View Document Text
Item 1: Cover Page
AIFG Consultants, LTD
d/b/a
Simmons Capital Group
Simmons Advisory Group
Form ADV Part 2A
Investment Adviser Brochure
139 Meyer Road
Halfmoon, NY 12065
(518) 406-5624
www.simmonscapitalgroup.com
March 2025
This Brochure provides information about the qualifications and business practices of Simmons
Capital Group (“we,” “us,” “our”). If you have any questions about the contents of this
Brochure, please contact Jansen Hein, Chief Compliance Officer at (518) 406-5624.
Additional information about our Firm is also available on the SEC’s website at
www.adviserinfo.sec.gov. The information in this Brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state securities authority.
We are a registered investment adviser. Please note that use of the term “registered
investment adviser” and a description of the Firm and/or our employees as “registered” does
not imply a certain level of skill or training. For more information on the qualifications of the
Firm and our employees who advise you, we encourage you to review this Brochure and the
Brochure Supplement(s).
Item 2: Material Changes
Annual Update
In this Item of Simmons Capital Group’s (the Firm, we, us, our, etc.) Form ADV Part 2A
Brochure, the Firm is required to discuss any material changes that have been made since the
Firm’s last Annual Amendment filing.
Material Changes since the Last Update
Since our last filing on July 3, 2024, the Firm has the below Material Changes to report:
• No material changes to report.
Full Brochure Available
The Firm’s Form ADV may be requested at any time, without charge by contacting Jansen Hein,
Chief Compliance Officer at (518) 406-5624.
Additional information about our Firm is also available on the SEC’s website at
www.adviserinfo.sec.gov. The information in this Brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state securities authority.
2
Item 3: Table of Contents
Item 1: Cover Page .......................................................................................................................... 1
Item 2: Material Changes ................................................................................................................ 2
Item 4: Advisory Business ............................................................................................................... 4
Item 5: Fees and Compensation ..................................................................................................... 8
Item 6: Performance-Based Fees and Side-by-Side Management ............................................... 13
Item 7: Types of Clients ................................................................................................................. 14
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ........................................ 15
Item 9: Disciplinary Information ................................................................................................... 17
Item 10: Other Financial Industry Activities and Affiliations ........................................................ 18
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading . 20
Item 12: Brokerage Practices ........................................................................................................ 22
Item 13: Review of Accounts ........................................................................................................ 25
Item 14: Client Referrals and Other Compensation ..................................................................... 26
Item 15: Custody ........................................................................................................................... 27
Item 16: Investment Discretion .................................................................................................... 28
Item 17: Voting Client Securities .................................................................................................. 29
Item 18: Financial Information ..................................................................................................... 30
3
Item 4: Advisory Business
Firm Description
Simmons Capital Group (Simmons Capital, we, our, or the Firm) is an investment adviser.
Simmons Capital Group also operates under the dba Simmons Advisory Group. Simmons Capital
provides discretionary investment advisory and financial planning services to our clients. The
Firm was founded in 2015. Donald E. Simmons, Founder, Principal and Executive Director is the
majority owner of Simmons Capital Group.
Investment Advisory Services
Simmons Capital provides investment advisory services on a discretionary basis based on the
individual needs of our clients as set forth in the executed Investment Advisory Agreement (the
Agreement) entered into between the parties. This discretionary authority includes both asset
allocation and security selection. In large majority, client assets will be invested in readily
marketable stocks, bonds, exchange-traded funds and notes, options, and mutual funds. We
may also provide advice on alternative investments, REITs and BDCs, or on any other type of
investment that we deem appropriate based on the client’s stated goals and objectives. Client
assets will be held by an independent custodian, which will employ controls to protect client
assets.
We offer a tiered service model, determined by your annual fee, as calculated based on your
assets that we manage. Broad-ranging services offered include:
• Recurring personal meetings and performance reviews as needed/desired;
• Financial planning/cash flow analysis;
• Ongoing investment model asset rebalancing as needed;
• Life & disability insurance planning and policy review as needed/desired;
• Long-term care planning and policy support as needed/desired;
• Medicare education, enrollment and servicing plan review as needed/desired;
• Beneficiary review and maintenance on managed accounts;
• Access to all internally generated webinars/videos and educational offerings; and
• Client performance & reporting portal through Black Diamond.
Additional add-on services are also available for an hourly fee as agreed upon by both the client
and Simmons Capital.
We may, upon client request, provide our clients advice on taxes, insurance, and/or estate
matters, but in such matters, we suggest our clients to also consult with their accountants/tax
professionals, insurance professionals, estate attorneys, or other relevant experts.
Financial Planning Services
Simmons Capital engages in broad-based financial planning services for a fee. Financial planning
will typically involve providing a variety of services to clients regarding the management of their
4
financial resources based upon an analysis of their individual needs. Financial planning services
may encompass such areas as income tax planning, retirement planning, capital needs
planning, asset allocation strategies, business successions transfer, estate planning,
insurance/risk management and employee benefits analysis.
Each client who wishes to receive advice on financial planning will enter into a written Financial
Planning Agreement with the Firm and provide us with their financial status, investment
objectives, risk tolerance and tax status, among other things. This is a one-time engagement
that terminates upon delivery of the Financial Plan to the client. The client may choose what, if
any, advice they will implement from the Financial Plan.
