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Apex Financial Advisors, Inc.
SEC File Number: 801 – 71884
Form ADV Part 2A Brochure
March 31, 2025
Contact: Joseph R. Weidenburner, Chief Compliance Officer
85 South Main Street, Yardley, PA 19067
215-493-1900
www.apexfinancialadvisors.com
the contents of
this brochure, please contact us at
This brochure provides information about the qualifications and business practices of Apex Financial Advisors, Inc. (the “Registrant”).
If you have any questions about
(215) 493-1900 or
rconnell@apexfinancialadvisors.com. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Apex Financial Advisor, Inc. also is available on the SEC’s website at www.adviserinfo.sec.gov.
Educational and Business Background
Robert A. Connell, CFP - Chief Executive Officer
Apex Financial Advisors was founded by Robert Connell in 2010. A graduate of Pennsylvania State University where he earned a
Bachelor’s Degree in Aerospace Engineering and further completed advanced studies and research for a two-year period. He was
one of the first to earn the CERTIFIED FINANCIAL PLANNER designation in the country in 1978 at the infancy of Financial Planning
in the United States. Mr. Connell has over 40 years of financial planning experience. Throughout his career, Mr. Connell has
implemented a Family Office approach to Wealth and Family Management by focusing on high net worth families and assisting them
with their financial and personal goals. As Chief Executive Officer of Apex, Mr. Connell maintains a supervisor relationship for all
employees and principles. Mr. Connell was born in 1947.
Security Examinations: Series 65 exam (1992).
Previously Held: Series 7 exam (1975), AMEX Put and Call exam (1977), Series 12 exam (1980), Series 24 exam (1980), Series 4 exam (1981),
Series 5 exam (1981), Series 63 exam (1982), Series 53 exam (1991),
Joseph R. Weidenburner, Esq. – Chief Operating Officer; Chief Compliance Officer
Joe brings a varied background of professional experience to the Apex team. Most recently, Joe oversaw JRW Financial where he
managed investment portfolios in separate accounts utilizing a value-oriented equity investment approach. He has contributed equity
research and investment analyses to several publications, including The Manual of Ideas, a value investing publication read by leading
value-oriented portfolio and hedge fund managers.
Joe served the Department of Defense as an attorney for 7 years practicing government contracting and federal procurement litigation,
where he twice received the Superior Civilian Service Award for outstanding legal service, and he is a member of the state bars of
Pennsylvania and New Jersey.
Joe received his Juris Doctor from The Catholic University of America – Columbus School of Law in 2008, and his B.A. in Political
Science and History, cum laude, from Loyola University Maryland in 2005.
Security Examinations: Series 65 (2013)
APEX FINANCIAL ADVISORS, INC.
ADV PART 2A
Page 2 of 15
Item 2
Material Changes
Nuview Trust Company, which custodies the IRAs in which some clients of the Firm hold investments
in the Firm’s sponsored real estate notes, has changed its name to Inspira Financial.
APEX FINANCIAL ADVISORS, INC.
ADV PART 2A
Page 3 of 15
Item 2
Material Changes
2
Item 3 Table of Contents
3
Item 4
Advisory Business
4
Item 5
Fees and Compensation
7
Item 6
Performance-Based Fees and Side-by-Side Management
9
Item 7 Types of Clients
9
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
9
Item 9 Disciplinary Information
10
Item 10 Other Financial Industry Activities and Affiliations
10
Item 11 Code of Ethics, Part. or Int. in Client Transactions and Pers. Trading
11
Item 12
Brokerage Practices
12
Item 13
Review of Accounts
13
Item 14
Client Referrals and Other Compensation
14
Item 15
Custody
15
Item 16
Investment Discretion
15
Item 17
Voting Client Securities
15
Item 18
Financial Information
15
Page 4 of 15
APEX FINANCIAL ADVISORS, INC.
ADV PART 2A
Item 4
Advisory Business
A. The Registrant is a corporation formed on September 9, 2010 in the Commonwealth of Pennsylvania. The Registrant became
registered as an Investment Adviser Company in October 2010. The Registrant is owned by Robert Connell and Mr. Connell
is also the Registrant’s Principal.
B. As discussed below, the Registrant offers to its clients (individuals, business entities, trusts, estates, pension plans and
charitable organizations, etc.) investment advisory services, and, to the extent specifically requested by a client, financial
planning, and related consulting services.
INVESTMENT ADVISORY SERVICES
The client can determine to engage the Registrant to provide discretionary and/or non-discretionary investment advisory
services on a fee basis. The Registrant’s annual investment advisory fee is based upon a percentage (%) of the market value
of the assets placed under the Registrant’s management. Please see Item 5 for fee structure. Prior to engaging the Registrant
to provide investment advisory services, clients are required to enter into a written Investment Advisory Agreement with the
Registrant setting forth the terms and conditions of the engagement (including termination), describing the scope of the
services to be provided and the applicable fees. Registrant may recommend the services of other professionals for
implementation purposes, such as attorneys, accountants, and including the Registrant’s representatives in their individual
capacities as licensed insurance agents. (See disclosure at Item10 C.8). The client is under no obligation to engage the
services of any such recommended professional. The client retains absolute discretion over all such implementation decisions
and is free to accept or reject any recommendation from the Registrant. Please Note: If the client engages any such
recommended professional, and a dispute arises thereafter relative to such engagement, the client agrees to seek recourse
exclusively from and against the engaged professional. Please Also Note: It remains the client’s responsibility to promptly
notify the Registrant if there is ever any change in his/her/its financial situation or investment objectives for the purpose of
reviewing/evaluating/revising Registrant’s previous recommendations and/or services.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
To the extent specifically requested by a client, the Registrant may determine to provide financial planning and/or consulting
services (including tax planning, investment and non-investment related matters, estate planning, insurance planning, etc.)
on a stand-alone separate fee basis.
Prior to engaging the Registrant to provide planning or consulting services, clients are generally required to enter into a
written Financial Planning, Tax Planning and Consulting Agreement with Registrant setting forth the terms and conditions
of the engagement (including termination), describing the scope of the services to be provided, and the portion of the fee that
is due from the client prior to Registrant commencing services. If requested by the client, Registrant may recommend the
services of other professionals for implementation purposes, such as attorneys, accountants, and including the Registrant’s
representatives in their individual capacities as licensed insurance agents. (See disclosure at Item10 C.8). The client is under
no obligation to engage the services of any such recommended professional. The client retains absolute discretion over all
such implementation decisions and is free to accept or reject any recommendation from the Registrant. Please Note: If the
client engages any such recommended professional, and a dispute arises thereafter relative to such engagement, the client
agrees to seek recourse exclusively from and against the engaged professional. Please Also Note: It remains the client’s
responsibility to promptly notify the Registrant if there is ever any change in his/her/its financial situation or investment
objectives for the purpose of reviewing/evaluating/revising Registrant’s previous recommendations and/or services.
