management clients will also be charged an annual fee of up to $100 per account, as set
forth in the Investment Management Agreement, for technology service and/or supplemental
reports (subject to a maximum fee for a household with multiple accounts). This fee will be billed on
a monthly basis in arrears in equal installments over a twelve (12) month period.
The specific manner in which we charge fees is established in each client’s Investment Management
Agreement. The Investment Management Agreement between Apexium and the client will continue
in effect unless terminated by either party by written notice in accordance with the terms and
conditions of the Investment Management Agreement. Our investment management fee will be
prorated through the date of termination.
The investment management fees charged by Third-Party Investment Managers are exclusive of, and
in addition to, our ongoing investment advisory fees. There may be other third-party investment
managers that may also be suitable for a client, and such investment managers may charge higher or
lower fees than do the Third-Party Investment Managers we select for a client.
Financial Planning and Consulting Fees
We charge a fixed fee and/or hourly fee for financial planning and consulting services. These fees
generally range from $1,000 to $15,000 on a fixed fee basis and/or $250.00 to $750.00 on an hourly
basis. These fees are largely determined by the level and scope of the services and the professional
engaged to render them. If the client engages us for additional investment management services, we
may offset all or a portion of our fees for those services based upon the amount to be paid for the
financial planning and/or consulting services (or vice versa).
Generally, we require one-half of the financial planning or consulting fee (estimated hourly or fixed)
to be paid upon entering the Financial Planning Agreement. The balance is generally due upon
delivery of the financial plan or completion of the agreed upon services.
Defined Contribution Plan Fees
For defined contribution plan consulting services we charge a fixed negotiated percentage of plan
assets under advisement, generally billable in arrears.
Billing
Investment management fees are deducted monthly, in arrears, meaning that we debit client
accounts directly based on the value of the client account, including cash and cash equivalents, as
well as realized and unrealized gains and losses, at the end of each month. Fees are usually deducted
from a designated client account to facilitate billing. The client must consent in writing in advance to
direct debiting of their investment account.
Fees for Management During Partial Months of Service
For the initial period of investment management services, the fees are calculated on a pro rata basis.
The Investment Management Agreement between Apexium and the client will continue in effect
until terminated by either party pursuant to the terms of the agreement. Our fees are prorated
through the date of termination and any remaining balance is charged or refunded to the client, as
appropriate.
Apexium Financial LP
Form ADV Part 2A
Clients may make additions to and withdrawals from their account at any time. Additions may be in
cash or securities provided that we reserve the right to liquidate any transferred securities or decline
to accept particular securities into a client’s account. Clients may withdraw account assets on notice
to Apexium, subject to the usual and customary securities settlement procedures. However, we
design our portfolios as long-term investments and the withdrawal of assets may impair the
achievement of a client’s investment objectives. We may consult with clients about the options and
ramifications of transferring securities. However, clients are advised that when transferred securities
are liquidated, they are subject to transaction fees, fees assessed at the mutual fund level (i.e.,
contingent deferred sales charge) and/or tax ramifications.
If assets are deposited into or withdrawn from an account after the inception of a month, the fee
payable with respect to such assets will be adjusted or prorated based on the number of days
remaining in the billing period.
Other Fees and Expenses
Our advisory fees are exclusive of and in addition to various other fees and expenses that may be
borne by a client, where applicable to the client, including without limitation brokerage
commissions, transaction fees, mutual fund sales loads, 12b-1 fees and surrender charges, individual
retirement account (“IRA”) and qualified retirement plan fees, and other related costs and expenses
(in each case, to the extent applicable to the client’s investments and allocations). Clients may also
incur certain other charges imposed by custodians, brokers and other third-parties, such as interest
charges, deferred sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund
fees, and other fees and taxes on brokerage accounts and securities transactions. Clients are
responsible for the payment of these costs and expenses.
A “registered investment company” means an investment company that is registered with the
Securities and Exchange Commission under the Investment Company Act of 1940. Examples of
registered investment companies are mutual funds, exchange traded funds (“ETFs”), and unit
investment trusts. Registered investment companies pay managers to manage the assets of such
investment vehicles, and the expenses of the vehicles, including said management fees, are deducted
from the vehicle assets, are chargeable against the net asset value of shares owned by the Client, and
are therefore borne separately and exclusively by the Client. A description of the types of fees and
expenses charged by a particular investment are described in the prospectus or contract, as
applicable, of the particular investment. Third-Party Investment Managers and private funds also
charge internal management fees and in certain cases performance compensation, in addition to
fund or account expenses, which are disclosed in a fund’s prospectus or offering documents or a
Third-Party Investment Manager’s Form ADV, as applicable. Apexium will not receive any portion
of these commissions, fees, or costs Apexium will not receive any portion of these commissions,
fees, or costs (except indirectly with respect to one Third-Party Investment Manager, as described in
Item 10 – Other Financial Industry Activities and Affiliations). The fees and expenses
described above may not be the lowest available.