Retirement Plans
Simmons Capital may provide consulting services to qualified retirement plans and their
fiduciaries based upon an analysis of the needs of the plan. In general, these services may
include an existing plan review, assistance in the development of a retirement plan, evaluation
of retirement plan vendors, asset allocation advice, communication and education services to
plan participants, investment performance monitoring, and/or ongoing consulting.
Sub-Advisers
In providing investment advisory services, we may also recommend the portfolio management
services of other unaffiliated independent investment advisers based on the needs of the client.
Factors considered in making this determination include account size, risk tolerance, the opinion
of each client and the investment philosophy of the selected independent manager.
When recommending third-party investment managers on a discretionary basis, we are
responsible for performing due diligence on the third-party investment manager, hiring one or
more third-party investment managers on behalf of the client, monitoring each third-party
investment manager’s performance and adherence to its stated investment strategy and, if
necessary, terminating the third-party investment manager on the client’s behalf. Such third-
party investment managers are hereafter referred to as “Sub-Advisers.”
Sponsor and Manager of Wrap Program
Simmons Capital is the sponsor and manager of the Simmons Capital Group Wrap Program (the
Program), a wrap fee program. In the event the client participates in the Program, the Firm shall
provide its investment management services and arrange for brokerage transactions under a
single annual advisory fee for both advisory services and execution of transactions. Clients in
the Program do not pay brokerage commissions, markups or transaction charges for execution
of transactions in addition to the advisory fee. The advisory fee is negotiable between the client
and Simmons Capital and is set out in the advisory agreement. The advisory fee is a percentage
based on the value of all assets in the account, including cash holdings clients should be aware
that when we recommend the Program to the client, the Firm will receive compensation as a
result of the client’s participation in the Program. The amount of this compensation may be
more or less than what Simmons Capital would receive if the client participated in other broker-
dealer programs, programs of other investment advisors or paid separately for investment
5
advice, brokerage and other client services. Therefore, Simmons Capital may have a financial
incentive to recommend a Program account over other programs and services.
The investment products available to be purchased in the Program can be purchased by clients
outside of a Program account, through broker-dealers or other investment firms not affiliated
with Simmons Capital.
A complete description of the Program’s terms and conditions (including fees) are contained in
the Program’s wrap fee brochure (See Form ADV Part 2A Appendix 1). There are no material
differences between the Simmons Capital managed wrap accounts and other accounts. The
wrap relationship exists primarily because of the preference of some clients to not be subject to
separate transaction charges.
Co-Managed Accounts
Simmons Capital has entered into a co-management agreement with Steward Advisors Group,
LLC (“Steward”) for certain Steward accounts. Simmons Capital is generally responsible for the
initial account onboarding, as well as day-to-day management of certain assets directed to it for
management by Steward in accordance with asset allocations models developed and provided
by Steward. In such co-managed engagements, Steward is responsible for overall management
of the applicable Clients’ Assets consistent with one or more of its asset allocation strategy(ies).
For a description of Steward’s duties and responsibilities, please see Steward’s Form ADV 2A
Brochure. Also see disclosure in Item 10: Other Financial Industry Activities and Affiliations
about the affiliation between Simmons Capital and Steward.
Tailoring Your Account to Your Objectives
Client accounts will be managed on the basis of the guidelines and restrictions set forth in the
Agreement.
We encourage clients to provide us with their expectations and to consider their overall
financial situations, future financial objectives, risk tolerances, time horizons, and investment
objectives. We also discuss with our clients their financial needs in order for them to develop
the appropriate guidelines and restrictions on their account and for us to ensure the suitability
of each client’s investments in order to honor their investment needs. It is our practice to tailor
our investment advisory services to the individual needs of our clients.
Clients may impose reasonable restrictions on the types of investments for their account and
will maintain ownership of all securities in their account. In order to stay within the parameters
of a client’s guidelines, we advise them to notify us of any changes in their financial situation
that may require a change to their investment objectives.
Fiduciary Statement
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment
advice to you regarding your retirement plan account or individual retirement account, we are
also fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act,
6
(“ERISA”) and/or the Internal Revenue Code, (“IRC”), as applicable, which are laws governing
retirement accounts.
We have to act in your best interest and not put our interest ahead of yours. At the same time,
the way we make money creates some conflicts with your interests. We must take into
consideration each client’s objectives and act in the best interests of the client. We are
prohibited from engaging in any activity that is in conflict with the interests of the client. We
have the following responsibilities when working with a client:
• To render impartial advice;
• To make appropriate recommendations based on the client’s needs, financial
circumstances, and investment objectives;
• To exercise a high degree of care and diligence to ensure that information is presented
in an accurate manner and not in a way to mislead;
• To have a reasonable basis, information, and understanding of the facts in order to
provide appropriate recommendations and representations;
• Disclose any material conflict of interest in writing; and
• Treat clients fairly and equitably.
Regulations prohibit us from:
• Employing any device, scheme, or artifice to defraud a client;
• Making any untrue statement of a material fact to a client or omitting to state a material
fact when communicating with a client;
• Engaging in any act, practice, or course of business which operates or would operate as
fraud or deceit upon a client; or
• Engaging in any manipulative act or practice with a client.
We will act with competence, dignity, integrity, and in an ethical manner, when working with
clients. We will use reasonable care and exercise independent professional judgement when
conducting investment analysis, making investment recommendations, trading, promoting our
services, and engaging in other professional activities.