MISCELLANEOUS
Limitations of Financial Planning and Non-Investment Consulting/Implementation Services. Registrant shall generally
provide financial planning and related consulting services regarding non-investment related matters, such as estate planning,
tax planning, insurance, etc. Registrant will generally provide such consulting services inclusive of its advisory fee set forth
at Item 5 below for clients who will maintain at least $1 million under the Registrant’s management.
Retirement Plan Rollovers – No Obligation / Potential for Conflict of Interest. A client or prospective client leaving an
employer typically has four options regarding an existing retirement plan (and may engage in a combination of these options):
(i) leave the money in the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is
available and rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the account
value (which could, depending upon the client’s age, result in adverse tax consequences). If Registrant recommends that a
client roll over their retirement plan assets into an account to be managed by Registrant, such a recommendation creates a
conflict of interest if Registrant will receive an advisory fee as a result of the rollover. To the extent that Registrant
recommends that clients roll over assets from their retirement plan to an IRA managed by Registrant, then Registrant
represents that it and its investment adviser representatives are fiduciaries under the Employment Retirement Income Security
Act of 1974 (“ERISA”), or the Internal Revenue Code, or both. No client is under any obligation to roll over retirement
plan assets to an account managed by Registrant. Registrant’s Chief Compliance Officer, Joseph R. Weidenburner,
remains available to address any questions that a client or prospective client may have regarding the potential for
conflict of interest presented by such a rollover recommendation.
APEX FINANCIAL ADVISORS, INC.
ADV PART 2A
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Please Note: Non-Discretionary Service Limitations. Clients that engage Registrant on a non-discretionary investment
advisory basis must be willing to accept that Registrant cannot affect any account transactions without obtaining prior consent
to any such transaction(s) from the client. Thus, in the event that Registrant would like to make a transaction for a client's
account (including in the event of an individual holding or general market correction), and the client is unavailable, Registrant
will be unable to affect the account transaction(s) without first obtaining the client’s consent.
Trade away/Prime Broker Fees. Relative to its discretionary investment management services, when beneficial to the client,
individual fixed income transactions may be routed through broker-dealers other than the account custodian, in which event,
the client generally will incur both the fee (commission, mark-up/mark-down) charged by the executing broker-dealer and a
separate “trade away” and/or prime broker fee charged by the account custodian (Fidelity).
Fidelity and Inspira Financial. As discussed below at Item 12, Registrant recommends that Fidelity or Inspira Financial
serve as the broker-dealer/custodian for client investment management assets. Broker-dealers such as Fidelity charge
brokerage commissions and/or transaction fees for effecting securities transactions. In addition to Registrant’s investment
management fee, brokerage commissions and/or transaction fees, clients will also incur, relative to all mutual fund and
exchange traded fund purchases, charges imposed at the fund level (e.g. management fees and other fund expenses).
Please Note-Use of Mutual Funds: Most mutual funds are available directly to the public. Thus, a prospective client can
obtain many of the mutual funds that may be recommended and/or utilized by Registrant independent of engaging Registrant
as an investment advisor. However, if a prospective client determines to do so, he/she will not receive Registrant’s initial and
ongoing investment advisory services. Separate Fees: All mutual funds (and exchange traded funds) impose fees at the
fund level (e.g. management fees and other fund expenses). All mutual fund fees are separate from, and in addition to,
Registrant’s wealth management fee as described at Item 5 below. Registrant’s Chief Compliance Officer, Joseph R.
Weidenburner, remains available to address any questions that a client or prospective client may have regarding the
above.
Client Obligations. In performing our services, Registrant shall not be required to verify any information received from the
client or from the client’s other professionals, and is expressly authorized to rely thereon. Moreover, each client is advised
that it remains his/her/its responsibility to promptly notify Registrant if there is ever any change in his/her/its financial
situation or investment objectives for the purpose of reviewing/evaluating/revising our previous recommendations and/or
services.
Please Note: Investment Risk. Different types of investments involve varying degrees of risk, and it should not be assumed
that future performance of any specific investment or investment strategy (including the investments and/or investment
strategies recommended or undertaken by Registrant) will be profitable or equal any specific performance level(s).
Non-Investment Consulting/Implementation Services. To the extent requested by the client, Registrant may provide
consulting services regarding non-investment related matters, such as estate planning, tax planning, divorce planning, asset
valuation, options valuation, retirement plan valuation, qualified plan valuation, deferred compensation plan valuation,
insurance, etc. Neither Registrant, nor any of its representatives, serves as an attorney or accountant, and no portion of
Registrant’s services should be construed as same. To the extent requested by a client, Registrant may recommend the services
of other professionals for certain non-investment implementation purposes (i.e. attorneys, accountants, insurance, etc.),
including Registrant's principal in his capacity as a licensed insurance agent (see disclosure below). The client is under no
obligation to engage the services of any such recommended professional. The client retains absolute discretion over all such
implementation decisions and is free to accept or reject any recommendation from Registrant. Please Note: If the client
engages any such recommended professional, and a dispute arises thereafter relative to such engagement, the client agrees to
seek recourse exclusively from and against the engaged professional. Please Also Note: It remains the client’s responsibility
to promptly notify Registrant if there is ever any change in his/her/its financial situation or investment objectives for the
purpose of reviewing/evaluating/revising Registrant’s previous recommendations and/or services.
Please Note: Non-Discretionary Service Limitations. Clients that determine to engage the Registrant on a non-discretionary
investment advisory basis must be willing to accept that the Registrant cannot affect any account transactions without
obtaining prior verbal consent to any such transaction(s) from the client. Thus, in the event of a market correction during
which the client is unavailable, the Registrant will be unable to affect any account transactions (as it would for its discretionary
clients) without first obtaining the client’s verbal consent.
AFFILIATED PRIVATE INVESTMENT FUNDS. The Registrant may provide investment advice regarding private
investment funds, including those affiliated with Registrant’s Principals. The Registrant, on a non-discretionary basis, may
recommend that qualified clients consider allocating a portion of their investment assets to the affiliated private funds. The
terms and conditions for participation in the affiliated private funds, including management and incentive fees, conflicts of
interest, and risk factors, are set forth in the fund’s offering documents. Registrant’s clients are under absolutely no obligation
to consider or make an investment in any private investment fund(s).