Commissions or Sales Charges for Certain Recommended Transactions
For certain types of transactions, clients may engage Supervised Persons of Apexium (but not
Apexium) to render securities brokerage services under a commission arrangement. Clients are
under no obligation to engage such persons and may choose brokers or agents not affiliated with
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Form ADV Part 2A
Apexium for such transactions. Under these arrangements, clients may implement securities
transactions, most commonly for variable annuity and life products, through certain of our
Supervised Persons in their respective individual capacities as registered representatives of one or
more SEC registered broker-dealers and members of the Financial Industry Regulatory Authority
(“FINRA”). These broker-dealers generally charges brokerage commissions to effect these
securities transactions and thereafter, a portion of these commissions are usually paid by the broker-
dealer to such Supervised Persons. Prior to effecting any such transactions clients must enter into a
new account agreement with the broker-dealer. The brokerage commissions charged by the broker-
dealer may be higher or lower than those charged by other broker-dealers. Clients are advised that
Apexium also recommends no-load funds.
A conflict of interest exists to the extent that we recommend the purchase of securities where
certain of our Supervised Persons receive commissions or other additional compensation, as this
provides an incentive for us to recommend such investments. We have policies and procedures in
place that require that documentation be maintained regarding why any such transactions
recommended by Supervised Persons are in the best interest of the relevant clients.
Past Due Accounts and Termination of Agreement
We reserve the right to stop work on any account that is more than ninety (90) days overdue in
payment of fees. In addition, we reserve the right to terminate any financial planning engagement
where a client has willfully concealed or has refused to provide pertinent information about financial
situations when necessary and appropriate, in our judgment, to providing proper financial advice.
Any unused portion of fees collected in advance will be refunded within sixty (60) days.
Item 6 - Performance-Based Fees and Side-by-Side Management
We do not use a performance-based fee structure and our fees are not based on a share of the
capital gains or capital appreciation of managed securities.
Item 7 - Types of Clients
Apexium generally provides investment advice to individuals, defined contribution plans, trusts,
estates, charitable organizations, corporations and business entities. Client relationships vary in
scope and length of service. We have clients located throughout the United States, expatriates and
U.S. citizens living abroad.
As a condition for starting and maintaining a relationship, we generally impose a minimum portfolio
size of $500,000. We may, in our sole discretion, accept clients with smaller portfolios based upon
certain criteria including anticipated future earning capacity, anticipated future additional assets,
dollar amount of assets to be managed, related accounts, account composition, pre-existing client,
account retention and pro bono activities. We only accept clients with less than the minimum portfolio
size if, in our sole opinion, the smaller portfolio size will not cause a substantial increase of
investment risk beyond the client’s identified risk tolerance. We can aggregate the portfolios of
family members to meet the minimum portfolio size.
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Form ADV Part 2A
Depending upon circumstances, we may sign an hourly agreement with a client if assets have
diminished significantly below the minimum threshold. Other exceptions will apply to employees of
Apexium and their relatives, or relatives of existing clients.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Security analysis methods may include charting, fundamental analysis, technical analysis, and cyclical
analysis.
Apexium’s main sources of information include financial newspapers and magazines, inspections of
corporate activities, research materials prepared by others, corporate rating services, annual reports,
prospectuses, filings with the SEC, and company press releases. Other sources of information we
may use include Morningstar mutual fund, ETF, third-party manager and stock information, Charles
Schwab & Company’s (“Schwab”) research service, and the internet.
Investment Strategies
The investment strategy for a specific client is based upon the objectives stated by the client during
consultations with Apexium. The client may change these objectives at any time. Each client
completes a client profile or similar form that documents their objectives and their desired
investment strategy.
Third-Party Investment Managers
Apexium may recommend one or more Third-Party Investment Managers to help clients meet their
investment objectives. The Third-Party Investment Managers that Apexium selects, and monitors,
are responsible for the analysis, selection and execution of the investment transactions with respect
to client assets allocated to them. Third-Party Investment Managers establish their own specific asset
management account minimums, billing and other requirements. A complete description of an
applicable Third-Party Investment Manager’s account minimums will be disclosed in the Third-Party
Investment Manager’s disclosure brochure which will be provided to a client prior to or at the time
an agreement for services is executed and the account with the Third-Party Investment Manager is
established.
Risk of Loss
All investment programs have certain risks that are borne by the investor. No guarantees can be
made that a client’s financial goals or objectives will be achieved. Further, no guarantees of
performance can be offered. Our investment approach constantly keeps the risk of loss in mind.
Investors face the following investment risks:
• Mutual Funds and ETFs: The mutual funds and ETFs in which we invest client assets or
that we recommend to clients principally own securities, and therefore also have the risk
of loss that is inherent in investing in securities. The extent of the risk of ownership of
fund shares generally depends on the type and number of securities held by the fund. A
fund’s risks include declining value of the securities held by the fund, capital loss in
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Form ADV Part 2A
geographically focused funds because of unfavorable fluctuation in currency exchange
rates, differences in generally accepted accounting principles, or economic or political
instability. Risks of ETFs include adverse developments in the specific industry or
sector that an ETF tracks, tracking error, which is the difference between the return of
an ETF and the return of its benchmark and trading at a premium or discount, meaning
the difference between the ETF’s market price and net asset value. Mutual funds and
ETFs also are subject to the individual risks described in their prospectus.