Assets Under Management
As of December 31, 2024, Simmons Capital manages $194,471,066 in assets under
management. All assets are managed on a discretionary basis.
7
Item 5: Fees and Compensation
Investment Advisory Services – Fees
Our annual fees for investment advisory services are as follows:
Assets Under Management
Up to $1,000,000
$1,000,001to $3,000,000
$3,000,001 to $5,000,000
$5,000,001 to $10,000,000
$10,000,001 and above
Annual Fee
1.65%
1.35%
1.25%
0.95%
Negotiable
Clients will be invoiced in arrears at the beginning of each calendar quarter based upon average
daily balance.
We have a minimum annual fee of $2,500. Clients that do not achieve our minimum fee, as
calculated based on their assets under management, will be charged a consulting fee equal to
the difference between their calculated fee and our $2,500 minimum fee, to be divided into
four quarterly payments in arrears. For clients who are charged a consulting fee, their portfolios
will be assessed each January to determine if the consulting fee can be eliminated. The Advisor
reserves the right to waive this minimum.
For projects outside the scope of or in addition to the investment advisory fees defined above,
a standard hourly rate of $200 - $300 per hour will be assessed. These consulting fees will be
charged to either a defined Pershing account or ACH from a personal bank account.
Investment Advisory Services – Custody Fees
As disclosed below at Item 12 - Brokerage Practices, we recommend that clients use the
brokerage services of Pershing LLC (Pershing). Therefore, if a client is not using the Simmons
Capital Group Wrap Program in addition to our fees, the client will be required to pay
underlying fees and charges assessed by Pershing, including brokerage and other transaction
costs. Pershing may also receive an administrative fee from certain money-market mutual
funds; if this is the case, it should be disclosed in Pershing’s agreement with the client.
If a client is using the Simmons Capital Group Wrap Program, then custodian fees are included
in the wrap program. The client bears responsibility for verifying the accuracy of Pershing fees
and charges. Please refer to Item 12 - Brokerage Practices.
Investment Advisory Services – Compensation for the Purchase or Sale of Securities
The Firm is compensated solely through investment advisory and financial planning fees paid by
the client. We are not compensated on any sales, service, or administrative fees for the sale of
any securities or other investment products including asset-based sales charges or service fees
from the sale of mutual funds. However, one of our Investment Advisor Representatives is a
8
Registered Representative of ETICO Partners, LLC (ETICO) and, as such, is compensated for
services provided in a brokerage capacity for securities transactions that are effected for our
client’s non-advisory accounts through ETICO. See Item 10 - Other Financial Industry Activities
and Affiliations.
Commission or Sales Charges for Recommendations of Securities
As noted above, our clients may engage a Registered Representative with ETICO, who is also an
Investment Adviser Representative (IAR) of Simmons Capital Group to render securities
brokerage services under a commission arrangement. Clients are under no obligation to engage
such persons and may choose brokers or agents not affiliated with us. Brokerage commissions
may be charged by ETICO to affect these securities transactions and thereafter, a portion of
these commissions may be paid by ETICO to this Registered Representative. Prior to effecting
any transactions, the client will be required to enter into a new account agreement with ETICO.
The brokerage commissions charged by ETICO may be higher or lower than those charged by
other broker-dealers. In addition, this Registered Representative may also receive additional
ongoing 12b-1 fees for mutual fund purchases from the mutual fund company during the
period that the client maintains the mutual fund investment.
While Simmons Capital Group does not sell such securities products to our investment advisory
clients, one of our Investment Advisory Representatives (IARs), in their individual capacity as a
Registered Representative of ETICO, is permitted to sell securities products to our investment
advisory clients. A conflict of interest exists to the extent that the IAR, who is also a Registered
Representative of ETICO recommends the purchase of securities where they receive
commissions or other additional compensation as a result of such recommendations. The Firm
has procedures in place to ensure that any recommendations made by this IAR are in the best
interest of clients regardless of any additional compensation earned.
Financial Planning – Fees
Financial Planning and Consulting fees will be charged as a flat fee ranging from $1,200 -
$7,500, depending on the estimated time to develop a plan, the scope of the generated
financial plan, and the nature and complexity of each client’s circumstances.
An estimate of fees will be provided to the client prior to the engagement. An initial deposit
equal to one-half of the agreed upon fee is payable at the time of entering into an agreement,
with the remaining balance due upon presentation of a completed plan to the client. In no case
will more than $1,200 be collected from the client more than 6 months in advance.
Retirement Plans – Fees
Our annual fees for retirement plans services ranges from 0.50% to 1.00%. Clients will be
invoiced in arrears at the beginning of each calendar quarter based upon average daily balance.
Agreement Terms
Either the client or the Firm may terminate an agreement at any time by notification in writing.
If the client made an advance payment, the Firm would refund any unearned portion of the
9
advance payment. Upon termination of any account, any earned, unpaid fees will be due and
payable.
Cash Balances
Some of your assets may be held as cash and remain uninvested. Holding a portion of your
assets in cash and cash alternatives, i.e., money market fund shares, may be based on your
desire to have an allocation to cash as an asset class, to support a phased market entrance
strategy, to facilitate transaction execution, to have available funds for withdrawal needs or to
pay fees or to provide for asset protection during periods of volatile market conditions. Your
cash and cash equivalents will be subject to our investment advisory fees unless otherwise
agreed upon. You may experience negative performance on the cash portion of your portfolio if
the investment advisory fees charged are higher than the returns you receive from your cash.