APEX FINANCIAL ADVISORS, INC.
ADV PART 2A
Page 6 of 15
Specifically, the Registrant’s Principals are affiliated with the following private investment funds and/or business ventures
(collectively the “affiliated private funds”):
AFABJ LLC – a private real estate fund formed for the purpose of investing in a single commercial real estate transaction;
initially, a BJ’s Wholesale Club retail location at 131 East Kings Highway in Maple Shade, NJ, which has been transitioned
into the Montecito Tower commercial office building in Las Vegas, NV.
AFAKOP LLC - a private real estate fund formed for the purpose of investing in a single commercial real estate transaction;
the Corsair I Corporate Office building in King of Prussia, PA
AFAGV LLC - a private real estate fund formed for the purpose of investing in a single commercial real estate transaction;
the Great Valley Commerce Center in Malvern, PA.
AFAMAR LLC – a private real estate fund formed for the purpose of investing in a single commercial real estate transaction;
the Lippincott Centre office complex at 301 & 303 Lippincott Drive in Marlton, NJ.
AFABLU LLC – a private real estate fund formed for the purpose of investing in two commercial real estate transactions;
518 E. Township Line Road, a commercial office complex located in Blue Bell, PA, and 516 E. Township Line Road, a
commercial office building in Blue Bell, PA.
AFASAU LLC – a private real estate fund formed for the purpose of investing in a single commercial real estate transaction;
the Saucon Valley Plaza commercial office building in Center Valley, PA.
AFALOC LLC – a private real estate fund formed for the purpose of investing in a single commercial real estate transaction;
4501 New York Ave, a commercial office building in Arlington, TX.
AFACOR LLC – a private real estate fund formed for the purpose of investing in a single commercial real estate transaction;
3701 and 3773 Corporate Parkway, two commercial office buildings in Center Valley, PA.
Please Note: Private investment funds generally involve various risk factors, including, but not limited to, potential for
complete loss of principal, liquidity constraints and lack of transparency, a complete discussion of which is set forth in each
fund’s offering documents, which will be provided to each qualified client for review and consideration.
Unlike other liquid investments that a client may maintain, private investment funds do not provide daily liquidity or pricing.
Each prospective client investor will be required to complete a Subscription Agreement, pursuant to which the client shall
establish that he/she is qualified for investment in the fund, and acknowledges and accepts the various risk factors that are
associated with such an investment.
Please note: Conflict of Interest. Because the Registrant’s Principals and/or their affiliates could earn compensation from
the affiliated private funds that exceeds the fee that the Registrant would earn under its standard “assets under management”
fee schedule referenced in Item 5.A below, the recommendation that a client become an investor in the affiliated private funds
could present a conflict of interest. To mitigate this conflict of interest, the Registrant carefully qualifies eligible clients, and
recommends private fund allocations as a means to more broadly diversify client portfolios. No client is under any obligation
to become an investor in the affiliated private funds. The Registrant’s Chief Compliance Officer, Joseph R. Weidenburner,
remains available to address any questions regarding this conflict of interest.
Please note: Valuations. In the event that the Registrant references private investment funds owned by the client on any
supplemental account reports prepared by the Registrant, the value(s) for all such private investment funds shall reflect the
initial purchase and/or the most recent valuation provided by the fund sponsor. If the valuation reflects the initial purchase
price (and/or a value as of a previous date), the current value(s) (to the extent ascertainable) could be significantly more or
less than the original purchase price. Annual fund audit statements generally contain information related to valuation.
Client Obligations. In performing its services, Registrant shall not be required to verify any information received from the
client or from the client’s other professionals, and is expressly authorized to rely thereon the information provided. Moreover,
each client is advised that it remains his/her/its responsibility to promptly notify the Registrant if there is ever any change in
his/her/its financial situation or investment objectives for the purpose of reviewing/evaluating/revising Registrant’s previous
recommendations and/or services.
Disclosure Statement. A copy of the Registrant’s Brochure as set forth on Part 2A of Form ADV shall be provided to each
client prior to, or contemporaneously with, the execution of the Investment Advisory Agreement or Financial Planning, Tax
Planning and Consulting Agreement. Any client who has not received a copy of Registrant’s Brochure at least 48 hours prior
to executing the Investment Advisory Agreement or Financial Planning, Tax Planning and Consulting Agreement shall have
five business days subsequent to executing the agreement to terminate the Registrant’s services without penalty.
Trade Error Policy. Registrant shall reimburse accounts for losses resulting from the Registrant’s trade errors, but shall not
credit accounts for such errors resulting in market gains. The gains and losses are reconciled within the Registrant’s custodian
firm account and Registrant retains the net gains and losses.
C. The Registrant shall provide investment advisory services specific to needs of each client. Prior to providing investment
advisory services, an investment adviser representative will discuss with each client, their particular investment objective(s).
APEX FINANCIAL ADVISORS, INC.
ADV PART 2A
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The Registrant shall allocate each client’s investment assets consistent with their designated investment objective(s). Clients
may, at any time, impose restrictions, in writing, on the Registrant’s services.
D. Not Applicable.
E. As of December 31, 2024, the Registrant had $505,099,472in assets under management on a combined discretionary and
non-discretionary basis.
Item 5
Fees and Compensation
A. The client can determine to engage the Registrant to provide discretionary and/or non-discretionary investment advisory
services on a fee basis.
INVESTMENT ADVISORY SERVICES
If a client determines to engage the Registrant to provide discretionary and/or non-discretionary investment advisory services
on a fee basis, the Registrant’s annual investment advisory fee shall be based upon a percentage (%) of the market value and
type of assets placed under the Registrant’s management, to be charged quarterly in advance.
General Fee Schedule:
ANNUAL MANAGEMENT FEE
ACCOUNT VALUE
Up to $5,000,000
$5,000,000 - $10,000,000
$10,000,000 - $25,000,000
$25,000,000 - $50,000,000
$50,000,000 and over
1.25%
1.00%
0.85%
0.65%
negotiated
Registrant, in its sole discretion, may charge a lesser investment management fee and/or reduce or waive its portfolio
minimum based upon certain criteria (i.e. anticipated future earning capacity, anticipated future additional assets, dollar
amount of assets to be managed, related accounts, account composition, negotiations with client, etc.).