Although many mutual funds and ETFs may provide diversification, risks can be
significantly increased if a mutual fund or ETF is concentrated in a particular sector of
the market, primarily invests in small cap or speculative companies, uses leverage to a
significant degree, or concentrates in a particular type of security. More information
about the risks of any particular market sector can be reviewed in the prospectus for
each fund.
The additional risks below include risks relating to particular securities whether held
directly by a client or by a mutual fund or ETF in which the client invests.
• Market Risk: The price of a mutual fund or ETF security, or other equity security or
bond, may drop in reaction to tangible and intangible events and conditions. This type of
risk is caused by external factors independent of a security’s particular underlying
circumstances. For example, political, economic and social conditions, on a national or
international scale, may trigger market events.
• Issuer Risk: The value of a security can go up or down more than the market as a whole
and can perform differently from the value of the market as a whole, often due to
disappointing earnings reports by the issuer, unsuccessful products or services, loss of
major customers, major litigation against the issuer or changes in government regulations
affecting the issuer or the competitive environment
• Business Risk: A company's risk is composed of financial risk, which is linked to debt,
and business risk, which is often linked to economic climate. If a company is entirely
financed by equity, it would pose almost no financial risk, but it would be susceptible to
business risk or changes in the overall economic climate.
• Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate.
For example, when interest rates rise, yields on existing bonds become less attractive,
causing their market values to decline.
• Inflation Risk: When any type of inflation is present, a dollar today will not buy as much
as a dollar next year, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar
against the currency of the investment’s originating country. This is also referred to as
exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to
be reinvested at a potentially lower rate of return (i.e. interest rate). This primarily relates
to fixed income securities.
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Form ADV Part 2A
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized product.
For example, Treasury Bills are highly liquid, while real estate properties are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk
of profitability, because the company must meet the terms of its obligations in good
times and bad. During periods of financial stress, the inability to meet loan obligations
may result in bankruptcy and/or a declining market value.
• Leverage Risk: Certain derivative instruments provide the economic effect of financial
leverage by creating additional investment exposure, as well as the potential for greater
loss. If leverage is used in a client account through purchasing derivative instruments, the
client’s account has the risk of losing more than its original investment. The asset value
of the client account employing leverage will be more volatile and sensitive to market
movements. Leverage may involve the creation of a liability that requires the client
account to pay interest.
• Options Risk: Options are complex securities that involve a number of risks and are not
suitable for everyone. Option trading can be speculative in nature and carry substantial
risk of loss. Options are derivatives and may be subject to greater fluctuations in value
than an investment in the underlying securities. A put option gives the purchaser of the
option, upon payment of a premium, the right to sell, and the writer of the option the
obligation to buy, the underlying security, index, currency or other instrument at a
specified exercise price. A call option, upon payment of a premium, gives the purchaser
of the option the right to buy, and the seller the obligation to sell, the underlying
instrument at a specified exercise price. There are significant differences between
securities and options that could result in an imperfect correlation between these
markets, causing a given transaction not to achieve its objectives. Options may also be
illiquid, and a client account may have difficulty closing out its position prior to
expiration. Options involve risk and are not suitable for all investors. For more
information read "Characteristics and Risks of Standardized Options," a publication of the
Options Clearing Corporation, which can be found at:
https://www.theocc.com/about/publications/character-risks.jsp and with the primary
document found at: https://www.theocc.com/components/docs/riskstoc.pdf.
• Protective Put Option Risk: When a put option on a security or index is purchased in
a client account, it may lose the entire premium paid if the underlying security or
index does not decrease in value.
• Protective Put Spread Risk: When a client account purchases a protective put spread
on a security or index, it may lose the entire premium paid if the underlying security
or index does not decrease in value. The put spread also will not protect the entire
loss of the security, but only in the amount equal to the value of the long put options
less the value of the short put options.
• Option Spread Writing Risk: By writing call spreads (or put spreads) in return for the
receipt of premiums, a client account will give up some of the opportunity to benefit
from potential increases (or decreases) in the value of the underlying securities above
(or below the exercise prices) of the written options. The premiums received from
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Form ADV Part 2A
the options may not be sufficient to offset any losses sustained from the volatility of
the underlying securities over time.
• Writing Covered Call Option Risk: By writing covered call options in return for the
receipt of premiums, a client account will give up the opportunity to benefit from
potential increases in the value of the underlying securities above the exercise prices
of the written options but will continue to bear the risk of declines in the value of
such securities. The premiums received from the options may not be sufficient to
offset any losses sustained from the volatility of the underlying securities over time.
If trading is suspended, a client account may be unable to write options at times that
may be desirable or advantageous to the client account to do so.