Retirement Plan Rollover Recommendations
As part of our investment advisory services to our clients, we may recommend that clients roll
assets from their employer’s retirement plan, such as a 401(k), 457, or ERISA 403(b) account
(collectively, a “Plan Account”), to an individual retirement account, such as a SIMPLE IRA, SEP
IRA, Traditional IRA, or Roth IRA (collectively, an “IRA Account”) that we will advise on the
client’s behalf. We may also recommend rollovers from IRA Accounts to Plan Accounts, from
Plan Accounts to Plan Accounts, and from IRA Accounts to IRA Accounts.
If the client elects to roll the assets to an IRA that is subject to our advisement, we will charge
the client an asset-based fee as set forth in the advisory agreement the client executed with our
firm. This creates a conflict of interest because it creates a financial incentive for our firm to
recommend the rollover to the client (i.e., receipt of additional fee-based compensation).
Clients are under no obligation, contractually or otherwise, to complete the rollover. Moreover,
if clients do complete the rollover, clients are under no obligation to have the assets in an IRA
advised on by our firm. Due to the foregoing conflict of interest, when we make rollover
recommendations, we operate under a special rule that requires us to act in our clients’ best
interests and not put our interests ahead of our clients.’
Under this special rule’s provisions, we must:
• meet a professional standard of care when making investment recommendations (give
prudent advice);
• never put our financial interests ahead of our clients’ when making recommendations
(give loyal advice);
• avoid misleading statements about conflicts of interest, fees, and investments;
•
follow policies and procedures designed to ensure that we give advice that is in our
clients’ best interests;
• charge no more than a reasonable fee for our services; and
• give clients basic information about conflicts of interest.
10
Many employers permit former employees to keep their retirement assets in their company
plan. Also, current employees can sometimes move assets out of their company plan before
they retire or change jobs. In determining whether to complete the rollover to an IRA, and to
the extent the following options are available, clients should consider the costs and benefits of
a rollover. Note that an employee will typically have four options in this situation:
1. leaving the funds in the employer’s (former employer’s) plan;
2. moving the funds to a new employer’s retirement plan;
3. cashing out and taking a taxable distribution from the plan; or
4. rolling the funds into an IRA rollover account.
Each of these options has positives and negatives. Because of that, along with the importance
of understanding the differences between these types of accounts, we will provide clients with
an explanation of the advantages and disadvantages of both account types and document the
basis for our belief that the rollover transaction we recommend is in your best interests.
Co-Managed Accounts
For accounts co-managed with Steward, the fee may be directly debited from the applicable
account(s), either by Simmons Capital or Steward. The fee will be shared among Simmons
Capital or Steward as set forth in a Co-Management Agreement between Simmons Capital and
Steward. Simmons Capital will not receive any fees with respect to co-managed accounts, other
than a share of the fee payable to Steward.
General Information on Compensation and Other Fees
In certain circumstances, fees, account minimums and payment terms are negotiable
depending on client’s unique situation – such as the size of the aggregate related party
portfolio size, family holdings, low-cost basis securities, or certain passively advised investments
and pre-existing relationships with clients. Certain clients may pay more or less than others
depending on the amount of assets, type of portfolio, or the time involved, the degree of
responsibility assumed, complexity of the engagement, special skills needed to solve problems,
the application of experience and knowledge of the client’s situation.
Our fees for non-wrap program accounts are exclusive of brokerage commissions, transaction
fees, and other related costs and expenses which shall be incurred by the client. Clients may
incur certain charges imposed by custodians, brokers, third party investment and other third
parties such as fees charged by managers, custodial fees, deferred sales charges, odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on
brokerage accounts and securities transactions. Mutual funds and exchange traded funds also
charge internal management fees, which are disclosed in a fund’s prospectus.
All fees paid to the Firm for investment advisory services are separate and distinct from the fees
and expenses charged by mutual funds and variable annuity sub-accounts to their shareholders.
These fees and expenses are described in each fund’s or sub account’s prospectus. These fees
11
will generally include a management fee, other expenses, and a possible distribution fee. If the
fund also imposes sales charges, a client may pay an initial or deferred sales charge.
A client could invest in a mutual fund or sub-account directly, without the services of the Firm.
In that case, the client would not receive the services provided by us which are designed,
among other things, to assist the client in determining which mutual funds or sub-accounts are
most appropriate to each client’s financial condition and objectives. Accordingly, the client
should review both the fees charged by the funds/sub-accounts and the fees charged by us to
fully understand the total amount of fees to be paid by the client and to thereby evaluate the
advisory services being provided.
Clients should note that similar advisory services may (or may not) be available from other
registered investment advisers for similar or lower fees.
Fees and Expenses (Mutual Funds Share Class Selection)
Funds generally offer multiple share classes available for investment based upon certain
eligibility and/or purchase requirements. For instance, in addition to retail share classes
(typically referred to as class A, class B and class C shares), funds may also offer institutional
share classes or other share classes that are specifically designed for purchase by investors who
meet certain specified eligibility criteria, including, for example, whether an account meets
certain minimum dollar amount thresholds or is enrolled in an eligible fee-based investment
advisory program. Institutional share classes usually have a lower expense ratio than other
share classes.