Affiliated Private Funds: Conflict Of Interest. Because Apex and/or its affiliates can earn compensation from the Apex
affiliated private investment funds referenced at Item 4 above (advisory fees, property management fees, and contingent
incentive compensation) that exceed the fee that Apex would earn under its standard asset-based fee schedule referenced in
Item 5 below, the recommendation that a client become a Fund investor presents a conflict of interest. No client is under any
obligation to become a Fund investor. Apex’s Chief Compliance Officer, Joseph R. Weidenburner, remains available to
address any questions regarding this conflict of interest.
FINANCIAL PLANNING, TAX PLANNING AND CONSULTING SERVICES (STAND-ALONE)
To the extent specifically requested by a client, the Registrant may determine to provide financial planning and/or consulting
services (including investment and non-investment related matters, including estate planning, insurance planning, etc.) on a
stand-alone fee basis. Registrant’s planning and consulting fees are negotiable, but generally range from $5,000 and up on a
fixed fee basis depending upon the level and scope of the service(s) required and the professional(s) rendering the service(s).
Registrant reserves the right to charge a minimum fee for financial planning services based on total assets under management.
B. Clients will have the Registrant’s advisory fees deducted from their custodial accounts as directed. Both Registrant's
Investment Advisory Agreement and the custodial/ clearing agreement authorize the custodian to debit the account for the
amount of the Registrant's investment advisory fee and to directly remit that management fee to the Registrant in compliance
with regulatory procedures. In the limited event that the Registrant bills the client directly, payment is due upon receipt of
the Registrant’s invoice. The Registrant shall deduct fees and/or bill clients generally monthly in advance, based upon the
market value of the assets.
C. Unless the client directs otherwise or an individual client’s circumstances require, the Registrant shall generally recommend
Fidelity Institutional (“Fidelity”), Inspira Financial, or other custodians or clearing agencies as deemed appropriate to serve
as the broker-dealer/custodian/clearing agency for client investment management assets. Broker-dealers such as Fidelity and
other custodians/clearing agencies charge brokerage commissions and/or transaction fees for effecting certain securities
transactions (i.e. transaction fees are charged for certain no-load mutual funds, commissions are charged for individual equity
and fixed income securities transactions). Clients will incur, in addition to Registrant’s investment management fee,
brokerage commissions and/or transaction fees, and, relative to all mutual fund and exchange traded fund purchases, charges
imposed at the fund level (e.g. management fees and other fund expenses). When beneficial to the client, individual debt
and/or equity transactions may be effected through broker-dealers with whom Registrant and/or the client have entered into
APEX FINANCIAL ADVISORS, INC.
ADV PART 2A
Page 8 of 15
arrangements for prime brokerage clearing services, including effecting certain client transactions through various SEC
registered and FINRA member broker-dealers (in which event, the client shall incur both the transaction fee charged by the
executing broker-dealer and a “tradeaway” fee charged by the account custodian).
D. Registrant's annual investment advisory fee shall be prorated and paid generally monthly in advance, based upon the market
value of the assets on the last business day of the previous month. The Registrant does generally require an annual minimum
fee for investment advisory services. However, Registrant, in its sole discretion, may charge a lesser investment management
fee based upon certain criteria (i.e. anticipated future earning capacity, anticipated future additional assets, dollar amount of
assets to be managed, related accounts, account composition, negotiations with client, etc.). Please Note: As result of the
above, similarly situated clients could pay different fees. In addition, similar advisory services may be available from other
investment advisers for similar or lower fees.
The Investment Advisory Agreement between the Registrant and the client will continue in effect until terminated by either
party by written notice in accordance with the terms of the Investment Advisory Agreement. Advisory fees paid during the
month of any contract cancellation are not subject to reimbursement.
E. PRIVATE FUND FEES AND COMPENSATION
Fees and Compensation: As it relates to private funds, the Registrant typically charges a semi-annual advisory fee (the
“management fee”) as described in relevant Governing Documents. A property management/administration fee may be
assessed to certain real estate related funds, and may be payable to the Registrant or an affiliate of the Registrant. Fees and
other compensation paid by a fund to the Registrant may vary from fund to fund and may be different from the fees and
compensation payable in respect of any successor fund. Investors should carefully review the Governing Documents of
the relevant fund in conjunction with this brochure for complete information about fees and compensation. Similar
advisory services may be available from other investment advisers for similar or lower fees.
Management fees, performance-based compensation, and/or any other compensation payable to the Registrant or its
affiliates by a fund are generally negotiated with the fund or its underlying investors and may depend on, among other
factors, the amount of capital committed to the fund.
Other Fees and Expenses: The Registrant is liable for its normal operating overhead and administrative expenses,
including salaries, bonuses and benefits, office facilities, back office support, accounting, management/finance functions,
marketing, travel and other management-related costs.
Clients of the Registrant may bear certain other fees, expenses and costs (aside from the management fees and
performance-based compensation discussed above) which are incidental or related to the maintenance of the fund or the
buying, selling and holding of investments.
These fees and expenses may include, but not necessarily be limited to:
• The fees and expenses of professional advisers such as legal counsel, administrators, custodians, consultants, and
accountants.
• Any taxes or fees assessed by government jurisdictions or their agents that are levied against the fund.
• Expenses related to the preparation, printing and distribution of reports to the limited partners of the fund.
• Any insurance, indemnity or litigation expenses relating to the fund’s activities.
• All other costs incurred related to the administration of the fund or authorized by the fund’s Governing Documents.
Deduction of Fees and Timing of Payment: The Registrant (or its affiliates) is authorized under the Governing
Documents of each fund to charge and deduct advisory fees directly from the contributed capital and/or other assets of the
applicable fund. Following the dissolution of a fund, the general partner of the fund will, in accordance with the partnership
agreement, make a final determination of all items of income, gain, loss and expense. After payment or provision for
payment of all liabilities and obligations of the fund, the remaining assets, if any, will, in accordance with the partnership
agreement, be distributed to investors.
F. Neither the Registrant, nor its representatives accept compensation from the sale of securities or other investment products.
G. In certain situations, the Registrant may discount fees.
Item 6
Performance-Based Fees and Side-by-Side Management
In addition to the compensation discussed in Item 5 – Fees and Compensation, affiliates of the Registrant, as the managing
partners of affiliated or advised private funds, may be eligible to receive performance-based compensation, sometimes
referred to as “carried interest.” Carried interest is equal to a percentage of the private fund’s net profits. Any performance-
APEX FINANCIAL ADVISORS, INC.
ADV PART 2A
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based compensation will be paid in accordance with Section 205(3) of the Advisers Act and the applicable rules promulgated
thereunder, which specify certain qualification thresholds for clients being assessed such a fee. Any share of profits paid to
the managing partners of the funds is separate and distinct from the management fees charged by the Registrant for advisory
services to the funds. Performance fees are subject to individualized negotiation with the partners investing in each fund.