• Correlation Risk: For certain strategies, due to the equity portfolio being different from
the underlying of the option strategy, the size and price movement of the equity
portfolio will differ from that of the underlying of the option strategy. This is correlation
risk associated with using a broad-based ETF or index to hedge an equity portfolio. The
equity portfolio may go down more than the underlying of the option strategy, and the
underlying of the option strategy may go up more than the equity portfolio. If either of
these occur, results will be lower than expected.
• Third Party Risk: It is not uncommon for companies to maintain myriad third-party
relationships in an effort to reduce costs, increase efficiency and focus more intently on
core competencies. However, while businesses seek to gain a competitive and
operational advantage through these relationships, they are also exposing themselves to
an increasing level of risk. At the same time, however, it is becoming increasingly
difficult for businesses to maintain the necessary controls for mitigating the risks
associated with these relationships. Failure to manage these risks can expose a business
to regulatory action, financial loss, litigation, and reputational damage, and may even
impair the institution’s ability to establish new or service existing customer relationships.
• Technology Risk: The computer systems, networks and devices we use, and that are used
by investment managers of mutual funds and ETFs in which a client may invest, Third-
Party Investment Managers and service providers, to carry out routine business
operations employ a variety of protections designed to prevent damage or interruption
from computer viruses, network failures, computer and telecommunication failures,
infiltration by unauthorized persons and security breaches. Despite the various
protections utilized, systems, networks, or devices potentially can be breached or can fail.
A client could be negatively impacted as a result of a cybersecurity breach or other
technology failure.
Similar cybersecurity breaches or technology failures could negatively impact issuers of
securities in which a client, mutual fund or ETF invests, governmental and other
regulatory authorities, exchanges and other financial market operators, banks, brokers,
dealers, and other financial institutions, and other parties. In addition, substantial costs
may be incurred by these entities in order to prevent any cybersecurity breaches or
technology failures in the future.
For those clients choosing to invest in alternative investments, such securities come with additional
substantial risks as they are speculative in nature. They may not be registered or regulated under any
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Form ADV Part 2A
applicable securities laws, should be considered illiquid investments, are not freely transferable, may
be highly leveraged, may be volatile, and may involve higher fees and expenses than other types of
investments. Alternative investments may not be immediately redeemable. Alternative investments
such as hedge funds only permit redemptions at specified time periods and with specified advance
notice. As a result, the client may be required to hold alternative investments in its account after
termination of its Investment Management Agreement with Apexium. Investing in private securities
presents risk of substantial, if not total, loss that a client should be prepared to sustain without
material impact to the investor’s wealth or economic standing.
Item 9 - Disciplinary Information
We are required to disclose all material facts regarding any legal or disciplinary events that would be
material to your evaluation of Apexium or the integrity of our management.
On September 28, 2023, the SEC published an administrative order of settlement between it and the
Firm, in which the Firm neither admitted or denied the findings (the “Order”), related to the Firm’s
failure to manage a conflict of interest related to recommendations in a manner consistent with its
representations in its firm brochures from 2018 through 2020. The Order also found that the Firm
failed to adopt reasonably designed policies and procedures related to the conduct, and failed to
conduct an annual compliance review for 2018 and 2019. The Firm consented to the entry of the
settled administrative order finding violations of Sections 206(2) and 206(4) of the Investment
Advisers Act of 1940, as amended (the “Advisers Act”) and Rule 206(4)-7 thereunder, and agreed to
a cease-and-desist order against future violations of these provisions, a censure, and a $150,000
penalty. Our financial professionals do not have any legal or disciplinary history.
Item 10 - Other Financial Industry Activities and Affiliations
Apexium is not involved in any other financial industry activities besides its investment advisory
activities described in Item 4 – Advisory Business. We do not sell any proprietary products or
funds.
Related Investment Adviser
We may recommend that all or a portion of the assets in a client account be managed by
Soundwatch Capital, LLC (“Soundwatch”), a Third-Party Investment Manager that is under
common control with Apexium. For its services as an Investment Manager to separately managed
accounts, Soundwatch charges an advisory fee which will be paid from the assets, and that are in
addition to the advisory fees payable to us. Further, Soundwatch serves as an adviser to a registered
investment company that Apexium will at times utilize for client assets. Soundwatch receives a fee
for serving as an adviser to the investment company, which is paid directly by the investment
company. The payment of Soundwatch’s advisory fee and/or fees received by the investment
company will benefit the beneficial owners of Soundwatch, certain of whom, as of the date hereof,
are also owners of Apexium. This arrangement: (i) will result in higher financial remuneration to
such persons than they would otherwise receive if they did not recommend the management of the
assets by Soundwatch, which is a conflict of interest; (ii) if we recommended only unaffiliated
Investment Managers, the owners of Apexium would not benefit financially from the management
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Form ADV Part 2A
by those Investment Managers because in such case we would only receive the advisory fees
provided for in the Investment Management Agreement; and (iii) other Investment Managers could
be found that charge lower fees than Soundwatch, although the services, including but not limited to
investments, strategy, and performance, provided by such Investment Managers may not be
identical. We seek to mitigate this conflict of interest through disclosures made in the Investment
Management Agreement and the Form ADV, receiving the client’s written acknowledgment in the
Investment Management Agreement, and making recommendations to Soundwatch only when we
reasonably believe that Soundwatch is in the best interest of the client and consistent with the
client’s investment needs, goals, objectives, and risk tolerance as documented in the client profile.