The Firm and its IAR who is dually licensed as a Registered Representative has a financial
incentive to recommend or select share classes that have a 12b-1 fee because such share
classes generally result in higher compensation. The Firm has taken steps to minimize this
conflict of interest, including by providing its IARs with guidance on this issue, as well as by
conducting periodic reviews of client holdings in mutual fund investments to ensure the
appropriateness of mutual fund share class selections and whether alternative mutual fund
share class selections are available that might be more appropriate given the client’s
particularized investment objectives and any other appropriate considerations relevant to
mutual fund share class selection. Regardless of such considerations, clients should not assume
that they will be invested in the share class with the lowest possible expense ratio.
The appropriateness of a particular fund share class selection is dependent upon a range of
different considerations, including but not limited to: the asset-based advisory fee that is
charged, whether transaction charges are applied to the purchase or sale of funds, operational
considerations associated with accessing or offering particular share classes (including the
presence of selling agreements with the fund sponsors and the Firm’s ability to access
particular share classes through the custodian), share class eligibility requirements; and the
availability of revenue sharing, distribution fees, shareholder servicing fees or other
compensation associated with offering a particular class of shares.
12
Item 6: Performance-Based Fees and Side-by-Side Management
We do not charge performance-based fees and therefore have no economic incentive to
manage clients’ portfolios in any way other than what is in the best interests of our clients thus
avoiding any potential conflict of interest. However, Simmons Capital may at times, to the
extent consistent with the investment objectives of the applicable client, invest client assets
into private funds and other investment products that do charge performance fees or other
incentive-based compensation.
13
Item 7: Types of Clients
We offer our investment advisory and financial planning services to various types of clients,
including individuals, high-net-worth individuals, charitable organizations, trusts and estates.
We have no minimum account size; however, we do have a minimum annual fee of $2,500, as
outlined above in Item 5: Fees and Compensation.
14
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Methods of Analysis and Investment Strategies
We may utilize fundamental analysis which attempts to measure the intrinsic value of a security
by looking at economic and financial factors (including the overall economy, industry
conditions, and the financial condition and management of the company itself) to determine if
the company is underpriced (indicating it may be a good time to buy) or overpriced (indicating
it may be time to sell). Fundamental analysis does not attempt to anticipate market
movements. This presents a potential risk, as the price of a security can move up or down along
with the overall market regardless of the economic and financial factors considered in
evaluating the securities.
We may also utilize asset allocation which in implementing our clients’ investment strategy, we
begin by attempting to identify an appropriate ratio of equities, fixed-income, alternatives, and
cash (i.e., “asset allocation”) suitable to the client’s investment goals and risk tolerance. A risk
of asset allocation is that the client may not participate in sharp increases in a particular
security, industry or market sector. Another risk is that the ratio of equities, fixed income, and
cash will change over time due to stock and market movements and, if not corrected, will no
longer be appropriate for the client’s goals.
The investment strategy for a specific client is based upon the objectives stated by the client
during consultations. The client may change these objectives at any time.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear.
All investments involve the risk of loss, including (among other things) loss of principal, a
reduction in earnings (including interest, dividends, and other distributions), and the loss of
future earnings. Although we manage assets in a manner consistent with your investment
objectives and risk tolerance, there can be no guarantee that our efforts will be successful.
You should be prepared to bear the following risks of loss:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become
less attractive, causing their market values to decline.
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to
•
tangible and intangible events and conditions. This type of risk is caused by external
factors independent of a security’s particular underlying circumstances. For
example, political, economic and social conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar next year will not buy
as much as a dollar today, because purchasing power is eroding at the rate of
inflation.
15
• Currency Risk: Overseas investments are subject to fluctuations in the value of the
dollar against the currency of the investment’s originating country. This is also
referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may have
to be reinvested at a potentially lower rate of return (i.e., interest rate). This
primarily relates to fixed income securities.
• Business Risk: These risks are associated with a particular industry or a particular
company within an industry. For example, oil-drilling companies depend on finding
oil and then refining it, a lengthy process, before they can generate a profit. They
carry a higher risk of profitability than an electric company, which generates its
income from a steady stream of customers who buy electricity no matter what the
economic environment is like.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate properties
(i.e., Non-traded REITs and other alternative investments) are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the
risk of profitability, because the company must meet the terms of its obligations in
good times and bad. During periods of financial stress, the inability to meet loan
obligations may result in bankruptcy and/or a declining market value.
• Cybersecurity Risk: A breach in cyber security refers to both intentional and
unintentional events that may cause an account to lose proprietary information,
suffer data corruption, or lose operational capacity. This in turn could cause an
account to incur regulatory penalties, reputational damage, and additional
compliance costs associated with corrective measures, and/or financial loss.
• Pandemic Risk: Large-scale outbreaks of infectious disease can greatly increase
morbidity and mortality over a wide geographic area, crossing international
boundaries, and causing significant economic, social, and political disruption.
• Custodial Risk: This risk is the probability that a party to a transaction will be unable
or unwilling to fulfill its contractual obligations either due to technological errors,
control failures, malfeasance, or potential regulatory liabilities.
Additionally, our investment decisions always give consideration to both the prospects for
return on investment and the risk of loss on investment. In considering the risk of loss, we
contemplate both the probability of loss and the potential magnitude of such loss.
16
Item 9: Disciplinary Information
The Firm is required to disclose all material facts regarding legal or disciplinary events that
would be material to a client’s evaluation whether to engage us to provide investment advisory
services. Neither the Firm nor its Investment Advisor Representatives have been involved in any
legal or disciplinary events related to past or present matters.