Carried interest in a fund may create an incentive for the Registrant and the fund’s managing partner to make more speculative
investments for the funds than it would otherwise make in the absence of such performance-based compensation. However,
conflicts of interest associated with carried interest are mitigated by: (i) the general partner or its owners having a capital
commitment to the fund; and (ii) certain other mitigating factors which are unique to each fund. Outside of the private fund
structure described above, the Registrant does not charge any performance-based fees (fees based on a share of capital gains
on or capital appreciation of the assets of a client).
Item 7
Type of Clients
The Registrant’s clients shall generally include individuals, business entities, pension plans, IRA’s, trusts, estates, municipal
governments, pensions, charitable organizations, as well as private funds. The Registrant does generally require an annual
minimum fee for investment advisory services. However, Registrant, in its sole discretion, may charge a lesser investment
management fee based upon certain criteria (i.e. anticipated future earning capacity, anticipated future additional assets, dollar
amount of assets to be managed, related accounts, account composition, negotiations with client, etc.). Please Note: As result
of the above, similarly situated clients could pay different fees. In addition, similar advisory services may be available from
other investment advisers for similar or lower fees.
Item 8
Methods of Analysis, Investment Strategies and Risk of Loss
A. The Registrant shall utilize the following methods of security analysis:
• Charting - (analysis performed using patterns to identify current trends and trend reversals to forecast the direction
of prices)
• Fundamental - (analysis performed on historical and present data, with the goal of making financial forecasts)
• Technical – (analysis performed on historical and present data, focusing on price and trade volume, to forecast the
direction of prices)
• Cyclical – (analysis performed on historical relationships between price and market trends, to forecast the direction
of prices)
The Registrant shall utilize the following investment strategies when implementing investment advice given to clients:
• Long Term Purchases (securities held at least a year)
• Short Term Purchases (securities sold within a year)
• Trading (securities sold within thirty (30) days)
Please Note: Investment Risk. Different types of investments involve varying degrees of risk, and it should not be assumed
that future performance of any specific investment or investment strategy (including the investments and/or investment
strategies recommended or undertaken by the Registrant) will be profitable or equal any specific performance level(s).
B. The Registrant’s methods of analysis and investment strategies do not present any significant or unusual risks.
However, every method of analysis has its own inherent risks. To perform an accurate market analysis the Registrant must
have access to current/new market information. The Registrant has no control over the dissemination rate of market
information; therefore, unbeknownst to the Registrant, certain analyses may be compiled with outdated market information,
severely limiting the value of the Registrant’s analysis. Furthermore, an accurate market analysis can only produce a forecast
of the direction of market values. There can be no assurances that a forecasted change in market value will materialize into
actionable and/or profitable investment opportunities.
The Registrant’s primary investment strategies - Long Term Purchases, Short Term Purchases, and Trading - are fundamental
investment strategies. However, every investment strategy has its own inherent risks and limitations. For example longer term
investment strategies require a longer investment time period to allow for the strategy to potentially develop. Shorter term
investment strategies require a shorter investment time period to potentially develop but, as a result of more frequent trading,
may incur higher transactional costs when compared to a longer term investment strategy. Trading, an investment strategy
that requires the purchase and sale of securities within a thirty (30) day investment time period, involves a very short
investment time period but will incur higher transaction costs when compared to a short term investment strategy and
substantially higher transaction costs than a longer term investment strategy.
C. Currently, the Registrant primarily allocates client investment assets among various individual equity and fixed income
securities, mutual funds, individual bonds, futures contracts, options and/or exchange traded funds (“ETFs”), on a
discretionary and non-discretionary basis in accordance with the client’s designated investment objective(s).
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Registrant provides investment advice regarding private investment funds.
Unaffiliated and Affiliated Private Investment Funds. Registrant may also provide investment advice regarding private
investment funds. Registrant, on a non-discretionary basis, may recommend that certain qualified clients consider an
investment in an affiliated or unaffiliated private investment fund. Registrant’s role relative to the private investment funds
shall be limited to its initial and ongoing due diligence and investment monitoring services. If a client determines to become
a private fund investor, the amount of assets invested in the fund(s) shall be included as part of “assets under management”
for purposes of Registrant calculating its investment advisory fee. Registrant’s clients are under absolutely no obligation to
consider or make an investment in a private investment fund(s).
Please Note: Private investment funds generally involve various risk factors, including, but not limited to, potential for
complete loss of principal, liquidity constraints and lack of transparency, a complete discussion of which is set forth in each
fund’s offering documents, which will be provided to each client for review and consideration. Unlike other liquid
investments that a client may maintain, private investment funds do not provide daily liquidity or pricing. Each prospective
client investor will be required to complete a Subscription Agreement, pursuant to which the client shall establish that he/she
is qualified for investment in the fund, and acknowledges and accepts the various risk factors that are associated with such
an investment.
Please Also Note: Valuation. In the event that Registrant references private investment funds owned by the client on any
supplemental account reports prepared by Registrant, the value(s) for all such private investment funds shall reflect the initial
purchase and/or the most recent valuation provided by fund sponsor. If the valuation reflects the initial purchase price (and/or
a value as of a pervious date), the current value(s) (to the extent ascertainable) could be significantly more or less than the
original purchase price.
Item 9
Disciplinary Information
On December 5, 2022, Apex was informed by the United States Securities and Exchange Commission (”SEC”) of an
administrative proceeding based on allegations related to the distribution of audited financial statements to investors in private funds,
and to the failure to update Forms ADV as a result of the new events surrounding these audits.
By way of background, the Investment Advisers Act, section 206(4), and Rule 206(4)-2 thereunder, are commonly known
as the “Custody Rule,” which requires the distribution of annual audited financial statements prepared in accordance with Generally
Accepted Accounting Principles to the investors in certain private funds, including the private real estate funds sponsored by Apex.
Fund sponsors are required to utilize a firm under the authority of the Public Company Accounting Oversight Board.
Apex entered into an engagement agreement with such an audit firm to prepare the necessary audit reports to satisfy the
Custody Rule. However, due to egregious delays and a willful breach of this audit engagement by the audit firm, Apex did not
receive completed audit reports from that firm to distribute to investors in order to satisfy the Custody Rule.