Registered Representatives of Broker Dealer
As described in Item 5 – Fees and Compensation, certain of our Supervised Persons are also
registered representative of broker-dealers and provide clients with securities brokerage services
under separate commission-based arrangements between the client and the broker-dealer. The
Supervised Persons receive no salary or benefits from such broker-dealers, but typically receive
commissions or fees in connection with transactions related to variable annuities and life products,
and other sales of securities.
Receipt of Insurance Commission by Supervised Persons
Certain of our Supervised Persons, in their individual capacities, are also licensed insurance agents
with various insurance companies, and in such capacity may recommend, on a fully disclosed
commission basis, the purchase of certain insurance products. While Apexium itself does not sell
such insurance products to its clients, we permit our Supervised Persons, in their individual
capacities as licensed insurance agents, to sell insurance products to our clients on behalf of such
insurance companies.
A conflict of interest exists to the extent that our Supervised Persons recommend the purchase of
insurance products, through Apexium Insurance Services, LP, where Apexium Supervised Persons
receive insurance commissions or other additional compensation.
Related Insurance Company
Apexium is under common control with Apexium Insurance Services, LP (“Apexium Insurance”),
a firm providing clients with insurance-based products. Certain Supervised Persons of Apexium also
have an ownership interest in Apexium Insurance. The general partner of Apexium Insurance is
Apexium Holdings LLC, which is also the general partner of Apexium.
In some instances, we refer our clients to Apexium Insurance for insurance products and Apexium
Insurance’s clients are referred to us for investment advisory services, depending on the client needs.
There are no fee or commission arrangements between Apexium and Apexium Insurance.
Rollovers
When leaving an employer, Clients typically have four options regarding their existing retirement
plan: (1) leave the assets in the former employer’s plan, if permitted, (2) roll over the assets to the
new employer’s plan, if one is available and rollovers are permitted, (3) roll over the assets to an
Individual Retirement Account (“IRA”), or (4) take a full withdrawal in cash, which would result in
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Form ADV Part 2A
ordinary income tax and a penalty tax if the person is under age 59 1/2. At times, as part of its
services, the Firm recommends that Clients roll over their 401(k) or other qualified plan assets to an
IRA. This rollover recommendation presents a conflict of interest in that the Firm would receive
compensation (or may increase current compensation) when investment advice is provided
following the Client’s decision to roll over plan assets. Clients who have assets in retirement
accounts elsewhere would potentially pay a larger fee if rolled into an IRA or Roth IRA with
Apexium as the adviser. Instances, where it may be in the best interest of the Client, are to simplify
their account management (reduce the number of retirement accounts), have professional
management of their account, limited investment options at current retirement plan, and/or high
administrative fees. Prior to making a decision, each Client should carefully review the information
regarding rollover options and are under no obligation to rollover retirement plan assets to an
account managed by Apexium.
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Apexium has adopted a Code of Ethics that describes our high standard of business conduct, and
fiduciary duty to our clients. The Code of Ethics applies to all employees of Apexium and any other
person who has access to nonpublic information regarding clients’ purchases or sales of securities,
or who recommends securities to clients or has access to such recommendations. Our Code of
Ethics also includes our policies and procedures regarding personal securities transactions. In
general, all securities transactions by persons covered by our Code of Ethics require prior written
approval, subject to certain exceptions for certain types of transaction and certain types of securities.
All supervised persons at Apexium must acknowledge the terms of the Code of Ethics annually, and
otherwise when amended.
We anticipate that, in appropriate circumstances, consistent with clients’ investment objectives, we
will cause accounts over which we have management authority to effect and will recommend to
investment advisory clients or prospective clients the purchase or sale of securities in which we, our
affiliates and/or clients, directly or indirectly, have a position of interest. Subject to compliance with
our Code of Ethics and applicable laws, officers, directors and employees of Apexium and its
affiliates may in certain cases be permitted to trade for their own accounts in securities which are
recommended to and/or purchased for Apexium’s clients, subject to the prior approval of the CCO.
Our Code of Ethics is designed to ensure that the personal securities transactions, activities and
interests of the employees of Apexium will not interfere with (i) making decisions in the best interest
of advisory clients and (ii) implementing such decisions while, at the same time, allowing employees
to invest for their own accounts in an appropriate manner. Under the Code of Ethics, certain classes
of securities or transactions have been designated as exempt securities or transactions, based upon a
determination that these would not materially interfere with the best interest of our clients. In
addition, the Code of Ethics requires pre-clearance of certain transactions, and may restrict certain
trading in close proximity to client trading activity. Nonetheless, because the Code of Ethics in some
circumstances would permit employees to invest in the same securities as clients, there is a
possibility that employees might benefit from market activity by a client in a security held by an
employee. The Code also captures personal trading activity, to the extent it occurs, of non-firm
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Form ADV Part 2A
managed accounts of all covered persons and any other account in which they are deemed to have a
beneficial interest. Employee trading is monitored under the Code of Ethics to address potential
conflicts of interest among Apexium, the persons covered by the Code of Ethics and our clients.