17
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer Registered Representatives
The Firm is not registered as a broker-dealer with the Securities and Exchange Commission
(SEC). However, one of our Investment Advisor Representatives (IARs) is registered as a
Registered Representative of ETICO, an unaffiliated SEC registered broker-dealer and FINRA
member. In such capacity, this IAR sells securities for non-advisory client accounts through
ETICO and receives normal and customary commissions and other types of compensation for
services provided in a brokerage capacity, for example, mutual fund 12b-1 fees or variable
annuity trails. The potential for receipt of commissions and other compensation when this IAR
acts as a Registered Representative gives them an incentive to recommend investment
products based on the compensation received, rather than on the client's needs and may
create a conflict of interest. We address this conflict by ensuring that the client’s interest is
always considered ahead of our own personal gain. Clients have the right to ask us if
commissions are also being paid to us.
This IAR can provide services to a client either in a brokerage or advisory capacity. In certain
cases, this presents a conflict of interest. In a brokerage account, a client is charged a
commission for each transaction, and there is no duty to provide ongoing advice with respect to
the account. In an investment advisory account, a client is provided with ongoing investment
advice, and we receive an ongoing advisory fee for that service. If a client intends to follow a
buy and hold strategy for an account or does not wish to purchase ongoing investment advice
or management services, clients should consider opening a brokerage account rather than an
investment advisory account.
Insurance Company or Agency
Several of our Investment Advisor Representatives are also insurance agents, and sell insurance
through AIFG Consultants, LTD, a related entity, but may also be appointed with other
insurance companies. In such capacities, they may offer fixed life insurance, long term care,
health and disability insurance and annuities, and receive normal and customary commissions,
including trailing commissions, as a result of any purchases made by clients. The client is under
no obligation to purchase insurance products through us on a commissionable basis. The
potential for receipt of commissions and other compensation when acting as an insurance
agent gives an incentive to recommend insurance products based on the compensation
received, rather than on the client's needs.
Other Affiliations – Other Investment Advisor
Our Founder, Principal and Executive Director, Donald E. Simmons, is also the Chief Executive
Officer and Investment Advisor Representative of Steward Advisors Group, LLC, a federally
registered investment adviser. Simmons Capital acts as co-manager for certain Steward client
accounts. Simmons Capital is generally responsible for the initial account onboarding, as well as
day-to-day management of certain client assets directed to us by Steward for management in
accordance with asset allocations models developed and provided by Steward. For Co-Managed
18
Assets, Simmons Capital receives no separate fees outside of a share of the Fees payable by
clients to Steward. Any fees paid to Steward for services rendered are separate and distinct
from the fees paid to Simmons Capital for investment advisory services.
19
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
Code of Ethics
Simmons Capital’s employees must comply with a Code of Ethics and Statement for Insider
Trading (Code). The Code describes the Firms’ high standard of business conduct, and fiduciary
duty to its clients. The Code’s key provisions include:
• Statement of General Principles
• Policy on and reporting of Personal Securities Transactions
• Preclearance of certain Personal Securities Transactions
• A prohibition on Insider Trading
• Restrictions on the acceptance of significant gifts
• Procedures to detect and deter misconduct and violations
• Requirement to maintain confidentiality of client information
Jansen Hein, Chief Compliance Officer, reviews all employee trades each quarter. These reviews
ensure that personal trading does not affect the markets, and that clients of Simmons Capital
receive preferential treatment.
Our employees must acknowledge the terms of the Code at least annually. Any individual not in
compliance with the Code may be subject to termination.
Clients and prospective clients can obtain a copy of our Code by contacting Jansen Hein, Chief
Compliance Officer at (518) 406-5624.
Participation or Interest in Client Transactions – Personal Securities Transactions
Simmons Capital and its employees may buy or sell securities identical to those recommended
to clients for their personal accounts. The Code, described above, is designed to assure that the
personal securities transactions, activities and interests of the employees of Simmons Capital
will not interfere with (i) making decisions in the best interest of advisory clients and (ii)
implementing such decisions while, at the same time, allowing employees to invest for their
own accounts. Under the Code certain classes of securities, primarily mutual funds, have been
designated as exempt transactions, based upon a determination that these would materially
not interfere with the best interest of our clients. In addition, the Code requires pre-clearance
of many transactions. Nonetheless, because the Code in some circumstances would permit
employees to invest in the same securities as clients, there is a possibility that employees might
benefit from market activity by a client in a security held by an employee. Employee trading is
continually monitored under the Code and designed to reasonably prevent conflicts of interest
between the Firm and its clients.
20
Participation or Interest in Client Transactions – Financial Interest and Principal/Agency Cross
Simmons Capital and its employees do not recommend to clients, or buy or sell for client
accounts, securities in which they have a material financial interest.
We do not affect any principal or agency cross securities transactions for client accounts. We do
not cross trades between client accounts.
21
Item 12: Brokerage Practices
Research and Other Soft Dollar Benefits
We do not receive formal soft dollar benefits other than execution from broker/dealers in
connection with client securities transactions.
Brokerage for Client Referrals
We do not direct brokerage commissions in exchange for the referral of advisory clients.
Custodian and Brokerage
Currently all assets are held at Pershing, a qualified custodian.
Best Execution
As discussed above, in Item 5, we generally recommend that clients utilize for their managed
accounts the brokerage and clearing services of Pershing.