On September 5, 2023, Apex agreed to a settlement order with the SEC whereupon Apex was imposed a cease and desist
order, a censure, and a civil monetary penalty of $130,000. To be clear, this settlement was not an admission of liability, and at no
time were investors harmed. Apex’s reliance on a firm that had, to that point, a clean record under the purview of multiple review
boards was misplaced, and audit reports were delayed significantly due to that firm’s failure to honor its engagement agreement.
Apex agreed to settle the matter in order to avoid protracted litigation and to move forward as expeditiously and expediently as
possible.
Apex has terminated the engagement with the previous audit firm that was the actual and proximate cause of any delays in
distributing audit reports and has engaged a new audit firm for preparation of previous reports and to ensure continued compliance
with the Custody Rule.
Item 10
Other Financial Industry Activities and Affiliations
A. Not Applicable
B. Not Applicable
C. I. Affiliated Private Investment Funds. The Registrant’s Principals are affiliated with certain private investment funds. The
Registrant, on a non-discretionary basis, may recommend that qualified clients consider allocating a portion of their investment
assets to the affiliated private funds. The terms and conditions for participation in the affiliated private funds, including
management and incentive fees, conflicts of interest, and risk factors, are set forth in the fund’s offering documents. Registrant’s
clients are under absolutely no obligation to consider or make an investment in any private investment fund(s).
Specifically, the Registrant’s Principals are affiliated with the following private investment funds and/or business ventures
(collectively the “affiliated private funds”):
AFABJ LLC – a private real estate fund formed for the purpose of investing in a single commercial real estate transaction; the
Montecito Tower corporate office building in Las Vegas, NV.
AFAKOP LLC - a private real estate fund formed for the purpose of investing in a single commercial real estate transaction;
the Corsair I Corporate Office building in King of Prussia, PA
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AFAGV LLC - a private real estate fund formed for the purpose of investing in a single commercial real estate transaction; the
Great Valley Commerce Center in Malvern, PA.
AFAMAR LLC – a private real estate fund formed for the purpose of investing in a single commercial real estate transaction;
the Lippincott Centre office complex at 301 & 303 Lippincott Drive in Marlton, NJ.
AFABLU LLC – a private real estate fund formed for the purpose of investing in two commercial real estate transactions; 518
E. Township Line Road, a commercial office complex located in Blue Bell, PA and 516 E. Township Line Road, a commercial
office building in Blue Bell, PA.
AFASAU LLC – a private real estate fund formed for the purpose of investing in a single commercial real estate transaction;
the Saucon Valley Plaza commercial office building in Center Valley, PA.
AFALOC LLC - a private real estate fund formed for the purpose of investing in a single commercial real estate transaction;
4501 New York Ave., a commercial office building in Arlington, TX.
AFACOR LLC – a private real estate fund formed for the purpose of investing in a single commercial real estate transaction;
3701 and 3773 Corporate Parkway, two commercial office buildings in Center Valley, PA.
Please Note: Private investment funds generally involve various risk factors, including, but not limited to, potential for complete
loss of principal, liquidity constraints and lack of transparency, a complete discussion of which is set forth in each fund’s
offering documents, which will be provided to each qualified client for review and consideration. Unlike other liquid
investments that a client may maintain, private investment funds do not provide daily liquidity or pricing. Each prospective
client investor will be required to complete a Subscription Agreement, pursuant to which the client shall establish that he/she is
qualified for investment in the fund, and acknowledges and accepts the various risk factors that are associated with such an
investment.
Please Note: Conflict of Interest: Because the Registrant’s Principals and/or their affiliates can earn compensation from the
affiliated private funds that may exceed the fee that the Registrant would earn under its standard “assets under management”
fee schedule referenced in Item 5.A, the recommendation that a client become an investor in the affiliated private funds could
present a conflict of interest. To mitigate this conflict of interest, the Registrant carefully qualifies eligible clients, and
recommends private fund allocations as a means to more broadly diversify client portfolios. No client is under any obligation
to become an investor in the affiliated private funds. The Registrant’s Chief Compliance Officer, Joseph R. Weidenburner,
remains available to address any questions regarding this conflict of interest.
Please Note: Valuation. In the event that the Registrant references private investment funds owned by the client on any
supplemental account reports prepared by the Registrant, the value(s) for all such private investment funds shall reflect either
the initial purchase and/or the most recent valuation provided by the fund sponsor. If the valuation reflects the initial purchase
price (and/or a value as of a previous date), the current value(s) (to the extent ascertainable) could be significantly more or less
than the original purchase price. Annual fund audit statements generally contain information related to valuation.
II. Apex receives no compensation from insurance-related products. Robert Connell, in his individual capacity, is a
licensed insurance agent, and may recommend the purchase of certain insurance-related products on a commission basis. As
referenced in Item 4 B above, clients can engage Mr. Connell to effect insurance transactions on a commission basis.
Please Note: Conflict of Interest: The recommendation by Robert Connell that a client purchase insurance commission
product presents a material conflict of interest, as the receipt of commissions may provide an incentive to recommend insurance
products based on commissions received, rather than on a particular client’s need. No client is under any obligation to purchase
any commission products from Robert Connell. Clients are reminded that they may purchase insurance products recommended
by Registrant through other, non-affiliated insurance agents. The Registrant’s Chief Compliance Officer, Joseph R.
Weidenburner, is available to address any questions that a client or prospective may have regarding the above conflict
of interest.
D. Robert Connell has a minority ownership interest (less than 5%) in National Advisors Holdings, Inc. (NAH). NAH has formed
a federally chartered trust company, National Advisors Trust Company (NATC). NAH and NATC are regulated by the Office
of the Comptroller of the Currency (“OCC”) and are FDIC insured. The trust company offers a lower cost alternative to
traditional custodians and trust service providers. Apex referrals to NATC are based expressly upon the clients’ needs and
objectives. Unlike banks which generally do not allow trust accounts to retain outside investment advisors, NATC designates
Apex to provide ongoing investment advisory services to accounts on which NATC is named as trustee. Both the client and
Apex may benefit from this continuation of services. However, the client always maintains the right to remove Apex as the
investment advisor, as well as replace NATC as trustee. Apex receives no income or compensation from NATC. Apex does
not directly share in any service fees charged to client accounts by National Advisors Trust. Conflict of Interest. Because
Robert Connell has an interest in NAH, and therefore indirectly has an interest in NATC, a conflict of interest is present
because the Registrant could have an economic incentive to recommend NATC’s services. No client is under any obligation to
use NATC’s services. ANY QUESTIONS: Registrant’s Chief Compliance Officer, Joseph R. Weidenburner remains available
to address any questions regarding NATC and the corresponding conflict of interest
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E. Apex may work with other Registered Investment Advisors in joint ventures related to marketing of advisory services, which
may include a fee-sharing arrangement.