Apexium’s clients or prospective clients may request a copy of the Firm’s Code of Ethics by
contacting the CCO at dpilaitis@apexiumfin.com or calling (267) 479-0145.
It is our policy that the Firm will not affect any principal or agency cross securities transactions for
client accounts. We will also not cross trades between client accounts. Principal transactions are
generally defined as transactions where an adviser, acting as principal for its own account or the
account of an affiliated broker-dealer, buys from or sells any security to any advisory client. A
principal transaction may also be deemed to have occurred if a security is crossed between an
affiliated hedge fund and another client account. An agency cross transaction is defined as a
transaction where a person acts as an investment adviser in relation to a transaction in which the
investment adviser, or any person controlled by or under common control with the investment
adviser, acts as broker for both the advisory client and for another person on the other side of the
transaction who is a natural person client of a related broker/dealer. Agency cross transactions may
arise where an adviser is dually registered as a broker-dealer or has an affiliated broker-dealer.
Item 12 - Brokerage Practices
Although Apexium is generally given authority to select the broker-dealer to be used for client
transactions under discretionary arrangements, we generally consider it to be in the client’s best
interest to place transactions with the custodian selected by the client for its accounts (for which we
may provide one or more recommendations). As a result, it should be understood that we will
generally not be able to negotiate commissions among various brokers or obtain volume discounts.
In addition, a disparity in commission charges may exist between the commissions charged to the
client and those charged to other clients
Specific custodian recommendations are made to clients based on their need for such services.
Unless the client directs otherwise, we generally recommend that investment management accounts
be maintained at Schwab or Fidelity Investments (collectively, the “Brokers”). Factors which we
consider in recommending the Brokers (or any other broker-dealer/custodian) to clients include the
Broker’s respective financial strength, reputation, execution, pricing, reporting, research, service and
execution of orders at reasonable commission rates. Our established relationships with the Brokers
allow us to obtain many no-load mutual funds without transaction charges and other no-load and
load waived funds at nominal transaction charges.
Apexium reserves the right to decline acceptance of any client account for which the client directs
the use of a particular broker if we believe that this choice would hinder our fiduciary duty to the
client and/or our ability to service the account.
The brokerage commissions and/or transaction fees charged by the Brokers are exclusive of, and in
addition to, our investment management fee. Although the commissions and/or transaction fees
paid by our clients will be consistent with our duty to obtain best execution (as described below), a
client may pay a commission that is higher than another qualified broker-dealer might charge to
effect the same transaction where we determine, in good faith, that the commission is reasonable in
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Form ADV Part 2A
relation to the value of the brokerage, custodial and research services received. In seeking best
execution, the determinative factor is not the lowest possible cost, but whether the transaction
represents the best qualitative execution, taking into consideration the full range of a broker-dealer’s
services (including the comprehensiveness, frequency, quality and value of research or other services
provided), the broker’s execution capability, commission rates, responsiveness and quality of service.
Accordingly, although Apexium will seek competitive rates, it may not necessarily obtain the lowest
possible commission rates on any particular transaction.
Apexium is not affiliated with the Brokers and we do not receive fees, commissions or other
compensation from any of these arrangements. Although we have access to research and other
materials prepared by the Brokers.
Best Execution
Apexium acknowledges its duty to seek best execution of trades for client accounts. All client
accounts are currently held in custody at the Brokers. It is possible that trades for accounts held at
one Broker may be executed at different times and different prices than trades for accounts at the
other Broker, or even trades for other client accounts executed at other broker-dealers.
We believe that the Brokers will provide “best execution.” In seeking best execution, the
determinative factor is not the lowest possible commission cost but whether the transaction
represents the best qualitative execution, taking into consideration the full range of a broker-dealer’s
services including the value of research provided, execution capability, commission rates, trade away
fees charged by the Broker for transactions executed at a broker-dealer other than the custodian
(which will be in addition to the commission charged by the executing broker), and responsiveness.
Accordingly, although Apexium will seek competitive commission rates, it may not necessarily
obtain the lowest possible commission rates for account transactions.
Transactions for each client account generally will be effected independently. On limited occasions
where we decide to purchase or sell the same securities for several clients at approximately the same
time, we may (but we are not obligated to) combine or “batch” such orders to obtain best execution,
to negotiate more favorable commission rates or to allocate equitably among our clients differences
in prices and commissions or other transaction costs that might have been obtained had such orders
been placed independently. Under this procedure, transactions will be averaged as to price and will
be allocated among our clients in proportion to the purchase and sale orders placed for each client
account on any given day.