Our overriding objective in selecting broker-dealers for effecting portfolio transactions for client
accounts is to obtain the best combination of price and execution. The best net price is an
important factor, but we also consider the full range and quality of a broker-dealer’s services,
including the value of research provided; execution, clearance, and settlement capabilities;
commission rates; financial responsibility; length and quality of the business relationship with
us; our trust and confidence in the broker-dealer; and responsiveness to us. Certain broker-
dealers who provide best execution may also furnish us with investment research, such as
analyses, reports concerning issuers, industries, and the economy for use in managing
portfolios. We may use these broker-dealers to effect securities transactions in return, in part,
for investment research. Investment research furnished by broker-dealers is used in servicing
all accounts and may not necessarily be used in connection with the accounts that paid
commissions to the broker-dealers providing such research.
When we use client brokerage commissions (or markups or markdowns) to obtain research, we
receive a benefit because we do not have to produce or pay for the research. Thus, we may
have an incentive to select or recommend a broker-dealer based on the receipt of research,
rather than the client’s interest in receiving most favorable execution.
A client may direct us to use a particular broker-dealer other than Pershing. Under those
circumstances, we may not be authorized to negotiate commissions and may not be able to
obtain volume discounts or best execution. In addition, under those circumstances, a disparity
in commission charges may exist between the commissions charged to clients who direct us to
use a particular broker-dealer and those clients who do not.
In the event that we determine that a particular security is an appropriate investment for more
than one client, a single “bunched” order may be placed for the total number of securities to be
purchased. In a bunched order, shares are allocated among the individual accounts prior to
22
being placed with the broker-dealer. Individual client accounts participating in bunched trades
are charged averaged brokerage commission rates and receive the average price on the
execution of the trade. In the event that a bunched trade is not completed in one day, the
completed amount is allocated as a percentage of each account’s portion of that trade.
However, if the shares remaining to be traded for an account fall below 500 shares, these
smaller trades are allocated first in an attempt to avoid excess trading costs. Also, in an attempt
to avoid excess trading costs, we retain the right to allocate trades that are filled at an amount
of 10% or less on a trade day to our largest account.
Commissions or Sales Charges for Recommendations of Securities
As noted in Item 10, Other Financial Activities and Affiliations one of our Investment Advisor
Representatives is registered as Registered Representative of ETICO. As such, they are subject
to FINRA Rule 3040 which restricts Registered Representatives from conducting securities
transactions away from their broker-dealer unless ETICO provides written consent. Therefore,
clients are advised that Registered Representatives may be restricted to conducting securities
transactions for non-advisory client accounts through ETICO unless they first secure written
consent from ETICO to execute securities transactions though a different broker-dealer. Absent
such written consent or separation from ETICO, Registered Representatives are prohibited from
executing securities transactions through any broker-dealer other than ETICO under ETICO’s
internal supervisory policies. Due to this relationship, we have put in place policies and
procedures reasonably designed to ensure our clients receive best execution.
Support Provided by Financial Institutions
Simmons Capital may receive the following benefits from Pershing: receipt of duplicate client
confirmations and bundled duplicate statements; access to a trading desk that exclusively
services its registered investment advisor group participants; access to block trading which
provides the ability to aggregate securities transactions and then allocate the appropriate
shares to client accounts; and access to an electronic communication network for client order
entry and account information.
Other third-party service providers may provide non-cash benefits to Simmons Capital and/or
its employees from time to time. These economic benefits may include, but are not limited to,
waivers or reductions of conference registration fees, meals, entertainment and promotional
premium items that have nominal value. Simmons Capital believes these economic benefits do
not, either individually or collectively, impair Simmons Capital’s independence. Prior to the
acceptance of any consideration, employees must obtain authorization and approval from
Jansen Hein, Chief Compliance Officer.
Wrap Fee Programs
As disclosed in Item 4, clients may participate in the Simmons Capital Group Wrap Program. In
evaluating a wrap-fee program, a client should recognize that brokerage commissions for the
execution of transactions in their account are not negotiated. Transactions are effected net,
i.e., without commission and a portion of the wrap fee is generally considered to be in lieu of
23
commissions. Trades are generally expected to be executed only with the broker dealer with
which the client has entered into the wrap fee arrangement.
We may not, therefore, be free to seek best price and execution by placing transactions with
other broker dealers. Our experience indicates that certain broker dealers under clients’ wrap
fee agreements generally offer best price for transactions in listed equity securities, but no
assurance can be given that such will continue to be the case with those or other broker dealers
which may offer wrap fee arrangements, nor with respect to transactions in other types of
securities. The client may wish to ensure that the broker dealer offering the wrap-fee
arrangement can provide adequate price and execution of most or all transactions. The client
should also consider that depending on the wrap-fee charged by the broker dealer, the amount
of portfolio activity in the client’s account, the value of custodial and other services which are
provided under the arrangement, and other factors, the wrap-fee may or may not exceed the
aggregate cost of such services were they to be provided separately and if the Firm were free to
negotiate commissions and seek best price and execution of transactions for the client’s
account. A separate fee arrangement may be established depending on the independent
manager selected.