Item 11
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. The Registrant maintains an investment policy relative to personal securities transactions. This investment policy is part of
Registrant’s overall Code of Ethics, which serves to establish a standard of business conduct for all of Registrant’s Associated
Persons that is based upon fundamental principles of openness, integrity, honesty and trust, a copy of which is available upon
request.
In accordance with Section 204A of the Investment Advisers Act of 1940, the Registrant also maintains and enforces written
policies reasonably designed to prevent the misuse of material non-public information by the Registrant or any person
associated with the Registrant. Access to Registrant’s Privacy Policy is sent to clients on an annual basis and is made publicly
available on Registrant’s website.
B. As disclosed above, the Registrant’s Principals and/or their affiliates have a financial interest in the affiliated private funds.
The Registrant, on a non-discretionary basis, may recommend that qualified clients consider allocating a portion of their
investment assets to the affiliated private funds. The terms and conditions for participation in the affiliated private funds,
including management and incentive fees, conflicts of interest, and risk factors, are set forth in the fund’s offering
documents. Registrant’s clients are under absolutely no obligation to consider or make an investment in a private
investment fund(s). The Registrant’s Chief Compliance Officer, Joseph R. Weidenburner remains available to
address any questions that a client or prospective client may have regarding the above arrangement and any
corresponding perceived conflict of interest such arrangement may create.
C. The Registrant and/or representatives of the Registrant may buy or sell securities that are also recommended to clients. This
practice may create a situation where the Registrant and/or representatives of the firm are in a position to materially benefit
from the sale or purchase of those securities. Therefore, this situation creates a potential conflict of interest. Practices such as
“scalping” (i.e., a practice whereby the owner of shares of a security recommends that security for investment and then
immediately sells it at a profit upon the rise in the market price which follows the recommendation) could take place if the
Registrant did not have adequate policies in place to detect such activities. In addition, this requirement can help detect insider
trading, “front-running” (i.e., personal trades executed prior to those of the Registrant’s clients) and other potentially abusive
practices.
The Registrant has a personal securities transaction policy in place to monitor the personal securities transactions and
securities holdings of each of the Registrant’s “Access Persons”. The Registrant’s securities truncation policy requires that
Access Person of the Registrant must provide the Chief Compliance Officer or his/her designee with a written report of their
current securities holdings within ten (10) days after becoming an Access Person. Additionally, each Access Person must
provide the Chief Compliance Officer or his/her designee with a written report of the Access Person’s current securities
holdings at least once each twelve (12) month period thereafter on a date the Registrant selects; provided, however that at
any time that the Firm has only one Access Person, he or she shall not be required to submit any securities report described
above.
Private Placements and Limited Opportunities: Access Persons may invest in private placements and limited offerings
(including those sponsored by Registrant clients) as long as there are no material conflicts with client interests. The Registrant
maintains policies and procedures detailed in its Code of Ethics to ensure that Access Person investment in these opportunities
do not crowd out Registrant clients nor impede the Registrant’s fiduciary duty. The Registrant’s Chief Compliance Officer is
responsible to pre-approve all Access Person investment in private or limited offerings. The Registrant has not and will not
favor any client in terms of fees or allocation of investments in exchange for Access Person opportunities to invest in private
or limited offerings sponsored by clients.
D. As a fiduciary, the Registrant will always strive to place client interests first and foremost. The Registrant’s
compliance policies and procedures are designed to ensure that the fiduciary standard of care is evident in all
interactions with and on behalf of clients. The Registrant’s compliance policies govern a number of business practices
including gifts, entertainment, charitable contributions, and the outside business activities of Access Persons. These
controls include maintaining records of gifts and entertainment, limiting the dollar value of gifts, monitoring
entertainment activities, and monitoring outside activities to identify and mitigate potential conflicts of interest.
Item 12
Brokerage Practices
A. In the event that the client requests that the Registrant recommend a broker-dealer/custodian for execution and/or custodial
services (exclusive of those clients that may direct the Registrant to use a specific broker-dealer/custodian), Registrant
generally recommends that investment management accounts be maintained at Fidelity, Inspira Financial, or other broker-
dealer/custodian/clearing agency as deemed appropriate. Prior to engaging Registrant to provide investment management
services, the client will be required to enter into a formal Investment Advisory Agreement with Registrant setting forth the
terms and conditions under which Registrant shall manage the client's assets, and a separate custodial/clearing agreement
with each designated broker-dealer/custodian.
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Factors that the Registrant considers in recommending Fidelity and Inspira Financial (or any other broker-
dealer/custodian/clearing agency to clients) include historical relationship with the Registrant, financial strength, reputation,
execution capabilities, pricing, research, and service. Although the commissions and/or transaction fees paid by Registrant's
clients shall comply with the Registrant's duty to obtain best execution, a client may pay a commission that is higher than
another qualified broker-dealer might charge to affect the same transaction where the Registrant determines, in good faith,
that the commission/transaction fee is reasonable in relation to the value of the brokerage and research services received. In
seeking best execution, the determinative factor is not the lowest possible cost, but whether the transaction represents the best
qualitative execution, taking into consideration the full range of broker-dealer services, including the value of research
provided, execution capability, commission rates, and responsiveness. Accordingly, although Registrant will seek
competitive rates, it may not necessarily obtain the lowest possible commission rates for client account transactions. The
brokerage commissions or transaction fees charged by the designated broker-dealer/custodian are exclusive of, and in addition
to, Registrant's investment management fee. The Registrant’s best execution responsibility is qualified if securities that it
purchases for client accounts are mutual funds that trade at net asset value as determined at the daily market close.
1. Research and Support Benefits
Although not a material consideration when determining whether to recommend that a client utilize the services
of a particular broker-dealer/custodian, Registrant may receive from any custodians (or a mutual fund company),
without cost (and/or at a discount) support services and/or products, certain of which assist the Registrant to
better monitor and service client accounts maintained at such institutions. Included within the support services
that may be obtained by the Registrant may be investment-related research, pricing information and market
data, software and other technology that provide access to client account data, compliance and/or practice
management-related publications, discounted or gratis consulting services, discounted and/or gratis attendance
at conferences, meetings, and other educational and/or social events, marketing support, computer hardware
and/or software and/or other products used by Registrant in furtherance of its investment advisory business
operations.