Clients may direct Apexium in writing to use a particular broker-dealer to execute some or all
transactions for their account(s), in which case, Apexium may agree to such direction (although it is
not required to do so). If a client directs brokerage, then the client will be required to acknowledge
in writing that the client’s direction with respect to the use of brokers supersedes any authority
granted to Apexium to select brokers; this direction may result in higher commissions, which may
result in a disparity between directed accounts and other client accounts of the Firm and trades for
the client and other directed accounts may be executed after trades for client accounts utilizing
recommended brokers, which may result in less favorable prices, particularly for illiquid securities or
during volatile market conditions.
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Form ADV Part 2A
Custodian
Each client must have its own custodian. Apexium recommends that clients utilize one of the
Brokers as their custodian. Apexium receives no benefit of any kind from these custodians (except
for certain indirect benefits described herein), nor does it require any account be maintained at these
custodians.
The client will enter into a separate custodial/clearing agreement with its selected custodian. The
custodian’s custodial/clearing agreement authorizes the custodian to debit the account for the
amount of Apexium’s fee and to directly remit that fee to us.
The custodial/clearing agreement will also give clients the choice as to how they wish to be charged
for custodial services. Generally, clients can choose either a fee-based model, in which they pay an
asset-based fee to the custodian for unlimited trading, or they can choose a commission-based
model and pay the custodian for each trade or transaction. The appropriate custodial fee
arrangement depends on the type of account and the anticipated trading frequency. We help clients
review and select custody payment options. It is often beneficial for a client with multiple accounts
to use a combination of fee-based pricing and commission-based pricing. We do not receive
remuneration from the custodian in either format. The fees and/or commissions are debited
directly by the custodian and are retained by the custodian.
Commissions or Sales Charges for Recommendations of Securities
As discussed above, certain Supervised Persons in their respective individual capacities, are
registered representatives of one or more broker-dealers. These Supervised Persons are subject to
FINRA Rule 3040 which restricts registered representatives from conducting securities transactions
away from their broker-dealer unless the broker-dealer provides written consent. Therefore, clients
are advised that certain Supervised Persons may be restricted to conducting securities transactions
through their broker-dealers unless they first secure written consent to execute securities
transactions though a different broker-dealer. Absent such written consent or separation, these
Supervised Persons are prohibited from executing securities transactions through any broker-dealer
other than the firm with whom they’re registered.
Apexium is aware of its duty to obtain best execution and has implemented policies and procedures
reasonably designed to achieve best execution with respect to client transactions.
Software and Support Provided by Financial Institutions
Apexium may receive from the Brokers, without cost to us, computer software and related systems
support, which allow us to better monitor client accounts maintained at such Brokers. We may
receive the software and related support without cost because we render investment management
services to clients that maintain assets at the Brokers. The software and related systems support may
benefit Apexium, but not its clients directly. In fulfilling our duties to our clients, we endeavor at all
times to put the interests of our clients first. Clients should be aware, however, that our receipt of
these indirect economic benefits from a broker-dealer creates a conflict of interest since these
benefits may influence our choice of broker-dealer over another broker-dealer that does not furnish
similar software, systems support, or services.
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Form ADV Part 2A
Additionally, Apexium may receive the following services from the Brokers through their
institutional divisions: receipt of duplicate client confirmations and bundled duplicate statements;
access to a trading desk that exclusively services the institutional participants, and access to an
electronic communication network for client order entry and account information.
Item 13 - Review of Accounts
Account Reviews
For those clients to whom we provide investment management services, we monitor those
portfolios as part of an ongoing process while regular account reviews are conducted according to
client requirements but offered at least annually. Account reviews may be performed more
frequently when market conditions or fiduciary responsibility dictate, such as rebalancing client
accounts to adjust for market or client investment objective drift. For those clients to whom we
provide financial planning and/or consulting services, we conduct reviews on an “as needed” basis.
Account reviews are performed by the applicable relationship manager for each client. All
investment advisory clients are encouraged to discuss their needs, goals, and objectives with us and
to keep us informed of any changes thereto. We contact ongoing investment advisory clients at least
annually to review our previous services and/or recommendations and to discuss the impact
resulting from any changes in the client’s financial situation and/or investment objectives.
Account Statements and Supplemental Reports
Unless otherwise agreed, clients are provided with transaction confirmation notices and regular
summary account statements directly from the broker-dealer or custodian for the client accounts.
These statements list the account positions, activity in the account over the covered period, and
other related information, including any fees deducted from the account. Clients are also sent
confirmations following each brokerage account transaction unless confirmations have been waived.
Clients are urged to carefully review all account statements. Those clients to whom we provide
investment advisory services may engage us to provide them with a supplemental report including
relevant account and/or market-related information such as an inventory of account holdings and
account performance from time to time.
We charge an additional fee for such reports, as discussed in response to Item 5 – Fees and
Compensation.
Clients should compare the account statements they receive from their custodian with those they
receive from us.
Financial Planning and/or Consulting Reports
Those clients to whom we provide financial planning and/or consulting services will receive reports
from us summarizing our analysis and conclusions as requested by the client or as we otherwise
agree in writing.