Trade Aggregation
We may direct the custodian to aggregate trades for multiple accounts. Orders for the same
security entered on behalf of more than one client may be aggregated (i.e., blocked or
bunched) subject to the aggregation being in the best interests of all participating clients. If the
order is filled at different prices during the day, the prices are averaged for the day so that all
participating accounts receive the same price. If an order has not been filled completely so that
there are not enough shares to allocate among all the clients equally, shares will be allocated in
good faith, based on the following considerations: amount of cash in the account, existing asset
allocation and industry exposure, risk profile, and type of security. If a partial execution is
attained at the end of the trading day, we will generally allocate shares on a pro rata basis but
may fill small orders entirely before applying the pro rata allocation. All clients participating in
each aggregated order shall receive the average price and subject to minimum ticket charges,
pay a pro-rata portion of commissions.
Our allocation procedure seeks to be fair and equitable to all clients with no particular group or
client(s) being favored or disfavored over any other clients.
As noted above, accounts for Simmons Capital or its employees may be included in a block
trade with client accounts.
24
Item 13: Review of Accounts
Periodic Reviews
We review client accounts on a regular basis. Reviews of guidelines and restrictions on client
accounts are typically completed quarterly by Donald E. Simmons, Founder, Principal and
Executive Director. Formal reviews, including client contact, typically occur at least annually.
More frequent reviews may occur if there are changes in financial-market, political or economic
conditions, tax laws, or when we have new information or perspective on a particular security
or asset class.
For co-managed accounts, reviews of guidelines and restrictions on client accounts are
completed quarterly by Donald E. Simmons.
Non-Periodic Reviews
We may perform non-periodic reviews on an as-needed basis if there have been material
changes in the client’s guidelines or restrictions, or a material change relating to client deposits,
withdrawals, or other financial changes.
Reports
Each investment advisory client is provided with a written quarterly report of their accounts
that include information regarding account holdings, market value, advisory fees, and
performance.
For co-managed accounts, Steward provides clients with written quarterly report for their co-
managed accounts that includes information regarding account holdings, market value,
advisory fees, and performance.
The client’s independent custodian also provides regular written account statements directly to
the client. The custodian’s statement is the official record of the client’s account and
supersedes any statements or reports created on behalf of the client by us.
Financial Planning – Reviews and Reporting
We will review Financial Plans as contracted at the inception of the engagement.
25
Item 14: Client Referrals and Other Compensation
Compensation – Client Referrals
We have been fortunate to receive many client referrals over the years. The referrals came
from current clients, estate planning attorneys, accountants, employees, personal friends of
employees, and other similar sources. We do not compensate referring parties for these
referrals.
26
Item 15: Custody
Custody – Fee Debiting
Clients may authorize us (in the client agreement) to debit fees directly from their account at
the broker dealer, bank or other qualified custodian (“custodian”). The custodian is advised in
writing of the limitation of our access to the account. The custodian sends a statement to the
client, at least quarterly, indicating all amounts disbursed from the account including the
amount of advisory fees paid directly to the Firm.
Custody – First Party Money Transfers
Clients may provide us with written ongoing authorization to wire money between the client’s
accounts held with the qualified custodian directly to an outside financial institution (i.e., a
client’s bank account). A copy of this authorization is provided to the qualified custodian. The
authorization includes the client’s name and account number(s) at the outside financial
institution(s) as required.
Custody – Third Party Money Transfers
Clients may provide us with a standing letter of authorization (or similar asset transfer
authorization) which allows us to disburse funds on behalf of clients to third parties. We ensure
the following conditions are in place when deemed to have custody via third party money
movement:
1. The client provides a Written Authorization to the custodian that includes all
appropriate information as to how the transfer should be directed;
2. The Written Authorization includes instruction to direct transfers to the third party
either on a specified schedule or from time to time;
3. Appropriate verification is performed by the custodian, along with a transfer of funds
notice to the client promptly after each transfer;
4. The client may terminate or change the instruction to the custodian;
5. We have no authority or ability to designate or change any information about the third
party contained in the instruction;
6. We maintain records showing that the third party is not a related party of the Firm or
located at the same address as the Firm; and
7. The custodian sends the client a written initial notice confirming the instruction and an
annual written confirmation thereafter.
Custody – Account Statements
Clients receive at least quarterly statements from the custodian that holds and maintains
client’s investment assets. Clients are urged to carefully review such statements and compare
such official custodial records to the reports that we provide. Our reports may vary from
custodial statements based on accounting procedures, reporting dates, or valuation
methodologies of certain securities.
27
Item 16: Investment Discretion
Based on the executed Agreement, clients grant a limited power of attorney to us with respect
to trading activity in their accounts. Therefore, we will exercise full discretion as to the nature
and type of securities to be purchased and sold and the amount of securities for such
transactions, without preapproval by the client. Investment guidelines and restrictions may be
designated by the client as outlined in the Agreement.
28
Item 17: Voting Client Securities
Proxy Voting
We do not have any authority to and do not vote proxies on behalf of clients, nor do we make
any express or implied recommendation with respect to voting proxies. Clients retain the sole
responsibility for receiving and voting proxies that they receive directly from either their
custodian or transfer agents. Clients may contact us for information about proxy voting.
29
Item 18: Financial Information
Registered investment advisers are required to provide certain financial information or
disclosures about their firms.
We do not require prepayment of fees of both more than $1,200 per client, and more than six
months in advance; and therefore, is not required to provide a balance sheet to clients.
We have no financial commitment that impairs our ability to meet contractual and fiduciary
commitments to clients and have not been the subject of a bankruptcy proceeding.
30