As indicated above, certain of the support services and/or products that may be received may assist the
Registrant in managing and administering client accounts. Others do not directly provide such assistance, but
rather assist the Registrant to manage and further develop its business enterprise. Registrant’s clients do not
pay more for investment transactions effected and/or assets maintained at Fidelity, Inspira Financial, or other
custodian or clearing agency as a result of this arrangement. There is no corresponding commitment made by
the Registrant to any entity to invest any specific amount or percentage of client assets in any specific mutual
funds, securities, or other investment products as result of the above arrangement. The Registrant’s Chief
Compliance Officer, Joseph R. Weidenburner, is available to address any questions that a client or
prospective may have regarding the above arrangement and any corresponding perceived conflict of
interest any such arrangement may create.
2. The Registrant does not receive referrals from broker-dealers.
3. The Registrant does not engage in directed brokerage arrangements.
B. To the extent that the Registrant provides investment management services to its clients, the transactions for each client
account generally will be affected independently, unless the Registrant decides to purchase or sell the same securities for
several clients at approximately the same time. The Registrant may (but is not obligated to) combine or “bunch” such orders
to obtain best execution, to negotiate more favorable commission rates or to allocate equitably among the Registrant’s clients
differences in prices and commissions or other transaction costs that might have been obtained had such orders been placed
independently. Under this procedure, transactions will be averaged as to price and will be allocated among clients in
proportion to the purchase and sale orders placed for each client account on any given day. The Registrant shall not receive
any additional compensation or remuneration as a result of such aggregation.
Item 13
Review of Accounts
A. For those clients to whom Registrant provides investment supervisory services, account reviews are conducted on an ongoing
basis by the Registrant's Principal. All investment supervisory clients are advised that it remains their responsibility to advise
the Registrant of any changes in their investment objectives and/or financial situation. All clients (in person or via telephone)
are encouraged to review financial planning issues (to the extent applicable), investment objectives and account performance
with the Registrant on an annual basis.
B. The Registrant may conduct account reviews on a more frequent basis upon the occurrence of a triggering event, such as a
change in client investment objectives and/or financial situation, market corrections and client request.
C. Clients are provided, at least quarterly, with written transaction confirmation notices and regular written summary account
statements directly from the broker-dealer/custodian and/or program sponsor for the client accounts. The Registrant may also
provide a written periodic report summarizing account activity and performance.
Page 14 of 15
APEX FINANCIAL ADVISORS, INC.
ADV PART 2A
Item 14
Client Referrals and Other Compensation
A. As referenced in Item 12.1 above, the Registrant may receive an indirect economic benefit from Fidelity or other
custodian/clearing agency. The Registrant, without cost (and/or at a discount), may receive support services and/or products
from Fidelity or other custodians/clearing agencies.
Registrant’s clients do not pay more for investment transactions effected and/or assets maintained at Fidelity or other
custodians/clearing agencies as result of this arrangement. There is no corresponding commitment made by the Registrant to
Fidelity or any other any entity to invest any specific amount or percentage of client assets in any specific mutual funds,
securities or other investment products as result of the above arrangement.
The Registrant’s Chief Compliance Officer, Joseph R. Weidenburner, is available to address any questions that a
client or prospective client may have regarding the above arrangement and any corresponding perceived conflict of
interest any such arrangement may create.
B. If a client is introduced to the Registrant by either an unaffiliated or an affiliated solicitor, Registrant may pay that solicitor a
referral fee in accordance with the requirements of Rule 206(4)-3 of the Investment Advisers Act of 1940, and any
corresponding state securities law requirements. Any such referral fee shall be paid solely from the Registrant’s investment
management fee, and shall not result in any additional charge to the client. If the client is introduced to the Registrant by an
unaffiliated solicitor, the solicitor, at the time of the solicitation, shall disclose the nature of his/her/its solicitor relationship,
and shall provide each prospective client with access to the Registrant’s published Brochure and a copy of the written
disclosure statement from the solicitor to the client disclosing the terms of the solicitation arrangement between the Registrant
and the solicitor.
Item 15
Custody
The Registrant shall have the ability to have its advisory fee for each client debited by the custodian on a daily, monthly, or
quarterly basis. Clients are provided, at least quarterly, with written transaction confirmation notices and regular written
summary account statements directly from the broker-dealer/custodian and/or program sponsor for the client accounts. The
Registrant may also provide a written periodic report summarizing account activity and performance.
Clients who have their advisory fees debited directly from their custodial accounts are urged to compare any written statement
provided by the Registrant with the account statements received from the account custodian to ensure that the proper advisory
fee has been deducted from their custodial account. Please also note that the account custodian does not verify the accuracy
of the advisory fee calculation.
Private Funds. Where applicable under SEC custody rules, private funds advised by the Registrant are subject to an annual
audit prepared in accordance with Generally Accepted Accounting Principles (“GAAP”) by a qualified independent auditor
registered with and governed by the Public Company Accounting Oversight Board (“PCAOB”). Audited financial statements
are distributed to fund investors within 120 days of the fund’s fiscal year-end as required under the Advisers Act. Upon the
final liquidation of a fund, the Registrant or a designated party will obtain a final audit and distribute audited financial
statements prepared in accordance with GAAP to all investors promptly after completion of the audit.
Item 16
Investment Discretion
The client can determine to engage the Registrant to provide investment advisory services on a discretionary basis. Prior to
the Registrant assuming discretionary authority over a client’s account, client shall be required to execute our Investment
Advisory Agreement, naming the Registrant as client’s attorney and agent in fact, granting the Registrant full authority to buy,
sell, or otherwise effect investment transactions involving the assets in the client’s name for found in the discretionary account.
Item 17
Voting Client Securities
A. The Registrant does not vote client proxies. Clients maintain exclusive control for: (1) directing the manner in which proxies
solicited by issuers of securities beneficially owned by the client shall be voted, and (2) making all elections relative to any
mergers, acquisitions, tender offers, bankruptcy proceedings or other type events pertaining to the client’s investment assets.
B. Clients may receive their proxies or other solicitations directly from their custodian. Clients may contact the Registrant to
discuss any questions they may have with a particular solicitation.
Item 18
Financial Information
A. Registrant does not charge fees three months or more in advance.
B. Registrant is unaware of any financial condition that is reasonably likely to impair its ability to meet its contractual
commitments relating to its discretionary authority over certain client accounts.
C. Registrant has not been the subject of a bankruptcy petition.
APEX FINANCIAL ADVISORS, INC.
ADV PART 2A
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ANY QUESTIONS: Registrant's Chief Compliance Officer, Joseph R. Weidenburner, remains available to address any
questions that a client or prospective client may have regarding the above disclosures and arrangements.