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Form ADV Part 2A
Review Triggers
Other conditions that may trigger reviews of client accounts are changes in the tax laws, new
investment information, and changes in a client’s own situation.
Item 14- Client Referrals and Other Compensation
Economic Benefits
Apexium is required to disclose any relationship or arrangement where it receives an economic
benefit from a third party (non-client) for providing advisory services. Any such arrangements are
described in this brochure, including certain benefits we may receive from custodians as disclosed in
response to Item 12 – Brokerage Practices.
Item 15 - Custody
Custody Rule 206(4)-2 under the Investment Advisers Act of 1940 governs the custody of client
funds and securities. The Custody Rule defines "custody" to mean holding, directly or indirectly,
client funds or securities, or having any authority to obtain possession of them. The Rule requires
advisers to maintain custody of client funds and securities with a qualified custodian who shall
provide an at least quarterly statement to the client. Our clients' funds and securities are maintained
by unrelated qualified custodians. All custodians are responsible for sending account statements at
least quarterly.
As previously disclosed in Item 5 - Fees and Compensation, Apexium and a client may agree to
authorize and arrange for the direct deduction of our fees from a client’s accounts. Advisers that
have custody only because they have written permission to have fees deducted do not have to claim
custody of client assets on form ADV. Most of Apexium’s clients have signed fee deduction
authorizations instructing the custodian to deduct fees. This deduction will be reflected on the
custodian's statement. The financial institutions serving as the custodians that we recommended
have agreed to send a statement to the client, at least quarterly, indicating all amounts disbursed
from the account including the amount of management fees paid directly to Apexium. Clients
should carefully review the statements sent directly by the financial institutions serving as custodians
and compare them to those received from us. Our statements may vary from custodial statements
based on accounting procedures, reporting dates, or valuation methodologies of certain securities.
In addition, certain of our relationship managers are the named trustees of client accounts with full
power of appointment. These trustees (and Apexium) are deemed to have custody of such accounts.
We do not, however, have physical custody of client funds and securities. All client assets are held at
a qualified custodian, which means the custodians provide account statements directly to clients at
their address of record at least quarterly. We engage an independent public accountant who is
registered with the Public Company Accounting Oversight Board (PCAOB) to conduct an annual
surprise examination of client funds and securities of which we are deemed to have custody under
SEC rules.
Additionally, many clients sign ACH authorizations for their custodian to electronically transfer
funds from their investment account managed by Apexium, to their personal bank account at
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Form ADV Part 2A
another financial institution. The SEC considers an ACH Authorization a Standing Letter of
Authorization (SLOA) when the investment adviser has the limited authority to initiate “third party”
funds transfers between the bank accounts listed on a client authorized form.
The SEC staff of the Division of Investment Management has determined that under the
Investment Advisers Act of 1940 Custody Rule 206(4)-2, an investment adviser has custody of client
funds or securities with the limited power under a SLOA as described above. Due to this
interpretation, we have concluded that Apexium is deemed to have custody with exemptive relief for
clients who have signed a third party ACH authorization form. Pursuant to SEC guidance on
custody with exemptive relief, Apexium and your custodian comply with the following:
1. The client provides an instruction to the Qualified Custodian, in writing, that includes
the client’s signature, the third party’s name, and either the third party’s address or the
third party’s account number at a custodian to which the transfer should be directed;
2. The client authorizes the investment adviser, in writing, either on the Qualified
Custodian’s form or separately, to direct transfers to the third party either on a
specified schedule or from time to time;
3. The client’s Qualified Custodian performs appropriate verification of the instruction,
such as a signature review or other method to verify the client’s authorization, and
provides a transfer of funds notice to the client promptly after each transfer;
4. The client has the ability to terminate or change the instruction to the client’s Qualified
Custodian;
5. The investment adviser has no authority or ability to designate or change the identity of
the third party, the address, or any other information about the third party contained in
the client’s instruction;
6. The investment adviser maintains records showing that the third party is not a related
party of the investment adviser or located at the same address as the investment
adviser; and
7. The client’s Qualified Custodian sends the client, in writing, an initial notice confirming
the instruction and an annual notice reconfirming the instruction.
Item 16 - Investment Discretion
Please see Item 4 – Advisory Business for a description of the discretionary investment
management services we offer, and limitations clients may impose on this discretion.
Item 17 - Voting Client Securities
As a matter of firm policy and practice, Apexium does not have authority to, and does not vote
proxies on behalf of its advisory clients. Clients, therefore, retain the responsibility for receiving and
voting proxies for securities maintained in client portfolios. Clients receive proxies directly from the
appropriate financial institutions.
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Form ADV Part 2A
Item 18 - Financial Information
Apexium has no financial commitment that impairs its ability to meet contractual and fiduciary
commitments to clients and has not been the subject of a bankruptcy proceeding. Apexium does not
have any financial impairment that will preclude the firm from meeting contractual commitments to
clients.
A balance sheet is not required to be provided because Apexium does not serve as a custodian for
client funds or securities and does not require prepayment of fees of more than $1,200 per client,
six months or more in advance.